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A lot of people think that they 
can just try something on race 

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day and you got to practice with
stuff, right? 

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You got to try it multiple 
times. 

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That's the crazy thing about 
running like a marathon. 

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And I think a lot of people get 
in that mindset of all that kind

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of carb load. 
And it's like you didn't do that

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in any of your long runs and all
of a sudden the next day you 

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wonder why you have, you know, 
some stomach issues. 

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Most of the endurance focus, 
nutritional brands, supplement 

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brands are focused on your 
inactivity, carbs, sugars, right

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energy or the run, the fuel for 
the run. 

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They're not looking at a 
holistic 360 view of that of 

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that individual. 
They're just looking at the 

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sport. 
And that's where we saw the 

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opportunity. 
Let's make a product that helps 

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really take care of the body for
the long haul. 

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And then we started realizing 
that we could put kind of a few 

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different ingredients into fewer
products that help really 

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supplement their active 
lifestyle. 

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And we are live, Cameron. 
How are you, brother? 

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I am doing well. 
How are you doing today? 

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I'm good, man, I'm good. 
It's it's interesting because I 

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don't normally have two separate
podcasts with the two founders 

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of a company and the agency that
y'all working with pitched me 

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Dan 1st and then I'm like, yeah,
sure, I'll get them on. 

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And they pitched me you and 
like, you want me? 

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Just do them both together. 
And they're like, no, they both 

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got their own unique store. 
And OK, we'll just roll with 

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both of them then. 
So here we are ma'am. 

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Yeah, well, thank you for having
me. 

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Yeah, it'll be fun. 
The the Ying Ying and Yang of Co

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founders, right. 
And and what we're doing and how

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we're trying to connect with 
people. 

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Yeah, 100%. 
So I think his episode actually 

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went Live Today, kind of going 
into his back story. 

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It's funny because he talked 
about kind of his bodybuilding 

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history, which I can relate with
in a lot of ways. 

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And then we went into the the 
running and his, you know, 

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involvement with runway and all 
that good stuff, but he kept 

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referencing you. 
So it'd be good to kind of have 

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you come in on the tail end of 
that conversation. 

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So how did how did y'all meet 
again? 

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Yeah, we both, we both met 
actually at, at Vital Proteins. 

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We both work there underneath on
our sports, sports side of the 

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business. 
So we're trying to connect 

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collagen with athletes at the 
time. 

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So we had a brand underneath 
Vital Proteins called Vital 

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Performance, which was, you 
know, sport focused better for 

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you supplement offering I feel 
like. 

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Vital proteins blew. 
I feel like collagen in general 

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blew up. 
I want when was the time that 

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that peaked? 
I mean, that was like super hot,

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I think five years ago. 
Does that sound about right? 

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Yeah, I mean, it's right down 
during the pandemic is when I 

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started. 
They're vital. 

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And you know the guy that 
founded the company, his name's 

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Kurt Seidensticker. 
You know, he was on a mission 

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for a number of years ahead of 
that, right? 

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It, I think it from kind of the 
origin of it to exit was around 

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10 years. 
So I think people think of it as

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just a, you know, really quick 
thing that happened that they, 

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they, you know, wrote this way, 
but there was a lot of 

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groundwork that happened ahead 
of that and making sure collagen

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was a household, you know, 
supplement and, and something 

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that you'd incorporate into your
routine. 

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That's always what works, man. 
From the outside perspective, it

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looks like there's just, you 
know, overnight success, but in 

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business and no such thing as an
overnight success. 

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Yeah, yeah, even what we're 
doing now, right, Sometimes I 

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think we forget about that and 
some of the bricks that we need 

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to lay in. 
Order. 

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To where we want to go. 
And before you get hooked up 

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with Vital, you were doing work 
with Nike, right? 

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Yeah, I lived in Portland, OR 
for a number of years, started 

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my career here in Chicago. 
I'm based out of Chicago with 

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them. 
I was doing, I was like a tech 

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Rep, right? 
So I was going to all these 

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different running stores and 
connecting with high school and 

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college athletes as well as 
professional ones, but educating

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on the products and why the, you
know, the best technology in the

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in the game. 
And then they moved me out to 

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Portland. 
So I was out there for almost 10

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years actually working in the 
running group. 

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A lot of different roles and 
responsibilities, but all with, 

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you know, one end consumer that 
was these active individuals, 

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these runners of all shapes and 
sizes. 

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So Nike's got a pretty broad 
reach me. 

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They're obviously working with 
athletes from all different 

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sports. 
You were involved specifically 

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with the running department. 
Yeah, yeah. 

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For almost all 9 or 10 years of 
that, again, varying level, 

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sometimes it was with high 
school programs doing grassroots

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stuff, looking at bio mechanics 
and foot strikes and making sure

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they're in the right shoes. 
All the way to overseeing kind 

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of global initiatives within 
running speciality, which is 

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where a lot of customers, you 
know, shop for running shoes 

97
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stores like Fleet Feet or other 
smaller kind of mom and pop 

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shops. 
Were you a pretty avid runner 

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00:04:26,720 --> 00:04:30,360
before you ever hooked on Nike? 
Yeah, I ran in college for, for 

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two, only two years. 
So I don't want to sell like 

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some amazing D1 athlete, right? 
This is D3 where you can, you 

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can walk. 
And I admit that, but it was a 

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part of me growing up. 
My dad was into running and 

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doing triathletes and then even 
my grandparents were very active

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later in life, which you know, 
they both lived well into their 

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90s. 
So it's kind of a cool thing me 

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just being younger and seeing 
people every weekend doing long 

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runs and going and doing 
competitions and stuff. 

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So when I got into high school, 
you know, in track and field, 

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soccer and swimming are kind of 
my 3 sports. 

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But then got into college 
focused on on running. 

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And then, yeah, it was like a on
a bet basically, hey, I bet you 

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wouldn't do a marathon. 
And I was like, I think I could 

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do that. 
And it was the very first year 

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in in Michigan, Grand Rapids, 
MI. 

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And it was about a three-week 
notice. 

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And so that was my first, that's
my first entry into the distance

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running, if you will, was doing 
a full marathon. 

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That was just two loops, which 
was just a mind, but mind boggle

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00:05:30,640 --> 00:05:32,760
right when you just go around a 
cone and have to do it all over 

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again when you're not trained. 
So that was a realization that 

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OK, I, I, this is something fun.
I'm I'm hooked. 

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00:05:39,160 --> 00:05:41,480
But I got to train and I got to 
get better at this. 

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00:05:42,080 --> 00:05:44,640
Yeah, man, marathon is no joke. 
I did a marathon, then one 

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marathon, 0 training just like 
signed up, did it with my buddy 

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and man, I was on crutches 
afterwards. 

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Like I was, I was her. 
I finished it, you know, having 

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not run probably 7-8 years prior
to that, but it was not 

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something that I would 
recommend. 

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00:05:57,360 --> 00:06:00,880
I would not recommend it to 
anyone and if I had a could go 

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00:06:00,880 --> 00:06:03,160
back I definitely would do 
things a little differently. 

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00:06:04,280 --> 00:06:05,560
So do you do a lot of running 
now? 

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Like, are you competitive 
running now? 

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00:06:07,480 --> 00:06:09,480
I do, yeah. 
I mean, I try to run, you know, 

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00:06:09,480 --> 00:06:14,280
20-30 miles a week is kind of 
like my staying active type of 

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type of mileage. 
But you know, which is a lot to 

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00:06:17,240 --> 00:06:19,760
maybe some people that don't 
run, but it's not a lot if you 

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00:06:19,760 --> 00:06:22,080
were a serious marathon or 
something. 

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00:06:22,080 --> 00:06:23,400
So kind of in the middle ground 
there. 

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But I've got Boston Marathon 
coming up, which I'm really 

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excited to qualify for that last
year. 

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So even as you know, it's, it's 
a part of my life and you know, 

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part of my daily routine. 
But even as I get older, I found

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I've kind of like understood my 
body a little bit more, whether 

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00:06:39,400 --> 00:06:42,240
that's nutrition, whether that's
just me knowing when to push it,

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when not to push it, and 
obviously practicing, you know, 

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00:06:45,120 --> 00:06:47,880
for years. 
So yeah, I've gotten started to 

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00:06:47,880 --> 00:06:50,320
get faster, which is great as 
I'm getting older, which isn't 

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00:06:50,320 --> 00:06:55,080
the case for a lot of sports and
a lot of things that people do. 

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Do you run that 2030 miles a 
week like consecutive days? 

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00:06:59,320 --> 00:07:02,320
Do you like you'd like stagger 
to have like higher running days

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00:07:02,480 --> 00:07:04,240
and then days off completely 
from running or how do you 

153
00:07:04,240 --> 00:07:06,080
structure that? 
Usually in the weekends I'll do 

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a little bit longer run that 
adds, adds to the mileage. 

155
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I've got a daughter, she's 5. 
So depending on how the week 

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00:07:12,960 --> 00:07:16,360
goes with helping with her and 
stuff, I can fit, you know, 

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morning work runs and sometimes 
I run with groups in the 

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evening. 
Here in Chicago. 

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There's lots of there's been a 
massive like resurgence in in 

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this running run culture and 
like all these run groups are 

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00:07:27,040 --> 00:07:29,760
popping up all over. 
And so Chicago's very active 

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city year round, which is kind 
of cool to see a lot. 

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Even though it's cold, a lot of 
these run groups continue to 

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push through the winter. 
And so there's a plethora of 

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every single night there's a 
different group I could go 

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around with, which is kind of 
nice to know that there's some 

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00:07:42,760 --> 00:07:44,440
some motivation there to run 
with others. 

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00:07:45,280 --> 00:07:47,800
But on the weekends I'll just do
usually some solo miles. 

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Sometimes I'll run with the 
group. 

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So it's probably 2 days off a 
week from running. 

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Nice. 
Sometimes I'll make sense of 

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strength, but that's where Dan 
comes in. 

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00:07:58,080 --> 00:08:00,640
I need, he needs more endurance.
I need more strength. 

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00:08:01,240 --> 00:08:03,840
They complement each other, they
go all right, so we're going to 

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00:08:03,840 --> 00:08:05,680
dive deep into the bio mechanics
here, especially if you're 

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00:08:05,680 --> 00:08:09,000
working with, you know, youth on
that because I feel like that's 

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where my shortfall is. 
So I get some selfless questions

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00:08:12,360 --> 00:08:16,800
for you. 
Yeah, I've got really flat feet 

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and I'm overpronated and like my
feet just hurt after a while, 

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00:08:20,440 --> 00:08:21,720
man. 
So like I started doing going on

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00:08:21,720 --> 00:08:24,840
this deep dive rabbit hole of 
like foot structure, bio 

182
00:08:24,840 --> 00:08:26,760
mechanics, like how to optimize 
things. 

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00:08:26,760 --> 00:08:31,720
And I got rid of every shoe I 
owned that was not zero drop 

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00:08:31,720 --> 00:08:34,880
wide toe box because everything 
I was, you know, diving into and

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00:08:34,880 --> 00:08:37,720
reading suggested that basically
if you get too much arch support

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00:08:38,039 --> 00:08:42,120
in the shoe, you're weakening 
your natural arch kind of like 

187
00:08:42,120 --> 00:08:43,960
a, you know, an arch of like a 
bridge. 

188
00:08:44,240 --> 00:08:46,520
You got the foundation on the 
toe and the heel. 

189
00:08:47,240 --> 00:08:51,360
So I basically swapped out 
everything for zero drop 00 drop

190
00:08:51,360 --> 00:08:53,960
wide toe box shoe, like my 
boots, my shoes, everything. 

191
00:08:54,240 --> 00:08:57,360
And I've been wearing 
exclusively that for the past, I

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00:08:57,360 --> 00:08:58,760
don't know, three years now, I 
think. 

193
00:08:59,560 --> 00:09:02,640
But I still have foot pain and I
don't do a whole lot of running,

194
00:09:02,680 --> 00:09:06,480
but I would like to run more and
I feel like I would if my feet 

195
00:09:06,480 --> 00:09:09,600
didn't hurt so bad. 
So is there, is that accurate? 

196
00:09:09,600 --> 00:09:11,680
Am I assuming that correctly or 
is there? 

197
00:09:11,920 --> 00:09:14,560
Or is that just fancy marketing 
from these zero drop by toolbox 

198
00:09:14,560 --> 00:09:16,600
shoe companies? 
Maybe a little bit of both, like

199
00:09:16,600 --> 00:09:21,160
they're I I'm a fan of. 
I guess there's a lot of 

200
00:09:21,160 --> 00:09:24,080
different point of views on this
in general, depending on where 

201
00:09:24,080 --> 00:09:26,880
you work, in what story you're 
at, what their philosophy is. 

202
00:09:26,880 --> 00:09:30,120
I personally think your body's 
meant to do what your body's 

203
00:09:30,120 --> 00:09:33,400
meant to do. 
And so I've tried not to like 

204
00:09:33,400 --> 00:09:36,720
correct it necessarily, right. 
So there are shoes that can like

205
00:09:37,600 --> 00:09:40,600
correct your your gait in the 
way your foot interacts with the

206
00:09:40,600 --> 00:09:43,680
ground, whether that's, you 
know, arch sport like you were 

207
00:09:43,680 --> 00:09:46,520
talking about, which some people
might consider a crutch, other 

208
00:09:46,520 --> 00:09:49,240
people might consider it 
supporting and, and being a 

209
00:09:49,240 --> 00:09:50,760
benefit. 
And maybe there's a little bit 

210
00:09:50,760 --> 00:09:55,040
of truth to both of those. 
We're also not we're, we're 

211
00:09:55,040 --> 00:09:56,840
running and walking on concrete,
right? 

212
00:09:56,840 --> 00:10:00,240
So you do need something that is
cushion that can lessen the 

213
00:10:00,240 --> 00:10:02,360
blow. 
It's been interesting again, 

214
00:10:02,360 --> 00:10:05,920
being in this working with 
runners for almost 20 years now.

215
00:10:05,920 --> 00:10:08,920
I've seen lots of different 
things come and go. 

216
00:10:09,880 --> 00:10:12,840
The barefoot craze and then the 
Nike Free and then the 

217
00:10:12,840 --> 00:10:15,160
maximalist. 
And now it's interesting because

218
00:10:15,160 --> 00:10:17,480
shoes are are massive, but 
they're pretty rigid. 

219
00:10:17,480 --> 00:10:18,320
They have. 
Huge man. 

220
00:10:18,320 --> 00:10:21,720
They're like thick soles. 
Like I tried one of those and 

221
00:10:21,720 --> 00:10:23,520
like it was just too soft it 
seemed. 

222
00:10:23,560 --> 00:10:26,560
Yeah, yeah, yeah, yeah. 
No, they're big and they and 

223
00:10:26,560 --> 00:10:28,680
they help you go fast. 
And there's actually some 

224
00:10:28,680 --> 00:10:30,880
science too that says it helps 
you actually improve your 

225
00:10:30,880 --> 00:10:34,360
recovery as well if depending on
how you leverage those, I'd call

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them tools now, not just a shoe.
It's like a tool that you're 

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00:10:36,600 --> 00:10:39,880
training similar to like how the
Nike Free back in the day was 

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00:10:39,880 --> 00:10:42,840
where I think where a lot of 
people started doing lots of 

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mileage and these and that's 
where people are getting injured

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00:10:45,320 --> 00:10:47,920
because you're running on 
concrete on a lower drop shoe 

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00:10:47,920 --> 00:10:51,880
with, you know, less cushioning.
But there's definitely, if you 

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look at elite athletes right 
after a race or something, they 

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will go on turf and they will 
walk around on grass and, you 

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00:10:58,800 --> 00:11:01,200
know, bare feet and do barefoot 
exercises so that we can 

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strengthen all those intrinsics 
in your within your feet. 

236
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And that's what you're probably 
experiencing. 

237
00:11:06,400 --> 00:11:08,280
Some of that is like that's, 
that's a benefit of that. 

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00:11:08,280 --> 00:11:11,640
But also you got to run the risk
of when you're on man made 

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00:11:11,640 --> 00:11:14,320
surfaces, you know, you got to 
protect your body and in the way

240
00:11:14,320 --> 00:11:16,640
your, your body's interacting 
with the, with the ground. 

241
00:11:16,640 --> 00:11:18,520
So. 
Yeah, what are you running? 

242
00:11:18,880 --> 00:11:22,880
I mixed it up a lot actually. 
It's kind of fun now not being 

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00:11:23,040 --> 00:11:26,800
only with like a brand and and 
having runway where I I want to 

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work with tons of brands. 
So we actually been an event 

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00:11:29,120 --> 00:11:31,720
with on this past weekend here 
in Chicago. 

246
00:11:32,360 --> 00:11:36,640
I just got the new audios pro 4,
which is like their newer carbon

247
00:11:37,200 --> 00:11:39,200
racing flat. 
So I that's what I'll probably 

248
00:11:39,200 --> 00:11:43,360
run Boston in or or the Nike 
Vapor Fly is also one of the 

249
00:11:43,360 --> 00:11:49,800
ones that I I do some miles in. 
Yeah, I'm not, I've not worn a 

250
00:11:49,800 --> 00:11:53,920
Nike shoe in in years, man. 
But I I ran with the ultras, 

251
00:11:54,280 --> 00:11:59,120
I've ran with the oh shoot, I 
like those on cloud shoes got 

252
00:11:59,120 --> 00:12:01,320
really popular, so I tried 
wearing those yeah. 

253
00:12:01,320 --> 00:12:03,920
And those were just that that 
didn't really work for me. 

254
00:12:03,920 --> 00:12:07,520
Those aren't zero drop. 
A lot of people recommend 'cause

255
00:12:07,520 --> 00:12:09,520
I do like a lot of trail 
running, like technical trail 

256
00:12:09,520 --> 00:12:13,800
running, and I feel like a lot 
of them use like the speed lane 

257
00:12:13,920 --> 00:12:15,440
or speed cross, whether they're 
called there. 

258
00:12:15,440 --> 00:12:16,840
So I might try those. 
I've never run into those 

259
00:12:16,840 --> 00:12:20,200
before, but I have not found a 
shoe that I just have fallen in 

260
00:12:20,200 --> 00:12:22,200
love with you. 
Yeah, well, that's the thing 

261
00:12:22,200 --> 00:12:24,120
with they change every every six
months, right. 

262
00:12:24,120 --> 00:12:27,680
So they're they're always 
evolving to try to be try to be 

263
00:12:27,680 --> 00:12:30,920
better for you, whether it's a 
reduction in weight or more 

264
00:12:30,920 --> 00:12:33,560
cushion or a little different 
geometry that can help. 

265
00:12:34,360 --> 00:12:36,960
So I'd encourage you to try, try
lots of things all the brands 

266
00:12:36,960 --> 00:12:41,520
now like technology in terms of 
foam and geometry of of 

267
00:12:41,520 --> 00:12:44,680
cushioning and everything is has
come so, so far and all of the 

268
00:12:44,680 --> 00:12:47,760
brands now have access to like 
some of the the best, lightest 

269
00:12:47,760 --> 00:12:49,960
weight, most supportive type of 
shoes out there. 

270
00:12:49,960 --> 00:12:51,960
So. 
It is definitely freaking space 

271
00:12:51,960 --> 00:12:53,840
technology man. 
Like what shoes can do nowadays 

272
00:12:53,840 --> 00:12:56,560
compared to what they were doing
50 years ago is mind boggling. 

273
00:12:57,160 --> 00:12:58,240
Yeah. 
One thing that's interesting 

274
00:12:58,240 --> 00:13:01,680
though, but we're just talking 
about shoes is like they're a 

275
00:13:01,680 --> 00:13:05,080
lot of more meant to just be for
that race, right? 

276
00:13:05,080 --> 00:13:06,920
Or for that moment. 
And now I think there's some, 

277
00:13:06,920 --> 00:13:09,240
some science behind a lot of the
cushioning and technology that 

278
00:13:09,240 --> 00:13:11,480
allow it to help you for the 
long haul. 

279
00:13:11,480 --> 00:13:14,040
Like so like not only just for 
that moment, but also for 

280
00:13:14,040 --> 00:13:16,400
recovery. 
So that way as you continue to 

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00:13:16,400 --> 00:13:19,320
train for something you actually
don't do as much, you know, 

282
00:13:19,360 --> 00:13:23,080
damage or as much jarring to the
body as you might have been, 

283
00:13:23,760 --> 00:13:26,560
maybe an older mindset of type 
of footwear you should be 

284
00:13:26,560 --> 00:13:28,600
wearing. 
So kind of that notion of like 

285
00:13:28,600 --> 00:13:30,840
athletic longevity, which is fun
because that's kind of what 

286
00:13:30,840 --> 00:13:34,120
runways about in terms of our 
our nutritional supplements. 

287
00:13:34,120 --> 00:13:37,520
But the same thing applies when 
you're thinking about footwear 

288
00:13:37,520 --> 00:13:40,320
and you know, and how you train 
your body as well. 

289
00:13:41,320 --> 00:13:44,880
What about the you mentioned 
kind of like foot strike earlier

290
00:13:44,880 --> 00:13:47,280
too. 
There's a lot of conflicting 

291
00:13:47,280 --> 00:13:49,200
information around how you 
strike the foot. 

292
00:13:49,200 --> 00:13:52,000
Some people are about the mid 
foot, 4 foot, you know, heel 

293
00:13:52,000 --> 00:13:54,720
strike. 
From a biomechanical standpoint,

294
00:13:54,720 --> 00:13:57,040
is 1 better than the other? 
Yeah. 

295
00:13:57,040 --> 00:14:01,000
If you have like a midfoot 
strike, that tends to like 

296
00:14:01,000 --> 00:14:02,680
lessen the impact a little bit, 
right? 

297
00:14:02,680 --> 00:14:04,480
If you think of just like 
landing aggressively on our 

298
00:14:04,480 --> 00:14:08,480
heel, that sends kind of a shock
up versus if you landed a little

299
00:14:08,480 --> 00:14:10,840
bit more gently on your forefoot
and let your foot actually 

300
00:14:10,840 --> 00:14:14,400
absorb some of that before just 
insulin goes into your to your, 

301
00:14:14,600 --> 00:14:18,800
you know, up through the bones. 
I did a good form running clinic

302
00:14:18,960 --> 00:14:23,200
years ago just to try to 
increase my cadence a little bit

303
00:14:23,200 --> 00:14:26,240
and shorten my stride and it and
it's done, I think for me at 

304
00:14:26,240 --> 00:14:30,040
least, a world of wonders in 
terms of allowing me to just run

305
00:14:30,040 --> 00:14:34,320
a little bit lighter and not be,
you know, so aggressive on my on

306
00:14:34,320 --> 00:14:37,680
my foot striking, heel striking.
But again, everybody has a 

307
00:14:37,680 --> 00:14:39,840
different gait. 
Everybody runs differently at 

308
00:14:39,880 --> 00:14:42,480
you have, you know, if I was 
going to run a 10 minute mile 

309
00:14:42,480 --> 00:14:45,600
versus a 6 minute mile, my my 
form's going to be a little 

310
00:14:45,600 --> 00:14:48,880
different there anyways. 
So it's all unique to each each 

311
00:14:48,960 --> 00:14:51,400
individual. 
Yeah, I was having to that. 

312
00:14:51,520 --> 00:14:54,560
Pose method running kind of like
I guess that's I don't, I don't 

313
00:14:54,560 --> 00:14:57,720
want to read up on a basically 
leaning forward and trying to 

314
00:14:57,720 --> 00:14:59,200
target more that mid foot 
strike. 

315
00:15:00,120 --> 00:15:02,560
And I had like my gate 
videotaped a while back when I 

316
00:15:02,560 --> 00:15:05,480
went to one of these run stores 
as they're trying to sell me on 

317
00:15:05,480 --> 00:15:09,560
their shoe, but I don't remember
what my strike pattern was then.

318
00:15:10,160 --> 00:15:13,440
But I feel like I've made a 
valiant effort to not heal 

319
00:15:13,440 --> 00:15:15,440
strike, and I feel like that's 
probably better from an injury 

320
00:15:15,440 --> 00:15:17,760
prevention standpoint. 
Absolutely, yeah. 

321
00:15:17,840 --> 00:15:19,680
And the running stores too are 
really good now, like they, you 

322
00:15:19,680 --> 00:15:21,320
know, they work with all the 
different brands and all the 

323
00:15:21,440 --> 00:15:24,480
brands should educate on why, 
how their technology works with 

324
00:15:24,480 --> 00:15:26,920
different types of of feet and 
strides and stuff. 

325
00:15:26,920 --> 00:15:30,240
So yeah, if you want any running
special shop, they will have a 

326
00:15:30,240 --> 00:15:32,720
plethora of options for you to 
to. 

327
00:15:32,720 --> 00:15:35,280
Pull from totally. 
All right, so let's talk about 

328
00:15:35,280 --> 00:15:37,480
runway man. 
So you and Dan or both a vital 

329
00:15:37,480 --> 00:15:41,200
proteins you're both trying to 
recollect from his story, but 

330
00:15:41,200 --> 00:15:45,760
basically the owner CEO there 
kind of took him under his wing 

331
00:15:45,880 --> 00:15:50,040
and helped him start runway 
alongside you. 

332
00:15:50,040 --> 00:15:52,320
We all you all kind of like 
coalesce at the same time. 

333
00:15:52,320 --> 00:15:54,960
It was just like a the stars 
align for you all to kind of 

334
00:15:55,240 --> 00:15:57,640
work together on building runway
from the get go, right? 

335
00:15:58,040 --> 00:16:00,520
It was, yeah, it was. 
It's kind of fun to like reverse

336
00:16:00,520 --> 00:16:02,160
storyteller a little bit on some
of this because you're like, 

337
00:16:02,160 --> 00:16:03,360
wait, how did this actually 
happen? 

338
00:16:03,360 --> 00:16:06,760
You know? 
But yeah, there is a a massive 

339
00:16:06,760 --> 00:16:11,880
accent at for vital, right. 
So a full, full acquisition from

340
00:16:11,880 --> 00:16:14,320
Nestle Health and Science, which
is great. 

341
00:16:14,320 --> 00:16:17,960
Is it a huge, huge exit for all 
the team and everybody involved 

342
00:16:17,960 --> 00:16:20,920
and lots and lots of years of 
hard work getting to that point.

343
00:16:21,560 --> 00:16:23,600
And they really wanted to focus 
on collagen. 

344
00:16:23,600 --> 00:16:26,120
And and we had collagen some of 
our products on the performance 

345
00:16:26,120 --> 00:16:29,160
line, but not all of them. 
And also we wanted to focus on 

346
00:16:29,160 --> 00:16:30,760
athletes. 
And I think, you know, a lot of 

347
00:16:30,760 --> 00:16:34,560
people know collagen for the 
beauty benefit, the things you 

348
00:16:34,560 --> 00:16:39,200
see your, you know, the 
wrinkles, the your nails and 

349
00:16:39,200 --> 00:16:41,840
your hair and your skin. 
Those are the things that 

350
00:16:41,840 --> 00:16:45,000
usually are talked about first. 
But then it's bones and joints, 

351
00:16:45,000 --> 00:16:48,320
which is usually sometimes get 
chopped off in terms of 

352
00:16:48,320 --> 00:16:51,320
marketing language or just like 
it's too many things to talk 

353
00:16:51,320 --> 00:16:52,840
about. 
So you don't get to the bones 

354
00:16:52,840 --> 00:16:55,040
and joints. 
And we were really trying to 

355
00:16:55,040 --> 00:17:00,640
connect the notion of kind of 
that joint support and athletic 

356
00:17:00,720 --> 00:17:03,320
benefit of collagen. 
And it's actually why Kurt 

357
00:17:03,320 --> 00:17:07,040
started vital because he was a 
runner and he had some knee pain

358
00:17:07,040 --> 00:17:11,200
and was afraid of like not being
able to run, which a lot of 

359
00:17:11,200 --> 00:17:13,599
people don't know. 
And so Fast forward, massive 

360
00:17:13,599 --> 00:17:18,160
exit, there's an opportunity 
where we could, you know, Kurt 

361
00:17:18,160 --> 00:17:20,000
kind of came to us and said, 
hey, you guys had some great 

362
00:17:20,000 --> 00:17:23,079
ideas about connecting with 
runners and better serving 

363
00:17:23,079 --> 00:17:25,800
athletes for the long haul. 
Like, you know, let's, let's see

364
00:17:25,800 --> 00:17:29,520
what we can do. 
So now Fast forward 2 1/2 years,

365
00:17:29,760 --> 00:17:32,400
almost three years now you know,
we we launched a brand a year 

366
00:17:32,400 --> 00:17:36,280
and a half ago and have a 
handful of products out in the 

367
00:17:36,280 --> 00:17:39,320
world, which is amazing to see. 
Yeah, a year and a half ago is 

368
00:17:39,320 --> 00:17:41,600
not that long in the business 
world, man. 

369
00:17:41,600 --> 00:17:43,600
I mean a lot, a lot happens in a
year and a half, but y'all 

370
00:17:43,600 --> 00:17:46,520
killing it and y'all are pretty 
fresh at the gate still. 

371
00:17:46,880 --> 00:17:48,800
Yeah, Yeah, it's been, it's been
fun. 

372
00:17:48,800 --> 00:17:51,440
You know, we've got a a handful 
of retail accounts that have 

373
00:17:51,440 --> 00:17:53,680
brought us in really word of 
mouth. 

374
00:17:53,680 --> 00:17:55,320
We don't really have a sales 
team right now. 

375
00:17:55,320 --> 00:17:58,880
You know, it's just Dan and I 
and two interns that are kind of

376
00:17:59,920 --> 00:18:03,600
moving everything along. 
We also do have a shared service

377
00:18:03,600 --> 00:18:05,120
model. 
So we have in our director and 

378
00:18:05,120 --> 00:18:07,160
some other people that we share 
with some of the brands. 

379
00:18:08,040 --> 00:18:11,240
So that's not like it's just Dan
and I doing every single thing, 

380
00:18:11,560 --> 00:18:15,960
but there is a lot of focus, you
know, for Dan and I to to really

381
00:18:15,960 --> 00:18:18,840
spread ourselves pretty thin to 
grow where we've become. 

382
00:18:19,560 --> 00:18:22,200
So how, how do you, because he 
didn't have kids or does he? 

383
00:18:22,200 --> 00:18:23,560
I can't remember if he had kids 
or not. 

384
00:18:24,040 --> 00:18:26,000
He does not have kids. 
You said you got a 5 year old 

385
00:18:26,000 --> 00:18:30,440
girl daughter. 
How do you as a runner that's 

386
00:18:30,440 --> 00:18:33,520
running 20-30 miles a week, 
getting some lifts in, have a 

387
00:18:33,520 --> 00:18:35,880
year and a half old company, 5 
year old daughter. 

388
00:18:36,640 --> 00:18:37,720
How do you keep up with it? 
Oh man. 

389
00:18:37,720 --> 00:18:40,320
Because like that's like, I want
to tease that out because I look

390
00:18:40,320 --> 00:18:42,760
at my life and there is no 
balance in my life. 

391
00:18:42,760 --> 00:18:45,480
I like my life. 
I, I prefer it without balance, 

392
00:18:45,480 --> 00:18:48,800
but like I'm always curious to 
see how people that are doing 

393
00:18:48,800 --> 00:18:51,320
lots of different things keep 
everything, all the plates in 

394
00:18:51,320 --> 00:18:56,200
the air as they say. 
Yeah, it's, it's day by day, I 

395
00:18:56,200 --> 00:18:58,920
will say. 
And it's also having an amazing 

396
00:18:59,160 --> 00:19:02,320
like partner, you know. 
So my wife does a lot and I 

397
00:19:02,320 --> 00:19:06,560
travel a good amount. 
You know, I think 3131 weekends,

398
00:19:06,560 --> 00:19:10,440
I think it was last year in 
2024, either Dan or I were out 

399
00:19:11,000 --> 00:19:13,240
at an Expo at an event 
somewhere. 

400
00:19:13,840 --> 00:19:17,200
And so my wife really helps out 
around a lot. 

401
00:19:17,600 --> 00:19:20,600
I don't give her as much credit 
and in person as I as I need to,

402
00:19:21,400 --> 00:19:23,520
but she's really been the one 
that's helped a lot. 

403
00:19:23,520 --> 00:19:27,600
And then they're long days, you 
know, they're, you know, kids 

404
00:19:27,600 --> 00:19:30,840
get off at my daughter gets up 
at six O clock, usually on the 

405
00:19:30,840 --> 00:19:33,040
dot. 
And you know, my wife is usually

406
00:19:33,040 --> 00:19:35,760
already up, already working out.
Sometimes I'll get a run in 

407
00:19:35,760 --> 00:19:37,520
prior. 
Sometimes it's right after I 

408
00:19:37,520 --> 00:19:41,160
drop her off at school and then 
it's sitting down meetings 

409
00:19:41,160 --> 00:19:44,280
pretty much all day. 
Sometimes I'll be able to pick 

410
00:19:44,280 --> 00:19:46,920
her up from school. 
Sometimes we'll have somebody 

411
00:19:46,920 --> 00:19:50,000
drop her off. 
But it's, it's a lot and it's 

412
00:19:50,000 --> 00:19:55,440
lots of juggle trying, trying my
best to be present when I am 

413
00:19:55,440 --> 00:19:59,280
around, you know, knowing that 
I'm traveling around, you know, 

414
00:19:59,280 --> 00:20:00,880
pretty much every other weekend 
these days. 

415
00:20:01,720 --> 00:20:05,440
Really when I am home and I'm 
off the clock, if you will, not 

416
00:20:05,440 --> 00:20:07,320
that there is really an off the 
clock when you're a founder of a

417
00:20:07,320 --> 00:20:10,360
business, but when I'm really 
trying to just be present and 

418
00:20:10,360 --> 00:20:13,200
spend some time, it's, it's 
intentional, you know, having 

419
00:20:13,200 --> 00:20:16,240
this next hour making dinner 
with her or do something like 

420
00:20:16,240 --> 00:20:17,440
that. 
So that's where I'm trying to 

421
00:20:17,440 --> 00:20:20,440
find that balance. 
And on the inverse of that, when

422
00:20:20,440 --> 00:20:23,640
I'm out in an event, I'm trying 
to overturn every stone at that 

423
00:20:23,640 --> 00:20:25,120
event. 
You know, say, we say we fly 

424
00:20:25,120 --> 00:20:28,840
somewhere for a long marathon 
Expo. 

425
00:20:29,200 --> 00:20:31,320
I'm hitting up all the running 
stores and running groups while 

426
00:20:31,320 --> 00:20:35,120
I'm in that city taking 
products, you know, and, and 

427
00:20:35,320 --> 00:20:39,040
just blindly cold, you know, 
walking into these group runs, 

428
00:20:39,560 --> 00:20:43,480
letting know kind of who my, who
my brand is, who I am, giving up

429
00:20:43,480 --> 00:20:47,080
some samples and just trying to 
continue to create relationships

430
00:20:47,080 --> 00:20:50,120
everywhere we go. 
So that's kind of been our our 

431
00:20:50,120 --> 00:20:53,080
strategy is just getting product
out into the world and and 

432
00:20:53,080 --> 00:20:54,360
connecting with the right 
people. 

433
00:20:54,840 --> 00:20:57,920
And y'all have focused 
significantly more on that than 

434
00:20:57,920 --> 00:21:01,600
like the paid advertising model 
exclusively where it's all just 

435
00:21:01,600 --> 00:21:04,200
kind of removed, like your boots
on the ground, going to these 

436
00:21:04,200 --> 00:21:06,600
Expos, going to where the 
runners are and just meeting 

437
00:21:06,600 --> 00:21:09,400
people face to face, which I 
think is super admirable, man. 

438
00:21:09,400 --> 00:21:12,440
I feel like that is a lot more 
effort, a lot more heartache, a 

439
00:21:12,440 --> 00:21:14,640
lot more time. 
But I feel like that's it. 

440
00:21:14,640 --> 00:21:16,440
It makes a much better 
relationship, deeper 

441
00:21:16,440 --> 00:21:19,880
relationship than just a 
generic, you know, ad people 

442
00:21:19,880 --> 00:21:22,600
scroll through on social media. 
Absolutely, yeah. 

443
00:21:22,600 --> 00:21:23,560
And we're doing a little bit of 
both. 

444
00:21:23,560 --> 00:21:25,560
Like we do have some, you know, 
spending some money on some 

445
00:21:25,560 --> 00:21:28,600
digital ads and trying to like 
hone in what that messaging is, 

446
00:21:28,600 --> 00:21:33,480
what does resonate with people. 
But in you go, you go to an Expo

447
00:21:33,480 --> 00:21:36,640
and in in 10 minutes, you 
realize what your copy needs to 

448
00:21:36,640 --> 00:21:39,480
be based on the questions that 
these customers are asking, 

449
00:21:40,040 --> 00:21:41,960
right. 
So that's where it's been 

450
00:21:41,960 --> 00:21:45,120
really, really eye opening to 
just go have conversations with 

451
00:21:45,560 --> 00:21:49,040
somebody that's later in life, 
that's run for years, somebody 

452
00:21:49,040 --> 00:21:51,480
that's brand new to the sport 
and a 22 year old just finding 

453
00:21:51,480 --> 00:21:54,840
running after they graduated 
college and everybody in between

454
00:21:55,280 --> 00:21:57,680
in kind of aligning, OK, what 
messages connect with different 

455
00:21:57,680 --> 00:22:01,080
types of people in person? 
And then Dan and I literally 

456
00:22:01,080 --> 00:22:04,680
write stuff down or work, you 
know, at the booth kind of 

457
00:22:04,680 --> 00:22:07,720
sending, you know, notes back to
our our digital team saying, 

458
00:22:07,720 --> 00:22:10,600
hey, this has come up five 
different times in the last 30 

459
00:22:10,600 --> 00:22:12,840
minutes. 
We definitely need to have an 

460
00:22:12,840 --> 00:22:16,000
FAQ on our website about this or
we should adjust kind of the 

461
00:22:16,000 --> 00:22:19,320
Amazon listing because this is 
what people are really honing in

462
00:22:19,320 --> 00:22:20,440
on. 
Is this collagen and 

463
00:22:20,440 --> 00:22:23,240
electrolytes or vegan protein 
plus creed, whatever it might 

464
00:22:23,240 --> 00:22:27,800
be, depending on our products. 
So definitely want a mix of that

465
00:22:27,800 --> 00:22:30,080
digital advertising plus in 
person. 

466
00:22:30,640 --> 00:22:33,040
I still love the in person stuff
though, because it's you're with

467
00:22:33,040 --> 00:22:35,720
your core, you know, the 
heartbeat of the company, 

468
00:22:36,000 --> 00:22:37,800
heartbeat of our consumers right
there. 

469
00:22:38,280 --> 00:22:41,760
And luckily for us being focused
on kind of this endurance 

470
00:22:41,760 --> 00:22:46,160
athlete group, they had meetups 
every single city, every single 

471
00:22:46,160 --> 00:22:47,760
weekend. 
That is big events. 

472
00:22:47,760 --> 00:22:50,440
You know, I just, we here in 
Chicago with Shamrock shuffle 

473
00:22:50,440 --> 00:22:53,400
this past weekend and there was 
I think 30,000 people in 

474
00:22:53,400 --> 00:22:57,480
downtown Chicago doing an akin, 
you know, so that's there's a 

475
00:22:57,480 --> 00:22:59,560
moment where all of these people
are coming together and that's 

476
00:22:59,560 --> 00:23:04,160
happening in every big city and 
only increasing numbers as well 

477
00:23:04,440 --> 00:23:07,840
as more and more people are 
flocking to kind of endurance 

478
00:23:07,920 --> 00:23:10,000
running high rocks. 
All these different type of 

479
00:23:10,000 --> 00:23:14,000
events are really bubbling up in
a in a really cool way. 

480
00:23:14,840 --> 00:23:17,840
And I feel like with supplements
too, man, like, like people 

481
00:23:17,840 --> 00:23:19,520
think of supplements as a 
business model and they think, 

482
00:23:19,520 --> 00:23:21,800
oh, that's way over saturated. 
And there's a lot of supplements

483
00:23:21,800 --> 00:23:23,800
out there for sure. 
There's like all the the 

484
00:23:23,800 --> 00:23:25,600
bodybuilding supplements that 
have been there since the 

485
00:23:25,600 --> 00:23:28,000
beginning of bodybuilding. 
Then you get all this weight 

486
00:23:28,000 --> 00:23:30,600
loss supplementation. 
So like from a supplement brand 

487
00:23:30,600 --> 00:23:33,360
standpoint, I feel like if you 
carve out your niche in the 

488
00:23:33,360 --> 00:23:36,200
specialty market, I mean, some 
of it's not a runner would still

489
00:23:36,200 --> 00:23:39,360
benefit from your collagen 
electrolyte mix. 

490
00:23:39,360 --> 00:23:41,880
But if you're really targeting 
all of your messaging towards 

491
00:23:41,880 --> 00:23:43,680
runners, that makes a lot of 
sense. 

492
00:23:43,680 --> 00:23:46,920
Like there's another company and
that really just started honing 

493
00:23:46,920 --> 00:23:49,960
in on the hunting community and 
all of their supplementation is 

494
00:23:49,960 --> 00:23:52,880
marketed towards hunters. 
It's the same stuff that's in 

495
00:23:52,880 --> 00:23:55,520
any other supplement, but it's 
like it's all on who they're 

496
00:23:55,520 --> 00:23:57,360
trying to talk to in the 
verbiage accordingly. 

497
00:23:57,680 --> 00:24:01,200
And I feel like that's the only 
way to to, you know, really make

498
00:24:01,200 --> 00:24:04,440
momentum, get momentum because 
like you've got to talk to the 

499
00:24:04,440 --> 00:24:07,720
people that are going to benefit
from that specific use case and 

500
00:24:07,720 --> 00:24:11,680
appeal to their needs. 
And I haven't seen much catering

501
00:24:11,680 --> 00:24:14,680
towards runners specifically 
from a supplement standpoint. 

502
00:24:15,040 --> 00:24:16,440
Yeah. 
I mean, when you think about 

503
00:24:16,520 --> 00:24:18,800
this kind of why we launched 
Runway, we wanted like the name 

504
00:24:18,800 --> 00:24:22,320
itself also alludes to that is 
that we want to be like the 

505
00:24:22,320 --> 00:24:26,680
brand to like guide you to make 
better choices right in this in 

506
00:24:26,680 --> 00:24:30,880
the nutrition space, because 
most of the endurance focus 

507
00:24:30,960 --> 00:24:34,000
nutritional brands, supplement 
brands are focused on your 

508
00:24:34,000 --> 00:24:40,520
inactivity, carbs, sugars, right
energy for the run, the fuel for

509
00:24:40,520 --> 00:24:43,000
the run or something. 
They're not looking at a 

510
00:24:43,000 --> 00:24:46,360
holistic 360 view of that of 
that individual. 

511
00:24:46,360 --> 00:24:47,520
They're just looking at the 
sport. 

512
00:24:48,160 --> 00:24:51,680
And that's where we saw the 
opportunity and said, wait, what

513
00:24:51,680 --> 00:24:53,360
if we focus on all the other 
things, right? 

514
00:24:53,360 --> 00:24:57,160
If if our background is me 
talking to working with all 

515
00:24:57,160 --> 00:25:00,400
these athletes and them aging 
out of their sport and then 

516
00:25:00,400 --> 00:25:02,880
moving to vital and 
understanding that collagen can 

517
00:25:02,880 --> 00:25:04,960
really help your joints in 
connective tissue and your 

518
00:25:04,960 --> 00:25:07,800
cartilage as you age. 
Put those together and it's 

519
00:25:07,800 --> 00:25:11,400
like, OK, great, let's make a 
product that helps really take 

520
00:25:11,400 --> 00:25:13,040
care of the body for the long 
haul. 

521
00:25:13,160 --> 00:25:16,240
And then we started realizing 
that we could put kind of a few 

522
00:25:16,240 --> 00:25:20,960
different ingredients into fewer
products that help really 

523
00:25:20,960 --> 00:25:24,040
supplement their, their active 
lifestyle and make sure that 

524
00:25:24,040 --> 00:25:25,240
they're supporting it in 
different ways. 

525
00:25:25,240 --> 00:25:28,200
So, you know, we have three 
products right now. 

526
00:25:28,200 --> 00:25:30,080
So we've got our runway 
foundation, which is 

527
00:25:30,080 --> 00:25:33,360
electrolytes, collagen and like 
a multivitamin all in one. 

528
00:25:33,760 --> 00:25:35,480
Great. 
That's your, your joint support 

529
00:25:35,480 --> 00:25:37,680
plus your hydration. 
Take that every day. 

530
00:25:37,680 --> 00:25:40,520
It's meant to be a daily 
nutritional supplement and will 

531
00:25:40,520 --> 00:25:42,120
help, you know, for the long 
haul. 

532
00:25:42,120 --> 00:25:45,080
We also then have a protein 
powder that we combine protein 

533
00:25:45,080 --> 00:25:48,440
plus creatine, you know, two 
things that people were doing, 

534
00:25:48,640 --> 00:25:52,520
but not focused on an endurance 
minded kind of individual. 

535
00:25:52,920 --> 00:25:54,880
Most people in the protein 
space, as well as the creatine 

536
00:25:54,880 --> 00:25:58,400
space are more focused on 
bodybuilding and kind of gym 

537
00:25:58,400 --> 00:26:02,120
goers and forcing all of these 
endurance athletes to kind of go

538
00:26:02,120 --> 00:26:05,640
to the grocery store, go to GNC 
and just like either at the 

539
00:26:05,640 --> 00:26:08,520
mercy of whoever's working that 
day or there is no help. 

540
00:26:08,520 --> 00:26:11,200
And they're just looking at the 
shelves and seeing what speaks 

541
00:26:11,200 --> 00:26:13,280
to me. 
So, you know, bringing those 

542
00:26:13,280 --> 00:26:16,280
ingredients together and and 
fewer products to try to create 

543
00:26:16,280 --> 00:26:21,160
a system that really helps with 
their their ability to to move 

544
00:26:21,160 --> 00:26:22,800
and and keep kicking ass in 
life. 

545
00:26:23,280 --> 00:26:25,960
Yeah, and I feel like with 
supplements too, I mean there's 

546
00:26:25,960 --> 00:26:29,040
so many companies that are just,
you know, white labeling. 

547
00:26:29,040 --> 00:26:31,400
It's all the same stuff where as
y'all have done a lot of 

548
00:26:31,400 --> 00:26:34,480
vertical integration, you've got
everything you know formulated, 

549
00:26:34,480 --> 00:26:36,320
manufactured through your own 
lines. 

550
00:26:36,320 --> 00:26:38,200
You're doing all this third 
party testing like you're doing 

551
00:26:38,200 --> 00:26:40,080
it right from a quality 
standpoint, which I think really

552
00:26:40,080 --> 00:26:42,440
sets you all apart as well. 
Absolutely, Yeah. 

553
00:26:42,440 --> 00:26:45,320
When I my time in Nike, I met a 
bunch of a bunch of athletes, 

554
00:26:45,320 --> 00:26:46,400
right? 
And these are athletes. 

555
00:26:46,400 --> 00:26:49,160
And I use that loosely. 
Like Nike has a little asterisk 

556
00:26:49,160 --> 00:26:50,400
that they put after the word 
athlete. 

557
00:26:50,400 --> 00:26:52,200
And it says if you have a body, 
you're an athlete. 

558
00:26:52,200 --> 00:26:54,640
Meaning everybody has the 
ability, right? 

559
00:26:54,720 --> 00:26:58,720
To, to have the potential to be 
something, but I, I worked with 

560
00:26:58,720 --> 00:27:02,160
a lot of professional athletes 
that it is their job to do the 

561
00:27:02,160 --> 00:27:04,320
sport. 
And you know that when we 

562
00:27:04,360 --> 00:27:08,200
started ideating about runway, 
I, that was my first call to a 

563
00:27:08,200 --> 00:27:10,680
lot of them and said, Hey, what 
are you guys taking, not taking?

564
00:27:11,320 --> 00:27:13,320
And all of them said, well, it's
got to be, it's got to be 

565
00:27:13,320 --> 00:27:15,960
tested. 
You know, WADA and USADA are the

566
00:27:16,120 --> 00:27:19,680
are the governing bodies for 
drug testing within track and 

567
00:27:19,680 --> 00:27:22,160
field and in, you know, the 
Olympics. 

568
00:27:22,680 --> 00:27:25,160
And I said, OK, well, that's a, 
that's a key element. 

569
00:27:25,160 --> 00:27:28,360
Then we have to make sure all of
our products are tested, you 

570
00:27:28,360 --> 00:27:30,200
know, by third parties that are 
certified. 

571
00:27:30,200 --> 00:27:33,840
So that way any athlete is 100% 
confident that they're what 

572
00:27:33,840 --> 00:27:36,080
they're taking doesn't have 
anything bad in it. 

573
00:27:36,840 --> 00:27:39,080
So that was a, a big priority. 
And then you're right about our,

574
00:27:39,080 --> 00:27:41,840
our manufacturing and the 
ability to control things. 

575
00:27:41,840 --> 00:27:46,400
We're not on kind of a long list
of other brands at the back end,

576
00:27:46,760 --> 00:27:48,720
you know, and we'll get to you 
in a couple months to make your 

577
00:27:48,720 --> 00:27:50,080
product. 
You know, we have our own 

578
00:27:50,080 --> 00:27:53,640
integrated manufacturing that we
share with a a few other brands 

579
00:27:53,800 --> 00:27:58,760
underneath the umbrella and 
continue to innovate and learn 

580
00:27:59,040 --> 00:28:00,960
what our customers like and 
don't like. 

581
00:28:00,960 --> 00:28:04,880
And, and we've, you know, we're 
getting ready to just tweak our 

582
00:28:04,880 --> 00:28:07,120
foundation formula just a little
bit. 

583
00:28:07,200 --> 00:28:10,000
We're actually going to add some
K2 in there, which we're excited

584
00:28:10,000 --> 00:28:11,840
about. 
But this came about because 

585
00:28:11,840 --> 00:28:16,240
athletes sometimes have bone 
injuries or shin splints and and

586
00:28:16,240 --> 00:28:19,960
other things, stress fractures. 
And we said, OK, let's we have 

587
00:28:19,960 --> 00:28:23,000
D3 in there now, but let's also 
add some K2 so that way we can 

588
00:28:23,600 --> 00:28:26,880
better support, you know, the 
bone element of the joint. 

589
00:28:27,840 --> 00:28:29,640
So how do you personally like 
stack it? 

590
00:28:29,640 --> 00:28:30,920
How do you, how do you 
supplement with it? 

591
00:28:30,920 --> 00:28:33,280
Like what's your supplemental 
protocol I guess? 

592
00:28:33,520 --> 00:28:37,200
For me personally, and in the 
morning I usually take I wake up

593
00:28:37,240 --> 00:28:39,120
and I actually have runway 
foundation. 

594
00:28:39,840 --> 00:28:41,760
I love my espresso, I love my 
coffee. 

595
00:28:42,000 --> 00:28:44,640
I feel like I used to be a 
zombie walking down to my, my 

596
00:28:44,640 --> 00:28:48,520
espresso machine and now having 
foundation as the first thing I 

597
00:28:48,520 --> 00:28:49,800
do when I wake up, it's kind of 
nice. 

598
00:28:49,800 --> 00:28:54,400
It pushes back my coffee intake 
just a little bit, hydrates me, 

599
00:28:54,600 --> 00:28:56,600
kind of make sure I'm taking 
care of my body in terms of 

600
00:28:56,600 --> 00:28:58,640
joints. 
And that's, that's what I do 

601
00:28:58,920 --> 00:29:00,920
first thing of the day. 
Then I have my coffee. 

602
00:29:00,920 --> 00:29:03,920
I usually go, like I said, take 
my daughter to school, get a few

603
00:29:03,920 --> 00:29:07,080
miles in in the morning. 
And then usually for my, my 

604
00:29:07,080 --> 00:29:10,840
breakfast, I, I'll have our 
complete protein, which I love 

605
00:29:10,840 --> 00:29:14,400
making it with banana. 
I had this coconut peanut 

606
00:29:14,400 --> 00:29:15,440
butter. 
It's called Kokomo. 

607
00:29:15,440 --> 00:29:18,600
It's amazing. 
And then I also add two shots of

608
00:29:18,600 --> 00:29:22,800
espresso in my protein shake. 
And so it becomes kind of a my 

609
00:29:22,800 --> 00:29:26,840
breakfast slash recovery because
it's got creatine, the protein, 

610
00:29:26,840 --> 00:29:30,480
plus, you know, the banana and, 
and peanut butter in there as 

611
00:29:30,480 --> 00:29:31,240
well. 
What? 

612
00:29:31,240 --> 00:29:32,760
What's the brand of that Coconut
peanut butter? 

613
00:29:33,120 --> 00:29:34,920
Kokomo. 
Kokomo. 

614
00:29:35,920 --> 00:29:37,480
It's a coconut peanut butter. 
Yeah, it's good. 

615
00:29:37,480 --> 00:29:40,440
It's it's delicious. 
I got one, one of my clients 

616
00:29:40,440 --> 00:29:44,000
sent me some from Hawaii, and 
it's like the tastiest thing 

617
00:29:44,000 --> 00:29:45,360
ever made. 
It's like 1g of carb. 

618
00:29:45,360 --> 00:29:46,360
I don't know if it's the same 
Brandon. 

619
00:29:46,360 --> 00:29:48,200
I was like 1g of carb per 
serving. 

620
00:29:48,640 --> 00:29:50,480
Like it's too good for me to 
keep in the house because I eat 

621
00:29:50,480 --> 00:29:52,920
the whole jar. 
That's what that's what we're 

622
00:29:52,920 --> 00:29:54,480
hearing from from Kokomo as 
well. 

623
00:29:54,680 --> 00:29:56,840
So yeah. 
That's that's I'm guilty. 

624
00:29:57,760 --> 00:30:00,680
Yes, it's good stuff man. 
You mentioned espresso make. 

625
00:30:00,680 --> 00:30:01,960
What kind of espresso make you 
get? 

626
00:30:02,360 --> 00:30:04,960
I've got a mealy or meal. 
I'm not sure how you. 

627
00:30:05,200 --> 00:30:08,760
Meal, I just got one for my wife
for Christmas, like a because we

628
00:30:08,760 --> 00:30:11,240
drink way too much coffee. 
I spent way too much money going

629
00:30:11,240 --> 00:30:13,720
to coffee shops because like we 
had a French press. 

630
00:30:13,720 --> 00:30:15,560
I'm like, man, we got to just 
get an espresso maker. 

631
00:30:15,560 --> 00:30:19,200
So, you know, pulled the trigger
on that and been a game changer,

632
00:30:19,200 --> 00:30:20,600
man, Haven't you? 
An espresso maker? 

633
00:30:20,600 --> 00:30:22,280
Worth every penny if you're a 
coffee drinker. 

634
00:30:22,760 --> 00:30:24,640
It is definitely. 
I mean, if you did the math 

635
00:30:24,640 --> 00:30:28,120
right on just a couple Starbucks
runs and it pays for itself in a

636
00:30:28,360 --> 00:30:30,880
couple months. 
So yeah, definitely using that 

637
00:30:30,880 --> 00:30:34,400
every multiple times a day. 
But now with the foundation in 

638
00:30:34,400 --> 00:30:36,760
my mix, I I push that back a 
little bit later in the day. 

639
00:30:37,320 --> 00:30:38,720
Nice, nice. 
And how many, how many 

640
00:30:38,720 --> 00:30:40,760
milligrams or grams of creatine 
is in it? 

641
00:30:41,400 --> 00:30:44,040
5 grams, 5g and you're doing 1 
scoop of that a day. 

642
00:30:44,040 --> 00:30:47,000
Amount of hydrate and then 
there's 25 grams of vegan based 

643
00:30:47,000 --> 00:30:48,720
protein. 
Nice, Nice. 

644
00:30:48,760 --> 00:30:50,880
Yeah, No, super cool, man. 
Like I've got. 

645
00:30:50,880 --> 00:30:53,800
I don't do a whole lot of 
supplementation because like 

646
00:30:53,800 --> 00:30:56,800
with my natural bodybuilding 
sport, they're crazy strict 

647
00:30:56,800 --> 00:30:59,000
with, you know, banned 
substances and whatnot. 

648
00:30:59,000 --> 00:31:01,560
So like simply having third 
party testing that's legitimate 

649
00:31:01,560 --> 00:31:04,400
because you're using is it 
informed sport? 

650
00:31:04,640 --> 00:31:07,400
Sport, Yeah, yeah, we use 
informed sport and then we also 

651
00:31:07,400 --> 00:31:09,960
got an informed protein so. 
So there's lots of different 

652
00:31:10,400 --> 00:31:14,280
protein sources out there these 
days and a lot of not the best 

653
00:31:14,280 --> 00:31:16,600
stuff for you. 
And so Inform Sport also has 

654
00:31:16,600 --> 00:31:18,520
like another level of 
certification for just their 

655
00:31:18,520 --> 00:31:21,000
protein as well. 
So the foundation product, 

656
00:31:21,000 --> 00:31:24,320
because collagen is a protein as
well as our complete protein 

657
00:31:24,560 --> 00:31:27,240
have both informed sport, So it 
says for banned substance, but 

658
00:31:27,240 --> 00:31:30,080
then also informed protein. 
So it's making sure the protein 

659
00:31:30,080 --> 00:31:33,120
source and everything is is 
correct and the origin of that 

660
00:31:33,120 --> 00:31:35,560
is is safe. 
Very nice, very nice. 

661
00:31:36,280 --> 00:31:37,400
But what's the next thing on the
resume? 

662
00:31:37,400 --> 00:31:39,480
And Dan was telling me about 
some of the things that he 

663
00:31:39,640 --> 00:31:42,840
thinks is in the pipeline from a
production standpoint. 

664
00:31:42,840 --> 00:31:44,120
But let me get it from your 
side. 

665
00:31:44,280 --> 00:31:46,400
Yeah, Yeah. 
I'm for me personally, I'm 

666
00:31:46,400 --> 00:31:51,680
actually this weekend I'm flying
to LA and I'm with a group here 

667
00:31:51,680 --> 00:31:53,280
in Chicago. 
We're running from LA to Las 

668
00:31:53,280 --> 00:31:56,480
Vegas. 
So that's the the first thing. 

669
00:31:56,480 --> 00:32:00,600
But I'm excited because we are 
working on an Enron product and 

670
00:32:00,600 --> 00:32:04,240
I'm going to be taking it for 
our team to use during this 340 

671
00:32:04,240 --> 00:32:07,120
mile journey that we're going to
we're going to embark on this 

672
00:32:07,120 --> 00:32:10,400
weekend. 
So it's it's a pretty gnarly 

673
00:32:10,400 --> 00:32:11,680
race. 
It's called the speed project. 

674
00:32:11,680 --> 00:32:16,200
There is no, no dedicated route,
no rules. 

675
00:32:16,200 --> 00:32:20,880
You just can't go on the highway
any run from the Santa Monica 

676
00:32:20,880 --> 00:32:24,520
Pier to the LA or to the Las 
Vegas. 

677
00:32:24,920 --> 00:32:26,200
Now welcome to Las Vegas Sign 
and. 

678
00:32:26,400 --> 00:32:29,440
It's 340 miles 3. 140 miles. 
Are you doing that with them? 

679
00:32:29,640 --> 00:32:31,000
Yep, Yep. 
So I. 

680
00:32:31,200 --> 00:32:34,160
Like a relay kind of thing, like
everybody does a leg of it. 

681
00:32:34,320 --> 00:32:35,480
Yeah, it is. 
It is a relay. 

682
00:32:35,480 --> 00:32:38,840
I'll probably end up running 50 
or so miles over the course of 

683
00:32:38,840 --> 00:32:42,360
the, you know, day and a half, 
two days. 

684
00:32:42,840 --> 00:32:44,720
But you don't, you don't really 
sleep. 

685
00:32:44,960 --> 00:32:47,320
You know, you're in a van or a 
truck kind of following the 

686
00:32:47,320 --> 00:32:50,360
runners around. 
And so it's definitely a a test 

687
00:32:50,360 --> 00:32:52,640
of not only your endurance, but 
also your patients with your 

688
00:32:52,640 --> 00:32:55,240
teammates. 
And luckily we get we all get 

689
00:32:55,240 --> 00:32:57,200
along. 
I say that now. 

690
00:32:57,200 --> 00:33:00,280
We'll we'll find out on Sunday. 
How many of their? 

691
00:33:00,560 --> 00:33:01,800
How many of their? 
All your total. 

692
00:33:01,960 --> 00:33:04,160
There will be there will be 15 
of us on our team. 

693
00:33:04,880 --> 00:33:06,600
There are runners that do it 
themselves. 

694
00:33:06,600 --> 00:33:12,240
So the the solo runners kicked 
off today, which is insane. 340 

695
00:33:12,240 --> 00:33:14,920
miles. 
Straight up to 15, yeah, we do 

696
00:33:14,920 --> 00:33:17,160
15 because we like to enjoy 
ourselves and have a little bit 

697
00:33:17,160 --> 00:33:20,560
of fun as well, so. 
So can you give any any secrets 

698
00:33:20,560 --> 00:33:23,200
as to this in run formula or is 
it top secret for now? 

699
00:33:23,440 --> 00:33:26,880
It's not necessarily top secret.
We're, you know, having having 

700
00:33:26,880 --> 00:33:29,000
created a system of products 
around the run. 

701
00:33:29,040 --> 00:33:32,320
It's been nice to because a lot 
of these customers that are, 

702
00:33:32,320 --> 00:33:35,280
that are, you know, very loyal 
to to run away now, which is 

703
00:33:35,280 --> 00:33:38,240
amazing to see that they're, 
they're using US daily. 

704
00:33:38,240 --> 00:33:41,160
And then they're, you're using 
our extra mile before they go to

705
00:33:41,160 --> 00:33:44,560
the gym or before track session.
They're using our protein after 

706
00:33:44,560 --> 00:33:47,040
for recovery or for like a, a 
midday snack. 

707
00:33:47,560 --> 00:33:49,760
And they're like, yeah, but I 
still have to go to another 

708
00:33:49,760 --> 00:33:52,560
brand to, you know, have my in 
run nutrition. 

709
00:33:53,320 --> 00:33:56,960
And then me personally, I, you 
know, I, I've tried tons and 

710
00:33:56,960 --> 00:34:00,920
tons of different carb products 
and I've still bonked on some of

711
00:34:00,920 --> 00:34:02,320
the races. 
And so I need to make sure I 

712
00:34:02,320 --> 00:34:04,480
have my carbs, but also my 
electrolytes. 

713
00:34:04,480 --> 00:34:08,480
And so we'll look at, you know, 
making sure we have a nice kind 

714
00:34:08,480 --> 00:34:11,920
of synergistic blend of your, 
your carbs and electrolytes for 

715
00:34:11,920 --> 00:34:14,239
sodium to make sure that we're, 
we're pushing through for the 

716
00:34:14,239 --> 00:34:17,760
run. 
Do you have like a like with 

717
00:34:17,760 --> 00:34:20,040
running, do you notice like a 
certain sweet spot with your 

718
00:34:20,040 --> 00:34:23,080
ratio of electrolytes sodium to 
potassium, like you notice this 

719
00:34:23,320 --> 00:34:25,480
a sweet spot there? 
It's, it's one of those things 

720
00:34:25,480 --> 00:34:29,120
that every, every run is a 
little different depending on, 

721
00:34:29,520 --> 00:34:33,840
on the weather, depending on 
what I ate the day before, you 

722
00:34:33,840 --> 00:34:36,719
know, my prep work and stuff. 
And that's where a lot of people

723
00:34:36,719 --> 00:34:39,840
think that's they can just try 
something on race day and you 

724
00:34:39,840 --> 00:34:41,000
got to practice with stuff, 
right? 

725
00:34:41,000 --> 00:34:43,239
You got to, you got to try it 
multiple times. 

726
00:34:43,719 --> 00:34:46,639
That's the crazy thing about 
running like a marathon as an 

727
00:34:46,639 --> 00:34:51,719
example, you very few people run
beyond the 20 miles, you know, 

728
00:34:51,719 --> 00:34:53,960
when you're training. 
And so anything between and it's

729
00:34:53,960 --> 00:34:57,800
still 6 miles between, you know,
maybe your longest training run 

730
00:34:58,200 --> 00:35:00,080
and what you need to do on race 
day. 

731
00:35:00,080 --> 00:35:03,760
And so you know, you're, you're 
learning on your actual race, 

732
00:35:04,160 --> 00:35:07,120
how your body reacts in those 
last last few minutes. 

733
00:35:07,120 --> 00:35:10,960
There are very few sports where 
you kind of never have done that

734
00:35:10,960 --> 00:35:13,640
or, or haven't tried something 
or, you know, haven't figured it

735
00:35:13,640 --> 00:35:16,400
out exactly. 
So it's it's trial and error. 

736
00:35:16,400 --> 00:35:20,080
But for me, I've, I've been 
using some Marten gels actually,

737
00:35:20,680 --> 00:35:24,960
which is the gel one 60s. 
And then I've just the last 

738
00:35:24,960 --> 00:35:27,560
couple months just been really 
using the runway stuff. 

739
00:35:27,920 --> 00:35:32,040
We had some prototypes of it 
earlier and definitely, you 

740
00:35:32,040 --> 00:35:33,960
know, I was like, oh, we need 
some more sodium than this. 

741
00:35:33,960 --> 00:35:35,520
And so we upped the sodium a 
little bit. 

742
00:35:36,280 --> 00:35:39,080
But yeah, it's one of those 
things you got to every, every 

743
00:35:39,080 --> 00:35:41,600
runs different and every 
person's unique. 

744
00:35:41,600 --> 00:35:43,680
And that's where I think when it
comes to like the actual race, 

745
00:35:43,680 --> 00:35:46,240
it's important to look at what 
the weather is going to be like.

746
00:35:46,240 --> 00:35:48,360
If it's really hot out, you 
might have to back your pace 

747
00:35:48,360 --> 00:35:50,600
down a little bit and make sure 
you're increasing your 

748
00:35:50,600 --> 00:35:54,080
electrolytes, your salt tabs. 
If it's going to be chilly and 

749
00:35:54,080 --> 00:35:57,880
windy or hilly, you know, like 
every, everything, you got to 

750
00:35:57,880 --> 00:36:01,320
kind of take it into the 
equation and then see what you 

751
00:36:01,320 --> 00:36:02,760
want to do for your race day 
plan. 

752
00:36:03,240 --> 00:36:06,520
And how many how many grams of 
carbs are in in the in run 

753
00:36:06,520 --> 00:36:09,640
product? 
We'll have 30. 30 So are you 

754
00:36:09,640 --> 00:36:12,440
doing that like I mean, 
obviously it depends on the run,

755
00:36:12,440 --> 00:36:17,720
but generally are you doing like
one of those every hour or is it

756
00:36:17,720 --> 00:36:20,920
like a general protocol? 
Yeah, I initially I think we 

757
00:36:20,920 --> 00:36:23,520
were, we were thinking every 90 
minutes right here about for an 

758
00:36:23,520 --> 00:36:26,560
hour, hour, hour and a half of 
of fuel. 

759
00:36:26,880 --> 00:36:28,320
I'm a little bit bigger of a 
runner. 

760
00:36:28,360 --> 00:36:30,760
So I just assume that I'm 
actually going to be using a 

761
00:36:30,760 --> 00:36:33,800
little bit more than that. 
So I think it for me what how I 

762
00:36:33,800 --> 00:36:36,160
was practicing with it or 
fueling with it on some of my 

763
00:36:36,160 --> 00:36:40,920
runs was every, every hour I had
two bottles that I took, which 

764
00:36:40,920 --> 00:36:43,160
is, which is great because it is
a, you know, powder that will 

765
00:36:43,160 --> 00:36:46,760
mix it up in water. 
But but yeah, it's again, one of

766
00:36:46,760 --> 00:36:50,920
those things if it's really hot 
out and if I'm going too slow 

767
00:36:50,920 --> 00:36:53,400
and more time on my feet and I'm
struggling a little bit, then I 

768
00:36:53,520 --> 00:36:56,280
need to make sure I get some 
additional carbs and dishes, 

769
00:36:56,280 --> 00:37:00,360
sodium to make sure I'm not 
going to hit the wall. 

770
00:37:00,760 --> 00:37:03,320
You got any runners on your team
of that 15 they're doing like 

771
00:37:03,320 --> 00:37:08,080
keto, low carb? 
Not, not on our team. 

772
00:37:08,080 --> 00:37:12,320
I, I've, I've run into a handful
that, you know, lots of people 

773
00:37:12,320 --> 00:37:15,320
have different diets and it's 
interesting seeing the way 

774
00:37:15,320 --> 00:37:18,920
certain diets do affect the body
and, or how they're going 

775
00:37:18,920 --> 00:37:21,600
through their long runs. 
You know, I've got a friend that

776
00:37:21,600 --> 00:37:28,960
she would just devour steaks and
primarily had a steak diet and 

777
00:37:28,960 --> 00:37:31,280
was one of the world's, you 
know, best female runners, which

778
00:37:31,280 --> 00:37:32,600
is great. 
And then you've got other people

779
00:37:32,600 --> 00:37:35,640
that, that don't eat meat at 
all. 

780
00:37:35,640 --> 00:37:38,840
And you know, that's why our 
complete protein is perfect for 

781
00:37:38,840 --> 00:37:40,600
them because it's a vegan based 
protein and everything. 

782
00:37:40,600 --> 00:37:43,640
But you do have to find out 
what's right for your body and 

783
00:37:43,640 --> 00:37:45,800
how to how do you push through? 
If you're going to, you know, 

784
00:37:45,800 --> 00:37:48,360
try to push yourself to the 
extreme on some of these races, 

785
00:37:48,880 --> 00:37:51,080
got to make sure you're you're 
supplementing in the right way. 

786
00:37:51,720 --> 00:37:55,280
Yeah, it's interesting. 
Like I didn't really run, like 

787
00:37:55,280 --> 00:37:59,760
I've never really run distances 
in which fueling became an H 

788
00:37:59,760 --> 00:38:02,600
that when I read that marathon, 
I did that totally fasted and 

789
00:38:02,600 --> 00:38:05,920
then like 50 mile, you know, 
stuff but not running. 

790
00:38:06,080 --> 00:38:08,160
And I would always do that in a 
ketogenic state. 

791
00:38:09,440 --> 00:38:12,280
But I would think if like a lot 
of these people that are carbon 

792
00:38:12,280 --> 00:38:14,600
up having like pasta and stuff 
before run, like I would just 

793
00:38:14,600 --> 00:38:16,360
imagine that would totally wreck
my gut. 

794
00:38:16,360 --> 00:38:17,920
But I guess everybody's 
different. 

795
00:38:17,920 --> 00:38:20,080
I don't know. 
Yeah, that's what's crazy about,

796
00:38:20,080 --> 00:38:23,040
you know, I'd mentioned earlier 
about like nothing new on race 

797
00:38:23,040 --> 00:38:24,720
day. 
And I think a lot of people get 

798
00:38:24,720 --> 00:38:27,160
in that mindset of all I got a 
carb load and it's like he 

799
00:38:27,160 --> 00:38:30,360
didn't do that in any of your 
long runs and you didn't try 

800
00:38:30,360 --> 00:38:32,240
that. 
And then you travel, which adds 

801
00:38:32,240 --> 00:38:35,080
complexities to your diet if 
you're traveling for a race or 

802
00:38:35,080 --> 00:38:37,320
something. 
And then you just think I need 

803
00:38:37,320 --> 00:38:40,720
to eat, you know, 2 lbs of 
spaghetti or, you know, just 

804
00:38:40,840 --> 00:38:44,680
get, get the meatballs and pasta
and where that might be 

805
00:38:44,680 --> 00:38:46,360
something that you didn't 
normally do. 

806
00:38:46,360 --> 00:38:48,680
And all of a sudden the next day
you wonder why you have, you 

807
00:38:48,680 --> 00:38:52,080
know, some stomach issues. 
I, I've been guilty of that and 

808
00:38:52,080 --> 00:38:55,160
have learned from that the hard 
way as, as a lot of other 

809
00:38:55,160 --> 00:38:57,280
runners too. 
But yeah, definitely one of 

810
00:38:57,280 --> 00:38:58,360
those things. 
There's like nothing new. 

811
00:38:58,560 --> 00:39:01,240
Nothing new on race day. 
Yeah, crazy man. 

812
00:39:02,240 --> 00:39:04,520
Going back to the like the, the 
parenting in the business and 

813
00:39:04,520 --> 00:39:08,400
just the jug that I know from a 
lifestyle standpoint, like what 

814
00:39:08,400 --> 00:39:10,840
do you, what do you all, what do
you think kind of long term? 

815
00:39:10,840 --> 00:39:12,720
Like is this going to be 
something that you just continue

816
00:39:12,720 --> 00:39:16,720
to pour into and build the point
where your daughter would take 

817
00:39:16,720 --> 00:39:18,560
in take a part of it at some 
point? 

818
00:39:18,560 --> 00:39:22,080
Or is it going to kind of more 
like vital proteins, exit 

819
00:39:22,080 --> 00:39:23,840
strategy or what are you 
thinking personally at this 

820
00:39:23,840 --> 00:39:25,760
stage in the game? 
Yeah, it's interesting. 

821
00:39:25,760 --> 00:39:27,680
I mean, right now it's it's 
sweat equity, right. 

822
00:39:27,680 --> 00:39:35,040
I am blessed to be in this 
position where we have a brand 

823
00:39:35,280 --> 00:39:37,720
that we've launched that 
connects with so many people and

824
00:39:37,720 --> 00:39:40,560
I, you know, when some of the 
days get, get long and tough, 

825
00:39:40,960 --> 00:39:43,360
you know, even with Dan, 
sometimes we're like, hey, we're

826
00:39:43,360 --> 00:39:45,560
doing this to make sure that 
other people have better 

827
00:39:45,560 --> 00:39:47,520
options. 
So that way they can continue to

828
00:39:47,520 --> 00:39:52,440
like run, move, live for as long
as possible and, and enjoy the 

829
00:39:52,440 --> 00:39:55,320
things they love to do. 
So that's kind of what has been 

830
00:39:55,640 --> 00:39:58,080
the driving force behind, you 
know, all the things we're 

831
00:39:58,080 --> 00:40:00,040
doing. 
But yeah, I think it would be 

832
00:40:00,040 --> 00:40:02,640
amazing if there could be some 
type of thing where we build it 

833
00:40:02,640 --> 00:40:07,000
up and then it becomes 
self-sufficient and or we maybe 

834
00:40:07,000 --> 00:40:10,360
keep a foot in the door or 
there's a full accident, who 

835
00:40:10,360 --> 00:40:11,640
knows. 
You know, lots of different 

836
00:40:11,640 --> 00:40:15,000
things can happen. 
It's interesting time we're now 

837
00:40:15,000 --> 00:40:19,080
with, you know, a slow down. 
I think of a lot of the M&A 

838
00:40:19,080 --> 00:40:22,360
activity that happened is have 
been happening and obviously the

839
00:40:22,360 --> 00:40:25,600
economy. 
Never know what's what the next 

840
00:40:25,600 --> 00:40:28,480
day is going to bring, but yeah.
And then in the in the short 

841
00:40:28,480 --> 00:40:30,320
term though, we're building a 
brand out. 

842
00:40:30,320 --> 00:40:34,200
We're connecting with as many 
people as we can who we know 

843
00:40:34,800 --> 00:40:37,400
will will benefit from our 
products and you know, from 

844
00:40:37,400 --> 00:40:41,000
connecting with our brand. 
That's really the driving force 

845
00:40:41,320 --> 00:40:43,960
behind what, you know, what 
we're doing, which is is great. 

846
00:40:43,960 --> 00:40:45,160
And that, that's what keeps me 
going. 

847
00:40:45,640 --> 00:40:46,840
Yeah, it's, it's kind of crazy, 
man. 

848
00:40:46,840 --> 00:40:50,400
Like there's no set path and 
entrepreneurship, there's no, 

849
00:40:51,160 --> 00:40:54,120
you know, known fact when you 
wake up that day. 

850
00:40:54,120 --> 00:40:57,120
But it's like a lot of like a 
lot of people find that to be 

851
00:40:57,120 --> 00:41:00,080
fearful, like they're scared of 
that, not having that consistent

852
00:41:00,080 --> 00:41:02,120
routine. 
But at the end of the day, I 

853
00:41:02,120 --> 00:41:06,240
feel like that's that's more job
secure, like being the founder, 

854
00:41:06,240 --> 00:41:09,200
being the CEO, being the owner, 
being the creative thinker. 

855
00:41:09,640 --> 00:41:12,520
Like that to me is more 
reassuring than working for the 

856
00:41:12,520 --> 00:41:15,720
man and not knowing you know 
what your outcome will be like 

857
00:41:15,720 --> 00:41:18,760
if you're if you are reaping 
what you sow and you're doing it

858
00:41:18,760 --> 00:41:20,560
for the right reason, that 
excites you every single day. 

859
00:41:20,560 --> 00:41:23,120
Like, you know, who can ask for 
a better gig than that, you 

860
00:41:23,120 --> 00:41:24,520
know? 
Absolutely. 

861
00:41:24,760 --> 00:41:26,640
And I've learned so much in the 
last two years. 

862
00:41:27,120 --> 00:41:29,480
If if I went back to any of my 
other jobs, knowing what I know 

863
00:41:29,480 --> 00:41:34,040
now and re approaching old 
situations that you know, could 

864
00:41:34,040 --> 00:41:36,040
have been thought through a 
little differently. 

865
00:41:36,440 --> 00:41:38,480
I mean, I would, I would 
completely change out my 

866
00:41:38,480 --> 00:41:40,880
approach on a lot of things. 
Just just having like pushed 

867
00:41:40,880 --> 00:41:44,520
through the last year and a 
half, two years of, of not 

868
00:41:44,520 --> 00:41:48,200
really having the the playbook 
right and kind of creating it as

869
00:41:48,200 --> 00:41:51,840
we're going. 
But yeah, to your point on every

870
00:41:51,840 --> 00:41:54,640
day is every day is different. 
You know, I feel like, I feel 

871
00:41:54,640 --> 00:41:57,400
like each week, you know, even 
today, right, it's Monday. 

872
00:41:58,040 --> 00:42:00,640
And I was like, OK, I think I 
know what I have set up for the 

873
00:42:00,640 --> 00:42:03,600
week, you know, but it's only 
probably 30% of the week is 

874
00:42:03,600 --> 00:42:05,680
known. 
And so much stuff happens 

875
00:42:05,680 --> 00:42:09,560
throughout each day and each 
week that really fills it up and

876
00:42:09,760 --> 00:42:11,760
unlocks really cool 
opportunities as the week 

877
00:42:11,760 --> 00:42:13,440
continues. 
And it's, it's been like that 

878
00:42:13,440 --> 00:42:17,840
ever since day one, whether it's
people hearing about the brand 

879
00:42:17,840 --> 00:42:20,600
and kind of Dming us and all of 
a sudden that opens up a cool 

880
00:42:20,600 --> 00:42:23,840
work stream and, and new 
potential partnership, or it's, 

881
00:42:24,440 --> 00:42:27,600
you know, Olympians that I get 
a, a text message saying, Hey, 

882
00:42:27,600 --> 00:42:29,760
did you know? 
So and so just buys collagen at 

883
00:42:29,760 --> 00:42:31,480
the grocery store. 
Maybe you should send them some.

884
00:42:31,480 --> 00:42:35,480
And now they use our product up 
to their lead up to Boston 

885
00:42:35,480 --> 00:42:39,000
Marathon, which is kind of cool.
And, and they, they used our our

886
00:42:39,000 --> 00:42:40,680
products leading into Paris as 
well. 

887
00:42:40,680 --> 00:42:43,160
So it's kind of fun to see all 
these different things happen 

888
00:42:43,160 --> 00:42:46,440
and it's just they just continue
to manifest, which is which is 

889
00:42:46,440 --> 00:42:48,800
amazing. 
But yeah, everyday, everyday is 

890
00:42:48,800 --> 00:42:50,680
different. 
And there's any entrepreneurs 

891
00:42:50,680 --> 00:42:54,760
out there like definitely lean 
in and try some things. 

892
00:42:54,760 --> 00:42:58,120
There's no, there's no harm in 
taking a risk and learning from 

893
00:42:58,120 --> 00:42:59,120
it at the end of the day. 
Well. 

894
00:43:00,080 --> 00:43:02,560
You start to see opportunities 
that you never would have seen 

895
00:43:02,640 --> 00:43:04,120
had you not taken that risk to 
begin with. 

896
00:43:04,120 --> 00:43:07,920
Like when you have a safety net,
it's really hard to think as 

897
00:43:07,920 --> 00:43:10,280
creatively. 
Whereas when you like when your 

898
00:43:10,280 --> 00:43:12,960
backs against the wall, when you
are the, you know, when, when 

899
00:43:12,960 --> 00:43:15,800
the chip falls with where they 
may with you, it's like you 

900
00:43:15,800 --> 00:43:17,000
start getting real creative, 
man. 

901
00:43:17,000 --> 00:43:19,280
You start seeing opportunities 
that you never would have 

902
00:43:19,440 --> 00:43:21,200
elsewhere. 
And I feel like that's just 

903
00:43:21,200 --> 00:43:24,000
exciting in and of itself. 
I mean, the DM's, like every 

904
00:43:24,000 --> 00:43:25,400
DM's, a new opportunity, you 
know? 

905
00:43:26,000 --> 00:43:26,800
Absolutely. 
Yeah. 

906
00:43:27,080 --> 00:43:30,360
In, in, you know, some people 
say, oh, it's, it's luck, right?

907
00:43:30,360 --> 00:43:32,920
Or, and I, I just think it's 
consistency. 

908
00:43:32,920 --> 00:43:36,120
It's like consistently showing 
up and, and being present. 

909
00:43:36,200 --> 00:43:38,400
And then all of a sudden to your
point, some of those 

910
00:43:38,720 --> 00:43:42,320
opportunities just they, they 
feel like they fell in your lap,

911
00:43:42,680 --> 00:43:45,920
but they were, they were 
engineered that way because of 

912
00:43:45,920 --> 00:43:49,520
the consistency and because of 
kind of the, the determination 

913
00:43:49,520 --> 00:43:51,560
and pushing through. 
That's why they happen more 

914
00:43:51,560 --> 00:43:53,680
frequently. 
At least that's my belief as 

915
00:43:53,680 --> 00:43:55,960
well. 
Yeah, I mean, I feel like like 

916
00:43:56,400 --> 00:43:59,560
luck gets sewn around a lot. 
And Dan was saying on the 

917
00:43:59,560 --> 00:44:02,600
podcast that like, he feels like
it was a certain degree of luck,

918
00:44:03,040 --> 00:44:04,560
but I don't really think it's 
ever luck, man. 

919
00:44:04,560 --> 00:44:08,480
Like, like the fact that you and
what what was the the owner of 

920
00:44:08,480 --> 00:44:12,920
Vital? 
Yeah, him and Dan all coalescing

921
00:44:12,920 --> 00:44:15,200
at the same time. 
Like, that could seem very lucky

922
00:44:15,200 --> 00:44:17,680
from the outside perspective, 
but like, none of that would 

923
00:44:17,680 --> 00:44:20,840
have been possible had you all 
not fostered relationships with 

924
00:44:20,840 --> 00:44:22,880
one another while you were 
working there and putting in the

925
00:44:22,880 --> 00:44:27,280
hours and just showing up. 
And I feel like that paved the 

926
00:44:27,280 --> 00:44:30,400
way for y'all to have in the 
back of y'all minds, y'all's 

927
00:44:30,400 --> 00:44:32,840
mind that y'all would work well 
together on this new venture to 

928
00:44:32,840 --> 00:44:34,080
begin with. 
You know, it's like, I don't 

929
00:44:34,080 --> 00:44:36,320
think any of its luck 
necessarily. 

930
00:44:36,320 --> 00:44:39,520
It's just like putting in the 
work, showing up, putting forth 

931
00:44:39,520 --> 00:44:41,920
effort, you know, effort. 
Effort is what luck is. 

932
00:44:42,240 --> 00:44:44,720
Yeah, yeah. 
And definitely timing plays into

933
00:44:44,720 --> 00:44:46,280
it too. 
You know, like they could have 

934
00:44:46,280 --> 00:44:49,280
had that same situation, but if 
it was 2 years prior, probably 

935
00:44:49,280 --> 00:44:51,320
wouldn't have, wouldn't have 
turned out to where we are now. 

936
00:44:51,320 --> 00:44:55,200
So, you know, maybe it's about 
the timing more so than the luck

937
00:44:55,560 --> 00:44:58,480
for for certain things as well. 
Yeah, 100%, man. 

938
00:44:58,480 --> 00:45:00,320
Well, I think it's super cool 
what you're doing, man. 

939
00:45:00,320 --> 00:45:04,400
Like I, I love the branding, I 
love the website design, the, 

940
00:45:04,480 --> 00:45:05,960
the product. 
I mean, you'll, I think you'll 

941
00:45:05,960 --> 00:45:07,360
ship me some. 
I'm going to try that as soon as

942
00:45:07,360 --> 00:45:09,560
it gets here. 
But yeah, I think it's just 

943
00:45:09,560 --> 00:45:10,840
super cool, man. 
There's so many supplement 

944
00:45:10,840 --> 00:45:14,240
companies out there, so ones 
that are doing it right, putting

945
00:45:14,240 --> 00:45:17,240
forth the quality first mindset,
boots on the ground, meeting 

946
00:45:17,240 --> 00:45:20,000
people that are actually in the 
sports, in the trenches, trying 

947
00:45:20,000 --> 00:45:22,720
to cater to them and their needs
like that speaks volumes. 

948
00:45:23,000 --> 00:45:25,600
So I'm, I'm super impressed by 
what you get going and I'm 

949
00:45:25,600 --> 00:45:27,440
excited for the future, ma'am. 
Awesome. 

950
00:45:27,480 --> 00:45:29,800
Yeah, yeah. 
And if we give the products a 

951
00:45:29,800 --> 00:45:31,400
try, we'd love to hear your 
feedback too. 

952
00:45:31,400 --> 00:45:33,480
Like I said, we, we take 
feedback from the field and we 

953
00:45:33,640 --> 00:45:36,760
anybody that that we connect 
with, we love to hear what they 

954
00:45:36,760 --> 00:45:38,800
like or don't like even on the 
products. 

955
00:45:39,080 --> 00:45:41,880
Yeah, well, I'm, I'm gonna ramp 
up my running game for sure 

956
00:45:41,880 --> 00:45:44,160
'cause I do a lot of like, as 
hunting season gets closer, I 

957
00:45:44,160 --> 00:45:46,520
start doing a lot more running 
because I'll do like trail runs 

958
00:45:46,520 --> 00:45:47,960
to get ready for hiking in the 
mountains. 

959
00:45:48,360 --> 00:45:51,720
So I'll probably start ramping 
that up in the next little bit. 

960
00:45:51,720 --> 00:45:53,000
Now the weather's getting nice 
as well. 

961
00:45:53,000 --> 00:45:56,520
I got this super slick trail run
not far from me here, So I'm 

962
00:45:56,520 --> 00:45:58,640
gonna start running that 
multiple times a week. 

963
00:45:58,640 --> 00:46:01,200
And I'll put your your products 
to test for sure, man. 

964
00:46:01,240 --> 00:46:02,920
Yeah, yeah. 
We'll have to get you our extra 

965
00:46:02,920 --> 00:46:03,840
mile. 
So that's that. 

966
00:46:03,840 --> 00:46:06,080
It's a stimulant free like pre 
workout. 

967
00:46:06,080 --> 00:46:09,520
So caffeine free pre workout 
that'll like kind of get you get

968
00:46:09,520 --> 00:46:11,960
you focused and and get you 
ready to roll for that trail 

969
00:46:11,960 --> 00:46:13,360
run. 
Yeah, that'd be good. 

970
00:46:13,360 --> 00:46:15,440
Because I I try to keep my 
caffeine limited to that 

971
00:46:15,440 --> 00:46:17,520
espresso in the morning that we 
were talking about and then not 

972
00:46:17,520 --> 00:46:19,600
have any other stimulants 
throughout the day. 

973
00:46:19,680 --> 00:46:21,120
That be definitely the route 
that I would take. 

974
00:46:21,440 --> 00:46:23,800
Yeah, that's definitely why we, 
we actually made that one is 

975
00:46:23,800 --> 00:46:25,720
because, you know, when we 
pulled all these athletes in 

976
00:46:25,720 --> 00:46:28,000
these runners, they said don't 
mess with my caffeine, don't 

977
00:46:28,000 --> 00:46:31,200
mess with my coffee. 
That's my ritual, you know, 

978
00:46:31,200 --> 00:46:33,720
routine in the morning. 
And so we said, okay, well, we 

979
00:46:33,720 --> 00:46:37,200
don't want to have them not have
their espresso in the morning, 

980
00:46:37,200 --> 00:46:38,680
so let's make a product without 
it. 

981
00:46:38,680 --> 00:46:41,840
And then also the benefit of not
like negatively affecting your, 

982
00:46:41,840 --> 00:46:44,440
your heart rate while you're 
getting ready to do an endurance

983
00:46:44,440 --> 00:46:46,440
activity. 
So yeah, definitely give it a 

984
00:46:46,440 --> 00:46:48,440
try. 
It's amazing. 100% ma'am, but 

985
00:46:49,040 --> 00:46:51,760
where do people go to find out 
more about the the brand runway,

986
00:46:51,760 --> 00:46:53,480
dive deeper into your world, all
that good stuff. 

987
00:46:53,520 --> 00:46:56,680
Yeah, Runaway dot life is pretty
much all of our all of our 

988
00:46:56,680 --> 00:47:01,040
socials as well as our website 
and our our YouTube as well. 

989
00:47:01,040 --> 00:47:03,800
So getting ready to get some 
things cranking on YouTube. 

990
00:47:04,800 --> 00:47:07,640
We've got our Instagram rolling 
and then yeah, Runaway dot Life 

991
00:47:07,680 --> 00:47:10,280
is our website. 
We're also available on Amazon 

992
00:47:10,760 --> 00:47:13,360
and in a handful of running 
specialist shops. 

993
00:47:13,920 --> 00:47:15,480
Awesome, awesome. 
And you're doing events. 

994
00:47:15,680 --> 00:47:18,320
Is there like a list on your 
website of all the events that 

995
00:47:18,320 --> 00:47:20,880
you are going to physically? 
We don't have a list up there 

996
00:47:20,880 --> 00:47:22,760
yet. 
We we do need to put that on 

997
00:47:22,760 --> 00:47:24,920
there because we do get asked 
quite a bit, hey, where are we 

998
00:47:24,920 --> 00:47:27,840
going to be? 
But we've got, we'll be at 

999
00:47:28,360 --> 00:47:33,080
Rock'n'roll Nashville Marathon, 
Half Marathon later I'll be a 

1000
00:47:33,080 --> 00:47:35,000
Boston Marathon. 
I got I'm running that next 

1001
00:47:35,000 --> 00:47:38,200
month. 
And then coming going in the 

1002
00:47:38,200 --> 00:47:40,360
summer, we're going to be a lots
of different races and 

1003
00:47:40,360 --> 00:47:43,640
festivals, a handful of Iron 
Man, lots of different ones. 

1004
00:47:44,120 --> 00:47:46,120
Awesome, man. 
Well, best look at Boston too. 

1005
00:47:46,120 --> 00:47:48,080
Man, that's gonna be awesome. 
Yeah, I'm, I'm excited. 

1006
00:47:48,080 --> 00:47:49,880
It's my first one. 
I qualified last year in 

1007
00:47:49,880 --> 00:47:53,080
Chicago. 
So this will be, you know, kind 

1008
00:47:53,080 --> 00:47:56,000
of punching, checking that one 
off and and punching my ticket 

1009
00:47:56,000 --> 00:47:58,360
to Boston. 
You have a time in your mind 

1010
00:47:58,360 --> 00:47:59,760
that you're shooting for 
personally. 

1011
00:48:01,000 --> 00:48:03,480
Not really like I, you know, I, 
I want to enjoy it. 

1012
00:48:03,800 --> 00:48:06,200
Part of me wants to like race 
and stuff, but I, I tend to go 

1013
00:48:06,200 --> 00:48:08,520
out too fast. 
And with Boston, it's, you know,

1014
00:48:08,520 --> 00:48:11,640
that's where the downhills are 
and then you hit the uphill, you

1015
00:48:11,640 --> 00:48:13,280
know, a little after halfway 
through. 

1016
00:48:13,760 --> 00:48:17,480
I, I'm just going to go enjoy 
it, see how my body feels, what 

1017
00:48:17,480 --> 00:48:19,880
the weather's like, just start, 
just start rolling. 

1018
00:48:19,880 --> 00:48:22,760
If I'm feeling good, you know, 
at 20, I'll, I'll try to pick it

1019
00:48:22,760 --> 00:48:25,960
up through the hills. 
You know, I ran just under 3 

1020
00:48:25,960 --> 00:48:30,120
hours in Chicago last year, so 
anything within 10 minutes of 

1021
00:48:30,120 --> 00:48:32,520
that I'd be happy with. 
Awesome man. 

1022
00:48:32,680 --> 00:48:33,720
Yeah. 
We'll keep you posted on that 

1023
00:48:33,720 --> 00:48:34,720
for sure. 
Man, that's exciting. 

1024
00:48:35,240 --> 00:48:37,040
Will do all. 
Right, Cameron? 

1025
00:48:37,040 --> 00:48:37,960
Well, pleasure as always, 
brother. 

1026
00:48:37,960 --> 00:48:40,200
Appreciate you appreciate 
meeting Dan the other day as 

1027
00:48:40,200 --> 00:48:41,440
well. 
Just love what you do with the 

1028
00:48:41,440 --> 00:48:43,880
company and keep doing what 
you're doing man. 

1029
00:48:44,120 --> 00:48:45,560
Thanks so much for having us. 
Yeah. 

1030
00:48:46,000 --> 00:48:46,840
You bet. 
See you, brother. 

1031
00:48:47,080 --> 00:48:47,720
All right, see you later.