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Hello ladies and gents Robert 
Sykes ketose a.com today I've 

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got special guest Jonathan. 
Shane my good friend Jay Shane 

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the keto Road and we dive into 
little bit everything. 

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It's been a little while since 
we've talked, we did that 50 

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mile March for the veterans back
in August together. 

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So we talked about that, we 
talked about his ultra-endurance

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Endeavors and aspirations talked
about weight training in tandem 

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with endurance running. 
What the pros are with. 

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The cons are had an optimized 
for doing both simultaneously 

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and we Dove deep into his new 
Endeavor which is creating in a 

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supplement company with a very 
unique, supplement product line,

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so thoroughly enjoyed that he's 
got that coming in the very near

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future. 
So I kind of want to dive behind

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the scenes and see what it's 
been like from a production 

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standpoint, you know, getting 
all that set up and running from

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a business. 
I mean, I just love bootstrapped

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businesses and kind of seeing 
how he's overcome the hurdles 

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and where he's going with it and
where his Endeavors are so 

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thoroughly enjoyed that aspect 
the conversations. 

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Well, get no doubt that you will
take something from this. 

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Always a pleasure chatting with 
Jay Shane. 

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So without further Ado, sit 
back, relax. 

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Enjoy the podcast with my good 
friend. 

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Jonathan Shane. 
And we are lamb J. 

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Shane ducky do Road. 
How are you bro? 

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I'm doing pretty good. 
Thanks for having me on, 

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brother. 
How you doing? 

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I'm good man, I'm good. 
I think I don't I don't think I 

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did your intro. 
Just, can you do the J? 

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Shane and the keto Road intro. 
Yeah. 

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Oh yeah, I got it. 
I got it. 

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Right. 
Three, what's going on? 

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It's your boy. 
Oh my God, they're not countdown

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3 2 1. 
What's going on? 

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It's your boy Jay, Shane the 
Tito Road, nothing, I can do 

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high pitch with the keto Road. 
I got you, I gotta use my 

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adolescent, vocal cords to my my
strength. 

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I like it. 
I like it man. 

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Well, how you been brother? 
Hadn't talked to you in? 

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I guess when was the last time 
you talked to a 50-mile 

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mortgage? 
Has it been that long? 

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Yeah yeah and person. 
Yeah I was a 50 mile March. 

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I think we had a conversation 
right after that which is 

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actually I think we're you 
invited me graciously to be on 

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the podcast but now his last 
time we chatted, Yeah, it's 

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crazy. 
It's funny because a lot of the 

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people I only talked to on the 
podcast. 

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So I am able to kind of separate
what we've talked about. 

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You know, what, I want to talk 
about this time because there's 

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pretty distinct last time, I had
him the podcast versus this 

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time, but with you, we talked 
quite a bit outside the podcast 

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realm. 
So I never really know what all 

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we have and have not talked 
about on air before. 

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Yeah no I totally get that 
confusion. 

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Yeah, I've had people on my 
podcast, I feel the same way. 

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I totally get what you're saying
but we were together at the 50 

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mile March, which was always a 
fun time. 

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I feel like I don't know about 
you, but I feel like this year 

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was much easier than last year. 
Oh, absolutely. 

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In fact, that was one of the 
things that I was testing when 

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we got into it. 
I was like, all right, like, I 

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want to know how much like is 
this as painful as last time. 

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Where's my mindset? 
You know, because I've ran 

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Ultras and Done things since 
that walk and I know you've done

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intense things since then, too, 
but I just wanted to see like 

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comparison wise, and I think 
physically, I think my body 

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recovered way faster and I know 
yours had quite the bounce-back 

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compared to last year, too. 
But I think mentally for me it 

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was the mental, right? 
Because I remember last year 

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that my 052, like I thought my 
feet were shattered. 

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I was like, I'm screwed. 
Like, my feet are so done. 

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I'm like another run anymore and
then this year, it was like, the

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last three miles. 
I was like, I mean, the on my 

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legs are sore, I'm tired. 
But like I know I'm going to So 

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there is no question on whether 
that was going to happen or not.

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Yeah, I feel like for me like 
the first year, I did zero prep 

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work and I had brand-new shoes 
and everybody put through the 

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wringer and I started the whole 
50 miles with blisters and by 

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the time I was like 30 miles in 
like my feet were wrecked and it

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was just literally nothing 
paying the rest of the way. 

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But this time, I wore boots and 
I think that was super helpful 

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and I walked on the ground. 
Like the, like I walk most of 

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the time people walk on the 
shoulder. 

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I was walking like the dirt 
outside the shoulder. 

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I think that also helped me 
quite a bit. 

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Yeah, it's just cause you're a 
Savage man. 

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It's just you can't do things 
mid. 

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You know like you have to your 
body. 

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Just doesn't respond. 
Well you have to walk on grass. 

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You have to be in combat boots 
just how your body works. 

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Well, I feel like for some 
people that would be worse but 

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for me, I think it was way 
better. 

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I think my feet are so jacked 
up. 

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So being able to have a little 
give with the dirt and rocks and

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the uneven terrain is better 
than just the even terrain, but 

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it'd be like hard pavement, you 
know. 

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Yeah, a being able. 
I will say, even for myself, 

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like, going back because I 
remember there's a couple times 

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I walked with you in the grass 
and then I walk on this I walk, 

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you know, the shoulder, and 
going back and forth and just 

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being able to give my body a 
little bit of that kind of shake

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up in terms of like what it was 
the low, you know, the kind of 

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energy absorption. 
It was having the impact it was 

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having on the ground. 
I think was really nice and 

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refreshing at times, especially 
towards the end of the Walk. 

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Yeah, totally agree. 
What have you been working on 

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since then, that was back in? 
That was end of August middle 

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because I don't remember 
mid-august, I think, right? 

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Yeah, yeah, that was mid-august.
That was made, always, that's 

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the last. 
It's like long-distance thing 

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I've done. 
Was that walk. 

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Oh, so you haven't done any run 
since then. 

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No. 
I mean I've been running a lot 

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but no no races. 
Know, my next race is in about 

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three weeks from now. 
And what does that race coming 

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up? 
It's a 50-miler. 

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It's the Brazos 50, it's the 
same. 

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It's the same one I did. 
Last year when I did my first 

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Ultra planning on going back and
just eating my, my time from 

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last year up, like, cereal. 
Nice. 

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I like it. 
I like it. 50 miles is no joke, 

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bro. 
Like, do you think running 50 

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miles is easier than March? 
Seeing 50 miles because I have 

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perspective with the March but I
have never I did that four by 

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four by forty eight rum that's a
little bit different. 

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So like if you're doing like a 
straight-up just ultra marathon 

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when you're running 50 miles 
straight versus the 50 mile 

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March straight which one of 
those do things harder. 

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It's a good question. 
I it's really hard to quantify 

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if that makes sense, because 
they're both hard and their own 

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rights and for different reasons
it's right. 

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Like when I was walking the 
only, I remember, we're like an 

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hour 12. 
And I remember looking at Joe 

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and I was like, this is dumb, I 
would have been done already 

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like. 
Wow, it's Wrecking. 

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This I would have been done 
already. 

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This is stupid because it's just
faster, right? 

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Like, but at the same time 
there's more wear and tear. 

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And so I find in terms of it's 
more, like a Time versus 

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Distance thing, right? 
Like the pain that you feel in 

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your body Walking 50 miles and 
the mental struggle that you go 

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through Walking, 50 miles is 
more based on the length of 

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time, the duration of the event.
Whereas when you're running that

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in comparison, it's more about 
the level of intensity and 

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pressure in the shorter amount 
of time that makes it harder 

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both physically and mentally 
because when I'm walking, it's 

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like, oh man, can I keep going? 
Can I take another step? 

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You know, I've been walking for 
20 hours straight which I don't 

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care. 
You are, that's no joke that 

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hurts. 
But when you're running, it's 

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like, yeah, this is only gonna 
take me seven eight, nine hours.

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Some people 12 depending on 
their level of athleticism, but 

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it's still, it's just like, oh 
my gosh, can I keep running? 

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Because the minute you stop 
running, that's when everything 

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starts to fall apart and so it's
like, can I keep running and 

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running in the moment? 
I think, okay, when you're my of

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48 and you're running, it's a 
lot more painful than walking at

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my 048 and it's in different 
ways. 

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So I think, I think it's really 
hard to compare the two. 

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I think they're both difficult 
in their own ways, to be honest.

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But I would prefer to run it 
over walk. 

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It that makes sense and I feel 
like whenever you add time to 

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the equation, there's just an 
increased room for are. 

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Like with more time comes more 
variables, comes more 

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opportunity for mistakes 
missteps and just issues like 

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that. 
I think that holds true with 

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like the wear and tear on your 
body, like things rubbing wrong.

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Like when you're over your 
marching over that length of 

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time. 
Cured, not sleeping. 

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So you have to go through the 
night like we did and I feel 

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like that wears on people in a 
different way, than just 

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running, but being able to go to
sleep at night that they 

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normally would. 
I think time is definitely one 

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of the intensity factors for 
sure. 

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Yeah. 
And I think I think that's one 

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reason I like ultramarathons 
more than anything under that. 

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Like, I'll still run half 
marathons. 

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I'll run like I run the 
woodlands marathon every year 

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because I'm my goal is at some 
point to hit us up three-hour 

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like sorry. 
Try to get faster every year for

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that but my real Passion is over
a marathon and I think it 

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attracts me because of my 
history, like, when I did, like,

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you know, I'm just kind of 
dabbling in bodybuilding when I 

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first met you and stuff and the 
length of time increases the 

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level of variability of 
challenge, right? 

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When you're dieting over the 
course of 16 weeks, there's so 

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many things that can go wrong. 
There's so many moments where 

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you can choose to be 
inconsistent rather than 

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consistent. 
There's, you know, moments where

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things go. 
It's just because it's such a 

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longer duration of time and I 
like that challenge and I think 

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when I got, when I really 
realized how much I enjoyed 

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running more so than other 
sports, I think that the ultra 

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marathon distance really 
attracted me because of that 

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because it's over a much larger 
span of time, right? 

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It's not a marathon, I'm running
under 4 hours, this is, you know

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these are five seven, eight, 
nine, ten hour long, you know, 

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the March 22 hours. 
There's so many more variables, 

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some things that can go wrong, 
if you're not, you know, you're 

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not feeding yourself, right? 
You're not hydrating, right? 

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You're not doing all the things 
and that challenge, I think is 

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really, really attractive for 
sure? 

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Yeah, I'm in the same boat. 
Like I'm not an endurance Runner

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by any means, but I like, I like
sports in which the great 

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equalizer so to speak is how 
long are you willing to? 

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You know, just simply grind it 
out. 

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That's why I love bodybuilding 
because bodybuilding is 

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definitely an old man's sport. 
Like the people that are 

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successful at bodybuilding are 
successful because they've been 

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doing it for 20 plus years, you 
know. 

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Absolutely, absolutely. 
I couldn't agree more. 

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When you, I think correct me if 
I'm wrong. 

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00:09:46,700 --> 00:09:50,300
But when you came over to my old
compound shoot, I don't know how

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many years ago that was now. 
And we were Running Moon. 

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We ran around that Park loop. 
Yeah, yeah, that was the man. 

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I was I was a hefty back then, 
man. 

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That was like the first time you
run in a long time, right? 

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Like we were walking it and we 
were like dabbling with the idea

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of running in its own like a 1.3
mile Loop or something trivial. 

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But that was that when you ran 
it that's like the first time 

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you run and I believe years, 
right? 

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Yeah, the last time. 
So the last time I had ran 

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before that was when I was 21. 
So you got to think of those 24 

224
00:10:23,400 --> 00:10:26,200
who's been about three years so 
what like it's like a four-year 

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00:10:26,200 --> 00:10:29,300
bout of like never running and 
then we were doing that and you 

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00:10:29,300 --> 00:10:31,400
I think you were getting into 
like that running a mile a day 

227
00:10:31,400 --> 00:10:34,100
kind of thing and you like would
not not the year thing but 

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you're doing remember you did 
like the running one mile a day.

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00:10:36,800 --> 00:10:38,900
Then you like kind of worked up 
to like six miles a day for a 

230
00:10:38,908 --> 00:10:40,300
little while there. 
I think you were in the middle 

231
00:10:40,300 --> 00:10:43,900
of that when we did that. 
Yeah, that sounds about right, 

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00:10:43,900 --> 00:10:47,700
which is kind of crazy because I
was there for that reinitiation 

233
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of your running Endeavors and 
then I was there helping you 

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00:10:52,100 --> 00:10:53,300
Prep for your first bodybuilding
show. 

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00:10:53,300 --> 00:10:56,100
So I feel like the two things 
that you really Dove deep into 

236
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the body building in the 
running. 

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I've been there right at the 
onset. 

238
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Oh man, you're like, you're like
the, The Grandmaster of all my 

239
00:11:02,000 --> 00:11:06,100
starting and like everything, 
like the guy, you know, the the 

240
00:11:06,100 --> 00:11:08,500
business, the coaching, the 
bodybuilding the running. 

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00:11:08,500 --> 00:11:11,900
It's like, yeah, I can point 
back to like the initial found 

242
00:11:11,900 --> 00:11:14,300
out, you know, the founders, you
know, like oh Robert was there 

243
00:11:14,300 --> 00:11:17,200
at some point and now you're 
getting into pickleball, you 

244
00:11:17,200 --> 00:11:20,900
know. 
Yeah I'm joking. 

245
00:11:21,200 --> 00:11:22,700
I don't know anything about 
pickleball but I think it's 

246
00:11:22,700 --> 00:11:24,600
gaining popularity right now 
like it was playing pick. 

247
00:11:24,600 --> 00:11:26,700
I don't even know what that is. 
It just sounds like a really 

248
00:11:26,700 --> 00:11:28,900
funny name for a sport. 
I don't know what it is either, 

249
00:11:28,900 --> 00:11:32,800
but I think like Adidas or Nike 
or some big apparel company. 

250
00:11:32,800 --> 00:11:35,700
Just started sponsoring the 
first pickleball team or 

251
00:11:35,708 --> 00:11:37,200
something like that. 
I'm not sure, but it's like 

252
00:11:37,200 --> 00:11:38,500
growing in popularity. 
You know what it is. 

253
00:11:38,500 --> 00:11:40,100
I don't know what the ball looks
like another. 

254
00:11:40,100 --> 00:11:43,500
That stuff interesting. 
Make I guess to Quito athletes 

255
00:11:43,500 --> 00:11:46,400
and pickleball. 
Yeah, for sure what you think 

256
00:11:46,400 --> 00:11:47,900
about Mike McKnight? 
It's crazy. 

257
00:11:48,000 --> 00:11:54,000
Z FK T, attempt to cross the 
Arizona trail with been like I, 

258
00:11:54,100 --> 00:11:57,900
you know, I he's my coach and 
I've worked with him on both my 

259
00:11:57,900 --> 00:12:03,000
50-mile errs and a, my Hundred, 
my 100K attempt, which is 62 

260
00:12:03,000 --> 00:12:06,300
miles and all that. 
And I have the utmost respect 

261
00:12:06,300 --> 00:12:08,700
for that man as a friend, as a 
coach. 

262
00:12:08,700 --> 00:12:14,300
I mean, he's just been amazing 
and during that attempt it was 

263
00:12:14,300 --> 00:12:16,700
really. 
I just I was always glued to my 

264
00:12:16,700 --> 00:12:19,000
phone, I don't think. 
Lee interesting. 

265
00:12:19,000 --> 00:12:22,300
Like how derogatory social media
is when it comes to like just 

266
00:12:22,300 --> 00:12:25,800
how it deteriorates a socially, 
and we're stuck to our screens, 

267
00:12:26,200 --> 00:12:29,300
but it's really cool when you 
are stuck to your screen because

268
00:12:29,300 --> 00:12:32,100
you're watching your friend 
succeed, it's not social media, 

269
00:12:32,100 --> 00:12:33,500
right? 
Like you're tracking their run 

270
00:12:33,500 --> 00:12:35,600
your tracking, their their prep,
whatever it might be. 

271
00:12:35,600 --> 00:12:39,000
Like I really enjoy that process
and being able to like, watch 

272
00:12:39,000 --> 00:12:41,500
him go through that like watch 
all of his every time because 

273
00:12:41,500 --> 00:12:44,500
like, you know, his his watches,
it going to like stay on for the

274
00:12:44,500 --> 00:12:46,000
whole thing. 
So every time he stopped he had 

275
00:12:46,000 --> 00:12:49,000
to like upload that portion of 
the trail a little up in his job

276
00:12:49,000 --> 00:12:50,900
and stuff. 
And so being able to watch all 

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00:12:50,900 --> 00:12:55,000
that, I was just incredibly 
proud and you know, obviously 

278
00:12:55,000 --> 00:12:59,100
pushing himself, I really wanted
to go out there and pays him for

279
00:12:59,100 --> 00:13:01,300
a little while but just because 
of all the traveling from like 

280
00:13:01,300 --> 00:13:03,300
speaking at conferences and 
everything that I've done this 

281
00:13:03,300 --> 00:13:06,200
year in the walk like traveling 
again just I couldn't make it 

282
00:13:06,200 --> 00:13:09,000
work but I was able to go out 
there but I just kind of watched

283
00:13:09,000 --> 00:13:11,800
and kind of stood back and all 
you know something that really 

284
00:13:11,800 --> 00:13:15,300
attracts me about Ultra sand. 
And you know I want to 

285
00:13:15,300 --> 00:13:17,900
eventually like next year I want
to we can talk about that. 

286
00:13:18,000 --> 00:13:20,400
I want to die. 
I want to go for 100 Miler and I

287
00:13:20,408 --> 00:13:21,800
want to get up there. 
I want to see. 

288
00:13:22,500 --> 00:13:26,500
I have really very extreme goals
for this, but one thing I love 

289
00:13:26,500 --> 00:13:30,400
about it is it really does take 
you to that point of what am I 

290
00:13:30,400 --> 00:13:32,400
capable of? 
Like it really does. 

291
00:13:32,400 --> 00:13:34,500
Strain you and I know like 
during Peak weeks and during 

292
00:13:34,500 --> 00:13:37,400
preps you know the level of 
intensity you take two that I 

293
00:13:37,408 --> 00:13:39,000
know that you can you can 
relate. 

294
00:13:39,400 --> 00:13:43,200
But for me like that level of 
what can I handle? 

295
00:13:43,200 --> 00:13:45,600
What am I really made of when 
everything's gone? 

296
00:13:45,600 --> 00:13:47,800
And I'm alone on a trail and no 
one's around. 

297
00:13:48,000 --> 00:13:50,700
No one's there to give me 
approval or say I'm awesome. 

298
00:13:50,800 --> 00:13:54,900
Can I put one foot in front of 
the other and grind and just 

299
00:13:54,900 --> 00:13:56,800
watching him do. 
That was so cool. 

300
00:13:56,800 --> 00:13:59,100
Like just watching to get to 
like my like 600. 

301
00:13:59,100 --> 00:14:01,500
He's like, you know, we're going
to keep going, we're going to 

302
00:14:01,500 --> 00:14:05,300
keep going, but also on the back
end of that having, you know, 

303
00:14:05,300 --> 00:14:08,500
it's really mature to be able to
push past other people's 

304
00:14:08,500 --> 00:14:12,800
opinions and pursue what, you 
know, means a lot to you and 

305
00:14:12,800 --> 00:14:15,300
what you need in life, and what 
you're trying to accomplish in 

306
00:14:15,300 --> 00:14:17,900
your goals, and then it's 
another level of maturity. 

307
00:14:18,000 --> 00:14:19,800
Have enough self awareness to 
go. 

308
00:14:19,900 --> 00:14:23,400
I know when I need to go back to
the lab and and recalibrate 

309
00:14:23,400 --> 00:14:24,900
figure things out and come back 
stronger. 

310
00:14:25,100 --> 00:14:28,900
And so when he decided to stop 
running, that was just another 

311
00:14:28,900 --> 00:14:31,800
level of just respect mad respek
because it's hard. 

312
00:14:31,800 --> 00:14:35,300
Like, I know this, I'm sure 
you've experienced this. 

313
00:14:36,300 --> 00:14:39,700
You know, I had a dnf two races 
this year, is the first time I 

314
00:14:39,700 --> 00:14:43,400
ever like I've ran, what 12 I'm 
looking? 

315
00:14:43,500 --> 00:14:47,600
I'm counting right now. 47 dear 
and meaning did, I'm assuming 

316
00:14:48,400 --> 00:14:50,200
Huh, dnf? 
Meaning did not finish. 

317
00:14:50,200 --> 00:14:53,500
I'm assuming yeah, yeah, sorry. 
Yeah, dnf means did not finish 

318
00:14:54,400 --> 00:14:57,200
Iran, 10 races. 
And I've only had to quit two of

319
00:14:57,200 --> 00:14:59,600
them and two of those were 
within the same three month 

320
00:14:59,600 --> 00:15:03,000
period and it sucks. 
You you start to go through a 

321
00:15:03,008 --> 00:15:05,200
lot of self-doubt. 
You start to talk to yourself, 

322
00:15:05,200 --> 00:15:07,200
weird, your training starts, 
because of like everything 

323
00:15:07,200 --> 00:15:09,500
that's going on depending on the
person and why they're 

324
00:15:09,500 --> 00:15:11,000
struggling and why they had to 
quit. 

325
00:15:11,000 --> 00:15:15,000
But, you know, I had a lot of 
issues that that time and it's 

326
00:15:15,000 --> 00:15:17,000
hard. 
It's hard to take a step back 

327
00:15:17,000 --> 00:15:19,600
and go. 
I'm Ready right now but to see 

328
00:15:19,600 --> 00:15:22,500
him do that when he was so close
like he was so close to 800 

329
00:15:22,600 --> 00:15:25,000
miles, right? 
You know, comparatively he had 

330
00:15:25,000 --> 00:15:28,100
100 like 60 to go but 
comparatively do what he really 

331
00:15:28,100 --> 00:15:29,900
started to see him. 
Go. 

332
00:15:29,900 --> 00:15:31,400
You know what? 
I know myself. 

333
00:15:31,700 --> 00:15:33,600
I know I'm not going to be 
satisfied with this. 

334
00:15:33,900 --> 00:15:35,900
I'm proud of what I've done, 
truly proud. 

335
00:15:35,900 --> 00:15:38,000
No matter what anybody says, 
because I know what I've 

336
00:15:38,000 --> 00:15:39,900
accomplished. 
I'm going to go back to the lab 

337
00:15:40,000 --> 00:15:43,200
recalibrate and come back next 
year, ready to take this over. 

338
00:15:43,200 --> 00:15:46,000
And I for me that just like that
whole watching him go through 

339
00:15:46,000 --> 00:15:48,600
that whole experience was 
Awesome. 

340
00:15:48,800 --> 00:15:50,800
Ya know I've got a lot of 
respect from Mike. 

341
00:15:50,800 --> 00:15:53,900
He said he's a freaking Savage, 
whatever definition of the word.

342
00:15:55,100 --> 00:15:57,000
I was following. 
I was following him. 

343
00:15:57,000 --> 00:15:58,500
I probably wouldn't follow this 
closely as you because I 

344
00:15:58,500 --> 00:16:02,200
wouldn't like looking at strap 
and everything but but Ben I'm 

345
00:16:02,200 --> 00:16:05,600
gonna have Mike and Ben I think 
back on the podcast to give me 

346
00:16:05,600 --> 00:16:08,200
their first-hand experience with
it, but I'm pretty sure been 

347
00:16:08,200 --> 00:16:09,900
like sprained. 
His ankle after two hundred 

348
00:16:09,900 --> 00:16:10,900
miles or something. 
Right. 

349
00:16:11,600 --> 00:16:13,400
Yeah, he sprained his ankle 
early. 

350
00:16:13,400 --> 00:16:16,300
He also is having issues because
I was reading a post today, 

351
00:16:16,300 --> 00:16:17,500
actually about it, it's kind of 
making me. 

352
00:16:18,000 --> 00:16:20,600
Because I know what this feels 
like but Arizona has a lot of 

353
00:16:20,600 --> 00:16:23,500
thorns and he was like there's a
good stand of that. 

354
00:16:23,500 --> 00:16:25,600
We're like when every time he 
would run, he'd run through a 

355
00:16:25,600 --> 00:16:28,000
bush in the thought. 
Like so every stride he was 

356
00:16:28,008 --> 00:16:30,800
getting cut on his leg so you 
can imagine like little Larry's 

357
00:16:30,800 --> 00:16:32,400
your blades. 
Every step you take just 

358
00:16:32,400 --> 00:16:35,600
constantly slashing you like 
this, the kind of crap we put 

359
00:16:35,600 --> 00:16:37,800
ourselves through. 
Yeah. 

360
00:16:38,500 --> 00:16:39,200
Yeah. 
It's brutal. 

361
00:16:39,300 --> 00:16:42,000
And then and then he sprained 
his ankle right after about 200 

362
00:16:42,000 --> 00:16:43,300
miles, right. 
Then that was pretty much like 

363
00:16:43,300 --> 00:16:47,000
the breaker point, right? 
Yeah, I believe. 

364
00:16:47,000 --> 00:16:49,100
So I'm not. 
I want to say it's a sprained 

365
00:16:49,100 --> 00:16:50,500
knee guard. 
Can't remember the exact injury,

366
00:16:50,500 --> 00:16:53,400
but I do know that he pushed 
himself to that point and again 

367
00:16:53,600 --> 00:16:56,700
this levels of awareness of 
going it would be stupid to keep

368
00:16:56,700 --> 00:17:00,000
going if I want to try and 
Tackle this again so like let's 

369
00:17:00,000 --> 00:17:01,300
stop now and go support my 
friend. 

370
00:17:01,300 --> 00:17:03,600
That's a cool thing to like he 
literally like drove to the 

371
00:17:03,600 --> 00:17:06,300
other side of the trail and kept
supporting, you know, Mike. 

372
00:17:06,300 --> 00:17:09,300
And I thought that that was 
like, super it just shows a lot 

373
00:17:09,300 --> 00:17:11,099
of character. 
Yeah, yeah. 

374
00:17:11,099 --> 00:17:14,099
No, it's friggin awesome. 
I mean, like, if you look at it 

375
00:17:14,099 --> 00:17:17,500
through the lens of they didn't 
finish but you don't have the 

376
00:17:17,500 --> 00:17:21,500
rest of the The context there, I
mean, like like been ran over 

377
00:17:21,500 --> 00:17:24,900
200, freakin miles like, like 
200 mile ultra marathons are 

378
00:17:24,900 --> 00:17:29,600
just insane in and of themselves
and then migrate over 600 miles 

379
00:17:30,000 --> 00:17:32,800
and he had like almost 200 miles
left to go. 

380
00:17:32,800 --> 00:17:34,900
I mean, that's just insane. 
Like, those numbers don't even 

381
00:17:34,900 --> 00:17:37,800
like compute in my head when it 
comes to running distances like 

382
00:17:37,800 --> 00:17:40,800
that. 
So I mean, I've got nothing but 

383
00:17:40,800 --> 00:17:43,400
respect for the boat them, they 
both raise a ton of money for 

384
00:17:43,400 --> 00:17:46,400
both their charitable 
organizations and it's just 

385
00:17:46,400 --> 00:17:47,700
awesome to see what human bodies
came. 

386
00:17:47,900 --> 00:17:49,800
Glove when it's really pushed 
the limits. 

387
00:17:49,800 --> 00:17:51,100
I've got no doubt. 
They'll come back. 

388
00:17:51,100 --> 00:17:54,000
They'll do better the next time 
but just what they did this 

389
00:17:54,000 --> 00:17:55,800
first time was incredibly 
admirable. 

390
00:17:56,400 --> 00:18:00,400
Absolutely, absolutely. 
So talk to me about your 

391
00:18:00,400 --> 00:18:03,600
Endeavor let's talk a little 
about your training. 

392
00:18:03,600 --> 00:18:06,300
So like your training right now 
because I'm following on 

393
00:18:06,300 --> 00:18:09,300
Instagram, you like a run and 
then you'll do some lifting. 

394
00:18:09,300 --> 00:18:12,800
Are you pretty much running and 
lifting both daily or do you 

395
00:18:12,800 --> 00:18:14,500
like alternate that our house 
that structure? 

396
00:18:15,100 --> 00:18:17,800
So not daily. 
So I run six days a week. 

397
00:18:18,200 --> 00:18:21,800
And then three days a week I 
stack training on top of it. 

398
00:18:22,900 --> 00:18:25,400
Training is really interesting, 
especially when you're trying to

399
00:18:25,400 --> 00:18:30,000
be competitive and ultrarunning.
I've had to learn this through 

400
00:18:30,000 --> 00:18:31,500
experience through failing, 
right? 

401
00:18:31,500 --> 00:18:33,600
There's been a lot of learning 
curves out of them and running 

402
00:18:33,600 --> 00:18:36,900
for two years so I'm still very 
much an amateur at all this. 

403
00:18:37,200 --> 00:18:41,000
And I learned that you can't you
can't strength train every day 

404
00:18:41,000 --> 00:18:43,500
and run every day at the 
distances that I'm running. 

405
00:18:43,500 --> 00:18:44,700
Like some people can do me 
wrong. 

406
00:18:44,700 --> 00:18:48,800
There are those outliers but 
either they're not Natural, or 

407
00:18:48,800 --> 00:18:51,600
they are just serious. 
Genetic freaks, that have an 

408
00:18:51,600 --> 00:18:54,200
amazing capacity to recover and 
more power to him. 

409
00:18:54,200 --> 00:18:57,400
Because what I do already hard 
enough, like I couldn't imagine 

410
00:18:57,408 --> 00:19:00,400
lifting weights for an hour hour
and a half every day and running

411
00:19:00,400 --> 00:19:04,000
every day. 
So I run three, I run six days a

412
00:19:04,008 --> 00:19:07,100
week. 
I usually do one to two speed 

413
00:19:07,100 --> 00:19:10,000
trainings and then one long run 
and then the other two or three 

414
00:19:10,008 --> 00:19:13,200
runs are easy run. 
So like these next two weeks 

415
00:19:13,200 --> 00:19:14,800
this week and next week at my 
Peak weeks. 

416
00:19:14,800 --> 00:19:17,500
So my hot mileage is getting the
highest this week. 

417
00:19:17,500 --> 00:19:21,100
I'm going to End up doing 54 
miles, and then next week, I'm 

418
00:19:21,100 --> 00:19:26,100
going to end up doing 61 miles 
did the strength training 

419
00:19:26,100 --> 00:19:28,000
portion though. 
Like I said, it's taxed. 

420
00:19:28,000 --> 00:19:32,300
Like today, for example, today 
was eight miles this morning. 

421
00:19:32,500 --> 00:19:35,400
And then when I got done with 
that, I had my first meal. 

422
00:19:35,400 --> 00:19:39,000
Did my stretching my rolling? 
And then when my daughter woke 

423
00:19:39,000 --> 00:19:42,100
up, we went to the gym and I did
a 30-minute too bad. 

424
00:19:42,100 --> 00:19:47,100
A stockpile Kettlebell workout 
with a core and ab circuit so 

425
00:19:47,100 --> 00:19:51,100
Mondays. 
As I do a like Tabata style 

426
00:19:51,100 --> 00:19:54,300
workout and then, I finish it 
with two heavy, compound lifts 

427
00:19:54,300 --> 00:19:57,900
to maintain a sense of ligament 
strength and bone density. 

428
00:19:57,900 --> 00:20:00,400
And so I'll do like alternate, 
like one Monday. 

429
00:20:00,400 --> 00:20:02,900
I'll do back. 
Squat, heavy four sets of six 

430
00:20:02,900 --> 00:20:05,700
and then shoulder press and then
the next Monday, I'll do sumo 

431
00:20:05,700 --> 00:20:09,000
squats and bench press. 
And so I alternate between those

432
00:20:09,000 --> 00:20:12,600
two just to keep my body strong 
and maintain the muscle mass 

433
00:20:12,600 --> 00:20:14,400
that I have bone density that I 
have. 

434
00:20:15,400 --> 00:20:18,400
And then Wednesday's will be 
another to bottom I doubt that's

435
00:20:18,400 --> 00:20:20,100
more kettlebell, I love 
kettlebells. 

436
00:20:20,100 --> 00:20:22,400
I think that it Kettlebell 
workout incorporating one is 

437
00:20:23,000 --> 00:20:26,100
just it's been such a Monumental
movement for me because of the 

438
00:20:26,100 --> 00:20:29,300
way that it helps with 
functional fitness the way that 

439
00:20:29,300 --> 00:20:32,800
it engages core hip flexors, all
the ligaments and tendons in my 

440
00:20:32,800 --> 00:20:34,300
legs. 
I just I love kettlebell 

441
00:20:34,300 --> 00:20:39,200
workouts and then on Fridays I 
will do another like full-body 

442
00:20:39,200 --> 00:20:41,900
compound like hit circuits about
a circuit. 

443
00:20:41,900 --> 00:20:44,700
Basically, I do a movement, I do
like seven different movements 

444
00:20:44,700 --> 00:20:47,500
and I'll do 45 seconds on as 
many reps as I can. 

445
00:20:47,900 --> 00:20:51,000
And then 15 seconds off. 
And when I start training for a 

446
00:20:51,008 --> 00:20:54,600
race, I kind of do it in vases. 
So when I start training for a 

447
00:20:54,608 --> 00:20:57,700
race, I'm a lot more intense 
with my strength training all 

448
00:20:57,700 --> 00:21:00,500
week and then I go into a build 
phase. 

449
00:21:00,500 --> 00:21:02,600
So I have a good base phase, a 
build phase, and during the 

450
00:21:02,600 --> 00:21:05,900
build phase, I taper off towards
Friday on my strength training. 

451
00:21:05,900 --> 00:21:08,400
So, like, Monday and Wednesday 
are really intense and then 

452
00:21:08,400 --> 00:21:12,000
Friday is not as intense. 
And that's because I'm letting 

453
00:21:12,000 --> 00:21:15,300
my body recover for my long run 
and then, the peak phase the 

454
00:21:15,308 --> 00:21:17,700
last, like, four to five weeks 
of my training Monday. 

455
00:21:17,900 --> 00:21:20,500
Is a really intense weight 
training day and then Wednesday 

456
00:21:20,500 --> 00:21:24,300
and Friday are still intense on 
Wednesdays but definitely a 

457
00:21:24,308 --> 00:21:28,100
little bit less and then Fridays
are pretty much like pull-ups, 

458
00:21:28,100 --> 00:21:33,000
plyo, boxes medicine ball, put 
slams and wall throws and just 

459
00:21:33,000 --> 00:21:35,300
basically stopped to get my 
blood flowing and get a pump so 

460
00:21:35,300 --> 00:21:38,000
I can circulate things. 
So basically as I get closer to 

461
00:21:38,000 --> 00:21:40,700
the race, the running takes 
presidents and the strength 

462
00:21:40,700 --> 00:21:42,100
training starts to take a 
backseat. 

463
00:21:42,100 --> 00:21:44,500
And then once I get down that 
race, I'll take a week or two to

464
00:21:44,500 --> 00:21:46,600
recover and then I'll start that
process over again. 

465
00:21:46,900 --> 00:21:49,600
Got you got you I definitely 
think there's benefits and 

466
00:21:49,600 --> 00:21:52,500
again, I'm coming at this from 
from not being a runner but I 

467
00:21:52,508 --> 00:21:54,400
think there's a lot of benefit 
in doing both. 

468
00:21:54,400 --> 00:21:56,700
Like, you see a lot of people 
that just do one or the other, 

469
00:21:57,000 --> 00:21:59,800
but I feel like doing both. 
It just makes you more resilient

470
00:21:59,800 --> 00:22:02,700
overall and it's like, if your 
primary objective is endurance 

471
00:22:02,700 --> 00:22:07,800
running, I think having a pretty
solid weight training regimen. 

472
00:22:07,900 --> 00:22:11,200
Only benefits your longevity 
your joint health like you're 

473
00:22:11,200 --> 00:22:16,500
saying and it just makes you, 
you know, more robust and just, 

474
00:22:16,500 --> 00:22:19,300
you know, more resilient to Jury
on the trail, I would think. 

475
00:22:20,100 --> 00:22:24,100
Yeah, absolutely. 
I think that most Runners what 

476
00:22:24,100 --> 00:22:26,200
they do wrong is they don't lift
heavy. 

477
00:22:26,200 --> 00:22:29,400
I am telling you once a week, I 
go ham, you know, like this 

478
00:22:29,400 --> 00:22:33,300
week, you know, I did this might
not be a lot for you. 

479
00:22:33,300 --> 00:22:35,900
But you know, I did four sets of
six in my last one was six reps 

480
00:22:35,900 --> 00:22:39,100
of 300 pounds on back squat, 
like for a runner that's freakin

481
00:22:39,100 --> 00:22:40,800
heavy. 
Like not a lot of them would 

482
00:22:40,800 --> 00:22:45,200
squat like that, but it's done 
so much for my bone density and 

483
00:22:45,200 --> 00:22:48,200
my ligaments strength and my 
ability to run really Distances 

484
00:22:48,200 --> 00:22:51,900
because my body can handle that 
level of just getting beat up 

485
00:22:51,900 --> 00:22:55,300
because I stimulate it in that 
way and I think a lot of Runners

486
00:22:55,300 --> 00:22:59,500
they their IT band issues are 
always an issue glute strength 

487
00:22:59,500 --> 00:23:03,600
and you know durability is 
always an issue pair of formats 

488
00:23:03,600 --> 00:23:06,300
which is like this muscle right 
under your glute muscle your hip

489
00:23:06,300 --> 00:23:09,000
flexors, all those things are 
like issues for runners and most

490
00:23:09,000 --> 00:23:10,700
of them, they don't strength 
train a lot. 

491
00:23:10,700 --> 00:23:13,800
They just run too much and I 
think that if they pull back on 

492
00:23:13,800 --> 00:23:16,600
the running, just a little bit 
so they could allow their bodies

493
00:23:16,600 --> 00:23:19,100
sometimes. 
To focus on strength training 

494
00:23:19,100 --> 00:23:21,500
and build a good base. 
I think that they would have 

495
00:23:21,500 --> 00:23:24,600
less injuries and they'd be able
to go farther and able to run 

496
00:23:24,600 --> 00:23:26,300
faster. 
So I definitely think that it's 

497
00:23:26,300 --> 00:23:31,300
a good thing that you know Mike 
really, you know, barks on 

498
00:23:31,900 --> 00:23:34,400
strength training. 
I know I'm a big proponent of it

499
00:23:34,400 --> 00:23:36,900
as a runner and I definitely 
think it's something that the 

500
00:23:36,900 --> 00:23:38,500
running world is missing for 
sure. 

501
00:23:39,000 --> 00:23:43,700
Do you feel like your gains in 
the strength department and from

502
00:23:43,700 --> 00:23:47,500
a hypertrophy standpoint have 
been hit. 

503
00:23:47,800 --> 00:23:50,200
As a result of your increased 
running load. 

504
00:23:51,100 --> 00:23:52,600
Absolutely. 
Absolutely. 

505
00:23:52,600 --> 00:23:56,300
I think that it's a trade-off. 
I I used to say it doesn't have 

506
00:23:56,300 --> 00:23:58,300
to be a trade-off. 
But I've learned you know and 

507
00:23:58,700 --> 00:24:00,700
that's just part of the learning
process. 

508
00:24:00,700 --> 00:24:05,600
I remember I did this stent. 
I think I started it probably 

509
00:24:05,600 --> 00:24:08,200
like 60 days ago. 60, 90 days 
ago. 

510
00:24:08,200 --> 00:24:10,300
I can remember. 
I have to go look at my notes 

511
00:24:10,600 --> 00:24:13,000
but I basically did 90 days of 
like, strike building. 

512
00:24:13,000 --> 00:24:15,700
I was like trying to train for 
my Hundred K and build muscle. 

513
00:24:16,200 --> 00:24:18,600
And what I found was I was 
getting Longer I was lifting 

514
00:24:18,600 --> 00:24:21,500
five days a week and I was doing
more of a bodybuilding split and

515
00:24:21,500 --> 00:24:23,800
I was getting stronger. 
I mean, I went from, you know, 

516
00:24:23,800 --> 00:24:25,400
two and I still have some of 
those gains. 

517
00:24:25,400 --> 00:24:31,700
Now, I went from 265 4446 reps 
on the back, squat to 305 

518
00:24:31,700 --> 00:24:33,600
pounds, right? 
So I gained like 40 pounds on my

519
00:24:33,600 --> 00:24:37,600
6 rep max on almost all my lips.
You know, I went from 70 pound 

520
00:24:37,600 --> 00:24:40,800
dumbbells, 295 lb dumbbells. 
I get my strength went up, but 

521
00:24:40,800 --> 00:24:43,800
my running sucked. 
I could still run 40 miles in a 

522
00:24:43,808 --> 00:24:46,000
week but my long runs I couldn't
finish them. 

523
00:24:46,200 --> 00:24:48,600
My heart rate was super high. 
Hi, it really slow. 

524
00:24:48,600 --> 00:24:53,300
Pace has my body just wasn't 
keeping up with the demand that 

525
00:24:53,300 --> 00:24:56,400
I was putting it through and you
start to realize at that point. 

526
00:24:56,400 --> 00:25:02,600
That if your body has to choose 
between trying to prepare and 

527
00:25:02,600 --> 00:25:06,400
deal with running long distances
or not dying under heavy weight,

528
00:25:06,400 --> 00:25:09,200
it's going to prioritize the 
heavyweight because it can make 

529
00:25:09,200 --> 00:25:11,200
you stop running. 
But like, if 300 pounds is on 

530
00:25:11,200 --> 00:25:13,000
your back, you're going to die. 
If you don't, maybe know, you 

531
00:25:13,000 --> 00:25:15,400
don't squat it out. 
So it's like I'm going to, I'm 

532
00:25:15,400 --> 00:25:17,700
going to prioritize these kinds 
of muscle. 

533
00:25:17,800 --> 00:25:20,000
Is to deal with this. 
And that's not to say that you 

534
00:25:20,000 --> 00:25:22,000
can't do both. 
I just think that when you're 

535
00:25:22,000 --> 00:25:25,400
trying to do Sports at high 
levels, there's trade-offs, 

536
00:25:25,400 --> 00:25:28,100
right? 
Like I know for you like and I 

537
00:25:28,400 --> 00:25:30,300
don't speak out of turn here, so
please correct me if I'm wrong. 

538
00:25:30,300 --> 00:25:33,100
But I would assume based on what
I've heard you talk about and 

539
00:25:33,100 --> 00:25:35,700
based off of just your sport is 
in bodybuilding is that, you 

540
00:25:35,700 --> 00:25:39,200
know, your priority is strength 
training and and running is more

541
00:25:39,200 --> 00:25:41,600
of a supplement for 
cardiovascular health. 

542
00:25:41,600 --> 00:25:44,500
But if you run too much, it 
really messes with your body's 

543
00:25:44,500 --> 00:25:47,100
ability to recover from 
glycogen, your body is not as 

544
00:25:47,100 --> 00:25:48,700
powerful. 
Is it could be, it's really 

545
00:25:48,700 --> 00:25:50,600
good. 
Cardiovascularly but when it 

546
00:25:50,600 --> 00:25:53,000
comes to like glycogen and 
stuff, it's not there. 

547
00:25:53,000 --> 00:25:56,400
And so your training is good but
it's not as good as it could be 

548
00:25:56,400 --> 00:25:57,700
and it's the same with running, 
right? 

549
00:25:57,700 --> 00:26:00,300
Like if I overdo the strength 
training, my running takes a 

550
00:26:00,300 --> 00:26:03,000
hit. 
And right now running is the 

551
00:26:03,000 --> 00:26:04,900
priority because that's what I 
want to be good at. 

552
00:26:04,900 --> 00:26:06,900
And so but I do want to give up 
strength training completely 

553
00:26:06,900 --> 00:26:09,800
because then I'm going to look 
like a lanky Runner and I don't 

554
00:26:09,800 --> 00:26:11,900
want that. 
Yeah, no makes total sense men. 

555
00:26:11,900 --> 00:26:14,700
Like when I was running the mile
a day for a year and that's not 

556
00:26:14,700 --> 00:26:17,900
hardly any distance at all. 
I was splitting it up, so, My 

557
00:26:17,900 --> 00:26:19,700
weight training the morning then
I'd run in the afternoon 

558
00:26:19,700 --> 00:26:23,200
typically and I noticed that 
just by doing that like but that

559
00:26:23,200 --> 00:26:26,700
too had a structure that I was 
having a hard time. 

560
00:26:26,900 --> 00:26:29,300
You know, really getting as good
a pump and having fully 

561
00:26:29,300 --> 00:26:32,100
replenished, muscle glycogen 
reserves as I typically do. 

562
00:26:33,100 --> 00:26:35,000
And I think I probably could 
have hedged against that if I 

563
00:26:35,000 --> 00:26:39,200
was sleeping more and eating 
more, but I've only got so many 

564
00:26:39,200 --> 00:26:42,000
hours to sleep, so I can't 
really just add more to then. 

565
00:26:42,200 --> 00:26:44,300
So I couldn't really justify 
continuing it. 

566
00:26:44,300 --> 00:26:48,100
Once I cross that your 
threshold, I committed to But 

567
00:26:48,100 --> 00:26:51,500
yeah, I feel like doing both. 
I think, two-a-days in general, 

568
00:26:51,800 --> 00:26:54,200
especially the ketogenic diet 
are just, not ideal. 

569
00:26:54,200 --> 00:26:57,200
I don't think they're really 
ideal honestly regardless of the

570
00:26:57,208 --> 00:26:59,900
time, but especially from a 
ketogenic diet, I mean as the 

571
00:26:59,900 --> 00:27:02,700
faster study has shown your 
ability to preserve muscle 

572
00:27:02,700 --> 00:27:04,900
glycogen. 
Once you become fat adapted is 

573
00:27:04,900 --> 00:27:08,200
improved and to replenish 
muscle, glycogen is on par with 

574
00:27:08,200 --> 00:27:11,300
those consuming carbohydrates 
but that is pretty much under 

575
00:27:11,300 --> 00:27:13,600
the understand that your 
training one intense time of 

576
00:27:13,600 --> 00:27:14,900
day. 
If you're training two times a 

577
00:27:14,908 --> 00:27:17,600
day I feel like that takes too 
much of hit at least four. 

578
00:27:17,800 --> 00:27:21,000
E and you don't want to have it 
ample time to fully replenish 

579
00:27:21,000 --> 00:27:24,200
muscle glycogen between, you 
know, training styles are 

580
00:27:24,200 --> 00:27:27,600
training, you know, sessions if 
you're doing two-a-days. 

581
00:27:28,300 --> 00:27:32,300
No, I would agree with that, and
I think that's why you see, you 

582
00:27:32,308 --> 00:27:35,700
know, a lot of low carb, 
ketogenic endurance athletes 

583
00:27:35,700 --> 00:27:38,400
that do strength training. 
You do see those occasional 

584
00:27:38,400 --> 00:27:42,100
supplementation of carbohydrates
to help with that because it's 

585
00:27:42,100 --> 00:27:47,100
either don't train as much and 
don't don't get better or train 

586
00:27:47,100 --> 00:27:48,400
as much. 
And use this as a 

587
00:27:48,400 --> 00:27:51,900
supplementation Aid when needed 
and I think that's where you 

588
00:27:51,908 --> 00:27:54,400
kind of see that murky water 
start to begin, because of that 

589
00:27:54,400 --> 00:27:56,400
exact facts are completely agree
with you on that. 

590
00:27:56,400 --> 00:27:59,200
But I think for most people and 
we can go down that rabbit hole 

591
00:27:59,200 --> 00:28:03,400
to, I don't mind talking about 
that, but the for most people, I

592
00:28:03,400 --> 00:28:06,100
think that if they're just 
trying to be healthy, I think 

593
00:28:06,600 --> 00:28:09,400
they should focus metabolically 
on building muscle first. 

594
00:28:09,400 --> 00:28:11,400
Cause I know they're listening 
to two people that are very 

595
00:28:11,800 --> 00:28:15,300
fixed on like a certain Sport. 
And I'm sure the average person 

596
00:28:15,300 --> 00:28:16,300
is like, okay, well, what do I 
do? 

597
00:28:16,300 --> 00:28:18,100
What do I want to do? 
And it's like, well, That's the 

598
00:28:18,100 --> 00:28:19,200
kind of question. 
What do you want to do if you 

599
00:28:19,208 --> 00:28:21,600
just want to be healthy. 
I honestly think you should 

600
00:28:21,600 --> 00:28:25,300
prioritize strength training 
over running because that's 

601
00:28:25,300 --> 00:28:27,700
what's going to build a good 
lean mass base, which is going 

602
00:28:27,700 --> 00:28:31,300
to improve metabolic Health. 
It's gonna improve metabolic 

603
00:28:31,300 --> 00:28:34,800
upregulation. 
You do replenish glycogen better

604
00:28:34,800 --> 00:28:38,900
on strength training other 
rather than you know much more 

605
00:28:38,900 --> 00:28:42,000
endurance based events for your 
training which means that the 

606
00:28:42,000 --> 00:28:44,200
ketogenic diet that you're on is
going to be a lot more 

607
00:28:44,200 --> 00:28:46,200
sustainable, it's going to be a 
lot more simpler. 

608
00:28:46,400 --> 00:28:49,600
So it makes sense to To focus on
straight training in all facets 

609
00:28:49,600 --> 00:28:51,500
lean mass, building your 
nutrition. 

610
00:28:51,600 --> 00:28:53,800
You know making sure that 
sustainable and simple and 

611
00:28:53,800 --> 00:28:57,500
straightforward overall 
longevity and health and then if

612
00:28:57,500 --> 00:29:00,300
you want to supplement some 
running a couple times a week 

613
00:29:00,300 --> 00:29:03,500
for cardiovascular health and 
overall just enjoyment I think 

614
00:29:03,500 --> 00:29:05,300
that can be super enjoyable to 
because you don't have happened 

615
00:29:05,300 --> 00:29:08,300
is you only lift weights and 
then you try to go hiking and 

616
00:29:08,300 --> 00:29:10,600
you're dead like halfway up the 
hill and you're like what is 

617
00:29:10,600 --> 00:29:12,500
going on? 
It's like so you know I think 

618
00:29:12,500 --> 00:29:14,300
finding that balance. 
Just you have overall like 

619
00:29:14,300 --> 00:29:16,400
Health freedom is probably the 
way to go. 

620
00:29:16,700 --> 00:29:19,500
Yeah, I think Ready. 
I've said it before but I feel 

621
00:29:19,500 --> 00:29:22,800
like everybody should be able to
just like at the drop of a hat 

622
00:29:22,800 --> 00:29:24,500
and get up and run one mile 
without too much issue. 

623
00:29:24,500 --> 00:29:27,000
Like I feel like that should be 
just a standard and that we can 

624
00:29:27,000 --> 00:29:28,700
all live by, you know, like you 
should be able to do that as 

625
00:29:28,700 --> 00:29:33,700
even being I like running. 
Let me take the bad, I don't 

626
00:29:33,700 --> 00:29:38,000
like running at all, I like 
being outside and if I happen to

627
00:29:38,000 --> 00:29:40,300
be outside and it's like a Brisk
day, and it's like a pretty 

628
00:29:40,300 --> 00:29:43,100
Trail. 
I like running that trail. 

629
00:29:43,100 --> 00:29:46,000
I do not like, running on the 
road, I don't like that stuff, 

630
00:29:46,800 --> 00:29:48,700
but I love being. 
I'm outside to didn't like, like

631
00:29:48,700 --> 00:29:51,100
a, like a trail run, that's my 
jam. 

632
00:29:51,100 --> 00:29:52,300
Plus, it makes me a better 
Hunter. 

633
00:29:52,300 --> 00:29:55,100
I love hunting. 
So, being able to like, when I'm

634
00:29:55,100 --> 00:29:59,500
running fast through a trail, 
that's pretty technical, like, 

635
00:29:59,500 --> 00:30:01,500
I've got a pretty technical 
Trail here, that's like a bunch 

636
00:30:01,500 --> 00:30:05,900
of rocks and being able to, you 
know, improve my agility and 

637
00:30:05,900 --> 00:30:09,800
running through that up that 
down that over that all that. 

638
00:30:09,900 --> 00:30:12,800
While I'm, you know, running 
makes me a better Hunter. 

639
00:30:12,800 --> 00:30:15,200
When I go out west and I'm 
hunting the mountains and I've 

640
00:30:15,200 --> 00:30:17,500
got like a heavy load on my back
and just make me more capable as

641
00:30:17,500 --> 00:30:19,300
a Sure. 
Yeah, absolutely. 

642
00:30:19,300 --> 00:30:21,200
And I think that, I think what 
you're doing is beautiful, I 

643
00:30:21,208 --> 00:30:24,100
think you're using it for what 
you're supplementing it for what

644
00:30:24,100 --> 00:30:25,400
you need and what you're trying 
to do with your life. 

645
00:30:25,400 --> 00:30:27,900
And I think a lot of people do 
that with their training. 

646
00:30:27,900 --> 00:30:29,700
I think that they're going to go
far with it. 

647
00:30:29,700 --> 00:30:31,500
Yeah, Anthony come who came in 
here. 

648
00:30:31,500 --> 00:30:33,100
The other day. 
We went for a run together. 

649
00:30:33,900 --> 00:30:36,800
He told me. 
All right, so he shredded and 

650
00:30:37,100 --> 00:30:37,800
he's fast. 
Huh? 

651
00:30:37,800 --> 00:30:39,100
Was he just like cruising next 
to you. 

652
00:30:39,100 --> 00:30:41,100
You're like huffing and puffing.
He's just like, what's up man? 

653
00:30:41,100 --> 00:30:43,600
Or running backwards? 
Well, I was actually in front of

654
00:30:43,600 --> 00:30:46,800
him the whole way. 
He was, he would totally like, 

655
00:30:47,100 --> 00:30:49,300
like pass past me and make me 
look like a little punk if you 

656
00:30:49,300 --> 00:30:51,600
wanted to, but I knew where we 
were going. 

657
00:30:51,600 --> 00:30:54,700
So I was in front of him the 
whole way, but we only ran like 

658
00:30:55,000 --> 00:30:57,400
my own half or something that we
hiked the rest of the trail. 

659
00:30:58,300 --> 00:31:00,300
But yeah, he's a runner for 
sure. 

660
00:31:00,300 --> 00:31:02,300
He's definitely in good shape. 
He's prepping up for a. 

661
00:31:02,700 --> 00:31:04,800
An obstacle course race. 
I think in like a week or two. 

662
00:31:05,400 --> 00:31:07,000
Yeah, yeah. 
But I've been watching his 

663
00:31:07,000 --> 00:31:09,200
journey for a long time. 
It's been interesting to see how

664
00:31:09,200 --> 00:31:12,000
it's kind of evolved and where 
he's going with it and stuff. 

665
00:31:12,000 --> 00:31:14,600
And he he's also speaking of 
strength training, he's doing 

666
00:31:14,600 --> 00:31:16,300
something really, enjoy going to
be talk to you about this, but 

667
00:31:16,300 --> 00:31:19,100
he's doing like, Strength 
training where like he basically

668
00:31:19,100 --> 00:31:21,400
takes like one pound two pound 
weights and he just does like 

669
00:31:21,400 --> 00:31:25,700
400 rep of like a movement. 
Like some obnoxious number 

670
00:31:26,300 --> 00:31:29,600
really intriguing stuff. 
Yeah, I'm actually really 

671
00:31:29,600 --> 00:31:32,200
enjoying higher rep training 
lately. 

672
00:31:32,200 --> 00:31:34,800
Not four hundred reps and on 
that, don't put her. 

673
00:31:34,800 --> 00:31:37,400
Absolutely. 
But I've been trying to really 

674
00:31:37,400 --> 00:31:40,000
push the needle on all my heavy 
loads. 

675
00:31:40,000 --> 00:31:43,400
Like I'm trying to do like, 20 
sets of 20 on like deadlift and 

676
00:31:43,400 --> 00:31:47,400
stuff and that's been brutal at 
my back is toast right now. 

677
00:31:47,600 --> 00:31:50,200
I feel like my body's responding
really well to that higher rep 

678
00:31:50,200 --> 00:31:54,300
count. 
Yeah, I because all my workouts 

679
00:31:54,300 --> 00:31:56,900
are basically, like 45 seconds 
on 15 seconds off. 

680
00:31:56,900 --> 00:32:00,800
So it's like, just do as many 
reps as I can without like 

681
00:32:00,800 --> 00:32:04,100
passing out and basically, so I 
don't really keep track of reps 

682
00:32:04,100 --> 00:32:06,600
but I definitely, I could see it
too, especially if I could go 

683
00:32:06,600 --> 00:32:09,800
from like and, you know this 
like so stimulating the muscle 

684
00:32:09,800 --> 00:32:13,100
on a new way, is going to create
a really good stress response, 

685
00:32:13,100 --> 00:32:14,800
that's going to result in some 
growth. 

686
00:32:15,200 --> 00:32:17,500
And yeah, I think that you know,
when you've been doing a certain

687
00:32:17,700 --> 00:32:20,400
And then you switch, you can get
some really good, some really 

688
00:32:20,400 --> 00:32:23,100
good results and I've always 
liked High rep. 

689
00:32:23,100 --> 00:32:26,300
I think especially for like a 
blood flow pump perspective, I 

690
00:32:26,300 --> 00:32:29,200
think you get a lot more out of 
it, you know, versus like the 

691
00:32:29,200 --> 00:32:32,700
stress load of heavyweights, and
of course you go into like, the 

692
00:32:32,900 --> 00:32:35,600
literature on like time under 
tension and wine, like, you 

693
00:32:35,608 --> 00:32:38,400
know, it doesn't really matter. 
It's which one, you know, you 

694
00:32:38,400 --> 00:32:40,400
know, gives you the best Pop, 
makes you feel the best. 

695
00:32:40,600 --> 00:32:43,100
Because as long as you're doing 
the same amount of volume time 

696
00:32:43,100 --> 00:32:45,500
under tension, you're going to 
stimulate growth and, you know, 

697
00:32:45,500 --> 00:32:47,200
changing it up and all that 
jazz. 

698
00:32:47,700 --> 00:32:49,800
Yeah. 
And for whatever reason, like my

699
00:32:49,800 --> 00:32:53,300
body like this may be somewhat 
genetic, I'm not really sure but

700
00:32:53,300 --> 00:32:57,500
I'm better at that like slow 
twitch muscle fiber, like 

701
00:32:57,500 --> 00:33:00,500
muscular endurance, more so than
like speed. 

702
00:33:00,700 --> 00:33:04,800
So for me, one of my employees 
Josiah. 

703
00:33:04,800 --> 00:33:06,600
He's like a freaking Beast. 
He's dead lifting. 

704
00:33:06,600 --> 00:33:10,900
Like I don't even know like 595 
or something crazy he's and I've

705
00:33:10,900 --> 00:33:14,700
never pulled that but I've been 
doing like like the other day I 

706
00:33:14,700 --> 00:33:19,300
did 40 54, 18 reps on Deadlift, 
which I've never done that 

707
00:33:19,300 --> 00:33:21,800
before. 
And that like he and I've been 

708
00:33:21,800 --> 00:33:24,700
kind of competitive going back 
and forth like he, I didn't 15. 

709
00:33:24,700 --> 00:33:27,700
So he got 16 the other day and 
then I'm like, all right, watch 

710
00:33:27,700 --> 00:33:30,600
this. 
So I got 18 yesterday, so it's 

711
00:33:30,600 --> 00:33:33,100
good because like he's pushing 
me, but from a heavy load 

712
00:33:33,100 --> 00:33:35,500
standpoint like I've never 
pulled 595. 

713
00:33:35,500 --> 00:33:37,700
I mean, maybe I could, but I 
don't know if I'd be like 

714
00:33:37,700 --> 00:33:41,500
something I gotta work up for 
work up to but he pulls that and

715
00:33:41,500 --> 00:33:44,100
I'm seeing a lot more benefit me
personally by doing these higher

716
00:33:44,100 --> 00:33:46,300
rep stuff. 
I just feel like my body 

717
00:33:46,300 --> 00:33:48,500
responded well to it maybe it's 
because Because that full-body 

718
00:33:48,500 --> 00:33:51,200
split that I'm doing, so that 
increased frequency is 

719
00:33:51,200 --> 00:33:55,900
beneficial as well, but I've 
been liking the, you know, 10 15

720
00:33:56,200 --> 00:33:58,700
or greater rep, can't with these
pretty heavy loads. 

721
00:33:59,600 --> 00:34:02,100
Yeah, it could also be. 
I mean to, I think something 

722
00:34:02,100 --> 00:34:05,300
that's good is that, I think 
like, for example, like that 

723
00:34:05,300 --> 00:34:09,300
lifting 600 pounds, it's great, 
but the stress it put, it can 

724
00:34:09,300 --> 00:34:13,400
put on joints and your skeletal 
structure versus doing for a 

725
00:34:13,400 --> 00:34:17,100
giving 405 for them that many 
reps is still not as much. 

726
00:34:17,600 --> 00:34:21,699
It was pressure as 600 pounds 
for one and that in that, in 

727
00:34:21,699 --> 00:34:23,800
that, you know, that finite 
amount of time. 

728
00:34:24,100 --> 00:34:26,300
So I think overall, like doing 
higher reps with lower weight 

729
00:34:26,300 --> 00:34:29,400
can be beneficial for like 
longevity of ligaments, joints, 

730
00:34:29,400 --> 00:34:31,900
strength, and all that, the full
body. 

731
00:34:31,900 --> 00:34:34,000
I want to ask you about that. 
How are you enjoying that? 

732
00:34:34,000 --> 00:34:37,000
Like, I know that you said you 
liked it, but how often you 

733
00:34:37,000 --> 00:34:38,800
doing it all week? 
I love it man. 

734
00:34:38,800 --> 00:34:40,800
And the reason I'm doing this 
because I was talking, some man 

735
00:34:40,800 --> 00:34:43,500
should have been, you know, like
I did it. 

736
00:34:43,500 --> 00:34:47,400
I didn't am aim and was ask me 
anything video for my YouTube 

737
00:34:47,500 --> 00:34:50,199
tube. 
And the question was, you know, 

738
00:34:50,199 --> 00:34:52,300
what do you think about full 
body workouts in my email? 

739
00:34:52,300 --> 00:34:54,199
Response was just kind of like 
shooting them down. 

740
00:34:54,199 --> 00:34:57,900
Like, I don't like, how, you 
know, I, my thought then was 

741
00:34:57,900 --> 00:35:00,800
that doing a full body. 
Split would not allow enough 

742
00:35:00,800 --> 00:35:03,500
intensity for a given muscle 
group, so it would never reach 

743
00:35:03,500 --> 00:35:05,700
the amount of intensity needed 
to elicit growth. 

744
00:35:05,900 --> 00:35:08,000
And I was just kind of knocking 
it, but then the guy that 

745
00:35:08,000 --> 00:35:10,100
actually submitted the question.
Emailed me after he watched a 

746
00:35:10,107 --> 00:35:12,000
video and he's like, appreciate 
the video. 

747
00:35:12,000 --> 00:35:13,600
But what do you think about 
this, this, this and this. 

748
00:35:14,000 --> 00:35:15,600
And I got to thinking and I'm 
like, you know, he's got some 

749
00:35:15,600 --> 00:35:17,500
pretty valid points. 
I've never actually done. 

750
00:35:17,600 --> 00:35:19,900
Full body. 
So before I knock it entirely, 

751
00:35:20,300 --> 00:35:22,800
let me put my money where my 
mouth is and actually do it. 

752
00:35:23,200 --> 00:35:25,400
So I built that this full body 
split for myself and I've been 

753
00:35:25,400 --> 00:35:27,900
doing that for about two and a 
half months now and I freaking 

754
00:35:27,900 --> 00:35:30,300
love it man. 
Like it's it's great it works 

755
00:35:30,300 --> 00:35:33,100
really really well for me when 
I'm traveling like I am a lot 

756
00:35:33,100 --> 00:35:36,100
right now because in the past 
you know like if I took off on a

757
00:35:36,100 --> 00:35:39,900
Friday for a weekend trip and 
Friday was my bank day as an 

758
00:35:39,900 --> 00:35:42,500
example that I pretty much 
missed my back day which is no 

759
00:35:42,500 --> 00:35:44,900
bueno with a full body. 
There's not really any 

760
00:35:44,900 --> 00:35:47,400
glittering holes in the workout 
because everything's getting 

761
00:35:47,500 --> 00:35:51,200
targeted every single day and 
the way I've got mine structured

762
00:35:51,200 --> 00:35:53,100
is I'm training at least five 
days a week. 

763
00:35:53,100 --> 00:35:56,300
Sometimes six and I'm targeting 
every single muscle group, every

764
00:35:56,300 --> 00:35:59,900
single day, that I trained. 
So the overall total volume 

765
00:35:59,900 --> 00:36:02,300
lift, it is increased, the 
frequency is obviously much, 

766
00:36:02,300 --> 00:36:05,500
much higher, and because I'm 
pretty much having a single 

767
00:36:05,500 --> 00:36:08,800
exercise per body part. 
I'm going into that exercise, 

768
00:36:09,100 --> 00:36:11,100
pretty fresh. 
I mean I'm able to tackle it 

769
00:36:11,100 --> 00:36:13,700
with you know intensity and 
really go hard with it as 

770
00:36:13,700 --> 00:36:16,300
opposed to if I've got like a 
chest day for instance, and I've

771
00:36:16,300 --> 00:36:20,400
got five exercises There by that
last exercise mean I'm tank 

772
00:36:20,400 --> 00:36:23,500
that's because not really a 
quality, you know set of 

773
00:36:23,500 --> 00:36:26,500
exercises but by doing this I'm 
going in fresh every time I do a

774
00:36:26,508 --> 00:36:28,000
new exercise for a given body 
part. 

775
00:36:28,000 --> 00:36:29,800
So my body's been responding 
well to it. 

776
00:36:29,800 --> 00:36:33,600
I like it, it keeps it, you 
know, interesting and fast-paced

777
00:36:33,600 --> 00:36:35,600
and I've got nothing but good 
things to say. 

778
00:36:36,700 --> 00:36:40,800
I like it, I like it. 
I I can relate on a much smaller

779
00:36:40,800 --> 00:36:42,200
scale, right? 
Because I probably I trained 

780
00:36:42,200 --> 00:36:45,800
half the amount of amount of 
days you do but my all my 

781
00:36:45,800 --> 00:36:47,400
workouts are like that really 
given today. 

782
00:36:47,500 --> 00:36:49,500
Kettlebell workout, right? 
Like I did kettlebell goblet 

783
00:36:49,500 --> 00:36:53,900
squats, already else, you know, 
bicep curls, tricep extensions 

784
00:36:53,900 --> 00:36:58,700
reverse lunges pile box pushes 
with with like, you know, 40 30 

785
00:36:58,700 --> 00:37:01,000
to 80 lb dumbbell kettlebells in
my hand. 

786
00:37:01,200 --> 00:37:04,600
And then, like, one of my 
workouts, like, almost like four

787
00:37:04,600 --> 00:37:07,500
of the seven exercises are, 
like, 45 seconds. 

788
00:37:07,500 --> 00:37:10,200
Have as many reps as you can of,
like, you have dumbbells in your

789
00:37:10,200 --> 00:37:13,000
hand and it's like squat to curl
to shoulder press. 

790
00:37:13,300 --> 00:37:16,800
And so it's just like constant 
full body movements and I've 

791
00:37:16,800 --> 00:37:18,700
loved it because I think I 
worried about when I started 

792
00:37:18,700 --> 00:37:21,700
running was, what's going to 
happen to my upper body muscular

793
00:37:21,700 --> 00:37:28,400
wise and I feel like being able 
to do the full bodies like you 

794
00:37:28,400 --> 00:37:31,500
said, I for me, it's been a I've
been able to keep the volume 

795
00:37:31,500 --> 00:37:35,800
decent so that I maintain that 
upper body muscle mass, which I 

796
00:37:35,800 --> 00:37:38,300
think is good for running 
economy in general, which is 

797
00:37:38,300 --> 00:37:41,900
what I strive for. 
But also, you know, if I miss a 

798
00:37:41,908 --> 00:37:44,900
day like let's say, let's say I 
wake up on Friday morning and 

799
00:37:44,900 --> 00:37:47,100
like these next two weeks, this 
could happen, right? 

800
00:37:47,100 --> 00:37:49,500
And a Prepared for it. 
I might wake up on Friday 

801
00:37:49,500 --> 00:37:53,200
morning and just my whole body 
is just, I literally felt like I

802
00:37:53,200 --> 00:37:55,400
got hit by a truck, like, I 
don't know how to explain it. 

803
00:37:55,400 --> 00:37:58,100
Like it's just like the the 
amount of miles you run. 

804
00:37:58,100 --> 00:38:01,400
At this point in the training, 
like your body might just like 

805
00:38:01,400 --> 00:38:03,300
freak out. 
And you just wake up one morning

806
00:38:03,300 --> 00:38:05,800
and it literally feels like you 
can, like, barely move your 

807
00:38:05,800 --> 00:38:06,800
joints. 
Like they feel like they're 

808
00:38:06,800 --> 00:38:10,200
frozen almost and if they, if a 
day like that happens, and I 

809
00:38:10,200 --> 00:38:13,500
need to take the day off, I'm 
not stressed about it because I 

810
00:38:13,500 --> 00:38:16,900
already killed it on all my 
muscle groups, two days this 

811
00:38:16,900 --> 00:38:19,100
week already. 
And I got after it and so like 

812
00:38:19,300 --> 00:38:21,100
it's nice. 
So I can relate to that, you 

813
00:38:21,100 --> 00:38:23,400
know, you didn't just have a 
casino back day. 

814
00:38:23,500 --> 00:38:27,000
So you don't have to like really
over stress about not hitting 

815
00:38:27,000 --> 00:38:28,400
back this week because you hit 
it every day. 

816
00:38:28,400 --> 00:38:30,300
So I can definitely resonate 
with that. 

817
00:38:30,500 --> 00:38:34,000
Yeah, and honestly, now that I 
think about it when I said 

818
00:38:34,000 --> 00:38:37,100
earlier that I noticed a lot of 
an issue with like you know 

819
00:38:37,300 --> 00:38:39,800
muscle glycogen not being full 
with me doing the two-a-days 

820
00:38:39,800 --> 00:38:42,200
with the running and the lifting
that was before I started doing 

821
00:38:42,200 --> 00:38:44,900
the full body and I noticed that
most that I can fight was, you 

822
00:38:44,900 --> 00:38:47,800
know, like I train legs for 
instance, do like five Or six 

823
00:38:47,800 --> 00:38:51,200
different leg exercises or like 
13 sets of squat and then I go 

824
00:38:51,200 --> 00:38:54,100
for a run that same day, I just 
feel like totally depleted in my

825
00:38:54,100 --> 00:38:56,500
lower body for like, the next 
two or three days from a muscle 

826
00:38:56,500 --> 00:38:58,000
glycogen standpoint, if I was to
do that. 

827
00:38:58,000 --> 00:39:01,700
Same thing now with a full body 
split with me, not totally 

828
00:39:01,700 --> 00:39:05,600
taxing my lower body and a given
day I probably wouldn't notice 

829
00:39:05,600 --> 00:39:08,100
near the issue. 
So I think from a running and 

830
00:39:08,100 --> 00:39:10,100
weight training standpoint full 
body makes a lot of sense. 

831
00:39:10,800 --> 00:39:11,600
Yeah. 
I know. 

832
00:39:11,600 --> 00:39:14,700
Absolutely and and and I think 
that's interesting concept to 

833
00:39:14,700 --> 00:39:16,700
because you actually make a 
really good point. 

834
00:39:16,700 --> 00:39:19,600
It's You know, you brought that 
up because I do agree like when 

835
00:39:19,600 --> 00:39:22,400
I was going through that 
straight that strength training 

836
00:39:22,400 --> 00:39:25,700
so you know, I was trying to 
build muscle, I think that was 

837
00:39:25,700 --> 00:39:28,200
one of my issues because, you 
know, I am a low-carb ketogenic 

838
00:39:28,200 --> 00:39:31,900
athlete and there's just certain
barriers with my macronutrient 

839
00:39:31,900 --> 00:39:34,900
ratios. 
I'm not willing to go over and 

840
00:39:35,300 --> 00:39:37,300
and I don't think it would be 
conducive on the back end 

841
00:39:37,300 --> 00:39:40,000
anyways. 
But regardless I won't do it and

842
00:39:40,000 --> 00:39:43,100
I think that it was, it was just
too much like it was just too 

843
00:39:43,100 --> 00:39:46,600
much depletion, my body didn't 
have time because you know, I do

844
00:39:46,600 --> 00:39:51,100
like A leg day where I was doing
like five exercises and that 

845
00:39:51,100 --> 00:39:54,700
morning, I had ran, nine miles 
and then Wednesday, I would do 

846
00:39:54,700 --> 00:39:58,000
it again, so I'd run like, you 
know, within three days. 

847
00:39:58,100 --> 00:40:01,700
I'll have ran 20 miles and done 
to leg workouts. 

848
00:40:02,100 --> 00:40:05,700
My just my body was just getting
destroyed by it, which 

849
00:40:05,800 --> 00:40:07,700
obviously, resulted in my 
running sucking. 

850
00:40:08,400 --> 00:40:10,600
Yeah, no bueno. 
No boy, we don't want anything 

851
00:40:10,600 --> 00:40:14,800
sucking weight training. 
We're not talking about your 

852
00:40:14,800 --> 00:40:17,200
supplement Endeavors man. 
Like, I don't know, I don't want

853
00:40:17,200 --> 00:40:19,900
to Close anything, maybe we 
shouldn't even talk about. 

854
00:40:19,900 --> 00:40:22,800
I'm not how open you are about 
all this stuff just yet, but I 

855
00:40:22,808 --> 00:40:25,000
love to kind of dive down that 
rabbit hole if you're willing 

856
00:40:25,600 --> 00:40:28,000
I'm absolutely well. 
You know, I I've been waiting 

857
00:40:28,000 --> 00:40:31,000
for this podcast to talk about 
it more because I feel like I've

858
00:40:31,000 --> 00:40:34,000
made content and stuff about it 
but I haven't really discussed 

859
00:40:34,000 --> 00:40:36,900
it in detail and so I know when 
you invited me on which I 

860
00:40:36,900 --> 00:40:40,100
appreciate I was like you know 
what, okay this is gonna be like

861
00:40:40,100 --> 00:40:42,300
I'm gonna really start. 
I'm gonna open up with this 

862
00:40:42,300 --> 00:40:46,900
podcast about this whole process
because it has been one hell of 

863
00:40:46,900 --> 00:40:48,800
a SS and I don't say that 
lightly. 

864
00:40:48,800 --> 00:40:50,600
It's been, it's been quite the 
experience. 

865
00:40:50,800 --> 00:40:54,800
Well, lay it on me, man. 
So okay, so first, I think it's 

866
00:40:54,800 --> 00:40:57,800
important that when we talk 
about this, we talk about the 

867
00:40:57,800 --> 00:41:03,500
reason for it and because as you
know, when you, when you're 

868
00:41:03,500 --> 00:41:06,900
trying to create something that 
creates impact and is fulfilling

869
00:41:07,300 --> 00:41:09,800
it if it's going to work, it 
needs to be something that 

870
00:41:09,800 --> 00:41:12,500
doesn't exist. 
It needs to be filling a need, 

871
00:41:12,600 --> 00:41:14,000
right? 
Like, everything needs to fill 

872
00:41:14,000 --> 00:41:15,300
any. 
Like the keto brick is an 

873
00:41:15,300 --> 00:41:18,600
amazing product and a product 
that I will always support it. 

874
00:41:18,600 --> 00:41:22,000
Really filled a need. 
It was a true, ketogenic macro, 

875
00:41:22,400 --> 00:41:25,000
you know. 
Minimally processed Whole Food, 

876
00:41:25,000 --> 00:41:30,000
based meal bar with 80% fat, low
total carbs and good protein 

877
00:41:30,000 --> 00:41:34,600
Source. 
Welcome for the ad pre-roll in. 

878
00:41:35,100 --> 00:41:37,600
I got you I got you but it's a 
great product, right? 

879
00:41:37,600 --> 00:41:43,900
It it fills a need and so I I 
realized going, you know, after 

880
00:41:43,900 --> 00:41:46,900
I started my coaching company 
and all that and, you know, and 

881
00:41:46,900 --> 00:41:51,100
everything that that I've gone 
through, you know? 

882
00:41:51,100 --> 00:41:53,900
I realized I wanted to do Do 
something more right? 

883
00:41:53,900 --> 00:41:56,100
This wasn't just it like I just 
wanted to coach people to rest 

884
00:41:56,100 --> 00:41:58,900
of my life like I'm and I was 
really going to like this 

885
00:41:59,000 --> 00:42:01,600
self-identity like I was trying 
to figure out who I was I think 

886
00:42:01,600 --> 00:42:06,500
the past four years have just 
been me trying things and not 

887
00:42:06,500 --> 00:42:09,300
and and it going well or not and
then me adding to it and just 

888
00:42:09,300 --> 00:42:13,000
trying to figure out who 
Jonathan Shane is and I really 

889
00:42:13,000 --> 00:42:15,700
feel like I figured that person 
out and of course I'm 27, you 

890
00:42:15,700 --> 00:42:18,100
know, we're both on, we know 
this like in our 50s we're gonna

891
00:42:18,100 --> 00:42:20,100
look back and go man. 
I thought I knew who I was, but 

892
00:42:20,100 --> 00:42:21,900
man, have I added on, but at 
this point like I'm pretty 

893
00:42:21,900 --> 00:42:25,000
confident. 
Where I'm trying to go and I was

894
00:42:25,000 --> 00:42:26,800
like, okay, but what's, what am 
I trying to do? 

895
00:42:26,800 --> 00:42:31,500
And I had thought about starting
a supplement company before and 

896
00:42:31,500 --> 00:42:34,600
I remember I sent you a product.
There's something I was trying 

897
00:42:34,600 --> 00:42:36,400
to make and you were very 
gracious with me. 

898
00:42:36,400 --> 00:42:38,100
You were like yeah, it was 
alright. 

899
00:42:38,100 --> 00:42:41,000
I think you know, I I knew it 
tasted horrible, I don't even 

900
00:42:41,000 --> 00:42:43,600
know if you remember that that 
first product I ever sent you a 

901
00:42:43,600 --> 00:42:45,200
lot. 
I mean like this is like a year 

902
00:42:45,200 --> 00:42:47,000
and a half ago is a long time 
ago. 

903
00:42:47,900 --> 00:42:50,200
Well I started out like what was
it called to have a name back 

904
00:42:50,200 --> 00:42:52,500
then or now I didn't have a name
or anything. 

905
00:42:52,600 --> 00:42:53,300
Thing. 
What did it was? 

906
00:42:53,300 --> 00:42:55,300
Just in those little hot 
baggies? 

907
00:42:56,800 --> 00:42:59,700
Yeah, it was like a little 
sample cup and I had you like 

908
00:42:59,800 --> 00:43:01,400
and it was, it was disgusting 
dude. 

909
00:43:01,400 --> 00:43:03,500
It wasn't, it wasn't even a 
product that I'm making. 

910
00:43:03,500 --> 00:43:05,500
Now it wasn't the same 
formulation, it was just like a 

911
00:43:05,500 --> 00:43:07,900
pre-workout. 
I was trying to invent and it 

912
00:43:07,900 --> 00:43:13,500
was it was so gross but so but 
the desire to have a supplement 

913
00:43:13,500 --> 00:43:17,000
company kind of kindled there 
and then I remember I was 

914
00:43:17,000 --> 00:43:21,100
probably it was a year ago you 
know Nick bear is VPN 

915
00:43:21,100 --> 00:43:23,900
supplements. 
I was watching a video of him 

916
00:43:23,900 --> 00:43:27,400
and he said, what I did in my 
20s that have success in my 30s 

917
00:43:27,900 --> 00:43:31,200
and I can't remember the exact 
words, but I watched this video 

918
00:43:31,200 --> 00:43:36,100
and there was something in me 
that clicked and prior to that, 

919
00:43:36,100 --> 00:43:38,000
let me back up just real quick 
prior to that. 

920
00:43:38,000 --> 00:43:41,200
I had tried to figure out like 
funding for the other supplement

921
00:43:41,200 --> 00:43:44,700
company that I was trying to 
make first and like the funding 

922
00:43:44,700 --> 00:43:46,400
didn't make sense. 
And I didn't know how to 

923
00:43:46,400 --> 00:43:49,400
manufacturers, I couldn't find 
like a low minimum order to 

924
00:43:49,400 --> 00:43:51,800
where I would be able to afford 
it and they just, it wasn't 

925
00:43:51,800 --> 00:43:52,500
working. 
Nothing worked. 

926
00:43:52,600 --> 00:43:56,100
That's why I let that idea go 
and then I watched this video 

927
00:43:56,100 --> 00:44:01,800
probably you know half a year to
a year later last December and 

928
00:44:01,800 --> 00:44:04,600
something about this video 
triggered me and it was just 

929
00:44:04,600 --> 00:44:07,600
like all right this is like this
is God. 

930
00:44:07,600 --> 00:44:09,700
All right, let's do this. 
We're going to jump into this 

931
00:44:10,200 --> 00:44:15,000
and I called up a potential 
business partner and I was like,

932
00:44:15,000 --> 00:44:16,600
here's my idea. 
Here's where I think it's 

933
00:44:16,600 --> 00:44:21,100
capable of and immediately I had
the funding like, it literally 

934
00:44:21,100 --> 00:44:23,800
was like a 10-minute phone. 
Call and they were like, you're 

935
00:44:23,800 --> 00:44:25,900
passionate and make sense, let's
take the risk. 

936
00:44:25,900 --> 00:44:29,200
And I was like, what? 
Like, and then I Googled, and I 

937
00:44:29,200 --> 00:44:33,600
studied manufacturers, and I 
found one in like quick and it's

938
00:44:33,600 --> 00:44:36,100
just like everything this time. 
It was interesting how the first

939
00:44:36,100 --> 00:44:39,300
time nothing was making sense. 
And this time everything it was 

940
00:44:39,300 --> 00:44:40,900
almost like God was like all 
right. 

941
00:44:40,900 --> 00:44:41,600
Yep. 
Yep yep. 

942
00:44:41,600 --> 00:44:43,300
You know just kind of adding 
those layers and it just 

943
00:44:43,300 --> 00:44:45,600
happened so quickly. 
I mean, I think, within two 

944
00:44:45,600 --> 00:44:48,600
weeks we were filing paperwork 
for the LLC, it happened so fast

945
00:44:49,100 --> 00:44:53,100
and yeah, it was cool. 
And so I'm trying to To figure 

946
00:44:53,100 --> 00:44:56,400
out, you know, right before this
conversation happened. 

947
00:44:56,400 --> 00:44:58,900
What what am I trying to bring 
to the table? 

948
00:44:59,200 --> 00:45:03,900
And I was looking around and I 
have been taking from bpn this 

949
00:45:03,900 --> 00:45:08,000
thing called in a strong Reds 
and it's this dehydrated fruit 

950
00:45:08,000 --> 00:45:09,900
powder and it's basically 
supposed to be like a 

951
00:45:10,100 --> 00:45:13,200
antioxidant Powerhouse, right? 
It's just full of antioxidants 

952
00:45:13,200 --> 00:45:15,900
which we know are good for 
dealing with free radicals. 

953
00:45:15,900 --> 00:45:17,300
It's good for lowering 
inflammation. 

954
00:45:17,300 --> 00:45:18,900
It's good for bolstering 
Recovery. 

955
00:45:19,300 --> 00:45:23,300
The literature is not super 
causation but it's very My ex is

956
00:45:23,300 --> 00:45:25,100
very much correlation a 
connection there between 

957
00:45:25,100 --> 00:45:26,700
antioxidants and all those 
benefits. 

958
00:45:27,200 --> 00:45:28,800
And I always taking this stuff 
every day. 

959
00:45:28,800 --> 00:45:31,500
And what I noticed is, if I went
two or three days without taking

960
00:45:31,500 --> 00:45:35,300
it that I wasn't recovering as 
well for my runs and it was low 

961
00:45:35,300 --> 00:45:36,300
carb. 
It was to G. 

962
00:45:36,300 --> 00:45:38,800
So, it wasn't like the carbs 
doing it or fat in. 

963
00:45:38,800 --> 00:45:41,700
It isn't in CT and it right. 
It was it was it was the the 

964
00:45:41,700 --> 00:45:45,500
micronutrients in this thing 
that seemed to be causing me to 

965
00:45:45,500 --> 00:45:47,600
feel better. 
And I was looking at this 

966
00:45:47,600 --> 00:45:51,000
product and I was like, you 
know, this is a good product, 

967
00:45:51,000 --> 00:45:53,400
but there's so much in here that
Is it need to be in here? 

968
00:45:53,400 --> 00:45:55,700
Like there's like celery root 
and all these ingredients and 

969
00:45:55,700 --> 00:45:59,600
like a very small amounts, like 
20 mg 30 and it looks cool. 

970
00:45:59,600 --> 00:46:02,700
Like the label looks like, oh my
gosh, look at all this stuff in 

971
00:46:02,700 --> 00:46:05,400
here but it's like what is this 
actually doing? 

972
00:46:05,400 --> 00:46:07,600
And right? 
Like there was red beet powder 

973
00:46:07,600 --> 00:46:10,200
and I think it was like 200 
milligrams per serving and I was

974
00:46:10,200 --> 00:46:13,000
like that's not even enough to 
get a clinical benefit, right? 

975
00:46:13,000 --> 00:46:17,200
Like you need at least a gram 
like at least and so I was like,

976
00:46:17,200 --> 00:46:19,700
wait why am I whining are trying
to fit? 

977
00:46:19,700 --> 00:46:22,900
Why don't I just make my own and
not kind of, you know, I made 

978
00:46:22,900 --> 00:46:24,700
that phone call and all this 
stuff started to come together. 

979
00:46:24,700 --> 00:46:29,300
And so, I went into this going, 
there's all of these influencers

980
00:46:29,300 --> 00:46:34,900
and supplement companies, they 
have, you know, none of them are

981
00:46:34,900 --> 00:46:37,700
like backed by a nutritional 
therapist and ntp. 

982
00:46:38,000 --> 00:46:41,400
None of them are packed by a 
holistic practitioner. 

983
00:46:41,700 --> 00:46:44,500
They're just jimbros. 
And some of them are really 

984
00:46:44,500 --> 00:46:47,300
awesome people and amazing. 
But at the end of the day, right

985
00:46:47,300 --> 00:46:50,000
there, people that through years
of experience have built up and 

986
00:46:50,000 --> 00:46:52,400
understanding and knowledge of 
self. 

987
00:46:52,600 --> 00:46:54,800
Moments and athleticism and all 
this stuff. 

988
00:46:54,800 --> 00:46:56,800
And that's the general Norm for 
a supplement owner. 

989
00:46:57,000 --> 00:47:00,300
And then if you look at 
practitioners, they tend to not 

990
00:47:00,300 --> 00:47:01,900
have Performance Based 
supplements. 

991
00:47:01,900 --> 00:47:06,700
They just have like you know 
like kind of like I can't 

992
00:47:06,700 --> 00:47:08,900
remember her name right now but 
it'll come to me at some point. 

993
00:47:08,900 --> 00:47:10,700
I'm sure. 
But basically like these like 

994
00:47:10,700 --> 00:47:13,800
you know, adrenal fatigue 
solution and hormone balance and

995
00:47:13,800 --> 00:47:17,300
a gut GI detox and they have all
like these holistic like 

996
00:47:17,400 --> 00:47:19,500
applications for their 
supplements and I was like 

997
00:47:19,500 --> 00:47:25,300
there's no nutritionist back to 
It's based company that's for 

998
00:47:25,300 --> 00:47:28,200
everybody and I and that's where
performance gains. 

999
00:47:28,200 --> 00:47:29,500
That's where that idea came 
from. 

1000
00:47:29,500 --> 00:47:31,400
That's where that name came 
from. 

1001
00:47:31,400 --> 00:47:34,800
Was like, okay, I want to help 
humans in general gain in 

1002
00:47:34,800 --> 00:47:38,000
performance and I want everybody
to know they can do it, right? 

1003
00:47:38,000 --> 00:47:40,400
Whether you're the endurance 
athlete, you're the bodybuilder,

1004
00:47:40,400 --> 00:47:44,000
whether you're the mom with five
kids, whether you're anything, I

1005
00:47:44,000 --> 00:47:49,100
want them to be able to gain in 
performance and so the whole the

1006
00:47:49,100 --> 00:47:52,300
whole message behind the mission
behind this company. 

1007
00:47:52,700 --> 00:47:55,700
Is to help people gain in 
performance, whoever they are 

1008
00:47:55,700 --> 00:47:58,000
wherever they are. 
If they're willing to put in the

1009
00:47:58,000 --> 00:48:01,900
effort, they can constantly gain
in performance, in fact, that's 

1010
00:48:01,900 --> 00:48:05,000
why the name is misspelled. 
If you look at performance gains

1011
00:48:05,000 --> 00:48:08,700
the first word, it performance 
doesn't have the A and the 

1012
00:48:08,700 --> 00:48:11,400
reason that's on purpose, not 
just because I'm the type of 

1013
00:48:11,400 --> 00:48:19,100
cooking with it. 
Yeah, it's because it's a 

1014
00:48:19,107 --> 00:48:22,700
reminder that we're not perfect 
and the beauty of not In 

1015
00:48:22,700 --> 00:48:25,200
perfect, is that means that we 
can constantly get better even 

1016
00:48:25,200 --> 00:48:27,400
if you think you're at your 
best, you're not right? 

1017
00:48:27,400 --> 00:48:30,100
Like, there's constantly room 
for improvement and I want to 

1018
00:48:30,100 --> 00:48:32,700
help you and facilitate an 
environment in which you can do.

1019
00:48:32,700 --> 00:48:36,400
So through supplementation and 
advice and all the Jazz that I 

1020
00:48:36,400 --> 00:48:38,700
want to bring to the table. 
So that's kind of how it 

1021
00:48:38,700 --> 00:48:40,200
started. 
That's where it started. 

1022
00:48:40,300 --> 00:48:42,100
I love it, man. 
I feel like I'm a member you 

1023
00:48:42,100 --> 00:48:44,100
work on this way. 
Back in the day, with those 

1024
00:48:44,100 --> 00:48:46,900
first few samples, you sent me. 
And then all the new samples of 

1025
00:48:46,900 --> 00:48:49,800
the new stuff and like just the 
I mean you and I've had several 

1026
00:48:49,800 --> 00:48:53,300
calls about like you know 
setting Up from the wholesale 

1027
00:48:53,300 --> 00:48:56,400
standpoint, doing it and house, 
the legal aspect of it, you 

1028
00:48:56,408 --> 00:48:59,100
know, performance or 
non-performance, but food-grade 

1029
00:48:59,100 --> 00:49:02,500
certified production facilities.
So like it's been cool for me to

1030
00:49:02,500 --> 00:49:05,500
kind of see you go through all 
the hoops and continue the 

1031
00:49:05,500 --> 00:49:06,900
momentum. 
You know a lot of people they 

1032
00:49:06,900 --> 00:49:09,600
start getting these hoops and 
they just stopped, you know, 

1033
00:49:09,600 --> 00:49:12,200
like with business there's going
to be a ton of obstacles to 

1034
00:49:12,200 --> 00:49:14,000
Roblox. 
Like the stars are not going to 

1035
00:49:14,000 --> 00:49:17,200
align to be easy for you and a 
lot of people they'll jump 

1036
00:49:17,200 --> 00:49:18,900
through one or two and they'll 
just say to hell with this. 

1037
00:49:19,200 --> 00:49:21,500
They'll stick their 925 because 
it's got a good safety net for 

1038
00:49:21,500 --> 00:49:25,500
him but For you to do this 
Branch out, and then have all 

1039
00:49:25,500 --> 00:49:27,800
the hurdles that you have and 
then keep on pushing for it, 

1040
00:49:27,800 --> 00:49:28,700
man. 
I'm excited for you. 

1041
00:49:29,600 --> 00:49:31,600
I appreciate that. 
Yeah, I mean, you're not wrong. 

1042
00:49:31,600 --> 00:49:35,000
I I was talking and actually my 
business partner about it and 

1043
00:49:35,000 --> 00:49:36,000
something weird. 
I told them. 

1044
00:49:36,000 --> 00:49:39,700
I said, you know, I'm starting 
to realize that one. 

1045
00:49:39,700 --> 00:49:41,600
I used to be a very impatient 
young man. 

1046
00:49:41,600 --> 00:49:44,900
And I'm not saying that I'm the 
king of patience now. 

1047
00:49:45,500 --> 00:49:51,300
But you know I definitely didn't
understand what a timeline look 

1048
00:49:51,300 --> 00:49:55,200
like and and And understanding 
how to like you just said, press

1049
00:49:55,200 --> 00:49:57,500
on through hurdles and am I 
really passionate about this? 

1050
00:49:57,500 --> 00:50:00,200
And I think a lot of things in 
my life when I was younger, it 

1051
00:50:00,200 --> 00:50:02,500
was you know, it didn't work out
in the first two months and I 

1052
00:50:02,500 --> 00:50:04,800
was like, okay, maybe this isn't
for me and it's like that's not 

1053
00:50:04,800 --> 00:50:06,900
long enough to know, if 
something's for you, maybe some 

1054
00:50:06,900 --> 00:50:08,900
maybe some things, maybe there's
something that's just such an 

1055
00:50:08,900 --> 00:50:11,900
icky feeling, you should, you 
know, this isn't for you but 

1056
00:50:11,900 --> 00:50:15,100
most things like business 
Endeavor or a passion project. 

1057
00:50:15,100 --> 00:50:17,600
Like eight weeks is just not 
enough time. 

1058
00:50:17,600 --> 00:50:20,600
Like, there's so much like, and 
if you give up that early then 

1059
00:50:20,600 --> 00:50:22,400
you didn't want it to begin with
it in my face. 

1060
00:50:22,600 --> 00:50:26,100
Unbinding there might be like an
exciting excitement moment. 

1061
00:50:26,100 --> 00:50:28,000
There might be like a little bit
of motivation but there wasn't 

1062
00:50:28,000 --> 00:50:31,600
like really a passion there. 
And something while all the 

1063
00:50:31,600 --> 00:50:34,200
hurdles that we've gone through 
and they're still going through 

1064
00:50:34,800 --> 00:50:37,900
have been a pain, it all it's 
done. 

1065
00:50:37,900 --> 00:50:40,200
I've been thankful for in a way 
because it's ingrained my 

1066
00:50:40,200 --> 00:50:43,200
passion because he said like if 
I wasn't at passionate about it 

1067
00:50:43,200 --> 00:50:46,800
and I didn't believe that it's 
going to be the thing that 

1068
00:50:47,200 --> 00:50:50,500
fulfills what my desires and 
passions are in life in the way 

1069
00:50:50,500 --> 00:50:53,600
that I want to impact people. 
Then I would have Given up ten 

1070
00:50:53,600 --> 00:50:55,400
steps ago. 
Right, we're still here. 

1071
00:50:55,700 --> 00:50:58,800
We're in production phase right 
now but the supply chains right 

1072
00:50:58,800 --> 00:51:02,200
now due to just the world or 
slow and so it's we've been in 

1073
00:51:02,200 --> 00:51:04,300
production phase for six weeks 
because we're still waiting on 

1074
00:51:04,300 --> 00:51:07,000
some of the ingredients because 
I was very picky about the 

1075
00:51:07,000 --> 00:51:08,500
ingredients. 
We can go into the supplement. 

1076
00:51:08,500 --> 00:51:12,400
I don't mind talking about it. 
Yeah, and for sure. 

1077
00:51:13,300 --> 00:51:15,300
Yeah. 
And so it's just been this. 

1078
00:51:15,300 --> 00:51:22,000
It's just been this continuous 
process and it's like man like 

1079
00:51:22,800 --> 00:51:25,800
You know, I could have quit six 
steps to go but just every time 

1080
00:51:25,800 --> 00:51:29,300
I get frustrated I think there's
just there's some I don't know 

1081
00:51:29,300 --> 00:51:30,700
this. 
Yeah I'm sure you resonate with 

1082
00:51:30,700 --> 00:51:32,100
this. 
Those moments when you're really

1083
00:51:32,100 --> 00:51:34,300
stressed out about it and 
everything going on and there's 

1084
00:51:34,300 --> 00:51:36,900
something like fit. 
You feel it physically deep in 

1085
00:51:36,900 --> 00:51:39,400
your chest, but it's like a, 
it's like a emotional heart 

1086
00:51:39,400 --> 00:51:41,600
thing. 
Like, you know, you have to keep

1087
00:51:41,600 --> 00:51:44,000
going, like, there's no there's 
no turning around. 

1088
00:51:44,000 --> 00:51:46,600
Like, you know, this is this is 
something that's supposed to 

1089
00:51:46,600 --> 00:51:50,200
happen and unless God just 
completely ripped it out of you,

1090
00:51:50,300 --> 00:51:52,400
then you know, that this is just
fire and trial. 

1091
00:51:52,600 --> 00:51:54,900
An error and you're just a blade
getting molded and you're just 

1092
00:51:54,900 --> 00:51:56,700
going to keep pushing because 
like, you know, there's 

1093
00:51:56,700 --> 00:51:59,600
something here and that's how I 
feel with it. 

1094
00:51:59,600 --> 00:52:03,800
And so, we're just we're just 
pressing on and I'm just 

1095
00:52:03,800 --> 00:52:07,800
learning a lot and I'm grateful 
because I know it's going to, I 

1096
00:52:07,800 --> 00:52:10,300
know it's going to be something 
big and it's going to make a 

1097
00:52:10,308 --> 00:52:12,600
strong impact in the low carb, 
keto space and the health space 

1098
00:52:12,600 --> 00:52:15,200
in general. 
And I know that the lessons I'm 

1099
00:52:15,200 --> 00:52:19,100
learning now are going to make 
me a better owner. 

1100
00:52:19,200 --> 00:52:20,800
I know they're going to make me 
a better employer. 

1101
00:52:20,800 --> 00:52:22,500
When that part comes, I just 
know. 

1102
00:52:22,800 --> 00:52:25,300
As it escalates and as it 
progresses I know that the 

1103
00:52:25,300 --> 00:52:28,500
lessons of learning now are 
going to make me better in 

1104
00:52:28,500 --> 00:52:32,300
general for everybody that I'm 
going to be impacting in some 

1105
00:52:32,300 --> 00:52:33,500
form or fashion. 
Yeah. 

1106
00:52:33,500 --> 00:52:36,700
In fact if you get that known 
certainty than it's easy to just

1107
00:52:36,700 --> 00:52:39,300
keep pushing them, you're not 
going to know all the new wants 

1108
00:52:39,300 --> 00:52:41,300
things from day-to-day basis. 
You're not gonna know the exact 

1109
00:52:41,300 --> 00:52:43,700
answer for each of these. 
You know hurdles you come 

1110
00:52:43,800 --> 00:52:46,500
across, you know, all the 
day-to-day but if you know that 

1111
00:52:46,500 --> 00:52:51,300
the underlying reason and you 
core is there then it's easy to 

1112
00:52:51,300 --> 00:52:53,000
stay motivated and keep on. 
I'm pushing. 

1113
00:52:53,000 --> 00:52:55,100
I feel like a lot of people that
just built on a house of cards 

1114
00:52:55,100 --> 00:52:56,000
when it comes to their 
Endeavors. 

1115
00:52:56,000 --> 00:52:58,600
Like if you know that you're 
doing the right thing for the 

1116
00:52:58,600 --> 00:53:01,500
right reason, it's much easier 
to just keep doubling down that 

1117
00:53:01,500 --> 00:53:05,200
when times get tough. 
Now 1000%, can't agree with that

1118
00:53:05,200 --> 00:53:07,100
more. 
So talk to me about so we got 

1119
00:53:07,100 --> 00:53:10,400
performance gains, right? 
That's, that's the name of the 

1120
00:53:10,400 --> 00:53:14,200
company performance gains 
without the A, and it's gains 

1121
00:53:14,200 --> 00:53:15,900
with a z, right? 
Correct. 

1122
00:53:15,900 --> 00:53:20,100
So it's perform meant 
performance for missing games. 

1123
00:53:20,100 --> 00:53:23,500
Yeah. 
And then you've got It's one 

1124
00:53:23,500 --> 00:53:28,100
product in that brand umbrella. 
That's going to launch first, 

1125
00:53:28,100 --> 00:53:29,300
right? 
Are you going to launch multiple

1126
00:53:29,300 --> 00:53:32,400
products at the onset? 
I'm only going to launch one. 

1127
00:53:33,200 --> 00:53:36,300
It's a red powder. 
It's called energized, Reds. 

1128
00:53:37,400 --> 00:53:41,000
And I wanted to do that because 
every company. 

1129
00:53:41,000 --> 00:53:42,800
So something else I learned is 
white labeling. 

1130
00:53:43,000 --> 00:53:46,500
Like there are so many companies
out there that they literally 

1131
00:53:46,500 --> 00:53:49,200
have the same product. 
Like I'm not, it's not illegal 

1132
00:53:49,200 --> 00:53:53,600
to share that like Eliza 
smiling, there are So many like,

1133
00:53:53,600 --> 00:53:57,300
literally, they go to 
manufacturer, they pay them to 

1134
00:53:57,300 --> 00:54:01,800
make the units in the company. 
Just takes a label, a formula 

1135
00:54:01,800 --> 00:54:05,300
that they know, works and puts 
it in your product and all 

1136
00:54:05,300 --> 00:54:06,800
you're really doing is selling 
the brand. 

1137
00:54:06,800 --> 00:54:10,700
There's like there's no 
uniqueness to your product, it's

1138
00:54:10,700 --> 00:54:15,300
cheaper, it's efficient, it's 
faster, but it's in my opinion, 

1139
00:54:15,600 --> 00:54:19,500
lazy and not genuine and not 
unique at all, and I don't want 

1140
00:54:19,500 --> 00:54:23,400
to do that. 
So I sat down, I I look like a 

1141
00:54:23,400 --> 00:54:24,900
drug dealer for a couple weeks, 
man. 

1142
00:54:25,100 --> 00:54:28,000
I was sitting on my dining room 
table with this little, like 

1143
00:54:28,000 --> 00:54:31,700
micro gram scale, and I'm 
literally weighing out 

1144
00:54:31,700 --> 00:54:35,100
milligrams of every single 
ingredient and I'm testing and 

1145
00:54:35,100 --> 00:54:38,500
testing and testing and I wasn't
really looking for Taste at that

1146
00:54:38,500 --> 00:54:40,900
point. 
I was looking for results. 

1147
00:54:42,100 --> 00:54:46,900
And so every ingredient in this 
product like that, you see on 

1148
00:54:46,900 --> 00:54:52,400
the label, I you can rest assure
that I weighed out each mg of 

1149
00:54:52,500 --> 00:54:56,300
Each ingredient and I know that,
that's exactly what was needed 

1150
00:54:56,300 --> 00:54:58,600
to get the results that I want 
you to feel when you drink it. 

1151
00:54:58,600 --> 00:55:02,300
Like, like my hand was involved 
in that label, that label was 

1152
00:55:02,300 --> 00:55:04,700
not just curated by some 
manufacturer and I pay them, 

1153
00:55:04,700 --> 00:55:06,600
thousands of dollars to just 
throw whatever. 

1154
00:55:06,600 --> 00:55:10,600
Like I formulated that that's my
this by Design. 

1155
00:55:11,500 --> 00:55:13,500
And that was really, really 
important to me. 

1156
00:55:14,300 --> 00:55:17,000
And so I did that and I sent 
everybody samples. 

1157
00:55:17,500 --> 00:55:19,300
And I think I sent you a sample 
of that one too. 

1158
00:55:19,300 --> 00:55:22,000
And I'm yeah, I think you told 
me that you felt pretty good on 

1159
00:55:22,000 --> 00:55:23,400
it. 
I didn't taste. 

1160
00:55:23,400 --> 00:55:26,300
It wasn't too. 
Like I when it comes to flavor 

1161
00:55:26,300 --> 00:55:28,000
like I'm pretty like, I'm like a
bodybuilder man. 

1162
00:55:28,000 --> 00:55:31,200
So I'll eat drink, do whatever 
as long as gives me the results 

1163
00:55:31,500 --> 00:55:34,800
and most of the healthy 
supplements out there like the 

1164
00:55:34,800 --> 00:55:36,900
green supplements, taste 
horrendous. 

1165
00:55:36,900 --> 00:55:40,900
But yours was like legitimately 
tasty, like I enjoy drinking it 

1166
00:55:41,300 --> 00:55:42,300
now. 
I appreciate that. 

1167
00:55:42,300 --> 00:55:44,500
I think, I think the first 
sample I sent you told me a 

1168
00:55:44,500 --> 00:55:47,800
t-shirt I can, I can I can I get
like an herbal tea almost. 

1169
00:55:47,800 --> 00:55:51,700
Yeah. 
And so and then I send it to 

1170
00:55:51,700 --> 00:55:53,300
other people and I got Great 
feedback, man. 

1171
00:55:53,300 --> 00:55:55,500
Like, in some of the feedback I 
wasn't expecting. 

1172
00:55:56,000 --> 00:55:58,200
I was expecting like, so a 
little bit of focus. 

1173
00:55:58,200 --> 00:56:00,800
So I know you had you didn't get
enough samples of like tested 

1174
00:56:00,800 --> 00:56:02,300
during workouts and stuff which 
I really want to. 

1175
00:56:02,300 --> 00:56:06,500
I want to make sure I get you a 
bottle when it comes in but like

1176
00:56:06,500 --> 00:56:09,200
I heard, you know, good pumps in
the gym and I'll talk about why 

1177
00:56:09,200 --> 00:56:12,100
all that and second, but good 
pumps in the gym energy. 

1178
00:56:13,100 --> 00:56:15,500
But I also got other things, 
like people are like my niece. 

1179
00:56:15,500 --> 00:56:18,300
Stopped hurting which I know can
be Placebo, but just for me to 

1180
00:56:18,300 --> 00:56:21,100
hear that and it's like, wow, 
like it's crazy or like some, 

1181
00:56:21,100 --> 00:56:23,700
some people were like, yeah, 
like I feel All that is jittery 

1182
00:56:23,700 --> 00:56:26,600
and you know, II really HD and 
I've been able to focus more 

1183
00:56:26,600 --> 00:56:28,900
when I take this in the mornings
like legit. 

1184
00:56:28,900 --> 00:56:31,100
Like I can tell they're being 
serious and I'm just trying to 

1185
00:56:31,107 --> 00:56:33,300
butter me up because these are 
people that I trust to give me 

1186
00:56:33,300 --> 00:56:35,300
honest feedback. 
And when I was hearing things 

1187
00:56:35,300 --> 00:56:37,600
like that, I was like I got 
something like there's something

1188
00:56:37,600 --> 00:56:41,400
here like I'm doing something 
which was really exciting, and 

1189
00:56:41,400 --> 00:56:44,000
so basically they do, right? 
Then do that, huh? 

1190
00:56:44,100 --> 00:56:47,100
Increases libido to, right? 
I don't know about that man. 

1191
00:56:47,100 --> 00:56:48,900
Harry, get back with me on those
effects. 

1192
00:56:48,900 --> 00:56:50,500
I haven't put down the bottle 
and you sell. 

1193
00:56:50,500 --> 00:56:51,700
Oh man. 
Yeah. 

1194
00:56:54,600 --> 00:56:56,300
Oh bull testicle. 
Dehydrated bull. 

1195
00:56:56,300 --> 00:56:58,200
Testicle. 
Never king would be proud. 

1196
00:57:01,600 --> 00:57:05,200
So basically the it set up and 
this isn't it doesn't say this 

1197
00:57:05,200 --> 00:57:09,400
on the bottle but the it's 
basically like a two-faced 

1198
00:57:09,400 --> 00:57:12,900
thing. 
So it's a red powder and it is 

1199
00:57:12,900 --> 00:57:16,700
mainly dehydrated fruit powders.
And so basically it gives you 

1200
00:57:16,700 --> 00:57:19,900
all those antioxidants and I 
looked up really like aronia 

1201
00:57:19,900 --> 00:57:22,400
berry which no one puts in their
product aronia berry. 

1202
00:57:22,500 --> 00:57:25,000
That is super potent. 
It's way more potent than any 

1203
00:57:25,000 --> 00:57:27,300
other Barry when it comes to 
antioxidants. 

1204
00:57:27,900 --> 00:57:30,500
And so I've got, it's loaded 
with antioxidants to bolster 

1205
00:57:30,500 --> 00:57:33,400
recovery. 
It's got over two grams of 

1206
00:57:33,400 --> 00:57:36,400
beetroot through be root powder,
and bira powder extract. 

1207
00:57:36,800 --> 00:57:39,300
And so beetroot, we know is 
really important for nitric 

1208
00:57:39,300 --> 00:57:42,400
oxide, blood flow pump. 
Everything that comes with 

1209
00:57:42,400 --> 00:57:46,800
recovery and nourishment to the 
muscles in your body, it has 

1210
00:57:47,500 --> 00:57:51,300
Himalayan pink salt in it sodium
forget pumps cardiovascular 

1211
00:57:51,300 --> 00:57:53,300
health. 
So it was all about Blood flow 

1212
00:57:53,300 --> 00:57:58,400
and recovery and then I also 
threw in a gram of matcha green 

1213
00:57:58,400 --> 00:58:01,300
tea. 
And I did that because I wanted 

1214
00:58:01,300 --> 00:58:05,000
there to be a clean energy 
source thing that you could feel

1215
00:58:05,000 --> 00:58:06,800
that was it going to make you 
jittery. 

1216
00:58:06,800 --> 00:58:09,400
So there's no, like, caffeine 
androgynous in there. 

1217
00:58:09,400 --> 00:58:11,000
There's no like crazy 
stimulants. 

1218
00:58:11,300 --> 00:58:14,200
The only thing that's going to 
stimulate you is the 35 

1219
00:58:14,200 --> 00:58:17,500
milligrams of caffeine from that
Bachi, but the Mantra also has 

1220
00:58:17,500 --> 00:58:20,000
l-theanine, which as we know is 
a great thing to take to help 

1221
00:58:20,000 --> 00:58:22,400
with the Jitters of getting off 
caffeine or when you drink. 

1222
00:58:22,500 --> 00:58:25,600
Coffee can help with them or 
even steady energy feel. 

1223
00:58:26,500 --> 00:58:29,700
And so the idea was okay I want 
something that gives you clean 

1224
00:58:29,700 --> 00:58:33,000
energy that helps with focus in 
that bolsters recovery. 

1225
00:58:33,300 --> 00:58:36,800
And so most people if depending 
on how much caffeine they drink 

1226
00:58:36,800 --> 00:58:39,800
they might not feel the caffeine
at all but most people like what

1227
00:58:39,800 --> 00:58:44,800
I expect to get them to see or 
feel is initially within the 

1228
00:58:44,800 --> 00:58:48,400
first time they use it, they're 
going to feel more clean focused

1229
00:58:48,400 --> 00:58:52,400
energy and then taking it for 
three or four days straight 

1230
00:58:52,400 --> 00:58:55,800
Those antioxidants build up in 
the system, you start to notice 

1231
00:58:55,800 --> 00:58:58,900
much quicker recovery from 
workouts and then obviously if 

1232
00:58:58,900 --> 00:59:01,600
you take it before workout 
you're going to notice better 

1233
00:59:01,600 --> 00:59:06,500
blood flow cardiovascular or you
know, veins and overall pump. 

1234
00:59:06,600 --> 00:59:09,600
And so it's kind of like I built
it to be like an all-in-one, 

1235
00:59:09,600 --> 00:59:11,700
like it's not a pre-workout, 
it's you can take it in the 

1236
00:59:11,700 --> 00:59:14,100
morning, you can take a 
pre-workout, you can take it 

1237
00:59:14,100 --> 00:59:16,200
post-workout, you can take it to
get through your day. 

1238
00:59:16,200 --> 00:59:18,500
You can take it at 5 p.m. 
because it's only got 30 

1239
00:59:18,500 --> 00:59:20,700
milligrams of caffeine and so 
it's not going to destroy your 

1240
00:59:20,700 --> 00:59:25,800
nighttime like Like a cold brew 
or an espresso shot would and so

1241
00:59:25,800 --> 00:59:28,000
is is one of the things that you
can take any time of the day 

1242
00:59:28,000 --> 00:59:30,400
that you need it. 
And you can take as many times, 

1243
00:59:30,400 --> 00:59:33,500
I even tried, I took it. 
I took five servings in one day 

1244
00:59:33,600 --> 00:59:35,100
to see what it would do. 
Nothing it did. 

1245
00:59:35,100 --> 00:59:39,200
Absolutely nothing didn't bother
me at all, no upset stomach, no 

1246
00:59:39,200 --> 00:59:41,600
no energy, crashes, no bad 
sleep. 

1247
00:59:42,200 --> 00:59:45,400
And so, I really wanted to be 
this all-in-one extremely 

1248
00:59:45,400 --> 00:59:48,000
Universal product that anybody 
could use. 

1249
00:59:48,200 --> 00:59:50,300
I love him and I feel like 
that's that's what we need. 

1250
00:59:50,300 --> 00:59:53,800
What's the what's the Total of 
sodium and potassium 

1251
00:59:53,800 --> 00:59:57,000
concentration in there. 
So okay, the potassium was 

1252
00:59:57,000 --> 01:00:01,900
annoying because I did the math 
and to the working with the 

1253
01:00:01,900 --> 01:00:04,800
manufacturer, that's a whole 
other animal we can get into. 

1254
01:00:04,800 --> 01:00:09,400
But part of the product is they 
only can go based off of what 

1255
01:00:09,400 --> 01:00:11,900
they have on their labels. 
And so I did the math. 

1256
01:00:11,900 --> 01:00:15,700
And there should have been 
should be 500 mg of sodium and 

1257
01:00:15,700 --> 01:00:19,800
eighty five milligrams of 
potassium and 30 mg of magnesium

1258
01:00:20,300 --> 01:00:23,900
per serving. 
But Don't they don't even know. 

1259
01:00:23,900 --> 01:00:26,100
I sent them all this information
as proof. 

1260
01:00:26,100 --> 01:00:29,000
They they weren't able to 
because they don't have 

1261
01:00:29,000 --> 01:00:31,700
potassium on any of the 
ingredients they put in it, so 

1262
01:00:31,700 --> 01:00:33,600
it doesn't say, it has any 
potassium. 

1263
01:00:33,700 --> 01:00:35,400
But technically, if you're 
listening to this podcast and 

1264
01:00:35,400 --> 01:00:37,500
you get it as eighty five 
milligrams of potassium per 

1265
01:00:37,500 --> 01:00:40,500
serving but I can't legally put 
that on the label, which is 

1266
01:00:40,500 --> 01:00:43,100
annoying. 
So that's where that's that. 

1267
01:00:43,100 --> 01:00:45,600
I'd have to go get third-party 
tested and proved that. 

1268
01:00:45,600 --> 01:00:48,400
That's how much is in it, which 
just bright. 

1269
01:00:48,400 --> 01:00:50,400
Now, we don't even have the 
product yet, so that doesn't 

1270
01:00:50,400 --> 01:00:52,700
make sense. 
But hopefully down the line, As 

1271
01:00:52,700 --> 01:00:56,200
we continue to grow, I could 
start getting third-party tested

1272
01:00:56,800 --> 01:00:59,000
and set kind of like a cool, 
like third-party testing 

1273
01:00:59,000 --> 01:01:02,200
standard of like, no drugs or in
here and I can get that changed.

1274
01:01:02,200 --> 01:01:05,600
But so for right now it doesn't 
say there's that much potassium 

1275
01:01:05,600 --> 01:01:08,200
on the bottle but it's about, 
it's a five-to-one sodium to 

1276
01:01:08,200 --> 01:01:11,100
potassium ratio per serving. 
Okay, so you said, it's 500 

1277
01:01:11,100 --> 01:01:14,800
milligrams of sodium, correct? 
Yeah, there's half a tears, a 

1278
01:01:14,900 --> 01:01:17,700
quarter of a teaspoon of 
Himalayan salt per serving. 

1279
01:01:17,900 --> 01:01:18,700
Nice. 
Nice. 

1280
01:01:19,000 --> 01:01:20,300
No. 
I think it's, I think it's good,

1281
01:01:20,300 --> 01:01:21,600
blame me. 
I think it tastes great thing. 

1282
01:01:21,600 --> 01:01:23,400
You're going to look Right stuff
in there. 

1283
01:01:23,800 --> 01:01:26,300
When do you think it was kind of
tell what supply chain right 

1284
01:01:26,300 --> 01:01:28,100
now. 
But when do you think you'll do 

1285
01:01:28,100 --> 01:01:32,500
the launch? 
So, the hope I say this with a 

1286
01:01:32,500 --> 01:01:35,100
grain of salt because I actually
was just emailing them today. 

1287
01:01:35,300 --> 01:01:39,600
The hope is January 1st, that's 
when I really want to launch it 

1288
01:01:40,000 --> 01:01:41,700
right now though. 
You can go to the website 

1289
01:01:41,700 --> 01:01:47,000
performance, gains.com 
performance gains.com, he has 

1290
01:01:47,000 --> 01:01:49,900
felt right and you can join the 
waitlist. 

1291
01:01:49,900 --> 01:01:52,800
So the label that I just shared 
with you is on the front page of

1292
01:01:52,800 --> 01:01:56,600
the website, you can join the 
waitlist and then as soon as I 

1293
01:01:56,600 --> 01:02:00,000
launched everybody that's on the
wait, list will get 24 hours. 

1294
01:02:00,100 --> 01:02:04,000
Our access before I announce it 
to anybody else. 

1295
01:02:04,200 --> 01:02:06,800
So just kind of like kind of 
build some incentive for that, 

1296
01:02:06,800 --> 01:02:09,600
so you can join the waitlist if 
you want. 

1297
01:02:09,800 --> 01:02:12,100
But hopefully, January 1st is 
what we're shooting for. 

1298
01:02:12,100 --> 01:02:14,300
Because when we went into the 
production phase, because we got

1299
01:02:14,300 --> 01:02:17,200
the label designed, we got the 
label printed they sent me, the 

1300
01:02:17,200 --> 01:02:19,500
final samples. 
That's what you tasted in Omaha.

1301
01:02:19,500 --> 01:02:22,400
Was that final sample? 
Which I got to tell you when 

1302
01:02:22,400 --> 01:02:24,900
everybody was drinking it, and 
they're like this taste good. 

1303
01:02:24,900 --> 01:02:28,700
That is the most gratifying 
feeling ever. 

1304
01:02:28,800 --> 01:02:31,000
Like, I already know that the 
ingredients, The product are are

1305
01:02:31,000 --> 01:02:33,100
awesome. 
But to like someone just say, I 

1306
01:02:33,100 --> 01:02:36,400
would drink this, like, that's 
like, Dude, like, literally 

1307
01:02:36,400 --> 01:02:37,800
butter me up and call me 
beautiful. 

1308
01:02:37,800 --> 01:02:39,700
Like, I loved it. 
It was so, maybe so happy. 

1309
01:02:41,100 --> 01:02:44,400
So hopefully, so all that's 
done, everything's done. 

1310
01:02:44,400 --> 01:02:47,700
All we're waiting for is for 
some of the ingredients to get 

1311
01:02:47,700 --> 01:02:49,900
shipped in, which doesn't make 
sense to me. 

1312
01:02:49,900 --> 01:02:53,400
Because I've looked at those 
ingredients online and it's not 

1313
01:02:53,400 --> 01:02:56,200
like other companies or out of 
that ingredient. 

1314
01:02:56,200 --> 01:02:58,200
So I don't understand why 
they're having a hard time 

1315
01:02:58,200 --> 01:03:00,900
getting the ingredient. 
So I I've been going back and 

1316
01:03:00,900 --> 01:03:03,500
forth about that so things like 
that or super annoying when 

1317
01:03:03,500 --> 01:03:07,300
you're dealing with somebody 
else and so you definitely went 

1318
01:03:07,300 --> 01:03:09,600
the right way with the kitchen. 
Well, I say that with your 

1319
01:03:09,600 --> 01:03:12,200
product but supplements are 
different so who knows maybe I 

1320
01:03:12,200 --> 01:03:15,200
would have maybe I would have 
maybe we've been too much about 

1321
01:03:15,200 --> 01:03:17,400
it done the supplement powder 
and house who knows hindsight's 

1322
01:03:17,400 --> 01:03:21,500
always 20/20 but I'm trusting 
the process and so hopefully we 

1323
01:03:21,500 --> 01:03:26,200
get the product mid-December and
then we can launch January first

1324
01:03:26,200 --> 01:03:29,500
and of course, if that doesn't 
happen I'll keep everybody 

1325
01:03:29,500 --> 01:03:31,000
updated. 
We'll go from there. 

1326
01:03:31,200 --> 01:03:32,400
Nice. 
Are you doing all the 

1327
01:03:32,408 --> 01:03:34,200
Fulfillment on your own? 
Like, are they sending you the 

1328
01:03:34,200 --> 01:03:36,500
product and then you're 
fulfilling the orders that the 

1329
01:03:36,508 --> 01:03:37,400
plan. 
Correct. 

1330
01:03:37,400 --> 01:03:41,000
So, so I had that scare that 
scared me too because I 

1331
01:03:41,300 --> 01:03:42,800
paperwork is very slow right 
now. 

1332
01:03:42,800 --> 01:03:46,400
Like governmental paperwork so I
sent my license to be a re 

1333
01:03:46,400 --> 01:03:49,700
packager and it was like, 90 
days and it took them like five 

1334
01:03:49,700 --> 01:03:52,200
months to give me that license 
back and I just got it back like

1335
01:03:52,200 --> 01:03:54,800
a month ago. 
So, yeah, I had to get licensed 

1336
01:03:54,800 --> 01:03:59,100
as a re packager so they'll send
me the product and then because 

1337
01:03:59,100 --> 01:04:01,300
I want, I want to be here. 
Is on there, is there are 

1338
01:04:01,300 --> 01:04:04,100
elements to like, you know, 
watching what you and Crystal 

1339
01:04:04,100 --> 01:04:06,400
did and what y'all built their 
elements of that that I 

1340
01:04:06,408 --> 01:04:07,500
definitely want to replicate, 
right? 

1341
01:04:07,500 --> 01:04:10,100
Like, it's important to me, just
seeing it done. 

1342
01:04:10,100 --> 01:04:14,500
First hand being a part of that 
process and then me wanting to 

1343
01:04:14,500 --> 01:04:18,300
take ownership and understand 
the value of what I'm bringing. 

1344
01:04:18,300 --> 01:04:21,100
Because everything I do, like, 
my coaching my product, 

1345
01:04:21,100 --> 01:04:23,900
everything it is something I 
don't think I understood as 

1346
01:04:23,900 --> 01:04:26,100
well. 
Like, I understood the concept, 

1347
01:04:26,100 --> 01:04:29,400
but I didn't really understand 
how the importance of it. 

1348
01:04:30,300 --> 01:04:34,500
How, you know, how much a 
company reflects the owner and 

1349
01:04:34,500 --> 01:04:37,300
how every moving part? 
Employees, other humans involved

1350
01:04:37,300 --> 01:04:41,900
in that process and items 
reflect that person. 

1351
01:04:41,900 --> 01:04:44,700
The the owner, the person that 
owns this brand as identity. 

1352
01:04:44,700 --> 01:04:47,500
And so, I really want to make 
sure I do that, right? 

1353
01:04:47,500 --> 01:04:50,100
And I show people that I care 
and that there's value built. 

1354
01:04:50,100 --> 01:04:53,300
And so I don't want them to just
send the product out from their 

1355
01:04:53,300 --> 01:04:55,700
warehouse. 
I want the product, I want to 

1356
01:04:55,707 --> 01:04:58,400
put it in, I want to I want to 
put the order on the package. 

1357
01:04:58,400 --> 01:05:00,100
I want to wait I want to wake up
at 2:00 in the morning. 

1358
01:05:00,300 --> 01:05:02,200
Sing and do the do the 
shipments. 

1359
01:05:02,500 --> 01:05:05,300
I want to write a note and sign 
it myself and put it in there. 

1360
01:05:05,300 --> 01:05:10,100
Like, I want to bond with my 
community in a way that I've 

1361
01:05:10,100 --> 01:05:12,100
seen work so well, because 
that's what I want. 

1362
01:05:12,100 --> 01:05:14,500
I want to build a community and 
I'm going to be as genuine as 

1363
01:05:14,500 --> 01:05:16,100
possible because I truly do 
care. 

1364
01:05:16,500 --> 01:05:18,600
Now, that's awesome. 
And I've got that much respect 

1365
01:05:18,600 --> 01:05:20,000
for that. 
I mean, that's what I live and 

1366
01:05:20,000 --> 01:05:22,100
breathe every single day and 
there's just like the sense of 

1367
01:05:22,100 --> 01:05:25,100
fulfillment that comes with. 
It is hard to put into words and

1368
01:05:25,100 --> 01:05:27,800
I don't think any words that I 
could use would do it justice 

1369
01:05:27,800 --> 01:05:29,300
until you experience it 
yourself. 

1370
01:05:29,300 --> 01:05:34,100
Like Feel just this overwhelming
sense of gratitude for every 

1371
01:05:34,500 --> 01:05:39,300
person that's trusted us to buy 
bricks that we package produce 

1372
01:05:39,300 --> 01:05:42,100
and ship out to him and like to 
see them post about it, like 

1373
01:05:42,400 --> 01:05:44,800
like, there's nothing that 
compares to that. 

1374
01:05:44,800 --> 01:05:46,700
So I'm excited for you to 
experience that same thing 

1375
01:05:46,700 --> 01:05:48,600
because it's the most fulfilling
thing. 

1376
01:05:49,400 --> 01:05:52,200
So I'm just super excited for 
him and I'm excited to see what 

1377
01:05:52,200 --> 01:05:54,400
you've done where you're going. 
Have this? 

1378
01:05:54,400 --> 01:05:58,700
This turns out for you? 
I mean, I feel like I've watched

1379
01:05:58,700 --> 01:06:02,300
the Jonathan Shane. 
Evolution from a very early 

1380
01:06:02,500 --> 01:06:05,600
point so it's cool to just see 
it all unfold, man, I'm just 

1381
01:06:05,600 --> 01:06:07,900
excited to see what the future 
holds for you brother. 

1382
01:06:08,700 --> 01:06:12,300
Thanks man, I appreciate that. 
Oh and I wind up engine this 

1383
01:06:12,400 --> 01:06:15,200
since everybody's listening I 
know they're all very keto 

1384
01:06:15,200 --> 01:06:17,800
focused and I said there's real 
fruit in this just so you know 

1385
01:06:18,100 --> 01:06:20,600
they're in this is literally 
this was really important to me,

1386
01:06:20,800 --> 01:06:26,000
there's only 3 grams of carbs 
per serving so it's an extremely

1387
01:06:26,000 --> 01:06:28,300
low carb. 
No, added sugar, no, artificial 

1388
01:06:28,300 --> 01:06:30,200
flavors or sweeteners, none of 
that. 

1389
01:06:30,200 --> 01:06:32,300
And there's another reason why 
it took so long because I was 

1390
01:06:32,308 --> 01:06:33,500
really nitpicky about the 
ingredients. 

1391
01:06:33,500 --> 01:06:37,600
Like there's no artificial 
jacket sweetened with stevia and

1392
01:06:37,600 --> 01:06:41,700
monk fruit. 
There's no no extra sugar. 

1393
01:06:41,700 --> 01:06:43,000
It's very cute. 
Oh, friendly. 

1394
01:06:43,300 --> 01:06:44,800
I mean, I was on top of all 
that. 

1395
01:06:44,800 --> 01:06:47,300
So, no worries people. 
Yeah. 

1396
01:06:47,300 --> 01:06:50,300
And that's one benefit for being
so like, you know, close of hand

1397
01:06:50,300 --> 01:06:52,100
with the production process. 
Like you can have that 

1398
01:06:52,100 --> 01:06:55,200
oversight. 
So that definitely shows people 

1399
01:06:55,200 --> 01:06:57,800
that you care when you're in it 
that deep and you're not just 

1400
01:06:57,800 --> 01:07:00,200
like, you know, leaning on your 
co-packer to do it all for you. 

1401
01:07:00,200 --> 01:07:05,800
You absolutely 100% awesome man.
And the website for that is with

1402
01:07:05,800 --> 01:07:09,500
the misspelled performance. 
And with the Z, right? 

1403
01:07:09,500 --> 01:07:12,400
Look, can you just like read off
the entire website URL? 

1404
01:07:13,100 --> 01:07:19,900
Yeah, so it's PE R fo R, MN c, e
g, Ai and z.com. 

1405
01:07:20,600 --> 01:07:22,600
You almost messed up? 
Yeah, I know. 

1406
01:07:22,600 --> 01:07:23,900
You saw me. 
I was wanted. 

1407
01:07:23,900 --> 01:07:27,400
I wanted to spell it right? 
It's so it's hard but like, I 

1408
01:07:27,400 --> 01:07:28,300
don't know. 
It was important. 

1409
01:07:28,300 --> 01:07:29,300
It was important that it was in 
there. 

1410
01:07:29,300 --> 01:07:30,900
So whatever. 
I like man. 

1411
01:07:30,900 --> 01:07:34,400
Hopefully people like you just 
have to do a really good job 

1412
01:07:34,400 --> 01:07:36,500
brandings that people know that 
it's misspelled. 

1413
01:07:36,500 --> 01:07:38,800
So they don't try and spell it 
right in like what the heck's 

1414
01:07:38,800 --> 01:07:39,700
going on here. 
I can't get. 

1415
01:07:39,700 --> 01:07:43,300
That's why was I pulled up? 
Oh dude, the label has the name 

1416
01:07:43,300 --> 01:07:47,700
performance gains because it has
like the it has the social media

1417
01:07:47,700 --> 01:07:52,500
links on there and the name and 
it's Miss. 

1418
01:07:52,500 --> 01:07:54,900
It's misspelled on all those. 
So I'm wondering how many people

1419
01:07:54,900 --> 01:07:57,100
are going to buy it and forget 
it supposed to be misspelled and

1420
01:07:57,100 --> 01:07:59,000
they like why do so many damn 
typos on this label? 

1421
01:08:00,200 --> 01:08:03,600
Did you do you happen to have 
the URL performance gains, 

1422
01:08:03,600 --> 01:08:06,900
spelled correctly to No, it's 
misspelt. 

1423
01:08:06,900 --> 01:08:10,900
So it's performance gains.com. 
I literally I'd literally missed

1424
01:08:10,900 --> 01:08:14,200
out the URL to know. 
I mean it'd be cool if you had 

1425
01:08:14,300 --> 01:08:17,600
the right spelled URL that you 
can do a redirect who's like a 

1426
01:08:17,600 --> 01:08:21,100
people are typing in performance
gains.com, it's misspelled 

1427
01:08:21,100 --> 01:08:23,300
intentionally. 
You can just do a redirect to 

1428
01:08:23,300 --> 01:08:27,300
the correct website. 
That is a good point. 

1429
01:08:27,300 --> 01:08:29,800
That's a good point. 
You know, I almost by I was 

1430
01:08:29,800 --> 01:08:32,800
talking to a friend and I might 
and I almost bought the URL 

1431
01:08:32,800 --> 01:08:35,200
performance like just 
performance live performance, 

1432
01:08:35,200 --> 01:08:36,700
die. 
Stop after, that was clean as 

1433
01:08:36,700 --> 01:08:38,500
hell. 
Someone owns it and he's trying 

1434
01:08:38,500 --> 01:08:41,700
to sell it for like six grand 
and I was like, no, no, we're 

1435
01:08:41,700 --> 01:08:43,100
going to. 
We're going to stick with typos.

1436
01:08:43,100 --> 01:08:45,300
No, no. 
Wanna go by before but I hadn't 

1437
01:08:45,300 --> 01:08:47,100
real quick now that I know you 
don't have it that way. 

1438
01:08:47,100 --> 01:08:52,300
I get all the traffic on I-93 
like, okay, redirected 

1439
01:08:52,300 --> 01:08:54,500
performance gains, why am I 
going to Quito brick? 

1440
01:08:57,000 --> 01:08:58,700
That's awesome, man, I'm super 
excited for AJ. 

1441
01:08:58,700 --> 01:09:01,500
Shame? 
Well, as always, man, if there's

1442
01:09:01,500 --> 01:09:04,200
ever anything I can do to help 
you with the business ventures, 

1443
01:09:04,200 --> 01:09:06,899
I mean, just anything at all. 
I'm I think of you as family 

1444
01:09:06,899 --> 01:09:08,399
man. 
So definitely never hesitate to 

1445
01:09:08,399 --> 01:09:11,100
reach out and let me know. 
Nah man, I appreciate that and 

1446
01:09:11,100 --> 01:09:13,100
just having me on and being able
to talk about off. 

1447
01:09:13,100 --> 01:09:15,399
This means the world to me. 
So thank you so much hundred 

1448
01:09:15,399 --> 01:09:18,500
percent if people that do not 
know your personal profile. 

1449
01:09:18,500 --> 01:09:24,700
What is that at the keto Road 
Dogg at the keto Road on 

1450
01:09:24,700 --> 01:09:27,700
Instagram Tick? 
Tock is Primal underscore 

1451
01:09:27,700 --> 01:09:30,600
metabolism. 
It's just Tick-Tock is something

1452
01:09:30,600 --> 01:09:34,000
that I use for one of my 
Paleolithic ketogenic diet, 

1453
01:09:34,000 --> 01:09:38,600
programs called primal. 
So that one that that that 

1454
01:09:38,800 --> 01:09:41,800
account is pretty interesting. 
It's definitely not the same as 

1455
01:09:41,800 --> 01:09:44,600
my Instagram. 
So at the king rode for 

1456
01:09:44,600 --> 01:09:48,300
Instagram on Tick-Tock. 
Huh, people can see you. 

1457
01:09:48,300 --> 01:09:51,000
Dancing on Tick-Tock. 
No not anymore. 

1458
01:09:51,000 --> 01:09:52,800
Now it's a lot of eating raw 
liver. 

1459
01:09:53,100 --> 01:09:54,200
Hmm. 
No more Dancing. 

1460
01:09:54,200 --> 01:09:55,400
Yeah. 
No. 

1461
01:09:55,400 --> 01:09:58,600
No more dancing Raw. 
Liver for some reason. 

1462
01:09:58,600 --> 01:10:00,300
People like it. 
I got I got a video. 

1463
01:10:00,300 --> 01:10:04,100
Get 3.5 million views. 
It's just me, eating raw liver, 

1464
01:10:04,100 --> 01:10:06,500
it's so thick. 
Talk is that's a whole another 

1465
01:10:06,500 --> 01:10:08,200
podcast. 
It's very interesting place. 

1466
01:10:09,600 --> 01:10:15,200
And, um, yeah, so at the keytar 
owed, the website, my website, 

1467
01:10:15,200 --> 01:10:20,100
the keto road.com, we have blogs
and getting started and all this

1468
01:10:20,100 --> 01:10:21,500
cool stuff we've done on the 
website. 

1469
01:10:21,500 --> 01:10:22,800
Got some coaches group coaching 
all? 

1470
01:10:22,808 --> 01:10:24,200
That's because if they're 
interested in, they want to 

1471
01:10:24,200 --> 01:10:27,100
check it out. 
And yeah, I love it, man. 

1472
01:10:27,200 --> 01:10:31,600
Well, I will link out to all of 
those URLs spelled correctly. 

1473
01:10:31,600 --> 01:10:35,300
Spelled incorrectly, all the 
above and drives much traffic. 

1474
01:10:35,500 --> 01:10:38,100
Is possible, always enjoy 
chatting with you, brother. 

1475
01:10:38,100 --> 01:10:40,100
I'm looking forward to one of 
the next time I'm going to see, 

1476
01:10:40,100 --> 01:10:43,100
I guess probably these 
conferences coming up. 

1477
01:10:43,108 --> 01:10:45,200
They move Kita akan so I'm 
assuming you be going to Kita 

1478
01:10:45,200 --> 01:10:47,300
akan for sure, right. 
Absolutely. 

1479
01:10:47,300 --> 01:10:50,300
As far as I know, I'll be at 
Kita akan and April. 

1480
01:10:50,300 --> 01:10:51,900
I want to, I want to, I want to 
work. 

1481
01:10:52,400 --> 01:10:55,800
I don't know what happened then,
but the sooner than Quito Connor

1482
01:10:55,800 --> 01:10:57,700
later, but I definitely want to 
work out. 

1483
01:10:57,700 --> 01:11:00,200
I think it'd be fun to do. 
Like, I'm gonna do some content 

1484
01:11:00,200 --> 01:11:02,700
with you, on, like, 
bodybuilding, keto versus 

1485
01:11:02,700 --> 01:11:05,000
grinding and like you some 
workouts and like all the like 

1486
01:11:05,000 --> 01:11:06,400
do it. 
Out of years, you'll do a run 

1487
01:11:06,400 --> 01:11:08,300
with me and we'll just kind of 
like talk about. 

1488
01:11:08,300 --> 01:11:11,200
I think that'd be a fun little 
be educational for people to so 

1489
01:11:11,200 --> 01:11:13,500
yeah maybe I will our doors are 
always open to you. 

1490
01:11:13,500 --> 01:11:14,900
So, come out here, the new 
compound. 

1491
01:11:14,900 --> 01:11:17,100
You haven't seen the new 
compound yet right now? 

1492
01:11:17,100 --> 01:11:18,700
I haven't seen it. 
I have not. 

1493
01:11:18,700 --> 01:11:20,800
Yeah, come on here, man. 
We've got a really cool running 

1494
01:11:20,800 --> 01:11:22,300
trail. 
I mean, literally just right 

1495
01:11:22,300 --> 01:11:24,900
down the road. 
There's a that runs around the 

1496
01:11:24,900 --> 01:11:26,800
lake, so it's like a really 
Scenic Trail. 

1497
01:11:27,200 --> 01:11:30,200
I'm pretty technical Trail and 
then we'll get to work out here.

1498
01:11:30,200 --> 01:11:31,500
And I will make a full trip of 
it. 

1499
01:11:32,200 --> 01:11:33,500
Sweet, man. 
I love it. 

1500
01:11:33,500 --> 01:11:34,700
Yeah. 
Well that was a planner. 

1501
01:11:34,900 --> 01:11:37,000
Yes, indeed. 
All right, Jay Shane, the keto 

1502
01:11:37,000 --> 01:11:39,400
road until next time brother. 
You take care of yourself, man. 

1503
01:11:40,100 --> 01:11:41,500
Yeah, sorry you as well. 
See you bud.