1 00:00:00,040 --> 00:00:02,640 Well hello ladies and gents. Robert Sykes, Keto savage.com 2 00:00:02,640 --> 00:00:05,760 and today I've got special guest Brendan Kumar Sami on the line 3 00:00:05,760 --> 00:00:08,840 and he is the man behind Master Talk, so he reached out to me 4 00:00:08,840 --> 00:00:11,240 via e-mail. He basically teaches people how 5 00:00:11,240 --> 00:00:14,640 to become better communicators. Public speaking, I I 6 00:00:14,640 --> 00:00:18,600 communication, which is not my typical genre of guests that I'm 7 00:00:18,600 --> 00:00:21,360 bringing out of this podcast, but I do a lot of public 8 00:00:21,360 --> 00:00:23,560 speaking. I have found tremendous benefit 9 00:00:23,560 --> 00:00:26,040 in being a better communicator, which this podcast has helped me 10 00:00:26,040 --> 00:00:27,970 to become. So I wanted to bring him on the 11 00:00:27,970 --> 00:00:30,850 show to just kind of pick his brain as to what what methods 12 00:00:30,850 --> 00:00:33,450 and modalities he's implemented to become a better communicator. 13 00:00:33,690 --> 00:00:36,290 Because I honestly feel like that is applicable to all 14 00:00:36,290 --> 00:00:38,170 regardless of the industry you are in. 15 00:00:38,170 --> 00:00:40,050 So third, enjoy the conversation. 16 00:00:40,050 --> 00:00:43,290 Lots of actionable tips take from this so that further delay, 17 00:00:43,290 --> 00:00:46,250 sit back, relax, enjoy the podcast with Brendan 18 00:00:56,520 --> 00:00:58,040 and we are live. Brendan, How are you brother? 19 00:00:59,040 --> 00:01:00,320 Very good, Rob. How are you? 20 00:01:00,640 --> 00:01:01,680 I'm good, man. I'm good. 21 00:01:01,680 --> 00:01:04,120 So we are. We connected, I guess via 22 00:01:04,120 --> 00:01:05,800 e-mail. You reached out to me via e-mail 23 00:01:05,800 --> 00:01:09,680 and you host a YouTube channel and social profile all about 24 00:01:09,680 --> 00:01:13,040 improving one's ability to do public speaking, which I think 25 00:01:13,040 --> 00:01:15,960 is incredibly important. So kind of dive into that man. 26 00:01:15,960 --> 00:01:18,440 What gets you into the public speaking space to begin with? 27 00:01:18,440 --> 00:01:20,640 Were you not a good public speaker at the onset? 28 00:01:21,980 --> 00:01:23,460 Yeah, absolutely. Rob's good to be on the show. 29 00:01:23,460 --> 00:01:26,020 And yeah, you're right on that. I actually grew up a really 30 00:01:26,020 --> 00:01:28,620 terrible speaker. The story begins in in Montreal. 31 00:01:28,620 --> 00:01:30,340 That's why I'm born and raised in Canada. 32 00:01:30,700 --> 00:01:33,900 And for those who don't know, Montreal's the city where you 33 00:01:33,900 --> 00:01:36,740 need to know how to speak French, which is a language I I 34 00:01:36,740 --> 00:01:39,660 was in fluent in Rob. So growing up as a kid I 35 00:01:39,660 --> 00:01:42,260 struggled a lot with speaking because whenever I go into a 36 00:01:42,260 --> 00:01:45,540 first grade or a second grade classroom, I'd look at the room 37 00:01:45,540 --> 00:01:50,260 and go Bonjour. And that was my that was my life 38 00:01:50,260 --> 00:01:51,940 growing up. And on top of that, I know we're 39 00:01:51,940 --> 00:01:53,460 on audio. I also have a physical 40 00:01:53,460 --> 00:01:55,420 disability in my left arm that's crooked. 41 00:01:55,740 --> 00:01:58,700 So that caused a lot of anxiety. And then on top of that, you 42 00:01:58,700 --> 00:02:02,820 would think that I studied communication in college. 43 00:02:03,300 --> 00:02:04,900 I actually studied in accounting. 44 00:02:05,290 --> 00:02:07,730 So despite all of those challenges, I still became the 45 00:02:07,730 --> 00:02:10,490 speaker that I am today. And then really quick side note 46 00:02:10,490 --> 00:02:13,490 how Master talk started. While I was in college I did 47 00:02:13,490 --> 00:02:16,050 these nerd competitions called case competitions. 48 00:02:16,250 --> 00:02:18,890 Think of it like professional sports but for nerds 49 00:02:18,890 --> 00:02:20,650 presentations. Competitively. 50 00:02:20,930 --> 00:02:23,650 Did that accidentally got really good at coaching other people 51 00:02:23,650 --> 00:02:25,530 how to speak? Then I thought, hey, should 52 00:02:26,050 --> 00:02:27,490 probably share these tips for free. 53 00:02:27,890 --> 00:02:30,050 And I started making videos. I love it, man. 54 00:02:30,050 --> 00:02:34,580 I feel like people that are not naturally outgoing and how I 55 00:02:34,620 --> 00:02:37,700 really selfconscious about speaking in public, they they 56 00:02:37,700 --> 00:02:41,180 often times just kind of like, you know, shudder that they they 57 00:02:41,180 --> 00:02:42,740 they just drive it down deep inside them. 58 00:02:42,740 --> 00:02:45,020 They don't let that be an issue because they don't ever present 59 00:02:45,020 --> 00:02:46,620 an opportunity where they would need to speak. 60 00:02:46,940 --> 00:02:49,580 But in doing so, they truly shoot themselves in the foot 61 00:02:49,580 --> 00:02:53,130 tremendously. I'm totally with you on that, 62 00:02:53,130 --> 00:02:54,410 right? If you if you have the right 63 00:02:54,410 --> 00:02:57,610 level of preparation and you know exactly what to practice, 64 00:02:57,810 --> 00:02:59,210 you won't shoot yourself in the foot. 65 00:02:59,210 --> 00:03:01,490 It's just a lot of us, Unfortunately, we don't have a 66 00:03:01,490 --> 00:03:03,530 clear structure like with fitness. 67 00:03:04,290 --> 00:03:07,010 It's even if you're getting started with fitness, whether 68 00:03:07,010 --> 00:03:09,570 the goal is weight loss or the goals muscle mass, or whether 69 00:03:09,570 --> 00:03:12,810 the goal is to just be healthier in general, the three steps that 70 00:03:12,810 --> 00:03:15,850 you take are often obvious to the general public. 71 00:03:15,850 --> 00:03:17,210 It's like you don't eat the right things. 72 00:03:17,210 --> 00:03:20,930 Walk a few times a week. And go to a gym or hire a 73 00:03:20,930 --> 00:03:23,170 personal trainer. But those steps are just not as 74 00:03:23,170 --> 00:03:25,290 clear. And calms and communication. 75 00:03:25,290 --> 00:03:27,090 That's what I really want to bring to the space. 76 00:03:27,490 --> 00:03:30,850 Yeah, 100%, man. Did you feel like despite the 77 00:03:31,450 --> 00:03:33,010 the shortcomings in the beginning, there was like a 78 00:03:33,010 --> 00:03:36,370 specific moment where you recognize that, OK, this is 79 00:03:36,370 --> 00:03:39,250 something that I really need to double down on and prooritize, 80 00:03:39,250 --> 00:03:41,570 because otherwise I'm not reaching my full potential. 81 00:03:42,680 --> 00:03:45,640 Yeah, for sure. So for me, in the context of 82 00:03:45,640 --> 00:03:48,960 speaking, there's kind of two facets we can tackle this with. 83 00:03:49,240 --> 00:03:52,400 SO1 facet is like from the point of view of what other people are 84 00:03:52,400 --> 00:03:54,160 doing to coach people on speaking. 85 00:03:54,440 --> 00:03:57,000 And the second one is kind of my own personal improvement. 86 00:03:57,280 --> 00:04:00,400 So the first lens is more the idea of practicality, like and 87 00:04:00,400 --> 00:04:02,440 we're gonna solve that today, obviously on the podcast. 88 00:04:02,800 --> 00:04:06,040 Where a lot of communication tips are very vague so we'll 89 00:04:06,040 --> 00:04:08,160 hear something like picture everyone that are underwear and 90 00:04:08,160 --> 00:04:10,040 you're like, OK, but what if they're all attractive? 91 00:04:10,040 --> 00:04:12,400 Then what do I do like? It doesn't make any sense, like 92 00:04:12,400 --> 00:04:15,280 the tip is not relevant. But then the other piece for 93 00:04:15,280 --> 00:04:17,959 myself, I think what's really helped me is kind of practicing 94 00:04:17,959 --> 00:04:20,920 one thing at a time. Communication is like juggling 95 00:04:20,920 --> 00:04:25,040 18 balls at the same time, Rob. One of those balls is eye 96 00:04:25,040 --> 00:04:28,520 contact when it's body language when it's facial expressions. 97 00:04:28,960 --> 00:04:30,960 And for me, the question has always been. 98 00:04:31,380 --> 00:04:34,020 What are the three easiest balls to juggle? 99 00:04:34,220 --> 00:04:37,140 And with the first one to keep it simple and quick, is the 100 00:04:37,140 --> 00:04:40,020 range of word exercise. Take a word like alphabet and 101 00:04:40,020 --> 00:04:42,180 create a random presentation out of thin air. 102 00:04:42,380 --> 00:04:45,060 Helps you with small talk. And if you can make sense out of 103 00:04:45,060 --> 00:04:47,380 nonsense, you can make sense out of anything. 104 00:04:47,860 --> 00:04:48,740 I love it. I love it. 105 00:04:49,060 --> 00:04:53,180 I feel like apart from speaking into like the masses to a crowd 106 00:04:53,180 --> 00:04:56,700 of any sort, simply being able to speak one-on-one in 107 00:04:56,700 --> 00:05:00,880 communication is is oftentimes underrated but so incredibly 108 00:05:00,880 --> 00:05:02,400 important. Like when I look at all of them, 109 00:05:02,920 --> 00:05:06,960 the monumental leaps and bounds I've made in business or 110 00:05:06,960 --> 00:05:10,560 relationships or anything, it's simply a result of being able to 111 00:05:11,000 --> 00:05:17,040 talk to somebody in a clear way that is not awkward like this, 112 00:05:17,040 --> 00:05:18,680 As simple as that may sound like. 113 00:05:18,680 --> 00:05:20,920 That seems to be a fleeting skill set. 114 00:05:22,240 --> 00:05:25,320 I'm with you and there's a reason for that as well, Rob. 115 00:05:25,320 --> 00:05:29,770 The reason is because. Human beings value optionality 116 00:05:29,770 --> 00:05:32,090 and convenience. So what I mean by that, you 117 00:05:32,090 --> 00:05:34,890 know, 25 years ago, if you wanted to ask somebody on a 118 00:05:34,890 --> 00:05:36,530 date, you don't really have that many options. 119 00:05:36,770 --> 00:05:40,210 You have to kind of get introduced by a friend or more 120 00:05:40,210 --> 00:05:42,610 often than not go up to that person and say, hey, I really 121 00:05:42,610 --> 00:05:44,250 like you, I'd love to take you on a date, right? 122 00:05:44,250 --> 00:05:47,690 You have to really have those conversations because the 123 00:05:47,850 --> 00:05:51,890 options are limited, and I mean options of communication here. 124 00:05:52,310 --> 00:05:55,630 But now today, we have the option of texting someone, 125 00:05:55,750 --> 00:06:00,190 sending them a DM, swiping through a dating app, or meeting 126 00:06:00,190 --> 00:06:01,790 them in person and asking them out. 127 00:06:02,030 --> 00:06:05,430 So it's not that we're losing our edge, which is somewhat 128 00:06:05,430 --> 00:06:08,790 true, but it's more so. The fact that we have more 129 00:06:08,790 --> 00:06:12,710 options to communicate as human beings will always default to 130 00:06:12,710 --> 00:06:15,150 whatever is the most easy and convenient to us, which 131 00:06:15,150 --> 00:06:18,350 naturally just leads us to having less one-on-one time in 132 00:06:18,350 --> 00:06:19,310 practice. In general. 133 00:06:19,750 --> 00:06:22,010 To your point, do you think all of the technological 134 00:06:22,010 --> 00:06:26,290 advancements have resulted in a net gain or net loss in one's 135 00:06:26,290 --> 00:06:30,210 ability to simply communicate effectively face to face? 136 00:06:31,250 --> 00:06:33,530 I've been asked this question before, but I haven't been asked 137 00:06:33,530 --> 00:06:35,090 in the context that you've brought it. 138 00:06:35,090 --> 00:06:38,170 Is it a net gain or a net loss in general? 139 00:06:38,170 --> 00:06:42,170 Very good question. I would say for me, Rob, it's a 140 00:06:42,170 --> 00:06:47,370 net loss, but. Some for some people in society 141 00:06:47,370 --> 00:06:49,170 like you and me, are great examples of this. 142 00:06:49,410 --> 00:06:52,090 It's a massive net positive. So let me explain both of those 143 00:06:52,090 --> 00:06:55,010 nuances. So why is it a net positive for 144 00:06:55,010 --> 00:06:57,400 some of us? The reason is because social 145 00:06:57,400 --> 00:07:00,200 media has a lot of and technology in general has a lot 146 00:07:00,200 --> 00:07:04,720 of positives to conversations and just meeting people that 147 00:07:04,720 --> 00:07:08,200 just didn't exist before. So one example is this podcast 148 00:07:08,200 --> 00:07:11,400 right now where you and me, the statistical likelihood, where do 149 00:07:11,400 --> 00:07:13,160 you live by the way? Side of just country. 150 00:07:13,320 --> 00:07:15,360 I'm in northwest Arkansas, so US. 151 00:07:16,240 --> 00:07:18,760 A Northwest Arkansas. OK, so I go to the US lot, but 152 00:07:18,760 --> 00:07:22,240 I'm never in Arkansas, so the chances of us meeting face to 153 00:07:22,240 --> 00:07:25,200 face without technology is is like none, right? 154 00:07:25,610 --> 00:07:29,130 Whereas because of technology now me and you have a chance to 155 00:07:29,130 --> 00:07:31,050 meet each other. And actually this happened funny 156 00:07:31,050 --> 00:07:34,530 enough, like two months ago I had, I was on a podcast and I 157 00:07:34,530 --> 00:07:36,570 asked him, hey what plans do you have this soon? 158 00:07:36,570 --> 00:07:38,650 He's like, I'm gonna try, he's like you're gonna Toronto for 159 00:07:38,650 --> 00:07:40,210 what? Cuz he lives in like Minnesota. 160 00:07:40,570 --> 00:07:41,690 He's like I'm going for a conference. 161 00:07:41,690 --> 00:07:44,090 And funny enough I was attending the conference as well cuz I 162 00:07:44,090 --> 00:07:46,650 live in Canada. So we met like a week later in 163 00:07:46,650 --> 00:07:48,600 person. That would never would have 164 00:07:48,600 --> 00:07:50,320 happened. Even if we met at the same 165 00:07:50,320 --> 00:07:51,760 conference, we never would have met. 166 00:07:51,760 --> 00:07:54,680 We never would have talked to each other if it wasn't for 167 00:07:54,680 --> 00:07:57,680 technology easing the conversation. 168 00:07:57,680 --> 00:08:01,320 And even during that week I hung out with one of my best friends 169 00:08:01,320 --> 00:08:03,080 and I literally need best friends. 170 00:08:03,320 --> 00:08:05,560 But, and I've known the guy for three years and that was the 171 00:08:05,560 --> 00:08:08,600 first time we ever met in person because he lives in Auckland in 172 00:08:08,600 --> 00:08:11,360 New Zealand. So that whole relationship, I 173 00:08:11,360 --> 00:08:12,960 saw his kids grow up and everything. 174 00:08:13,040 --> 00:08:15,200 It was all online. So what's What's the? 175 00:08:15,200 --> 00:08:19,150 Point here Rob. The point is technology, social 176 00:08:19,150 --> 00:08:22,830 media is a tool. It's just the reason it's a net 177 00:08:22,830 --> 00:08:26,390 negative is most of us are using that tool in the wrong way, but 178 00:08:26,390 --> 00:08:29,270 people like us in the minority are using it in a smart way. 179 00:08:29,430 --> 00:08:31,470 So that's really the key is leverage it correctly. 180 00:08:31,630 --> 00:08:34,110 Yeah, no, I totally agree man. I feel like the people that are 181 00:08:34,110 --> 00:08:38,789 using it simply as a social media outlet to, you know, post 182 00:08:38,830 --> 00:08:42,630 on Instagram and interact in the comments and the Dms, they're 183 00:08:42,630 --> 00:08:46,600 likely the ones not benefiting from it as much as they could. 184 00:08:46,600 --> 00:08:48,040 Where's like this podcast for instance? 185 00:08:48,040 --> 00:08:51,680 I have no doubt that my ability to communicate has, you know, 186 00:08:51,680 --> 00:08:55,240 10X because of the podcast. I mean, I have to bring people 187 00:08:55,240 --> 00:08:58,280 on here, interact with them on a regular basis, ask good 188 00:08:58,280 --> 00:09:00,800 questions, hear what they're saying that have a good 189 00:09:00,800 --> 00:09:04,000 turnaround question to follow up with That those are skill sets I 190 00:09:04,000 --> 00:09:07,960 would not naturally obtain if it were not for this technology. 191 00:09:07,960 --> 00:09:09,960 But for people that aren't podcasting, aren't in the 192 00:09:09,960 --> 00:09:12,870 business space, aren't putting themselves out there to truly 193 00:09:12,870 --> 00:09:16,230 leverage technology, they're likely not getting the benefit 194 00:09:16,230 --> 00:09:18,270 from it. Exactly. 195 00:09:18,310 --> 00:09:21,150 Very well articulated. So talk to me a little bit about 196 00:09:21,150 --> 00:09:24,350 the the step by step man, like if someone's coming to your 197 00:09:24,350 --> 00:09:27,190 platform master talk, they want to improve their speaking. 198 00:09:27,590 --> 00:09:30,230 How do you, like deconstruct that from? 199 00:09:30,230 --> 00:09:32,630 How do you break it into steps? Like what does that road map 200 00:09:32,630 --> 00:09:34,690 look like? For sure, Robert. 201 00:09:34,930 --> 00:09:37,410 So there's like like we were talking about communications, 202 00:09:37,410 --> 00:09:40,170 like juggling 18 balls, right? Body language, storytelling, 203 00:09:40,170 --> 00:09:42,930 facial expressions. So what I want to do today is 204 00:09:42,930 --> 00:09:46,770 kind of focus on what are the three easiest balls to juggle. 205 00:09:46,890 --> 00:09:49,730 Because these are the three things that if you're just doing 206 00:09:49,730 --> 00:09:53,610 on a day-to-day basis and for 30 days 100% you'll see results in 207 00:09:53,610 --> 00:09:55,010 your speaking. And of course there's hundreds 208 00:09:55,010 --> 00:09:57,250 of other videos you can check out on master talk, but these 209 00:09:57,250 --> 00:09:59,730 are the three kind of tidbits you want to implement. 210 00:10:00,010 --> 00:10:03,050 So the first one is the random word exercise. 211 00:10:03,420 --> 00:10:05,940 Pick any word like we talked about before, highlighter, 212 00:10:06,140 --> 00:10:10,660 space, home, and just book 5 minutes in your calendar every 213 00:10:10,660 --> 00:10:15,500 day to do this exercise. 5 * 60 seconds on one word, 60 seconds 214 00:10:15,500 --> 00:10:17,340 on another word, 60 seconds on that word. 215 00:10:17,660 --> 00:10:19,300 And that's how you get better overtime. 216 00:10:19,380 --> 00:10:22,420 That's one. Number two is the question 217 00:10:22,420 --> 00:10:24,900 drill. We get asked questions all the 218 00:10:24,900 --> 00:10:28,940 time in our life, Rob at school, on a podcast, on a sales call 219 00:10:28,940 --> 00:10:32,660 and a job interview. But a lot of us are not ready. 220 00:10:33,170 --> 00:10:35,570 But the questions that life has in store for us. 221 00:10:41,170 --> 00:10:36,730 I remember some. I'll give you an example with 222 00:10:36,730 --> 00:10:38,650 me. Few years ago when I started 223 00:10:38,650 --> 00:10:43,050 guesting on podcasts, I. Guy asked me, hey Brendan, where 224 00:10:43,050 --> 00:10:45,010 does the fear of communication come from? 225 00:10:45,490 --> 00:10:48,050 And I looked at the guy and I said, I don't know, dude, 226 00:10:48,050 --> 00:10:51,130 Florida, NY you tell me. I have no clue. 227 00:10:51,530 --> 00:10:55,330 So because I didn't know the answer, I was always shaking. 228 00:10:55,570 --> 00:10:58,570 So how did I fix this every single day, Robert? 229 00:10:58,570 --> 00:11:01,890 I answered. I asked and answered one 230 00:11:01,890 --> 00:11:04,000 question. But I thought the world would 231 00:11:04,000 --> 00:11:07,400 ask me about my expertise. So one of them was, hey, what 232 00:11:07,400 --> 00:11:08,920 tips do you have for introverts on speaking? 233 00:11:08,920 --> 00:11:11,280 Day 2 is what books do you recommend on communication? 234 00:11:11,280 --> 00:11:14,080 Day three was What's your vision for Master Talk? 235 00:11:14,320 --> 00:11:17,400 Day four is how do you overcome your fear of communication? 236 00:11:17,400 --> 00:11:21,520 But if you do that once a day, Rob, for a year, just for 5 237 00:11:21,520 --> 00:11:26,760 minutes, you'll have answered 365 questions about your 238 00:11:26,760 --> 00:11:28,840 industry and you'll be bulletproof. 239 00:11:29,150 --> 00:11:32,150 That's exercise #2. Ask yourself one question every 240 00:11:32,150 --> 00:11:35,830 day. And finally, #3 is the video 241 00:11:35,830 --> 00:11:37,950 message. So here's what I do to implement 242 00:11:37,950 --> 00:11:39,990 this. I have a Google Calendar that 243 00:11:39,990 --> 00:11:41,390 tells me it's right on my screen. 244 00:11:41,390 --> 00:11:44,150 Right here as we're doing this podcast tells me whose birthday 245 00:11:44,150 --> 00:11:46,230 it is. So for example, today on the day 246 00:11:46,230 --> 00:11:48,310 we're recording this, August 8th, it's one of my best 247 00:11:48,310 --> 00:11:51,230 friend's birthday. So what do I do when I start my 248 00:11:51,230 --> 00:11:54,030 day? I open my phone, open my camera, 249 00:11:54,030 --> 00:11:56,990 I go to Messenger. I put my stupid $12.00 birthday 250 00:11:56,990 --> 00:11:58,510 hat on that I bought from Amazon. 251 00:11:59,030 --> 00:12:01,430 I open my camera and I go, hey, John. 252 00:12:01,430 --> 00:12:02,910 Hey, Richard. Hey, Julia. 253 00:12:03,030 --> 00:12:03,990 Guess his birthday. It is. 254 00:12:03,990 --> 00:12:05,470 It's yours. I hope you have a wonderful day. 255 00:12:05,470 --> 00:12:08,070 I don't really take the video. I don't put any makeup on, and I 256 00:12:08,070 --> 00:12:12,030 just do that probably 150 to 200 * a year. 257 00:12:12,270 --> 00:12:14,550 So if you just do that three to five people you love, I think 258 00:12:14,550 --> 00:12:16,430 you'll get really good at speaking on camera pretty 259 00:12:16,430 --> 00:12:17,670 quickly. Those are my three. 260 00:12:17,990 --> 00:12:19,590 I like that, man. I like that a lot, actually. 261 00:12:19,590 --> 00:12:22,230 I feel like the birthday thing is something cuz like in 262 00:12:22,230 --> 00:12:24,110 Facebook you know, you get notified when it's so and. 263 00:12:24,110 --> 00:12:27,030 So's birthday, everybody jumps into their feed, they don't talk 264 00:12:27,030 --> 00:12:29,310 to them all year long and their birthday comes and you get at 265 00:12:29,310 --> 00:12:32,070 like a Julian happy birthday wishes from people that don't 266 00:12:32,070 --> 00:12:35,470 really care about you at all. So doing it in video format like 267 00:12:35,470 --> 00:12:38,150 that is definitely going the extra mile and I think is much 268 00:12:38,150 --> 00:12:41,520 more memorable. I mean, you explain that so 269 00:12:41,520 --> 00:12:42,360 well. You're so right. 270 00:12:42,360 --> 00:12:44,440 Especially on Facebook. I tell people who's all the 271 00:12:44,440 --> 00:12:47,040 time, mostly like clients, we're not the face. 272 00:12:47,040 --> 00:12:49,560 I don't mention the Facebook part on podcasting, but you're 273 00:12:49,560 --> 00:12:51,040 absolutely right. Where it's like, yeah, like, 274 00:12:51,120 --> 00:12:54,880 Facebook literally tells you whose birthday it is every day. 275 00:12:55,200 --> 00:12:58,280 So even if you haven't seen them in a while and you don't have to 276 00:12:58,280 --> 00:13:00,440 send videos to people you're not comfortable sending it to. 277 00:13:00,440 --> 00:13:03,560 But I think the point is, is like send birthday video 278 00:13:03,560 --> 00:13:06,320 messages to people who are really close to you in your 279 00:13:06,320 --> 00:13:08,630 life. And it's really meaningful to my 280 00:13:08,630 --> 00:13:11,230 friend, cuz you're right, he got those 100 messages today, but 281 00:13:11,230 --> 00:13:13,830 I'm the one with the crazy hat who sent him that video. 282 00:13:13,830 --> 00:13:15,750 So he knows I really care about him, which I do. 283 00:13:15,910 --> 00:13:17,230 And I think that's really the key. 284 00:13:17,830 --> 00:13:20,230 I love it, man. So on step one, kind of 285 00:13:20,310 --> 00:13:22,710 elaborate on that little bit. So you're picking a word, and 286 00:13:22,710 --> 00:13:24,710 then you're simply using that word in multiple different 287 00:13:24,710 --> 00:13:26,750 instances. That's correct. 288 00:13:26,750 --> 00:13:28,470 But let me make it even easier for your audience. 289 00:13:28,470 --> 00:13:30,470 Rob, give me a word. I'll just demonstrate really 290 00:13:30,470 --> 00:13:31,830 fast. Any word? 291 00:13:31,990 --> 00:13:33,810 Nutrition. Nutrition. 292 00:13:33,810 --> 00:13:36,130 Awesome. So Rob did not give me this word 293 00:13:36,130 --> 00:13:37,930 prior to this podcast. For those of you listening, and 294 00:13:37,930 --> 00:13:40,130 I'm gonna create a 62nd presentation with the word 295 00:13:40,410 --> 00:13:43,410 nutrition. You know, Rob, something really 296 00:13:43,410 --> 00:13:46,970 interesting happened to me six months ago, and that part was 297 00:13:46,970 --> 00:13:51,010 around my nutrition. I made a difficult decision to 298 00:13:51,010 --> 00:13:54,610 give up my addiction with black tea. 299 00:13:55,530 --> 00:14:00,040 I used to drink 5, not one. Cuz I couldn't stop after one to 300 00:14:00,040 --> 00:14:05,120 be honest. 5 cups of black tea every single morning and it 301 00:14:05,120 --> 00:14:08,120 would cause me so much stomach pain but I would run through it 302 00:14:08,120 --> 00:14:11,120 because I had such a busy day every day that I needed some 303 00:14:11,120 --> 00:14:13,440 tea. And then one day my mom 304 00:14:13,440 --> 00:14:17,880 accidentally gave me hot water to drink because she just said 305 00:14:17,880 --> 00:14:21,440 hey like have hot water day and I just drank it and I realized 306 00:14:21,640 --> 00:14:24,240 that the taste difference between black tea because I 307 00:14:24,240 --> 00:14:27,300 don't put any sugar. And the hot water that my mom 308 00:14:27,300 --> 00:14:29,260 gave me literally tasted the same. 309 00:14:29,660 --> 00:14:33,180 So I just asked myself for my nutrition, for my help. 310 00:14:33,340 --> 00:14:39,180 What have I swapped out this black tea with hot water, and 311 00:14:39,180 --> 00:14:40,820 I've never looked back ever since. 312 00:14:40,820 --> 00:14:44,340 I haven't had a cup of coffee or a cup of tea in over 8 months 313 00:14:44,340 --> 00:14:46,500 now. And the point that I want to 314 00:14:46,500 --> 00:14:49,860 drive in this, in this lesson in this speech, Rob, is that 315 00:14:49,860 --> 00:14:52,020 nutrition doesn't have to be complicated. 316 00:14:52,700 --> 00:14:56,820 It just needs to be one simple, positive decision that you make 317 00:14:56,820 --> 00:15:00,420 for your health every single week, every month, every 318 00:15:00,420 --> 00:15:02,580 quarter. And if you just keep stacking 319 00:15:02,580 --> 00:15:06,140 these easy wins, eventually you'll have the nutrition of a 320 00:15:06,140 --> 00:15:07,700 superstar. And that's the random word. 321 00:15:07,700 --> 00:15:09,300 Exercise room. I like it, man. 322 00:15:09,300 --> 00:15:10,820 I like it. So black tea messes with your 323 00:15:10,820 --> 00:15:12,820 stomach, huh? It really does. 324 00:15:12,820 --> 00:15:14,820 And not after One Cup, but after five. 325 00:15:14,820 --> 00:15:16,980 Cuz I'm addicted. It gets really messy really 326 00:15:16,980 --> 00:15:20,380 quickly, huh? Is coffee just as bad or just 327 00:15:20,380 --> 00:15:22,320 the tea? Yeah, tea. 328 00:15:22,400 --> 00:15:24,800 Coffee gets me, gives me the jitters because I do 329 00:15:24,800 --> 00:15:26,280 intermittent fasting, so I don't eat. 330 00:15:26,480 --> 00:15:30,640 I don't eat breakfast. So when I tried coffee before, 331 00:15:30,640 --> 00:15:35,000 this is years ago, without, without the, without food. 332 00:15:35,040 --> 00:15:38,000 Oh my God, it just made me jittery like crazy and I hated 333 00:15:38,000 --> 00:15:39,240 it. But now I love my hot water. 334 00:15:39,240 --> 00:15:41,720 I just drink that all day and life is great, huh? 335 00:15:41,720 --> 00:15:44,800 It's interesting. I I had a lot of GI distress and 336 00:15:44,800 --> 00:15:47,320 I thought it was coffee. So I could coffee out for like 3 337 00:15:47,320 --> 00:15:50,600 months, three or four months and then I realized it was the 338 00:15:50,600 --> 00:15:53,240 carbonated drink. So I just I brought coffee back 339 00:15:53,240 --> 00:15:55,000 in with no issues. But the carbonated drinks have 340 00:15:55,000 --> 00:15:56,240 totally removed from my nutrition. 341 00:15:57,560 --> 00:15:59,800 Yeah, coffee isn't necessarily. It's like everything in 342 00:15:59,800 --> 00:16:02,360 moderation. Like most of my My health, my 343 00:16:02,360 --> 00:16:05,760 health junkie is friends. They they use bulletproof coffee 344 00:16:05,760 --> 00:16:08,840 that Dave Asprey makes, and it works out for them pretty well. 345 00:16:08,840 --> 00:16:10,160 They put a little butter and it's all good. 346 00:16:10,710 --> 00:16:13,870 So what I mean, I'm this is a nutrition podcast, you're coming 347 00:16:13,870 --> 00:16:16,070 from a speaking presentation, but you also mentioned 348 00:16:16,070 --> 00:16:18,870 intermittent fasting, so I got to dive into that a little bit. 349 00:16:18,870 --> 00:16:20,990 What What do you want to do? Intermittent fasting? 350 00:16:22,600 --> 00:16:25,680 So this is kind of a, I mean, I hope people take it as a joke. 351 00:16:26,000 --> 00:16:28,560 I mean, I've been practicing invented fasting my whole life. 352 00:16:28,560 --> 00:16:30,480 It's just when I was a kid, it was called We don't Have Money 353 00:16:30,480 --> 00:16:32,400 for Breakfast. Yeah. 354 00:16:32,400 --> 00:16:35,840 But as I got older, I was kind of listening to different health 355 00:16:35,840 --> 00:16:37,960 experts like Dave, I'm not an expert by any means, like you 356 00:16:37,960 --> 00:16:41,080 are, but like, you know, health David Sinclair, like people were 357 00:16:41,080 --> 00:16:43,960 kind of preaching it. And I said, huh, Like, I don't 358 00:16:43,960 --> 00:16:45,400 really like breakfast in general. 359 00:16:45,400 --> 00:16:48,240 So I just started skipping in. And it's worked out really well. 360 00:16:48,240 --> 00:16:50,720 Like just to give you a crazy example today, cuz I'm so busy 361 00:16:50,720 --> 00:16:52,720 today with the calls on the day you're catching me. 362 00:16:52,960 --> 00:16:55,280 It's 4:00 and I still haven't eaten anything. 363 00:16:55,440 --> 00:16:59,320 So I've been intermittent fasting today for like 18 hours, 364 00:16:59,320 --> 00:17:03,080 maybe almost 24 hours. And and honestly, it just works 365 00:17:03,080 --> 00:17:05,800 really well for me. And and I think that's really 366 00:17:05,800 --> 00:17:07,800 the key is you got to do what works for you. 367 00:17:08,000 --> 00:17:10,400 Like, I have people who eat three times a day who are really 368 00:17:10,400 --> 00:17:14,060 healthy people who. Do some people do omad right 369 00:17:14,060 --> 00:17:16,060 which is 1 meal a day which is so tough? 370 00:17:16,300 --> 00:17:19,660 Like I would never, I wouldn't be able to do it but it's worked 371 00:17:19,660 --> 00:17:22,380 out well for me and and it's simple. 372 00:17:22,380 --> 00:17:24,619 Like I don't cook that much because my mother takes care of 373 00:17:24,619 --> 00:17:27,260 a lot of that for me. So for me, it's just like, OK, 374 00:17:27,500 --> 00:17:30,140 eat what your mom gives you, then eat a whole avocado, some 375 00:17:30,140 --> 00:17:32,980 blueberries, do a workout, I mean do the workout, then eat 376 00:17:32,980 --> 00:17:35,420 the fruit and then just eat something else and finish with 377 00:17:35,420 --> 00:17:37,660 the healthy protein bar and just start it again and it it's 378 00:17:37,660 --> 00:17:39,630 worked out. Well, yeah, I think simply 379 00:17:39,630 --> 00:17:43,750 removing decision fatigue is is tremendously, you know, 380 00:17:43,790 --> 00:17:45,510 valuable. And I feel like so many people 381 00:17:45,510 --> 00:17:48,030 get hung up on when they're gonna eat what they're gonna 382 00:17:48,030 --> 00:17:50,750 eat, and that just drains their productivity throughout the day, 383 00:17:51,230 --> 00:17:54,070 like beyond measure. So for me, like, right now I am 384 00:17:54,070 --> 00:17:56,270 doing homemade cuz I'm low enough of my calories where it 385 00:17:56,270 --> 00:17:58,870 makes sense to. But having that one meal prepped 386 00:17:58,870 --> 00:18:00,990 and ready to go takes the guesswork out of it, and my 387 00:18:00,990 --> 00:18:02,910 productivity throughout the remainder of the day is just 388 00:18:02,910 --> 00:18:06,510 heightened significantly. I'm with you like, especially 389 00:18:06,510 --> 00:18:08,390 for lunch when I used to eat heavy. 390 00:18:08,690 --> 00:18:12,410 When I used to have lunch early, yeah, it was it was so hard cuz 391 00:18:12,410 --> 00:18:14,090 I'd be groggy throughout the whole day. 392 00:18:14,370 --> 00:18:16,970 But now I have lunch. But the earliest I have lunch 393 00:18:16,970 --> 00:18:19,010 now is 130. Today I'm gonna have it at like 394 00:18:19,410 --> 00:18:23,210 4 thirty 5:00-ish. And and I've just been super 395 00:18:23,210 --> 00:18:25,090 productive all day. So yeah, works really well. 396 00:18:25,330 --> 00:18:27,770 I love it man. And what was the 2nd? 397 00:18:27,770 --> 00:18:29,930 So the first one was picking that word, making a short 398 00:18:30,290 --> 00:18:32,730 presentation with that word. The second one again, was one. 399 00:18:33,720 --> 00:18:35,040 Yeah, of course. So the second one is the 400 00:18:35,040 --> 00:18:37,400 question drill. So the way we practice is very 401 00:18:37,400 --> 00:18:39,280 simple. We're doing it right now 402 00:18:39,280 --> 00:18:42,960 indirectly where you're asking me questions about my expertise 403 00:18:42,960 --> 00:18:45,160 or life in general and I'm answering them. 404 00:18:45,400 --> 00:18:47,480 So for those of you who are listening on this podcast and 405 00:18:47,480 --> 00:18:49,080 you're asking yourself, well Brian, I don't guess it on 406 00:18:49,080 --> 00:18:51,750 podcast, you don't need to. So for you, it might be like a 407 00:18:51,750 --> 00:18:54,270 job interview. For you listening to the pod, it 408 00:18:54,270 --> 00:18:57,310 might be OK You're interviewing for something next week. 409 00:18:57,510 --> 00:18:59,510 Make a list of all the questions you get asked. 410 00:18:59,750 --> 00:19:02,830 Maybe it's an industry panel that you're going to be on this 411 00:19:02,830 --> 00:19:04,990 year and they're gonna ask you a bunch of questions about your 412 00:19:04,990 --> 00:19:07,190 industry. So go on YouTube, see what 413 00:19:07,190 --> 00:19:09,150 people are asking in your your industry. 414 00:19:09,150 --> 00:19:12,310 Write those questions down and that becomes your question drill 415 00:19:12,310 --> 00:19:15,030 practice every day. Or maybe it's just in a company 416 00:19:15,030 --> 00:19:17,790 you're working and somebody's asking you about your status 417 00:19:17,790 --> 00:19:19,350 update. How are you answering the status 418 00:19:19,350 --> 00:19:21,630 update questions? Most of them are really bad, 419 00:19:21,630 --> 00:19:23,910 they just kind of ramble. Instead of going okay, ace, 420 00:19:24,190 --> 00:19:27,510 acknowledge, count the number of updates, I have 3 updates and do 421 00:19:27,510 --> 00:19:29,950 you have any feedback for me. So notice how that's a lot more 422 00:19:29,950 --> 00:19:32,670 structured as a response and that's how you get better at the 423 00:19:32,670 --> 00:19:34,750 question drill day and day. I love it. 424 00:19:35,110 --> 00:19:38,550 Do you use any types of productivity apps or like daily 425 00:19:38,550 --> 00:19:40,470 journal prompts or something like that? 426 00:19:41,710 --> 00:19:44,070 Yes and no. So I don't, I don't like using 427 00:19:44,070 --> 00:19:46,510 like official apps. Like a notion like I'm not a 428 00:19:46,510 --> 00:19:49,550 notion junkie. I I don't use like specific 429 00:19:49,550 --> 00:19:52,030 productivity apps. But I do think do a couple of 430 00:19:52,030 --> 00:19:54,470 things that are easy for me to do to stay productive. 431 00:19:54,830 --> 00:19:57,510 I'll give you a couple. I have actually a lot of junk, 432 00:19:57,510 --> 00:19:59,470 junk tools. So I'll like hacks. 433 00:19:59,630 --> 00:20:01,470 So I'll let you kind of pick from your favorites, but I'll 434 00:20:01,470 --> 00:20:02,630 give you kind of my favorite three. 435 00:20:02,630 --> 00:20:04,510 OK. So my favorite three is number. 436 00:20:04,510 --> 00:20:06,870 One, I have a little virtual sticky note. 437 00:20:06,910 --> 00:20:11,160 I don't like physical ones. Where I write down my top three 438 00:20:11,160 --> 00:20:13,840 to five priorities in any given moment of my life. 439 00:20:14,200 --> 00:20:16,880 So one of those priors could be closed a bunch of deals this 440 00:20:16,880 --> 00:20:20,200 week, cuz this this week is like I have like 20 sales calls. 441 00:20:20,400 --> 00:20:23,570 So it's like crushing those sales calls and and I'm listing 442 00:20:23,570 --> 00:20:26,370 out those priorities as I'm killing them I'm replacing them 443 00:20:26,370 --> 00:20:28,850 in the virtual sticky note that's on my laptop. 444 00:20:29,050 --> 00:20:32,370 So I so I'm always keep staying productive and I know what to do 445 00:20:32,370 --> 00:20:34,250 next. Where a lot is a lot of us are 446 00:20:34,250 --> 00:20:37,050 stuck in like a loop sometimes where we don't know what the 447 00:20:37,050 --> 00:20:39,370 next right thing is for us cuz we didn't give it thought. 448 00:20:39,730 --> 00:20:41,090 So that's made me a lot more efficient. 449 00:20:41,090 --> 00:20:45,450 That's one. #2 is a lot of my documentation, even note taking. 450 00:20:45,450 --> 00:20:49,130 When I'm I'm the listener of a podcast, I just use Google 451 00:20:49,130 --> 00:20:51,810 Notes, nothing complicated, where I'll have a title for 452 00:20:51,810 --> 00:20:53,890 every episode I listen to. So since I'm listening to this 453 00:20:53,890 --> 00:20:57,210 podcast, I'll write the guest's name as the title of the note, 454 00:20:57,490 --> 00:21:00,210 and I'll put in parentheses Keto Savage Podcast. 455 00:21:00,490 --> 00:21:03,090 So I'm kind of like a Cyborg. If somebody asks me a question 456 00:21:03,090 --> 00:21:05,890 about a podcast I listen to, I can quickly look up the notes 457 00:21:06,440 --> 00:21:09,200 and I can pull up all the takeaways and those notes are 458 00:21:09,200 --> 00:21:12,360 sorted in my general notes. And then the bottom is always 459 00:21:12,360 --> 00:21:14,960 key action items like what are the three things that I'm 460 00:21:14,960 --> 00:21:17,040 implementing from this podcast. So I'm. 461 00:21:17,040 --> 00:21:19,520 I never forget that's the second hack. 462 00:21:20,240 --> 00:21:22,760 The third hack it's which is more money related. 463 00:21:23,040 --> 00:21:25,520 I've I have a notepad. You can do this with any number 464 00:21:25,840 --> 00:21:29,000 called I I use how to spend the next 100,000. 465 00:21:29,000 --> 00:21:31,320 But for you listening, it could be the next 10,000, the next 466 00:21:31,320 --> 00:21:35,300 million, the next 50,000 and you have a list of what you're going 467 00:21:35,300 --> 00:21:38,980 to spend your money on in order. And what I found really useful 468 00:21:38,980 --> 00:21:42,620 about this, Robert, is a lot of us, we use emotion to buy 469 00:21:42,620 --> 00:21:44,580 things. And a lot of us are kind of have 470 00:21:44,580 --> 00:21:48,500 a disease around that where we go to a shopping or we do, we go 471 00:21:48,500 --> 00:21:51,260 to a grocery store and we just buy kind of unnecessary things. 472 00:21:51,540 --> 00:21:56,410 Whereas this notepad has allowed me to be very unemotional about 473 00:21:56,410 --> 00:21:58,370 the decisions I'm making with my money. 474 00:21:58,370 --> 00:22:02,210 OK, what am I spending on next? OK, what is more important, this 475 00:22:02,370 --> 00:22:06,490 fitness coaching program or this media production contract that I 476 00:22:06,490 --> 00:22:09,730 need for Instagram reels? So now I'm tackling it from an 477 00:22:09,730 --> 00:22:12,370 objective perspective, and they're both important 478 00:22:12,370 --> 00:22:15,410 priorities, but I'm ranking them by order of what's most 479 00:22:15,410 --> 00:22:17,010 important. I think a lot of people don't do 480 00:22:17,010 --> 00:22:18,610 that exercise and it really helped me. 481 00:22:18,810 --> 00:22:21,010 Those are three main hacks. And you just doing that third 482 00:22:21,010 --> 00:22:22,610 one like in a Google Doc as well. 483 00:22:23,530 --> 00:22:26,130 This would be on a Google Keep as well and I'm happy to share 484 00:22:26,130 --> 00:22:28,170 it with your audience. If people want a screenshot of 485 00:22:28,170 --> 00:22:30,370 it, I'm pretty open to sharing what's on mine. 486 00:22:30,650 --> 00:22:32,770 But I I mean I could read off a couple if you want. 487 00:22:32,770 --> 00:22:35,610 It says like, you know what is that? 488 00:22:35,610 --> 00:22:37,530 I'm opening it up right now. What do I have here? 489 00:22:37,530 --> 00:22:40,450 It says like invest in my environment. 490 00:22:40,450 --> 00:22:42,890 This is actually one of my bad habits where I'm really good at 491 00:22:42,890 --> 00:22:46,850 investing let's say 1520 grand and production on videos. 492 00:22:47,050 --> 00:22:50,050 But I won't spend a grand or two on like a really nice bed. 493 00:22:50,050 --> 00:22:52,330 So I've been sleeping on the same match as the past 10 years 494 00:22:52,330 --> 00:22:54,610 which I'm fixing. Next weekend I'm getting a new 495 00:22:54,610 --> 00:22:58,010 mattress, like a new laptop dentist appointment. 496 00:22:58,130 --> 00:23:01,250 Getting I've never bought a massage before, like it's freaks 497 00:23:01,250 --> 00:23:03,290 me out cuz I come from such a poor family. 498 00:23:03,490 --> 00:23:05,170 Why would I spend 100 bucks on a massage? 499 00:23:05,490 --> 00:23:08,010 Like it sounds nuts to me, so I know this is like really stupid 500 00:23:08,010 --> 00:23:10,890 things, but it kind of gives you an idea of of what to spend your 501 00:23:10,890 --> 00:23:12,730 money on. No, I like them and I feel like 502 00:23:12,730 --> 00:23:14,450 having. Like having something tangible 503 00:23:14,450 --> 00:23:17,610 like that, where people can look at a list of action items that 504 00:23:17,610 --> 00:23:20,530 are prioritized. It puts things in perspective so 505 00:23:20,530 --> 00:23:23,130 they're less likely to just buy something frivolous if it's not 506 00:23:23,130 --> 00:23:25,530 really needed. Exactly. 507 00:23:26,250 --> 00:23:28,370 So what about, let's talk about businessman. 508 00:23:28,370 --> 00:23:31,890 So you you come from a poor family as you mentioned and then 509 00:23:31,890 --> 00:23:36,570 you've decided to make your mark in the in the public speaking 510 00:23:36,690 --> 00:23:39,930 genre and are you bringing people on to teach them how to 511 00:23:39,930 --> 00:23:41,450 speak and that's kind of like these. 512 00:23:41,880 --> 00:23:44,280 The sales that you're making is basically one-on-one coaching to 513 00:23:44,280 --> 00:23:46,720 improve speakership or how is that structured? 514 00:23:47,560 --> 00:23:49,480 Yeah, for sure Robert. So. 515 00:23:49,480 --> 00:23:52,960 So the program is I'm coaching a lot of execs. 516 00:23:53,040 --> 00:23:55,680 So actually what ended up happening, funny enough in the 517 00:23:55,680 --> 00:23:58,360 business is a lot of my clients ended up being like of South 518 00:23:58,360 --> 00:24:00,200 Asian descent, like people in my. 519 00:24:00,200 --> 00:24:03,360 Community who are often like execs because they're I'm the. 520 00:24:03,360 --> 00:24:06,080 Only person they trust. So the sales call is a lot 521 00:24:06,080 --> 00:24:08,400 smoother. But basically the idea is I'm 522 00:24:08,400 --> 00:24:11,320 coaching them on getting rid of their ums and ahs. 523 00:24:11,640 --> 00:24:14,640 They send me videos during the week and I have them like do eye 524 00:24:14,640 --> 00:24:18,800 contact better on video and they're speaking smile more, not 525 00:24:18,800 --> 00:24:22,560 do this when they're talking and improve the pacing of their 526 00:24:22,560 --> 00:24:24,120 message. So that's really what I'm 527 00:24:24,120 --> 00:24:26,960 focused on with my I. Would say 90% of my clients are 528 00:24:26,960 --> 00:24:28,960 immigrants. So they're Chinese, they're 529 00:24:29,320 --> 00:24:32,830 Indians, they're Jewish. So those are the, those are the 530 00:24:32,830 --> 00:24:36,190 people that were were working on the program and I would say 90% 531 00:24:36,190 --> 00:24:37,910 of my revenue is coaching. You got it. 532 00:24:38,350 --> 00:24:40,470 Very cool, very cool. What do you think the biggest 533 00:24:40,910 --> 00:24:43,870 common denominator is with regards to people that are 534 00:24:43,870 --> 00:24:45,510 having issues with public speaking? 535 00:24:47,230 --> 00:24:48,630 So there's kind of two perspectives. 536 00:24:48,630 --> 00:24:51,230 One is from the client perspective and one is from the 537 00:24:52,030 --> 00:24:53,950 the just general perspectives. Let's tackle both. 538 00:24:53,950 --> 00:24:56,510 So it's valuable for everybody. Client perspectives really 539 00:24:56,510 --> 00:24:58,190 simple. There's a great saying on this 540 00:24:58,510 --> 00:25:02,970 from a wise friend of mine. He says that you information 541 00:25:02,970 --> 00:25:05,170 should be free, but implementation should be the 542 00:25:05,170 --> 00:25:06,490 fee. So what does he mean by that? 543 00:25:06,770 --> 00:25:09,730 He means like everything I share on the podcast or on YouTube, 544 00:25:09,810 --> 00:25:12,250 I'll always give away for free cuz it's gonna cuz at the end of 545 00:25:12,250 --> 00:25:15,210 the day there's gonna be a large percentage of people who just 546 00:25:15,210 --> 00:25:18,170 can't afford a coach. So for those people, the advice 547 00:25:18,170 --> 00:25:21,730 becomes the challenge for them is to just get them to take 548 00:25:21,730 --> 00:25:24,630 action. So what a lot of clients do on 549 00:25:24,630 --> 00:25:27,150 the same vein is they'll just pay the for the accountability. 550 00:25:27,150 --> 00:25:30,030 Kind of like in fitness where if you have a personal trainer, 551 00:25:30,030 --> 00:25:32,590 Gary Vee talks a lot about this. Or if you have a personal 552 00:25:32,590 --> 00:25:34,470 trainer, you don't have a choice. 553 00:25:34,470 --> 00:25:36,830 Like if they're at, if they're there at 6:00 AM and they're 554 00:25:36,830 --> 00:25:39,950 waiting for you, there's no debate around, hey, should I get 555 00:25:39,950 --> 00:25:41,630 up this morning? It's like, no, like a human 556 00:25:41,630 --> 00:25:43,590 being woke up that morning to be there. 557 00:25:43,790 --> 00:25:46,270 Like you have to show up. So it removes the decision 558 00:25:46,270 --> 00:25:48,390 fatigue to your, to use your words there. 559 00:25:48,820 --> 00:25:51,660 So that's the benefit of of hiring a communication coach is 560 00:25:51,700 --> 00:25:54,300 like, I do that like work for them so they're forced to get 561 00:25:54,300 --> 00:25:56,180 results. But for people who can't afford 562 00:25:56,180 --> 00:25:59,100 a coach though, Rob, what I would say is the biggest 563 00:25:59,100 --> 00:26:02,900 challenge for them is motivation in the sense that a lot of 564 00:26:02,900 --> 00:26:04,580 people think it's fear. I disagree. 565 00:26:04,580 --> 00:26:07,900 There's a lot of things in our life that we were scared of that 566 00:26:07,900 --> 00:26:10,660 we did anyways. Why did we ask that girl or that 567 00:26:10,660 --> 00:26:12,260 guy on a date? Because. 568 00:26:12,260 --> 00:26:15,020 Not because we weren't scared, but because the fear of being 569 00:26:15,020 --> 00:26:19,150 alone exceeds the fear of asking somebody on a date when we get 570 00:26:19,150 --> 00:26:21,030 old enough. Anyways, same thing with the 571 00:26:21,030 --> 00:26:22,790 job. Was I scared to apply for my 572 00:26:22,790 --> 00:26:26,230 first job 578 years ago? Absolutely. 573 00:26:26,950 --> 00:26:30,150 But why did I not let that get in the way of my success? 574 00:26:30,590 --> 00:26:32,630 Because my fear of being broke was way higher. 575 00:26:32,790 --> 00:26:34,670 So what? I encourage people to reflect on 576 00:26:34,670 --> 00:26:36,710 Rob. Is that the exercises are easy I 577 00:26:36,710 --> 00:26:38,750 just gave him. Send a video message every day. 578 00:26:38,950 --> 00:26:41,070 Answer a question about your expertise every day. 579 00:26:41,230 --> 00:26:43,270 Do the random word exercise a few times a day. 580 00:26:43,430 --> 00:26:47,310 But the way you do the exercise is 1 by booking 15 minutes in 581 00:26:47,310 --> 00:26:49,590 your calendar every day automatically for the rest of 582 00:26:49,590 --> 00:26:52,230 the year to do this. And then the other piece is 583 00:26:52,230 --> 00:26:54,950 creating a more motivation to actually get the job done. 584 00:26:55,150 --> 00:26:56,710 Which goes back to this question. 585 00:26:57,030 --> 00:27:00,090 How would your life change if you were an exceptional 586 00:27:00,090 --> 00:27:02,050 communicator? Start to reflect on that 587 00:27:02,050 --> 00:27:04,770 question and the answer will force you to take action. 588 00:27:05,570 --> 00:27:07,930 I love it. What genre of communication do 589 00:27:07,930 --> 00:27:11,890 you feel like you excel at most? Like more so one-on-one face to 590 00:27:11,890 --> 00:27:15,930 face or in front of a crowd on the stage or through video 591 00:27:15,930 --> 00:27:17,570 presentations? Like, where do you feel like 592 00:27:17,570 --> 00:27:21,530 that's your strong suit out of all of the genres? 593 00:27:22,090 --> 00:27:23,410 I'm. Decent at most of them. 594 00:27:23,410 --> 00:27:25,890 But if I had to say the one where I think I'm the best at 595 00:27:26,570 --> 00:27:29,650 specifically virtual interactive workshops. 596 00:27:29,850 --> 00:27:33,130 There's a lot of professional speakers who are actually really 597 00:27:33,130 --> 00:27:35,570 bad at that. Where they're they'll be really 598 00:27:35,570 --> 00:27:37,770 good in person. But when they're doing like a 599 00:27:37,770 --> 00:27:40,130 webinar, let's say like we're on a zoom call right now where 600 00:27:40,130 --> 00:27:41,890 there's like 100 people on the zoom call and you're 601 00:27:41,890 --> 00:27:45,010 facilitating like a workshop experience for them. 602 00:27:45,210 --> 00:27:48,930 I think that's the one I'm I'm that's the vertical that that 603 00:27:48,930 --> 00:27:51,650 actually that makes up most of the business for me and where 604 00:27:51,650 --> 00:27:53,690 where I feel I I have the strongest suited. 605 00:27:54,220 --> 00:27:58,220 What do you think it is about your format with the virtual 606 00:27:58,700 --> 00:28:01,060 webinars that is better than the others out there? 607 00:28:01,060 --> 00:28:03,180 Like what is it that you're doing to keep people engaged in 608 00:28:03,180 --> 00:28:06,340 a digital format like that Fascinating follow up there's 609 00:28:06,420 --> 00:28:09,020 there's a lot of nuances. We get into this conversation. 610 00:28:09,020 --> 00:28:12,140 I'll give you a few. So one is engaging with the chat 611 00:28:12,140 --> 00:28:15,460 and when I'm engaging with the chat, I don't just mean hey 612 00:28:15,460 --> 00:28:18,660 guys, write down where you're from, which is a good question 613 00:28:18,660 --> 00:28:20,180 that I asked. But. 614 00:28:20,180 --> 00:28:21,540 And then they kind of just move on. 615 00:28:22,210 --> 00:28:24,090 So, OK, nice. Minnesota. 616 00:28:24,090 --> 00:28:25,970 I see Chicago and they'll call it 2. 617 00:28:26,090 --> 00:28:28,330 That's not the way I do it. Unless there's like 200 people 618 00:28:28,330 --> 00:28:30,130 in the call. But there's like 50 or less. 619 00:28:30,450 --> 00:28:33,050 Literally, as people are typing in the chat, I'll say something 620 00:28:33,050 --> 00:28:35,890 like, hey, by the way, team, I've always found that speaking 621 00:28:35,970 --> 00:28:38,250 out somebody's name, making a mistake is always better than 622 00:28:38,250 --> 00:28:39,770 not trying at all. So it's a joke. 623 00:28:39,770 --> 00:28:42,050 People laugh. And then I go, OK Laura says 624 00:28:42,050 --> 00:28:44,290 she's from Wisconsin. Thanks for being here, Laura. 625 00:28:44,410 --> 00:28:47,690 John is from Turkey. Wow, you're from Istanbul. 626 00:28:47,690 --> 00:28:49,050 Thanks for being here. So I'm not. 627 00:28:49,050 --> 00:28:52,850 I'm calling out their name and I'm reacting emotionally to the 628 00:28:52,850 --> 00:28:56,890 response, so it feels like I'm talking to them directly. 629 00:28:57,130 --> 00:28:59,890 That's one piece. The second piece is my energies 630 00:28:59,890 --> 00:29:02,770 off the charts. And even in this example, people 631 00:29:02,770 --> 00:29:06,370 can feel my enthusiasm. But what people don't know is 632 00:29:06,370 --> 00:29:08,330 that I can't even see you on this student call. 633 00:29:08,330 --> 00:29:10,750 Like, it's literally like, you don't see my face. 634 00:29:10,790 --> 00:29:14,150 I don't see your face, but I'm speaking to you with the energy 635 00:29:14,150 --> 00:29:16,230 as if, man, I've known robber for like 10 years. 636 00:29:16,230 --> 00:29:17,310 We've been buddies since high school. 637 00:29:17,310 --> 00:29:21,830 Like, that's the frame that I take whenever I'm on a podcast 638 00:29:21,830 --> 00:29:24,950 or I'm giving a workshop. And I think people feel that 639 00:29:24,950 --> 00:29:26,950 rapport. They feel that relatability. 640 00:29:27,190 --> 00:29:29,430 The third thing that I do, that's that I haven't seen a lot 641 00:29:29,430 --> 00:29:30,950 of. Speakers do that. 642 00:29:30,950 --> 00:29:35,240 I do pretty well is getting people to talk in a way that's 643 00:29:35,240 --> 00:29:37,680 efficient and effective without being awkward. 644 00:29:37,920 --> 00:29:40,600 So a lot of people they do mistakenly in a zoom called 645 00:29:40,600 --> 00:29:45,080 let's say 75 people or even 25 people, they'll say OK guys, and 646 00:29:45,080 --> 00:29:47,400 it's like not clean in the transition. 647 00:29:47,880 --> 00:29:50,160 Hey, like I just want a couple of thoughts from the group. 648 00:29:50,160 --> 00:29:52,840 Does anyone want to share? So that's a really bad way of 649 00:29:52,840 --> 00:29:54,880 approaching it. And the reason is because now a 650 00:29:54,880 --> 00:29:57,550 couple of people are gonna UN mic, the introverts are gonna 651 00:29:57,550 --> 00:30:00,110 feel uncomfortable, they won't want to speak and people are 652 00:30:00,110 --> 00:30:02,070 gonna talk over each other, which is gonna create a lot of 653 00:30:02,070 --> 00:30:05,550 tension in the group. So for me instead what I do is I 654 00:30:05,550 --> 00:30:08,830 go type in the chat something they'll type and then like an 655 00:30:08,830 --> 00:30:11,790 like a question like, hey, how would your life be better If 656 00:30:11,790 --> 00:30:15,710 you're a great speaker and the best shares, I'll mention them. 657 00:30:15,710 --> 00:30:18,030 I'll say, hey Matt, I really loved your share on xx. 658 00:30:18,230 --> 00:30:20,430 Do you mind unmiching for 30 seconds and sharing your 659 00:30:20,430 --> 00:30:22,390 thoughts with your group? Would love to hear from you. 660 00:30:22,390 --> 00:30:27,610 And then I'll pause and 80% of the time, let's say 5050% of the 661 00:30:27,610 --> 00:30:29,810 time, the person will unmiking. Well thanks Brendan, they'll 662 00:30:29,810 --> 00:30:31,570 start talking. So now no one's being 663 00:30:31,570 --> 00:30:34,730 interrupted. And the other 50% if they don't 664 00:30:34,730 --> 00:30:36,890 unmike because they might be in the bathroom right or something. 665 00:30:37,170 --> 00:30:40,530 I I I do a really cute thing where I say, hey, I always like 666 00:30:40,530 --> 00:30:44,130 to get 5 saying 54321. No worries Matt, let's go to the 667 00:30:44,130 --> 00:30:45,530 next person. Hey John, I really liked your 668 00:30:45,530 --> 00:30:48,410 share in the chatter on X and after the second or third 669 00:30:48,410 --> 00:30:50,530 they'll unmike. Those are the three main things 670 00:30:50,530 --> 00:30:52,840 that I think is unique to me. Did that make sense? 671 00:30:52,880 --> 00:30:54,480 I kind of. I kind of went a little too deep 672 00:30:54,480 --> 00:30:56,120 there, but. It makes total sense, man. 673 00:30:56,120 --> 00:30:59,160 Like the whole, you know, OpenTable let anybody jump in, 674 00:30:59,200 --> 00:31:01,000 never works. That's why like when you witness 675 00:31:01,000 --> 00:31:03,000 an accident or like a head on collision or something, you have 676 00:31:03,000 --> 00:31:05,680 to like literally point to somebody and say hey you, you're 677 00:31:05,680 --> 00:31:07,760 dialing 911. Otherwise, if you just say, hey 678 00:31:07,760 --> 00:31:09,440 somebody down 911, nobody does anything. 679 00:31:10,720 --> 00:31:13,760 I love that analogy. Very, very, very good point. 680 00:31:13,880 --> 00:31:16,080 I think I might use that, actually, yeah, I might steal 681 00:31:16,080 --> 00:31:18,320 that from you. No for man, it's all yours when 682 00:31:18,320 --> 00:31:23,160 it comes to platforms. Is Zoom your preferred platform 683 00:31:23,160 --> 00:31:26,400 for these webinars? Is that the format you like to 684 00:31:26,400 --> 00:31:28,200 use or is it like a better software that you use? 685 00:31:28,880 --> 00:31:31,160 Yeah, I wouldn't overthink the software too much. 686 00:31:31,200 --> 00:31:34,280 I just like Zoom because that's what most people are on these 687 00:31:34,280 --> 00:31:37,560 days. Yeah, one thing I will add just 688 00:31:37,560 --> 00:31:39,280 for the because you asked the question. 689 00:31:39,780 --> 00:31:43,220 I like Zoom a lot better than Microsoft Teams, and I'll 690 00:31:43,220 --> 00:31:45,780 explain why. Because for some reason, I don't 691 00:31:45,780 --> 00:31:47,420 know why, teams doesn't fix this bug. 692 00:31:47,420 --> 00:31:50,420 Like I had to deliver a keynote to a I mean not a keynote, but 693 00:31:50,820 --> 00:31:54,060 an interactive workshop to their to a senior leadership team. 694 00:31:54,500 --> 00:31:57,140 Well, is this like a month ago I think when I was on vacay 695 00:31:57,380 --> 00:32:00,900 vacation and I had to use teams because that's their internal 696 00:32:00,900 --> 00:32:02,780 platform, which I'm fine with, I can use it. 697 00:32:03,020 --> 00:32:05,900 But the problem with teams is when you share your slides, they 698 00:32:05,900 --> 00:32:08,950 don't see your face anymore, whereas when you're on zoom you 699 00:32:08,950 --> 00:32:10,710 can see. The slides being shared and you 700 00:32:10,710 --> 00:32:14,030 see me on the camera as well and that's just a lot more useful. 701 00:32:14,030 --> 00:32:16,870 So I definitely prefer Zoom personally, but I can live with 702 00:32:16,870 --> 00:32:18,430 teams. But if I had to pick zoom for 703 00:32:18,430 --> 00:32:20,470 sure. When it comes to slides, I was 704 00:32:20,550 --> 00:32:22,670 talking about like in person presentations on a stage. 705 00:32:22,670 --> 00:32:26,070 So like I do a lot of those at conferences and most the 706 00:32:26,070 --> 00:32:28,910 speakers have a slide deck. Do you feel like, I mean, it 707 00:32:28,910 --> 00:32:31,070 really kind of just depends on the presentation if there's not 708 00:32:31,070 --> 00:32:33,190 a, you know, graphs and charts and whatnot, but I feel like a 709 00:32:33,190 --> 00:32:36,300 lot of people. Leans so heavily on slides that 710 00:32:36,300 --> 00:32:39,180 people just like the audience just checks out, you know, they 711 00:32:39,220 --> 00:32:41,580 take pictures of the slides, but they kind of disregard what the 712 00:32:41,580 --> 00:32:43,460 person's actually saying, especially if they're just 713 00:32:43,460 --> 00:32:45,340 monotonously reading from the slides. 714 00:32:45,660 --> 00:32:48,820 So when it comes to slides, what's your stance on that? 715 00:32:48,820 --> 00:32:52,420 Like do you have like a general rule of thumb as hey you slides 716 00:32:52,420 --> 00:32:53,900 in this scenario but not in this scenario. 717 00:32:54,980 --> 00:32:56,140 For sure. For sure, Robert. 718 00:32:56,140 --> 00:32:59,620 So I'm in the camp of I'm a big fan of slides. 719 00:33:00,060 --> 00:33:02,460 Because it gives people an opportunity to review your deck 720 00:33:02,460 --> 00:33:04,540 or your presentation after the keynote is over. 721 00:33:04,820 --> 00:33:07,100 But the last point that you mentioned, which is very key 722 00:33:07,100 --> 00:33:10,220 that's worth highlighting is it's kind of like social media 723 00:33:10,220 --> 00:33:12,020 and tech that we were talking about before. 724 00:33:12,180 --> 00:33:15,380 It's not that social media and technology is bad, it's just 725 00:33:15,380 --> 00:33:17,460 we're leveraging the tool in the wrong way. 726 00:33:17,740 --> 00:33:20,300 But I would make the same argument in the context of 727 00:33:20,300 --> 00:33:22,060 PowerPoint presentations as well. 728 00:33:22,700 --> 00:33:24,860 The tool. Is a good one, but we're using 729 00:33:24,860 --> 00:33:28,020 it incorrectly and the example you gave is the perfect one. 730 00:33:28,630 --> 00:33:32,830 People reading off slides. I mean, that's heresy in my 731 00:33:32,830 --> 00:33:34,350 coaching ecosystem. Why are you? 732 00:33:34,350 --> 00:33:36,590 Reading off slides, there's really no point to that. 733 00:33:37,030 --> 00:33:40,430 So instead what you wanna do is you wanna use slides for what 734 00:33:40,430 --> 00:33:42,830 it's used, which is the main purpose. 735 00:33:43,220 --> 00:33:46,260 To present key ideas, like what's the main take away that 736 00:33:46,260 --> 00:33:49,060 you highlight in a slide, but also more importantly, to tell 737 00:33:49,060 --> 00:33:51,620 your story. Like I think like when I do my 738 00:33:51,620 --> 00:33:54,900 keynotes and people can watch me do this, I do a free workshop 739 00:33:54,900 --> 00:33:57,060 that we'll talk about at the end of this where people will just 740 00:33:57,060 --> 00:33:59,660 come for free on Zoom and just watch me facilitate everything 741 00:33:59,660 --> 00:34:02,780 we talked about today for free. But basically the idea is when I 742 00:34:02,780 --> 00:34:06,190 start that webinar. Which is more of a workshop, 743 00:34:06,190 --> 00:34:07,910 actually, because because I'm talking to people. 744 00:34:07,910 --> 00:34:10,830 But the the idea is my personal story. 745 00:34:10,830 --> 00:34:13,790 You have a bunch of images. You have a picture of me as a 746 00:34:13,790 --> 00:34:16,590 three-year old kid in front of my like I'm standing on top my 747 00:34:16,590 --> 00:34:19,190 uncle's car and I make a joke about how I pretended to be a 748 00:34:19,190 --> 00:34:20,949 superhero. Look, it's this is a lot more 749 00:34:20,949 --> 00:34:24,590 powerful when you see little Brandon on the car or when you 750 00:34:24,590 --> 00:34:27,190 have a picture with me and my sister, or the picture of me and 751 00:34:27,190 --> 00:34:29,870 my broken arm might have surged you when I was a kid on my left 752 00:34:29,870 --> 00:34:31,150 arm. Because it's a it's crooked. 753 00:34:31,150 --> 00:34:34,030 It's so crooked today. So I have physical disability 754 00:34:34,030 --> 00:34:36,260 there. But there's the picture of me 755 00:34:36,260 --> 00:34:38,980 with my cast when I'm five years old, like it's just a lot more 756 00:34:38,980 --> 00:34:41,980 poignant. So I think to summarize this 757 00:34:42,020 --> 00:34:45,300 this kind of long winded answer here, PowerPoint Carry 758 00:34:45,540 --> 00:34:49,139 PowerPoints are a tool that you need to leverage effectively and 759 00:34:49,139 --> 00:34:51,739 the best way to leverage them effectively is to use them more 760 00:34:51,739 --> 00:34:53,860 for images rather than text in general. 761 00:34:54,139 --> 00:34:56,699 Totally agree. I always try and avoid much tech 762 00:34:56,699 --> 00:34:57,980 or much. Yeah, much text. 763 00:34:57,980 --> 00:35:01,300 It's all visuals and I just like it prompts me I can't. 764 00:35:01,300 --> 00:35:03,140 When I'm presenting I can see the visual. 765 00:35:03,570 --> 00:35:05,770 And then know exactly what it is I want to talk about, cuz it 766 00:35:05,770 --> 00:35:08,570 acts as a prompt there, but I'm not reading from a bullet list 767 00:35:08,570 --> 00:35:10,570 because that's just very disengaging. 768 00:35:11,330 --> 00:35:13,090 Exactly. Very well, Sir. 769 00:35:13,370 --> 00:35:18,330 When it comes to your approach to business, that's kind of what 770 00:35:18,330 --> 00:35:19,770 this is like. You've got your own business, 771 00:35:19,770 --> 00:35:22,610 you've got your own niche, your industry, just as I've got mine 772 00:35:22,650 --> 00:35:25,570 own niche and industry within the fitness nutrition space. 773 00:35:26,040 --> 00:35:29,000 There's so many different ways to get a message out, market 774 00:35:29,000 --> 00:35:32,720 that message and then drive traffic and eventually sales. 775 00:35:33,040 --> 00:35:37,200 What have you found to be the most advantageous route in doing 776 00:35:37,200 --> 00:35:38,160 so? Like, I know you've got the 777 00:35:38,160 --> 00:35:40,440 YouTube channel, you've got the Instagram profile, like are you 778 00:35:41,000 --> 00:35:42,480 on a bunch of other platforms as well? 779 00:35:42,480 --> 00:35:45,320 Like are you doing clubhouse? Like where do you try to invest 780 00:35:45,320 --> 00:35:47,400 most of your time? For sure. 781 00:35:47,600 --> 00:35:49,680 So let's sort the advice and then I'll give you the answer. 782 00:35:49,680 --> 00:35:53,130 So the advice is. As an owner at the beginning of 783 00:35:53,130 --> 00:35:56,410 the business, and I'm sure you felt that as well, Robert, you 784 00:35:56,410 --> 00:35:59,050 don't really know which acquisition strategy works. 785 00:35:59,210 --> 00:36:02,970 Like I remember what two years ago when I started doing 786 00:36:02,970 --> 00:36:05,930 podcasts, Oh my God, I think at this point I've guessed on five 787 00:36:05,930 --> 00:36:10,610 600 podcasts, like literally. And I've gotten, I've gotten 788 00:36:10,610 --> 00:36:14,730 some results, probably made 5075 grand in total. 789 00:36:15,070 --> 00:36:19,230 But the main reason I'm a guest on a show is mostly just to for 790 00:36:19,230 --> 00:36:21,070 a brand awareness. Just so people know who I am and 791 00:36:21,070 --> 00:36:24,110 they watch my YouTube. It rarely leads to clients, but 792 00:36:24,390 --> 00:36:25,950 unless unless it's the host of the show. 793 00:36:25,950 --> 00:36:29,070 Like I'm sure you've had a lot more success in with selling 794 00:36:29,070 --> 00:36:32,510 your Leer products and services in the context of your show cuz 795 00:36:32,510 --> 00:36:34,430 it's so big and people are watching you for you. 796 00:36:34,950 --> 00:36:38,270 But in the context of our business, what I found is these 797 00:36:38,270 --> 00:36:40,750 are the top three acquisition channels, but you had to try all 798 00:36:40,750 --> 00:36:43,310 of them to see what works best with your niche. 799 00:36:43,970 --> 00:36:46,370 Number one is the obvious one in coaching word of mouth. 800 00:36:46,490 --> 00:36:47,930 Look, if you're not getting word of mouth in your. 801 00:36:47,930 --> 00:36:50,290 Business as a coach. You are not a talented coach. 802 00:36:50,290 --> 00:36:52,250 That's the way. That's why I've always seen it. 803 00:36:52,530 --> 00:36:55,850 And I don't mean 100% referral like there's some clients who 804 00:36:55,850 --> 00:36:58,970 are really introverted, who might not know people to refer 805 00:36:58,970 --> 00:37:01,530 you to, but they'll keep buying your product. 806 00:37:01,770 --> 00:37:04,450 So that's OK. But if you don't have a like my 807 00:37:04,450 --> 00:37:08,110 Business Today is 70% word of mouth cuz I'm in year four now. 808 00:37:08,390 --> 00:37:11,470 But if you're like in year four and you're getting 5% referral 809 00:37:11,470 --> 00:37:14,350 or 10% referral, I think you just suck as a coach and that 810 00:37:14,350 --> 00:37:17,230 needs to be fixed. So that's that's acquisition 811 00:37:17,230 --> 00:37:21,710 strategy number one over deliver for your clients and leverage 812 00:37:21,710 --> 00:37:24,870 your clients in a strategic way that gets you more leads without 813 00:37:24,870 --> 00:37:27,390 them necessarily having to refer business example. 814 00:37:27,710 --> 00:37:30,110 Going back to that free workshop that I'm doing, just cuz you're 815 00:37:30,110 --> 00:37:33,200 asking about business. The the yeah, if people from 816 00:37:33,200 --> 00:37:35,240 this podcast come to the workshop, that's awesome. 817 00:37:35,280 --> 00:37:38,360 I'd love to see them there. But it's worth mentioning, 818 00:37:38,360 --> 00:37:42,280 Robert, that the way that I get the business though is I get my 819 00:37:42,280 --> 00:37:46,120 existing clients to bring their friends to the workshop. 820 00:37:46,280 --> 00:37:50,310 That's the play. So let's say my friend Josh is 821 00:37:50,310 --> 00:37:53,270 an executive and I get him 100X results and his speaking. 822 00:37:53,270 --> 00:37:55,870 I'm reviewing all of his videos and he loves me to shreds, but 823 00:37:55,870 --> 00:37:58,910 he can't think of somebody on the top of his mind to refer. 824 00:37:59,190 --> 00:38:02,070 What I often tell Josh to do is I go, hey, go back to your 825 00:38:02,070 --> 00:38:05,270 company, Josh, and just invite everybody on your team or your 826 00:38:05,270 --> 00:38:09,110 friends or your college student friends to or your college 827 00:38:09,110 --> 00:38:13,090 buddies to my free workshop. So what Josh will do, Rob is 828 00:38:13,090 --> 00:38:15,810 he'll invite 20 to 25 people because he just loved the 829 00:38:15,810 --> 00:38:19,330 service so much. But out of those 2025, one or 830 00:38:19,330 --> 00:38:21,410 two of them are going to be clients and that's the way we've 831 00:38:21,410 --> 00:38:22,530 grown. That's number one. 832 00:38:23,290 --> 00:38:26,370 Number two has been LinkedIn, TMS, because a lot of my clients 833 00:38:26,370 --> 00:38:29,970 are in the corporate world. LinkedIn has been a blessing, I 834 00:38:29,970 --> 00:38:32,610 would say on social media across all my platforms. 835 00:38:32,650 --> 00:38:36,690 I've probably gotten 7080% of out of total the business in 836 00:38:36,690 --> 00:38:40,730 that area in that category from LinkedIn alone because everybody 837 00:38:41,110 --> 00:38:45,030 money and it's been really good. And then #3 has been YouTube, 838 00:38:45,030 --> 00:38:48,190 but it's been a it's been a long, long hustle to get clients 839 00:38:48,190 --> 00:38:50,310 from YouTube. It only started in year 3 for 840 00:38:50,310 --> 00:38:51,950 us. Yeah, YouTube's a beast, man. 841 00:38:51,950 --> 00:38:55,030 Like, I've been chipping away on YouTube forever and I've got 842 00:38:55,030 --> 00:38:57,590 over 1000 videos and it's growing, but it's growing very 843 00:38:57,590 --> 00:39:00,550 slowly, like YouTube. I'm not been one of those that 844 00:39:00,550 --> 00:39:03,190 has these crazy viral videos. It just blows up and leads to a 845 00:39:03,190 --> 00:39:06,350 ton of extra subscribers. Like, it's just been a a slog. 846 00:39:06,350 --> 00:39:09,470 But I love it because it documents the entire journey, 847 00:39:09,470 --> 00:39:13,470 which I think people appreciate. That's exactly right, Robert. 848 00:39:13,470 --> 00:39:16,670 Like in in our case for us, the benefit of YOU 2, by the way, 849 00:39:16,670 --> 00:39:18,190 we're not a big fish on YouTube either. 850 00:39:18,190 --> 00:39:20,550 We're doing pretty well. Like we're definitely, we don't 851 00:39:20,550 --> 00:39:22,550 have 1000 subscribers, that's for sure. 852 00:39:22,550 --> 00:39:23,870 We're definitely doing a lot better than that. 853 00:39:23,870 --> 00:39:27,390 But each of our videos is getting a few 100 views, Summer 854 00:39:27,390 --> 00:39:30,070 videos get 50 views. It's not a big deal, but the 855 00:39:30,070 --> 00:39:33,430 reason why I'm getting clients is because of brand. 856 00:39:33,550 --> 00:39:35,910 So the quality of the videos are still good, so they might 857 00:39:35,910 --> 00:39:40,580 discover me on Instagram. Or some other platform, but it's 858 00:39:40,580 --> 00:39:42,460 YouTube that builds the relationship. 859 00:39:42,740 --> 00:39:46,340 There's a great concept on this from Sharon Srinivasta that the 860 00:39:46,340 --> 00:39:50,220 Srivastava rather that I really like and he calls it TLB, which 861 00:39:50,220 --> 00:39:53,900 is time on brand. That's why podcasting as a host 862 00:39:53,900 --> 00:39:55,940 leads to so much business in the long run. 863 00:39:55,940 --> 00:39:57,620 You have to do it a long time like you have. 864 00:39:58,020 --> 00:40:00,300 That's why you've done well where it's like people are 865 00:40:00,300 --> 00:40:04,780 spending so much time with you, unlike a 62nd tick tock that 866 00:40:04,780 --> 00:40:06,020 they want to do business with you. 867 00:40:06,370 --> 00:40:08,450 So I have the equivalent, but on YouTube. 868 00:40:08,450 --> 00:40:11,290 So when somebody watches my YouTube videos, they might bench 869 00:40:11,290 --> 00:40:15,050 15 videos and they'll spend almost an hour watching videos. 870 00:40:15,050 --> 00:40:17,610 In general, they'll say, Oh my God, Brendan is so good, I need 871 00:40:17,610 --> 00:40:19,730 to work with them. And that's really what we found. 872 00:40:19,890 --> 00:40:21,370 But it's taken a long time to get there. 873 00:40:21,610 --> 00:40:24,050 I definitely prefer the long, medium, long format. 874 00:40:24,050 --> 00:40:27,170 Mediums are like like the you tubes, like the podcasting 875 00:40:27,170 --> 00:40:28,930 platforms. I've never really been drawn to 876 00:40:28,930 --> 00:40:30,880 the. The quick reels and the 877 00:40:30,880 --> 00:40:34,040 Instagram tick tock clips, I mean that's just like, I like 878 00:40:34,040 --> 00:40:37,440 that people can engage with me on a deeper level over a longer 879 00:40:37,440 --> 00:40:38,840 period of time. So there's not really any 880 00:40:38,840 --> 00:40:40,880 questions to who I am or what I stand for. 881 00:40:41,800 --> 00:40:44,640 And the lesson I got on that Robert, cuz I used to think what 882 00:40:44,640 --> 00:40:46,440 what you believed. And I still do. 883 00:40:46,440 --> 00:40:48,320 By the way, I'm a big fan of long form. 884 00:40:48,320 --> 00:40:50,200 That's always been the core focus. 885 00:40:50,560 --> 00:40:52,960 But the reason I've invested a lot of money and it's paid off 886 00:40:52,960 --> 00:40:56,450 by the way, I've made that money pretty not my recent investment, 887 00:40:56,450 --> 00:40:58,930 I haven't made that fully yet because I just started deploying 888 00:40:58,930 --> 00:41:01,650 the new reels. But the first investment I made 889 00:41:01,970 --> 00:41:04,970 in my Instagram, my 5-6 grand, I already made it back really 890 00:41:04,970 --> 00:41:06,450 fast. And the reasons really simple, 891 00:41:06,810 --> 00:41:10,930 because short form content is often a gateway to long form 892 00:41:10,930 --> 00:41:13,010 content. And I found out with my own 893 00:41:13,010 --> 00:41:16,090 behavior like there's this podcast called 20 VC, which has 894 00:41:16,090 --> 00:41:18,610 nothing to do with the audience that's listening to this, which 895 00:41:18,610 --> 00:41:20,410 is like venture capitalists in tech. 896 00:41:20,740 --> 00:41:25,620 Like I'll watch 62nd clips that are super sharp on like Tick 897 00:41:25,620 --> 00:41:27,660 Tock. And I'll say, man, I've listened 898 00:41:27,660 --> 00:41:30,500 like three of these clips. I need to listen to this whole 899 00:41:30,500 --> 00:41:32,500 episode. So I'll literally specifically 900 00:41:32,500 --> 00:41:35,740 search up that episode on Castbox or Spotify and I'll 901 00:41:35,740 --> 00:41:37,740 download it and watch it at a later time. 902 00:41:37,740 --> 00:41:41,220 And that's actually the benefit of short form is a lot of people 903 00:41:41,220 --> 00:41:44,760 are now watching. Like my Instagram went from 6000 904 00:41:44,760 --> 00:41:46,560 followers in October of last year. 905 00:41:46,760 --> 00:41:50,080 And today I'm at 30,000 on Instagram just because I put in 906 00:41:50,080 --> 00:41:52,680 the time and the effort. But a lot of those people are 907 00:41:52,680 --> 00:41:55,480 now watching my YouTube channel and that's what I wanted them to 908 00:41:55,480 --> 00:41:57,520 do in the 1st place. So that's a key benefit that 909 00:41:57,520 --> 00:41:59,040 might change your mind around short form. 910 00:41:59,240 --> 00:42:02,080 Yeah, I think if I can you know and gave he talks about this 911 00:42:02,080 --> 00:42:05,840 extensively is basically taking your long form and then multi 912 00:42:05,960 --> 00:42:08,840 repurposing it into micro content that you can put across 913 00:42:08,840 --> 00:42:10,720 the various short form platforms. 914 00:42:11,110 --> 00:42:13,150 To just draw people in as a funnel, which I think makes 915 00:42:13,150 --> 00:42:15,990 total sense. It's just I gotta get more, 916 00:42:16,230 --> 00:42:19,310 more, more time in the day, man. There's just so much content out 917 00:42:19,310 --> 00:42:19,990 there. Exactly. 918 00:42:21,070 --> 00:42:22,790 You just gotta do what works for you, right. 919 00:42:22,790 --> 00:42:25,750 Like, and that's good. Good point that you drew here 920 00:42:25,750 --> 00:42:29,150 because in your case, hey, like if your goal is to make 200K 921 00:42:29,230 --> 00:42:31,510 here and your pot. I'm just throwing numbers. 922 00:42:31,510 --> 00:42:32,870 These are not the numbers that Robert has. 923 00:42:32,870 --> 00:42:34,470 OK, everyone. I'm just throwing numbers out 924 00:42:34,470 --> 00:42:39,490 there and let's say you're doing 250K and coaching revenue or the 925 00:42:39,490 --> 00:42:41,290 product that you're selling, who cares? 926 00:42:41,290 --> 00:42:43,650 Like you don't need to be on Instagram if it's working for 927 00:42:43,650 --> 00:42:45,090 you. I think it just depends what 928 00:42:45,090 --> 00:42:47,250 your goals are. If the goals do 3 million, OK, 929 00:42:47,250 --> 00:42:49,970 like podcasting only is not gonna get us there. 930 00:42:50,170 --> 00:42:52,810 We need to include other acquisition channels and that's 931 00:42:52,810 --> 00:42:55,970 where I'm transitioning, right? Going from six figures to seven. 932 00:42:56,210 --> 00:42:59,730 Now I have to really push like I'm I'm fine now for the rest of 933 00:42:59,730 --> 00:43:00,770 my life. I can get word of. 934 00:43:00,770 --> 00:43:03,580 Mouth and be OK. But if I really want to grow a 935 00:43:03,580 --> 00:43:06,260 lot faster, I'd really need to start pushing other acquisition 936 00:43:06,260 --> 00:43:07,540 channels. So it really just depends on 937 00:43:07,540 --> 00:43:09,940 what your goals are, frankly. Well, the LinkedIn is pretty 938 00:43:09,940 --> 00:43:11,020 cool, man. I've not. 939 00:43:11,020 --> 00:43:13,020 I've got a LinkedIn, I don't really use it, but I've got a 940 00:43:13,020 --> 00:43:15,500 few friends that are just killing it on LinkedIn. 941 00:43:15,780 --> 00:43:19,340 And a lot of people, they kind of, they cast LinkedIn out. 942 00:43:19,340 --> 00:43:20,660 They don't really give it much time a day. 943 00:43:20,660 --> 00:43:23,580 But the people that are actually leveraging LinkedIn to its full 944 00:43:23,580 --> 00:43:26,060 potential just swear by it. So I think it's a very viable 945 00:43:26,060 --> 00:43:29,300 outlet. Yeah, it's well said, Robert. 946 00:43:29,340 --> 00:43:32,300 I I think the key is like a good way of understanding this or 947 00:43:32,300 --> 00:43:35,620 people how to listen to podcasts in general is like there's a 948 00:43:35,620 --> 00:43:39,420 thousand ways to win the game. And your job as your own human 949 00:43:39,420 --> 00:43:42,940 being, as the CEO of your own life is to take a truth from 950 00:43:42,940 --> 00:43:47,020 this podcast and take 99 truths from 99 other people and 951 00:43:47,020 --> 00:43:49,380 implement the best practice that you agree with. 952 00:43:49,700 --> 00:43:52,420 So for example, from this show, from this episode, we're doing 953 00:43:52,420 --> 00:43:54,420 together. Somebody might listen to this 954 00:43:54,500 --> 00:43:57,140 podcast and their take away might be, hey, let me try 955 00:43:57,140 --> 00:43:59,540 replacing my black tea in hot water and see what happens, 956 00:43:59,540 --> 00:44:01,500 right. So you kind of just pick the one 957 00:44:01,500 --> 00:44:03,660 insight that works. But as long as you're 958 00:44:03,660 --> 00:44:06,460 implementing what's true to you across 100 different people, I 959 00:44:06,460 --> 00:44:10,020 think, I think you'll be very well positioned to win. 100% Do 960 00:44:10,020 --> 00:44:11,260 you read a lot? I felt. 961 00:44:11,340 --> 00:44:14,420 I feel like reading improves one's vocabulary. 962 00:44:14,420 --> 00:44:16,420 Inability to speak significant as well. 963 00:44:16,420 --> 00:44:19,590 But do you read much yourself? A lot of people think I do. 964 00:44:19,590 --> 00:44:22,950 I really don't. I read like 3 books a year. 965 00:44:22,990 --> 00:44:26,030 I'm gonna read a book this year that this month it's gonna come 966 00:44:26,030 --> 00:44:28,830 out cuz I've been anticipating it for a long time. 967 00:44:29,110 --> 00:44:31,830 But it's $100 million leads by Alex or Mosey. 968 00:44:31,830 --> 00:44:33,950 But I'm sure you know since you're in the fitness game. 969 00:44:34,390 --> 00:44:38,750 So the. But the point is I think asking 970 00:44:38,750 --> 00:44:41,790 people to read books is dumb advice and I know that sounds 971 00:44:41,790 --> 00:44:43,150 controversial. So hear me out. 972 00:44:43,640 --> 00:44:46,440 Because the people who are not going to read books, telling 973 00:44:46,440 --> 00:44:48,360 them to read books is not going to change their mind. 974 00:44:48,600 --> 00:44:51,720 The right piece of advice that I'm shocked is never to 975 00:44:51,720 --> 00:44:54,200 communicate on a podcast. It's funny that I'm the guy 976 00:44:54,480 --> 00:44:57,960 who's saying this to people is you need to find the medium of 977 00:44:57,960 --> 00:45:00,280 learning that works the best for you. 978 00:45:00,680 --> 00:45:03,360 And for some of you listening to this podcast, it's going to be 979 00:45:03,360 --> 00:45:05,440 books. For others it's audio books. 980 00:45:05,600 --> 00:45:08,080 For a lot of you, it's probably podcasting or why are you 981 00:45:08,080 --> 00:45:11,280 listening to me and Robert talk. For others, it's you're getting 982 00:45:11,280 --> 00:45:13,200 coached. For some of you, two or three of 983 00:45:13,200 --> 00:45:17,480 these Vms and the key is to list out the top three and spend 80% 984 00:45:17,480 --> 00:45:20,320 of your learning on your favorite medium and learning. 985 00:45:20,480 --> 00:45:24,320 So for me it's it's 100%. Listening to podcasts, I just 986 00:45:24,320 --> 00:45:28,680 love the conversational element. Audiobooks kind of suck for me. 987 00:45:28,680 --> 00:45:30,840 I fall asleep really quickly. Unless the guy's really 988 00:45:30,840 --> 00:45:34,370 entertaining or the gal's really entertaining books just reading 989 00:45:34,370 --> 00:45:36,490 physical copies. After 40 minutes I just start 990 00:45:36,490 --> 00:45:38,610 falling asleep too, so it just doesn't work for me. 991 00:45:38,850 --> 00:45:41,090 So you just gotta pick what works for you and triple down on 992 00:45:41,090 --> 00:45:42,250 that. That's really the only advice 993 00:45:42,250 --> 00:45:43,690 that matters. No, I totally agree. 994 00:45:43,690 --> 00:45:45,330 Math fact. As long as you're finding some 995 00:45:45,330 --> 00:45:48,410 outlet to learn continually, you're coming out ahead. 996 00:45:48,450 --> 00:45:50,850 You just have to prioritize that learning medium. 997 00:45:51,450 --> 00:45:53,330 What's your go to podcast on that note? 998 00:45:54,330 --> 00:45:58,210 My favorite I I shift a lot. I'm kind of a podcast ho, so I'm 999 00:45:58,210 --> 00:46:00,050 kind of shifting from podcast to podcast. 1000 00:46:00,990 --> 00:46:03,630 The the only part like the podcast I listen to I wouldn't 1001 00:46:03,630 --> 00:46:07,070 recommend to the general public but I'll I'll list off a few 1002 00:46:07,310 --> 00:46:09,470 that's that's kind of related more to interview style. 1003 00:46:09,470 --> 00:46:11,950 I really like Lewis houses School of Greatness. 1004 00:46:12,310 --> 00:46:16,630 I think Lewis does a great job at interviewing guests and he 1005 00:46:16,630 --> 00:46:20,060 could really get to the core of them, not just from a practical 1006 00:46:20,060 --> 00:46:22,780 level but also as a human being. I think he does a great job at 1007 00:46:22,780 --> 00:46:26,460 facilitating those conversations and making it like stupid simple 1008 00:46:26,460 --> 00:46:29,060 for me to understand it because I'm not super smart unless it's 1009 00:46:29,060 --> 00:46:33,220 communication related. So that's one second podcast I 1010 00:46:33,220 --> 00:46:35,260 like that I listen to religiously, but it's not when I 1011 00:46:35,260 --> 00:46:39,460 recommend to the general public is All In by Shamat, Jason, 1012 00:46:39,460 --> 00:46:42,780 David and David, which is basically a tech podcast for 1013 00:46:42,780 --> 00:46:44,980 like a few like tech billionaires and. 1014 00:46:45,540 --> 00:46:48,580 High level millionaires, they're they kind of just give a state 1015 00:46:48,580 --> 00:46:51,620 of the the world. So it's like a news podcast but 1016 00:46:51,620 --> 00:46:54,140 without the BS, which I like. They kind of laugh. 1017 00:46:54,140 --> 00:46:56,260 They're drinking wine, they're kind of shooting the shit, but 1018 00:46:56,380 --> 00:46:58,060 they're not sugar coating anything. 1019 00:46:58,220 --> 00:46:59,620 They can just give them what they think. 1020 00:47:00,180 --> 00:47:01,620 So that's how I learned about the world. 1021 00:47:01,620 --> 00:47:03,660 That's my news basically. That's my CNBC. 1022 00:47:03,660 --> 00:47:06,620 That's my CNN and I'll listen to that an hour a week. 1023 00:47:06,620 --> 00:47:08,460 And I haven't. I've only missed one episode 1024 00:47:08,460 --> 00:47:10,260 that I have to catch up on from last week. 1025 00:47:10,920 --> 00:47:13,560 Those are the 2 main ones. And I also like Masters of Scale 1026 00:47:13,560 --> 00:47:16,400 by Reed Hoffman, where he kind of interviews a lot of really 1027 00:47:16,400 --> 00:47:18,160 successful entrepreneurs just so watch. 1028 00:47:18,160 --> 00:47:20,080 The newest seasons are kind of terrible. 1029 00:47:20,240 --> 00:47:22,040 Listen to like season 1-2 and three. 1030 00:47:22,040 --> 00:47:23,240 Those are the three that are really good. 1031 00:47:23,520 --> 00:47:24,800 Nice. I will definitely check those 1032 00:47:24,800 --> 00:47:28,160 out cuz I'm also a podcast junkie, so I almost certainly be 1033 00:47:28,160 --> 00:47:30,400 listening to those. What's your opinion on 1034 00:47:30,400 --> 00:47:32,000 Toastmasters? Like a lot of people, when they 1035 00:47:32,000 --> 00:47:33,800 think of improving their communication skills, they 1036 00:47:33,800 --> 00:47:35,640 automatically default to Toastmasters. 1037 00:47:35,640 --> 00:47:37,840 I've never done it, but I have friends that haven't gone 1038 00:47:37,840 --> 00:47:40,080 through that program. Is it well? 1039 00:47:40,600 --> 00:47:42,160 Received. I mean, what's your take on it? 1040 00:47:42,960 --> 00:47:44,840 For sure? I get this a lot, so no worries. 1041 00:47:45,120 --> 00:47:46,840 So Toastmasters, let's talk about this. 1042 00:47:46,840 --> 00:47:49,800 You know, for me, I always like to begin that I'm a big fan of 1043 00:47:49,800 --> 00:47:51,280 Toastmasters. I think what they've done is 1044 00:47:51,280 --> 00:47:54,080 awesome. Like they got clubs across every 1045 00:47:54,080 --> 00:47:55,960 city. Basically what this is in a 1046 00:47:55,960 --> 00:47:59,120 nutshell, Robert, and people listening is you have a weekly 1047 00:47:59,120 --> 00:48:01,720 meeting, it's 90 minutes, it's in person. 1048 00:48:02,280 --> 00:48:04,560 Some of them are virtual, but most of them are in person now. 1049 00:48:04,560 --> 00:48:08,640 Now that pandemics done and it's kind of like you're practicing, 1050 00:48:08,640 --> 00:48:11,670 you're speaking for 90 minutes and I think it's a great 1051 00:48:11,670 --> 00:48:14,390 community, especially for people getting started and it's dirt 1052 00:48:14,390 --> 00:48:16,630 cheap. I think it's like 200 bucks a 1053 00:48:16,630 --> 00:48:18,550 year because they run it as a nonprofit. 1054 00:48:18,990 --> 00:48:23,470 So you pick a city and then you go to the Toastmasters club. 1055 00:48:23,910 --> 00:48:26,630 So the but then the other line that I want to comment on really 1056 00:48:26,630 --> 00:48:29,270 quick is what's the difference between Toastmasters and hiring 1057 00:48:29,270 --> 00:48:31,630 somebody like me. And the difference is really 1058 00:48:31,630 --> 00:48:33,670 simple. It's time versus money. 1059 00:48:33,990 --> 00:48:38,130 So if you have a lot of time but not a lot of money and and an 1060 00:48:38,130 --> 00:48:42,130 easy benchmark here is if you're making less than 80 to $90,000 a 1061 00:48:42,130 --> 00:48:44,610 year, you have more time than you do money. 1062 00:48:44,850 --> 00:48:47,650 So because of that, you want to invest a lot of your time to 1063 00:48:47,730 --> 00:48:53,490 acquire skills or make progress. Example, you can spend 2 hours 1064 00:48:53,490 --> 00:48:56,050 in a meeting every week in Toastmasters, you could spend a 1065 00:48:56,050 --> 00:48:57,890 bunch of hours listening to a podcast. 1066 00:48:58,170 --> 00:49:01,010 You can spend a lot of time, you know, getting leads, whatever, 1067 00:49:01,350 --> 00:49:03,990 and we're doing job interviews. But what happens at some point 1068 00:49:03,990 --> 00:49:06,190 in your career, not for everybody, but for some people, 1069 00:49:06,190 --> 00:49:10,230 Rob, is your time becomes significantly more valuable than 1070 00:49:10,230 --> 00:49:12,990 your money in the sense that you're making 100 grand a year, 1071 00:49:12,990 --> 00:49:17,430 120 or more, and you're kind of thinking, my God, Like if I 1072 00:49:17,430 --> 00:49:19,710 watch all of Brendan's videos and I listen to all the 1073 00:49:19,710 --> 00:49:22,950 podcasts, it might take me a year to implement all of this or 1074 00:49:22,950 --> 00:49:24,670 two. And that's a lot of my time. 1075 00:49:25,250 --> 00:49:29,290 Or if I hire Brendan directly, he's going to coach me on how to 1076 00:49:29,290 --> 00:49:31,410 speak and everything I could learn in three years. 1077 00:49:31,410 --> 00:49:32,930 I'm going to learn in three months because he's going to 1078 00:49:32,930 --> 00:49:35,250 adjust everything for me because he has eight years of 1079 00:49:35,250 --> 00:49:38,030 experience. And then the other piece is in 1080 00:49:38,030 --> 00:49:40,670 Toastmasters. The best communicators will 1081 00:49:40,670 --> 00:49:44,270 never stay in Toastmasters because it's a low level group. 1082 00:49:44,510 --> 00:49:46,510 So if you get really good at speaking, like I don't attend 1083 00:49:46,510 --> 00:49:49,190 Toastmaster meetings, like the best speakers will just become 1084 00:49:49,190 --> 00:49:52,910 politicians or CEO's or podcast host, they won't spend time in a 1085 00:49:52,910 --> 00:49:54,590 Toastmasters meeting. So the. 1086 00:49:54,590 --> 00:49:56,990 Key is really what season of life are you in? 1087 00:49:57,230 --> 00:49:59,790 Like if you're getting started, you're making less than 100 1088 00:49:59,790 --> 00:50:02,270 grand. In general, I think Toastmasters 1089 00:50:02,270 --> 00:50:04,950 is excellent, but if you're someone who's like most of my 1090 00:50:04,950 --> 00:50:07,320 clientele. You're a busy executive, you're 1091 00:50:07,320 --> 00:50:11,280 a manager at Amazon, you're doing well in your business, 1092 00:50:11,280 --> 00:50:13,200 You're making at least a few 6 figures. 1093 00:50:13,560 --> 00:50:16,040 Then then I think hiring a coach is definitely the better 1094 00:50:16,040 --> 00:50:17,840 alternative cuz you'll save a lot more time. 1095 00:50:18,120 --> 00:50:20,920 Yeah, I think once you get to a point where time is of the 1096 00:50:20,920 --> 00:50:23,320 essence, you have to double down on that. 1097 00:50:23,320 --> 00:50:26,120 Otherwise it just gets it escapes you and like time, is 1098 00:50:26,120 --> 00:50:29,340 the most valuable commodity. Absolutely. 1099 00:50:29,420 --> 00:50:32,420 And and one quick example on this to keep it really simple, 1100 00:50:32,540 --> 00:50:35,340 why does Gary Vaynerchuk spend hundreds of thousands of dollars 1101 00:50:35,340 --> 00:50:37,540 on his personal trainer? Not because he's charging 1102 00:50:37,540 --> 00:50:40,340 100,000. Because he's literally has a 1103 00:50:40,340 --> 00:50:43,740 personal trainer who flies with him to every event he attends 1104 00:50:44,060 --> 00:50:48,000 because his health. Is worth millions of dollars to 1105 00:50:48,000 --> 00:50:51,320 him if not more because he's running $100 million company. 1106 00:50:51,480 --> 00:50:54,640 So for him that 300,000 is investing in that personal 1107 00:50:54,640 --> 00:50:57,800 trainer is worth it because he knows he won't workout if he 1108 00:50:57,800 --> 00:50:59,120 doesn't have that personal trainer. 1109 00:50:59,320 --> 00:51:02,560 So for a Gary who's worth a lot more money than all most of us 1110 00:51:02,560 --> 00:51:05,920 listening to this, he's valuing that personal trainer at. 1111 00:51:06,240 --> 00:51:10,040 300,000 but it doesn't need to be 300 K Like if you're living 1112 00:51:10,040 --> 00:51:13,480 local, it could be signing up for a yoga class every month and 1113 00:51:13,480 --> 00:51:17,000 that accountability forces you to go to class and that's worth 1114 00:51:17,000 --> 00:51:19,440 it than just trying to do yoga on your own, in my opinion. 1115 00:51:19,800 --> 00:51:23,280 Totally Speaking of Gay V and it's interesting you brought him 1116 00:51:23,280 --> 00:51:26,360 up, so I used to listen to him religiously his book. 1117 00:51:27,280 --> 00:51:29,520 Which one was it? I forget which one it was one of 1118 00:51:29,520 --> 00:51:32,000 his first was. Job job, right Hook. 1119 00:51:32,000 --> 00:51:34,360 Maybe it was crushing it. I think it was crush it. 1120 00:51:34,360 --> 00:51:36,200 I think it was the the first one crush it. 1121 00:51:36,520 --> 00:51:39,280 That was one of the pivotal moments of my life where I 1122 00:51:39,280 --> 00:51:41,400 really started doubling down on content creation. 1123 00:51:41,400 --> 00:51:43,720 Building the brand like that was one of the catalysts for me to 1124 00:51:43,720 --> 00:51:46,720 create what I have today. But honestly, I have not really 1125 00:51:46,720 --> 00:51:49,560 consumed any of his content in the past few years. 1126 00:51:50,120 --> 00:51:54,200 And that I mean, maybe that's that's to my own detriment, but. 1127 00:51:54,770 --> 00:51:57,250 It seems as though I think he said this himself. 1128 00:51:57,250 --> 00:51:59,650 Like once you've got the framework, like I'm saying the 1129 00:51:59,650 --> 00:52:01,170 same stuff, just go out there and implement it. 1130 00:52:01,170 --> 00:52:03,570 Like you could still consume a lot of his content as he got a 1131 00:52:03,570 --> 00:52:06,410 lot more fresh content, like bringing up to speed on Gav. 1132 00:52:07,290 --> 00:52:10,650 Fascinating, Robert. So yes, let's start with what 1133 00:52:10,730 --> 00:52:15,340 we're on the same page on, which is 90% of what you asked. 100% 1134 00:52:15,340 --> 00:52:17,900 You know, Gary Vee's a great example of what I refer to as a 1135 00:52:17,900 --> 00:52:21,100 0 to one thought leader. So zero to one thought leader is 1136 00:52:21,100 --> 00:52:23,260 someone who is like he's always yelling at you. 1137 00:52:23,260 --> 00:52:25,020 Who's going, Why aren't you posting content, why aren't you 1138 00:52:25,020 --> 00:52:28,020 posting content? But it's never specific tactics 1139 00:52:28,020 --> 00:52:30,180 on what to actually do to optimize your pages. 1140 00:52:30,570 --> 00:52:33,010 But for somebody getting started like you did, you know a few 1141 00:52:33,010 --> 00:52:35,850 years ago when you were religious about Gary Vee, it's 1142 00:52:35,850 --> 00:52:38,730 super helpful. Because the the main objection 1143 00:52:38,850 --> 00:52:41,970 to the business or anything is not that you don't know how to 1144 00:52:41,970 --> 00:52:46,850 optimize your SEO funnel or your funnel on podcasting or 1145 00:52:46,850 --> 00:52:49,450 optimizing your sales process. It's that you don't even want to 1146 00:52:49,450 --> 00:52:51,730 start posting content. It's a mindset game. 1147 00:52:51,730 --> 00:52:54,560 It's a mindset block. But once you overcome that 1148 00:52:54,560 --> 00:52:56,960 block, which is actually a good thing, that's what Gary Vee 1149 00:52:56,960 --> 00:53:00,920 wants, is you naturally stop consuming his content less 1150 00:53:01,240 --> 00:53:03,120 because you just don't need the boost anymore. 1151 00:53:03,120 --> 00:53:06,160 Now you're just more interested in advanced, nuanced 1152 00:53:06,160 --> 00:53:08,320 conversations. And that's honestly the 1153 00:53:08,320 --> 00:53:10,560 conversation you also want to have on this podcast just based 1154 00:53:10,560 --> 00:53:11,840 on the questions you've asked me today. 1155 00:53:11,840 --> 00:53:14,400 Right. So that's that's what happens as 1156 00:53:14,400 --> 00:53:17,720 you become more advanced in terms of my consumption of Gary 1157 00:53:17,720 --> 00:53:19,080 Vee. My consumption with Gary Vee has 1158 00:53:19,080 --> 00:53:21,520 always been pretty high relatively even from the 1159 00:53:21,520 --> 00:53:22,240 beginning. I just. 1160 00:53:22,780 --> 00:53:24,020 Why? And it's nothing. 1161 00:53:24,180 --> 00:53:26,220 It's nothing intelligent here. I just like his voice. 1162 00:53:26,460 --> 00:53:28,780 I like listening to him, but more importantly, I like 1163 00:53:28,780 --> 00:53:31,700 following him. I like seeing what he's doing 1164 00:53:31,860 --> 00:53:34,220 with this tech stack. So I'm not spending 10 hours a 1165 00:53:34,220 --> 00:53:37,180 week on Gary Vee, but I'll probably spend 30 minutes a week 1166 00:53:37,180 --> 00:53:40,020 on average on Gary Vee, listening to one video, one 1167 00:53:40,020 --> 00:53:44,260 reel, just to see what he's doing because he'll always catch 1168 00:53:44,260 --> 00:53:47,550 trends the fastest. And the next trend, I always 1169 00:53:47,550 --> 00:53:50,150 want to see what he's thinking about, what is on his mind 1170 00:53:50,270 --> 00:53:52,030 because I think he's the goat of our field. 1171 00:53:52,030 --> 00:53:55,030 So it's important for me to keep studying him, but I'm not really 1172 00:53:55,030 --> 00:53:57,230 listening to him for rah, rah per se. 1173 00:53:57,790 --> 00:54:00,710 I'm mostly listening to him for those advanced nuanced 1174 00:54:00,710 --> 00:54:04,070 conversations that he'll have. So sometimes that's gonna be 1175 00:54:04,070 --> 00:54:07,270 like a 4DS meeting where it's like a 60 minute long form video 1176 00:54:07,270 --> 00:54:10,310 on YouTube where like you pay 10 grand to be with him for an hour 1177 00:54:10,310 --> 00:54:12,350 and he's just and he just posts that for free online. 1178 00:54:12,350 --> 00:54:14,640 So people just watch it. I just listening to those 1179 00:54:14,640 --> 00:54:17,240 conversations have been really helpful for me, but that's 1180 00:54:17,240 --> 00:54:19,200 that's where I see the puck going with Gary Vee. 1181 00:54:19,400 --> 00:54:20,880 What's he really hot on right now? 1182 00:54:20,880 --> 00:54:24,240 Do you know? You know, it's funny because I 1183 00:54:24,240 --> 00:54:26,120 said 30 minutes a week, but I haven't listened to him in a few 1184 00:54:26,120 --> 00:54:28,680 weeks, so, so way to go to Brendan for not practicing what 1185 00:54:28,680 --> 00:54:30,240 he preaches. But, but the last time I was 1186 00:54:30,240 --> 00:54:33,440 consuming his stuff, it was mostly in regards to threads, 1187 00:54:33,720 --> 00:54:36,040 Yeah, which is the new, the for those who don't know, the new 1188 00:54:36,040 --> 00:54:38,120 platforms, kind of like the Twitter clone for Instagram. 1189 00:54:38,120 --> 00:54:39,800 I just wanted to hear what he thought about it. 1190 00:54:40,510 --> 00:54:42,990 I'm posting pretty intensively on the on the platform 1191 00:54:42,990 --> 00:54:45,350 regardless because I got the lesson which is who cares if it 1192 00:54:45,350 --> 00:54:47,910 works or not, just put all your eggs on the not all your eggs, 1193 00:54:47,910 --> 00:54:49,830 but invest some eggs in that game. 1194 00:54:50,390 --> 00:54:52,390 So I'm just listening to his point of view on that. 1195 00:54:52,750 --> 00:54:55,270 That's that's been a big one. That's. 1196 00:54:55,270 --> 00:54:57,030 That's actually been the last kind of big one. 1197 00:54:57,030 --> 00:54:59,070 Another one that I like this is it's not really in the last few 1198 00:54:59,070 --> 00:55:02,510 weeks, but in the last year. I like his videos on overrated 1199 00:55:02,510 --> 00:55:05,230 versus underrated which is basically a series he started 1200 00:55:05,230 --> 00:55:08,430 that he posts like once 1/4 on where like his team will give 1201 00:55:08,430 --> 00:55:14,710 him something like. Conor McGregor or UFC or the 1202 00:55:14,710 --> 00:55:17,670 brand of Pepsi, and they just ask him if he thinks the brand 1203 00:55:17,670 --> 00:55:20,590 is underrated or overrated. Just really interesting to kind 1204 00:55:20,590 --> 00:55:22,310 of hear his perspective in general. 1205 00:55:22,590 --> 00:55:25,350 Yeah, totally. What's in the pipeline for you, 1206 00:55:25,350 --> 00:55:26,670 man? Like we've talked quite a bit 1207 00:55:26,670 --> 00:55:29,230 about what you've done to build your current infrastructure. 1208 00:55:29,550 --> 00:55:31,390 What are you super stoked about going forward? 1209 00:55:32,310 --> 00:55:34,070 Yeah, I think what I'm super stoked about. 1210 00:55:35,060 --> 00:55:36,980 Robert is I always like to start with gratitude. 1211 00:55:36,980 --> 00:55:40,180 You know when I started Master talk in my mom's basement like 1212 00:55:40,180 --> 00:55:42,820 four years ago? I've been coaching for 8:00, but 1213 00:55:42,820 --> 00:55:45,660 I've been taking it seriously as a business, probably for like 4. 1214 00:55:46,030 --> 00:55:50,030 Almost four. And for me, the big thing was I 1215 00:55:50,030 --> 00:55:51,750 never thought I would be who I am today. 1216 00:55:51,750 --> 00:55:53,830 Like, I just started making videos for fun in my mom's 1217 00:55:53,830 --> 00:55:56,710 basement. And it's crazy to think now that 1218 00:55:56,710 --> 00:55:58,710 I'm coaching so many clients and I'm doing pretty well 1219 00:55:58,710 --> 00:56:01,350 financially now and I get to do this full time and I think 1220 00:56:01,350 --> 00:56:03,230 that's the greatest gift of all. So I'll start there. 1221 00:56:03,230 --> 00:56:08,310 But in terms of the future, I think the keyword in 2022 for me 1222 00:56:08,310 --> 00:56:11,060 was survival. Because I quit my corporate job 1223 00:56:11,060 --> 00:56:15,340 in June of 2021 to pursue this full time, and I was a fucking 1224 00:56:15,340 --> 00:56:18,340 savage in 2022. Just guess on every podcast I 1225 00:56:18,340 --> 00:56:21,380 would say yes to me posting every single day on social media 1226 00:56:22,180 --> 00:56:25,300 and and it was survival like of the fittest, like making sure my 1227 00:56:25,300 --> 00:56:28,140 business works but this year because I'm getting a lot of 1228 00:56:28,140 --> 00:56:30,500 word of mouth kind of like we were talking about earlier. 1229 00:56:31,100 --> 00:56:33,220 Now I'm stable. Like I'm not gonna die anymore 1230 00:56:33,220 --> 00:56:34,980 in business, things are gonna workout for me. 1231 00:56:34,980 --> 00:56:39,220 So from now the question is more what am I doing to scale the 1232 00:56:39,220 --> 00:56:41,220 brand? Scale is the word of this year. 1233 00:56:41,540 --> 00:56:43,980 So that means I'm investing in Instagram reals. 1234 00:56:43,980 --> 00:56:47,300 Like I was telling you earlier, I'm thinking about new creative 1235 00:56:47,300 --> 00:56:49,700 ways. OK, how do we DM 300,000 people 1236 00:56:49,700 --> 00:56:51,700 on LinkedIn? How can we make that happen 1237 00:56:51,700 --> 00:56:53,460 across like 15 LinkedIn accounts? 1238 00:56:53,860 --> 00:56:54,900 Like, that's what I'm thinking now. 1239 00:56:54,900 --> 00:56:57,380 How do we scale the brand? Because I still. 1240 00:56:57,380 --> 00:57:00,790 I still don't have. I still don't have a social 1241 00:57:00,790 --> 00:57:02,630 media following that's in the six figures. 1242 00:57:02,630 --> 00:57:06,070 I've I've achieved 5 figures on a multitude of platforms. 1243 00:57:06,070 --> 00:57:09,430 I still haven't hit the golden 6 on any platform. 1244 00:57:09,710 --> 00:57:12,870 So that's really what I'm I'm focused on and of course my end 1245 00:57:12,870 --> 00:57:16,030 game is to be this generations. Dale Carnegie, I think the next 1246 00:57:16,030 --> 00:57:18,910 Elon Musk is a 7 year old girl who can't afford a communication 1247 00:57:18,910 --> 00:57:20,550 coach. So it's my duty and 1248 00:57:20,550 --> 00:57:23,110 responsibility to share all that content for free and that's 1249 00:57:23,110 --> 00:57:25,950 where I'm gunning towards and getting that social media growth 1250 00:57:25,950 --> 00:57:28,550 will help me become that person and get me a step closer to the 1251 00:57:28,550 --> 00:57:29,880 goal. I love it, man. 1252 00:57:29,880 --> 00:57:32,640 I think it's very important to have a theme for the year. 1253 00:57:32,640 --> 00:57:34,080 Like every year I do a manifesto. 1254 00:57:34,080 --> 00:57:36,560 My manifesto for this year is Discipline is Destiny. 1255 00:57:36,960 --> 00:57:39,360 And every year I've done that for the past five or six years 1256 00:57:39,360 --> 00:57:40,720 now pretty much since I started the business. 1257 00:57:41,000 --> 00:57:44,400 And having like a dedicated theme for the year has been 1258 00:57:44,920 --> 00:57:47,640 profoundly impactful and actually making Monument to 1259 00:57:47,640 --> 00:57:49,600 Strides in that year. So that's that's awesome that 1260 00:57:49,600 --> 00:57:51,680 you're doing that too. That's awesome. 1261 00:57:51,720 --> 00:57:54,160 I love that discipline. Destiny's discipline is that you 1262 00:57:54,320 --> 00:57:55,680 said? Discipline is destiny. 1263 00:57:55,680 --> 00:57:57,720 It's kind of like Ryan Holidays book. 1264 00:57:58,550 --> 00:58:00,830 Of the same title, but that like, I've got so much going 1265 00:58:00,830 --> 00:58:03,230 this year with my competitions, my conferences. 1266 00:58:03,510 --> 00:58:05,910 We've got a newborn, like there's a lot going on and I 1267 00:58:05,910 --> 00:58:08,270 can't possibly keep all the plates in there if I'm not 1268 00:58:08,270 --> 00:58:10,270 disciplined. So it's just been a very 1269 00:58:10,270 --> 00:58:13,150 structured year, but I thrive in that type of structure. 1270 00:58:13,870 --> 00:58:15,150 Nice. Congrats on the newborn. 1271 00:58:15,150 --> 00:58:16,390 That's awesome. Appreciate it man. 1272 00:58:16,390 --> 00:58:18,670 Appreciate it. Well, let me let me ask you 1273 00:58:18,670 --> 00:58:22,150 this. How is my just asking life here. 1274 00:58:22,150 --> 00:58:24,630 How's my communication been throughout this podcast? 1275 00:58:24,630 --> 00:58:25,950 We've literally never met before. 1276 00:58:25,950 --> 00:58:28,670 Never talked before via. Other than, you know, a few 1277 00:58:28,670 --> 00:58:30,990 messages back and forth on e-mail, has this been? 1278 00:58:32,070 --> 00:58:34,590 Very good. Actually, Robert, one one thing 1279 00:58:34,590 --> 00:58:36,910 I really appreciate about your communication style, which is 1280 00:58:36,910 --> 00:58:39,630 very rare in podcast hosting and you do it. 1281 00:58:39,630 --> 00:58:43,150 Very subtly that your audience doesn't catch it is that most 1282 00:58:43,150 --> 00:58:47,910 people don't is that you'll pause after you share without 1283 00:58:47,950 --> 00:58:52,070 asking a follow up question. So and why that's powerful is 1284 00:58:52,070 --> 00:58:54,430 because when you pause, if I have another thought, I just 1285 00:58:54,430 --> 00:58:57,230 jump in, whereas what a lot of podcasters do. 1286 00:58:57,770 --> 00:59:00,530 Is they they'll they'll share, like you'll share your thought 1287 00:59:00,530 --> 00:59:02,130 and then you'll go, OK, next question. 1288 00:59:02,330 --> 00:59:05,490 So then what I have to do is I have to go, awesome. 1289 00:59:05,490 --> 00:59:07,330 Robert, let me answer. And then there's one other point 1290 00:59:07,330 --> 00:59:09,810 I wanted to so I always have to backtrack, rest here. 1291 00:59:09,810 --> 00:59:12,050 I haven't done it a single time in the podcast. 1292 00:59:12,290 --> 00:59:14,450 So that's a really powerful thing that you're doing. 1293 00:59:14,450 --> 00:59:16,210 So kudos to you, man. Appreciate that, man. 1294 00:59:16,250 --> 00:59:19,850 It's kind of unorthodox, I suppose, but I do zero prep work 1295 00:59:19,850 --> 00:59:22,850 for my podcast. And it really didn't feel that 1296 00:59:22,850 --> 00:59:24,330 way. By the way, just based on the 1297 00:59:24,330 --> 00:59:26,210 questions you're asking me, it didn't I? 1298 00:59:26,810 --> 00:59:29,610 I really felt in this podcast as a compliment to you that you 1299 00:59:29,610 --> 00:59:32,170 prepped your ass off for this cuz the questions you were 1300 00:59:32,170 --> 00:59:34,050 asking. I was like, man, he's taking 1301 00:59:34,050 --> 00:59:37,130 this conversation into like all the right places, but the fact 1302 00:59:37,130 --> 00:59:38,930 that you did no prep, it presses me even more. 1303 00:59:38,930 --> 00:59:40,930 Man, that's awesome. Yeah, I don't know if that's a 1304 00:59:40,930 --> 00:59:43,930 good thing or a bad thing, but for me it works because I'm able 1305 00:59:43,930 --> 00:59:46,930 to scale the podcast output because I don't spend time 1306 00:59:46,930 --> 00:59:49,690 prepping, but because I don't prep, I have to actually pay 1307 00:59:49,690 --> 00:59:52,290 attention to what you're saying in order to ask a good follow up 1308 00:59:52,290 --> 00:59:53,930 question. I think so many people get hung 1309 00:59:53,930 --> 00:59:56,240 up on the prep work. They've got this list of 1310 00:59:56,240 --> 00:59:59,400 scripted questions and they just aren't present in the moment, 1311 00:59:59,400 --> 01:00:01,360 which I think is debilitating in the conversation. 1312 01:00:02,160 --> 01:00:05,000 You're so right. I I agree with that point a lot, 1313 01:00:05,000 --> 01:00:08,080 Rob, where there's pros and cons to build styles. 1314 01:00:08,280 --> 01:00:10,960 So what you referred to us is the Larry King style. 1315 01:00:10,960 --> 01:00:13,560 So the Larry King style is you'll go into the guest. 1316 01:00:13,760 --> 01:00:16,040 He won't even know there's actually a clip on this you can 1317 01:00:16,040 --> 01:00:18,080 watch on YouTube. So funny where he's like 1318 01:00:18,080 --> 01:00:21,080 interviewing Jerry Seinfeld like the guy who has the greatest one 1319 01:00:21,080 --> 01:00:24,310 of the greatest sitcoms like ever in human history and in 1320 01:00:24,310 --> 01:00:27,310 terms of popularity anyways and he doesn't know who Jerry 1321 01:00:27,310 --> 01:00:30,630 Seinfeld is and Jerry's like do you not know who I am? 1322 01:00:30,630 --> 01:00:33,910 Larry cuz Larry asked him a question around did your show 1323 01:00:33,910 --> 01:00:36,030 ever get cancelled? He's like what are you talking 1324 01:00:36,030 --> 01:00:39,030 about? I've never been cancelled so it 1325 01:00:39,030 --> 01:00:40,830 was hilarious. So the Larry. 1326 01:00:41,110 --> 01:00:43,070 So the Larry King approach works right? 1327 01:00:43,270 --> 01:00:46,110 Cuz he's he's one of the goats in in the interview space. 1328 01:00:46,390 --> 01:00:51,350 And then there's also the over prepped super like the Super 1329 01:00:51,390 --> 01:00:53,390 funneled and there's pros and cons. 1330 01:00:53,820 --> 01:00:57,900 Pro is you get every detail right of that person's story. 1331 01:00:58,220 --> 01:01:01,980 But the con is you miss out on the nuances of the conversation 1332 01:01:01,980 --> 01:01:03,780 you wouldn't get in a free flowing style. 1333 01:01:04,060 --> 01:01:06,780 And a good example of the compare the contrast to Larry 1334 01:01:06,780 --> 01:01:09,900 King is like a Guy Raz right. The host of How I Built This by 1335 01:01:09,900 --> 01:01:12,020 NPR. Like when he interviewed Gary 1336 01:01:12,020 --> 01:01:14,220 Vee which I highly recommend people check out since we talked 1337 01:01:14,220 --> 01:01:16,460 about him. Like it's ridiculous he even 1338 01:01:16,460 --> 01:01:18,340 knows the name. Like I never heard this on a 1339 01:01:18,340 --> 01:01:21,260 podcast before. He even knew the name of Gary 1340 01:01:21,260 --> 01:01:24,270 Vee's wine store. I was like, what? 1341 01:01:24,510 --> 01:01:26,390 Like how did you even know the name? 1342 01:01:26,870 --> 01:01:29,950 And even those the year that the store opened? 1343 01:01:29,950 --> 01:01:32,110 It's like, ridiculous. But the key is to go all in on 1344 01:01:32,110 --> 01:01:34,030 your style. And your style clearly works for 1345 01:01:34,030 --> 01:01:35,350 you, by the way. Awesome, man. 1346 01:01:35,350 --> 01:01:37,350 Well, I appreciate that kind sentiment for sure. 1347 01:01:37,990 --> 01:01:40,630 Well, Brenda, where do people go to find out more about you and 1348 01:01:40,630 --> 01:01:45,270 jump into the master class? It's basically like a free. 1349 01:01:45,840 --> 01:01:48,040 A webinar where people can go to get some more information. 1350 01:01:48,040 --> 01:01:51,520 That kind of acts as a funnel to get more involved in your 1351 01:01:51,520 --> 01:01:54,160 ecosystem, right? You got it, Robert. 1352 01:01:54,160 --> 01:01:55,920 So there's basically two ways of keeping in touch. 1353 01:01:56,200 --> 01:02:00,040 One is I do a free interactive workshop on communications. 1354 01:02:00,040 --> 01:02:02,200 This is a live workshop. I do it every two weeks over 1355 01:02:02,200 --> 01:02:03,840 zoom. So you can jump to 1356 01:02:03,840 --> 01:02:08,570 rockstarcommunicator.com. Just go to that website and you 1357 01:02:08,570 --> 01:02:10,130 could register for an upcoming date. 1358 01:02:10,130 --> 01:02:13,170 I do them all the time. I've never I've I I haven't not 1359 01:02:13,170 --> 01:02:15,690 done one in like 2 years so like I just keep doing it. 1360 01:02:16,330 --> 01:02:20,370 And the 2nd way to keep in touch is the YouTube channel. 1361 01:02:20,370 --> 01:02:23,210 Just type Master talk in one word and you'll have access to 1362 01:02:23,210 --> 01:02:24,810 hundreds of free videos on how to speak. 1363 01:02:25,330 --> 01:02:26,850 Awesome, man. Well, I will link out to all 1364 01:02:26,850 --> 01:02:29,410 those, make it easy for people to find you, and I really do 1365 01:02:29,410 --> 01:02:31,330 appreciate that, rich man. Like I said, we're in two 1366 01:02:31,330 --> 01:02:32,970 different industries, but we have a lot of. 1367 01:02:33,450 --> 01:02:36,970 Similarities when it comes to brand building, business acumen, 1368 01:02:36,970 --> 01:02:39,210 etc etc. So I appreciate you reaching out 1369 01:02:39,250 --> 01:02:41,090 us making this happen, and I thoroughly enjoyed the 1370 01:02:41,090 --> 01:02:43,250 conversation. Likewise, this is super fun. 1371 01:02:43,250 --> 01:02:44,250 You did a great job. Thanks. 1372 01:02:44,330 --> 01:02:45,650 Thank you, Brandon. Have a good one, man. 1373 01:02:46,210 --> 01:02:47,330 You too, man. Thanks so much.