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Well, hello ladies and gents. 
Robert Sykes, QS savage.com. 

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And today I've got special guest
James Swanak on the line and 

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we're going to dive deep into 
the wonderful world of sleep 

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optimization, the importance of 
wearing blue light blocking 

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glasses and other sleep packs 
you can do to optimize your 

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quality sleep. 
We also dive pretty deeply into 

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addiction. 
He is specialized in getting 

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people free of alcohol 
addiction. 

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He's been avoiding alcohol 
himself since 2010, I believe he

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said possibly 2013 and he is had
tremendous benefits that have 

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come from that. 
I'm actually one year pretty 

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much just shy of when you're 
having not had a drop about call

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myself. 
I've noticed several benefits so

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thoroughly enjoyed that portion 
of the conversation and then we 

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kind of switch gears and just 
dove into a mindset shift and 

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talked about addictive 
substances and dictancies in 

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general. 
What drives people to reach for 

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certain substances that they 
know aren't serving them well? 

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How to have a mindset shift to 
get away from that and improve 

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one's quality of life, Focusing 
on gratitude. 

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So really just a psychological 
component to the conversation 

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which I thoroughly enjoyed. 
I've got no doubt that you will 

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take something from this so that
further delay, sit back, relax, 

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enjoy the conversation with 
James Swanick and we're live. 

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James, how are you Sir? 
Very well. 

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Thank you very much. 
I'm excited to be chatting with 

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you man. 
So I I perused on your website 

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just a tad prior to the call and
you are an expert in both sleep 

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quality and overcoming alcohol 
addiction, but just addiction in

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general it looked like as well, 
correct? 

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That's right. 
Yes. 

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Well, I want to tackle all three
of those topics. 

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Let's start with sleeps. 
I think sleep is something that 

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oftentimes everybody knows it's 
important. 

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Everybody knows that they should
optimize it. 

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But it's kind of like one of 
those things that oftentimes 

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gets swept underneath the road 
because it's easy to sweep under

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the rug. 
So can you kind of give us some 

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background as to why that became
a point that you wanted to dive 

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deeper into in the first place? 
Well, my sleep was OK, but it 

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wasn't great. 
And by that I mean I was wake 

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up. 
I would wake up feeling tired 

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and lethargic even if I had 
seven or eight hours sleep and I

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was just perplexed as to why. 
Other times I would toss and 

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turn in the night. 
Sometimes I had trouble getting 

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to sleep. 
I wouldn't say I had. 

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You know, like devastatingly bad
sleep, but it was just blah. 

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I was kind of average and in 
2015 I saw a friend of mine 

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wearing a pair of very ugly 
orange lens to blue light 

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blocking glasses that were cut 
more like safety goggles. 

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And he was wearing them out to 
dinner at a nice restaurant. 

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And I thought, man, he looks 
ridiculous. 

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And then I I kind of challenged 
him. 

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He said, why are you wearing 
those glasses? 

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And he went on to tell me that 
he was trying to block the blue 

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light. 
That was coming out of screens. 

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You know, his cell phone and 
bathroom light, kitchen light, 

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microwave light, etc. 
And so I went back to my home in

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Los Angeles at the time and I 
dug out an old pair of yellow 

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lensed ski goggles and I started
wearing them as I watched reruns

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of this TV series called Mad 
Men. 

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And I found that I did get 
sleepier because I was wearing 

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these stupid looking goggles. 
And so then I just decided, you 

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know what, I'm gonna dive into 
this a lot more. 

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I became somewhat of a sleep 
expert. 

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I then created my own stylish 
pair of blue light blocking 

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glasses and and started a sleep 
company called Swanic Sleep. 

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And that's how it really began. 
It was just more me having 

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mediocre sleep and seeing my 
friend wear a very ugly pair of 

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glasses and they kind of got me 
into the sleep world. 

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I remember when Dave asked, we 
started wearing those glasses 

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and everybody in the space was 
like looking at him like he was 

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a total goofball. 
And then it totally took hold 

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and now everybody seems to have 
a pair. 

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I've got three pair. 
Yeah, yeah. 

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But we, yeah, I exhibited my 
Swannies at Dave Aspie's 

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Bulletproof Conference back in 
20. 

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When was it must have been 2016,
Man, that was a while ago, yeah.

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And. 
We had half of the attendees 

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weren't wearing our glasses by 
the end of it. 

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By the end of the second day it 
was crazy. 

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And that that was really like 
kind of like when the biohackers

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got into it, got into that the 
blue light blocking world and it

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kind of kicked off in 2016 and 
and my company kind of rode that

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way for a couple of years and 
then the market was just flooded

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with competitors and still is. 
And then you got cheap knockoffs

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from China as well. 
But as far as I know, ours have 

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been the only. 
University scientifically 

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studied PAIR. 
The University of Washington did

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a scientific study on him 2018 
and showed the people who wore 

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him slept 12% better and 
performed 11% better the next 

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day. 
So it's the real deal. 

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Blue light blocking glasses, 
whether that you use our 

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products or someone else's, can 
you kind of dive into the actual

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science and the mechanistic 
properties of why blocking blue 

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lights in the latter half of the
day is that advantageous from a 

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sleep standpoint? 
Yeah, well, when the sun goes 

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down and darkness falls, that's 
when our body naturally wants to

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prepare for sleep. 
It wants to turn on the 

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melatonin faucet, so to speak. 
Now the problem is that in the 

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modern world, we're exposed to 
artificial light from microwave 

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light, kitchen lights, 
speedometer light, McDonald's 

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golden arches, lights as you're 
driving down the freeway, the 

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freeway lights. 
And what happens is, is that 

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that artificial light stimulates
our pituitary and Pinal gland. 

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And when our pituitary and Pinal
gland is stimulated, it sends a 

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signal to our brain that it's 
still daytime. 

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So the body and the brain 
mistakenly believes it's still 

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daytime, so it does not turn on 
the melatonin faucet. 

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But naturally we want melatonin 
flooding through our system at 

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nighttime, right? 
That's the natural cycle. 

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But our brain is confused. 
Wait, wait. 

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Is it nighttime? 
Is it daytime? 

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It must be daytime, because I'm 
staring into the screen and my 

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pituitary and Pinal gland are 
being stimulated. 

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And so that is why the best 
thing that you can do for your 

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sleep is to actually live your 
nighttime life by candlelight or

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sit in the dark. 
But no one's gonna do that, 

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right? 
It's 2023. 

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Everyone's gonna use a device. 
Turn on the light. 

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Everyone loves electricity. 
Your fluorescent lights. 

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So the next best thing is to 
block as much of that artificial

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light as possible. 
And that's why you wear a pair 

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of blue blocking glasses. 
Now the orange lens Orange is 

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the opposite of blue, blue is 
the opposite of orange. 

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So blue light cannot penetrate 
an orange lens. 

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That's why we wear orange lens 
blue light blocking glasses. 

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Now there is just one side note 
to that. 

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You must be wearing a pair of 
orange lens glasses that block 

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at least 530 nanometers of blue 
light. 

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Many blue light blocking glasses
on the market are amber lensed 

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or clear lensed, and they still 
claim that it helps with your 

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sleep. 
But in the physical universe 

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that we currently occupy, it is 
an impossibility that anything 

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other than an orange lens can 
block enough of the blue light. 

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Responsible for messing with 
your sleep. 

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So just for your listener, make 
sure that if you are looking to 

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improve your sleep, you get a 
pair of orange lens blue light 

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blocking glasses and not the 
clearer lens blue light blocking

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glasses. 
Are there any benefits to those 

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clear lens? 
Like are they good for blocking 

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some yes. 
Some things, like if you're 

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looking at computer screen all 
day for instance. 

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Exactly. 
That is what they're great for. 

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In actual fact, during the 
daytime, we want blue light. 

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In fact, let me ask you a 
question. 

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What is the biggest emitter of 
blue light? 

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Do you know? 
Yeah, the sun. 

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The sun, Exactly. 
Well done. 

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It's the sun. 
So we actually want blue light 

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during the day, we just don't 
want blue light at night. 

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So in terms of wearing clear 
lens blue light blocking 

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glasses, wearing those clear 
lens blue light blocking glasses

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while you're on a computer 
screen for example, or staring 

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at your screen all day will 
filter that blue light. 

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And it will actually give you 
clarity and focus and reduce 

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chances of fogginess and 
irritability. 

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So, clear lens for daytime use, 
orange lens for nighttime use. 

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Gotcha. 
Makes total sense. 

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What about you mentioned 
melatonin? 

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A lot of people are just going 
overboard and supplementing with

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melatonin in the evening hours 
because their endogenous 

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production is so screwed up. 
Do you have a stance on if that 

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is beneficial or does that 
disrupt endogenous production or

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how does that work? 
On occasion, if you're jet 

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lagged or something particularly
disruptive to your schedule has 

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happened, taking melatonin can 
help. 

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However, the moment you start 
taking it regularly is the 

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moment that your body doesn't 
want to start producing it 

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naturally, and then you've got 
all kinds of problems. 

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So I would say use it sparingly.
Would be my advice. 

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But you know you really want 
your body to naturally produce 

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melatonin, and you can do that 
by exposing yourself to natural 

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sunlight first thing in the 
morning. 

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Vitamin D Getting a healthy dose
of vitamin D throughout the day.

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And then your body will just 
naturally want to produce 

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melatonin at night time because 
your circadian rhythm, which is 

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your internal body clock, will 
have kicked in nicely. 

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Nature will have taken its 
course. 

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Your body will. 
So long as you're blocking blue 

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light at night, right? 
So long as you're blocking blue 

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light at night with a pair of 
quality orange lens blue light 

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blocking glasses, then your body
will naturally want to produce 

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melatonin and you won't need to 
supplement with melatonin except

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on occasion. 
Is there a benefit to subjecting

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yourself to a ton of blue light 
in the morning hours if you're 

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waking up prior to the sun 
rising? 

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So like if in a perfect world, 
you'd wake up with the sun, go 

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to sleep with the sun. 
But like you said, no one's 

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doing that in this century. 
If I'm waking up before the sun 

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comes out and I subject myself 
to a lot of artificial blue 

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light, that would help jumpstart
things, correct? 

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Yeah, I would. 
And you can buy devices like 

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morning alarm clocks, which 
blast you with, you know, 

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artificial light. 
I mean, it's no substitute for 

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the sun, but it's pretty good. 
I would recommend that, yeah. 

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I mean, if you're waking up 
before the sun and you want to 

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get your circadian rhythm in 
check, and you know you want to 

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sleep between the hours of, say,
8:00 and 10:00 PM, you want to 

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go to sleep at 8:00 and 10:00 PM
at night, then it definitely 

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makes sense that if the sun's 
not getting up, you know, early 

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enough that you would expose 
yourself to artificial light in 

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the morning. 
Yes, Gotcha. 

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OK, that makes that makes sense.
Yeah, I'm in a competition prep 

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right now and I'm having to tan 
to get my, you know, base tan. 

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So I'm going to try and time my 
tanning first thing in the 

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morning so that I can just get 
blasted with that before the sun

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comes up. 
Start off the day with the 

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light. 
What are some other techniques 

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that you incorporate to optimize
sleep? 

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Like I've got a pretty I don't 
get very much sleep quantity, so

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I've tried to really maximize my
sleep quality. 

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I'm typically getting like 6 
hours a night, but I I try to 

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hedge the bets in my favor, so 
to speak. 

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I'm I'm using blackout curtains 
or you know, the blackout 

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goggles. 
If I don't have blackout 

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curtains in the room, I'm mouth 
taping, I'm turning down the 

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thermostat. 
I'm, you know, kind of eating 

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much earlier in the day so that 
my body's not trying to digest 

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food as I sleep and I'm timing 
my my fluid intake so I'm not 

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having to get up throughout the 
night to use the restroom. 

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Is there anything else that you 
would add to that list? 

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Yeah. 
The gold standard is when you 

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wake up in the morning, expose 
yourself to natural sunlight as 

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soon as possible. 
If you're going to exercise and 

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work out, studies show that 
doing it in the morning is 

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preferable if sleep is your 
goal. 

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00:12:21,570 --> 00:12:25,170
You don't want to have any 
caffeine within 10 hours of 

229
00:12:25,170 --> 00:12:27,410
sleep. 
So if you're going to go to 

230
00:12:27,410 --> 00:12:29,810
sleep at say 10:00 PM, you want 
to make sure you cut off is at 

231
00:12:29,810 --> 00:12:31,890
12:00 PM. 
I just use the blanket rule. 

232
00:12:31,890 --> 00:12:34,490
Just don't drink coffee after. 
Don't drink coffee in the 

233
00:12:34,490 --> 00:12:36,610
afternoon. 
Coffee is only for morning. 

234
00:12:37,530 --> 00:12:39,490
And that seems to work out just 
great. 

235
00:12:41,850 --> 00:12:43,650
You're right on the cool 
temperature. 

236
00:12:43,650 --> 00:12:47,570
You want 65 to 69 degrees 
Fahrenheit as the cool 

237
00:12:47,570 --> 00:12:50,130
temperature in your bedroom. 
That's been shown to be the most

238
00:12:50,130 --> 00:12:52,250
optimal. 
Definitely you want to be 

239
00:12:52,250 --> 00:12:54,730
blocking artificial blue light 
in the last hour before you go 

240
00:12:54,730 --> 00:12:56,930
to sleep. 
I recommend a pair of Swannies 

241
00:12:57,010 --> 00:12:59,810
blue light blocking glasses from
Swannie sleep, but any any 

242
00:12:59,810 --> 00:13:03,850
reputable brand will do as long 
as you've done your research on 

243
00:13:03,850 --> 00:13:07,880
them and. 
No eating within three hours of 

244
00:13:07,880 --> 00:13:12,080
sleep. 
No drinking alcohol at all. 

245
00:13:12,320 --> 00:13:16,080
But you know, people are going 
to ignore me, Which might be a 

246
00:13:16,080 --> 00:13:18,000
good segue into talking about 
alcohol. 

247
00:13:18,000 --> 00:13:21,480
But you're actually better off 
drinking alcohol for breakfast 

248
00:13:21,480 --> 00:13:24,720
than you are anywhere close to 
bedtime, because at least your 

249
00:13:24,720 --> 00:13:27,880
body then has, you know, 12 to 
16 hours to break down the 

250
00:13:27,880 --> 00:13:29,720
toxins. 
The problem is most people are 

251
00:13:29,720 --> 00:13:32,960
drinking glass of wine or beer 
or whatever it is at night time.

252
00:13:33,700 --> 00:13:35,220
And they're putting the body to 
work. 

253
00:13:35,220 --> 00:13:38,740
They're essentially clocking the
body in for for a night's work. 

254
00:13:39,260 --> 00:13:42,220
And the body doesn't want to 
work when it's sleeping. 

255
00:13:42,220 --> 00:13:45,540
It just wants to sleep. 
But as soon as you drink that 

256
00:13:45,540 --> 00:13:48,380
glass of alcohol with all those 
toxins, the liver has to go to 

257
00:13:48,380 --> 00:13:50,340
work to try to get the toxins 
out. 

258
00:13:50,340 --> 00:13:52,820
And so you now you don't spend 
as long in that deep restorative

259
00:13:52,820 --> 00:13:55,900
REM phase of sleep. 
And I've had clients who've 

260
00:13:55,900 --> 00:14:00,860
tracked their sleep with an aura
ring for a week when they have a

261
00:14:00,860 --> 00:14:03,060
glass of wine. 
Seemingly innocent glass of 

262
00:14:03,060 --> 00:14:05,820
wine. 
And their sleep is compromised. 

263
00:14:05,860 --> 00:14:08,820
They stop drinking the wine. 
All of a sudden, their markers 

264
00:14:08,820 --> 00:14:13,220
improve, Their sleep improves. 
People have a very skewed 

265
00:14:13,220 --> 00:14:15,900
relationship with how alcohol 
affects their sleep, because 

266
00:14:15,900 --> 00:14:19,380
oftentimes they'll drink and 
they'll just crash afterwards so

267
00:14:19,380 --> 00:14:22,700
that their quickness to sleep 
seems to improve, but the 

268
00:14:22,700 --> 00:14:24,740
quality of that sleep is 
significantly hindered. 

269
00:14:26,140 --> 00:14:28,980
Yeah, drinking alcohol may 
certainly help you fall asleep. 

270
00:14:30,080 --> 00:14:32,560
But the quality of your sleep 
will be so compromised that it 

271
00:14:32,560 --> 00:14:34,680
undoes any benefits you get from
that. 

272
00:14:35,520 --> 00:14:38,800
I mean, even last night, I mean,
I haven't drunk since 2010, but 

273
00:14:38,800 --> 00:14:43,080
last night I was out, 
ironically, at a tequila tasting

274
00:14:44,400 --> 00:14:48,120
party and a cigar party, and I 
was with some friends and I just

275
00:14:48,120 --> 00:14:51,160
drank mocktails. 
But we ate quite late. 

276
00:14:51,160 --> 00:14:52,520
You know, like the IT was a 
three. 

277
00:14:52,520 --> 00:14:55,400
It was a tasting menu and the 
three course meal and the 

278
00:14:55,400 --> 00:15:00,880
dessert came out and around. 930
quarter to 10. 

279
00:15:02,200 --> 00:15:04,400
And I drank. 
I was drinking some mocktail, 

280
00:15:04,400 --> 00:15:06,040
You know, everyone else was 
drinking tequila, but I was 

281
00:15:06,040 --> 00:15:09,800
drinking mocktails. 
And so I ate later than I 

282
00:15:09,800 --> 00:15:11,960
ordinarily would. 
Usually I have my last meal by 

283
00:15:11,960 --> 00:15:14,560
six or seven. 
But last night I had my last 

284
00:15:14,560 --> 00:15:18,600
meal around 9:45, let's call it 
10, and I was still drinking a 

285
00:15:18,600 --> 00:15:23,280
mocktail at 10. 
And then I I went home, had a 

286
00:15:23,280 --> 00:15:28,960
shower, and got into bed around,
let's say, 11:30. 

287
00:15:30,160 --> 00:15:34,560
And ordinarily I'm sleeping at. 
I'm already asleep by 11, but 

288
00:15:34,560 --> 00:15:37,560
I'm getting into bed at 11:30. 
I'm sleeping, falling asleep 

289
00:15:37,560 --> 00:15:38,920
somewhere between 11:30 and 
12:00. 

290
00:15:38,920 --> 00:15:43,200
I mean, I woke up this morning 
having tossed and turned during 

291
00:15:43,200 --> 00:15:45,800
the night. 
My sleep was very light, you 

292
00:15:45,800 --> 00:15:48,600
know, like tossing and turning 
and just a bit uncomfortable. 

293
00:15:48,600 --> 00:15:54,040
And I could taste the sugar on 
my mouth when I woke up in the 

294
00:15:54,040 --> 00:15:57,130
morning, You know, from the. 
From the dessert that I had, I 

295
00:15:57,130 --> 00:15:58,650
just had it. 
It was like, what was it again? 

296
00:15:58,650 --> 00:16:01,970
It was these little cinnamon 
sticks with some very rich 

297
00:16:01,970 --> 00:16:04,090
chocolate. 
Cinnamon sticks with rich 

298
00:16:04,090 --> 00:16:06,650
chocolate. 
And the and the sugar from that 

299
00:16:06,930 --> 00:16:11,490
coupled with the sugar from the 
the juices, which I ordinarily 

300
00:16:11,490 --> 00:16:15,530
don't drink, was enough to just 
make my sleep, excuse my French 

301
00:16:15,530 --> 00:16:19,490
rat shit for the night, You 
know, like, but that's. 

302
00:16:19,530 --> 00:16:22,450
I mean, that's me not even 
drinking, drinking alcohol. 

303
00:16:22,650 --> 00:16:25,090
Imagine all the people out in 
the world right now. 

304
00:16:26,510 --> 00:16:30,790
Probably the listener right now 
who either occasionally or 

305
00:16:30,790 --> 00:16:34,550
regularly are drinking 123 
glasses of wine every night, 

306
00:16:34,550 --> 00:16:38,310
having a late night snack or a 
meal and what I just described 

307
00:16:38,310 --> 00:16:40,310
as the norm for them. 
And they wonder why their 

308
00:16:40,310 --> 00:16:42,710
sleep's crap and they've got 
feel tired and irritable and 

309
00:16:42,710 --> 00:16:46,350
lethargic and they're snappy and
their focus is about a five or 

310
00:16:46,350 --> 00:16:48,390
six out of 10. 
And then they seek refuge and 

311
00:16:48,390 --> 00:16:53,110
more drinking and possibly porn 
and maybe some shopping, some 

312
00:16:53,110 --> 00:16:56,260
love addictions and. 
Video game addiction, maybe 

313
00:16:56,460 --> 00:16:59,220
addiction to the cell phone, 
maybe become a workaholic. 

314
00:16:59,620 --> 00:17:05,540
They're all interrelated, so I 
got off track a little bit 

315
00:17:05,540 --> 00:17:09,380
there. 
But bottom line is, yeah, avoid 

316
00:17:09,380 --> 00:17:11,020
alcohol anywhere close to 
bedtime. 

317
00:17:11,020 --> 00:17:14,700
Avoid food anywhere close to 
bedtime or liquids for that, or 

318
00:17:14,700 --> 00:17:16,540
within three hours of bedtime if
you can. 

319
00:17:18,020 --> 00:17:20,420
And then invest in a pair of 
invest in. 

320
00:17:21,760 --> 00:17:24,359
A high quality sleep mask. 
We have a really nice one. 

321
00:17:24,359 --> 00:17:26,560
It's Swanic sleep. 
It's 100% pure silk and it's 

322
00:17:26,560 --> 00:17:28,520
oversized. 
So we deliberately make it like 

323
00:17:28,520 --> 00:17:32,160
a huge jumbo size so it covers 
almost the entire face. 

324
00:17:32,600 --> 00:17:35,960
And because it's silk, silk 
retains moisture. 

325
00:17:35,960 --> 00:17:39,920
So the skin, you know when you 
put your face on a pillow and 

326
00:17:39,960 --> 00:17:42,200
most people have cotton pillow 
slips right? 

327
00:17:43,400 --> 00:17:47,680
The cotton dehydrates the skin 
right, which shows up the next 

328
00:17:47,680 --> 00:17:49,320
day with lines and the eyes and 
wrinkles. 

329
00:17:49,320 --> 00:17:52,650
But silk? 
Retains moisture, so if you 

330
00:17:52,650 --> 00:17:57,850
sleep with a silk sleeping mask,
it's possible that you can have 

331
00:17:57,890 --> 00:18:01,370
less visible wrinkles and bags 
under the eyes when you wake up 

332
00:18:01,370 --> 00:18:04,490
in the morning because the 
moisture has been retained from 

333
00:18:04,490 --> 00:18:07,690
the from the sleeping mask. 
So anyways, worth giving that a 

334
00:18:07,690 --> 00:18:11,650
shot and also switching to a 
silk pillow slip as well. 

335
00:18:11,850 --> 00:18:13,450
Yeah, now that makes total 
sense. 

336
00:18:13,810 --> 00:18:15,330
What? 
What compelled you to stop 

337
00:18:15,330 --> 00:18:17,570
drinking in 2010? 
Was it just new research that 

338
00:18:17,570 --> 00:18:21,760
you uncovered or you noticing 
compromises in your own sleep 

339
00:18:21,760 --> 00:18:24,160
and performance quiet like what?
What was the catalyst there? 

340
00:18:25,480 --> 00:18:28,240
I was a socially acceptable 
drinker growing up in Brisbane, 

341
00:18:28,240 --> 00:18:31,680
Australia for many years in that
I had two or three drinks most 

342
00:18:31,680 --> 00:18:34,240
night at the most nights of the 
week, and I drank heavier on the

343
00:18:34,240 --> 00:18:36,400
weekends. 
I didn't have a rock bottom 

344
00:18:36,400 --> 00:18:37,800
moment. 
I didn't get arrested. 

345
00:18:37,800 --> 00:18:40,440
I didn't get a DUI. 
I was just a socially 

346
00:18:40,440 --> 00:18:44,800
acceptable, consistent drinker 
over about 20 years from age 17 

347
00:18:44,800 --> 00:18:49,200
to, let's call it age 35. 
Nothing too bad, but. 

348
00:18:49,550 --> 00:18:52,030
I put on about 30 pounds of 
unwanted body fat. 

349
00:18:52,550 --> 00:18:55,790
My sleep was poor. 
I was irritable, lethargic. 

350
00:18:56,590 --> 00:18:59,150
I wasn't focused. 
I was operating about a six out 

351
00:18:59,150 --> 00:19:03,190
of 10, and I identified that it 
was in part because of my 

352
00:19:03,190 --> 00:19:06,710
drinking habits. 
And so I was in Austin, TX in 

353
00:19:06,710 --> 00:19:08,750
2010. 
I was at the annual South by 

354
00:19:08,750 --> 00:19:11,350
Southwest festival. 
I went out to an industry party.

355
00:19:11,670 --> 00:19:13,950
I had two Bombay Sapphire Gin 
and Tonics. 

356
00:19:14,190 --> 00:19:17,310
Went back to my hotel 20 minutes
north of downtown Austin. 

357
00:19:17,750 --> 00:19:19,950
Went to sleep and when I woke up
in the morning and looked in the

358
00:19:19,950 --> 00:19:23,390
mirror, I just felt blah and I 
looked blah. 

359
00:19:24,830 --> 00:19:29,230
And I went next door to the 
hotel to an IHOP in 

360
00:19:29,230 --> 00:19:32,430
International House of Pancakes.
And I was sitting in this IHOP 

361
00:19:32,430 --> 00:19:34,390
and I just thought, what am I 
doing in an IHOP? 

362
00:19:34,750 --> 00:19:37,790
Feeling a little hungover and 
like look and taste that gin 

363
00:19:37,790 --> 00:19:41,910
from last night and come on 
James, just take 30 days off 

364
00:19:41,910 --> 00:19:44,190
alcohol. 
See if you can do it. 

365
00:19:45,690 --> 00:19:47,930
And I remember the time 
thinking, man, 30 days, wow, 

366
00:19:48,410 --> 00:19:50,810
what a Herculean task that would
be. 

367
00:19:53,090 --> 00:19:59,810
And in 14 days I lost seven or 
£8. 

368
00:19:59,890 --> 00:20:03,170
And in 30 days I lost 13 pounds,
13 pounds. 

369
00:20:03,170 --> 00:20:06,850
In 30 days, just by not drinking
all those dead calories, I slept

370
00:20:06,850 --> 00:20:07,930
better. 
I looked better. 

371
00:20:08,010 --> 00:20:11,900
I had clarity and focus. 
On week three, I had an 

372
00:20:11,900 --> 00:20:15,700
opportunity to audition to 
become a Sports Center anchor on

373
00:20:15,700 --> 00:20:19,740
ESPN. 
And to my amazement, they gave 

374
00:20:19,740 --> 00:20:25,780
me the job and I credited the 
clarity and focus from being 

375
00:20:25,780 --> 00:20:29,980
alcohol free in past to helping 
me get that job. 

376
00:20:30,740 --> 00:20:32,260
And so I thought, well, this is 
pretty good. 

377
00:20:32,260 --> 00:20:33,660
I've been 30 days without 
alcohol. 

378
00:20:33,660 --> 00:20:35,980
I've got my dream job, lost 
weight, feel better, look 

379
00:20:35,980 --> 00:20:38,450
better. 
I might keep going. 

380
00:20:38,450 --> 00:20:41,130
And so I just kept going and 
pushing it out. 50 days, 60 

381
00:20:41,130 --> 00:20:44,650
days, 90 days, six months. 
Then I got to one year and I was

382
00:20:44,650 --> 00:20:47,850
back at the 2011 South by 
Southwest festival, the exact 

383
00:20:47,850 --> 00:20:50,290
same festival a year later. 
And I went into the Lust of 

384
00:20:50,290 --> 00:20:53,730
Pearl Bar on Rainey St. and I 
went up to the bar and I ordered

385
00:20:53,730 --> 00:20:55,970
a Bud Light. 
And I went to put the Bud Light 

386
00:20:56,730 --> 00:21:01,490
to my lips as a celebration of 
one year, alcohol free. 

387
00:21:02,570 --> 00:21:05,290
And at the last moment, I put 
the beer down and I thought to 

388
00:21:05,290 --> 00:21:08,080
myself, how is drinking this 
celebrating? 

389
00:21:08,920 --> 00:21:11,840
Because in one year I've lost 
weight, felt amazing. 

390
00:21:11,840 --> 00:21:15,080
Attracted a beautiful romantic 
relationship into my life. 

391
00:21:15,080 --> 00:21:18,360
My friends have improved in 
quality. 

392
00:21:18,360 --> 00:21:20,720
I'm a much more nicer, agreeable
person. 

393
00:21:22,000 --> 00:21:24,440
I'm sleeping great. 
My mindset's good. 

394
00:21:24,440 --> 00:21:28,560
I've got a positive outlook. 
And so I handed the beer back to

395
00:21:28,560 --> 00:21:29,880
the barman instead. 
I've changed my mind. 

396
00:21:29,880 --> 00:21:31,320
Here's your tip. 
Thanks very much. 

397
00:21:31,640 --> 00:21:34,730
You can pour the beer out. 
And I walked out of there and I 

398
00:21:34,730 --> 00:21:36,570
haven't picked up an alcoholic 
drink since. 

399
00:21:37,210 --> 00:21:41,210
So it's been, you know, 13 1/2 
coming up 14 years now since 

400
00:21:41,210 --> 00:21:44,530
I've had one soup of alcohol. 
And life just keeps getting 

401
00:21:44,530 --> 00:21:53,730
increasingly better because I 
believe that I'm living the life

402
00:21:53,730 --> 00:21:56,770
that nature just intended me to 
live without poisoning myself. 

403
00:21:57,490 --> 00:21:59,650
Yeah, I think that is powerful, 
man. 

404
00:21:59,650 --> 00:22:01,610
Like I feel like people don't 
need to have this. 

405
00:22:02,370 --> 00:22:05,930
Make or break moments where 
they're just on the edge and 

406
00:22:05,930 --> 00:22:08,490
they have to have to change 
course in order to change 

407
00:22:08,490 --> 00:22:12,130
course. 
I was doing a 50 mile March last

408
00:22:12,130 --> 00:22:15,250
year and like on the last leg of
the March we were challenging 

409
00:22:15,250 --> 00:22:17,330
each other around us. 
You know what's something else 

410
00:22:17,330 --> 00:22:20,570
that we can do to push the 
needle forward and they decided 

411
00:22:20,570 --> 00:22:23,330
to do a 365 days sober 
challenge. 

412
00:22:23,690 --> 00:22:26,250
So I haven't had anything to 
drink in almost a year now as 

413
00:22:26,250 --> 00:22:28,910
well. 
And it worked that well because 

414
00:22:28,910 --> 00:22:30,790
I was going into this 
competition prep, so I don't 

415
00:22:30,910 --> 00:22:33,670
drink then anyway. 
So it was a pretty easy, you 

416
00:22:33,670 --> 00:22:37,230
know, transition for me. 
But having not had alcohol in 

417
00:22:37,230 --> 00:22:40,750
nearly a year, I don't miss it. 
I never really drank much 

418
00:22:40,750 --> 00:22:44,230
beforehand anyways. 
But it's like once you remove 

419
00:22:44,230 --> 00:22:47,070
those things that are holding 
your back and in life and people

420
00:22:47,070 --> 00:22:48,310
don't even realize it's holding 
you back. 

421
00:22:48,310 --> 00:22:51,630
But when you, when you take a, 
take an inventory of what you're

422
00:22:51,630 --> 00:22:53,710
doing, how you're spending your 
time, what you're spending your 

423
00:22:53,710 --> 00:22:55,870
money on, what you're putting 
into your body. 

424
00:22:56,510 --> 00:23:00,510
There's not really a whole lot 
in favor of alcohol consumption.

425
00:23:00,510 --> 00:23:04,070
Like it is literally a toxin. 
And yes, you know, people can 

426
00:23:04,070 --> 00:23:06,950
argue that wine has some 
antioxidant properties, 

427
00:23:06,950 --> 00:23:11,350
polyphenols, etcetera, but the 
the downside certainly outweighs

428
00:23:11,350 --> 00:23:13,550
the upside of those. 
There's other ways to get those 

429
00:23:13,550 --> 00:23:16,430
into your system that don't 
involve alcohol. 

430
00:23:16,910 --> 00:23:20,670
And once you just totally, 
completely remove it and you 

431
00:23:20,670 --> 00:23:23,910
don't need it anymore, it's 
amazing how much better things 

432
00:23:23,910 --> 00:23:27,950
become. 
Yeah, I agree with you. 

433
00:23:27,950 --> 00:23:29,630
I'm in alignment with everything
you just shared. 

434
00:23:31,470 --> 00:23:34,470
And it's probably honestly the 
the case with any addictive 

435
00:23:34,470 --> 00:23:38,430
substance or tendency. 
I mean regardless of what the 

436
00:23:38,430 --> 00:23:43,950
the vehicle is that you have an 
addicted tendency towards like I

437
00:23:43,950 --> 00:23:47,470
don't think that's healthy for 
people to become reliant on 

438
00:23:47,470 --> 00:23:49,590
things, especially things that 
are negative like food is an 

439
00:23:49,590 --> 00:23:53,220
interesting addiction because. 
I do certainly believe food can 

440
00:23:53,220 --> 00:23:56,540
be an addictive substance for 
many people and but that's 

441
00:23:56,540 --> 00:23:59,580
something that you have to 
consume to some form or fashion 

442
00:23:59,940 --> 00:24:01,780
on a somewhat regular basis for 
survival. 

443
00:24:01,780 --> 00:24:04,940
So things like drugs and alcohol
that are obviously and clearly 

444
00:24:04,940 --> 00:24:08,380
-1 can make a different argument
for than they would for 

445
00:24:08,380 --> 00:24:11,820
something like food. 
But I think pretty much anything

446
00:24:11,820 --> 00:24:15,780
could be addictive to anybody. 
Yes. 

447
00:24:17,740 --> 00:24:24,150
Well, look, everyone can choose 
to live their life the way they 

448
00:24:24,150 --> 00:24:26,950
want to live. 
I tend to choose to live my life

449
00:24:26,950 --> 00:24:29,710
the way I suspect nature always 
intended. 

450
00:24:31,510 --> 00:24:35,910
And that is, go to sleep when 
the sun goes down, Wake up when 

451
00:24:35,910 --> 00:24:39,470
the sun gets up. 
Drink lots of water. 

452
00:24:39,470 --> 00:24:42,470
Eat good food, get sunlight. 
Have good relationships. 

453
00:24:43,670 --> 00:24:45,310
Practice conscious 
communication. 

454
00:24:49,270 --> 00:24:55,730
Do the right thing. 
Be humble, be kind and live a 

455
00:24:55,730 --> 00:24:57,370
life of adventure. 
Whatever lights you up. 

456
00:24:57,370 --> 00:25:00,650
And when you do those things, 
it's amazing how, like I said 

457
00:25:00,650 --> 00:25:02,210
before, everything is 
intertwined. 

458
00:25:02,210 --> 00:25:05,490
You know, like when you're happy
in your relationships, you eat 

459
00:25:05,490 --> 00:25:07,890
well, when you're unhappy in 
your relationships, you eat 

460
00:25:07,890 --> 00:25:13,890
poorly or you drink poorly, and 
when you eat well, you feel good

461
00:25:14,170 --> 00:25:18,290
and so you behave better. 
But most people are eating 

462
00:25:18,290 --> 00:25:22,760
sugar, processed foods too close
to bedtime. 

463
00:25:22,840 --> 00:25:27,240
Drinking alcohol compromises the
sleep. 

464
00:25:27,240 --> 00:25:29,560
And then you get off to a really
crappy start to the day. 

465
00:25:29,560 --> 00:25:33,080
And then, you know, you get into
fights and arguments and 

466
00:25:33,080 --> 00:25:34,480
disagreements. 
You're not present with your 

467
00:25:34,480 --> 00:25:36,080
kids. 
You kind of snap at your wife, 

468
00:25:36,080 --> 00:25:38,960
your husband. 
And then you seek refuge again 

469
00:25:38,960 --> 00:25:41,680
in more sugary foods and 
processed foods and alcohol. 

470
00:25:41,680 --> 00:25:46,600
And the vicious cycle continues,
you know, so I mean, it's great 

471
00:25:48,600 --> 00:25:52,620
focusing on health, but it's 
just one component, you know, 

472
00:25:53,900 --> 00:25:59,540
mental health, relationships, 
physical health, all of those 

473
00:25:59,540 --> 00:26:02,780
things together, man, you can 
just be unstoppable if those 

474
00:26:02,780 --> 00:26:04,220
things are firing on all 
cylinders. 

475
00:26:04,900 --> 00:26:08,020
Yeah, I completely agree. 
Why do you think people this is 

476
00:26:08,020 --> 00:26:10,180
going to become like a 
psychological podcast here? 

477
00:26:10,180 --> 00:26:14,900
But why do you think people seek
refuge in these substances? 

478
00:26:14,940 --> 00:26:18,660
Like the sugary processed foods,
like the alcohol. 

479
00:26:19,120 --> 00:26:23,120
Like the drugs, like what makes 
like you seem to have your life 

480
00:26:23,120 --> 00:26:24,840
in order. 
You know what makes you tick, 

481
00:26:24,840 --> 00:26:27,800
you know what you enjoy doing 
and that energizes you. 

482
00:26:27,880 --> 00:26:31,800
Same is true with me. 
I can't imagine at this stage in

483
00:26:31,800 --> 00:26:35,560
my life, turning to a substance 
that I know is only hindering my

484
00:26:35,560 --> 00:26:38,440
ability for growth as an 
escapism outlet. 

485
00:26:38,520 --> 00:26:41,760
Why do you think so many people 
get trapped in that negative 

486
00:26:41,760 --> 00:26:45,080
feedback loop of always reaching
for that substance? 

487
00:26:47,390 --> 00:26:49,110
They don't know how to be with 
themselves. 

488
00:26:51,150 --> 00:26:55,310
Here's a test. 
They've gone to a hotel and 

489
00:26:55,310 --> 00:26:57,910
you've pressed the button for 
the elevator and you're waiting 

490
00:26:57,910 --> 00:27:01,230
for the elevator. 
Watch people Next time you go 

491
00:27:01,230 --> 00:27:05,630
and do it, watch how many people
pull out their phone and start 

492
00:27:05,630 --> 00:27:09,070
looking at their phone. 
They can't even stand for 30 

493
00:27:09,070 --> 00:27:13,590
seconds by themselves without 
distracting themselves. 

494
00:27:15,890 --> 00:27:18,170
It's extraordinary. 
And I'm guilty of this as well, 

495
00:27:18,170 --> 00:27:20,330
by the way. 
I don't wanna just label it as 

496
00:27:20,330 --> 00:27:24,810
everyone else. 
Test yourself wherever there's 

497
00:27:24,810 --> 00:27:25,850
an elevator, go. 
Next. 

498
00:27:25,930 --> 00:27:28,050
Click the button. 
As long as you've got a little 

499
00:27:28,050 --> 00:27:30,890
bit of a weight, the elevator 
might be on the 17th floor and 

500
00:27:30,890 --> 00:27:34,530
you're on the ground. 
See how much you naturally wanna

501
00:27:34,530 --> 00:27:37,370
reach for your side pocket or 
back pocket and pull out your 

502
00:27:37,370 --> 00:27:42,030
phone and start scrolling. 
That will tell you a lot about 

503
00:27:42,030 --> 00:27:45,950
where we are today as a society,
because we're unable to simply 

504
00:27:45,950 --> 00:27:52,310
just be and a lot of that. 
The reason why we can't be is 

505
00:27:52,310 --> 00:27:57,070
because we haven't dealt with, 
in some cases, childhood trauma.

506
00:27:57,070 --> 00:27:59,830
In some cases that's very 
severe, In some cases it's not 

507
00:27:59,830 --> 00:28:01,910
particularly severe, but it's 
still something still 

508
00:28:01,910 --> 00:28:05,630
significant. 
Maybe our mom loved this too 

509
00:28:05,630 --> 00:28:09,500
much, or not enough, or dad said
something, made it, made it mean

510
00:28:09,500 --> 00:28:11,580
something. 
And we created a story about 

511
00:28:11,740 --> 00:28:13,860
about ourselves, and we think 
we're no good. 

512
00:28:14,660 --> 00:28:16,780
And so we go through life 
thinking we're no good. 

513
00:28:17,740 --> 00:28:22,100
And so we try to get a temporary
illusionary relief from that 

514
00:28:22,100 --> 00:28:26,620
feeling not being any good. 
And all of a sudden we're now 

515
00:28:26,620 --> 00:28:28,900
addicted to love. 
Or we're addicted to work, Or 

516
00:28:28,900 --> 00:28:31,380
we're addicted to alcohol. 
Or we're addicted to vaping. 

517
00:28:31,380 --> 00:28:34,780
Or we're addicted to shopping, 
or addicted to porn, or addicted

518
00:28:34,780 --> 00:28:37,580
to video games. 
Or we're addicted to our cell 

519
00:28:37,580 --> 00:28:41,670
phone. 
So a lot of it really is just 

520
00:28:42,310 --> 00:28:47,790
human beings not being able to 
be with themselves because they 

521
00:28:47,790 --> 00:28:53,190
haven't resolved things that 
went on in their childhood. 

522
00:28:54,110 --> 00:28:57,590
Some kid in the school said that
you were something when you were

523
00:28:57,590 --> 00:29:01,910
seven and you lived the rest of 
your life, making it mean 

524
00:29:01,910 --> 00:29:05,350
something. 
Whereas the reality is, he just 

525
00:29:05,350 --> 00:29:08,440
said what he said, that you made
it mean something else. 

526
00:29:09,560 --> 00:29:12,040
And not being able to process 
that, not being able to identify

527
00:29:12,040 --> 00:29:17,120
that not doing the work is what 
they say. 

528
00:29:17,120 --> 00:29:19,240
You know, going through a 
personal development program or 

529
00:29:19,240 --> 00:29:21,640
talking to a therapist or 
psychologist or some kind of 

530
00:29:21,640 --> 00:29:23,800
professional dealing with that 
kind of stuff. 

531
00:29:23,800 --> 00:29:30,560
Not dealing with that means it's
just too damn uncomfortable to 

532
00:29:30,560 --> 00:29:34,240
be with ourselves. 
That's why we reach for the 

533
00:29:34,240 --> 00:29:37,290
bottle, or for the vape, or for 
the porn, or for the shopping, 

534
00:29:37,290 --> 00:29:39,370
or for the job, or the work, or 
the business or the money 

535
00:29:39,370 --> 00:29:43,970
making. 
Because we're trying to relieve 

536
00:29:43,970 --> 00:29:46,850
ourselves of the tension of just
being with ourselves. 

537
00:29:47,650 --> 00:29:50,250
Did you have any type of 
childhood horror stories that 

538
00:29:50,370 --> 00:29:53,850
shaped who you are and you had 
to kind of battle through that 

539
00:29:53,850 --> 00:29:57,290
at some point? 
Well, yeah, but I mean horror 

540
00:29:57,410 --> 00:30:00,850
stories. 
I mean, I have had a very 

541
00:30:01,820 --> 00:30:06,020
charmed childhood, very lucky 2 
loving parents supported me very

542
00:30:06,020 --> 00:30:08,700
well. 
We were middle class, weren't 

543
00:30:08,700 --> 00:30:11,660
wealthy, weren't poor, just 
comfortable. 

544
00:30:14,100 --> 00:30:17,060
But you know, like my parents 
didn't have a great marriage and

545
00:30:17,060 --> 00:30:21,460
I saw that and I made that mean 
something, My mother, boss, my 

546
00:30:21,460 --> 00:30:23,020
father around in the 
relationship. 

547
00:30:23,020 --> 00:30:27,220
So I made that mean something. 
And that shows up later on in 

548
00:30:27,220 --> 00:30:30,850
life, right? 
That's shown up in later life. 

549
00:30:30,850 --> 00:30:33,970
Like I see life through a 
certain lens because of how I 

550
00:30:33,970 --> 00:30:36,650
saw my parents interact with 
each other. 

551
00:30:38,490 --> 00:30:43,290
I'm so thankful that I was 
raised so well as opposed to 

552
00:30:43,290 --> 00:30:47,010
people who you know, are abused,
come from broken homes, 

553
00:30:47,010 --> 00:30:49,730
violence, alcoholic parents. 
I I didn't have any of that. 

554
00:30:49,730 --> 00:30:53,290
I was very sheltered and very 
blessed, but I still have 

555
00:30:53,290 --> 00:30:58,710
childhood trauma from certain 
things that went on. 

556
00:30:58,750 --> 00:31:00,750
Everyone does, Every single 
human being does. 

557
00:31:02,870 --> 00:31:05,750
Now I've worked through that and
I'm still working through that, 

558
00:31:06,630 --> 00:31:10,630
but that's given me a level of, 
I'd say peace or calm. 

559
00:31:10,670 --> 00:31:16,870
Maybe not peace, but calm, 
confidence, reassurance. 

560
00:31:19,150 --> 00:31:22,870
And then because of that, I'm 
not manic, you know, I'm not, 

561
00:31:25,070 --> 00:31:29,630
I'm not needing to prove myself 
to anyone or anything. 

562
00:31:31,510 --> 00:31:35,070
And then that means I can eat 
well, I I'm not seeking refuge 

563
00:31:35,070 --> 00:31:38,750
in food or drink. 
You know, like if I'm calm, if I

564
00:31:38,750 --> 00:31:41,950
know myself, if I've dealt with 
some childhood trauma, then I 

565
00:31:42,350 --> 00:31:45,750
and I'm in a calm state that I'm
able to sleep the way nature 

566
00:31:45,750 --> 00:31:48,950
intended me to sleep. 
I'm able to eat the way nature 

567
00:31:48,950 --> 00:31:53,400
intended me to eat, exercise and
get good sunlight and create 

568
00:31:53,400 --> 00:31:55,920
friends. 
And again, it's all intertwined.

569
00:31:55,920 --> 00:31:58,800
It's all intertwined because you
could know how to get a six pack

570
00:31:58,800 --> 00:32:04,360
in the gym and have unresolved 
trauma from your childhood, and 

571
00:32:04,360 --> 00:32:06,720
all you're going to do then is 
just become an obsessive about 

572
00:32:06,720 --> 00:32:09,840
getting a six pack in the gym 
and other areas of your life 

573
00:32:09,840 --> 00:32:14,680
will just fall apart. 
So the biggest health hack I 

574
00:32:14,680 --> 00:32:20,840
think is personal development. 
Biggest mental hack? 

575
00:32:20,960 --> 00:32:22,960
Biggest mental hack is personal 
development. 

576
00:32:24,440 --> 00:32:26,680
I agree. 
I I too is blessed with a pretty

577
00:32:26,680 --> 00:32:30,800
fortunate childhood. 
I think a lot of people 

578
00:32:31,400 --> 00:32:34,960
nowadays, if they did not come 
from broken homes, like people 

579
00:32:35,320 --> 00:32:38,720
like I'm a father now as well. 
And you know that that's placed 

580
00:32:38,720 --> 00:32:42,600
a significant degree of 
importance on how I raise my son

581
00:32:43,120 --> 00:32:44,720
because I want to be a leader to
him. 

582
00:32:45,120 --> 00:32:48,200
But when I look at people. 
That didn't necessarily have a 

583
00:32:48,200 --> 00:32:53,160
broken home or a rough 
upbringing, but they they go 

584
00:32:53,160 --> 00:32:57,840
through life now as adults in a 
way that doesn't challenge them,

585
00:32:57,840 --> 00:32:59,520
that they're complacent in their
job. 

586
00:32:59,520 --> 00:33:01,520
They're not passionate about the
work they do. 

587
00:33:01,920 --> 00:33:06,360
They've just pretty much settled
in a some degree of mediocrity. 

588
00:33:07,000 --> 00:33:09,720
I think that is also a massive 
catalyst for. 

589
00:33:10,730 --> 00:33:13,610
Them seeking refuge in unhealthy
habits because there's just 

590
00:33:13,610 --> 00:33:16,930
nothing that drives them to 
pursue additional growth. 

591
00:33:17,410 --> 00:33:21,530
And I think that is that that 
seems to be on the rise right 

592
00:33:21,530 --> 00:33:23,650
now. 
Like people become very 

593
00:33:23,650 --> 00:33:26,610
complacent with their careers, 
with their relationships. 

594
00:33:26,610 --> 00:33:29,810
They just kind of coast, but 
they're not really driven. 

595
00:33:29,810 --> 00:33:32,730
Like, I talk to people all the 
day, all the time, and they just

596
00:33:32,730 --> 00:33:36,610
seem to be in this very mediocre
state and when you're. 

597
00:33:37,820 --> 00:33:40,940
Having such an idle mind that 
just what is the saying I don't 

598
00:33:40,940 --> 00:33:43,380
mind leads way to the devil's 
playground or something like 

599
00:33:43,380 --> 00:33:45,260
that. 
But like that, that's what makes

600
00:33:45,260 --> 00:33:49,020
reaching for those substances 
that much easier as an outlet. 

601
00:33:49,020 --> 00:33:51,620
It's some form of escapism to 
escape the world you find 

602
00:33:51,620 --> 00:33:54,180
yourself in that is not bringing
you some sense of fulfillment. 

603
00:33:57,620 --> 00:34:01,420
Yeah, we're finding fulfillment 
outside of ourselves. 

604
00:34:02,780 --> 00:34:08,540
Yeah. 
Yeah, I think the best thing 

605
00:34:08,780 --> 00:34:18,739
anyone can do is know them, know
themself, Peter Drucker, who's a

606
00:34:18,739 --> 00:34:22,340
great business owner, mindset 
coach, says. 

607
00:34:23,179 --> 00:34:26,060
You know, no one's knowing. 
Oneself is the key to 

608
00:34:26,060 --> 00:34:30,780
everything, so just being self 
aware and being self aware comes

609
00:34:30,780 --> 00:34:33,900
from doing some kind of therapy 
or some kind of personal 

610
00:34:33,900 --> 00:34:37,130
development program. 
And from there life can just 

611
00:34:37,130 --> 00:34:39,570
feel so much better. 
Doesn't necessarily mean you 

612
00:34:39,570 --> 00:34:42,650
solve every problem that you've 
got right because challenges are

613
00:34:42,650 --> 00:34:46,489
always gonna come up. 
But man, it's just it's a far 

614
00:34:46,489 --> 00:34:49,090
superior way of going through 
life in my experience. 

615
00:34:49,810 --> 00:34:57,250
Do you do any type of proactive 
therapy now or journaling or how

616
00:34:57,250 --> 00:34:59,610
do you kind of work that into 
your routines so that you can 

617
00:34:59,610 --> 00:35:04,290
just be on the front end of it? 
I have a weekly coach from an 

618
00:35:04,290 --> 00:35:07,240
organization called Landmark 
Education. 

619
00:35:07,440 --> 00:35:12,000
Got a program called Landmark 
Forum and Landmark Advanced in 

620
00:35:12,000 --> 00:35:17,120
Communication and so I've hired 
A1 on one coach 52 weeks of the 

621
00:35:17,120 --> 00:35:20,800
year for 30 minutes. 
We have a 30 minute call every 

622
00:35:20,800 --> 00:35:25,480
week of the year for 52 weeks, 
and that's a good check in just 

623
00:35:25,480 --> 00:35:28,680
to go over some distinctions and
many problems I'm having and 

624
00:35:28,680 --> 00:35:32,440
just to check in on the week. 
You know, anything I'm stuck in 

625
00:35:32,440 --> 00:35:34,760
and the coach helps me, helps me
get unstuck. 

626
00:35:38,540 --> 00:35:43,020
I'm in a business mastermind, I 
mean, which is strictly for 

627
00:35:43,020 --> 00:35:45,620
business, but any business owner
will tell you that 80% of 

628
00:35:45,620 --> 00:35:47,740
business is just the mentor game
anyway. 

629
00:35:48,260 --> 00:35:53,140
So a lot of the conversation 
that we have in that business is

630
00:35:53,140 --> 00:35:59,900
about, you know, mindset. 
So that's almost like some 

631
00:35:59,900 --> 00:36:02,350
therapy. 
I have a good group of friends, 

632
00:36:02,350 --> 00:36:04,510
you know, support of friends who
have similar interests. 

633
00:36:04,510 --> 00:36:06,510
And so I talk with them. 
That's a good, that's good 

634
00:36:06,510 --> 00:36:08,670
therapy. 
And then I just, you know, 

635
00:36:08,910 --> 00:36:11,830
sporadically I'll go and do 
personal development workshops. 

636
00:36:12,110 --> 00:36:14,790
I don't do as many now as I did 
previously. 

637
00:36:14,790 --> 00:36:17,470
There was a time where I just 
bounced from workshop to 

638
00:36:17,470 --> 00:36:19,830
workshop to workshop. 
I kind of at the time it almost 

639
00:36:19,830 --> 00:36:22,870
felt like I was doing too much. 
But in hindsight it was great 

640
00:36:22,870 --> 00:36:24,470
because it's kind of like a push
through. 

641
00:36:24,470 --> 00:36:29,110
I've got all these great skills 
and then now I kind of have the 

642
00:36:29,110 --> 00:36:30,790
tools in the tool belt, so to 
speak. 

643
00:36:30,790 --> 00:36:34,230
So when a challenge does come 
up, I've got a almost like a bat

644
00:36:34,230 --> 00:36:37,190
phone, you know, like a I can 
press a button and I can speak 

645
00:36:37,190 --> 00:36:42,070
to my coach, or I can go to a 
mentor or an expert and get get 

646
00:36:42,070 --> 00:36:44,310
help and support. 
And I'm not afraid to, you know,

647
00:36:44,310 --> 00:36:47,270
But I grew up in Australia where
asking for help and support was 

648
00:36:47,590 --> 00:36:50,830
not really the done thing. 
So I'm quite proud of myself for

649
00:36:50,830 --> 00:36:54,330
having broken out of that 
cultural conditioning and 

650
00:36:54,330 --> 00:36:57,850
actually I'm very proactive at 
getting support when I feel like

651
00:36:57,850 --> 00:37:00,970
I need it. 
I think simply having a business

652
00:37:01,050 --> 00:37:06,050
of your own too is a great 
vehicle for providing some 

653
00:37:06,050 --> 00:37:07,810
source of personal development 
and growth. 

654
00:37:07,810 --> 00:37:11,810
I mean, business is the 
challenge. 

655
00:37:11,810 --> 00:37:14,690
That is the that we don't live 
in a day and age anymore. 

656
00:37:14,730 --> 00:37:17,530
Most people don't where they're 
having to go and rage war 

657
00:37:17,890 --> 00:37:20,130
against their enemies. 
So we need some type of 

658
00:37:20,130 --> 00:37:22,690
self-imposed hardship to fight 
for. 

659
00:37:23,070 --> 00:37:25,390
In life and I feel like when 
you're a business owner and 

660
00:37:25,390 --> 00:37:29,910
entrepreneur, like that's just 
the day-to-day and I think that 

661
00:37:29,910 --> 00:37:32,390
provides an opportunity for 
growth. 

662
00:37:32,390 --> 00:37:34,790
I mean, you get excited to wake 
up in the morning and go work on

663
00:37:34,790 --> 00:37:36,470
your business because you re put
you so. 

664
00:37:36,470 --> 00:37:39,430
And it's just like this 
opportunity for extreme 

665
00:37:39,710 --> 00:37:41,150
self-awareness and 
accountability. 

666
00:37:41,150 --> 00:37:43,510
Like, you can't cheat your way 
out of that. 

667
00:37:43,510 --> 00:37:45,830
Like it just draws it to the 
forefront of your mind. 

668
00:37:48,810 --> 00:37:51,810
Yeah, I think owning a business 
is the best personal development

669
00:37:51,810 --> 00:37:53,090
program. 
Well, let's call it one of the 

670
00:37:53,090 --> 00:37:54,770
best. 
Yeah, personal development 

671
00:37:54,770 --> 00:37:56,410
programs. 
Cuz you gotta deal with so much,

672
00:37:56,410 --> 00:37:58,210
don't you? 
Especially if it grows and 

673
00:37:58,210 --> 00:38:00,450
you've got staff. 
You're not just dealing with 

674
00:38:00,450 --> 00:38:03,970
your own psychological issues. 
Now you're a therapist for all 

675
00:38:03,970 --> 00:38:08,530
of your staff. 
My business, one of my 

676
00:38:08,530 --> 00:38:10,850
businesses. 
I help hire achievers to stop 

677
00:38:10,850 --> 00:38:14,950
drinking alcohol, help mostly 
business owners and executives 

678
00:38:14,950 --> 00:38:17,630
to stop drinking alcohol, have 
an organization called Alcohol 

679
00:38:17,630 --> 00:38:20,430
Free Lifestyle and we have a 
signature 90 day stop drinking 

680
00:38:20,430 --> 00:38:24,150
process called Project 90 which 
the University of Washington 

681
00:38:24,670 --> 00:38:27,110
completed a scientific study on 
recently. 

682
00:38:27,110 --> 00:38:31,430
Because we have such a high 
success rate of 92% helping 

683
00:38:31,430 --> 00:38:38,510
people stop drinking alcohol, I 
am subjected to all of our 

684
00:38:38,510 --> 00:38:41,470
clients and all of their 
psychological drama on a daily 

685
00:38:41,470 --> 00:38:44,710
basis as we support them through
stopping drinking. 

686
00:38:44,710 --> 00:38:49,070
But then in addition to that, I 
got all my staff who are all 

687
00:38:49,070 --> 00:38:52,630
going through their own 
challenges and we just had a lot

688
00:38:52,630 --> 00:38:54,870
of change in that business in 
the last three months. 

689
00:38:54,870 --> 00:38:58,670
We, I mean, it wasn't anything 
drastic in terms of threatening 

690
00:38:58,670 --> 00:39:01,230
to the business, but there was a
lot of systems and operations 

691
00:39:01,230 --> 00:39:03,790
that changed. 
And so the way things were 

692
00:39:03,790 --> 00:39:06,150
always done but changed very 
quickly. 

693
00:39:06,350 --> 00:39:13,870
And that caused usually very 
calm, dependable staff to throw 

694
00:39:13,870 --> 00:39:17,710
toys out of the pram. 
And you know, I started to see 

695
00:39:18,350 --> 00:39:22,470
them being irritable and 
frustrated and pointing fingers 

696
00:39:22,470 --> 00:39:24,870
at other people. 
It was ugly for a time, I have 

697
00:39:24,870 --> 00:39:30,110
to say. 
And I really, it took all of my 

698
00:39:30,110 --> 00:39:33,430
personal development skills to 
be able to manage people's egos 

699
00:39:33,430 --> 00:39:35,830
and manage people's 
personalities, of which they're 

700
00:39:35,830 --> 00:39:37,750
very different, not to mention 
my own. 

701
00:39:37,750 --> 00:39:41,910
Because it was frustrating for 
me to have frustrated staff and 

702
00:39:41,910 --> 00:39:45,750
I had to manage my own emotions 
and I had to have conversations 

703
00:39:45,750 --> 00:39:49,070
with staff who were throwing 
toys out of the Pram Man. 

704
00:39:49,070 --> 00:39:51,190
That's a great personal 
development program. 

705
00:39:51,190 --> 00:39:55,190
You know, being responsible for 
clients and staff. 

706
00:39:56,270 --> 00:40:01,990
You know, that's that's. 
Yeah, I can totally relate, man.

707
00:40:01,990 --> 00:40:05,710
I work with the clients on a 
nutritional basis and I half the

708
00:40:05,710 --> 00:40:08,030
time I swear I'm more of a 
personal therapist and a 

709
00:40:08,030 --> 00:40:10,680
nutrition coach and I've got 
employees as well. 

710
00:40:10,680 --> 00:40:13,360
So I can totally resonate with 
what you're saying there. 

711
00:40:13,360 --> 00:40:17,600
And I'm curious with you working
with high level of executives, 

712
00:40:17,600 --> 00:40:21,360
CE O's, you know they have a 
business, they have a vehicle to

713
00:40:21,360 --> 00:40:25,120
pour themselves into and work on
personal development through 

714
00:40:25,120 --> 00:40:28,760
their own entities. 
What is the common denominator 

715
00:40:28,760 --> 00:40:32,440
amongst them that drives them to
having a problem with with 

716
00:40:32,440 --> 00:40:34,400
drinking in the 1st place? 
Is it I would assume probably 

717
00:40:34,400 --> 00:40:36,640
more so. 
Stress induced from the 

718
00:40:36,640 --> 00:40:39,440
business. 
Well, that's part of it, but 

719
00:40:39,440 --> 00:40:41,560
it's the same as everyone else. 
Like we were talking about 

720
00:40:41,560 --> 00:40:43,080
before. 
It's unresolved childhood 

721
00:40:43,680 --> 00:40:46,440
trauma, you know, and just not 
being subjected to personal 

722
00:40:46,440 --> 00:40:49,920
development. 
So, you know, they're very 

723
00:40:49,920 --> 00:40:53,240
successful financially. 
Most of my clients, they've 

724
00:40:53,240 --> 00:40:56,680
figured out the money game, 
they've figured out the money 

725
00:40:56,680 --> 00:40:59,520
game, but they haven't figured 
out the dealing with their 

726
00:40:59,520 --> 00:41:03,680
emotions game they haven't 
figured out. 

727
00:41:07,020 --> 00:41:11,740
How to be a great husband or 
wife or a great parent or why? 

728
00:41:12,140 --> 00:41:15,820
When their spouse says something
they get easily triggered that 

729
00:41:15,820 --> 00:41:17,380
they don't know. 
That they know they get 

730
00:41:17,380 --> 00:41:18,380
triggered, but they don't know 
why. 

731
00:41:18,380 --> 00:41:22,460
I haven't figured that out yet. 
And then you throw in dealing 

732
00:41:22,460 --> 00:41:24,900
with 20 different personalities.
If you have a twenty person 

733
00:41:25,820 --> 00:41:29,140
business, right? 
Or if you're an executive, 

734
00:41:29,140 --> 00:41:33,540
you've got pressure from bosses 
or colleagues, expectations, 

735
00:41:33,540 --> 00:41:35,900
right? 
Or maybe you got a big mortgage.

736
00:41:36,750 --> 00:41:39,390
And you got to keep the money 
coming in to keep paying off the

737
00:41:39,390 --> 00:41:43,470
mortgage and so forth and so 
forth. 

738
00:41:43,470 --> 00:41:49,950
So I wouldn't say that their 
problems are wildly different 

739
00:41:49,950 --> 00:41:55,310
than anyone else's. 
It's just that owning the 

740
00:41:55,310 --> 00:41:59,670
business is a different type of 
stress and anxiety, as I'm sure 

741
00:41:59,670 --> 00:42:01,510
you would appreciate given that 
you own a business. 

742
00:42:01,990 --> 00:42:05,610
Yeah, yeah, I know for sure. 
There's one thing that I've been

743
00:42:05,610 --> 00:42:10,050
incorporating a lot more these 
past six months of my life 

744
00:42:10,050 --> 00:42:12,930
that's made a profound impact on
the quality of my life. 

745
00:42:12,930 --> 00:42:16,450
And that's just simply being 
very conscious of the things 

746
00:42:16,450 --> 00:42:19,850
that I'm grateful for. 
Like we hear, you know, fixating

747
00:42:19,850 --> 00:42:21,970
on gratitude and having an 
attitude and gratitude is 

748
00:42:21,970 --> 00:42:24,210
important and it become it's 
like cliche at this point. 

749
00:42:24,210 --> 00:42:27,530
Like everybody hears that. 
But I've made a a valiant 

750
00:42:27,530 --> 00:42:29,690
effort, I think, to just hone in
on that. 

751
00:42:30,130 --> 00:42:35,530
And every single day I have this
moment where I just simply, you 

752
00:42:35,530 --> 00:42:40,170
know, meditate, pray, fixate on 
the things that I'm grateful for

753
00:42:40,650 --> 00:42:42,730
and the things in life that 
truly matter. 

754
00:42:43,490 --> 00:42:48,570
And when you start the day off 
like that, it it makes it makes 

755
00:42:48,570 --> 00:42:51,570
it much harder to allow yourself
to become negative towards 

756
00:42:51,570 --> 00:42:54,970
trivial things. 
They they certainly can cause it

757
00:42:54,970 --> 00:42:57,170
to be flustered in the moment, 
but when the the underlying 

758
00:42:57,170 --> 00:43:01,570
foundational core is one of 
gratitude, you're able to just 

759
00:43:01,570 --> 00:43:03,530
cope with so much more that 
comes your way. 

760
00:43:05,660 --> 00:43:08,140
Yeah, I really acknowledge you 
for doing that. 

761
00:43:09,260 --> 00:43:13,980
I've got a slightly different 
way of doing it. 

762
00:43:13,980 --> 00:43:16,300
If you're open to it. 
I wouldn't say it's better, but 

763
00:43:16,300 --> 00:43:18,100
you might want to run it as an 
experiment. 

764
00:43:18,260 --> 00:43:19,660
Yeah, yeah. 
Run Diamond, man. 

765
00:43:21,980 --> 00:43:25,900
I have my clients, my stop 
drinking clients do what's 

766
00:43:25,900 --> 00:43:29,860
called the Daily 20. 
And that is, they write down 20 

767
00:43:29,860 --> 00:43:33,220
things they're grateful for 
every morning, 20 not 3, not 5, 

768
00:43:33,220 --> 00:43:35,660
but 20. 
And the reason I get to do 20s 

769
00:43:35,660 --> 00:43:38,580
because 20 is a lot, and 20 
activates something called the 

770
00:43:38,580 --> 00:43:41,460
Reticular Activating System, 
which is a bundle of nerves in 

771
00:43:41,460 --> 00:43:43,740
our brain. 
It's otherwise referred to as 

772
00:43:43,740 --> 00:43:47,620
the Ras. 
Now when you, when you are quote

773
00:43:47,620 --> 00:43:51,660
UN quote, forced to think of 20 
things to be grateful for, and 

774
00:43:51,660 --> 00:43:55,460
then take the time to write 
those things down, it activates 

775
00:43:55,460 --> 00:43:57,860
the Ras and for the remainder of
the day. 

776
00:43:58,960 --> 00:44:04,240
It's incredible just how many 
times you start thinking to 

777
00:44:04,240 --> 00:44:06,400
yourself, man, I'm so grateful 
for this. 

778
00:44:06,400 --> 00:44:09,640
You just start seeing life 
through a positive lens. 

779
00:44:09,920 --> 00:44:12,560
You start seeing lots of other 
things to be grateful for. 

780
00:44:13,760 --> 00:44:15,720
Whereas most people, they're not
grateful. 

781
00:44:15,720 --> 00:44:18,360
They're living a life of 
expectation instead of a life of

782
00:44:18,360 --> 00:44:21,920
appreciation. 
And so they don't see the things

783
00:44:21,920 --> 00:44:24,320
that they are grateful for, they
just see things that they're 

784
00:44:24,320 --> 00:44:27,710
missing out on. 
So when you write down those 20 

785
00:44:27,710 --> 00:44:30,310
things in the morning, write 
them down intentionally and try 

786
00:44:30,310 --> 00:44:32,070
to make them different each day 
if you can. 

787
00:44:32,070 --> 00:44:33,950
But it's okay. 
If you know many days they're 

788
00:44:33,950 --> 00:44:39,030
the same, you really, it's like 
you're going to the gym and 

789
00:44:39,030 --> 00:44:40,790
you're building a muscle. 
Like you're pretty ripped, 

790
00:44:40,790 --> 00:44:43,830
right? 
This is Keto Savage. 

791
00:44:44,270 --> 00:44:46,830
You know that to build muscle, 
you got to break the muscle 

792
00:44:46,830 --> 00:44:48,790
down. 
So it's the same with. 

793
00:44:50,240 --> 00:44:52,600
The gratitude in the morning you
got to work the muscle. 

794
00:44:52,600 --> 00:44:55,480
Work the gratitude muscle, Send 
it to work, work at work, at 

795
00:44:55,480 --> 00:44:58,320
work it. 
And then the gratitude muscle 

796
00:44:58,320 --> 00:45:00,560
just gets stronger and stronger 
and stronger. 

797
00:45:00,680 --> 00:45:06,040
And then you just start seeing 
so much evidence everywhere of 

798
00:45:06,040 --> 00:45:09,120
more things to be grateful for. 
I like that a lot. 

799
00:45:09,120 --> 00:45:11,400
I've been journaling like two or
three. 

800
00:45:11,720 --> 00:45:13,680
But you're absolutely right. 
It's easy to kind of just fall 

801
00:45:13,680 --> 00:45:15,960
into this habit of repeating 
many of the same things. 

802
00:45:15,960 --> 00:45:18,800
Like, I'm grateful for my 
health, my family, my home, you 

803
00:45:18,800 --> 00:45:21,290
know. 
So having a list of 20 is quite 

804
00:45:21,290 --> 00:45:23,890
a bit more challenging, 
certainly doable, but you have 

805
00:45:23,890 --> 00:45:26,610
to actually think much deeper 
about that. 

806
00:45:26,610 --> 00:45:30,770
So I will add another 17 to my 
list every morning. 

807
00:45:31,490 --> 00:45:33,410
Yeah, Good luck. 
Yeah. 

808
00:45:33,410 --> 00:45:34,890
No, that's good, man. 
That's really good. 

809
00:45:35,250 --> 00:45:37,810
And you said when you're working
with these clients, they're 

810
00:45:37,810 --> 00:45:40,770
typically seeing this profound 
change within 21 days. 

811
00:45:42,970 --> 00:45:45,970
It's a 90 day stop drinking 
process, but they see profound 

812
00:45:45,970 --> 00:45:47,890
change within about 21 days, 
yeah. 

813
00:45:50,090 --> 00:45:53,370
Some of them are feeling, some 
of them feel increasingly 

814
00:45:53,370 --> 00:45:55,810
irritable for the first seven 
days because they're so used to 

815
00:45:55,810 --> 00:45:57,610
drinking alcohol. 
And now all of a sudden they're 

816
00:45:57,610 --> 00:46:00,530
not. 
They kind of, you know, they 

817
00:46:00,530 --> 00:46:04,170
sleeps a little choppy and 
they're more irritable. 

818
00:46:04,170 --> 00:46:06,690
But then suddenly it shifts 
around 7 to 10 days, and they 

819
00:46:06,690 --> 00:46:08,650
start to feel better. 
They start sleeping better, 

820
00:46:09,130 --> 00:46:11,930
thinking clearer, less 
irritable, eating better. 

821
00:46:14,410 --> 00:46:18,130
And by 21 days they're firing. 
And then it's just, you know? 

822
00:46:19,680 --> 00:46:22,200
We should teach them social 
skills, How to handle a business

823
00:46:22,200 --> 00:46:25,960
deal when there's alcohol. 
How to celebrate with clients 

824
00:46:26,240 --> 00:46:29,600
when they're drinking and you're
not how to navigate that, How to

825
00:46:29,600 --> 00:46:32,240
have fun without drinking. 
What to drink instead. 

826
00:46:33,880 --> 00:46:36,920
And what happens is, is that 
people just love it. 

827
00:46:36,920 --> 00:46:39,800
They have breakthroughs. 
I mean, I've had one guy, he 

828
00:46:39,880 --> 00:46:45,440
he's a commercial real estate 
investor and he was based out in

829
00:46:45,440 --> 00:46:48,320
Boston. 
His name's Guy Tano, Gae Guy. 

830
00:46:48,670 --> 00:46:52,910
Guy for short. 
And Guy did one additional real 

831
00:46:52,910 --> 00:46:56,030
estate deal each of the three 
months he was with us, and each 

832
00:46:56,030 --> 00:47:00,030
of those deals was worth about 
$75,000 to him. 

833
00:47:00,030 --> 00:47:04,670
So he made about $225,000 in 
additional income in the 90 days

834
00:47:04,670 --> 00:47:08,110
that he was with us, just 
because he had clarity and focus

835
00:47:08,110 --> 00:47:09,470
and energy. 
I mean, if we go back all the 

836
00:47:09,470 --> 00:47:13,230
way to 2010, remember I credited
not drinking to helping me get 

837
00:47:13,230 --> 00:47:14,870
the job at the Sports Center on 
ESPN. 

838
00:47:16,850 --> 00:47:19,650
Well Fast forward now. 
Now you got this commercial real

839
00:47:19,650 --> 00:47:23,410
estate guy who says he stopped 
drinking and he made quarter of 

840
00:47:23,410 --> 00:47:26,930
$1,000,000 in three months. 
Had another woman, Roseanne in 

841
00:47:26,930 --> 00:47:31,970
her late 50s who said that she 
felt self-confidence for the 

842
00:47:31,970 --> 00:47:34,450
first time in a decade by not 
drinking. 

843
00:47:34,850 --> 00:47:41,210
Had another guy, John lose 30 
pounds £30 in 90 days. 

844
00:47:41,210 --> 00:47:42,890
That's a lot. 
That is a lot. 

845
00:47:44,170 --> 00:47:46,130
People lose the puffiness in 
their face. 

846
00:47:46,990 --> 00:47:54,310
You know, we've had someone ask 
his wife for a divorce during 

847
00:47:54,310 --> 00:47:56,030
the 90 days. 
I mean, it's not always. 

848
00:47:56,910 --> 00:47:59,510
I mean, that's a powerful, that 
was a powerful move for him. 

849
00:47:59,510 --> 00:48:02,150
And I guess he said it was on 
the cards for a number of years,

850
00:48:02,150 --> 00:48:03,590
but he could never bring himself
to do it. 

851
00:48:03,590 --> 00:48:06,470
And then so he got the clarity 
and the focus and he finally did

852
00:48:06,470 --> 00:48:09,110
it and they got a divorce. 
Now, some might say that's very 

853
00:48:09,110 --> 00:48:11,910
sad, but the way he describes 
it, that was a great thing for 

854
00:48:11,910 --> 00:48:14,230
both of them and for their 
children, for them to make that 

855
00:48:14,230 --> 00:48:20,510
divorce, yeah. 
You know, other people save a 

856
00:48:20,510 --> 00:48:24,590
marriage and so forth and so 
forth and so forth. 

857
00:48:24,950 --> 00:48:30,910
You know, so you know, we use 
neuroscience. 

858
00:48:30,910 --> 00:48:33,590
It's empowering. 
This is not a 12 step program or

859
00:48:33,590 --> 00:48:39,030
AA and any of that stuff. 
I mean, look, AA has helped 

860
00:48:39,030 --> 00:48:42,230
millions of people around the 
world, but it has a 7% reported 

861
00:48:42,230 --> 00:48:45,630
success rate. 
Which means it's 93% ineffective

862
00:48:45,630 --> 00:48:47,150
for most of the people who try 
it. 

863
00:48:47,710 --> 00:48:50,950
That's just me repeating stats. 
And so if you use Google a a 

864
00:48:50,950 --> 00:48:53,910
actual success rate, you'll see 
a lot of studies that come up 

865
00:48:53,910 --> 00:48:57,750
which tend to suggest that it's 
not as effective as we naturally

866
00:48:57,750 --> 00:49:00,150
might think. 
Rehab centers are the same, less

867
00:49:00,150 --> 00:49:05,510
than a 10% success rate but cost
$100,000 plus we have a 92% 

868
00:49:05,510 --> 00:49:08,950
success rate. 
And I think the reason we do or 

869
00:49:08,950 --> 00:49:11,750
one of the reason, let's say few
of the reasons are. 

870
00:49:12,390 --> 00:49:14,870
Is that it's empowering, it's 
fun, it's supportive. 

871
00:49:15,390 --> 00:49:18,510
We have a like minded community.
So it's really only business 

872
00:49:18,510 --> 00:49:21,910
owners, executives, sales 
people, lawyers, doctors, 

873
00:49:21,910 --> 00:49:24,670
physicians, working 
professionals who've already 

874
00:49:24,670 --> 00:49:27,670
figured out the money part of 
their life and they're just kind

875
00:49:27,670 --> 00:49:29,190
of a mess in other areas of 
their life. 

876
00:49:31,030 --> 00:49:34,350
And so there's a camaraderie 
that comes from being in that 

877
00:49:34,350 --> 00:49:38,750
like minded community that 
really supports people that. 

878
00:49:39,420 --> 00:49:41,460
And then you, you create the 
community, you know, like the 

879
00:49:41,460 --> 00:49:43,860
community of people supporting 
each other, the coaching, the 

880
00:49:43,860 --> 00:49:46,500
accountability and also having 
skin in the game. 

881
00:49:46,500 --> 00:49:47,860
You know, you want to have skin 
in the game. 

882
00:49:47,860 --> 00:49:52,100
That means you want to put some 
money down on the table and say,

883
00:49:52,100 --> 00:49:57,500
I mean, I'm doing this because 
the pain of drinking during the 

884
00:49:57,500 --> 00:50:00,140
90 days means you've just set 
fire to your money, right to 

885
00:50:00,140 --> 00:50:03,420
your investment. 
So there's a few factors that go

886
00:50:03,420 --> 00:50:06,900
into making it really 
successful, but I think the 

887
00:50:06,900 --> 00:50:10,470
community and like minded. 
Community and quality coaching, 

888
00:50:10,470 --> 00:50:14,470
I think you're a huge, yeah, I 
definitely think the the 

889
00:50:14,470 --> 00:50:17,190
community component is is 
paramount for sure. 

890
00:50:18,070 --> 00:50:24,030
I mean 92% success rate is is 
tremendous for those remaining 

891
00:50:24,030 --> 00:50:29,510
8% that relapse after I would 
assume experiencing some degree 

892
00:50:29,510 --> 00:50:32,350
of positivity whether it's you 
know, physical health 

893
00:50:32,390 --> 00:50:33,790
relationship, whatever that may 
be. 

894
00:50:34,270 --> 00:50:37,640
What do you think is driving 
those 8% to relapse? 

895
00:50:37,640 --> 00:50:42,520
Like how can someone experience 
a significant positive 

896
00:50:42,520 --> 00:50:46,680
improvement and then find it in 
them to deviate from that in 

897
00:50:46,680 --> 00:50:49,600
your opinion? 
Well, candidly, they just don't 

898
00:50:49,600 --> 00:50:51,720
do what we tell them to do. 
Yeah. 

899
00:50:52,280 --> 00:50:55,440
The only people who don't make 
it are the people who have got 

900
00:50:55,440 --> 00:50:58,320
so much resistance that they 
start blaming the coach, or they

901
00:50:58,320 --> 00:51:01,000
blame the call times, or they 
blame something outside of 

902
00:51:01,000 --> 00:51:03,560
themselves. 
In other words, they're not 100%

903
00:51:03,560 --> 00:51:10,920
responsible. 
Gotcha. 100% of the 92% follow 

904
00:51:10,920 --> 00:51:13,520
the guidelines that we outline, 
and the guidelines are pretty 

905
00:51:13,520 --> 00:51:16,920
damn simple. 
Show up to at least one Group 

906
00:51:16,920 --> 00:51:19,400
Coaching Corps per week. 
There are 6 available every 

907
00:51:19,400 --> 00:51:24,040
week, but show up to at least 
one and make at least two selfie

908
00:51:24,040 --> 00:51:28,600
videos that you send to our 
community in a very in a private

909
00:51:28,640 --> 00:51:31,320
and confidential video messaging
app that we have. 

910
00:51:32,530 --> 00:51:35,490
But the people who always fail 
are the ones who don't show up 

911
00:51:35,490 --> 00:51:39,170
to the one call a week or they 
don't do the 2 little video 

912
00:51:39,170 --> 00:51:42,290
selfies to the community. 
They loan woof it. 

913
00:51:42,290 --> 00:51:44,770
They try to do it on their own. 
And you just said, you know, 

914
00:51:44,770 --> 00:51:46,810
community is powerful. 
That's like probably the most 

915
00:51:46,810 --> 00:51:50,610
powerful thing. 
It's the lone wolfs, that's the 

916
00:51:50,610 --> 00:51:53,410
8%. 
Doesn't matter how many times we

917
00:51:53,410 --> 00:51:55,930
tell them community, community, 
community, engage in the 

918
00:51:55,930 --> 00:51:58,570
community, get support, be 
supportive. 

919
00:51:58,690 --> 00:52:00,170
They still want to loan. 
Woof it. 

920
00:52:00,870 --> 00:52:02,790
And when they learn with it, 
they don't get the result. 

921
00:52:03,470 --> 00:52:07,470
You can probably hear the my 
frustrated tonality at this 

922
00:52:07,470 --> 00:52:13,310
point, but I mean, I've just 
gone over it ad nauseam with 

923
00:52:13,630 --> 00:52:17,790
these 8% and it's just human 
nature. 

924
00:52:17,790 --> 00:52:21,510
There's always gonna be that 
percentage who are just gonna 

925
00:52:21,510 --> 00:52:22,870
give you pushback no matter 
what. 

926
00:52:23,230 --> 00:52:26,550
Yeah, So they're probably not 
even experiencing have a 

927
00:52:26,550 --> 00:52:29,470
fraction of the benefits that 
would give them the momentum to 

928
00:52:29,470 --> 00:52:32,390
keep pushing forward. 
They're just simply never fully 

929
00:52:32,390 --> 00:52:35,390
committed from the getgo. 
Correct. 

930
00:52:36,230 --> 00:52:37,830
Gotcha. 
That makes total sense. 

931
00:52:38,350 --> 00:52:40,830
Yeah. 
I, I, I battle with this too, 

932
00:52:40,830 --> 00:52:45,510
from a nutritional standpoint. 
You know, people that you know 

933
00:52:45,830 --> 00:52:49,030
will hire me to help them with 
their nutrition and they won't 

934
00:52:49,030 --> 00:52:52,550
adhere to the macronutrient 
guidance that I'm giving them 

935
00:52:52,950 --> 00:52:55,250
it. 
It bewilders me, but I do know 

936
00:52:55,250 --> 00:52:59,570
some people that have, you know,
changed their nutrition, lost a 

937
00:52:59,570 --> 00:53:03,890
ton of weight, experienced all 
the benefits that provides, and 

938
00:53:03,890 --> 00:53:06,410
then they'll still deviate and 
go back. 

939
00:53:06,410 --> 00:53:09,130
I don't know if it's just a 
moment of weakness on their part

940
00:53:09,130 --> 00:53:12,730
or or what exactly, but for 
instances like that, I'm always 

941
00:53:12,730 --> 00:53:15,210
just baffled. 
I don't understand it because I 

942
00:53:15,210 --> 00:53:17,730
mean, there are certainly 
instances like that where people

943
00:53:17,730 --> 00:53:21,570
will totally transform their 
health and then, you know, two 

944
00:53:21,570 --> 00:53:24,470
years later be even heavier than
they were at the onset. 

945
00:53:24,470 --> 00:53:28,350
And that one's, that one's 
always, always, you know, taking

946
00:53:28,350 --> 00:53:30,750
me aback. 
I don't understand that type of 

947
00:53:30,750 --> 00:53:35,310
mentality. 
Yeah, well, you know, it's funny

948
00:53:35,310 --> 00:53:39,590
because with our clients, for 
the most part, for those ones 

949
00:53:39,590 --> 00:53:46,830
that, to borrow your phrase, 
have a relapse, then they remain

950
00:53:46,830 --> 00:53:48,990
alcohol free for years 
afterwards. 

951
00:53:50,140 --> 00:53:52,500
And in, in many cases, the 
people who have the relapse are 

952
00:53:52,500 --> 00:53:55,020
the ones who are most committed 
after that, which is really 

953
00:53:55,020 --> 00:53:58,140
interesting, I found. 
So someone will have the success

954
00:53:58,820 --> 00:54:01,940
and then they'll just temptation
will get the better of them. 

955
00:54:01,940 --> 00:54:05,180
They'll have some drinks feel 
like absolute crap. 

956
00:54:05,820 --> 00:54:08,100
And then they say that's it, 
never again. 

957
00:54:08,380 --> 00:54:10,420
And then they go never again, 
you know? 

958
00:54:10,420 --> 00:54:14,180
So in actual fact, it's like 
they're really only drunk once 

959
00:54:16,020 --> 00:54:18,940
in some years. 
But the pain of that was too 

960
00:54:18,940 --> 00:54:20,700
much. 
I mean, especially if your body 

961
00:54:20,940 --> 00:54:24,020
is now used to not consuming 
poison, and then suddenly you 

962
00:54:24,020 --> 00:54:26,820
have a night of consuming 
poison, you feel like death the 

963
00:54:26,820 --> 00:54:29,580
next day. 
Yeah, I think. 

964
00:54:29,660 --> 00:54:33,220
They they have so much success 
and then they feel like they 

965
00:54:33,220 --> 00:54:37,220
have to prove it to themselves 
that they can then moderate and 

966
00:54:37,220 --> 00:54:39,660
especially with something like 
food, because food is one of 

967
00:54:39,660 --> 00:54:42,220
those things that we still have 
to consume, unlike alcohol or 

968
00:54:42,220 --> 00:54:44,680
drugs. 
So they have to, they feel the 

969
00:54:44,680 --> 00:54:48,600
need to prove it to themselves 
that they can moderate when in 

970
00:54:48,600 --> 00:54:50,480
reality they should just be a 
complete abstainer, right? 

971
00:54:53,760 --> 00:54:56,840
Yeah, that's a tricky one, man. 
Yeah, I I definitely feel like 

972
00:54:56,840 --> 00:54:58,800
there are certainly moderators. 
I mean, there's people that can 

973
00:54:58,800 --> 00:55:02,360
drink in moderation and that 
never become an issue for them, 

974
00:55:02,840 --> 00:55:04,360
probably not benefiting them in 
any way. 

975
00:55:04,360 --> 00:55:06,920
But same is true with food. 
You know, people can moderate 

976
00:55:07,520 --> 00:55:11,970
obviously unhealthy foods, quote
UN quote bad foods and and seem 

977
00:55:11,970 --> 00:55:13,570
to get away with it from a hell 
standpoint. 

978
00:55:13,570 --> 00:55:16,450
But for those that do struggle 
with it, have addictive 

979
00:55:16,450 --> 00:55:20,690
tendencies, they're probably 
best off not trying to justify 

980
00:55:20,690 --> 00:55:23,130
moderation. 
Because honestly, if it's if 

981
00:55:23,130 --> 00:55:26,530
it's something that is not 
serving you, why would you want 

982
00:55:26,530 --> 00:55:28,330
to have the power to moderate it
anyways? 

983
00:55:28,330 --> 00:55:30,490
It'd be much better to just have
the power to eliminate it so 

984
00:55:30,530 --> 00:55:33,330
you're only getting better. 
That's right. 

985
00:55:33,810 --> 00:55:37,810
Yeah, interesting, man. 
Human psychology is an 

986
00:55:37,810 --> 00:55:39,650
interesting thing. 
Like what makes people take, 

987
00:55:39,650 --> 00:55:43,650
what pushes them to do things? 
It's interesting. 

988
00:55:43,650 --> 00:55:46,690
You know, you look at other 
species out there, animals, you 

989
00:55:46,690 --> 00:55:49,930
know, like they're not having an
issue with overconsuming 

990
00:55:50,250 --> 00:55:55,490
fermented grapes in the wild or 
eating foods that are not 

991
00:55:55,650 --> 00:55:59,410
beholden to their livelihood. 
But us humans we're fickle 

992
00:55:59,410 --> 00:56:01,970
creatures for sure. 
Yes. 

993
00:56:03,750 --> 00:56:05,870
Well this podcast has been 
incredibly insightful man. 

994
00:56:05,870 --> 00:56:09,870
Like I I really like when the 
podcast guests are bring on we 

995
00:56:09,870 --> 00:56:12,270
we start going out at a mindset 
tangy because that's I think it 

996
00:56:12,270 --> 00:56:13,750
all. 
I mean obviously all boils down 

997
00:56:13,750 --> 00:56:16,150
to to 1 stream of mine with any 
endeavor in life. 

998
00:56:16,870 --> 00:56:18,310
So this this has been 
insightful. 

999
00:56:18,310 --> 00:56:20,790
I haven't truly enjoyed this. 
I've learned about sleep 

1000
00:56:20,790 --> 00:56:21,950
quality. 
I'm definitely going to check 

1001
00:56:21,950 --> 00:56:24,830
out some of your blue light 
blocking glasses because the 

1002
00:56:24,830 --> 00:56:27,710
ones that have I like them but 
they're they're too darn tight 

1003
00:56:27,710 --> 00:56:29,710
on my hand. 
They don't look too too 

1004
00:56:29,710 --> 00:56:32,030
fashionable. 
So I will be checking out your 

1005
00:56:32,030 --> 00:56:35,930
glasses for sure, and I think, I
think anybody listening would be

1006
00:56:35,930 --> 00:56:39,050
able to take something from this
from a mindset standpoint as it 

1007
00:56:39,050 --> 00:56:41,890
pertains to addictive substances
and things they may be 

1008
00:56:41,890 --> 00:56:44,850
struggling with. 
Yeah, nice one. 

1009
00:56:44,850 --> 00:56:48,570
Yeah, stop looking like a meth 
chemist wearing those glasses 

1010
00:56:48,570 --> 00:56:50,130
that you're wearing. 
We're stylish pair. 

1011
00:56:50,410 --> 00:56:52,930
Yeah, from our company. 
No, for sure man, I do. 

1012
00:56:52,930 --> 00:56:56,410
I do not have a pair that are 
for the daytime. 

1013
00:56:57,210 --> 00:57:00,730
So we we were speaking about how
it's beneficial to have blue 

1014
00:57:00,730 --> 00:57:03,720
light during the daytime. 
I'm assuming the ones that are 

1015
00:57:03,720 --> 00:57:07,680
for the day that are clear are 
just simply blocking the 

1016
00:57:08,080 --> 00:57:11,040
negative lights from the 
screens, but they're not 

1017
00:57:11,320 --> 00:57:13,680
inhibiting the blue light from. 
The sun. 

1018
00:57:13,720 --> 00:57:14,800
Correct. 
Yeah. 

1019
00:57:15,040 --> 00:57:16,680
So we've got daytime and 
nighttime. 

1020
00:57:17,000 --> 00:57:20,680
We've got the sort of clearer 
ambulance type classes and 

1021
00:57:20,680 --> 00:57:23,680
prescription and readers. 
And then we've got the nighttime

1022
00:57:23,680 --> 00:57:25,320
ones as well. 
You can check it out of the 

1023
00:57:25,320 --> 00:57:28,040
website swanicsleep.com. 
Awesome man. 

1024
00:57:28,040 --> 00:57:29,480
Well I will certainly link out 
to that. 

1025
00:57:29,480 --> 00:57:30,600
Make it easy for people to find 
you. 

1026
00:57:31,000 --> 00:57:32,640
Is there any other sites you 
wanna link out to? 

1027
00:57:32,640 --> 00:57:34,080
Social profiles? 
Things of that nature. 

1028
00:57:34,960 --> 00:57:37,600
I'm on Instagram TikTok at at 
James Swanick. 

1029
00:57:37,680 --> 00:57:40,000
I'm also on YouTube at Alcohol 
Free Lifestyle. 

1030
00:57:40,000 --> 00:57:43,560
Got a podcast in Apple podcast 
and on Spotify called Alcohol 

1031
00:57:43,560 --> 00:57:47,640
Free Lifestyle and 
swanicksleep.com. 

1032
00:57:47,680 --> 00:57:50,840
Or if you just type in Swanick 
blue light bucking glasses in 

1033
00:57:50,840 --> 00:57:52,240
Amazon, you'll find us there as 
well. 

1034
00:57:52,800 --> 00:57:54,440
Awesome man. 
Well, I will most certainly link

1035
00:57:54,440 --> 00:57:55,840
out to all those. 
Like I said, make it easy for 

1036
00:57:55,840 --> 00:57:58,560
people to find you truly 
appreciate the time you taking 

1037
00:57:58,560 --> 00:58:00,650
jumping on here and chatting 
with me, James. 

1038
00:58:00,650 --> 00:58:02,410
If there's everything I can do 
for you, man, just let me know. 

1039
00:58:03,530 --> 00:58:04,690
Thank you, Robert. 
Thank you for having me. 

1040
00:58:04,690 --> 00:58:05,730
Appreciate it. 
You bet. 

1041
00:58:05,810 --> 00:58:06,290
Take care.