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Well, hello, ladies and gents 
Robert Sykes Quito service.com. 

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And today, I've got special 
guest Mark Washington on the 

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line and we dive deep into gut 
health. 

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So he is the founder and CEO of 
company called super got. 

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They formulate a gut fiber 
powder, they also make bars on 

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things like that but we 
basically we have different 

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views as far as macro nutrient 
requirements. 

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He's more plant-based. 
I'm obviously not. 

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But I did want to pick his brain
as to what he thinks proper gut 

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health consists of, so we dive 
quite a bit into that we We'll 

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talk about business. 
We talk about what is wrong with

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the current health epidemic that
we now face as a society. 

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We talk about what could 
possibly contributing to some of

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those issues in our society. 
But yeah, thoroughly enjoy the 

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conversation. 
He's got a wealth of knowledge 

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when it comes to gut microbiome 
prebiotics, probiotics, things 

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of that nature. 
So I'm going to pick his brain 

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on that and just just have a 
casual conversation. 

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So thoroughly enjoyed it. 
Have no doubt, you will take 

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something from it. 
So that further Ado, sit back, 

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relax, enjoy podcast with Mark 
Walsh. 

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Shetan. 
We are live. 

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Mark, how are you man? 
I'm good, I'm good about 

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yourself from and good, but I'm 
good. 

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So I want to dive deep into gut 
health, I've had several people 

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in the podcast talking about gut
health, I feel like in my 

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demographic gut health has 
certainly gained more 

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prominence. 
But it's interesting because 

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I've had people that are, you 
know, hardcore vegan talking 

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about ways to optimize good 
health and I've had people that 

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are hardcore carnivore don't 
need to single probiotic ever 

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talk about good right sorry 
anxious to get your Take on gut 

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health and how all this kind of 
wraps up into your story. 

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Yeah, for sure. 
For sure. 

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Well, obviously, this is a 
really important subject and you

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know, you're hearing about I'd 
say Obviously in your SS, a 

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broadly consumers are talking 
about this. 

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Now, it's becoming more aware 
that gut health is important. 

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I will say there's a lot of 
misconceptions about what it 

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means and why you know, and how 
to get it as well. 

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So I would love to look forward 
to diving in with you. 

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I think I guess I start with. 
You know, why is it important? 

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Why are people talking about? 
I think, Window. 

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Now a lot more than we did five 
ten years ago about just a 

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profound role that your 
digestive system literally your 

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gut plays in managing your 
overall health. 

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Like literally it's like your 
foundation for help. 

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Apparently, the reason we know a
lot more now is actually because

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of Technology. 
Like so the you know the way 

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that we know a lot about the gut
is a lot of DNA sequencing like 

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actually look at a fecal samples
to get a picture of what's 

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Happening inside your gut. 
Like that's the best way to get 

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a snapshot. 
The cost of doing that has come 

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down from like thousands of 
dollars to hundreds of dollars 

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and that's what that's led to is
a spawn in research. 

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So a lot more clinical studies 
and research around the gut and 

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what's called this gut 
microbiome, this collection of 

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these trillions of organisms, 
you know, largely bacteria, but 

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also fungi and other things that
reside largely in your large 

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intestine that we now have a 
much clearer picture of, right? 

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The fact that these He's, you 
know, they might be small but 

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they're Mighty right in terms of
their impact on your total 

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health and their connection to 
just about everything that 

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happening in your body has some 
connection back to what's going 

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on in your gut. 
We used to think about God help 

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as just digestion right? 
Going poop, right? 

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I mean regularly you know try to
avoid you know, diarrhea trying 

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to mitigate bloating that is all
true. 

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But that's kind of like you 
know, first base, you know, I've

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got help is digestion, what? 
You going to second base like 

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when you actually get into the 
science of the gut microbiome, 

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you realize that it's not just a
gesture that's actually 

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connected to all the systems in 
our body. 

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So your metabolic Health right 
the way that you manage blood 

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sugar control, insulin 
sensitivity, even appetite 

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control and weight even heart 
health, cholesterol, blood 

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pressure. 
And now, we're even seeing 

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connections between your gut and
your mental health, your mental 

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well-being, Still a lot of 
people refer to that, as this 

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gut-brain axis, this 
bi-directional communication, 

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between kind of what's happening
in your gut and things like, 

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mental Clarity, and sleep, and 
energy, and brain fog like all 

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have some direct connection. 
So, I mean, these are just some 

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examples, there's actually more 
out there, but all of these are 

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reasons why we're talking so 
much more about good help these 

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days because it is so important 
for foundational for your 

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health. 
And there's different Approaches

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for how you can go about kind of
ensuring you have a strong 

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balanced healthy, gut microbiome
and there's some different 

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opinions but I always just go 
back to the science when talk 

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about the best ways to ensure a 
healthy healthy gut. 

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Yeah feel like it's been 
described lately as like the 

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second brain basically like it 
has an inner connection to 

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everything else, the whole body 
works and the symbiotic nature 

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and if the gut Center you know 
disarray then everything else is

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going to follow suit for sure. 
Like you know this they've had 

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these old sayings like I've got 
a gut feeling or or you know, 

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I've got butterflies in my 
stomach. 

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You know? 
And I know many people can 

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relate to and I personally can 
as well, when I have had my, the

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periods in my life of like the 
highest stress like stuff is 

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just not going the way I wanted 
to go. 

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And there's like stress, you 
know, my personal life, 

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professional life. 
I have you. 

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That's actually shown up in 
digestive systems, right? 

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I mean, digestive symptoms, 
right? 

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For me. 
That's where my, you know, 

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things have been the most out of
balance, which all of these are 

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indicators and of this whole 
symbiotic. 

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Relationship right between your 
gut, your digestive tract and 

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kind of what's going on in the 
rest of your body. 

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Now, we just have a bit more of 
an explanation right behind 

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what's going on in this 
connection. 

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And we're starting to understand
ways, that what can we do about 

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it, right? 
I mean, how can we actually tap 

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into the science and in ways 
that can you know, can affect 

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the gut right to change outcomes
that you're looking for, in 

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your, in your health and in your
life out of curiosity was where 

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you were these It seems that 
your experience was like, the 

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primary driver for you diving 
into the research and, and 

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getting into this, in the first 
place or what? 

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The personal motivation come 
from to dive into gut health. 

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Yeah, no. 
Actually, that wasn't the direct

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impact, that was more of 
hindsight, like, after the fact,

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oh, this comes together. 
That's kind of where it all 

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connected for me, personally, in
my own personal hell, but I'll 

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give you the the bit of the 
background for dive again. 

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Like I've, you know, been in the
space of all things, better for 

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you. 
Help Nutrition Fitness. 

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Itness accepted throughout my 
career. 

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Like so I've been in food and 
beverage and supplements. 

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I was actually president and CEO
of Beachbody for for a number of

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years. 
So into at home fitness, but 

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also supplementation and 
nutrition. 

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And so I've been in and around 
the space forever and we had 

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like probiotics and some of the 
shapes and so forth, but I 

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wanted to do something 
different, right? 

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I wanted to create nutrition 
products that could be truly 

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functional to help like really 
steeped in science that could 

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fundamentally. 
Change the trajectory of 

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people's Health but still doing 
it through food and I actually 

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give my original investors, a 
lot of credit a group called the

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production board that they said 
of the Bay Area. 

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Founded by Dave free bird around
really opening my eyes to the 

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depth of the science of the gut 
microbiome. 

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Like I said I was I was I call 
myself I was gonna we're going 

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into going into this but it was 
really when I dove into the 

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science with production board 
and team and I've, you know, I 

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had a herd of PhD food scientist
as well to really go deep 

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because at first, it was a 
little hard for me to believe, 

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right? 
I've been in this space and 

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heard about every fad, every 
Trend, every Miracle pill, cure 

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out there. 
I'm like, it sounds like too 

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good to believe. 
But when going into the research

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around the gut microbiome, and 
gut health, and just how 

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pervasive it was, and how, you 
know, scientific evidence-based 

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scientifically validated. 
A lot of these findings were 

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that's when I had this 
Awakening. 

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And that's when it all came 
together that, you know, the gut

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was this Pathway to actually 
activate decision that I had 

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right in and doing a way that 
you could absolutely provide 

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solutions that can affect your 
gut, but that you can actually 

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do it through food. 
And that's actually, you know, 

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the ethos that how super gut, 
you know, my business was born 

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and that was really my journey 
into deep diving into gun. 

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Hell, that was about four years 
ago or so. 

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Nice, nice. 
So, what do we, what is the 

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science state currently? 
What do we know about the gun? 

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But with a pretty good degree of
certainty. 

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Yeah, so there's a number of 
things that we know who then I 

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don't know, always give this 
caveat. 

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There's still a lot that we 
don't know. 

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And so anyone who is worth their
salt will, at least acknowledge.

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Yes, we know some things, but 
there's some areas that were 

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still exploring, and we're going
to continue to explore it and 

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Unearthed over the coming years.
What we do know though is what 

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kind of what I was alluding to 
before that, there is a direct 

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connection. 
Cleans your gut and all these 

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different systems in your body. 
Like we have studied the 

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profiles like of healthy 
individuals versus individuals 

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that are afflicted with specific
diseases or conditions or what 

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have you and through that 
analysis, you can identify a lot

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of, you know, commonalities 
between kind of, quote unhealthy

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individuals, you know, relative 
to healthy individuals. 

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And in some cases it's 
differences in their microbiome 

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profiles. 
Like specifically what? 

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Bacteria are in abundance of 
individuals that have a more 

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healthy existence relative to 
the microbiome profiles in the 

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bacteria that are either 
deficient or like overgrown 

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because there's bad bacteria as 
well, like in people who are 

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dealing with diseases and a lot 
of times those profiles actually

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line up depending on a specific 
disease or condition. 

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So I'll take for instance 
diabetes, right? 

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I mean you know really elevated 
blood sugar levels poor. 

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Sensitivity. 
This Studies have shown that 

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there's absolutely some profiles
and some differences in at the 

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microbiome profiles of 
individuals with elevated, blood

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sugar, pour, insulin sensitivity
and diabetes, relative to those 

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who have a normal healthy blood 
sugar. 

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What we also know and this is 
obviously an area that we 

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specifically have targeted 
supergun is there are ways that 

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you can modulate that gut 
microbiome. 

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You know, their specific 
nutrients in particular that you

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can feed your gut, the specific 
types of A biotics, right? 

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That are very effective at 
feeding. 

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Those bugs that have been shown 
to improve insulin, sensitivity,

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and blood sugar control. 
And so, obviously, this is 

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something important for all of 
us like, healthy stable, blood 

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sugar of sure you get. 
This is really important for all

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of us, regardless of whether or 
not you're diagnosed with the 

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condition, but if you're someone
with living with diabetes, it's 

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so important right to be on top 
of this. 

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And if you have a pathway to do 
that through kind of balancing 

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your gut microbiome, Particular 
feeding it the most powerful 

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prebiotics like the ones that we
include in our products that are

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responsible for improving your 
insulin sensitivity, and blood 

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sugar response. 
It's a no-brainer, right? 

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And so, this is one example of a
specific application of a gut 

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microbiome, targeted solution 
that Taps into your metabolic 

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health and it can actually lead 
to a specific outcome. 

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There are other examples that 
Target other areas of Health 

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Within Me. 
Metabolism, like I said, like 

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appetite control, you know, you 
know, heart help as well and 

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also expanding now into things 
that you can do with that second

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braid and how could you actually
improve some of those mental 

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health aspects by, you know, 
working on your gut microbiome? 

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I would say that's one of the 
areas where we know there's a 

228
00:11:58,300 --> 00:12:01,200
correlation. 
Now, it's a question of, can you

229
00:12:01,200 --> 00:12:03,500
get to causation? 
Like, can we actually create 

230
00:12:03,500 --> 00:12:06,600
products that, you know, 
modifier modulate, your gut 

231
00:12:06,600 --> 00:12:09,800
microbiome? 
That Tribe better mental health 

232
00:12:09,800 --> 00:12:13,200
than, you know, avoid things 
like anxiety, and depression, 

233
00:12:13,200 --> 00:12:15,300
and so forth that still 
emerging. 

234
00:12:15,300 --> 00:12:18,200
So there's a lot that still 
coming out in that space. 

235
00:12:18,500 --> 00:12:19,700
Yeah. 
It's like I'm gonna, I'm 

236
00:12:19,708 --> 00:12:24,500
probably going to butchers but 
it's like, 98% of is either 

237
00:12:24,500 --> 00:12:26,300
serotonin or dopamine. 
I'm drawing a blank on which the

238
00:12:26,300 --> 00:12:28,200
two, but that's all produced in 
the gut. 

239
00:12:28,200 --> 00:12:32,200
So if your gut, your God, who my
mom is, you know, wrecked, then 

240
00:12:32,200 --> 00:12:34,700
you're probably going to be 
depressed, you got it, you got 

241
00:12:34,700 --> 00:12:36,100
it, you know, it's it's, it's 
fascinating. 

242
00:12:36,100 --> 00:12:38,600
How people don't believe like, 
that's In large part where they 

243
00:12:38,600 --> 00:12:42,300
are calling the gut, the second 
brain because you know, many of 

244
00:12:42,300 --> 00:12:47,100
those factors are actually 
produced in your gut, right? 

245
00:12:47,100 --> 00:12:51,000
To just drive that point home 
and I think it is serotonin is 

246
00:12:51,000 --> 00:12:53,900
the one that's you know, 
predominantly produced by the 

247
00:12:53,900 --> 00:12:57,500
gut microbiome. 
We can also get into what is 

248
00:12:57,500 --> 00:12:59,300
something else that's known. 
I mean your you might be 

249
00:12:59,300 --> 00:13:01,900
familiar or something, a lot of 
people are talking about our 

250
00:13:01,900 --> 00:13:04,200
somebody's breakthrough 
Therapeutics, right? 

251
00:13:04,200 --> 00:13:08,100
Some of these drugs that were 
originally designed Fine for 

252
00:13:08,100 --> 00:13:11,400
diabetes, right? 
And blood sugar control and also

253
00:13:11,400 --> 00:13:15,900
shown big impact on weight loss.
You know, these jurors, like, 

254
00:13:16,000 --> 00:13:18,100
would go V and it was implicit 
said, a lot of people are 

255
00:13:18,100 --> 00:13:21,400
talking about them because 
people who aren't Afflicted with

256
00:13:21,400 --> 00:13:24,000
diabetes, have under heard about
them and understand their 

257
00:13:24,000 --> 00:13:26,300
actually could be really 
impactful on weight loss. 

258
00:13:26,300 --> 00:13:27,900
And so you got a lot of 
celebrities. 

259
00:13:27,900 --> 00:13:30,200
A lot of individuals who are 
just trying to lose weight 

260
00:13:30,200 --> 00:13:33,400
quickly that are using these 
drugs and it was fascinating 

261
00:13:33,800 --> 00:13:36,200
sort doing that or something? 
Oh yeah, elon's done it. 

262
00:13:36,200 --> 00:13:38,800
I think the Kardashians have did
Didn't I think there's there's a

263
00:13:38,800 --> 00:13:42,100
number of folks out there that 
you can, you know, you can go on

264
00:13:42,100 --> 00:13:45,100
Tick, Tock and look up with 
Covey or is a core or two of the

265
00:13:45,100 --> 00:13:47,000
brand names and there's 
definitely a lot of individuals 

266
00:13:47,000 --> 00:13:48,500
and celebs that have tapped into
it. 

267
00:13:48,900 --> 00:13:51,600
Here's the fascinating thing. 
Like unbelievable, breakthrough 

268
00:13:51,600 --> 00:13:55,800
drugs, I do suggest proceeding 
with caution they were designed 

269
00:13:55,900 --> 00:13:59,000
you know and clinically studied 
for people living with diabetes.

270
00:13:59,000 --> 00:14:02,100
So there's a lot of unknown of 
otherwise, healthy individuals 

271
00:14:02,100 --> 00:14:03,700
using them. 
So consult your doctor. 

272
00:14:04,400 --> 00:14:06,900
But here's fascinating thing 
about how those drugs work. 

273
00:14:06,900 --> 00:14:11,000
It actually The drugs are 
typically based on this hormone 

274
00:14:11,000 --> 00:14:14,900
called glp-1. 
This is a hormone that is 

275
00:14:14,900 --> 00:14:19,700
actually naturally produced 
guess we're in the gut 

276
00:14:19,700 --> 00:14:24,100
microbiome. 
Like when in particular when you

277
00:14:24,100 --> 00:14:28,600
consume specific types of 
prebiotics and that's typically 

278
00:14:28,600 --> 00:14:33,900
within fibrous Foods your gut 
microbiome, ferments though, it 

279
00:14:33,900 --> 00:14:37,400
actually the good bugs. 
Consume that because those 

280
00:14:37,500 --> 00:14:40,600
Bypass digestion, right? 
It actually gets deep into your 

281
00:14:40,600 --> 00:14:42,600
gut, those good books, consume 
it. 

282
00:14:42,600 --> 00:14:46,100
They produce byproducts your 
refer to a short chain fatty 

283
00:14:46,100 --> 00:14:48,900
acids and one of them is called 
butyrate, that's really, really 

284
00:14:48,900 --> 00:14:52,400
important. 
Kind of producer of positive 

285
00:14:52,400 --> 00:14:54,800
benefits from your gut. 
One of the things that butyrate 

286
00:14:54,800 --> 00:14:58,400
does it actually stimulates and 
you know, modulates the 

287
00:14:58,400 --> 00:15:00,800
production of these gut 
hormones. 

288
00:15:00,800 --> 00:15:05,500
These called like glp-1 there's 
another one called Gip as well, 

289
00:15:05,600 --> 00:15:07,400
which are produced, but this is 
like this. 

290
00:15:07,600 --> 00:15:12,300
Is the natural mechanism that 
your body is intended to do but 

291
00:15:12,300 --> 00:15:15,400
when not fed, you know, 
appropriately, you're not 

292
00:15:15,400 --> 00:15:18,200
balanced, you're not producing 
enough of it and so you're not 

293
00:15:18,200 --> 00:15:21,000
able to really tap into that. 
But when you are when you're 

294
00:15:21,100 --> 00:15:25,300
consuming, you know, a diet high
in specific types of Prebiotic 

295
00:15:25,300 --> 00:15:28,200
fiber like resistant starch 
again, like one of the things 

296
00:15:28,200 --> 00:15:31,200
that we put in our shrinks, your
at bodies actually able to 

297
00:15:31,200 --> 00:15:33,700
produce these hormones 
naturally. 

298
00:15:33,700 --> 00:15:36,900
So, it's actually tapping into 
that exact same science and the 

299
00:15:36,900 --> 00:15:40,200
same Mechanism as some of these 
really potent, highly 

300
00:15:40,200 --> 00:15:43,900
concentrated, like injection 
drugs that you're seeing out 

301
00:15:43,900 --> 00:15:45,700
there. 
Now that are gaining prominence 

302
00:15:45,700 --> 00:15:49,800
for weight loss against against.
Yeah, I always man mean I was 

303
00:15:49,800 --> 00:15:52,800
trying to steer clear of all 
the, the, the Western medicine 

304
00:15:52,800 --> 00:15:54,200
Pharmaceuticals when it comes to
weight loss. 

305
00:15:54,200 --> 00:15:57,000
It's normally yeah, anything. 
It's like a get rich quick 

306
00:15:57,000 --> 00:15:59,000
scheme or like lose weight fast 
games. 

307
00:15:59,000 --> 00:16:02,200
Usually like a scan, there's 
always a price to pay. 

308
00:16:02,200 --> 00:16:04,600
Now I'll give the credit like 
these are really breakthrough 

309
00:16:04,600 --> 00:16:06,200
drugs. 
Like people are achieving 

310
00:16:06,200 --> 00:16:09,700
unbelievable results in a 
Haven't done before but there is

311
00:16:09,700 --> 00:16:13,300
always another side right to 
highly concentrated potent, 

312
00:16:13,300 --> 00:16:16,300
things that you are injecting 
into your body. 

313
00:16:16,300 --> 00:16:19,900
Like for sure, there's some 
unintended consequences, there's

314
00:16:19,900 --> 00:16:22,400
side effects. 
There's people report like 

315
00:16:22,500 --> 00:16:26,200
nausea and bloating, some real 
bad digestive discomfort. 

316
00:16:26,200 --> 00:16:29,000
There's this thing called, you 
know, those impact face like it 

317
00:16:29,000 --> 00:16:32,800
actually is making people age 
like in their face by, it's just

318
00:16:32,800 --> 00:16:35,400
dust things that are not 
necessarily intended. 

319
00:16:35,400 --> 00:16:37,400
In addition to the weight loss, 
and here's the kicker. 

320
00:16:37,500 --> 00:16:41,900
Oh, it's like they're expensive 
and research has shown, they're 

321
00:16:41,900 --> 00:16:43,400
really effective when you're on 
them. 

322
00:16:43,700 --> 00:16:46,900
The second you stop Takin this 
thousand dollars, you know, 

323
00:16:46,900 --> 00:16:51,400
injection medication. 
If you have a change, your diet,

324
00:16:51,400 --> 00:16:55,800
your lifestyle, your habits, 
guess what happens, you revert 

325
00:16:55,800 --> 00:16:59,200
back to the old you right now 
with the way put back on 

326
00:16:59,200 --> 00:17:01,900
accelerates. 
It's you know it's an important 

327
00:17:01,900 --> 00:17:05,000
treatment for those who are 
chronically disease, but there 

328
00:17:05,000 --> 00:17:08,900
is no such thing, I believe, as 
a, you know, A magic pill magic 

329
00:17:08,900 --> 00:17:11,800
injection, like there's always 
something to it, right? 

330
00:17:11,800 --> 00:17:15,300
And so if you can find ways and 
as just my belief system, if you

331
00:17:15,300 --> 00:17:19,800
can find ways naturally to 
orient, your health, your body, 

332
00:17:19,800 --> 00:17:23,000
your diet in a positive 
direction that is the 

333
00:17:23,000 --> 00:17:27,200
sustainable way to maintaining 
Optimal Health and avoiding 

334
00:17:27,200 --> 00:17:30,300
disease. 
So I'm I'm not anti medicine I'm

335
00:17:30,300 --> 00:17:34,200
just super pro nutrition and 
lifestyle like super pro. 

336
00:17:34,500 --> 00:17:36,600
Yes no 1000% man. 
We're speaking the same 

337
00:17:36,600 --> 00:17:37,300
language. 
Therefore. 

338
00:17:37,400 --> 00:17:40,300
I'm sure after I want to play 
Devil's Advocate with you, just 

339
00:17:40,300 --> 00:17:43,900
for a second here. 
So I totally get the benefit of 

340
00:17:43,900 --> 00:17:48,400
having more fiber, more 
probiotics prebiotics in the 

341
00:17:48,400 --> 00:17:51,800
context of a mixed diet in 
which, you know, someone's 

342
00:17:51,800 --> 00:17:56,500
consuming, you know a variety of
macronutrients and they have you

343
00:17:56,500 --> 00:17:59,500
know, a lot of processed sugars.
Anything remotely similar to a 

344
00:17:59,508 --> 00:18:01,700
standard American diet for sure.
Anymore, fire. 

345
00:18:01,700 --> 00:18:04,600
It's going to shunt the effect 
of those in the glycemic 

346
00:18:04,600 --> 00:18:06,300
response. 
The insulin response etcetera, 

347
00:18:06,300 --> 00:18:07,300
Etc. 
Sure. 

348
00:18:07,600 --> 00:18:10,800
In the context of those 
following a carnivore diet. 

349
00:18:11,400 --> 00:18:15,500
My understanding is that there 
by the complete removal of that 

350
00:18:15,500 --> 00:18:19,000
mix that approach and the 
carbohydrates and the fiber, 

351
00:18:19,200 --> 00:18:23,900
their microbiome does shift and 
the need for those pre and 

352
00:18:23,900 --> 00:18:28,700
probiotics fibers likely becomes
not necessary because the 

353
00:18:28,700 --> 00:18:31,700
bacteria that are present are 
not going to be requiring. 

354
00:18:31,700 --> 00:18:33,400
The same type of fermentation 
process. 

355
00:18:35,500 --> 00:18:39,200
Let's chat. 
I've actually had five. 

356
00:18:39,200 --> 00:18:43,600
I've literally had this exact 
conversation internally, so one 

357
00:18:43,600 --> 00:18:48,400
of the benefits that I have on 
my team is actually we have a 

358
00:18:48,400 --> 00:18:50,500
chief science and medical 
officer, who's literally one of 

359
00:18:50,508 --> 00:18:53,500
the leading gut health experts 
in the country's 

360
00:18:53,500 --> 00:18:56,800
gastroenterologist. 
Like he, he knows the gut inside

361
00:18:56,800 --> 00:19:01,600
out and he's real huge proponent
of food as medicine, whole food,

362
00:19:01,600 --> 00:19:04,200
diets and supplementation with 
you needed, Etc. 

363
00:19:04,700 --> 00:19:07,700
We've actually talked about, you
know, carnivore as One 

364
00:19:07,700 --> 00:19:11,200
particular diet pattern that 
does have some real real 

365
00:19:11,200 --> 00:19:16,500
benefits even then you know the 
science according to my 

366
00:19:16,500 --> 00:19:20,300
conversation with him has shown 
that there still is a need for 

367
00:19:21,400 --> 00:19:24,900
prebiotics in order to maintain 
a healthy gut. 

368
00:19:24,900 --> 00:19:30,100
And to truly get to what is one 
of the main outcomes, right of 

369
00:19:30,100 --> 00:19:33,500
following like a common word, 
itís to, you know, mitigate 

370
00:19:33,800 --> 00:19:36,900
things like inflammation, right,
in your gut, in your body. 

371
00:19:37,600 --> 00:19:42,200
Actually really really helps to 
do that by incorporating the 

372
00:19:42,200 --> 00:19:44,600
right levels. 
The right amount the right types

373
00:19:44,600 --> 00:19:48,300
of prebiotics in your fiber, 
fiber in your diet, even on a 

374
00:19:48,308 --> 00:19:51,800
carnivore diet, is it right to 
help maintain and modulate 

375
00:19:51,800 --> 00:19:55,900
things like inflammation and in 
combination with immune 

376
00:19:55,900 --> 00:19:58,400
response. 
And so, where I have seen my 

377
00:19:58,400 --> 00:20:00,400
understanding is that it still 
is important. 

378
00:20:00,400 --> 00:20:03,100
It is quite different, right? 
And I can't, I can't speak to 

379
00:20:03,100 --> 00:20:08,100
exactly which bugs that you need
to compensate for or what have 

380
00:20:08,100 --> 00:20:11,000
you but my understanding based 
on those conversations that it 

381
00:20:11,000 --> 00:20:14,600
still is quite important. 
It's a particular cardboard diet

382
00:20:14,600 --> 00:20:19,200
to still find ways to get some 
levels of Prebiotic fiber into 

383
00:20:19,200 --> 00:20:23,200
your into your diet to maintain 
optimal gut health and to 

384
00:20:23,200 --> 00:20:26,700
mitigate inflammation. 
Yeah, It's Tricky man because I 

385
00:20:26,708 --> 00:20:28,900
know so many people that are 
doing and I'm not doing a street

386
00:20:28,900 --> 00:20:32,400
corner for down like I'm like 
98% corner of War but I'm not 

387
00:20:32,400 --> 00:20:36,200
hardcore by any means but I feel
like so many people have gone 

388
00:20:36,200 --> 00:20:39,400
that route sand Seen tremendous 
benefit from a health 

389
00:20:39,400 --> 00:20:42,500
standpoint, and from a digestive
standpoint, and many of them 

390
00:20:42,500 --> 00:20:44,400
like long, long term like 
decades. 

391
00:20:44,400 --> 00:20:47,900
And when I would think that, if 
there was any direct negative 

392
00:20:47,900 --> 00:20:51,500
effect or degradation of their 
gut health, in the complete 

393
00:20:51,500 --> 00:20:54,700
absence of fiber that would show
up after a decade's time but 

394
00:20:54,700 --> 00:20:57,000
that doesn't seem to be the case
with those. 

395
00:20:57,000 --> 00:20:59,700
But again, that that is 
anecdotal but I don't want to 

396
00:20:59,700 --> 00:21:01,400
throw that to the wind 
completely because it is 

397
00:21:01,500 --> 00:21:04,300
legitimate. 
There's not every person 

398
00:21:04,300 --> 00:21:07,200
experiences legitimate to them 
for sure for sure. 

399
00:21:07,400 --> 00:21:12,200
What is generally speak of are 
the broad General truths that 

400
00:21:12,200 --> 00:21:14,700
have been shown for the most 
numbers of people. 

401
00:21:15,000 --> 00:21:19,100
There's always exceptions to the
norm and I'm sure that there are

402
00:21:19,100 --> 00:21:21,700
people, like you said, that are 
following a very strict 

403
00:21:21,700 --> 00:21:24,700
carnivore diet and not having a 
lot of fiber and are following 

404
00:21:24,700 --> 00:21:30,300
very, very healthy lives by my 
senses on the whole from a 

405
00:21:30,308 --> 00:21:34,400
population standpoint. 
In general, the vast majority of

406
00:21:34,400 --> 00:21:37,800
us in particular, those on 
Carnivore will For more 

407
00:21:38,200 --> 00:21:41,300
Prebiotic fiber in it and that 
in most studies definitely are 

408
00:21:41,300 --> 00:21:43,000
not gonna be looking at corn for
participants. 

409
00:21:43,000 --> 00:21:46,000
I mean, this, most American 
population is certainly not in 

410
00:21:46,000 --> 00:21:48,400
that demographic and all the 
studies can be based off of 

411
00:21:48,400 --> 00:21:50,100
general population data for the 
most part. 

412
00:21:50,700 --> 00:21:52,100
Yeah. 
That's I think that's, that's 

413
00:21:52,100 --> 00:21:54,200
likely a fair point. 
Yes sir. 

414
00:21:54,600 --> 00:21:58,000
So like for you, how do you 
break your day at? 

415
00:21:58,000 --> 00:21:59,300
Now it's like knowing what you 
know about Good Health? 

416
00:21:59,300 --> 00:22:01,100
Like what is your typical diet 
consists of? 

417
00:22:01,100 --> 00:22:04,900
How do you like you do periods 
of, you know, fasting to give 

418
00:22:04,900 --> 00:22:07,900
your digestive system and get a 
break from Digestion. 

419
00:22:07,900 --> 00:22:10,100
Like how do you personally 
prefer day? 

420
00:22:10,500 --> 00:22:14,300
Yeah, yeah, absolutely. 
So I'm one of those generalist 

421
00:22:14,300 --> 00:22:18,200
that, but fall into the bucket 
of essentially, all things in 

422
00:22:18,200 --> 00:22:20,100
moderation. 
And so, I don't follow 

423
00:22:20,200 --> 00:22:22,700
necessarily one particular, 
diet, path. 

424
00:22:22,700 --> 00:22:24,800
It's kind of back to that old 
adage. 

425
00:22:24,800 --> 00:22:27,300
I can't remember who said it 
that? 

426
00:22:27,300 --> 00:22:32,200
I didn't generally follow, like,
you know, eat food, not too 

427
00:22:32,200 --> 00:22:36,600
much, you know, largely plants 
is generally, you know what I 

428
00:22:36,608 --> 00:22:38,800
follow? 
But I love, you know, everything

429
00:22:38,800 --> 00:22:41,400
in moderation. 
And so I haven't followed 

430
00:22:41,500 --> 00:22:45,500
specifically much from an 
intermittent fasting or many 

431
00:22:45,500 --> 00:22:48,000
other diets. 
I would say if anything, my diet

432
00:22:48,000 --> 00:22:53,100
pattern is semi Mediterranean 
ultimately point for, but I 

433
00:22:53,100 --> 00:22:57,400
freaking love, a good juicy 
steak pork chop as well. 

434
00:22:57,900 --> 00:23:00,100
I'll say the thing that I 
definitely do make sure of 

435
00:23:00,100 --> 00:23:02,700
especially, you know, I am a 
product of a product. 

436
00:23:02,700 --> 00:23:08,600
I am very, very adamant about 
getting My daily dose of fiber 

437
00:23:08,600 --> 00:23:10,200
in my diet every day every 
single day. 

438
00:23:11,100 --> 00:23:14,700
And so that is generally 
recommended to get at least 30 

439
00:23:14,700 --> 00:23:18,000
grams of fiber in your diet on a
database. 

440
00:23:18,000 --> 00:23:21,600
That's that's the minimum 
recommended amounts and so I do 

441
00:23:21,600 --> 00:23:24,700
that both through whole food 
diet but as well as obviously 

442
00:23:24,700 --> 00:23:27,800
you know I am a regular consumer
in a product of the product and 

443
00:23:27,800 --> 00:23:31,000
so I usually will have one of 
our super good Shakes as my 

444
00:23:31,000 --> 00:23:33,700
breakfast in the morning and 
that's actually 20 grams of 

445
00:23:33,700 --> 00:23:37,800
fiber in it right there. 
Usually reasonable lunch, a 

446
00:23:37,808 --> 00:23:41,200
salad or what have you. 
And then, I'll usually have one 

447
00:23:41,200 --> 00:23:43,900
of our snack bars in the 
afternoon because I otherwise, I

448
00:23:43,900 --> 00:23:46,500
get hangry. 
Yeah, between between lunch and 

449
00:23:46,500 --> 00:23:49,000
dinner. 
And one things I love our snack 

450
00:23:49,000 --> 00:23:52,100
bars, they have about 10 grams 
of protein, 10, grams of our 

451
00:23:52,100 --> 00:23:55,200
Prebiotic, fiber blend, and 
they're very, very satiating. 

452
00:23:55,400 --> 00:23:58,300
And they're also really good for
keeping a stable, balance blood 

453
00:23:58,300 --> 00:24:02,000
sugar levels which I think also 
helps energy levels and then a 

454
00:24:02,000 --> 00:24:03,700
reasonable reasonable dinner as 
well. 

455
00:24:03,700 --> 00:24:08,100
So yeah, I'm kind of like an all
things and Moderation mindful, 

456
00:24:08,700 --> 00:24:11,900
very mindful that diet but not 
overly restrictive in any one 

457
00:24:12,000 --> 00:24:14,700
general direction and you pretty
much you say getting 30 grams 

458
00:24:14,700 --> 00:24:18,200
total fiber a day without fail. 
Minimum minimum minimum 

459
00:24:18,200 --> 00:24:20,500
minimums, right? 
So I'm getting pretty girls that

460
00:24:20,500 --> 00:24:22,200
they just from our super good 
products. 

461
00:24:22,200 --> 00:24:24,400
Right? 
Is what I have a shake in a bar,

462
00:24:24,400 --> 00:24:27,300
that's 30 grams on its own, 
that's before, taking into 

463
00:24:27,300 --> 00:24:29,700
account. 
What I'm what I get through just

464
00:24:29,700 --> 00:24:32,400
Whole Foods in my in my diet, 
like, you know what? 

465
00:24:32,400 --> 00:24:37,400
I have leafy greens at lunch and
when I have Fruits vegetables 

466
00:24:37,600 --> 00:24:38,500
nuts. 
What have you? 

467
00:24:38,500 --> 00:24:41,900
So I would I would guess. 
I don't measure the specifically

468
00:24:41,900 --> 00:24:45,000
but I would guess I'm more like 
in the 45 to 50 grams of fiber a

469
00:24:45,000 --> 00:24:47,300
day. 
Alright totally personal 

470
00:24:47,300 --> 00:24:50,900
question, you know how many 
times people ask how many times 

471
00:24:50,900 --> 00:24:56,500
you should have day my wife 
would crack up when she hears 

472
00:24:56,500 --> 00:25:01,100
this she and I'll tear this is 
very honest. 

473
00:25:01,100 --> 00:25:06,000
I was just be revealing she 
Marvels at the regularity of my 

474
00:25:08,700 --> 00:25:14,500
I am a 22 times minimum per day 
Thomas. 

475
00:25:14,500 --> 00:25:18,500
Minimum, what's a maximum day? 
Oh, a maximum is, you know, 

476
00:25:18,500 --> 00:25:21,300
those are bad days like 
something's wrong, like, when 

477
00:25:21,300 --> 00:25:24,500
I'm going to the maximum, but I 
would say, two to three is kind 

478
00:25:24,500 --> 00:25:28,300
of like, where I, where I am. 
I'm, I've got a very regular 

479
00:25:28,300 --> 00:25:30,900
system and obviously, I've 
always had, you know, pretty 

480
00:25:30,900 --> 00:25:33,100
decent regularity boys. 
Followed kind of a pretty 

481
00:25:33,100 --> 00:25:37,600
healthy overall diet but it's 
Actually put it past number of 

482
00:25:37,600 --> 00:25:39,800
years since launching this 
company and committing to the 

483
00:25:39,800 --> 00:25:40,600
product. 
Like it is. 

484
00:25:40,600 --> 00:25:43,400
Definite is literally, it's like
clockwork. 

485
00:25:44,100 --> 00:25:47,800
And, you know, obviously feel 
good light kind of move things 

486
00:25:47,800 --> 00:25:50,600
moving around. 
But also just knowing that those

487
00:25:50,600 --> 00:25:54,400
are good signs of, you know, a 
healthy functioning digestive 

488
00:25:54,400 --> 00:25:57,200
system. 
Know is a good thing. 

489
00:25:57,300 --> 00:25:58,600
Yeah, for sure. 
I'm pretty ready to tell. 

490
00:25:58,600 --> 00:26:00,300
I'm a one-and-done. 
Kind of kind of guy. 

491
00:26:00,300 --> 00:26:02,900
That'll do you go after my 
morning tea, and that's all she 

492
00:26:02,900 --> 00:26:04,800
wrote. 
That's good though, that's good?

493
00:26:05,200 --> 00:26:08,700
I'd say that's What you should 
aim for my perspective as a 

494
00:26:08,700 --> 00:26:13,400
minimum one and done. 
That is, that is all good. 

495
00:26:13,400 --> 00:26:16,400
I will say it was the first time
Robert I have publicly discussed

496
00:26:16,400 --> 00:26:19,300
my my bowel movements but hey 
we're talking about gunnhild. 

497
00:26:19,300 --> 00:26:22,200
So it's all amen. 
Anything on nutrition is podcast

498
00:26:22,200 --> 00:26:27,100
is Up For Debate. 
It is up for open G, very cool 

499
00:26:27,100 --> 00:26:28,900
mate. 
I totally want to switch gears 

500
00:26:28,900 --> 00:26:31,900
and talk a little bit about 
business here and we can we can 

501
00:26:31,900 --> 00:26:34,800
tile this into your company 
super got but you mentioned 

502
00:26:34,800 --> 00:26:36,600
that. 
You had worked with At a very 

503
00:26:36,600 --> 00:26:40,400
high level with Beachbody, and 
then your one sheet had you do 

504
00:26:40,400 --> 00:26:43,300
another, you know, high-level 
athletic Nutrition Company work.

505
00:26:43,800 --> 00:26:47,300
Now you're doing your own thing 
with super get, what has that 

506
00:26:47,300 --> 00:26:49,500
been like, like have is this 
like a passion project and what 

507
00:26:49,500 --> 00:26:51,800
you want to just Branch out and 
do your own thing based off of 

508
00:26:51,800 --> 00:26:53,700
what you learned and working. 
Those other companies are like 

509
00:26:53,700 --> 00:26:56,700
how did that all come to be? 
Yeah that's a great question but

510
00:26:56,700 --> 00:27:00,100
and it really is an accumulation
of Life Experiences. 

511
00:27:00,100 --> 00:27:03,900
I'd say both professional and 
personal I would say I've always

512
00:27:03,900 --> 00:27:07,200
had it in me, right? 
This does Our to run a business 

513
00:27:07,200 --> 00:27:10,200
to be an entrepreneur you know 
but I've spent most of my 

514
00:27:10,200 --> 00:27:13,600
professional career and 
executive roles I'd say as the 

515
00:27:13,600 --> 00:27:17,900
right hand to the entrepreneur 
and I loved it I was good at it 

516
00:27:17,900 --> 00:27:20,100
right guys? 
Like okay, maybe this is my path

517
00:27:20,100 --> 00:27:22,400
is still within an 
entrepreneurial setting but you 

518
00:27:22,408 --> 00:27:24,800
know, I'm the right hand. 
I know how to help build a 

519
00:27:24,808 --> 00:27:26,400
scale. 
Someone else's vision and doing 

520
00:27:26,400 --> 00:27:30,000
that at scale and so, yeah, for 
I guess the additional context I

521
00:27:30,008 --> 00:27:32,600
worked at the business called 
the wonderful company, so 

522
00:27:32,600 --> 00:27:34,000
healthy food and beverage that 
up. 

523
00:27:34,000 --> 00:27:36,000
Now it's about a six billion 
dollar business. 

524
00:27:36,000 --> 00:27:38,500
Business. 
So they own, Fiji Water and pom,

525
00:27:38,500 --> 00:27:41,800
wonderful, and almonds, and 
pistachios, and citrus fruit 

526
00:27:42,500 --> 00:27:45,100
before. 
I was then president CEO at 

527
00:27:45,100 --> 00:27:48,400
Beachbody, and I've also run a 
supplement company called Irwin 

528
00:27:48,400 --> 00:27:51,900
Naturals that the softgel 
supplements and some CBD 

529
00:27:51,900 --> 00:27:54,600
products as well as I'm seeing 
all different angles, right? 

530
00:27:54,600 --> 00:27:56,900
A food, and beverage and 
supplements of wellness and 

531
00:27:56,900 --> 00:27:59,200
fitness, I love it all. 
Like that's just my life and I 

532
00:27:59,208 --> 00:28:02,700
just feel blessed and fortunate 
to pattern my professional 

533
00:28:02,700 --> 00:28:05,800
career in this space. 
It had been building up inside 

534
00:28:05,800 --> 00:28:07,600
though. 
Right this that it never fully 

535
00:28:07,600 --> 00:28:13,400
left like this Stitch to create 
to build and it came to a head 

536
00:28:13,500 --> 00:28:16,700
about four and a half years ago 
and I described as his head 

537
00:28:16,700 --> 00:28:19,600
meets heart moment where it's 
like from my head standpoint. 

538
00:28:19,600 --> 00:28:22,000
I was like, you know I've 
learned a lot from these really 

539
00:28:22,000 --> 00:28:24,000
successful entrepreneurs. 
I love this space. 

540
00:28:24,300 --> 00:28:27,900
I think there's a need and it 
business opportunity is in a 

541
00:28:27,900 --> 00:28:30,800
food based business that does it
differently like with a real 

542
00:28:30,800 --> 00:28:34,500
deep commitment to the science 
and to evidence-based research 

543
00:28:34,500 --> 00:28:37,200
and I think this gut and Pat 
could be it. 

544
00:28:37,200 --> 00:28:39,600
So I felt like there was an 
opportunity to create something 

545
00:28:39,600 --> 00:28:43,000
different like a truly 
functional food food as medicine

546
00:28:43,000 --> 00:28:47,000
type type business and brand, 
but the Heart part that which is

547
00:28:47,000 --> 00:28:51,000
really what, you know, got me 
into this game. 

548
00:28:51,700 --> 00:28:53,900
It goes back to a personal 
story. 

549
00:28:54,600 --> 00:29:00,100
It's actually my inspiration is 
my sister Monica has her name 

550
00:29:00,100 --> 00:29:04,200
who was unbelievably colorful 
personality but she 

551
00:29:04,200 --> 00:29:07,600
unfortunately struggled with her
health Essentially for her whole

552
00:29:07,600 --> 00:29:09,700
adult life. 
So she struggled with her weight

553
00:29:10,100 --> 00:29:13,700
so clinically obese, she had 
diabetes, she struggle with 

554
00:29:13,700 --> 00:29:17,600
blood pressure and she 
tragically passed away due to 

555
00:29:17,600 --> 00:29:21,600
complications with their health.
And in a high-risk pregnancy, 

556
00:29:22,000 --> 00:29:25,500
and she passed away far too. 
Yo, far too young and it just as

557
00:29:25,500 --> 00:29:27,800
you can imagine. 
It, it struck me to my core and 

558
00:29:27,800 --> 00:29:30,800
the fact that something like 
that could happen in this day 

559
00:29:30,800 --> 00:29:33,400
and age and how she deserved 
better. 

560
00:29:33,400 --> 00:29:36,200
She deserve better care of 
course, but even before For 

561
00:29:36,200 --> 00:29:40,000
that, you know she deserves a 
better Solutions, better food, 

562
00:29:40,000 --> 00:29:44,900
better nutrition better you know
I stopped options to help give a

563
00:29:44,900 --> 00:29:47,600
better control of her help as 
she tried, lots of things over 

564
00:29:47,600 --> 00:29:50,800
the years and I was like, you 
know that it just created this 

565
00:29:50,800 --> 00:29:52,900
fire. 
That would just started burning 

566
00:29:53,000 --> 00:29:56,700
it just and it just has grown 
and grown over time. 

567
00:29:56,800 --> 00:29:58,900
And to the point where I was 
talking, my wife, I said, you 

568
00:29:58,908 --> 00:30:01,500
know, I think I'm thinking about
creating a business and 

569
00:30:01,500 --> 00:30:03,700
describing the nature of the 
business. 

570
00:30:03,900 --> 00:30:07,200
The foundation is science. 
And why I Decided to dispose you

571
00:30:07,200 --> 00:30:10,900
know, as a new company as 
opposed to just in an executive 

572
00:30:10,900 --> 00:30:13,300
role and really my wife that 
connected the dots. 

573
00:30:13,300 --> 00:30:16,900
She's like, you know, that's 
Monica, speaking to you to make 

574
00:30:16,900 --> 00:30:20,500
this crazy leap at this later, 
stage in my life and career. 

575
00:30:20,600 --> 00:30:23,200
You know, I've got a few more 
grey hairs than your typical 

576
00:30:23,200 --> 00:30:25,300
entrepreneur, but she was so 
right, right. 

577
00:30:25,300 --> 00:30:31,800
It was literally bringing those 
that Legacy that inspiration to 

578
00:30:31,800 --> 00:30:34,300
fruition. 
And it got the sense of if not 

579
00:30:34,300 --> 00:30:36,900
me then who if not now, then 
when When and that's when I 

580
00:30:36,900 --> 00:30:39,500
decided that this was the 
pathway, this is what I was 

581
00:30:39,500 --> 00:30:41,800
meant to do. 
It is to create this business 

582
00:30:41,800 --> 00:30:44,800
that could hopefully change the 
game, right? 

583
00:30:44,800 --> 00:30:49,400
And Empower people with better 
options that fundamentally work 

584
00:30:49,500 --> 00:30:52,300
like proven in science that yes 
this works through the gut 

585
00:30:52,300 --> 00:30:54,300
microbiome. 
But you know what is as 

586
00:30:54,300 --> 00:30:57,000
important, if not even more 
important, that they're actually

587
00:30:58,000 --> 00:31:02,500
Food Solutions that people would
want to eat as opposed to making

588
00:31:02,500 --> 00:31:05,000
something that is. 
Yeah, really good for you but it

589
00:31:05,000 --> 00:31:08,500
just tastes Because I just know 
from experience. 

590
00:31:08,500 --> 00:31:11,800
Professional personal pet is not
the way to get to impact, 

591
00:31:12,300 --> 00:31:15,900
because there's no such thing. 
As a Magic Bullet, everything 

592
00:31:15,900 --> 00:31:18,800
has to come through habit 
change. 

593
00:31:18,800 --> 00:31:23,100
Great consistent Behavior, kind 
of Step One Step better after 

594
00:31:23,100 --> 00:31:25,400
another day by day. 
And I think in order to do that 

595
00:31:25,400 --> 00:31:27,600
through food, it's got to be a 
joyful, right? 

596
00:31:27,600 --> 00:31:31,200
And so, that's a big part of the
ethos of super good as well as 

597
00:31:31,200 --> 00:31:33,000
create. 
Yes, our product fundamentally 

598
00:31:33,000 --> 00:31:35,800
work, we actually have done a 
clinical study right to show. 

599
00:31:36,000 --> 00:31:38,400
Just how effective these, you 
know, products are for your gut 

600
00:31:38,400 --> 00:31:41,600
and overall health. 
But we really focus a lot on 

601
00:31:41,600 --> 00:31:44,700
creating products that taste 
great and that people would 

602
00:31:44,700 --> 00:31:48,100
frankly would consume even if 
they weren't incredibly healthy 

603
00:31:48,100 --> 00:31:51,000
for you. 
So, anyways, long story short, 

604
00:31:51,000 --> 00:31:54,100
that was the inspiration for why
I decided to, to create to 

605
00:31:54,100 --> 00:31:56,000
create super go in and that's 
awesome. 

606
00:31:56,000 --> 00:31:58,900
And like, I can't imagine what 
it's like, losing a sibling, but

607
00:31:59,000 --> 00:32:04,100
yeah, if that laws can act as a 
catalyst for you, to create an, 

608
00:32:04,300 --> 00:32:06,600
a legacy that empowers and helps
Out of people, man. 

609
00:32:06,600 --> 00:32:08,500
That's that's, that's truly 
awesome. 

610
00:32:08,900 --> 00:32:10,500
Thank you very much, Robert. 
I appreciate that. 

611
00:32:10,500 --> 00:32:14,200
It really does come full circle 
when because I'm has actually 

612
00:32:14,200 --> 00:32:17,600
helped me process. 
Her loss by, you know, actually 

613
00:32:17,600 --> 00:32:19,900
being outspoken about my 
inspiration. 

614
00:32:19,900 --> 00:32:22,500
At used to be something that I 
just could not wouldn't talk 

615
00:32:22,500 --> 00:32:23,900
about. 
But being outspoken about it 

616
00:32:23,900 --> 00:32:26,400
actually has been therapeutic 
for me and it really does come 

617
00:32:26,400 --> 00:32:29,700
full circle. 
When I actually do hear from and

618
00:32:29,700 --> 00:32:32,700
talk to customers that are using
the product that we've helped 

619
00:32:32,700 --> 00:32:35,700
them, make a step change in 
their life, and some of whom, 

620
00:32:36,000 --> 00:32:41,000
Even, you know, give pay homage 
to Monica and her inspiration 

621
00:32:41,000 --> 00:32:44,600
and being part of the her light 
right? 

622
00:32:44,600 --> 00:32:48,700
That carries on and her Legacy. 
So that you could imagine how, 

623
00:32:49,300 --> 00:32:52,600
how that makes how that makes me
feel when I am here, that know 

624
00:32:52,600 --> 00:32:54,700
for sure man. 
So like with it having such a, 

625
00:32:55,400 --> 00:32:59,400
you know, a personal connotation
to it and you having, you know, 

626
00:32:59,600 --> 00:33:04,100
put your heart and soul into it.
What do you think that the big 

627
00:33:04,100 --> 00:33:07,600
picture goal with the company is
like Would you be able to sell 

628
00:33:07,600 --> 00:33:09,900
it off at some point? 
The future? 

629
00:33:09,900 --> 00:33:11,400
Do you want to just stick with 
it? 

630
00:33:11,400 --> 00:33:13,700
Like what, what do you 
personally want to do with it? 

631
00:33:14,200 --> 00:33:17,500
So the way I answer that 
question is my North Star and 

632
00:33:17,500 --> 00:33:21,900
what gets me going is impact and
for me that impact is Health. 

633
00:33:21,900 --> 00:33:26,200
Like I look at, you know, I'm 
going to be telling you some big

634
00:33:26,200 --> 00:33:29,100
bold statements here. 
I look at like the state of 

635
00:33:29,100 --> 00:33:33,400
Public Health First in this 
country, eventually abroad, and 

636
00:33:33,400 --> 00:33:39,000
we are sicker than ever, right? 
Despite all of the advances in 

637
00:33:39,100 --> 00:33:42,000
nutrition and Science and 
Technology and Medicine. 

638
00:33:42,700 --> 00:33:46,100
Would you look at the rising 
numbers of overweight, and 

639
00:33:46,100 --> 00:33:49,900
obese, and diabetes, and 
cholesterol blood pressure. 

640
00:33:49,900 --> 00:33:52,000
It's worse than ever, right? 
I mean, so it's not working 

641
00:33:52,000 --> 00:33:53,300
whatever we're doing is not 
working. 

642
00:33:53,700 --> 00:33:58,100
What if, you know, we could be a
part of, you know, the solution 

643
00:33:58,100 --> 00:34:03,300
to help been that curve of, you 
know, Public Health that large 

644
00:34:03,300 --> 00:34:05,800
like to literally have a 
meaningful impact. 

645
00:34:06,000 --> 00:34:09,699
To do it through food, creating 
food, you know, nutrition. 

646
00:34:09,699 --> 00:34:12,400
That really works. 
That helps people get a better 

647
00:34:12,400 --> 00:34:14,699
control in it that they're 
dealing with something help 

648
00:34:14,699 --> 00:34:16,600
them, you know, get out of it or
manage it. 

649
00:34:16,600 --> 00:34:19,600
But ideally, we can help people 
from a preventative. 

650
00:34:19,600 --> 00:34:23,900
Standpoint kind of stay far away
from many of these, you know, 

651
00:34:23,900 --> 00:34:26,699
chronic, you know, metabolic 
diseases. 

652
00:34:26,699 --> 00:34:30,600
Like that's the aspiration. 
Like, let's actually impact this

653
00:34:30,600 --> 00:34:34,800
public health broadly, you know,
as and our business, obviously, 

654
00:34:34,800 --> 00:34:37,300
when I can do it alone but I I 
really Aspire for us to play an 

655
00:34:37,300 --> 00:34:41,000
important role in that another 
aspect of it and this is 

656
00:34:41,000 --> 00:34:43,199
important for me as a black 
founder. 

657
00:34:43,199 --> 00:34:46,500
When you look at all of those 
conditions, I talked about every

658
00:34:46,500 --> 00:34:49,300
single one of them 
disproportionately impacts 

659
00:34:49,300 --> 00:34:52,800
communities of color and there's
many, many different reasons. 

660
00:34:52,800 --> 00:34:56,500
And so something else that gets 
me going is if we can impact you

661
00:34:56,500 --> 00:34:59,100
know, meaningfully implant 
Public Health broadly. 

662
00:34:59,400 --> 00:35:01,900
That means we can have a 
specific impact on closing. 

663
00:35:01,900 --> 00:35:05,300
Some of the health disparity 
gaps for communities of color 

664
00:35:05,300 --> 00:35:09,000
that are Partially Afflicted 
with obesity and diabetes and 

665
00:35:09,200 --> 00:35:11,000
some of these awful, chronic 
diseases. 

666
00:35:11,000 --> 00:35:13,400
That's the kind of stuff that 
gets me going. 

667
00:35:13,400 --> 00:35:15,600
And so, when you talk about the 
aspiration for the business, 

668
00:35:15,600 --> 00:35:18,100
those are the big bold visions 
that I have. 

669
00:35:18,200 --> 00:35:21,100
And if we do that, well, then 
the business outcomes will take 

670
00:35:21,100 --> 00:35:23,500
care of themselves. 
And whether that means we 

671
00:35:24,200 --> 00:35:27,100
eventually, you know, build this
business up to really sizable 

672
00:35:27,100 --> 00:35:29,800
impact for business and sell it,
you know, some point or whether 

673
00:35:29,800 --> 00:35:33,400
that we stand alone and create 
this broad called functional 

674
00:35:33,400 --> 00:35:36,300
food platform that stands alone.
Forever. 

675
00:35:36,300 --> 00:35:39,600
I think that's, you know, would 
also be an awesome outcome. 

676
00:35:40,000 --> 00:35:43,300
No, I totally totally agreement 
and get behind that 1000%. 

677
00:35:43,300 --> 00:35:46,600
I feel like the as you said that
the Public Health crisis, that 

678
00:35:46,600 --> 00:35:49,500
we now see ourselves in is 
totally abysmal, and we have to 

679
00:35:49,500 --> 00:35:51,300
definitely do something 
different than we've done for 

680
00:35:51,300 --> 00:35:53,800
the past 50 years because it's 
obviously not working sure. 

681
00:35:54,100 --> 00:35:57,600
The old advice of, you know, eat
less, move more. 

682
00:35:57,700 --> 00:36:00,300
All right, it's like well 
intention, but completely 

683
00:36:00,300 --> 00:36:04,000
unhelpful, yeah, I mean, we've 
been saying that line. 

684
00:36:04,000 --> 00:36:05,800
Those lines are things along 
those lines. 

685
00:36:06,000 --> 00:36:10,600
Is for ever and and clearly 
there's true to them but it goes

686
00:36:10,600 --> 00:36:15,200
deeper than that and we've got a
really operating act in a way 

687
00:36:15,200 --> 00:36:18,100
that is, you know, I think more 
of service that's more useful, 

688
00:36:18,100 --> 00:36:21,100
more practical, you know. 
That's you know I can tell from 

689
00:36:21,100 --> 00:36:24,400
what you do like that's how you 
focus on giving people actual 

690
00:36:24,400 --> 00:36:27,800
tools to do something as opposed
to just giving this high-level 

691
00:36:27,800 --> 00:36:29,600
advice. 
That isn't all that helpful 

692
00:36:29,600 --> 00:36:32,400
practical we try to, we try to 
do the same, right? 

693
00:36:32,400 --> 00:36:34,700
But through the content 
information as well as obviously

694
00:36:34,700 --> 00:36:35,700
through our through our 
products. 

695
00:36:35,900 --> 00:36:38,000
Oh yeah, 100% man out of 
curiosity. 

696
00:36:38,000 --> 00:36:41,000
Why do you think that there is a
disproportion disproportionate 

697
00:36:41,000 --> 00:36:44,300
amount of unhealth in 
communities of color? 

698
00:36:45,000 --> 00:36:49,000
Get me going here. 
There's there's, there's a lot 

699
00:36:49,000 --> 00:36:50,400
of, there are a lot of reasons 
here. 

700
00:36:51,000 --> 00:36:56,400
I will start with what I'll call
Big food, quote unquote, right 

701
00:36:56,400 --> 00:36:58,700
in me. 
So when you think of big food, 

702
00:36:59,200 --> 00:37:02,700
fast food, processed food, 
highly processed food, the 

703
00:37:02,700 --> 00:37:09,500
system has been oriented to As 
for let's say, cheap calories 

704
00:37:10,300 --> 00:37:14,300
cheap, you know, so tasty, but 
cheap calories, and feeding of 

705
00:37:14,300 --> 00:37:18,200
people, and making it cheaper, 
but also stripping food of the 

706
00:37:18,200 --> 00:37:20,200
nutrients. 
What we actually need to feed 

707
00:37:20,200 --> 00:37:23,100
our bodies in a healthy way. 
And when you look at the 

708
00:37:23,100 --> 00:37:27,300
prevalence of a lot of the 
focus, we actually communities 

709
00:37:27,300 --> 00:37:32,100
of color are disproportionately,
you know, the target of so much 

710
00:37:32,100 --> 00:37:36,300
of big food, highly 
ultra-processed fast food like 

711
00:37:36,400 --> 00:37:39,400
Like, we should go through 
communities which are largely 

712
00:37:39,400 --> 00:37:42,100
minority. 
Like, there's the prominence of 

713
00:37:42,100 --> 00:37:46,100
fast food, and super unhealthy 
food is so much higher, right? 

714
00:37:46,100 --> 00:37:51,100
And so, like having access to 
food on the other hand like 

715
00:37:51,100 --> 00:37:54,800
fresh produce fresh meat and 
veggies that is going to healthy

716
00:37:54,800 --> 00:37:59,800
and nutritious and and so forth.
That is completely under Index 

717
00:37:59,800 --> 00:38:01,800
right in many communities of 
color. 

718
00:38:01,900 --> 00:38:05,000
If you hear about these food 
deserts, right of limited access

719
00:38:05,000 --> 00:38:09,400
to literally, just Your basic, 
you know, healthy nutrients that

720
00:38:09,400 --> 00:38:13,800
you need to follow a healthier 
diet are huge, huge factors. 

721
00:38:14,100 --> 00:38:18,300
I also think that there's the 
Healthcare System, I think has a

722
00:38:18,300 --> 00:38:21,500
disproportionate, you know, 
negative impact in N. 

723
00:38:21,500 --> 00:38:25,500
Equal access to to Healthcare in
equal access to the same level 

724
00:38:25,500 --> 00:38:28,700
of service right through our 
Healthcare System as well. 

725
00:38:28,700 --> 00:38:32,900
So when things go bad you know 
we are in a relatively worse off

726
00:38:32,900 --> 00:38:37,500
for soft case there's you know, 
hereditary, there's Lifestyle. 

727
00:38:37,800 --> 00:38:41,300
I will say, you know, there is, 
you know, institutional 

728
00:38:41,300 --> 00:38:45,000
long-standing racism. 
I'd say both some Evert and some

729
00:38:45,000 --> 00:38:48,400
like, not overt, but just, you 
know, below the scenes that has 

730
00:38:48,400 --> 00:38:52,600
all contributed to this whole 
system of where a commute 

731
00:38:52,600 --> 00:38:58,300
kintyre communities, populations
are resulted in a, in a rigged 

732
00:38:58,300 --> 00:39:00,100
eight, right? 
And something that's hard for 

733
00:39:00,100 --> 00:39:03,100
anybody but it's, you know, 
especially hard for many of 

734
00:39:03,100 --> 00:39:06,000
these communities of color with 
all these different factors and 

735
00:39:06,000 --> 00:39:08,000
so on. 
And I'm generally talking, the 

736
00:39:08,000 --> 00:39:11,600
result is not just a little bit.
I'm talking to many cases, you 

737
00:39:11,600 --> 00:39:14,000
know, I'll take diabetes, for 
instance, you know, the 

738
00:39:14,000 --> 00:39:17,400
African-American Community. 
It's about 40 to 50 percent, 

739
00:39:17,400 --> 00:39:21,100
more likely, an individual to 
have diabetes than the general 

740
00:39:21,100 --> 00:39:24,800
population. 
Not too dissimilar for like 

741
00:39:24,800 --> 00:39:27,500
overweight and obese. 
I think it's more like the 30 

742
00:39:27,500 --> 00:39:31,700
plus percent index higher. 
Like, these are massive, massive

743
00:39:31,700 --> 00:39:36,200
numbers that have been in place 
for years and years and in many 

744
00:39:36,200 --> 00:39:40,200
ways, Ways it seems intractable 
because it's been this case for 

745
00:39:40,200 --> 00:39:43,900
a long time. 
I guess, I don't ascribe to 

746
00:39:43,900 --> 00:39:46,100
intractable or impossible type 
problems. 

747
00:39:46,100 --> 00:39:48,600
I'm like, let's, you know, let's
not just talk about it. 

748
00:39:48,600 --> 00:39:51,300
Let's see if we can do something
about it. 

749
00:39:51,300 --> 00:39:55,400
So, do you think I haven't 
really dug deep into like, he's 

750
00:39:55,400 --> 00:39:58,000
major food conglomerates, like, 
like all these fast food chains.

751
00:39:58,000 --> 00:40:01,800
Like, when they're looking to 
see where a new location would 

752
00:40:01,800 --> 00:40:05,600
do well, like, are they basing? 
That criteria off of the races 

753
00:40:05,600 --> 00:40:08,000
that are coming. 
They're like the, you know, 

754
00:40:08,000 --> 00:40:09,700
average income. 
They're like, what are their 

755
00:40:09,700 --> 00:40:13,500
primary metrics? 
Yeah, so first, I will have to 

756
00:40:13,500 --> 00:40:16,300
speak from an outsider versus 
someone who's been inside of 

757
00:40:16,300 --> 00:40:18,600
some of these companies. 
So I want to be careful to not 

758
00:40:18,600 --> 00:40:21,700
speculate too much. 
I can Envision what's happening 

759
00:40:21,700 --> 00:40:25,100
there, but I'm not speaking from
call it firsthand, firsthand 

760
00:40:25,100 --> 00:40:27,500
data and knowledge. 
I have to imagine that they're 

761
00:40:27,500 --> 00:40:30,600
looking at numbers and metrics 
and where their restaurants 

762
00:40:30,600 --> 00:40:33,700
index, you know, higher amongst,
certain populations and 

763
00:40:33,700 --> 00:40:36,300
therefore doubling down, 
tripling down in those. 

764
00:40:36,300 --> 00:40:38,800
Those are beheads in those 
facilities, you know, when 

765
00:40:38,800 --> 00:40:42,700
there's a void of healthy food, 
that leaves a void for Less 

766
00:40:42,700 --> 00:40:46,200
healthy food and it becomes a 
circuitous thing, right? 

767
00:40:46,200 --> 00:40:49,500
But less, I'll be through, you 
know, becomes more prevalent and

768
00:40:49,500 --> 00:40:52,200
therefore does better write in 
those communities because 

769
00:40:52,200 --> 00:40:55,100
there's not as much healthy food
and therefore, they double down 

770
00:40:55,100 --> 00:40:58,800
in those areas as well. 
I have to imagine that that is 

771
00:40:58,800 --> 00:41:02,500
sort of the, the process that's 
either explicit or like I said, 

772
00:41:02,500 --> 00:41:05,100
implicit just following the 
numbers in the trends in a 

773
00:41:05,100 --> 00:41:06,300
double down on. 
Where do we get? 

774
00:41:06,700 --> 00:41:09,200
Kind of the most bang for the 
buck and that just turns out 

775
00:41:09,200 --> 00:41:11,200
that a lot of that just 
personally happens in 

776
00:41:11,400 --> 00:41:15,300
communities of color again. 
This is my perception not having

777
00:41:15,300 --> 00:41:18,100
sent you know in the seat at the
in the boardrooms of some of 

778
00:41:18,100 --> 00:41:23,000
these colored big food fast, 
food companies just how I can 

779
00:41:23,000 --> 00:41:27,900
imagine the thought process so 
even if it's not intentional it 

780
00:41:27,900 --> 00:41:31,100
does result in a system which 
only contributes to the 

781
00:41:31,100 --> 00:41:35,500
continued, you know, Health 
disparities, or just fortunate, 

782
00:41:35,500 --> 00:41:38,300
Health outcomes. 
As in and largely black and 

783
00:41:38,300 --> 00:41:40,300
brown communities. 
It is strange mean. 

784
00:41:40,300 --> 00:41:42,700
I don't like, I go to a lot of 
these nutrition conferences, 

785
00:41:42,700 --> 00:41:44,800
like he do conferences. 
I speaking about you have them. 

786
00:41:45,100 --> 00:41:48,800
And, you know, like obviously in
my mind, you know, the ketogenic

787
00:41:48,800 --> 00:41:52,800
diets gonna be pretty applicable
to you regardless of what race 

788
00:41:52,800 --> 00:41:55,700
background, you have. 
But I generally don't see near 

789
00:41:55,700 --> 00:42:00,100
as many black people as white 
people in these keto conference.

790
00:42:00,100 --> 00:42:02,500
Now, there are some outliers 
like I went to 1 Q 2 conference.

791
00:42:02,500 --> 00:42:04,300
This past year, it was 
predominantly black people, 

792
00:42:04,600 --> 00:42:07,300
which is awesome, you know, but 
it's like I don't Understand why

793
00:42:07,300 --> 00:42:11,000
there's not just an even mix for
a diet that would work equally. 

794
00:42:11,000 --> 00:42:14,300
Well amongst all people Robert 
you're onto a really important 

795
00:42:14,300 --> 00:42:16,000
Point here and it's absolutely 
true. 

796
00:42:16,000 --> 00:42:19,300
I fully suspected that would be 
your case in your experience 

797
00:42:19,300 --> 00:42:22,800
within the keto Focus crowd. 
I would say it's generally true 

798
00:42:22,800 --> 00:42:25,800
a broad across broader nutrition
crowds as well. 

799
00:42:26,200 --> 00:42:31,300
So when I, you know, we have the
Expo West Conference coming up 

800
00:42:31,300 --> 00:42:34,600
like Natural Foods, healthy 
foods, Etc. 

801
00:42:34,600 --> 00:42:37,100
I've been going to these 
conferences for many years be 

802
00:42:37,100 --> 00:42:40,700
going to other nutrition and 
supplement industry conferences 

803
00:42:40,700 --> 00:42:44,600
and yeah fake minority 
communities are underrepresented

804
00:42:44,600 --> 00:42:48,500
in the more Progressive 
nutrition type conferences. 

805
00:42:48,500 --> 00:42:52,000
It's all part of this like 
systemic thing I can so it's not

806
00:42:52,000 --> 00:42:56,100
just one thing that's driving it
but when you look around at the 

807
00:42:56,400 --> 00:43:00,900
businesses and the brands, they 
tend to be you know they tend to

808
00:43:00,908 --> 00:43:02,800
lack a lot of diversity 
themselves. 

809
00:43:03,000 --> 00:43:06,000
And many times the brands that 
they present themselves you 

810
00:43:06,008 --> 00:43:07,300
know. 
No, aren't necessarily 

811
00:43:07,300 --> 00:43:10,100
presenting as the most diverse 
brand, or at least, not 

812
00:43:10,100 --> 00:43:13,600
intentionally trying to be 
welcoming and inviting of people

813
00:43:13,600 --> 00:43:15,700
of different races and cultures 
and creating products and 

814
00:43:15,700 --> 00:43:19,400
solutions that tend to appeal to
minority cultures and so forth. 

815
00:43:19,400 --> 00:43:22,500
And so it's like a bit of a 
vicious cycle and so therefore, 

816
00:43:22,500 --> 00:43:25,900
you're not getting as many much 
interest in this space and, you 

817
00:43:25,900 --> 00:43:29,000
know, and it just continues, you
know, on and on again. 

818
00:43:29,000 --> 00:43:31,400
Again this is something I want 
to break break the cycle for 

819
00:43:31,400 --> 00:43:34,000
because it's essentially 
backward. 

820
00:43:34,000 --> 00:43:35,700
Like, if there is any Community,
I should be. 

821
00:43:36,300 --> 00:43:40,400
Over index like you know the 
keto conferences and the you 

822
00:43:40,400 --> 00:43:42,900
know Healthy nutrition 
conferences, it would be these 

823
00:43:42,900 --> 00:43:45,600
communities that have the 
disproportionate Health outcomes

824
00:43:45,600 --> 00:43:47,800
but that's not the way it works.
Is actually the opposite. 

825
00:43:47,800 --> 00:43:51,700
So it's something again that it 
that's why indicative of the 

826
00:43:51,700 --> 00:43:54,000
fact that this is a 
multi-faceted thing. 

827
00:43:54,000 --> 00:43:58,100
There's not just one answer to 
solve this but again I want to 

828
00:43:58,100 --> 00:44:02,500
Aspire to do our part, you know,
in this broader race to get 

829
00:44:02,500 --> 00:44:05,500
everybody healthier. 
And then in particular, what can

830
00:44:05,500 --> 00:44:07,400
we do to help? 
Help those who are, you know, 

831
00:44:07,400 --> 00:44:10,200
coming from communities that are
more disproportionately impact 

832
00:44:10,200 --> 00:44:12,900
by by negative Health outcomes. 
How can we close some of those 

833
00:44:12,900 --> 00:44:15,000
gaps as well? 
Yeah agreement I think like a 

834
00:44:15,008 --> 00:44:18,500
lot of the issue to resides in, 
you know, like the just the 

835
00:44:18,500 --> 00:44:21,000
schools like the lot of the 
public private school systems 

836
00:44:21,000 --> 00:44:23,200
from like where you're teaching 
nutritionally, speaking with 

837
00:44:23,200 --> 00:44:26,500
their offering to the kids. 
Like that's just a broken system

838
00:44:26,500 --> 00:44:27,900
in and of itself. 
Absolutely. 

839
00:44:27,900 --> 00:44:31,900
It starts, it starts a young 
man, it starts Young Land and 

840
00:44:31,900 --> 00:44:33,600
and that's planting seeds, you 
know? 

841
00:44:33,600 --> 00:44:38,400
So to speak that carry on. 
Right with kids, you know, 

842
00:44:38,400 --> 00:44:39,700
throughout their throughout 
their lives. 

843
00:44:39,700 --> 00:44:43,800
It's part of this broader 
cyclical nature of it. 

844
00:44:43,800 --> 00:44:47,000
So yeah, it's a big it's a big 
issue but if we're going to you 

845
00:44:47,000 --> 00:44:50,100
know, address some of these 
large Public Health outcomes, 

846
00:44:50,100 --> 00:44:53,700
it's got to be a part of it. 
I actually was fortunate to go 

847
00:44:53,700 --> 00:44:58,700
earlier this year to the White 
House Nutrition on hunger and 

848
00:44:58,700 --> 00:45:02,600
nutrition. 
It was a big conference where is

849
00:45:02,600 --> 00:45:05,800
really talking about this fact 
that food is such an important 

850
00:45:06,100 --> 00:45:09,500
Element of Public Health. 
But we have to do more on how 

851
00:45:09,500 --> 00:45:12,600
its multi-pronged it was, as 
really interesting kind of 

852
00:45:12,600 --> 00:45:15,100
talking through and hearing some
of the potential legislation 

853
00:45:15,100 --> 00:45:17,700
coming again. 
A lot of it starts in early 

854
00:45:17,700 --> 00:45:21,600
childhood and school and lunch 
meals as a part of it and then 

855
00:45:21,800 --> 00:45:24,300
want to talk about school, 
deserts, and sorry, not school 

856
00:45:24,300 --> 00:45:27,500
desert food deserts. 
And and how can we actually? 

857
00:45:27,900 --> 00:45:31,300
We talked about food as medicine
but then we don't treat it as 

858
00:45:31,300 --> 00:45:35,300
such like when it comes to 
creating really healthy 

859
00:45:35,300 --> 00:45:37,500
nutritious meal. 
Like try getting that covered 

860
00:45:37,500 --> 00:45:39,200
and reimbursed by your 
insurance, right? 

861
00:45:39,200 --> 00:45:43,000
And so it was a lot of talk 
around how we can read continue 

862
00:45:43,000 --> 00:45:45,900
to reorient. 
You know, this whole concept is 

863
00:45:46,000 --> 00:45:50,300
food as medicine was fascinating
inspiring, but also indicative 

864
00:45:50,300 --> 00:45:52,100
of we have a long, long ways to 
go. 

865
00:45:52,500 --> 00:45:55,800
So like tangibly speaking, like 
what are some, what are some 

866
00:45:55,800 --> 00:45:58,200
actionable things that, you 
know, companies like your 

867
00:45:58,200 --> 00:46:00,800
company, my company like what 
are some things that we can do 

868
00:46:00,800 --> 00:46:05,000
to move the needle forward? 
A couple things that that I 

869
00:46:05,008 --> 00:46:09,100
think, I think. 
Of them is I'll go back to the 

870
00:46:09,100 --> 00:46:13,000
science, right? 
And just a real commitment to 

871
00:46:13,100 --> 00:46:16,400
function, right? 
And so, when you're providing 

872
00:46:16,500 --> 00:46:23,000
input, counseling and products 
making sure that it's truly 

873
00:46:23,200 --> 00:46:25,000
foundational and functional, 
right? 

874
00:46:25,000 --> 00:46:27,600
And the way that I know that is 
going back to the Suns, like 

875
00:46:27,600 --> 00:46:29,700
ours, is there actual evidence? 
Is there have been research 

876
00:46:29,700 --> 00:46:33,800
conducted that show that this 
advice, this dietary pattern? 

877
00:46:33,800 --> 00:46:36,800
This food product is packaged 
for your product It's going to 

878
00:46:36,800 --> 00:46:42,100
deliver what we promise, what we
claim that it's going to both if

879
00:46:42,100 --> 00:46:45,300
it's built on existing research 
as well as, in our case, have 

880
00:46:45,300 --> 00:46:48,400
you actually done research on 
your solution right to prove 

881
00:46:48,400 --> 00:46:50,100
that it is able to do what it 
does? 

882
00:46:50,100 --> 00:46:53,300
Like, that's kind of one of the 
first and foremost things in my 

883
00:46:53,300 --> 00:46:56,500
mind is just going back to the 
evidence base. 

884
00:46:57,200 --> 00:47:01,000
So it's applying an approach 
that you know, borrowing from 

885
00:47:01,000 --> 00:47:05,500
The Playbook of big Pharma right
which you know, really invest. 

886
00:47:06,900 --> 00:47:08,300
There's in these clinical 
studies. 

887
00:47:08,600 --> 00:47:11,500
That is actually a way to prove 
that things weren't as much as 

888
00:47:11,500 --> 00:47:16,200
you may or may not love a 
medically oriented pathway that 

889
00:47:16,200 --> 00:47:18,000
piece. 
I think we can take and apply 

890
00:47:18,000 --> 00:47:21,300
that to nutrition and to 
nutritional advice is just 

891
00:47:21,300 --> 00:47:25,000
making sure that they're 
fundamentally that these you 

892
00:47:25,000 --> 00:47:27,400
know Solutions, these products 
actually work for you. 

893
00:47:27,600 --> 00:47:30,400
I think that's one of the first 
thing, I think, one of the other

894
00:47:30,400 --> 00:47:34,000
things and I talked about this 
in the ethos of how we try to do

895
00:47:34,000 --> 00:47:39,600
things, I believe it is. 
On us as businesses as Brands to

896
00:47:39,600 --> 00:47:43,000
be a service to the consumer 
rights versus the other way 

897
00:47:43,000 --> 00:47:46,800
around and how that shows up is 
like not just creating products 

898
00:47:46,800 --> 00:47:50,700
that have function, but that 
actually are accessible. 

899
00:47:50,900 --> 00:47:54,300
If they need to be convenient 
and frankly make them great 

900
00:47:54,300 --> 00:47:56,200
tasting as well. 
Alright, it's something that 

901
00:47:56,200 --> 00:48:00,300
people can incorporate into 
their lives because if you make 

902
00:48:00,300 --> 00:48:03,900
something that works but you 
make it hard or make it not 

903
00:48:03,900 --> 00:48:07,200
enjoyable or make it, you know. 
Just something that people have 

904
00:48:07,200 --> 00:48:10,700
to go way out of their way for 
historically, speaking on a 

905
00:48:10,700 --> 00:48:14,600
broad basis yet some people like
have such strong willpower that 

906
00:48:14,600 --> 00:48:16,400
they can fight through and make 
that happen. 

907
00:48:16,700 --> 00:48:20,100
That is not the majority. 
The vast majority of consumers, 

908
00:48:20,100 --> 00:48:23,300
you need to make something that 
fits within their life, right? 

909
00:48:23,300 --> 00:48:26,700
And so, they don't necessarily 
have to go so far outside of 

910
00:48:26,707 --> 00:48:29,600
their comfort zone or or do 
something that they really, 

911
00:48:29,600 --> 00:48:32,100
really don't enjoy. 
So that they can make things 

912
00:48:32,100 --> 00:48:35,400
part of their habits. 
And I think it's on us as Brands

913
00:48:35,400 --> 00:48:39,300
as, Providers to create 
solutions that can as much as 

914
00:48:39,300 --> 00:48:43,200
possible sort of fit into 
people's lifestyle so that they 

915
00:48:43,200 --> 00:48:47,500
actually can come back and 
repeat it, and make it a habit 

916
00:48:47,500 --> 00:48:51,400
out of it and something that can
sustain over time. 

917
00:48:51,500 --> 00:48:54,400
So that's another area that I 
think is on us as business is to

918
00:48:54,400 --> 00:48:57,300
really, really make sure that 
we're focusing on if we want to 

919
00:48:57,500 --> 00:48:59,500
at the end of the day, I have 
the kind of impact that, you 

920
00:48:59,500 --> 00:49:02,300
know, I talked about wanting to 
have on public health. 

921
00:49:02,700 --> 00:49:04,200
No, I totally can get behind all
that, man. 

922
00:49:04,200 --> 00:49:05,900
I feel like having having the 
edge. 

923
00:49:06,000 --> 00:49:08,700
Evidence having the back to, you
know the use case scenario 

924
00:49:09,100 --> 00:49:12,800
showcase the the desired outcome
and then just simply adding more

925
00:49:12,800 --> 00:49:15,900
value to the customer and then 
just educating them and like I 

926
00:49:15,908 --> 00:49:18,900
think I was gonna say yes that's
a really good point. 

927
00:49:18,900 --> 00:49:20,900
I've left that one out Robert. 
I think the education is 

928
00:49:20,900 --> 00:49:24,600
actually really important. 
I mean, not everybody is so 

929
00:49:24,600 --> 00:49:27,200
inclined. 
As long as it works, check the 

930
00:49:27,200 --> 00:49:29,100
box works for me. 
Good, I'm good to go. 

931
00:49:29,100 --> 00:49:31,500
I don't need to know how a 
member of people. 

932
00:49:31,500 --> 00:49:35,500
And I think it's growing are 
actually inquiring consumers, 

933
00:49:35,500 --> 00:49:37,500
right? 
They No one understand. 

934
00:49:37,500 --> 00:49:42,000
It also helps build trust to be 
educated about why this matters 

935
00:49:42,000 --> 00:49:44,600
and how does this actually work?
And I think that's the other 

936
00:49:44,600 --> 00:49:48,200
thing that we as service 
providers as brand as product 

937
00:49:48,200 --> 00:49:50,500
providers. 
It's kind of on us, right? 

938
00:49:50,500 --> 00:49:54,400
To help educate. 
We can't just leave it all to 

939
00:49:54,400 --> 00:49:57,800
their physician or frankly even 
like, you know, relying on 

940
00:49:57,800 --> 00:50:00,200
nutritious. 
Like the vast majority of people

941
00:50:00,300 --> 00:50:03,300
wouldn't think of or couldn't 
afford a personal nutritionist, 

942
00:50:03,500 --> 00:50:07,600
what can we do to create? 
Occasionally content to raise 

943
00:50:07,600 --> 00:50:09,400
awareness of the people 
understand. 

944
00:50:09,400 --> 00:50:11,900
Why how to read a food label, 
right? 

945
00:50:11,900 --> 00:50:14,500
Why does this matter? 
How does this actually work? 

946
00:50:14,500 --> 00:50:17,900
And I think we raised that 
Collective awareness, like we do

947
00:50:17,900 --> 00:50:20,000
a lot, obviously, in the subject
of gut health. 

948
00:50:20,300 --> 00:50:23,500
And so a lot of Education about 
why this matters, why are we 

949
00:50:23,500 --> 00:50:26,800
talking about your gut and bowel
movements and so forth? 

950
00:50:26,800 --> 00:50:28,800
Yeah, it's connected to all 
these things that you really 

951
00:50:28,800 --> 00:50:32,100
feel like how you feel your 
energy, your weight, their blood

952
00:50:32,100 --> 00:50:35,400
sugar like you know having 
closed, you know, connect those 

953
00:50:35,400 --> 00:50:38,200
dots. 
Really helps that consumer and 

954
00:50:38,200 --> 00:50:40,800
frankly, like when we do that, 
well, you know, obviously helps 

955
00:50:40,800 --> 00:50:44,300
us as a brand as well, right? 
When people can look at us as a 

956
00:50:44,300 --> 00:50:47,500
trusted source of information, 
you know, a thought leader. 

957
00:50:47,700 --> 00:50:51,100
And obviously, somebody has got 
a products that can actually 

958
00:50:51,100 --> 00:50:54,100
help fill some of those gaps 
that we are educating about. 

959
00:50:54,100 --> 00:50:55,100
Yeah. 
I think from a business 

960
00:50:55,100 --> 00:50:58,300
standpoint like the business 
only I mean it's only going to 

961
00:50:58,600 --> 00:51:01,600
gain and benefit from furthering
my education. 

962
00:51:01,600 --> 00:51:04,300
Like for me, you know, I started
the podcast, I started all the 

963
00:51:04,500 --> 00:51:07,700
brand building the content. 
Creation, all that stuff came 

964
00:51:07,700 --> 00:51:11,000
along before the product. 
The product came out of a desire

965
00:51:11,000 --> 00:51:13,900
from my audience for something 
that fits that need. 

966
00:51:14,200 --> 00:51:17,600
So I think doing it that way, as
opposed to creating a product 

967
00:51:17,600 --> 00:51:20,700
and then trying to like mislead 
and Market them just makes a lot

968
00:51:20,700 --> 00:51:22,500
more sense. 
It really does. 

969
00:51:22,500 --> 00:51:25,200
That's a really authentic and 
organic way to create something 

970
00:51:25,200 --> 00:51:27,500
because, you know what? 
You're you have, you have an 

971
00:51:27,500 --> 00:51:31,600
installed problem, right? 
That you're solving when you go 

972
00:51:31,600 --> 00:51:33,200
about it, the way that you have,
right? 

973
00:51:33,200 --> 00:51:36,500
You know, it's not just a hammer
going to look for an It right 

974
00:51:36,500 --> 00:51:39,700
off of some fad or Trend or, you
know, marketing plan. 

975
00:51:39,700 --> 00:51:42,900
But, you know, that there's a 
real need amongst a meaningful 

976
00:51:42,900 --> 00:51:45,800
population, which I think is, is
really, really valuable. 

977
00:51:45,800 --> 00:51:49,300
So, I think that would kudos to 
you. 100% man, kind of percent. 

978
00:51:49,300 --> 00:51:50,800
Well, Mark, I love it. 
I love it. 

979
00:51:50,800 --> 00:51:53,200
You doing fighting the good 
fight for sure, where people go 

980
00:51:53,200 --> 00:51:55,300
to find out more about you, 
diving New World, learn more 

981
00:51:55,300 --> 00:51:57,400
about super gut and just dive 
deeper. 

982
00:51:57,900 --> 00:52:01,300
Absolutely, the best place is 
our website super gut.com. 

983
00:52:01,800 --> 00:52:03,400
Obviously you can check out our 
products. 

984
00:52:03,400 --> 00:52:05,700
You have shakes and bars. 
We have our Prebiotic mix that 

985
00:52:05,700 --> 00:52:09,200
you Just add to anything. 
If you want the versatility, you

986
00:52:09,200 --> 00:52:11,100
can also go like on the subject 
of Education. 

987
00:52:11,100 --> 00:52:13,000
We have a, we really do focus a 
lot on this. 

988
00:52:13,000 --> 00:52:15,600
Like if you're interested in 
learning more about gut health 

989
00:52:15,600 --> 00:52:19,200
and what's a Prebiotic, right 
versus a probiotic, and how does

990
00:52:19,200 --> 00:52:21,900
this connect to the different 
things that you're feeling in 

991
00:52:21,900 --> 00:52:23,400
your life? 
We have a lot of information on 

992
00:52:23,400 --> 00:52:27,000
our site as well, and our blog, 
and our newsletters that we have

993
00:52:27,300 --> 00:52:29,800
another place to learn more is 
on our socials, right? 

994
00:52:29,800 --> 00:52:33,700
So we're really, really active 
and it's at Super gut largely 

995
00:52:33,700 --> 00:52:35,800
Instagram and Tick Tock where 
we're out there. 

996
00:52:36,000 --> 00:52:40,100
Creating what I call edutainment
type content right stuff that 

997
00:52:40,100 --> 00:52:42,700
really does have some some 
meaning behind it and some 

998
00:52:42,700 --> 00:52:45,500
educational stuff but at the 
same time we want to keep it 

999
00:52:45,500 --> 00:52:48,800
keep it fun you know keep it 
entertaining and engaging as 

1000
00:52:48,800 --> 00:52:50,800
well. 
So check us out on our social 

1001
00:52:51,000 --> 00:52:54,200
media feed and on our website, 
super got.com, awesome. 

1002
00:52:54,200 --> 00:52:56,300
And well I was certainly link 
ants all those make it easier 

1003
00:52:56,300 --> 00:52:58,900
for people to find you and 
there's ever anything I do for 

1004
00:52:58,900 --> 00:53:00,300
you man. 
By all means just hit me up. 

1005
00:53:00,300 --> 00:53:02,400
Let me know brother I appreciate
it. 

1006
00:53:02,400 --> 00:53:04,200
Robert I've really enjoyed the 
conversation man. 

1007
00:53:04,200 --> 00:53:07,900
I think we got a really similar.
Vibe and belief systems. 

1008
00:53:07,900 --> 00:53:09,300
So thanks so much for having me 
on. 

1009
00:53:09,400 --> 00:53:11,700
You've been taking morning. 
All right, buddy. 

1010
00:53:11,700 --> 00:53:12,100
Take care.