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Hi everybody and welcome back to
the show. 

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Today we're going to talk about 
the resurgence of Meta's threads

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and the waning influence of the 
app once known as Twitter. 

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Not Just X Threads was initially
released to much fanfare, but 

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couldn't hold on to its user 
base. 

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Now with a whopping 260 million 
downloads, it's making a 

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comeback. 
On the flip side, X is losing 

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its luster and experience a 
significant decline in users. 

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Now threads took off like a 
rocket at launch, amassing a 

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record number of initial 
downloads. 

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Yet its glitzy start was short 
lived as users began to drift 

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away, unimpressed by the app's 
limited features. 

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Not one to back down from a 
challenge meta, CEO Mark 

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Zuckerberg committed to making 
Threads a more feature rich 

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platform. 
His promise was to inject life 

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into the app, claiming it was 
far from being in its final 

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state. 
Now in line with Uck's pledge, 

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threads underwent a 
transformation. 

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The team launched significant 
updates, including a web version

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and keyword search, alongside 
sodler elements like Instagram 

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tagging and Bell notifications 
for individual thread updates. 

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Now the changes had an immediate
impact. 

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Threads began to claw back some 
of its lost ground, hosting 33 

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million daily active users and 
120 million monthly active 

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users, according to Apptopia's 
latest data. 

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And user retention improved 
remarkably, too, signalling 

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Threads return to prominence. 
Now, while Threads is surging 

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back to life, the same can't be 
said for X. 

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The platform has experienced a 
12% decline in daily active 

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users and a 28% drop in new 
downloads since July. 

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Now, the decline isn't limited 
to the US, though. 

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It's a worldwide phenomenon. 
X is losing traction across the 

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globe, undermining its 
reputation as an international 

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social media hub. 
And web traffic metrics 

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reinforce this town. 
In the US alone, X has seen a 

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15% drop in web traffic, a sign 
that's pretty ominous for any 

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online platform. 
And the exact reason for this 

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nose dive remains elusive. 
But the inconsistent changes 

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under Elon Musk's stewardship 
are often cited as a 

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contributing factor. 
Regardless, the future of X 

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hangs in the balance now, 
though, the Threads team remains

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small, with about 50 people. 
They have metas, full backing 

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and ambition, tons of money. 
And the organization is keen at 

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integrating Threads more deeply 
into its larger social media 

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ecosystem to realize this 
ambition. 

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Threads has been given visible 
placement within Facebook and 

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Instagram. 
Features like carousels in the 

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feed and direct links are making
Threads more accessible to users

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on both of those platforms. 
And in a recent Instagram 

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Anniversary event in New York, 
Threads was given prime 

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exposure, underscoring its 
significance and Meta's future 

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plans. 
The idea is to familiarize the 

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Instagram community with 
Threads, nudging them to adopt 

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it with features like Poles in 
the pipeline, Threads is not 

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slowing down. 
They're trying to catch up to 

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the feature set that's on X, and
the app is gearing up to become 

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an even more versatile social 
media platform, taking 

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integration with Meta's other 
apps to the next level. 

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Although Threads is currently 
non monetized, that means you 

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cannot make money with the 
Threads app. 

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If you're a creator that's set 
to change. 

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The app will soon become part of
Meta's business suite, opening 

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new revenue streams for 
creators, and recent code 

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exploration reveals that Threads
is getting ready to introduce 

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advertising and paid partnership
features. 

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This is a nod to content 
creators, who are increasingly 

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becoming a driving force in 
social media platforms. 

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Financial analysts have already 
begun weighing in. 

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According to Angelo Zeno, a 
senior analyst at CFRA, Threads 

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has the potential to become a 
significant revenue engine for 

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Meta if it maintains its current
growth trajectory. 

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And as Threads opens up 
monetization features, it also 

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becomes an attractive platform 
for influencers and creators. 

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It offers them a fresh platform 
to engage with their audience 

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and monetize their reach, adding
another layer of appeals to 

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Threads. 
Now, as Threads finds its 

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footing again, X continues to go
down and falter. 

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The contrast between the two 
couldn't be more apparent, and 

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it's becoming clear which 
platform is capturing the 

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public's imagination. 
Seems like Threads may be 

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pulling ahead of Twitter, 
formerly Twitter and now X. 

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And as Threads grows, it's also 
earning users trust, a critical 

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factor in the longevity of any 
social media platform. 

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Meanwhile, X seems to be losing 
the crucial asset of trust. 

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Both Threads and X are at 
pivotal stages right now. 

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One could go up, one could go 
down. 

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It could differ depending on 
what platform makes the right 

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moves, and with aggressive 
feature rollouts on one side and

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declining metrics on the other, 
the coming months will likely be

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decisive for both. 
Elon needs to turn Twitter slash

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X around and the tables have 
turned in the social media 

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arena. 
Threads is gaining the kind of 

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traction that X once had, but 
now seems to be losing. 

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It's an intriguing reversal of 
fortune that merits close 

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observation. 
Now I want to say thank you so 

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much for listening to the show 
today. 

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