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Hello and welcome back to 
another episode of the Elon Musk

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podcast. 
I'm your host, William Walden, 

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tech entrepreneur and founder. 
In today's episode, we're going 

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to unpack Elon Musk's Tesla and 
their latest offering. 

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And no, it's not another 
electric vehicle. 

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It's actually a limited edition 
set of beers that you could 

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drink, retailing for a hefty 
$150.00. 

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We'll also touch upon the 
contrasting fortunes of Elon 

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Musk and Bernard Arnault, owner 
of luxury conglomerate LVMH, and

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how Tesla's merchandising may 
move some people that were 

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interested in a cyber truck to 
stick with it. 

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Now Tesla, the electric vehicle 
giant, has given us yet another 

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curveball. 
The company known for its 

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disruptive automotive technology
is now brewing beers. 

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Yes, that's right, Tesla is 
releasing an exclusive set of 

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beers dubbed Tesla Cyber Beer 
along with a pair of ceramic 

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steins called Cyber Steins. 
These are specifically designed 

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to reflect the aesthetics of 
Tesla's much anticipated cyber 

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truck. 
Tesla's offering 211 ounce 

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bottles of lager with unique 
notes of herb, spice, tea and 

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citrus, all wrapped in an 
exquisitely designed gloss black

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sleeve. 
And to sip these beers in style,

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the kit also includes 2 matte 
black ceramic steins with a 

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design mimicking the angular 
structure of the cyber truck. 

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These are not just drinking 
vessels, but are also being 

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viewed as future collectors 
items. 

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The beer will start shipping in 
October, but there's a catch. 

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The offer is limited to 
individuals who are at least 21 

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years old and reside in the 
United States, and after adding 

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tax and about $15 for shipping, 
the total cost for the beer and 

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the steins is $176.63. 
Now, Earlier in the year, Tesla 

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has already dipped its toes in 
the brewing industry with a $30 

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Giga beer celebrating the 
opening of its Berlin Giga 

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factory. 
Tesla's move into alcohol isn't 

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just a one off affair, seems 
like a deliberate attempt to 

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diversify the brand's portfolio 
for the future. 

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It's a nice little trinket to 
have a collector's item for the 

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future. 
And while Tesla stock has 

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performed very well this year, 
increasing Elon Musk's wealth by

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approximately $100 billion, 
Bernard Arnault of LVMH is 

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seeing a downturn in his 
fortunes. 

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Arno's estimated net worth fell 
by more than $5 billion 

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recently, mainly due a decline 
in the LVMH stock. 

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The luxury conglomerate posted 
weaker than expected sales, 

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indicating challenges in the 
luxury sector amid global 

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economic shifts. 
Arno and Musk have often been 

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neck and neck in the race for 
the title of the world's richest

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person. 
But as Tesla diversifies into 

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areas traditionally dominated by
luxury brands like LVMH, we must

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wonder as Tesla's entry into 
high end merchandising like 

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cyber beer. 
In additional pressure point to 

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Bernard Arnault. 
Now, let's not forget that this 

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is not Tesla's first safari into
merchandising. 

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The automaker had early released
a $250 bottle of tequila shaped 

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like a lightning bolt. 
Although they had initially 

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filed the name for the liquor 
teslaquila, they had to drop the

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idea due to industry 
regulations. 

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Tesla's merchandising gamuts are
more than just stunts. 

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They offer unique, limited 
edition items that align with 

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the company's brand identity. 
And the diverse range of 

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products from Tesla seems to 
extend the company's ethos into 

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other aspects of lifestyle as 
well. 

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Whether it's a gigafactory 
themed beer or lightning bolt 

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shaped tequila, Tesla's 
merchandise feels like an 

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extension of the futuristic 
disruptive brand image. 

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Now, the divergent in fortunes 
between our No and Musk isn't 

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just about beers and luxury 
products, it's a sign of how 

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different industries are 
responding to the current global

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economic environment. 
LVMH is feeling the pinch from 

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weakening consumer trends, 
especially in its key markets 

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like China. 
And on the other hand, Tesla 

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seems to be riding high in the 
diversification strategy which 

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seems to be paying off. 
Luxury sector in the tech 

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industry often cater to a 
similar clientele who are 

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willing to pay a premium for 
high quality exclusive products.

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So when Tesla moves into the 
merchandising game, could it be 

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stealing some of another luxury 
markets Thunder? 

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It's kind of an intriguing 
question to think about. 

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And shifting gears a little bit,
NASA recently launched the 

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Psyche mission aboard a Falcon 
Heavy SpaceX rocket. 

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It's headed toward a unique 
asteroid between Mars and 

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Jupiter. 
It's embarked on an ambitious 6 

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year journey that could change 
our understanding of our whole 

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solar system as viewed by solar 
powered propulsion and propelled

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by state-of-the-art thrusters. 
This spacecraft aims to collect 

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data from the asteroid Psyche, 
which is believed to be an 

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exposed planetary core. 
Now this groundbreaking mission 

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could offer crucial insights 
into the violent history of 

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planetary formation and even the
early solar system and how the 

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Earth was formed. 
This sets up the stage for 

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future space expeditions as 
well. 

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Now, spacecraft propulsion 
technologies are continuously 

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advancing, and the Psyche 
mission is a case in point. 

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It utilizes solar electric 
propulsion to journey through 

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space, A more efficient form of 
travel compared to traditional 

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chemical rockets like Spacex's 
Falcon Heavy and Falcon 9 and 

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Starship. 
Now, this kind of propulsion 

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uses electromagnetic fields to 
accelerate ions of xenon gas, 

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offering the potential for 
higher speeds and greater 

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maneuverability. 
Now, a spacecraft is estimated 

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to accelerate to speeds of up to
124,000 mph, A considerable feat

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that could influence the 
engineering of future deep space

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missions. 
And the mission also includes a 

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cutting edge optical 
communication system called 

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DSOC, or the Deep Space Optical 
Communication System. 

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This system uses a near infrared
laser to transmit data, offering

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ten to 100 times the bandwidth 
of conventional radio wave 

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systems that NASA currently 
uses. 

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Now, what this means for space 
exploration is a huge deal. 

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Higher data rate returns could 
facilitate more sophisticated 

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scientific experiments, not to 
mention enable smoother 

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communication for future human 
missions. 

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To the moon for something like 
the Artemis program, or to Mars 

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with something like Spacex's 
Starship, this could be a game 

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changer, opening up doors to 
more ambitious projects like 

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manned missions further out of 
the solar system or district 

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asteroid mining. 
Now NASA's Psyche mission isn't 

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just a scientific exploration, 
it's a technological trial run 

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for what could be the next era 
of space exploration. 

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With advanced propulsion systems
and breakthrough communication 

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technologies on board, Psyche 
could be a milestone in 

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humankind's external quest to 
explore our final frontier of 

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space. 
And as such, the mission has 

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wide reaching implications for 
future space travel. 

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Taking it not just a venture to 
watch, but a cornerstone for 

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what may come next in our 
journey through this cosmos. 

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Thank you so much for tuning 
into this episode of the show. 

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Please take care of yourselves 
and each other and I'll see you 

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in the next one.