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Hi everybody and welcome back to
another episode of the Elon Musk

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Podcast where we discuss 
technology, entrepreneurship, 

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space travel and everything in 
between. 

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Today we're covering a sensitive
and very personal topic. 

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The lawsuit that musician Claire
Boucher, better known and by her

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stage name Grimes, has filed 
against Elon Musk concerning the

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parental rights of their three 
children. 

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A petition to establish parental
relationship was filed by 

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Grimes, which essentially seeks 
a court order to legally 

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identify the parents of a child.
This is often a prerequisite 

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when the parents are not 
married. 

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And while the specifics of this 
filing are not public, this kind

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of petition usually accompanies 
requests for child support or 

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custody rights. 
Now, let's first talk about what

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this petition to establish 
parental relationship means in 

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the legal sense. 
According to family attorney 

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Deborah Dubrov, this kind of 
petition is usually filed 

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alongside demands for child 
support or custody rights. 

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However, at the moment, there 
are no accompanying filings for 

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child support or custody rights 
in this specific case. 

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So why was it filed? 
It's not exactly clear at the 

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moment. 
Dubroff noted that the primary 

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motivation for such petitions is
typically to get custody orders 

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or child support, which helps to
legally establish the parentage 

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of the child or children 
involved. 

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It's important to note that Musk
and Grimes never married, but 

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have had three children during 
the relationship X Exit Dark and

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Tao Techno Mechanicus. 
Since they were never legal 

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bound as a married couple, this 
petition becomes crucial for 

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Grimes to establish her legal 
standing as a mother, 

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particularly if there are 
disputes over custody or 

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visitation in the future. 
Now, Musk and Grimes embarked on

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the relationship in 2018 and 
subsequently had three children.

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Their relationship has always 
been subject to intense scrutiny

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thanks in part to Musk's high 
profile ventures in Grimes own 

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standing in the music industry. 
Though they parted ways around 

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September of 2021, they 
initially appeared to maintain a

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semblance of coparenting. 
However, recent public message 

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by Grimes on the social media 
platform X, which Musk owns, 

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indicates a shift into legal 
proceedings over the parental 

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rights to their children. 
Now, Grimes used the platform to

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publicly demand access to her 
children, which is remarkable 

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given that must controls the 
very platform she utilize for 

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her message. 
That raises the question of 

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whether she sought to leverage 
the public nature of the 

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platform to apply pressure for a
resolution, or whether it was an

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act of desperation. 
And in any case, her use of ex 

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serve the catapult this private 
family matter into the public 

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domain, signaling that a 
resolution could not be reached 

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privately. 
The first child from the couple,

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XA EA12, made headlines not just
for being the progeny of two 

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high profile individuals, but 
also for his uniquely styled 

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name. 
A sense of public intrigue and 

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media spotlight has followed A 
couple's family ever since, and 

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over the years the family 
expanded with two more children.

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But it appears that keeping 
family matters private has 

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proven challenging, and the 
relationship has now entered A 

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crucial stage that involves 
legal action. 

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While they've kept their family 
matters largely away from the 

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public eye, the recent plea from
Grimes changes the dynamic 

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substantially. 
Now the Grimes has filed a legal

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petition, their family issues 
can no longer be considered 

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private affairs. 
The move to formalize the 

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parental relationship through 
the court system could be a sign

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that the two parties have 
reached an impasse in their 

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private negotiations over how to
coparent their children, and it 

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marks a new chapter in their 
complicated relationship. 

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Now, switching gears for a 
moment, let's consider another 

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significant factor at play, 
Musk's ownership of social media

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platform X. 
Formerly known as Twitter. 

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Musk acquired it for $44 billion
and has since made several 

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controversial changes to the 
platform. 

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He renamed it as promised to 
transform it into an Everything 

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app that encompasses multiple 
functionalities. 

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Grimes used the platform to 
publicly demand access to her 

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children. 
Now this adds another layer of 

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complexity to the case. 
With this have played out 

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differently. 
If Musk hadn't been in control 

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of the platform she used to make
her public plea now, it's hard 

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to say, But it certainly raises 
questions about the intertwining

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of personal and professional 
domains in the digital age. 

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And Elon Musk has a complicated,
familiar history. 

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He has been divorced three times
and is the father to a whopping 

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11 children, including five from
a previous marriage. 

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The kids from his previous 
marriage are twins Griffin and 

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Vivian, and triplets Damien 
Saxon and Kai. 

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Musk has always been a 
polarizing figure, but family 

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matters like these at a layer of
complexity to the public persona

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that many people don't often 
consider. 

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The relationships that led to 
these eleven children have each 

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been unique, from his 
relationship with Canadian 

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author Justine Wilson to his 
current involvement with 

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Neurolink director Siobhan 
Zillis, Musk's personal life has

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been an intricate as his 
professional one. 

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And the legal case with Grimes 
is the latest chapter in Musk's 

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complicated relationship 
history, and one that can have 

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significant ramifications for 
both parties involved, 

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especially the children. 
Now, the pressing question now 

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is what happens next. 
Legal proceedings like these can

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take time and can be emotionally
taxing for all parties involved.

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Musk has not yet responded to 
Grimes petition, according to 

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reports, and it's a sensitive 
topic that combines legal 

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complexity with the emotional 
intricacies of family dynamics. 

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Grimes attorney Samantha Blade 
Jean has not yet provided a 

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comment, and it remains to be 
seen how Musk will respond. 

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And regardless of the outcome, 
the legal action is an example 

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of the complexities that it can 
arise in relationships that are 

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in the public eye, further 
complicated by the blurred lines

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between personal and 
professional platforms like 

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social media. 
Now we're focusing on Elon 

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Musk's recent venture into live 
streaming via X, the social 

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media platform formerly known as
Twitter. 

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Recently, Elon Musk spent an 
evening playing Diablo 4, giving

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the public a glimpse into how he
unwinds after his work hours. 

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Now, more importantly, the 
experience doubled as a trial 

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for X's new live streaming 
feature, which could potentially

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extend the platform's reach into
the lucrative world of online 

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gaming. 
And Elon Musk has never been 

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secretive about his love for 
video games. 

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In a recent event, he took this 
affinity to a new level by 

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showcasing his gaming setup 
while testing X's new live 

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streaming feature. 
In a setup snapshot shared a day

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before the live stream, Musk 
presented a Logitech mouse and a

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massive Curbed monitor as part 
of his gaming arsenal. 

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The atmosphere was set by a 
large candle that lit the room 

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and Elon perched in a razor 
gaming chair, setting the mood 

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for a deep dive into Diablo 4. 
Now what this reveals is more 

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than just Musk's passion for 
gaming. 

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This is a man who also spends 
non working hours with his 

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friends or children. 
And according to Walter 

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Isaacson's biography, he has 
even played Eldon Ring until 

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5:30 AM. 
It's a holistic view of Musk, 

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the entrepreneur who also knows 
how to unwind. 

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Now, as with any new technology,
there are kinks to work out. 

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This 1st 10 minutes of the live 
stream were not entirely smooth.

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Musk kept checking with Shivan 
Sillis, a Nerve Link executive 

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and the mother of two of his 
children, to confirm if the feed

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was live. 
It's currently way too hard to 

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do this. 
It took like hours to set this 

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up, so we need to make it just 
effortless, Musk commented. 

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What's notable here is Elon 
Musk's emphasis on user 

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experience. 
He's clearly aware that for live

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streaming to be viable on X, it 
has to be as simple as possible 

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for the users. 
So while this may have been a 

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test, it was also an exploratory
mission into how to simplify and

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perfect the experience for a 
broader audience. 

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Now during the stream must 
clarify the unique feature of 

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X's live streaming capabilities.
Only a user subscribers can 

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comment during the live stream. 
Compared to platforms like 

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Twitch, where streamers have the
option to allow comments from 

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everyone or just subscribers, X 
is going to be more focused on 

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interaction. 
Now Elon Musk seemed to endorse 

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this feature, stating it allows 
for a more direct conversation 

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among subscribers. 
It offers a controlled 

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environment where discussions 
can happen without the often 

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overwhelming and distracting 
noise found in more open 

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commenting system. 
This could be appealing for 

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influencers or business leaders 
who prefer a more curated 

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interaction with their audience.
And the business implications 

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for X are becoming increasingly 
interesting, especially with 

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notable investors like Bill 
Ackman throwing their hats into 

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the ring. 
Ackman recently revealed that 

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he's already a supporter of X 
through a $10 million investment

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via his firm's foundation. 
He further expressed interest in

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possibly taking X Corp public. 
Though there hasn't been direct 

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communication with Musk on this 
matter as of yet, Ackman's 

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interest underscores the 
transformation that X is 

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undergoing. 
His investment firm, Pershing 

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Square, received regulatory 
approval for a new class of 

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special purpose acquisition 
companies known as Sparc or 

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Spark, and with this investment,
Ackman could commit as much as 

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$2 billion to a transaction 
involving X. 

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This shows not only his faith in
the platform's potential, but 

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also indicates that big 
financial moves could be on the 

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horizon for Elon Musk's social 
media platform. 

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Now it's not worthy that Ackman 
perceives acts as a very 

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difficult to disrupt asset. 
He has seen first hand. 

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The approve as Musk has made to 
the platform and believes that 

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it could diversify into various 
lines of business. 

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With live streaming now added to
access feature set, the platform

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seems to be expanding beyond its
original scope, becoming a more 

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versatile player in the digital 
space. 

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And while Ackman's plans are 
still in the hypothetical stage,

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his words carry significant 
weight in the investment 

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community. 
Should a deal between Musk and 

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Ackman materialize, it would 
signify a strong vote of 

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confidence in the evolving 
vision for X. 

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It can provide the much needed 
financial backing to tackle the 

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platform's existing challenges, 
including a considerable debt 

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load, thereby setting the stage 
for X's new growth chapter. 

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Now, even as X explores these 
new streaming frontiers, it 

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faces substantial challenges. 
Among these are crushing debt 

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load and fierce competition from
platforms like Meta, who already

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have live streaming on most of 
their platforms. 

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Advertising dollars have not yet
returned to pre acquisition 

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levels and despite new CEO Linda
Yonkarino's reputation, the 

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financial metrics are 
struggling. 

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However, let's not forget that 
Elon Musk specializes in solving

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hard problems. 
SpaceX. 

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Tesla. 
He's always up for a challenge, 

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and with Akman possibly 
providing a financial boost in 

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Musk's ingenuity, Musk might 
just find a way to redefine 

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social media and earn a profit. 
Now that wraps up another 

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episode of the Elon Musk 
Podcast. 

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We've covered a lot today, Elon 
Musk's foray into live streaming

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and gaming and the future of 
business prospects for X. 

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And we bring you these episodes 
every single day. 

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00:11:19,560 --> 00:11:22,360
So if you want to know what's 
going on in any of Elon Musk's 

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00:11:22,360 --> 00:11:24,560
companies, we do it in under 10 
minutes. 

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So if you enjoy the show, don't 
forget to hit the subscribe or 

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00:11:27,420 --> 00:11:29,420
follow button on your preferred 
podcast platform. 

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It's free, only takes a second. 
Next we'll be talking about Elon

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Musk's recent visit to the US 
Mexico border, where he met with

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local politicians and law 
enforcement to get an unfiltered

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view of the ongoing immigration 
crisis. 

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Now, Elon's visit comes at a 
time where there has been a 

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sharp increase in the number of 
migrants crossing into the 

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United States, particularly 
through Texas and California. 

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And in today's episodes, we'll 
discuss Elon stance on US 

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immigration reform, the 
political implications of his 

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visit and his confrontation with
German authorities on their 

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handling of Mediterranean 
migration. 

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And finally, the technical 
hiccups that interrupted his 

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live streaming attempt on X, the
social media platform he owns. 

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Now Elon Musk, known for his 
ventures like SpaceX, Tesla and 

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social media platform X, 
formerly known as Twitter, took 

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a trip to the Texas, Mexico 
border recently to gain first 

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hand experience of the situation
down there. 

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It shows Eagle Pass as his 
destination location, where many

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migrants have been crossing the 
Rio Grande River. 

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Now dressed in his casual 
ensemble of a black tshirt 

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00:12:35,600 --> 00:12:39,750
cowboy hat and aviator glasses, 
Musk was clearly there to make a

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00:12:39,750 --> 00:12:41,910
statement. 
His commentary on the situation 

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00:12:42,150 --> 00:12:45,590
was disseminated through a video
selfie posted on X. 

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00:12:45,670 --> 00:12:49,390
He suggested a twopronged 
approach for overhauling the US 

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00:12:49,390 --> 00:12:53,990
immigration system, advocating 
for expedited legal approval any

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00:12:53,990 --> 00:12:58,270
larger legal immigration system.
Musk also emphasized that while 

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00:12:58,270 --> 00:13:01,910
the system should welcome 
hardworking and honest migrants,

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00:13:02,190 --> 00:13:05,920
it should simultaneously prevent
illegal entry, he said. 

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I'm an immigrant to the United 
States. 

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00:13:08,560 --> 00:13:12,240
I am extremely pro immigrant. 
But we need a system that works,

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00:13:12,600 --> 00:13:15,160
not one that is on the verge of 
collapse. 

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00:13:15,520 --> 00:13:19,400
Now, Elon is no stranger to 
American politics, having 

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00:13:19,400 --> 00:13:22,360
previously hosted the 
presidential campaign launch for

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00:13:22,360 --> 00:13:25,640
Florida Governor Rob DeSantis on
X, his social media platform 

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00:13:25,640 --> 00:13:29,080
Formerly known as Twitter. 
Musk has been actively involved 

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00:13:29,080 --> 00:13:32,460
in various political dialogues, 
and during his border visit he 

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00:13:32,460 --> 00:13:35,420
was accompanied by US 
Representative Tony Gonzalez, a 

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00:13:35,460 --> 00:13:38,380
Republican whose district 
stretches across a very 

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00:13:38,380 --> 00:13:41,820
significant portion of the 
Texas, Mexico border. 

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00:13:42,260 --> 00:13:45,060
Gonzalez welcome Musk's 
presence, stating that people 

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00:13:45,060 --> 00:13:48,460
along the border really feel 
abandoned, and the collaboration

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00:13:48,460 --> 00:13:51,500
raises questions about whether 
Musk is intending to influence 

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00:13:51,500 --> 00:13:55,100
policy or simply highlight an 
issue that he believes is not 

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00:13:55,100 --> 00:13:58,740
receiving enough attention. 
Now, the visit has both domestic

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00:13:58,780 --> 00:14:02,440
and international implications, 
especially given Musk's 

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00:14:02,440 --> 00:14:06,000
interaction with global leaders 
like Ukrainian officials and 

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00:14:06,000 --> 00:14:09,720
Israeli Prime Minister Benjamin 
Netanyahu. 

259
00:14:09,960 --> 00:14:12,920
Elon Musk's interactions 
concerning immigration issues 

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00:14:13,040 --> 00:14:16,800
aren't confined to US soil, they
extend to international waters 

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00:14:16,800 --> 00:14:18,920
as well. 
And recently, he criticized 

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00:14:18,920 --> 00:14:22,360
German humanitarian efforts in 
the Mediterranean, specifically 

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00:14:22,360 --> 00:14:24,760
their operation of migrant 
rescue ships. 

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00:14:25,120 --> 00:14:27,920
And Musk brought this matter to 
public attention by sharing a 

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00:14:27,920 --> 00:14:31,550
video that showed migrants and 
aid workers on a boat, posing 

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00:14:31,550 --> 00:14:34,870
the question as to whether the 
German public was aware of these

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00:14:34,870 --> 00:14:36,790
activities. 
And the video had originally 

268
00:14:36,790 --> 00:14:39,990
been posted by a right wing 
account praising the far right 

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00:14:39,990 --> 00:14:44,590
alternative for German party, 
which has been quite stringent 

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00:14:44,590 --> 00:14:47,950
on migration issues and in 
response to German Federal 

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00:14:47,950 --> 00:14:51,470
Foreign Office asserted that 
what the humanitarian groups 

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00:14:51,470 --> 00:14:55,350
were doing was simply saving 
lives just led to a direct 

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00:14:55,350 --> 00:14:58,430
exchange between Musk and the 
Foreign Office, sparking an 

274
00:14:58,430 --> 00:15:00,470
international conversation on 
the subject. 

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00:15:00,840 --> 00:15:04,680
Must question the legality and 
ethicality of the operations, 

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00:15:05,000 --> 00:15:07,520
casting doubt on whether they 
had the support of the German 

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00:15:07,520 --> 00:15:09,520
populace. 
He also made a contentious 

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00:15:09,520 --> 00:15:12,600
statement regarding these 
operations having invasion 

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00:15:12,600 --> 00:15:15,920
vibes, especially as they might 
infringe upon Italy's 

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00:15:15,920 --> 00:15:18,120
sovereignty. 
Now this interaction reveals a 

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00:15:18,120 --> 00:15:21,440
few key facets of Musk's stance 
on immigration. 

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00:15:21,720 --> 00:15:24,840
First, it showcases that his 
concerns are global in nature 

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00:15:25,080 --> 00:15:27,160
and not merely focused on the 
United States. 

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00:15:27,540 --> 00:15:30,780
Second, he's willing to confront
governmental entities directly, 

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00:15:31,100 --> 00:15:33,620
a tactic that can make 
discussions about these issues 

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00:15:33,620 --> 00:15:35,740
more public and potentially 
contentious. 

287
00:15:36,100 --> 00:15:39,820
In the exchange with the German 
authorities, therefore serve not

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00:15:39,820 --> 00:15:43,020
only to highlight a particular 
issue, but also to shed light on

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00:15:43,020 --> 00:15:46,540
Musk's broader approach to 
engaging in international policy

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00:15:46,540 --> 00:15:48,980
dialogue. 
So the confrontation with the 

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00:15:48,980 --> 00:15:52,430
German Federal Foreign Office 
reflects Musk's willingness to 

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00:15:52,430 --> 00:15:55,110
tackle these complex and 
controversial issues head on, 

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00:15:55,390 --> 00:15:57,910
and using his platform and 
public persona to generate 

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00:15:57,910 --> 00:16:01,190
discussion and possibly 
influence public opinion. 

295
00:16:01,710 --> 00:16:04,870
It also adds another layer to 
understanding his involvement in

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00:16:04,870 --> 00:16:08,230
migration issues, showing that 
he's attuned to the complexities

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00:16:08,230 --> 00:16:11,430
and intricacies that accompany 
this global dilemma. 

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00:16:11,790 --> 00:16:15,350
Now, Musk aimed to engage in 
civil journalism by live 

299
00:16:15,350 --> 00:16:18,870
streaming his border visit on X,
formerly known as Twitter. 

300
00:16:19,110 --> 00:16:23,260
However, the endeavor ran into 
some technical issues, with the 

301
00:16:23,260 --> 00:16:26,580
stream freezing after about four
minutes. 

302
00:16:26,580 --> 00:16:30,260
The hiccup exposed the 
limitations of X live streaming 

303
00:16:30,260 --> 00:16:33,100
caabilities, especially given 
that the stream had garnered 

304
00:16:33,100 --> 00:16:36,500
about 5 million viewers over 
those 4 minutes. 

305
00:16:36,660 --> 00:16:39,780
Musk's frustration with the 
situation was evident as he sent

306
00:16:39,780 --> 00:16:43,220
an e-mail to everyone at X 
demanding a fix. 

307
00:16:43,340 --> 00:16:47,180
Although a second 13 minute live
stream later ran more smoothly, 

308
00:16:47,260 --> 00:16:50,460
the initial glitches left many 
wondering about X's readiness 

309
00:16:50,460 --> 00:16:52,860
for such high profile live 
streaming events. 

310
00:16:53,020 --> 00:16:58,010
And with the upcoming SpaceX 
Starship I FT-2 event that will 

311
00:16:58,090 --> 00:17:02,690
only be streamed on X, and all 
SpaceX launches are only 

312
00:17:02,690 --> 00:17:06,730
streamed on X now, no longer on 
YouTube, we may be seeing some 

313
00:17:06,730 --> 00:17:11,089
glitchy streams in the future. 
Now in the broader scheme though

314
00:17:11,369 --> 00:17:15,210
Inland, Musk's foray into the US
immigration debate is not just a

315
00:17:15,210 --> 00:17:17,650
Oneoff event, but part of a 
larger pattern where the 

316
00:17:17,690 --> 00:17:21,240
entrepreneur is increasingly 
leveraging his platforms and his

317
00:17:21,240 --> 00:17:23,720
influence to participate in 
social and political 

318
00:17:23,720 --> 00:17:25,440
discussions. 
Whether this will lead to 

319
00:17:25,440 --> 00:17:28,640
tangible changes in policy or 
public opinion remains to be 

320
00:17:28,640 --> 00:17:32,200
seen, but it certainly cements 
Musk's role as a highprofile 

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00:17:32,200 --> 00:17:35,680
commenter on issues beyond 
technology and entrepreneurship.

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00:17:35,720 --> 00:17:38,440
Musk's interest in immigration 
issues, both domestic and 

323
00:17:38,440 --> 00:17:41,280
international, could have 
various repercussions given his 

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00:17:41,280 --> 00:17:44,320
global reach and his influence. 
Now, how this will impact his 

325
00:17:44,320 --> 00:17:47,400
businesses like Tesla and 
SpaceX, both of which have 

326
00:17:47,400 --> 00:17:52,440
significant operations in Texas 
or a social media platform X, is

327
00:17:52,440 --> 00:17:55,120
still an open question. 
Now, thank you so much for 

328
00:17:55,120 --> 00:17:57,920
tuning into this episode of the 
Elon Musk podcast today. 

329
00:17:58,040 --> 00:18:00,440
We hope you found this episode 
insightful and delightful. 

330
00:18:00,560 --> 00:18:02,800
Now don't forget to hit the 
subscribe or follow button on 

331
00:18:02,800 --> 00:18:05,520
the podcast platform you're 
listening on right now. 

332
00:18:05,880 --> 00:18:08,040
It's free and just takes a 
moment. 

333
00:18:08,440 --> 00:18:11,280
So please take care of 
yourselves and each other, and 

334
00:18:11,280 --> 00:18:13,800
I'll see you in the next one. 
In this section, we'll be 

335
00:18:13,800 --> 00:18:16,880
examining the social media 
platform X, formerly known as 

336
00:18:16,880 --> 00:18:18,960
Twitter. 
It's embattled CEO Linda 

337
00:18:18,960 --> 00:18:22,910
Yocarino, and how this all ties 
back to Elon Musk. 

338
00:18:23,430 --> 00:18:26,350
The story's making headlines, 
and not always for the best 

339
00:18:26,350 --> 00:18:29,230
reasons. 
The media has often portrayed X 

340
00:18:29,270 --> 00:18:32,790
as a sinking ship, especially 
after some intense public 

341
00:18:32,790 --> 00:18:36,870
interviews and Elon Musk's own 
contentious posts. 

342
00:18:37,470 --> 00:18:40,230
But is this narrative fair or 
even accurate? 

343
00:18:40,910 --> 00:18:44,030
Might have seen Linda Yakirino's
interviews at Code Conference in

344
00:18:44,030 --> 00:18:48,330
the first conference where she 
defended her performance of the 

345
00:18:48,330 --> 00:18:50,970
platform immense A slew of 
critical questions and 

346
00:18:50,970 --> 00:18:53,330
skepticisms. 
These public appearances have 

347
00:18:53,330 --> 00:18:55,810
triggered debates about her 
credibility, her relationship 

348
00:18:55,810 --> 00:18:58,530
with the Elon Musk, and the 
future of the platform she's in 

349
00:18:58,530 --> 00:19:00,970
charge of. 
So let's unpack the situation. 

350
00:19:01,170 --> 00:19:04,570
We'll look into what Yakarino 
revealed about X's user 

351
00:19:04,570 --> 00:19:08,210
engagement and revenue metrics, 
as well as the aftermath of her 

352
00:19:08,210 --> 00:19:11,010
public interviews. 
Along the way, we'll tackle some

353
00:19:11,010 --> 00:19:14,410
key questions. 
Is X really a fading platform? 

354
00:19:14,800 --> 00:19:17,800
How are corporate communications
and public relations playing a 

355
00:19:17,800 --> 00:19:19,840
role in shaping the perception 
of X? 

356
00:19:20,200 --> 00:19:24,360
And finally, can X, under 
Yakorino's leadership and Elon 

357
00:19:24,360 --> 00:19:28,080
Musk's ownership, navigate 
through these turbulent waters? 

358
00:19:28,200 --> 00:19:31,120
Linda Yakorino recently dropped 
some numbers during her 

359
00:19:31,120 --> 00:19:33,160
interviews. 
This seemed to contradict the 

360
00:19:33,160 --> 00:19:36,400
dying platform narrative. 
She mentioned that people are 

361
00:19:36,400 --> 00:19:41,080
spending 14% more time on X. 
Video consumption has risen by 

362
00:19:41,080 --> 00:19:44,100
20%. 
Quite interestingly, Gen. 

363
00:19:44,100 --> 00:19:47,780
Z is the largest and fastest 
growing segment on the platform,

364
00:19:48,060 --> 00:19:52,540
with nearly 200 million people 
logging in per month now. 

365
00:19:52,540 --> 00:19:55,220
What's more, Yacorino 
highlighted that the platform 

366
00:19:55,220 --> 00:19:58,620
clocks around 100 billion 
impressions every day and sees 

367
00:19:58,620 --> 00:20:03,700
about 500,000,000 posts. 
User signups have seen a 4% year

368
00:20:03,700 --> 00:20:07,540
over year increase. 
So while X may not be a TikTok 

369
00:20:07,540 --> 00:20:11,060
or an Instagram, it's not 
exactly gasping for air either. 

370
00:20:11,530 --> 00:20:14,730
And this leaves us, Padre. 
Other reports of X's demise 

371
00:20:14,730 --> 00:20:17,330
exaggerated? 
Are the media and critics 

372
00:20:17,330 --> 00:20:19,730
missing the forest for the trees
now? 

373
00:20:19,730 --> 00:20:22,930
Kathleen Schmidt, a veteran PR 
expert, criticize Yakurino for 

374
00:20:22,930 --> 00:20:25,970
appearing uninformed and 
unprepared during her public 

375
00:20:25,970 --> 00:20:30,250
interviews, particularly about 
Elon Musk's plan for X. 

376
00:20:30,610 --> 00:20:33,330
And the lack of coordination 
with communications. 

377
00:20:33,330 --> 00:20:37,370
And the strategy became evident 
with Yakurino seemed unsure of 

378
00:20:37,450 --> 00:20:41,290
Elon's ideas about transitioning
the platform to a subscription 

379
00:20:41,290 --> 00:20:44,850
based model. 
Jeffrey Knoff, a CEO of Spartan 

380
00:20:44,850 --> 00:20:49,930
Media, and Kelsey Kintner of Red
Banyan Crisis PR, also weighed 

381
00:20:49,930 --> 00:20:51,690
in. 
They mentioned the importance of

382
00:20:51,690 --> 00:20:54,450
being In Sync with the company's
overreaching communication 

383
00:20:54,450 --> 00:20:57,370
strategy, especially when 
working under a disruptive 

384
00:20:57,370 --> 00:21:01,170
figure like Elon Musk now. 
According to them, Yakorino's 

385
00:21:01,170 --> 00:21:05,050
performance indicated that the 
messaging between Elon and 

386
00:21:05,050 --> 00:21:08,350
herself needs to be aligned. 
However, it's worth mentioning 

387
00:21:08,350 --> 00:21:12,750
that Yacorino is relatively new 
to the role, with just 12 weeks 

388
00:21:12,870 --> 00:21:15,430
under her belt. 
The post interview backlash 

389
00:21:15,830 --> 00:21:18,030
Lindy Yacorino underscores a 
critical issue. 

390
00:21:18,230 --> 00:21:22,030
There is clearly a gap of 
communication between both Ex 

391
00:21:22,110 --> 00:21:25,710
and Elon Musk, and when it comes
to the public perception, she 

392
00:21:25,710 --> 00:21:29,590
may be on a different page and 
critics latched onto Yacorino 

393
00:21:29,590 --> 00:21:33,350
stumbles during the interview as
evidence of her inability to run

394
00:21:33,350 --> 00:21:36,250
the company. 
However, it's worth considering 

395
00:21:36,250 --> 00:21:39,850
the role of a clear and cohesive
internal communication strategy,

396
00:21:40,130 --> 00:21:43,130
or the lack thereof, in shaping 
her responses. 

397
00:21:43,570 --> 00:21:47,730
An unaligned communication plan 
may have been the reason she was

398
00:21:47,730 --> 00:21:50,850
left floundering during the 
interview with no concrete 

399
00:21:50,850 --> 00:21:53,970
answers to provide. 
While Linda Yakorino seem less 

400
00:21:53,970 --> 00:21:57,330
than prepared, it's worth noting
that being a CEO under Elon 

401
00:21:57,330 --> 00:21:59,130
Musk's ownership is no simple 
task. 

402
00:21:59,370 --> 00:22:02,770
He's known for thinking outside 
the box and pushing the envelope

403
00:22:02,770 --> 00:22:06,140
and doing some crazy things. 
Sometimes this creates A dynamic

404
00:22:06,140 --> 00:22:08,620
and sometimes volatile 
environment where aligning 

405
00:22:08,620 --> 00:22:12,540
corporate messages and strategic
decisions can be like hitting a 

406
00:22:12,540 --> 00:22:15,140
moving target. 
And Yacorino may have had 

407
00:22:15,140 --> 00:22:18,380
limited insight into upcoming 
changes and strategies which 

408
00:22:18,380 --> 00:22:23,180
made her seem unresponsive and 
inadequate during the interview.

409
00:22:23,580 --> 00:22:26,460
Another layer to this discussion
is Yacorino's relatively short 

410
00:22:26,460 --> 00:22:29,260
tenure at the helm. 
She's been in the CEO position 

411
00:22:29,260 --> 00:22:32,750
for about 12 weeks now, and 
critics argue that sufficient 

412
00:22:32,750 --> 00:22:35,630
time to have a grip on the 
company's operations in future 

413
00:22:35,630 --> 00:22:38,630
direction. 
It's not that much now, however.

414
00:22:38,830 --> 00:22:41,510
It's also fair to say that three
months isn't a long time to 

415
00:22:41,510 --> 00:22:45,270
absorb the intricacies and 
multifaceted platform like X, 

416
00:22:45,390 --> 00:22:48,750
especially one that's seeing its
metrics fluctuate and it's 

417
00:22:48,750 --> 00:22:52,750
public image in constant flux. 
And the key take away here is 

418
00:22:52,750 --> 00:22:55,390
that Linda Yakorino's 
performance raised eyebrows. 

419
00:22:55,670 --> 00:22:58,790
It might be symptomatic of 
larger issues with an X rather 

420
00:22:58,790 --> 00:23:00,550
than a personal failing on her 
part. 

421
00:23:01,070 --> 00:23:04,350
If the communication channels 
were unclear or misaligned, it 

422
00:23:04,350 --> 00:23:07,070
would have been difficult for 
her or anyone else in her 

423
00:23:07,070 --> 00:23:09,150
position to present a unified 
front. 

424
00:23:09,430 --> 00:23:12,390
And this suggests that as much 
as leadership qualities are 

425
00:23:12,390 --> 00:23:15,470
essential, the systems in place 
for clear and consistent 

426
00:23:15,470 --> 00:23:18,670
communication with the company 
are equally critical for its 

427
00:23:18,670 --> 00:23:20,790
success in its public 
perception. 

428
00:23:21,390 --> 00:23:25,830
Now, what is next for X? 
Despite these setbacks, it's 

429
00:23:25,830 --> 00:23:28,630
important to remember that 
turning around a platform like X

430
00:23:29,090 --> 00:23:31,450
is not an overnight job. 
It's not going to happen within 

431
00:23:31,450 --> 00:23:33,890
a week or so. 
With a polarized public 

432
00:23:33,890 --> 00:23:37,410
perception in a turbulent media 
environment, the road ahead for 

433
00:23:37,410 --> 00:23:40,090
X in Yacorino is undeniably 
challenging. 

434
00:23:40,530 --> 00:23:43,210
But this journey also offers 
unique opportunities for 

435
00:23:43,210 --> 00:23:45,610
innovation and growth, 
especially considering the 

436
00:23:45,610 --> 00:23:49,090
numbers Yacorino presented. 
It's worth mentioning that Elon 

437
00:23:49,090 --> 00:23:52,450
Musk is not one to focus on 
shortterm bumps. 

438
00:23:52,850 --> 00:23:55,890
If Yacorino can get her 
communication strategy In Sync 

439
00:23:55,890 --> 00:23:59,660
with Elons, and if the platform 
continues to grow as her metrics

440
00:23:59,660 --> 00:24:03,340
suggest, then perhaps the 
critics will have to reevaluate 

441
00:24:03,340 --> 00:24:06,820
their stances. 
Maybe, just maybe, X will prove 

442
00:24:06,820 --> 00:24:09,260
to be more resilient than some 
people think. 

443
00:24:09,780 --> 00:24:12,500
I thank you so much for tuning 
into the Elon Musk podcast 

444
00:24:12,500 --> 00:24:14,340
today. 
If you found this episode 

445
00:24:14,340 --> 00:24:17,220
insightful, don't forget to hit 
the subscribe or the follow 

446
00:24:17,220 --> 00:24:19,460
button on your preferred podcast
platform. 

447
00:24:19,860 --> 00:24:23,180
It's free, takes just a moment, 
and it helps us out 

448
00:24:23,180 --> 00:24:25,300
tremendously. 
So thank you for doing that. 

449
00:24:25,300 --> 00:24:28,670
And until next time, please take
care of yourselves in each other

450
00:24:28,870 --> 00:24:29,990
and I'll see you in the next 
one.

