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Hi everybody and welcome back to
the Elon Musk podcast. 

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In a notable shift from the well
known brand, Twitter is no 

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longer Elon Musk's X Corp is 
paving a new path, forging its 

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identity through a multifaceted 
transition that aims to 

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transform the popular 
microblogging site into an 

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Everything app. 
As a transformation on furls, 

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memorabilia that was once 
synonymous with the Bird theme 

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platform is now finding its way 
to the auction block. 

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And as part of the sweeping 
rebrand, over 600 pieces of 

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Twitter's heritage are up for 
auction. 

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Scheduled to kick off on 
September 12th and conclude on 

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September 14th, this event is 
poised to attract those 

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nostalgic for the former Twitter
brand. 

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Now the Auctions collection 
includes emblematic neon signs 

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featuring the Twitter bird, a 
larger than life hashtag, the 

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iconic at symbol, and assorted 
branding furniture like a bird 

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themed wooden coffee table in a 
hanging sofa swing shaped like a

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bird cage. 
Now this auction follows a 

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similar event at the year's 
beginning, which saw various 

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office fixtures and electronics 
find new owners. 

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And among the eclectic 
offerings, there's even a 

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Twitter Essentials 24 record 
collection, including a record 

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player. 
Now estimating the total revenue

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from these sales might prove 
challenging. 

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And during a previous auction, a
three foot Twitter bird statue 

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fetched a high bid of $100,000. 
And two particularly intriguing 

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listings are the Twitter 
birdsides still clinging to the 

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sides of the X Corp building. 
These are being offered, but the

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details emphasize that buyers 
must engage a licensed San 

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Francisco firm with the right 
permits to detach these iconic 

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symbols. 
And a painting of Ellen 

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Degeneres's viral 2014 Oscars 
selfie, once the most retweeted 

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message, adds a touch of 
sentiment to this auction. 

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Now the auction is just one 
aspect of the broader 

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transformation. 
Since Musk's acquisition of 

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Twitter in 2022, efforts to 
erase the Twitter name from the 

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platform have been ongoing. 
The rebranding symbolizes a 

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significant shift, marking the 
end of Twitter in the beginning 

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of X. 
And Musk's ambitions for X go 

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beyond mere rebranding. 
His vision is to create an 

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allencompassing platform where 
users can text, call, pay, shop,

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bank, and ship online, a 
transformation he has pledged to

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accomplish within five years of 
this acquisition. 

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And such an ambitious endeavor 
does not come without obstacles.

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Critics argue that establishing 
an Everything app in the US 

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might be unattainable. 
Regulatory scrutiny and 

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antitrust challenges could pose 
significant hurdles given the 

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increasing scrutiny of tech 
companies and the financial 

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industry. 
And in a strategy to attract 

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users to X, Musk has launched a 
revenue sharing program for 

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content creators, As reported by
The Verge. 

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This program rewards users who 
earn at least $10 by achieving a

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minimum of 5 million views 
within three months. 

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And Musk's approach also 
includes lowering the payout 

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threshold to $10, effectively 
rendering X Premium, formerly 

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Twitter Blue, free for accounts 
generating substantial views. 

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Additionally, the Twitter Blue 
subscription service has been 

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rebranded to X Premium, a 
further step in solidifying the 

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new identity. 
While the rebranding progresses,

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efforts to ease lingering 
advertisers concerns following 

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previous scandals and reports of
increased hate speech are 

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underway. 
Ex CEO Linda Yocarino has been 

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actively engaging the major 
brands hesitant about 

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advertising on the platform. 
In recent interviews, Yacorino 

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highlighted new content, tools 
to offer more control to 

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advertisers and expressed 
unwavering support for Musk's 

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vision. 
Yacorino views the 

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transformation as a liberation. 
For Twitter's legacy. 

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This shift is about more than 
just changing the name. 

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It's about evolving into a 
platform that offers a wide 

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array of services, from long 
form videos and articles to 

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video chat calls. 
Though some experts remain 

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skeptical about the feasibility 
of an Everything app, the 

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leadership at X focuses on 
what's possible, not on what 

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cannot be done. 
And since taking over Twitter, 

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Musk has introduced changes like
moving account verification 

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behind a pay wall and extending 
post link limits. 

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However, the rebranding from 
Twitter to X marks the most 

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profound alteration in setting 
mixed reaction from users, And 

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the auctioning of iconic Twitter
symbols like the giant neon bird

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represents more than just a 
sale. 

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It's symbolic of a monumental 
transformation led by Musk, as 

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the online auction showcases 
various memorabilia from the San

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Francisco office. 
It serves as a reflection on a 

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digital era that is now shifting
into a new phase. 

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And the transition from Twitter 
to X, led by Musk's vision and 

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operationalized by Yakirino, is 
both ambitious and quite 

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complex. 
And Harold's an era where the 

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platform seeks to become an 
integral part of users, digital 

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lives reaching far beyond its 
original scope. 

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And in the bits of this change, 
doubts and vast expectations, X 

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Corp stands at a crossroads, 
looking toward a future that 

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could redefine social media's 
role in the interconnected 

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world. 
Only time will tell if X will 

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indeed become the everything app
that Musk aspires to create. 

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Thank you so much for listening 
today. 

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