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Well, hello ladies and gents, 
Robert Sykes, Keto savage.com. 

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Today I've got special guest 
Chris Burress on the line. 

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He is one of the main guys 
behind a compound called ES60, 

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which has been shown to 
dramatically increase longevity 

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in rodent models. 
It's also been shown to have a 

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significant anti-inflammatory 
effect. 

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And we just dive into the 
research on that. 

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I wanted to learn more about 
what the science showed, what 

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the anecdotal studies showed. 
It's been making a lot of it's 

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been making a lot of momentum as
of late when it comes to 

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improving longevity recovery and
lowering inflammation. 

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So I just kind of wanted to 
learn more about the research 

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there. 
It's pretty promising, pretty 

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interesting indeed. 
So without for the delay is sit 

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back, relax and do the 
conversation with Chris 

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and we are live. 
Chris, how are you, Sir? 

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I'm doing wonderful. 
Robert, how are you doing today?

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I am good, man. 
I cannot complain. 

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I'm excited to learn from you, 
man. 

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You're going to teach us how to 
live forever. 

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Is that right? 
I'm going to share with you my 

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journey about trying to figure 
out how to live forever. 

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Hopefully that's the same thing.
Awesome. 

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It's interesting because I've 
had several people on the 

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podcast talking about longevity 
and everybody's got their own, 

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you know, protocol or stances to
how to best accomplish that. 

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Certain things, you know, more 
promising than others. 

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But what what if it gets you 
into the longevity space to 

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begin with, man? 
Because a lot of people are 

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trying to live in the moments 
and not a lot of people are 

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trying to live, you know, with 
thoughts of what can I do to set

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myself up for long term success?
I'm always curious to see what 

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the motivation is. 
Yeah, I think a lot of people 

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when they start thinking about 
longevity don't necessarily have

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the reaction that I first and 
and kind of still have, but but 

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and we can come back to that. 
Let's so let's talk about how I 

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got into this industry. 
I can tell you nine years ago, 

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if you had said, Chris, you're 
going to be working towards 

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becoming a longevity expert, 
you're going to have written a 

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book called Live Longer and 
Better, You're going to have 

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interviewed 55 experts for a 
longevity summit, including Ben 

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Greenfield, Dave Asprey, Doctor 
Stephen Gundry. 

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I would have just said you are 
crazy. 

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Like I don't know how I get from
and where I'm at at that .9 

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years ago to where we're at 
today. 

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And So what that looks like, how
I even got to that .9 years ago.

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I have been my business partner 
and I have been manufacturing a 

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molecule since 1991. 
The molecule was discovered in 

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1985, and the three scientists 
who discovered that molecule won

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the Nobel Prize for that 
discovery. 

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It's a very unique molecule that
has a soccer ball shape. 

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It's the first close cage 
molecule. 

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And if you just imagine a soccer
ball where the lines on the 

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soccer ball represent the bonds 
between the carbon atoms. 

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So you have a spherical molecule
of 60 carbon atoms. 

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It was again the 1st closed cage
molecule ever discovered, which 

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is part of the reason the one 
the Nobel Prize. 

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Another part of the reason they 
won the Nobel Prize is the 

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molecule is absolutely amazing. 
It performs as well or better 

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than the current best material 
in almost every application. 

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So it makes better ink, better 
tires, better batteries, better 

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photo cells. 
And this is often the point 

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where people like, wait a 
minute. 

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I thought we were talking about 
something that was healthy for 

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me or might be healthy for me or
might give me longevity. 

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I have literally never looked 
out at my car and thought, what 

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components of my battery, my car
battery should I be consuming on

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a daily basis, right? 
The story gets a little worse 

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first. 
So on the exterior of that 

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soccer ball shaped molecule, we 
call it ESS 60, is the shape 

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that is the same as benzene. 
Now benzene is ubiquitous in our

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society and we don't have modern
society without benzene. 

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If you just look around wherever
you're at and imagine all the 

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plastics gone. 
Benzene is the foundational 

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molecule for all plastics. 
It's also the foundational model

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molecule for a lot of medicines,
including aspirin and a lot of 

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detergent. 
So we don't have modern society 

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without the benzene ring. 
But benzene, when it's all on 

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its own, is known to be toxic 
and known to be carcinogenic. 

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So the fact that the shape of 
benzene was on the exterior of 

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this carbon cage LED scientists 
to believe that it would be 

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toxic. 
And when it's toxic and you 

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think man might be working with 
it on a regular basis, you do 

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toxicity studies. 
So they threw this ESS 60 

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molecule into a toxicity study. 
In that study, they gave Wistar 

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rats water as the control group.
One group was given olive oil 

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and then another group was given
olive oil with as much of the 

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ESS 60 molecule as you can get 
to dissolve in it. 

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Instead of being toxic. 
The test subjects that received 

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the ESS 60 in olive oil really 
the my Vital C formula lived 90%

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longer than the control group. 
So that's the single longest 

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longevity experimental result on
mammals in history. 

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And I'll just share our most 
consistent testimonial from our 

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customers is that they take it 
in the morning, their report 

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mental focus and energy during 
the day and then better sleep 

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that night. 
You probably want to hear some 

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performance stuff. 
I, I, I have some of that to 

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share, but I'll, I'll turn it 
back over to you because I feel 

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like I've been talking for a 
while. 

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Yeah, no, I definitely dive into
this. 

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So what was the when it was 
discovered in 1985, what were 

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they trying to discover? 
Like what was the motive behind 

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the discovery in the first 
place? 

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Man, that's a great question. 
So I do cover this in my book 

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Live Longer and Better and the 
it's interesting. 

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So the lead researcher who 
ultimately was the lead 

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researcher who awarded the Nobel
Prize, refused to do the study 

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that was actually required in 
order to discover this molecule.

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So let me kind of explain how 
that looks because you know, 

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all, there's always drama 
somewhere, even in science. 

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So there's a Professor Harold 
Kroto. 

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He's Kroto. 
He, he is one of the Nobel Prize

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winners. 
He's now called Sir Harold 

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Kroto. 
And he's since passed. 

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He's a astrophysicist in the UK 
looking into space and seeing a 

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spectrum that he doesn't 
recognize and can't identify. 

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And he theorizes that it's 
carbon here in Houston. 

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That's where we're based at Rice
University. 

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They have this piece of 
equipment that does really kind 

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of fantastic stuff. 
You basically shine a laser at a

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sample, and then a puff of inert
gas takes the vaporized material

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that you just shine a laser on 
into a mass spectrometer. 

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So you know exactly what was 
created when that laser 

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vaporized that material. 
Harold Kroto wants to put carbon

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in this machine and see what 
happens. 

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Richard Smiley here in here at 
Rice University is says, I don't

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want to do boring carbon. 
Everybody knows carbon. 

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I'm doing sexy things like 
titanium. 

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So no, I'm not going to put 
carbon in your machine, in my 

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machine and test it. 
Harold Kroto goes off. 

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He comes back a second time. 
He says, hey, I'm back again. 

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You know, I really think we 
should throw some carbon in here

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again. 
He's rebuked by Doctor Smalley, 

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who says, you know, again, 
boring carbon, I'm doing sexier 

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things. 
So no, finally, on the third 

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trip, Harold Kroto comes back 
again. 

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And unlike you're probably 
thinking, Smalley again says, 

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no, I don't want to throw 
carbon. 

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But one of the Doctor Smalley's 
grad students says, hey, I'm 

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going to come in over the 
weekend. 

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I'll throw your boring old 
carbon in there. 

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And he was actually able to 
tweak the settings of this piece

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of equipment and get a peek at 
60. 

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So that's 60 carbon atoms and a 
slight peak at 70. 

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So that's 70 carbon atoms. 
Ostensibly, they were just 

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making flat sheets of carbon, 
right? 

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That's what they thought they 
were making. 

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So why would a flat sheet with 
60 carbon atoms be more 

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predominant than one with 59 or 
61? 

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And the same with the 70? 
What? 

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Why would you have more 70 flat 
sheets than 69 or 71? 

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And the reality is, is because 
it's a closed cage structure. 

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So they figured out what this 
structure was. 

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It looks like a soccer ball. 
Looks like the geodesic Dome and

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then they had discovered it. 
So that's kind of a, an 

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interesting behind the scenes 
story of the fact that the, the 

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real guy who honestly should 
have got a lot of credit and 

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probably the Nobel Prize was his
name's Heath, a grad student of 

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Doctor Smalley. 
And you know, he is, he did not 

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win the Nobel Prize. 
And he's gone on to do amazing 

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stuff. 
He's a he's a brilliant 

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scientist. 
Nice, nice. 

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What were they trying to use it 
for once it was initially 

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discovered? 
Like, were they? 

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Where were they finding the use 
cases? 

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Yeah. 
So right away it turns out that 

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what, So there's a lot of 
computational models that they 

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could do on it, even though it 
had never been discovered 

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before. 
They could tweak the parameters 

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of their computational models 
and they could make this cage 

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right in a in a computer and 
then they could see what it 

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would do. 
And the reality is it will it 

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will do the wet chemistry that 
we use with the benzene ring so 

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we can make plastics and 
detergents and medications. 

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So they predicted all of those 
wet chemistry techniques would 

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work on this. 
They call it a buckyball, right?

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So I'll talk a little bit about 
that. 

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So that geodesic Dome shape, 
they decided in homage to a guy 

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named Buckminster Fuller to call
it fullerenes or that soccer 

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ball shaped, which we call ESS 
60. 

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They also call it a buckyball. 
That's because Buckminster 

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Fuller is the guy who brought 
the geodesic Dome to prominence.

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Now you've been to Epcot Center,
or you've seen Epcot Center. 

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That big globe is a geodesic 
Dome and it was brought really 

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to, you know, to awareness by 
Buckminster Fuller. 

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So the whole collection of 
molecules which include a carbon

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60 molecule, carbon 70, carbon 
7684, all of those are called 

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fullerenes and then the most 
abundant 1 is called a 

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buckyball. 
So they knew this buckyball 

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would have fantastic print 
properties. 

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They, they thought it was likely
that it would have fantastic 

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properties and so they started 
doing all sorts of research. 

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So remember, it was discovered 
in 85. 

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In 1991, my business partner and
I started making manufacturing 

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macroscopic quantities of the 
material to sell to research 

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institutions around the world. 
In that same year, all 10 of the

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10 most referenced scientific 
papers. 

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So, you know, a scientific paper
has references that of previous 

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papers that were they were 
referencing for the article. 

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All 10 of the MO of the 10 most 
referenced scientific papers 

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were about fullerenes and about 
the buckyball. 

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So this was, you know, a viral 
discovery back in 1991. 

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So we used to joke in the 
beginning people would ask, 

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well, hey, what is this molecule
good for? 

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It was really good for funding 
because if you wrote a proposal 

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about a buckyball, you probably 
got funded because everybody was

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real excited about it. 
And as I mentioned, it performs 

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as well or better than the 
current best material in almost 

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every application. 
So that again, that's inks, 

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better batteries, better tires, 
better photo cells. 

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The only thing is it's expensive
to manufacture, really 

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challenging to manufacture and 
expensive. 

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And so it is just not cost 
competitive with other things. 

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In the early days, we knew kind 
of two things would cause this 

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molecule to come into prominence
and start to get used. 

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And, and I talked about this in 
in my book, one of them was 

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like, let's just pretend that 
the molecule could make 

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airplanes invisible, right? 
Like a, a high defence value 

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proposition. 
Clearly, you know, the money 

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would not be an issue and you 
know, we would be off and 

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running selling lots of the 
material. 

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00:12:09,360 --> 00:12:10,960
It turns out it doesn't make 
airplanes invisible. 

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So that wasn't the path. 
The other is if a very small 

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amount, because it's so 
expensive of the material could 

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have a dramatic impact, then 
that would be another path for 

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this molecule to come to 
prominence. 

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And that's ultimately what we 
have here with now the health 

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00:12:26,400 --> 00:12:29,840
supplement because you can't 
actually get that much of the 

229
00:12:29,880 --> 00:12:32,400
ESS 60 molecule to dissolve an 
olive oil. 

230
00:12:32,720 --> 00:12:35,880
And then you look at this 
result, you know, a full 90% 

231
00:12:35,880 --> 00:12:38,800
extension of life in a peer 
reviewed published research 

232
00:12:38,800 --> 00:12:40,520
paper. 
That's a dramatic impact. 

233
00:12:40,720 --> 00:12:44,000
And so that's why this is a 
health supplement now. 

234
00:12:44,000 --> 00:12:47,280
And finally, this molecule is is
getting its due since it's so 

235
00:12:47,280 --> 00:12:49,880
amazing. 
So is it not used in any other 

236
00:12:50,160 --> 00:12:52,640
mainstream application apart 
from the longevity 

237
00:12:52,640 --> 00:12:56,200
supplementation? 
So in, in reality, the, the 

238
00:12:56,200 --> 00:12:58,160
short answer to that is you're 
correct. 

239
00:12:58,760 --> 00:13:02,480
There are other offshoots that 
are used, but it's so expensive.

240
00:13:02,480 --> 00:13:05,000
The, the one place that I'm so 
hopeful this will work. 

241
00:13:05,760 --> 00:13:08,760
It is supposed to be cost 
competitive and functionally 

242
00:13:08,760 --> 00:13:12,720
competitive with lithium. 
So I just think having a Bucky 

243
00:13:12,720 --> 00:13:16,120
battery would be, would be 
absolutely amazing, right? 

244
00:13:16,120 --> 00:13:18,400
Like just the nomenclature and 
the fact that I've been working 

245
00:13:18,400 --> 00:13:23,320
with it since 1991. 
So yeah, when I say there's 

246
00:13:23,320 --> 00:13:25,560
other offshoots, there are 
things called nanotubes. 

247
00:13:25,560 --> 00:13:28,640
So if you kind of took that 
soccer ball shape, you broke it 

248
00:13:28,640 --> 00:13:32,840
in half and then you put a a 
graphite, a flat sheet of 

249
00:13:32,840 --> 00:13:35,720
graphite and rolled it up into a
tube like a straw. 

250
00:13:36,040 --> 00:13:40,000
Nanotubes are used for some 
applications at at this point. 

251
00:13:40,520 --> 00:13:45,560
So the fullerene technology is 
being used, but the specific 

252
00:13:45,560 --> 00:13:50,360
buckyball, we call it ESS 60 is 
really sitting soundly in the 

253
00:13:50,360 --> 00:13:52,000
health space. 
Gotcha, gotcha. 

254
00:13:52,000 --> 00:13:55,920
So bringing out the details of 
that longevity study in rodents.

255
00:13:55,920 --> 00:13:58,320
So how was that designed? 
What was the parameters like? 

256
00:13:58,320 --> 00:14:02,960
How did that play on? 
Yeah, So one of the things to 

257
00:14:02,960 --> 00:14:05,760
note is, remember it was a 
toxicity study. 

258
00:14:06,360 --> 00:14:10,840
And I always like to give credit
to the researchers because if 

259
00:14:10,880 --> 00:14:15,520
anything was ever true, right, 
especially about a toxicity 

260
00:14:15,520 --> 00:14:19,280
study, if all of the control 
rats, so those are the rats 

261
00:14:19,280 --> 00:14:23,480
given water, are dead and all of
the rats that are supposed to be

262
00:14:23,480 --> 00:14:28,160
taking the toxic material are 
still alive, that material is 

263
00:14:28,160 --> 00:14:30,880
not toxic, right? 
Like there is no doubt about it.

264
00:14:30,880 --> 00:14:34,960
That material is not toxic. 
Even though all the control rats

265
00:14:34,960 --> 00:14:39,640
were dead, they continue to do 
the animal husbandry for another

266
00:14:39,640 --> 00:14:41,720
year and a half, another 30 
months. 

267
00:14:41,720 --> 00:14:43,680
So, so I'll describe this and 
I'm going to add another 

268
00:14:43,680 --> 00:14:46,760
component to this study because 
my, my director of research once

269
00:14:46,760 --> 00:14:50,640
said, hey, this research paper 
is so comprehensive, it could 

270
00:14:50,640 --> 00:14:54,280
have been 5 separate papers. 
So a typical Wistar rat will 

271
00:14:54,280 --> 00:14:58,040
live out to 32 months and it 
will have a known amount of 

272
00:14:58,040 --> 00:15:01,680
tumor mass in its body. 
The longer it lives, the more 

273
00:15:01,680 --> 00:15:03,360
tumor mass it will have in its 
body. 

274
00:15:04,000 --> 00:15:06,760
Even though the rats give an ESS
60 in olive oil. 

275
00:15:06,760 --> 00:15:10,400
Again, the my Vital C formula 
lived out to 62 months. 

276
00:15:10,520 --> 00:15:14,080
They should have had twice as 
much tumor mass, but none of 

277
00:15:14,080 --> 00:15:17,520
them actually had any tumors. 
Now I'll tell you, I tell this 

278
00:15:17,520 --> 00:15:20,560
story from time to time and 
people jump to the conclusion 

279
00:15:20,560 --> 00:15:23,600
like, oh, cure for cancer. 
And the answer to that is no. 

280
00:15:23,600 --> 00:15:26,400
And then I always follow it with
another no. 

281
00:15:26,400 --> 00:15:30,440
Like dealing with a cancer that 
has metastasized is very 

282
00:15:30,440 --> 00:15:32,800
different than being a cancer 
preventative. 

283
00:15:33,600 --> 00:15:36,520
And we know things as good, as 
simple as good exercise, good 

284
00:15:36,520 --> 00:15:39,600
nutrition, good sleep can be 
cancer preventative. 

285
00:15:39,600 --> 00:15:43,600
So that that piece of the study 
just throws it in into that that

286
00:15:43,600 --> 00:15:46,880
component, the fact that it 
could be a cancer preventative. 

287
00:15:46,880 --> 00:15:50,800
And there are actually patents 
related to the molecule being 

288
00:15:50,800 --> 00:15:54,440
used in protocols for cancer, 
treating cancer in pets. 

289
00:15:54,680 --> 00:15:56,480
So that we have a long way to 
go. 

290
00:15:56,480 --> 00:15:58,760
And I might as well throw out my
FDA disclaimer. 

291
00:15:59,080 --> 00:16:01,280
The FDA has not evaluated our 
product. 

292
00:16:01,280 --> 00:16:04,240
It is not intended to treat, 
diagnose, cure, or prevent any 

293
00:16:04,240 --> 00:16:06,840
disease. 
And I'll probably be sharing 

294
00:16:06,840 --> 00:16:09,080
some anecdotes and some 
testimonials. 

295
00:16:10,040 --> 00:16:12,440
Better to just assume those 
won't happen to you. 

296
00:16:12,720 --> 00:16:15,160
Dig into the research and if 
you're interested, I'm sure 

297
00:16:15,160 --> 00:16:19,120
we'll be giving a a URL where 
you could try the product at the

298
00:16:19,240 --> 00:16:22,840
at the end of this episode. 
So, yeah, so with regards to the

299
00:16:22,840 --> 00:16:26,800
rodent study, what was the 
dosage there relative to what 

300
00:16:26,800 --> 00:16:29,240
would be recommended for humans,
for instance? 

301
00:16:30,120 --> 00:16:31,680
Man, that's a great question, 
right? 

302
00:16:31,680 --> 00:16:35,800
Because as we, you know, I'll 
come back to that because, 

303
00:16:35,800 --> 00:16:38,560
because we had this journey 
where we actually didn't really 

304
00:16:38,560 --> 00:16:40,160
want to be in the supplement 
space. 

305
00:16:40,600 --> 00:16:44,720
So this study where the rats 
lived 90% longer comes out in 

306
00:16:44,720 --> 00:16:49,120
mid 2012. 
By the middle of 2013, this 

307
00:16:49,120 --> 00:16:52,400
crazy wacky group of people 
called biohackers. 

308
00:16:52,400 --> 00:16:55,040
And I can say crazy wacky 
because I'm now a biohacker. 

309
00:16:55,040 --> 00:16:58,320
I think you're would probably, 
you know, be comfortable saying 

310
00:16:58,320 --> 00:17:01,640
that you're a biohacker. 
They start calling us and 

311
00:17:01,720 --> 00:17:05,240
telling us, hey, how much of 
this stuff should I take, right?

312
00:17:05,240 --> 00:17:07,400
I saw the study, I'm a 
biohacker. 

313
00:17:07,400 --> 00:17:10,000
How much should I take? 
And my business partner, when 

314
00:17:10,000 --> 00:17:12,040
they asked that question, my 
business partner and I, what we 

315
00:17:12,040 --> 00:17:17,680
heard was you asking us how much
of this stuff that we sell to 

316
00:17:17,680 --> 00:17:21,119
research institutions around the
world to put into inks, 

317
00:17:21,119 --> 00:17:23,920
batteries, tires and photo 
cells, how much of that stuff 

318
00:17:24,160 --> 00:17:26,800
should we should we consume on a
daily basis. 

319
00:17:27,119 --> 00:17:29,480
And we thought the right answer 
was 0. 

320
00:17:29,520 --> 00:17:33,400
As conservative nanomaterial 
scientists working in this kind 

321
00:17:33,400 --> 00:17:37,000
of industrial space, we actually
added not for human consumption 

322
00:17:37,000 --> 00:17:43,800
to the labeling in mid 2013. 
Now imagine we started in 1991. 

323
00:17:43,800 --> 00:17:47,480
We didn't need any labeling 
saying not for human consumption

324
00:17:47,640 --> 00:17:53,000
until 2 mid 2013. 
And also note that the research,

325
00:17:53,000 --> 00:17:56,000
the literature, the research 
papers that were out there were 

326
00:17:56,000 --> 00:17:59,760
clear there was nothing wrong or
dangerous about this material in

327
00:17:59,760 --> 00:18:02,840
terms of consuming it. 
We were just acting as really 

328
00:18:02,840 --> 00:18:05,440
conservative carbon nanomaterial
scientists. 

329
00:18:06,360 --> 00:18:10,240
So we've, we, we really didn't 
bring the product to market 

330
00:18:10,240 --> 00:18:13,560
until about the latter part of 
two 2017. 

331
00:18:13,920 --> 00:18:16,800
In that time frame, my business 
partner and I would get together

332
00:18:16,800 --> 00:18:19,320
quarterly. 
We're receiving phone and, and 

333
00:18:19,320 --> 00:18:20,800
discuss, Hey, do we want to go 
into it? 

334
00:18:20,800 --> 00:18:23,080
And the reason we're getting 
together quarterly is we're 

335
00:18:23,080 --> 00:18:26,480
getting two to three phone calls
a week from people saying things

336
00:18:26,480 --> 00:18:30,040
like, Hey, my knee pain is gone.
And we would say, wait a minute,

337
00:18:30,040 --> 00:18:32,120
you, you mean the knee pain of 
your rat? 

338
00:18:32,120 --> 00:18:35,440
Because it literally says not 
for human consumption. 

339
00:18:36,160 --> 00:18:38,160
And they're like, oh, yeah, 
yeah, the knee pain of my rat. 

340
00:18:38,320 --> 00:18:45,160
Hey, if my rat weighs 275 lbs, 
how much should they take? 

341
00:18:45,680 --> 00:18:49,680
I mean, they take, right? 
And also if they work out a lot,

342
00:18:49,680 --> 00:18:52,240
should they take more? 
So we kind of knew what was 

343
00:18:52,240 --> 00:18:57,000
going on, but we kept quarterly 
thinking this is not an industry

344
00:18:57,000 --> 00:19:00,040
we want to get into. 
It's very different than taking 

345
00:19:00,040 --> 00:19:02,720
this powder, right? 
So this carbon material is a 

346
00:19:02,720 --> 00:19:05,960
black powder, selling it to 
research institutions around the

347
00:19:05,960 --> 00:19:07,720
world. 
When they would receive the 

348
00:19:07,720 --> 00:19:11,280
material, they would give it to 
a grad student or give it to a 

349
00:19:11,280 --> 00:19:15,120
research associate who has 
access to an HPLC and could 

350
00:19:15,120 --> 00:19:18,880
confirm that we shipped them 
exactly what they sold them, 

351
00:19:18,920 --> 00:19:22,120
what we sold them. 
And that is, you know, as you 

352
00:19:22,120 --> 00:19:24,560
know, that's not how the 
supplement industry works. 

353
00:19:24,960 --> 00:19:28,520
People don't have HP LCS. 
And so we tried not to get into 

354
00:19:28,520 --> 00:19:30,360
the industry. 
And then even in the middle of 

355
00:19:30,360 --> 00:19:35,640
that, I found a research paper 
that showed 50%, and this was 

356
00:19:35,640 --> 00:19:39,000
peer reviewed, 50% of the 
supplements that this research 

357
00:19:39,000 --> 00:19:43,120
group had purchased off of the 
market did not have in them what

358
00:19:43,120 --> 00:19:46,240
they said they had in them. 
So we really didn't want to get 

359
00:19:46,240 --> 00:19:49,000
in this industry. 
Finally, at the latter part of 

360
00:19:49,000 --> 00:19:52,880
2017, a guy with a big YouTube 
following starts talking about 

361
00:19:52,880 --> 00:19:56,040
all the benefits he's getting 
taking it on a daily basis. 

362
00:19:56,360 --> 00:19:59,520
And our phone went from ringing 
two to three times a week to 

363
00:19:59,520 --> 00:20:03,280
ringing 10 times a day. 
Now my business partner and I 

364
00:20:03,280 --> 00:20:06,000
like, OK, this is an 
entrepreneurial opportunity we 

365
00:20:06,000 --> 00:20:09,240
didn't see before. 
And we asked ourselves 2 

366
00:20:09,240 --> 00:20:12,040
questions. 
And and then had 1/3 

367
00:20:12,040 --> 00:20:14,880
consideration the two questions 
were are we comfortable selling 

368
00:20:14,880 --> 00:20:17,000
it? 
I take it, my wife takes it, 

369
00:20:17,000 --> 00:20:20,400
everybody on our team takes it 
by the way, not a requirement to

370
00:20:20,400 --> 00:20:23,000
work on our team, but but 
everyone does take it. 

371
00:20:23,000 --> 00:20:25,840
They see the research and hear 
the testimonials and so they 

372
00:20:25,840 --> 00:20:28,080
take it. 
And then the next here in the 

373
00:20:28,080 --> 00:20:31,800
States is the FDA and the FTC. 
You got to cross the TS dot the 

374
00:20:32,000 --> 00:20:34,680
IS. 
And so we are often doing that 

375
00:20:35,320 --> 00:20:38,240
doing it correctly. 
And then the final thing, if you

376
00:20:38,240 --> 00:20:42,240
look back to me finding that 
paper where 50% of the products 

377
00:20:42,560 --> 00:20:45,120
on the market that they tested 
didn't have in them what they 

378
00:20:45,120 --> 00:20:48,280
said they had in them. 
We kind of realized that people 

379
00:20:48,280 --> 00:20:51,160
would get into this industry and
they would do a bad job. 

380
00:20:51,480 --> 00:20:54,640
And we're uniquely positioned as
the oldest and longest 

381
00:20:54,680 --> 00:20:59,880
manufacturer of the molecule to 
make a high quality product and 

382
00:21:00,000 --> 00:21:04,280
and keep the consumers safe. 
And so that's ultimately why we 

383
00:21:04,280 --> 00:21:07,360
got into the market. 
Now I have lost my train of 

384
00:21:07,360 --> 00:21:09,880
thought because you asked me a 
question and I know I didn't 

385
00:21:09,880 --> 00:21:12,640
answer it yet. 
No, no, no, that that I think I 

386
00:21:12,640 --> 00:21:15,760
was talking about doses for 
humans relative to the rodents 

387
00:21:15,760 --> 00:21:17,480
like what the excellent. 
Yeah, Yeah. 

388
00:21:17,480 --> 00:21:19,880
So let me talk about. 
So as we're trying to bring this

389
00:21:19,880 --> 00:21:25,040
to market, your first thought is
how many milliliters of this oil

390
00:21:25,040 --> 00:21:27,800
with as much of the ESS 60 
molecule that you can resolve in

391
00:21:27,800 --> 00:21:30,960
it, How many milliliters per 
kilogram did the rats get? 

392
00:21:31,280 --> 00:21:34,640
And when you use that same 
calculation for a human, we 

393
00:21:34,640 --> 00:21:39,720
would have been taking a full 
cup or almost a cup of olive oil

394
00:21:39,720 --> 00:21:43,600
with ESS 60 in it per day. 
That's obviously not doable. 

395
00:21:43,600 --> 00:21:47,880
And what it doesn't take into 
account is the metabolism of a 

396
00:21:47,880 --> 00:21:51,440
rat versus a human. 
There's this particular type of,

397
00:21:51,440 --> 00:21:53,880
by the way, this calculation 
happens all the time, right? 

398
00:21:53,880 --> 00:21:56,760
They do testing on rats, they 
see some benefits or whatever. 

399
00:21:56,760 --> 00:21:58,640
They transition it to a human 
trial. 

400
00:21:58,880 --> 00:22:02,040
And what they use is called an 
allometric calculation. 

401
00:22:02,800 --> 00:22:05,640
And that allometric calculation 
takes into account the 

402
00:22:05,640 --> 00:22:09,360
metabolism of the rat and the 
human, which by the way, I'm 

403
00:22:09,360 --> 00:22:13,360
super geeky when it comes to 
these things, is it's directly 

404
00:22:13,360 --> 00:22:16,560
correlated to the surface area 
of the animal, right? 

405
00:22:16,560 --> 00:22:19,160
So you want to know the 
metabolism of another animal 

406
00:22:19,160 --> 00:22:22,240
compared to yours, You actually 
just compare your surface area 

407
00:22:22,240 --> 00:22:24,320
to their surface area. 
I don't know why I like that. 

408
00:22:24,320 --> 00:22:28,120
I'm super geeky that way. 
When we did that calculation, 

409
00:22:28,400 --> 00:22:30,640
taking into account how long the
rats were dosed, they were 

410
00:22:30,640 --> 00:22:33,640
actually dosed for a short 
period of time and stretching 

411
00:22:33,640 --> 00:22:36,520
that out over, you know, a human
life. 

412
00:22:36,720 --> 00:22:41,000
Then we ended up at 1 teaspoon 
per day of a hike. 

413
00:22:41,000 --> 00:22:43,960
What we serve, what we have is a
high quality extra virgin olive 

414
00:22:43,960 --> 00:22:47,400
oil with as much of the ESS 60 
molecule as we can get to 

415
00:22:47,400 --> 00:22:49,000
dissolve in it. 
Gotcha. 

416
00:22:49,000 --> 00:22:50,720
OK. 
So one tablespoon per day of the

417
00:22:50,800 --> 00:22:55,040
oil with the concentration in 
there and that is teaspoon, 1 

418
00:22:55,040 --> 00:22:57,440
teaspoon teaspoon. 
So not not much at all. 

419
00:22:57,480 --> 00:23:01,080
No GI distress from that. 
Say that again. 

420
00:23:01,080 --> 00:23:03,520
No, no GI distress from 1 
teaspoon at all. 

421
00:23:04,080 --> 00:23:06,600
Yeah. 
So it's right at the level where

422
00:23:06,600 --> 00:23:09,280
you might have a little bit of 
loose stool for a couple of days

423
00:23:09,320 --> 00:23:12,640
and people who aren't consuming 
enough, I would argue enough oil

424
00:23:12,640 --> 00:23:15,240
in general, not just our oil, 
but you know, olive oil is so 

425
00:23:15,240 --> 00:23:17,960
good for you. 
They it's not. 

426
00:23:18,000 --> 00:23:20,120
I wouldn't call it distress. 
I would just say a slightly 

427
00:23:20,120 --> 00:23:24,120
loose stool for a couple of days
and then then it goes away. 

428
00:23:24,600 --> 00:23:27,800
Have there been any human trials
or studies done since this has 

429
00:23:27,800 --> 00:23:30,880
been kind of brought up to more 
mainstream consumption? 

430
00:23:31,520 --> 00:23:34,720
Yeah, I think more 
disappointingly, that initial 

431
00:23:34,720 --> 00:23:36,840
rat study hasn't even been 
recreated, right? 

432
00:23:36,840 --> 00:23:39,520
Like that's how the scientific 
process is supposed to work. 

433
00:23:39,920 --> 00:23:42,320
Some group does has a 
hypothesis. 

434
00:23:42,320 --> 00:23:44,520
Ironically, in this case it was 
that it was toxic. 

435
00:23:44,720 --> 00:23:48,160
They have a result, the rats 
live 90% longer and then some 

436
00:23:48,200 --> 00:23:52,480
other group does that study. 
I know of an ad hoc unpublished 

437
00:23:52,880 --> 00:23:57,880
study on mice that showed a 92% 
extension of life, but nobody's 

438
00:23:57,880 --> 00:24:00,760
come forward and done that. 
We are in the process. 

439
00:24:00,760 --> 00:24:04,200
We are one of those unique 
supplement labs that actually 

440
00:24:04,200 --> 00:24:06,960
continues to do research and 
publish that research. 

441
00:24:06,960 --> 00:24:10,720
We actually, it's probably six 
months ago now, published with 

442
00:24:10,720 --> 00:24:13,520
the lead researcher of that 
initial rat study. 

443
00:24:13,720 --> 00:24:16,560
He's a doctor, Fathi Musa, out 
of the University of Paris. 

444
00:24:17,480 --> 00:24:20,040
We published that study. 
We have two other studies that 

445
00:24:20,040 --> 00:24:21,600
are complete. 
We're working on publishing 

446
00:24:21,600 --> 00:24:25,680
those and then one more study. 
And our goal at this point is to

447
00:24:25,680 --> 00:24:29,120
redo that initial RAT study with
some modifications. 

448
00:24:29,120 --> 00:24:33,600
We think we can do better than a
90% extension of life, but 

449
00:24:33,600 --> 00:24:36,960
that's the next step. 
In terms of human studies, I 

450
00:24:36,960 --> 00:24:40,720
estimate that there's more than 
40,000 people have tried this 

451
00:24:40,720 --> 00:24:44,960
product and probably 1000 people
have had it consistently. 

452
00:24:45,200 --> 00:24:49,240
I've been consistently taking 
this more than a teaspoon every 

453
00:24:49,240 --> 00:24:53,640
day since the beginning of 2018.
And there are certainly a number

454
00:24:53,640 --> 00:24:57,200
of people who are out there now 
in terms of studies. 

455
00:24:57,200 --> 00:25:00,480
I, I, I think I mentioned our 
most consistent testimonial is 

456
00:25:00,480 --> 00:25:03,280
people take it in the morning, 
They report mental focus and 

457
00:25:03,280 --> 00:25:06,280
energy during the day and then 
better sleep that night. 

458
00:25:06,640 --> 00:25:11,760
And I'm just going to kind of 
segue the, I'm not aware of 

459
00:25:12,040 --> 00:25:16,240
anything that you can take in 
the morning to positively impact

460
00:25:16,240 --> 00:25:19,080
sleep at night. 
Certainly if you exercise in the

461
00:25:19,080 --> 00:25:21,600
morning, that'll positively 
impact your sleep at night. 

462
00:25:21,600 --> 00:25:25,760
If you get exposure to the sun, 
it'll get your circadian rhythm 

463
00:25:25,760 --> 00:25:28,600
in line with the rising and 
falling of the sun and that will

464
00:25:28,600 --> 00:25:30,360
positively impact your sleep at 
night. 

465
00:25:30,720 --> 00:25:34,160
But to take something and 
positively impact your sleep is 

466
00:25:34,160 --> 00:25:37,080
really surprising. 
So that's one of the things with

467
00:25:37,080 --> 00:25:38,520
aura ring. 
I don't know if you've played 

468
00:25:38,520 --> 00:25:41,600
around with an aura ring, One of
the the better sleep trackers on

469
00:25:41,600 --> 00:25:43,960
the market. 
We roll my finger right now. 

470
00:25:44,640 --> 00:25:47,800
Right now, right And now are are
you like a data addict and you 

471
00:25:47,800 --> 00:25:50,640
check it every day or it's just 
from time to time or what? 

472
00:25:50,920 --> 00:25:52,720
What's your kind of status with 
the ordering? 

473
00:25:52,880 --> 00:25:55,200
Yeah, I mean, my ordering mostly
tells me that I need to take it 

474
00:25:55,200 --> 00:25:56,680
easy and I just keep proving it 
wrong. 

475
00:25:59,680 --> 00:26:02,960
Well, it's good to know how much
beyond what it's telling you you

476
00:26:02,960 --> 00:26:04,800
should do that you are doing. 
Exactly. 

477
00:26:06,680 --> 00:26:08,680
Well, it was wrong yesterday, so
it's wrong again today. 

478
00:26:09,600 --> 00:26:12,600
I, I ended up in contact 
through, through a podcast 

479
00:26:12,600 --> 00:26:16,040
connection with a, a doctor, 
Benjamin Smarr. 

480
00:26:16,320 --> 00:26:19,240
He's out of the University of 
California, San Diego. 

481
00:26:19,240 --> 00:26:22,400
And he was doing it was 
consulting for O-ring and we 

482
00:26:22,400 --> 00:26:24,720
were working on a sleep study. 
This is right before the 

483
00:26:24,720 --> 00:26:28,000
pandemic and he got pulled away 
because the aura ring is 

484
00:26:28,000 --> 00:26:30,520
actually pretty good at 
identifying if you're getting 

485
00:26:30,520 --> 00:26:32,760
sick, right? 
It can notice slight temperature

486
00:26:32,760 --> 00:26:34,720
differences. 
And so it was good at 

487
00:26:34,720 --> 00:26:37,480
identifying COVID. 
And so he just disappeared. 

488
00:26:37,480 --> 00:26:39,840
But we continued the study at 
this point. 

489
00:26:39,840 --> 00:26:41,400
And and actually, I need to talk
to my team. 

490
00:26:41,400 --> 00:26:42,840
I want to get more people 
through this. 

491
00:26:43,120 --> 00:26:45,680
At this point, we have 10 people
who have gone through the study.

492
00:26:46,920 --> 00:26:50,680
The study looks like this. 
We collect 10 days of survey 

493
00:26:50,680 --> 00:26:54,760
data and that survey data is how
hard was it to fall asleep? 

494
00:26:54,760 --> 00:26:57,560
How restless was your sleep? 
How good was your sleep and how 

495
00:26:57,560 --> 00:27:00,880
did you feel waking up? 
So we collect that 10 days of 

496
00:27:00,880 --> 00:27:04,240
data before they try the 
product, 10 days on the product,

497
00:27:04,440 --> 00:27:08,600
10 days off the product, and 
then 10 days back on it. 100% of

498
00:27:08,600 --> 00:27:11,720
the people in that trial, we 
won't call it a study. 

499
00:27:11,720 --> 00:27:13,200
I think that gives it too big of
a name. 

500
00:27:13,480 --> 00:27:17,560
But in that trial, 100% of the 
people reported better sleep 

501
00:27:17,920 --> 00:27:20,760
when they were on on the 
product. 

502
00:27:21,680 --> 00:27:23,880
Our next thing, the next thing 
that we're working on, because 

503
00:27:23,880 --> 00:27:26,720
this is, I mean, literally, I 
was just having a conversation 

504
00:27:26,960 --> 00:27:28,600
sitting here with my director of
research. 

505
00:27:29,680 --> 00:27:32,560
We met a guy at a biohacking 
conference. 

506
00:27:32,560 --> 00:27:36,680
His name is Lane, he's a 
practitioner, and he showed up 

507
00:27:36,680 --> 00:27:38,800
at our booth at A4M Longevity 
Fest. 

508
00:27:38,800 --> 00:27:40,840
I don't know if you happen to go
to either one of those. 

509
00:27:42,400 --> 00:27:45,280
So he shows up and he says, 
Chris, I've been given your 

510
00:27:45,280 --> 00:27:47,240
product to a number of my 
patients and I can. 

511
00:27:47,240 --> 00:27:50,400
And I took a video of it because
it was so profound for me, he 

512
00:27:50,400 --> 00:27:52,240
says. 
Chris, I don't care if they're 

513
00:27:52,600 --> 00:27:57,320
pre surgery, post surgery, male,
female, cardiovascular disease, 

514
00:27:57,320 --> 00:28:01,960
cancer, pre diabetes post. 
You know, with diabetes, your 

515
00:28:01,960 --> 00:28:07,320
product reduces C reactive 
protein dramatically in four to 

516
00:28:07,320 --> 00:28:10,240
six weeks. 
Now, C reactive protein is an 

517
00:28:10,280 --> 00:28:12,720
indicator of inflammation. 
And we can probably talk about 

518
00:28:12,720 --> 00:28:17,120
methods of action that is, is a 
very good indicator of 

519
00:28:17,120 --> 00:28:19,560
inflammation and something that 
you typically want to keep low. 

520
00:28:19,880 --> 00:28:22,680
He was talking about having a 
patient stuck at 9. 

521
00:28:22,960 --> 00:28:26,520
He started giving him our 
product and got him down to .9. 

522
00:28:26,760 --> 00:28:29,920
I literally just because we're, 
we're going to start doing a 

523
00:28:29,920 --> 00:28:32,240
trial and get some tests into 
people's hands. 

524
00:28:32,480 --> 00:28:35,200
I literally just did one minds 
.4. 

525
00:28:35,200 --> 00:28:38,000
Anything below 1 is exactly 
where you want to be. 

526
00:28:39,200 --> 00:28:42,440
And so we're that's going to be 
the next study that we do. 

527
00:28:42,960 --> 00:28:46,400
It'll first be an ad hoc study 
just to kind of test the waters,

528
00:28:46,400 --> 00:28:49,840
and then we'll go in and do. 
Our goal would be to do a 

529
00:28:50,040 --> 00:28:52,000
placebo-controlled, 
double-blind, you know, human 

530
00:28:52,000 --> 00:28:57,680
trial with, you know, 10, 
probably 15 people in that study

531
00:28:57,680 --> 00:29:01,000
on each side, you know, some 
receiving, some not, but blind. 

532
00:29:01,280 --> 00:29:03,880
And that would be measuring 
specifically C reactive protein 

533
00:29:03,880 --> 00:29:05,760
with that one teaspoon a day 
dosage. 

534
00:29:06,360 --> 00:29:09,360
Exactly, exactly. 
We would take AAC reactive 

535
00:29:09,360 --> 00:29:14,360
protein sample before or get the
actual test done and then they 

536
00:29:14,360 --> 00:29:16,760
would go on the product for 
probably two months, right at 

537
00:29:16,760 --> 00:29:20,600
two months and and once that 
eight weeks is up, we would get 

538
00:29:20,600 --> 00:29:22,680
another C reactive protein test 
to them. 

539
00:29:23,160 --> 00:29:25,640
They would take that test and 
then you know, we'll have some 

540
00:29:25,640 --> 00:29:28,000
interesting data. 
I'm still trying to get the data

541
00:29:28,000 --> 00:29:31,280
from Lane. 
He is super busy apparently, but

542
00:29:31,280 --> 00:29:33,120
I'm texting him and emailing 
him. 

543
00:29:33,560 --> 00:29:37,080
He has some data already and is 
confident in, in that video that

544
00:29:37,080 --> 00:29:39,160
he gave me, which is which is 
really exciting. 

545
00:29:39,160 --> 00:29:41,160
I mean, we, we can talk about 
method of action. 

546
00:29:41,880 --> 00:29:44,320
We have to be really careful 
when talking about method of 

547
00:29:44,320 --> 00:29:47,680
action in talking about 
inflammation, right? 

548
00:29:47,680 --> 00:29:49,920
And there's a good reason for 
that, I believe. 

549
00:29:50,560 --> 00:29:54,160
But we can talk about this 
possibility of reducing C 

550
00:29:54,160 --> 00:29:57,160
reactive protein, you know, 
consistently. 

551
00:29:57,720 --> 00:29:59,560
Yes, let's let's dive into the 
mechanism here. 

552
00:29:59,560 --> 00:30:03,160
So what what do you think is 
actually happening internally 

553
00:30:03,200 --> 00:30:05,240
when they consume this? 
Like what's happening 

554
00:30:05,240 --> 00:30:07,280
mechanistically in the cells? 
Like what is creating this 

555
00:30:07,280 --> 00:30:10,240
reduction in inflammation? 
Overall improvement in vitality?

556
00:30:10,840 --> 00:30:13,240
Yeah. 
If it's OK, I'm going to walk 

557
00:30:13,240 --> 00:30:16,680
you through my thought process 
because as we came to market in 

558
00:30:16,680 --> 00:30:19,800
2018, it was kind of my goal to 
dig in. 

559
00:30:19,960 --> 00:30:22,600
Hey, is a 90% extension of life 
a big deal? 

560
00:30:22,680 --> 00:30:25,080
Yes, it is. 
In fact the next best way to 

561
00:30:25,080 --> 00:30:28,160
live longer is called calorie 
restriction. 

562
00:30:28,160 --> 00:30:32,520
If you reduce your calorie 
consumption by 30% in multiple 

563
00:30:32,520 --> 00:30:36,120
animal models, which probably 
means in our model as humans 

564
00:30:36,120 --> 00:30:38,800
also, you can extend your life 
by 30%. 

565
00:30:39,560 --> 00:30:42,520
I call that the starve yourself 
1/3 to death diet. 

566
00:30:43,000 --> 00:30:45,240
Not many people want to sign up 
for that diet. 

567
00:30:45,240 --> 00:30:48,760
I don't know if they need. 
We need a new marketing PR 

568
00:30:48,760 --> 00:30:51,160
company. 
So that was my first thing. 

569
00:30:51,160 --> 00:30:54,960
Is this a big deal? 
90% extension in mammals is the 

570
00:30:54,960 --> 00:30:58,000
single longest result. 
And then next I start thinking 

571
00:30:58,000 --> 00:31:00,960
about methods of action. 
I mentioned our most consistent 

572
00:31:00,960 --> 00:31:04,080
testimonials. 
People talk talks about better 

573
00:31:04,080 --> 00:31:05,880
sleep. 
We all know that sleep is good 

574
00:31:05,880 --> 00:31:08,240
for our mental, physical and 
emotional well beings or like, 

575
00:31:08,240 --> 00:31:11,880
hey, if we're just helping them 
sleep, then that's going to have

576
00:31:11,880 --> 00:31:15,040
a positive impact on our health.
Then my next step further into 

577
00:31:15,040 --> 00:31:17,840
it was, OK, these rats live 90% 
longer. 

578
00:31:18,520 --> 00:31:21,200
What is the medical community 
think about aging, Right? 

579
00:31:22,040 --> 00:31:24,440
And most of it, not all of it, 
thinks of it in terms of an 

580
00:31:24,440 --> 00:31:26,960
oxidation and an inflammation 
process. 

581
00:31:26,960 --> 00:31:30,040
In fact, there's a word now 
called inflammation because 

582
00:31:30,040 --> 00:31:32,960
inflammation is such an aging 
process in our bodies. 

583
00:31:33,240 --> 00:31:36,080
And we can check both of those 
boxes, but I have to do it 

584
00:31:36,080 --> 00:31:38,480
carefully. 
So in terms of antioxidants, 

585
00:31:38,480 --> 00:31:43,240
there's an ad hoc study on the 
web showing us to be 172 times 

586
00:31:43,240 --> 00:31:46,720
more powerful than vitamin C. 
There's peer reviewed published 

587
00:31:46,720 --> 00:31:50,560
research showing us us to be 125
times more powerful than vitamin

588
00:31:50,560 --> 00:31:52,600
C. 
So absolutely can check the 

589
00:31:52,600 --> 00:31:54,640
antioxidant button. 
And I'm going to come back to 

590
00:31:54,640 --> 00:31:57,600
that one because we believe it 
does something special in the 

591
00:31:57,600 --> 00:32:00,400
mitochondria and and I'll dive 
into that. 

592
00:32:01,040 --> 00:32:04,560
The next is inflammation, and we
have to be careful with 

593
00:32:04,560 --> 00:32:08,320
inflammation because the FDA has
decided that talking about 

594
00:32:08,320 --> 00:32:11,080
inflammation, chronic 
inflammation, is the same as 

595
00:32:11,080 --> 00:32:14,440
talking about the diseases of 
inflammation, which are also the

596
00:32:14,440 --> 00:32:18,200
diseases of aging. 
Meaning if I say I reduce 

597
00:32:18,200 --> 00:32:22,960
inflammation, then I'm saying 
that I reduce Alzheimer's, 

598
00:32:22,960 --> 00:32:25,480
arthritis, cardiovascular 
disease, cancers. 

599
00:32:25,640 --> 00:32:28,200
Obviously, there's a lot of 
research that needs to go into 

600
00:32:28,200 --> 00:32:30,920
this before we can even start to
hint at that. 

601
00:32:31,520 --> 00:32:36,040
What we can say is that we 
reduce inflammation caused by 

602
00:32:36,120 --> 00:32:39,440
exercise, right? 
So you've definitely ignored 

603
00:32:39,440 --> 00:32:43,000
your aura ring and felt that 
inflammation in your body the 

604
00:32:43,000 --> 00:32:45,280
next day. 
Other people, maybe they've just

605
00:32:45,280 --> 00:32:48,040
walked longer than normal and 
felt that inflammation in their 

606
00:32:48,040 --> 00:32:51,280
body the next day. 
We absolutely can say we address

607
00:32:51,280 --> 00:32:53,760
that inflammation. 
We just can't say we address 

608
00:32:54,080 --> 00:32:57,720
chronic inflammation. 
I will add one last thing to to 

609
00:32:57,720 --> 00:33:02,040
the kind of inflammation story. 
We fit perfectly in an 

610
00:33:02,040 --> 00:33:04,760
anti-inflammatory diet. 
That's a diet associated with 

611
00:33:04,760 --> 00:33:07,720
the Blue zones. 
Those people tend to have 

612
00:33:07,720 --> 00:33:11,240
reduced incidences of stroke, 
tends to have reduced incidences

613
00:33:11,240 --> 00:33:13,720
of heart attacks and also tend 
to live longer. 

614
00:33:13,720 --> 00:33:16,880
So we fit in that diet and then 
I want to come back. 

615
00:33:16,880 --> 00:33:18,760
So that's that's kind of a broad
thing, right? 

616
00:33:18,760 --> 00:33:21,320
Great. 
We check inflammation with that 

617
00:33:21,320 --> 00:33:27,160
caveat and we check antioxidant.
Our current theory is I think 

618
00:33:27,160 --> 00:33:29,160
the strongest theory, theory and
the most compelling. 

619
00:33:29,160 --> 00:33:32,400
And I'm going to share some 
testimonials to kind of preface 

620
00:33:32,400 --> 00:33:34,600
this. 
We literally have head to toe 

621
00:33:34,600 --> 00:33:37,200
testimonials. 
We have people sharing with us 

622
00:33:37,320 --> 00:33:40,160
that hairs growing back, it's 
growing back original colour for

623
00:33:40,160 --> 00:33:43,720
some, not all, but for some. 
And we also have this kind of 

624
00:33:43,720 --> 00:33:47,360
the interesting one for toe. 
One of the guys that we work 

625
00:33:47,360 --> 00:33:50,120
with, he he at one point in his 
career was a Navy SEAL. 

626
00:33:50,360 --> 00:33:54,800
When he was five years old, a 
crab bit his big toe and split 

627
00:33:54,800 --> 00:33:58,080
his big toenail. 
From the age of 5 into the age 

628
00:33:58,080 --> 00:34:02,360
of 65, he had a split toenail. 
After he started taking our 

629
00:34:02,360 --> 00:34:06,800
product, his toenail healed. 
So we have head to toe 

630
00:34:06,800 --> 00:34:09,480
testimonials and I'm trying to 
find out, you know, does 

631
00:34:09,679 --> 00:34:13,920
anti-inflammatory, does 
antioxidant, you know, as we 

632
00:34:13,920 --> 00:34:16,600
kind of check those boxes, does 
that explain it? 

633
00:34:17,000 --> 00:34:19,880
And we ultimately arrived at 
what we call the boss theory 

634
00:34:20,360 --> 00:34:22,560
buffering oxidative stress 
system. 

635
00:34:22,560 --> 00:34:24,639
So I'm going to get a little 
technical and then I've got a 

636
00:34:24,639 --> 00:34:27,120
kind of fun analogy to wrap it 
all up. 

637
00:34:27,199 --> 00:34:31,520
So we know that the ESS 60 
molecule gets into the 

638
00:34:31,520 --> 00:34:33,280
mitochondria. 
We know from peer reviewed 

639
00:34:33,280 --> 00:34:36,159
published research that it's 
actually in the mitochondria. 

640
00:34:37,000 --> 00:34:40,960
We also know that this molecule,
even back in the 90s when it was

641
00:34:40,960 --> 00:34:44,960
discovered, can hold up to six 
negatively charged particles on 

642
00:34:44,960 --> 00:34:48,560
the exterior of that cage. 
So how does that fit with the 

643
00:34:48,560 --> 00:34:50,920
mitochondria? 
Well, we all know mitochondria 

644
00:34:50,920 --> 00:34:54,080
is the powerhouse of every cell.
Every cell in your body has 

645
00:34:54,080 --> 00:34:58,200
between 50 and 5000 
mitochondria, except your blood 

646
00:34:58,200 --> 00:35:01,920
cells, which have zero, and your
brain and nerve cells, which 

647
00:35:01,920 --> 00:35:04,640
have two million. 
That's how much energy our 

648
00:35:04,640 --> 00:35:07,640
nervous system uses compared to 
the rest of to our systems. 

649
00:35:08,880 --> 00:35:11,520
The mitochondria is the 
powerhouse, and just like any 

650
00:35:11,520 --> 00:35:13,880
powerhouse, it has negative 
byproducts. 

651
00:35:13,880 --> 00:35:16,360
If you think about a car going 
down the road, you've got 

652
00:35:16,360 --> 00:35:18,040
exhaust, that's the negative 
byproduct. 

653
00:35:18,040 --> 00:35:20,640
If you think about a power 
plant, you have a smokestack, 

654
00:35:20,640 --> 00:35:23,680
that's the negative byproduct. 
In the case of mitochondria, 

655
00:35:23,880 --> 00:35:27,720
it's reactive oxygen species. 
These are negatively charged 

656
00:35:27,720 --> 00:35:30,840
particles that do the oxidative 
damage, cause the oxidative 

657
00:35:30,840 --> 00:35:35,120
stress that we associate with. 
Hey, we need antioxidants for 

658
00:35:35,120 --> 00:35:37,640
this. 
Internal to the mitochondria. 

659
00:35:37,800 --> 00:35:41,360
You have two master 
antioxidants, glutathione and 

660
00:35:41,360 --> 00:35:44,040
melatonin, right? 
Melatonin is the sleep hormone. 

661
00:35:44,240 --> 00:35:48,280
Interesting that our product 
testimonial includes better 

662
00:35:48,280 --> 00:35:52,080
sleep. 
Their job is to react with these

663
00:35:52,080 --> 00:35:54,200
reactive oxygen species and 
neutralize them. 

664
00:35:54,720 --> 00:35:58,320
But we all know whether it's 
from a tough workout, whether 

665
00:35:58,320 --> 00:36:01,280
it's from the stress of a, you 
know, stressful e-mail, phone 

666
00:36:01,280 --> 00:36:03,880
call, whatever, that our 
mitochondria can get 

667
00:36:03,880 --> 00:36:06,440
overwhelmed. 
And that's when the problem 

668
00:36:06,440 --> 00:36:08,480
begins. 
That's when the reactive oxygen 

669
00:36:08,480 --> 00:36:11,880
species aren't managed by the 
glutathione or melatonin and 

670
00:36:11,880 --> 00:36:14,720
start running around like little
bumper cars, bumping into 

671
00:36:14,720 --> 00:36:17,560
things, rusting them, causing 
oxidative damage. 

672
00:36:17,840 --> 00:36:21,560
And that's a problem. 
But when that ESS 60 molecule is

673
00:36:21,560 --> 00:36:26,280
inside that that mitochondria, 
it can hold on to those reactive

674
00:36:26,280 --> 00:36:30,520
oxygen species so they do not do
any damage until that 

675
00:36:30,520 --> 00:36:33,760
mitochondria can replenish the 
glutathione and the melatonin 

676
00:36:33,920 --> 00:36:37,160
and then manage those reactive 
oxygen species appropriately. 

677
00:36:37,160 --> 00:36:39,160
So I have a fun analogy for 
this. 

678
00:36:40,080 --> 00:36:41,760
It's Mardi Gras. 
It's the end of Mardi Gras. 

679
00:36:41,760 --> 00:36:44,520
You're on Bourbon Street and you
have these drunk reactive oxygen

680
00:36:44,520 --> 00:36:47,600
species running around Bourbon 
Street, smashing windows, spray 

681
00:36:47,600 --> 00:36:50,240
painting things, whatever. 
And the New Orleans Police 

682
00:36:50,240 --> 00:36:53,680
Department, the glutathione and 
melatonin come in, handcuff 

683
00:36:53,680 --> 00:36:56,840
themselves to these reactive 
oxygen species and get them off 

684
00:36:56,840 --> 00:36:59,320
of Bourbon Street. 
But what does the New Orleans 

685
00:36:59,320 --> 00:37:01,920
Police Department do when 
they're overwhelmed? 

686
00:37:02,080 --> 00:37:05,640
They take these reactive oxygen 
species and they shove them into

687
00:37:05,640 --> 00:37:09,520
a Paddy wagon, or in this case, 
they attach them to the ESS 60 

688
00:37:09,520 --> 00:37:11,840
molecule so they can't do any 
damage. 

689
00:37:12,280 --> 00:37:15,280
And then when the New Orleans 
Police Department can replenish 

690
00:37:15,280 --> 00:37:18,120
the glutathione and melatonin, 
they can then handcuff 

691
00:37:18,120 --> 00:37:21,640
themselves to these reactive 
oxygen species and get them off 

692
00:37:21,640 --> 00:37:24,840
of Bourbon Street. 
And that's why we say the ESS 60

693
00:37:25,000 --> 00:37:28,520
molecule is the boss, a 
buffering, oxidation negative 

694
00:37:28,520 --> 00:37:30,600
stress system. 
Gotcha, gotcha. 

695
00:37:30,600 --> 00:37:33,280
OK. 
I'm following along And that is 

696
00:37:33,280 --> 00:37:36,240
pretty much, I mean like when 
you talk about longevity and 

697
00:37:36,240 --> 00:37:38,760
inflammation, I mean 
inflammation, reactive oxygen 

698
00:37:38,760 --> 00:37:42,040
species that that is pretty much
what everybody points to as the 

699
00:37:42,040 --> 00:37:45,960
primary drivers for, you know, 
adverse effects in its totality.

700
00:37:45,960 --> 00:37:49,640
So you can hinder that, then 
you're pretty much in the green.

701
00:37:50,880 --> 00:37:53,800
Yeah, it is. 
It is powerful as we start kind 

702
00:37:53,800 --> 00:37:57,360
of showing that we're reducing C
reactive protein. 

703
00:37:57,360 --> 00:37:59,280
I can share, I don't know if 
you've done any of these 

704
00:37:59,280 --> 00:38:03,640
biological age tests, but I did 
glycan age, which is really 

705
00:38:03,640 --> 00:38:08,280
glycation, really high glycans 
interact in your body also an 

706
00:38:08,280 --> 00:38:12,360
indication of inflammation. 
And I'm 55. 

707
00:38:12,880 --> 00:38:18,280
My glycan age test showed me to 
be 21 and I'm not sure if I 

708
00:38:18,280 --> 00:38:20,280
wanted to be younger because can
you still drink if your 

709
00:38:20,280 --> 00:38:26,600
biological age is under 21? 
But but so yeah, that is a good 

710
00:38:26,600 --> 00:38:30,800
indication that I am extremely 
low on inflammation. 

711
00:38:31,320 --> 00:38:34,360
Is there like a like Ald 50 to 
this that's known? 

712
00:38:37,680 --> 00:38:39,960
So the the you're, you're 
talking about how long it stays 

713
00:38:39,960 --> 00:38:41,760
in your in your system. 
Yeah. 

714
00:38:41,760 --> 00:38:44,760
Just like a concentration that 
creates adverse effects. 

715
00:38:44,760 --> 00:38:46,920
Is there any threshold to it, so
to speak? 

716
00:38:47,480 --> 00:38:48,840
Yeah. 
So sorry. 

717
00:38:48,880 --> 00:38:54,560
So we believe that the toxicity 
of our product is the same as 

718
00:38:54,560 --> 00:38:59,760
the toxicity of olive oil, which
would involve drowning, right? 

719
00:39:00,000 --> 00:39:02,120
So you can keep consuming olive 
oil. 

720
00:39:02,160 --> 00:39:03,640
At some point, you're just going
to throw it up, right? 

721
00:39:03,640 --> 00:39:06,760
You're going to get, you know, 
GI problems and you're just 

722
00:39:06,760 --> 00:39:08,880
going to throw it up because 
it's too much oil, your body 

723
00:39:08,880 --> 00:39:11,480
can't handle it. 
But it doesn't really have a 

724
00:39:11,480 --> 00:39:14,600
known toxicity level as far as 
we know. 

725
00:39:14,600 --> 00:39:17,680
And then and I'll just, I kind 
of brought it up our 

726
00:39:17,680 --> 00:39:21,720
understanding as this molecule 
is excreted in about 10 days 

727
00:39:21,720 --> 00:39:23,320
and, and something to support 
that. 

728
00:39:23,640 --> 00:39:28,800
My business coach shares that 
for 50 years he needed his alarm

729
00:39:28,800 --> 00:39:32,200
clock to wake up as soon as he 
started taking my vital C, he 

730
00:39:32,200 --> 00:39:36,480
wakes up before the alarm clock.
This is very true until he runs 

731
00:39:36,480 --> 00:39:38,640
out. 
And then in about 10 days later,

732
00:39:38,720 --> 00:39:41,160
he starts to need the alarm 
clock again until he starts 

733
00:39:41,160 --> 00:39:44,160
taking the product again. 
So that's when we think it's a, 

734
00:39:44,240 --> 00:39:45,880
it's about 10 days when it's 
excreted. 

735
00:39:46,240 --> 00:39:48,840
Gotcha. 
Meds, I would imagine of that, 

736
00:39:49,080 --> 00:39:51,480
you know, longer period of time 
is pretty much fully absorbed 

737
00:39:51,480 --> 00:39:52,920
and assimilated by that point. 
It's like you're really 

738
00:39:52,920 --> 00:39:55,280
excreting the same amount that 
you're putting in. 

739
00:39:56,160 --> 00:39:58,400
Yeah, it's, I think it's taking 
a while, yes. 

740
00:39:58,920 --> 00:40:02,920
So the studies on, you know, 
when does it pass through an, 

741
00:40:03,040 --> 00:40:07,440
an, an, an animal model, 
Typically rats, not necessarily 

742
00:40:07,440 --> 00:40:09,960
Wistar rats, but typically rats 
is 10 days. 

743
00:40:09,960 --> 00:40:11,680
So right. 
So they're collecting samples of

744
00:40:11,680 --> 00:40:16,120
the feces, looking for the ESS 
60 molecule and and kind of 

745
00:40:16,120 --> 00:40:18,640
approximating that it's all come
out in 10 days. 

746
00:40:19,000 --> 00:40:22,160
Was there any other telltale 
signs from that initial rodent 

747
00:40:22,160 --> 00:40:24,680
mount? 
Like was there any footnotes as 

748
00:40:24,680 --> 00:40:29,080
to how the the mice subjected to
the molecule slept comparatively

749
00:40:29,080 --> 00:40:31,480
to the control group or their 
appetite? 

750
00:40:31,480 --> 00:40:33,600
Was there an increase or 
decrease in overall consumption,

751
00:40:33,600 --> 00:40:36,840
anything like that? 
Well, obviously they, they were 

752
00:40:36,840 --> 00:40:40,960
closely monitored. 
There was no notation of, of, of

753
00:40:40,960 --> 00:40:42,400
sleep. 
They weren't even like, remember

754
00:40:42,400 --> 00:40:43,720
they thought they would be 
toxic. 

755
00:40:43,800 --> 00:40:46,440
So they were, they were cut. 
Frankly, if you're running a 

756
00:40:46,440 --> 00:40:49,560
toxicity study and you're 
publishing a paper, you hope all

757
00:40:49,560 --> 00:40:52,280
the rats die quickly so that you
can publish your paper quickly. 

758
00:40:53,600 --> 00:40:57,120
What I can say there is another 
really interesting aspect of the

759
00:40:57,120 --> 00:40:59,680
study. 
They injected some of the rats, 

760
00:40:59,680 --> 00:41:02,960
a separate group of the rats 
with carbon tetrachloride, which

761
00:41:02,960 --> 00:41:06,560
is a highly oxidative chemical 
that attacks the liver. 

762
00:41:07,720 --> 00:41:11,680
Only the ESS 60 and olive oil 
rats were able to recover from 

763
00:41:11,680 --> 00:41:15,480
that injection. 
The water rats and the olive oil

764
00:41:15,480 --> 00:41:17,840
rats died from that which is 
normal, which is what they 

765
00:41:17,840 --> 00:41:20,120
expect. 
But they were looking at what 

766
00:41:20,120 --> 00:41:22,440
are the protective effects on 
the liver, what are the 

767
00:41:22,520 --> 00:41:27,000
antioxidative effects in the 
liver and and they were profound

768
00:41:27,000 --> 00:41:29,800
in that study. 
So 100% of the the rats that 

769
00:41:29,800 --> 00:41:34,080
were subject to the toxin that 
had the ES66 were they survived.

770
00:41:35,160 --> 00:41:38,720
Well, what what I would say is 
the way that's that part of the 

771
00:41:38,720 --> 00:41:41,040
study is they inject them with 
carbon tetrachloride. 

772
00:41:41,240 --> 00:41:43,360
They wait some period of time, I
don't remember what that time 

773
00:41:43,360 --> 00:41:44,960
was. 
Then they euthanize them and 

774
00:41:44,960 --> 00:41:48,280
inspect the livers. 
And so they were all, you know, 

775
00:41:48,720 --> 00:41:52,920
the even the ones given ESS 60 
were not fully recovered, but 

776
00:41:52,920 --> 00:41:57,000
their livers were recovering, 
whereas the water and olive oil 

777
00:41:57,000 --> 00:42:00,000
rats were not recovering. 
Interesting, Interesting. 

778
00:42:00,320 --> 00:42:03,320
I wonder what the use case would
be here for like those suffering

779
00:42:03,320 --> 00:42:06,400
from, you know, late stage 
Alzheimer's dementia would look 

780
00:42:06,400 --> 00:42:10,560
like. 
Well, I, I personally, if it was

781
00:42:10,560 --> 00:42:14,120
my mom, I can make no claims, as
you can imagine, a personally, 

782
00:42:14,120 --> 00:42:18,040
if it was my mom and we have 
kind of relevant testimonials, 

783
00:42:18,040 --> 00:42:20,840
which because that's such a 
sensitive topic I don't want to 

784
00:42:20,840 --> 00:42:23,040
get into. 
If it was my mom, I would 

785
00:42:23,120 --> 00:42:28,000
probably be giving her 
tablespoons and you know, my dad

786
00:42:28,000 --> 00:42:33,880
has since passed, but I would be
giving her tablespoons just for 

787
00:42:34,360 --> 00:42:39,680
my belief, no research, my 
belief of the positive impact 

788
00:42:39,680 --> 00:42:42,600
that it probably has on 
inflammation. 

789
00:42:42,600 --> 00:42:44,120
So I'm trying to be very 
delicate. 

790
00:42:44,120 --> 00:42:46,400
Again, assume none of this will 
happen for you. 

791
00:42:46,920 --> 00:42:49,320
Dig into the research and you 
know we'll have a link at the 

792
00:42:49,320 --> 00:42:54,120
end, but I believe that there 
are significant and valuable 

793
00:42:54,120 --> 00:42:56,560
effects there. 
And that has there been any 

794
00:42:56,640 --> 00:42:59,960
anecdotal adverse effects that 
have come your way or have you 

795
00:42:59,960 --> 00:43:02,640
heard anything to the contrary? 
No. 

796
00:43:02,640 --> 00:43:08,840
So we, we get people regularly 
of all walks of life on all 

797
00:43:08,840 --> 00:43:12,680
sorts of medications We have no 
one has reported any adverse 

798
00:43:12,680 --> 00:43:15,200
side effects. 
And if you think about it, if 

799
00:43:15,200 --> 00:43:19,120
what it's doing is getting into 
the mitochondria and, and 

800
00:43:19,360 --> 00:43:22,360
remember, we're not necessarily 
supporting the mitochondria. 

801
00:43:22,360 --> 00:43:24,440
We're not, you know, enabling 
the mitochondria. 

802
00:43:24,600 --> 00:43:28,040
We're just thing kind of like as
a catalytic converter in your 

803
00:43:28,040 --> 00:43:32,040
car, reducing the negative 
output of the mitochondria and 

804
00:43:32,120 --> 00:43:34,640
we're not even doing that. 
We're just holding on to the 

805
00:43:34,640 --> 00:43:37,440
negative output that normally 
would have gone around and do 

806
00:43:37,440 --> 00:43:40,960
done damage. 
Like so you wouldn't expect to 

807
00:43:40,960 --> 00:43:43,640
see negative side effects. 
And and I can show there's one, 

808
00:43:43,680 --> 00:43:47,080
this is in a Petri Petri dish, 
which is, you know, kind of the 

809
00:43:47,080 --> 00:43:51,240
lowest level of studies that you
would lean on, But they took 

810
00:43:51,440 --> 00:43:55,320
cancer cells and healthy cells 
in a Petri dish and introduced 

811
00:43:55,320 --> 00:43:58,240
an anti cancer agent, which 
means a poison, right? 

812
00:43:58,240 --> 00:44:01,160
Your goal is to poison the 
cancer before the healthy cells.

813
00:44:01,640 --> 00:44:05,720
And in the presence of the ESS 
60 molecule, there was increased

814
00:44:05,720 --> 00:44:08,960
efficacy. 
So more cancer cells died and 

815
00:44:08,960 --> 00:44:14,520
there was less, less negative 
impact on the healthy cells in 

816
00:44:14,520 --> 00:44:16,560
the presence of the ESS 60 
molecule. 

817
00:44:16,960 --> 00:44:19,160
So these are, these are 
fascinating results. 

818
00:44:19,160 --> 00:44:23,560
We have a, we have a lot of work
to do on this, but it's pretty 

819
00:44:23,560 --> 00:44:25,240
amazing. 
I'm pretty excited to be where 

820
00:44:25,240 --> 00:44:27,480
I'm at. 
And and it's, you know, all of 

821
00:44:27,480 --> 00:44:31,880
this is in the book live longer 
and better and and excited that 

822
00:44:31,880 --> 00:44:34,040
I get to come on shows like 
yours and and share this 

823
00:44:34,040 --> 00:44:35,480
research. 
Yeah, no, for sure, man. 

824
00:44:35,480 --> 00:44:38,200
I'm I'm excited for you. 
Can you? 

825
00:44:38,480 --> 00:44:42,040
Can you elaborate a little bit 
on the production process 

826
00:44:42,040 --> 00:44:44,080
without getting any trade 
secrets away like anybody? 

827
00:44:44,440 --> 00:44:49,040
Like how is it produced? 
Yeah, so the reason it's so 

828
00:44:49,040 --> 00:44:55,080
expensive is you actually have 
to vaporize 2 graphite rods in 

829
00:44:55,080 --> 00:44:58,280
an inner environment in the 
absence of oxygen. 

830
00:44:58,280 --> 00:45:00,000
So you have to have a vacuum 
chamber. 

831
00:45:00,920 --> 00:45:03,520
Graphite is one of the hardest 
materials on the planet to 

832
00:45:03,520 --> 00:45:05,680
vaporize. 
So you have to use local 

833
00:45:05,680 --> 00:45:09,040
temperatures of the sun to get 
this molecule to to get the 

834
00:45:09,040 --> 00:45:12,920
graphite to vaporize. 
It's it when I say local 

835
00:45:12,920 --> 00:45:14,800
temperatures of the sun, there's
a site glass. 

836
00:45:15,080 --> 00:45:18,720
You have to have welders goggles
or you'll burn out your retina. 

837
00:45:18,960 --> 00:45:23,080
If you let that sun that that 
light shine on your chest, 

838
00:45:23,280 --> 00:45:25,760
you'll get a sunburn. 
So this is local temperatures of

839
00:45:25,760 --> 00:45:29,160
the sun. 
Now what comes out of that is a 

840
00:45:29,160 --> 00:45:31,320
soot, we call it a fullerenic 
soot. 

841
00:45:31,800 --> 00:45:36,320
And that fullerenic soot only 
has about 10% of fullerenes. 

842
00:45:37,240 --> 00:45:41,400
So 90% of that is garbage. 
So you have to separate the 90% 

843
00:45:41,400 --> 00:45:44,560
which is garbage. 
And now you take that 10% which 

844
00:45:44,560 --> 00:45:48,640
is not pure ESS 60, right? 
It's, it's multiple components 

845
00:45:48,640 --> 00:45:50,920
of different fullerenes. 
So now you have to separate that

846
00:45:51,080 --> 00:45:53,640
with a chromatography process, 
get that. 

847
00:45:53,640 --> 00:45:57,240
So you've isolated it to, we 
typically, well in health 

848
00:45:57,240 --> 00:46:03,520
applications, we use 99.99% pure
condition of the molecule, like 

849
00:46:03,520 --> 00:46:07,760
isolated molecule and and then 
you've got to mix it into oil. 

850
00:46:07,760 --> 00:46:11,880
It turns out this molecule does 
not dissolve in oil easily. 

851
00:46:11,880 --> 00:46:15,960
It takes three weeks to get the 
molecule to dissolve in oil. 

852
00:46:16,160 --> 00:46:19,320
I mean literally, if if you and 
I were like to brainstorm and we

853
00:46:19,320 --> 00:46:21,720
want to start a supplement 
company, we would probably stay 

854
00:46:21,720 --> 00:46:25,600
away from this one because the 
manufacturing process is so hard

855
00:46:25,640 --> 00:46:28,200
and challenging. 
And I'm assuming the the oil 

856
00:46:28,200 --> 00:46:31,920
it's just as its fat soluble it 
it just has a better absorption 

857
00:46:31,920 --> 00:46:34,760
rate bound to. 
The oil, so, so you can though 

858
00:46:35,120 --> 00:46:37,520
it is, there's a black powder 
when we're done, when it's fully

859
00:46:37,520 --> 00:46:40,120
processed, you can consume that 
black powder. 

860
00:46:40,120 --> 00:46:42,440
It's totally safe. 
But that black powder is not 

861
00:46:42,440 --> 00:46:45,720
water soluble. 
So you'll, there's very little 

862
00:46:45,720 --> 00:46:50,040
bioavailability and like most of
that like 99% you're just going 

863
00:46:50,040 --> 00:46:51,920
to excrete right away. 
By the way, I haven't, I haven't

864
00:46:51,920 --> 00:46:54,440
touched on this. 
This molecule is actually a 

865
00:46:54,440 --> 00:46:58,160
naturally occurring molecule. 
If you collect the soot from a 

866
00:46:58,160 --> 00:47:00,200
candle, right? 
So typically you would take a 

867
00:47:00,200 --> 00:47:03,320
cold steel plate, hold it over a
candle and you get that really 

868
00:47:03,320 --> 00:47:06,840
dark soot. 
That soot has parts per million 

869
00:47:06,840 --> 00:47:09,800
or parts per billion of the ESS 
60 molecule. 

870
00:47:10,200 --> 00:47:13,680
So we have all literally all of 
us have been exposed to this 

871
00:47:13,680 --> 00:47:16,720
molecule, but just that such 
minute quantities, right. 

872
00:47:16,720 --> 00:47:19,760
So this molecule has been with 
us through the eons. 

873
00:47:20,640 --> 00:47:24,520
We just haven't had enough to to
to actually get to dissolve. 

874
00:47:25,320 --> 00:47:28,960
So it's not water soluble when 
you take those crystals, right? 

875
00:47:28,960 --> 00:47:32,160
It's kind of like sugar crystals
or salt crystals and you put it 

876
00:47:32,160 --> 00:47:35,320
in the oil, those crystals 
breakdown and they get down to 

877
00:47:35,320 --> 00:47:38,960
the monomolecular layer. 
So each individual soccer ball 

878
00:47:39,000 --> 00:47:42,120
ESS 60 molecule is now floating 
around and you can imagine 

879
00:47:42,360 --> 00:47:45,400
that's almost infinitely more 
bioavailable. 

880
00:47:45,840 --> 00:47:51,080
And just for some kind of 
amazing stats, one drop of our 

881
00:47:51,080 --> 00:47:56,480
product has more than 400 times 
as many of the ESS 60 molecules 

882
00:47:56,560 --> 00:47:59,880
in it. 
One drop, then you have cells in

883
00:47:59,880 --> 00:48:04,000
your body. 
That's how small the molecule 

884
00:48:04,000 --> 00:48:07,720
is, right, 'cause we have 
trillions of cells, one drop has

885
00:48:07,720 --> 00:48:12,040
400 plus times more of the 
molecule than you have cells in 

886
00:48:12,040 --> 00:48:13,000
your body. 
Wow. 

887
00:48:14,000 --> 00:48:16,680
So what what do you think the 
the the roadblocks have been 

888
00:48:16,680 --> 00:48:18,520
like? 
Why has this not just taken the 

889
00:48:18,520 --> 00:48:20,440
world by storm and become 
mainstream? 

890
00:48:20,480 --> 00:48:22,840
Is it just all the bureaucratic 
red tape from the FDA? 

891
00:48:23,480 --> 00:48:28,280
Well, I, I, I, I, I think that 
the FDA doesn't necessarily hurt

892
00:48:28,280 --> 00:48:30,520
or, or help us in this 
situation, right? 

893
00:48:30,960 --> 00:48:33,960
We're, we are having to figure 
out how to navigate those waters

894
00:48:34,080 --> 00:48:36,680
appropriately. 
And like I said, cross the TS 

895
00:48:36,680 --> 00:48:38,840
and dot. 
The IS, I think the biggest 

896
00:48:38,920 --> 00:48:42,960
hindrance is that, that there's,
there's no patents available 

897
00:48:42,960 --> 00:48:45,040
here, right? 
You cannot patent this material.

898
00:48:45,280 --> 00:48:50,120
The lifetime has passed that you
could patent it. 

899
00:48:50,920 --> 00:48:54,560
And so big pharma is not going 
to get into this. 

900
00:48:55,360 --> 00:48:57,720
It doesn't mean that we won't 
get it in, you know, make it 

901
00:48:57,720 --> 00:48:59,680
ubiquitous. 
I think we're doing that. 

902
00:48:59,680 --> 00:49:03,120
We're going to do that. 
You also have a couple other 

903
00:49:03,120 --> 00:49:04,880
challenges, which I think are 
are fascinating. 

904
00:49:05,120 --> 00:49:08,120
The the the the strongest 
research, right? 

905
00:49:08,360 --> 00:49:10,200
And, and again, it's in West are
rats. 

906
00:49:10,200 --> 00:49:12,240
So there's, you know, some 
caveats there. 

907
00:49:12,240 --> 00:49:14,040
And some people were like, I 
don't care, I'm not going to 

908
00:49:14,040 --> 00:49:15,600
take it. 
And I respect that. 

909
00:49:15,840 --> 00:49:18,920
I look at the results that I 
have, I look at the, that study 

910
00:49:18,920 --> 00:49:20,440
and I think it makes a lot of 
sense. 

911
00:49:21,040 --> 00:49:25,520
But that's about longevity. 
I, I actually did a longevity 

912
00:49:25,520 --> 00:49:27,520
summit. 
I interviewed 55 experts in 

913
00:49:27,520 --> 00:49:31,880
longevity, including, you know, 
Ben Greenfield, Dave Asprey, 

914
00:49:32,000 --> 00:49:35,360
Stephen Gundry. 
And one of the things that came 

915
00:49:35,360 --> 00:49:38,840
clear out of that longevity 
summit and, and one of, let me 

916
00:49:38,840 --> 00:49:40,760
start here. 
So often when I tell people 

917
00:49:40,760 --> 00:49:43,560
about the study where the rats 
live longer, I get 2 responses. 

918
00:49:44,280 --> 00:49:46,920
The first response is, if 
they're New Yorkers, they're 

919
00:49:46,920 --> 00:49:49,080
like, why would we want rats to 
live longer? 

920
00:49:49,360 --> 00:49:52,280
Chris, you're an evil person for
even bringing this up. 

921
00:49:52,280 --> 00:49:54,360
You need to bury that research, 
right? 

922
00:49:54,360 --> 00:49:57,840
That's obviously facetious. 
And then the response from a lot

923
00:49:57,840 --> 00:50:00,640
of other people is, why would I 
want to live longer? 

924
00:50:01,360 --> 00:50:04,880
And when I interviewed the 55 
experts, I asked every one of 

925
00:50:04,880 --> 00:50:08,680
these longevity experts, how 
long do you intend to live and 

926
00:50:08,680 --> 00:50:11,760
how long can humans live? 
Do you believe that humans can 

927
00:50:11,760 --> 00:50:15,240
live? 
And only three of the 55 experts

928
00:50:15,280 --> 00:50:20,520
gave the same number because 
people currently cannot separate

929
00:50:20,680 --> 00:50:24,320
living longer from living 
infirmed, right? 

930
00:50:24,480 --> 00:50:27,760
So when they say why would I 
want to live longer, what 

931
00:50:27,760 --> 00:50:30,600
they're really saying is why 
would I want to live longer in 

932
00:50:30,600 --> 00:50:34,360
an infirmed state? 
And I have very little arguments

933
00:50:34,360 --> 00:50:36,680
for that. 
But if I change the question 

934
00:50:36,680 --> 00:50:39,080
like, hey, Robert, if you have 
the same mental capacity that 

935
00:50:39,080 --> 00:50:41,720
you have today and you have the 
same physical capacity that you 

936
00:50:41,720 --> 00:50:44,720
have today, would you then be 
interested in living longer? 

937
00:50:44,920 --> 00:50:48,480
And that really shifts it. 
So the thing that really is 

938
00:50:48,480 --> 00:50:51,960
amazing about this in the 
research is something that most 

939
00:50:51,960 --> 00:50:53,720
people are not that interested 
in. 

940
00:50:54,680 --> 00:50:57,000
That's one of the problems. 
Yeah, it is. 

941
00:50:57,000 --> 00:51:00,240
It is peculiar, man. 
Like people, they, I mean, 

942
00:51:00,680 --> 00:51:03,360
there's so much that we know now
about how to hedge the bets in 

943
00:51:03,360 --> 00:51:05,360
your favor for living a more 
vibrant life. 

944
00:51:05,360 --> 00:51:08,760
And yet so few people capitalize
on that, like simply 

945
00:51:08,760 --> 00:51:11,120
prioritizing sleep, eating 
better food, moving your body 

946
00:51:11,120 --> 00:51:13,080
more like just the bare bones 
basic. 

947
00:51:13,160 --> 00:51:15,680
People are hesitant to do those 
simple things. 

948
00:51:15,680 --> 00:51:18,280
It's it's, it's a strange world 
we live in, man. 

949
00:51:20,240 --> 00:51:23,800
I I agree. 
But I this, this is promising 

950
00:51:23,800 --> 00:51:27,160
though, especially when you when
it comes to like, I like it from

951
00:51:27,160 --> 00:51:29,240
a prophylactic standpoint. 
Like if you're, I mean, 

952
00:51:29,720 --> 00:51:33,160
incorporating a teaspoon of 
olive oil into your day is is no

953
00:51:33,480 --> 00:51:37,120
big ask by any means, but from 
an acute setting that I mean, I 

954
00:51:37,120 --> 00:51:40,040
feel like there's got it. 
I feel like the first trials 

955
00:51:40,040 --> 00:51:42,600
done, I think the the C reactive
protein would be incredibly 

956
00:51:42,600 --> 00:51:44,800
insightful. 
But I feel like with the, you 

957
00:51:44,800 --> 00:51:47,840
know, acute nature of some of 
these, you know, neurological 

958
00:51:47,840 --> 00:51:50,920
declines obviously that have 
taken place over a lifetime. 

959
00:51:50,920 --> 00:51:54,040
But the acute setting, you know 
in those later phases like 

960
00:51:54,040 --> 00:51:58,880
seeing how that shakes out with 
this as an input as a variable 

961
00:51:59,040 --> 00:52:01,520
would be eye opening to say the 
least. 

962
00:52:02,560 --> 00:52:05,440
Yeah, absolutely. 
I think, I think that there's, 

963
00:52:05,440 --> 00:52:08,080
there's so much opportunity and 
maybe that's some of, you know, 

964
00:52:08,440 --> 00:52:11,400
of, of the challenges we've got,
you know, limited budget and I'm

965
00:52:11,400 --> 00:52:14,360
trying to manage what are the 
paths that are going to have, 

966
00:52:14,560 --> 00:52:17,000
you know, the quickest response 
so that that we can then get 

967
00:52:17,000 --> 00:52:19,880
this into more hands. 
But I would like to share, I 

968
00:52:19,880 --> 00:52:23,000
think, you know, for you and 
your audience, right, you're 

969
00:52:23,080 --> 00:52:27,640
about pushing your body. 
I've got 1 testimonial that I 

970
00:52:27,640 --> 00:52:29,680
think is pretty phenomenal. 
Yeah, what you get. 

971
00:52:30,640 --> 00:52:34,960
So one of the guys, he actually 
works booths with us because he 

972
00:52:34,960 --> 00:52:38,200
loves our product so much and 
his name is Anthony Kunkel and 

973
00:52:38,200 --> 00:52:40,920
he's a two time US ultra running
champion. 

974
00:52:41,000 --> 00:52:42,200
Yeah, I've had. 
Him on the podcast. 

975
00:52:42,200 --> 00:52:43,120
He and I are pretty good 
friends. 

976
00:52:43,880 --> 00:52:45,040
OK, Yeah, Yeah. 
No. 

977
00:52:45,040 --> 00:52:49,240
So he loves our product. 
I I need to, I need to, I need 

978
00:52:49,240 --> 00:52:50,560
to counsel with him. 
Hey, you should have mentioned 

979
00:52:50,560 --> 00:52:53,160
our product. 
Yeah, he's a good, but he. 

980
00:52:54,000 --> 00:52:57,760
Yeah, and and so you know how 
analytical he is too, right? 

981
00:52:57,760 --> 00:52:59,880
He's not just a guy who's like, 
let me try this and see what 

982
00:52:59,880 --> 00:53:01,720
happens. 
No, he's like, let me document 

983
00:53:01,720 --> 00:53:02,680
it. 
Let me get off of it. 

984
00:53:02,680 --> 00:53:04,120
Did you get that impression from
him? 

985
00:53:04,320 --> 00:53:06,160
Yeah, yeah, I had him out here. 
I lived with him. 

986
00:53:06,160 --> 00:53:09,520
We went for a run together. 
He was actually in the faster 

987
00:53:09,520 --> 00:53:11,920
study, Volex, faster study way 
back in the day when it was 

988
00:53:11,920 --> 00:53:15,720
first, you know, presented. 
So yeah, he knows his stuff. 

989
00:53:16,440 --> 00:53:19,640
Yeah, yeah, he's super 
analytical and, and my first 

990
00:53:19,640 --> 00:53:22,320
conversation with him I thought 
was was fascinating. 

991
00:53:22,880 --> 00:53:25,320
He said, Chris, I, I started 
taking one teaspoon of your 

992
00:53:25,320 --> 00:53:27,680
formula. 
I didn't really notice anything.

993
00:53:27,680 --> 00:53:31,280
And then I tripled the serving 
and I was like, wow, this could 

994
00:53:31,280 --> 00:53:35,120
be the difference between having
running as a hobby and having 

995
00:53:35,120 --> 00:53:39,320
running as a career. 
And he's cycled on off. 

996
00:53:39,320 --> 00:53:41,840
It's, you know, he starts on our
MCT for kind of weight 

997
00:53:41,840 --> 00:53:44,000
management because he's running 
so far, you got to be super 

998
00:53:44,000 --> 00:53:46,280
lean. 
Then ends up on our olive oil 

999
00:53:46,280 --> 00:53:48,200
product because it has a higher 
concentration. 

1000
00:53:48,960 --> 00:53:53,000
And what he says is I don't 
believe that it speeds recovery.

1001
00:53:53,400 --> 00:53:56,600
I believe that it prevents 
damage in the 1st place. 

1002
00:53:57,160 --> 00:54:01,160
And the reason he said that is 
because on the last five miles 

1003
00:54:01,160 --> 00:54:05,560
of A50 mile run, a phrase you 
don't hear very often where 

1004
00:54:05,560 --> 00:54:08,560
strength and stability used to 
be a problem, they're not a 

1005
00:54:08,560 --> 00:54:10,600
problem. 
And he also kind of draws this 

1006
00:54:10,600 --> 00:54:12,880
parallel. 
If it's speeds recovery, then 

1007
00:54:12,880 --> 00:54:16,200
my, you know, whatever 11 day 
recovery is now 5 days. 

1008
00:54:16,400 --> 00:54:20,800
But he's just coming out of 30 
mile runs, waking up, you know, 

1009
00:54:20,920 --> 00:54:25,080
going to bed feeling wrecked. 
You know, he even described one 

1010
00:54:25,080 --> 00:54:26,200
to me. 
He was like, I went to the 

1011
00:54:26,200 --> 00:54:29,360
bathroom in the middle of the 
day of the night, you know, I 

1012
00:54:29,360 --> 00:54:32,720
feel pretty wrecked, but I wake 
up the next morning and I can 

1013
00:54:32,720 --> 00:54:37,080
actually train again. 
So this is somebody who's 

1014
00:54:37,080 --> 00:54:40,960
pushing their mitochondria to 
the mitochondrial limit, 

1015
00:54:40,960 --> 00:54:45,560
whatever that is, he's doing it 
and and reaping some some really

1016
00:54:45,560 --> 00:54:48,320
or reporting some good benefits 
from from our product. 

1017
00:54:48,520 --> 00:54:50,080
Yeah, that that's super 
impressive, man. 

1018
00:54:50,080 --> 00:54:52,800
I mean, I, I, I put him in high 
regard, so I'll definitely have 

1019
00:54:52,800 --> 00:54:55,440
to talk to him about it. 
And he's no, I mean, he's no 

1020
00:54:55,440 --> 00:54:57,800
stranger to hard work and long 
miles. 

1021
00:54:57,800 --> 00:54:59,800
So I mean, if he's saying that, 
that stands for something. 

1022
00:55:00,680 --> 00:55:04,560
Yeah, he, he's amazing. 
I was so lucky he was running. 

1023
00:55:04,600 --> 00:55:08,360
So we're in Houston and my wife 
and I have often run the Houston

1024
00:55:08,360 --> 00:55:10,400
half marathon and he was going 
to come down and run a marathon.

1025
00:55:10,400 --> 00:55:12,040
It was like, man, just come stay
with us. 

1026
00:55:12,760 --> 00:55:15,880
It was so cool to have him, you 
know, hang out with my kids A2 

1027
00:55:15,880 --> 00:55:19,000
time US ultra running champion. 
You know who just is wired 

1028
00:55:19,000 --> 00:55:22,200
different, right? 
It's so cool to be around people

1029
00:55:22,200 --> 00:55:25,440
who are wired different. 
And what a what a joy we have. 

1030
00:55:25,440 --> 00:55:26,920
We have a great time when we get
together. 

1031
00:55:26,920 --> 00:55:28,440
I I consider him a really good 
friend. 

1032
00:55:28,560 --> 00:55:30,920
Yeah, No, that's awesome, man. 
Very cool, very cool. 

1033
00:55:31,280 --> 00:55:33,120
Well, what, what what's in the 
pipeline for you, man? 

1034
00:55:33,120 --> 00:55:34,680
You're doing these conferences, 
you're going to these 

1035
00:55:34,680 --> 00:55:37,120
conventions. 
What, what's what's the next? 

1036
00:55:37,440 --> 00:55:38,800
What's the bottleneck coat in 
your back? 

1037
00:55:38,800 --> 00:55:39,880
And what? 
What's the next thing in the 

1038
00:55:39,880 --> 00:55:42,560
queue? 
Yeah, I think, well, you know, 

1039
00:55:42,800 --> 00:55:46,360
from a marketing side, we're 
working on how do we consolidate

1040
00:55:46,360 --> 00:55:50,920
our messaging, how do we get our
messaging to, to a broader 

1041
00:55:50,920 --> 00:55:52,480
audience, right. 
Cuz if we're just doing 

1042
00:55:52,480 --> 00:55:55,240
longevity, there is an audience 
and they'll listen and they'll 

1043
00:55:55,240 --> 00:55:59,040
actually be interested in the 
story and then they'll, you 

1044
00:55:59,040 --> 00:56:01,160
know, they'll try the product 
and, and reap the benefits. 

1045
00:56:01,840 --> 00:56:05,160
But we really kind of to get 
more mainstream, we need to be 

1046
00:56:05,160 --> 00:56:08,160
talking about the focus and 
energy aspect of it, the 

1047
00:56:08,160 --> 00:56:12,120
separate sleep aspect, which I 
think is, really has a, has the 

1048
00:56:12,120 --> 00:56:13,880
strongest potential. 
So we're, you know, we're 

1049
00:56:13,880 --> 00:56:15,840
working on marketing strategies 
around that. 

1050
00:56:16,560 --> 00:56:19,920
I'm continuing to get onto big 
shows like yours. 

1051
00:56:20,320 --> 00:56:23,360
Share the message. 
I think it's a compelling 

1052
00:56:23,360 --> 00:56:26,400
message. 
And, and, and then going to 

1053
00:56:26,400 --> 00:56:28,520
these conferences, we hadn't 
been going to conferences. 

1054
00:56:28,520 --> 00:56:32,200
We just started last year. 
In fact, the first conference I 

1055
00:56:32,200 --> 00:56:36,720
ever went to was the Biohacker 
Expo in Miami and we're about to

1056
00:56:36,720 --> 00:56:38,760
go to that. 
That's at the end of February. 

1057
00:56:39,240 --> 00:56:46,000
I just interviewed her recently,
Sandy Martin, and she's she's 

1058
00:56:46,000 --> 00:56:48,640
got a great story about how she 
got into biohacking and then 

1059
00:56:48,640 --> 00:56:50,640
started this conference. 
She used to, she used to 

1060
00:56:50,640 --> 00:56:53,640
actually put on Comic Con, so 
she knows how to run big events.

1061
00:56:54,280 --> 00:56:56,200
So I'm looking forward to going 
into that one. 

1062
00:56:56,720 --> 00:57:02,040
We're also going to Tim Gray, 
the, you know, UK's greatest 

1063
00:57:02,040 --> 00:57:04,280
biohacker, his moniker or 
something like that. 

1064
00:57:04,600 --> 00:57:08,680
He's been having an event called
Health Optimization Summit in 

1065
00:57:08,680 --> 00:57:10,360
the UK. 
He's finally bringing it to the 

1066
00:57:10,520 --> 00:57:13,760
US That's in Austin. 
And then Dave Asprey's 

1067
00:57:13,840 --> 00:57:15,720
biohacking conference will be 
going to that. 

1068
00:57:15,720 --> 00:57:17,840
So that's kind of our, our plan 
there. 

1069
00:57:17,840 --> 00:57:21,400
If you've got any ideas, if you 
can lend any sort of help, 

1070
00:57:21,880 --> 00:57:26,080
connect me with anyone to to, to
get this into more hands, I'm 

1071
00:57:26,240 --> 00:57:29,080
you know, I'm all ears. 
You ought to go to that Hack 

1072
00:57:29,080 --> 00:57:31,000
your Health conference in 
November in Florida. 

1073
00:57:31,000 --> 00:57:33,400
I'll, I'll be speaking at that 
when it's typically, it was 

1074
00:57:33,560 --> 00:57:37,520
previously always done in Austin
and it was Keto Con, but they've

1075
00:57:37,520 --> 00:57:39,960
rebranded to Hacker Health. 
They'll be in Florida this year 

1076
00:57:39,960 --> 00:57:42,120
in November, but that might be a
good one for you to check out 

1077
00:57:42,120 --> 00:57:43,200
too. 
And I'll be speaking. 

1078
00:57:43,200 --> 00:57:43,440
Here. 
Yeah. 

1079
00:57:43,440 --> 00:57:45,040
I saw that you had spoken at 
Keto Con. 

1080
00:57:45,200 --> 00:57:47,080
You probably know Ben Azadi, 
right? 

1081
00:57:47,160 --> 00:57:50,240
Yeah, yeah, we're good friends. 
Yeah, he's, he's a, he's a great

1082
00:57:50,240 --> 00:57:51,200
guy. 
I'm going to, I think I'm doing 

1083
00:57:51,200 --> 00:57:54,480
IG live here soon to promote his
episode coming out. 

1084
00:57:55,320 --> 00:57:57,640
Yeah, you know, that wasn't on 
my radar and it should be. 

1085
00:57:58,040 --> 00:58:01,840
It was unfortunate this last 
year that it was in, it was the 

1086
00:58:01,840 --> 00:58:05,560
same weekend as Dave Asprey's 
biohacking conference. 

1087
00:58:05,560 --> 00:58:08,480
So maybe they've fixed that and 
and I can get to both of them. 

1088
00:58:08,640 --> 00:58:10,000
Yeah, they don't have overlap 
now. 

1089
00:58:10,000 --> 00:58:12,600
So they're they're not 
competitive in that regard. 

1090
00:58:12,600 --> 00:58:13,960
So yeah, I would love to see at 
a conference, man. 

1091
00:58:14,760 --> 00:58:16,080
That would be, that would be 
super cool. 

1092
00:58:16,080 --> 00:58:21,320
Yeah, yeah, yeah. 
I'm, I'm, I'm absolutely about 

1093
00:58:21,320 --> 00:58:24,760
how do I get in front of people 
who are interested in the story 

1094
00:58:24,760 --> 00:58:27,720
or would be interested in the 
story and then, you know, tell 

1095
00:58:27,720 --> 00:58:30,120
the story and if it, if it works
for them, great. 

1096
00:58:30,120 --> 00:58:32,840
One, one of the unique things 
about my situation, I think, 

1097
00:58:33,160 --> 00:58:35,360
think I, I hopefully did a good 
job of sharing this. 

1098
00:58:35,520 --> 00:58:38,240
I never, not only did I not want
to be in the supplement 

1099
00:58:38,240 --> 00:58:40,720
industry, I actually tried not 
to get into the supplement 

1100
00:58:40,720 --> 00:58:43,200
industry. 
So if somebody looks at it and 

1101
00:58:43,200 --> 00:58:44,320
goes, you know, it's just a rat 
study. 

1102
00:58:44,320 --> 00:58:46,680
It's not for me. 
I, I'm not personally offended. 

1103
00:58:46,680 --> 00:58:49,680
I didn't, you know, go into a 
lab and create this stuff. 

1104
00:58:49,960 --> 00:58:51,080
You know, I describe it this 
way. 

1105
00:58:51,080 --> 00:58:53,680
I think, I think people 
typically get into the 

1106
00:58:53,680 --> 00:58:56,200
supplement industry one of two 
ways. 

1107
00:58:57,040 --> 00:58:59,720
The first is they wake up, 
decide they want to make a lot 

1108
00:58:59,720 --> 00:59:01,080
of money. 
They decide they're going to do 

1109
00:59:01,080 --> 00:59:03,720
with this supplements. 
And I have no problem with 

1110
00:59:03,720 --> 00:59:06,600
people making a lot of money. 
It's just not how I ended up 

1111
00:59:06,600 --> 00:59:08,880
here. 
And then the other is, you know,

1112
00:59:09,160 --> 00:59:11,200
the, the the classic pain to 
passion, right? 

1113
00:59:11,200 --> 00:59:14,640
Like they've got the health 
challenges of a loved one or of 

1114
00:59:14,640 --> 00:59:17,240
themselves. 
They dig into the research, they

1115
00:59:17,240 --> 00:59:20,080
figure out an answer and now 
they want to save the world. 

1116
00:59:20,480 --> 00:59:23,680
Hopefully you understand, I'm 
not against people saving the 

1117
00:59:23,680 --> 00:59:25,880
world. 
I just didn't end up here. 

1118
00:59:25,880 --> 00:59:29,400
I've been manufactured acturing 
this crazy ESS 60 molecule. 

1119
00:59:29,520 --> 00:59:32,920
They thought it would be toxic 
and instead of being toxic, it 

1120
00:59:32,920 --> 00:59:34,920
was, you know, extended life by 
90%. 

1121
00:59:35,080 --> 00:59:39,480
And now I'm just trying to be a 
Good Shepherd of of the product 

1122
00:59:39,480 --> 00:59:42,000
and and get the information to 
as many people as possible. 

1123
00:59:42,240 --> 00:59:44,280
Yeah, I mean, if your, if your 
motives are pure, man, I mean, 

1124
00:59:44,280 --> 00:59:46,360
that speaks volumes and that 
holds true. 

1125
00:59:46,360 --> 00:59:47,880
And that that's what it should 
be like. 

1126
00:59:47,880 --> 00:59:50,800
I mean, I got into a food 
production company with no 

1127
00:59:50,800 --> 00:59:51,960
intention of making a product 
either. 

1128
00:59:51,960 --> 00:59:54,200
I was just scratching my own 
itch and it became what it is 

1129
00:59:54,200 --> 00:59:55,880
today. 
And I feel like when you've got 

1130
00:59:55,880 --> 00:59:59,240
that kind of origin story, just 
holds more weight because people

1131
00:59:59,240 --> 01:00:00,480
can relate with it better, you 
know? 

1132
01:00:01,160 --> 01:00:03,440
Yeah, yeah. 
And it's and it's of pure heart.

1133
01:00:03,440 --> 01:00:05,680
So that's that's amazing. 100% 
ma'am. 

1134
01:00:05,960 --> 01:00:07,440
Well, awesome. 
I'm super excited for what you 

1135
01:00:07,440 --> 01:00:09,400
got cooking. 
Where do people go to find out 

1136
01:00:09,400 --> 01:00:11,840
more about you, The product, the
research, all that good stuff? 

1137
01:00:12,440 --> 01:00:17,000
Excellent, so we made a URL for 
your audience. 

1138
01:00:17,200 --> 01:00:22,760
So it's my vital CC as in 
carbon, so my vital c.com/keto 

1139
01:00:22,760 --> 01:00:25,120
Savage in case unless you wanted
something else. 

1140
01:00:25,360 --> 01:00:27,400
That's fine. 
Yeah, good. 

1141
01:00:27,400 --> 01:00:32,760
So my vital c.com/keto Savage, 
on that page they will find a 

1142
01:00:32,760 --> 01:00:35,320
coupon code for $15 off their 
original order. 

1143
01:00:35,320 --> 01:00:37,960
So don't go to the homepage, go 
to the Keto Savage page. 

1144
01:00:38,800 --> 01:00:43,520
Let me share a couple of things.
We have 3 oils, olive oil, MC, 

1145
01:00:43,800 --> 01:00:47,480
avocado oil and MCT oil. 
We always recommend the olive 

1146
01:00:47,480 --> 01:00:50,760
oil for two reasons. 
The 1st is we're a science based

1147
01:00:50,760 --> 01:00:54,480
organization and all the 
sciences on olive oil, the ESS 

1148
01:00:54,480 --> 01:00:56,680
60 molecule in olive oil. 
So that's the first 

1149
01:00:56,680 --> 01:00:59,160
recommendation. 
The second reason we recommend 

1150
01:00:59,160 --> 01:01:01,920
it is there's a higher 
concentration of the ESS 60 

1151
01:01:01,920 --> 01:01:04,600
molecule in olive oil versus the
other three. 

1152
01:01:04,600 --> 01:01:09,520
There's .8 about .8kg per 
milliliter in olive oil, about 

1153
01:01:09,520 --> 01:01:13,160
.6 in avocado, and about .3 in 
MCT. 

1154
01:01:14,000 --> 01:01:16,240
I'll share kind of what I tend 
to do. 

1155
01:01:16,520 --> 01:01:19,600
My coffee is like a bulletproof 
coffee kind of thing. 

1156
01:01:19,600 --> 01:01:23,960
Bulletproof coffee typically has
MCT and ghee or purified butter.

1157
01:01:24,120 --> 01:01:26,680
I don't want that purified 
butter calories, so I don't do 

1158
01:01:26,680 --> 01:01:29,640
that. 
But I do take our MCT in the 

1159
01:01:29,640 --> 01:01:32,000
coffee while that's blending 
because it's water and oil. 

1160
01:01:32,000 --> 01:01:35,280
You want to blend it, and that's
about a teaspoon and 1/2 of the 

1161
01:01:35,280 --> 01:01:37,320
MCT. 
I take a teaspoon and a half of 

1162
01:01:37,320 --> 01:01:39,640
our olive oil while that's 
happening, while that's 

1163
01:01:39,640 --> 01:01:41,960
blending. 
And then for lunch, if I'm 

1164
01:01:41,960 --> 01:01:45,360
having a salad, I'll often have 
our avocado product on it. 

1165
01:01:45,600 --> 01:01:47,920
But if you're wondering, just do
the olive oil. 

1166
01:01:48,320 --> 01:01:49,840
Nice. 
Next thing, olive oil tastes 

1167
01:01:49,840 --> 01:01:52,040
better anyway, so. 
Yes, yeah. 

1168
01:01:52,040 --> 01:01:54,440
And it is a high quality extra 
virgin olive oil. 

1169
01:01:54,640 --> 01:01:56,880
We do get some people who aren't
used to it. 

1170
01:01:56,880 --> 01:01:59,400
A high quality extra virgin 
olive oil will leave a peppery 

1171
01:01:59,400 --> 01:02:01,280
flavor at the back of your 
throat. 

1172
01:02:02,000 --> 01:02:03,840
So we get some people like, is 
it rancid? 

1173
01:02:03,840 --> 01:02:04,840
It's peppery. 
It's like, no. 

1174
01:02:04,840 --> 01:02:07,720
That means it's actually a 
really high quality extra virgin

1175
01:02:07,720 --> 01:02:09,600
olive oil. 
You, you may have been to a 

1176
01:02:09,600 --> 01:02:12,360
restaurant where they, you know,
they pour an Italian restaurant 

1177
01:02:12,360 --> 01:02:14,480
and they'll pour the olive oil 
and they'll crack some pepper in

1178
01:02:14,480 --> 01:02:16,120
it. 
They're actually trying to make 

1179
01:02:16,200 --> 01:02:19,240
inexpensive olive oil taste 
expensive with that peppery 

1180
01:02:19,240 --> 01:02:22,200
flavor. 
So yeah, it's high quality. 

1181
01:02:22,680 --> 01:02:26,000
Next thing is we have a 25% 
discount if you go on 

1182
01:02:26,000 --> 01:02:29,400
subscription, you can cancel 
that at any time. 

1183
01:02:29,760 --> 01:02:33,240
We have our customer service 
team has like 1005 star reviews.

1184
01:02:33,240 --> 01:02:35,600
They're amazing. 
They're amazingly knowledgeable,

1185
01:02:35,800 --> 01:02:37,720
they're courteous, friendly. 
They're there to help you out. 

1186
01:02:37,720 --> 01:02:40,480
They're not there to talk you 
out of cancelling your 

1187
01:02:40,480 --> 01:02:42,480
subscription. 
So take, even if you just want 

1188
01:02:42,560 --> 01:02:45,080
to get one bottle, take 
advantage of that. 

1189
01:02:46,120 --> 01:02:49,880
My book is available on Amazon. 
It's called Live Longer and 

1190
01:02:49,880 --> 01:02:52,640
Better. 
It's 20 bucks on Amazon. 

1191
01:02:52,640 --> 01:02:54,960
It's 20 bucks on our site. 
It's not on that landing page. 

1192
01:02:54,960 --> 01:02:58,640
You can find it in the menu. 
But we are doing something 

1193
01:02:58,640 --> 01:03:01,800
special. 
If you order the book with me 

1194
01:03:01,800 --> 01:03:03,480
signing it, I'll sign it for 
you. 

1195
01:03:04,080 --> 01:03:09,040
There's a $10 extra charge, but 
the full $10 goes to Operation 

1196
01:03:09,040 --> 01:03:12,440
Underground Railroad. 
You may remember a movie, The 

1197
01:03:12,440 --> 01:03:15,680
Sound of Freedom. 
I happened to see him speak 

1198
01:03:15,680 --> 01:03:18,520
before that movie came out. 
That movie is, you know, gut 

1199
01:03:18,520 --> 01:03:21,880
wrenching. 
I'm so happy he's managing that 

1200
01:03:21,880 --> 01:03:24,200
because I don't know if I could 
survive in that environment. 

1201
01:03:24,440 --> 01:03:26,000
And so we're just trying to 
support him. 

1202
01:03:26,000 --> 01:03:29,840
So 100% of the signature fee 
goes to Operation Underground 

1203
01:03:29,840 --> 01:03:33,280
Railroad. 
And then I do have a podcast. 

1204
01:03:33,400 --> 01:03:35,360
I'd love to actually have you on
my podcast. 

1205
01:03:35,760 --> 01:03:37,440
It's called Live Beyond the 
norms. 

1206
01:03:38,120 --> 01:03:40,880
You can go to 
livebeyondthenorms.com and, and 

1207
01:03:40,880 --> 01:03:45,200
subscribe to that any place. 
And I am actually trying to grow

1208
01:03:45,200 --> 01:03:47,200
my IG account. 
So if you could go to 

1209
01:03:47,360 --> 01:03:53,880
instagram.com/my Vital CC has 
some carbon and follow me, I 

1210
01:03:53,880 --> 01:03:56,720
would be so much appreciative. 
We put out a lot of good shorts 

1211
01:03:57,160 --> 01:03:59,920
on Some of them are talking 
heads, some of them are clips 

1212
01:03:59,920 --> 01:04:02,280
from interviews. 
It's it's just great content 

1213
01:04:02,280 --> 01:04:04,520
and, and so please follow me 
there. 

1214
01:04:04,760 --> 01:04:07,120
Awesome, I can easily link that 
to all those make it easy people

1215
01:04:07,120 --> 01:04:09,120
to find you. 
As far as any of the studies, 

1216
01:04:09,120 --> 01:04:11,760
ongoing studies, trials that are
coming to fruition, those will 

1217
01:04:11,760 --> 01:04:13,560
all be available on your site as
well. 

1218
01:04:14,600 --> 01:04:16,840
Yeah, yeah. 
Everything that we're working on

1219
01:04:16,840 --> 01:04:21,280
you can find on the on the site,
the publication, we've got one 

1220
01:04:21,280 --> 01:04:25,480
publication that's done with the
original researcher, that Doctor

1221
01:04:25,480 --> 01:04:28,240
Fathi Musa. 
Another one is in like where 

1222
01:04:28,240 --> 01:04:30,360
we've got it submitted to a 
couple of publications. 

1223
01:04:30,360 --> 01:04:33,240
So we're trying to get that 
published. 

1224
01:04:33,240 --> 01:04:35,160
And then we've got two more 
study. 

1225
01:04:35,160 --> 01:04:36,840
We got one more study that we're
about to start. 

1226
01:04:36,840 --> 01:04:41,040
It's very expensive study and so
we will end up having four 

1227
01:04:41,040 --> 01:04:43,800
papers published with that 
original researcher. 

1228
01:04:43,960 --> 01:04:47,320
And then hopefully by then we 
will kind of have diverted 

1229
01:04:47,320 --> 01:04:50,680
honestly away from the rat study
and towards a human trial 

1230
01:04:50,680 --> 01:04:53,040
related to C reactive protein. 
Awesome man. 

1231
01:04:53,040 --> 01:04:54,920
Well, I'm super excited to see 
the results of that, so 

1232
01:04:54,920 --> 01:04:57,240
definitely keep me posted. 
There's anything I can do to 

1233
01:04:57,240 --> 01:04:58,320
help you man, you just let me 
know. 

1234
01:04:59,640 --> 01:05:04,960
Well, we can talk off air, but 
yeah, I'll, I'll, I'll reach out

1235
01:05:04,960 --> 01:05:06,280
to you. 
Sounds great, Chris. 

1236
01:05:06,280 --> 01:05:09,120
I appreciate you brother. 
Thanks Robert, this is awesome. 

1237
01:05:09,240 --> 01:05:10,200
Take care man, have a good one.