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What's going on y'all? 
2025 is here. 

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That means it's time for a 
manifesto video. 

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I do manifestos every year. 
I don't even remember when the 

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first year I did one was. 
I don't remember my manifesto 

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for the last year. 2024 was 
reflect, recalibrate and 

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Reengage because I had so much 
that I needed to do to just get 

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organized, my business organized
with my life and just get things

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dialed in. 
The year before that, 2023, when

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I did those five competitions, 
my manifesto was a discipline 

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that dictates destiny because 
discipline was going to be what 

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saw me through that 33 week long
competition prep and that is 

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what ensured that I reached the 
goal of becoming the leanest men

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alive and being my best self on 
stage. 

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This year. 
Ladies and gentlemen, 2025, my 

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manifesto is adapt and overcome.
I'm not really big on 

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resolutions. 
I see so many people start and 

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stop things because they lack 
the staying power to adhere to 

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it for a year. 
I'm much more so about goals and

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just execution, execution on 
those goals. 

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Last year we obviously had a 
whole bunch of turmoil take 

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place within the business as far
as the ingredient sourcing went.

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The massive skyrocketing of the 
cost of cacao butter, you know, 

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took me through the ringer, so 
to speak. 

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I had to go to Brazil. 
I had to do all this stuff to 

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kind of figure out how to 
overcome that obstacle. 

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And going into this year, we 
are, you know, obviously 

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releasing a lot more tallow 
based flavors. 

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We're having to pivot, we're 
having to adjust. 

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We're having to figure out a 
solution. 

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That's what it's all about, 
figuring out solutions. 

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I could easily, you know, throw 
a white flag in the air and say 

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this is it, I'm done, you know, 
sign me out. 

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But then what does that 
accomplish? 

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You know, life is not supposed 
to be easy. 

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Truth be told, I don't want it 
to be easy. 

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I like the fact, as much as I 
hate to say that, you know, I 

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got to wake up and freaking do a
cold plunge first thing in the 

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morning. 
I like the fact that there's 

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times I don't have any money in 
my bank account. 

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I got to figure out a way to get
a creative newsletter written or

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a social post made to drive 
attention and awareness and 

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traffic to the website to make 
sales. 

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I like that sometimes I've got 
an injury and it hurts to do a a

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specific movement, but I've got 
to train that body part anyways.

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I like adversity. 
Adversity is my friend. 

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Adversity gives us reason to 
work, gives us reason to to 

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fight, gives us reasons to live.
And 2025 is going to see a lot 

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more adversity for me. 
We got to figure out how to 

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tallow bricks during the 
summertime. 

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That's going to be a massive 
headache, but I'm going to 

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figure it out. 
We got to figure out how to have

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another kid. 
Have we got a kid coming at the 

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end of June? 
We have two little chaos bundles

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of joy running around the house.
That's going to create a whole 

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host of complexities as well. 
But guess what? 

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I'm looking forward to it. 
I love it. 

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I love it. 
I love having things coming into

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my life every single day that 
forced me to learn more about 

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myself, to grow, to evolve, to 
revolve, to adapt and to 

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overcome. 
That is why the manifesto for 

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2025 is to do just that. 
Adapt the unknowns, adapt to the

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uncertainties, adapt to the 
challenges and overcome them and

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become bigger, better, stronger,
more resilient and just better 

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as a result. 
We've got, you know, a 

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competition that we're hosting. 
I've never done that before. 

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I don't know what that's going 
to bring the table, but we're 

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going to figure it out and it's 
going to be the best one out 

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there. 
We've got retreats that we're 

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hosting. 
We've got new flavors, We've got

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an apparel line revamp that 
we're doing. 

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Like I said, I've got the new 
kid coming along. 

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I've got so many things 
happening. 

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For me to take all these 
challenges and just have a pity 

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party and a wallow and pain and 
guilt and misery accomplishes 

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nothing and serves no one. 
If I can adapt and overcome 

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amidst all these obstacles, not 
only do I benefit as an 

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individual, but I could 
hopefully provide more value to 

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y'all. 
And that is the name of the 

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game. 
That's what gets me up every 

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single day. 
That's what I'm going to be 

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thinking of throughout the day 
in 2025. 

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Every single day of 2025. 
So whatever that manifest was 

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for you, harness it, leverage 
it, make it your own, and be the

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best self you can be. 
Catch y'all later and kill it.