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What is going on? 
You know, Robert Sykes, Keto, 

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savage.com. 
And in today's podcast I'm doing

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another solo episode. 
I don't have a guest on. 

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I'm going to talk a little bit 
about optimizing sleep quality. 

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I've been in a prep now for 
several months. 

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I'm trying to optimize my sleep 
quality. 

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I've done a few things to do so.
So I want to kind of peel the 

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curtain back a little bit deeper
on what those techniques and 

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tactics are for truly improving 
the quality of your sleep. 

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Because as we all know, that is 
incredibly important, which ties

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in very nicely to our November 
Keto brick giveaway, which is 

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going to be the eight Sleep Pod 
3 cover mattress setup system 

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combo thing. 
So I'm super excited about that.

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Let's dive into the podcast, 
talk about sleep optimization, 

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talk about how you can win this,
this giveaway and just optimize 

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your sleep in general. 
So here we go 

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today. 
I've got another little 

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announcement about a promotional
giveaway, so I can't start all 

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these off the same way. 
We've done a few giveaways now. 

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They've all been super freaking 
awesome. 

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We've had the squat rack, the 
kayak, the coaching. 

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Last month we gave away a $5000 
sauna. 

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Stephanie Rye won that one. 
So congratulations to you, 

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Stephanie. 
I hope you would love the sauna 

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that is shipping out to you this
week. 

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So when it comes to these 
giveaways, we're trying to make 

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them on brand kind of in the 
whole biohacking, health 

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improvement, nutrition, fitness,
Wellness space. 

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And I got to thinking, what 
would be a great giveaway for 

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the month of November? 
And we're kind of getting a 

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little late start because it's 
already started, but anybody 

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that has already purchased 
bricks in November is already 

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entered to win, so no worries 
there. 

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But I got to thinking, what 
would be great for November and 

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I'm in a competition prep right 
now? 

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This is my last month of 
competition prep. 

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My sleep has not honestly 
suffered too much because of the

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prep itself, but my sleep 
suffers a lot in general because

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I'm constantly stressed about 
everything. 

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I'm I'm waking up early to hit 
the ground running and get the 

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day started with business stuff 
and I don't go to bed early 

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enough. 
So I have really tried to dive 

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into sleep optimization. 
As such a kind of want to fold 

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in a little talk about the 
importance of sleep. 

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So sleep is absolutely critical 
from a training we all know that

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sleep is critical first and 
foremost, like we all inherently

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know that to be true. 
Yet we seldom live in line with 

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those beliefs because because of
life, I guess. 

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So when it comes to sleep 
optimization, sleep quality is 

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more important than sleep 
quantity. 

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You know, most of the studies 
show that you're supposed to get

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between 7:00 and 8:00 hours of 
sleep a day. 

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I never get that much sleep. 
I'm typically in the five to six

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hour ballpark range. 
So I've really tried to optimize

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my sleep quality because my 
quantity is lackluster. 

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As such, what has worked well 
for me in optimizing my sleep 

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quality, especially as it 
pertains to this competition 

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prep and being as depleted as I 
am, is as follows. 

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I turn my temperature, my 
thermostat, down to about 6566, 

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no more than 67 degrees, about 
an hour before I go to bed so 

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that I'm sleeping in a Thermo 
regulated state. 

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Cool. 
The cooler temperature is key. 

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You don't want to sleep. 
If you're hot. 

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It's going to be much easier to 
fall asleep and get into a 

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deeper sleep. 
If you're in a cold surrounding,

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I will mouth tape. 
So mouth tape. 

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I learned about that through 
Mike Muscle. 

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Basically what you're doing 
there is you are ensuring that 

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you are breathing nasally as you
sleep. 

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If you fall asleep and then 
start opening your mouth, moving

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around your tongue blocks your 
airway. 

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As is often the case, you will 
not fall into as deep a deep 

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sleep or get into REM sleep near
as efficiently. 

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If you tape your mouth shut so 
you are forced to breathe 

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nasally, you can bypass that 
issue. 

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It's kind of like a mild form of
sleep apnea in a sense. 

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So I've been taping my mouth 
shut with like a simple cheap 

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micro pore tape and that works 
wonders. 

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I don't try to look at screens 
or anything my phone or anything

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stimulating about an hour or two
before I go to bed. 

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But if I do I was trying to wear
like a blue light blocking pair 

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of glasses to help with those 
blue light rays that I can 

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increase melatonin production 
there at night and just avoid 

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being overly stimulated before 
going to bed. 

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Another thing I'll do is I will 
sometimes have a slight bolus of

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sodium before bed, and that will
ensure that the fluid that I 

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have subcutaneously I get soaked
into my muscle tissue and is 

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less likely to cause me to have 
to wake up throughout the night 

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multiple times to excrete that 
in urine. 

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So you don't want to be waking 
up too frequently to urinate 

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throughout the night because 
that's obviously going to 

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inherit your inhibit your deep 
sleep as well. 

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Another thing I'll do is I will 
try and wind down via some 

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lifestyle practice that gets me 
out of work mode and into rest 

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and relaxation mode. 
This could be something as 

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simple as having a glass of tea 
with my wife Crystal, reading a 

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non or a fictional book of some 
sort, something that's not 

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business related and just simply
winding down. 

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Like here lately we've been just
kind of talking about our 

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homesteading operations and kind
of what we're wanting to do 

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there as a way to wind down in 
the evening, and that has been 

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great. 
Speaking of tea, I will often 

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times drink a like an herbal, 
non caffeinated tea before going

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to bed. 
You don't want to drink too much

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right before you go to bed 
because that's obviously going 

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to encourage you to urinate 
throughout the night. 

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So often times have like a it's 
not melatonin, but it's like a 

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Valerian root tea. 
And I'll have that prior to 

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going to bed, and that knocks me
out big time. 

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Some people use CBD. 
I've never really played around 

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with that from a sleep 
standpoint. 

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A lot of people use THC. 
I've never really played around 

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that from a sleep standpoint. 
Many people use and abuse 

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melatonin and there are 
conflicting studies out on that.

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Some suggest that if you take a 
lot of supplemental exogenous 

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melatonin, it's going to inhibit
your natural production. 

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Not sure if that's the case or 
not. 

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Again, the jury's still out. 
I do not use any melatonin 

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supplementation when it comes to
supplementation, I just try to 

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ensure that I'm not consuming 
caffeine or any stimulants 

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several hours before going to 
bed. 

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Like if I have an afternoon cup 
of coffee, I'll typically have 

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it no later than about 2:00 PM 
if I'm wanting to fall asleep 

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early. 
Another really important thing 

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as it pertains to light is to 
ensure that you wake up with the

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sun and expose yourself to that 
blue light early in the day. 

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And then kind of reset your 
circadian rhythm, your clock, 

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your biological clock, so that 
you are inclined to wake up with

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the rising of the sun and starts
to increase. 

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Melatonin production naturally 
and start winding down as the 

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sun sets, which is harder to do 
when times are changing. 

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But definitely try and structure
your day around the rising and 

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setting of the sun if at all 
possible. 

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So those are some of the things 
that I've been doing to improve 

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my sleep quality when it comes 
to tracking sleep. 

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I've got the aura ring and I've 
got the Garmin watch. 

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Interestingly enough, they are 
constantly at odds with one 

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another. 
The Aura ring shows less deep 

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and REM sleep than the watch. 
I would venture say that the 

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Aura ring is probably more 
accurate because it fits more 

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snugly around my finger, so it's
going to have more access to the

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capillary veins and measure 
that. 

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HRV recovery and sleep. 
Probably a little bit more 

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accurately than the watch, but 
I'm all for not being a slave to

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wearables in general. 
So all that said, what else 

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could I do to optimize sleep? 
Actually, one more thing I 

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forgot here. 
These last few months in the 

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competition prep, I have 
actually been sleeping in a 

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separate bed than Crystal, and 
that may sound strange to some 

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of you. 
You may be like, oh you going 

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through some marital issues. 
That's not the case at all. 

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Crystal and I are better than 
we've ever been, but we are 

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definitely sleeping in separate 
beds right now. 

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And interestingly enough, all of
my sleep data like doubled in 

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quality after moving to a 
separate bed. 

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Some of that is likely due most 
certainly due to the fact that 

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we've got Rigel. 
He's a year and a half old now. 

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He sleeps in his own bed, but 
sometimes throughout the night 

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she'll bring him into the bed 
with us and we have a big bed. 

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We have a king size bed, but 
even with the movement 

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throughout the night, her 
getting up and moving, getting 

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him bringing him in, that's 
enough to disrupt my sleep, even

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if I'm not consciously waking 
up. 

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So that has inhibited my deep 
and REM sleep. 

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So I made the decision to move 
to the guest bedroom here these 

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last few months of prep and my 
sleep has tremendously improved.

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Plus Crystal likes to sleep 
hotter than I do. 

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I like to sleep colder than she 
does, so we're constantly at 

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odds with one another. 
One with regards to what to set 

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the thermostat to, whether or 
not to have a fan going full 

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speed or not, things of that 
nature, things that come with 

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having a spouse and sleeping 
with them. 

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There's just different 
preferences there. 

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So all that said, those are the 
things that I've incorporated 

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personally to improve my sleep 
quality. 

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But I'm constantly on the 
lookout for other ways to ramp 

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that up and prove it even 
further, Which is why I've been 

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very intrigued by the Eight 
Sleep Bed Mattress Pod cover 

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combo system. 
My bed, that King Bed that I was

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talking about, it's about 10 
years old now, which they 

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typically say is the lifespan of
a good bed. 

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So I'm somewhere in the market 
for a new bed and I've been 

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hearing about this eight sleep 
pod for a while now. 

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I've heard about it on several 
podcasts. 

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I've heard about it from several
influencers, several prominent 

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people in the space. 
I started doing some digging on 

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it and I'm liking what I'm 
seeing this far. 

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So I figured we would make that 
8 pod sleep cover the giveaway 

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for the month of November. 
So I did some digging on this 

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sleep cover. 
I'm just going to read you some 

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specs here. 
So they've kind of redone their 

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website a little bit as of late,
but basically it supposedly 

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increases up to 34% more deep 
sleep, up to 32% more improved 

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sleep quality, up to a 19% 
increase in recovery. 

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It's got a dynamic heating and 
cooling system that heats and 

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cools each side of the mattress 
separately. 

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So if you're sleeping with your 
spouse or significant other, you

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can have one set to a warmer 
temperature, 1 set to a cooler 

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temperature. 
That's incredibly appealing to 

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me. 
You can preset the bed to your 

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preferred temperature so that it
is waiting for you when you 

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crawl into bed, which is also 
very very cool. 

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There's a sleep deeper while 
your pot adjust temperature as 

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you sleep so your body is going 
to Thermo regulate naturally as 

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you sleep. 
The cool thing about this sleep 

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cover is that it measures that 
as you sleep and then it adjusts

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accordingly to keep you in a set
homeostatic set point so your 

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body stays in that deeper sleep 
longer and can get into REM 

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sleep more efficiently. 
So that is super cool as well. 

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You're not going to like for me 
I'll get hot throughout the 

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night I'll kick a cover off. 
All that is inhibiting my 

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ability to get quality quality 
sleep. 

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00:10:54,480 --> 00:10:58,440
So the fact that it auto Thermo 
regulates as I sleep is a big 

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big you know, liking point for 
me when it comes to waking up. 

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00:11:05,200 --> 00:11:08,680
It's got this gentle rise system
with a gradual temperature 

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change and a subtle chest level 
vibration. 

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00:11:11,720 --> 00:11:16,240
I'm just reading this off here 
on the side of the pod, so I 

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hate waking up to a blaring 
alarm clock. 

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00:11:19,160 --> 00:11:23,760
So much so that I bought an 
alarm clock that basically wakes

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me up via light. 
Like it gradually gets lighter 

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00:11:26,600 --> 00:11:29,120
and lighter and lighter, and 
it's got birds chirping and 

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00:11:29,120 --> 00:11:32,400
whatever kind of soothing sounds
I want it to play because I hate

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00:11:32,400 --> 00:11:35,520
a blaring alarm clock. 
This is even cooler because it 

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00:11:35,920 --> 00:11:38,680
temp the temperature will 
increase to wake me up and it'll

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00:11:38,680 --> 00:11:41,680
have subtle vibrations. 
So sometimes I'll sleep with a 

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sleep mask, especially if I'm 
traveling. 

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00:11:43,680 --> 00:11:47,160
So in that situation, the light 
doesn't really do me much good 

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because I've got a sleep mask 
on, but this thing vibrates and 

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then gradually gets warmer, so 
that's pretty cool as well. 

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You can just set the time that 
you would like to wake up and 

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then it'll gradually get warmer 
and start to vibrate to ease you

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into the day, which is a big 
plus as well. 

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It's also got tracking metrics, 
so it's got an app, It's got the

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full blown dashboard, so rather 
than having to wear a bunch of 

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wearables, you just simply sleep
in the mattress. 

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And it tracks your deep sleep, 
your REM sleep, all that good 

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stuff. 
So if you want that data, you've

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got it accessible via the Eight 
Sleep Pod app, which is pretty 

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cool as well. 
And it does all this. 

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I'm not exactly sure the 
technology, but I think it's 

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it's got water that it runs 
through a system and that is how

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it is Thermo regulating the pod 
cover. 

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So you basically fill up this 
canister of water, it heats and 

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cools that and circulates it 
through the pod cover, which is 

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pretty slick as well. 
So all that to say, this is 

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going to be the giveaway for the
month of November. 

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I know everybody's in a little 
different state as it pertains 

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to their mattress and bed needs.
Some of y'all listening and 

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watching may already have an 
outstanding mattress, in which 

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case you would just be needing 
the Pod 3 cover, which is the 

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main thing that Eight Sleep 
offers. 

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So if you win the giveaway, 
we'll get you fixed up with the 

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Pod cover with whatever size 
fits your mattress. 

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If you are in the market for a 
new mattress, we will outfit you

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with a new mattress as well 
because Eight Pod 8 Sleep also 

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offers a mattress. 
So we can just do a bundle deal 

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there. 
They have a pillow set. 

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I'll throw that into the mix. 
They have the application which 

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I was talking about. 
There's a 12 month minimum 

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membership on that. 
So I'm going to cover that 12 

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month cost for the application 
and memberships. 

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You get all the bells and 
whistles that come with this 

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package deal and basically what 
it boils down to is depending on

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whether you have a smaller 
mattress or a larger king size 

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mattress, the value of this 
giveaway is going to change 

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accordingly. 
But whoever wins this giveaway, 

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I'm going to fix you up with 
whatever mattress you have or 

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need, whatever pod cover size 
you need for your mattress or 

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like I said, if you need a new 
mattress, we'll get you fixed up

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with that as well. 
So the range of the value in 

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this particular giveaway is 
anywhere from like 2500 bucks to

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like 5000 I believe, depending 
on if you get a king size 

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mattress and pod cover. 
So I'm super excited about it. 

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Like I said, I'm in the market 
for new Mattress and Sleep 

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00:14:12,160 --> 00:14:15,840
System myself, so whoever wins 
this, I'm probably going to be 

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00:14:15,840 --> 00:14:18,560
hitting you up and asking you 
how you like it because I want 

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00:14:18,560 --> 00:14:21,000
your feedback because if it's 
great, I'm going to get one for 

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00:14:21,000 --> 00:14:23,680
myself. 
I've had several clients that 

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have the eight Sleep Pod cover 
and they all swear by it. 

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I've had several friends that 
have had it, they all swear by 

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it. 
So I am definitely sold on it as

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a sleep solution. 
Super excited about this 

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00:14:34,720 --> 00:14:36,200
giveaway like I am with all the 
giveaways. 

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I'm trying to find things that 
are massive value adds for 

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00:14:39,080 --> 00:14:40,680
Y'all. 
Not just some spindly little, 

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00:14:41,080 --> 00:14:43,840
you know gift, but something 
that's truly valuable. 

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00:14:44,040 --> 00:14:47,600
The sauna we gave away last 
month was $5000 sauna with all 

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00:14:47,600 --> 00:14:50,160
the bells and whistles, 
infrared, near, far mid. 

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00:14:50,360 --> 00:14:53,640
Like everything, I was super 
excited to call up Stephanie and

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00:14:53,640 --> 00:14:56,840
tell her she won and just hear 
the excitement in her voice as 

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00:14:56,840 --> 00:14:59,040
she won something extravagant 
like that. 

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00:14:59,360 --> 00:15:01,720
The same is going to hold true 
with regard to this Eight Sleep 

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00:15:01,720 --> 00:15:03,680
system. 
I'm super excited to offer these

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00:15:03,680 --> 00:15:07,040
giveaways through the Keto brand
and business, and hopefully 

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00:15:07,240 --> 00:15:10,840
y'all are as excited about them 
as I am so how the giveaways 

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00:15:10,840 --> 00:15:12,760
work. 
In case you didn't know, this is

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00:15:12,760 --> 00:15:15,520
going to be the giveaway for the
month of November. 

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00:15:15,800 --> 00:15:19,760
Every $10 spent on 
ketobricks@ketobrick.com will 

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00:15:19,760 --> 00:15:22,080
enter you in a chance to win the
giveaway. 

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00:15:22,520 --> 00:15:24,720
At the end of the month, or 
rather the beginning of 

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00:15:24,720 --> 00:15:26,920
December. 
We will randomly draw that 

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00:15:26,920 --> 00:15:28,680
winner. 
We'll send them an e-mail, we'll

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00:15:28,680 --> 00:15:31,440
give them a call, we'll ship 
them this Eight sleep system 

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00:15:31,720 --> 00:15:33,840
free of charge on their part, 
and they're just going to get 

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00:15:33,840 --> 00:15:37,200
this awesome system that they 
can integrate into their life 

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00:15:37,200 --> 00:15:39,040
right off the bat. 
We're also going to give you 

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00:15:39,040 --> 00:15:41,400
away, give away a free month 
supply of bricks. 

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00:15:41,400 --> 00:15:44,760
Whatever flavor you choose or 
desire, we'll get you fixed up 

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00:15:44,760 --> 00:15:46,920
with that. 
So yeah, that's pretty much how 

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00:15:46,920 --> 00:15:48,160
the giveaway works. 
You have to be in the 

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00:15:48,160 --> 00:15:51,120
continental US for us to ship 
you this eight Sleep mattress, 

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00:15:51,400 --> 00:15:55,480
so let that be known. 
But yeah, every $10 spent 

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00:15:55,480 --> 00:15:58,640
throughout the entire month of 
November, counting all the ones 

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00:15:58,640 --> 00:16:01,040
that occurred before we announce
this giveaway 'cause I can go 

315
00:16:01,040 --> 00:16:03,960
back and retroactively gather 
those orders are going to be 

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00:16:03,960 --> 00:16:06,520
entered in a chance to win this 
eight sleep system. 

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00:16:07,120 --> 00:16:10,320
So head on over to 
ketobrick.com, Snaggy some 

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00:16:10,320 --> 00:16:12,640
bricks at whatever flavors you 
want. 

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00:16:12,640 --> 00:16:15,280
We got several flavors in stock 
right now and you will be 

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00:16:15,280 --> 00:16:17,520
automatically entered to win 
this giveaway. 

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00:16:17,520 --> 00:16:21,120
And best of luck to you all. 
I hope you win because I'm super

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00:16:21,120 --> 00:16:22,400
excited about it. 
Hopefully y'all are super 

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00:16:22,400 --> 00:16:25,280
excited about it and we'll just 
keep rocking these giveaways. 

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00:16:25,280 --> 00:16:26,880
Y'all. 
So thank you all for tuning in. 

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00:16:26,880 --> 00:16:29,640
Appreciate all the love and 
support and we'll talk to you 

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00:16:29,680 --> 00:16:30,400
next time.
