Beast, real name Jimmy Donaldson, recently conducted an
experiment by uploading a video to Elon Musk's social media
platform X and the purpose was to evaluate the platform's ad
revenue potential as stated in his video description, he said.
I'm curious how much ad revenue a video on X would make, so I'm
re uploading this to test it. We'll share Ad Rev next week
now. This move marks a significant
shift for Mr. Beast, who previously expressed skepticism
about the viability of sharing his high budget content on X.
Now, despite a friendly relationship with Musk, he'd
remarked that even a billion views on X would not cover a
fraction of his production costs.
However, his latest upload titled $1.00 Car versus $100
million car rapidly gained traction, garnering 27,000,000
views within just seven hours. This demonstrates Mr. B
substantial influence and reach transcending platforms.
Now the decision to test out XS platform comes in the wake of
changes implemented by Musk, including an ad revenue sharing
scheme introduced last year. The scheme aims to incentivize
content creators by offering the share of ad revenue for posts.
Now as a February, the new monetization strategy had
already dispersed $5,000,000 to creators with some reporting
significant earnings in this development shows that Musk's
ongoing efforts to transform X into a more creator friendly
ecosystem are working. Now EX CEO Linda Yaccarino has
been actively promoting the platform to content creators.
Recent additions to X include shows featuring prominent
figures like Don Lemon and Tulsi Gabbard, reflecting the
platform's expanding content diversity.
And the response to Mr. Beast's video on X has been
overwhelmingly positive, with users expressing excitement over
having high profile creators like him on the platform.
Now this enthusiasm is a clear indicator of the potential shift
in the online video sharing space, and Mr. Beast's
experiment on X shows that he's established on YouTube, where he
has an active user base, and he's been on it since 2012.
His rise to fame began in 2018, characterized by his unique
approach of donating money, cash money to various online
personalities. And in terms of revenue, Mr.
Beast is a powerhouse, reportedly earning $54 million
in 2021. He's recognized as one of the
highest paid content creators on YouTube, pulling in about
$5,000,000 monthly, according to Forbes.
X's monetization structure is notably different from
YouTube's, though. To be eligible for AD revenue
sharing on X, users must subscribe to either its Premium
or Premium Plus plans, whereas the YouTube requires 100, I'm
sorry, 1000 subscribers and 4000 watch hours.
Now the collaboration between Musk and Mr. B signifies a
potential shift in content distribution strategies, and if
successful, it could encourage other creators to consider
alternative platforms like X for their content.
Musk encouragement of Mr. BS to join X shows that the strategy
to boost the platform's appeal is by attracting high profile
and influential content creators.
This approach is central to Musk's vision for X as a major
player in the digital content era and Mr. Beast.
Venture into X territory is a huge test for the platform's
ability to support high quality, high cost content, and this is
an important case study for other creators evaluating the
viability of diversifying their platform portfolios in their
presence across the web. Now, the outcome of this
experiment will be closely watched as it may signal a new
era in content monetization and distribution.
Mr. B's success or failure on X could have significant
repercussions for content creators and platforms such as
Facebook, Instagram, X and YouTube, and the integration of
prominent content creators like Mr. B's is vital for X's growth
strategy. Their presence not only attracts
A wider audience, but also enhances the platform's
credibility and diversity in content offerings.
And the relationship between Mr. Beast and Musk, characterized by
mutual engagement on social media, exemplifies the growing
convergence of technology and entertainment.
The synergy could pave the way for innovative content
strategies and collaborations in the Feedback from EX users
regarding Mr. Beast's video has been mixed, with some praising
the move as a smart experiment and others curious about the
audience appeal for his content on a different platform.
This reaction shows that the dynamic nature of audience
preferences across various social media platforms is just
that diverse. And as the digital content
landscape continues to evolve, the experiment by Mr. Beast on
us represents A crucial development.
It signals the potential for shifts in where and how digital
content is consumed and monetized.
And Mr. Beast's for A into X shows an important juncture in
content creation and distribution.
The success of this experiment on X could move Mr. Beast away
from YouTube at least a little bit towards X where he could
potentially earn as much revenue as he could on YouTube.
Thank you for listening to the show today.
This is an on the road episode of the Elon Musk Podcast.
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next one.