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Hello ladies and gents Robert 
Sykes kiddo Savage.com. 

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And today I have special guests,
Bryce Hinson on the podcast. 

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And we dive into all things 
business entrepreneurship, 

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especially as it relates to the 
fitness industry. 

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He is the CEO of the Fit Body 
Boot Camp and we dive into that.

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What kind of brought him in to 
that path that role. 

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But honestly, we talked a lot 
about mindset, we talked about 

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stoicism and talk about how to 
know when you've reached the 

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point of enough within your 
business, how to scale, how to 

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grow thoroughly. 
Enjoy the We definitely have 

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Kindred Spirits when it comes to
our mentality and approach 

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towards growth and development 
trying to be better every single

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day. 
Offering all these stressors 

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these hormetic stressors that 
build us each and every day, 

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self-imposed hardship. 
So all kinds of really good 

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content here. 
I thoroughly enjoyed the 

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conversation. 
I've got a lot of respect for 

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Bryce and the message she's 
sharing so that for their do sit

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back relax and do the podcast 
with Bryce Henson. 

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We are lab rice. 
How are you man? 

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I'm doing well. 
Thanks so much for ever. 

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How you doing? 
I'm doing wonderful myself, man,

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so I get pitched your podcast 
one sheet and you've been making

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waves in the fitness industry 
from entrepreneurial standpoint.

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You've got a super successful 
group coaching business. 

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I kind of like to dive into that
man. 

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Like what is what is group 
coaching like it? 

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How does one get into that 
realm? 

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Because I feel like that's a 
very competitive space. 

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Yeah, certainly can. 
And B, how I got into it was 

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shoot years ago. 
I came from the Midwest was not 

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a fit guy by any stretch of 
imagination and I moved to 

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Southern California. 
I was 21. 

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I was excited. 
I was enthusiastic to be in LA 

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but also I didn't have Fitness 
in my life. 

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Three thousand miles from home. 
You know, certainly the first 

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two years, we were a little bit 
more dark than light, but 

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fortunately, I had a fitness 
Mentor that move from the 

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Midwest. 
We lived in together for about 

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two years and he actually 
introduced me to circuit 

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training to lifting weights, 
clean nutrition. 

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Most importantly coaching and 
accountability. 

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Because with that out that 
coaching and accountability 

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piece, I would have been 
successful. 

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And really he took me on a 
two-year Journey that really was

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hyper focused over the first six
months, got incredible result 

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dropped about 20 pounds of body 
fat, put on 20 pounds of lean 

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muscle and I was excited 
actually at that point to then 

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start you know a coaching 
business on my own because I was

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so impacted and very positive 
way for what Fitness does. 

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Because yes, it gives you the 
physique. 

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But, you know, Robert and as 
your audience knows, it gives 

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you way more than that. 
You know, changed my life, more 

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energy through Z as and vibrancy
and became one of the least 

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performing sales reps in the 
company all the way the highest.

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And that's what really kind of 
like, open my eyes to becoming a

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trainer. 
And then this all say to really 

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answer your question when I saw 
the body bootcamp model about 

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two years later, while I am the 
CEO, I'm not the founder. 

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Good friend mentor and business 
partner, mine Pedro's basically 

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created the model and he created
the droop training model of this

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is actually after the Great 
Recession, this isn't A, where 

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he had one-on-one training, 
which worked really well, but 

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once the recession happened, 
people still need to get in 

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shape, but ultimately had 
limited funds. 

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So he pivoted that model created
a group training Dynamic, that 

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was the first kind of prototype 
if you will outside boot camps, 

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which then got pulled into our 
indoor Fitness franchise model. 

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But this all the say, the group 
trying to work extremely well 

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and it does that for a variety 
of reasons. 

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One, you can train all level 
types the same time because we 

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do circuit training. 
So it's time sequence and time 

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reps, not Unnecessarily number 
of sets. 

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So that way a person who's very 
new at Fitness can also train 

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with someone who's very 
experienced still, get a great 

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result. 
Additionally, it provides that 

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healthy level of competition. 
So, you know, human nature. 

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We've known this for a long 
time, even since the dawn of 

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time the Egyptians building, the
pyramids, there was that 

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competitive nature and how they 
erected them so quickly. 

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And it's really the same thing 
from a fitness perspective. 

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When you were the group of 
people and that group training 

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element, you typically work 
harder, and then, the, the 

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really the last bullet point is 
just obviously the affordability

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of the Program because most 
people fail not because they 

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don't know what to do, but it's 
about the coaching and 

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accountability. 
So you can hire a one-on-one 

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personal trainer which is 
certainly high value, that will 

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give you a great result, but if 
you break it down, I mean that 

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can cost. 
If you go to a personal trainer 

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a few times a week, anywhere 
from 800 to 1500 bucks a month 

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and the average person 
especially if they don't have a 

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love for fitness and value it. 
That's a bitch, a bit of a 

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stretch. 
So for the group element and 

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allows you to get a great 
result, that Competitive Edge 

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allows you to push yourself as a
client and also come from 

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affordable. 
Perspective. 

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So that was a lot but ultimately
that give you a high level view 

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of kind of my little bit of 
backstory really focus on the 

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group training element. 
I feel like from a business 

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standpoint to like all the 
coaches that are trying to truly

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scale their operation, they wind
up going to the group coaching, 

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you know, model simply because 
that is so much more scalable 

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than trying to just simply take 
on one or more are more and more

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one-on-one clients which is 
there's a point of no return on 

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that only, I mean, it's about 
leveraging your time and, you 

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know, one of the one trainers 
just hard because Training diet 

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dollars for time and granted. 
If you have a one-on-one client,

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then you're trading a higher 
amount of dollars per time, but 

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there's only so many hours in 
the day. 

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So that's an incredible 
observation, Robert and why a 

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lot of coaches that are 
experiencing Ministry to open 

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their eyes and set student 
training model and its work 

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extremely well for us for the 
reasons listed, I want to kind 

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of dive deeper into, this is 
something that I've been 

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thinking about quite a lot. 
And I thought, this is probably 

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something that a lot of 
entrepreneurs that come from the

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Fitness industry. 
Stree go through at some point 

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another but like you get into 
fitness because you love and are

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passionate about Fitness, you 
perfect your own physique you 

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perfect your nutrition and then 
you start getting into business 

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and the entrepreneurial world 
and you fall in love and become 

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a very passionate about that. 
And at some point many people 

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start to do that at the expense 
of focusing on their health and 

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nutrition. 
So it's kind of like they're 

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starting to go back on what made
them successful in the first 

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place? 
Have you had any of that creep 

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into your life? 
Holy smokes. 

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Robert mean that is an 
incredible observation 

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thankfully. 
I would say for me specifically,

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I've always kept a really big 
focus at my fitness level ever 

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since really going to that 
transformation that I discussed 

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back in early 2007 but, you 
know, being in the brand and 

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first starting as an owner, then
a business coach, then a VP in 

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the CEO. 
Now, I'm coaching hundreds of 

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owners within our model and it's
not uncommon, unfortunately, 

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especially the first year when, 
you know, just like any 

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business. 
For endeavor, we get the get the

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business off the ground, the 
mornings are early, the evenings

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are late. 
So sometimes, you know, even 

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coaches you to your point, 
perfect perfected, their own 

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system, Perfecter their 
nutrition Perfection of their 

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own physique and their weight 
training agenda. 

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Sometimes they put their foot 
off the gas and It ultimately 

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pick up the trainer 15, if you 
will, for the first, you know, 

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12 months of operations. 
Thankfully, for me, I never 

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happen, but it is more common 
than you think. 

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Do you have any like safeguards 
or like non-negotiables in your 

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life that you can? 
Of use and Implement so that you

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just keep tabs on that and know 
that you're always on the right 

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track. 
Yeah incredible question for me 

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it's interesting. 
Fitness is the foundation's to 

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staple. 
It allows me to be a better 

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person, husband business, leader
entrepreneur, just person in 

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general to add value to the 
society. 

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So for me, my non-negotiables 
when I'm up, you know, get up 

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early and from there within 60 
Minutes of me, you know, waking 

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up. 
I'm at the gym and get my 

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workout in and I Very my 
workouts, a few times a week. 

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I'm at my own fit bodies 
locations, basically getting an 

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awesome circuit my location 
specifically to whereby lives 

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about 30 mile drive. 
So there's a couple times a week

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that I train just locally but 
regardless the non-negotiable is

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get up within 60 minutes. 
I'm working out and that really 

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sets the foundation for 
everything. 

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Because once I feel better after
a strong work out, the 

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endorphins are going, and I do 
like a cold cold Polar Plunge, 

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if you will to really help 
strengthen my immune system, 

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reduce inflammation, then 
because I'm feeling great, it 

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sets, It's me up and I'm more 
likely to, you know, eat a 

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really you know, delicious and 
whole food breakfast. 

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Maybe have a protein shake, it 
just kind of sets the whole day 

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up and what I realized is my 
younger training days. 

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When I started as a particularly
2007-8, I didn't have that 

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non-negotiable to start the day 
and even though I found success 

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and thankfully never fully got 
the bandwagon. 

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There was days after coming you 
know home from a long day of 

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work in the sales Arena and be 
like, holy smokes. 

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I'm tired. 
You know what? 

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I'm going to go to the gym 
tomorrow but now since I 

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prioritize that literally The 
first 60 Minutes of waking up. 

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That is my non-negotiable. 
So it's worked out really well 

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for me. 
I love it, man. 

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I love it. 
When it comes to that 

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Copeland's, how long you been 
doing that? 

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For the last? 
Well off, and on for the 

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probably, since 2015. 
So it's been a good amount of 

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time. 
I'm a huge fan of book, Joe 

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Rogan and Tony Robbins who've 
been talking about it for quite 

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some time, including Tim 
Ferriss, as well. 

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So that's why I started 
experimenting but really up 

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until about end of October 2001,
torches me 2021. 

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So was about like eight or nine 
months from the time of this 

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recording I was when I moved 
locate House locations and now I

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have a pool even though I live 
in Southern California. 

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Yes, it's known for its warm and
beautiful weather, but 

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especially in the winter, the 
mornings are super cool, there's

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no humidity in the air. 
So as soon as the sun goes down,

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it gets frigid. 
So I've been doing that 

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religiously now for about 9 
months, with my new 

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accommodation, so you're just 
jumping into your pool. 

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You'll have like one of those 
fancy cold plunge. 

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Apparatus is like Joe Rogan, I 
don't know. 

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But that's that's the next 
Evolution if you will but on 

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that note. 
Yeah, the pool is a balmy 48 

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degrees at 5:00 a.m. but I'm 
jumping in there. 

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So it's it's not quite your own 
style but it's yeah, it's not 

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warm. 
Now that's awesome. 

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And I feel like I feel like, 
just any type of hormetic stress

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is good and, you know, like 
things that are unpleasant in 

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the moment but make you just 
hard to kill. 

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Quote, unquote is always 
worthwhile. 

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Oh totally. 
It's that. 

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But intentional you know I guess
suffering or dissatisfaction 

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when you can use subject 
yourself to that on the front 

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end. 
Usually I mean whether it's 

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working out where this eating 
clean with this a Polar Plunge 

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was their home, little change in
any capacity that, you know, you

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earn, if you will going through,
you know, that suffering in that

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pain, that proactive discomfort 
on the back end, the benefits 

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are always worth it. 
Totally, I'm just kind of going 

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all over the place man, but I'm 
liking the way this is headed. 

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So what does the word balance 
mean to you? 

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I feel like people that are Very
you know passionate about 

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business entrepreneurship but 
also have a family life have you

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know, wife kids, whatever, I'm 
not sure what your status is 

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there but people that also 
trying to take care of their 

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health, their well-being. 
Like they have very different 

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ideas of what balance makes 
them. 

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So for you, what does that mean?
Yeah, great question. 

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Robert for me, just very 
candidly. 

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A balance isn't part of my 
vocabulary, and not to say that 

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I'm not hating on it because 
certainly, for some people it 

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works. 
I feel, you know, there's some 

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commonalities in human nature, 
and there's some life hacks in 

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reverse engineering processes 
that can really get you. 

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The next level for me, balance 
isn't really ever been a good 

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part of my life and the reason 
that is I'm kind of All or 

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Nothing. 
So I'm in our my out, I'm in or 

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I'm out that said, you know you 
certainly you can't completely 

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just dedicate your whole life, 
your career. 

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And You know, miss your kids and
your family, me certainly can, 

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but that's not going to be a 
fulfilling path either. 

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But for me, I like the word 
integration better. 

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I, you have to make boundaries 
at time. 

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So, you know, ultimate when I 
get home, I put my phone away 

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when I'm with my wife, I have 
full tension there, we have good

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conversation when I'm at the 
gym, I'm focused on the gym, so 

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really, I try to take take the 
approach of, like, I integrate 

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certain aspects of My Life by 
Fitness my business, my personal

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my working out my, you know, 
travel in my leisure. 

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But it's just kind of 
disintegrated. 

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Focus, if you will and as best 
as I possibly can, and we're all

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human myself included, but when 
things were really well, cooked 

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for worked. 
Well, for me, is when I'm 

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president, like, I'm talking you
in the podcast, all my apps are 

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shut down, like we're engaged. 
The rest of the world can wait 

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until we're done and then from 
there we'll shift on. 

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So I think that would be what's 
worked for me and you know 

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strategy that certainly would 
recommend to your audience as 

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well. 100% man, I've gotta I'm 
making a shirt right now as we 

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speak, this going to read 
balance, is bullshit because I'm

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in the same mentality. 
I feel like I think Everybody 

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that I look up to and seek, you 
know, find inspiration in 

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whether it's campaigns or 
Goggins or Jocko or any of these

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people, they're like extremists 
man. 

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Like they're pure purely. 
Obsessed about their passions, 

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like they work at a tirelessly 
every single day without fail. 

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I feel like we live in a society
where everybody is trying to be,

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you know, soft and easy and 
cushion at. 

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Like, people trying to be 
balanced and normal and 

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mediocre. 
I feel like that's just not my 

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jam. 
It would man Kindred Spirits for

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sure. 
And I think you know, if you 

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look at it from a practical 
perspective, from a physics 

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framework like the law of 
entropy is at play like friction

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occurs, no matter what, you 
know, when you try something 

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new, the friction of the 
universe. 

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It's not personal like it's when
obstacles and challenges get 

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presented your way. 
It's not personal it's just the 

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way the universe works. 
So if you have a balanced 

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approach you're never going to 
basically have enough thrust to 

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get any sort of like long-term 
result. 

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You really have to take that 
approach of like being all in 

285
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committed up. 
Ask is that obsess mindset is 

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what's going to basically break 
the barriers, give you enough 

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thrust to overcome that friction
and then get the result, which 

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really this podcast you're you 
know, a big results guy. 

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So that's the name of the game. 
Yeah, I feel like there's a, 

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there's a concept I've only 
recently learned about, but I'm,

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I'm kind of starting to 
integrate it into my branding, 

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but it's called tin segregate. 
Have you ever heard of it? 

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It's like me. 
So, it basically means tensional

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Integrity. 
There's a, there's a lot of 

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architectural, you know, 
structures. 

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That that This but basically the
concept is Things become 

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stronger under tension and to me
like when you look at like a 

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balance beam and there's a 
fulcrum in the middle and 

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something else is improving. 
It means something else by 

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definition is declining which 
that never really set well with 

301
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me. 
Where's with potential 

302
00:13:54,800 --> 00:13:59,200
Integrity, things improve in our
enhanced as a result of the 

303
00:13:59,200 --> 00:14:02,700
pressures of other things, you 
know, being forced down upon 

304
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them. 
And I feel like that's just much

305
00:14:04,400 --> 00:14:08,300
more in line with my my thinking
and my life and I feel like I 

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00:14:08,300 --> 00:14:10,000
can get behind that mess. 
You have a lot more than 

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00:14:10,000 --> 00:14:14,800
balance, my friend, holy smokes,
that is like I'm learning from 

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00:14:14,800 --> 00:14:17,500
you here in this podcast. 
Was I know it goes both ways but

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00:14:17,600 --> 00:14:19,900
tensional integrity and that is 
just so true. 

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Because, you know, you think 
about like anything. 

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If you're trying to get a better
physique, building more muscle 

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00:14:24,500 --> 00:14:28,500
and build more lean muscle lose 
fat, like you have to put your 

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body through friction through 
tension and then as the result 

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00:14:32,100 --> 00:14:33,600
of that, that's the result comes
out. 

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00:14:33,600 --> 00:14:37,700
So I have actually heard of that
concept formulas in such, an 

316
00:14:37,700 --> 00:14:40,600
articulate away as 10. 
Shal Integrity, but I'm 

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00:14:40,600 --> 00:14:41,900
definitely going to look at it 
at more. 

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00:14:41,900 --> 00:14:44,200
And I'm on that bad. 
Like my friend, that without 

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00:14:44,200 --> 00:14:47,400
having that Forefront, that's 
been like a undertone philosophy

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00:14:47,400 --> 00:14:49,900
in my life. 
Yeah, 100% man, 100%. 

321
00:14:50,100 --> 00:14:54,600
I'd love to dive deeper into 
your business entrepreneurial 

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00:14:54,600 --> 00:14:57,700
Journey because I feel like a 
lot of people, you know, they 

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start there's like different 
phases in business. 

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Like, there's the phase of, 
like, you're just starting out. 

325
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You have, you know, no money and
your grind in and you start to 

326
00:15:07,600 --> 00:15:09,700
make it. 
But like the the In this you 

327
00:15:09,700 --> 00:15:11,500
don't know where you don't know 
where the momentum's go start 

328
00:15:11,500 --> 00:15:13,000
coming. 
Then you get to this point where

329
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you're actually able to pay the 
bills. 

330
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There's food in the fridge, 
you're able to take a sign of 

331
00:15:17,300 --> 00:15:19,300
relief and know that it's going 
to be okay. 

332
00:15:19,700 --> 00:15:23,500
And I feel like a lot of people 
wind up kind of staying in that 

333
00:15:23,500 --> 00:15:26,300
phase because they don't have 
that fire lit under their ass, 

334
00:15:26,300 --> 00:15:29,300
you know, burning as high as it 
normally was Prior. 

335
00:15:29,700 --> 00:15:33,100
And then from there you get this
like exponential you know, 

336
00:15:33,200 --> 00:15:36,300
growth where like you see a lot 
of companies and entrepreneurs 

337
00:15:36,300 --> 00:15:38,900
and CEOs, just freaking take off
like on a seeming. 

338
00:15:39,200 --> 00:15:43,200
You know, spaceship basically 
just Skyrocket up to success. 

339
00:15:44,100 --> 00:15:48,000
Where do you feel like that 
Catalyst and from like how are 

340
00:15:48,000 --> 00:15:51,900
people able to go from seeing 
some degree of success where 

341
00:15:51,900 --> 00:15:53,800
they're able to live 
comfortably? 

342
00:15:54,100 --> 00:15:57,000
But then get to this like 
exponential growth? 

343
00:15:57,100 --> 00:16:00,100
Like how does that scale? 
How does that come to be 

344
00:16:00,100 --> 00:16:01,800
specially when it comes to the 
fitness industry? 

345
00:16:02,900 --> 00:16:06,500
Well, it's interesting using 
your terminal attentional 

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00:16:06,500 --> 00:16:09,000
Integrity or at least you know 
something you just introduced to

347
00:16:09,000 --> 00:16:10,900
me. 
I feel I've been giving a 

348
00:16:10,900 --> 00:16:14,300
keynote on that concept for a 
long period of time without 

349
00:16:14,300 --> 00:16:16,800
actually that verbiage and 
really kind of going back to 

350
00:16:16,800 --> 00:16:20,500
uncovering like the source of 
that that rocket ship growth. 

351
00:16:21,100 --> 00:16:25,000
It has to come from dry from 
intentionality from purpose and 

352
00:16:25,000 --> 00:16:27,900
people always ask me, you know, 
especially in my role in some of

353
00:16:27,908 --> 00:16:30,200
the success that we've had 
numerous organization Bryce. 

354
00:16:30,200 --> 00:16:31,600
Like how did you find your 
purpose? 

355
00:16:31,600 --> 00:16:33,200
You like it. 
Us asked this all the time, not 

356
00:16:33,200 --> 00:16:36,200
only within our clientele are 
coaches but just you know, 

357
00:16:36,200 --> 00:16:39,300
business clients and coaching 
clients I've had for a long 

358
00:16:39,300 --> 00:16:42,300
period of time and I always say 
like he got to look at internal 

359
00:16:42,300 --> 00:16:45,000
and we talked about you just 
mentioned tensional Integrity. 

360
00:16:45,300 --> 00:16:49,200
The first, I guess Catalyst for 
me and my keynote that been 

361
00:16:49,200 --> 00:16:53,000
giving, its I call it. 
The three p's pain, passion 

362
00:16:53,200 --> 00:16:55,500
purpose. 
So it starts with pain like the 

363
00:16:55,500 --> 00:16:58,600
most successful people in life 
that have been able to CEOs 

364
00:16:58,600 --> 00:17:01,000
business, you know, authors 
entrepreneurs or whatever, the 

365
00:17:01,000 --> 00:17:03,400
case may be. 
The people have achieved the 

366
00:17:03,400 --> 00:17:06,000
most success. 
Typically there's a there's a 

367
00:17:06,008 --> 00:17:09,200
backstory, there's an origin 
story where they basically 

368
00:17:09,200 --> 00:17:13,500
experienced a lot of pain and 
for whatever you know category 

369
00:17:13,500 --> 00:17:16,500
of their life and whenever life 
story and then the ones who've 

370
00:17:16,500 --> 00:17:20,200
been successful, take that pain,
they sit in it and then they 

371
00:17:20,200 --> 00:17:25,099
actually transform that to a 
passion and passion actually 

372
00:17:25,099 --> 00:17:28,099
just means to suffer think of 
The Passion of the Christ. 

373
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It needs suffering with Christ. 
So ultimately you experience the

374
00:17:30,900 --> 00:17:36,400
pain, then you Crate that 
passion or that Integrity type 

375
00:17:36,400 --> 00:17:38,100
of friction that we're just 
referring to. 

376
00:17:38,300 --> 00:17:40,600
And then you actually, you know,
cat pulled to a catapult that to

377
00:17:40,600 --> 00:17:42,500
a purpose. 
So I think really to put a bowl 

378
00:17:42,500 --> 00:17:44,300
on this. 
If you don't have a strong 

379
00:17:44,300 --> 00:17:46,800
reason why, which is another way
to articulate it or a good 

380
00:17:46,800 --> 00:17:50,000
source of pain on why you want 
to get to the next level? 

381
00:17:50,300 --> 00:17:52,000
I think what's your point? 
You know, we talked about 

382
00:17:52,000 --> 00:17:54,200
earlier is like people living 
the life of mediocre like you're

383
00:17:54,200 --> 00:17:56,300
going to sit on the couch, 
they're going to, you know, take

384
00:17:56,300 --> 00:17:58,200
their foot, off the gas, they're
going to live life like this 

385
00:17:58,200 --> 00:18:00,000
balance and that's actually 
where balance comes from. 

386
00:18:00,000 --> 00:18:03,400
So I think it starts with 
Integrity Integrity based 

387
00:18:03,400 --> 00:18:05,800
friction, that relieve, that 
pain, develops a passion and 

388
00:18:05,800 --> 00:18:07,300
purpose. 
And when someone's aligned in 

389
00:18:07,300 --> 00:18:09,500
that particular flow, that's 
when you see their business 

390
00:18:09,500 --> 00:18:10,500
explode. 
That's when you see they're 

391
00:18:10,500 --> 00:18:13,300
following explore that's when 
you see their impact exposed to 

392
00:18:13,300 --> 00:18:15,000
the world. 
Yeah, I agree. 

393
00:18:15,000 --> 00:18:19,100
I feel like the people that I've
followed and, you know, find 

394
00:18:19,100 --> 00:18:23,700
inspiration and Meyer, like I 
like the the stories that have 

395
00:18:23,700 --> 00:18:26,600
the most humble beginnings. 
Like I feel like those stories 

396
00:18:26,600 --> 00:18:28,000
are always the most 
inspirational. 

397
00:18:28,000 --> 00:18:32,400
So for people that didn't have 
that like the people that Didn't

398
00:18:32,400 --> 00:18:37,500
have that just crazy, you know, 
piss-poor cart you know hands of

399
00:18:37,500 --> 00:18:39,400
cards, dealt their them in their
life. 

400
00:18:39,700 --> 00:18:43,400
How did they dig deep to find 
that dry? 

401
00:18:43,400 --> 00:18:48,700
Like how are they able to, you 
know, manifest that lack of pain

402
00:18:48,700 --> 00:18:50,600
into something? 
If it was never there in the 

403
00:18:50,600 --> 00:18:54,200
first place? 
Yeah, that's the million-dollar 

404
00:18:54,200 --> 00:18:56,900
question because you interesting
and when we talk about like, you

405
00:18:56,908 --> 00:18:58,700
know, the guys that you just 
referred to like, you know, 

406
00:18:59,000 --> 00:19:02,300
David Goggins, you know, all the
hell he went through and, you 

407
00:19:02,308 --> 00:19:04,900
know, he just live this life of 
mediocre. 

408
00:19:04,900 --> 00:19:06,900
I mean he had a horrible origin 
stories. 

409
00:19:06,900 --> 00:19:08,600
You know, father was an 
alcoholic. 

410
00:19:09,100 --> 00:19:11,800
I believe a drug addict is 
abusive and mean, just a very, 

411
00:19:11,800 --> 00:19:14,200
very challenging situation. 
And I think that was the 

412
00:19:14,200 --> 00:19:20,700
Catalyst that that really baked 
and really created that pain 

413
00:19:20,700 --> 00:19:23,400
passion purpose. 
Analogy that I just laid down. 

414
00:19:23,600 --> 00:19:26,200
Now, if you don't have that, I 
feel like it's interesting. 

415
00:19:26,200 --> 00:19:28,100
You kind of are a little bit of 
disadvantage, but one of the 

416
00:19:28,100 --> 00:19:30,500
ways, one of the strategies is 
really just intentional 

417
00:19:30,500 --> 00:19:33,200
discomfort. 
And what I found for me, like, a

418
00:19:33,200 --> 00:19:36,000
couple big Awakenings. 
My life is traveling and when I 

419
00:19:36,008 --> 00:19:39,600
was 21 or 20 years old, I put 
myself on a flight, one way from

420
00:19:39,800 --> 00:19:43,500
actually keep that one way, but 
they're in back however, to 

421
00:19:43,500 --> 00:19:45,500
Tokyo Japan. 
So I was the kid from the 

422
00:19:45,500 --> 00:19:48,500
Midwest. 
I hadn't seen the ton, I put 

423
00:19:48,500 --> 00:19:51,300
myself in a plane to Asia and 
just my world changed. 

424
00:19:51,300 --> 00:19:52,900
I mean. 
You know, yes traveling is 

425
00:19:52,900 --> 00:19:54,800
exciting. 
You can see new languages and 

426
00:19:54,800 --> 00:19:57,200
cultures but really, you 
actually, it's very discount, 

427
00:19:57,500 --> 00:20:00,200
very uncomfortable. 
It's very very challenging to go

428
00:20:00,200 --> 00:20:03,400
through experience especially 
when all of a sudden you hop off

429
00:20:03,400 --> 00:20:04,400
the plane. 
You're illiterate. 

430
00:20:04,400 --> 00:20:07,100
You can't speak to people who 
can't read and write and going 

431
00:20:07,100 --> 00:20:10,100
through experiences like that 
really open your eyes if that 

432
00:20:10,100 --> 00:20:13,000
intentional discomfort. 
So that's one way and probably 

433
00:20:13,000 --> 00:20:15,000
the most common ways that 
another way is actually just 

434
00:20:15,000 --> 00:20:16,800
getting getting in tune with 
your Fitness. 

435
00:20:16,800 --> 00:20:19,900
So making that a priority 
because that's painful to go 

436
00:20:19,900 --> 00:20:21,400
through. 
So, you know, subjecting 

437
00:20:21,400 --> 00:20:24,700
yourself to Challenges and 
discomfort that will develop 

438
00:20:24,700 --> 00:20:26,800
character that will develop that
pain quotient. 

439
00:20:26,800 --> 00:20:29,500
And if you're fortunate at least
in the front end to never have, 

440
00:20:29,500 --> 00:20:32,100
have that, that experience, that
type of experience, I should 

441
00:20:32,100 --> 00:20:35,300
say, subjected to you at an 
early age that it's up for you 

442
00:20:35,300 --> 00:20:37,300
to intentionally subject 
yourself. 

443
00:20:37,300 --> 00:20:39,600
Figure out what fires you up. 
Figure out what resonates with 

444
00:20:39,600 --> 00:20:41,400
you and if you feel a little 
friction, that's okay, go 

445
00:20:41,400 --> 00:20:43,200
through it. 
I think what will happen is, 

446
00:20:43,200 --> 00:20:45,300
you'll become enlightened. 
And then you'll gravitate 

447
00:20:45,300 --> 00:20:46,900
something that ultimately you 
find. 

448
00:20:46,900 --> 00:20:49,900
That's really passionate that 
you can take and rocket ship. 

449
00:20:49,900 --> 00:20:51,900
So that would probably be my 
best piece of advice. 

450
00:20:52,000 --> 00:20:54,800
Although candidly Robert and 
being very, very transparent, 

451
00:20:54,800 --> 00:20:57,500
you know, I had it, I come from 
the first world just like we 

452
00:20:57,500 --> 00:20:59,000
both do. 
So in the grand scheme of 

453
00:20:59,000 --> 00:21:02,100
things, my perspective shifted, 
but I came from very humble 

454
00:21:02,100 --> 00:21:04,100
beginnings with a first world 
standards. 

455
00:21:04,100 --> 00:21:06,100
You know, my father was an 
alcoholic, a drug addict 

456
00:21:06,200 --> 00:21:08,700
addicted to gambling, not 
necessarily conducive to the 

457
00:21:08,700 --> 00:21:11,300
good family upbringing and I 
really just took that kind of 

458
00:21:11,308 --> 00:21:14,900
trauma that I went through and 
put it up and put it towards the

459
00:21:14,900 --> 00:21:18,000
focus and purpose of my life. 
So in your situation like that 

460
00:21:18,000 --> 00:21:19,400
you already have that kind of 
adversity. 

461
00:21:19,400 --> 00:21:21,900
Built-in awesome. 
If you don't then go. 

462
00:21:22,100 --> 00:21:24,800
Seek it intentionally and then 
my hope for you is that you'll 

463
00:21:24,800 --> 00:21:27,700
be able to develop some passion 
and purpose in your life. 

464
00:21:27,900 --> 00:21:30,200
Yeah, total agreement. 
I feel like, you know, Fitness 

465
00:21:30,200 --> 00:21:33,000
like weight training, weight 
training itself is honestly just

466
00:21:33,000 --> 00:21:37,100
one of the best, probably the 
single greatest, you know, forms

467
00:21:37,100 --> 00:21:41,400
of self-imposed hardship that so
many people have implemented and

468
00:21:41,400 --> 00:21:44,800
then you just grow so much from 
that, you know, whether it's in 

469
00:21:44,800 --> 00:21:48,200
a business way in a relationship
where like you just grow so much

470
00:21:48,200 --> 00:21:51,500
as a person and that spills over
into so many other areas of your

471
00:21:51,500 --> 00:21:52,800
life. 
But I Like what you mentioned 

472
00:21:52,800 --> 00:21:55,100
about traveling? 
I never thought of traveling 

473
00:21:55,400 --> 00:21:57,900
being that type of self-imposed 
hardship in which you basically 

474
00:21:57,900 --> 00:22:02,100
just strip away, all of your all
of your, you know, solid footing

475
00:22:02,400 --> 00:22:05,500
and subject yourself to an 
environment that you don't know,

476
00:22:05,500 --> 00:22:06,900
which way is up, which way is 
down. 

477
00:22:06,900 --> 00:22:08,300
So that's, that's pretty cool, 
man. 

478
00:22:08,300 --> 00:22:10,900
It's pretty ballsy. 
Thank you. 

479
00:22:11,000 --> 00:22:13,300
And actually, to that point, I 
couldn't agree with you more on 

480
00:22:13,300 --> 00:22:15,500
the physical aspect of it 
because that is that self 

481
00:22:15,500 --> 00:22:17,800
intentional discomfort, which 
he's going to breed. 

482
00:22:17,800 --> 00:22:20,900
So many positive attributes in 
your life, physically mentally, 

483
00:22:20,900 --> 00:22:22,700
but also emotionally and 
spiritually and from your 

484
00:22:22,700 --> 00:22:25,100
character as well. 
But another story actually get 

485
00:22:25,100 --> 00:22:28,500
left out which my first study 
abroad experience, was that trip

486
00:22:28,500 --> 00:22:31,900
to Asia that is refer to but in 
2010, kind of catching that 

487
00:22:31,900 --> 00:22:34,700
travel bug. 
Also at that point, I had this 

488
00:22:34,700 --> 00:22:36,600
experience with Fitness Roots, 
really? 

489
00:22:36,600 --> 00:22:38,000
You know, Catalyst my 
confidence. 

490
00:22:38,300 --> 00:22:40,900
But another example of this, 
from a Spective I decided to 

491
00:22:40,900 --> 00:22:45,200
take an unseen visit and 
ultimately a life move to live 

492
00:22:45,200 --> 00:22:47,700
in an island in the very south 
of Brazil called Florianopolis. 

493
00:22:48,100 --> 00:22:51,200
And that I lived there for two 
years by my dream. 

494
00:22:51,200 --> 00:22:53,500
I was a huge, Kobe Bryant fan 
who spoke fluent Italian. 

495
00:22:53,500 --> 00:22:55,800
Most people don't know that. 
So, I grew up my life, like 

496
00:22:55,800 --> 00:22:57,900
thinking, okay, I want to let it
be a live, another culture, 

497
00:22:57,900 --> 00:23:00,400
learn another language, I didn't
know what that was until I hit 

498
00:23:00,400 --> 00:23:02,100
the beaches of Rio De Janeiro, 
Brazil. 

499
00:23:02,600 --> 00:23:05,500
You know, both shortly before 
the storage has articulated but 

500
00:23:05,500 --> 00:23:08,800
going through that experience 
over a two-year period that 

501
00:23:08,800 --> 00:23:10,900
first year. 
I mean, There was just riddled 

502
00:23:10,900 --> 00:23:13,700
with highs and lows but if I'm 
being very candid, it was so 

503
00:23:13,700 --> 00:23:15,500
challenging. 
I mean, you know, you walk off 

504
00:23:15,500 --> 00:23:17,400
the plane, you can't order a 
glass of water, you don't know 

505
00:23:17,400 --> 00:23:20,400
any, when I'm 7,000 miles from 
home that built so much 

506
00:23:20,400 --> 00:23:21,500
characters, that's just one 
more. 

507
00:23:21,500 --> 00:23:23,900
I guess tangible example from 
its travel perspective that 

508
00:23:23,900 --> 00:23:26,000
hopefully will inspire some of 
your audience. 

509
00:23:26,300 --> 00:23:28,200
Do you still travel pretty, 
pretty frequently? 

510
00:23:28,200 --> 00:23:32,400
Now, I do, you know, certainly 
business is very demanding. 

511
00:23:32,400 --> 00:23:35,500
I always used to say, when I was
younger, I had time, but not 

512
00:23:35,500 --> 00:23:38,700
money and now I have money but 
not time, but ultimately, I do 

513
00:23:38,700 --> 00:23:41,000
make it a priority. 
My I met actually in 

514
00:23:41,000 --> 00:23:43,000
Florianopolis Brazil. 
She was, we were introduced to 

515
00:23:43,000 --> 00:23:45,300
our mutual friend. 
Have a crazy Hollywood type 

516
00:23:45,300 --> 00:23:49,300
story, but basically I made a 
promise to her mother and my 

517
00:23:49,300 --> 00:23:50,300
broken Portuguese. 
Portuguese. 

518
00:23:50,300 --> 00:23:52,900
The time, which is now fluent. 
But I would basically, you know,

519
00:23:52,900 --> 00:23:55,100
take her daughter back and visit
her at once a year for 

520
00:23:55,100 --> 00:23:56,600
Christmas. 
So, we do that once a year. 

521
00:23:56,900 --> 00:24:01,600
And then typically, we also not 
try to, we always plan one. 

522
00:24:01,600 --> 00:24:03,800
International trip that's going 
to basically push our comfort 

523
00:24:03,800 --> 00:24:05,300
zones crate. 
You know, more of an 

524
00:24:05,300 --> 00:24:07,200
uncomfortable situation. 
And I'm not talking under, 

525
00:24:07,200 --> 00:24:09,700
there's nothing wrong with going
to Europe, going to London. 

526
00:24:09,800 --> 00:24:11,900
And, you know, going to Paris, 
but I'm not talking about that. 

527
00:24:11,900 --> 00:24:14,700
I'm talking about, you know, 
putting yourself like southeast 

528
00:24:14,700 --> 00:24:17,400
Asia, like South America, like, 
see some stuff, you know? 

529
00:24:17,400 --> 00:24:20,100
See how the world lives. 
Like the six billion people that

530
00:24:20,100 --> 00:24:22,500
are not privileges us and that 
will teach you a few things 

531
00:24:22,500 --> 00:24:23,800
about life. 
So yes, I do. 

532
00:24:24,100 --> 00:24:27,200
Yeah, I think that's awesome. 
And like I I've traveled a lot 

533
00:24:27,300 --> 00:24:28,600
in the states. 
Have tried a little bit of 

534
00:24:28,608 --> 00:24:30,300
braund, but not near as much as 
I'd like. 

535
00:24:30,300 --> 00:24:35,600
But one thing that I am set in 
determined to do is when we just

536
00:24:35,600 --> 00:24:38,100
had a kid, we're going to raise 
that kid in such a way that I 

537
00:24:38,100 --> 00:24:41,500
feel like they are able to Just 
have a better Foundation, I did,

538
00:24:41,500 --> 00:24:43,900
I think traveling is one of the 
single best things I could do 

539
00:24:43,900 --> 00:24:46,700
for them as a parent to just 
broaden their Horizon and let 

540
00:24:46,700 --> 00:24:48,900
them realize that there's a lot 
more to the world than what they

541
00:24:48,900 --> 00:24:52,400
see in their own backyard. 
So I think traveling especially 

542
00:24:52,400 --> 00:24:53,500
abroad. 
Like, there's one thing that I'm

543
00:24:53,500 --> 00:24:56,700
going to be adamant about doing,
but when it comes to doing that 

544
00:24:56,700 --> 00:25:01,100
alongside running a successful 
business, how do you juggle 

545
00:25:01,100 --> 00:25:03,300
that? 
Like how are you able to stay 

546
00:25:03,300 --> 00:25:07,100
just as productive away? 
And then be it, just a piece of 

547
00:25:07,100 --> 00:25:10,600
mind when you are away. 
Yeah, that's the million-dollar 

548
00:25:10,600 --> 00:25:12,200
question. 
But before I go any further, 

549
00:25:12,200 --> 00:25:15,000
congratulations on your child. 
That's awesome news. 

550
00:25:15,000 --> 00:25:18,700
And definitely the right 
direction expose, you know, it 

551
00:25:18,700 --> 00:25:22,100
provide much of much exposure as
possible, which will really just

552
00:25:22,100 --> 00:25:26,700
open up many opportunities in 
the future specific to how I 

553
00:25:26,708 --> 00:25:28,000
kind of, you know, do that 
balance. 

554
00:25:28,000 --> 00:25:31,200
Well, you know, one being very 
can have an awesome rock solid 

555
00:25:31,200 --> 00:25:33,600
team. 
So plenty of proactive 

556
00:25:33,600 --> 00:25:36,100
communication. 
But, you know, it's a stretch 

557
00:25:36,100 --> 00:25:38,100
and certainly my buried. 
Is it like really stressful 

558
00:25:38,100 --> 00:25:39,100
before you go the trip? 
Yeah. 

559
00:25:39,300 --> 00:25:41,000
Is it really stressed out when I
get back from the trip? 

560
00:25:41,000 --> 00:25:42,800
Yes. 
Do I still have to do things 

561
00:25:43,000 --> 00:25:45,300
things on the broad? 
Yes, it's a. 

562
00:25:45,300 --> 00:25:46,600
Is it uncomfortable? 
Yes. 

563
00:25:47,200 --> 00:25:50,800
So sometimes, you know, it's, 
you know, you look back in the 

564
00:25:50,800 --> 00:25:54,000
trip, is more fulfilling than it
is like enjoyable in the moment.

565
00:25:54,000 --> 00:25:57,200
But that said, the other caveat 
is my wife and I will always try

566
00:25:57,200 --> 00:26:00,400
to take one small, mini vacation
was just like just relaxing. 

567
00:26:00,400 --> 00:26:03,000
So we are going to Cabo San 
Lucas, the end of the summer and

568
00:26:03,000 --> 00:26:04,700
that's just like a three-day 
relaxing trip. 

569
00:26:04,700 --> 00:26:06,200
Partly for me. 
That's kind of like a little 

570
00:26:06,200 --> 00:26:08,300
torture because I can only spend
more than a day or two on the 

571
00:26:08,300 --> 00:26:10,200
beach before my car. 
Let's do some stuff. 

572
00:26:10,300 --> 00:26:12,200
But really to answer your 
question, Robert. 

573
00:26:12,200 --> 00:26:14,200
I mean, you know, it comes with 
the territory. 

574
00:26:14,200 --> 00:26:15,700
It is uncomfortable. 
It's challenging. 

575
00:26:15,700 --> 00:26:18,600
You gotta reverse engineering, 
you got a comp, make a lot of 

576
00:26:18,600 --> 00:26:21,600
accommodations to make it 
happen, but just like, working 

577
00:26:21,600 --> 00:26:23,700
out, it's uncomfortable, you 
have to make accommodations make

578
00:26:23,700 --> 00:26:25,700
it happen. 
It's, you know, friction, based,

579
00:26:25,700 --> 00:26:27,800
it's not necessarily the most 
comfortable thing, but once you 

580
00:26:27,800 --> 00:26:29,700
get through an awesome workout, 
once you get yourself into 

581
00:26:29,700 --> 00:26:32,600
shape, the benefits are just so 
incredible that you live a 

582
00:26:32,608 --> 00:26:35,100
fulfilling life that when you 
look back, you're like, I 

583
00:26:35,108 --> 00:26:36,800
wouldn't have it any other way 
any other way. 

584
00:26:37,000 --> 00:26:38,500
And that's the same commitment 
to travel. 

585
00:26:38,800 --> 00:26:40,400
I love it. 
And I love it when you're going 

586
00:26:40,400 --> 00:26:43,000
to someplace that's not far off 
the beaten path and kind of 

587
00:26:43,000 --> 00:26:45,800
grid. 
How long you try and stay there 

588
00:26:46,000 --> 00:26:48,200
to really fully get immersed in 
the culture. 

589
00:26:49,100 --> 00:26:52,000
The two weeks is typically the 
length of the trip, and it's 

590
00:26:52,000 --> 00:26:54,000
interesting, that's a great 
question to like about the 

591
00:26:54,000 --> 00:26:57,000
immersion because in my 
experience at least whenever I 

592
00:26:57,000 --> 00:26:59,500
travel the first, like, three 
days especially like we're 

593
00:26:59,500 --> 00:27:01,400
hardwired, you know, driven 
entrepreneurs. 

594
00:27:01,600 --> 00:27:04,100
I'm still like really connected 
within those first three days. 

595
00:27:04,400 --> 00:27:07,500
So then it's usually about they 
through your day for and I tell 

596
00:27:07,500 --> 00:27:09,900
my team like you know, the back 
Back half of the trip. 

597
00:27:09,900 --> 00:27:11,300
I'm going to be completely off 
the grid. 

598
00:27:11,300 --> 00:27:14,700
So really like, I'm gone for two
weeks this last seven days as 

599
00:27:14,700 --> 00:27:16,200
I'm like fully immersed in 
there. 

600
00:27:16,400 --> 00:27:20,300
It's a little bit of a sliding 
scale if you will, but to your 

601
00:27:20,300 --> 00:27:22,000
point it definitely takes you a 
little day. 

602
00:27:22,000 --> 00:27:25,200
A few days just to kind of 
decompress and fully get in it. 

603
00:27:25,200 --> 00:27:27,700
But once you do, that's for the 
breakthroughs happen, I love it.

604
00:27:27,700 --> 00:27:29,200
I love it. 
How many times have you read the

605
00:27:29,200 --> 00:27:33,400
4-Hour workweek? 
80 single enough, my friend I 

606
00:27:33,400 --> 00:27:36,100
rode that I read that book on 
the way to florianópolis. 

607
00:27:36,100 --> 00:27:37,300
Brazil. 
I think I moved there. 

608
00:27:37,300 --> 00:27:39,800
August 4 2010. 
I've read it maybe like two or 

609
00:27:39,800 --> 00:27:44,000
three times but the my first 
book or first reading of that 

610
00:27:44,100 --> 00:27:47,200
was on the way to florianópolis 
and interestingly enough, Tim 

611
00:27:47,200 --> 00:27:50,600
Ferriss excites forget the 
gentleman's name in the book 

612
00:27:50,800 --> 00:27:53,100
that lived in Florianopolis. 
Use that example, I was like, 

613
00:27:53,100 --> 00:27:54,900
you got to be kidding. 
I was gifted this book right 

614
00:27:54,900 --> 00:27:58,100
before I leave, I read this on 
the plane, he used an example of

615
00:27:58,100 --> 00:28:00,100
a guy that lived worked and 
learned. 

616
00:28:00,900 --> 00:28:03,300
In Portuguese while living in 
Florianopolis and literally on 

617
00:28:03,300 --> 00:28:05,900
the way there right now. 
So it's very serendipitous, it's

618
00:28:05,900 --> 00:28:08,800
awesome and it's also I feel 
like that book was was 

619
00:28:08,900 --> 00:28:11,400
Monumental and just trying to 
change in the way I thought 

620
00:28:11,400 --> 00:28:13,400
about business and being able to
do so well. 

621
00:28:13,800 --> 00:28:15,700
You know, traveling. 
I feel like that is the 

622
00:28:15,700 --> 00:28:17,900
quintessential book that that 
one needs to read. 

623
00:28:19,500 --> 00:28:21,300
Orderly and it just opens your 
horizons. 

624
00:28:21,300 --> 00:28:24,200
I many different ways like it 
allows you to reverse engineer 

625
00:28:24,200 --> 00:28:27,200
things. 
It allows you to open it up a 

626
00:28:27,200 --> 00:28:31,000
level of Consciousness that it's
just, it's all its line of 

627
00:28:31,000 --> 00:28:32,400
thinking that's off the beaten 
path. 

628
00:28:32,400 --> 00:28:35,700
And not all of it is, is hugely.
I mean you're you know people 

629
00:28:35,700 --> 00:28:37,900
say sometimes it's slow too 
pie-in-the-sky or not as 

630
00:28:37,900 --> 00:28:39,900
practical, okay? 
You can make an argument for 

631
00:28:39,900 --> 00:28:42,800
some things, but I think the 
biggest, you know, value to your

632
00:28:42,800 --> 00:28:44,200
point. 
Robert is it? 

633
00:28:44,200 --> 00:28:47,400
It's a thought experiments to 
really open your mind to the 

634
00:28:47,400 --> 00:28:49,900
like, think in a different way. 
That's probably the biggest 

635
00:28:49,900 --> 00:28:51,700
tangible takeaway that I took 
from the book and it sounds like

636
00:28:51,700 --> 00:28:54,400
probably you as well. 
Yeah. 100% man, 100%. 

637
00:28:54,400 --> 00:28:57,000
So, let's get into some nuts and
bolts of like how you 

638
00:28:57,100 --> 00:28:59,300
practically do this man. 
Like when you've got your team 

639
00:28:59,300 --> 00:29:02,300
and there, there's how the world
like how do you structure that 

640
00:29:02,300 --> 00:29:04,400
like what? 
Let's just go super deep in. 

641
00:29:04,400 --> 00:29:06,800
And what kind of like software's
to use for communication? 

642
00:29:06,800 --> 00:29:09,700
Like how do you structure that 
to just streamline the entire 

643
00:29:09,700 --> 00:29:12,500
operation and ensure that 
everything keeps going smoothly 

644
00:29:12,500 --> 00:29:15,500
in your absence? 
Yeah, it's a great question. 

645
00:29:15,500 --> 00:29:17,200
It's also too. 
I think a good opportunity 

646
00:29:17,200 --> 00:29:20,400
because I gave you a high-level 
answer Ali but provide a little 

647
00:29:20,400 --> 00:29:23,000
more context you know there's 
many types of ways to grow 

648
00:29:23,000 --> 00:29:24,800
businesses and you know many 
online. 

649
00:29:25,000 --> 00:29:28,800
I have I run International 
Fitness franchise. 

650
00:29:28,800 --> 00:29:31,800
That's very brick-and-mortar 
faced, very like local team 

651
00:29:31,800 --> 00:29:35,300
based our team at headquarters, 
basically supports are hundreds 

652
00:29:35,300 --> 00:29:36,700
of Jim's throughout North 
America. 

653
00:29:36,800 --> 00:29:39,400
So really what I'm trying to say
is like, I have a team in the 

654
00:29:39,400 --> 00:29:41,500
trenches. 
We have a lot of online 

655
00:29:41,500 --> 00:29:43,700
exposure, but we're not online 
business. 

656
00:29:43,700 --> 00:29:45,500
So, you know, good strong 
leadership. 

657
00:29:45,500 --> 00:29:48,500
Communication is needed. 
It's a skill that you've 

658
00:29:48,800 --> 00:29:50,400
developed. 
It's on the years, they continue

659
00:29:50,400 --> 00:29:53,000
to develop because it's one of 
those things that's elusive, you

660
00:29:53,000 --> 00:29:55,500
need to continue to learn more, 
but from a communication 

661
00:29:55,500 --> 00:29:59,100
perspective, always have a 
strong came to Communication in 

662
00:29:59,100 --> 00:30:01,000
our organization. 
Specifically, the software is we

663
00:30:01,000 --> 00:30:03,600
use a sauna, which is to project
management tool. 

664
00:30:03,600 --> 00:30:07,800
So all of our systems and 
processes and accountability is 

665
00:30:07,800 --> 00:30:10,000
measured through a sort of a 
Asana, which is, you know, 

666
00:30:10,000 --> 00:30:12,900
there's a free version. 
We have the paid version due to 

667
00:30:12,900 --> 00:30:15,200
the complexity and also the high
level that we use it. 

668
00:30:15,700 --> 00:30:19,700
So that's kind of first and 
foremost from a Communication 

669
00:30:19,700 --> 00:30:22,300
perspective. 
We've bought into a framework 

670
00:30:22,300 --> 00:30:25,600
called EOS which stands for 
entrepreneur operating system, 

671
00:30:25,600 --> 00:30:27,900
and Incredible Book 
recommendation by Gina Wickman. 

672
00:30:27,900 --> 00:30:32,100
Who's the creator of it is the 
book traction get a grip and 

673
00:30:32,100 --> 00:30:34,400
then what the heck is eos. 
So those are three different 

674
00:30:34,400 --> 00:30:37,100
books that they really describe 
that the operating system of the

675
00:30:37,100 --> 00:30:39,900
US, which basically provides 
like a weekly canes of 

676
00:30:39,908 --> 00:30:41,400
accountability. 
So we have what's called a 

677
00:30:41,408 --> 00:30:44,400
weekly meeting or L10 meeting it
stands for level 10 and the goal

678
00:30:44,400 --> 00:30:45,900
is to get a 10 out of 10 every 
time. 

679
00:30:46,300 --> 00:30:48,900
So between a strict canes of 
accountability through its tada.

680
00:30:49,400 --> 00:30:51,400
They're strict meetings and then
just you know strong 

681
00:30:51,400 --> 00:30:53,700
communication within the 
Department's, that's the 

682
00:30:53,700 --> 00:30:58,600
framework and really applying 
EOS to our businesses that the 

683
00:30:58,600 --> 00:31:01,600
operating system. 
If you're new to EOS, you 

684
00:31:01,600 --> 00:31:04,300
haven't heard of us. 
I mean I kind of gave a 30,000 

685
00:31:04,300 --> 00:31:06,500
foot view. 
Really those resources will give

686
00:31:06,500 --> 00:31:09,300
you a very in-depth View and 
then on top of that we actually 

687
00:31:09,300 --> 00:31:13,200
hired an EOS consultant to meet 
with this every 90 days to build

688
00:31:13,200 --> 00:31:15,600
our priorities and kind of like 
facilitate that process. 

689
00:31:15,600 --> 00:31:18,500
So it's definitely a lot to 
unpack there and we started 

690
00:31:18,500 --> 00:31:22,400
implementing cos shoot 2018 and 
2019. 

691
00:31:22,500 --> 00:31:25,600
So it's been basically, you 
know, a solid for year three and

692
00:31:25,600 --> 00:31:27,300
a half four year journey to this
point. 

693
00:31:27,300 --> 00:31:29,700
And I would say we're still 
about, you know, 10% of the way 

694
00:31:29,700 --> 00:31:31,900
of fully implementing the whole 
system. 

695
00:31:32,200 --> 00:31:35,600
But that's been a really, really
strong, you know, framework if 

696
00:31:35,600 --> 00:31:39,700
you owe and really to to put a 
butter but not in a mean that 

697
00:31:39,700 --> 00:31:43,200
the biggest source of I guess 
misalignment or confuse your 

698
00:31:43,200 --> 00:31:45,600
frustration always comes down to
any organization that 

699
00:31:45,600 --> 00:31:48,500
communication. 
So I just articulated a Cadence 

700
00:31:48,500 --> 00:31:52,400
of That works well for us, but 
the end of the day, whatever it 

701
00:31:52,400 --> 00:31:56,200
is, whatever structure system 
process that you commit to as 

702
00:31:56,200 --> 00:31:58,800
long as it's routine. 
It's consistent and you have a 

703
00:31:58,800 --> 00:32:01,300
strong Cade's in communication 
within your team with your 

704
00:32:01,300 --> 00:32:03,400
clients to me. 
That's what I've seen. 

705
00:32:03,400 --> 00:32:05,800
Is the biggest probably source 
of failure, but also on the flip

706
00:32:05,800 --> 00:32:09,400
side, the reason for Success 
from those companies that don't 

707
00:32:09,400 --> 00:32:12,500
make it first, the ones who 
crush it and that what was the 

708
00:32:12,500 --> 00:32:15,200
name of those three books? 
You mentioned the first book is 

709
00:32:15,200 --> 00:32:18,600
called traction. 
The second book is called get a 

710
00:32:18,600 --> 00:32:20,700
grip. 
Tip and a third book is called 

711
00:32:20,700 --> 00:32:24,200
what the heck is eos? 
So they're all by the author of 

712
00:32:24,500 --> 00:32:26,800
EOS, the founder. 
And his name is Gina. 

713
00:32:26,800 --> 00:32:31,400
Wickman traction is like the 
high-level 30,000 foot view. 

714
00:32:31,400 --> 00:32:33,700
It's like the architecture book 
of the EOS. 

715
00:32:33,700 --> 00:32:36,200
It literally does an incredible 
job frame by frame. 

716
00:32:36,400 --> 00:32:39,200
It's complex. 
It's Deep Get a Grip also 

717
00:32:39,200 --> 00:32:41,600
explains EOS but it does. 
It more of like in a 

718
00:32:41,608 --> 00:32:43,900
storytelling fashion which is 
really connected. 

719
00:32:43,900 --> 00:32:45,600
And again, I think the books 
complement each other. 

720
00:32:45,600 --> 00:32:47,400
So I would even encourage you if
you are going to make it, look 

721
00:32:47,400 --> 00:32:50,200
at it read, all three. 
You're going to get a few 

722
00:32:50,200 --> 00:32:52,800
different takeaways around the 
same concept and then the last 

723
00:32:52,800 --> 00:32:56,100
book, what the heck is eos? 
That's a more dub down version. 

724
00:32:56,100 --> 00:32:58,900
So, as an example, when we have 
new owners or new teammates 

725
00:32:58,900 --> 00:33:01,900
coming through our pipeline, we 
assign the, what the heck is 

726
00:33:01,900 --> 00:33:04,600
eos, which is an easy read. 
I mean, you can knock it out in 

727
00:33:04,608 --> 00:33:06,500
like three hours. 
In example, just like a Sunday 

728
00:33:06,500 --> 00:33:10,300
afternoon where the other two, 
what she's need traction and get

729
00:33:10,300 --> 00:33:12,800
a grip are a bit more 
foundational structure 

730
00:33:12,800 --> 00:33:15,800
structural and take a little bit
of time to digest and this is 

731
00:33:15,800 --> 00:33:18,600
all implemented with you on the 
company in 2018 and has had it 

732
00:33:18,600 --> 00:33:20,400
pretty rough. 
Profound effect on just 

733
00:33:20,400 --> 00:33:24,500
streamline of operation. 
Oh the the affect the results 

734
00:33:24,500 --> 00:33:27,700
has been game-changing. 
Like I literally almost my next 

735
00:33:27,700 --> 00:33:31,100
career, I probably should be a 
spokesperson for Eos, like it is

736
00:33:31,100 --> 00:33:34,700
Created from, you know, because 
true genius is creating 

737
00:33:34,700 --> 00:33:38,200
complexity, or taking complexity
and creating Simplicity, and its

738
00:33:38,200 --> 00:33:40,800
really provided incredible 
framework to do that. 

739
00:33:40,800 --> 00:33:44,100
So, the EOS system in itself, I 
mean, I just gave high levels, 

740
00:33:44,100 --> 00:33:48,900
there's a ton of tools of that 
system on, you know, you're L10.

741
00:33:49,100 --> 00:33:51,200
Your weekly accountability, your
rock setting. 

742
00:33:51,200 --> 00:33:54,300
So, basically one big concept 
that's been a game-changing for 

743
00:33:54,300 --> 00:33:57,600
us is the, the concept of rocks.
And I was actually, it was 

744
00:33:57,600 --> 00:34:00,800
learned by from Juneau accrued 
by Stephen Covey, the author of 

745
00:34:00,800 --> 00:34:03,300
The highly, the 7f, active 
habits of highly effective, 

746
00:34:03,300 --> 00:34:06,700
people are over that naming 
convention goes, but the premise

747
00:34:06,700 --> 00:34:10,600
is the age-old question. 
How do you eat an elephant? 

748
00:34:10,600 --> 00:34:12,500
And the answer is one bite at a 
time. 

749
00:34:12,699 --> 00:34:15,300
So the same framework. 
Is how do you execute dominate 

750
00:34:15,300 --> 00:34:18,400
your year in business? 
Well, 12 months is a long time. 

751
00:34:18,400 --> 00:34:21,199
So, If you want to break that 
down using the same analogy, you

752
00:34:21,199 --> 00:34:24,800
do that bite-sized chunks of 1/4
or 90 days at a time. 

753
00:34:25,000 --> 00:34:27,300
So every 90 days, we meet and 
we've taken it a step further 

754
00:34:27,300 --> 00:34:29,000
and there's what's called u.s. 
implementer. 

755
00:34:29,000 --> 00:34:32,900
So the company EOS entrepreneur 
operating system, Natalie has 

756
00:34:32,900 --> 00:34:36,300
education literature but you can
also hire a coach and we've done

757
00:34:36,300 --> 00:34:39,000
that where we call them. 
They refer to them as integrator

758
00:34:39,100 --> 00:34:42,500
but every 90 days we basically 
go through our vision building. 

759
00:34:42,500 --> 00:34:44,000
We go through our. 
What's called our VTO, our 

760
00:34:44,000 --> 00:34:47,300
vision traction organizer. 
We look at all our employees in 

761
00:34:47,300 --> 00:34:49,600
the company, making sure that 
the right seat Right, you know, 

762
00:34:49,800 --> 00:34:52,500
the right bus but also the right
seat and then we re-establish 

763
00:34:52,500 --> 00:34:55,199
our rocks, our priorities, which
is really that, you know, how do

764
00:34:55,207 --> 00:34:58,600
you break a year up in the 
pieces every nine days at a time

765
00:34:58,800 --> 00:35:01,900
and every 90 days will be reset.
Where did the biggest three to 

766
00:35:01,900 --> 00:35:04,100
five things? 
They're going to move our neat. 

767
00:35:04,100 --> 00:35:06,200
The move the needle in the 
business, not day-to-day stuff. 

768
00:35:06,200 --> 00:35:09,200
But big projects like whether be
launching a podcast, or creating

769
00:35:09,200 --> 00:35:12,400
a software, creating a new 
system, things that are outside 

770
00:35:12,400 --> 00:35:15,000
the normal day-to-day. 
But they're very important. 

771
00:35:15,000 --> 00:35:17,500
We establish those rocks are 
priorities, and we basically 

772
00:35:17,500 --> 00:35:20,600
chunk the year up in 90 days. 
Increments Robert, I'm telling 

773
00:35:20,600 --> 00:35:23,300
you, this is been game-changing 
for organizations. 

774
00:35:23,300 --> 00:35:25,800
So at the very least, you know, 
reading that material and then 

775
00:35:25,800 --> 00:35:28,100
even taking a step further, if 
you really serious about growth,

776
00:35:28,100 --> 00:35:29,700
depending on the size of your 
organization. 

777
00:35:29,800 --> 00:35:31,900
Because, I think the investment 
for us, in terms of how you an 

778
00:35:31,900 --> 00:35:34,400
integrator is about 25 thousand 
dollars over the course of the 

779
00:35:34,400 --> 00:35:36,400
year. 
But I can tell you it's probably

780
00:35:36,400 --> 00:35:38,800
we received 10 x, the value 
easily. 

781
00:35:39,400 --> 00:35:41,100
You think the lack of this is 
why. 

782
00:35:41,100 --> 00:35:44,400
So many companies kind of stay 
in that comfortable status quo. 

783
00:35:45,900 --> 00:35:49,500
That would be a huge reason. 
I think it's the lack of Single 

784
00:35:49,500 --> 00:35:52,000
operating system and a 
structured system. 

785
00:35:52,000 --> 00:35:53,500
And we know this, you know, for 
being a business. 

786
00:35:53,500 --> 00:35:55,800
It's like it's really, it's a 
process based. 

787
00:35:56,200 --> 00:36:00,200
It's a process. 
It's a driven process and how 

788
00:36:00,200 --> 00:36:01,900
you operate the framework of 
your business. 

789
00:36:01,900 --> 00:36:04,400
And I think, anything in life, 
whether it's Fitness for their 

790
00:36:04,400 --> 00:36:06,400
nutrition. 
If you want to be good, if you 

791
00:36:06,408 --> 00:36:08,400
want to get to the next level, I
should even say good if you want

792
00:36:08,400 --> 00:36:09,700
to be great. 
If you want to get to the next 

793
00:36:09,700 --> 00:36:12,200
level, you have to systematize 
your routine. 

794
00:36:12,200 --> 00:36:14,100
So we just talked about like, 
what's my morning routine. 

795
00:36:14,100 --> 00:36:15,800
What's your morning routine? 
One of the most successful 

796
00:36:15,800 --> 00:36:17,400
high-performing cheevers. 
They have a routine. 

797
00:36:17,500 --> 00:36:17,900
Really? 
What? 

798
00:36:17,900 --> 00:36:20,000
That is a system. 
It's a A process and really what

799
00:36:20,000 --> 00:36:22,600
EOS is done for us. 
It is giving us the single 

800
00:36:22,600 --> 00:36:24,500
operating system and a process 
to operate. 

801
00:36:24,500 --> 00:36:27,600
Our business is this is of, and 
I think businesses that lack 

802
00:36:27,600 --> 00:36:30,700
that whether it's us or whether 
whether it's, you know, any 

803
00:36:30,700 --> 00:36:32,600
system or process. 
If you lack that, you're going 

804
00:36:32,600 --> 00:36:35,800
to have a hard time growing 
scaling and really reach the 

805
00:36:35,800 --> 00:36:38,000
full potential. 
I love it, I love it. 

806
00:36:38,200 --> 00:36:39,600
I'm going to switch gears on you
here, man. 

807
00:36:40,700 --> 00:36:43,100
What I feel like with with 
entrepreneurs especially ones 

808
00:36:43,100 --> 00:36:45,600
that are, you know, just go 
getters like most entrepreneurs 

809
00:36:45,600 --> 00:36:50,500
are there is like there's no. 
No ceiling on your potential and

810
00:36:50,500 --> 00:36:53,300
you see that you recognize that 
you're hungry for, you just want

811
00:36:53,300 --> 00:36:56,200
to be the biggest baddest you 
possibly can. 

812
00:36:56,700 --> 00:37:01,400
But at what point do you need to
be okay with enough? 

813
00:37:01,500 --> 00:37:05,400
Like what what is enough like at
what point do you start to lose 

814
00:37:05,900 --> 00:37:07,800
the whole reason? 
You started the business, if 

815
00:37:07,800 --> 00:37:10,200
you're always just hungry for 
the next thing, the next thing I

816
00:37:10,200 --> 00:37:13,200
got, that's something that I've 
tried to really think on and not

817
00:37:13,200 --> 00:37:16,900
just grow for the sake of 
growth, but be really, really 

818
00:37:16,900 --> 00:37:21,600
intentional about it. 
Man, Robert, you are incredible,

819
00:37:21,600 --> 00:37:23,900
conversationalist, incredible, 
interviewer. 

820
00:37:23,900 --> 00:37:26,800
And also just a very, very smart
business mind. 

821
00:37:26,800 --> 00:37:28,800
Because we're can you experience
for sure? 

822
00:37:28,800 --> 00:37:31,700
This is something that I've 
grappled with for a long time 

823
00:37:31,700 --> 00:37:33,900
and think about it and I'll be 
very candid with you. 

824
00:37:33,900 --> 00:37:35,800
Shoot you straight. 
I don't have all the answers 

825
00:37:35,800 --> 00:37:37,600
here and this is still something
I struggle with. 

826
00:37:38,100 --> 00:37:41,800
But there's a gentleman who you 
might have heard of, actually, 

827
00:37:41,800 --> 00:37:45,700
he's David Goggins and Jocko 
have been on his podcast as 

828
00:37:45,707 --> 00:37:48,200
well. 
My name and my left who's a very

829
00:37:48,300 --> 00:37:51,100
Business presence of you heard 
of him by any chance I've heard 

830
00:37:51,100 --> 00:37:52,600
of him, I haven't listened to 
his podcast be. 

831
00:37:52,600 --> 00:37:55,400
I've heard his name, okay? 
His, he talks about this, like 

832
00:37:55,400 --> 00:37:59,800
Blissful the satisfaction. 
So meaning like at one level, 

833
00:37:59,800 --> 00:38:02,100
you got to be dissatisfied 
because that's really what 

834
00:38:02,100 --> 00:38:05,800
creates the hunger and the drive
to do more to accomplish more to

835
00:38:05,800 --> 00:38:09,700
achieve really to have that 
achievement in the impact that 

836
00:38:09,700 --> 00:38:12,400
we're looking for the especially
hard charging entrepreneur. 

837
00:38:12,800 --> 00:38:16,900
At the same token, know what you
have had this dissatisfaction 

838
00:38:16,900 --> 00:38:18,100
that shouldn't leave that 
hunger. 

839
00:38:18,200 --> 00:38:20,300
Should leave. 
You also have to kind of come to

840
00:38:20,300 --> 00:38:22,300
terms with it and live in a 
state of bliss. 

841
00:38:22,600 --> 00:38:25,500
Like still have happiness in 
gretton and it really comes down

842
00:38:25,500 --> 00:38:28,600
to gratitude. 
So really it's for me, Robert. 

843
00:38:28,600 --> 00:38:31,200
Do an look at it, at least his 
framework of Bristol's the 

844
00:38:31,200 --> 00:38:33,800
satisfaction for me. 
I kind of break it down for me, 

845
00:38:33,800 --> 00:38:36,100
it's like, all right. 
Can I keep the hunger? 

846
00:38:36,100 --> 00:38:40,000
The drive because that really is
enabled me to do so many things 

847
00:38:40,000 --> 00:38:43,400
and impacts, so many people in a
positive way and also to myself,

848
00:38:43,900 --> 00:38:46,900
but can I do that while still 
being Blissful? 

849
00:38:46,900 --> 00:38:49,900
Or in my word is great? 
So I think it's a conscious 

850
00:38:49,900 --> 00:38:51,500
effort. 
I think it's a practice that you

851
00:38:51,500 --> 00:38:54,600
need to like in our meditations,
your thing, or running your 

852
00:38:54,600 --> 00:38:57,600
thing, or just like sitting in 
silence or reading whatever the 

853
00:38:57,600 --> 00:39:01,300
case, maybe create some space 
for yourself to constantly, you 

854
00:39:01,300 --> 00:39:06,500
know, give this more thought and
hopefully that, you know, gives 

855
00:39:06,500 --> 00:39:09,800
your audience some takeaways, 
but also knowing it's something 

856
00:39:09,800 --> 00:39:11,500
that I think I have struggled 
with. 

857
00:39:11,500 --> 00:39:14,700
And I continue for the long term
because I love the 

858
00:39:14,707 --> 00:39:17,800
dissatisfaction perspective. 
I love that hunger drive, but I 

859
00:39:17,800 --> 00:39:21,100
also, Want to be fulfilled and 
have gratitude and operate in a 

860
00:39:21,100 --> 00:39:22,800
state of bliss. 
Hopefully, that makes sense. 

861
00:39:22,900 --> 00:39:25,400
Not only make sense, man. 
I mean, I don't know if you know

862
00:39:25,400 --> 00:39:27,900
anything about our operation, 
but we do several different 

863
00:39:27,900 --> 00:39:31,400
things, but we've got one of our
businesses that we make a 

864
00:39:31,400 --> 00:39:33,300
ketogenic meal replacement bar, 
for instance. 

865
00:39:33,400 --> 00:39:37,000
And we've got, we've got all of 
the production done in-house. 

866
00:39:37,000 --> 00:39:39,400
I've got a massive warehouse 
space here, I've got employees. 

867
00:39:39,400 --> 00:39:41,500
They're out there making bricks 
right now as I record this 

868
00:39:41,500 --> 00:39:46,200
podcast with you, and that is 
kind of an oddity in this space.

869
00:39:46,200 --> 00:39:49,400
At least, most people go the out
Course, all that stuff, they go 

870
00:39:49,400 --> 00:39:53,000
to a co-packer that does all 
that forum and they just focus 

871
00:39:53,000 --> 00:39:55,600
on the marketing aspect. 
Whereas I've got all that 

872
00:39:55,600 --> 00:39:56,900
overhead, I've got all that 
stress. 

873
00:39:56,900 --> 00:40:00,100
I've got all that chaos that 
comes with, you know, shipments,

874
00:40:00,100 --> 00:40:03,200
receiving ingredient suppliers, 
you know, all the stuff that 

875
00:40:03,200 --> 00:40:06,700
comes with in-house production. 
And I thought to myself about 

876
00:40:06,700 --> 00:40:09,200
this a lot because I could 
probably scale at a much faster 

877
00:40:09,200 --> 00:40:12,300
rate. 
Have a much larger, bottom line.

878
00:40:12,800 --> 00:40:15,800
If I was to, you know, offload a
lot of these headaches but the 

879
00:40:15,800 --> 00:40:18,000
same time I like those 
headaches, man. 

880
00:40:18,200 --> 00:40:21,000
Like I like being able to come 
in to a physical Warehouse 

881
00:40:21,000 --> 00:40:23,800
building, and if I want to 
freaking sweep, the floor on the

882
00:40:23,800 --> 00:40:24,900
weekend. 
When everybody else is off at 

883
00:40:24,900 --> 00:40:27,700
home, I can do it because it's 
my freakin floor, you know, like

884
00:40:27,700 --> 00:40:30,800
it's my space and I feel like 
there's so much satisfaction 

885
00:40:30,800 --> 00:40:35,400
that comes from that and it's 
not in any way tied to a dollar 

886
00:40:35,400 --> 00:40:36,100
amount. 
You know. 

887
00:40:36,100 --> 00:40:39,900
Like so when it comes to 
business what is true success in

888
00:40:39,900 --> 00:40:42,300
business? 
It's not it's not how much your 

889
00:40:42,300 --> 00:40:44,600
bottom line is by any stretch 
they match that's important it's

890
00:40:44,600 --> 00:40:47,600
very big aspect of it but that's
not the make-or-break factor. 

891
00:40:48,900 --> 00:40:51,200
Oh my friend. 
Totally, and I love that. 

892
00:40:51,200 --> 00:40:53,900
I love that passion that grit 
that you put in your business 

893
00:40:53,900 --> 00:40:57,000
and that level film it. 
And really, it's what it is to 

894
00:40:57,000 --> 00:40:58,400
you. 
What it is to every 

895
00:40:58,400 --> 00:40:59,900
entrepreneur. 
It's a little bit different, you

896
00:40:59,900 --> 00:41:03,000
know, some like really want the 
impact somewhat, the famous, I 

897
00:41:03,008 --> 00:41:06,400
want the riches, you know, 
there's some common threads I 

898
00:41:06,400 --> 00:41:08,900
think, but for me, I mean, to 
your point, you know, I love 

899
00:41:08,900 --> 00:41:11,100
fulfillment. 
And, you know, this is also why 

900
00:41:11,100 --> 00:41:13,900
I got into training space. 
I love the brick and mortar. 

901
00:41:13,900 --> 00:41:16,400
I love the live experience, you 
know, could up, can we 

902
00:41:16,400 --> 00:41:19,700
transition and take all of our 
Just align sure. 

903
00:41:19,700 --> 00:41:21,800
You know she can we help still 
help people get, you know 

904
00:41:21,800 --> 00:41:23,800
people, incredible results. 
Absolutely. 

905
00:41:24,400 --> 00:41:27,800
But from a passion and purpose 
perspective, you know, our 

906
00:41:27,800 --> 00:41:31,100
organization and what I've 
bought into philosophy of it. 

907
00:41:31,100 --> 00:41:32,400
It's I like the brick and mortar
space. 

908
00:41:32,400 --> 00:41:35,800
Yeah, comes with a headache of, 
you know, signing a lease and 

909
00:41:35,800 --> 00:41:39,100
taking risk and building out a 
gym and taking on employees, but

910
00:41:39,100 --> 00:41:41,400
if you do it, you do it. 
Well yes you can get the profit 

911
00:41:41,400 --> 00:41:43,800
but more. 
So for my lens at least you get 

912
00:41:43,800 --> 00:41:45,700
the Fulfillment and it sounds 
like, you know, we have a 

913
00:41:45,707 --> 00:41:49,000
different, you know, we have 
very similar Our ideas in terms 

914
00:41:49,000 --> 00:41:51,600
of what success is, maybe that 
the actual granularity of is 

915
00:41:51,607 --> 00:41:53,900
little bit different, you know, 
I don't have a huge passion to 

916
00:41:53,900 --> 00:41:58,300
like be able to build, you know,
nutrition bars nutrition, but I 

917
00:41:58,300 --> 00:42:01,200
can respect the grind, I can 
respect the passion for it and 

918
00:42:01,200 --> 00:42:03,600
it's the same that I have for 
Life Fitness, coaching, totaling

919
00:42:03,600 --> 00:42:05,500
totally when it comes to that 
man. 

920
00:42:05,500 --> 00:42:10,400
Like on that token. 
How do you, how do you kind of 

921
00:42:10,400 --> 00:42:13,800
where this here when you're when
you're going through and you're 

922
00:42:13,800 --> 00:42:16,700
trying to maintain that sense of
fulfillment satisfaction but 

923
00:42:16,700 --> 00:42:19,200
you're trying to grow and you 
trying to do On a scale scale. 

924
00:42:19,200 --> 00:42:24,200
But way, like, do you have any 
like hard proxies to just keep 

925
00:42:24,200 --> 00:42:25,900
you grounded? 
Like, as that coming from your 

926
00:42:25,900 --> 00:42:27,600
wife, is that coming from an 
outside source? 

927
00:42:27,600 --> 00:42:30,200
Is that just coming internally? 
Like what do you use as a way to

928
00:42:30,200 --> 00:42:31,400
kind of like gut, check 
yourself? 

929
00:42:31,400 --> 00:42:34,500
So to speak? 
Whoo, well, I mean, you were 

930
00:42:34,500 --> 00:42:37,000
kidding Spirits in this in this 
way, but I mean, I go back to my

931
00:42:37,000 --> 00:42:40,100
fitness like that grounds me 
that intentional, you know, 

932
00:42:40,100 --> 00:42:42,900
friction that intentional 
discomfort, you know, that it 

933
00:42:42,900 --> 00:42:45,000
does that every single day. 
You gotta do hard things. 

934
00:42:45,000 --> 00:42:47,100
You got to do things that 
challenge yourself, you know, 

935
00:42:47,100 --> 00:42:50,200
for me, it's the workout. 
It's the cold plunge that really

936
00:42:50,200 --> 00:42:54,200
sets the tone of the day, but 
also to rapper in your audience,

937
00:42:54,400 --> 00:42:56,700
definitely depending on what 
part of their Journey makes your

938
00:42:56,700 --> 00:42:58,600
experience, audience knows this 
but you know, for your 

939
00:42:58,600 --> 00:43:00,000
up-and-coming business 
entrepreneurs that are 

940
00:43:00,000 --> 00:43:03,000
following, you that have dreams 
of opening their own business, 

941
00:43:03,400 --> 00:43:06,900
you know, life and business and 
employees in team and the 

942
00:43:06,900 --> 00:43:09,700
friction of the marketplace will
definitely humble you as well. 

943
00:43:10,200 --> 00:43:13,300
So you know, there's definitely 
enough Humble Pie to go around. 

944
00:43:13,800 --> 00:43:16,100
It's just a matter of like, you 
know, suiting up and showing up 

945
00:43:16,107 --> 00:43:18,600
every day and understanding 
that, you know, Two phase 

946
00:43:18,600 --> 00:43:20,200
friction you're going to face 
adversity. 

947
00:43:20,200 --> 00:43:22,200
That is just the hero's journey.
That is the entrepreneur 

948
00:43:22,200 --> 00:43:24,300
Journey. 
You can't get around that. 

949
00:43:24,300 --> 00:43:26,800
But that is actually, the 
blessing that is the, the 

950
00:43:26,800 --> 00:43:29,400
obstacles in the way of a huge. 
I don't know if you've heard of 

951
00:43:29,400 --> 00:43:32,300
her Funk ride holiday or stoic 
philosophy. 

952
00:43:32,600 --> 00:43:35,500
I listened to a Ryan holidays 
obstacles away on repeat when 

953
00:43:35,500 --> 00:43:38,900
I'm in a competition for him. 
Oh man, I love that. 

954
00:43:38,900 --> 00:43:41,900
So I think you know, to that 
point, you know, friction is a 

955
00:43:41,900 --> 00:43:44,300
part of life obstacles are part 
of like challenges a part of 

956
00:43:44,308 --> 00:43:47,400
life and those you can either, 
you know, cry about it or get 

957
00:43:47,400 --> 00:43:51,000
angry or Throw your fists in the
air and curse, you know, God or 

958
00:43:51,000 --> 00:43:53,500
the universe or whatever, or you
can take a step back. 

959
00:43:53,500 --> 00:43:55,300
You can humble yourself. 
Take a deep breath and realize. 

960
00:43:55,700 --> 00:43:57,900
This is actually happened for me
not to me, and I'm going to 

961
00:43:57,900 --> 00:44:00,600
become better for this. 
So, Kindred Spirits again, man, 

962
00:44:00,600 --> 00:44:03,200
because of the huge fan of still
philosophy around holidays. 

963
00:44:03,200 --> 00:44:05,600
Well hundred percent man. 
I feel like these past two and a

964
00:44:05,607 --> 00:44:08,000
half years with everything with 
like the the pandemic, the 

965
00:44:08,000 --> 00:44:11,500
politics, all that stuff. 
Like so many people have 

966
00:44:11,500 --> 00:44:15,500
adopted, this woe is me 
mentality and it's sad. 

967
00:44:15,500 --> 00:44:17,300
I mean so many people have also 
done just the opposite and 

968
00:44:17,300 --> 00:44:19,200
double down on this. 
Ranks and focused on what they 

969
00:44:19,200 --> 00:44:21,600
can't control, an adopted that 
stuck mentality which you know 

970
00:44:21,607 --> 00:44:23,800
more power to him. 
But I feel like whenever 

971
00:44:24,200 --> 00:44:27,600
whenever life throws you a hard 
hand like a certain has been it,

972
00:44:27,700 --> 00:44:30,400
most certainly always will like,
this is not like what we're 

973
00:44:30,400 --> 00:44:32,100
facing right now in this 
generation. 

974
00:44:32,400 --> 00:44:35,700
Is this once-in-a-lifetime thing
like this happens with every 

975
00:44:35,700 --> 00:44:37,100
generation. 
It's going to there's every 

976
00:44:37,100 --> 00:44:40,400
there's some form of pandemic 
and every relation or every 

977
00:44:41,100 --> 00:44:43,700
generation whether it's an 
actual pandemic or, you know, 

978
00:44:43,700 --> 00:44:47,000
some metaphor of the word and I 
feel like you only option you 

979
00:44:47,000 --> 00:44:50,600
have Is to take what you can 
control be stoic in nature and 

980
00:44:50,600 --> 00:44:53,000
make the most of it. 
The alternative to that is just 

981
00:44:53,200 --> 00:44:54,700
miserable. 
Like I would not want to live a 

982
00:44:54,707 --> 00:44:56,800
life in which I just thought the
world was out to get me and I 

983
00:44:56,800 --> 00:45:01,200
had zero power over what my 
outcome was holy, man. 

984
00:45:01,200 --> 00:45:03,500
Holy smokes. 
You're speaking to my soul, it's

985
00:45:03,500 --> 00:45:05,000
interesting. 
I was just fucking my wife about

986
00:45:05,000 --> 00:45:06,700
this yesterday and and let's 
face it. 

987
00:45:06,700 --> 00:45:09,400
Life is hard challenges that 
Versa we all feel it like when 

988
00:45:09,400 --> 00:45:12,500
you're a little kid like you 
have ever City now you look at, 

989
00:45:12,500 --> 00:45:15,000
you know, your child and you're 
thinking like the problems you 

990
00:45:15,000 --> 00:45:17,900
have compared to the problems. 
I have are just so different. 

991
00:45:18,600 --> 00:45:21,600
But at the other day for a two 
or three year old, those child 

992
00:45:21,600 --> 00:45:24,300
problems, their massive to that 
child problem or that to that 

993
00:45:24,300 --> 00:45:26,400
child. 
So, I guess my point here is we 

994
00:45:26,400 --> 00:45:29,200
all face friction, we all face 
adversity, but you have to take 

995
00:45:29,200 --> 00:45:31,400
that approach and really to put 
a bow in this, from my 

996
00:45:31,400 --> 00:45:33,700
perspective because just really,
really fire me up about, you 

997
00:45:33,707 --> 00:45:37,200
know, your comment about, you 
know, this victim mentality. 

998
00:45:37,400 --> 00:45:40,300
When you look back. 
Actually, the dawn of time for 

999
00:45:40,300 --> 00:45:42,900
the hundred thousand years that 
are, you know, species has been 

1000
00:45:42,900 --> 00:45:45,800
evolving. 
I mean, pandemic after we talk 

1001
00:45:45,800 --> 00:45:47,900
about pandemic, like we're 
talking about the antic and 

1002
00:45:48,000 --> 00:45:50,600
Jacques plague, which basically 
went on in the time of Marcus 

1003
00:45:50,600 --> 00:45:54,300
Aurelius, which killed like 
nearly half the population of 

1004
00:45:54,300 --> 00:45:57,200
mankind. 
Can you imagine if 3.5 billion 

1005
00:45:57,200 --> 00:46:00,200
people died from covid, like 
that's a pandemic, you know, and

1006
00:46:00,200 --> 00:46:02,500
that's no disrespect of people, 
that suffered the, you know, 

1007
00:46:02,700 --> 00:46:05,300
some very respectful and 
acknowledge that because life is

1008
00:46:05,300 --> 00:46:07,100
hard. 
But in the grand scheme of 

1009
00:46:07,107 --> 00:46:11,400
things in the, the scope of 
humanity, it Robert you and I 

1010
00:46:11,400 --> 00:46:14,500
and our audience listening today
has literally been born at the 

1011
00:46:14,500 --> 00:46:16,500
best time. 
It was comfortable time with all

1012
00:46:16,500 --> 00:46:19,300
the resources from the You're 
listening in the states or North

1013
00:46:19,300 --> 00:46:21,900
America, in the richest 
superpower of the world has ever

1014
00:46:21,900 --> 00:46:24,600
known. 
So I think taking a step back 

1015
00:46:24,600 --> 00:46:27,700
and that actually, that 
perspective grounds me taking a 

1016
00:46:27,707 --> 00:46:30,300
little bit of Humble Pie 
utilizing, yes, what life is 

1017
00:46:30,300 --> 00:46:33,200
hard, no matter what stage 
you're in, but man, do we have 

1018
00:46:33,200 --> 00:46:36,000
it good and I feel like we have 
a duty obligation responsibility

1019
00:46:36,200 --> 00:46:39,400
to really make it even better. 
And pay homage to our ancestors 

1020
00:46:39,400 --> 00:46:41,400
who shoot. 
They went through some stuff. 

1021
00:46:41,700 --> 00:46:46,700
Yeah, 100% man, and even if we 
were born in the worst time in 

1022
00:46:46,700 --> 00:46:50,800
existence, What good would 
possibly come from saying? 

1023
00:46:50,800 --> 00:46:54,400
Oh man, we just we just have we 
just got no luck right now, you 

1024
00:46:54,400 --> 00:46:57,200
might as well believe in your 
heart of hearts that look, 

1025
00:46:57,200 --> 00:46:59,400
you've got so much opportunity 
because the alternative to. 

1026
00:46:59,400 --> 00:47:01,400
That isn't really that great 
anyways. 

1027
00:47:02,200 --> 00:47:04,300
Oh yeah, that it actually 
reminds me. 

1028
00:47:04,300 --> 00:47:08,400
Humbles me and I've read this 
while going it's actually my 

1029
00:47:08,400 --> 00:47:11,100
reading history really again but
Man's Search for meaning by 

1030
00:47:11,100 --> 00:47:12,700
Viktor Frankl. 
Who's got everything? 

1031
00:47:12,700 --> 00:47:13,900
That was? 
Yeah. 

1032
00:47:14,800 --> 00:47:16,900
Look at you and I need to get 
back into it but if your 

1033
00:47:16,900 --> 00:47:19,100
audience doesn't know he's just 
like Encounter of the Holocaust.

1034
00:47:19,100 --> 00:47:22,300
Survivor and I mean to your 
point about like the roots worst

1035
00:47:22,300 --> 00:47:25,600
conditions ever, but still found
a light, still thought a purpose

1036
00:47:25,600 --> 00:47:28,900
and didn't take the what was the
attitude and you know, there's a

1037
00:47:28,900 --> 00:47:31,400
positivity there. 
So yellow line is usual. 

1038
00:47:31,500 --> 00:47:34,300
Yeah, I mean, like I listen to 
that book on Audible, I don't 

1039
00:47:34,300 --> 00:47:37,000
know, probably about six months 
ago now and I feel like, like, 

1040
00:47:37,000 --> 00:47:41,300
you can't listen to that and 
his, you know, like retelling of

1041
00:47:41,300 --> 00:47:45,200
what he experienced and then for
an instant feel like you've got 

1042
00:47:45,200 --> 00:47:48,800
it back like you just can't 
Yeah, man. 

1043
00:47:48,800 --> 00:47:51,700
I mean, I'm literally going to 
fire that up later today. 

1044
00:47:51,700 --> 00:47:57,100
My drive home, I just finished a
recent book and I'm going to 

1045
00:47:57,100 --> 00:47:58,400
fire that back up, just for 
that. 

1046
00:47:58,400 --> 00:47:59,800
Same reason. 
Have you listened? 

1047
00:47:59,800 --> 00:48:02,700
I just finished going to book 
tangent now, but I just finished

1048
00:48:02,700 --> 00:48:05,400
listening to endure by 
campaigns. 

1049
00:48:05,400 --> 00:48:07,800
Have you heard that one yet? 
Haven't know. 

1050
00:48:07,800 --> 00:48:09,600
What's the author Cameron 
Haynes? 

1051
00:48:09,600 --> 00:48:11,600
He's like one of Joe Rogan's 
best friends. 

1052
00:48:11,600 --> 00:48:13,700
I'm surely you've probably heard
him on a podcast or something. 

1053
00:48:15,100 --> 00:48:16,000
Sure. 
Okay no. 

1054
00:48:16,000 --> 00:48:17,300
But I haven't even got through 
it. 

1055
00:48:17,300 --> 00:48:20,800
He's a bow hunter and a and a 
runner, but he just wrote a 

1056
00:48:20,800 --> 00:48:24,000
really good book called endure. 
All about, you know, enduring 

1057
00:48:24,000 --> 00:48:25,600
life's hardships. 
I feel like you'd appreciate 

1058
00:48:25,600 --> 00:48:27,300
that one for sure. 
Totally. 

1059
00:48:27,700 --> 00:48:30,900
What's on my lips? 
What are some other resources 

1060
00:48:30,900 --> 00:48:32,300
man? 
Like when it comes to when it 

1061
00:48:32,308 --> 00:48:35,600
comes to business and Fitness & 
self improvement in general I 

1062
00:48:35,607 --> 00:48:38,700
feel like there's you can kind 
of get stuck in this Whirlwind 

1063
00:48:38,700 --> 00:48:41,100
of self-help books. 
The point where like you you 

1064
00:48:41,100 --> 00:48:44,300
read so much and you try to 
instill so much but just because

1065
00:48:44,400 --> 00:48:46,300
Information overload and you 
don't act on anything. 

1066
00:48:46,300 --> 00:48:50,800
Like are there any particular 
like make-or-break factors of? 

1067
00:48:50,800 --> 00:48:53,900
Like look, if you can only read 
one book in your life or one 

1068
00:48:53,900 --> 00:48:56,100
resource in your life. 
This is it, what would it be? 

1069
00:48:57,100 --> 00:49:00,100
Whoo, that's a great question. 
I'm going to table that for a 

1070
00:49:00,100 --> 00:49:03,300
second but just to give you a 
strategy because your point it's

1071
00:49:03,300 --> 00:49:04,800
interesting. 
It's like I feel like some 

1072
00:49:04,800 --> 00:49:08,400
people just don't do anything 
about self-help or Improvement 

1073
00:49:08,400 --> 00:49:10,800
and you look at him like what 
are you doing on? 

1074
00:49:10,800 --> 00:49:13,500
The flip side though, you can 
actually become addicted to it 

1075
00:49:13,500 --> 00:49:16,600
and you're like, In this rhythm 
of like always pouring in, but 

1076
00:49:16,600 --> 00:49:21,100
you actually never take a step 
back to apply the material and 

1077
00:49:21,100 --> 00:49:24,000
actually, to get the result. 
So I think it's a combination of

1078
00:49:24,000 --> 00:49:26,500
both in a strategy that I've 
been doing in the last two 

1079
00:49:26,500 --> 00:49:27,800
years, actually, since the 
pandemic. 

1080
00:49:27,800 --> 00:49:31,500
And you mentioned, you listen to
that school, way, on repeat, 

1081
00:49:31,500 --> 00:49:33,100
whatever you're training for a 
competition. 

1082
00:49:33,700 --> 00:49:35,600
For the first three months of 
the pandemic. 

1083
00:49:35,900 --> 00:49:39,800
I listened on Audible to 
Relentless, by Tim Grover, a 

1084
00:49:39,800 --> 00:49:41,700
familiar with that book. 
That all I have. 

1085
00:49:41,700 --> 00:49:42,800
Not heard that book. 
No. 

1086
00:49:43,200 --> 00:49:45,300
Oh, man, like you I mean, you're
going to love this. 

1087
00:49:45,300 --> 00:49:48,200
Just based off our conversation 
and, you know, understanding or 

1088
00:49:48,200 --> 00:49:50,600
interest as well. 
So, Tim Grover was the personal 

1089
00:49:50,600 --> 00:49:52,000
trainer? 
Who's a friend, he's an 

1090
00:49:52,000 --> 00:49:53,700
acquaintance of mine. 
He's the friend of our founder. 

1091
00:49:54,500 --> 00:49:57,400
He was the personal trainer, 
Michael Jordan, Kobe Bryant and 

1092
00:49:57,400 --> 00:49:59,300
list of other like, very, very 
Alias. 

1093
00:49:59,300 --> 00:50:02,300
So a list athletes, Dwyane Wade,
and Etc. 

1094
00:50:02,600 --> 00:50:06,300
And the book Relentless is just 
about, but it has a very stoic 

1095
00:50:06,300 --> 00:50:09,100
theme to it, but I mean, to your
point, I listened to that book 

1096
00:50:09,100 --> 00:50:12,400
like on repeat when the, when 
all of our franchise system 

1097
00:50:12,400 --> 00:50:17,400
across the world, That can 
really 2020 or shut down but 

1098
00:50:17,400 --> 00:50:21,500
that's top on my list anything 
Ryan holiday stoic based and 

1099
00:50:21,500 --> 00:50:25,700
then the last one is more of a 
it is a self-help, it's a way, 

1100
00:50:25,700 --> 00:50:30,500
it's content on how to better 
apply your ability like work 

1101
00:50:30,500 --> 00:50:33,100
with people, which is the great 
How to Win, Friends and 

1102
00:50:33,100 --> 00:50:35,500
Influence People by Dale 
Carnegie and that piece of 

1103
00:50:35,508 --> 00:50:38,300
content that is actually a 
required reading. 

1104
00:50:38,300 --> 00:50:40,900
For all of our new teammates, 
all of our new coaches brand 

1105
00:50:40,900 --> 00:50:44,100
wide, it just allows you to have
a better understanding. 

1106
00:50:44,400 --> 00:50:47,700
Standing of human nature and be 
able to, you know, Influence 

1107
00:50:47,700 --> 00:50:48,700
People, which is really 
important. 

1108
00:50:48,700 --> 00:50:52,100
So for me, I guess to put a bow 
on it, anything stoic related 

1109
00:50:52,100 --> 00:50:54,300
and then the book Relentless and
then How to Win Friends and 

1110
00:50:54,300 --> 00:50:57,500
Influence People. 
Huge game changer for me, I love

1111
00:50:57,500 --> 00:50:58,700
it, man. 
Well, I'm definitely listen to 

1112
00:50:58,700 --> 00:51:00,500
All of red holidays. 
I've listened to How to Win 

1113
00:51:00,500 --> 00:51:02,700
Friends and Influence People. 
I will absolutely listen to 

1114
00:51:02,700 --> 00:51:04,400
Relentless. 
Oh yeah. 

1115
00:51:04,500 --> 00:51:07,400
So yeah, I'll have to get my my 
reading list, cut out for me, 

1116
00:51:07,400 --> 00:51:10,500
for sure. 
I want to kind of in this on a 

1117
00:51:10,500 --> 00:51:12,800
little bit. 
More of a talk on routines and 

1118
00:51:12,800 --> 00:51:14,400
rituals man. 
So you were kind of talking Out 

1119
00:51:14,400 --> 00:51:16,900
your morning routine, when it 
comes to training within the 

1120
00:51:16,908 --> 00:51:19,300
first 60 minutes but what does 
the rest of your day typically 

1121
00:51:19,300 --> 00:51:22,800
look like are you doing a lot of
meditation or like breath work 

1122
00:51:22,800 --> 00:51:25,100
or thought work? 
Like how do you construct the 

1123
00:51:25,100 --> 00:51:27,100
rest of your day to just set 
yourself up for Success? 

1124
00:51:27,800 --> 00:51:29,400
Yeah good call get more 
granular. 

1125
00:51:29,400 --> 00:51:34,300
Some up at 4:00 so always up at 
4:00 I'm working out by 5:00 

1126
00:51:34,300 --> 00:51:37,100
every day and there's two days a
week where I do 515 because 

1127
00:51:37,100 --> 00:51:39,400
that's on Monday and Friday. 
When I do my bootcamp circuits 

1128
00:51:39,400 --> 00:51:42,300
that the first session, so that 
is the start of my day. 

1129
00:51:42,300 --> 00:51:44,200
Now my Monday's do same, as all 
I know. 

1130
00:51:44,400 --> 00:51:46,000
Is like, Tuesday, the same as 
all Tuesday. 

1131
00:51:46,000 --> 00:51:48,900
So there is a little bit of 
variation, but like every day in

1132
00:51:48,900 --> 00:51:52,400
the sense of the, the execution,
the week is a little bit 

1133
00:51:52,400 --> 00:51:53,900
groundhog to stay for that 
reason. 

1134
00:51:54,200 --> 00:51:56,800
But after my workout, I always 
get a Polar Plunge in there, 

1135
00:51:56,800 --> 00:51:59,200
three minutes. 
It's really an exercise that 

1136
00:51:59,200 --> 00:52:01,000
breath work, because it 48 
degrees. 

1137
00:52:01,300 --> 00:52:03,800
I mean, the water super frigid, 
and really what you're doing is,

1138
00:52:03,800 --> 00:52:05,600
you're focusing on your 
breathing, you're focusing on 

1139
00:52:05,600 --> 00:52:08,600
your Consciousness. 
Once I get off that there, I'm 

1140
00:52:08,600 --> 00:52:11,600
not a heat up my active guys. 
Still have a little bit ants, my

1141
00:52:11,600 --> 00:52:14,400
pants. 
So I'm still working on like, A 

1142
00:52:14,400 --> 00:52:17,100
full-on meditation or breath 
work, but what's really work? 

1143
00:52:17,100 --> 00:52:20,600
Well, in the last 12 months is 
my drive to our headquarters 

1144
00:52:20,600 --> 00:52:24,900
office is only 15 minutes, but 
I'm a huge reader as we both 

1145
00:52:24,900 --> 00:52:28,500
have gotten covered about 
ourselves, but I listened to my 

1146
00:52:28,500 --> 00:52:31,200
Autumn on the way home and I can
listen to books in the evening, 

1147
00:52:31,500 --> 00:52:34,900
but really on my drive to HQ, 
it's complete silence. 

1148
00:52:34,900 --> 00:52:37,000
That's a 15-minute, just window 
to download. 

1149
00:52:37,000 --> 00:52:39,100
So, I've gotten up early, I've 
got a great start of the day. 

1150
00:52:39,100 --> 00:52:42,000
I have a strong work out in. 
I've got a Polar Plunge mind 

1151
00:52:42,000 --> 00:52:44,200
orphans are firing. 
I take a 15-minute commute. 

1152
00:52:44,400 --> 00:52:47,000
In the HQ where I'm like, just 
kind of quiet, you know, hitting

1153
00:52:47,000 --> 00:52:51,500
my thoughts that my desk by 6:30
at the latest. 

1154
00:52:51,600 --> 00:52:55,400
And I have a good hour and a 
half to basically do, do my 

1155
00:52:55,400 --> 00:52:58,800
internal work before my HQ team 
starts coming in and then from 

1156
00:52:58,800 --> 00:53:01,700
there, you know, usually about 
10:00 meeting start and then I'm

1157
00:53:01,700 --> 00:53:04,000
cranking through the way the 
day, all day. 

1158
00:53:04,000 --> 00:53:06,200
That I usually get out by 515 
every day. 

1159
00:53:06,400 --> 00:53:09,400
I'm only home, listen to a 
little bit audible that 

1160
00:53:09,400 --> 00:53:12,100
15-minute commute in the 
afternoons about 30 and then 

1161
00:53:12,100 --> 00:53:14,100
from there, I have dinner with 
my wife. 

1162
00:53:14,300 --> 00:53:16,500
Decompress sometimes do a little
bit of work. 

1163
00:53:16,500 --> 00:53:19,900
Sometimes not, I will watch 
some, you know, good content for

1164
00:53:19,900 --> 00:53:22,800
the Mind, Body and Soul, 
typically like SS daily, stoic 

1165
00:53:22,800 --> 00:53:24,300
video, or something along those 
lines. 

1166
00:53:24,700 --> 00:53:27,900
And then I'm usually in bed by 
8:30 and that's kind of my 

1167
00:53:28,200 --> 00:53:30,600
routine and perspective. 
And it's interesting, I read 

1168
00:53:30,600 --> 00:53:33,200
this quote from a good business,
partner, minor, most successful 

1169
00:53:33,200 --> 00:53:36,400
franchise and it's so true. 
He's like, you know, when you 

1170
00:53:36,400 --> 00:53:38,900
look at really successful 
people, what happens. 

1171
00:53:38,900 --> 00:53:40,700
Actually what you find out is 
their day to day. 

1172
00:53:40,700 --> 00:53:43,300
Life is pretty boring. 
So that's really my message 

1173
00:53:43,300 --> 00:53:45,200
there. 
I mean, that's my Teen but you 

1174
00:53:45,200 --> 00:53:48,900
know, yours is probably similar 
but different and then same with

1175
00:53:48,900 --> 00:53:50,900
your audience. 
But really the message here is 

1176
00:53:50,900 --> 00:53:54,200
if you want to be success if you
want to, you know, have an 

1177
00:53:54,200 --> 00:53:56,500
impact you need to be efficient,
you need to stick with a routine

1178
00:53:56,500 --> 00:54:00,600
that works and ultimately 
execute that day in day out and 

1179
00:54:00,600 --> 00:54:03,200
it can be more boring than you'd
like to admit, but that's where 

1180
00:54:03,200 --> 00:54:06,600
the success lies in that in the 
boringness not 100% agreement. 

1181
00:54:06,600 --> 00:54:09,500
I feel like my superpower as a 
human if I was to have 

1182
00:54:09,500 --> 00:54:12,600
superpowers just to be able to 
do something with that fail 

1183
00:54:12,600 --> 00:54:15,500
every single day no matter what.
I feel like that's been the 

1184
00:54:15,800 --> 00:54:18,100
reason for my success, for my 
nutrition with my training, with

1185
00:54:18,100 --> 00:54:19,900
my business. 
Like that's that's what it boils

1186
00:54:19,900 --> 00:54:21,900
down to that. 
I'm able to just, you know, 

1187
00:54:21,900 --> 00:54:23,800
Bulldog style go after 
something. 

1188
00:54:23,800 --> 00:54:26,700
I believe in, you know, 
consistently every single day 

1189
00:54:26,700 --> 00:54:28,600
without fail. 
I feel like that is what leads 

1190
00:54:28,600 --> 00:54:30,800
to that compounding interest 
effect on whatever it is that 

1191
00:54:30,800 --> 00:54:33,000
you are working on. 
Yeah. 

1192
00:54:33,000 --> 00:54:34,800
Hey man. 
Maybe I mean, obviously, you 

1193
00:54:34,800 --> 00:54:36,700
know, connected with you doing 
research for this call and 

1194
00:54:36,700 --> 00:54:38,600
seeing, you know, all the 
accomplishments you've had your 

1195
00:54:38,600 --> 00:54:40,600
physique. 
I mean, that's a lot of work and

1196
00:54:40,600 --> 00:54:43,400
that's a lot of boring work over
that over time. 

1197
00:54:43,700 --> 00:54:46,900
It comes Sounds and then you get
the results both my fitness and 

1198
00:54:46,900 --> 00:54:49,500
a business perspective. 
So well said 100% man. 

1199
00:54:49,500 --> 00:54:52,700
You have a, is your wife giving 
you push back for working after,

1200
00:54:52,700 --> 00:54:55,600
you know, quote, unquote work 
hours when you're at home, she 

1201
00:54:55,600 --> 00:55:00,600
does come kick its. 
She's got the used to it too. 

1202
00:55:00,600 --> 00:55:04,800
But that's why, you know, she'll
ask for things every year, we go

1203
00:55:04,800 --> 00:55:07,400
on a beach trip. 
So I got to make time for her. 

1204
00:55:07,400 --> 00:55:10,100
But yeah, I mean she, you know, 
it's a work in progress for 

1205
00:55:10,100 --> 00:55:10,900
sure. 
Put it that way. 

1206
00:55:11,000 --> 00:55:14,100
Yeah, I'm saying way, man. 
I'm the same way also, brother. 

1207
00:55:14,400 --> 00:55:16,600
Well, where can I people go to 
find out more about, you know 

1208
00:55:16,600 --> 00:55:17,900
what, first of all, what are you
excited about? 

1209
00:55:17,900 --> 00:55:19,200
Like what are you working on in 
the future? 

1210
00:55:19,200 --> 00:55:22,600
That's get your interest. 
Yeah, so I mean shoot, you know,

1211
00:55:22,600 --> 00:55:24,800
after covid are being a 
brick-and-mortar franchise 

1212
00:55:24,800 --> 00:55:27,100
system, which a lot of brick and
mortars including the fitness 

1213
00:55:27,100 --> 00:55:30,100
industry, the restaurant 
industry took a hit, but things 

1214
00:55:30,100 --> 00:55:32,700
are that the sky is Bluer and 
certainly. 

1215
00:55:32,700 --> 00:55:36,600
We're back on track and we just 
had 11 locations added to our 

1216
00:55:36,600 --> 00:55:38,500
brand in the month of June, 
which is incredible. 

1217
00:55:38,500 --> 00:55:42,000
So just restoring that energy, 
you know, our next goal is to 

1218
00:55:42,000 --> 00:55:43,600
get to 500 locations throughout 
North America. 

1219
00:55:44,300 --> 00:55:46,300
We just added a nutrition 
coaching program to our 

1220
00:55:46,300 --> 00:55:50,700
business, to allow our owners to
increase the profitability while

1221
00:55:51,400 --> 00:55:52,800
getting better results for their
clients. 

1222
00:55:52,800 --> 00:55:55,900
It's called boot camp plus. 
So, just a lot of good positive 

1223
00:55:55,900 --> 00:55:58,600
things that that are in the 
Arsenal that we're excited to 

1224
00:55:58,600 --> 00:56:02,700
attack the latter half of 2022 
and onward, awesome, an awesome 

1225
00:56:02,700 --> 00:56:05,100
and where people go to find out 
more about the boot camp and you

1226
00:56:05,100 --> 00:56:07,600
and general. 
Yeah, I don't think I appreciate

1227
00:56:07,600 --> 00:56:10,000
that. 
The best way for our website, 

1228
00:56:10,000 --> 00:56:12,800
whether you're a client looking 
to get, you know, into better 

1229
00:56:12,800 --> 00:56:16,100
shape or potentially Exploring a
coaching or Fitness business 

1230
00:56:16,100 --> 00:56:19,100
opportunity. 
Go to our website Fit Body Boot 

1231
00:56:19,100 --> 00:56:22,300
Camp.com Fit Body Boot Camp.com,
and then it would love to 

1232
00:56:22,300 --> 00:56:25,300
continue to be of service. 
You can find me on social media,

1233
00:56:25,300 --> 00:56:28,700
whether it be lynched, LinkedIn,
Facebook, Instagram at real 

1234
00:56:28,700 --> 00:56:31,100
Bryce Henson. 
Not to be confused with fake by 

1235
00:56:31,100 --> 00:56:33,700
senses but every can find me 
would love to continue to serve 

1236
00:56:33,700 --> 00:56:34,700
you and your audience 
afterwards. 

1237
00:56:34,900 --> 00:56:36,700
Awesome. 
And we'll definitely link out to

1238
00:56:36,700 --> 00:56:39,200
make these people to find you, 
but kindred spirits and demons. 

1239
00:56:39,200 --> 00:56:40,400
I thoroughly enjoyed the 
conversation. 

1240
00:56:40,400 --> 00:56:42,000
I feel like we're both fired up 
now. 

1241
00:56:42,000 --> 00:56:44,100
I'm ready to go do something. 
Change the world. 

1242
00:56:44,600 --> 00:56:46,700
That's it rabbit. 
Hey man I really appreciate your

1243
00:56:46,700 --> 00:56:47,600
time. 
Today was great. 

1244
00:56:47,600 --> 00:56:50,400
You're awesome conversationalist
and a great interview host and 

1245
00:56:50,600 --> 00:56:51,600
really support what you're 
doing. 

1246
00:56:51,600 --> 00:56:54,300
If I can be of service any other
time, let me know like wise man.

1247
00:56:54,300 --> 00:56:56,200
If there's anything I can do for
you, just give me a holler, 

1248
00:56:56,200 --> 00:56:58,000
brother. 
You got it. 

1249
00:56:58,000 --> 00:56:58,600
Take care of him.