1 00:00:00,000 --> 00:00:01,500 What is going on here? Robert sighing, sceeto 2 00:00:01,500 --> 00:00:03,300 Savage.com. And this is going to be a 3 00:00:03,300 --> 00:00:07,100 podcast, all about business. Specifically, the keto brick 4 00:00:07,100 --> 00:00:08,500 business. So, we are undergoing some 5 00:00:08,500 --> 00:00:10,800 changes that keto brick. I'm excited about it. 6 00:00:10,800 --> 00:00:13,500 I'm I don't like to use the word scared, I don't like these were 7 00:00:13,500 --> 00:00:15,800 nervous or anxious, but I'm just going to call it as it is, I 8 00:00:15,800 --> 00:00:17,000 don't know. There's a lot of uncertainty 9 00:00:17,000 --> 00:00:18,700 with how y'all receive these changes. 10 00:00:18,700 --> 00:00:20,500 So I'm hopefully I'll receive them well. 11 00:00:20,800 --> 00:00:23,100 But we've got three big things that I want to talk about. 12 00:00:23,100 --> 00:00:25,500 As it pertains to changes with the keto brick business. 13 00:00:25,800 --> 00:00:28,200 And that's what we're going to be diving into on this episode. 14 00:00:28,200 --> 00:00:31,600 So, not talking to a guy. Stremme just simply rambling us 15 00:00:31,600 --> 00:00:33,900 to what we're changing here. Hopefully you find Value in. 16 00:00:33,900 --> 00:00:36,500 Hopefully you understand what's going on and hopefully this 17 00:00:36,700 --> 00:00:39,600 provides more clarity. So without further Ado, sit back 18 00:00:39,600 --> 00:00:42,700 relax and do the podcast about some keto brick updates. 19 00:00:51,800 --> 00:00:54,500 What is going on y'all Robert Sykes keto Savage, keto 20 00:00:54,500 --> 00:00:57,000 break.com. I've got a big update. 21 00:00:57,000 --> 00:00:58,900 We're gonna be down to some business stuff here, some 22 00:00:58,900 --> 00:01:02,500 entrepreneurial stuff, some headaches, some some changes. 23 00:01:02,500 --> 00:01:04,500 All right. So there's three main things 24 00:01:04,500 --> 00:01:06,900 that I want to cover. First, let's talk about 25 00:01:06,900 --> 00:01:09,500 packaging, updates and formula tweaks. 26 00:01:09,500 --> 00:01:12,900 So you may have noticed, if you purchased a milk and cookies 27 00:01:12,900 --> 00:01:17,300 brick that, it shows to be 140 grams rather than the usual 150. 28 00:01:17,900 --> 00:01:20,200 Don't worry, this is not us shorting you at all on the 29 00:01:20,200 --> 00:01:24,300 bricks, we would not do that. This is basically a update to 30 00:01:24,300 --> 00:01:26,600 packaging. We've recently switched to a new 31 00:01:26,600 --> 00:01:29,200 software and it's allowing us to get things more accurate and 32 00:01:29,200 --> 00:01:31,400 dialed in as it pertains to with the packaging. 33 00:01:31,400 --> 00:01:34,100 So, little back story here, when we first launched the business, 34 00:01:34,100 --> 00:01:38,800 in 2018, the first, and original flavor was the mocha cream that 35 00:01:38,800 --> 00:01:42,500 weighed in at about 150 grams. And the software that I was 36 00:01:42,500 --> 00:01:45,900 using at the time, basically, I would duplicate that recipe that 37 00:01:45,900 --> 00:01:49,200 formula and I'd make Make the adjustments from the ingredients 38 00:01:49,200 --> 00:01:52,000 standpoint to get as close to the thousand calories as 39 00:01:52,000 --> 00:01:54,000 possible. Get everything dialed in for the 40 00:01:54,000 --> 00:01:56,800 next flavor. However, that software wasn't 41 00:01:56,800 --> 00:02:00,000 that great because it would round things, and it just wasn't 42 00:02:00,000 --> 00:02:03,300 as dialed in as I would like it to be when it comes to 43 00:02:03,300 --> 00:02:04,700 packaging. This is probably like the 44 00:02:04,700 --> 00:02:07,400 biggest headache when it comes to packaging at all like this, 45 00:02:07,400 --> 00:02:11,300 this packaging in, and of itself is my biggest frustration and 46 00:02:11,300 --> 00:02:14,900 owning a food product business. There's just so much Nuance with 47 00:02:14,900 --> 00:02:16,900 it all. It's impossible to guarantee 48 00:02:16,900 --> 00:02:20,300 everything. 100% accurate because there's just so much 49 00:02:20,300 --> 00:02:24,900 room for are the FDA for instance, allows a 20% amnesty 50 00:02:25,000 --> 00:02:28,600 one, where the other high or low on the macros and the calories. 51 00:02:28,900 --> 00:02:31,500 Which honestly, just isn't good enough for me, I'm a 52 00:02:31,508 --> 00:02:33,500 perfectionist. I want to get things as dialing 53 00:02:33,500 --> 00:02:36,800 as possible as possible. I made the keto brick to be 54 00:02:36,800 --> 00:02:39,600 something that I used for my performance competition prep. 55 00:02:39,700 --> 00:02:41,800 So I want to lean on the accuracy. 56 00:02:42,000 --> 00:02:45,400 Another example of these inaccuracies is that the 449 57 00:02:46,000 --> 00:02:47,700 method. So basically what that States. 58 00:02:47,700 --> 00:02:51,800 Is that calories for gram of fat or nine calories for a gram of 59 00:02:51,808 --> 00:02:54,600 protein or four calories from a gram of carbohydrate? 60 00:02:54,600 --> 00:02:57,900 Or for that is how we all use that formula. 61 00:02:57,900 --> 00:03:00,100 That's how everything you're familiar with from a packaging 62 00:03:00,100 --> 00:03:02,500 standpoint works. But that is, oftentimes not the 63 00:03:02,500 --> 00:03:05,400 actual case, the only way to know with 100% certainty, what 64 00:03:05,400 --> 00:03:09,000 the caloric load of anything is is to put that into a bomb 65 00:03:09,000 --> 00:03:12,000 calorimeter and test it. Nobody's doing that. 66 00:03:12,300 --> 00:03:16,300 So for instance, a lot of the fat grams are actually eight 67 00:03:16,300 --> 00:03:20,300 point three six. A calories per gram or 9.25, lot 68 00:03:20,300 --> 00:03:24,300 of the proteins actually supposed to be 3.87 or 4.23. 69 00:03:24,300 --> 00:03:26,300 So, it all just estimates and rounds. 70 00:03:26,500 --> 00:03:30,300 Combine that with the fact that the ingredients suppliers are 71 00:03:30,300 --> 00:03:32,300 ingredient suppliers, everybody's ingredient suppliers 72 00:03:32,300 --> 00:03:35,200 often times round their nutritional statements as well. 73 00:03:35,600 --> 00:03:39,600 So the supplies that I'm getting in or a little bit skewed, which 74 00:03:39,600 --> 00:03:41,900 is obviously going to skew my numbers a little bit. 75 00:03:42,400 --> 00:03:45,400 So that's an inaccuracy. The software that they use the 76 00:03:45,400 --> 00:03:48,300 software that I've you saw, for the anybody Has has to generate 77 00:03:48,300 --> 00:03:50,700 nutrition, statements is going to be rounding a little bit. 78 00:03:50,700 --> 00:03:53,600 There's another opportunity for an accuracy there, plus when you 79 00:03:53,608 --> 00:03:56,600 factor in just how the bricks are made or how many things made 80 00:03:56,600 --> 00:03:59,400 in a consumer package, good product, there's going to be 81 00:03:59,400 --> 00:04:03,200 room for are, for instance, we use a Pneumatic machine, it's 82 00:04:03,200 --> 00:04:06,900 called a depositing elf and that's how we deposit. 83 00:04:06,900 --> 00:04:10,500 The brick material into the molds, to make the bricks, we 84 00:04:10,500 --> 00:04:14,000 have a gram weight that were trying to strive for with each 85 00:04:14,000 --> 00:04:17,300 individual flavor up to this point, always been 150 grams. 86 00:04:17,700 --> 00:04:21,899 And we'd we set that elf to deposit at that weight. 87 00:04:22,200 --> 00:04:24,200 However, it's a Pneumatic machine. 88 00:04:24,400 --> 00:04:28,200 Any fluctuations in air pressure can cause changes there. 89 00:04:28,400 --> 00:04:31,100 It may be a little bit light. It may be a little bit heavy. 90 00:04:31,400 --> 00:04:33,400 We strive to get as close as possible. 91 00:04:34,000 --> 00:04:36,800 I've always defaulted towards the spectrum of giving you all 92 00:04:36,800 --> 00:04:39,700 more than less. So like for instance, when we're 93 00:04:39,700 --> 00:04:42,500 banging out the bricks on the table and getting ready to 94 00:04:42,500 --> 00:04:46,000 package them if it's less than about 5 grams of what it's 95 00:04:46,000 --> 00:04:49,600 supposed to be, I Just don't sell it, if it's more than 5 96 00:04:49,600 --> 00:04:52,000 grams, what supposed to be? I sell it because the in the 97 00:04:52,000 --> 00:04:54,000 day, y'all are getting more than what you paid for. 98 00:04:54,000 --> 00:04:56,900 So I always strive to give you all more than less. 99 00:04:57,000 --> 00:04:59,700 However, there is just another point of an accuracy when it 100 00:04:59,700 --> 00:05:03,800 comes to variations in what that elf is deposit and we spot. 101 00:05:03,800 --> 00:05:07,200 Check, we spot check bricks as reporting these out as we're 102 00:05:07,200 --> 00:05:09,200 banging them out. So that if there anything that 103 00:05:09,200 --> 00:05:12,200 feels light looks like we just don't sell it. 104 00:05:12,600 --> 00:05:13,800 A couple of them might slip through the cracks. 105 00:05:13,800 --> 00:05:16,400 We do everything humanly possible to ensure that that 106 00:05:16,400 --> 00:05:19,200 does not happen. Now, all that to say, I've spent 107 00:05:19,200 --> 00:05:22,300 the money to get more dialed in. Like I said, earlier, the FDA 108 00:05:22,300 --> 00:05:25,000 allows for a 20% amnesty, one way or the other. 109 00:05:25,200 --> 00:05:27,700 We've always been within 5%, least. 110 00:05:27,700 --> 00:05:29,300 I think we've always been the 5%. 111 00:05:29,400 --> 00:05:31,600 I'm trying to strive to get within one percent. 112 00:05:31,600 --> 00:05:34,900 So I want to get as close as humanly possible to, as accurate 113 00:05:34,900 --> 00:05:37,000 as humanly possible, with everything that we produce, 114 00:05:37,200 --> 00:05:40,700 which is why you will start seeing some slight minuscule 115 00:05:40,700 --> 00:05:44,000 changes, in the brick, packaging, the weight, maybe 116 00:05:44,000 --> 00:05:50,900 140, 140, grams or 147 grams Or 152 grams or 145 grams, 117 00:05:50,900 --> 00:05:53,600 something like that, as opposed to just the generic 150 across 118 00:05:53,600 --> 00:05:56,100 the board. Again, this is not us giving you 119 00:05:56,700 --> 00:05:59,400 less than what would make of those proposed macros. 120 00:05:59,400 --> 00:06:01,600 It's just us getting more accurate with what those 121 00:06:01,600 --> 00:06:04,200 ingredients actually yield towards that nutritional 122 00:06:04,200 --> 00:06:06,300 statement. So I'm super excited about being 123 00:06:06,300 --> 00:06:10,300 able to provide more accuracy. There we have a great film 124 00:06:10,300 --> 00:06:13,900 supplier that does digital print as opposed to using printing 125 00:06:13,900 --> 00:06:15,900 plates. So we make these changes. 126 00:06:15,900 --> 00:06:19,100 And then relatively Soon, were able to get the updated film. 127 00:06:19,300 --> 00:06:22,000 So you'll start seeing those changes roll out, nothing's 128 00:06:22,000 --> 00:06:25,000 drastic, but everything just more accurate. 129 00:06:25,000 --> 00:06:29,100 So like everything pretty much across all flavors is plus or 130 00:06:29,100 --> 00:06:33,100 minus one gram or so of, you know, the macronutrient 131 00:06:33,100 --> 00:06:36,800 distribution. So, like if it was 89 grams of 132 00:06:37,000 --> 00:06:40,900 fat, maybe 90 grams of fat, if it was 12 grams of carbs, it, 133 00:06:40,900 --> 00:06:44,200 maybe 11 grams, or maybe 13 grams of carbs, if it was 33 134 00:06:44,200 --> 00:06:46,400 grams of protein, it, maybe 34 grams of protein. 135 00:06:46,400 --> 00:06:49,400 So, This is just us trying to get things more a crescent more 136 00:06:49,400 --> 00:06:52,200 dialed in as it pertains to the nutrition statements and what 137 00:06:52,200 --> 00:06:55,900 the bricks are comprised of. All right, topic, number two, 138 00:06:56,700 --> 00:07:00,500 changes in price structure, discount volume for the bricks. 139 00:07:00,500 --> 00:07:04,400 So currently, you can get a single brick for $12, a week 140 00:07:04,400 --> 00:07:08,500 supply, of seven, bricks for $59, which yields a 30% 141 00:07:08,500 --> 00:07:12,800 discount, a two-week supply of 14 bricks for $105, which winds 142 00:07:12,800 --> 00:07:16,900 up equating to a 38% discount, a one month supply of 30 bricks 143 00:07:16,900 --> 00:07:21,300 for 99 bucks, which equates to a 45 percent discount. 144 00:07:21,400 --> 00:07:25,600 Now, due to our costs increasing primarily from the ingredient 145 00:07:25,600 --> 00:07:28,500 suppliers and from shipping cost, we're going to have to 146 00:07:28,500 --> 00:07:31,100 reduce the amount of these discounts. 147 00:07:31,600 --> 00:07:35,200 I know that may send your feathers ruffling and all that 148 00:07:35,200 --> 00:07:37,000 good stuff, but hear me out here. 149 00:07:37,300 --> 00:07:39,800 I'm trying to do this in a way that adds more value than we 150 00:07:39,800 --> 00:07:42,200 take. So, one of the most consistent 151 00:07:42,200 --> 00:07:45,600 request that we've gotten for the business from the beginning 152 00:07:45,900 --> 00:07:48,900 is to have the ability to pick Pick and choose your own flavors 153 00:07:48,900 --> 00:07:50,400 and basically build your own box. 154 00:07:50,500 --> 00:07:52,400 We didn't do that. We went with the whole one week 155 00:07:52,400 --> 00:07:54,300 to week, one month supply in a variety pack. 156 00:07:54,300 --> 00:07:57,000 But I totally understand and get why people would want to build 157 00:07:57,000 --> 00:08:00,300 their own box. I found a software that allows 158 00:08:00,300 --> 00:08:03,400 me to do just that. So we're going to change the 159 00:08:03,400 --> 00:08:06,300 discount structure so that the price of a single brick is going 160 00:08:06,300 --> 00:08:09,200 to stay the same at 12 bucks. And then the price break will 161 00:08:09,200 --> 00:08:12,000 occur from 6 to 11 bricks in which you'll be able to get 162 00:08:12,000 --> 00:08:13,700 that. A 20% discount. 163 00:08:13,700 --> 00:08:17,200 The next price break will be 12 to 23 bricks, not be a 25. 164 00:08:17,400 --> 00:08:20,600 Doesn't discount and 24 bricks, and up will be offered a 30% 165 00:08:20,600 --> 00:08:24,300 discount, all of those discounts, all of those volume, 166 00:08:24,300 --> 00:08:28,100 tiered price breaks, will occur across the board from all 167 00:08:28,100 --> 00:08:29,400 flavors. So, rather than having a 168 00:08:29,400 --> 00:08:31,600 one-week Supply, a two-week Supply one month supply. 169 00:08:31,700 --> 00:08:35,500 It's just going to be a single variant of a single brick across 170 00:08:35,500 --> 00:08:38,900 all flavors and then you can pick and choose what quantity of 171 00:08:38,900 --> 00:08:41,799 each of those flavors, you want to build your own box and then 172 00:08:41,799 --> 00:08:44,300 take advantage of those prices volume discounts. 173 00:08:44,600 --> 00:08:46,500 Hopefully, that makes sense. I'm going to roll this out on 174 00:08:46,508 --> 00:08:48,400 the website so you See what I'm talking about there. 175 00:08:48,800 --> 00:08:53,500 I know the idea of a reduction in the discount is never a 176 00:08:53,500 --> 00:08:57,000 exciting thing, but it just is what it is right now, y'all. 177 00:08:57,000 --> 00:08:59,800 I mean, I know the price can be a challenging topic, especially 178 00:08:59,800 --> 00:09:02,300 in the current environment with the economy and all that stuff. 179 00:09:02,500 --> 00:09:06,500 I have no intentions of ever charging more than necessary for 180 00:09:06,500 --> 00:09:08,800 the bricks truth. Be told I've crunched numbers 181 00:09:08,800 --> 00:09:11,000 and I've crunched numbers. I'm literally dreaming about 182 00:09:11,000 --> 00:09:12,600 spreadsheets, right next. I built that so many 183 00:09:12,600 --> 00:09:14,600 spreadsheets. It's not something I'm proud of 184 00:09:14,600 --> 00:09:18,300 but I'm a spreadsheet maniac and for what Worth, I've done the 185 00:09:18,300 --> 00:09:21,000 math on everything I could possibly do, as it pertains to 186 00:09:21,000 --> 00:09:23,700 our brand. And this is just is what it is. 187 00:09:23,800 --> 00:09:27,700 I did also do the math on a another bar product to kind of 188 00:09:27,700 --> 00:09:30,600 give you some context here. Quest bars, for instance, let's 189 00:09:30,600 --> 00:09:32,300 talk about them because they're based familiar with quest bars. 190 00:09:32,300 --> 00:09:36,100 So Quest Bars, they sell. If you got a Quest Nutrition or 191 00:09:36,100 --> 00:09:39,500 whatever the website is quest.com, you got you get 12 192 00:09:39,500 --> 00:09:43,100 Quest Bars. They're going to charge 3348 for 193 00:09:43,100 --> 00:09:47,100 those 12 bars that breaks down to about 279 per bar. 194 00:09:47,300 --> 00:09:52,500 Each bar is 190 calories which equates to a cost per calorie of 195 00:09:52,500 --> 00:09:56,200 .015. If you buy the most expensive 196 00:09:56,200 --> 00:10:00,100 option of key to break a single brick for $12, the cost per 197 00:10:00,100 --> 00:10:03,900 calorie is .012 cheaper than that of a Quest Bar. 198 00:10:04,300 --> 00:10:05,900 There's a massive difference though. 199 00:10:06,300 --> 00:10:10,900 We do not charge shipping and Quest does for that exact box of 200 00:10:10,900 --> 00:10:12,800 12 Quest Bars. They were going to charge me 201 00:10:12,800 --> 00:10:21,200 1224 shipping now that changes their total To 4568 or 381 per 202 00:10:21,200 --> 00:10:24,200 bar. A cost per calorie of .02 203 00:10:24,200 --> 00:10:27,100 compared to our cost per calorie .012. 204 00:10:27,100 --> 00:10:30,500 And I don't want to bash Quest Bar, but I don't think anybody 205 00:10:30,500 --> 00:10:32,900 that's listening, this would disagree that the quality of the 206 00:10:32,900 --> 00:10:36,100 nutrition in our bricks, surpasses that of the quest bar. 207 00:10:36,100 --> 00:10:40,800 So you're paying a lot less cost per calorie from the bricks even 208 00:10:40,800 --> 00:10:44,300 if you buy the most expensive, $12 single brick option than you 209 00:10:44,300 --> 00:10:47,300 would at any other bar and it's just a much much higher. 210 00:10:47,300 --> 00:10:50,600 Higher quality option. So when I did the math on that 211 00:10:50,600 --> 00:10:53,400 and broke it down, I just kind of put my mind at peace a little 212 00:10:53,400 --> 00:10:55,500 bit. Shipping is crazy expensive, and 213 00:10:55,500 --> 00:10:58,500 I'm doing everything I can to not charge you all shipping. 214 00:10:58,900 --> 00:11:02,600 I'm hopeful that by doing this build your own box price volume 215 00:11:02,600 --> 00:11:06,100 discount tiered system. I can avoid a charging on 216 00:11:06,100 --> 00:11:08,300 shipping for longer and that's not to say that I won't 217 00:11:08,300 --> 00:11:09,700 eventually have to charge shipping. 218 00:11:10,000 --> 00:11:11,800 We'll cross that bridge. When we get to it I'm doing 219 00:11:11,800 --> 00:11:14,000 everything I can to fight to that because I certainly don't 220 00:11:14,000 --> 00:11:16,400 want to charge you shipping. Y'all certainly don't want to 221 00:11:16,400 --> 00:11:18,900 pay for shipping. So hopefully this alleviates 222 00:11:18,900 --> 00:11:20,900 some of the pressure from a financial standpoint. 223 00:11:20,900 --> 00:11:23,800 They're shipping like says just crazy expensive young and we 224 00:11:23,800 --> 00:11:26,600 don't charge shipping the summer months, we have like summer 225 00:11:26,600 --> 00:11:29,700 shipping which we have from May until the end of August. 226 00:11:29,700 --> 00:11:32,900 During that time we throw in a cold pack or two or three or 227 00:11:32,900 --> 00:11:36,400 four depending on how many bricks you get and we don't pass 228 00:11:36,400 --> 00:11:38,700 that cost on to Young. So we're going to continue to 229 00:11:38,700 --> 00:11:40,300 eat shipping for as long as we can. 230 00:11:40,600 --> 00:11:43,400 And like I said, hopefully by having the options here and 231 00:11:43,400 --> 00:11:46,200 change the discount structure in the the price volume discount 232 00:11:46,200 --> 00:11:48,900 tiered system. We can not charge shipping for 233 00:11:48,900 --> 00:11:53,100 that much longer. Now, Point number three, is that 234 00:11:53,100 --> 00:11:56,000 we have a mystery variety box. Kind of thing that I'm playing 235 00:11:56,000 --> 00:11:57,900 around with. This one isn't completely ironed 236 00:11:57,900 --> 00:12:00,900 out yet but I'm working on it and open to suggestions since 237 00:12:00,900 --> 00:12:04,600 we're moving away from the one week to week, one month, variety 238 00:12:04,600 --> 00:12:07,500 pack Ops were pretty much building a variety pack into the 239 00:12:07,500 --> 00:12:10,800 build, your own box by default. I was thinking of offering a 240 00:12:10,800 --> 00:12:14,200 subscription model in which you could subscribe and say, like, 241 00:12:14,200 --> 00:12:17,200 you see a lot of other websites doing but then have that, at a 242 00:12:17,400 --> 00:12:20,400 35% discount for a total of 30 bricks. 243 00:12:20,900 --> 00:12:22,800 This will again be a variety pack. 244 00:12:22,800 --> 00:12:25,800 So it's gonna be a mix of the flavors, including some of the 245 00:12:25,800 --> 00:12:28,700 limited edition flavors. So just kind of give you an idea 246 00:12:28,700 --> 00:12:31,400 of how that works, whenever we launch a limited edition flavor 247 00:12:31,400 --> 00:12:35,200 like the butter, Maple pecan, the nootropic, the Macadamia 248 00:12:35,200 --> 00:12:37,400 Madness. We make all the bricks, you put 249 00:12:37,400 --> 00:12:40,000 them on the website. We sent out the launch email, 250 00:12:40,100 --> 00:12:44,500 they sell out, etcetera, Etc. We always set aside a box of 251 00:12:44,500 --> 00:12:48,300 those bricks, like, 200 to 300 bricks, typically, Lee for if we 252 00:12:48,300 --> 00:12:50,900 have any shipping issues, if things don't make it to you in 253 00:12:50,900 --> 00:12:54,400 transit if it's damaged. So we can kind of pull from that 254 00:12:54,400 --> 00:12:58,600 buffer box so to speak and get you fixed up as a result of 255 00:12:58,600 --> 00:13:01,300 that. We have a few buffer boxes of 256 00:13:01,300 --> 00:13:04,700 mint chocolate and some other flavors rather than just sitting 257 00:13:04,700 --> 00:13:06,100 on those until we launch them again. 258 00:13:06,100 --> 00:13:09,700 If we launch them again, we can work those into these variety 259 00:13:09,700 --> 00:13:12,700 mystery boxes. So you may subscribe and save 260 00:13:12,700 --> 00:13:15,600 and get, you know, better discounts and get the variety of 261 00:13:15,600 --> 00:13:18,300 box. It made Be the full-time, 262 00:13:18,300 --> 00:13:20,900 natural flavors, you know, even distribution of those. 263 00:13:21,100 --> 00:13:25,100 It may be the normal natural flavors, but then also a handful 264 00:13:25,100 --> 00:13:26,500 of mint chocolate or something else. 265 00:13:26,900 --> 00:13:29,000 I can't guarantee what they're going to be, that's why it's 266 00:13:29,000 --> 00:13:31,300 called a mystery box, but I thought this would be a fun way 267 00:13:31,300 --> 00:13:34,800 to Simply, you know, tease out some of those buffer box bricks 268 00:13:35,000 --> 00:13:37,500 get those to you throughout the year outside, the normal lunch 269 00:13:37,500 --> 00:13:39,800 time. And then just honestly making a 270 00:13:39,800 --> 00:13:41,600 mystery like you like the bricks, you like all flavors, 271 00:13:41,600 --> 00:13:42,900 get this and then see what you get. 272 00:13:42,900 --> 00:13:45,500 So you might be surprised to get a handful of mint chocolate, 273 00:13:45,500 --> 00:13:46,700 when you normally wouldn't be able to. 274 00:13:46,900 --> 00:13:49,400 So that's Kind of what I'm thinking with the mentor with 275 00:13:49,400 --> 00:13:52,000 the variety pack mystery box. Like I said, I'm still ironing 276 00:13:52,000 --> 00:13:54,300 that outs but I'll get all those details updated. 277 00:13:54,300 --> 00:13:59,400 And to you soon all of these changes will go into effect in 278 00:13:59,400 --> 00:14:03,000 the coming weeks. The price, tier discount system 279 00:14:03,700 --> 00:14:05,700 that's going to replace the one week to week. 280 00:14:05,700 --> 00:14:09,000 One month option that is going to go into effect on February 281 00:14:09,000 --> 00:14:11,500 1st. Okay, so I'm going to wake up 282 00:14:11,500 --> 00:14:13,200 February first. I'm going to update this all in 283 00:14:13,200 --> 00:14:15,300 the website manually. That's going to be rolling out 284 00:14:15,300 --> 00:14:17,200 then. So it's going to be less of 285 00:14:17,300 --> 00:14:18,600 Discount. The what you are currently 286 00:14:18,600 --> 00:14:20,900 getting, but you can be able to pick and choose your own 287 00:14:20,900 --> 00:14:23,400 flavors. The relative cost per brick is 288 00:14:23,400 --> 00:14:26,700 going to change, but I'm hopeful that everyone's receptive to 289 00:14:26,700 --> 00:14:29,800 that by The increased in flexibility with what you can 290 00:14:29,800 --> 00:14:31,900 pick. And choose not going to lie, I 291 00:14:31,900 --> 00:14:34,700 know this has been a stressful. Several weeks I've like, said 292 00:14:34,700 --> 00:14:36,900 been building at spreadsheets, losing sleep, I've driven 293 00:14:36,900 --> 00:14:39,300 Crystal crazy with me, asking her numbers. 294 00:14:39,300 --> 00:14:42,500 I've talked to my crew about this, I've crunched numbers and 295 00:14:42,600 --> 00:14:45,100 I'm just going going insane right now. 296 00:14:45,700 --> 00:14:47,900 And I think back to this time last last year when we had to 297 00:14:47,900 --> 00:14:50,300 roll out these price changes and everybody was super receptive to 298 00:14:50,300 --> 00:14:52,700 him. We literally never got one piece 299 00:14:52,700 --> 00:14:54,900 of negative feedback. Everybody was totally onboard 300 00:14:54,900 --> 00:14:57,300 understanding and I'm hopeful that. 301 00:14:57,300 --> 00:15:00,500 That same thing takes place. Now I have committed and will 302 00:15:00,500 --> 00:15:03,000 continue to commit to always doing right by y'all being as 303 00:15:03,000 --> 00:15:05,500 transparent as possible. I have nothing to hide. 304 00:15:05,600 --> 00:15:08,700 I have nothing to lose and I've nothing to hang my head about. 305 00:15:08,700 --> 00:15:10,700 I have always done the best that I can with this business. 306 00:15:10,700 --> 00:15:12,700 I will always do the best I can buy you. 307 00:15:13,100 --> 00:15:15,800 And the reality of the situation is that we have to change the 308 00:15:15,800 --> 00:15:18,400 way that we're doing our Break down the structure. 309 00:15:18,600 --> 00:15:22,600 If we are to stay in business that said I am committing and 310 00:15:22,800 --> 00:15:25,600 will continue to commit to always improving upon what we 311 00:15:25,600 --> 00:15:28,000 have in place better ingredients, better flavors, 312 00:15:28,000 --> 00:15:31,100 better everything. And I'm hopeful that y'all, you 313 00:15:31,100 --> 00:15:34,000 know, recognize that and believe that to be true based off of 314 00:15:34,000 --> 00:15:36,200 what we've been doing. For the past five years in 315 00:15:36,200 --> 00:15:39,000 business. I am leaning on the faith over 316 00:15:39,000 --> 00:15:41,900 fear, Manifesto from 2022 throughout this time though 317 00:15:41,900 --> 00:15:45,800 because as a business it is always scary when prices change, 318 00:15:45,800 --> 00:15:48,000 it's always scary when you Mix things up. 319 00:15:48,000 --> 00:15:51,100 I mean y'all are so used to the one week to week one month 320 00:15:51,100 --> 00:15:53,500 supply at the current price. Like who's to say how you're 321 00:15:53,500 --> 00:15:56,100 going to respond to this, I'm hopeful that your understanding 322 00:15:56,100 --> 00:15:58,400 and respond. Well, and if you have any 323 00:15:58,400 --> 00:16:00,100 questions by all means, let me know. 324 00:16:00,300 --> 00:16:03,300 I have nothing to hide and I just want to be transparent 325 00:16:03,300 --> 00:16:06,700 honest with y'all. So that said, I appreciate you 326 00:16:06,700 --> 00:16:08,700 all tuning in. I hope this video makes sense, 327 00:16:08,900 --> 00:16:11,000 little long-winded, but hopefully that adds some more 328 00:16:11,000 --> 00:16:13,300 clarity as to round the changes that are gonna be taking place 329 00:16:13,300 --> 00:16:14,900 with keto brick. Thank you all. 330 00:16:14,900 --> 00:16:16,800 So very much talk to you next time.