1 00:00:00,000 --> 00:00:02,400 Well, hello ladies and gents Robert Sykes keto Savage, not 2 00:00:02,400 --> 00:00:03,800 commented, ever get special guest. 3 00:00:03,800 --> 00:00:06,800 Will Harris on the podcast. Will Harris is The Man Behind 4 00:00:06,800 --> 00:00:09,500 White Oak pastures. He's been there for quite some 5 00:00:09,500 --> 00:00:11,600 time, his great grandfather started it. 6 00:00:11,800 --> 00:00:14,900 His grandfather, his father now him and now he's got his kids, 7 00:00:15,000 --> 00:00:17,100 running it as well. And I wanted to kind of just 8 00:00:17,100 --> 00:00:20,100 pick his brain about the origin story of white oak pastures. 9 00:00:20,100 --> 00:00:23,200 What makes it different from other cattle operations we 10 00:00:23,200 --> 00:00:25,500 wanted to dive into a regenerative agriculture. 11 00:00:25,700 --> 00:00:29,100 And what that entails we talked about greenwashing, we talked 12 00:00:29,100 --> 00:00:33,600 about how to Change the way. Honestly, the food system is run 13 00:00:33,600 --> 00:00:37,200 and how to do so by voting with your dollar and purchasing food, 14 00:00:37,200 --> 00:00:41,800 that, you know, is, you know, produced and they Humane proper 15 00:00:41,800 --> 00:00:44,300 manner that actually bodes. Well for the quality of life of 16 00:00:44,300 --> 00:00:47,500 the animal, the nutritional quality of the food and just 17 00:00:47,500 --> 00:00:50,300 makes it positive impact. So I thoroughly thoroughly 18 00:00:50,300 --> 00:00:53,300 enjoyed the conversation. I've got upmost respect for mr. 19 00:00:53,300 --> 00:00:55,400 Harris, I've got no doubt that you will take something from 20 00:00:55,400 --> 00:00:57,300 this. So without further Ado, sit 21 00:00:57,300 --> 00:00:59,600 back, relax. Enjoy conversation with Will 22 00:01:00,000 --> 00:01:11,200 Eros. We are live. 23 00:01:11,200 --> 00:01:12,400 Will Harris. How are you sir? 24 00:01:13,100 --> 00:01:14,600 I'm good. Robert, how are you today? 25 00:01:14,800 --> 00:01:16,300 I'm doing wonderfully. Well, myself. 26 00:01:16,300 --> 00:01:19,300 I must say, I enjoyed your podcast on Joe Rogan's 27 00:01:19,300 --> 00:01:20,700 immensely. I don't typically listen to 28 00:01:20,700 --> 00:01:23,500 other people's podcast before, bring them on my show, but that 29 00:01:23,500 --> 00:01:27,600 was a great conversation. Well I really feel privileged to 30 00:01:27,600 --> 00:01:32,600 be able to be on that show and you lose you when your Pulpit is 31 00:01:33,100 --> 00:01:38,400 Bluffton Georgia with a hood and 12 people the ability of the 32 00:01:38,400 --> 00:01:41,900 opportunity you'd speak to a large number of folks on 33 00:01:41,900 --> 00:01:44,500 something you're passionate about and very welcome. 34 00:01:44,800 --> 00:01:48,100 I'm grateful for that when you're what you're doing at the 35 00:01:48,100 --> 00:01:50,500 White Oak pastures. I mean my audience the keto 36 00:01:50,500 --> 00:01:53,600 space, the carnivore space. Those that eat a ton of beef and 37 00:01:53,600 --> 00:01:57,400 place an emphasis on, you know, Grass-fed grass-finished quality 38 00:01:57,400 --> 00:01:59,800 nutrition. Like you're very well-known in 39 00:01:59,800 --> 00:02:05,300 my Sphere, for sure. Well and I you know I'm I've 40 00:02:05,300 --> 00:02:08,900 been in this space longer than most, you know I started moving 41 00:02:08,900 --> 00:02:11,200 away. I was very industrial Cattlemen 42 00:02:11,800 --> 00:02:14,900 for the first half of my life and I started moving away from 43 00:02:14,900 --> 00:02:17,500 it in the mid-90s. And then moving away from it. 44 00:02:17,500 --> 00:02:20,600 Ever since I guess that didn't necessarily mean, we're better 45 00:02:20,600 --> 00:02:23,400 at it than the others as we've been doing it longer than the 46 00:02:23,400 --> 00:02:25,100 others. Well, I feel like experience 47 00:02:25,100 --> 00:02:27,200 definitely carries quite a bit of weight, so it's got to stand 48 00:02:27,200 --> 00:02:32,500 for something. Well, I'm not sure that I'm not 49 00:02:32,500 --> 00:02:34,900 going to, I'm shifting but just in general, you know, we I feel 50 00:02:34,900 --> 00:02:39,700 like today we worship at the altar of reductionist Science 51 00:02:40,500 --> 00:02:44,700 and we've done that at the expense of experiential wisdom 52 00:02:46,700 --> 00:02:50,000 time. When most of the, the stools 53 00:02:50,000 --> 00:02:54,200 lations the world, cultures of the world value, the 54 00:02:54,200 --> 00:03:00,700 experiential wisdom of their elders. and today, if you are a 55 00:03:01,300 --> 00:03:10,500 28 year old PhD researcher, That trumps just about anything. 56 00:03:10,500 --> 00:03:16,400 Anybody else has got to see we siloed this knowledge, you know 57 00:03:16,400 --> 00:03:23,800 the old adage wolves. We know you know in today's 58 00:03:23,800 --> 00:03:28,100 education and we know more and more about less and lest you 59 00:03:28,100 --> 00:03:31,500 know that almost all there is to know about just about nothing. 60 00:03:33,300 --> 00:03:39,400 And that's fine, that's fine. But it, it does not allow for 61 00:03:39,400 --> 00:03:43,200 holistic management where there needs to be some understanding 62 00:03:43,200 --> 00:03:48,400 of all of the components of the whole and not just one myopic 63 00:03:48,400 --> 00:03:51,200 segment of the home. I completely agree. 64 00:03:51,200 --> 00:03:54,300 I feel like the, if you throw caution to the wind and you 65 00:03:54,300 --> 00:03:57,900 don't really Place much emphasis on where those before you have 66 00:03:57,900 --> 00:04:02,000 come from and what led to their demise or success, you're only 67 00:04:02,300 --> 00:04:04,900 You know, doing yourself a disservice because you can 68 00:04:04,900 --> 00:04:08,000 likely bypass many of the hurdles that they encountered. 69 00:04:08,500 --> 00:04:12,600 So on that note I'd love to kind of learn about the origin story 70 00:04:12,600 --> 00:04:16,000 so why do pastures is fourth, I guess fifth generation. 71 00:04:16,000 --> 00:04:20,800 Now you be unfortunate eration, you know, owner of it all, I'd 72 00:04:20,800 --> 00:04:24,400 love to kind of hear about what came before you like. 73 00:04:24,400 --> 00:04:27,400 Where was the the origin of story with it before your time 74 00:04:27,400 --> 00:04:30,200 like my family. We have a family farm down in 75 00:04:30,200 --> 00:04:33,700 Southwest Arkansas. We To run cattle on it now. 76 00:04:33,700 --> 00:04:36,100 It's predominantly a pine Plantation. 77 00:04:36,100 --> 00:04:39,600 We got pine trees growing there but it's been in our family for 78 00:04:39,800 --> 00:04:43,200 four generations. Now as well and that piece of 79 00:04:43,200 --> 00:04:46,900 dirt is is like my lifeblood like that's where we have. 80 00:04:47,200 --> 00:04:50,800 That's where I got married. That's where my dad and mother 81 00:04:50,800 --> 00:04:53,300 are going to be buried. That's just like the heartbeat 82 00:04:53,300 --> 00:04:55,400 of our family. I think that's kept our family 83 00:04:55,800 --> 00:04:59,000 close. So one of my many of my greatest 84 00:04:59,000 --> 00:05:01,000 memories are here in my grandfather. 85 00:05:01,300 --> 00:05:05,800 Tell me about About how his father, you know, started that 86 00:05:05,800 --> 00:05:08,200 whole operation to begin with. So I'd love to kind of hear some 87 00:05:08,200 --> 00:05:10,400 of the origin story of white oak before your time. 88 00:05:11,600 --> 00:05:17,300 Sure, my great-grandfather came in here in 1866 and started this 89 00:05:17,300 --> 00:05:23,300 farm, he farmed all his wife and his son, my grandson Mike, his 90 00:05:23,300 --> 00:05:28,900 son, my grandfather, farmed for him all his life in his son, my 91 00:05:28,900 --> 00:05:34,200 father, farmed it all his life, I'm 68 years old, boom, Farm all 92 00:05:34,200 --> 00:05:38,800 my life. I have read all those two of 93 00:05:38,800 --> 00:05:41,300 which live on the farm and are operating the farm. 94 00:05:41,700 --> 00:05:47,300 Today in conjunction with their spouses and those two children 95 00:05:47,700 --> 00:05:51,800 who took the fifth generation have babies that are the sixth 96 00:05:51,800 --> 00:05:54,500 generation. I've got seven grandchildren, 97 00:05:55,200 --> 00:05:59,300 five of which live your own Farms, which that's a blessing 98 00:06:00,200 --> 00:06:03,700 that is a blessing. What, what was the Catalyst for 99 00:06:03,700 --> 00:06:06,300 it becoming a farm? Was it always a cattle farm from 100 00:06:06,300 --> 00:06:07,900 the very beginning, or what was it initially? 101 00:06:10,000 --> 00:06:12,700 No, that's that's what. And in fact, Robert, that's one 102 00:06:12,700 --> 00:06:14,900 of the things that interest me, most of my farm. 103 00:06:14,900 --> 00:06:18,800 I enjoy talking about, most it when my, my great-grandfather 104 00:06:18,800 --> 00:06:22,700 and grandfather operated Farm, you know, we don't know too much 105 00:06:22,700 --> 00:06:26,200 about how that was done, except just anecdotally how people 106 00:06:26,200 --> 00:06:31,600 farmed in the last half of the last 1,500. 107 00:06:31,600 --> 00:06:36,000 First half for 19. But it would have been a 108 00:06:36,800 --> 00:06:42,700 multi-species farm with a lot of different species of animals 109 00:06:42,700 --> 00:06:48,200 sugar and grain to feed the animals and vegetables to feed 110 00:06:48,200 --> 00:06:56,200 themselves. I do know the story that my 111 00:06:56,200 --> 00:06:58,200 great-grandfather and grandfather were particularly 112 00:06:58,200 --> 00:07:01,600 focused on livestock many species of livestock. 113 00:07:02,700 --> 00:07:05,800 In every move on in six days of the week they woke up and 114 00:07:05,800 --> 00:07:10,900 slaughtered something them and employees would kill a cow, a 115 00:07:10,900 --> 00:07:13,400 couple of hogs, a couple of sheep. 116 00:07:13,500 --> 00:07:17,200 A couple of goats, someone's chickens, almost record every 117 00:07:17,200 --> 00:07:21,300 day they would Slaughter or something, and bring it to my 118 00:07:21,300 --> 00:07:25,300 little new drawing white. And to me, whine, to Bluffton 119 00:07:25,300 --> 00:07:28,800 and pedal the meat, they would drop it off at you listed 120 00:07:28,800 --> 00:07:32,300 before, Refrigeration just before internal. 121 00:07:32,400 --> 00:07:36,500 In engines as, for USDA food safety, so it would have been 122 00:07:37,200 --> 00:07:39,400 pretty primitive. But they will encounter the, the 123 00:07:39,400 --> 00:07:44,100 primary meat supply for this town of Bluffton Georgia and 124 00:07:44,400 --> 00:07:48,500 they become side and pick up their money for the people that 125 00:07:48,700 --> 00:07:52,700 got the meat off the wagon and they sweep, they do it again. 126 00:07:53,900 --> 00:07:58,500 And my father was born in 1920, he took over the farm post World 127 00:07:58,500 --> 00:08:02,000 War Two. And that's when that's when the 128 00:08:02,000 --> 00:08:07,900 the real. Revolution occurred the Green 129 00:08:07,900 --> 00:08:10,900 Revolution of. They called it in agriculture 130 00:08:11,700 --> 00:08:16,800 and he really embraced the technologies that came from 131 00:08:16,800 --> 00:08:20,600 WWII. Ammoniated fertilizer. 132 00:08:23,000 --> 00:08:28,200 Pesticide use later, humble implants to sit there, puke 133 00:08:28,200 --> 00:08:33,299 antibiotics for the animals. All those technologies that were 134 00:08:33,299 --> 00:08:39,000 just like magic in terms of boosting production but had 135 00:08:39,200 --> 00:08:43,700 horrible unintended consequences that were unseen consequences 136 00:08:44,400 --> 00:08:50,200 that we took to the generation of big now But he was a very 137 00:08:50,200 --> 00:08:57,400 successful farmer and he made the farm into a monocultural 138 00:08:57,400 --> 00:09:00,700 cattle operation P. Look cattle like I look at how 139 00:09:01,300 --> 00:09:07,500 and that's what he did. I came, I would, I was born in 140 00:09:07,500 --> 00:09:11,800 1954 with University, Georgia. Graduated in 1976 with my 141 00:09:11,800 --> 00:09:15,400 degree, from the College of Agriculture and animal science. 142 00:09:16,100 --> 00:09:18,700 By that time, everything seems to be on animal husbandry and 143 00:09:18,700 --> 00:09:19,200 be. Come on. 144 00:09:19,300 --> 00:09:24,700 Most science. and I helped my father room the farm, very 145 00:09:24,700 --> 00:09:33,200 Industrial Level 20 years or so the the transition of management 146 00:09:33,200 --> 00:09:37,000 was very gradual, but after 20 years of operating Farm Very 147 00:09:37,000 --> 00:09:41,700 industrial, a, it was a mid 90s and I started moving away from 148 00:09:41,700 --> 00:09:48,400 back production model and that that production model that I 149 00:09:48,400 --> 00:09:55,300 feel like misused Ontology and started. 150 00:09:55,300 --> 00:09:59,400 I had no real decision in line is nobody was talking about 151 00:09:59,400 --> 00:10:02,100 sustainable. It was talking about reaching 152 00:10:02,100 --> 00:10:06,800 her to the one I was talking about resilience in and I had no 153 00:10:06,800 --> 00:10:12,200 great plan to change the prom. I just did become increasingly 154 00:10:13,900 --> 00:10:17,400 disenchanted with the excesses of that production systems. 155 00:10:17,400 --> 00:10:21,700 Do not like doing it anymore. Had gone from loving high-tech. 156 00:10:21,800 --> 00:10:24,200 Gag to not, not like it that much. 157 00:10:25,100 --> 00:10:28,700 So I started gradually moving away from it, which mostly 158 00:10:28,700 --> 00:10:34,300 included, just keeping up for things, giving up the lead for a 159 00:10:34,300 --> 00:10:36,400 while. Giving up this view, removing 160 00:10:36,400 --> 00:10:43,900 the safety, all the sides to give lip tillage and 25. 30 161 00:10:43,900 --> 00:10:48,100 years later, we're still moving away from, we're still evolving 162 00:10:48,100 --> 00:10:53,100 into this more missed, a Kinder gentler agriculture that I think 163 00:10:53,100 --> 00:10:55,700 it is. As more resilient. 164 00:10:56,400 --> 00:10:58,400 So when you're, when your great-grandfather and 165 00:10:58,400 --> 00:11:02,600 grandfather started, it, it was probably more well regenerative 166 00:11:02,600 --> 00:11:04,600 agriculture in that sense. The word before that was a 167 00:11:04,600 --> 00:11:07,400 popular term kind of by default, then I would assume with the 168 00:11:07,400 --> 00:11:10,400 multi-species style of ranching, right? 169 00:11:11,500 --> 00:11:17,100 Yeah, yeah, that's exactly right the wrong with talking about 170 00:11:18,000 --> 00:11:23,400 industrial agricultural factory farming misuses Technologies to 171 00:11:23,400 --> 00:11:28,100 break the cycles of nature, the cycles of nature like the 172 00:11:28,500 --> 00:11:33,400 microbial cycle normal cycle, the energy cycle water cycle, 173 00:11:34,900 --> 00:11:37,800 only known cycles of nature. We broke it with the 174 00:11:37,800 --> 00:11:43,000 Technologies and My great grandfather grandfather woman 175 00:11:43,000 --> 00:11:45,600 fall before these Technologies were available. 176 00:11:46,300 --> 00:11:50,800 It became available in my dad's generation and he fell in love 177 00:11:50,800 --> 00:11:54,600 with them and used them in to to end. 178 00:11:54,600 --> 00:11:59,000 It was very damaging system and I came along and I was in love 179 00:11:59,000 --> 00:12:02,000 with the um and I probably use not probably ideal. 180 00:12:02,000 --> 00:12:03,600 I use some more than my dad, dude. 181 00:12:04,000 --> 00:12:10,900 So what was the The Catalyst for moving away from I'm the my 182 00:12:10,900 --> 00:12:13,700 where did you recognize that there was damage being done. 183 00:12:15,500 --> 00:12:19,400 You know, I kind of army I think that the canary in the coal mine 184 00:12:19,400 --> 00:12:22,000 for me was Animal Welfare. You know. 185 00:12:22,000 --> 00:12:27,800 I and I had been raised by, my dad was a great cattle moving to 186 00:12:27,800 --> 00:12:30,900 believe and what I learned at University of Georgia was to 187 00:12:30,900 --> 00:12:37,400 believe that if he's a Stockman I kept my livestock well-fed 188 00:12:37,400 --> 00:12:42,900 will Ward in a reasonable temperature range and I didn't 189 00:12:42,900 --> 00:12:48,900 in intentionally in Click pain and suffering on, then that was 190 00:12:48,900 --> 00:12:54,400 I was all good, all the boxes were checked, I did that. 191 00:12:54,400 --> 00:12:57,800 Anyone ever thought my Animal Welfare was not star? 192 00:12:57,900 --> 00:13:00,500 I thought it was great when it was when it was at its worst of 193 00:13:00,500 --> 00:13:05,900 all great. But what I had not realized that 194 00:13:05,900 --> 00:13:09,400 time of my life is they have, it's also incumbent upon the 195 00:13:09,400 --> 00:13:16,700 Stockman to do those things. I said, who are temperature, not 196 00:13:18,600 --> 00:13:23,200 abuse an animal, but also it's it's incumbent that we provide 197 00:13:23,200 --> 00:13:27,100 the animals with an environment in which they can express 198 00:13:27,100 --> 00:13:30,800 instinctive behavior and in the confinement model does not do 199 00:13:30,800 --> 00:13:34,300 that. You know cattle, one room and 200 00:13:34,300 --> 00:13:39,700 graze chickens, won't scratch and pick Hogs and Walla and then 201 00:13:39,700 --> 00:13:43,100 that confinement and bottle. That is so efficient. 202 00:13:43,800 --> 00:13:49,000 Those animals are not allowed to express those behaviors and I 203 00:13:49,000 --> 00:13:54,100 believe today, that that puts that animal in me, life 204 00:13:54,100 --> 00:13:59,900 situation in, which it's under low, level stress 24/7, I think 205 00:13:59,900 --> 00:14:03,700 it's I think now I was better off being Panic by a predator 206 00:14:03,700 --> 00:14:08,000 attacked in the spur of the moment, then, just be deprived 207 00:14:08,000 --> 00:14:11,800 of those opportunities 24. Some, yeah, that makes sense. 208 00:14:11,800 --> 00:14:14,500 I agree with that. I would imagine apart from the 209 00:14:14,500 --> 00:14:17,600 welfare of the animal. It probably has an impact on the 210 00:14:17,600 --> 00:14:21,300 quality of the meat. That tastes the, the hormonal 211 00:14:21,300 --> 00:14:23,300 balance of that animal, which is going to have an impact on the 212 00:14:23,300 --> 00:14:25,100 flavor of the meat. All of them. 213 00:14:27,300 --> 00:14:31,200 Well, I would think so. You know, I I really try to 214 00:14:31,200 --> 00:14:34,600 focus my comments on the ears and which I feel like I'm an 215 00:14:34,600 --> 00:14:40,600 expert, and I'm an expert in three areas owner that is on 216 00:14:40,600 --> 00:14:44,400 Animal Welfare regenerative Land Management. 217 00:14:44,700 --> 00:14:47,900 Rural community building we were I got a lot of experience in 218 00:14:47,900 --> 00:14:53,500 those three areas, things like culinary after abuse and 219 00:14:53,800 --> 00:14:56,500 nutrient density and food safety. 220 00:14:56,600 --> 00:15:01,600 And those kinds of things. I, I have opinions, but I stay 221 00:15:01,600 --> 00:15:06,700 in my lane and let folks like you who have Lanes of your own 222 00:15:06,700 --> 00:15:10,900 comment on those lie. When it comes to regenerative 223 00:15:10,900 --> 00:15:13,100 Land Management, that's something that's certainly 224 00:15:13,100 --> 00:15:17,300 growing in popularity, as of late, which is probably a good 225 00:15:17,300 --> 00:15:19,800 thing because more people are wanting to move that direction. 226 00:15:19,800 --> 00:15:22,800 But with that rise in popularity, I would assume you'd 227 00:15:22,800 --> 00:15:28,300 also see people cutting Corners, people trying to Two things to 228 00:15:28,300 --> 00:15:30,600 gain that title in the right to say those words. 229 00:15:30,600 --> 00:15:34,400 But not necessarily do so with the right foundational base, do 230 00:15:34,400 --> 00:15:36,000 you see a lot of that in the industry now? 231 00:15:37,300 --> 00:15:42,000 Yeah, I'm fact it's about to break the back of the people who 232 00:15:42,000 --> 00:15:47,400 genuinely to doing it the the terms call greenwashing. 233 00:15:49,300 --> 00:15:51,600 And greenwashing Mountain by definite. 234 00:15:51,800 --> 00:15:56,800 Definition is when big multinational corporations talk 235 00:15:56,800 --> 00:16:00,500 about their practices as regenerative described, their 236 00:16:00,500 --> 00:16:05,700 practices as regenerative when really they're not and it 237 00:16:05,700 --> 00:16:10,100 confuses the consumer and it makes the consumer think that 238 00:16:10,100 --> 00:16:15,200 these industrially produced products are the same as what 239 00:16:15,200 --> 00:16:20,900 people like us. Do and then it is it because a 240 00:16:20,900 --> 00:16:26,000 lot of fusion and mostly they are able to understand all those 241 00:16:26,000 --> 00:16:27,900 price-wise. So they're talking about it 242 00:16:27,900 --> 00:16:31,700 instead of doing it. I was honestly this when I talk 243 00:16:31,700 --> 00:16:35,900 about us and we want to be clear, I do not just need white 244 00:16:35,900 --> 00:16:40,900 oak pastures and I mean the the number of Farmers on road. 245 00:16:40,900 --> 00:16:43,300 I don't know the number, but the number of farms across this 246 00:16:43,300 --> 00:16:48,800 country that are doing the right things in terms, their land and 247 00:16:48,800 --> 00:16:55,000 animals and communication, and I'm not We're not trying to sell 248 00:16:55,000 --> 00:16:57,400 our program all over the country. 249 00:16:57,400 --> 00:17:01,700 I want people in Indiana to buy from Greg gun fall. 250 00:17:01,700 --> 00:17:07,200 I will people in California to buy from folks like stupid Creek 251 00:17:07,200 --> 00:17:15,300 and and I was a little bad guy. Richard's grass-fed beef and all 252 00:17:15,300 --> 00:17:17,300 over the country. Are people doing it, right? 253 00:17:17,300 --> 00:17:20,200 There's not a lot, but there are people all over the country to 254 00:17:20,200 --> 00:17:23,200 do in the right. And I want those people to be 255 00:17:23,200 --> 00:17:25,400 supporting. I want to sail boats down here 256 00:17:25,400 --> 00:17:28,800 in the Deep South and I want you men when to sell the new green 257 00:17:28,800 --> 00:17:30,700 room. And I want the Far, West 7th 258 00:17:30,700 --> 00:17:35,900 Wild West and some, what is the definition of doing it right in 259 00:17:35,900 --> 00:17:37,100 the terms of regenerative agriculture. 260 00:17:37,100 --> 00:17:40,800 So, what is right? Look like inconsistent, That's a 261 00:17:40,808 --> 00:17:44,700 good question. I got enough so doing it right. 262 00:17:46,200 --> 00:17:49,200 In terms of the animals is giving the animals. 263 00:17:49,200 --> 00:17:52,100 The opportunity to express instinctive behavior. 264 00:17:52,500 --> 00:17:58,700 In addition to the basic good Animal Welfare sentence is given 265 00:17:58,700 --> 00:18:00,800 the animals. The right to express instinctive 266 00:18:00,800 --> 00:18:04,000 behavior. In the case of regenerative Land 267 00:18:04,000 --> 00:18:08,500 Management means restarting, the cycles of nature instead of 268 00:18:08,500 --> 00:18:12,800 breaking the water cycle. Little cycle of microbial cycle 269 00:18:12,800 --> 00:18:17,100 image cycle. You see, you restart those 270 00:18:17,100 --> 00:18:21,900 cycles of nature to allow. Do allow the land to produce an 271 00:18:21,900 --> 00:18:25,100 abundance. And in the case of rural 272 00:18:25,100 --> 00:18:28,800 communities, it means really enriching the rural community. 273 00:18:28,800 --> 00:18:34,000 Instead of impoverishing the community, the industrial 274 00:18:34,000 --> 00:18:39,100 centralized, industrialized, monetize, agriculture, his room, 275 00:18:39,100 --> 00:18:44,200 to rule, America economically, irrelevant impoverished because 276 00:18:44,200 --> 00:18:48,700 you will need it anymore. And from a community perspective 277 00:18:48,700 --> 00:18:54,100 to meagre enriching rumor. And in return and that that can 278 00:18:54,100 --> 00:19:00,100 only occur when consumers choose to support a program, they 279 00:19:00,100 --> 00:19:02,700 believe in with their purchase dollars. 280 00:19:04,000 --> 00:19:06,700 And you know, be consuming if they want to be part of that 281 00:19:06,700 --> 00:19:12,900 solution is got to find a farm who is farming an amount of that 282 00:19:12,900 --> 00:19:16,900 the pleases them. In terms of lamb inaudible 283 00:19:16,900 --> 00:19:19,400 Community, you got to buy stuff from. 284 00:19:20,100 --> 00:19:24,000 If you don't, you're buying it. If you go to the store and just 285 00:19:24,000 --> 00:19:27,700 buy it from big food, the big food companies, you know, that 286 00:19:27,700 --> 00:19:35,100 are actually You're supporting A system that is an opposition to 287 00:19:35,100 --> 00:19:39,400 good Animal, Welfare. Good land stewardship and rural 288 00:19:39,400 --> 00:19:42,200 community building. And you can, you know, if you 289 00:19:42,200 --> 00:19:48,000 eat if you eat, you are a person who chooses to eat the need, you 290 00:19:48,000 --> 00:19:55,700 goes for one system of ER, Heck. Yeah, they're this is something. 291 00:19:55,700 --> 00:19:58,400 I don't know anything about you have much. 292 00:19:58,400 --> 00:20:01,700 You can provide much more clarity here but there are I'm 293 00:20:01,700 --> 00:20:05,200 assuming that there are ranchers, that are doing it 294 00:20:05,200 --> 00:20:09,700 properly on their plot of land for the cattle, but they don't 295 00:20:09,700 --> 00:20:13,000 have a way to distribute that meat, so they'll oftentimes sell 296 00:20:13,000 --> 00:20:16,400 it to a larger conglomerate and then it goes through the 297 00:20:16,400 --> 00:20:18,700 traditional commercial a system. Is that right? 298 00:20:21,300 --> 00:20:28,400 Well certainly there are good for farmers who are selling 299 00:20:28,400 --> 00:20:34,100 their product to big food. Big AG to be through converted 300 00:20:34,100 --> 00:20:36,000 by big food. That's that certainly happened. 301 00:20:36,000 --> 00:20:41,100 Every day in most cases, those Farmers have to settle. 302 00:20:41,100 --> 00:20:48,000 Have to produce that food. Industrially Because if it's in 303 00:20:49,000 --> 00:20:53,100 monitor food production, it's a race to the bottom in terms of 304 00:20:53,100 --> 00:20:57,500 price and cost. So if you of your farming 305 00:20:57,500 --> 00:21:01,100 correctly, through the land that animals Community, you're 306 00:21:01,100 --> 00:21:05,200 putting cost into your production that you cannot 307 00:21:05,200 --> 00:21:07,300 extract back out of that commodity market. 308 00:21:07,800 --> 00:21:11,400 So you go, bro. So the only way you can survive 309 00:21:11,400 --> 00:21:18,400 and come out in the market is to farm, industrially Got you, got 310 00:21:18,400 --> 00:21:23,100 you so a people that are as when it comes to doing it right doing 311 00:21:23,100 --> 00:21:26,900 so with animals welfare in mind letting them behave as they 312 00:21:26,900 --> 00:21:31,700 would in nature, not using the hormone route, the pesticides 313 00:21:31,700 --> 00:21:35,100 break on the natural cycles, the time to market the time for 314 00:21:35,100 --> 00:21:39,000 that. Had a beef to get up to wait is 315 00:21:39,000 --> 00:21:49,200 quite a bit longer, right? absolutely, if you ask a farmer 316 00:21:49,400 --> 00:21:54,000 to give up the tools that take cost of production, you're 317 00:21:54,000 --> 00:21:58,900 adding that costs back to production, If you sell it for 318 00:21:58,900 --> 00:22:03,600 the commodity price, this buddy Stone, using all the tools, the 319 00:22:03,600 --> 00:22:07,900 farmer will go broke. So, when you started visiting, 320 00:22:07,900 --> 00:22:09,400 I've been exactly that situation. 321 00:22:09,400 --> 00:22:14,100 You know, I, I chose to change the way our farm just cause I 322 00:22:14,100 --> 00:22:21,000 wanted to and when I did my production costs and when I the 323 00:22:21,000 --> 00:22:24,600 only Market I had that time was commodity markets, just took it 324 00:22:24,600 --> 00:22:30,800 back into the commodity Market. And, you know, I was different 325 00:22:30,800 --> 00:22:36,500 being reasonably profitable to do not be a problem. 326 00:22:37,600 --> 00:22:42,200 And so I had a, I had either go back to raising my animals, 327 00:22:42,200 --> 00:22:47,100 industrially, or had to find a different way tomorrow and I 328 00:22:47,108 --> 00:22:52,000 chose not to before the market them, and I was successful with 329 00:22:52,000 --> 00:22:56,100 that because that was the era before greenwashing was a thing. 330 00:22:57,300 --> 00:23:00,700 Now, the greenwashing is a thing, it would be very hard for 331 00:23:00,700 --> 00:23:06,500 me to emulate that again. Did you start going direct to 332 00:23:06,500 --> 00:23:10,600 Consumer pretty soon? After transitioning away from 333 00:23:10,600 --> 00:23:12,400 these industrialized methods and moving more. 334 00:23:12,400 --> 00:23:19,100 Towards the regenerative model, We're not not not directly. 335 00:23:19,200 --> 00:23:22,200 I mean I'm out. I change the way that I change 336 00:23:22,200 --> 00:23:24,100 the way I was raped in my cattle. 337 00:23:24,200 --> 00:23:27,100 Multicultural catalytic, and change. 338 00:23:27,100 --> 00:23:29,900 The way I was doing it slowly. The, I didn't change all the 339 00:23:29,900 --> 00:23:31,500 time, but I didn't know what to do. 340 00:23:31,500 --> 00:23:35,700 I figured it out, but because I was changing giving up these 341 00:23:35,700 --> 00:23:40,100 tools, these Technologies I was Machine Vision. 342 00:23:42,900 --> 00:23:45,400 I was ahead and cost of production company in cost me 343 00:23:45,400 --> 00:23:48,200 one more one, quite as efficient, the one that sold 344 00:23:48,200 --> 00:23:50,500 under the commodity Market, get the money price. 345 00:23:50,600 --> 00:23:54,100 No, I merely a splint. So I started looking for other 346 00:23:54,100 --> 00:23:57,700 ways to Market it in my time. It was very fortunate. 347 00:23:58,300 --> 00:24:02,600 So we were able to start selling some not all I was reason. 348 00:24:02,600 --> 00:24:06,200 I had a lot of cow, I had problems except 6700 mama cows 349 00:24:06,200 --> 00:24:10,400 at that time. Selling some beef in term in 350 00:24:11,000 --> 00:24:15,500 sides. Halves or whole beef sword over 351 00:24:15,500 --> 00:24:18,900 to Consumers. Use an outside processes. 352 00:24:20,000 --> 00:24:23,800 And that showed will promise is like, I'd get more Farm. 353 00:24:25,400 --> 00:24:28,600 I found a few retail customers in it. 354 00:24:28,600 --> 00:24:32,200 Started looking like this might be a, like, do I get a premium 355 00:24:32,200 --> 00:24:39,400 for never might be a viable business but then my processes 356 00:24:40,900 --> 00:24:43,300 ran out of capacity. I was used him outside 357 00:24:43,300 --> 00:24:49,300 processes, exist capacity, and before I got profitable, but ran 358 00:24:49,300 --> 00:24:52,100 out of capacity. But I would, I would call them 359 00:24:52,200 --> 00:24:54,800 every week and say, how many can I bring you this? 360 00:24:54,900 --> 00:25:00,100 Week. And they would say versus six, I 361 00:25:00,100 --> 00:25:05,300 say, I need to bring the coil, you know, I got 12 gold already 362 00:25:05,300 --> 00:25:09,000 and I've got 12 so it cost me just as much bring you game. 363 00:25:09,700 --> 00:25:14,600 Six is it is 12 over 12 is 6. Can I bring 12 and they just 364 00:25:14,600 --> 00:25:17,500 didn't have it fast? They want to try and of hurt me, 365 00:25:17,600 --> 00:25:19,900 they just couldn't give me what they did in time. 366 00:25:21,300 --> 00:25:25,100 So that Force to me the ultimately to a position where I 367 00:25:25,100 --> 00:25:30,700 had Eva build my own processing plant, which I did or go back to 368 00:25:30,700 --> 00:25:36,800 just raising industrial are raising cows with the commodity 369 00:25:36,800 --> 00:25:40,700 Market I would imagine having your own processing plant being 370 00:25:40,700 --> 00:25:42,400 more vertically, integrated like that. 371 00:25:42,400 --> 00:25:45,600 Probably was a headache in the moment, but since he saved you 372 00:25:45,600 --> 00:25:50,200 in a ton of Heartache I would imagine Yeah, yeah. 373 00:25:50,200 --> 00:25:54,100 Well, I would go move my head. My makeover with it, but I 374 00:25:54,100 --> 00:25:59,300 certainly going through with that and Because I just couldn't 375 00:25:59,300 --> 00:26:02,700 I couldn't, I couldn't even raise them of animals. 376 00:26:02,700 --> 00:26:06,400 And in that way, I want to raise them and get them processed. 377 00:26:06,400 --> 00:26:10,400 And marketed, you know, consumers, don't buy Hogs and 378 00:26:10,400 --> 00:26:13,900 cows and sheep. They buy beef and pork and lamb. 379 00:26:15,300 --> 00:26:23,800 So a lot of farmers ranchers make make the personal choice as 380 00:26:23,800 --> 00:26:27,600 I did that. They will harm them. and most of 381 00:26:27,600 --> 00:26:35,100 them wrongly believed that if they learned how to Raise the 382 00:26:35,100 --> 00:26:38,700 animals in the pastures properly, restart the cycles of 383 00:26:38,700 --> 00:26:41,400 nature of Humane, will be done to die. 384 00:26:42,700 --> 00:26:48,200 That's all they got to do. But it's not because again, 385 00:26:48,200 --> 00:26:50,900 people who buy Hagen couchy, they buy beef and pork in the 386 00:26:50,900 --> 00:26:54,700 lounge. So you got to figure out how to 387 00:26:54,700 --> 00:26:58,800 make that conversion. In my case, I built my own 388 00:26:58,800 --> 00:27:04,200 plants and that worked and it's not necessarily what I 389 00:27:04,200 --> 00:27:06,600 recommend. If you can find another way, she 390 00:27:06,600 --> 00:27:08,700 got to find a way. You got my, somebody did you 391 00:27:08,700 --> 00:27:12,000 make that conversion so you can become on opossum? 392 00:27:13,800 --> 00:27:17,400 And then probably will look like if I learn how to raise them 393 00:27:17,400 --> 00:27:20,500 properly and I learn how to get them process. 394 00:27:20,500 --> 00:27:24,700 So it's monetizable I probably I probably got it, got it pretty 395 00:27:24,700 --> 00:27:27,300 much whipped, but they don't work. 396 00:27:27,300 --> 00:27:30,100 Because the next step is Market access. 397 00:27:31,200 --> 00:27:35,700 Any of these really hard, you can properly raise your animals, 398 00:27:36,800 --> 00:27:40,800 you can get them beautifully processed and then it's really 399 00:27:40,800 --> 00:27:43,300 struggle to give them to consume. 400 00:27:43,400 --> 00:27:47,100 Zoomer Lupe do premium for part 2 cover you additional cost. 401 00:27:48,700 --> 00:27:50,500 You know, you said, you're going to Arkansas. 402 00:27:50,800 --> 00:27:55,100 I'm enjoying show, you know, we write, we do this kind of 403 00:27:55,100 --> 00:27:59,500 farming in places like Arkansas. Missouri, Alabama, Georgia, 404 00:27:59,500 --> 00:28:03,300 Mississippi. Well, though, that's not what 405 00:28:03,300 --> 00:28:05,700 the market is. The market is in those zip 406 00:28:05,700 --> 00:28:09,300 codes, that have high disposable income. 407 00:28:10,800 --> 00:28:15,600 So get that product that process, it raise, it processed 408 00:28:15,700 --> 00:28:20,200 in the process product to those consumers who were valuable is 409 00:28:20,200 --> 00:28:24,300 another set of challenge. And we're struggling with our 410 00:28:24,300 --> 00:28:28,900 right now. We have because I was early in, 411 00:28:29,600 --> 00:28:36,100 I got traction with Whole Foods Market and some other processes 412 00:28:36,900 --> 00:28:41,600 and then he just took off who are kind of so fortunate and 413 00:28:41,600 --> 00:28:46,300 really good. But as greenwashing has, 414 00:28:49,400 --> 00:28:53,700 Manifested itself and become a way of life for so many. 415 00:28:55,900 --> 00:29:00,400 I found myself. Listen less at home in Whole 416 00:29:00,400 --> 00:29:06,700 Foods versus other places too. And and it's not that they are 417 00:29:06,700 --> 00:29:12,500 evil people that wants to break. Farmers, who are doing this 418 00:29:12,500 --> 00:29:13,800 work? That's that's not the deal. 419 00:29:13,900 --> 00:29:19,000 That's what the last 10 years. Who I might be in a bad marriage 420 00:29:19,000 --> 00:29:20,800 with Whole Foods, but did the end of the day? 421 00:29:20,800 --> 00:29:25,100 It's not that they're bad. What you gotta understand. 422 00:29:25,100 --> 00:29:28,600 Is Whole Foods, Market is a publicly traded Corporation. 423 00:29:30,000 --> 00:29:34,400 And those Executives which are pretty much a different crew to 424 00:29:34,400 --> 00:29:36,200 Executives. It was left there 20 years ago. 425 00:29:36,200 --> 00:29:42,400 When I started certain beard, Their job is literally to 426 00:29:42,400 --> 00:29:46,300 maximize return to the shareholders of Whole Foods 427 00:29:46,300 --> 00:29:48,600 Market. They, they don't, they don't 428 00:29:48,600 --> 00:29:51,100 have any wiggle room. That that's what they are, 429 00:29:51,100 --> 00:29:54,500 charged would do it. If they make decisions that done 430 00:29:55,300 --> 00:29:59,900 maximize optimize that shareholders return, they are in 431 00:29:59,900 --> 00:30:03,500 violation of what they're hired to do. 432 00:30:05,400 --> 00:30:10,900 And people like me. Don't fit in there for them. 433 00:30:11,100 --> 00:30:14,000 You know, those folks, those Executives were Whole Foods 434 00:30:14,000 --> 00:30:19,300 Market are they need to be able to pick up the phone? 435 00:30:20,300 --> 00:30:28,200 And say, send me five 48,000 pounds, semi truck, loads of six 436 00:30:28,200 --> 00:30:33,000 hours tunnel. Believed to be able to live 437 00:30:33,000 --> 00:30:39,600 there by States. For several hundred fifty, 438 00:30:39,600 --> 00:30:42,900 something thousand square foot store. 439 00:30:44,300 --> 00:30:49,500 They they can't deal with enough will hash, I'm bigger than most 440 00:30:49,500 --> 00:30:52,500 of my peers in terms of volume production. 441 00:30:53,000 --> 00:30:56,400 And I would love a see 48,000 pounds of 6 oz fillets in one 442 00:30:56,400 --> 00:31:02,600 place and they need many. The semi loads every week. 443 00:31:03,100 --> 00:31:08,100 So what's happened to you? Is no bad guy. 444 00:31:08,100 --> 00:31:09,600 Good guy. Bad guy. 445 00:31:10,600 --> 00:31:19,200 The As industrial farming methods have taken over also, 446 00:31:19,200 --> 00:31:23,000 huge food distribution is taken on. 447 00:31:24,100 --> 00:31:28,300 You'll be the big, big grocery change did not exist before the 448 00:31:28,300 --> 00:31:31,300 end of World War two, small Regional change. 449 00:31:33,000 --> 00:31:37,200 Big food did not exist, like a World War Two, the pepsico's, 450 00:31:37,200 --> 00:31:43,700 and Coca-Cola's and unilever's GBS and Smithville. 451 00:31:43,700 --> 00:31:48,700 Most people. So baked co-evolved together, 452 00:31:49,700 --> 00:31:54,200 they then ever, and there's a codependency, their big food 453 00:31:54,900 --> 00:31:58,700 cannot make it with by big Ag and not make it without big food 454 00:31:58,700 --> 00:32:01,000 distribution. They, they, they, they call Bob 455 00:32:01,000 --> 00:32:02,500 together. They're dependent upon each 456 00:32:02,500 --> 00:32:07,000 other. And, yeah, I hear Farmers that 457 00:32:07,000 --> 00:32:12,000 have not been doing it as long as me say they just don't want 458 00:32:12,000 --> 00:32:14,900 me in there trying to break me. They don't want might know them. 459 00:32:14,900 --> 00:32:17,400 That's All right, they didn't want to freak you use. 460 00:32:17,400 --> 00:32:20,000 Don't think it. You just don't, you don't think 461 00:32:20,500 --> 00:32:25,100 you're. If you owned a chain of women's 462 00:32:25,100 --> 00:32:30,700 clothing, stole goes with, you know, 200 clothing stores. 463 00:32:31,300 --> 00:32:34,300 And it was one sweet woman that made the most beautiful dresses 464 00:32:34,300 --> 00:32:36,500 in the world, but she couldn't make one week. 465 00:32:37,100 --> 00:32:39,100 She's like, I'm hip you can reach right? 466 00:32:39,100 --> 00:32:43,000 Will support. And that's, that's 12 big food. 467 00:32:43,000 --> 00:32:47,900 Big a gap between distribution. So who would be the ideal 468 00:32:48,600 --> 00:32:53,800 clientele for for you going? As far as like a retail outlet 469 00:32:53,800 --> 00:32:59,600 goes, kind of more like a small mom-and-pop shop locally Well, 470 00:32:59,600 --> 00:33:05,200 maybe book, really, I think that really, really far out this the 471 00:33:05,200 --> 00:33:10,500 solution for Farmers, like, this would be fine, consumers, who 472 00:33:10,500 --> 00:33:14,100 are willing to go to the trouble to buy from us directly, whether 473 00:33:14,100 --> 00:33:18,400 it be through online. In our case, whistle, maybe 474 00:33:18,400 --> 00:33:22,200 needs to be doing online store. If the online door, delivered to 475 00:33:22,200 --> 00:33:27,800 your door, FedEx, ups. And that that takes a whole lot 476 00:33:27,800 --> 00:33:30,400 more bandwidth. With from home because part of 477 00:33:30,400 --> 00:33:35,200 the consume you got to be willing to think ahead and more 478 00:33:35,200 --> 00:33:39,400 preparation yourself but you've been we're finding customers to 479 00:33:39,800 --> 00:33:46,400 to do that. Absolutely is if If consumers, 480 00:33:46,400 --> 00:33:52,600 let's use our consumers as well, our one big unit consumers, us 481 00:33:52,600 --> 00:33:56,400 are happy with the damaging food production system that we have. 482 00:33:57,600 --> 00:34:01,700 Keep doing what you do, just keep buying food like you from 483 00:34:02,000 --> 00:34:05,700 big food, big act, big Tech as you keep doing. 484 00:34:08,400 --> 00:34:11,400 If you think the food system is damaged and you will see it 485 00:34:11,400 --> 00:34:15,699 doing different, you going to have to support a production 486 00:34:15,699 --> 00:34:22,000 system, that is different. So that then then back requires 487 00:34:22,000 --> 00:34:25,300 no one to the certain amount of trouble I want, probably saving 488 00:34:25,300 --> 00:34:27,800 treads on. This is my, I want to seduce you 489 00:34:27,800 --> 00:34:31,199 to my granddaughter. This is had a bill to walk. 490 00:34:31,699 --> 00:34:32,600 Hello. Hello, she is. 491 00:34:33,400 --> 00:34:36,600 She's out for spring break. She's good. 492 00:34:36,800 --> 00:34:38,800 Her mama a little building on his. 493 00:34:38,800 --> 00:34:41,199 My daughter, she's been drawn out. 494 00:34:41,199 --> 00:34:44,100 You really worl pretty picture. She's drawn here. 495 00:34:44,400 --> 00:34:48,000 That is beautiful. I love that she's beautiful. 496 00:34:48,000 --> 00:34:54,199 Just put down the wall and he says, I love you because I live. 497 00:34:54,199 --> 00:34:56,800 You will can't believe that come back. 498 00:34:58,800 --> 00:35:02,800 This is some shit. Okay. 499 00:35:02,800 --> 00:35:06,600 Thank you. Thank you. 500 00:35:07,900 --> 00:35:13,500 Be careful, be careful, be careful when we talk about 501 00:35:14,900 --> 00:35:19,300 community building. My a, my office is in the Old 502 00:35:19,300 --> 00:35:21,100 Courthouse. Wondering the courthouse. 503 00:35:21,100 --> 00:35:25,400 It hadn't been used in Providence Century mission, 504 00:35:25,400 --> 00:35:27,300 right? Little this little town of West 505 00:35:27,300 --> 00:35:30,200 Georgia which happens right in the middle of my farm. 506 00:35:30,200 --> 00:35:35,400 Why the best And it will for real girl switch the wall down 507 00:35:35,400 --> 00:35:38,700 the street, who blocks to her mamas office by herself. 508 00:35:38,800 --> 00:35:41,600 That's a, that's the kind of community building I'm talking 509 00:35:41,600 --> 00:35:43,300 about. That's that's what you want. 510 00:35:43,300 --> 00:35:47,300 I feel like there's a that that's near and dear to my 511 00:35:47,300 --> 00:35:49,000 heart. You know I've got I've got a 512 00:35:49,008 --> 00:35:51,800 business as well. We employ handful of people and 513 00:35:51,800 --> 00:35:54,000 I've tried to pour into the community and I think that's 514 00:35:54,000 --> 00:35:56,400 where things need to go. Things said, as of late have 515 00:35:56,400 --> 00:36:00,700 become so far, removed less tangible, everything is online 516 00:36:00,700 --> 00:36:02,900 that which can be great. In a sense, you can impact 517 00:36:02,900 --> 00:36:04,700 people. You're able to ship your product 518 00:36:04,700 --> 00:36:07,700 all over the US to people that value that, which is great. 519 00:36:07,900 --> 00:36:12,100 But from a social from a social standpoint, people don't even 520 00:36:12,100 --> 00:36:14,300 know how to look each other. In the eye, shake their hand 521 00:36:14,300 --> 00:36:18,400 with a firm handshake and just enjoy being present with people. 522 00:36:18,400 --> 00:36:21,000 And I feel like when you can pour into that, then you're 523 00:36:21,000 --> 00:36:23,500 really winning in life. That's when you're find, true 524 00:36:23,500 --> 00:36:26,300 fulfillment. So to see your family all 525 00:36:26,400 --> 00:36:30,900 tightly knit like they are That band, I think is the true 526 00:36:31,500 --> 00:36:33,600 representation of your level of success, right there. 527 00:36:33,600 --> 00:36:37,200 Having your, your granddaughter come in to draw your picture 528 00:36:37,200 --> 00:36:42,000 like that, that speaks volumes. Yep. 529 00:36:42,600 --> 00:36:46,900 Uh, Good As It Gets when it comes to the online component. 530 00:36:46,900 --> 00:36:48,500 Though, I'd love to pick your brain there. 531 00:36:48,500 --> 00:36:51,700 So you sort of moving away from the industrial system in the 90s 532 00:36:52,600 --> 00:36:54,900 and then, you know, online e-commerce. 533 00:36:54,900 --> 00:36:58,600 Like, when did that start? Becoming a big arm of your 534 00:36:58,600 --> 00:37:02,500 distribution point, was that, I guess mid early 2000s. 535 00:37:02,500 --> 00:37:09,000 Mid-2000s Well, actually, I think my daughter came back here 536 00:37:09,000 --> 00:37:12,400 about 10 years ago and will be gone that deep the probably 537 00:37:12,400 --> 00:37:16,800 about 10 years ago. It seems she started online 538 00:37:16,800 --> 00:37:21,200 store so we're going to buy 2013 that's probably about right. 539 00:37:22,500 --> 00:37:27,400 Maybe we'll leave them that, but we did not go anywhere much. 540 00:37:27,500 --> 00:37:30,800 We, we didn't spend much on that. 541 00:37:31,000 --> 00:37:32,700 We didn't have much of a website. 542 00:37:32,700 --> 00:37:35,200 We didn't know. Zero marketing effort. 543 00:37:36,300 --> 00:37:38,500 Didn't have a lot of product in it. 544 00:37:38,500 --> 00:37:43,600 We were selling wholesale about on Grady's. so we just hadn't 545 00:37:43,600 --> 00:37:45,900 put Michelle for them do and you don't get much out what you 546 00:37:45,900 --> 00:37:53,600 don't put much into But when the pandemic Panic happen and that 547 00:37:53,600 --> 00:37:57,500 that was so we went from is probably about a million dollars 548 00:37:57,500 --> 00:38:04,000 a year in sales when it was just a sideline and we immediately 549 00:38:04,000 --> 00:38:08,000 sold out, we sold about six million dollars worth of stuff 550 00:38:08,600 --> 00:38:15,500 in a very short period. And I should have moved out. 551 00:38:15,500 --> 00:38:20,800 Completely away from Whole Foods and others then but I didn't 552 00:38:21,100 --> 00:38:23,200 died. I was kind of addicted to it. 553 00:38:24,300 --> 00:38:28,400 So we, but we did pee pee, it more attention. 554 00:38:29,000 --> 00:38:32,500 And the next year we got I think we had about six million 555 00:38:32,500 --> 00:38:38,000 dollars, that were starting to be enough to move the needle. 556 00:38:39,000 --> 00:38:41,600 And then this year, we think we're going to do about 12 557 00:38:41,600 --> 00:38:46,400 million dollars online. And in fact we need to we don't 558 00:38:46,400 --> 00:38:50,000 have a serious problem. We haven't lost so much of our 559 00:38:50,000 --> 00:38:55,100 wholesale Business program, so outspoken, Really need to say 560 00:38:55,100 --> 00:38:59,200 over a million dollars, don't go away, I'll make of that lost I 561 00:38:59,200 --> 00:39:02,200 should tell you that you said from unemployment people we have 562 00:39:02,200 --> 00:39:10,100 180 and 180 something employees. You know, Thailand of 113 563 00:39:10,100 --> 00:39:14,900 people, look, enjoyment is on Third and people and we're the 564 00:39:14,900 --> 00:39:18,200 largest private employer. In this County, Lee County 565 00:39:18,200 --> 00:39:23,900 Georgia in Clay County has been who is County and States always 566 00:39:23,900 --> 00:39:28,900 in the bottom tier, but it has been pushed out of States. 567 00:39:30,100 --> 00:39:35,800 So Forbes Magazine, tillage So we, why do pastures writes 568 00:39:35,800 --> 00:39:42,100 checks over a hundred thousand dollars every week titled on 13 569 00:39:42,100 --> 00:39:45,300 people. And in the poorest county in the 570 00:39:45,300 --> 00:39:47,200 nation, won't push down as innovation. 571 00:39:48,700 --> 00:39:53,400 So, that back hearkens to the economic impact that I 572 00:39:53,400 --> 00:39:58,900 mentioned, that is important of when I was farming, industrially 573 00:39:59,000 --> 00:40:03,500 in the mid-90s, I'll have about three employees and payroll, 574 00:40:03,500 --> 00:40:10,400 probably 1,000 all that. This is a reason that I hope 575 00:40:10,400 --> 00:40:15,800 people support Farms like this. Certainly make an impact on a 576 00:40:15,808 --> 00:40:18,600 local level but on a grander scale as well. 577 00:40:18,600 --> 00:40:23,200 I mean, you know, I've heard nothing but positivity from 578 00:40:23,200 --> 00:40:26,200 people and their their interaction to your brand, your 579 00:40:26,200 --> 00:40:28,500 company. I mean, how we got connected 580 00:40:28,700 --> 00:40:32,100 through your daughter, Jenny my one of my clients and good 581 00:40:32,100 --> 00:40:34,800 friends that I go elk hunting with, he's actually an 582 00:40:34,800 --> 00:40:37,400 internship in an internship program with the all right now, 583 00:40:37,400 --> 00:40:41,300 so he's They're working with y'all Michael, didn't he 584 00:40:41,600 --> 00:40:42,400 Michael? Didn't he? 585 00:40:42,400 --> 00:40:48,600 Oh, he's great. Very good, guys, Michael asleep. 586 00:40:49,700 --> 00:40:52,900 He's one of my interns. We were very good internship 587 00:40:52,900 --> 00:40:56,300 program. Proud, we take Civics interns, 588 00:40:56,500 --> 00:40:58,700 or times a year for three months. 589 00:40:59,800 --> 00:41:03,900 And you hear internship program often done using my just kids, 590 00:41:04,600 --> 00:41:09,100 but in the case of Michael, he is a 40, something year old, 591 00:41:09,100 --> 00:41:15,300 retired lieutenant colonel greenbury and Brilliant guy, 592 00:41:15,300 --> 00:41:20,100 man's man's wife is up an attorney with the Jag. 593 00:41:20,300 --> 00:41:23,100 And just, you know, high-performing people and those 594 00:41:23,100 --> 00:41:24,400 are the kind of folks that we have here. 595 00:41:24,600 --> 00:41:28,500 I'm very proud of my people. So, what is a typical day in the 596 00:41:28,500 --> 00:41:31,100 life? Of an internship look like in 597 00:41:31,100 --> 00:41:36,700 that program at a curiosity. The way I do a lot of mentoring 598 00:41:36,700 --> 00:41:41,600 is highly variable. So we have, if we pasteries 599 00:41:41,600 --> 00:41:47,800 cows, cows, hog sheep, goats rabbits, hold for it, vegetables 600 00:41:47,800 --> 00:41:54,000 honey, maybe some over this sort of thing in the internship 601 00:41:54,000 --> 00:42:01,200 program, is it's a real programs little a cheap labor. 602 00:42:01,300 --> 00:42:04,500 They were, they were now, it's not a cheap waiver program. 603 00:42:05,400 --> 00:42:09,100 And they have a syllabus and they are assigned going to be a 604 00:42:09,100 --> 00:42:13,100 week with this. And after day, every specie has 605 00:42:13,100 --> 00:42:16,000 a manager, every business has a manager, every building as a 606 00:42:16,000 --> 00:42:19,700 manager, they'll be with this manager, this week, this 607 00:42:19,700 --> 00:42:22,200 manager, this manager, this money, and they rotate. 608 00:42:22,900 --> 00:42:28,400 So there's only one intern with a manager at the time and each 609 00:42:28,400 --> 00:42:36,600 manager through the Three-month program Cycles through all of 610 00:42:36,600 --> 00:42:41,300 those businesses, all those species is so I think spring the 611 00:42:41,300 --> 00:42:47,900 program and again, we do about 24 per year, six of them, 444 612 00:42:47,900 --> 00:42:50,900 year. Goodbye hyphen. 613 00:42:50,900 --> 00:42:55,400 We offer jobs to we're not obligated to but if we like them 614 00:42:55,400 --> 00:42:59,700 we do gives a chance to test drivers who will like and if 615 00:42:59,700 --> 00:43:02,900 they about half of them will choose to stay. 616 00:43:03,200 --> 00:43:10,100 So we we build up a great management team with these in 617 00:43:10,100 --> 00:43:11,800 turn. Very nice. 618 00:43:11,900 --> 00:43:13,400 Very nice. What is a typical day for you? 619 00:43:13,400 --> 00:43:19,500 Look like, I got a good job except for managing cash flow. 620 00:43:19,500 --> 00:43:26,200 I have a green jobs are hard. Yeah but I don't get observed as 621 00:43:26,200 --> 00:43:28,700 I used to I get to about 5:30 or 6:00. 622 00:43:29,600 --> 00:43:32,600 I go to our restaurant and eat breakfast. 623 00:43:32,900 --> 00:43:36,600 We have by the way, my breakfast, the triple bacon and 624 00:43:36,600 --> 00:43:38,700 coffee. So I know my new business, 625 00:43:38,700 --> 00:43:43,300 you're very nice. We are our restaurant. 626 00:43:43,300 --> 00:43:47,000 Serves three meals a day 7 days a week and I go around, eat 627 00:43:47,000 --> 00:43:50,000 breakfast. Usually somebody in the mail and 628 00:43:50,000 --> 00:43:54,300 I use that opportunity to meet with people employees or 629 00:43:54,300 --> 00:43:58,900 business associates, who around trap set up a meeting for 630 00:43:58,900 --> 00:44:04,100 breakfast if I can but they just don't allow them to multi task. 631 00:44:07,000 --> 00:44:10,200 Make my rounds around the farm. See who's doing? 632 00:44:10,200 --> 00:44:13,000 What he needs to do. What, who's failing to do? 633 00:44:13,000 --> 00:44:16,400 What? Take a lot of pictures in a lot 634 00:44:16,400 --> 00:44:20,600 of text manager. So you please do this, or please 635 00:44:20,600 --> 00:44:24,300 don't do that. Come back tomorrow. 636 00:44:24,300 --> 00:44:29,100 My office here to support house when we courthouse and do some 637 00:44:29,100 --> 00:44:33,600 emails on email, make some phone calls whatever I got to do. 638 00:44:35,100 --> 00:44:37,100 Maybe make another round around the farm. 639 00:44:37,100 --> 00:44:41,500 Go, eat my lunch and stole. Come back to the office. 640 00:44:42,600 --> 00:44:46,800 New few emails, few phone calls, maybe a meeting or two in the 641 00:44:46,808 --> 00:44:50,500 around the farm again, and I got a good job. 642 00:44:52,600 --> 00:44:54,000 That sound like a good, good job. 643 00:44:54,000 --> 00:44:55,400 Indeed. Where do you? 644 00:44:55,700 --> 00:44:58,000 What do you see it going like with with you having been 645 00:44:58,000 --> 00:45:01,200 through various iterations, of the ranching technique. 646 00:45:01,200 --> 00:45:03,400 They're seeing how your father ran it. 647 00:45:03,400 --> 00:45:06,300 Seeing how you've run it in the past, how you run it now? 648 00:45:06,500 --> 00:45:09,500 And then how your kids are taking it going? 649 00:45:09,600 --> 00:45:11,500 Forward. Like where do you see the 650 00:45:11,500 --> 00:45:16,100 trajectory heading? My goddess later. 651 00:45:16,100 --> 00:45:19,300 Well wanted to go where I fear of normal saline. 652 00:45:20,400 --> 00:45:25,600 I would love to see this sort of model. 653 00:45:28,000 --> 00:45:30,900 Emulated over and over and over again. 654 00:45:31,000 --> 00:45:38,400 This model that we built here is not highly scalable. 655 00:45:38,600 --> 00:45:41,800 Now, I don't think my farm he's being a bigger than it is. 656 00:45:42,800 --> 00:45:46,100 But it's highly replicatable now would love C. 657 00:45:46,100 --> 00:45:49,300 There'll be a white oak pastures in every agricultural County in 658 00:45:49,300 --> 00:45:51,800 the nation. That's what I'd like to see. 659 00:45:53,500 --> 00:45:56,200 I'm very worried about what's going to happen. 660 00:45:56,400 --> 00:46:04,000 I think that I see greenwashing breaking, folks, like me and I'm 661 00:46:04,000 --> 00:46:08,400 afraid big Foods going to win, maybe they won't shoot of the, 662 00:46:08,400 --> 00:46:16,300 the Big food, big agritech. I'm making millions and 663 00:46:16,600 --> 00:46:21,100 trillions of dollars on this food system is feeding us. 664 00:46:21,600 --> 00:46:23,700 You know, I don't know how much is this is incredible amount of 665 00:46:23,700 --> 00:46:26,800 movie. I know they're making huge Like 666 00:46:26,800 --> 00:46:30,200 you need to like work damage. Personally date. 667 00:46:30,400 --> 00:46:33,700 How many people bought? A 65 is a huge number of 668 00:46:33,707 --> 00:46:40,200 incredible mom. So the food companies are not 669 00:46:40,200 --> 00:46:44,600 going to change the system, they created the system, it's not 670 00:46:44,600 --> 00:46:48,700 going to happen in Washington d.c. you know, there's too much 671 00:46:48,700 --> 00:46:56,800 money in politics to be the farm policies are written by the 672 00:46:58,600 --> 00:47:02,400 folks will be able that work for the food food companies. 673 00:47:04,500 --> 00:47:07,900 So I know their what the Lions, right? 674 00:47:08,000 --> 00:47:10,600 Right Farm. Turn it over to have some 675 00:47:10,600 --> 00:47:15,000 Congressional aide and why is it being what we have is not going 676 00:47:15,000 --> 00:47:21,600 to happen that the in politics. The land grant universities are 677 00:47:21,600 --> 00:47:26,300 not going to be the change agent for the same reason. 678 00:47:26,700 --> 00:47:31,000 Not to much of their money comes from Big multinational. 679 00:47:31,000 --> 00:47:35,900 Corporation big food, big ass. Bango all know about him is not 680 00:47:35,900 --> 00:47:40,700 doing bad news, everybody. The only thing they can't be 681 00:47:40,700 --> 00:47:43,300 Farms, Farmers can't sleep. You know what, I'm just going to 682 00:47:43,308 --> 00:47:46,300 do it like this. Anyway, the cave ever broke. 683 00:47:47,700 --> 00:47:52,200 So if, if the change occurs still be consumer-driven, it's 684 00:47:52,200 --> 00:47:58,600 going to be because Robert Sykes and Michael and enough people in 685 00:47:58,600 --> 00:48:02,600 this country. Say where I gotta I gotta buy 686 00:48:02,600 --> 00:48:05,900 food today. Day, I'm going to buy from 687 00:48:05,900 --> 00:48:10,100 somebody that's producing it in a way that I like that is 688 00:48:11,300 --> 00:48:17,800 causing no harm or actually healing some harms been done. 689 00:48:19,200 --> 00:48:21,400 And it's going to cost a little more money. 690 00:48:23,100 --> 00:48:26,500 There's going to be a little more aggravation enforcing. 691 00:48:28,300 --> 00:48:33,400 And you've got the loud voice of big food telling you that which 692 00:48:33,400 --> 00:48:34,800 should be. Tonight is great. 693 00:48:34,800 --> 00:48:36,500 It's fine. Shut up. 694 00:48:36,700 --> 00:48:41,100 Eat payment for either is fine. I need to move. 695 00:48:41,100 --> 00:48:45,100 I move too. Well maybe, I don't know you 696 00:48:45,100 --> 00:48:49,100 closer to it than I am. It is fucking George. 697 00:48:49,400 --> 00:48:55,100 It's an interesting scenario and I certainly see the pendulum 698 00:48:55,100 --> 00:48:58,600 moving towards people that are becoming aware of this and 699 00:48:58,600 --> 00:49:01,700 certainly placing the quality of their food in the sourcing of 700 00:49:01,700 --> 00:49:05,400 their food on a higher pedestal as they should and then moving 701 00:49:05,400 --> 00:49:07,300 towards things that offer that as an option. 702 00:49:07,300 --> 00:49:11,000 But at the same time I feel like wow, Now that demographic is 703 00:49:11,000 --> 00:49:14,800 certainly growing the demographic that is totally 704 00:49:14,800 --> 00:49:18,000 ignorant to. That fact is likely growing at a 705 00:49:18,000 --> 00:49:24,100 faster rate and that scares me. Well, people being ignorant is 706 00:49:24,100 --> 00:49:31,200 the biggest issue. There intentionally being 707 00:49:31,200 --> 00:49:36,200 intentionally kept the messaging of big food is what we're 708 00:49:36,200 --> 00:49:42,300 producing is fine. And in this room are and it's 709 00:49:42,300 --> 00:49:44,900 not the only reason, but please don't get me wrong. 710 00:49:44,900 --> 00:49:49,100 I am very aware that they was income disparity, but we've 711 00:49:49,100 --> 00:49:52,900 never had before the people that can't afford people for the 712 00:49:52,900 --> 00:49:55,300 food. And I do understand that my 713 00:49:55,300 --> 00:49:59,100 heart goes out to I can't fix economic disparity. 714 00:49:59,500 --> 00:50:00,900 I'm not putting that on my plate. 715 00:50:01,000 --> 00:50:02,400 Some of y'all want to work with that. 716 00:50:03,200 --> 00:50:09,600 I can fix the food system if you will support that but There is 717 00:50:09,600 --> 00:50:13,300 economic disparity and that is a problem, not the main problem. 718 00:50:13,300 --> 00:50:20,200 The main problem is the fraudulent messaging was being 719 00:50:20,200 --> 00:50:25,100 perpetuated by big food. Well, I'm just one man, but you 720 00:50:25,100 --> 00:50:28,300 got my word in that. I have no intention to ever 721 00:50:28,300 --> 00:50:32,600 purchase food from big food. I'm not having for years and I 722 00:50:32,607 --> 00:50:34,100 don't intend to go back that way. 723 00:50:34,100 --> 00:50:38,000 So I'm, I'm hopefully moving the needle, one small out and when I 724 00:50:38,000 --> 00:50:40,700 can Troll and hopefully this messaging gets crossed enough 725 00:50:40,700 --> 00:50:44,500 people to also move that needle. But you know, I think the more 726 00:50:44,500 --> 00:50:47,100 people I mean, you know, better you do better and I did and 727 00:50:47,100 --> 00:50:51,500 Ideal World and if people know that they understand it, they I 728 00:50:51,500 --> 00:50:54,000 mean people place priority on the strangest things that they 729 00:50:54,000 --> 00:50:56,500 don't ban tonight to spend four bucks 5 bucks. 730 00:50:56,500 --> 00:50:58,400 Seven bucks for a cup of coffee at Starbucks. 731 00:50:58,800 --> 00:51:02,100 You know, putting forth a little bit more towards the quality of 732 00:51:02,100 --> 00:51:03,200 the beef. They're consuming. 733 00:51:03,800 --> 00:51:05,500 He's going to have a much more profound impact on their 734 00:51:05,500 --> 00:51:09,200 long-term health. We're here. 735 00:51:13,900 --> 00:51:17,900 And it's, you know, it's so they are not a difficulty, is I 736 00:51:17,908 --> 00:51:21,000 thought about difficulty in messaging because the voice of 737 00:51:21,000 --> 00:51:23,600 big things so loud and I stand by that. 738 00:51:24,900 --> 00:51:31,700 There's another difficulty, then if you have bet, you know, a lot 739 00:51:31,700 --> 00:51:35,800 of people who have changed the way they eat because they have 740 00:51:35,800 --> 00:51:39,800 health issue, I certainly know, a lot of them, newly developed, 741 00:51:39,800 --> 00:51:43,200 diabetes, have high blood pressure, they had high 742 00:51:43,200 --> 00:51:49,800 cholesterol, the whatever they would do. 743 00:51:49,800 --> 00:51:52,400 And in terms of diet is not working. 744 00:51:54,300 --> 00:51:57,200 It really felt. So they immediately changed 745 00:51:57,300 --> 00:52:00,700 they, they didn't want to feel bad anymore and they didn't 746 00:52:00,700 --> 00:52:04,000 spend money on Pharmaceuticals. So they went to the trouble of 747 00:52:04,000 --> 00:52:09,800 eating different. Well, we're the environment is 748 00:52:09,800 --> 00:52:14,100 further removed than that, you know, the eating from the 749 00:52:14,107 --> 00:52:18,600 damaging food system is as bad for the environment is it is for 750 00:52:18,600 --> 00:52:22,500 your health. But you don't, it's just further 751 00:52:22,500 --> 00:52:25,100 from you. You it's hard to draw those 752 00:52:25,100 --> 00:52:30,100 lines of correlate. The two, you know, species going 753 00:52:30,100 --> 00:52:35,400 extinct is a horrible thing. If you support industrial food, 754 00:52:35,400 --> 00:52:39,700 you are supporting A system that drives many species of plants 755 00:52:39,700 --> 00:52:42,000 and animals microbes will really only station. 756 00:52:42,900 --> 00:52:44,600 But it's hard to put the two together. 757 00:52:46,200 --> 00:52:49,300 You know, things like The Dead Zone in the Gulf whether the 758 00:52:49,300 --> 00:52:54,900 can't get on the Moor is directly tied to this damaging 759 00:52:54,900 --> 00:52:57,800 food production system but you don't put it together like you 760 00:52:57,800 --> 00:52:59,900 do. They got diabetes. 761 00:52:59,900 --> 00:53:06,100 So I mean too much sure all these damaging impacts that come 762 00:53:06,900 --> 00:53:12,600 it's just so hard for people to draw the lines of Carly that. 763 00:53:13,000 --> 00:53:16,000 How they're spending their food when I feel like there's 764 00:53:16,000 --> 00:53:19,800 definitely a Tipping Point in which things will implode. 765 00:53:19,800 --> 00:53:21,500 And I don't know if it's going to come from. 766 00:53:22,000 --> 00:53:25,100 I mean, the the standard people in the standard American diet, 767 00:53:25,100 --> 00:53:27,900 who have seen their health in Decline and continue to decline 768 00:53:28,200 --> 00:53:31,400 with diabetes obesity. Like that is either going to be 769 00:53:31,408 --> 00:53:34,400 the point of implosion in which we can simply not sustain that 770 00:53:34,400 --> 00:53:38,300 trajectory for any longer, or the environment will give out 771 00:53:38,300 --> 00:53:39,900 first. I don't know which of the two 772 00:53:40,300 --> 00:53:44,700 will likely win that race. But I would like to think that 773 00:53:44,700 --> 00:53:47,400 we could correct course before that implosion occurs, but I'm 774 00:53:47,408 --> 00:53:49,500 not sure that's going to happen, I don't know. 775 00:53:51,200 --> 00:53:55,900 Well I prefer to believe again. I'm pragmatic old man. 776 00:53:55,900 --> 00:54:00,100 This little girl, a lot of life and one thing I have come see is 777 00:54:00,100 --> 00:54:03,600 very few. Things randomize change, like 778 00:54:03,600 --> 00:54:07,600 pain when you feel the pain. That's when you really start to 779 00:54:07,600 --> 00:54:09,200 look for a way to make the change. 780 00:54:10,600 --> 00:54:16,000 And all these damaging things that we're doing with this. 781 00:54:16,000 --> 00:54:21,400 This food system, we've got is going to bring pain sooner or 782 00:54:21,400 --> 00:54:25,100 later for me from a myriad of different potential sources. 783 00:54:26,600 --> 00:54:34,100 Health culture environment, civilization pandemic really 784 00:54:34,100 --> 00:54:37,500 fun. I just can't figure out what 785 00:54:37,500 --> 00:54:41,700 changed all the blood - can't. Imagine I can't imagine how 786 00:54:41,700 --> 00:54:44,200 that's going and I worry about it. 787 00:54:44,200 --> 00:54:48,900 You just saw around all here, you know, I'm focused on making. 788 00:54:49,400 --> 00:54:53,100 I can't say you belong. I just damn sure going to save 789 00:54:53,100 --> 00:54:57,800 the world but I may be able to say white oak pastures me me. 790 00:54:57,800 --> 00:55:01,000 I'm not sure, I'm me, but we got a better chance and saving the 791 00:55:01,008 --> 00:55:05,000 world. And I've had a again, come on. 792 00:55:10,500 --> 00:55:13,300 No matter what kind of a crime rocked about trying to bulk up. 793 00:55:18,200 --> 00:55:21,700 Very again, she walking back and forth between here and her 794 00:55:21,700 --> 00:55:25,100 mama's office. My mom has offices in Cruz, 795 00:55:25,100 --> 00:55:27,500 Azul, Courthouse, your mom's office in the old church 796 00:55:27,500 --> 00:55:33,000 building. That's no longer being used as a 797 00:55:33,000 --> 00:55:36,600 probably bored. She's coming back and forth, but 798 00:55:36,600 --> 00:55:41,100 it is, it is going to be some changes down the road and I 799 00:55:41,107 --> 00:55:44,300 don't know what you look like. Well, I think we would all go 800 00:55:44,300 --> 00:55:47,900 crazy if we tried to fix the world's problems in our 801 00:55:47,900 --> 00:55:50,100 lifetime. But I think doing whatever you 802 00:55:50,100 --> 00:55:53,400 can tangibly in your lifetime, to make a difference with those 803 00:55:53,400 --> 00:55:57,500 that you can impact directly like you most certainly are, is 804 00:55:57,500 --> 00:56:00,500 the best any of us can hope for. So I applaud you for what you do 805 00:56:00,500 --> 00:56:02,600 and I've got no doubt that you're making an impact in ways 806 00:56:02,600 --> 00:56:06,200 you don't even yet realize. And I just encourage you to keep 807 00:56:06,200 --> 00:56:12,000 fighting the fight that you are. Okay, but I won't lie to you. 808 00:56:15,300 --> 00:56:21,100 So about a year ago, we sold the book rights to White Oak 809 00:56:21,100 --> 00:56:27,700 pastures to Random House Viking penguin, and they hired a 810 00:56:28,200 --> 00:56:32,000 talented young woman, write the book about white oak pastures. 811 00:56:33,400 --> 00:56:39,400 This is going to come out and sell film is called a bowl 812 00:56:39,400 --> 00:56:45,700 return to giving to them. And it is primarily focused as 813 00:56:45,700 --> 00:56:50,200 lock cultural stuff in it Southern Culture, long history 814 00:56:50,200 --> 00:56:55,600 of farming in it. But most of it is focused on 815 00:56:55,600 --> 00:56:59,100 what's wrong with this damaging, food production system. 816 00:56:59,600 --> 00:57:04,000 And what you can do about, would use an individual that's buying 817 00:57:04,000 --> 00:57:09,200 food everyday can do about it. So, I hope that when that book 818 00:57:09,200 --> 00:57:12,100 comes out, maybe you can. Aang, come back on, talk to you 819 00:57:12,107 --> 00:57:15,300 about it. And help explain the mission for 820 00:57:15,300 --> 00:57:16,600 me. Hey, when you've always got an 821 00:57:16,607 --> 00:57:19,300 open invitation on my podcast, I will do everything in my power, 822 00:57:19,300 --> 00:57:23,400 to spread the word about that book about your company what you 823 00:57:23,408 --> 00:57:26,600 stand for. And I will vote accordingly with 824 00:57:26,600 --> 00:57:30,100 my dollar and only purchase the meat that is sourced properly. 825 00:57:30,100 --> 00:57:32,700 So I have no problem with that whatsoever. 826 00:57:33,700 --> 00:57:36,500 Well, I hope you'll come see me sometime Robert, we got it. 827 00:57:36,600 --> 00:57:39,500 We got cabins who owned the farm for a guest. 828 00:57:39,500 --> 00:57:44,100 Gotta go, snowstorm. Restaurant. 829 00:57:45,100 --> 00:57:50,100 You know, we also set up a non-profit but education founded 830 00:57:50,300 --> 00:57:55,400 by 501 c 3 last year called Center for agricultural. 831 00:57:55,900 --> 00:58:02,700 Zillions We put in we put educational sessions and it's on 832 00:58:02,700 --> 00:58:05,100 our website. You can see what they varied 833 00:58:05,100 --> 00:58:08,000 things are various time. But if you want to come to one 834 00:58:08,000 --> 00:58:11,100 of those on the more than one of those, I'd be glad to post you 835 00:58:11,100 --> 00:58:12,700 to my guests. Stop drinking. 836 00:58:13,400 --> 00:58:17,100 I think you'd like it. Yeah, I would 1000% take you up 837 00:58:17,100 --> 00:58:18,800 on that. I've actually got family in 838 00:58:18,800 --> 00:58:21,200 Georgia, so I need to get down there anyways and see them. 839 00:58:21,200 --> 00:58:25,100 So I'll make it a point to see your operation there as well and 840 00:58:25,600 --> 00:58:27,900 just learn more, and dive deeper, because I'm passionate 841 00:58:27,900 --> 00:58:31,300 about About what you're doing in Georgia Douglasville. 842 00:58:32,500 --> 00:58:36,000 Yeah, just saw a while. Yeah, we're come on. 843 00:58:36,000 --> 00:58:37,400 We're about three hours from there. 844 00:58:37,700 --> 00:58:39,800 Yes, indeed. Well, let's plan on that. 845 00:58:39,800 --> 00:58:42,600 For sure, sir. Well I'll come down there, and 846 00:58:42,600 --> 00:58:45,300 we'll have a both of our Southern Accents in one room and 847 00:58:45,300 --> 00:58:50,100 people won't know what to do. Yeah, we can understand each 848 00:58:50,100 --> 00:58:52,100 other with Williamstown somebody, that's on a man. 849 00:58:58,900 --> 00:59:02,500 Robin thirtyish on, yo, yo woman from England. 850 00:59:02,500 --> 00:59:08,800 Living in California. Then my daughter's generation 851 00:59:09,500 --> 00:59:14,300 and she her many, you know, trying to understand. 852 00:59:14,800 --> 00:59:18,800 Not just my words, but the way I think about things bless her 853 00:59:18,800 --> 00:59:22,900 heart. Hey, it's good to feel like, you 854 00:59:22,900 --> 00:59:26,800 know, Southern Accents, good. Every time everywhere I go is 855 00:59:26,800 --> 00:59:30,000 that that's you know, up north it stands out, but I don't know, 856 00:59:30,000 --> 00:59:32,400 people, listen, it's like they just appreciate it for some 857 00:59:32,400 --> 00:59:34,700 reason. So don't change a thing there. 858 00:59:35,400 --> 00:59:37,800 People walking, people watch authenticity. 859 00:59:37,900 --> 00:59:41,700 Absolutely, absolutely. Well I will link out to the 860 00:59:41,700 --> 00:59:45,700 primary website, White Oak. Pastures.com correct, this group 861 00:59:46,200 --> 00:59:48,900 perfectly, I will do that. I will link out to decide the 862 00:59:48,900 --> 00:59:52,200 books dropping in September. So yep. 863 00:59:52,500 --> 00:59:54,600 And where do people go for information on the nonprofit? 864 00:59:54,600 --> 00:59:56,100 That's also through white oak pastures. 865 00:59:57,200 --> 01:00:00,600 Yeah, but I think there's a link on our website. 866 01:00:00,900 --> 01:00:04,100 It's called Center for agricultural resilience. 867 01:00:05,000 --> 01:00:07,700 And but if I think it's also our website. 868 01:00:07,800 --> 01:00:11,400 Why do passes.com perfect? While Link at the all that, make 869 01:00:11,400 --> 01:00:13,800 it easy for people to find you? Well, here's I can't thank you 870 01:00:13,800 --> 01:00:15,400 enough for taking the time. I've thoroughly enjoyed the 871 01:00:15,408 --> 01:00:16,500 conversation. Good sir. 872 01:00:17,300 --> 01:00:19,400 And I appreciate all that you are doing. 873 01:00:19,500 --> 01:00:22,600 You're making an impact. Are we appreciative enough to 874 01:00:22,600 --> 01:00:24,300 talk to you? The yes indeed sir. 875 01:00:24,300 --> 01:00:26,600 Would go drive around that last round for the farm. 876 01:00:26,700 --> 01:00:29,100 And tell Michael, I said handy and I'll hopefully see here 877 01:00:29,100 --> 01:00:32,000 soon. I'm sure we'll take care.