What is going on here? Robert sighing, sceeto
Savage.com. And this is going to be a
podcast, all about business. Specifically, the keto brick
business. So, we are undergoing some
changes that keto brick. I'm excited about it.
I'm I don't like to use the word scared, I don't like these were
nervous or anxious, but I'm just going to call it as it is, I
don't know. There's a lot of uncertainty
with how y'all receive these changes.
So I'm hopefully I'll receive them well.
But we've got three big things that I want to talk about.
As it pertains to changes with the keto brick business.
And that's what we're going to be diving into on this episode.
So, not talking to a guy. Stremme just simply rambling us
to what we're changing here. Hopefully you find Value in.
Hopefully you understand what's going on and hopefully this
provides more clarity. So without further Ado, sit back
relax and do the podcast about some keto brick updates.
What is going on y'all Robert Sykes keto Savage, keto
break.com. I've got a big update.
We're gonna be down to some business stuff here, some
entrepreneurial stuff, some headaches, some some changes.
All right. So there's three main things
that I want to cover. First, let's talk about
packaging, updates and formula tweaks.
So you may have noticed, if you purchased a milk and cookies
brick that, it shows to be 140 grams rather than the usual 150.
Don't worry, this is not us shorting you at all on the
bricks, we would not do that. This is basically a update to
packaging. We've recently switched to a new
software and it's allowing us to get things more accurate and
dialed in as it pertains to with the packaging.
So, little back story here, when we first launched the business,
in 2018, the first, and original flavor was the mocha cream that
weighed in at about 150 grams. And the software that I was
using at the time, basically, I would duplicate that recipe that
formula and I'd make Make the adjustments from the ingredients
standpoint to get as close to the thousand calories as
possible. Get everything dialed in for the
next flavor. However, that software wasn't
that great because it would round things, and it just wasn't
as dialed in as I would like it to be when it comes to
packaging. This is probably like the
biggest headache when it comes to packaging at all like this,
this packaging in, and of itself is my biggest frustration and
owning a food product business. There's just so much Nuance with
it all. It's impossible to guarantee
everything. 100% accurate because there's just so much
room for are the FDA for instance, allows a 20% amnesty
one, where the other high or low on the macros and the calories.
Which honestly, just isn't good enough for me, I'm a
perfectionist. I want to get things as dialing
as possible as possible. I made the keto brick to be
something that I used for my performance competition prep.
So I want to lean on the accuracy.
Another example of these inaccuracies is that the 449
method. So basically what that States.
Is that calories for gram of fat or nine calories for a gram of
protein or four calories from a gram of carbohydrate?
Or for that is how we all use that formula.
That's how everything you're familiar with from a packaging
standpoint works. But that is, oftentimes not the
actual case, the only way to know with 100% certainty, what
the caloric load of anything is is to put that into a bomb
calorimeter and test it. Nobody's doing that.
So for instance, a lot of the fat grams are actually eight
point three six. A calories per gram or 9.25, lot
of the proteins actually supposed to be 3.87 or 4.23.
So, it all just estimates and rounds.
Combine that with the fact that the ingredients suppliers are
ingredient suppliers, everybody's ingredient suppliers
often times round their nutritional statements as well.
So the supplies that I'm getting in or a little bit skewed, which
is obviously going to skew my numbers a little bit.
So that's an inaccuracy. The software that they use the
software that I've you saw, for the anybody Has has to generate
nutrition, statements is going to be rounding a little bit.
There's another opportunity for an accuracy there, plus when you
factor in just how the bricks are made or how many things made
in a consumer package, good product, there's going to be
room for are, for instance, we use a Pneumatic machine, it's
called a depositing elf and that's how we deposit.
The brick material into the molds, to make the bricks, we
have a gram weight that were trying to strive for with each
individual flavor up to this point, always been 150 grams.
And we'd we set that elf to deposit at that weight.
However, it's a Pneumatic machine.
Any fluctuations in air pressure can cause changes there.
It may be a little bit light. It may be a little bit heavy.
We strive to get as close as possible.
I've always defaulted towards the spectrum of giving you all
more than less. So like for instance, when we're
banging out the bricks on the table and getting ready to
package them if it's less than about 5 grams of what it's
supposed to be, I Just don't sell it, if it's more than 5
grams, what supposed to be? I sell it because the in the
day, y'all are getting more than what you paid for.
So I always strive to give you all more than less.
However, there is just another point of an accuracy when it
comes to variations in what that elf is deposit and we spot.
Check, we spot check bricks as reporting these out as we're
banging them out. So that if there anything that
feels light looks like we just don't sell it.
A couple of them might slip through the cracks.
We do everything humanly possible to ensure that that
does not happen. Now, all that to say, I've spent
the money to get more dialed in. Like I said, earlier, the FDA
allows for a 20% amnesty, one way or the other.
We've always been within 5%, least.
I think we've always been the 5%.
I'm trying to strive to get within one percent.
So I want to get as close as humanly possible to, as accurate
as humanly possible, with everything that we produce,
which is why you will start seeing some slight minuscule
changes, in the brick, packaging, the weight, maybe
140, 140, grams or 147 grams Or 152 grams or 145 grams,
something like that, as opposed to just the generic 150 across
the board. Again, this is not us giving you
less than what would make of those proposed macros.
It's just us getting more accurate with what those
ingredients actually yield towards that nutritional
statement. So I'm super excited about being
able to provide more accuracy. There we have a great film
supplier that does digital print as opposed to using printing
plates. So we make these changes.
And then relatively Soon, were able to get the updated film.
So you'll start seeing those changes roll out, nothing's
drastic, but everything just more accurate.
So like everything pretty much across all flavors is plus or
minus one gram or so of, you know, the macronutrient
distribution. So, like if it was 89 grams of
fat, maybe 90 grams of fat, if it was 12 grams of carbs, it,
maybe 11 grams, or maybe 13 grams of carbs, if it was 33
grams of protein, it, maybe 34 grams of protein.
So, This is just us trying to get things more a crescent more
dialed in as it pertains to the nutrition statements and what
the bricks are comprised of. All right, topic, number two,
changes in price structure, discount volume for the bricks.
So currently, you can get a single brick for $12, a week
supply, of seven, bricks for $59, which yields a 30%
discount, a two-week supply of 14 bricks for $105, which winds
up equating to a 38% discount, a one month supply of 30 bricks
for 99 bucks, which equates to a 45 percent discount.
Now, due to our costs increasing primarily from the ingredient
suppliers and from shipping cost, we're going to have to
reduce the amount of these discounts.
I know that may send your feathers ruffling and all that
good stuff, but hear me out here.
I'm trying to do this in a way that adds more value than we
take. So, one of the most consistent
request that we've gotten for the business from the beginning
is to have the ability to pick Pick and choose your own flavors
and basically build your own box.
We didn't do that. We went with the whole one week
to week, one month supply in a variety pack.
But I totally understand and get why people would want to build
their own box. I found a software that allows
me to do just that. So we're going to change the
discount structure so that the price of a single brick is going
to stay the same at 12 bucks. And then the price break will
occur from 6 to 11 bricks in which you'll be able to get
that. A 20% discount.
The next price break will be 12 to 23 bricks, not be a 25.
Doesn't discount and 24 bricks, and up will be offered a 30%
discount, all of those discounts, all of those volume,
tiered price breaks, will occur across the board from all
flavors. So, rather than having a
one-week Supply, a two-week Supply one month supply.
It's just going to be a single variant of a single brick across
all flavors and then you can pick and choose what quantity of
each of those flavors, you want to build your own box and then
take advantage of those prices volume discounts.
Hopefully, that makes sense. I'm going to roll this out on
the website so you See what I'm talking about there.
I know the idea of a reduction in the discount is never a
exciting thing, but it just is what it is right now, y'all.
I mean, I know the price can be a challenging topic, especially
in the current environment with the economy and all that stuff.
I have no intentions of ever charging more than necessary for
the bricks truth. Be told I've crunched numbers
and I've crunched numbers. I'm literally dreaming about
spreadsheets, right next. I built that so many
spreadsheets. It's not something I'm proud of
but I'm a spreadsheet maniac and for what Worth, I've done the
math on everything I could possibly do, as it pertains to
our brand. And this is just is what it is.
I did also do the math on a another bar product to kind of
give you some context here. Quest bars, for instance, let's
talk about them because they're based familiar with quest bars.
So Quest Bars, they sell. If you got a Quest Nutrition or
whatever the website is quest.com, you got you get 12
Quest Bars. They're going to charge 3348 for
those 12 bars that breaks down to about 279 per bar.
Each bar is 190 calories which equates to a cost per calorie of
.015. If you buy the most expensive
option of key to break a single brick for $12, the cost per
calorie is .012 cheaper than that of a Quest Bar.
There's a massive difference though.
We do not charge shipping and Quest does for that exact box of
12 Quest Bars. They were going to charge me
1224 shipping now that changes their total To 4568 or 381 per
bar. A cost per calorie of .02
compared to our cost per calorie .012.
And I don't want to bash Quest Bar, but I don't think anybody
that's listening, this would disagree that the quality of the
nutrition in our bricks, surpasses that of the quest bar.
So you're paying a lot less cost per calorie from the bricks even
if you buy the most expensive, $12 single brick option than you
would at any other bar and it's just a much much higher.
Higher quality option. So when I did the math on that
and broke it down, I just kind of put my mind at peace a little
bit. Shipping is crazy expensive, and
I'm doing everything I can to not charge you all shipping.
I'm hopeful that by doing this build your own box price volume
discount tiered system. I can avoid a charging on
shipping for longer and that's not to say that I won't
eventually have to charge shipping.
We'll cross that bridge. When we get to it I'm doing
everything I can to fight to that because I certainly don't
want to charge you shipping. Y'all certainly don't want to
pay for shipping. So hopefully this alleviates
some of the pressure from a financial standpoint.
They're shipping like says just crazy expensive young and we
don't charge shipping the summer months, we have like summer
shipping which we have from May until the end of August.
During that time we throw in a cold pack or two or three or
four depending on how many bricks you get and we don't pass
that cost on to Young. So we're going to continue to
eat shipping for as long as we can.
And like I said, hopefully by having the options here and
change the discount structure in the the price volume discount
tiered system. We can not charge shipping for
that much longer. Now, Point number three, is that
we have a mystery variety box. Kind of thing that I'm playing
around with. This one isn't completely ironed
out yet but I'm working on it and open to suggestions since
we're moving away from the one week to week, one month, variety
pack Ops were pretty much building a variety pack into the
build, your own box by default. I was thinking of offering a
subscription model in which you could subscribe and say, like,
you see a lot of other websites doing but then have that, at a
35% discount for a total of 30 bricks.
This will again be a variety pack.
So it's gonna be a mix of the flavors, including some of the
limited edition flavors. So just kind of give you an idea
of how that works, whenever we launch a limited edition flavor
like the butter, Maple pecan, the nootropic, the Macadamia
Madness. We make all the bricks, you put
them on the website. We sent out the launch email,
they sell out, etcetera, Etc. We always set aside a box of
those bricks, like, 200 to 300 bricks, typically, Lee for if we
have any shipping issues, if things don't make it to you in
transit if it's damaged. So we can kind of pull from that
buffer box so to speak and get you fixed up as a result of
that. We have a few buffer boxes of
mint chocolate and some other flavors rather than just sitting
on those until we launch them again.
If we launch them again, we can work those into these variety
mystery boxes. So you may subscribe and save
and get, you know, better discounts and get the variety of
box. It made Be the full-time,
natural flavors, you know, even distribution of those.
It may be the normal natural flavors, but then also a handful
of mint chocolate or something else.
I can't guarantee what they're going to be, that's why it's
called a mystery box, but I thought this would be a fun way
to Simply, you know, tease out some of those buffer box bricks
get those to you throughout the year outside, the normal lunch
time. And then just honestly making a
mystery like you like the bricks, you like all flavors,
get this and then see what you get.
So you might be surprised to get a handful of mint chocolate,
when you normally wouldn't be able to.
So that's Kind of what I'm thinking with the mentor with
the variety pack mystery box. Like I said, I'm still ironing
that outs but I'll get all those details updated.
And to you soon all of these changes will go into effect in
the coming weeks. The price, tier discount system
that's going to replace the one week to week.
One month option that is going to go into effect on February
1st. Okay, so I'm going to wake up
February first. I'm going to update this all in
the website manually. That's going to be rolling out
then. So it's going to be less of
Discount. The what you are currently
getting, but you can be able to pick and choose your own
flavors. The relative cost per brick is
going to change, but I'm hopeful that everyone's receptive to
that by The increased in flexibility with what you can
pick. And choose not going to lie, I
know this has been a stressful. Several weeks I've like, said
been building at spreadsheets, losing sleep, I've driven
Crystal crazy with me, asking her numbers.
I've talked to my crew about this, I've crunched numbers and
I'm just going going insane right now.
And I think back to this time last last year when we had to
roll out these price changes and everybody was super receptive to
him. We literally never got one piece
of negative feedback. Everybody was totally onboard
understanding and I'm hopeful that.
That same thing takes place. Now I have committed and will
continue to commit to always doing right by y'all being as
transparent as possible. I have nothing to hide.
I have nothing to lose and I've nothing to hang my head about.
I have always done the best that I can with this business.
I will always do the best I can buy you.
And the reality of the situation is that we have to change the
way that we're doing our Break down the structure.
If we are to stay in business that said I am committing and
will continue to commit to always improving upon what we
have in place better ingredients, better flavors,
better everything. And I'm hopeful that y'all, you
know, recognize that and believe that to be true based off of
what we've been doing. For the past five years in
business. I am leaning on the faith over
fear, Manifesto from 2022 throughout this time though
because as a business it is always scary when prices change,
it's always scary when you Mix things up.
I mean y'all are so used to the one week to week one month
supply at the current price. Like who's to say how you're
going to respond to this, I'm hopeful that your understanding
and respond. Well, and if you have any
questions by all means, let me know.
I have nothing to hide and I just want to be transparent
honest with y'all. So that said, I appreciate you
all tuning in. I hope this video makes sense,
little long-winded, but hopefully that adds some more
clarity as to round the changes that are gonna be taking place
with keto brick. Thank you all.
So very much talk to you next time.