What is going on? Y'all Robert Sykes Keto
savage.com And in today's podcast episode mixing things up
a little bit. I'm not bringing the guest on.
This is just a quick little quick little little blurb from
the Keto brick business side of things.
I got some very exciting news for Y'all opportunity to get 15%
discount similar to the brick by brick launch that we do in
August. But it's not the brick by brick
launch, it is an anniversary launch because we have some
exciting news as a company. So let's roll the intro and dive
in. All right, Y'all.
So I I was doing some stats the other day doing some research
and I found out that and this is a stat that people throw around
quite a bit, but basically 50% of all businesses in America
fail before they hit their five year anniversary.
Which to me is just sad and disheartening and very
unfortunate because I love entrepreneurship, I love
business. And I got to thinking like how
long have we been doing this now?
And I realized that March is technically our six year
anniversary as a business. Crystal and I started making the
keto bricks for my own personal consumption during my 2017
competition prep, which is my first prep leveraging A
ketogenic diet. And I was making these bricks in
our own kitchen, eating them. Never planned on it being a
product that I sold. Never planned on it being
something that amounts to anything other than a way to
make my meal prep very easy and streamlined.
But I was posting all this content on YouTube as I was
documenting that prep. And people kept asking, hey,
what is that brick thing you're eating?
What's the recipe? Where can I buy it?
And Crystal and I were like, you know what, let's just roll up
our sleeves, dive into the wonderful world of business and
start a food product company. And that's what we did.
So we launched that bad Boy in 2018, March of 2018.
We had no idea what we were doing.
We made more mistakes than we can count, and we had several
sleepless nights. But lo and behold, it worked.
People were passionate about the bricks.
People leveraged the brakes. They liked them, we liked them,
and the business has grown. We went from making these in our
kitchen to leasing a little small commercial kitchen space
in Central Arkansas by the hour. I brought on my cousins, I
brought on my friends, I brought on my family.
We started making these bricks by hand, one by one, our first
production run that we launched in March of 2018.
We stayed up all night working and we made 142 bricks.
We were literally making them with a measuring cup and a fork
that we stirred for each individual brick.
So crazy how inefficient we were, but hey, that's what we
had to work with. Fast forward a little bit, We
moved to A, a building that we were leasing in in Central
Arkansas. Crystal and I lived in that
building for three years. That was a dedication that way.
That's what we had to do. We were broke.
We literally lived in a little office space in that building
for three years as we built the business, hired employees,
scaled things up and grew even more.
And then the latest big evolution of the business is
when we bought this building that we're currently in in
Northwest Arkansas, Move the team up, had the whole building
refurbished and rejuvenated for our standards.
We got the podcast studio in here.
We got the commercial kitchen space in here with room to grow.
We got the gym. We've got my little compound, my
haven, my my little piece of heaven on earth here in
Northwest Arkansas. We're making these bricks by
hand, everything from the beginning, you know, under our
roof like it was from the beginning.
All the order fulfillment, all the production, all the
formulation, all the everything has been made from us by us for
y'all since day one. And I think back on all these
memories. I think back on all these
hardships. I think back on all these
obstacles and all these triumphs and I can't help but feel this
overwhelming sense of gratitude and appreciation and just love
for what we've built. I love the bricks.
I literally eat one whole keto brick every single day.
And I have since I started making them back in 2017.
And I get no more. I mean, I get so much
satisfaction fulfillment when I get emails from y'all or social
shares from y'all of y'all eating the bricks and how y'all
have incorporated them into your own life.
And when we moved up to this new building, we wanted to showcase
this monumental moment for us by the brick by brick launch.
So for those of you that recall the way that worked is we moved
in the month of August. Anybody that bought a brick that
month, we put your name in one of the actual physical bricks of
the building to be immortalized here as a company because you
helped contribute to that growth, to that movement and to
what we're doing as a company. And here we are now, six years
in, having made it past that five year threshold where
everybody seems to fail. And I just again can't help but
be filled with this sense of gratitude and appreciation for
y'all. Because none of this would be
possible if it wasn't for y'all. I owe my everything to y'all.
Y'all are my oxygen. I say that time and time again
because it is true. You make this possible and when
we do the brick by brick launch, it's a 15% discount for a week
during the month of August. The problem with that is it's
during the month of August and that's when it's hot weather.
Some of you are located in, you know, Texas, Arkansas, just the
hotter regions and you wind up getting melt melted bricks and
we try and hedge against them by putting cold packs in the
bricks. But I got to thinking, you know,
we don't really do discounts. There's a couple reasons we
don't really do discounts. For one, we don't have the
margins. We put incredibly expensive high
quality ingredients into the bricks and that's very expensive
to produce. So we don't have the margins to
offer discounts. That's why you don't see us
having Black Friday sales, Cyber Monday sales, New Year sales,
Presidents Day, say all these sales that people do.
We don't offer discounts for affiliates.
Like we don't have that either because again, the same reason,
we just don't have the margins for big hefty discounts.
But I like the fact that we've been able to do the 15% discount
every August for the past couple years now as an anniversary to
that move. And then I was thinking, you
know, this is our official anniversary in March because
when we started the business. So let's offer another
anniversary discount this March to celebrate our six years in
successful business and entrepreneurship.
And for those of you all that do live in hotter regions and you
don't want to wait until August to get melted bricks, then you
can get them now in March. And here in Arkansas, it's been
a little bit warm lately, but hopefully there's no risk of
y'all getting melted bricks if you order in March.
So that said, we're going to do 2 discounts now.
We've got the brick by brick in August.
We've got this bad boy for this March here celebrating our six
years in business. So for the first week in March,
starting on the 3rd, which is a Sunday, and going until the
10th, which is the following Sunday, we're going to offer a
15% discount across the board on all brick flavors for that week.
Using the code 6 years, you can spell out six, six years or you
can use the number six because I know there's going to be a bunch
of confusion as to which it works.
So I made two discount codes for people that prefer numbers and
people with the preferred letters.
So six years at checkout will get you a 15% discount on your
entire order at ketobrick.com running from the 3rd of March
until the 10th of March. That is what we got going on.
That is again one of the few discounts we do a year and it
pretty much staggers that brick by brick by about a six or seven
month time frame. So you kind of get those two
opportunities within the scope of a year and hopefully you
don't get any melted bricks getting them this early into the
year. So again, that is all I had to
say here. I am eternally grateful for all
of y'all that have helped build this business.
Along the way we've got some incredibly exciting things that
works. We've got some new flavors.
We got some new collaborations we're working on.
We got all kinds of new stuff under the hood with Keto Brick
and I'm excited to bring you along on the journey.
But I can't always be forward thinking until I take the time
and pause and reflect on how far we've come.
And having made it six years successfully now and only having
plans to get bigger and better, I just want to take the time,
share my appreciation for y'all, offer you all this 15% discount
and just again, say thank you, I love you.
Keep killing it. We could not do without you.
My life, my wife, my kid, my crew, my endeavors are forever
grateful to you for all the support you've shown us.
Thank you. Until next time, take care.