1 00:00:00,040 --> 00:00:02,600 Well, hello ladies and gents, Robertson keto savage.com to 2 00:00:02,600 --> 00:00:04,920 never get special guest Nathan Johnson on the line. 3 00:00:04,920 --> 00:00:08,520 He is the man behind Autonomy, which is a health and fitness 4 00:00:08,520 --> 00:00:12,120 program that he established for catering to South Asian and the 5 00:00:12,120 --> 00:00:14,480 Indian community. So I wanted to bring one of the 6 00:00:14,480 --> 00:00:17,760 podcast pick his branch to what it looks like in helping that 7 00:00:17,960 --> 00:00:20,640 cultural community from a dieting and nutrition 8 00:00:20,640 --> 00:00:23,760 standpoint, how to make things sustainable, what to do from a, 9 00:00:24,000 --> 00:00:26,680 you know, fitness component. Like how, how do you go about 10 00:00:26,680 --> 00:00:30,840 training with a community that is less versed in, you know, 11 00:00:30,840 --> 00:00:33,040 having that just as an upbringing when you have a lot 12 00:00:33,040 --> 00:00:36,280 more of the cultural components with meals and the types of 13 00:00:36,280 --> 00:00:37,720 foods. I just wanted to pick his brain 14 00:00:37,720 --> 00:00:40,240 because that's that's something that I didn't know that much 15 00:00:40,240 --> 00:00:43,120 about the South Asian and Indian community as a whole. 16 00:00:43,400 --> 00:00:46,040 Obviously the same rules apply when it comes to what to 17 00:00:46,040 --> 00:00:48,280 consume, the amounts to consume all that good stuff. 18 00:00:48,280 --> 00:00:50,920 But just how he went about it from a psychological component 19 00:00:50,920 --> 00:00:52,720 and working with that client demographic. 20 00:00:52,720 --> 00:00:55,640 So 3rd into the conversation of getting that you will take 21 00:00:55,640 --> 00:00:58,200 something from it. So for the delay, sit back, 22 00:00:58,200 --> 00:01:00,040 relax and do a podcast with Nathan 23 00:01:10,200 --> 00:01:11,880 and we are live. Nathan, how are you, brother? 24 00:01:12,800 --> 00:01:13,560 Yeah, good man. I'm really. 25 00:01:13,560 --> 00:01:14,920 Really happy to be here, how about yourself? 26 00:01:15,080 --> 00:01:17,400 I'm good man, I'm good. I always enjoy talking with 27 00:01:17,400 --> 00:01:20,240 other fitness nutrition coaches online because everybody's got 28 00:01:20,240 --> 00:01:22,160 their own unique style and technique. 29 00:01:22,160 --> 00:01:24,240 So I'm kind of excited to learn from you, man. 30 00:01:24,240 --> 00:01:26,880 I'm excited to peel the curtain back and and dive deeper. 31 00:01:26,880 --> 00:01:28,400 So what gets you into this in the first place? 32 00:01:29,560 --> 00:01:31,720 So I was just one of those fat kids. 33 00:01:31,720 --> 00:01:33,280 Yeah. It just ended up eating a lot, a 34 00:01:33,280 --> 00:01:37,240 lot of biscuits, a lot of ice cream, and then decided that I 35 00:01:37,240 --> 00:01:39,200 needed to do something about it. As I was going through that 36 00:01:39,200 --> 00:01:42,040 process, I had an injury, so I kind of got into the 37 00:01:42,040 --> 00:01:46,520 rehabilitation space first and then I needed a job to support 38 00:01:46,520 --> 00:01:49,520 that, so I became a personal trainer and that just escalated 39 00:01:49,520 --> 00:01:51,280 into then just enjoying that more. 40 00:01:51,280 --> 00:01:55,160 So ended up becoming a personal trainer by accident really. 41 00:01:55,520 --> 00:01:57,400 Nice, nice. Well, what's interesting about 42 00:01:57,400 --> 00:02:00,240 you is that you're. Where are you located? 43 00:02:01,080 --> 00:02:03,320 I'm in Dubai. OK, you're in Dubai, yet the 44 00:02:03,320 --> 00:02:06,280 majority of your clientele are in South Asia, right? 45 00:02:07,200 --> 00:02:11,240 Yes, a majority are from India or Pakistan or Bangladesh, but 46 00:02:11,240 --> 00:02:14,880 most of them reside in the UK, the US West Coast, East Coast 47 00:02:14,880 --> 00:02:19,640 that mainly like Bay Area and and Chicago and and all of them 48 00:02:19,640 --> 00:02:22,800 are yes South Asia. So you're, you're I, I love 49 00:02:22,800 --> 00:02:24,080 business, man. We can talk about business, we 50 00:02:24,080 --> 00:02:25,280 can talk about nutritional, like good stuff. 51 00:02:25,280 --> 00:02:27,200 But when it comes to to business, you know, you always 52 00:02:27,200 --> 00:02:30,080 hear about niching down on a specific target demographic and 53 00:02:30,080 --> 00:02:32,800 really appealing to them. So what made you cater to that 54 00:02:32,800 --> 00:02:35,120 audience? Do you know, it was never 55 00:02:35,120 --> 00:02:38,600 intentional, but it turns out to be really good is that seven 56 00:02:38,600 --> 00:02:43,040 years ago, I was working for a friend who owns another fitness 57 00:02:43,040 --> 00:02:46,360 company who special. He was Indian, so he got a lot 58 00:02:46,360 --> 00:02:48,040 of referrals through friends and family. 59 00:02:48,040 --> 00:02:51,840 They have a massive community. So that when I started working 60 00:02:51,840 --> 00:02:54,840 for him, I was just this white guy working with these Indian 61 00:02:54,840 --> 00:02:56,120 people that I knew nothing about. 62 00:02:56,120 --> 00:02:58,360 I knew nothing about the food, I knew nothing about the culture. 63 00:02:58,840 --> 00:03:02,880 I had to learn very, very quickly and when I decided to 64 00:03:02,880 --> 00:03:06,440 make my own thing, I just simply people wanted to work with me 65 00:03:06,440 --> 00:03:09,520 because of my methods, how I treated them, the results they 66 00:03:09,520 --> 00:03:11,840 were getting, and then it just became a thing. 67 00:03:12,160 --> 00:03:16,240 It took me a long time to believe that that's what I could 68 00:03:16,240 --> 00:03:17,560 put out, put out on social media. 69 00:03:17,560 --> 00:03:21,880 It was only maybe 2-3 years ago. I, I kind of niched in on, on 70 00:03:21,880 --> 00:03:24,520 socials, but I've, I've been doing the Indian community, 71 00:03:24,520 --> 00:03:26,200 South Asian community for the last seven years. 72 00:03:26,280 --> 00:03:27,960 It was just, it was never really a choice. 73 00:03:27,960 --> 00:03:31,200 It just happened by the clients that you're around. 74 00:03:32,000 --> 00:03:34,360 Yeah, no, totally man. But when it comes to like South 75 00:03:34,600 --> 00:03:39,080 Asian and Indian cuisine, that is like, I don't I don't know 76 00:03:39,080 --> 00:03:41,080 how to I don't know how to track macros, know how to, you know, 77 00:03:41,160 --> 00:03:43,440 manipulate those. But I don't know, the first 78 00:03:43,440 --> 00:03:46,200 thing I had to like do meal prep when it comes to to Indian 79 00:03:46,200 --> 00:03:47,720 cuisine. So like, was that something that 80 00:03:47,720 --> 00:03:50,000 you were familiar with yourself? Is that, but what you were 81 00:03:50,000 --> 00:03:52,720 consuming that just kind of came naturally to you or how did? 82 00:03:52,720 --> 00:03:54,560 You know, having. That conversation. 83 00:03:55,120 --> 00:03:57,920 Yeah, I mean, the the the best part about my job was that I 84 00:03:57,920 --> 00:04:01,000 just got to have to eat a lot of the food and lots of trial and 85 00:04:01,000 --> 00:04:03,640 error and the go around to clients houses and being like, 86 00:04:03,640 --> 00:04:05,560 oh, this is the thing that you've been cheating on your 87 00:04:05,560 --> 00:04:07,440 diet with Ohio. I can see why you've been doing 88 00:04:07,440 --> 00:04:11,480 that. So when we because it usually is 89 00:04:11,480 --> 00:04:14,120 the whole element of tracking macros and hitting protein 90 00:04:14,120 --> 00:04:16,640 targets. And then this community, I guess 91 00:04:16,640 --> 00:04:19,200 really struggled with that concept, especially when they 92 00:04:19,200 --> 00:04:21,320 eat in home cooked food from home. 93 00:04:21,320 --> 00:04:24,520 When mum's making your aunties, making it with God knows amount 94 00:04:24,520 --> 00:04:28,080 of oil and you know, God knows levels of portion sizes. 95 00:04:28,080 --> 00:04:32,120 And within that community, the, the weighing scales or, or like 96 00:04:32,120 --> 00:04:36,200 metric, you know, using, using the way to waste off is not like 97 00:04:36,200 --> 00:04:38,040 not appropriate unless you're making a cake. 98 00:04:38,040 --> 00:04:39,920 The Wayne girls do not belong in the kitchen. 99 00:04:40,160 --> 00:04:45,360 So we had to find different ways around catering to people who 100 00:04:45,360 --> 00:04:47,640 wanted to eat that food. And that's kind of how, yeah, 101 00:04:47,640 --> 00:04:49,680 we, we specialized ourselves where it's like, yeah, if you 102 00:04:49,680 --> 00:04:51,680 want to weigh food and track stuff, that's cool. 103 00:04:51,680 --> 00:04:55,360 But majority of people in that community will fail if they're 104 00:04:55,360 --> 00:04:57,560 eating home cooked food. Which means you just need a 105 00:04:57,760 --> 00:05:00,320 different method, you know, different, a different way of 106 00:05:00,320 --> 00:05:01,880 doing things. Because a lot of what they're 107 00:05:01,880 --> 00:05:05,720 eating is like super, you know, sauce heavy and like soups and 108 00:05:05,720 --> 00:05:08,320 things that would be almost impossible to track with any 109 00:05:08,320 --> 00:05:10,240 degree of accuracy from like a weight standpoint. 110 00:05:10,240 --> 00:05:13,000 Like in America, you know, you're tracking like like a lot 111 00:05:13,000 --> 00:05:15,480 of people have broccoli rice and you know, chicken breast. 112 00:05:15,480 --> 00:05:16,800 So that's pretty easy to weigh out. 113 00:05:16,800 --> 00:05:19,480 But like a bunch of sauces and soups, that's that's a lot 114 00:05:19,480 --> 00:05:22,440 harder. Yeah, really, really hard where, 115 00:05:22,600 --> 00:05:27,080 you know, we, we like to go on the, the, the concepts of like 116 00:05:27,720 --> 00:05:30,320 better and like overestimating as or underestimating. 117 00:05:30,320 --> 00:05:33,000 We even, we know from the research side of things, when 118 00:05:33,240 --> 00:05:35,760 people are largely overweight, they underestimate the calories 119 00:05:35,760 --> 00:05:38,080 they're eating. And then on top of that, you've 120 00:05:38,080 --> 00:05:40,360 got all of the things like cooking sauces and seasonings. 121 00:05:40,360 --> 00:05:44,200 So we try to make AI guess more. If we're looking from a 122 00:05:44,200 --> 00:05:47,640 mechanical perspective, we, we ask for a larger deficit when 123 00:05:47,640 --> 00:05:50,400 we're setting clients up and we use that like kind of buffer of 124 00:05:50,400 --> 00:05:53,840 like like 1 to 200 calories is a bit of a, you know, a source 125 00:05:53,920 --> 00:05:55,440 source buffer, if that makes sense. 126 00:05:55,680 --> 00:05:58,480 Yeah, no, totally. How would you compare their 127 00:05:58,480 --> 00:06:01,840 average consumption versus like standard American diet? 128 00:06:01,840 --> 00:06:04,800 Because like, I know, you know, in America there's all the fast 129 00:06:04,800 --> 00:06:08,240 food that the general population is not a very good spitting 130 00:06:08,240 --> 00:06:10,560 image of health by any means. Most people are overweight. 131 00:06:10,880 --> 00:06:13,720 And there's just a lot of, you know, seed oil consumption, a 132 00:06:13,720 --> 00:06:16,440 lot of processed carbohydrates. There's a lot of junk food. 133 00:06:16,440 --> 00:06:18,160 I'm assuming the same is true there as well. 134 00:06:19,040 --> 00:06:21,440 Yeah. I mean the IT, it kind of is, is 135 00:06:21,440 --> 00:06:25,040 a bit different. So within Indian or South Asian 136 00:06:25,040 --> 00:06:29,880 community, the foods that they consume or that can be high in 137 00:06:29,880 --> 00:06:34,120 fibre can be somewhat nutritious, but they just over 138 00:06:34,120 --> 00:06:37,200 consume it in portion sizes rather than like kind of, I 139 00:06:37,200 --> 00:06:40,120 guess the, the processed nature or the high fat content. 140 00:06:41,160 --> 00:06:43,440 A lot of their foods, a lot of carbohydrate heavy. 141 00:06:43,440 --> 00:06:48,840 So they, they just tend to have a lot more in bolus doses. 142 00:06:48,840 --> 00:06:51,640 So from a cultural perspective, when they go around to someone's 143 00:06:51,640 --> 00:06:54,000 house, it's accustomed to eat food, it's accustomed to have 144 00:06:54,000 --> 00:06:58,120 multiple plates, it's accustomed to not say no because it means 145 00:06:58,120 --> 00:06:59,440 that they're being disrespectful. 146 00:06:59,440 --> 00:07:04,080 So I tend to see that they, they go through waves rather than 147 00:07:04,240 --> 00:07:06,840 maybe the average American or through someone from the UK 148 00:07:07,120 --> 00:07:10,400 eats, you know, consistently 3 thousand 3500 calories. 149 00:07:10,760 --> 00:07:12,680 Whereas I think with the, the Indian community, South Asian 150 00:07:12,680 --> 00:07:16,160 community, they might do two or three or four days on, you know, 151 00:07:16,160 --> 00:07:18,240 lower than that. But then they have these 152 00:07:18,560 --> 00:07:21,520 outbursts, should we say, of large consumptions because they 153 00:07:21,520 --> 00:07:23,880 are social creatures. They are always around their 154 00:07:23,880 --> 00:07:25,480 auntie's house, they're always around their uncle's house, 155 00:07:25,480 --> 00:07:28,520 they're always with family, which then in those moments, 156 00:07:28,520 --> 00:07:32,680 that's when food is everything to them and that then becomes 157 00:07:32,680 --> 00:07:34,200 the largest spikes. You know, it wouldn't be 158 00:07:34,200 --> 00:07:38,160 uncommon for a meal to have two 2 1/2 thousand calories in once 159 00:07:38,160 --> 00:07:40,160 you've had second portions of things. 160 00:07:40,160 --> 00:07:43,280 So it can get, it can get very caloric very quickly. 161 00:07:43,440 --> 00:07:45,760 Yeah, no, totally. So the quality of the food's 162 00:07:45,760 --> 00:07:49,000 probably better than just having these massive bolus spikes of it 163 00:07:49,000 --> 00:07:51,600 from time to time on a regular. Basis, Yeah, yeah, yeah. 164 00:07:51,600 --> 00:07:54,320 And I think also that's a trap that they also fall into because 165 00:07:54,320 --> 00:07:57,160 they believe it's healthier or they believe that it's more 166 00:07:57,160 --> 00:07:59,840 nutritious. So they will have more of it 167 00:07:59,840 --> 00:08:01,600 because there's also that rationale, right? 168 00:08:01,600 --> 00:08:04,480 Who it's like, Oh no, this isn't as bad as that ultra processed 169 00:08:04,480 --> 00:08:07,520 stuff that we get from Chick-fil-A or Wendy's. 170 00:08:08,240 --> 00:08:11,160 So we can have more of this. And, and then they over consume 171 00:08:11,160 --> 00:08:14,000 and, you know, first rule of fat losses, you know, make sure that 172 00:08:14,000 --> 00:08:15,880 you're not eating loads and loads of calories. 173 00:08:15,880 --> 00:08:17,920 So they, they do fall into the trap. 174 00:08:17,920 --> 00:08:20,680 Just a different navigation route. 175 00:08:21,200 --> 00:08:22,400 Yeah, and that makes total sense. 176 00:08:22,760 --> 00:08:27,440 Is there like a specific type of, you know, diet or philosophy 177 00:08:27,440 --> 00:08:30,160 towards nutrition that is that is popular there? 178 00:08:30,160 --> 00:08:32,320 Like here in the States, you know, we've kind of gone through 179 00:08:33,240 --> 00:08:35,120 courses, it kind of depending upon which circles you're 180 00:08:35,240 --> 00:08:37,440 hanging at in. But like there's, you know, the 181 00:08:37,480 --> 00:08:41,159 the Paleo diet was popular and then keto and then carnivores 182 00:08:41,159 --> 00:08:43,240 really popular. Now, are those in the 183 00:08:43,240 --> 00:08:45,600 conversation there at all, or is that not so much a thing? 184 00:08:46,280 --> 00:08:47,720 Yeah. So it's really like it's, it's 185 00:08:47,720 --> 00:08:52,800 split between I guess it's like the the word that they use for 186 00:08:52,800 --> 00:08:55,880 people that are not in India, they're called Desi's or people 187 00:08:55,880 --> 00:08:58,800 that have we call them expats. Like I'm an expat to Dubai. 188 00:08:58,800 --> 00:09:02,240 I come here, I've got my visa, my my residency here. 189 00:09:02,400 --> 00:09:06,200 Whereas if you're Indian or South Asian and you go to, you 190 00:09:06,640 --> 00:09:09,520 know, Bay Area for a tech job, for example, you're called a 191 00:09:09,520 --> 00:09:11,760 Desi. And within the Desi community, 192 00:09:12,040 --> 00:09:14,480 they're a lot more per SE westernised. 193 00:09:14,480 --> 00:09:17,720 So they will have, you know, we have a lot of clients that, you 194 00:09:17,720 --> 00:09:21,120 know, intimate and fast and, or they come in towards intimate 195 00:09:21,120 --> 00:09:23,880 and fasting. They come in towards trying the 196 00:09:24,000 --> 00:09:26,640 quote UN quote, Mediterranean diet or low carb diet. 197 00:09:27,000 --> 00:09:29,960 But then actually within India itself, the more traditional you 198 00:09:29,960 --> 00:09:32,240 go, the more higher verdict that there is. 199 00:09:32,240 --> 00:09:35,760 There's no, you know, medicinal medicine based diets. 200 00:09:36,080 --> 00:09:40,680 So it's almost like a very location based rather, but then 201 00:09:40,680 --> 00:09:43,960 like kind of cultural. Interesting, very interesting. 202 00:09:44,280 --> 00:09:46,200 Now that you've been kind of experimenting with with that 203 00:09:46,200 --> 00:09:50,080 cuisine for quite some time now, what what is an Indian dish 204 00:09:50,080 --> 00:09:53,360 that's very prominent there that you'd never heard about prior to 205 00:09:53,600 --> 00:09:56,080 to get into that, but. Here we go. 206 00:09:56,560 --> 00:09:58,560 I've just had dinner so I'm luckily I'm not hungry. 207 00:09:58,880 --> 00:10:02,040 So there's there's one called a pal baggie. 208 00:10:02,040 --> 00:10:07,480 So pal baggie is basically a bread roll with potato, like a 209 00:10:07,520 --> 00:10:10,560 Mashed potato in the middle with various different seasonings. 210 00:10:11,240 --> 00:10:14,760 Basically, it's a it's a carb carb sandwich. 211 00:10:14,760 --> 00:10:19,000 That's what it is. But it, but it's also like it's 212 00:10:19,000 --> 00:10:20,680 got like a chili in the middle of it. 213 00:10:20,680 --> 00:10:22,120 The sauces come very, very sweet. 214 00:10:22,120 --> 00:10:25,280 So you got like a, if you like your taste profiles, Indian food 215 00:10:25,280 --> 00:10:27,200 is the best for that. So it's got like it's softness 216 00:10:27,200 --> 00:10:30,000 on the outside of the bun. It's got the spiciness of the, 217 00:10:30,000 --> 00:10:31,560 the sauce. It's got the potato in the 218 00:10:31,560 --> 00:10:33,640 middle that's quite filling and texturous. 219 00:10:34,160 --> 00:10:37,400 And then sometimes they add what we call Chevro on the top, which 220 00:10:37,400 --> 00:10:41,920 is like a crunchy, crunchy flavouring, which is it hits all 221 00:10:41,920 --> 00:10:46,360 of the spots taste sweet, salty, crunchy, soft. 222 00:10:46,360 --> 00:10:49,720 So yeah, take take sensation. Nice, nice. 223 00:10:50,000 --> 00:10:52,840 I just got back from a like 10 day stint in Brazil and there's 224 00:10:52,840 --> 00:10:54,520 obviously like a lot of meat in Brazil. 225 00:10:54,520 --> 00:10:56,880 So getting your protein and fats and are not really challenged 226 00:10:56,880 --> 00:10:58,560 there. Is there like a lot of meat 227 00:10:58,560 --> 00:11:01,760 consumption by default in India? Is that not so much the thing? 228 00:11:02,520 --> 00:11:06,040 So I, I get when you split it into two, like there is a large 229 00:11:06,040 --> 00:11:08,960 religious element to the cultural dynamics too. 230 00:11:08,960 --> 00:11:12,600 So there is even small parts that are not small parts are 231 00:11:12,600 --> 00:11:15,120 actually rather large, but there's different religious 232 00:11:15,120 --> 00:11:17,040 diets as well. So there's, there's what we call 233 00:11:17,040 --> 00:11:20,160 a Jane diet, a Jane Swaminorian diets were like, they're not 234 00:11:20,160 --> 00:11:22,240 even allowed like garlic and onion within the house. 235 00:11:22,240 --> 00:11:24,840 They won't eat certain foods. They'll have particular fasting 236 00:11:24,840 --> 00:11:28,280 days where they have they're only allowed to eat certain 237 00:11:28,280 --> 00:11:31,680 types of food as well. So not only is consistency hard 238 00:11:31,680 --> 00:11:34,200 normally, but then when you Chuck in a few of these days 239 00:11:34,200 --> 00:11:37,320 where you can only eat these 10 foods or you can't have it in 240 00:11:37,320 --> 00:11:39,800 the house first, you can't have it in the house, it becomes very 241 00:11:39,800 --> 00:11:42,080 challenging. And it's primarily veggie like 242 00:11:42,640 --> 00:11:45,240 really at home. Traditionally in in India is 243 00:11:45,240 --> 00:11:49,000 much a veggie diet, but there's a large amount of large populace 244 00:11:49,000 --> 00:11:51,360 that do eat the meat from a religious perspective, They 245 00:11:51,360 --> 00:11:53,800 don't, most of them don't eat beef, although there are 246 00:11:53,800 --> 00:11:56,560 multiple outliers that do like a good steak in New York or 247 00:11:56,560 --> 00:11:59,640 whatnot. But yeah, there's there's a lot 248 00:11:59,640 --> 00:12:03,680 more people eating meat now, but there is a big 5050 split on 249 00:12:03,880 --> 00:12:05,680 veggie diets versus like meat eating. 250 00:12:05,680 --> 00:12:07,960 But the majority of them will stay away from beef. 251 00:12:08,240 --> 00:12:10,760 What about like fish? Is there like fish and seafood 252 00:12:10,760 --> 00:12:14,760 consumption higher? It's it's actually much less 253 00:12:14,760 --> 00:12:17,320 like to be honest, like I've been doing this seven years with 254 00:12:17,320 --> 00:12:20,360 India South HP. I haven't heard anyone really 255 00:12:20,360 --> 00:12:24,080 say to me, Oh, you know, I've really enjoyed that salmon this 256 00:12:24,080 --> 00:12:26,960 weekend. So it's normally probably 257 00:12:26,960 --> 00:12:29,200 potentially when they go out for dinner and stuff while they're 258 00:12:29,200 --> 00:12:31,760 having it in the salad. But I've never really heard, you 259 00:12:31,760 --> 00:12:34,320 know, many of our clients go like I've made a good fish dish 260 00:12:34,320 --> 00:12:39,520 today. So I guess it's it's independent 261 00:12:39,520 --> 00:12:42,920 individual dependent, but that's not something that is a massive 262 00:12:42,920 --> 00:12:44,640 thing where where I've experienced. 263 00:12:44,760 --> 00:12:47,560 So I would imagine from from your standpoint, just simply 264 00:12:47,560 --> 00:12:50,440 getting your clientele pool to eat enough protein is probably 265 00:12:50,440 --> 00:12:53,240 one of the bigger challenges. Yeah, it's, it's absolutely 266 00:12:53,240 --> 00:12:55,160 massive. I think there's like a massive 267 00:12:55,160 --> 00:12:58,760 overcorrection now within the Desi USUK community where like 268 00:12:58,760 --> 00:13:01,280 everyone knows that they haven't eaten protein for the last 50 269 00:13:01,280 --> 00:13:03,720 years or whatnot. So they're going super hard on 270 00:13:03,720 --> 00:13:04,800 it. They're, you know, they're, 271 00:13:04,840 --> 00:13:07,400 they're trying to get as much in as possible, which can be to 272 00:13:07,400 --> 00:13:09,760 detriment to, to go over and over over their calories. 273 00:13:09,760 --> 00:13:14,720 But yeah, majority of our work is telling people that, you 274 00:13:14,720 --> 00:13:17,360 know, chickpeas and lentils are not going to grow your muscle 275 00:13:17,880 --> 00:13:20,960 and trying to over consume then trying to chase your protein. 276 00:13:20,960 --> 00:13:25,800 So yeah, we have a lot of like, I guess culture behaviour, 277 00:13:25,800 --> 00:13:29,200 psychological kind of conversations about how they 278 00:13:29,200 --> 00:13:31,840 need to change some of their favorite dishes or the way that 279 00:13:31,840 --> 00:13:35,280 they cook or even that the kitchen dynamics of getting more 280 00:13:35,280 --> 00:13:37,840 protein in their diet. You know, a prime example of 281 00:13:37,840 --> 00:13:40,840 this is most like Indian, South Asian dishes normally come with 282 00:13:40,840 --> 00:13:44,240 a bit of yoga on the side of the plate, maybe 4050 grams if 283 00:13:44,240 --> 00:13:46,760 you're looking at the weigh in metric, whereas no decent 284 00:13:46,760 --> 00:13:50,200 serving of protein in, in, in, in yoga is, you know, 2 to 300, 285 00:13:50,320 --> 00:13:52,680 you know, grams. And getting someone to eat that 286 00:13:52,680 --> 00:13:54,880 amount of yoga doesn't feel natural for them. 287 00:13:55,360 --> 00:13:57,840 So it become that that becomes the most like kind of big 288 00:13:57,840 --> 00:13:59,440 challenge. And we're like, oh, how do I get 289 00:13:59,440 --> 00:14:02,560 them to eat these dosages of protein? 290 00:14:03,200 --> 00:14:06,800 And some of them, you know, have even from a younger age have 291 00:14:06,800 --> 00:14:10,200 been taught 01 egg is enough. You know, the, you know, 1 egg 292 00:14:10,200 --> 00:14:12,520 is, is making know it's going to be 6 crunch protein Max. 293 00:14:12,520 --> 00:14:15,160 So trying to get them to eat three eggs or, you know, egg 294 00:14:15,160 --> 00:14:18,600 whites or various different egg dishes is also quite challenging 295 00:14:18,600 --> 00:14:21,280 as well. So, yeah, a lot of our job is, 296 00:14:21,320 --> 00:14:25,800 is incorporating wherever they sit on that spectrum of protein 297 00:14:25,800 --> 00:14:29,120 and just trying to up it by 1020% at a time until they get 298 00:14:29,120 --> 00:14:32,760 to a point where they're comfortable making it a part of 299 00:14:32,760 --> 00:14:35,640 their lifestyle. As opposed to, you know, me just 300 00:14:35,640 --> 00:14:38,960 telling them you need to go and hit 200 grams tomorrow because 301 00:14:38,960 --> 00:14:40,360 that's, that can become quite a shock. 302 00:14:40,360 --> 00:14:43,240 And adherence is, is obviously the, the, the major factor that 303 00:14:43,240 --> 00:14:45,520 we try and look at. It it's interesting man, like so 304 00:14:45,520 --> 00:14:48,920 many people are so just delusional with regards to how 305 00:14:48,920 --> 00:14:51,760 much protein they actually need. And I feel like that 306 00:14:51,760 --> 00:14:53,600 overcorrection is taking place here as well. 307 00:14:53,600 --> 00:14:57,400 I mean, I see people consuming, you know, way too much protein 308 00:14:58,360 --> 00:15:01,280 and at the detriment of not ample dietary fat, for instance. 309 00:15:01,280 --> 00:15:04,280 But like with when it comes to people that are not generally 310 00:15:04,280 --> 00:15:06,240 eating enough protein, it's strange. 311 00:15:06,240 --> 00:15:08,400 Like they think, OK, I'm eating an egg. 312 00:15:08,440 --> 00:15:11,960 Egg is known for having protein, so my protein requirements are 313 00:15:11,960 --> 00:15:13,520 met for the day. They they assume that as long as 314 00:15:13,520 --> 00:15:15,520 it's got protein in it, they've had protein. 315 00:15:15,520 --> 00:15:18,760 Like there's no thought as to how much protein they should be 316 00:15:18,760 --> 00:15:21,400 targeting a day-to-day basis, but just that a fact that it has 317 00:15:21,400 --> 00:15:24,320 protein seems to be sufficient for them, which is definitely 318 00:15:24,320 --> 00:15:26,520 not the case. No, it's. 319 00:15:26,560 --> 00:15:29,640 I think it's like there's a difference between applying 320 00:15:29,640 --> 00:15:33,520 effort to something and doing enough of it to get a response. 321 00:15:33,640 --> 00:15:35,920 You know, it's that dose response thing. 322 00:15:35,920 --> 00:15:37,520 Most people don't think about the dose response. 323 00:15:37,520 --> 00:15:40,320 They think about is it more than I was consuming before? 324 00:15:40,320 --> 00:15:41,600 Yes. Then it must be good. 325 00:15:41,840 --> 00:15:44,920 We're actually like, if you're chasing protein through peanuts, 326 00:15:45,520 --> 00:15:46,880 you know you're going to be, you're going to be waiting a 327 00:15:46,880 --> 00:15:49,720 long time to hit your hit your numbers, and therefore the 328 00:15:49,720 --> 00:15:52,160 effort could be well spent somewhere else with adequate 329 00:15:52,160 --> 00:15:53,480 information. Totally. 330 00:15:53,640 --> 00:15:56,760 Totally. So how do you, when these people 331 00:15:56,760 --> 00:16:00,120 are coming to work with you, where, where are they typically 332 00:16:00,120 --> 00:16:01,200 coming from? Like are they coming from a 333 00:16:01,200 --> 00:16:04,680 place of just unhealth? Like are they struggling with 334 00:16:04,680 --> 00:16:08,600 some type of metabolic syndrome currently or like what? 335 00:16:08,600 --> 00:16:10,920 What is your typical client avatar I guess? 336 00:16:11,520 --> 00:16:19,040 Yeah, client avatar, I guess is 35 to 45 looking at having kids 337 00:16:19,040 --> 00:16:22,640 or or having already one to two of them mainly working in the 338 00:16:22,640 --> 00:16:27,160 corporate or their own business and then coming towards on that 339 00:16:27,160 --> 00:16:31,920 back of maybe having or being diagnosed with type 2 diabetes. 340 00:16:32,440 --> 00:16:35,680 That are large populace within the community, which is unlike 341 00:16:35,680 --> 00:16:37,800 recognized within the research of PCOS. 342 00:16:37,800 --> 00:16:41,680 A lot of the females have that and then coming to us being 343 00:16:41,680 --> 00:16:44,760 like, hey, like I've got this method, I've got this metabolic 344 00:16:44,760 --> 00:16:45,960 thing, I've got this health thing. 345 00:16:46,160 --> 00:16:50,280 And also my weight is hindering not only my confidence, but my 346 00:16:50,280 --> 00:16:54,360 ability to have kids or, you know, to, you know, to, to play 347 00:16:54,360 --> 00:16:57,000 that big role in, in, in the whole relationship side of 348 00:16:57,000 --> 00:16:59,000 things too. So that's where they mostly come 349 00:16:59,000 --> 00:17:01,680 in. We rarely get the younger 350 00:17:01,680 --> 00:17:04,079 generation just because of how we do our coaching. 351 00:17:04,640 --> 00:17:07,960 We, we, we generally work with people that are, you know, 30 352 00:17:07,960 --> 00:17:09,560 plus. Gotcha, gotcha. 353 00:17:09,560 --> 00:17:11,680 And how do you structure your coaching like you have them come 354 00:17:11,680 --> 00:17:14,920 in, do a questionnaire, kind of get some some baseline topics 355 00:17:14,920 --> 00:17:16,880 from how do you how do you typically organise that? 356 00:17:17,640 --> 00:17:20,720 Yeah. We, I think that from what I've 357 00:17:20,720 --> 00:17:23,599 experienced in the past, I think we're quite thorough because we 358 00:17:23,880 --> 00:17:25,400 our, our business is called Autonomy. 359 00:17:25,400 --> 00:17:27,400 So we want to give people choice and control. 360 00:17:27,400 --> 00:17:30,920 So we never really give plans or things based on questionnaires. 361 00:17:30,920 --> 00:17:32,960 I used to do that in the past, maybe at my other companies that 362 00:17:32,960 --> 00:17:37,080 used to work at it just was really, really difficult to 363 00:17:37,400 --> 00:17:39,960 actually diagnose what the person needed. 364 00:17:39,960 --> 00:17:43,520 So we, we do questionnaires, we do detailed responses, but then 365 00:17:43,520 --> 00:17:45,320 we most importantly just hop on a call with them. 366 00:17:45,920 --> 00:17:48,840 And as we go through the call, we're we're very much designing 367 00:17:48,840 --> 00:17:53,040 the plans together to get to a point where they're happy to do 368 00:17:53,040 --> 00:17:55,560 something and it. Also fits with their lifestyle. 369 00:17:55,560 --> 00:17:58,760 We we use like the the the rule of like the. 370 00:17:58,760 --> 00:18:02,600 Three CS within nutrition, which is like, it's not really AC, but 371 00:18:02,640 --> 00:18:04,800 I just coined it this way. It's like home, home life 372 00:18:04,800 --> 00:18:07,800 consistency, work life consistency and you know, social 373 00:18:07,800 --> 00:18:10,520 life consistency. So we make plans for all three 374 00:18:10,520 --> 00:18:12,840 of those areas when they first start. 375 00:18:12,840 --> 00:18:15,240 So, you know, I don't believe that most people have a seven 376 00:18:15,240 --> 00:18:16,760 day plan. They, they work in like 377 00:18:17,080 --> 00:18:19,600 different environments. And if we can create the right 378 00:18:19,800 --> 00:18:21,760 plan for that environment, they're more than likely be 379 00:18:21,760 --> 00:18:25,040 consistent in that environment. So we set it up like that with a 380 00:18:25,040 --> 00:18:28,920 full level of commitment where they are deciding ultimately 381 00:18:28,920 --> 00:18:31,760 what they're going to do right now and if what, what they can 382 00:18:31,760 --> 00:18:35,280 commit to right now. Yeah, I feel like the regardless 383 00:18:35,280 --> 00:18:37,560 of the type of dieting protocol someone's following, I think 384 00:18:37,560 --> 00:18:40,520 most coaches will agree that the sustainability factor is, is 385 00:18:40,520 --> 00:18:42,520 key. And I mean, you could have 386 00:18:42,520 --> 00:18:44,440 everything dialed in perfectly, but if it's not sustainable, 387 00:18:44,440 --> 00:18:45,560 you're not going to see the results with it. 388 00:18:45,560 --> 00:18:48,880 And I would imagine with a community that is so, you know, 389 00:18:48,880 --> 00:18:51,440 heavily culturally based with regards to their food 390 00:18:51,440 --> 00:18:54,360 consumption, finding ways to make that sustainable is going 391 00:18:54,360 --> 00:18:56,840 to be first and foremost the most important thing. 392 00:18:57,600 --> 00:18:59,600 Yeah. Yeah, because happy mum, happy 393 00:18:59,600 --> 00:19:00,560 life. You know, if you're living with 394 00:19:00,560 --> 00:19:03,920 the parents and they rule the kitchen, you know, it doesn't 395 00:19:03,920 --> 00:19:07,800 matter what the diet says, if mum says it opposite, then mum 396 00:19:07,800 --> 00:19:11,360 wins, you know, so we try and play with the cards that we've 397 00:19:11,360 --> 00:19:14,000 dealt and, and ultimately everyone has their own 398 00:19:14,000 --> 00:19:15,240 situations. We've got people that cook, 399 00:19:15,240 --> 00:19:16,600 we've got people that eat their parents food. 400 00:19:16,600 --> 00:19:19,840 We've got people that, you know, live in Central New York and 401 00:19:20,120 --> 00:19:22,920 eat, eat their their local restaurants every single day. 402 00:19:22,920 --> 00:19:26,640 So, you know, ultimately their situation will govern the 403 00:19:26,640 --> 00:19:28,880 ability to adhere to a certain plan. 404 00:19:28,880 --> 00:19:31,840 So we we look at the situations and scenarios that they're 405 00:19:31,840 --> 00:19:33,640 placed in and then plan around it. 406 00:19:34,360 --> 00:19:36,480 How do you how do you get through to people? 407 00:19:37,200 --> 00:19:40,400 How do you work around the cultural component of not 408 00:19:40,400 --> 00:19:42,520 wanting to appear rude? Like if you're going to one of 409 00:19:42,520 --> 00:19:45,800 these these festivities and it's it's customary to have multiple 410 00:19:45,800 --> 00:19:49,240 portions, but they don't need to consume multiple portions. 411 00:19:49,240 --> 00:19:50,960 Like how do you address that? Like a lot of people here in the 412 00:19:50,960 --> 00:19:53,800 States, you know, they'll have they'll have celebrations for 413 00:19:54,080 --> 00:19:56,080 everything drop of a hand. There's a celebration a lot of 414 00:19:56,080 --> 00:19:57,800 times that gets people in trouble because it just gives 415 00:19:57,800 --> 00:20:00,520 them an excuse to eat and excess and eat the wrong things. 416 00:20:00,920 --> 00:20:03,800 So I've kind of taken like an approach of look, you know, if, 417 00:20:03,800 --> 00:20:06,400 if you really and truly want this goal, like if you're 418 00:20:06,400 --> 00:20:09,240 unhealthy, if you, if you're suffering from metabolic 419 00:20:09,240 --> 00:20:11,920 syndrome, then you seem to be like honest with yourself and 420 00:20:11,920 --> 00:20:13,440 those around you. It's like, look, this is where I 421 00:20:13,440 --> 00:20:14,680 need to take things. This is where I need to 422 00:20:14,680 --> 00:20:16,920 prioritize my health. Hopefully you're in support of 423 00:20:16,920 --> 00:20:18,720 that and we can move on to the next chapter. 424 00:20:18,720 --> 00:20:22,040 But that that's often times harder in different different 425 00:20:22,040 --> 00:20:26,840 cultural settings. Yeah, yeah, I, I think totally 426 00:20:26,840 --> 00:20:30,600 depends on the, the pain of which the, the particular thing 427 00:20:30,600 --> 00:20:32,760 they came in for is, is governing their life. 428 00:20:32,760 --> 00:20:35,680 Is that the more pain someone's in, the more they're willing to 429 00:20:35,680 --> 00:20:39,280 make that big jump of saying no. And I think they're less pain 430 00:20:39,280 --> 00:20:43,000 someone's in or they're more be encouraged by other people 431 00:20:43,000 --> 00:20:44,360 around, the more influenced by them. 432 00:20:44,360 --> 00:20:46,320 I think you have to take a look. Maybe a different approach. 433 00:20:46,320 --> 00:20:48,280 So we, we like to present the options. 434 00:20:48,280 --> 00:20:50,680 So if someone goes, are you going to this event, it's going 435 00:20:50,680 --> 00:20:53,920 to be OK. Are you prepared to no say no to 436 00:20:53,920 --> 00:20:56,000 AB and C? And if they say we're not at 437 00:20:56,000 --> 00:20:58,560 this time, it's a big event or no, I feel quite rude. 438 00:20:58,560 --> 00:21:00,840 OK, awesome. So here's what you can do in the 439 00:21:00,840 --> 00:21:02,400 rest of the day to make up for it. 440 00:21:02,400 --> 00:21:05,920 Or we will make a course of the coaching processes to change 441 00:21:05,920 --> 00:21:08,760 psychological behaviours rather than just like offering 442 00:21:08,760 --> 00:21:12,560 techniques for calories. So we, we like to make sure that 443 00:21:12,560 --> 00:21:16,280 even if today you're having that second plate and we've factored 444 00:21:16,280 --> 00:21:19,160 it into, you know, your lunch or breakfast steps, what you're 445 00:21:19,160 --> 00:21:22,160 doing tomorrow in terms of your output, that over the course of 446 00:21:22,160 --> 00:21:25,440 the next three to six weeks, you bring more nose into the 447 00:21:25,440 --> 00:21:28,320 equation to the point where you feel a lot more comfortable to 448 00:21:28,320 --> 00:21:30,520 do so. And at some point I feel like, 449 00:21:30,720 --> 00:21:33,560 you know, the hard arsing me who's not as not as fair 450 00:21:33,560 --> 00:21:36,120 sometimes just says like you just need to get one over the 451 00:21:36,120 --> 00:21:39,520 line of just being a little bit more hard nosed and all of those 452 00:21:39,520 --> 00:21:42,760 feelings will go away. You know, the, the most of the 453 00:21:42,760 --> 00:21:45,600 clients that I've had that have been really successful at some 454 00:21:45,600 --> 00:21:48,920 point stop caring about the alternative opinion because of 455 00:21:49,000 --> 00:21:51,760 where that's LED them. And I think once you get someone 456 00:21:51,760 --> 00:21:54,840 in that position where their actions are not serving their 457 00:21:54,840 --> 00:21:58,000 goals, you can have that conversation and that they're 458 00:21:58,000 --> 00:21:59,680 willing to change. Some people that's at the 459 00:21:59,680 --> 00:22:02,520 beginning of the journey for somebody else that's, you know, 460 00:22:02,520 --> 00:22:06,600 5 to 1020 lbs down and you just can't get the next 5 lbs because 461 00:22:06,600 --> 00:22:08,760 of those situations. They're a lot more open to 462 00:22:08,760 --> 00:22:11,800 change when it's in direct competition to their goals. 463 00:22:12,160 --> 00:22:14,480 So we, we give them all the strategies. 464 00:22:14,480 --> 00:22:17,600 And then when they're ready to take that plunge on making that 465 00:22:17,600 --> 00:22:20,680 big change, then we'll just, you know, even down to the words of 466 00:22:20,680 --> 00:22:23,080 like, we'll script out something that they're going to say to 467 00:22:23,080 --> 00:22:26,480 their family members and we'll help help them like say those 468 00:22:26,480 --> 00:22:29,280 particular words. Because sometimes it's, it's 469 00:22:29,280 --> 00:22:31,360 never really about the nutrition strategy. 470 00:22:31,360 --> 00:22:33,080 It's actually about the communication. 471 00:22:33,080 --> 00:22:36,360 I think from when you mentioned about the cultural dynamics that 472 00:22:36,360 --> 00:22:41,080 it majority comes down to the weight in which the the family 473 00:22:41,080 --> 00:22:43,960 members are seen, but also the communication styles that are 474 00:22:43,960 --> 00:22:47,680 utilized within the community often doesn't lead to somebody 475 00:22:47,680 --> 00:22:49,520 being a lot more open with their dialogue. 476 00:22:49,520 --> 00:22:53,520 So we'd helped even people just communicate their feelings more 477 00:22:53,520 --> 00:22:56,080 openly, which then leads to people understanding and then 478 00:22:56,080 --> 00:22:58,640 giving them a bit more license to, you know, leave them the 479 00:22:58,640 --> 00:23:01,120 fuck alone basically. It's it's tough, man. 480 00:23:01,120 --> 00:23:04,480 Like like us as a species is a strange phenomena because like 481 00:23:04,480 --> 00:23:07,400 you don't really experience this in any other animal species. 482 00:23:07,400 --> 00:23:11,360 Like if you get a bunch of, you know, lions out in the wild and 483 00:23:11,360 --> 00:23:13,800 you got one big fat lion like the other fat lion, the other 484 00:23:13,800 --> 00:23:15,200 lions don't make fun of the fat lion. 485 00:23:15,200 --> 00:23:18,120 They just like, it's not conducive to be fat if you're 486 00:23:18,120 --> 00:23:20,960 trying to hunt your own food. Whereas like when you're, you 487 00:23:21,280 --> 00:23:24,400 know, a human and being, you can easily get food. 488 00:23:24,520 --> 00:23:26,600 Most situations allows you to easily get food. 489 00:23:26,600 --> 00:23:28,000 So like you don't have that risk. 490 00:23:28,000 --> 00:23:31,560 And then it becomes this, this psychological emotional 491 00:23:31,560 --> 00:23:33,360 component that comes to the table. 492 00:23:33,640 --> 00:23:36,360 And it's strange because you can look at the people around you 493 00:23:36,360 --> 00:23:40,200 that are unsupportive of your goals, yet you do not want to 494 00:23:40,200 --> 00:23:42,360 emulate what they have done with their life. 495 00:23:42,360 --> 00:23:44,520 So why would you give a shit what they think in the 1st 496 00:23:44,520 --> 00:23:46,280 place? You know, like it's very, it's 497 00:23:46,280 --> 00:23:50,440 very strange scenario. Yeah, it's a it's a it's the 498 00:23:50,440 --> 00:23:54,400 complex being of, of, of personalities or psychological 499 00:23:54,400 --> 00:23:56,480 subsets. And especially within, within 500 00:23:56,480 --> 00:24:00,320 the community idea with the within, like the research in the 501 00:24:00,320 --> 00:24:03,120 way that the, the upbringing is, there's a lot of guilt and shame 502 00:24:03,120 --> 00:24:06,400 that's utilized in the leverage point of the older generation to 503 00:24:06,400 --> 00:24:09,520 get what they want to exhibit control, to exhibit structure. 504 00:24:09,520 --> 00:24:12,560 You know, even down to what university you go to, what 505 00:24:12,560 --> 00:24:16,600 occupation that you go and do. Like my clients or who are like 506 00:24:16,600 --> 00:24:20,080 35 plus and I speak to them, they've been funnelled down a 507 00:24:20,080 --> 00:24:22,680 path of, of a different occupation than they kind of 508 00:24:22,680 --> 00:24:25,480 wanted to because that was what their family wanted them to do. 509 00:24:25,480 --> 00:24:29,120 So all of these then come into those food situations because 510 00:24:29,400 --> 00:24:32,240 they've been told what to do for the last 10 years with their who 511 00:24:32,240 --> 00:24:36,240 they date, who they eat, what they eat, who they marry, what 512 00:24:36,240 --> 00:24:38,840 job they go and do. And that same person is the same 513 00:24:38,840 --> 00:24:41,120 person telling them to eat the two to three plates. 514 00:24:41,120 --> 00:24:43,880 So they're just conditioned to listening to the person that 515 00:24:44,560 --> 00:24:47,760 provides them with some level of guilt and shame to do the thing 516 00:24:47,760 --> 00:24:51,560 they want them to do. And it's almost breaking 20 517 00:24:51,560 --> 00:24:54,800 years worth of trauma to just say no to a plate of food. 518 00:24:55,520 --> 00:24:57,640 And that might sound dramatic, but it you know, when you when 519 00:24:57,640 --> 00:24:59,760 you. Look at the the levels of like. 520 00:25:00,280 --> 00:25:03,480 In those moments, the way that they're talked to, the way 521 00:25:03,480 --> 00:25:06,640 they're demanded, the way that they're expected, it can be 522 00:25:06,640 --> 00:25:10,880 quite hard for that person to break that mould despite the 523 00:25:10,880 --> 00:25:14,640 most level, the highest level of willpower or motivation, you 524 00:25:14,640 --> 00:25:16,720 know it. Towards their goal because. 525 00:25:16,840 --> 00:25:20,800 Sometimes family to some people and their and their their 526 00:25:20,800 --> 00:25:23,920 relationship with that person mean more to them than the 5 lbs 527 00:25:23,920 --> 00:25:26,680 that they want to lose. What happens when they do start 528 00:25:26,680 --> 00:25:29,200 breaking that mold? I mean, do they start letting 529 00:25:29,200 --> 00:25:31,600 that transcend just the food they're putting in their mouth 530 00:25:31,600 --> 00:25:35,240 and they start, you know, becoming more independent in 531 00:25:35,240 --> 00:25:37,400 other areas of their life? I would imagine like that. 532 00:25:37,440 --> 00:25:40,320 Would probably cause some. It's a it's a beautiful domino, 533 00:25:40,600 --> 00:25:44,200 like maybe their their parents don't think so, but they do seem 534 00:25:44,200 --> 00:25:47,240 to get on board with it later. But it's a beautiful domino 535 00:25:47,240 --> 00:25:49,560 because once someone has a little bit of quote UN quote 536 00:25:49,560 --> 00:25:52,560 autonomy, where the decision making, they're a lot more 537 00:25:52,560 --> 00:25:54,040 happier. They're a lot more free will and 538 00:25:54,040 --> 00:25:57,440 a lot more free spirited to try new things, which then, you 539 00:25:57,440 --> 00:26:01,360 know, transcends and moves into the realm of them doing things 540 00:26:01,360 --> 00:26:05,120 that they like and enjoy and, and get the benefits from those 541 00:26:05,120 --> 00:26:07,440 like kind of new newfound things. 542 00:26:08,320 --> 00:26:10,520 You know, we've had, I've had a lot of people who have gone 543 00:26:10,520 --> 00:26:13,600 through their own fitness journey and decided to career 544 00:26:13,600 --> 00:26:16,280 switch or, you know, change the dynamic they're in, in terms of 545 00:26:16,280 --> 00:26:20,040 relationships or environments because of how funneled it was 546 00:26:20,040 --> 00:26:22,640 previously or how rigid and structured it was to now 547 00:26:22,840 --> 00:26:24,960 thinking about what that what's better for them. 548 00:26:24,960 --> 00:26:28,400 And it's that transition of where they start controlling 549 00:26:28,400 --> 00:26:31,360 their food and prioritizing themselves in that format. 550 00:26:31,600 --> 00:26:34,920 And then they use that framework to govern the rest of their 551 00:26:34,920 --> 00:26:37,680 lives too, you know, is it beneficial for them? 552 00:26:37,800 --> 00:26:39,520 Do they want to do it? Does it have a benefit? 553 00:26:39,760 --> 00:26:42,200 Is it, you know, what I want or is it someone, what someone else 554 00:26:42,200 --> 00:26:44,280 wants? And that moment where, you know, 555 00:26:44,280 --> 00:26:48,520 I've never really had a client that hasn't improved their their 556 00:26:48,520 --> 00:26:51,920 other areas of their life went by not taking it, by taking 557 00:26:51,920 --> 00:26:54,040 control of their food. Yeah, I feel like it all. 558 00:26:54,040 --> 00:26:55,400 I feel like that's like the baseline, man. 559 00:26:55,400 --> 00:26:58,520 Like whenever my life's going crazy, like if I at least 560 00:26:58,520 --> 00:27:01,760 maintain my, you know, principles with regards to my 561 00:27:01,760 --> 00:27:05,720 nutrition and my training, then then I'm solid and I can, I can 562 00:27:05,720 --> 00:27:06,960 climb out of whatever hole I'm in. 563 00:27:06,960 --> 00:27:10,320 But like, if I'd look, if I let those go on the wayside, then 564 00:27:10,640 --> 00:27:13,560 then I'm really lost, you know? Yeah, I'm the exact same. 565 00:27:13,560 --> 00:27:16,480 When I am going through a really busy part with like the business 566 00:27:16,480 --> 00:27:19,920 or, or I want to improve my golf game or what I'm trying to do, I 567 00:27:19,920 --> 00:27:22,440 normally go back into like a more structured diet. 568 00:27:22,760 --> 00:27:25,520 Like I'll even if I only want to lose a couple of kilos, that 569 00:27:25,520 --> 00:27:28,880 little level of like mental focus, that mental clarity, that 570 00:27:28,880 --> 00:27:32,720 structure, that routine, that more inward thinking and what do 571 00:27:32,720 --> 00:27:34,960 I need to do? When do I need to do it a little 572 00:27:34,960 --> 00:27:36,880 bit more? You know, self structure, it 573 00:27:36,880 --> 00:27:38,840 always tends to do really, really well. 574 00:27:38,840 --> 00:27:42,200 It's the moments when I lose those control is more when I 575 00:27:42,200 --> 00:27:44,760 when I feel less in control. Yeah, totally. 576 00:27:44,760 --> 00:27:47,800 I think like when I'm in a prep, I'm eating pretty much the same 577 00:27:47,800 --> 00:27:50,280 thing every single day, every single week. 578 00:27:50,280 --> 00:27:53,240 I'll change the quantities from week to week, but the the 579 00:27:53,280 --> 00:27:54,920 day-to-day meals are the exact same. 580 00:27:54,920 --> 00:28:00,400 And I think removing the choice and the decision fatigue is, is 581 00:28:00,400 --> 00:28:02,160 monument. Like if you get a hard time 582 00:28:02,160 --> 00:28:05,520 going on your life and you are constantly being battered with 583 00:28:05,520 --> 00:28:08,400 decisions and thoughts, some positive, some negative, but 584 00:28:08,400 --> 00:28:11,320 they're just taking up all your mental bandwidth to also throw 585 00:28:11,320 --> 00:28:15,360 on food choices on top of them is what often times knocks 586 00:28:15,360 --> 00:28:18,240 people out their rocker. But if they know, OK, and this 587 00:28:18,240 --> 00:28:19,840 is what I'm going to eat, this is what I'm going to eat, and 588 00:28:19,840 --> 00:28:22,680 this is how my body's going to respond to it, and that's just 589 00:28:22,680 --> 00:28:25,440 never even a question, then they've got all that bandwidth 590 00:28:25,440 --> 00:28:28,000 opened up to do everything that is more important at the time. 591 00:28:28,720 --> 00:28:30,160 Yeah, it's the dichotomy of choice. 592 00:28:30,160 --> 00:28:32,520 Everybody wants choice, but performs worse with it. 593 00:28:32,760 --> 00:28:35,880 Yeah, like I like I I get my food delivered to my door every 594 00:28:35,880 --> 00:28:37,400 single day. And since I've been doing that, 595 00:28:37,400 --> 00:28:39,360 you know, there's there's never been a point where I'm like, oh, 596 00:28:39,360 --> 00:28:42,320 shall I order a take away tonight, you know, or about a 597 00:28:42,320 --> 00:28:44,560 bad day at work. Should we be should we go and go 598 00:28:44,560 --> 00:28:47,440 for drink or whatnot? It's like my foods that the 599 00:28:47,440 --> 00:28:49,960 decisions already done. All I have to do is just open up 600 00:28:49,960 --> 00:28:52,480 it take a spoon and and eat my food. 601 00:28:52,480 --> 00:28:56,800 So I actually, I think clients or go in that, that that loop as 602 00:28:56,800 --> 00:28:58,840 well. They they yearn for more choice 603 00:28:58,840 --> 00:29:00,760 or more freedom. They get that choice and 604 00:29:00,760 --> 00:29:02,320 freedom. It doesn't really end well. 605 00:29:02,320 --> 00:29:04,880 And then they end up like raining in and and self 606 00:29:04,880 --> 00:29:07,240 regulating their choices because of those. 607 00:29:07,680 --> 00:29:11,120 They, I guess they prioritize headspace over, you know, the, 608 00:29:11,240 --> 00:29:13,760 the flavours. And that comes from having ten 609 00:29:13,760 --> 00:29:17,720 different breakfast options or 20 different meal options for 610 00:29:17,720 --> 00:29:18,440 dinner. Yeah. 611 00:29:18,440 --> 00:29:20,200 And it's interesting because just kind of look at this from a 612 00:29:20,200 --> 00:29:22,520 cultural standpoint in, you know, South Asia. 613 00:29:22,520 --> 00:29:27,520 Like if if they are, you know, forbidden a lot of choice in 614 00:29:27,520 --> 00:29:29,960 other areas of their life, I would see how it would make 615 00:29:29,960 --> 00:29:33,080 sense for them to want more choice with their food. 616 00:29:33,600 --> 00:29:38,400 But freedom doesn't. I mean, choice and freedom 617 00:29:38,920 --> 00:29:40,200 aren't necessarily the same thing. 618 00:29:40,200 --> 00:29:42,600 Like I like, I love Jocko's quote of discipline equals 619 00:29:42,600 --> 00:29:43,840 freedom. Like when you are disciplined, 620 00:29:43,840 --> 00:29:47,120 you oftentimes self restrict a lot of choices. 621 00:29:47,360 --> 00:29:51,200 So it may seem limiting in that regard, but it's still a choice. 622 00:29:51,200 --> 00:29:54,120 But you just chosen to have fewer options. 623 00:29:54,360 --> 00:29:57,920 But that in doing so, that allows for much more freedom on 624 00:29:57,920 --> 00:30:00,520 the grand scale, which I think is the the overall goal. 625 00:30:01,240 --> 00:30:02,640 Yeah, Yeah. No, I totally agree. 626 00:30:02,640 --> 00:30:06,120 And we have a lot of like our South Asian plants that are more 627 00:30:06,120 --> 00:30:09,400 like from Pakistan. They're they're primarily Muslim 628 00:30:09,400 --> 00:30:12,960 and in that in that community in itself, which is a whole 629 00:30:12,960 --> 00:30:16,680 different ball game towards compared to India, is that their 630 00:30:16,680 --> 00:30:20,040 only real like outlet they have is food. 631 00:30:20,040 --> 00:30:22,440 They don't, you know, smoke, they don't drink or, you know, 632 00:30:22,440 --> 00:30:24,800 from a from a true practice perspective. 633 00:30:25,040 --> 00:30:28,960 So when they get told to, you know, cut down the portions or, 634 00:30:29,040 --> 00:30:31,720 you know, limit the take away that they're eating, that was 635 00:30:31,720 --> 00:30:36,920 like the only free choice that they had to expand, enjoy and, 636 00:30:36,920 --> 00:30:41,280 you know, live life through it. And I think that that also then 637 00:30:41,280 --> 00:30:46,720 present presents a really hard barrier to to kind of be more 638 00:30:46,720 --> 00:30:48,800 adherent long term. If it's the only thing that you 639 00:30:48,800 --> 00:30:52,400 seek in joy and you only have enjoyment from it, it's really 640 00:30:52,400 --> 00:30:55,640 hard to restrict something that you literally yearn for because 641 00:30:55,640 --> 00:30:58,840 it represents so many other things just than other than just 642 00:30:58,840 --> 00:31:00,640 food. So how do you how do you work 643 00:31:00,640 --> 00:31:02,160 with them then? How do you come back then? 644 00:31:02,880 --> 00:31:07,640 I think the it's more like a, those conversations are more 645 00:31:07,640 --> 00:31:10,200 like, I guess sales conversations rather than like 646 00:31:10,320 --> 00:31:12,520 like fitness and nutrition conversations. 647 00:31:12,520 --> 00:31:16,480 It's like, you know, are the things that you're doing right 648 00:31:16,480 --> 00:31:20,880 now producing a positive or negative, you know, result, you 649 00:31:20,880 --> 00:31:23,480 know, do you think by changing this, it's going to improve or, 650 00:31:23,520 --> 00:31:27,160 you know, contribute what, what benefit are you looking for? 651 00:31:27,160 --> 00:31:30,400 Like what is it that you're looking for out of food? 652 00:31:30,880 --> 00:31:33,400 And then trying to find that middle ground between what they 653 00:31:33,400 --> 00:31:36,080 say that they want versus like what's going to move us in the 654 00:31:36,080 --> 00:31:39,120 right direction. So, you know, they might say, 655 00:31:39,360 --> 00:31:42,080 you know, I really want to have, I want to go out with the boys 656 00:31:42,080 --> 00:31:43,280 and I want to have a mixed grill. 657 00:31:43,280 --> 00:31:45,560 OK, perfect. So let's go and give you a mixed 658 00:31:45,560 --> 00:31:48,240 grill or a chicken, you know, shawarma, for example. 659 00:31:48,640 --> 00:31:51,440 Then here's the here's how you factor in the rest of the day. 660 00:31:51,760 --> 00:31:54,840 So you give them that guest, those short term tactics of like 661 00:31:55,080 --> 00:31:59,720 the buffering, the, the calorie management strategies to 1st get 662 00:31:59,720 --> 00:32:03,040 them on board with, you know, reducing their, their intake 663 00:32:03,040 --> 00:32:05,600 and, you know, seeing some tangible results. 664 00:32:06,040 --> 00:32:08,640 Once you get those results and you see that the, the weight is 665 00:32:08,640 --> 00:32:10,800 going in the right direction, I think you have a lot more 666 00:32:11,080 --> 00:32:15,320 ability to play those more habitual cards later down the 667 00:32:15,320 --> 00:32:18,920 line, once you get some like kind of trust and some authority 668 00:32:18,920 --> 00:32:21,480 that a, this thing is working. I just need to now make some 669 00:32:21,480 --> 00:32:23,920 further tweaks to amplify those results. 670 00:32:24,320 --> 00:32:28,960 That makes total sense. Do you actively push away 671 00:32:28,960 --> 00:32:33,840 clients from America, for instance, or are you like like 672 00:32:34,240 --> 00:32:36,920 what do you kind of do with it? Like you do you factor them out? 673 00:32:36,920 --> 00:32:38,800 Do you work with everybody? You just had the majority of 674 00:32:38,800 --> 00:32:41,600 your clients coming from South Asia, Pakistan, or or do. 675 00:32:41,600 --> 00:32:46,040 You actively avoid most of them are UK or US based. 676 00:32:46,040 --> 00:32:50,480 So like we, we only have like one rule is like if you're South 677 00:32:50,480 --> 00:32:51,880 Asian or you're Indian, we work with you. 678 00:32:51,880 --> 00:32:54,840 If you're white or black or Hispanic, we, we don't. 679 00:32:54,840 --> 00:32:59,040 So we literally, if you fall into that category, we'll, we'll 680 00:32:59,040 --> 00:33:00,880 work with anybody, anytime, any place. 681 00:33:00,880 --> 00:33:04,160 Like we're here to help. So as long as you're part of our 682 00:33:04,160 --> 00:33:07,120 demographic that we know that we do great things with, then we're 683 00:33:07,120 --> 00:33:09,960 good. So yeah, we have a few clients 684 00:33:09,960 --> 00:33:14,440 in India, but majority is, is West Western, Western clients 685 00:33:14,440 --> 00:33:16,400 just. Because of the I guess the the. 686 00:33:17,760 --> 00:33:22,640 The, the gap to finances or you know, you know, money is, is a 687 00:33:22,640 --> 00:33:26,040 large part of, you know, the, the wealth versus poverty in, in 688 00:33:26,040 --> 00:33:29,800 India is a large gap, which is like a very, very wealthy 1% and 689 00:33:29,800 --> 00:33:32,920 they're very, you know, poverty stricken 99%. 690 00:33:32,920 --> 00:33:35,600 So we just don't see a lot of our client base coming from 691 00:33:35,600 --> 00:33:37,200 there. But a lot of our clients are 692 00:33:37,200 --> 00:33:40,480 more the people that have lived in the US now for what their 693 00:33:40,480 --> 00:33:43,080 their parents are the 1st generation that moved over 694 00:33:43,360 --> 00:33:45,960 they've, you know, had a business or they've, you know, 695 00:33:45,960 --> 00:33:48,800 moved into a different kind of occupation and now their kids 696 00:33:48,800 --> 00:33:52,360 are gone through medical school or, you know, dentistry. 697 00:33:52,360 --> 00:33:55,560 Or or Law law for. Example And then now they're 698 00:33:55,800 --> 00:33:57,960 overweight because they're they've gone through Med school 699 00:33:57,960 --> 00:33:59,920 and they've got some poor eating habits. 700 00:34:00,360 --> 00:34:02,840 Gotcha, gotcha. So let's talk about some some 701 00:34:02,840 --> 00:34:05,960 tangibles when it comes to like, if you're, you know, reducing 702 00:34:05,960 --> 00:34:09,000 your caloric intake and you're trying to stay within cultural, 703 00:34:09,520 --> 00:34:12,760 you know, realms of the types of food you enjoy and are, you 704 00:34:12,760 --> 00:34:16,679 know, often times in the the family setting there and it's 705 00:34:16,679 --> 00:34:19,600 not easy to weigh the food. They don't really have food 706 00:34:19,600 --> 00:34:21,600 scales. Like how do you typically go 707 00:34:21,600 --> 00:34:23,120 about that from a very practical standpoint? 708 00:34:23,120 --> 00:34:26,320 Are you doing kind of like a reduced just the meal frequency 709 00:34:26,320 --> 00:34:29,480 throughout the day, kind of like a OMAD approach and push your, 710 00:34:29,880 --> 00:34:32,800 you know, one feeding back to to that festival setting? 711 00:34:32,800 --> 00:34:34,239 Or how do you typically structure that? 712 00:34:35,520 --> 00:34:39,520 So we, we like to take more of that the the long term approach 713 00:34:39,520 --> 00:34:41,840 1st and then move it down to something a little bit more 714 00:34:41,840 --> 00:34:44,280 aggressive. Like I think for us, if we, if 715 00:34:44,280 --> 00:34:47,520 we started with like the one meal a day, a lot of those 716 00:34:47,520 --> 00:34:51,960 people would fair that because they would get these larger 717 00:34:51,960 --> 00:34:55,400 consumptions of their favorite foods and then have one meal 718 00:34:55,400 --> 00:34:58,480 where they could have, you know, below 1500 to 2000 calories. 719 00:34:58,480 --> 00:35:01,680 But I think long term, trying to move people away from that once 720 00:35:01,680 --> 00:35:04,160 they've got a bit of a taste of that is really like it's 721 00:35:04,160 --> 00:35:06,680 problematic for most people because most people can't really 722 00:35:06,680 --> 00:35:08,400 stick to one meal a day for the next 10 years. 723 00:35:08,400 --> 00:35:12,360 So we like to do the precision nutrition stuff without the hand 724 00:35:12,360 --> 00:35:13,920 portion. So we're like what we call it 725 00:35:13,920 --> 00:35:16,560 the one plate rule. So like pick a carb sauce, it's 726 00:35:16,560 --> 00:35:20,840 have a rice or it's roti or nawn bread and then pick, you know, 727 00:35:20,840 --> 00:35:23,840 pick if there's a protein because most dinners within the, 728 00:35:24,000 --> 00:35:27,360 the Indian culture come in like it's either a Curry based dish 729 00:35:27,360 --> 00:35:29,200 with sauce, then it'll have a carb. 730 00:35:29,200 --> 00:35:31,360 And then if you're lucky, there's, there's green things on 731 00:35:31,360 --> 00:35:33,960 the side. So we encourage them to get more 732 00:35:33,960 --> 00:35:36,360 green things, you know, by themselves. 733 00:35:36,360 --> 00:35:38,920 And then we'll then portion out that protein, whether it's the 734 00:35:39,040 --> 00:35:41,880 lentils Curry or it's the chicken Curry, for example. 735 00:35:41,880 --> 00:35:44,520 And then we'll, we'll pick one carb sauce on the side. 736 00:35:44,840 --> 00:35:48,120 So for most people, that's like the starting blocks as they get 737 00:35:48,120 --> 00:35:51,720 further down, you know, if you've got 120 LB female, most 738 00:35:51,720 --> 00:35:54,680 of those meals are still not going to be to the, to the 739 00:35:54,680 --> 00:35:56,600 standard of the chloric needs that they need. 740 00:35:56,600 --> 00:35:57,800 They're going to be have to be reduced. 741 00:35:57,800 --> 00:36:01,000 So for some meals in the day, if they're eating all of those 742 00:36:01,000 --> 00:36:04,040 foods cooked by somebody else, we'll probably, we'll probably 743 00:36:04,040 --> 00:36:07,200 do like, you know, 300 calorie breakfast and then we'll do like 744 00:36:07,240 --> 00:36:09,800 A1 plate rule for lunch, but without the carbs. 745 00:36:09,800 --> 00:36:12,640 So it's just protein veggies and then we'll have like a protein 746 00:36:12,640 --> 00:36:15,360 carb veggies for the evening. And maybe if we can fit in a 747 00:36:15,360 --> 00:36:17,720 snack, depending on the variables, we'll do that. 748 00:36:18,360 --> 00:36:21,840 But most of the time it's teaching them what a real 749 00:36:21,840 --> 00:36:25,920 portion size of carbohydrates and protein and then working 750 00:36:25,920 --> 00:36:28,760 back off those once. You know, I do favour something 751 00:36:28,760 --> 00:36:31,960 that has more about two to four feedings across the day just 752 00:36:31,960 --> 00:36:35,240 because I think from a pattern perspective, teaching people 753 00:36:35,240 --> 00:36:38,920 that they can blow 1500 calories in one meal is feeding the 754 00:36:38,920 --> 00:36:40,400 problem. Probably not, you know, 755 00:36:40,520 --> 00:36:42,480 increasing the ability for change. 756 00:36:42,800 --> 00:36:44,280 Yeah. Do they, do they drink a lot of 757 00:36:44,280 --> 00:36:45,840 the calories? Do you like a lot of sodas or 758 00:36:45,840 --> 00:36:47,240 anything that is it mostly just water? 759 00:36:48,160 --> 00:36:52,560 Most of it is juices and Chai, which is tea with sugar. 760 00:36:53,360 --> 00:36:57,080 So you know, a Chai Chai tea would be anywhere between 50 to 761 00:36:57,080 --> 00:36:58,840 100 calories depending on the sugar. 762 00:36:58,840 --> 00:37:01,640 So we have to factor that in before normally it's one of 763 00:37:01,640 --> 00:37:04,080 those like you would probably talk and talk to to me and you 764 00:37:04,080 --> 00:37:06,200 about how many, how many coffees you have a day and how many 765 00:37:06,200 --> 00:37:08,040 lattes and can you move down to black coffee. 766 00:37:08,040 --> 00:37:11,280 Whereas in that community you don't have Chai without milk. 767 00:37:11,280 --> 00:37:13,880 So it's like a basically you have in the milk and, and we 768 00:37:13,880 --> 00:37:15,800 just have to figure out how many we're going to have. 769 00:37:16,000 --> 00:37:18,400 And then with the fruit juices, normally that comes when people 770 00:37:18,760 --> 00:37:22,320 or the juices did the caloric intake from drinks normally come 771 00:37:22,320 --> 00:37:25,320 in when they start a healthy thing because they think like 772 00:37:25,320 --> 00:37:28,520 orange juice or watermelon juice is healthy or, you know, these 773 00:37:28,520 --> 00:37:32,080 variables and it just leads to them consuming more calories 774 00:37:32,240 --> 00:37:35,440 than they need to. So we try and get them to eat as 775 00:37:35,440 --> 00:37:38,520 much of their food as possible. And then if they do say, Hey, 776 00:37:38,520 --> 00:37:42,280 can I have some orange juice or can I have more tea or whatnot, 777 00:37:42,280 --> 00:37:44,760 then we'll we'll look at factoring that around the the 778 00:37:44,760 --> 00:37:46,960 meals that they've got. What about sweet tooth? 779 00:37:47,000 --> 00:37:48,360 Like they typically have a sweet tooth. 780 00:37:48,360 --> 00:37:50,640 A lot of desserts. Yeah, that's a, that's a that's 781 00:37:50,640 --> 00:37:51,880 a cultural dynamic there as well. 782 00:37:51,880 --> 00:37:55,200 Like every meal like the favorite saying is like a have 783 00:37:55,200 --> 00:37:56,720 to have something sweet after a meal. 784 00:37:57,440 --> 00:38:01,360 So. Again, it's the same 785 00:38:01,360 --> 00:38:04,800 conversation as the before about, but the, the willingness 786 00:38:04,800 --> 00:38:07,000 to change. Like obviously the the easiest 787 00:38:07,000 --> 00:38:09,120 way to do this is not to have something sweet after a meal 788 00:38:09,120 --> 00:38:11,680 like a Coke cereal or something like that might be useful. 789 00:38:12,080 --> 00:38:16,600 But like if they, if the no, for most people, it's like, okay, 790 00:38:16,600 --> 00:38:19,160 well, how much are you having as a sweet after a meal? 791 00:38:19,160 --> 00:38:20,480 Like you're having a full dessert. 792 00:38:20,480 --> 00:38:22,600 That's not you want it in a suite, that's you want in 793 00:38:22,600 --> 00:38:25,800 dessert to speak different, different, different in factor. 794 00:38:25,800 --> 00:38:28,800 So we're trying to minimize it as small as possible to 795 00:38:28,800 --> 00:38:32,680 something that's maybe less than 50 calories and then we'll then. 796 00:38:33,240 --> 00:38:36,640 You know, either, you know, we like trade-offs, you know, we 797 00:38:36,640 --> 00:38:38,600 like to like give them something, but also get 798 00:38:38,600 --> 00:38:40,880 something back in return. So and then teach them that 799 00:38:40,880 --> 00:38:42,960 there's nothing for free. So if they want to have 800 00:38:42,960 --> 00:38:45,480 something sweet after a meal, we'll then also look at probably 801 00:38:45,480 --> 00:38:48,120 a higher step out and be like. Hey, if you want these things, 802 00:38:48,120 --> 00:38:52,080 these are not, you know, normal, you know, dietary protocols or 803 00:38:52,080 --> 00:38:54,440 they're not things that you want to kind of have in because of 804 00:38:54,440 --> 00:38:57,520 this impact or this impact. We will, we will just then trade 805 00:38:57,520 --> 00:39:00,200 off for something different. So maybe more workouts, less, 806 00:39:00,200 --> 00:39:03,040 more steps, you know, minimize, you know that. 807 00:39:03,240 --> 00:39:05,840 Or the niceties that they might like to have like, you know, off 808 00:39:05,840 --> 00:39:08,720 time meals or you know, their toast in the morning for 809 00:39:08,720 --> 00:39:10,400 example, or their savoury sweets. 810 00:39:10,400 --> 00:39:13,320 So we'll do those trade-offs for the real things that they really 811 00:39:13,320 --> 00:39:16,400 want and then teach them. About that kind of psychological 812 00:39:16,400 --> 00:39:19,080 trade off. What I've, I've seen a lot of 813 00:39:19,080 --> 00:39:21,400 people in the US and I've kind of played around this as well, 814 00:39:21,400 --> 00:39:24,800 but for people that for clients and I've had that don't really 815 00:39:24,800 --> 00:39:29,120 know, you know, Mac Tracro tracking macros, weight training 816 00:39:29,120 --> 00:39:30,680 like that, there's not well versed in that. 817 00:39:30,680 --> 00:39:34,080 Simply having them wear CGM, even if they're not diabetic, 818 00:39:34,400 --> 00:39:37,200 just so they can see that, hey, the foods you eat does have an 819 00:39:37,200 --> 00:39:39,720 impact on you metabolically. But that's pretty eye opening 820 00:39:39,720 --> 00:39:41,480 for a lot of people. Do you think your demographic 821 00:39:41,480 --> 00:39:43,160 would be receptive to that or not so much do? 822 00:39:44,800 --> 00:39:49,240 You know, I think it would be the only demographic that that I 823 00:39:49,240 --> 00:39:52,200 would say the majority would are quite desensitized to that. 824 00:39:52,200 --> 00:39:56,920 The only reason why I say that is because the the population 825 00:39:56,920 --> 00:40:00,600 with family members that have got type 2 diabetes and. 826 00:40:01,600 --> 00:40:04,480 But when I asked them about if they're concerned about things 827 00:40:04,480 --> 00:40:07,040 like that, they're like, no, I'm not really concerned about it 828 00:40:07,040 --> 00:40:08,320 because it's just in my genetics. 829 00:40:08,640 --> 00:40:11,520 So they're, they're very much like, unless like you had 830 00:40:11,520 --> 00:40:14,040 someone that was open to data, like we have a lot of very, very 831 00:40:14,040 --> 00:40:17,400 clever clients who are like business owners and open to more 832 00:40:17,400 --> 00:40:19,800 analytical behaviours. They would be perfect for that. 833 00:40:19,800 --> 00:40:23,840 And often they get caught up in like the boot bog or blood tests 834 00:40:23,840 --> 00:40:27,840 or, you know, the, the, the, the Dutch testing, for example. 835 00:40:27,840 --> 00:40:30,560 And they absolutely loved that, which we more than happy obliged 836 00:40:30,560 --> 00:40:32,200 because it's always good to get more data. 837 00:40:32,760 --> 00:40:35,640 But for the people that are more ignorance is bliss. 838 00:40:35,920 --> 00:40:39,960 I feel like you know that that's that'll go that'll fly over like 839 00:40:39,960 --> 00:40:42,920 their ears and weigh in one out here in one ear and out the 840 00:40:42,920 --> 00:40:46,160 other just simply because they've heard it for 20-30 years 841 00:40:46,160 --> 00:40:47,560 beforehand. Oh, don't eat that. 842 00:40:47,560 --> 00:40:48,840 It's bad for your Type D diabetes. 843 00:40:48,840 --> 00:40:51,240 And yet they still do. That's crazy, man. 844 00:40:51,240 --> 00:40:54,800 Like it's crazy that people can just allow themselves to fall 845 00:40:54,800 --> 00:40:57,080 victim to this belief that hey, it's in my genetics, I'm going 846 00:40:57,080 --> 00:40:58,600 to wind up getting diabetes anyways. 847 00:40:59,640 --> 00:41:02,920 Yeah. And and as soon as you it, it 848 00:41:02,920 --> 00:41:06,400 becomes less impactful when you get it, because if if the sum of 849 00:41:06,400 --> 00:41:08,760 the 10 people that you're around, they've all got type 2 850 00:41:08,760 --> 00:41:12,080 diabetes and then you get it, you don't feel not normal. 851 00:41:12,320 --> 00:41:13,640 You feel like you're part of the. 852 00:41:13,640 --> 00:41:16,520 Crew, which is. Which is less than ideal. 853 00:41:17,000 --> 00:41:22,080 So I, I feel like it's, it's more like, like we call it the, 854 00:41:22,240 --> 00:41:24,000 I call it like ditching the pill culture. 855 00:41:24,000 --> 00:41:27,240 So like if your aunties, your uncles, your own, your, your, 856 00:41:27,280 --> 00:41:30,480 your family members, they're all on Metformin, for example. 857 00:41:30,840 --> 00:41:33,600 And then that now some of the doctors suggested you for you to 858 00:41:33,600 --> 00:41:35,760 have metformin. It's not a big deal because 859 00:41:35,760 --> 00:41:40,720 everyone else around you has it. It's only when that one of those 860 00:41:40,720 --> 00:41:43,680 people die is that's when the trigger, you know, one of those, 861 00:41:43,840 --> 00:41:47,280 one of those two people, the three people that were eating 862 00:41:47,280 --> 00:41:50,560 whatever they wanted to were not super active or active at all 863 00:41:50,920 --> 00:41:53,360 and taking all of these pills now pass away. 864 00:41:53,680 --> 00:41:56,600 That that's where I feel like that's where the moment start 865 00:41:56,600 --> 00:41:59,600 triggering because there's a lot of people passing within the 866 00:41:59,600 --> 00:42:03,240 community because of those factors, because of the 867 00:42:03,240 --> 00:42:05,600 cardiovascular disease that comes, which is at higher risk 868 00:42:05,600 --> 00:42:08,040 anyway. That's when people really, 869 00:42:08,040 --> 00:42:10,560 really start to change. But unfortunately at the moment 870 00:42:10,560 --> 00:42:13,960 it's it's more towards that latter phase as opposed to pre 871 00:42:13,960 --> 00:42:17,400 emptive which is I guess it's prevention is always better than 872 00:42:17,400 --> 00:42:20,040 the cure. What about the like the semi 873 00:42:20,200 --> 00:42:23,480 semiclutide and what Govi and all the like the weight loss 874 00:42:23,480 --> 00:42:25,400 drugs that are running rampant right now in the states are 875 00:42:25,400 --> 00:42:27,000 though? Are those in the conversation at 876 00:42:27,000 --> 00:42:27,960 all? They're not so much. 877 00:42:28,840 --> 00:42:33,480 Do you know what they're very much highly like westernized 878 00:42:33,480 --> 00:42:37,960 topics, New York Bay Area and we do get a lot of people ask about 879 00:42:37,960 --> 00:42:40,440 them or we get somebody at least get people that have like, you 880 00:42:40,440 --> 00:42:42,960 know, I've done the exact done the Ozempic. 881 00:42:45,000 --> 00:42:49,120 But as far as, you know, the conversation that we have, like 882 00:42:50,120 --> 00:42:53,600 I'm having with people, it's, it's not really the, the 883 00:42:53,600 --> 00:42:56,120 priority for them. Like they're, they're still in 884 00:42:56,120 --> 00:42:58,440 that phase of were I guess they're edgy. 885 00:42:58,440 --> 00:43:03,040 They're, they're too educated to know that the, the downfalls are 886 00:43:03,040 --> 00:43:06,280 from nutrition and their activity in that lifestyle, but 887 00:43:06,280 --> 00:43:10,160 to like stubborn to change. So they, they know the Azempic 888 00:43:10,160 --> 00:43:12,160 or whatever they, they term it as like, you know, they still 889 00:43:12,160 --> 00:43:16,280 have, they luckily and still well have it as like a fat, fat 890 00:43:16,280 --> 00:43:19,560 thing as opposed to like more of a type 2 diabetes something. 891 00:43:20,600 --> 00:43:24,760 So I guess we don't really, we don't really actually have that 892 00:43:24,760 --> 00:43:27,040 conversation that much, which is I guess a good thing sometimes. 893 00:43:27,040 --> 00:43:28,280 No, that's a good thing for sure. 894 00:43:28,280 --> 00:43:30,920 It's, it's crazy, man. Like I get so disheartened to 895 00:43:30,920 --> 00:43:34,280 see how quickly people are to turn to a pill or a drug or a 896 00:43:34,280 --> 00:43:36,840 potion try and solve the problem that they've created for 897 00:43:36,840 --> 00:43:40,120 themselves after just decades of doing the wrong thing. 898 00:43:40,120 --> 00:43:42,120 It's like you got a. You got a correct course 899 00:43:42,120 --> 00:43:45,600 internally before any external implications are going to solve 900 00:43:45,600 --> 00:43:49,600 your problems for you. Yeah, I think do you know, we're 901 00:43:49,600 --> 00:43:54,320 speaking before about like kind of how the culture of like being 902 00:43:54,320 --> 00:43:56,760 so restricted to do one thing then make sure outburst in other 903 00:43:56,760 --> 00:44:00,160 areas. I think they there's something 904 00:44:00,160 --> 00:44:02,640 mythical about the health and fitness world for some reason 905 00:44:02,640 --> 00:44:05,000 within the community and and just generally everywhere. 906 00:44:05,000 --> 00:44:08,480 Is that the same rules people don't think that apply, You 907 00:44:08,480 --> 00:44:10,960 know, the, the whole rule of like, you know, there's no magic 908 00:44:10,960 --> 00:44:12,840 bullet for anything. You know, most of them, our 909 00:44:12,840 --> 00:44:14,960 clients went through Med school, they went through, you know, 910 00:44:14,960 --> 00:44:17,480 college, they went, did a law degree and they worked their 911 00:44:17,480 --> 00:44:19,200 arse off for four years or five years. 912 00:44:19,480 --> 00:44:22,840 And yet they're the ones that are still like faddish or more 913 00:44:22,840 --> 00:44:27,560 susceptible to fads, even though the same principles applies for 914 00:44:27,560 --> 00:44:29,160 your law school or training for the bar. 915 00:44:29,160 --> 00:44:33,240 Or you know, that process is what gets you the results of 916 00:44:33,240 --> 00:44:36,240 like showing up every day to a certain task, being consistent 917 00:44:36,240 --> 00:44:39,480 and, and doing the right things over a long enough time horizon 918 00:44:39,760 --> 00:44:41,640 get you the the results that you want to get. 919 00:44:41,680 --> 00:44:45,040 Or sometimes when it when the rest of your life is so 920 00:44:45,040 --> 00:44:47,120 structured and organized, you just want this one to click your 921 00:44:47,120 --> 00:44:49,280 fingers and go away. Yeah, there's there's no 922 00:44:49,800 --> 00:44:50,920 nothing. There's no easy button with 923 00:44:50,920 --> 00:44:52,600 anything. I think the sooner we embrace 924 00:44:52,600 --> 00:44:54,560 that, the the more peace will be. 925 00:44:54,560 --> 00:44:56,760 It's like look it just it does not exist. 926 00:44:57,600 --> 00:44:59,600 Yeah, and we'd be a billionaire if that was the case, right? 927 00:45:00,000 --> 00:45:02,560 For sure. What about like weight training, 928 00:45:02,560 --> 00:45:05,400 cardio, like the physical component of it? 929 00:45:05,400 --> 00:45:08,240 Are they all receptive to that? Do you know a lot? 930 00:45:08,240 --> 00:45:15,120 A lot of the people that we work with are still like anti gym to 931 00:45:15,120 --> 00:45:16,920 a degree. Like there's a large amount of 932 00:45:17,760 --> 00:45:21,800 that had look and it all the reason why it comes like this is 933 00:45:21,800 --> 00:45:25,720 because from a childhood or from a young age, sports is not 934 00:45:25,720 --> 00:45:27,960 really prioritized or exercise not prioritized. 935 00:45:27,960 --> 00:45:32,200 So they still only start the gym really when they do this fitness 936 00:45:32,200 --> 00:45:35,280 thing. So when they're 30 or 28 or even 937 00:45:35,280 --> 00:45:38,560 35. So then I think when most people 938 00:45:38,560 --> 00:45:42,000 start at that age, they go in with their apprehensions of what 939 00:45:42,000 --> 00:45:44,960 this gym is a particular thing for the particular people that 940 00:45:44,960 --> 00:45:47,400 they have a lot of like misconceptions about the gym 941 00:45:47,400 --> 00:45:49,680 itself. So there's a, there's a large 942 00:45:49,680 --> 00:45:52,800 amount of people that do go to the gym or they have access and 943 00:45:52,800 --> 00:45:55,320 they go to these classes or or whatnot, and they're very, very 944 00:45:55,320 --> 00:45:58,680 receptive to doing it. But we had still have a large 945 00:45:58,680 --> 00:46:03,040 amount of our client base that are non gym goers because of 946 00:46:03,600 --> 00:46:06,440 they, they, they, they just simply at the point where they 947 00:46:06,440 --> 00:46:08,640 don't really know what to do, how to do it and don't look 948 00:46:08,640 --> 00:46:11,200 stupid at the age of 35 in a gym by themselves. 949 00:46:11,560 --> 00:46:14,760 So we have to, we have to work a lot of people up from non gym 950 00:46:14,760 --> 00:46:17,840 goers to home gyms to home workouts to then go into the 951 00:46:17,840 --> 00:46:19,920 gym. But that does take a little bit 952 00:46:19,920 --> 00:46:24,000 of a while. But it then, yeah, we have that 953 00:46:24,000 --> 00:46:25,840 both, both ends of the spectrum really. 954 00:46:25,840 --> 00:46:28,480 But I think the biggest commonality between either both 955 00:46:28,480 --> 00:46:31,560 of them is that especially within the Western community, 956 00:46:31,560 --> 00:46:36,560 especially in the US, exercise and training is completely over 957 00:46:36,560 --> 00:46:38,200 utilized. It's like this thing that's 958 00:46:38,200 --> 00:46:41,680 going to solve all problems and equally not done in the right 959 00:46:41,680 --> 00:46:44,160 format. So people will, you know, spend 960 00:46:44,200 --> 00:46:46,720 a lot of lot of money on Orangetheory or Barry's boot 961 00:46:46,720 --> 00:46:49,480 camp to go and get a sweat on because they're quote, UN quote 962 00:46:49,480 --> 00:46:53,640 burning 1000 calories per workout and never used more than 963 00:46:53,640 --> 00:46:56,560 a 4K dumbbell. And then wonder why they're 964 00:46:56,560 --> 00:47:00,640 still not, not changing their no, not changing their physique 965 00:47:00,640 --> 00:47:03,880 or building muscle tissue or, you know, really getting 966 00:47:03,880 --> 00:47:06,560 anything more from it because you know, our body is an 967 00:47:06,560 --> 00:47:09,560 adaptive machine. It will adapt to the stimulus 968 00:47:09,560 --> 00:47:11,720 you give it. So if you've been using those 4K 969 00:47:11,720 --> 00:47:14,600 dumbbells orange theory for the last 12 months, if you know 970 00:47:14,600 --> 00:47:16,880 you're going to be, you're going to be burning less calories or 971 00:47:17,160 --> 00:47:19,760 less, less metabolically adaptated because of it. 972 00:47:20,160 --> 00:47:22,720 No, totally agree, man. I feel like the here in the 973 00:47:22,720 --> 00:47:25,760 states at least, it's like people, there's this 974 00:47:25,760 --> 00:47:28,080 apprehension to working out as well, but it's it's weird 975 00:47:28,080 --> 00:47:32,000 because the people seem to know that, you know, moving your body 976 00:47:32,000 --> 00:47:36,960 is important and healthy, but like the the disparity between 977 00:47:36,960 --> 00:47:39,840 those that love it and those that don't becomes that much 978 00:47:39,840 --> 00:47:41,600 broader. It's like we all know, like we 979 00:47:41,600 --> 00:47:46,560 we know that that is good, but some people are just not 980 00:47:46,560 --> 00:47:47,800 receptive to it for whatever reason. 981 00:47:47,800 --> 00:47:51,560 But it's weird because here like the, the sports side of things 982 00:47:51,560 --> 00:47:54,600 is oftentimes just in our culture, like people hear all 983 00:47:54,600 --> 00:47:57,880 about their sports, they, they grow up and doing sports and 984 00:47:57,880 --> 00:48:00,440 it's like in the public school system to some degree. 985 00:48:00,440 --> 00:48:03,960 So it's like that's always kind of brought on pretty young, but 986 00:48:03,960 --> 00:48:06,880 then people just stop doing it once they graduate from school. 987 00:48:07,280 --> 00:48:10,920 And then like the 30s, forties, 50s, people started getting 988 00:48:10,920 --> 00:48:13,160 their dad bonds and everything because they just stopped doing 989 00:48:13,160 --> 00:48:14,800 it and they're living in their glory days. 990 00:48:15,080 --> 00:48:17,000 So you got to kind of like reacclimate them, but they've 991 00:48:17,000 --> 00:48:20,720 always got some, some basic primitive, you know, 992 00:48:20,720 --> 00:48:23,200 understanding of it from early childhood, it seems. 993 00:48:24,080 --> 00:48:27,600 Yeah, yeah, I have that too. I have a lot of like, you know, 994 00:48:27,600 --> 00:48:30,080 a lot of US clients that are like back in my day when I was 995 00:48:30,080 --> 00:48:33,440 at college, I used to debench this amount or I used to used to 996 00:48:33,560 --> 00:48:36,680 curly the the 35 LB dumbbells or whatever it is. 997 00:48:37,640 --> 00:48:41,760 I think especially more for females is like it's more of a 998 00:48:41,760 --> 00:48:46,280 case of that they, they, I don't see it as exciting as other 999 00:48:46,280 --> 00:48:49,480 forms of exercise. So if I don't know like from 1000 00:48:49,480 --> 00:48:52,320 your sporting background, but like, you know, sports and 1001 00:48:52,320 --> 00:48:56,120 playing competitive sports and doing more activity like that is 1002 00:48:56,360 --> 00:48:58,800 much more exciting sometimes. And lifting weights up and down 1003 00:48:58,800 --> 00:49:02,080 for 10 reps three sets. And I think most people want to 1004 00:49:02,080 --> 00:49:05,120 be excited by the gym as opposed to fulfilled by the gym. 1005 00:49:05,280 --> 00:49:08,560 Like fulfilling is, you know, increasing your numbers week on 1006 00:49:08,560 --> 00:49:10,840 week and seen that progression progression. 1007 00:49:11,240 --> 00:49:14,400 But most people see it as more of an exciting thing about his 1008 00:49:14,400 --> 00:49:17,880 boot camp and Orange theory were you are getting entertained for 1009 00:49:17,880 --> 00:49:21,000 an hour at the same time. And unless you take that avid 1010 00:49:21,000 --> 00:49:23,440 interest as imagine you doing your preps, were you like, I've 1011 00:49:23,440 --> 00:49:25,360 got to beat my log book. I've got to make the 1012 00:49:25,360 --> 00:49:27,320 progression. I've got to see these changes. 1013 00:49:27,320 --> 00:49:29,880 I've got to, you know, make sure that my elbows go in the right 1014 00:49:29,880 --> 00:49:32,160 position because my if I don't, I don't activate my chest 1015 00:49:32,160 --> 00:49:34,360 properly. That type of level of interest 1016 00:49:34,360 --> 00:49:37,320 normally leads to curiosity. Curiosity normally leads to, you 1017 00:49:37,320 --> 00:49:40,480 know, some level of like development in that area, 1018 00:49:40,480 --> 00:49:44,080 whereas I just don't think most people have a level of curiosity 1019 00:49:44,600 --> 00:49:48,280 and level of like interested in the finer details of, you know, 1020 00:49:48,280 --> 00:49:51,520 you're, you're lifting weights because it's much like running a 1021 00:49:51,520 --> 00:49:53,680 feeling like most people believe that they can run, but not 1022 00:49:53,680 --> 00:49:55,920 everyone should run. So they believe that they can 1023 00:49:55,920 --> 00:49:57,640 put the foot in front of the other. 1024 00:49:57,640 --> 00:50:00,000 So they do it, but they don't take an interest in the 1025 00:50:00,000 --> 00:50:04,200 technique, the pacing, you know, your your gels during it to keep 1026 00:50:04,200 --> 00:50:07,040 hydrated and, and keep fed. So I think they're most people 1027 00:50:07,040 --> 00:50:10,120 just don't have a a level of interest that's required to make 1028 00:50:10,120 --> 00:50:11,840 it exciting or make it fulfilling. 1029 00:50:12,320 --> 00:50:14,440 Yeah. And I totally can see that being 1030 00:50:14,440 --> 00:50:16,360 the case. And for me like like I am a 1031 00:50:16,400 --> 00:50:19,240 bodybuilder, so I'm certainly not the majority. 1032 00:50:19,440 --> 00:50:22,800 But if I was to look at weight training from the masses 1033 00:50:22,800 --> 00:50:26,200 perspective, like I would, I would assume that I would look 1034 00:50:26,200 --> 00:50:31,680 at training as just simply the, the, the lowest hanging fruit to 1035 00:50:31,840 --> 00:50:35,480 provide the best outcome from a longevity standpoint. 1036 00:50:35,480 --> 00:50:39,720 Like weight training, you know, consuming ample nutrition is 1037 00:50:39,720 --> 00:50:44,080 like the single easiest and best thing you can do to ensure that 1038 00:50:44,080 --> 00:50:47,760 you live a, you know, healthy, vibrant life as you age. 1039 00:50:47,960 --> 00:50:50,360 Because like when you look at people that are aging well and 1040 00:50:50,360 --> 00:50:52,960 those that are aging poorly, it's like it, I mean, it's, it's 1041 00:50:52,960 --> 00:50:55,440 very apparent who put in the work and who didn't throughout 1042 00:50:55,440 --> 00:50:57,520 their lifetime. But if you, you know, weight 1043 00:50:57,520 --> 00:51:01,480 train, even if it's just like 30 minutes three times a week, like 1044 00:51:01,680 --> 00:51:05,240 what that does for you compounded over time, like once 1045 00:51:05,240 --> 00:51:09,960 you crush that like 67, 7080 year old mark and you've built 1046 00:51:10,080 --> 00:51:13,520 your body over, you know, decades like that is going to 1047 00:51:13,520 --> 00:51:16,000 make sure that you aren't falling downstairs breaking all 1048 00:51:16,000 --> 00:51:19,600 your hips and bones and, you know, rapidly declining in your 1049 00:51:19,600 --> 00:51:23,040 later years. Yeah. 100% I mean my my like I 1050 00:51:23,080 --> 00:51:25,000 said, my background was in rehabilitation. 1051 00:51:25,000 --> 00:51:27,720 One of my first ever like kind of work experiences was that an 1052 00:51:27,720 --> 00:51:32,600 oldly, oldly person's like home and the the people that 1053 00:51:32,600 --> 00:51:35,160 recovered from like femur fractures or neck of femur 1054 00:51:35,160 --> 00:51:37,320 fractures better. We're always the people that 1055 00:51:37,320 --> 00:51:38,880 said that they were, you know, active. 1056 00:51:38,880 --> 00:51:42,360 They go to the shop every day, but it's one of the biggest 1057 00:51:42,360 --> 00:51:46,280 things like can they raise their leg to the next step, step up? 1058 00:51:46,680 --> 00:51:50,200 And even people will, you know, most people in the 70s or 80s 1059 00:51:50,440 --> 00:51:53,920 were too weak to even do that. And so they had a high risk of 1060 00:51:53,920 --> 00:51:56,200 falls. And from the research, we know 1061 00:51:56,200 --> 00:51:59,880 like higher risk of falls leads to higher risk of mortality too, 1062 00:51:59,880 --> 00:52:03,320 because once you fall over, once you break a bone, then you go 1063 00:52:03,320 --> 00:52:05,480 through that whole process and it's less likely that you're 1064 00:52:05,480 --> 00:52:07,840 going to come out of the other side in a positive format. 1065 00:52:07,840 --> 00:52:12,760 So most people don't see those those later years until again, 1066 00:52:12,760 --> 00:52:15,480 someone else goes through that or you're going through that. 1067 00:52:15,480 --> 00:52:19,120 So it's a wish, you know, everyone was just weight 1068 00:52:19,120 --> 00:52:21,600 training three times a week, knowing the progressive nature 1069 00:52:21,600 --> 00:52:23,440 of it. And most people, a lot of 1070 00:52:23,520 --> 00:52:25,520 everybody, would be much better off because of it. 1071 00:52:25,760 --> 00:52:28,320 Yeah, I mean, think about it like like insurance, like if 1072 00:52:28,320 --> 00:52:32,680 you're, you know, older in years and you're and you know, I don't 1073 00:52:32,680 --> 00:52:35,360 know, 1000 bucks a month premium for your health insurance, 1074 00:52:35,360 --> 00:52:37,760 banking on it coming in at some point when you have some 1075 00:52:37,760 --> 00:52:41,200 ailment. Like if you can accomplish, you 1076 00:52:41,200 --> 00:52:44,920 know, roughly the same thing or obviously much better than the 1077 00:52:44,920 --> 00:52:47,480 same thing by just simply weight training 30 minutes three times 1078 00:52:47,480 --> 00:52:50,240 a week to prevent the need for that insurance in the 1st place. 1079 00:52:50,240 --> 00:52:53,880 Like that training becomes the more efficacious insurance. 1080 00:52:53,880 --> 00:52:57,120 I feel like if people took that approach psychologically it 1081 00:52:57,120 --> 00:53:01,240 would make the, you know, apparent non excitement of the 1082 00:53:01,240 --> 00:53:03,720 gym still worth it if that makes sense. 1083 00:53:04,440 --> 00:53:06,320 Yeah, for sure. And I think it takes those 1084 00:53:06,560 --> 00:53:09,680 actual those conversations with the insurance company to make it 1085 00:53:09,680 --> 00:53:12,080 really viable. A lot of a lot of people do come 1086 00:53:12,080 --> 00:53:14,240 to us and say, hey, my insurance's premium is going up 1087 00:53:14,240 --> 00:53:17,480 because my weight's been up 20 lbs and they won't insure me 1088 00:53:17,480 --> 00:53:18,920 unless I go into the next bracket. 1089 00:53:18,920 --> 00:53:21,840 So I'm not going to do that. So let me lose my next 20 lbs. 1090 00:53:22,120 --> 00:53:24,920 Yeah, financial incentive is quite the incentive for sure. 1091 00:53:24,920 --> 00:53:27,360 If you can like make a tangible like that, people tend to be, 1092 00:53:27,600 --> 00:53:31,440 they perk up quite a bit faster. Oh yeah, like everyone loves a 1093 00:53:31,440 --> 00:53:34,280 return on investment. So if you can, if you can 1094 00:53:34,280 --> 00:53:38,000 correlate your own fitness goals with some type of IROI, they 1095 00:53:38,000 --> 00:53:39,840 normally get on board very, very quickly. 1096 00:53:40,000 --> 00:53:42,600 That's why I think business owners and entrepreneurs when 1097 00:53:42,600 --> 00:53:45,680 they, when they can see that their fitness endeavours, I 1098 00:53:45,680 --> 00:53:47,760 don't know if you might have seen it the other day, but I 1099 00:53:47,760 --> 00:53:50,440 don't know who it was. But they, they, they, they did 1100 00:53:50,440 --> 00:53:55,520 like a plotting graph of like CEO earnings and business growth 1101 00:53:55,880 --> 00:53:59,600 and the relative levels of deadlifts that CEO's and 1102 00:53:59,600 --> 00:54:01,480 entrepreneurs could, could deadlift. 1103 00:54:01,680 --> 00:54:03,120 And they did, they cross pollinated. 1104 00:54:03,120 --> 00:54:05,960 And he said that the more that someone deadlifted, the more 1105 00:54:05,960 --> 00:54:08,760 that they earn in their career and the better the business did. 1106 00:54:09,520 --> 00:54:12,360 So people should be looking at that graph going, OK, well maybe 1107 00:54:12,360 --> 00:54:15,320 I should deadlift and work out when, when you can see that your 1108 00:54:15,320 --> 00:54:18,240 business improves because your fitness improves, then a lot of 1109 00:54:18,240 --> 00:54:21,120 people do buy into that hard. No, that makes total sense, man. 1110 00:54:21,120 --> 00:54:23,880 Like I, I'm, I'm 100% a big believer in that. 1111 00:54:23,880 --> 00:54:26,320 Like if you get your fitness, nutrition dialed in, then 1112 00:54:26,320 --> 00:54:28,400 everything else in your life will flourish and stem from it 1113 00:54:28,400 --> 00:54:30,120 for sure. I mean, that's like the, the 1114 00:54:30,120 --> 00:54:33,000 temple that you exist in. Like that is, that is the base. 1115 00:54:33,000 --> 00:54:35,600 Because if you look at everything else in your life, if 1116 00:54:35,600 --> 00:54:39,720 all of that is dialed in, but you have no health, you've lost 1117 00:54:39,720 --> 00:54:42,320 your mind, you've got the Alzheimer's dementia and you, 1118 00:54:43,200 --> 00:54:45,680 you know, you, you can't even, you can't even move. 1119 00:54:45,720 --> 00:54:48,960 Then then that's all for not like you have to have the basic 1120 00:54:48,960 --> 00:54:51,320 fundamentals. Absolutely. 1121 00:54:51,760 --> 00:54:56,840 The the you've got to, you've got to live in this, in this 1122 00:54:56,840 --> 00:54:58,120 body forever, right? So. 1123 00:54:58,280 --> 00:54:59,800 Yeah. It's going nowhere. 1124 00:55:00,480 --> 00:55:01,920 Well, Nathan, what else you get cooking, man? 1125 00:55:01,920 --> 00:55:03,680 What are you working on? What are you excited about? 1126 00:55:03,680 --> 00:55:05,600 What's the future hole for the training like? 1127 00:55:05,600 --> 00:55:08,400 How's how's the future looking? Yeah. 1128 00:55:08,400 --> 00:55:10,640 And I mean we've, we've really grown in the last year. 1129 00:55:10,640 --> 00:55:15,200 So for us, it's, it's actually more about getting more, some 1130 00:55:15,200 --> 00:55:18,800 community basis here. So we're, I'm launching, I'm 1131 00:55:18,800 --> 00:55:22,760 launching a school community. I've launched it last week for 1132 00:55:22,760 --> 00:55:25,480 our clients, but we're, we're launching it in the next couple 1133 00:55:25,480 --> 00:55:28,240 of weeks for anyone that wants to join, who's South Asian, who 1134 00:55:28,240 --> 00:55:30,560 wants to understand a little bit more about their genetics. 1135 00:55:30,560 --> 00:55:33,680 And I've gone into the, the science of, you know, the, the 1136 00:55:33,680 --> 00:55:35,920 cardiovascular diseases, why it's more prevalent, what you 1137 00:55:35,920 --> 00:55:38,240 can do about it. So really excited to see how 1138 00:55:38,240 --> 00:55:41,280 that education piece does because a lot of people who 1139 00:55:41,280 --> 00:55:45,160 even, you know, are South Asian, who are trainers don't express 1140 00:55:45,160 --> 00:55:47,360 the, the differences and needs to, to change. 1141 00:55:47,360 --> 00:55:49,160 So that'd be really, really exciting. 1142 00:55:49,160 --> 00:55:50,920 And outside of that, it's just keep on doing what we're doing. 1143 00:55:50,920 --> 00:55:53,840 You know, we've been doing it for four or five years now and 1144 00:55:53,840 --> 00:55:57,000 it'll be, you know, another five years and, and helping more, 1145 00:55:57,160 --> 00:55:59,320 more people. I love it, man, I love it. 1146 00:55:59,320 --> 00:56:02,240 What's awesome to see, you know, people from all different walks 1147 00:56:02,240 --> 00:56:04,720 of life, all different cultural backgrounds, getting taught the 1148 00:56:04,720 --> 00:56:06,600 right message to just move them closer to health. 1149 00:56:06,600 --> 00:56:10,200 Because like you get so stuck in your information silo your, your 1150 00:56:10,200 --> 00:56:13,480 own, you know, little circle. And it's like, this is a far 1151 00:56:13,480 --> 00:56:16,440 reaching problem where as a species, obviously not getting 1152 00:56:16,440 --> 00:56:18,200 much healthier. Like we're on the decline. 1153 00:56:18,200 --> 00:56:20,720 So the more people preaching the good message about getting 1154 00:56:20,720 --> 00:56:22,840 healthier, eating the right foods, eating the right amount 1155 00:56:22,840 --> 00:56:26,400 of the right foods, and being more active and moving more like 1156 00:56:26,440 --> 00:56:28,360 I'm 100% on on board with you man. 1157 00:56:29,080 --> 00:56:31,840 Absolutely appreciate it and you're doing some good but 1158 00:56:31,840 --> 00:56:33,240 yourself. Appreciate it man. 1159 00:56:33,360 --> 00:56:35,440 Where do people go to find out more about you and that school 1160 00:56:35,440 --> 00:56:36,520 program? What's the link to that? 1161 00:56:37,440 --> 00:56:39,880 So I would just go to my Instagram at Nathan dot autonomy 1162 00:56:39,880 --> 00:56:42,520 and if you want to get on the school stuff, it'll be on my bio 1163 00:56:42,520 --> 00:56:45,080 at that point. And if not, then just just drop 1164 00:56:45,080 --> 00:56:47,160 us Adm and we'll, we'll, we'll add you to the group. 1165 00:56:47,560 --> 00:56:49,320 Awesome, man. Well, I'll definitely get to 1166 00:56:49,320 --> 00:56:50,680 that. Make it easy people to find you. 1167 00:56:50,680 --> 00:56:51,920 There's everything I can do for you, man. 1168 00:56:51,920 --> 00:56:53,880 You just let me know. Appreciate it dude. 1169 00:56:53,880 --> 00:56:55,320 I really, really appreciate it. You bet. 1170 00:56:55,320 --> 00:56:56,880 See you, Nathan. Cheers dude. 1171 00:56:56,880 --> 00:56:57,240 Thank you.