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Women specifically, what is a 
generally healthy amount of 

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caloric intake on a day-to-day 
basis? 

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For somebody that's that's not 
super tiny, not completely 

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sedentary, I would say like 18 
to 2400 calories a day for 

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someone that lives a semi active
to active lifestyle is normal. 

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And I'm willing to guess that 
the person that I work with on a

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regular basis just about fell 
out of their chair when I said 

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that. 
Yeah, I think that's the goal 

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because if you the more calories
you have to work with, the more 

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leverage you can pull, the more 
or runway you have to manipulate

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when you do transition into a 
fat loss phase. 

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And I feel like very few people 
bring that to the forefront of 

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knowledge of these people that 
are not competing. 

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Like when you're competing, it's
kind of common, commonly 

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understood. 
But when you're not, I mean the 

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same principles apply whether 
you step on stage or not. 

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And we are live. 
Joe, how are you, brother? 

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Doing good and by the way, the 
studio looks amazing. 

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I like it. 
Appreciate it, man. 

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Yeah, I'm changing a few things 
up. 

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I got my elk on that wall, my 
bookshelf on this while I'm 

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trying to figure out which one I
want behind me. 

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So maybe next one will be the 
elk, who knows? 

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I love it. 
I love it. 

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Get the elk back there. 
Yeah, for sure. 

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Well, you were on my podcast. 
What it's been, what about six 

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months now? 
Something like that. 

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Right around that, yeah. 
Something like that, Yeah, we 

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talked about reverse dieting 
quite a bit on that. 

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When you've been working with 
females specifically for quite 

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some time, talking about reverse
dieting, I feel like I've been 

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beating that drum for a while 
myself. 

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I feel like it's starting to 
become more known, like the 

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concept of reverse static is no 
longer this obscure, abstract, 

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unknown thing it seems, which is
good. 

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We can talk about that for sure 
because there's always questions

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around that. 
But but you and I were kind of 

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talking about other things 
beyond just the reverse static 

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component. 
You're trying to take more 

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proactive approach with your 
clientele. 

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So they don't even need that 
necessarily as the first plan of

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action. 
So talking about that man, 

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what's that looking like? 
Yeah, absolutely. 

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And and we definitely can touch 
on reverse side and again, 

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because like you said, it's 
becoming more mainstream and 

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it's not just for for 
bodybuilding competitors that 

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are like post show, right? 
It's for a lot of people that 

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have really under died of 
themselves or over died of 

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themselves for way too long. 
But what I found is, is working 

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with my community of women, 4050
sixty and older, I've been 

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solving a reactive problem, 
right. 

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We've been reacting to the fact 
they've dieted for years and 

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because of that, they've lost 
muscle mass. 

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They've stressed their body out 
just immensely. 

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And we need to react and solve 
that problem before we can 

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approach the weight loss 
problem. 

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So yes, still love those ladies,
still help them, still serve 

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them, but it also hurts. 
Like I don't want to see that 

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for everyone for the rest of 
life. 

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And so I've kind of shifted to 
being more proactive and now I 

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want to help people, I don't 
know, 30 years old, maybe a 

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little younger, maybe a little 
bit older and catch them before 

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they're on their 10th, 15th, 
20th diet and, and maybe on 

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their first, third or fifth 
diet. 

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Say, hey, if you keep going down
this path, you're going to end 

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up just like the ladies I helped
in the past. 

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And I don't want that. 
So let's do things the right way

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now and make Lifeway easier now 
and later. 

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Totally. 
Let me ask you this. 

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So from a competitive 
standpoint, when you diet down 

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for a show, you know, like using
myself as an example, I might be

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dieting for 25 to 35 weeks on a 
longer prep. 

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I'll lose 20, thirty, 40 lbs in 
that process, get diced down, 

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regulate my metabolism and my 
hormones and I'll take 3-4, 

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maybe even five months reverse 
dieting back up to a healthy 

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maintenance when that's from a 
competitive step. 

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It's pretty typical when you are
non competitor and you've been 

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chronically under eating for the
last 20 years. 

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You honestly go through a pretty
similar shift. 

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You know, in taking three, 4-5 
months, bringing their calories 

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back up, bringing their training
protocol back up, improving 

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hormonal health and metabolic 
function. 

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When you're talking about 
someone that who's not broken or

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not broken is a bad word. 
I don't remember like using the 

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word broken, but like when you 
talk about someone that's not 

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really gone down that path to 
begin with, they don't have this

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chronic under eating phenomenon 
taking place. 

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How do you approach that? 
Like do you kind of proactively 

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say, OK, we got to take calories
down, What goes down? 

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Let's come back up? 
Like how does that frame things 

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differently? 
Yeah, absolutely. 

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Number one, I'm really glad you 
didn't ask me a question about 

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competing because I was going to
be so lost. 

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That is not my gym. 
I think that's you. 

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But yeah, when we when we have 
somebody come to us and before 

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anything, I guess we should 
start with this before anything.

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If somebody starts working with 
us, we take at least the first 

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seven days, sometimes 14 and we 
don't change anything. 

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We just observe, right. 
Because in order to help 

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somebody, we need to 1st 
understand what is their life 

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look like now, which gives us a 
pretty good guess of what has 

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their life look like for an 
extended period of time. 

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And so if we find that somebody 
is under eating but not losing 

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weight, and that's true, right? 
Some people think they're under 

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eating and then they're a 
weekend warrior and go crazy, 

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that's a different conversation.
But if they're under eating and 

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not losing weight, then we need 
to explain to them. 

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Look, on paper, scientifically, 
you're doing everything right to

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lose weight, but your body is 
stressed to the Max. 

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Hormones are probably far out of
whack. 

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And I can tell you this without 
doing blood work and you've 

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probably lost a lot of muscle, 
which means you've lost a lot of

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metabolism, right? 
A lot of the ability to eat a 

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normal amount of food and not 
gain weight. 

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And so before anything, before 
we get to the weight loss that 

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you're here for, we need to fix 
that issue, right? 

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We need to remove the stress 
from your body, show your body 

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it's OK to eat more food and, 
and burn those calories rather 

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than hang on to them. 
And in the process get you in 

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the gym, get you lifting some 
weights and get that muscle back

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on your body so that you can eat
normal amounts of food and and 

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not gain weight and hopefully 
even lose it while eating 17 

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eighteen 1900 calories a day. 
Yeah, yeah. 

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No, I totally agree man. 
I feel like the the concept of 

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reverse standing is applicable 
whether you step on stage and 

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compete or not. 
You mentioned, I mean, you 

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mentioned getting like baselines
established first. 

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I feel like that's key. 
A lot of people will look at 

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somebody's stats, their age, 
their sex, and OK, you should be

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consuming X amount of calories 
and you know, set it and forget 

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it and you'll see the results 
you want. 

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But that's just so far from the 
truth. 

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Like I always figure out what 
they've been eating, what their 

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last six months of dieting 
history look like, you know, 

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because all of that's going to 
shift the direction you take 

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going forward. 
When they are eating a healthy 

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amount of food. 
Like when when they're going 

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through this initial consult 
with you, tracking their initial

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intake and you're kind of 
analyzing what their true 

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consumption is, What stands out 
to you as like a healthy amount 

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of food? 
Everyone's obviously going to be

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a little bit different based off
of their stats and their age. 

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But generally speaking, for 
women specifically, what is a 

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generally healthy amount of 
caloric intake on a day-to-day 

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basis? 
Yeah, I love it. 

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You nailed it. 
Everyone's going to be 

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different, but to give a range, 
I would say for somebody that's 

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that's not super tiny, right? 
So like 5 foot three or less and

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not completely sedentary, I 
would say like 18 to 2400 

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calories a day for someone that 
lives a, a semi active to active

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lifestyle is normal. 
And I'm willing to guess that 

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the person that I work with on a
regular basis just about fell 

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out of their chair when I said 
that. 

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Yeah, no, I totally agree. 
I've got a few females right now

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that are consuming like 3300 
calories and maintaining a 

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healthy weight. 
Generally speaking. 

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I always tell my my females, 
it's like, look, I want you to 

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be able to maintain a healthy 
weight north of 2000 calories. 

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I've got a few that are like 
tiny five, 210 lbs. 

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You know, maybe they can justify
less than 2000, but out of 

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maintenance. 
I mean, generally speaking, 

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north of 2000 is where I like to
see them. 

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And so many of them are 
consuming far, far, far less 

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than that. 
And a lot of them just don't 

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realize how much they are 
consuming. 

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So like when you're tracking 
this and you're having them 

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tracking for the first week or 
two by a percentage, how many of

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them are truly consuming what 
they think they're consuming or 

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they just totally off the deep 
end? 

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Yeah. 
So, so it's actually rare that 

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they're off the deep end, right,
Because because we've been doing

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what we do for so long, we 
attract that type of person 

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where it's like, look, they've 
dieted a lot and they do know 

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how to track and they do have a 
good feel for how much they're 

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eating. 
And they're pretty accurate, you

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know, maybe they're 200, three, 
100 calories off, but generally 

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they're at 1500 or less. 
And, and it's not uncommon for 

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us to see somebody eating 800 to
1200 calories a day. 

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But man, I love what you just 
said about you have a couple 

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ladies that you're working with.
They're at like 3300 calories. 

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That's the game to play. 
Like, yes, we can, we can input 

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body metrics into a TD EE 
calculator all day long. 

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But at the end of the day, 
that's just a rough guess from 

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an algorithm, from an equation 
that somebody made years ago. 

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Our name of the game, and it 
sounds like you too, is find out

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how much we can push the limits 
right? 

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Can you eat 2500 calories a day 
and not gain weight or lose it? 

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Perfect. 
Can you have 262728? 

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Like what's the tipping point to
where you can Max out your food 

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consumption and not gain weight?
Yeah, I think that's the goal 

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because if you, the more 
calories you have to work with, 

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the more leverage you can pull, 
the more runway you have to 

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manipulate when you do 
transition to a fat loss phase. 

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And I feel like very few people 
bring that to the forefront of 

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knowledge of these people that 
are not competing. 

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Like when you're competing, it's
kind of common, commonly 

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understood. 
But when you're not, I mean, the

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same principles apply whether 
you step on stage or not because

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we're all the same species. 
So all of that applies when it 

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comes to mindset. 
Let's talk about that because I 

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feel like you and I both have an
interest in mindset specifically

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except shapes so much of how we 
interact with our clients. 

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But when you're talking with 
someone that's been, you know, 

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50-60 years old, they've been 
chronically under eating for the

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last 20-30 forty years. 
How does that shift in mindset 

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compared with someone that's 20 
or 30 and they're just now 

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getting into this and they're 
just coming out of like, you 

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know, they're just now starting 
to take interest in their health

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because they probably got away 
with a lot more than they should

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when they're, you know, 
adolescent age and they're 

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eating everything and, you know,
college and whatnot. 

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So how does the conversation 
differ between those that have 

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been chronically doing this for 
the last 30 years versus those 

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that are just trying to get set 
up on the right foot going 

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forward? 
Yeah, absolutely. 

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And you nailed it. 
So number one, for the ladies 

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that are fifty 60-70 around that
and they've been dieting for, 

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like you said, three decades, 
whatever it may be, like they're

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experienced, they they know what
they've done for a long time, 

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but it's almost easier at that 
point because they also know 

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what they've done hasn't worked.
Like they're still here looking 

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for a result. 
And so it's a really easy 

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conversation or perspective 
shift when when you say, look, 

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you're here for help, right 
answer's always yes. 

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00:10:52,360 --> 00:10:54,920
OK, awesome. 
And so you've done all these 

226
00:10:54,920 --> 00:10:57,520
things for the past X amount of 
years and you're still here, 

227
00:10:57,640 --> 00:10:58,920
right? 
Yes. 

228
00:10:59,080 --> 00:11:00,560
OK. 
And So what are the similarities

229
00:11:00,560 --> 00:11:01,960
across what you've done in the 
past? 

230
00:11:02,320 --> 00:11:06,400
Well, you've ate less, way less,
and you've moved way more. 

231
00:11:06,840 --> 00:11:09,160
And that didn't get you the 
result you want, correct? 

232
00:11:09,560 --> 00:11:12,640
Correct. 
Well, if you want a different 

233
00:11:12,640 --> 00:11:16,160
outcome, you're going to need to
do something different, right? 

234
00:11:16,160 --> 00:11:18,480
And so what's different from 
eating less and moving more, 

235
00:11:19,280 --> 00:11:21,120
eating a little bit more and 
moving a little bit less? 

236
00:11:21,680 --> 00:11:23,520
And so sometimes that's the 
click. 

237
00:11:23,920 --> 00:11:27,560
And, and if not, all we do is, 
is hold up a few transformation 

238
00:11:27,560 --> 00:11:29,560
pictures that brought them in 
like, all right, well, you want 

239
00:11:29,560 --> 00:11:31,000
it, you want to have this body, 
right? 

240
00:11:31,520 --> 00:11:35,040
Yes, great. 
What this person did is exactly 

241
00:11:35,040 --> 00:11:37,320
what we're going to do for you. 
So you just got to trust the 

242
00:11:37,320 --> 00:11:41,160
process a little bit. 
How do you navigate the waters 

243
00:11:41,160 --> 00:11:44,840
of like menopause and hormonal 
shifts with that demographic 

244
00:11:44,840 --> 00:11:47,600
because they've got that 
variable turned to the equation 

245
00:11:47,600 --> 00:11:51,720
as well? 
Yeah, so that's not really my 

246
00:11:51,720 --> 00:11:54,040
jam. 
We don't talk too much about 

247
00:11:54,040 --> 00:11:55,920
hormones. 
We don't talk too much about 

248
00:11:55,920 --> 00:11:59,560
menopause in depth. 
But what I can say is that a lot

249
00:11:59,560 --> 00:12:02,720
of a lot of women will come to 
me, say, hey, I am 

250
00:12:02,960 --> 00:12:06,600
perimenopausal, postmenopausal, 
whatever it may be, and my 

251
00:12:06,600 --> 00:12:09,280
hormones are to blame for my 
lack of weight loss. 

252
00:12:09,920 --> 00:12:13,160
And I always level with them. 
I say, OK, you know what? 

253
00:12:13,160 --> 00:12:15,680
You might be right. 
But before we get into these 

254
00:12:15,680 --> 00:12:18,640
advanced things, why don't we 
look at the foundational things 

255
00:12:18,640 --> 00:12:22,840
that we know produce results? 
Let me see your food logs for 

256
00:12:22,840 --> 00:12:27,320
the past 30 days. 
Let me see your exercise, how 

257
00:12:27,320 --> 00:12:30,120
you tracked it, your progressive
overload for the past 30 days. 

258
00:12:30,320 --> 00:12:32,520
Let me see your sleep. 
Let me see your steps. 

259
00:12:33,440 --> 00:12:36,560
And if they can't produce that 
for the last 30 days, if they're

260
00:12:36,560 --> 00:12:39,000
not doing the fundamental things
that you and I both know create 

261
00:12:39,000 --> 00:12:42,520
results, then they don't have 
the right to point the finger at

262
00:12:42,520 --> 00:12:45,920
hormones yet. 
Yeah, no, I think that's very 

263
00:12:46,040 --> 00:12:49,040
fair analysis, man. 
Like people, hormones are like 

264
00:12:49,040 --> 00:12:52,960
the, the where people 
immediately go because they can,

265
00:12:52,960 --> 00:12:55,040
especially all the technologies 
nowadays, they can immediately 

266
00:12:55,040 --> 00:12:58,200
shift those numbers. 
But if the underlying 

267
00:12:58,200 --> 00:13:01,160
foundational habits and routines
aren't in place, then it's all 

268
00:13:01,160 --> 00:13:04,240
for not to begin with. 
So and you look at, you know, a 

269
00:13:04,240 --> 00:13:06,360
menopausal woman, they're 
worried about, you know, 

270
00:13:06,360 --> 00:13:09,120
testosterone taking is going to 
have a negative effect on bone 

271
00:13:09,120 --> 00:13:12,320
mineral density, loss of lean 
tissue down regulated metabolic 

272
00:13:12,320 --> 00:13:15,360
rate as a result of that. 
It's like all of that for sure 

273
00:13:15,360 --> 00:13:18,800
can be impacted by hormonal 
manipulation, but all of that 

274
00:13:18,800 --> 00:13:22,840
can equally be impacted by 
eating more food and training 

275
00:13:22,840 --> 00:13:25,680
with intensity in a strategic 
manner that's allowing yourself 

276
00:13:25,680 --> 00:13:27,680
to recover and, you know, build 
more muscles. 

277
00:13:27,680 --> 00:13:31,120
So like looking at one without 
the other, I feel like it's just

278
00:13:31,840 --> 00:13:35,480
a a non worthwhile use of one's 
efforts and resources. 

279
00:13:35,480 --> 00:13:39,040
I. 
Mean what happens when, when you

280
00:13:39,040 --> 00:13:43,280
no longer have the means to get 
those hormones or to use those 

281
00:13:43,280 --> 00:13:47,600
hormones or even this, like 
I've, I've had so many people on

282
00:13:47,600 --> 00:13:49,920
my show, right, because I just 
admittedly said I'm not the 

283
00:13:49,920 --> 00:13:51,600
hormone guy. 
So I try to learn from other 

284
00:13:51,600 --> 00:13:53,400
people. 
I've had so many people say, 

285
00:13:53,400 --> 00:13:57,600
yes, hormones can help you, but 
so many times you have to have 

286
00:13:57,600 --> 00:14:00,560
this just right, this perfect 
balance of your testosterone, 

287
00:14:00,560 --> 00:14:01,920
your progesterone, your 
estrogen. 

288
00:14:01,920 --> 00:14:05,280
If not, look, you're going to 
feel equally as shitty, just in 

289
00:14:05,280 --> 00:14:08,040
a different way, right? 
And so again, back to the 

290
00:14:08,040 --> 00:14:10,320
basics. 
Why don't we just fall in love 

291
00:14:10,320 --> 00:14:14,040
with a version of nutrition 
exercise that works for you and 

292
00:14:14,040 --> 00:14:16,480
serves you at the same time? 
Totally agree. 

293
00:14:17,000 --> 00:14:20,360
Do you have somebody reverse 
that longer based off of if 

294
00:14:20,360 --> 00:14:23,280
they've been doing this 20-30 
years versus someone that's 

295
00:14:23,280 --> 00:14:25,960
doing it for the first time? 
Like how much longer do you 

296
00:14:26,320 --> 00:14:28,600
increase that window reversed 
adding time? 

297
00:14:29,880 --> 00:14:34,240
Absolutely. 
I mean, not uncommon for us as 

298
00:14:34,240 --> 00:14:37,160
we'll have women come to us that
they've been on Weight Watchers 

299
00:14:37,160 --> 00:14:39,960
since they were thirteen or 
seven or, or whatever it is 

300
00:14:39,960 --> 00:14:42,360
because their mom or their gym 
teacher or their, their sports 

301
00:14:42,360 --> 00:14:44,320
coach said, hey, you're a little
bit too big. 

302
00:14:44,760 --> 00:14:47,040
I I want the best for you. 
Weight Watchers is going to be 

303
00:14:47,040 --> 00:14:48,720
great. 
And yeah, they had the best of 

304
00:14:48,720 --> 00:14:51,280
intentions, but they didn't know
any better. 

305
00:14:51,640 --> 00:14:54,320
And so there, that young girl 
has learned that that's 

306
00:14:54,320 --> 00:14:57,280
nutrition, counting points, 
restricting yourself. 

307
00:14:57,760 --> 00:15:00,000
And now they come to me and 
they're 40. 

308
00:15:00,040 --> 00:15:03,160
So they've been on this for for 
20 to 30 years. 

309
00:15:03,800 --> 00:15:07,640
And yeah, I mean, it's going to 
take longer to reverse the 

310
00:15:07,640 --> 00:15:11,840
damage that diets have done than
for somebody that dieted for six

311
00:15:11,840 --> 00:15:15,120
months, right. 
And so there's no set time 

312
00:15:15,120 --> 00:15:16,640
frame. 
What we like to do is look at 

313
00:15:16,640 --> 00:15:19,800
biomarkers. 
OK, so how are you feeling? 

314
00:15:20,000 --> 00:15:23,080
How are you sleeping? 
How's your sex drive, has your 

315
00:15:23,080 --> 00:15:27,120
focus, has your mood? 
And based on that generally 

316
00:15:27,120 --> 00:15:29,040
gives us a pretty good 
understanding of like, OK, the 

317
00:15:29,040 --> 00:15:34,840
body is now back in a closer to 
homeostatic place or you know 

318
00:15:34,840 --> 00:15:36,120
what, it still needs a little 
bit of love. 

319
00:15:36,120 --> 00:15:37,440
We need to reverse diet for 
longer. 

320
00:15:38,320 --> 00:15:41,760
Yeah, totally agree man. 
For me, like as a competitor 

321
00:15:41,840 --> 00:15:45,400
kind of balancing the cutting 
and building phases in the most 

322
00:15:45,400 --> 00:15:47,240
optimal manner I would think 
possible. 

323
00:15:47,600 --> 00:15:50,880
I always trying to do like at 
least three times longer in a 

324
00:15:50,880 --> 00:15:52,840
building phase and a cutting 
phase because it obviously takes

325
00:15:52,840 --> 00:15:54,680
longer to build muscle 
especially naturally than it 

326
00:15:54,680 --> 00:15:57,720
does to lose body fat. 
So if I'm trying to optimize for

327
00:15:58,000 --> 00:16:00,600
both, I'll try and at least 
triple the amount of time I'm 

328
00:16:00,600 --> 00:16:02,120
going to build it than I am in a
cut. 

329
00:16:02,600 --> 00:16:04,960
But you tell that to someone 
that's been chronically under 

330
00:16:04,960 --> 00:16:08,280
eating for 20 years, they're not
going to take the next 60 years 

331
00:16:08,280 --> 00:16:10,320
to build. 
So you got to kind of play it 

332
00:16:10,800 --> 00:16:14,640
accordingly in that regard. 
But it's super important, man. 

333
00:16:14,640 --> 00:16:17,200
Like people, I've always told 
people you have to have a 

334
00:16:17,200 --> 00:16:21,360
minimum, minimum of six months 
in a build eating at a higher 

335
00:16:21,360 --> 00:16:23,040
caloric intake. 
Cause a lot happens 

336
00:16:23,320 --> 00:16:26,720
psychologically when you eat 
more food as well. 

337
00:16:27,160 --> 00:16:28,480
And that's, that's challenging 
thing, man. 

338
00:16:28,480 --> 00:16:31,160
Like for competitors, the 
reverse diet is honestly harder 

339
00:16:31,160 --> 00:16:32,840
than the cut. 
Because when you've got a cut, 

340
00:16:33,200 --> 00:16:36,000
you got a very specific time 
frame, you've got a show date on

341
00:16:36,000 --> 00:16:38,480
the calendar or you got a photo 
shoot or a wedding or a vacation

342
00:16:38,480 --> 00:16:39,760
or something you're trying to 
look good for. 

343
00:16:40,120 --> 00:16:43,800
And then it's like that, that 
date is, you know, set in stone.

344
00:16:43,800 --> 00:16:45,040
Like I'm going to optimize for 
that. 

345
00:16:45,040 --> 00:16:47,440
But once that's removed and 
you're on the other side of it, 

346
00:16:47,680 --> 00:16:51,920
it's like what's holding someone
to adhere to eating more food, 

347
00:16:51,920 --> 00:16:54,560
not being tempted to drop back 
into a deficit and lean out 

348
00:16:54,560 --> 00:16:57,520
more, embracing a little bit of 
body fat that comes with eating 

349
00:16:57,520 --> 00:17:01,400
at a higher caloric intake. 
Like that is the murkier side of

350
00:17:01,400 --> 00:17:03,080
the equation that a lot of 
people struggle with. 

351
00:17:03,080 --> 00:17:04,640
I struggle with it. 
I've struggled with it. 

352
00:17:05,079 --> 00:17:06,839
I think every competitor does to
some extent. 

353
00:17:06,839 --> 00:17:10,880
Like when you compete, you open 
the doors to body dysmorphia in 

354
00:17:10,880 --> 00:17:13,839
some form or fashion, but you 
also have the tools to change 

355
00:17:13,839 --> 00:17:15,119
it. 
And I feel like that is more 

356
00:17:15,119 --> 00:17:18,160
powerful and empowering than the
ignorance that comes with not 

357
00:17:18,160 --> 00:17:22,359
knowing the path to take. 
Man, I am in the thick of that 

358
00:17:22,359 --> 00:17:24,760
right now. 
And so I'm not a competitor. 

359
00:17:24,880 --> 00:17:29,840
I don't, I don't have any, any 
aspirations of competing, but I 

360
00:17:29,840 --> 00:17:33,320
do like to evolve constantly 
right mentally and physically. 

361
00:17:33,320 --> 00:17:35,520
And so I'll go through the, the 
building cutting phases. 

362
00:17:35,520 --> 00:17:39,480
Right now I'm in a big build. 
The goal for me long term is 

363
00:17:39,480 --> 00:17:41,800
above 200 lbs, under 10% body 
fat. 

364
00:17:42,240 --> 00:17:47,400
And so right now, spending more 
time in a build, man, I'm soft 

365
00:17:47,560 --> 00:17:51,360
compared to what I usually AM. 
And it gets in my head almost 

366
00:17:51,360 --> 00:17:52,640
daily. 
It's like, well, my ABS are 

367
00:17:52,640 --> 00:17:55,240
gone. 
Maybe I can see one if the 

368
00:17:55,240 --> 00:17:58,680
lighting's fray and then the 
stars are aligned, but that 

369
00:17:58,680 --> 00:18:02,280
messes with you. 
Whereas when you're cutting 

370
00:18:02,280 --> 00:18:06,600
like, great, let's see some ABS,
let's get some veins, right? 

371
00:18:06,600 --> 00:18:09,480
And that feels so much better. 
So totally understand that. 

372
00:18:10,040 --> 00:18:11,320
What is your body fat now? 
Do you know? 

373
00:18:12,760 --> 00:18:15,160
I have no idea. 
Probably around like 1415%. 

374
00:18:16,160 --> 00:18:18,320
Do you feel like everything else
has improved? 

375
00:18:18,320 --> 00:18:21,960
Like your strength markers, your
recovery, libido, just stress. 

376
00:18:21,960 --> 00:18:23,840
All that's improved with the 
higher body fat. 

377
00:18:25,120 --> 00:18:27,800
Everything except for stress, 
just because I keep piling more 

378
00:18:27,800 --> 00:18:32,280
on personally. 
But yeah, so obviously tracking 

379
00:18:32,280 --> 00:18:35,520
workouts, that's way higher than
if I was in a cut or in the 

380
00:18:35,520 --> 00:18:38,920
past. 
Energy's up, libido's up, sleep 

381
00:18:38,920 --> 00:18:40,760
is better. 
Everything's better than when 

382
00:18:40,760 --> 00:18:43,040
I'm going to cut except for 
physique. 

383
00:18:43,160 --> 00:18:47,040
And so that's that fine line we 
sometimes have to walk. 

384
00:18:47,040 --> 00:18:52,760
Is, is what's better long term. 
And I think always a slightly 

385
00:18:52,760 --> 00:18:55,320
higher body fat percentage is 
better than being shredded, 

386
00:18:55,720 --> 00:18:57,160
right. 
And I'm not saying like hey, 

387
00:18:57,160 --> 00:19:01,480
it's OK to live it 25 or 35% 
body fat, but it's also not OK 

388
00:19:01,480 --> 00:19:04,320
to live it 6 in my opinion. 
Totally agree. 

389
00:19:04,400 --> 00:19:05,800
What's your caloric intake now? 
Do you know? 

390
00:19:07,240 --> 00:19:10,680
It's like 3400 calories a day. 
And you feel pretty satiated. 

391
00:19:10,680 --> 00:19:14,320
Fairly fairly sedentary. 
Yeah, you feel pretty satiated 

392
00:19:14,320 --> 00:19:16,440
at that intake. 
Not kind of gnawing hunger at 

393
00:19:16,440 --> 00:19:19,840
all times. 
No, so that's a problem for me. 

394
00:19:19,840 --> 00:19:24,640
Like I think my, my intake 
should be higher, but with as 

395
00:19:24,640 --> 00:19:27,840
much as with what I have going 
on right now, it's hard for me 

396
00:19:27,840 --> 00:19:31,120
to get that all in. 
And so this is where I can kind 

397
00:19:31,120 --> 00:19:33,320
of level with my clients because
while we're playing two 

398
00:19:33,320 --> 00:19:36,440
different games, really we're 
playing the same one, right? 

399
00:19:36,440 --> 00:19:38,440
We're trying to hit these 
calorie goals, which for these 

400
00:19:38,440 --> 00:19:40,480
women that have had 1200 
calories their whole life, when 

401
00:19:40,480 --> 00:19:44,520
we get up to 2400, maybe it is 
the right amount, but it's damn 

402
00:19:44,520 --> 00:19:47,200
hard for them to do it. 
And so I'm like, hey, I got to 

403
00:19:47,200 --> 00:19:48,840
love with you. 
I'm the same way. 

404
00:19:49,360 --> 00:19:51,720
But I push and I do my best, and
that's what I expect from you 

405
00:19:51,720 --> 00:19:54,040
too. 
Yeah, it's funny man. 

406
00:19:54,040 --> 00:19:57,440
Like I'm I'm in a build right 
now and I'm probably around 

407
00:19:57,840 --> 00:20:00,400
between 1718% body fat if I had 
to guess. 

408
00:20:01,120 --> 00:20:04,480
But I've got like visible ABS at
that body fat because I got so 

409
00:20:04,480 --> 00:20:07,360
much muscle as a bodybuilding, 
you know, being my sport. 

410
00:20:07,600 --> 00:20:11,120
So it's like easy to justify it 
because I've I still look 

411
00:20:11,320 --> 00:20:13,920
relatively good compared to the 
masses. 

412
00:20:13,920 --> 00:20:15,480
But like I know what I'm capable
of. 

413
00:20:15,480 --> 00:20:18,480
So it's hard on me because my 
standards are different. 

414
00:20:19,560 --> 00:20:22,280
But man, I'm eating like 3200 
calories right now and I'm just 

415
00:20:22,280 --> 00:20:24,600
ravenous. 
Like I could easily eat 6000 

416
00:20:24,600 --> 00:20:29,680
calories a day and be satiated, 
but like I know if I eat 6000 

417
00:20:29,680 --> 00:20:32,120
carrots a day, day in day out, 
like I would just get 

418
00:20:32,120 --> 00:20:35,400
unnecessarily fat. 
So like kind of toeing the line 

419
00:20:35,400 --> 00:20:37,800
between what's realistic, 
reasonable, and optimal is 

420
00:20:37,800 --> 00:20:43,520
always a challenge for me. 
So what's your thought there? 

421
00:20:43,520 --> 00:20:46,840
Because it is this weird 
balancing act because a lot of 

422
00:20:46,840 --> 00:20:49,240
times for our clients, I'll 
think, hey, if your body's 

423
00:20:49,240 --> 00:20:52,200
asking for more food, 9 times 
out of 10, we're going to give 

424
00:20:52,200 --> 00:20:56,680
it more, right? 
But I think there is this this 

425
00:20:56,680 --> 00:20:59,240
difference between them and 
somebody like you. 

426
00:20:59,360 --> 00:21:02,320
Like, do you think it would be 
beneficial to listen to your 

427
00:21:02,320 --> 00:21:04,840
body to an extent and give it 
more fuel? 

428
00:21:04,840 --> 00:21:07,320
Or do you think you're at your 
happy place? 

429
00:21:07,320 --> 00:21:11,960
I know you're like 1718%. 
Have you seen small amounts of 

430
00:21:12,120 --> 00:21:14,000
gradual increase in body fat 
recently? 

431
00:21:15,320 --> 00:21:17,560
Yeah. 
I mean, I'm kind of like, you 

432
00:21:17,560 --> 00:21:20,000
know, I did two months of 
intuitive eating November and 

433
00:21:20,000 --> 00:21:24,200
December of this past year and I
got like 200 lbs and 200 lbs at 

434
00:21:24,200 --> 00:21:26,360
my frame of five, seven and a 
half 5/8. 

435
00:21:26,360 --> 00:21:29,440
Just too much body fat. 
Like I was just softer that I 

436
00:21:29,440 --> 00:21:31,960
wanted to be. 
So now I'm holding around one 

437
00:21:31,960 --> 00:21:38,120
89190 and I feel pretty good, 
but I'm still hungry because I'm

438
00:21:38,120 --> 00:21:41,840
eating, you know, closer to 3000
calories as opposed to, you 

439
00:21:41,840 --> 00:21:45,440
know, 4 or 5000 calories. 
And I could definitely eat more 

440
00:21:45,440 --> 00:21:48,680
and I would be happier from a 
satiety standpoint for sure. 

441
00:21:48,680 --> 00:21:52,720
But there's no point in me going
beyond 20% body fat from a 

442
00:21:52,720 --> 00:21:54,960
performance standpoint. 
Like there's no going to, 

443
00:21:54,960 --> 00:21:57,720
there's not going to be any 
increase in strength output or 

444
00:21:57,720 --> 00:22:00,280
total volume lifted. 
So like it's hard to justify 

445
00:22:00,280 --> 00:22:01,680
there when I'm looking at the 
numbers. 

446
00:22:02,600 --> 00:22:07,800
What I need to do is lean out a 
little bit, kind of maintain 

447
00:22:07,800 --> 00:22:13,720
around 1415% body fat, and then 
just work my calories back up to

448
00:22:14,080 --> 00:22:18,200
maintaining that composition at 
3000 to 3500. 

449
00:22:18,200 --> 00:22:20,280
That's what I need to do, 
because then I wouldn't have to 

450
00:22:20,280 --> 00:22:22,640
lose as much weight going into a
competition either. 

451
00:22:23,760 --> 00:22:27,400
But it's hard for me to build, 
to justify going into a 

452
00:22:27,520 --> 00:22:31,240
legitimate cut because I don't 
have a show date that I'm doing 

453
00:22:31,240 --> 00:22:34,080
this year. 
So for me, doing like a mini cut

454
00:22:34,400 --> 00:22:36,640
is just a waste of time, so to 
speak. 

455
00:22:37,760 --> 00:22:40,760
But I know that I would feel 
better and be more confident how

456
00:22:40,760 --> 00:22:43,200
I looked, which probably reduce 
overall stress. 

457
00:22:43,200 --> 00:22:45,400
There's like lots of moving 
pieces, as you know. 

458
00:22:46,280 --> 00:22:49,840
But but yeah, man, it's it's 
very important to have, you 

459
00:22:49,840 --> 00:22:53,240
know, those times in a bill, 
those times in a cut and just to

460
00:22:53,240 --> 00:22:55,720
allow yourself to eat till 
satiety if it's all coming from 

461
00:22:55,720 --> 00:22:58,240
good quality food as well. 
I mean, like, people can eat a 

462
00:22:58,240 --> 00:23:00,200
lot of cramp. 
I mean, I can totally justify 

463
00:23:00,200 --> 00:23:03,240
another 2000 calories of, you 
know, dip into the jar of peanut

464
00:23:03,240 --> 00:23:05,560
butter, but I know it's probably
not going to be the best source 

465
00:23:05,560 --> 00:23:09,880
of those calories, you know? 
Probably not man. 

466
00:23:09,880 --> 00:23:14,120
What what we're saying right now
is, is ultimately close to a 

467
00:23:14,120 --> 00:23:16,680
level that I want all of our 
clients to get right. 

468
00:23:16,760 --> 00:23:19,400
Maybe maybe we're not talking 
about it as in depth, but I want

469
00:23:19,400 --> 00:23:21,760
people thinking in the ways 
we're thinking right. 

470
00:23:21,760 --> 00:23:26,600
You understand that you going 
from 17 to 18% down to 14 or 15 

471
00:23:27,120 --> 00:23:30,840
has tons of benefits, but it 
also has its cons, right? 

472
00:23:30,880 --> 00:23:34,600
So I think what we're getting at
here is foresight. 

473
00:23:35,080 --> 00:23:38,080
Like if somebody has the 
foresight to sit down and 

474
00:23:38,080 --> 00:23:41,800
reflect on what's more 
important, what's going to do me

475
00:23:41,800 --> 00:23:45,480
better in the long haul, I think
that's what's at least the piece

476
00:23:45,480 --> 00:23:47,680
of what's going to help somebody
stay successful long term. 

477
00:23:48,600 --> 00:23:52,000
Yeah, and The thing is too, like
I had a client in town this past

478
00:23:52,000 --> 00:23:54,720
weekend and he was here with me 
and his body fats a little bit 

479
00:23:54,720 --> 00:23:57,600
higher, but he had just done 
like a crazy cut, got shredded. 

480
00:23:57,600 --> 00:23:59,960
And now he's reversed adding up 
in a building phase. 

481
00:23:59,960 --> 00:24:01,520
And he's been in building phase 
for a while now. 

482
00:24:02,160 --> 00:24:04,600
And like what I'm trying to tell
people, I'm sure you do the 

483
00:24:04,600 --> 00:24:07,640
same, but like the more times 
you cycle through the building 

484
00:24:07,640 --> 00:24:12,040
and cutting phases in a healthy,
sustainable manner, the better 

485
00:24:12,040 --> 00:24:17,000
your, you know, build phase at 
the peak of your build looks and

486
00:24:17,000 --> 00:24:19,880
the better your cut phase at 
the, you know, depth of your cut

487
00:24:19,880 --> 00:24:23,200
looks like that shifts 
drastically the more times you 

488
00:24:23,200 --> 00:24:24,680
cycle through this in a healthy 
manner. 

489
00:24:24,680 --> 00:24:29,920
So like, while I am unhappy with
how I look now at 1780% body fat

490
00:24:29,920 --> 00:24:34,040
in 190 lbs, it is significantly 
better than how I looked the 

491
00:24:34,040 --> 00:24:36,920
first time I went into a build 
and bulked up to 230 lbs. 

492
00:24:36,920 --> 00:24:40,120
It was just sloppy. 
So like your perspective shifts,

493
00:24:40,440 --> 00:24:42,600
but so does your physiological 
markers. 

494
00:24:42,880 --> 00:24:45,960
And as long as you have that 
within a, you know, tighter 

495
00:24:45,960 --> 00:24:50,600
realm, your body is able to 
maintain that healthier window 

496
00:24:50,880 --> 00:24:54,000
much more effortlessly each time
you cycle through. 

497
00:24:55,760 --> 00:24:58,040
Absolutely. 
And I think repetition, just 

498
00:24:58,040 --> 00:25:01,840
going through those cycles back 
and forth makes you better at 

499
00:25:01,840 --> 00:25:04,520
each one, right? 
And so every time maybe it gets 

500
00:25:04,520 --> 00:25:08,480
one or two percent easier. 
And again, if it's easier 

501
00:25:08,480 --> 00:25:12,520
lowering stress levels, that's 
going to play massively into the

502
00:25:12,520 --> 00:25:17,240
results you get on each end I 
would assume. 100% what? 

503
00:25:17,240 --> 00:25:18,440
What's your take on intuitive 
eating? 

504
00:25:18,440 --> 00:25:19,760
Because a lot of people, 
especially if they're not 

505
00:25:19,760 --> 00:25:22,920
competing, they don't want to be
a slave of tracking macros. 

506
00:25:23,240 --> 00:25:27,320
They want to be able to eat 
healthy foods and just like let 

507
00:25:27,320 --> 00:25:30,160
their body do its thing and be 
happy with how they're looking, 

508
00:25:30,160 --> 00:25:33,440
letting it do its thing. 
So where do you where do you 

509
00:25:33,440 --> 00:25:37,440
kind of draw the line there? 
That's where I want everybody to

510
00:25:37,440 --> 00:25:40,240
get and I'd, I'd love to hear 
your opinion on this, but it's 

511
00:25:40,240 --> 00:25:43,720
where I want everyone to get 
because not everyone's like you 

512
00:25:43,720 --> 00:25:47,280
and me, man. 
People have lives that have 

513
00:25:47,280 --> 00:25:49,400
different passions outside of 
this. 

514
00:25:49,800 --> 00:25:53,520
And I don't think this whole 
conversation should be so time 

515
00:25:53,520 --> 00:25:57,480
consuming for the rest of life. 
Yes, if you work with me 

516
00:25:57,640 --> 00:26:01,080
one-on-one or my coaches, you're
going to track your food, but 

517
00:26:01,080 --> 00:26:04,280
not forever. 
I want somebody to understand 

518
00:26:05,200 --> 00:26:06,760
the feedback their body gives 
them. 

519
00:26:07,320 --> 00:26:10,200
I want somebody to understand 
what foods contain what macros 

520
00:26:10,200 --> 00:26:11,840
and what calories. 
And I want somebody to 

521
00:26:11,840 --> 00:26:14,440
understand eyeballing portion 
sizes accurately. 

522
00:26:14,880 --> 00:26:18,080
After that, I just want them to 
build a lifestyle they enjoy 

523
00:26:18,080 --> 00:26:19,880
that serves them. 
And I think with that 

524
00:26:19,880 --> 00:26:22,960
combination of things, people 
should be able to intuitively 

525
00:26:22,960 --> 00:26:27,640
eat and maintain a slightly 
fluctuating body that they're 

526
00:26:27,640 --> 00:26:30,960
happy with. 
Yeah, totally agree man, Totally

527
00:26:30,960 --> 00:26:34,120
agree. 
How long have you been coaching 

528
00:26:34,120 --> 00:26:36,960
now in? 
Seven years? 

529
00:26:36,960 --> 00:26:38,960
Six or seven years. 
Seven years. 

530
00:26:39,320 --> 00:26:42,760
What pisses you off the most 
about coaching in that time? 

531
00:26:44,720 --> 00:26:49,640
Oh man, I mean, my business is 
now called Diet Detox, so that 

532
00:26:49,640 --> 00:26:52,120
should speak enough, right? 
I, I just want to detox 

533
00:26:52,120 --> 00:26:53,920
everybody from the damage that 
diets do. 

534
00:26:54,840 --> 00:26:58,000
And it's not like I have a 
vendetta for any diet 

535
00:26:58,000 --> 00:27:00,760
specifically, right? 
I don't hate carnivore, I don't 

536
00:27:00,760 --> 00:27:05,360
hate paleo, I don't hate keto. 
What I hate is the restrictive 

537
00:27:05,360 --> 00:27:08,600
bullshit that people get taught 
and eventually believe that they

538
00:27:08,600 --> 00:27:11,120
need to live on for the rest of 
their life, right? 

539
00:27:11,400 --> 00:27:15,560
The the whole conversation 
around good and bad foods, the 

540
00:27:15,560 --> 00:27:18,400
fact that people think they need
to live like a robot and if they

541
00:27:18,400 --> 00:27:21,160
don't, if they have something 
they enjoy, then they lost. 

542
00:27:21,240 --> 00:27:25,560
Like that's what I hate. 
Yeah, as far as good and bad 

543
00:27:25,560 --> 00:27:30,520
foods go, I mean, you I'm sure 
would agree that a, you know, a 

544
00:27:31,800 --> 00:27:35,360
rib eye steak with a garnish of 
Brussels sprouts cooked in a 

545
00:27:35,360 --> 00:27:38,560
quality olive oil is more 
nutritionally sound than that of

546
00:27:39,000 --> 00:27:41,840
equal calories coming from 
crumble cookie. 

547
00:27:42,280 --> 00:27:45,560
But how do you? 
I've never had a crumble cookie 

548
00:27:45,600 --> 00:27:48,040
by the way, with those things 
get some pretty pretty crazy 

549
00:27:48,040 --> 00:27:55,600
macros, but how do you frame one
as not being good or bad given 

550
00:27:55,600 --> 00:27:59,280
that? 
I think there's different 

551
00:27:59,280 --> 00:28:01,040
definitions of good and bad, 
right? 

552
00:28:01,400 --> 00:28:04,600
If we're talking about healthy 
and unhealthy, you're right all 

553
00:28:04,600 --> 00:28:07,600
day long. 
If we're talking about tasting 

554
00:28:07,600 --> 00:28:09,680
good and tasting bad, if 
somebody hates Brussels sprouts 

555
00:28:09,680 --> 00:28:12,120
and loves crumble cookies, well,
there's your answer there. 

556
00:28:13,600 --> 00:28:17,440
That's a very extreme example, 
but at the same time, if 

557
00:28:17,720 --> 00:28:21,520
somebody can have one cookie and
that stops them not talking 

558
00:28:21,520 --> 00:28:24,000
about like a 5000 calorie 
crumble cookie, I'm talking 

559
00:28:24,000 --> 00:28:27,840
about like a Chips Ahoy and that
stops them from binging on the 

560
00:28:27,840 --> 00:28:29,840
rest of the sleeve. 
Man. 

561
00:28:29,840 --> 00:28:32,600
I think that cookie was good. 
It served a good purpose. 

562
00:28:33,160 --> 00:28:36,800
And so that's why I kind of get 
rid of the definition of good 

563
00:28:36,800 --> 00:28:38,960
and bad because it can so 
drastically change. 

564
00:28:39,560 --> 00:28:43,480
Yeah, I think a lot of people, I
think a lot of people just do 

565
00:28:43,480 --> 00:28:46,680
better in my, in my sphere, in 
my demographic. 

566
00:28:46,680 --> 00:28:49,160
They're kind of more of like 
extremists in nature. 

567
00:28:49,160 --> 00:28:50,760
Like I'm working with 
predominantly ketogenic 

568
00:28:50,760 --> 00:28:54,760
carnivore clientele. 
So they don't have a great 

569
00:28:54,760 --> 00:28:57,560
relationship with carbohydrates 
and hyper palatable processed 

570
00:28:57,560 --> 00:28:59,880
foods. 
So like they're not one to 

571
00:28:59,880 --> 00:29:02,760
moderate things. 
Well, a lot of them go towards 

572
00:29:02,760 --> 00:29:06,240
the ketogenic carnivore diet 
realm because having those, you 

573
00:29:06,240 --> 00:29:10,160
know, guardrails up, so to 
speak, is easier for them, more 

574
00:29:10,160 --> 00:29:13,400
sustainable for them than trying
to moderate a mix of different 

575
00:29:13,400 --> 00:29:16,760
foods in which they're more 
prone to go off the deep end and

576
00:29:16,760 --> 00:29:19,880
eat that whole sleeve. 
I don't, I mean, I haven't had 

577
00:29:19,880 --> 00:29:23,120
carbs in 10-11 years now, but I 
feel like I would be able to 

578
00:29:23,120 --> 00:29:25,640
avoid eating a whole sleeve of 
Oreos. 

579
00:29:26,440 --> 00:29:29,200
But I don't feel like it. 
I don't crave it anymore, I 

580
00:29:29,200 --> 00:29:31,160
think because I've just been 
doing this for so long. 

581
00:29:31,160 --> 00:29:33,280
But I don't feel like I'm 
missing out by not having it. 

582
00:29:33,560 --> 00:29:37,720
But I feel like so much of 
dieting culture and how you got 

583
00:29:37,720 --> 00:29:41,280
to frame consumption for each 
individual is totally dependent 

584
00:29:41,280 --> 00:29:44,480
on what they view as shameful 
eating. 

585
00:29:44,480 --> 00:29:49,240
Because I feel like shame is 
literally the catalyst for 

586
00:29:49,240 --> 00:29:50,560
everything. 
And when it comes to food, 

587
00:29:50,560 --> 00:29:54,240
that's the the catalyst for them
binging, purging for finding 

588
00:29:54,240 --> 00:29:56,720
peace with something or finding 
total unrest with something. 

589
00:29:56,720 --> 00:29:59,800
So like it all stems to what 
they feel shame around. 

590
00:29:59,800 --> 00:30:01,720
And some people are going to 
feel shame towards those foods 

591
00:30:01,720 --> 00:30:03,440
and some people aren't. 
And you got to just adjust the 

592
00:30:03,440 --> 00:30:07,880
conversation accordingly. 
Shame, guilt, yeah, you name it.

593
00:30:09,120 --> 00:30:11,760
I think the reason that, and you
can correct me if I'm wrong or 

594
00:30:11,760 --> 00:30:13,600
add your two cents. 
I think the reason you're so 

595
00:30:13,600 --> 00:30:17,080
successful on this, right and 
you don't have this need for 

596
00:30:17,080 --> 00:30:20,000
carbs or this desire is because 
you've probably created a 

597
00:30:20,000 --> 00:30:24,480
lifestyle and, and this 
nutritional menu inside your 

598
00:30:24,480 --> 00:30:27,080
brain that you love. 
And so it's like, well, I 

599
00:30:27,080 --> 00:30:29,760
already love the shit I eat. 
I don't need other stuff. 

600
00:30:30,120 --> 00:30:32,640
And this serves me. 
So then I also have this 

601
00:30:32,640 --> 00:30:37,120
positive reward that way. 
I think, I think part of the 

602
00:30:37,120 --> 00:30:42,720
reason carbs can get so tricky 
mentally is because if you eat a

603
00:30:42,720 --> 00:30:45,200
carb, if you have a higher 
amount of carbs than you usually

604
00:30:45,200 --> 00:30:48,480
have, you wake up in the morning
and you're heavier, right? 

605
00:30:48,480 --> 00:30:50,320
They're like a sponge. 
You're going to retain water. 

606
00:30:50,720 --> 00:30:54,440
And I think that massive weight 
fluctuation is so hard for so 

607
00:30:54,440 --> 00:30:58,680
many people that, like you said,
for some people, it's easier to 

608
00:30:58,680 --> 00:30:59,920
speak. 
You know what, that's it. 

609
00:31:00,040 --> 00:31:01,520
No more carbs. 
I'm going to create a life I 

610
00:31:01,520 --> 00:31:04,680
love without them. 
Protein and fats are good to go 

611
00:31:05,440 --> 00:31:07,680
and I love that. 
Would you agree or do you have a

612
00:31:07,680 --> 00:31:10,000
different take on that? 
No, I totally agree. 

613
00:31:10,000 --> 00:31:13,120
I feel like, you know, I mean, 
if I have something that's just 

614
00:31:13,120 --> 00:31:15,800
crazy salty, I'm going to see a 
pretty significant increase in 

615
00:31:15,800 --> 00:31:17,720
fluid retention the next day. 
And that's going to have a, you 

616
00:31:17,720 --> 00:31:19,040
know, similar reflection on the 
scale. 

617
00:31:19,040 --> 00:31:22,880
But like for me, I, I enjoy 
everything I eat. 

618
00:31:22,880 --> 00:31:25,240
Like, I don't feel like I'm 
missing out by not eating it. 

619
00:31:25,240 --> 00:31:26,640
And I'll still have some of 
those foods. 

620
00:31:26,640 --> 00:31:29,200
Like my wife makes a delicious 
keto cheesecake. 

621
00:31:29,200 --> 00:31:32,760
She makes these keto cookies. 
And I can totally overdo it on 

622
00:31:32,760 --> 00:31:35,040
those foods, but she doesn't 
make them often. 

623
00:31:35,440 --> 00:31:37,920
It's less convenient. 
Like we're making them by hand. 

624
00:31:37,920 --> 00:31:40,680
So like when I do eat them, I 
don't really feel guilty for it 

625
00:31:40,680 --> 00:31:43,440
because it's not very frequent 
and because it's all using 

626
00:31:43,440 --> 00:31:48,000
quality ingredients. 
But like, I feel like so much of

627
00:31:48,240 --> 00:31:52,680
our society is just in a 
convenience mindset around food 

628
00:31:52,680 --> 00:31:56,200
and it's not anything out of the
norm for them to stop at a fast 

629
00:31:56,200 --> 00:31:59,440
food joint or pick up something 
in the prepackaged food out at a

630
00:31:59,440 --> 00:32:01,480
grocery store. 
And most of those foods are not 

631
00:32:01,480 --> 00:32:04,680
really healthy by default. 
So they're just inundated with 

632
00:32:04,840 --> 00:32:07,720
those options that they then 
feel guilt and shame around. 

633
00:32:08,040 --> 00:32:09,600
Or maybe they just truly are 
ignorant. 

634
00:32:09,600 --> 00:32:13,240
It's it's crazy. 
Except like people, they know 

635
00:32:13,240 --> 00:32:16,400
that fast food isn't healthy, 
but they still eat it. 

636
00:32:16,400 --> 00:32:19,640
Like I've come to a place in 
life where everything that I 

637
00:32:19,640 --> 00:32:22,600
consume I would consider to be 
very healthy. 

638
00:32:22,960 --> 00:32:25,800
If I eat too much of it, I'm 
still going to get fan. 

639
00:32:26,200 --> 00:32:30,040
And if I eat too little of it, I
may be hungry, but everything I 

640
00:32:30,040 --> 00:32:32,360
eat is what I would consider 
quality. 

641
00:32:32,360 --> 00:32:35,080
So I don't have that sense of 
shame around the foods I eat. 

642
00:32:35,080 --> 00:32:38,320
But I'm, again, I've been doing 
this for, you know, a decade or 

643
00:32:38,320 --> 00:32:40,000
more. 
So like, it's taken me a long 

644
00:32:40,000 --> 00:32:43,680
time to get to that place where 
I don't feel neglect or 

645
00:32:43,680 --> 00:32:46,600
sacrifice or banned from not 
eating those foods that most 

646
00:32:46,600 --> 00:32:50,320
people put on a pedestal. 
I'm with you. 

647
00:32:50,360 --> 00:32:54,800
I love that man. 
I don't know if it's, I don't 

648
00:32:54,800 --> 00:32:56,960
know if it's ignorance for 
people going to fast food, 

649
00:32:56,960 --> 00:32:59,040
because you're right. 
I don't think there's anyone on 

650
00:32:59,040 --> 00:33:01,520
the planet that that thinks fast
food is healthy. 

651
00:33:01,640 --> 00:33:04,000
I think we've uncovered that 
stone by now. 

652
00:33:04,760 --> 00:33:07,600
I almost wonder if it's a, is it
a convenience thing? 

653
00:33:08,000 --> 00:33:11,960
And just like not knowing other 
ways to be as convenient and 

654
00:33:11,960 --> 00:33:16,080
healthy at the same time. 
Is it a well, I think clean 

655
00:33:16,080 --> 00:33:18,680
eating is more expensive thing. 
Like there's so many different 

656
00:33:18,680 --> 00:33:20,920
directions from that, but I wish
we knew. 

657
00:33:21,400 --> 00:33:22,600
Yeah, it's, it's interesting, 
man. 

658
00:33:22,600 --> 00:33:26,280
Like I don't this kind of stems 
back from the is it good or bad,

659
00:33:26,520 --> 00:33:29,400
you know, labeling. 
I mean, I could eat a fast food 

660
00:33:29,400 --> 00:33:31,840
meal and I, I don't think that 
it's going to automatically 

661
00:33:31,840 --> 00:33:34,920
cause me to gain 20 lbs and give
me a heart attack tomorrow. 

662
00:33:34,920 --> 00:33:39,640
But at the same time, I think 
the fact that I associate that 

663
00:33:39,640 --> 00:33:44,000
with legitimate poison has been 
a positive reference point for 

664
00:33:44,000 --> 00:33:49,120
me, because if I view it as 
poison, then I'm not inclined to

665
00:33:49,120 --> 00:33:52,720
want it. 
And I feel like maybe it's 

666
00:33:52,720 --> 00:33:56,240
ignorance for some people to, 
maybe they don't realize how bad

667
00:33:56,240 --> 00:33:58,440
it is. 
And in moderation, it's not that

668
00:33:58,440 --> 00:33:59,880
bad. 
Like if 90% of everything you're

669
00:33:59,880 --> 00:34:01,720
eating is quality food and you 
have a fast food meal, it's not 

670
00:34:01,720 --> 00:34:03,520
like they will by any means. 
I don't want to be this. 

671
00:34:03,800 --> 00:34:05,880
Like there's some people in the 
keto carnivore space that are 

672
00:34:05,880 --> 00:34:08,480
very dogmatic about that. 
I don't want to be that. 

673
00:34:08,920 --> 00:34:12,000
But at the same time, I think 
it's a net positive for me that 

674
00:34:12,000 --> 00:34:15,639
I associate those foods with 
legitimate poison because then 

675
00:34:15,639 --> 00:34:17,280
it's easier for me to turn away 
from them. 

676
00:34:19,080 --> 00:34:21,960
I love it, Yeah. 
I mean, I would, I would argue 

677
00:34:21,960 --> 00:34:25,480
that one time or or very 
infrequent times of just about 

678
00:34:25,480 --> 00:34:27,280
anything isn't going to kill 
you. 

679
00:34:27,280 --> 00:34:29,840
Like you're fine, especially if 
the rest of your life is 

680
00:34:29,840 --> 00:34:32,920
healthy. 
I'm not. 

681
00:34:32,920 --> 00:34:35,719
As far as you in terms of like 
the poison thing, yes, I know 

682
00:34:35,719 --> 00:34:38,480
it's unhealthy and it's 
definitely making me slightly 

683
00:34:38,480 --> 00:34:41,480
worse every time I have it, but 
I just don't like it. 

684
00:34:41,480 --> 00:34:44,760
It's just not appealing, right? 
And I'm someone that likes ice 

685
00:34:44,760 --> 00:34:46,679
cream, I like carbs, I like 
crappy foods. 

686
00:34:46,679 --> 00:34:50,480
But I go buy a Taco Bell, AKFC, 
you name it. 

687
00:34:51,199 --> 00:34:53,760
My body just doesn't want it. 
And I think that that happens 

688
00:34:53,760 --> 00:34:58,080
naturally over time after 
leading a healthier lifestyle. 

689
00:34:59,160 --> 00:35:01,040
Yeah, I think it kind of goes 
back to perspective, because 

690
00:35:01,040 --> 00:35:03,320
once you recognize how much 
better you feel when you don't 

691
00:35:03,320 --> 00:35:07,280
have it, you're more in tune to 
how your body feels when you do,

692
00:35:07,640 --> 00:35:10,240
which kind of puts that 
repulsive measure back into your

693
00:35:10,240 --> 00:35:12,360
mind when you have it available 
to you. 

694
00:35:12,760 --> 00:35:14,880
I feel like a lot of people just
simply, maybe they're not 

695
00:35:14,880 --> 00:35:16,920
ignorant, but maybe they just 
simply don't know what feeling 

696
00:35:16,920 --> 00:35:18,960
good feels like. 
So they've got, they just lack 

697
00:35:18,960 --> 00:35:20,800
that perspective in its 
totality. 

698
00:35:22,200 --> 00:35:23,440
Well, here's the problem with 
that. 

699
00:35:23,440 --> 00:35:26,560
I think special maybe just for 
the people that I serve, right? 

700
00:35:27,000 --> 00:35:32,360
They've, they've dieted for so 
long that their baseline is 

701
00:35:32,360 --> 00:35:35,600
just, they think is feeling 
good, but they, they haven't 

702
00:35:35,600 --> 00:35:37,880
felt good in so long that they 
forget what that is. 

703
00:35:38,280 --> 00:35:42,040
And so they're just so used to 
whatever their baseline is. 

704
00:35:42,040 --> 00:35:43,240
Like how you doing today? 
I'm good. 

705
00:35:43,480 --> 00:35:46,000
Like, are you actually, or did 
you just forget how freaking 

706
00:35:46,000 --> 00:35:49,880
amazing you can feel when you 
move your body and sleep 8 hours

707
00:35:49,880 --> 00:35:52,640
and do something you enjoy to 
make you mentally happy and eat 

708
00:35:52,640 --> 00:35:55,360
foods that are good for you, 
right. 

709
00:35:55,360 --> 00:35:58,520
And, and I think that so many 
times when somebody starts to 

710
00:35:58,520 --> 00:36:01,640
work with us after the first 
week or two weeks, not in the 

711
00:36:01,640 --> 00:36:04,720
observation period, but actually
applying some simple practices, 

712
00:36:04,720 --> 00:36:07,560
like, holy shit, I think a new 
person, I didn't feel good 

713
00:36:07,560 --> 00:36:09,720
before. 
And it's just a baseline thing. 

714
00:36:10,320 --> 00:36:12,080
Yeah. 
And when they start to see that 

715
00:36:12,080 --> 00:36:13,920
difference, I mean they get 
excited about it and then 

716
00:36:13,920 --> 00:36:16,880
excitement kind of gives them 
that staying power to stick with

717
00:36:16,880 --> 00:36:18,800
it to see what what the next 
level is, you know. 

718
00:36:20,320 --> 00:36:24,400
Yeah, I'm totally different 
here, man, since I don't know 

719
00:36:24,400 --> 00:36:27,120
when I I got subscribed to 
newsletter at some point and 

720
00:36:27,120 --> 00:36:29,120
then not too distant past, but 
I've been getting all these 

721
00:36:29,120 --> 00:36:31,600
emails from you, which they're 
all great by the way. 

722
00:36:31,600 --> 00:36:32,920
But let's talk about some 
businessman. 

723
00:36:32,920 --> 00:36:34,560
So you've been coaching for as 
long as you have. 

724
00:36:34,920 --> 00:36:37,040
How do you structure things? 
Like I want to peel the curtain 

725
00:36:37,040 --> 00:36:39,320
back on that. 
I mean, there's so many coaches 

726
00:36:39,320 --> 00:36:41,560
out there. 
So separating yourself from the 

727
00:36:41,560 --> 00:36:44,120
masses and being able to provide
value in your own unique way is 

728
00:36:44,120 --> 00:36:47,520
no easy task. 
So how do you structure things? 

729
00:36:47,760 --> 00:36:50,080
What's get get you excited from 
a business standpoint? 

730
00:36:50,080 --> 00:36:51,840
Where's the the holes in the 
market? 

731
00:36:51,840 --> 00:36:53,360
What's your niche just talking 
about that? 

732
00:36:54,680 --> 00:36:57,800
Yeah, man, that's hard because 
for the longest time, and this 

733
00:36:57,800 --> 00:37:00,680
goes back to probably our first 
conversation if anybody listen 

734
00:37:00,680 --> 00:37:03,680
to that, but I got bullied in 
high school a ton and and that 

735
00:37:03,680 --> 00:37:06,280
carried over into self worth 
issues. 

736
00:37:06,720 --> 00:37:09,640
And for the longest time as a as
a younger gentleman that was 

737
00:37:09,640 --> 00:37:12,200
coaching women in midlife, I got
a lot of shit for that. 

738
00:37:12,200 --> 00:37:15,160
And so again, going into self 
worth issues, I was putting on 

739
00:37:15,160 --> 00:37:20,480
this facade or this mask being 
somebody else in order for 

740
00:37:20,480 --> 00:37:22,200
people to like me so that I can 
help them. 

741
00:37:22,720 --> 00:37:28,800
And in the past, probably 6 to 9
months, I've removed it because 

742
00:37:29,040 --> 00:37:32,240
my business is healthy enough. 
I, I like myself enough. 

743
00:37:32,240 --> 00:37:34,400
I know that I'm a good person 
and I have good intentions. 

744
00:37:34,400 --> 00:37:38,760
And so recently I just screw it.
You know what, like that's, 

745
00:37:38,800 --> 00:37:41,840
that's kind of what made this 
proactive shift is I can do 

746
00:37:41,840 --> 00:37:43,840
whatever I want and I know I 
have good intentions that I know

747
00:37:43,840 --> 00:37:46,160
I can help. 
I can write how I want, speak 

748
00:37:46,160 --> 00:37:49,880
how I want, be who I want. 
And man, I'm not really after a 

749
00:37:49,880 --> 00:37:53,080
niche, I'm after somebody that 
resonates with who I am. 

750
00:37:53,280 --> 00:37:56,320
Because at the end of the day, 
I'm paying my bills, I'm paying 

751
00:37:56,320 --> 00:38:00,320
my coaches bills, I'm creating 
results, and that's all I ever 

752
00:38:00,320 --> 00:38:02,440
wanted. 
So at this point, if somebody 

753
00:38:02,440 --> 00:38:05,040
doesn't like me, that's fine, 
right? 

754
00:38:05,080 --> 00:38:07,720
There's somebody like Robert or 
there's a million other freaking

755
00:38:07,720 --> 00:38:09,360
coaches in this world that you 
might like. 

756
00:38:09,800 --> 00:38:13,840
I'm not for everyone, and that's
fine #2 I have to know I can 

757
00:38:13,840 --> 00:38:16,960
help. 
And so I'll never do a sales 

758
00:38:16,960 --> 00:38:18,680
call, right? 
I do what's called an 

759
00:38:18,680 --> 00:38:21,960
application call, and the 
application is as much for the 

760
00:38:21,960 --> 00:38:24,800
client as it is for me, right? 
They're applying to work with me

761
00:38:24,800 --> 00:38:29,200
and see if they like me, and I'm
applying to them to see if I 

762
00:38:29,200 --> 00:38:31,960
like that, right? 
And if that works and if I can 

763
00:38:31,960 --> 00:38:34,120
help somebody, that's kind of 
where I'll go. 

764
00:38:35,080 --> 00:38:38,720
But ultimately, man, like I 
don't have a niche anymore. 

765
00:38:39,480 --> 00:38:41,800
Yeah, if I can help and I like 
you, then I'd love to. 

766
00:38:42,400 --> 00:38:46,200
Well, knowing your intentions 
definitely does a lot to remove 

767
00:38:46,200 --> 00:38:49,040
yourself from this imposter 
syndrome that you were talking 

768
00:38:49,040 --> 00:38:51,720
about in the beginning. 
Because like, like we get, I 

769
00:38:51,720 --> 00:38:52,760
mean, I've got multiple 
businesses. 

770
00:38:52,760 --> 00:38:54,760
I got the keto brick and I got 
an e-mail that I got to respond 

771
00:38:54,760 --> 00:38:57,520
to right now about someone just 
totally throwing shade at me. 

772
00:38:58,040 --> 00:39:01,480
And it's like, because of their 
wording of the e-mail, it's very

773
00:39:01,480 --> 00:39:04,920
obvious that they do not know 
anything about me and they don't

774
00:39:04,920 --> 00:39:06,560
know anything about the brand. 
They don't know anything about 

775
00:39:06,560 --> 00:39:07,880
anything. 
They just literally are on the 

776
00:39:07,880 --> 00:39:10,160
line throwing hate. 
And it's like when you know your

777
00:39:10,160 --> 00:39:12,200
intentions and if you know that 
you've done everything you've 

778
00:39:12,200 --> 00:39:15,720
done to the best of your ability
with pure intentions and utmost 

779
00:39:15,720 --> 00:39:19,280
integrity and honesty, like 
those words don't even really 

780
00:39:19,280 --> 00:39:20,960
hurt anymore. 
Like when I first started, I 

781
00:39:20,960 --> 00:39:23,400
didn't have a clue what I was 
doing and people would throw 

782
00:39:23,400 --> 00:39:25,200
shade. 
It's like maybe I'm doing 

783
00:39:25,200 --> 00:39:27,240
something wrong, you know, maybe
they're right. 

784
00:39:27,240 --> 00:39:29,200
Maybe I should second guess how 
I'm going about things. 

785
00:39:29,200 --> 00:39:31,400
But once you get some momentum 
built and you know, you're 

786
00:39:31,400 --> 00:39:33,480
helping people and you're 
getting those positive comments 

787
00:39:33,480 --> 00:39:36,000
all the day, when you get those 
negative ones that are just 

788
00:39:36,160 --> 00:39:40,600
clearly a result of people that 
are unhappy in life, they they 

789
00:39:40,600 --> 00:39:42,400
can't really affect you. 
I mean, you kind of kind of 

790
00:39:42,400 --> 00:39:44,680
like, you know, just move past 
them and brush them aside 

791
00:39:44,680 --> 00:39:47,240
because they're, there's a 
difference between taking 

792
00:39:47,520 --> 00:39:50,080
criticism and growing and 
learning from it. 

793
00:39:50,600 --> 00:39:51,960
That's one thing. 
That's a good thing, You know, 

794
00:39:51,960 --> 00:39:53,400
that they got to be humble in 
that regard. 

795
00:39:53,400 --> 00:39:56,000
But like, there are people out 
there that just want to be 

796
00:39:56,000 --> 00:39:58,960
negative, and for those people 
you're just wasting your time 

797
00:39:58,960 --> 00:40:00,720
because they're going to be 
unhappy no matter what you do. 

798
00:40:02,200 --> 00:40:04,040
Man, I'm open to criticism. 
I love it. 

799
00:40:04,040 --> 00:40:07,120
But the first time that what you
just said kind of resonated with

800
00:40:07,120 --> 00:40:10,520
me was right between 
Thanksgiving and Christmas. 

801
00:40:11,000 --> 00:40:13,440
For the past two years I've I've
run these challenges right 

802
00:40:13,440 --> 00:40:18,520
between that holiday gap where 
the goal isn't weight loss, it's

803
00:40:18,520 --> 00:40:20,760
simply weight maintenance. 
Because my belief is that if you

804
00:40:20,760 --> 00:40:23,080
can maintain at a time you 
usually gain, that's still 

805
00:40:23,080 --> 00:40:25,960
massive success. 
And every single dollar that I 

806
00:40:25,960 --> 00:40:29,280
generate from those challenges, 
I then take from the business 

807
00:40:29,280 --> 00:40:33,720
account, drive to Walmart and 
spend every single dollar on 

808
00:40:33,720 --> 00:40:36,520
kids toys for our local foster 
community. 

809
00:40:36,720 --> 00:40:39,640
And, and this year we got like 
$3500. 

810
00:40:39,720 --> 00:40:42,440
I, I took my step dad's trailer,
filled it up with gifts and 

811
00:40:42,440 --> 00:40:45,600
brought it to the drop off place
and that was it. 

812
00:40:45,640 --> 00:40:47,080
You know what? 
I feel super good about this. 

813
00:40:47,280 --> 00:40:50,800
At the end of the challenge, 
someone that was successful in 

814
00:40:50,800 --> 00:40:54,040
maintaining, not gaining was 
just like, Joe's a piece of 

815
00:40:54,040 --> 00:40:56,160
shit. 
He did this all for fame. 

816
00:40:56,800 --> 00:41:00,920
Like all these things like, OK, 
well I know what I did this for.

817
00:41:01,200 --> 00:41:02,920
It was just to help you and help
our community. 

818
00:41:02,920 --> 00:41:07,480
And so if that's not for you, 
good luck with your goals, but 

819
00:41:07,520 --> 00:41:09,040
I'm not going to help you with 
them anymore. 

820
00:41:09,120 --> 00:41:12,280
And that was it. 
Yeah, 100%, man, I love that 

821
00:41:12,280 --> 00:41:14,080
idea of the challenge too. 
We just started a challenge as 

822
00:41:14,080 --> 00:41:16,120
well. 
We did 1A while back, but I love

823
00:41:16,120 --> 00:41:18,000
the idea of having a challenge 
in which the goal was to 

824
00:41:18,000 --> 00:41:19,960
maintain weight through the 
holiday season. 

825
00:41:19,960 --> 00:41:23,840
Man, that's super brilliant. 
It's a harder sell, that's for 

826
00:41:23,840 --> 00:41:29,080
sure, because it's not sexy, but
the ones that get it and the 

827
00:41:29,080 --> 00:41:33,240
ones that see that are also the 
ones that again, resonate with 

828
00:41:33,240 --> 00:41:35,840
me and see the bigger picture. 
And so those are the ones I want

829
00:41:35,840 --> 00:41:37,400
to work with. 
So it's kind of a double pay 

830
00:41:37,400 --> 00:41:39,440
off. 
Like it weeds them out and it it

831
00:41:39,440 --> 00:41:42,240
helps the ones that see the 
bigger picture. 100% man. 

832
00:41:42,560 --> 00:41:45,760
So you get your so you get your 
business structured as like a 

833
00:41:45,760 --> 00:41:48,640
one-on-one coaching. 
You do group coaching and the 

834
00:41:48,640 --> 00:41:50,200
challenges or how do you like, 
what are your different 

835
00:41:50,200 --> 00:41:52,320
offerings I guess? 
Yeah. 

836
00:41:52,320 --> 00:41:55,120
So we have, we have two coaches 
that work under me, one-on-one 

837
00:41:55,120 --> 00:41:58,320
coaching from both of them. 
One's amazing at behavior change

838
00:41:58,320 --> 00:42:00,600
and workout programming, also 
amazing at nutrition. 

839
00:42:01,000 --> 00:42:02,640
The other is a registered 
dietitian. 

840
00:42:03,320 --> 00:42:05,360
And so we've got a lot of bases 
covered there. 

841
00:42:05,800 --> 00:42:08,200
Each of them can handle a 
certain amount of clients. 

842
00:42:08,200 --> 00:42:11,240
After that, we cap it and we 
close registration because if 

843
00:42:11,240 --> 00:42:14,680
not, the current clients we have
are going to suffer like the 

844
00:42:14,680 --> 00:42:16,560
bandwidth drops and so do the 
results. 

845
00:42:16,560 --> 00:42:19,280
So we cap them. 
I do run challenges 

846
00:42:19,280 --> 00:42:23,000
periodically, four weeks long, 
There's no calorie counting, no 

847
00:42:23,000 --> 00:42:25,800
food locking. 
I build the food and fitness 

848
00:42:25,800 --> 00:42:29,320
programs and so that way I take 
out all the guesswork of 

849
00:42:29,320 --> 00:42:32,880
creating a result and then they 
have more bandwidth to focus on 

850
00:42:32,880 --> 00:42:35,600
what I think really matters for 
long term results, which is 

851
00:42:35,840 --> 00:42:38,560
mindset and behavior change and 
identity change. 

852
00:42:38,960 --> 00:42:41,160
So we focus a lot on that and 
then pass that. 

853
00:42:41,160 --> 00:42:44,400
Man, I just want to help. 
I have a couple other businesses

854
00:42:44,400 --> 00:42:48,400
I have my hands in and so I'm 
not trying to make $1,000,000 

855
00:42:48,400 --> 00:42:49,640
off this. 
I'm just trying to change some 

856
00:42:49,640 --> 00:42:51,840
lives. 
I love it man. 

857
00:42:51,960 --> 00:42:53,400
What are the businesses you get 
cooking? 

858
00:42:53,480 --> 00:42:56,160
Are you at liberty to tell? 
Yeah. 

859
00:42:56,320 --> 00:42:58,840
So I, I bought a restaurant in 
our town. 

860
00:42:58,880 --> 00:43:01,480
It's probably one of the more 
popular ones. 

861
00:43:02,240 --> 00:43:05,240
So myself and and a couple 
others on that. 

862
00:43:05,840 --> 00:43:09,840
I am buying into a nutrition 
certification business as we 

863
00:43:09,840 --> 00:43:11,840
speak, probably happen at the 
end of this month. 

864
00:43:13,480 --> 00:43:16,760
Let's see, I work inside of 
private equity and I'm currently

865
00:43:16,760 --> 00:43:19,760
scaling a cosmetics business. 
Nice man. 

866
00:43:19,760 --> 00:43:21,160
What kind of what kind of 
restaurants? 

867
00:43:21,160 --> 00:43:23,760
Where are you located again in 
Vermont? 

868
00:43:24,200 --> 00:43:25,840
Vermont. 
What kind of What kind of food 

869
00:43:25,840 --> 00:43:28,360
is it? 
So it's it's a Marina. 

870
00:43:28,880 --> 00:43:30,800
It's right on the Connecticut 
River in southern Vermont, if 

871
00:43:30,800 --> 00:43:34,360
anybody knows the area. 
And obviously with it being a 

872
00:43:34,360 --> 00:43:38,280
Marina, there's a little bit of 
focus on seafood and and fish, 

873
00:43:38,920 --> 00:43:41,960
but other than that, it's really
just an American restaurant. 

874
00:43:42,280 --> 00:43:45,720
Burgers, steaks, chicken 
tenders, you name it. 

875
00:43:46,520 --> 00:43:48,960
But it's fun. 
Like it's, it's an established 

876
00:43:48,960 --> 00:43:50,320
business. 
It's been in the community for 

877
00:43:50,320 --> 00:43:54,120
like 30, more than 30 years at 
this point, actually closer to 

878
00:43:54,120 --> 00:43:57,560
40. 
And we just took it and we, we 

879
00:43:57,560 --> 00:44:01,160
redid everything like how it 
looks, how it feels, the staff, 

880
00:44:01,160 --> 00:44:04,280
the menu. 
And it's been, it's been fun 

881
00:44:04,280 --> 00:44:07,400
because I had 0 restaurant 
experience before and now I'm 

882
00:44:07,400 --> 00:44:10,080
learning a whole lot about it. 
And when did you take over? 

883
00:44:14,200 --> 00:44:16,720
2 1/2 months ago. 
That's crazy, man. 

884
00:44:16,720 --> 00:44:18,240
Yeah, the food industry is no 
joke. 

885
00:44:18,240 --> 00:44:21,080
That's quite the undertake. 
But it's it's awesome stuff, 

886
00:44:21,080 --> 00:44:21,840
man. 
That's exciting. 

887
00:44:23,200 --> 00:44:24,120
Thanks. 
Yeah, it's been fun. 

888
00:44:24,120 --> 00:44:26,880
And no, it's it's not easy. 
There's a lot of moving pieces. 

889
00:44:27,280 --> 00:44:30,720
Lots of moving pieces. 
Health department things, got to

890
00:44:30,720 --> 00:44:32,640
be food grade certified, all 
that stuff, man. 

891
00:44:32,640 --> 00:44:34,760
Lots of moving pieces. 
But that's I'm actually going to

892
00:44:34,760 --> 00:44:36,720
be up in the Northeast before 
too long for a conference. 

893
00:44:36,720 --> 00:44:38,560
Man, I have to swing by there 
and get me some fish because I 

894
00:44:38,560 --> 00:44:41,160
love fish. 
You should tell me when. 

895
00:44:41,640 --> 00:44:44,400
I will, I will. 
And then you've also got the 

896
00:44:44,400 --> 00:44:47,240
coaching certification program 
you're looking at dabbling into 

897
00:44:48,080 --> 00:44:50,040
when you look at coaching 
certification program. 

898
00:44:50,040 --> 00:44:52,160
So you're a coach. 
I'm a coach, I've got a 

899
00:44:52,160 --> 00:44:54,880
certification, but I don't even 
promote the fact that I've got a

900
00:44:54,880 --> 00:44:57,280
certification because it's 
probably lapsed and you know, 

901
00:44:57,440 --> 00:45:00,280
out of date expire anyways, 
because I feel like most people 

902
00:45:00,280 --> 00:45:02,520
put more stock in the results 
you're able to generate. 

903
00:45:02,920 --> 00:45:07,440
But like there seems to be this 
increasing number of 

904
00:45:07,440 --> 00:45:10,200
certification programs. 
Some are probably incredibly, 

905
00:45:10,680 --> 00:45:13,520
you know, viable and solid and 
some are probably just want to 

906
00:45:13,520 --> 00:45:17,120
throw their sticker or brand and
get like a, you know, pool of 

907
00:45:17,120 --> 00:45:19,280
coaches underneath them and get 
Commission off of that. 

908
00:45:19,600 --> 00:45:23,920
How do you navigate what is a 
solid program versus not like 

909
00:45:23,920 --> 00:45:26,640
what, what kind of core pillars 
or tenants does that need to 

910
00:45:26,640 --> 00:45:29,520
provide? 
I mean it needs to be science 

911
00:45:29,520 --> 00:45:33,600
back right there. 
It needs to be very science 

912
00:45:33,600 --> 00:45:36,040
backed in and have proof behind 
all the statements. 

913
00:45:36,880 --> 00:45:41,760
But this is actually a business 
that's again been in place for 

914
00:45:41,760 --> 00:45:45,200
quite a while. 
It is super reputable. 

915
00:45:45,200 --> 00:45:46,480
I'm not going to say the name of
it right now. 

916
00:45:46,480 --> 00:45:48,560
Maybe if we do this again, I'll 
tell you what it is. 

917
00:45:49,600 --> 00:45:50,960
And I'm not going to be full 
owner. 

918
00:45:51,000 --> 00:45:53,320
I'm just I'm just buying a small
percentage of it and then 

919
00:45:53,520 --> 00:45:59,800
operating inside of it. 
But, and it's hard to say, like 

920
00:46:01,040 --> 00:46:03,720
I think that the reason so many 
people want certifications as a 

921
00:46:03,720 --> 00:46:06,680
new coach is because they have 
that imposter syndrome, right? 

922
00:46:06,680 --> 00:46:08,280
Because they haven't created the
result. 

923
00:46:08,280 --> 00:46:10,880
They want something else. 
And so for people like you and 

924
00:46:10,880 --> 00:46:14,200
me that we get it, we get 
nutrition, we get exercise, we 

925
00:46:14,200 --> 00:46:16,920
get mindset, we get all this, we
also get how to create a result.

926
00:46:18,400 --> 00:46:20,800
It's less desirable to continue 
getting more. 

927
00:46:21,160 --> 00:46:23,720
But I think it is a great place 
to start for somebody to have 

928
00:46:23,720 --> 00:46:27,120
that confidence in themself, 
because next to nobody else will

929
00:46:27,120 --> 00:46:30,600
have confidence before that. 
Yeah, totally agree. 

930
00:46:31,160 --> 00:46:36,160
Remind me how old you are, Joe? 
31. 31 What's the what's the 

931
00:46:36,160 --> 00:46:40,240
grand scheme, plan, pitcher. 
Where do you see yourself going 

932
00:46:40,240 --> 00:46:41,880
for, especially as an opera? 
You have kids. 

933
00:46:41,880 --> 00:46:45,240
I can't remember. 
Nope, no kids, two dogs and a 

934
00:46:45,240 --> 00:46:46,920
wife. 
Two dogs and a wife. 

935
00:46:47,080 --> 00:46:51,000
Any kids in the future? 
So we're at the point right now 

936
00:46:51,000 --> 00:46:54,240
where it's like not right now 
where we're very busy with 

937
00:46:54,360 --> 00:46:56,360
personal life and and growth and
evolution. 

938
00:46:56,880 --> 00:47:00,040
In five years we will re 
evaluate, but right now we can't

939
00:47:00,040 --> 00:47:02,200
say because life's changing so 
fast. 

940
00:47:02,200 --> 00:47:03,760
We don't know what it will look 
like then. 

941
00:47:03,880 --> 00:47:06,040
So we'll ask herself that 
question at that point. 

942
00:47:06,800 --> 00:47:09,400
Nice nice. 
Well as it sits currently with 

943
00:47:09,400 --> 00:47:13,760
two dogs and wife and no kids, 
what do you want to go business?

944
00:47:13,760 --> 00:47:14,800
Like what? 
What makes you? 

945
00:47:15,560 --> 00:47:18,040
I'm asking these questions 
selfishly because I've been 

946
00:47:18,040 --> 00:47:19,840
doing a lot of self reflection 
myself. 

947
00:47:20,160 --> 00:47:25,240
But like what? 
What is the drive to grow and 

948
00:47:25,240 --> 00:47:26,440
scale? 
Like what? 

949
00:47:26,440 --> 00:47:30,040
What do you define as enough in 
life? 

950
00:47:30,080 --> 00:47:31,880
Or is there such a thing? 
Like what's the difference 

951
00:47:31,880 --> 00:47:34,160
between contentment and 
satisfaction? 

952
00:47:34,160 --> 00:47:37,400
Like, how do you wrestle with 
those phrases in your own mind? 

953
00:47:38,720 --> 00:47:40,120
Man, you're asking the wrong 
person. 

954
00:47:41,680 --> 00:47:45,440
I would say I have a pretty 
unhealthy relationship with it. 

955
00:47:45,720 --> 00:47:48,760
Right? 
Anytime I reach a goal, there's 

956
00:47:48,760 --> 00:47:51,920
next to no celebration. 
It's like, OK, we're here, let's

957
00:47:51,920 --> 00:47:53,360
pick up the post and move it 
further. 

958
00:47:53,760 --> 00:47:57,160
And then we walk towards that 
goal post and once we hit it, we

959
00:47:57,160 --> 00:48:00,880
move it again. 
And it it's definitely time for 

960
00:48:00,880 --> 00:48:04,160
me to do what you're doing, 
which is sit down, be with 

961
00:48:04,160 --> 00:48:07,320
myself, reflect and and find the
answers to those questions. 

962
00:48:07,320 --> 00:48:10,080
Because if I don't, this is 
going to be an infinite game. 

963
00:48:10,640 --> 00:48:15,040
And while that can be fun, it is
nice when I reflect and look 

964
00:48:15,040 --> 00:48:17,640
back. 
I don't think it's healthy, 

965
00:48:18,000 --> 00:48:20,680
right? 
Like, yes, I spend a lot of time

966
00:48:20,680 --> 00:48:23,240
during my week having fun. 
I've recently fallen in love 

967
00:48:23,240 --> 00:48:26,960
with jiu jitsu and, and even 
more recently I just did flying 

968
00:48:26,960 --> 00:48:30,440
trapeze and that was super fun. 
So lots of cool stuff to keep me

969
00:48:30,440 --> 00:48:31,800
happy. 
But other than that, man, like 

970
00:48:31,800 --> 00:48:34,200
if I have downtime, it's like, 
let's just work, Let's just 

971
00:48:34,200 --> 00:48:35,680
grow. 
Let's just see what we can 

972
00:48:35,680 --> 00:48:39,240
create. 
And I mean, I guess that the 

973
00:48:39,240 --> 00:48:44,480
stem or the foundation of it was
to help my family, right? 

974
00:48:44,480 --> 00:48:48,520
There are people inside of my 
immediate family that don't have

975
00:48:48,520 --> 00:48:53,280
the most stable circumstances, 
and there's nobody there for 

976
00:48:53,280 --> 00:48:58,680
them if things go to shit. 
And I don't want to allow that. 

977
00:48:58,680 --> 00:49:02,040
And so the first fuel for me was
to make it so that if things 

978
00:49:02,040 --> 00:49:04,200
went to shit, there was somebody
there for him, and that was me. 

979
00:49:05,760 --> 00:49:09,360
And so I think we're good on 
that front right now, but we 

980
00:49:09,360 --> 00:49:11,840
just keep pushing in case more 
floors fall out. 

981
00:49:13,240 --> 00:49:15,960
It's funny man, because I don't 
know the answers to these same 

982
00:49:15,960 --> 00:49:18,480
questions either. 
I mean, I in the same way in 

983
00:49:18,480 --> 00:49:20,520
that I don't ever celebrate the 
winds. 

984
00:49:20,520 --> 00:49:25,120
Like when I published my book, 
which took me forever, I didn't 

985
00:49:25,400 --> 00:49:27,320
do anything except move to the 
next project. 

986
00:49:27,320 --> 00:49:28,880
When I launched my course, the 
same thing. 

987
00:49:28,880 --> 00:49:30,320
When I launched the bricks, the 
same thing. 

988
00:49:30,320 --> 00:49:33,400
When I did my competition and 
got my pro card, same thing. 

989
00:49:33,400 --> 00:49:38,000
Like I don't ever like, enjoy 
and revel in the success of the 

990
00:49:38,000 --> 00:49:40,000
fruits of my labor. 
I just move on to the next 

991
00:49:40,000 --> 00:49:42,080
thing. 
And I love starting new 

992
00:49:42,080 --> 00:49:44,120
businesses. 
I love just growing and 

993
00:49:44,120 --> 00:49:47,840
evolving, having the kid. 
We got another kid on the way, 

994
00:49:47,840 --> 00:49:51,400
but having kids was like the 
first tangible thing in my life 

995
00:49:51,400 --> 00:49:54,000
because like my wife, you know, 
she's super supportive. 

996
00:49:54,000 --> 00:49:57,240
Like she'll, you know, she lived
in a warehouse floor with me for

997
00:49:57,240 --> 00:49:58,680
three years as we were building 
the business. 

998
00:49:58,680 --> 00:50:00,080
You know, it's like she, she 
gets it. 

999
00:50:00,080 --> 00:50:03,160
She knows what makes me tick and
she's willing to be a part of 

1000
00:50:03,160 --> 00:50:06,040
the journey and the ride. 
But like, the interesting thing 

1001
00:50:06,040 --> 00:50:10,400
about a kid for me is that they 
don't care about any of that 

1002
00:50:10,400 --> 00:50:12,080
shit. 
Like they don't care about any 

1003
00:50:12,080 --> 00:50:15,680
of that stuff. 
So like, what I put as a proxy 

1004
00:50:15,680 --> 00:50:20,480
for progress or a metric of 
success is totally obscure to 

1005
00:50:20,480 --> 00:50:22,960
them. 
What they care about is me 

1006
00:50:23,000 --> 00:50:26,320
playing on the floor with them 
for an extra 10 minutes, doing 

1007
00:50:26,320 --> 00:50:29,120
nothing productive from a 
business standpoint, but just 

1008
00:50:29,120 --> 00:50:33,920
like being present there. 
And I love businessman, I love 

1009
00:50:33,920 --> 00:50:35,800
fitness, I love nutrition, I 
love all that stuff. 

1010
00:50:35,800 --> 00:50:37,760
And I want to just continue 
pushing the needle there. 

1011
00:50:38,360 --> 00:50:41,960
But I'm trying to figure out how
to weigh between that and not 

1012
00:50:41,960 --> 00:50:46,120
losing out on being present in 
those very important moments 

1013
00:50:46,120 --> 00:50:49,200
with my son. 
And in doing that, like him 

1014
00:50:49,200 --> 00:50:52,960
being the tangible catalyst for 
me thinking like this, it's 

1015
00:50:52,960 --> 00:50:56,960
forced me to, like, think about 
what really matters with the 

1016
00:50:56,960 --> 00:50:59,280
business. 
And I haven't got it all figured

1017
00:50:59,280 --> 00:51:01,480
out yet. 
I mean, this is not me providing

1018
00:51:01,480 --> 00:51:05,000
advice because I don't have any 
to give, but it's interesting to

1019
00:51:05,000 --> 00:51:07,560
talk to other people. 
They're in a similar chapter in 

1020
00:51:07,560 --> 00:51:10,520
life, having business growth 
plans and just, you know, 

1021
00:51:10,520 --> 00:51:14,440
rocking it because like, it's 
easy for people like you and I 

1022
00:51:14,440 --> 00:51:21,200
to just work for the next 40 
years and then look back and not

1023
00:51:21,200 --> 00:51:25,040
even know what we did and why. 
And I mean, we can figure out, 

1024
00:51:25,040 --> 00:51:27,040
we can justify everything. 
Like it makes sense. 

1025
00:51:27,040 --> 00:51:30,320
But like, I don't know, it's, 
it's just tough questions, but I

1026
00:51:30,320 --> 00:51:34,160
love these questions. 
Well, that's the that's the end 

1027
00:51:34,160 --> 00:51:36,440
of that is a super deep 
conversation, right? 

1028
00:51:36,440 --> 00:51:40,480
It's like if I because I'm 31 
now, it's if I work for the next

1029
00:51:40,480 --> 00:51:44,720
40 years and build an empire and
I look back, why? 

1030
00:51:44,960 --> 00:51:47,280
What was it for what purpose did
it serve? 

1031
00:51:47,280 --> 00:51:50,320
Like, yes, maybe it created 
jobs, maybe it helped people 

1032
00:51:50,320 --> 00:51:53,280
live happier, healthier lives, 
whatever it may be. 

1033
00:51:54,800 --> 00:51:58,920
But what did it do for me? 
And like, I have no problem 

1034
00:51:58,920 --> 00:52:01,560
saying I'm a selfish person. 
This is my life. 

1035
00:52:01,920 --> 00:52:03,760
I want it to be nice. 
I want it to be fulfilling. 

1036
00:52:03,760 --> 00:52:07,800
And, and what did it do for me 
If it made me happy, like truly 

1037
00:52:07,800 --> 00:52:09,920
happy and I'm not lying to 
myself, that's great. 

1038
00:52:10,360 --> 00:52:13,240
But I do have a fear that if 
that's all I do, I'm not going 

1039
00:52:13,240 --> 00:52:16,000
to look back and be truly happy.
And so that's a question that I 

1040
00:52:16,000 --> 00:52:18,520
do consider like subconsciously 
more than consciously. 

1041
00:52:19,760 --> 00:52:22,320
Well, when you feel like, when 
you look at your peers, you 

1042
00:52:22,320 --> 00:52:24,600
don't want to compare yourself 
to others, but you, you feel 

1043
00:52:24,600 --> 00:52:27,160
deep in the core of your being 
that you are destined for 

1044
00:52:27,160 --> 00:52:29,520
something different, something 
bigger, something better, 

1045
00:52:29,520 --> 00:52:33,200
something grander. 
The fear of not reaching your 

1046
00:52:33,200 --> 00:52:37,640
potential is the biggest fear. 
Fear of mediocrity is my biggest

1047
00:52:37,640 --> 00:52:40,920
fear for sure. 
And that can be dangerous 

1048
00:52:40,920 --> 00:52:44,240
because then there is no peace 
no matter what, you know? 

1049
00:52:44,240 --> 00:52:47,560
So like juggling that is a 
challenging task to say the 

1050
00:52:47,560 --> 00:52:51,680
least. 
I mean, as you level up, you're 

1051
00:52:51,680 --> 00:52:54,200
going to surround yourself with 
different groups and so your 

1052
00:52:54,200 --> 00:52:56,240
definition of mediocre is going 
to change. 

1053
00:52:56,240 --> 00:53:00,040
And if you continue to strive 
for something above mediocrity, 

1054
00:53:00,120 --> 00:53:02,120
you're going to continue to find
new groups. 

1055
00:53:02,440 --> 00:53:05,960
And so then that's going to be 
never ending as well. 100% 

1056
00:53:05,960 --> 00:53:08,680
ma'am, 100% well, awesome 
brother. 

1057
00:53:08,680 --> 00:53:10,920
What do you have cooking? 
I know where what like about an 

1058
00:53:11,120 --> 00:53:13,040
hour in? 
What do you have cooking that 

1059
00:53:13,040 --> 00:53:16,440
you're excited about? 
You get the the challenge, you 

1060
00:53:16,440 --> 00:53:18,960
get the group coaching or you 
get the coaching under your two 

1061
00:53:18,960 --> 00:53:22,800
people under you. 
What else in life sketch it just

1062
00:53:22,800 --> 00:53:25,440
stoked. 
And the life. 

1063
00:53:25,560 --> 00:53:28,880
So we have a few more spots in 
one-on-one coaching once we fill

1064
00:53:28,880 --> 00:53:31,760
that, I honestly don't know if 
we're on the challenges. 

1065
00:53:31,840 --> 00:53:34,080
I might just take that time and 
personally pour into our 

1066
00:53:34,080 --> 00:53:39,360
one-on-one clients in in the 
mindset Ave. that would be fun 

1067
00:53:39,360 --> 00:53:42,520
because then everybody's happy. 
Coaches are happy, clients are 

1068
00:53:42,520 --> 00:53:45,600
happy. 
I'm happy in life, Man, when I 

1069
00:53:45,600 --> 00:53:47,720
said I I I recently fell in love
with trapeze. 

1070
00:53:47,720 --> 00:53:51,400
That was over the weekend. 
My wife just started taking 

1071
00:53:51,400 --> 00:53:55,360
circus classes, doing hoop, and 
she came home Thursday night at 

1072
00:53:55,360 --> 00:53:58,040
9:00. 
I'm already in bed half asleep. 

1073
00:53:58,080 --> 00:54:01,680
She's like, hey, I signed us up 
for flying trapeze tomorrow. 

1074
00:54:03,000 --> 00:54:05,560
And she's talking to the guy 
that's afraid of heights. 

1075
00:54:05,560 --> 00:54:08,240
And I was like, OK, sounds good,
I'll be there. 

1076
00:54:08,640 --> 00:54:11,360
And man, I was climbing that 
ladder, shaking like a leaf. 

1077
00:54:12,560 --> 00:54:16,520
And this, this flying trapeze is
what, 3045 feet in the air? 

1078
00:54:16,760 --> 00:54:19,880
And as soon as I did it, I was 
like, wow, this is so fun. 

1079
00:54:20,200 --> 00:54:22,280
So we signed up for the next 
course on Saturday. 

1080
00:54:22,280 --> 00:54:25,000
We learned a few more things. 
It clicked well just because of 

1081
00:54:25,000 --> 00:54:29,040
like a back right in CrossFit 
and a little bit of gymnastic 

1082
00:54:29,040 --> 00:54:30,400
skill. 
And I found enough. 

1083
00:54:30,400 --> 00:54:33,120
So that's fun. 
And we had the conversation of 

1084
00:54:33,120 --> 00:54:38,320
just, I don't understand how 
people can feel bored. 

1085
00:54:38,880 --> 00:54:42,560
There's so many things in life 
that can be fun and exhilarating

1086
00:54:42,560 --> 00:54:46,040
and fulfilling and like business
serves that, but jujitsu serves 

1087
00:54:46,040 --> 00:54:48,400
that because I have to move my 
body and think about the next 

1088
00:54:48,400 --> 00:54:50,920
step. 
And trapeze fills that because I

1089
00:54:50,920 --> 00:54:53,800
have to move my body and, and 
figure out what to do and when 

1090
00:54:53,800 --> 00:54:55,880
and listen to somebody as I'm 
flying through the air and, and 

1091
00:54:56,360 --> 00:54:58,560
strength training fills that. 
It's just I just want to keep 

1092
00:54:58,560 --> 00:55:01,120
finding what lights me up, 
really. 

1093
00:55:01,800 --> 00:55:04,960
How do you, how do you do those 
things like flying trapeze, 

1094
00:55:04,960 --> 00:55:07,120
which is awesome by the way, 
Then then, but it sounds amazing

1095
00:55:08,800 --> 00:55:12,160
knowing that you're growing as a
person, you're bettering 

1096
00:55:12,160 --> 00:55:15,320
yourself, but it's probably also
distracting from your ability to

1097
00:55:15,320 --> 00:55:17,120
be the best coach that you can 
be. 

1098
00:55:17,120 --> 00:55:19,680
Like when you're looking at 
something that's unrelated, 

1099
00:55:19,680 --> 00:55:23,120
seemingly unrelated, how do you 
justify the time and resource 

1100
00:55:23,120 --> 00:55:26,960
and just mental bandwidth spent 
towards that other thing? 

1101
00:55:28,120 --> 00:55:30,720
Easy two ways. 
Number one, if I don't do any of

1102
00:55:30,720 --> 00:55:34,880
that, I'm a piece of shit. 
Like I am so unhappy that nobody

1103
00:55:34,880 --> 00:55:39,280
wants to be around me. 
My, it reflects in my content 

1104
00:55:39,280 --> 00:55:40,880
that I make. 
It reflects in the way that I 

1105
00:55:40,880 --> 00:55:43,560
meet with my coaches. 
It reflects in the way that I 

1106
00:55:43,760 --> 00:55:46,800
interact with my clients. 
And so that's unacceptable. 

1107
00:55:46,880 --> 00:55:50,880
And so just like I tell my 
clients, if you want to pour 

1108
00:55:50,880 --> 00:55:52,920
into other people's cups, you 
first need to fill yours. 

1109
00:55:53,120 --> 00:55:55,440
So simple. 
And then guess what? 

1110
00:55:56,680 --> 00:55:58,840
I've done Trapeze for a total of
3 hours. 

1111
00:55:59,840 --> 00:56:02,800
I suck at it. 
Guess who else sucks at things? 

1112
00:56:03,280 --> 00:56:06,040
New clients that are signing up 
to work with me, right? 

1113
00:56:06,040 --> 00:56:09,120
Because this is all new to them 
and it's expected that you suck 

1114
00:56:09,120 --> 00:56:12,040
at something when you're new. 
And so now I have this bartering

1115
00:56:12,040 --> 00:56:16,320
chip of hey, guess what? 
I'm bad at things that I start 

1116
00:56:16,320 --> 00:56:19,720
to, but I get better, right? 
I'm about to get my second 

1117
00:56:19,720 --> 00:56:23,520
stripe on my belt in jiu jitsu. 
6 months ago, I had no idea what

1118
00:56:23,520 --> 00:56:25,760
I was doing. 
Guess what, you're not very good

1119
00:56:25,760 --> 00:56:28,120
at this today. 
In six months, if you show up 

1120
00:56:28,120 --> 00:56:31,040
like I do, you're going to be 
amazing, right? 

1121
00:56:31,040 --> 00:56:33,600
And so it's actually really 
simple for me to justify. 

1122
00:56:33,640 --> 00:56:36,360
So if I did a little bit of it 
for a while and I tore my ACL 

1123
00:56:36,360 --> 00:56:39,360
before my prep, but I need to 
bring it back into my life 

1124
00:56:39,360 --> 00:56:43,800
because I feel like it would 
keep my mental bandwidth going 

1125
00:56:43,800 --> 00:56:46,760
for something separate but 
aligned with everything else 

1126
00:56:46,760 --> 00:56:48,760
that I'm doing. 
I want to get my kids into it. 

1127
00:56:48,760 --> 00:56:51,840
I feel like if I'm doing that 
with them, it'd be good bonding 

1128
00:56:51,840 --> 00:56:54,040
experience there. 
And it's one of those things 

1129
00:56:54,040 --> 00:56:56,120
that like, you can do it every 
single day of your life and 

1130
00:56:56,120 --> 00:56:57,800
there's still be so much to 
learn with it. 

1131
00:56:57,800 --> 00:57:01,160
So it's like never anything that
you can just master, so to 

1132
00:57:01,160 --> 00:57:03,760
speak. 
So much to learn. 

1133
00:57:03,840 --> 00:57:07,920
And just to put two things in 
perspective, I have a friend, 

1134
00:57:07,920 --> 00:57:09,960
he's he's my partner in the 
restaurant I mentioned. 

1135
00:57:10,320 --> 00:57:13,800
He is infinitely more successful
in business than I am. 

1136
00:57:14,040 --> 00:57:16,400
And so with that comes more 
stress. 

1137
00:57:16,800 --> 00:57:19,120
And we got him into jiu jitsu 
and he loves it. 

1138
00:57:19,120 --> 00:57:22,000
He's like, man, I don't think 
about anything else. 

1139
00:57:22,000 --> 00:57:25,000
Like all I think about is 
surviving in the moment. 

1140
00:57:25,480 --> 00:57:27,880
And for some that might be off 
putting, but for many, they 

1141
00:57:27,880 --> 00:57:30,200
might understand like if you're 
present, you're not thinking 

1142
00:57:30,200 --> 00:57:33,120
about the argument you had with 
your partner or the shitty day 

1143
00:57:33,120 --> 00:57:35,360
you had at work or the business 
you're trying to build. 

1144
00:57:35,360 --> 00:57:38,240
Like you're just thinking about 
right now. 

1145
00:57:38,440 --> 00:57:40,000
And there's something special 
about that. 

1146
00:57:40,440 --> 00:57:44,120
And then we have the guys that 
and girls, the moms that bring 

1147
00:57:44,120 --> 00:57:46,080
in their son or daughter and do 
jiu jitsu with them. 

1148
00:57:46,200 --> 00:57:49,680
And it's so beautiful to see. 
Like, yes, it's a great bonding 

1149
00:57:49,680 --> 00:57:53,120
thing, but your kids are going 
to be so confident growing up 

1150
00:57:53,120 --> 00:57:55,800
because of that too. 
Totally agree. 

1151
00:57:55,920 --> 00:58:01,080
I think you have to have. 
Something that totally requires 

1152
00:58:01,080 --> 00:58:03,400
100% of your focus and effort in
that moment. 

1153
00:58:03,400 --> 00:58:06,280
Like for me, that's been 
hunting, like when I've got an 

1154
00:58:06,280 --> 00:58:09,160
elk in the crosshairs, you know,
I'm not thinking about anything 

1155
00:58:09,160 --> 00:58:10,360
else. 
I'm thinking about my breathing.

1156
00:58:10,360 --> 00:58:13,480
I'm thinking about placing a, 
you know, a good shot on them. 

1157
00:58:13,480 --> 00:58:15,480
Like that removes all 
distraction. 

1158
00:58:15,480 --> 00:58:17,680
And I feel like jiu jitsu 
totally does that as well. 

1159
00:58:17,880 --> 00:58:21,200
I would imagine flying trapeze 
as you're going from 1:00, you 

1160
00:58:21,200 --> 00:58:23,720
know, handle to the next would 
require that as well. 

1161
00:58:23,800 --> 00:58:26,720
But I think that is the 
underlying common denominator. 

1162
00:58:26,720 --> 00:58:29,600
You have to have something your 
life that totally and completely

1163
00:58:29,920 --> 00:58:33,520
absorbs you and removes all else
for that moment. 

1164
00:58:34,840 --> 00:58:36,600
That's it. 
Some people do it for. 

1165
00:58:36,600 --> 00:58:39,480
Meditation or with meditation, 
some people do it with hunting, 

1166
00:58:39,880 --> 00:58:41,960
jiu jitsu, you name it. 
But I do think everybody needs 

1167
00:58:41,960 --> 00:58:44,960
that and this might as well be a
Joe Rogan podcast at this point.

1168
00:58:45,480 --> 00:58:50,160
100% Do you do meditation? 
Yes. 

1169
00:58:50,200 --> 00:58:52,400
Not enough. 
My wife's huge into it. 

1170
00:58:52,400 --> 00:58:55,160
She's she's gotten me more into 
it. 

1171
00:58:55,240 --> 00:58:57,440
I just don't prioritize it like 
I should. 

1172
00:58:57,560 --> 00:59:00,520
And I say should because I've 
seen the benefits anytime I do 

1173
00:59:00,520 --> 00:59:04,440
it massively better. 
It's just a hard for me to know 

1174
00:59:04,440 --> 00:59:07,200
that I could be doing so many 
other things rather than just 

1175
00:59:07,200 --> 00:59:10,640
being with myself. 
Yeah, yeah, I try and. 

1176
00:59:10,960 --> 00:59:13,080
I've tried it as well. 
I've tried journaling, I've 

1177
00:59:13,080 --> 00:59:16,480
tried to like intertwine that 
with a, you know, form of 

1178
00:59:16,640 --> 00:59:20,920
intense strategic prayer. 
Like having those moments of 

1179
00:59:20,920 --> 00:59:23,280
just solitude I think is 
important, but I'm not very good

1180
00:59:23,280 --> 00:59:25,640
at it either. 
So I got to get that dialed in. 

1181
00:59:25,640 --> 00:59:29,360
But I think solitude is key. 
I just haven't figured out 

1182
00:59:29,360 --> 00:59:32,160
what's working well for me in 
that regard. 

1183
00:59:32,160 --> 00:59:34,280
I feel like you just type a 
people that have a lot of stuff 

1184
00:59:34,280 --> 00:59:36,160
going on, like you, just your 
mind starts wandering. 

1185
00:59:36,160 --> 00:59:39,400
It's very hard to just allocate 
a moment in time for pure 

1186
00:59:39,400 --> 00:59:41,680
solitude. 
It is. 

1187
00:59:42,360 --> 00:59:44,560
I don't know how or why I've 
done it, but I created a non 

1188
00:59:44,760 --> 00:59:48,320
negotiable in the morning where 
I do journal and I almost put 

1189
00:59:48,320 --> 00:59:49,720
all three things you just said 
together. 

1190
00:59:49,720 --> 00:59:52,880
So first I'll, I'll sit with my 
thoughts for three minutes, 

1191
00:59:53,320 --> 00:59:56,000
figure out what subconscious 
thought is easiest to bring to 

1192
00:59:56,000 --> 00:59:58,880
my conscious reality. 
From there, I'll journal about 

1193
00:59:58,880 --> 01:00:02,000
that and then I'll try to tie it
in with something that can make 

1194
01:00:02,000 --> 01:00:03,840
me better. 
So like what's my take away from

1195
01:00:03,840 --> 01:00:06,320
this reflection? 
And I write all this down on the

1196
01:00:06,320 --> 01:00:08,040
computer. 
So what I do is afterwards I'll 

1197
01:00:08,040 --> 01:00:10,520
copy and paste it all. 
I'll put it into ChatGPT and 

1198
01:00:10,520 --> 01:00:13,280
I'll say, give me a daily 
devotional that resonates with 

1199
01:00:13,280 --> 01:00:15,760
this thought. 
And so then I have very small 

1200
01:00:15,760 --> 01:00:18,120
meditation. 
A little bit of journaling and a

1201
01:00:18,120 --> 01:00:20,120
little bit of time with God 
every single morning. 

1202
01:00:20,120 --> 01:00:24,080
Well, Monday through Friday, and
it's small, but it does help set

1203
01:00:24,080 --> 01:00:26,040
the tone for the day. 
I liked it. 

1204
01:00:26,040 --> 01:00:28,960
So you're you're writing. 
This in like your phone? 

1205
01:00:28,960 --> 01:00:31,120
You just like typing in like a 
notes app or something? 

1206
01:00:32,360 --> 01:00:35,160
I have AI have a. 
Google form that kind of prompts

1207
01:00:35,160 --> 01:00:37,880
me on these thoughts. 
And so it's like, what dimension

1208
01:00:37,880 --> 01:00:42,360
do I want to reflect on today? 
And by dimension, I mean inside 

1209
01:00:42,360 --> 01:00:43,920
life, I think there's 4 
dimensions. 

1210
01:00:43,920 --> 01:00:47,240
We all have our body, so how it 
looks, feels, functions, its 

1211
01:00:47,240 --> 01:00:50,720
level of health, our being, our 
relationship with our self or a 

1212
01:00:50,720 --> 01:00:53,880
higher power, our connection. 
So your relationship with your 

1213
01:00:53,880 --> 01:00:56,800
wife or your kids or your 
friends, and then business. 

1214
01:00:57,160 --> 01:00:59,760
And I'll reflect on one of 
those. 

1215
01:00:59,960 --> 01:01:02,200
Then I specify what the 
reflection is right about it 

1216
01:01:02,200 --> 01:01:04,840
until thoughts kind of become 
less clear. 

1217
01:01:05,200 --> 01:01:09,000
I'll pause, reflect on what I 
just wrote for a minute, talk 

1218
01:01:09,000 --> 01:01:12,480
about the takeaways, and then 
figure out what I can implement 

1219
01:01:12,480 --> 01:01:16,440
today to improve in one way 
regarding that reflection. 

1220
01:01:17,400 --> 01:01:19,480
Do you ever go back and look at 
those prompts? 

1221
01:01:19,480 --> 01:01:23,280
And journal entries from, you 
know, times gone by or do you 

1222
01:01:23,280 --> 01:01:25,120
just do it proactively going 
forward? 

1223
01:01:26,640 --> 01:01:28,400
Usually just proactively going 
forward. 

1224
01:01:28,680 --> 01:01:32,160
What I will do is inside my 
challenges, I run periodically, 

1225
01:01:32,440 --> 01:01:35,440
there's a presentation I give 
about that. 

1226
01:01:35,760 --> 01:01:38,440
And so then I'll go back and 
I'll share one of my reflections

1227
01:01:38,440 --> 01:01:42,360
with them to #1 be vulnerable, 
show that I do it too, and give 

1228
01:01:42,360 --> 01:01:44,680
them an example of what I want 
it to look like. 

1229
01:01:45,600 --> 01:01:47,080
Nice, nice. 
I might start. 

1230
01:01:47,280 --> 01:01:50,520
Doing that, I got, well, I did 
the journaling, I did multiple 

1231
01:01:50,520 --> 01:01:54,600
different journaling formats, 
but I feel like if I digitize it

1232
01:01:54,600 --> 01:01:59,840
like that and then have ChatGPT 
or something create a prompt 

1233
01:02:00,240 --> 01:02:02,600
from it, that would make a lot 
more sense and I could probably 

1234
01:02:02,600 --> 01:02:04,560
stick with that a lot better. 
So I'm going to, I'm going to 

1235
01:02:04,920 --> 01:02:08,120
put that into practice, man. 
I'll send it to you, man. 

1236
01:02:08,120 --> 01:02:09,240
I'll send it to you right after 
this. 

1237
01:02:09,640 --> 01:02:11,600
Yeah, send it to me for sure and
I'll start because I use. 

1238
01:02:11,600 --> 01:02:14,320
Google forms all the time, so 
that would be pretty easily 

1239
01:02:14,320 --> 01:02:17,440
integrated into my current 
day-to-day perfect. 

1240
01:02:17,560 --> 01:02:19,600
I got you. 
Awesome brother. 

1241
01:02:19,600 --> 01:02:21,520
Well, I appreciate it. 
Man, this is round two on the 

1242
01:02:21,520 --> 01:02:23,200
podcast. 
We'll happily do another one. 

1243
01:02:23,520 --> 01:02:25,320
Always get, you know, pleasure 
talking to you. 

1244
01:02:25,320 --> 01:02:28,360
You're doing cool things, man. 
You're doing cool things in a 

1245
01:02:28,360 --> 01:02:32,040
way that I can resonate with. 
I feel like, you know, we're in 

1246
01:02:32,040 --> 01:02:34,640
a summer chapter in live for 
about the same age and we get 

1247
01:02:34,640 --> 01:02:37,480
similar personality types. 
And I feel like that in and of 

1248
01:02:37,480 --> 01:02:40,800
itself is key, Like having 
people that you connect with and

1249
01:02:40,840 --> 01:02:42,400
have some sense of camaraderie 
alongside. 

1250
01:02:42,400 --> 01:02:45,480
I think that's what us, we, we 
as people need. 

1251
01:02:46,240 --> 01:02:48,080
So I appreciate it, man. 
I appreciate more than, you 

1252
01:02:48,080 --> 01:02:50,400
know, keep doing it. 
All right, Joe, we just lost 

1253
01:02:50,400 --> 01:02:52,520
Joe. 
His Internet, I guess, totally 

1254
01:02:52,600 --> 01:02:54,920
crapped out on him at the last 
minute, but that was pretty much

1255
01:02:54,920 --> 01:02:56,240
the end of the conversation 
anyhow. 

1256
01:02:56,320 --> 01:02:58,920
Truly appreciate him, admire 
what he's doing, and got a lot 

1257
01:02:58,920 --> 01:03:01,240
of respect for him as a coach 
but also as a person. 

1258
01:03:01,520 --> 01:03:03,640
He's got a few links for y'all 
to check out and put those in 

1259
01:03:03,640 --> 01:03:06,160
the show notes below. 
Definitely check him out, follow

1260
01:03:06,160 --> 01:03:09,600
him on social, all that good 
stuff and just benefit from how 

1261
01:03:09,600 --> 01:03:13,040
his approach and perspective is 
towards nutrition, training, 

1262
01:03:13,040 --> 01:03:15,760
body composition, life, and 
mindset in general. 

1263
01:03:15,760 --> 01:03:17,720
I thought there's a lot of 
coaches out there that just over

1264
01:03:17,720 --> 01:03:19,840
sensationalize things he does 
not do that. 

1265
01:03:19,840 --> 01:03:22,400
He tries to focus on making it 
sustainable for the individual, 

1266
01:03:22,400 --> 01:03:25,680
which I have utmost respect for.
So again, appreciate having Joe 

1267
01:03:25,680 --> 01:03:28,760
on for the second time. 
If you get any questions, hit us

1268
01:03:28,760 --> 01:03:30,360
up, let us know. 
Check out his links in 

1269
01:03:30,360 --> 01:03:32,600
description. 
We'll talk to y'all next time.

