Hello ladies and gents Robert Sykes kiddo Savage.com.
And today I have special guests, Bryce Hinson on the podcast.
And we dive into all things business entrepreneurship,
especially as it relates to the fitness industry.
He is the CEO of the Fit Body Boot Camp and we dive into that.
What kind of brought him in to that path that role.
But honestly, we talked a lot about mindset, we talked about
stoicism and talk about how to know when you've reached the
point of enough within your business, how to scale, how to
grow thoroughly. Enjoy the We definitely have
Kindred Spirits when it comes to our mentality and approach
towards growth and development trying to be better every single
day. Offering all these stressors
these hormetic stressors that build us each and every day,
self-imposed hardship. So all kinds of really good
content here. I thoroughly enjoyed the
conversation. I've got a lot of respect for
Bryce and the message she's sharing so that for their do sit
back relax and do the podcast with Bryce Henson.
We are lab rice. How are you man?
I'm doing well. Thanks so much for ever.
How you doing? I'm doing wonderful myself, man,
so I get pitched your podcast one sheet and you've been making
waves in the fitness industry from entrepreneurial standpoint.
You've got a super successful group coaching business.
I kind of like to dive into that man.
Like what is what is group coaching like it?
How does one get into that realm?
Because I feel like that's a very competitive space.
Yeah, certainly can. And B, how I got into it was
shoot years ago. I came from the Midwest was not
a fit guy by any stretch of imagination and I moved to
Southern California. I was 21.
I was excited. I was enthusiastic to be in LA
but also I didn't have Fitness in my life.
Three thousand miles from home. You know, certainly the first
two years, we were a little bit more dark than light, but
fortunately, I had a fitness Mentor that move from the
Midwest. We lived in together for about
two years and he actually introduced me to circuit
training to lifting weights, clean nutrition.
Most importantly coaching and accountability.
Because with that out that coaching and accountability
piece, I would have been successful.
And really he took me on a two-year Journey that really was
hyper focused over the first six months, got incredible result
dropped about 20 pounds of body fat, put on 20 pounds of lean
muscle and I was excited actually at that point to then
start you know a coaching business on my own because I was
so impacted and very positive way for what Fitness does.
Because yes, it gives you the physique.
But, you know, Robert and as your audience knows, it gives
you way more than that. You know, changed my life, more
energy through Z as and vibrancy and became one of the least
performing sales reps in the company all the way the highest.
And that's what really kind of like, open my eyes to becoming a
trainer. And then this all say to really
answer your question when I saw the body bootcamp model about
two years later, while I am the CEO, I'm not the founder.
Good friend mentor and business partner, mine Pedro's basically
created the model and he created the droop training model of this
is actually after the Great Recession, this isn't A, where
he had one-on-one training, which worked really well, but
once the recession happened, people still need to get in
shape, but ultimately had limited funds.
So he pivoted that model created a group training Dynamic, that
was the first kind of prototype if you will outside boot camps,
which then got pulled into our indoor Fitness franchise model.
But this all the say, the group trying to work extremely well
and it does that for a variety of reasons.
One, you can train all level types the same time because we
do circuit training. So it's time sequence and time
reps, not Unnecessarily number of sets.
So that way a person who's very new at Fitness can also train
with someone who's very experienced still, get a great
result. Additionally, it provides that
healthy level of competition. So, you know, human nature.
We've known this for a long time, even since the dawn of
time the Egyptians building, the pyramids, there was that
competitive nature and how they erected them so quickly.
And it's really the same thing from a fitness perspective.
When you were the group of people and that group training
element, you typically work harder, and then, the, the
really the last bullet point is just obviously the affordability
of the Program because most people fail not because they
don't know what to do, but it's about the coaching and
accountability. So you can hire a one-on-one
personal trainer which is certainly high value, that will
give you a great result, but if you break it down, I mean that
can cost. If you go to a personal trainer
a few times a week, anywhere from 800 to 1500 bucks a month
and the average person especially if they don't have a
love for fitness and value it. That's a bitch, a bit of a
stretch. So for the group element and
allows you to get a great result, that Competitive Edge
allows you to push yourself as a client and also come from
affordable. Perspective.
So that was a lot but ultimately that give you a high level view
of kind of my little bit of backstory really focus on the
group training element. I feel like from a business
standpoint to like all the coaches that are trying to truly
scale their operation, they wind up going to the group coaching,
you know, model simply because that is so much more scalable
than trying to just simply take on one or more are more and more
one-on-one clients which is there's a point of no return on
that only, I mean, it's about leveraging your time and, you
know, one of the one trainers just hard because Training diet
dollars for time and granted. If you have a one-on-one client,
then you're trading a higher amount of dollars per time, but
there's only so many hours in the day.
So that's an incredible observation, Robert and why a
lot of coaches that are experiencing Ministry to open
their eyes and set student training model and its work
extremely well for us for the reasons listed, I want to kind
of dive deeper into, this is something that I've been
thinking about quite a lot. And I thought, this is probably
something that a lot of entrepreneurs that come from the
Fitness industry. Stree go through at some point
another but like you get into fitness because you love and are
passionate about Fitness, you perfect your own physique you
perfect your nutrition and then you start getting into business
and the entrepreneurial world and you fall in love and become
a very passionate about that. And at some point many people
start to do that at the expense of focusing on their health and
nutrition. So it's kind of like they're
starting to go back on what made them successful in the first
place? Have you had any of that creep
into your life? Holy smokes.
Robert mean that is an incredible observation
thankfully. I would say for me specifically,
I've always kept a really big focus at my fitness level ever
since really going to that transformation that I discussed
back in early 2007 but, you know, being in the brand and
first starting as an owner, then a business coach, then a VP in
the CEO. Now, I'm coaching hundreds of
owners within our model and it's not uncommon, unfortunately,
especially the first year when, you know, just like any
business. For endeavor, we get the get the
business off the ground, the mornings are early, the evenings
are late. So sometimes, you know, even
coaches you to your point, perfect perfected, their own
system, Perfecter their nutrition Perfection of their
own physique and their weight training agenda.
Sometimes they put their foot off the gas and It ultimately
pick up the trainer 15, if you will, for the first, you know,
12 months of operations. Thankfully, for me, I never
happen, but it is more common than you think.
Do you have any like safeguards or like non-negotiables in your
life that you can? Of use and Implement so that you
just keep tabs on that and know that you're always on the right
track. Yeah incredible question for me
it's interesting. Fitness is the foundation's to
staple. It allows me to be a better
person, husband business, leader entrepreneur, just person in
general to add value to the society.
So for me, my non-negotiables when I'm up, you know, get up
early and from there within 60 Minutes of me, you know, waking
up. I'm at the gym and get my
workout in and I Very my workouts, a few times a week.
I'm at my own fit bodies locations, basically getting an
awesome circuit my location specifically to whereby lives
about 30 mile drive. So there's a couple times a week
that I train just locally but regardless the non-negotiable is
get up within 60 minutes. I'm working out and that really
sets the foundation for everything.
Because once I feel better after a strong work out, the
endorphins are going, and I do like a cold cold Polar Plunge,
if you will to really help strengthen my immune system,
reduce inflammation, then because I'm feeling great, it
sets, It's me up and I'm more likely to, you know, eat a
really you know, delicious and whole food breakfast.
Maybe have a protein shake, it just kind of sets the whole day
up and what I realized is my younger training days.
When I started as a particularly 2007-8, I didn't have that
non-negotiable to start the day and even though I found success
and thankfully never fully got the bandwagon.
There was days after coming you know home from a long day of
work in the sales Arena and be like, holy smokes.
I'm tired. You know what?
I'm going to go to the gym tomorrow but now since I
prioritize that literally The first 60 Minutes of waking up.
That is my non-negotiable. So it's worked out really well
for me. I love it, man.
I love it. When it comes to that
Copeland's, how long you been doing that?
For the last? Well off, and on for the
probably, since 2015. So it's been a good amount of
time. I'm a huge fan of book, Joe
Rogan and Tony Robbins who've been talking about it for quite
some time, including Tim Ferriss, as well.
So that's why I started experimenting but really up
until about end of October 2001, torches me 2021.
So was about like eight or nine months from the time of this
recording I was when I moved locate House locations and now I
have a pool even though I live in Southern California.
Yes, it's known for its warm and beautiful weather, but
especially in the winter, the mornings are super cool, there's
no humidity in the air. So as soon as the sun goes down,
it gets frigid. So I've been doing that
religiously now for about 9 months, with my new
accommodation, so you're just jumping into your pool.
You'll have like one of those fancy cold plunge.
Apparatus is like Joe Rogan, I don't know.
But that's that's the next Evolution if you will but on
that note. Yeah, the pool is a balmy 48
degrees at 5:00 a.m. but I'm jumping in there.
So it's it's not quite your own style but it's yeah, it's not
warm. Now that's awesome.
And I feel like I feel like, just any type of hormetic stress
is good and, you know, like things that are unpleasant in
the moment but make you just hard to kill.
Quote, unquote is always worthwhile.
Oh totally. It's that.
But intentional you know I guess suffering or dissatisfaction
when you can use subject yourself to that on the front
end. Usually I mean whether it's
working out where this eating clean with this a Polar Plunge
was their home, little change in any capacity that, you know, you
earn, if you will going through, you know, that suffering in that
pain, that proactive discomfort on the back end, the benefits
are always worth it. Totally, I'm just kind of going
all over the place man, but I'm liking the way this is headed.
So what does the word balance mean to you?
I feel like people that are Very you know passionate about
business entrepreneurship but also have a family life have you
know, wife kids, whatever, I'm not sure what your status is
there but people that also trying to take care of their
health, their well-being. Like they have very different
ideas of what balance makes them.
So for you, what does that mean? Yeah, great question.
Robert for me, just very candidly.
A balance isn't part of my vocabulary, and not to say that
I'm not hating on it because certainly, for some people it
works. I feel, you know, there's some
commonalities in human nature, and there's some life hacks in
reverse engineering processes that can really get you.
The next level for me, balance isn't really ever been a good
part of my life and the reason that is I'm kind of All or
Nothing. So I'm in our my out, I'm in or
I'm out that said, you know you certainly you can't completely
just dedicate your whole life, your career.
And You know, miss your kids and your family, me certainly can,
but that's not going to be a fulfilling path either.
But for me, I like the word integration better.
I, you have to make boundaries at time.
So, you know, ultimate when I get home, I put my phone away
when I'm with my wife, I have full tension there, we have good
conversation when I'm at the gym, I'm focused on the gym, so
really, I try to take take the approach of, like, I integrate
certain aspects of My Life by Fitness my business, my personal
my working out my, you know, travel in my leisure.
But it's just kind of disintegrated.
Focus, if you will and as best as I possibly can, and we're all
human myself included, but when things were really well, cooked
for worked. Well, for me, is when I'm
president, like, I'm talking you in the podcast, all my apps are
shut down, like we're engaged. The rest of the world can wait
until we're done and then from there we'll shift on.
So I think that would be what's worked for me and you know
strategy that certainly would recommend to your audience as
well. 100% man, I've gotta I'm making a shirt right now as we
speak, this going to read balance, is bullshit because I'm
in the same mentality. I feel like I think Everybody
that I look up to and seek, you know, find inspiration in
whether it's campaigns or Goggins or Jocko or any of these
people, they're like extremists man.
Like they're pure purely. Obsessed about their passions,
like they work at a tirelessly every single day without fail.
I feel like we live in a society where everybody is trying to be,
you know, soft and easy and cushion at.
Like, people trying to be balanced and normal and
mediocre. I feel like that's just not my
jam. It would man Kindred Spirits for
sure. And I think you know, if you
look at it from a practical perspective, from a physics
framework like the law of entropy is at play like friction
occurs, no matter what, you know, when you try something
new, the friction of the universe.
It's not personal like it's when obstacles and challenges get
presented your way. It's not personal it's just the
way the universe works. So if you have a balanced
approach you're never going to basically have enough thrust to
get any sort of like long-term result.
You really have to take that approach of like being all in
committed up. Ask is that obsess mindset is
what's going to basically break the barriers, give you enough
thrust to overcome that friction and then get the result, which
really this podcast you're you know, a big results guy.
So that's the name of the game. Yeah, I feel like there's a,
there's a concept I've only recently learned about, but I'm,
I'm kind of starting to integrate it into my branding,
but it's called tin segregate. Have you ever heard of it?
It's like me. So, it basically means tensional
Integrity. There's a, there's a lot of
architectural, you know, structures.
That that This but basically the concept is Things become
stronger under tension and to me like when you look at like a
balance beam and there's a fulcrum in the middle and
something else is improving. It means something else by
definition is declining which that never really set well with
me. Where's with potential
Integrity, things improve in our enhanced as a result of the
pressures of other things, you know, being forced down upon
them. And I feel like that's just much
more in line with my my thinking and my life and I feel like I
can get behind that mess. You have a lot more than
balance, my friend, holy smokes, that is like I'm learning from
you here in this podcast. Was I know it goes both ways but
tensional integrity and that is just so true.
Because, you know, you think about like anything.
If you're trying to get a better physique, building more muscle
and build more lean muscle lose fat, like you have to put your
body through friction through tension and then as the result
of that, that's the result comes out.
So I have actually heard of that concept formulas in such, an
articulate away as 10. Shal Integrity, but I'm
definitely going to look at it at more.
And I'm on that bad. Like my friend, that without
having that Forefront, that's been like a undertone philosophy
in my life. Yeah, 100% man, 100%.
I'd love to dive deeper into your business entrepreneurial
Journey because I feel like a lot of people, you know, they
start there's like different phases in business.
Like, there's the phase of, like, you're just starting out.
You have, you know, no money and your grind in and you start to
make it. But like the the In this you
don't know where you don't know where the momentum's go start
coming. Then you get to this point where
you're actually able to pay the bills.
There's food in the fridge, you're able to take a sign of
relief and know that it's going to be okay.
And I feel like a lot of people wind up kind of staying in that
phase because they don't have that fire lit under their ass,
you know, burning as high as it normally was Prior.
And then from there you get this like exponential you know,
growth where like you see a lot of companies and entrepreneurs
and CEOs, just freaking take off like on a seeming.
You know, spaceship basically just Skyrocket up to success.
Where do you feel like that Catalyst and from like how are
people able to go from seeing some degree of success where
they're able to live comfortably?
But then get to this like exponential growth?
Like how does that scale? How does that come to be
specially when it comes to the fitness industry?
Well, it's interesting using your terminal attentional
Integrity or at least you know something you just introduced to
me. I feel I've been giving a
keynote on that concept for a long period of time without
actually that verbiage and really kind of going back to
uncovering like the source of that that rocket ship growth.
It has to come from dry from intentionality from purpose and
people always ask me, you know, especially in my role in some of
the success that we've had numerous organization Bryce.
Like how did you find your purpose?
You like it. Us asked this all the time, not
only within our clientele are coaches but just you know,
business clients and coaching clients I've had for a long
period of time and I always say like he got to look at internal
and we talked about you just mentioned tensional Integrity.
The first, I guess Catalyst for me and my keynote that been
giving, its I call it. The three p's pain, passion
purpose. So it starts with pain like the
most successful people in life that have been able to CEOs
business, you know, authors entrepreneurs or whatever, the
case may be. The people have achieved the
most success. Typically there's a there's a
backstory, there's an origin story where they basically
experienced a lot of pain and for whatever you know category
of their life and whenever life story and then the ones who've
been successful, take that pain, they sit in it and then they
actually transform that to a passion and passion actually
just means to suffer think of The Passion of the Christ.
It needs suffering with Christ. So ultimately you experience the
pain, then you Crate that passion or that Integrity type
of friction that we're just referring to.
And then you actually, you know, cat pulled to a catapult that to
a purpose. So I think really to put a bowl
on this. If you don't have a strong
reason why, which is another way to articulate it or a good
source of pain on why you want to get to the next level?
I think what's your point? You know, we talked about
earlier is like people living the life of mediocre like you're
going to sit on the couch, they're going to, you know, take
their foot, off the gas, they're going to live life like this
balance and that's actually where balance comes from.
So I think it starts with Integrity Integrity based
friction, that relieve, that pain, develops a passion and
purpose. And when someone's aligned in
that particular flow, that's when you see their business
explode. That's when you see they're
following explore that's when you see their impact exposed to
the world. Yeah, I agree.
I feel like the people that I've followed and, you know, find
inspiration and Meyer, like I like the the stories that have
the most humble beginnings. Like I feel like those stories
are always the most inspirational.
So for people that didn't have that like the people that Didn't
have that just crazy, you know, piss-poor cart you know hands of
cards, dealt their them in their life.
How did they dig deep to find that dry?
Like how are they able to, you know, manifest that lack of pain
into something? If it was never there in the
first place? Yeah, that's the million-dollar
question because you interesting and when we talk about like, you
know, the guys that you just referred to like, you know,
David Goggins, you know, all the hell he went through and, you
know, he just live this life of mediocre.
I mean he had a horrible origin stories.
You know, father was an alcoholic.
I believe a drug addict is abusive and mean, just a very,
very challenging situation. And I think that was the
Catalyst that that really baked and really created that pain
passion purpose. Analogy that I just laid down.
Now, if you don't have that, I feel like it's interesting.
You kind of are a little bit of disadvantage, but one of the
ways, one of the strategies is really just intentional
discomfort. And what I found for me, like, a
couple big Awakenings. My life is traveling and when I
was 21 or 20 years old, I put myself on a flight, one way from
actually keep that one way, but they're in back however, to
Tokyo Japan. So I was the kid from the
Midwest. I hadn't seen the ton, I put
myself in a plane to Asia and just my world changed.
I mean. You know, yes traveling is
exciting. You can see new languages and
cultures but really, you actually, it's very discount,
very uncomfortable. It's very very challenging to go
through experience especially when all of a sudden you hop off
the plane. You're illiterate.
You can't speak to people who can't read and write and going
through experiences like that really open your eyes if that
intentional discomfort. So that's one way and probably
the most common ways that another way is actually just
getting getting in tune with your Fitness.
So making that a priority because that's painful to go
through. So, you know, subjecting
yourself to Challenges and discomfort that will develop
character that will develop that pain quotient.
And if you're fortunate at least in the front end to never have,
have that, that experience, that type of experience, I should
say, subjected to you at an early age that it's up for you
to intentionally subject yourself.
Figure out what fires you up. Figure out what resonates with
you and if you feel a little friction, that's okay, go
through it. I think what will happen is,
you'll become enlightened. And then you'll gravitate
something that ultimately you find.
That's really passionate that you can take and rocket ship.
So that would probably be my best piece of advice.
Although candidly Robert and being very, very transparent,
you know, I had it, I come from the first world just like we
both do. So in the grand scheme of
things, my perspective shifted, but I came from very humble
beginnings with a first world standards.
You know, my father was an alcoholic, a drug addict
addicted to gambling, not necessarily conducive to the
good family upbringing and I really just took that kind of
trauma that I went through and put it up and put it towards the
focus and purpose of my life. So in your situation like that
you already have that kind of adversity.
Built-in awesome. If you don't then go.
Seek it intentionally and then my hope for you is that you'll
be able to develop some passion and purpose in your life.
Yeah, total agreement. I feel like, you know, Fitness
like weight training, weight training itself is honestly just
one of the best, probably the single greatest, you know, forms
of self-imposed hardship that so many people have implemented and
then you just grow so much from that, you know, whether it's in
a business way in a relationship where like you just grow so much
as a person and that spills over into so many other areas of your
life. But I Like what you mentioned
about traveling? I never thought of traveling
being that type of self-imposed hardship in which you basically
just strip away, all of your all of your, you know, solid footing
and subject yourself to an environment that you don't know,
which way is up, which way is down.
So that's, that's pretty cool, man.
It's pretty ballsy. Thank you.
And actually, to that point, I couldn't agree with you more on
the physical aspect of it because that is that self
intentional discomfort, which he's going to breed.
So many positive attributes in your life, physically mentally,
but also emotionally and spiritually and from your
character as well. But another story actually get
left out which my first study abroad experience, was that trip
to Asia that is refer to but in 2010, kind of catching that
travel bug. Also at that point, I had this
experience with Fitness Roots, really?
You know, Catalyst my confidence.
But another example of this, from a Spective I decided to
take an unseen visit and ultimately a life move to live
in an island in the very south of Brazil called Florianopolis.
And that I lived there for two years by my dream.
I was a huge, Kobe Bryant fan who spoke fluent Italian.
Most people don't know that. So, I grew up my life, like
thinking, okay, I want to let it be a live, another culture,
learn another language, I didn't know what that was until I hit
the beaches of Rio De Janeiro, Brazil.
You know, both shortly before the storage has articulated but
going through that experience over a two-year period that
first year. I mean, There was just riddled
with highs and lows but if I'm being very candid, it was so
challenging. I mean, you know, you walk off
the plane, you can't order a glass of water, you don't know
any, when I'm 7,000 miles from home that built so much
characters, that's just one more.
I guess tangible example from its travel perspective that
hopefully will inspire some of your audience.
Do you still travel pretty, pretty frequently?
Now, I do, you know, certainly business is very demanding.
I always used to say, when I was younger, I had time, but not
money and now I have money but not time, but ultimately, I do
make it a priority. My I met actually in
Florianopolis Brazil. She was, we were introduced to
our mutual friend. Have a crazy Hollywood type
story, but basically I made a promise to her mother and my
broken Portuguese. Portuguese.
The time, which is now fluent. But I would basically, you know,
take her daughter back and visit her at once a year for
Christmas. So, we do that once a year.
And then typically, we also not try to, we always plan one.
International trip that's going to basically push our comfort
zones crate. You know, more of an
uncomfortable situation. And I'm not talking under,
there's nothing wrong with going to Europe, going to London.
And, you know, going to Paris, but I'm not talking about that.
I'm talking about, you know, putting yourself like southeast
Asia, like South America, like, see some stuff, you know?
See how the world lives. Like the six billion people that
are not privileges us and that will teach you a few things
about life. So yes, I do.
Yeah, I think that's awesome. And like I I've traveled a lot
in the states. Have tried a little bit of
braund, but not near as much as I'd like.
But one thing that I am set in determined to do is when we just
had a kid, we're going to raise that kid in such a way that I
feel like they are able to Just have a better Foundation, I did,
I think traveling is one of the single best things I could do
for them as a parent to just broaden their Horizon and let
them realize that there's a lot more to the world than what they
see in their own backyard. So I think traveling especially
abroad. Like, there's one thing that I'm
going to be adamant about doing, but when it comes to doing that
alongside running a successful business, how do you juggle
that? Like how are you able to stay
just as productive away? And then be it, just a piece of
mind when you are away. Yeah, that's the million-dollar
question. But before I go any further,
congratulations on your child. That's awesome news.
And definitely the right direction expose, you know, it
provide much of much exposure as possible, which will really just
open up many opportunities in the future specific to how I
kind of, you know, do that balance.
Well, you know, one being very can have an awesome rock solid
team. So plenty of proactive
communication. But, you know, it's a stretch
and certainly my buried. Is it like really stressful
before you go the trip? Yeah.
Is it really stressed out when I get back from the trip?
Yes. Do I still have to do things
things on the broad? Yes, it's a.
Is it uncomfortable? Yes.
So sometimes, you know, it's, you know, you look back in the
trip, is more fulfilling than it is like enjoyable in the moment.
But that said, the other caveat is my wife and I will always try
to take one small, mini vacation was just like just relaxing.
So we are going to Cabo San Lucas, the end of the summer and
that's just like a three-day relaxing trip.
Partly for me. That's kind of like a little
torture because I can only spend more than a day or two on the
beach before my car. Let's do some stuff.
But really to answer your question, Robert.
I mean, you know, it comes with the territory.
It is uncomfortable. It's challenging.
You gotta reverse engineering, you got a comp, make a lot of
accommodations to make it happen, but just like, working
out, it's uncomfortable, you have to make accommodations make
it happen. It's, you know, friction, based,
it's not necessarily the most comfortable thing, but once you
get through an awesome workout, once you get yourself into
shape, the benefits are just so incredible that you live a
fulfilling life that when you look back, you're like, I
wouldn't have it any other way any other way.
And that's the same commitment to travel.
I love it. And I love it when you're going
to someplace that's not far off the beaten path and kind of
grid. How long you try and stay there
to really fully get immersed in the culture.
The two weeks is typically the length of the trip, and it's
interesting, that's a great question to like about the
immersion because in my experience at least whenever I
travel the first, like, three days especially like we're
hardwired, you know, driven entrepreneurs.
I'm still like really connected within those first three days.
So then it's usually about they through your day for and I tell
my team like you know, the back Back half of the trip.
I'm going to be completely off the grid.
So really like, I'm gone for two weeks this last seven days as
I'm like fully immersed in there.
It's a little bit of a sliding scale if you will, but to your
point it definitely takes you a little day.
A few days just to kind of decompress and fully get in it.
But once you do, that's for the breakthroughs happen, I love it.
I love it. How many times have you read the
4-Hour workweek? 80 single enough, my friend I
rode that I read that book on the way to florianópolis.
Brazil. I think I moved there.
August 4 2010. I've read it maybe like two or
three times but the my first book or first reading of that
was on the way to florianópolis and interestingly enough, Tim
Ferriss excites forget the gentleman's name in the book
that lived in Florianopolis. Use that example, I was like,
you got to be kidding. I was gifted this book right
before I leave, I read this on the plane, he used an example of
a guy that lived worked and learned.
In Portuguese while living in Florianopolis and literally on
the way there right now. So it's very serendipitous, it's
awesome and it's also I feel like that book was was
Monumental and just trying to change in the way I thought
about business and being able to do so well.
You know, traveling. I feel like that is the
quintessential book that that one needs to read.
Orderly and it just opens your horizons.
I many different ways like it allows you to reverse engineer
things. It allows you to open it up a
level of Consciousness that it's just, it's all its line of
thinking that's off the beaten path.
And not all of it is, is hugely. I mean you're you know people
say sometimes it's slow too pie-in-the-sky or not as
practical, okay? You can make an argument for
some things, but I think the biggest, you know, value to your
point. Robert is it?
It's a thought experiments to really open your mind to the
like, think in a different way. That's probably the biggest
tangible takeaway that I took from the book and it sounds like
probably you as well. Yeah. 100% man, 100%.
So, let's get into some nuts and bolts of like how you
practically do this man. Like when you've got your team
and there, there's how the world like how do you structure that
like what? Let's just go super deep in.
And what kind of like software's to use for communication?
Like how do you structure that to just streamline the entire
operation and ensure that everything keeps going smoothly
in your absence? Yeah, it's a great question.
It's also too. I think a good opportunity
because I gave you a high-level answer Ali but provide a little
more context you know there's many types of ways to grow
businesses and you know many online.
I have I run International Fitness franchise.
That's very brick-and-mortar faced, very like local team
based our team at headquarters, basically supports are hundreds
of Jim's throughout North America.
So really what I'm trying to say is like, I have a team in the
trenches. We have a lot of online
exposure, but we're not online business.
So, you know, good strong leadership.
Communication is needed. It's a skill that you've
developed. It's on the years, they continue
to develop because it's one of those things that's elusive, you
need to continue to learn more, but from a communication
perspective, always have a strong came to Communication in
our organization. Specifically, the software is we
use a sauna, which is to project management tool.
So all of our systems and processes and accountability is
measured through a sort of a Asana, which is, you know,
there's a free version. We have the paid version due to
the complexity and also the high level that we use it.
So that's kind of first and foremost from a Communication
perspective. We've bought into a framework
called EOS which stands for entrepreneur operating system,
and Incredible Book recommendation by Gina Wickman.
Who's the creator of it is the book traction get a grip and
then what the heck is eos. So those are three different
books that they really describe that the operating system of the
US, which basically provides like a weekly canes of
accountability. So we have what's called a
weekly meeting or L10 meeting it stands for level 10 and the goal
is to get a 10 out of 10 every time.
So between a strict canes of accountability through its tada.
They're strict meetings and then just you know strong
communication within the Department's, that's the
framework and really applying EOS to our businesses that the
operating system. If you're new to EOS, you
haven't heard of us. I mean I kind of gave a 30,000
foot view. Really those resources will give
you a very in-depth View and then on top of that we actually
hired an EOS consultant to meet with this every 90 days to build
our priorities and kind of like facilitate that process.
So it's definitely a lot to unpack there and we started
implementing cos shoot 2018 and 2019.
So it's been basically, you know, a solid for year three and
a half four year journey to this point.
And I would say we're still about, you know, 10% of the way
of fully implementing the whole system.
But that's been a really, really strong, you know, framework if
you owe and really to to put a butter but not in a mean that
the biggest source of I guess misalignment or confuse your
frustration always comes down to any organization that
communication. So I just articulated a Cadence
of That works well for us, but the end of the day, whatever it
is, whatever structure system process that you commit to as
long as it's routine. It's consistent and you have a
strong Cade's in communication within your team with your
clients to me. That's what I've seen.
Is the biggest probably source of failure, but also on the flip
side, the reason for Success from those companies that don't
make it first, the ones who crush it and that what was the
name of those three books? You mentioned the first book is
called traction. The second book is called get a
grip. Tip and a third book is called
what the heck is eos? So they're all by the author of
EOS, the founder. And his name is Gina.
Wickman traction is like the high-level 30,000 foot view.
It's like the architecture book of the EOS.
It literally does an incredible job frame by frame.
It's complex. It's Deep Get a Grip also
explains EOS but it does. It more of like in a
storytelling fashion which is really connected.
And again, I think the books complement each other.
So I would even encourage you if you are going to make it, look
at it read, all three. You're going to get a few
different takeaways around the same concept and then the last
book, what the heck is eos? That's a more dub down version.
So, as an example, when we have new owners or new teammates
coming through our pipeline, we assign the, what the heck is
eos, which is an easy read. I mean, you can knock it out in
like three hours. In example, just like a Sunday
afternoon where the other two, what she's need traction and get
a grip are a bit more foundational structure
structural and take a little bit of time to digest and this is
all implemented with you on the company in 2018 and has had it
pretty rough. Profound effect on just
streamline of operation. Oh the the affect the results
has been game-changing. Like I literally almost my next
career, I probably should be a spokesperson for Eos, like it is
Created from, you know, because true genius is creating
complexity, or taking complexity and creating Simplicity, and its
really provided incredible framework to do that.
So, the EOS system in itself, I mean, I just gave high levels,
there's a ton of tools of that system on, you know, you're L10.
Your weekly accountability, your rock setting.
So, basically one big concept that's been a game-changing for
us is the, the concept of rocks. And I was actually, it was
learned by from Juneau accrued by Stephen Covey, the author of
The highly, the 7f, active habits of highly effective,
people are over that naming convention goes, but the premise
is the age-old question. How do you eat an elephant?
And the answer is one bite at a time.
So the same framework. Is how do you execute dominate
your year in business? Well, 12 months is a long time.
So, If you want to break that down using the same analogy, you
do that bite-sized chunks of 1/4 or 90 days at a time.
So every 90 days, we meet and we've taken it a step further
and there's what's called u.s. implementer.
So the company EOS entrepreneur operating system, Natalie has
education literature but you can also hire a coach and we've done
that where we call them. They refer to them as integrator
but every 90 days we basically go through our vision building.
We go through our. What's called our VTO, our
vision traction organizer. We look at all our employees in
the company, making sure that the right seat Right, you know,
the right bus but also the right seat and then we re-establish
our rocks, our priorities, which is really that, you know, how do
you break a year up in the pieces every nine days at a time
and every 90 days will be reset. Where did the biggest three to
five things? They're going to move our neat.
The move the needle in the business, not day-to-day stuff.
But big projects like whether be launching a podcast, or creating
a software, creating a new system, things that are outside
the normal day-to-day. But they're very important.
We establish those rocks are priorities, and we basically
chunk the year up in 90 days. Increments Robert, I'm telling
you, this is been game-changing for organizations.
So at the very least, you know, reading that material and then
even taking a step further, if you really serious about growth,
depending on the size of your organization.
Because, I think the investment for us, in terms of how you an
integrator is about 25 thousand dollars over the course of the
year. But I can tell you it's probably
we received 10 x, the value easily.
You think the lack of this is why.
So many companies kind of stay in that comfortable status quo.
That would be a huge reason. I think it's the lack of Single
operating system and a structured system.
And we know this, you know, for being a business.
It's like it's really, it's a process based.
It's a process. It's a driven process and how
you operate the framework of your business.
And I think, anything in life, whether it's Fitness for their
nutrition. If you want to be good, if you
want to get to the next level, I should even say good if you want
to be great. If you want to get to the next
level, you have to systematize your routine.
So we just talked about like, what's my morning routine.
What's your morning routine? One of the most successful
high-performing cheevers. They have a routine.
Really? What?
That is a system. It's a A process and really what
EOS is done for us. It is giving us the single
operating system and a process to operate.
Our business is this is of, and I think businesses that lack
that whether it's us or whether whether it's, you know, any
system or process. If you lack that, you're going
to have a hard time growing scaling and really reach the
full potential. I love it, I love it.
I'm going to switch gears on you here, man.
What I feel like with with entrepreneurs especially ones
that are, you know, just go getters like most entrepreneurs
are there is like there's no. No ceiling on your potential and
you see that you recognize that you're hungry for, you just want
to be the biggest baddest you possibly can.
But at what point do you need to be okay with enough?
Like what what is enough like at what point do you start to lose
the whole reason? You started the business, if
you're always just hungry for the next thing, the next thing I
got, that's something that I've tried to really think on and not
just grow for the sake of growth, but be really, really
intentional about it. Man, Robert, you are incredible,
conversationalist, incredible, interviewer.
And also just a very, very smart business mind.
Because we're can you experience for sure?
This is something that I've grappled with for a long time
and think about it and I'll be very candid with you.
Shoot you straight. I don't have all the answers
here and this is still something I struggle with.
But there's a gentleman who you might have heard of, actually,
he's David Goggins and Jocko have been on his podcast as
well. My name and my left who's a very
Business presence of you heard of him by any chance I've heard
of him, I haven't listened to his podcast be.
I've heard his name, okay? His, he talks about this, like
Blissful the satisfaction. So meaning like at one level,
you got to be dissatisfied because that's really what
creates the hunger and the drive to do more to accomplish more to
achieve really to have that achievement in the impact that
we're looking for the especially hard charging entrepreneur.
At the same token, know what you have had this dissatisfaction
that shouldn't leave that hunger.
Should leave. You also have to kind of come to
terms with it and live in a state of bliss.
Like still have happiness in gretton and it really comes down
to gratitude. So really it's for me, Robert.
Do an look at it, at least his framework of Bristol's the
satisfaction for me. I kind of break it down for me,
it's like, all right. Can I keep the hunger?
The drive because that really is enabled me to do so many things
and impacts, so many people in a positive way and also to myself,
but can I do that while still being Blissful?
Or in my word is great? So I think it's a conscious
effort. I think it's a practice that you
need to like in our meditations, your thing, or running your
thing, or just like sitting in silence or reading whatever the
case, maybe create some space for yourself to constantly, you
know, give this more thought and hopefully that, you know, gives
your audience some takeaways, but also knowing it's something
that I think I have struggled with.
And I continue for the long term because I love the
dissatisfaction perspective. I love that hunger drive, but I
also, Want to be fulfilled and have gratitude and operate in a
state of bliss. Hopefully, that makes sense.
Not only make sense, man. I mean, I don't know if you know
anything about our operation, but we do several different
things, but we've got one of our businesses that we make a
ketogenic meal replacement bar, for instance.
And we've got, we've got all of the production done in-house.
I've got a massive warehouse space here, I've got employees.
They're out there making bricks right now as I record this
podcast with you, and that is kind of an oddity in this space.
At least, most people go the out Course, all that stuff, they go
to a co-packer that does all that forum and they just focus
on the marketing aspect. Whereas I've got all that
overhead, I've got all that stress.
I've got all that chaos that comes with, you know, shipments,
receiving ingredient suppliers, you know, all the stuff that
comes with in-house production. And I thought to myself about
this a lot because I could probably scale at a much faster
rate. Have a much larger, bottom line.
If I was to, you know, offload a lot of these headaches but the
same time I like those headaches, man.
Like I like being able to come in to a physical Warehouse
building, and if I want to freaking sweep, the floor on the
weekend. When everybody else is off at
home, I can do it because it's my freakin floor, you know, like
it's my space and I feel like there's so much satisfaction
that comes from that and it's not in any way tied to a dollar
amount. You know.
Like so when it comes to business what is true success in
business? It's not it's not how much your
bottom line is by any stretch they match that's important it's
very big aspect of it but that's not the make-or-break factor.
Oh my friend. Totally, and I love that.
I love that passion that grit that you put in your business
and that level film it. And really, it's what it is to
you. What it is to every
entrepreneur. It's a little bit different, you
know, some like really want the impact somewhat, the famous, I
want the riches, you know, there's some common threads I
think, but for me, I mean, to your point, you know, I love
fulfillment. And, you know, this is also why
I got into training space. I love the brick and mortar.
I love the live experience, you know, could up, can we
transition and take all of our Just align sure.
You know she can we help still help people get, you know
people, incredible results. Absolutely.
But from a passion and purpose perspective, you know, our
organization and what I've bought into philosophy of it.
It's I like the brick and mortar space.
Yeah, comes with a headache of, you know, signing a lease and
taking risk and building out a gym and taking on employees, but
if you do it, you do it. Well yes you can get the profit
but more. So for my lens at least you get
the Fulfillment and it sounds like, you know, we have a
different, you know, we have very similar Our ideas in terms
of what success is, maybe that the actual granularity of is
little bit different, you know, I don't have a huge passion to
like be able to build, you know, nutrition bars nutrition, but I
can respect the grind, I can respect the passion for it and
it's the same that I have for Life Fitness, coaching, totaling
totally when it comes to that man.
Like on that token. How do you, how do you kind of
where this here when you're when you're going through and you're
trying to maintain that sense of fulfillment satisfaction but
you're trying to grow and you trying to do On a scale scale.
But way, like, do you have any like hard proxies to just keep
you grounded? Like, as that coming from your
wife, is that coming from an outside source?
Is that just coming internally? Like what do you use as a way to
kind of like gut, check yourself?
So to speak? Whoo, well, I mean, you were
kidding Spirits in this in this way, but I mean, I go back to my
fitness like that grounds me that intentional, you know,
friction that intentional discomfort, you know, that it
does that every single day. You gotta do hard things.
You got to do things that challenge yourself, you know,
for me, it's the workout. It's the cold plunge that really
sets the tone of the day, but also to rapper in your audience,
definitely depending on what part of their Journey makes your
experience, audience knows this but you know, for your
up-and-coming business entrepreneurs that are
following, you that have dreams of opening their own business,
you know, life and business and employees in team and the
friction of the marketplace will definitely humble you as well.
So you know, there's definitely enough Humble Pie to go around.
It's just a matter of like, you know, suiting up and showing up
every day and understanding that, you know, Two phase
friction you're going to face adversity.
That is just the hero's journey. That is the entrepreneur
Journey. You can't get around that.
But that is actually, the blessing that is the, the
obstacles in the way of a huge. I don't know if you've heard of
her Funk ride holiday or stoic philosophy.
I listened to a Ryan holidays obstacles away on repeat when
I'm in a competition for him. Oh man, I love that.
So I think you know, to that point, you know, friction is a
part of life obstacles are part of like challenges a part of
life and those you can either, you know, cry about it or get
angry or Throw your fists in the air and curse, you know, God or
the universe or whatever, or you can take a step back.
You can humble yourself. Take a deep breath and realize.
This is actually happened for me not to me, and I'm going to
become better for this. So, Kindred Spirits again, man,
because of the huge fan of still philosophy around holidays.
Well hundred percent man. I feel like these past two and a
half years with everything with like the the pandemic, the
politics, all that stuff. Like so many people have
adopted, this woe is me mentality and it's sad.
I mean so many people have also done just the opposite and
double down on this. Ranks and focused on what they
can't control, an adopted that stuck mentality which you know
more power to him. But I feel like whenever
whenever life throws you a hard hand like a certain has been it,
most certainly always will like, this is not like what we're
facing right now in this generation.
Is this once-in-a-lifetime thing like this happens with every
generation. It's going to there's every
there's some form of pandemic and every relation or every
generation whether it's an actual pandemic or, you know,
some metaphor of the word and I feel like you only option you
have Is to take what you can control be stoic in nature and
make the most of it. The alternative to that is just
miserable. Like I would not want to live a
life in which I just thought the world was out to get me and I
had zero power over what my outcome was holy, man.
Holy smokes. You're speaking to my soul, it's
interesting. I was just fucking my wife about
this yesterday and and let's face it.
Life is hard challenges that Versa we all feel it like when
you're a little kid like you have ever City now you look at,
you know, your child and you're thinking like the problems you
have compared to the problems. I have are just so different.
But at the other day for a two or three year old, those child
problems, their massive to that child problem or that to that
child. So, I guess my point here is we
all face friction, we all face adversity, but you have to take
that approach and really to put a bow in this, from my
perspective because just really, really fire me up about, you
know, your comment about, you know, this victim mentality.
When you look back. Actually, the dawn of time for
the hundred thousand years that are, you know, species has been
evolving. I mean, pandemic after we talk
about pandemic, like we're talking about the antic and
Jacques plague, which basically went on in the time of Marcus
Aurelius, which killed like nearly half the population of
mankind. Can you imagine if 3.5 billion
people died from covid, like that's a pandemic, you know, and
that's no disrespect of people, that suffered the, you know,
some very respectful and acknowledge that because life is
hard. But in the grand scheme of
things in the, the scope of humanity, it Robert you and I
and our audience listening today has literally been born at the
best time. It was comfortable time with all
the resources from the You're listening in the states or North
America, in the richest superpower of the world has ever
known. So I think taking a step back
and that actually, that perspective grounds me taking a
little bit of Humble Pie utilizing, yes, what life is
hard, no matter what stage you're in, but man, do we have
it good and I feel like we have a duty obligation responsibility
to really make it even better. And pay homage to our ancestors
who shoot. They went through some stuff.
Yeah, 100% man, and even if we were born in the worst time in
existence, What good would possibly come from saying?
Oh man, we just we just have we just got no luck right now, you
might as well believe in your heart of hearts that look,
you've got so much opportunity because the alternative to.
That isn't really that great anyways.
Oh yeah, that it actually reminds me.
Humbles me and I've read this while going it's actually my
reading history really again but Man's Search for meaning by
Viktor Frankl. Who's got everything?
That was? Yeah.
Look at you and I need to get back into it but if your
audience doesn't know he's just like Encounter of the Holocaust.
Survivor and I mean to your point about like the roots worst
conditions ever, but still found a light, still thought a purpose
and didn't take the what was the attitude and you know, there's a
positivity there. So yellow line is usual.
Yeah, I mean, like I listen to that book on Audible, I don't
know, probably about six months ago now and I feel like, like,
you can't listen to that and his, you know, like retelling of
what he experienced and then for an instant feel like you've got
it back like you just can't Yeah, man.
I mean, I'm literally going to fire that up later today.
My drive home, I just finished a recent book and I'm going to
fire that back up, just for that.
Same reason. Have you listened?
I just finished going to book tangent now, but I just finished
listening to endure by campaigns.
Have you heard that one yet? Haven't know.
What's the author Cameron Haynes?
He's like one of Joe Rogan's best friends.
I'm surely you've probably heard him on a podcast or something.
Sure. Okay no.
But I haven't even got through it.
He's a bow hunter and a and a runner, but he just wrote a
really good book called endure. All about, you know, enduring
life's hardships. I feel like you'd appreciate
that one for sure. Totally.
What's on my lips? What are some other resources
man? Like when it comes to when it
comes to business and Fitness & self improvement in general I
feel like there's you can kind of get stuck in this Whirlwind
of self-help books. The point where like you you
read so much and you try to instill so much but just because
Information overload and you don't act on anything.
Like are there any particular like make-or-break factors of?
Like look, if you can only read one book in your life or one
resource in your life. This is it, what would it be?
Whoo, that's a great question. I'm going to table that for a
second but just to give you a strategy because your point it's
interesting. It's like I feel like some
people just don't do anything about self-help or Improvement
and you look at him like what are you doing on?
The flip side though, you can actually become addicted to it
and you're like, In this rhythm of like always pouring in, but
you actually never take a step back to apply the material and
actually, to get the result. So I think it's a combination of
both in a strategy that I've been doing in the last two
years, actually, since the pandemic.
And you mentioned, you listen to that school, way, on repeat,
whatever you're training for a competition.
For the first three months of the pandemic.
I listened on Audible to Relentless, by Tim Grover, a
familiar with that book. That all I have.
Not heard that book. No.
Oh, man, like you I mean, you're going to love this.
Just based off our conversation and, you know, understanding or
interest as well. So, Tim Grover was the personal
trainer? Who's a friend, he's an
acquaintance of mine. He's the friend of our founder.
He was the personal trainer, Michael Jordan, Kobe Bryant and
list of other like, very, very Alias.
So a list athletes, Dwyane Wade, and Etc.
And the book Relentless is just about, but it has a very stoic
theme to it, but I mean, to your point, I listened to that book
like on repeat when the, when all of our franchise system
across the world, That can really 2020 or shut down but
that's top on my list anything Ryan holiday stoic based and
then the last one is more of a it is a self-help, it's a way,
it's content on how to better apply your ability like work
with people, which is the great How to Win, Friends and
Influence People by Dale Carnegie and that piece of
content that is actually a required reading.
For all of our new teammates, all of our new coaches brand
wide, it just allows you to have a better understanding.
Standing of human nature and be able to, you know, Influence
People, which is really important.
So for me, I guess to put a bow on it, anything stoic related
and then the book Relentless and then How to Win Friends and
Influence People. Huge game changer for me, I love
it, man. Well, I'm definitely listen to
All of red holidays. I've listened to How to Win
Friends and Influence People. I will absolutely listen to
Relentless. Oh yeah.
So yeah, I'll have to get my my reading list, cut out for me,
for sure. I want to kind of in this on a
little bit. More of a talk on routines and
rituals man. So you were kind of talking Out
your morning routine, when it comes to training within the
first 60 minutes but what does the rest of your day typically
look like are you doing a lot of meditation or like breath work
or thought work? Like how do you construct the
rest of your day to just set yourself up for Success?
Yeah good call get more granular.
Some up at 4:00 so always up at 4:00 I'm working out by 5:00
every day and there's two days a week where I do 515 because
that's on Monday and Friday. When I do my bootcamp circuits
that the first session, so that is the start of my day.
Now my Monday's do same, as all I know.
Is like, Tuesday, the same as all Tuesday.
So there is a little bit of variation, but like every day in
the sense of the, the execution, the week is a little bit
groundhog to stay for that reason.
But after my workout, I always get a Polar Plunge in there,
three minutes. It's really an exercise that
breath work, because it 48 degrees.
I mean, the water super frigid, and really what you're doing is,
you're focusing on your breathing, you're focusing on
your Consciousness. Once I get off that there, I'm
not a heat up my active guys. Still have a little bit ants, my
pants. So I'm still working on like, A
full-on meditation or breath work, but what's really work?
Well, in the last 12 months is my drive to our headquarters
office is only 15 minutes, but I'm a huge reader as we both
have gotten covered about ourselves, but I listened to my
Autumn on the way home and I can listen to books in the evening,
but really on my drive to HQ, it's complete silence.
That's a 15-minute, just window to download.
So, I've gotten up early, I've got a great start of the day.
I have a strong work out in. I've got a Polar Plunge mind
orphans are firing. I take a 15-minute commute.
In the HQ where I'm like, just kind of quiet, you know, hitting
my thoughts that my desk by 6:30 at the latest.
And I have a good hour and a half to basically do, do my
internal work before my HQ team starts coming in and then from
there, you know, usually about 10:00 meeting start and then I'm
cranking through the way the day, all day.
That I usually get out by 515 every day.
I'm only home, listen to a little bit audible that
15-minute commute in the afternoons about 30 and then
from there, I have dinner with my wife.
Decompress sometimes do a little bit of work.
Sometimes not, I will watch some, you know, good content for
the Mind, Body and Soul, typically like SS daily, stoic
video, or something along those lines.
And then I'm usually in bed by 8:30 and that's kind of my
routine and perspective. And it's interesting, I read
this quote from a good business, partner, minor, most successful
franchise and it's so true. He's like, you know, when you
look at really successful people, what happens.
Actually what you find out is their day to day.
Life is pretty boring. So that's really my message
there. I mean, that's my Teen but you
know, yours is probably similar but different and then same with
your audience. But really the message here is
if you want to be success if you want to, you know, have an
impact you need to be efficient, you need to stick with a routine
that works and ultimately execute that day in day out and
it can be more boring than you'd like to admit, but that's where
the success lies in that in the boringness not 100% agreement.
I feel like my superpower as a human if I was to have
superpowers just to be able to do something with that fail
every single day no matter what. I feel like that's been the
reason for my success, for my nutrition with my training, with
my business. Like that's that's what it boils
down to that. I'm able to just, you know,
Bulldog style go after something.
I believe in, you know, consistently every single day
without fail. I feel like that is what leads
to that compounding interest effect on whatever it is that
you are working on. Yeah.
Hey man. Maybe I mean, obviously, you
know, connected with you doing research for this call and
seeing, you know, all the accomplishments you've had your
physique. I mean, that's a lot of work and
that's a lot of boring work over that over time.
It comes Sounds and then you get the results both my fitness and
a business perspective. So well said 100% man.
You have a, is your wife giving you push back for working after,
you know, quote, unquote work hours when you're at home, she
does come kick its. She's got the used to it too.
But that's why, you know, she'll ask for things every year, we go
on a beach trip. So I got to make time for her.
But yeah, I mean she, you know, it's a work in progress for
sure. Put it that way.
Yeah, I'm saying way, man. I'm the same way also, brother.
Well, where can I people go to find out more about, you know
what, first of all, what are you excited about?
Like what are you working on in the future?
That's get your interest. Yeah, so I mean shoot, you know,
after covid are being a brick-and-mortar franchise
system, which a lot of brick and mortars including the fitness
industry, the restaurant industry took a hit, but things
are that the sky is Bluer and certainly.
We're back on track and we just had 11 locations added to our
brand in the month of June, which is incredible.
So just restoring that energy, you know, our next goal is to
get to 500 locations throughout North America.
We just added a nutrition coaching program to our
business, to allow our owners to increase the profitability while
getting better results for their clients.
It's called boot camp plus. So, just a lot of good positive
things that that are in the Arsenal that we're excited to
attack the latter half of 2022 and onward, awesome, an awesome
and where people go to find out more about the boot camp and you
and general. Yeah, I don't think I appreciate
that. The best way for our website,
whether you're a client looking to get, you know, into better
shape or potentially Exploring a coaching or Fitness business
opportunity. Go to our website Fit Body Boot
Camp.com Fit Body Boot Camp.com, and then it would love to
continue to be of service. You can find me on social media,
whether it be lynched, LinkedIn, Facebook, Instagram at real
Bryce Henson. Not to be confused with fake by
senses but every can find me would love to continue to serve
you and your audience afterwards.
Awesome. And we'll definitely link out to
make these people to find you, but kindred spirits and demons.
I thoroughly enjoyed the conversation.
I feel like we're both fired up now.
I'm ready to go do something. Change the world.
That's it rabbit. Hey man I really appreciate your
time. Today was great.
You're awesome conversationalist and a great interview host and
really support what you're doing.
If I can be of service any other time, let me know like wise man.
If there's anything I can do for you, just give me a holler,
brother. You got it.
Take care of him.