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What is going on? 
Y'all Robert Sykes Keto 

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savage.com And in today's 
podcast episode mixing things up

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a little bit. 
I'm not bringing the guest on. 

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This is just a quick little 
quick little little blurb from 

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the Keto brick business side of 
things. 

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I got some very exciting news 
for Y'all opportunity to get 15%

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discount similar to the brick by
brick launch that we do in 

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August. 
But it's not the brick by brick 

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launch, it is an anniversary 
launch because we have some 

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exciting news as a company. 
So let's roll the intro and dive

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in. 
All right, Y'all. 

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So I I was doing some stats the 
other day doing some research 

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and I found out that and this is
a stat that people throw around 

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quite a bit, but basically 50% 
of all businesses in America 

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fail before they hit their five 
year anniversary. 

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Which to me is just sad and 
disheartening and very 

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unfortunate because I love 
entrepreneurship, I love 

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business. 
And I got to thinking like how 

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long have we been doing this 
now? 

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And I realized that March is 
technically our six year 

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anniversary as a business. 
Crystal and I started making the

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keto bricks for my own personal 
consumption during my 2017 

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competition prep, which is my 
first prep leveraging A 

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ketogenic diet. 
And I was making these bricks in

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our own kitchen, eating them. 
Never planned on it being a 

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product that I sold. 
Never planned on it being 

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something that amounts to 
anything other than a way to 

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make my meal prep very easy and 
streamlined. 

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But I was posting all this 
content on YouTube as I was 

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documenting that prep. 
And people kept asking, hey, 

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what is that brick thing you're 
eating? 

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What's the recipe? 
Where can I buy it? 

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And Crystal and I were like, you
know what, let's just roll up 

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our sleeves, dive into the 
wonderful world of business and 

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start a food product company. 
And that's what we did. 

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So we launched that bad Boy in 
2018, March of 2018. 

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We had no idea what we were 
doing. 

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We made more mistakes than we 
can count, and we had several 

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sleepless nights. 
But lo and behold, it worked. 

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People were passionate about the
bricks. 

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People leveraged the brakes. 
They liked them, we liked them, 

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and the business has grown. 
We went from making these in our

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kitchen to leasing a little 
small commercial kitchen space 

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in Central Arkansas by the hour.
I brought on my cousins, I 

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brought on my friends, I brought
on my family. 

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We started making these bricks 
by hand, one by one, our first 

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production run that we launched 
in March of 2018. 

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We stayed up all night working 
and we made 142 bricks. 

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We were literally making them 
with a measuring cup and a fork 

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that we stirred for each 
individual brick. 

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So crazy how inefficient we 
were, but hey, that's what we 

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had to work with. 
Fast forward a little bit, We 

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moved to A, a building that we 
were leasing in in Central 

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Arkansas. 
Crystal and I lived in that 

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building for three years. 
That was a dedication that way. 

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That's what we had to do. 
We were broke. 

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We literally lived in a little 
office space in that building 

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for three years as we built the 
business, hired employees, 

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scaled things up and grew even 
more. 

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And then the latest big 
evolution of the business is 

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when we bought this building 
that we're currently in in 

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Northwest Arkansas, Move the 
team up, had the whole building 

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refurbished and rejuvenated for 
our standards. 

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We got the podcast studio in 
here. 

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We got the commercial kitchen 
space in here with room to grow.

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We got the gym. 
We've got my little compound, my

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haven, my my little piece of 
heaven on earth here in 

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Northwest Arkansas. 
We're making these bricks by 

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hand, everything from the 
beginning, you know, under our 

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roof like it was from the 
beginning. 

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All the order fulfillment, all 
the production, all the 

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formulation, all the everything 
has been made from us by us for 

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y'all since day one. 
And I think back on all these 

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memories. 
I think back on all these 

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hardships. 
I think back on all these 

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obstacles and all these triumphs
and I can't help but feel this 

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overwhelming sense of gratitude 
and appreciation and just love 

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for what we've built. 
I love the bricks. 

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I literally eat one whole keto 
brick every single day. 

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And I have since I started 
making them back in 2017. 

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And I get no more. 
I mean, I get so much 

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satisfaction fulfillment when I 
get emails from y'all or social 

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shares from y'all of y'all 
eating the bricks and how y'all 

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have incorporated them into your
own life. 

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And when we moved up to this new
building, we wanted to showcase 

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this monumental moment for us by
the brick by brick launch. 

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So for those of you that recall 
the way that worked is we moved 

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in the month of August. 
Anybody that bought a brick that

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month, we put your name in one 
of the actual physical bricks of

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the building to be immortalized 
here as a company because you 

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helped contribute to that 
growth, to that movement and to 

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what we're doing as a company. 
And here we are now, six years 

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in, having made it past that 
five year threshold where 

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everybody seems to fail. 
And I just again can't help but 

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be filled with this sense of 
gratitude and appreciation for 

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y'all. 
Because none of this would be 

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possible if it wasn't for y'all.
I owe my everything to y'all. 

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Y'all are my oxygen. 
I say that time and time again 

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because it is true. 
You make this possible and when 

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we do the brick by brick launch,
it's a 15% discount for a week 

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during the month of August. 
The problem with that is it's 

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during the month of August and 
that's when it's hot weather. 

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Some of you are located in, you 
know, Texas, Arkansas, just the 

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hotter regions and you wind up 
getting melt melted bricks and 

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we try and hedge against them by
putting cold packs in the 

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bricks. 
But I got to thinking, you know,

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we don't really do discounts. 
There's a couple reasons we 

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don't really do discounts. 
For one, we don't have the 

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margins. 
We put incredibly expensive high

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quality ingredients into the 
bricks and that's very expensive

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to produce. 
So we don't have the margins to 

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offer discounts. 
That's why you don't see us 

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having Black Friday sales, Cyber
Monday sales, New Year sales, 

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Presidents Day, say all these 
sales that people do. 

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We don't offer discounts for 
affiliates. 

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Like we don't have that either 
because again, the same reason, 

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we just don't have the margins 
for big hefty discounts. 

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But I like the fact that we've 
been able to do the 15% discount

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every August for the past couple
years now as an anniversary to 

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that move. 
And then I was thinking, you 

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know, this is our official 
anniversary in March because 

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when we started the business. 
So let's offer another 

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anniversary discount this March 
to celebrate our six years in 

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successful business and 
entrepreneurship. 

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And for those of you all that do
live in hotter regions and you 

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don't want to wait until August 
to get melted bricks, then you 

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can get them now in March. 
And here in Arkansas, it's been 

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a little bit warm lately, but 
hopefully there's no risk of 

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y'all getting melted bricks if 
you order in March. 

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So that said, we're going to do 
2 discounts now. 

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We've got the brick by brick in 
August. 

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We've got this bad boy for this 
March here celebrating our six 

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years in business. 
So for the first week in March, 

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starting on the 3rd, which is a 
Sunday, and going until the 

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10th, which is the following 
Sunday, we're going to offer a 

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15% discount across the board on
all brick flavors for that week.

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Using the code 6 years, you can 
spell out six, six years or you 

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can use the number six because I
know there's going to be a bunch

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of confusion as to which it 
works. 

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So I made two discount codes for
people that prefer numbers and 

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people with the preferred 
letters. 

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So six years at checkout will 
get you a 15% discount on your 

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entire order at ketobrick.com 
running from the 3rd of March 

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until the 10th of March. 
That is what we got going on. 

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That is again one of the few 
discounts we do a year and it 

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pretty much staggers that brick 
by brick by about a six or seven

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month time frame. 
So you kind of get those two 

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opportunities within the scope 
of a year and hopefully you 

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don't get any melted bricks 
getting them this early into the

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year. 
So again, that is all I had to 

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say here. 
I am eternally grateful for all 

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of y'all that have helped build 
this business. 

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Along the way we've got some 
incredibly exciting things that 

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works. 
We've got some new flavors. 

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We got some new collaborations 
we're working on. 

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We got all kinds of new stuff 
under the hood with Keto Brick 

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and I'm excited to bring you 
along on the journey. 

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But I can't always be forward 
thinking until I take the time 

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and pause and reflect on how far
we've come. 

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And having made it six years 
successfully now and only having

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plans to get bigger and better, 
I just want to take the time, 

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share my appreciation for y'all,
offer you all this 15% discount 

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and just again, say thank you, I
love you. 

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Keep killing it. 
We could not do without you. 

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My life, my wife, my kid, my 
crew, my endeavors are forever 

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grateful to you for all the 
support you've shown us. 

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Thank you. 
Until next time, take care.