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There's a social media war going
on between Meta, Elon Musk, 

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Twitter and Mark Zuckerberg. 
Instagram's new social media 

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platform, Threads, has exploded 
onto the stage with a compelling

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narrative of adoption and 
engagement. 

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Launched about 5 days ago, 
Threads has already attracted 

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about 100 million users and it's
growing. 

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This accomplishment propels 
Threads into an elite bracket. 

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Far beyond ChatGPT, which took a
full two months to amass a 

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comparable user base, it's 
evident that Meta, the company 

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behind Facebook and Instagram, 
has scored a significant 

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victory, with Threads 
strategically launched amid a 

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tumultuous period for Twitter. 
And the success of Threads isn't

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merely a question of user 
numbers. 

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A platform is experiencing A 
tremendous surge in user 

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engagement. 
A flurry of posts on diverse 

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topics suggests that lively 
conversation and interaction. 

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Is at the heart of Threads 
burgeoning user base now. 

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This activity defies initial 
expectations from industry 

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insiders who predicted A 
slowdown after the app crossed 

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10 million downloads within the 
first seven hours of its launch.

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Now the thriving popularity of 
Threads has been achieved 

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despite the fact it is not yet 
globally available. 

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Not available in the European 
Union market due to regulatory 

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constraints. 
Now the prospect of future 

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growth though once Threads 
finally debuts in the market. 

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Is huge and we're going to get 
more in depth on this in just a 

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moment, so please stick around 
now. 

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For potential Threads users, 
it's important to be aware of 

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the app's deep integration with 
Instagram. 

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This link is so strong that the 
deletion of a Threads account 

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also requires the deletion of a 
connected Instagram profile. 

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This aspect could certainly 
benefit from revision to allow 

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for more user autonomy and 
flexibility while maintaining 

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the connectivity that makes 
Threads so appealing. 

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And I guess they're making a new
edit button where you can delete

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your Threads account while still
maintaining your Instagram 

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account now. 
Threads accelerated growth 

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trajectory is undeniably 
impressive. 

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So much so, the platform has 
given birth to a new sort of 

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language in the realm of social 
media. 

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The act of engaging conversation
on threads has been dubbed 

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threading by its young 
demographic, and this is an 

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example of the cultural impact 
that Threads has already made 

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threads best in the glow of 
early success. 

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The platform, highly linked to 
Instagram, still in its infancy,

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is ripe with promise for the 
future. 

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Android users in particular can 
be part of this forward momentum

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through the beta program 
available on Google Play Store, 

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offering them a glimpse into the
platform's evolutionary 

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trajectory. 
In any beta testing phase, users

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should be prepared for 
instability or unusual behavior.

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Things might break, and despite 
these issues, participation in 

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the beta program could offer a 
generally positive user 

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experience for those that are in
it. 

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Our upcoming features for 
Threads include a personalized 

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feed option showing only 
followed accounts, enhanced 

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account deletion flexibility, 
post search and editing 

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capabilities, language 
translations, hashtags, and 

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support for multiple accounts. 
And I believe the Twitter killer

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here could be if the edit button
for free the house you have to 

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pay right now on Twitter to edit
a tweet, and if Threads does 

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this for free. 
There's no turning back. 

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They gotta go all in. 
And these forthcoming 

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enhancements signal the 
trajectory of threads to 

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becoming more thought out and 
comprehensive social media 

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platform. 
Now the success story of threads

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raises a significant question. 
Will these early adopters become

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long term, engaged users? 
Early engagement data seems 

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encouraging but not quite at par
with Twitter's user dynamism. 

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The report from The Verge 
disclosed that two days after 

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Threads launched, the platform's
30 million users had posted more

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than 95 million times and shared
190,000,000 likes. 

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This is impressive, yet it pales
in comparison to Twitter users 

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who tweet 500,000,000 times per 
day in 2022. 

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So Adam Masri, head of 
Instagram, stated that Threads 

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isn't trying to replace Twitter,
though. 

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Instead, it aims to create a 
unique space for Instagram 

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communities who never fully 
integrated with Twitter, as well

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as those on other platforms 
seeking more civil spaces for 

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discourse. 
Meta strategy, it seems, is to 

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attract a portion of Twitter's 
audience while creating a more 

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advertising friendly platform 
with Twitter and this out. 

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The meta strategy, it seems, is 
to attract a portion of 

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Twitter's audience while 
creating a more advertiser 

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friendly platform with threads. 
This involves curating an 

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environment that does not 
amplify divisive content. 

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Now, in Masri's vision, Twitter 
and Threads aren't mutually 

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exclusive. 
They coexist in the digital 

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world, each trying to increase 
user engagement and advertising 

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revenue. 
Users will ultimately decide 

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what platforms they like better,
or whether they might require 

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both platforms for different 
reasons. 

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And also for different 
audiences. 

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And while Twitter may remain a 
source for news, threads could 

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emerge as a preferred platform 
for indepth conversations and 

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more friendly banter. 
A comparative study conducted by

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Alex Stamos, director of the 
Stanford Internet Observatory, 

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revealed an intriguing trend 
though. 

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Despite having fewer followers 
on threads, Stamos has post 

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guarded more engagement on 
threads than on Twitter. 

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This observation suggests that 
if Twitter users begin to 

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recognize deeper, more 
meaningful conversations 

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occurring on threads, Twitter's 
engagement could face a 

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significant threat. 
The most substantial challenge 

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to Twitter's user engagement 
seems to stem from within the 

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platform. 
Mashable recently reported that 

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Twitter has begun restricting 
previously free features to paid

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subscribers. 
Now this shift has generated 

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uncertainty among its 
predominantly free users, 

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effectively pushing them either 
subscribe or consider 

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alternative platforms like 
Threads. 

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Now, threads operating similarly
to Twitter and offering seamless

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integration with Instagram 
followers could present a 

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lucrative alternative to the 
scrumpled Twitter's users. 

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Threads commitment to actively 
responding to user feedback and 

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continuously adding features 
based on this feedback could 

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bolster the platform's appeal. 
The upcoming edition of popular 

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Twitter features such as 
hashtags and search functions, 

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confirmed by Mossery, only 
strengthens the attractiveness 

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of people wanting to go over the
threads. 

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So in contrast to Threads 
responsive approach, Twitter's 

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executive Yucarino remains 
confident of Twitter's unique 

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and irreplaceable status. 
Despite this, the increasing 

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traction of threads and focus on
user feedback in the planned 

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feature enhancements all point 
towards an increasingly dynamic 

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and competitive social media 
landscape in the future. 

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Now threads early success is 
full of potential and these 

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platforms will be battling for a
while to get user engagement and

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more users on their platforms. 
Strategic timing, engaging 

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content and ambitious future 
plans show the Threads is in it 

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for the long haul. 
We're in it for the long haul 

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too. 
And we'll be here for all the 

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Threads versus Twitter 
engagement here on this podcast.

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So please take a second and hit 
the subscribe or follow button 

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on whatever podcast platform 
that you're on right now. 

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I greatly appreciate it helps 
out the show tremendously. 

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So thank you so much for doing 
that and also thank you for 

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spending your time here with me 
today. 

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I do appreciate that. 
And please, take care of 

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yourselves and each other, and 
I'll see you in the next one.