Hello ladies and gents Robert Sykes ketose a.com today I've
got special guest Jonathan. Shane my good friend Jay Shane
the keto Road and we dive into little bit everything.
It's been a little while since we've talked, we did that 50
mile March for the veterans back in August together.
So we talked about that, we talked about his ultra-endurance
Endeavors and aspirations talked about weight training in tandem
with endurance running. What the pros are with.
The cons are had an optimized for doing both simultaneously
and we Dove deep into his new Endeavor which is creating in a
supplement company with a very unique, supplement product line,
so thoroughly enjoyed that he's got that coming in the very near
future. So I kind of want to dive behind
the scenes and see what it's been like from a production
standpoint, you know, getting all that set up and running from
a business. I mean, I just love bootstrapped
businesses and kind of seeing how he's overcome the hurdles
and where he's going with it and where his Endeavors are so
thoroughly enjoyed that aspect the conversations.
Well, get no doubt that you will take something from this.
Always a pleasure chatting with Jay Shane.
So without further Ado, sit back, relax.
Enjoy the podcast with my good friend.
Jonathan Shane. And we are lamb J.
Shane ducky do Road. How are you bro?
I'm doing pretty good. Thanks for having me on,
brother. How you doing?
I'm good man, I'm good. I think I don't I don't think I
did your intro. Just, can you do the J?
Shane and the keto Road intro. Yeah.
Oh yeah, I got it. I got it.
Right. Three, what's going on?
It's your boy. Oh my God, they're not countdown
3 2 1. What's going on?
It's your boy Jay, Shane the Tito Road, nothing, I can do
high pitch with the keto Road. I got you, I gotta use my
adolescent, vocal cords to my my strength.
I like it. I like it man.
Well, how you been brother? Hadn't talked to you in?
I guess when was the last time you talked to a 50-mile
mortgage? Has it been that long?
Yeah yeah and person. Yeah I was a 50 mile March.
I think we had a conversation right after that which is
actually I think we're you invited me graciously to be on
the podcast but now his last time we chatted, Yeah, it's
crazy. It's funny because a lot of the
people I only talked to on the podcast.
So I am able to kind of separate what we've talked about.
You know, what, I want to talk about this time because there's
pretty distinct last time, I had him the podcast versus this
time, but with you, we talked quite a bit outside the podcast
realm. So I never really know what all
we have and have not talked about on air before.
Yeah no I totally get that confusion.
Yeah, I've had people on my podcast, I feel the same way.
I totally get what you're saying but we were together at the 50
mile March, which was always a fun time.
I feel like I don't know about you, but I feel like this year
was much easier than last year. Oh, absolutely.
In fact, that was one of the things that I was testing when
we got into it. I was like, all right, like, I
want to know how much like is this as painful as last time.
Where's my mindset? You know, because I've ran
Ultras and Done things since that walk and I know you've done
intense things since then, too, but I just wanted to see like
comparison wise, and I think physically, I think my body
recovered way faster and I know yours had quite the bounce-back
compared to last year, too. But I think mentally for me it
was the mental, right? Because I remember last year
that my 052, like I thought my feet were shattered.
I was like, I'm screwed. Like, my feet are so done.
I'm like another run anymore and then this year, it was like, the
last three miles. I was like, I mean, the on my
legs are sore, I'm tired. But like I know I'm going to So
there is no question on whether that was going to happen or not.
Yeah, I feel like for me like the first year, I did zero prep
work and I had brand-new shoes and everybody put through the
wringer and I started the whole 50 miles with blisters and by
the time I was like 30 miles in like my feet were wrecked and it
was just literally nothing paying the rest of the way.
But this time, I wore boots and I think that was super helpful
and I walked on the ground. Like the, like I walk most of
the time people walk on the shoulder.
I was walking like the dirt outside the shoulder.
I think that also helped me quite a bit.
Yeah, it's just cause you're a Savage man.
It's just you can't do things mid.
You know like you have to your body.
Just doesn't respond. Well you have to walk on grass.
You have to be in combat boots just how your body works.
Well, I feel like for some people that would be worse but
for me, I think it was way better.
I think my feet are so jacked up.
So being able to have a little give with the dirt and rocks and
the uneven terrain is better than just the even terrain, but
it'd be like hard pavement, you know.
Yeah, a being able. I will say, even for myself,
like, going back because I remember there's a couple times
I walked with you in the grass and then I walk on this I walk,
you know, the shoulder, and going back and forth and just
being able to give my body a little bit of that kind of shake
up in terms of like what it was the low, you know, the kind of
energy absorption. It was having the impact it was
having on the ground. I think was really nice and
refreshing at times, especially towards the end of the Walk.
Yeah, totally agree. What have you been working on
since then, that was back in? That was end of August middle
because I don't remember mid-august, I think, right?
Yeah, yeah, that was mid-august. That was made, always, that's
the last. It's like long-distance thing
I've done. Was that walk.
Oh, so you haven't done any run since then.
No. I mean I've been running a lot
but no no races. Know, my next race is in about
three weeks from now. And what does that race coming
up? It's a 50-miler.
It's the Brazos 50, it's the same.
It's the same one I did. Last year when I did my first
Ultra planning on going back and just eating my, my time from
last year up, like, cereal. Nice.
I like it. I like it. 50 miles is no joke,
bro. Like, do you think running 50
miles is easier than March? Seeing 50 miles because I have
perspective with the March but I have never I did that four by
four by forty eight rum that's a little bit different.
So like if you're doing like a straight-up just ultra marathon
when you're running 50 miles straight versus the 50 mile
March straight which one of those do things harder.
It's a good question. I it's really hard to quantify
if that makes sense, because they're both hard and their own
rights and for different reasons it's right.
Like when I was walking the only, I remember, we're like an
hour 12. And I remember looking at Joe
and I was like, this is dumb, I would have been done already
like. Wow, it's Wrecking.
This I would have been done already.
This is stupid because it's just faster, right?
Like, but at the same time there's more wear and tear.
And so I find in terms of it's more, like a Time versus
Distance thing, right? Like the pain that you feel in
your body Walking 50 miles and the mental struggle that you go
through Walking, 50 miles is more based on the length of
time, the duration of the event. Whereas when you're running that
in comparison, it's more about the level of intensity and
pressure in the shorter amount of time that makes it harder
both physically and mentally because when I'm walking, it's
like, oh man, can I keep going? Can I take another step?
You know, I've been walking for 20 hours straight which I don't
care. You are, that's no joke that
hurts. But when you're running, it's
like, yeah, this is only gonna take me seven eight, nine hours.
Some people 12 depending on their level of athleticism, but
it's still, it's just like, oh my gosh, can I keep running?
Because the minute you stop running, that's when everything
starts to fall apart and so it's like, can I keep running and
running in the moment? I think, okay, when you're my of
48 and you're running, it's a lot more painful than walking at
my 048 and it's in different ways.
So I think, I think it's really hard to compare the two.
I think they're both difficult in their own ways, to be honest.
But I would prefer to run it over walk.
It that makes sense and I feel like whenever you add time to
the equation, there's just an increased room for are.
Like with more time comes more variables, comes more
opportunity for mistakes missteps and just issues like
that. I think that holds true with
like the wear and tear on your body, like things rubbing wrong.
Like when you're over your marching over that length of
time. Cured, not sleeping.
So you have to go through the night like we did and I feel
like that wears on people in a different way, than just
running, but being able to go to sleep at night that they
normally would. I think time is definitely one
of the intensity factors for sure.
Yeah. And I think I think that's one
reason I like ultramarathons more than anything under that.
Like, I'll still run half marathons.
I'll run like I run the woodlands marathon every year
because I'm my goal is at some point to hit us up three-hour
like sorry. Try to get faster every year for
that but my real Passion is over a marathon and I think it
attracts me because of my history, like, when I did, like,
you know, I'm just kind of dabbling in bodybuilding when I
first met you and stuff and the length of time increases the
level of variability of challenge, right?
When you're dieting over the course of 16 weeks, there's so
many things that can go wrong. There's so many moments where
you can choose to be inconsistent rather than
consistent. There's, you know, moments where
things go. It's just because it's such a
longer duration of time and I like that challenge and I think
when I got, when I really realized how much I enjoyed
running more so than other sports, I think that the ultra
marathon distance really attracted me because of that
because it's over a much larger span of time, right?
It's not a marathon, I'm running under 4 hours, this is, you know
these are five seven, eight, nine, ten hour long, you know,
the March 22 hours. There's so many more variables,
some things that can go wrong, if you're not, you know, you're
not feeding yourself, right? You're not hydrating, right?
You're not doing all the things and that challenge, I think is
really, really attractive for sure?
Yeah, I'm in the same boat. Like I'm not an endurance Runner
by any means, but I like, I like sports in which the great
equalizer so to speak is how long are you willing to?
You know, just simply grind it out.
That's why I love bodybuilding because bodybuilding is
definitely an old man's sport. Like the people that are
successful at bodybuilding are successful because they've been
doing it for 20 plus years, you know.
Absolutely, absolutely. I couldn't agree more.
When you, I think correct me if I'm wrong.
But when you came over to my old compound shoot, I don't know how
many years ago that was now. And we were Running Moon.
We ran around that Park loop. Yeah, yeah, that was the man.
I was I was a hefty back then, man.
That was like the first time you run in a long time, right?
Like we were walking it and we were like dabbling with the idea
of running in its own like a 1.3 mile Loop or something trivial.
But that was that when you ran it that's like the first time
you run and I believe years, right?
Yeah, the last time. So the last time I had ran
before that was when I was 21. So you got to think of those 24
who's been about three years so what like it's like a four-year
bout of like never running and then we were doing that and you
I think you were getting into like that running a mile a day
kind of thing and you like would not not the year thing but
you're doing remember you did like the running one mile a day.
Then you like kind of worked up to like six miles a day for a
little while there. I think you were in the middle
of that when we did that. Yeah, that sounds about right,
which is kind of crazy because I was there for that reinitiation
of your running Endeavors and then I was there helping you
Prep for your first bodybuilding show.
So I feel like the two things that you really Dove deep into
the body building in the running.
I've been there right at the onset.
Oh man, you're like, you're like the, The Grandmaster of all my
starting and like everything, like the guy, you know, the the
business, the coaching, the bodybuilding the running.
It's like, yeah, I can point back to like the initial found
out, you know, the founders, you know, like oh Robert was there
at some point and now you're getting into pickleball, you
know. Yeah I'm joking.
I don't know anything about pickleball but I think it's
gaining popularity right now like it was playing pick.
I don't even know what that is. It just sounds like a really
funny name for a sport. I don't know what it is either,
but I think like Adidas or Nike or some big apparel company.
Just started sponsoring the first pickleball team or
something like that. I'm not sure, but it's like
growing in popularity. You know what it is.
I don't know what the ball looks like another.
That stuff interesting. Make I guess to Quito athletes
and pickleball. Yeah, for sure what you think
about Mike McKnight? It's crazy.
Z FK T, attempt to cross the Arizona trail with been like I,
you know, I he's my coach and I've worked with him on both my
50-mile errs and a, my Hundred, my 100K attempt, which is 62
miles and all that. And I have the utmost respect
for that man as a friend, as a coach.
I mean, he's just been amazing and during that attempt it was
really. I just I was always glued to my
phone, I don't think. Lee interesting.
Like how derogatory social media is when it comes to like just
how it deteriorates a socially, and we're stuck to our screens,
but it's really cool when you are stuck to your screen because
you're watching your friend succeed, it's not social media,
right? Like you're tracking their run
your tracking, their their prep, whatever it might be.
Like I really enjoy that process and being able to like, watch
him go through that like watch all of his every time because
like, you know, his his watches, it going to like stay on for the
whole thing. So every time he stopped he had
to like upload that portion of the trail a little up in his job
and stuff. And so being able to watch all
that, I was just incredibly proud and you know, obviously
pushing himself, I really wanted to go out there and pays him for
a little while but just because of all the traveling from like
speaking at conferences and everything that I've done this
year in the walk like traveling again just I couldn't make it
work but I was able to go out there but I just kind of watched
and kind of stood back and all you know something that really
attracts me about Ultra sand. And you know I want to
eventually like next year I want to we can talk about that.
I want to die. I want to go for 100 Miler and I
want to get up there. I want to see.
I have really very extreme goals for this, but one thing I love
about it is it really does take you to that point of what am I
capable of? Like it really does.
Strain you and I know like during Peak weeks and during
preps you know the level of intensity you take two that I
know that you can you can relate.
But for me like that level of what can I handle?
What am I really made of when everything's gone?
And I'm alone on a trail and no one's around.
No one's there to give me approval or say I'm awesome.
Can I put one foot in front of the other and grind and just
watching him do. That was so cool.
Like just watching to get to like my like 600.
He's like, you know, we're going to keep going, we're going to
keep going, but also on the back end of that having, you know,
it's really mature to be able to push past other people's
opinions and pursue what, you know, means a lot to you and
what you need in life, and what you're trying to accomplish in
your goals, and then it's another level of maturity.
Have enough self awareness to go.
I know when I need to go back to the lab and and recalibrate
figure things out and come back stronger.
And so when he decided to stop running, that was just another
level of just respect mad respek because it's hard.
Like, I know this, I'm sure you've experienced this.
You know, I had a dnf two races this year, is the first time I
ever like I've ran, what 12 I'm looking?
I'm counting right now. 47 dear and meaning did, I'm assuming
Huh, dnf? Meaning did not finish.
I'm assuming yeah, yeah, sorry. Yeah, dnf means did not finish
Iran, 10 races. And I've only had to quit two of
them and two of those were within the same three month
period and it sucks. You you start to go through a
lot of self-doubt. You start to talk to yourself,
weird, your training starts, because of like everything
that's going on depending on the person and why they're
struggling and why they had to quit.
But, you know, I had a lot of issues that that time and it's
hard. It's hard to take a step back
and go. I'm Ready right now but to see
him do that when he was so close like he was so close to 800
miles, right? You know, comparatively he had
100 like 60 to go but comparatively do what he really
started to see him. Go.
You know what? I know myself.
I know I'm not going to be satisfied with this.
I'm proud of what I've done, truly proud.
No matter what anybody says, because I know what I've
accomplished. I'm going to go back to the lab
recalibrate and come back next year, ready to take this over.
And I for me that just like that whole watching him go through
that whole experience was Awesome.
Ya know I've got a lot of respect from Mike.
He said he's a freaking Savage, whatever definition of the word.
I was following. I was following him.
I probably wouldn't follow this closely as you because I
wouldn't like looking at strap and everything but but Ben I'm
gonna have Mike and Ben I think back on the podcast to give me
their first-hand experience with it, but I'm pretty sure been
like sprained. His ankle after two hundred
miles or something. Right.
Yeah, he sprained his ankle early.
He also is having issues because I was reading a post today,
actually about it, it's kind of making me.
Because I know what this feels like but Arizona has a lot of
thorns and he was like there's a good stand of that.
We're like when every time he would run, he'd run through a
bush in the thought. Like so every stride he was
getting cut on his leg so you can imagine like little Larry's
your blades. Every step you take just
constantly slashing you like this, the kind of crap we put
ourselves through. Yeah.
It's brutal.
And then and then he sprained his ankle right after about 200
miles, right. Then that was pretty much like
the breaker point, right? Yeah, I believe.
So I'm not. I want to say it's a sprained
knee guard. Can't remember the exact injury,
but I do know that he pushed himself to that point and again
this levels of awareness of going it would be stupid to keep
going if I want to try and Tackle this again so like let's
stop now and go support my friend.
That's a cool thing to like he literally like drove to the
other side of the trail and kept supporting, you know, Mike.
And I thought that that was like, super it just shows a lot
of character. Yeah, yeah.
No, it's friggin awesome. I mean, like, if you look at it
through the lens of they didn't finish but you don't have the
rest of the The context there, I mean, like like been ran over
200, freakin miles like, like 200 mile ultra marathons are
just insane in and of themselves and then migrate over 600 miles
and he had like almost 200 miles left to go.
I mean, that's just insane. Like, those numbers don't even
like compute in my head when it comes to running distances like
that. So I mean, I've got nothing but
respect for the boat them, they both raise a ton of money for
both their charitable organizations and it's just
awesome to see what human bodies came.
Glove when it's really pushed the limits.
I've got no doubt. They'll come back.
They'll do better the next time but just what they did this
first time was incredibly admirable.
Absolutely, absolutely. So talk to me about your
Endeavor let's talk a little about your training.
So like your training right now because I'm following on
Instagram, you like a run and then you'll do some lifting.
Are you pretty much running and lifting both daily or do you
like alternate that our house that structure?
So not daily. So I run six days a week.
And then three days a week I stack training on top of it.
Training is really interesting, especially when you're trying to
be competitive and ultrarunning. I've had to learn this through
experience through failing, right?
There's been a lot of learning curves out of them and running
for two years so I'm still very much an amateur at all this.
And I learned that you can't you can't strength train every day
and run every day at the distances that I'm running.
Like some people can do me wrong.
There are those outliers but either they're not Natural, or
they are just serious. Genetic freaks, that have an
amazing capacity to recover and more power to him.
Because what I do already hard enough, like I couldn't imagine
lifting weights for an hour hour and a half every day and running
every day. So I run three, I run six days a
week. I usually do one to two speed
trainings and then one long run and then the other two or three
runs are easy run. So like these next two weeks
this week and next week at my Peak weeks.
So my hot mileage is getting the highest this week.
I'm going to End up doing 54 miles, and then next week, I'm
going to end up doing 61 miles did the strength training
portion though. Like I said, it's taxed.
Like today, for example, today was eight miles this morning.
And then when I got done with that, I had my first meal.
Did my stretching my rolling? And then when my daughter woke
up, we went to the gym and I did a 30-minute too bad.
A stockpile Kettlebell workout with a core and ab circuit so
Mondays. As I do a like Tabata style
workout and then, I finish it with two heavy, compound lifts
to maintain a sense of ligament strength and bone density.
And so I'll do like alternate, like one Monday.
I'll do back. Squat, heavy four sets of six
and then shoulder press and then the next Monday, I'll do sumo
squats and bench press. And so I alternate between those
two just to keep my body strong and maintain the muscle mass
that I have bone density that I have.
And then Wednesday's will be another to bottom I doubt that's
more kettlebell, I love kettlebells.
I think that it Kettlebell workout incorporating one is
just it's been such a Monumental movement for me because of the
way that it helps with functional fitness the way that
it engages core hip flexors, all the ligaments and tendons in my
legs. I just I love kettlebell
workouts and then on Fridays I will do another like full-body
compound like hit circuits about a circuit.
Basically, I do a movement, I do like seven different movements
and I'll do 45 seconds on as many reps as I can.
And then 15 seconds off. And when I start training for a
race, I kind of do it in vases. So when I start training for a
race, I'm a lot more intense with my strength training all
week and then I go into a build phase.
So I have a good base phase, a build phase, and during the
build phase, I taper off towards Friday on my strength training.
So, like, Monday and Wednesday are really intense and then
Friday is not as intense. And that's because I'm letting
my body recover for my long run and then, the peak phase the
last, like, four to five weeks of my training Monday.
Is a really intense weight training day and then Wednesday
and Friday are still intense on Wednesdays but definitely a
little bit less and then Fridays are pretty much like pull-ups,
plyo, boxes medicine ball, put slams and wall throws and just
basically stopped to get my blood flowing and get a pump so
I can circulate things. So basically as I get closer to
the race, the running takes presidents and the strength
training starts to take a backseat.
And then once I get down that race, I'll take a week or two to
recover and then I'll start that process over again.
Got you got you I definitely think there's benefits and
again, I'm coming at this from from not being a runner but I
think there's a lot of benefit in doing both.
Like, you see a lot of people that just do one or the other,
but I feel like doing both. It just makes you more resilient
overall and it's like, if your primary objective is endurance
running, I think having a pretty solid weight training regimen.
Only benefits your longevity your joint health like you're
saying and it just makes you, you know, more robust and just,
you know, more resilient to Jury on the trail, I would think.
Yeah, absolutely. I think that most Runners what
they do wrong is they don't lift heavy.
I am telling you once a week, I go ham, you know, like this
week, you know, I did this might not be a lot for you.
But you know, I did four sets of six in my last one was six reps
of 300 pounds on back squat, like for a runner that's freakin
heavy. Like not a lot of them would
squat like that, but it's done so much for my bone density and
my ligaments strength and my ability to run really Distances
because my body can handle that level of just getting beat up
because I stimulate it in that way and I think a lot of Runners
they their IT band issues are always an issue glute strength
and you know durability is always an issue pair of formats
which is like this muscle right under your glute muscle your hip
flexors, all those things are like issues for runners and most
of them, they don't strength train a lot.
They just run too much and I think that if they pull back on
the running, just a little bit so they could allow their bodies
sometimes. To focus on strength training
and build a good base. I think that they would have
less injuries and they'd be able to go farther and able to run
faster. So I definitely think that it's
a good thing that you know Mike really, you know, barks on
strength training. I know I'm a big proponent of it
as a runner and I definitely think it's something that the
running world is missing for sure.
Do you feel like your gains in the strength department and from
a hypertrophy standpoint have been hit.
As a result of your increased running load.
Absolutely. Absolutely.
I think that it's a trade-off. I I used to say it doesn't have
to be a trade-off. But I've learned you know and
that's just part of the learning process.
I remember I did this stent. I think I started it probably
like 60 days ago. 60, 90 days ago.
I can remember. I have to go look at my notes
but I basically did 90 days of like, strike building.
I was like trying to train for my Hundred K and build muscle.
And what I found was I was getting Longer I was lifting
five days a week and I was doing more of a bodybuilding split and
I was getting stronger. I mean, I went from, you know,
two and I still have some of those gains.
Now, I went from 265 4446 reps on the back, squat to 305
pounds, right? So I gained like 40 pounds on my
6 rep max on almost all my lips. You know, I went from 70 pound
dumbbells, 295 lb dumbbells. I get my strength went up, but
my running sucked. I could still run 40 miles in a
week but my long runs I couldn't finish them.
My heart rate was super high. Hi, it really slow.
Pace has my body just wasn't keeping up with the demand that
I was putting it through and you start to realize at that point.
That if your body has to choose between trying to prepare and
deal with running long distances or not dying under heavy weight,
it's going to prioritize the heavyweight because it can make
you stop running. But like, if 300 pounds is on
your back, you're going to die. If you don't, maybe know, you
don't squat it out. So it's like I'm going to, I'm
going to prioritize these kinds of muscle.
Is to deal with this. And that's not to say that you
can't do both. I just think that when you're
trying to do Sports at high levels, there's trade-offs,
right? Like I know for you like and I
don't speak out of turn here, so please correct me if I'm wrong.
But I would assume based on what I've heard you talk about and
based off of just your sport is in bodybuilding is that, you
know, your priority is strength training and and running is more
of a supplement for cardiovascular health.
But if you run too much, it really messes with your body's
ability to recover from glycogen, your body is not as
powerful. Is it could be, it's really
good. Cardiovascularly but when it
comes to like glycogen and stuff, it's not there.
And so your training is good but it's not as good as it could be
and it's the same with running, right?
Like if I overdo the strength training, my running takes a
hit. And right now running is the
priority because that's what I want to be good at.
And so but I do want to give up strength training completely
because then I'm going to look like a lanky Runner and I don't
want that. Yeah, no makes total sense men.
Like when I was running the mile a day for a year and that's not
hardly any distance at all. I was splitting it up, so, My
weight training the morning then I'd run in the afternoon
typically and I noticed that just by doing that like but that
too had a structure that I was having a hard time.
You know, really getting as good a pump and having fully
replenished, muscle glycogen reserves as I typically do.
And I think I probably could have hedged against that if I
was sleeping more and eating more, but I've only got so many
hours to sleep, so I can't really just add more to then.
So I couldn't really justify continuing it.
Once I cross that your threshold, I committed to But
yeah, I feel like doing both. I think, two-a-days in general,
especially the ketogenic diet are just, not ideal.
I don't think they're really ideal honestly regardless of the
time, but especially from a ketogenic diet, I mean as the
faster study has shown your ability to preserve muscle
glycogen. Once you become fat adapted is
improved and to replenish muscle, glycogen is on par with
those consuming carbohydrates but that is pretty much under
the understand that your training one intense time of
day. If you're training two times a
day I feel like that takes too much of hit at least four.
E and you don't want to have it ample time to fully replenish
muscle glycogen between, you know, training styles are
training, you know, sessions if you're doing two-a-days.
No, I would agree with that, and I think that's why you see, you
know, a lot of low carb, ketogenic endurance athletes
that do strength training. You do see those occasional
supplementation of carbohydrates to help with that because it's
either don't train as much and don't don't get better or train
as much. And use this as a
supplementation Aid when needed and I think that's where you
kind of see that murky water start to begin, because of that
exact facts are completely agree with you on that.
But I think for most people and we can go down that rabbit hole
to, I don't mind talking about that, but the for most people, I
think that if they're just trying to be healthy, I think
they should focus metabolically on building muscle first.
Cause I know they're listening to two people that are very
fixed on like a certain Sport. And I'm sure the average person
is like, okay, well, what do I do?
What do I want to do? And it's like, well, That's the
kind of question. What do you want to do if you
just want to be healthy. I honestly think you should
prioritize strength training over running because that's
what's going to build a good lean mass base, which is going
to improve metabolic Health. It's gonna improve metabolic
upregulation. You do replenish glycogen better
on strength training other rather than you know much more
endurance based events for your training which means that the
ketogenic diet that you're on is going to be a lot more
sustainable, it's going to be a lot more simpler.
So it makes sense to To focus on straight training in all facets
lean mass, building your nutrition.
You know making sure that sustainable and simple and
straightforward overall longevity and health and then if
you want to supplement some running a couple times a week
for cardiovascular health and overall just enjoyment I think
that can be super enjoyable to because you don't have happened
is you only lift weights and then you try to go hiking and
you're dead like halfway up the hill and you're like what is
going on? It's like so you know I think
finding that balance. Just you have overall like
Health freedom is probably the way to go.
Yeah, I think Ready. I've said it before but I feel
like everybody should be able to just like at the drop of a hat
and get up and run one mile without too much issue.
Like I feel like that should be just a standard and that we can
all live by, you know, like you should be able to do that as
even being I like running. Let me take the bad, I don't
like running at all, I like being outside and if I happen to
be outside and it's like a Brisk day, and it's like a pretty
Trail. I like running that trail.
I do not like, running on the road, I don't like that stuff,
but I love being. I'm outside to didn't like, like
a, like a trail run, that's my jam.
Plus, it makes me a better Hunter.
I love hunting. So, being able to like, when I'm
running fast through a trail, that's pretty technical, like,
I've got a pretty technical Trail here, that's like a bunch
of rocks and being able to, you know, improve my agility and
running through that up that down that over that all that.
While I'm, you know, running makes me a better Hunter.
When I go out west and I'm hunting the mountains and I've
got like a heavy load on my back and just make me more capable as
a Sure. Yeah, absolutely.
And I think that, I think what you're doing is beautiful, I
think you're using it for what you're supplementing it for what
you need and what you're trying to do with your life.
And I think a lot of people do that with their training.
I think that they're going to go far with it.
Yeah, Anthony come who came in here.
The other day. We went for a run together.
He told me. All right, so he shredded and
he's fast. Huh?
Was he just like cruising next to you.
You're like huffing and puffing. He's just like, what's up man?
Or running backwards? Well, I was actually in front of
him the whole way. He was, he would totally like,
like pass past me and make me look like a little punk if you
wanted to, but I knew where we were going.
So I was in front of him the whole way, but we only ran like
my own half or something that we hiked the rest of the trail.
But yeah, he's a runner for sure.
He's definitely in good shape. He's prepping up for a.
An obstacle course race. I think in like a week or two.
Yeah, yeah. But I've been watching his
journey for a long time. It's been interesting to see how
it's kind of evolved and where he's going with it and stuff.
And he he's also speaking of strength training, he's doing
something really, enjoy going to be talk to you about this, but
he's doing like, Strength training where like he basically
takes like one pound two pound weights and he just does like
400 rep of like a movement. Like some obnoxious number
really intriguing stuff. Yeah, I'm actually really
enjoying higher rep training lately.
Not four hundred reps and on that, don't put her.
Absolutely. But I've been trying to really
push the needle on all my heavy loads.
Like I'm trying to do like, 20 sets of 20 on like deadlift and
stuff and that's been brutal at my back is toast right now.
I feel like my body's responding really well to that higher rep
count. Yeah, I because all my workouts
are basically, like 45 seconds on 15 seconds off.
So it's like, just do as many reps as I can without like
passing out and basically, so I don't really keep track of reps
but I definitely, I could see it too, especially if I could go
from like and, you know this like so stimulating the muscle
on a new way, is going to create a really good stress response,
that's going to result in some growth.
And yeah, I think that you know, when you've been doing a certain
And then you switch, you can get some really good, some really
good results and I've always liked High rep.
I think especially for like a blood flow pump perspective, I
think you get a lot more out of it, you know, versus like the
stress load of heavyweights, and of course you go into like, the
literature on like time under tension and wine, like, you
know, it doesn't really matter. It's which one, you know, you
know, gives you the best Pop, makes you feel the best.
Because as long as you're doing the same amount of volume time
under tension, you're going to stimulate growth and, you know,
changing it up and all that jazz.
Yeah. And for whatever reason, like my
body like this may be somewhat genetic, I'm not really sure but
I'm better at that like slow twitch muscle fiber, like
muscular endurance, more so than like speed.
So for me, one of my employees Josiah.
He's like a freaking Beast. He's dead lifting.
Like I don't even know like 595 or something crazy he's and I've
never pulled that but I've been doing like like the other day I
did 40 54, 18 reps on Deadlift, which I've never done that
before. And that like he and I've been
kind of competitive going back and forth like he, I didn't 15.
So he got 16 the other day and then I'm like, all right, watch
this. So I got 18 yesterday, so it's
good because like he's pushing me, but from a heavy load
standpoint like I've never pulled 595.
I mean, maybe I could, but I don't know if I'd be like
something I gotta work up for work up to but he pulls that and
I'm seeing a lot more benefit me personally by doing these higher
rep stuff. I just feel like my body
responded well to it maybe it's because Because that full-body
split that I'm doing, so that increased frequency is
beneficial as well, but I've been liking the, you know, 10 15
or greater rep, can't with these pretty heavy loads.
Yeah, it could also be. I mean to, I think something
that's good is that, I think like, for example, like that
lifting 600 pounds, it's great, but the stress it put, it can
put on joints and your skeletal structure versus doing for a
giving 405 for them that many reps is still not as much.
It was pressure as 600 pounds for one and that in that, in
that, you know, that finite amount of time.
So I think overall, like doing higher reps with lower weight
can be beneficial for like longevity of ligaments, joints,
strength, and all that, the full body.
I want to ask you about that. How are you enjoying that?
Like, I know that you said you liked it, but how often you
doing it all week? I love it man.
And the reason I'm doing this because I was talking, some man
should have been, you know, like I did it.
I didn't am aim and was ask me anything video for my YouTube
tube. And the question was, you know,
what do you think about full body workouts in my email?
Response was just kind of like shooting them down.
Like, I don't like, how, you know, I, my thought then was
that doing a full body. Split would not allow enough
intensity for a given muscle group, so it would never reach
the amount of intensity needed to elicit growth.
And I was just kind of knocking it, but then the guy that
actually submitted the question. Emailed me after he watched a
video and he's like, appreciate the video.
But what do you think about this, this, this and this.
And I got to thinking and I'm like, you know, he's got some
pretty valid points. I've never actually done.
Full body. So before I knock it entirely,
let me put my money where my mouth is and actually do it.
So I built that this full body split for myself and I've been
doing that for about two and a half months now and I freaking
love it man. Like it's it's great it works
really really well for me when I'm traveling like I am a lot
right now because in the past you know like if I took off on a
Friday for a weekend trip and Friday was my bank day as an
example that I pretty much missed my back day which is no
bueno with a full body. There's not really any
glittering holes in the workout because everything's getting
targeted every single day and the way I've got mine structured
is I'm training at least five days a week.
Sometimes six and I'm targeting every single muscle group, every
single day, that I trained. So the overall total volume
lift, it is increased, the frequency is obviously much,
much higher, and because I'm pretty much having a single
exercise per body part. I'm going into that exercise,
pretty fresh. I mean I'm able to tackle it
with you know intensity and really go hard with it as
opposed to if I've got like a chest day for instance, and I've
got five exercises There by that last exercise mean I'm tank
that's because not really a quality, you know set of
exercises but by doing this I'm going in fresh every time I do a
new exercise for a given body part.
So my body's been responding well to it.
I like it, it keeps it, you know, interesting and fast-paced
and I've got nothing but good things to say.
I like it, I like it. I I can relate on a much smaller
scale, right? Because I probably I trained
half the amount of amount of days you do but my all my
workouts are like that really given today.
Kettlebell workout, right? Like I did kettlebell goblet
squats, already else, you know, bicep curls, tricep extensions
reverse lunges pile box pushes with with like, you know, 40 30
to 80 lb dumbbell kettlebells in my hand.
And then, like, one of my workouts, like, almost like four
of the seven exercises are, like, 45 seconds.
Have as many reps as you can of, like, you have dumbbells in your
hand and it's like squat to curl to shoulder press.
And so it's just like constant full body movements and I've
loved it because I think I worried about when I started
running was, what's going to happen to my upper body muscular
wise and I feel like being able to do the full bodies like you
said, I for me, it's been a I've been able to keep the volume
decent so that I maintain that upper body muscle mass, which I
think is good for running economy in general, which is
what I strive for. But also, you know, if I miss a
day like let's say, let's say I wake up on Friday morning and
like these next two weeks, this could happen, right?
And a Prepared for it. I might wake up on Friday
morning and just my whole body is just, I literally felt like I
got hit by a truck, like, I don't know how to explain it.
Like it's just like the the amount of miles you run.
At this point in the training, like your body might just like
freak out. And you just wake up one morning
and it literally feels like you can, like, barely move your
joints. Like they feel like they're
frozen almost and if they, if a day like that happens, and I
need to take the day off, I'm not stressed about it because I
already killed it on all my muscle groups, two days this
week already. And I got after it and so like
it's nice. So I can relate to that, you
know, you didn't just have a casino back day.
So you don't have to like really over stress about not hitting
back this week because you hit it every day.
So I can definitely resonate with that.
Yeah, and honestly, now that I think about it when I said
earlier that I noticed a lot of an issue with like you know
muscle glycogen not being full with me doing the two-a-days
with the running and the lifting that was before I started doing
the full body and I noticed that most that I can fight was, you
know, like I train legs for instance, do like five Or six
different leg exercises or like 13 sets of squat and then I go
for a run that same day, I just feel like totally depleted in my
lower body for like, the next two or three days from a muscle
glycogen standpoint, if I was to do that.
Same thing now with a full body split with me, not totally
taxing my lower body and a given day I probably wouldn't notice
near the issue. So I think from a running and
weight training standpoint full body makes a lot of sense.
Yeah. I know.
Absolutely and and and I think that's interesting concept to
because you actually make a really good point.
It's You know, you brought that up because I do agree like when
I was going through that straight that strength training
so you know, I was trying to build muscle, I think that was
one of my issues because, you know, I am a low-carb ketogenic
athlete and there's just certain barriers with my macronutrient
ratios. I'm not willing to go over and
and I don't think it would be conducive on the back end
anyways. But regardless I won't do it and
I think that it was, it was just too much like it was just too
much depletion, my body didn't have time because you know, I do
like A leg day where I was doing like five exercises and that
morning, I had ran, nine miles and then Wednesday, I would do
it again, so I'd run like, you know, within three days.
I'll have ran 20 miles and done to leg workouts.
My just my body was just getting destroyed by it, which
obviously, resulted in my running sucking.
Yeah, no bueno. No boy, we don't want anything
sucking weight training. We're not talking about your
supplement Endeavors man. Like, I don't know, I don't want
to Close anything, maybe we shouldn't even talk about.
I'm not how open you are about all this stuff just yet, but I
love to kind of dive down that rabbit hole if you're willing
I'm absolutely well. You know, I I've been waiting
for this podcast to talk about it more because I feel like I've
made content and stuff about it but I haven't really discussed
it in detail and so I know when you invited me on which I
appreciate I was like you know what, okay this is gonna be like
I'm gonna really start. I'm gonna open up with this
podcast about this whole process because it has been one hell of
a SS and I don't say that lightly.
It's been, it's been quite the experience.
Well, lay it on me, man. So okay, so first, I think it's
important that when we talk about this, we talk about the
reason for it and because as you know, when you, when you're
trying to create something that creates impact and is fulfilling
it if it's going to work, it needs to be something that
doesn't exist. It needs to be filling a need,
right? Like, everything needs to fill
any. Like the keto brick is an
amazing product and a product that I will always support it.
Really filled a need. It was a true, ketogenic macro,
you know. Minimally processed Whole Food,
based meal bar with 80% fat, low total carbs and good protein
Source. Welcome for the ad pre-roll in.
I got you I got you but it's a great product, right?
It it fills a need and so I I realized going, you know, after
I started my coaching company and all that and, you know, and
everything that that I've gone through, you know?
I realized I wanted to do Do something more right?
This wasn't just it like I just wanted to coach people to rest
of my life like I'm and I was really going to like this
self-identity like I was trying to figure out who I was I think
the past four years have just been me trying things and not
and and it going well or not and then me adding to it and just
trying to figure out who Jonathan Shane is and I really
feel like I figured that person out and of course I'm 27, you
know, we're both on, we know this like in our 50s we're gonna
look back and go man. I thought I knew who I was, but
man, have I added on, but at this point like I'm pretty
confident. Where I'm trying to go and I was
like, okay, but what's, what am I trying to do?
And I had thought about starting a supplement company before and
I remember I sent you a product. There's something I was trying
to make and you were very gracious with me.
You were like yeah, it was alright.
I think you know, I I knew it tasted horrible, I don't even
know if you remember that that first product I ever sent you a
lot. I mean like this is like a year
and a half ago is a long time ago.
Well I started out like what was it called to have a name back
then or now I didn't have a name or anything.
Thing. What did it was?
Just in those little hot baggies?
Yeah, it was like a little sample cup and I had you like
and it was, it was disgusting dude.
It wasn't, it wasn't even a product that I'm making.
Now it wasn't the same formulation, it was just like a
pre-workout. I was trying to invent and it
was it was so gross but so but the desire to have a supplement
company kind of kindled there and then I remember I was
probably it was a year ago you know Nick bear is VPN
supplements. I was watching a video of him
and he said, what I did in my 20s that have success in my 30s
and I can't remember the exact words, but I watched this video
and there was something in me that clicked and prior to that,
let me back up just real quick prior to that.
I had tried to figure out like funding for the other supplement
company that I was trying to make first and like the funding
didn't make sense. And I didn't know how to
manufacturers, I couldn't find like a low minimum order to
where I would be able to afford it and they just, it wasn't
working. Nothing worked.
That's why I let that idea go and then I watched this video
probably you know half a year to a year later last December and
something about this video triggered me and it was just
like all right this is like this is God.
All right, let's do this. We're going to jump into this
and I called up a potential business partner and I was like,
here's my idea. Here's where I think it's
capable of and immediately I had the funding like, it literally
was like a 10-minute phone. Call and they were like, you're
passionate and make sense, let's take the risk.
And I was like, what? Like, and then I Googled, and I
studied manufacturers, and I found one in like quick and it's
just like everything this time. It was interesting how the first
time nothing was making sense. And this time everything it was
almost like God was like all right.
Yep. Yep yep.
You know just kind of adding those layers and it just
happened so quickly. I mean, I think, within two
weeks we were filing paperwork for the LLC, it happened so fast
and yeah, it was cool. And so I'm trying to To figure
out, you know, right before this conversation happened.
What what am I trying to bring to the table?
And I was looking around and I have been taking from bpn this
thing called in a strong Reds and it's this dehydrated fruit
powder and it's basically supposed to be like a
antioxidant Powerhouse, right? It's just full of antioxidants
which we know are good for dealing with free radicals.
It's good for lowering inflammation.
It's good for bolstering Recovery.
The literature is not super causation but it's very My ex is
very much correlation a connection there between
antioxidants and all those benefits.
And I always taking this stuff every day.
And what I noticed is, if I went two or three days without taking
it that I wasn't recovering as well for my runs and it was low
carb. It was to G.
So, it wasn't like the carbs doing it or fat in.
It isn't in CT and it right. It was it was it was the the
micronutrients in this thing that seemed to be causing me to
feel better. And I was looking at this
product and I was like, you know, this is a good product,
but there's so much in here that Is it need to be in here?
Like there's like celery root and all these ingredients and
like a very small amounts, like 20 mg 30 and it looks cool.
Like the label looks like, oh my gosh, look at all this stuff in
here but it's like what is this actually doing?
And right? Like there was red beet powder
and I think it was like 200 milligrams per serving and I was
like that's not even enough to get a clinical benefit, right?
Like you need at least a gram like at least and so I was like,
wait why am I whining are trying to fit?
Why don't I just make my own and not kind of, you know, I made
that phone call and all this stuff started to come together.
And so, I went into this going, there's all of these influencers
and supplement companies, they have, you know, none of them are
like backed by a nutritional therapist and ntp.
None of them are packed by a holistic practitioner.
They're just jimbros. And some of them are really
awesome people and amazing. But at the end of the day, right
there, people that through years of experience have built up and
understanding and knowledge of self.
Moments and athleticism and all this stuff.
And that's the general Norm for a supplement owner.
And then if you look at practitioners, they tend to not
have Performance Based supplements.
They just have like you know like kind of like I can't
remember her name right now but it'll come to me at some point.
I'm sure. But basically like these like
you know, adrenal fatigue solution and hormone balance and
a gut GI detox and they have all like these holistic like
applications for their supplements and I was like
there's no nutritionist back to It's based company that's for
everybody and I and that's where performance gains.
That's where that idea came from.
That's where that name came from.
Was like, okay, I want to help humans in general gain in
performance and I want everybody to know they can do it, right?
Whether you're the endurance athlete, you're the bodybuilder,
whether you're the mom with five kids, whether you're anything, I
want them to be able to gain in performance and so the whole the
whole message behind the mission behind this company.
Is to help people gain in performance, whoever they are
wherever they are. If they're willing to put in the
effort, they can constantly gain in performance, in fact, that's
why the name is misspelled. If you look at performance gains
the first word, it performance doesn't have the A and the
reason that's on purpose, not just because I'm the type of
cooking with it. Yeah, it's because it's a
reminder that we're not perfect and the beauty of not In
perfect, is that means that we can constantly get better even
if you think you're at your best, you're not right?
Like, there's constantly room for improvement and I want to
help you and facilitate an environment in which you can do.
So through supplementation and advice and all the Jazz that I
want to bring to the table. So that's kind of how it
started. That's where it started.
I love it, man. I feel like I'm a member you
work on this way. Back in the day, with those
first few samples, you sent me. And then all the new samples of
the new stuff and like just the I mean you and I've had several
calls about like you know setting Up from the wholesale
standpoint, doing it and house, the legal aspect of it, you
know, performance or non-performance, but food-grade
certified production facilities. So like it's been cool for me to
kind of see you go through all the hoops and continue the
momentum. You know a lot of people they
start getting these hoops and they just stopped, you know,
like with business there's going to be a ton of obstacles to
Roblox. Like the stars are not going to
align to be easy for you and a lot of people they'll jump
through one or two and they'll just say to hell with this.
They'll stick their 925 because it's got a good safety net for
him but For you to do this Branch out, and then have all
the hurdles that you have and then keep on pushing for it,
man. I'm excited for you.
I appreciate that. Yeah, I mean, you're not wrong.
I I was talking and actually my business partner about it and
something weird. I told them.
I said, you know, I'm starting to realize that one.
I used to be a very impatient young man.
And I'm not saying that I'm the king of patience now.
But you know I definitely didn't understand what a timeline look
like and and And understanding how to like you just said, press
on through hurdles and am I really passionate about this?
And I think a lot of things in my life when I was younger, it
was you know, it didn't work out in the first two months and I
was like, okay, maybe this isn't for me and it's like that's not
long enough to know, if something's for you, maybe some
maybe some things, maybe there's something that's just such an
icky feeling, you should, you know, this isn't for you but
most things like business Endeavor or a passion project.
Like eight weeks is just not enough time.
Like, there's so much like, and if you give up that early then
you didn't want it to begin with it in my face.
Unbinding there might be like an exciting excitement moment.
There might be like a little bit of motivation but there wasn't
like really a passion there. And something while all the
hurdles that we've gone through and they're still going through
have been a pain, it all it's done.
I've been thankful for in a way because it's ingrained my
passion because he said like if I wasn't at passionate about it
and I didn't believe that it's going to be the thing that
fulfills what my desires and passions are in life in the way
that I want to impact people. Then I would have Given up ten
steps ago. Right, we're still here.
We're in production phase right now but the supply chains right
now due to just the world or slow and so it's we've been in
production phase for six weeks because we're still waiting on
some of the ingredients because I was very picky about the
ingredients. We can go into the supplement.
I don't mind talking about it. Yeah, and for sure.
Yeah. And so it's just been this.
It's just been this continuous process and it's like man like
You know, I could have quit six steps to go but just every time
I get frustrated I think there's just there's some I don't know
this. Yeah I'm sure you resonate with
this. Those moments when you're really
stressed out about it and everything going on and there's
something like fit. You feel it physically deep in
your chest, but it's like a, it's like a emotional heart
thing. Like, you know, you have to keep
going, like, there's no there's no turning around.
Like, you know, this is this is something that's supposed to
happen and unless God just completely ripped it out of you,
then you know, that this is just fire and trial.
An error and you're just a blade getting molded and you're just
going to keep pushing because like, you know, there's
something here and that's how I feel with it.
And so, we're just we're just pressing on and I'm just
learning a lot and I'm grateful because I know it's going to, I
know it's going to be something big and it's going to make a
strong impact in the low carb, keto space and the health space
in general. And I know that the lessons I'm
learning now are going to make me a better owner.
I know they're going to make me a better employer.
When that part comes, I just know.
As it escalates and as it progresses I know that the
lessons of learning now are going to make me better in
general for everybody that I'm going to be impacting in some
form or fashion. Yeah.
In fact if you get that known certainty than it's easy to just
keep pushing them, you're not going to know all the new wants
things from day-to-day basis. You're not gonna know the exact
answer for each of these. You know hurdles you come
across, you know, all the day-to-day but if you know that
the underlying reason and you core is there then it's easy to
stay motivated and keep on. I'm pushing.
I feel like a lot of people that just built on a house of cards
when it comes to their Endeavors.
Like if you know that you're doing the right thing for the
right reason, it's much easier to just keep doubling down that
when times get tough. Now 1000%, can't agree with that
more. So talk to me about so we got
performance gains, right? That's, that's the name of the
company performance gains without the A, and it's gains
with a z, right? Correct.
So it's perform meant performance for missing games.
Yeah. And then you've got It's one
product in that brand umbrella. That's going to launch first,
right? Are you going to launch multiple
products at the onset? I'm only going to launch one.
It's a red powder. It's called energized, Reds.
And I wanted to do that because every company.
So something else I learned is white labeling.
Like there are so many companies out there that they literally
have the same product. Like I'm not, it's not illegal
to share that like Eliza smiling, there are So many like,
literally, they go to manufacturer, they pay them to
make the units in the company. Just takes a label, a formula
that they know, works and puts it in your product and all
you're really doing is selling the brand.
There's like there's no uniqueness to your product, it's
cheaper, it's efficient, it's faster, but it's in my opinion,
lazy and not genuine and not unique at all, and I don't want
to do that. So I sat down, I I look like a
drug dealer for a couple weeks, man.
I was sitting on my dining room table with this little, like
micro gram scale, and I'm literally weighing out
milligrams of every single ingredient and I'm testing and
testing and testing and I wasn't really looking for Taste at that
point. I was looking for results.
And so every ingredient in this product like that, you see on
the label, I you can rest assure that I weighed out each mg of
Each ingredient and I know that, that's exactly what was needed
to get the results that I want you to feel when you drink it.
Like, like my hand was involved in that label, that label was
not just curated by some manufacturer and I pay them,
thousands of dollars to just throw whatever.
Like I formulated that that's my this by Design.
And that was really, really important to me.
And so I did that and I sent everybody samples.
And I think I sent you a sample of that one too.
And I'm yeah, I think you told me that you felt pretty good on
it. I didn't taste.
It wasn't too. Like I when it comes to flavor
like I'm pretty like, I'm like a bodybuilder man.
So I'll eat drink, do whatever as long as gives me the results
and most of the healthy supplements out there like the
green supplements, taste horrendous.
But yours was like legitimately tasty, like I enjoy drinking it
now. I appreciate that.
I think, I think the first sample I sent you told me a
t-shirt I can, I can I can I get like an herbal tea almost.
Yeah. And so and then I send it to
other people and I got Great feedback, man.
Like, in some of the feedback I wasn't expecting.
I was expecting like, so a little bit of focus.
So I know you had you didn't get enough samples of like tested
during workouts and stuff which I really want to.
I want to make sure I get you a bottle when it comes in but like
I heard, you know, good pumps in the gym and I'll talk about why
all that and second, but good pumps in the gym energy.
But I also got other things, like people are like my niece.
Stopped hurting which I know can be Placebo, but just for me to
hear that and it's like, wow, like it's crazy or like some,
some people were like, yeah, like I feel All that is jittery
and you know, II really HD and I've been able to focus more
when I take this in the mornings like legit.
Like I can tell they're being serious and I'm just trying to
butter me up because these are people that I trust to give me
honest feedback. And when I was hearing things
like that, I was like I got something like there's something
here like I'm doing something which was really exciting, and
so basically they do, right? Then do that, huh?
Increases libido to, right? I don't know about that man.
Harry, get back with me on those effects.
I haven't put down the bottle and you sell.
Oh man. Yeah.
Oh bull testicle. Dehydrated bull.
Testicle. Never king would be proud.
So basically the it set up and this isn't it doesn't say this
on the bottle but the it's basically like a two-faced
thing. So it's a red powder and it is
mainly dehydrated fruit powders. And so basically it gives you
all those antioxidants and I looked up really like aronia
berry which no one puts in their product aronia berry.
That is super potent. It's way more potent than any
other Barry when it comes to antioxidants.
And so I've got, it's loaded with antioxidants to bolster
recovery. It's got over two grams of
beetroot through be root powder, and bira powder extract.
And so beetroot, we know is really important for nitric
oxide, blood flow pump. Everything that comes with
recovery and nourishment to the muscles in your body, it has
Himalayan pink salt in it sodium forget pumps cardiovascular
health. So it was all about Blood flow
and recovery and then I also threw in a gram of matcha green
tea. And I did that because I wanted
there to be a clean energy source thing that you could feel
that was it going to make you jittery.
So there's no, like, caffeine androgynous in there.
There's no like crazy stimulants.
The only thing that's going to stimulate you is the 35
milligrams of caffeine from that Bachi, but the Mantra also has
l-theanine, which as we know is a great thing to take to help
with the Jitters of getting off caffeine or when you drink.
Coffee can help with them or even steady energy feel.
And so the idea was okay I want something that gives you clean
energy that helps with focus in that bolsters recovery.
And so most people if depending on how much caffeine they drink
they might not feel the caffeine at all but most people like what
I expect to get them to see or feel is initially within the
first time they use it, they're going to feel more clean focused
energy and then taking it for three or four days straight
Those antioxidants build up in the system, you start to notice
much quicker recovery from workouts and then obviously if
you take it before workout you're going to notice better
blood flow cardiovascular or you know, veins and overall pump.
And so it's kind of like I built it to be like an all-in-one,
like it's not a pre-workout, it's you can take it in the
morning, you can take a pre-workout, you can take it
post-workout, you can take it to get through your day.
You can take it at 5 p.m. because it's only got 30
milligrams of caffeine and so it's not going to destroy your
nighttime like Like a cold brew or an espresso shot would and so
is is one of the things that you can take any time of the day
that you need it. And you can take as many times,
I even tried, I took it. I took five servings in one day
to see what it would do. Nothing it did.
Absolutely nothing didn't bother me at all, no upset stomach, no
no energy, crashes, no bad sleep.
And so, I really wanted to be this all-in-one extremely
Universal product that anybody could use.
I love him and I feel like that's that's what we need.
What's the what's the Total of sodium and potassium
concentration in there. So okay, the potassium was
annoying because I did the math and to the working with the
manufacturer, that's a whole other animal we can get into.
But part of the product is they only can go based off of what
they have on their labels. And so I did the math.
And there should have been should be 500 mg of sodium and
eighty five milligrams of potassium and 30 mg of magnesium
per serving. But Don't they don't even know.
I sent them all this information as proof.
They they weren't able to because they don't have
potassium on any of the ingredients they put in it, so
it doesn't say, it has any potassium.
But technically, if you're listening to this podcast and
you get it as eighty five milligrams of potassium per
serving but I can't legally put that on the label, which is
annoying. So that's where that's that.
I'd have to go get third-party tested and proved that.
That's how much is in it, which just bright.
Now, we don't even have the product yet, so that doesn't
make sense. But hopefully down the line, As
we continue to grow, I could start getting third-party tested
and set kind of like a cool, like third-party testing
standard of like, no drugs or in here and I can get that changed.
But so for right now it doesn't say there's that much potassium
on the bottle but it's about, it's a five-to-one sodium to
potassium ratio per serving. Okay, so you said, it's 500
milligrams of sodium, correct? Yeah, there's half a tears, a
quarter of a teaspoon of Himalayan salt per serving.
Nice. Nice.
No. I think it's, I think it's good,
blame me. I think it tastes great thing.
You're going to look Right stuff in there.
When do you think it was kind of tell what supply chain right
now. But when do you think you'll do
the launch? So, the hope I say this with a
grain of salt because I actually was just emailing them today.
The hope is January 1st, that's when I really want to launch it
right now though. You can go to the website
performance, gains.com performance gains.com, he has
felt right and you can join the waitlist.
So the label that I just shared with you is on the front page of
the website, you can join the waitlist and then as soon as I
launched everybody that's on the wait, list will get 24 hours.
Our access before I announce it to anybody else.
So just kind of like kind of build some incentive for that,
so you can join the waitlist if you want.
But hopefully, January 1st is what we're shooting for.
Because when we went into the production phase, because we got
the label designed, we got the label printed they sent me, the
final samples. That's what you tasted in Omaha.
Was that final sample? Which I got to tell you when
everybody was drinking it, and they're like this taste good.
That is the most gratifying feeling ever.
Like, I already know that the ingredients, The product are are
awesome. But to like someone just say, I
would drink this, like, that's like, Dude, like, literally
butter me up and call me beautiful.
Like, I loved it. It was so, maybe so happy.
So hopefully, so all that's done, everything's done.
All we're waiting for is for some of the ingredients to get
shipped in, which doesn't make sense to me.
Because I've looked at those ingredients online and it's not
like other companies or out of that ingredient.
So I don't understand why they're having a hard time
getting the ingredient. So I I've been going back and
forth about that so things like that or super annoying when
you're dealing with somebody else and so you definitely went
the right way with the kitchen. Well, I say that with your
product but supplements are different so who knows maybe I
would have maybe I would have maybe we've been too much about
it done the supplement powder and house who knows hindsight's
always 20/20 but I'm trusting the process and so hopefully we
get the product mid-December and then we can launch January first
and of course, if that doesn't happen I'll keep everybody
updated. We'll go from there.
Nice. Are you doing all the
Fulfillment on your own? Like, are they sending you the
product and then you're fulfilling the orders that the
plan. Correct.
So, so I had that scare that scared me too because I
paperwork is very slow right now.
Like governmental paperwork so I sent my license to be a re
packager and it was like, 90 days and it took them like five
months to give me that license back and I just got it back like
a month ago. So, yeah, I had to get licensed
as a re packager so they'll send me the product and then because
I want, I want to be here. Is on there, is there are
elements to like, you know, watching what you and Crystal
did and what y'all built their elements of that that I
definitely want to replicate, right?
Like, it's important to me, just seeing it done.
First hand being a part of that process and then me wanting to
take ownership and understand the value of what I'm bringing.
Because everything I do, like, my coaching my product,
everything it is something I don't think I understood as
well. Like, I understood the concept,
but I didn't really understand how the importance of it.
How, you know, how much a company reflects the owner and
how every moving part? Employees, other humans involved
in that process and items reflect that person.
The the owner, the person that owns this brand as identity.
And so, I really want to make sure I do that, right?
And I show people that I care and that there's value built.
And so I don't want them to just send the product out from their
warehouse. I want the product, I want to
put it in, I want to I want to put the order on the package.
I want to wait I want to wake up at 2:00 in the morning.
Sing and do the do the shipments.
I want to write a note and sign it myself and put it in there.
Like, I want to bond with my community in a way that I've
seen work so well, because that's what I want.
I want to build a community and I'm going to be as genuine as
possible because I truly do care.
Now, that's awesome. And I've got that much respect
for that. I mean, that's what I live and
breathe every single day and there's just like the sense of
fulfillment that comes with. It is hard to put into words and
I don't think any words that I could use would do it justice
until you experience it yourself.
Like Feel just this overwhelming sense of gratitude for every
person that's trusted us to buy bricks that we package produce
and ship out to him and like to see them post about it, like
like, there's nothing that compares to that.
So I'm excited for you to experience that same thing
because it's the most fulfilling thing.
So I'm just super excited for him and I'm excited to see what
you've done where you're going. Have this?
This turns out for you? I mean, I feel like I've watched
the Jonathan Shane. Evolution from a very early
point so it's cool to just see it all unfold, man, I'm just
excited to see what the future holds for you brother.
Thanks man, I appreciate that. Oh and I wind up engine this
since everybody's listening I know they're all very keto
focused and I said there's real fruit in this just so you know
they're in this is literally this was really important to me,
there's only 3 grams of carbs per serving so it's an extremely
low carb. No, added sugar, no, artificial
flavors or sweeteners, none of that.
And there's another reason why it took so long because I was
really nitpicky about the ingredients.
Like there's no artificial jacket sweetened with stevia and
monk fruit. There's no no extra sugar.
It's very cute. Oh, friendly.
I mean, I was on top of all that.
So, no worries people. Yeah.
And that's one benefit for being so like, you know, close of hand
with the production process. Like you can have that
oversight. So that definitely shows people
that you care when you're in it that deep and you're not just
like, you know, leaning on your co-packer to do it all for you.
You absolutely 100% awesome man. And the website for that is with
the misspelled performance. And with the Z, right?
Look, can you just like read off the entire website URL?
Yeah, so it's PE R fo R, MN c, e g, Ai and z.com.
You almost messed up? Yeah, I know.
You saw me. I was wanted.
I wanted to spell it right? It's so it's hard but like, I
don't know. It was important.
It was important that it was in there.
So whatever. I like man.
Hopefully people like you just have to do a really good job
brandings that people know that it's misspelled.
So they don't try and spell it right in like what the heck's
going on here. I can't get.
That's why was I pulled up? Oh dude, the label has the name
performance gains because it has like the it has the social media
links on there and the name and it's Miss.
It's misspelled on all those. So I'm wondering how many people
are going to buy it and forget it supposed to be misspelled and
they like why do so many damn typos on this label?
Did you do you happen to have the URL performance gains,
spelled correctly to No, it's misspelt.
So it's performance gains.com. I literally I'd literally missed
out the URL to know. I mean it'd be cool if you had
the right spelled URL that you can do a redirect who's like a
people are typing in performance gains.com, it's misspelled
intentionally. You can just do a redirect to
the correct website. That is a good point.
That's a good point. You know, I almost by I was
talking to a friend and I might and I almost bought the URL
performance like just performance live performance,
die. Stop after, that was clean as
hell. Someone owns it and he's trying
to sell it for like six grand and I was like, no, no, we're
going to. We're going to stick with typos.
No, no. Wanna go by before but I hadn't
real quick now that I know you don't have it that way.
I get all the traffic on I-93 like, okay, redirected
performance gains, why am I going to Quito brick?
That's awesome, man, I'm super excited for AJ.
Shame? Well, as always, man, if there's
ever anything I can do to help you with the business ventures,
I mean, just anything at all. I'm I think of you as family
man. So definitely never hesitate to
reach out and let me know. Nah man, I appreciate that and
just having me on and being able to talk about off.
This means the world to me. So thank you so much hundred
percent if people that do not know your personal profile.
What is that at the keto Road Dogg at the keto Road on
Instagram Tick? Tock is Primal underscore
metabolism. It's just Tick-Tock is something
that I use for one of my Paleolithic ketogenic diet,
programs called primal. So that one that that that
account is pretty interesting. It's definitely not the same as
my Instagram. So at the king rode for
Instagram on Tick-Tock. Huh, people can see you.
Dancing on Tick-Tock. No not anymore.
Now it's a lot of eating raw liver.
Hmm. No more Dancing.
Yeah. No.
No more dancing Raw. Liver for some reason.
People like it. I got I got a video.
Get 3.5 million views. It's just me, eating raw liver,
it's so thick. Talk is that's a whole another
podcast. It's very interesting place.
And, um, yeah, so at the keytar owed, the website, my website,
the keto road.com, we have blogs and getting started and all this
cool stuff we've done on the website.
Got some coaches group coaching all?
That's because if they're interested in, they want to
check it out. And yeah, I love it, man.
Well, I will link out to all of those URLs spelled correctly.
Spelled incorrectly, all the above and drives much traffic.
Is possible, always enjoy chatting with you, brother.
I'm looking forward to one of the next time I'm going to see,
I guess probably these conferences coming up.
They move Kita akan so I'm assuming you be going to Kita
akan for sure, right. Absolutely.
As far as I know, I'll be at Kita akan and April.
I want to, I want to, I want to work.
I don't know what happened then, but the sooner than Quito Connor
later, but I definitely want to work out.
I think it'd be fun to do. Like, I'm gonna do some content
with you, on, like, bodybuilding, keto versus
grinding and like you some workouts and like all the like
do it. Out of years, you'll do a run
with me and we'll just kind of like talk about.
I think that'd be a fun little be educational for people to so
yeah maybe I will our doors are always open to you.
So, come out here, the new compound.
You haven't seen the new compound yet right now?
I haven't seen it. I have not.
Yeah, come on here, man. We've got a really cool running
trail. I mean, literally just right
down the road. There's a that runs around the
lake, so it's like a really Scenic Trail.
I'm pretty technical Trail and then we'll get to work out here.
And I will make a full trip of it.
Sweet, man. I love it.
Yeah. Well that was a planner.
Yes, indeed. All right, Jay Shane, the keto
road until next time brother. You take care of yourself, man.
Yeah, sorry you as well. See you bud.