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Alright. 
Hello again. 

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Thank you all for tuning into 
the professional pricing Society

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podcast, my name is Terrence and
you know what? 

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We're diving into the topic of 
artificial intelligence today as

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it relates to pricing. 
However, before we begin our 

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discussion, I have got to remind
you guys that we're going to be 

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in Dallas, Texas, this upcoming 
May. 

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Okay. 
So the 34th annual spring 

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pricing workshops and Conference
will be taking place first week 

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of May to learn more about that 
conference and to register your 

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seat in the house. 
Be sure to visit our website at 

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a price. 
Icing Society.com. 

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Our Guest today is Kiran ganga, 
a CEO and founder of AI based 

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company Rapid pricer. 
He's going to be speaking with 

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us about how to best utilize AI 
in the B2B pricing realm. 

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Karen has consulted on behalf of
large Consulting, companies such

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as PWC, IBM and Kirk salmon at 
some of the largest retailers in

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the world. 
His entrepreneurial experiences 

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include successful ventures in 
the Silicon Valley area, Mexico 

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City, Bangalore Amsterdam and 
new Lee, which is where he 

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speaking with us today. 
Karen, how we doing today? 

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Excellent. 
Thank you for having me turns. 

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Awesome. 
Thanks so much for being here. 

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Karen also is going to be at our
conference, its upcoming May. 

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Is that correct? 
Karen. 

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Yes. 
Looking forward to, I haven't 

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been back in the US for a few 
years. 

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It will be fantastic to come and
see everybody there. 

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Good girl. 
We're very excited to have you. 

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Of course, you already know 
that, but let's go down to our 

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discussion about a, I mean, the 
pricing realm. 

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So what impact It has artificial
intelligence had in B2B pricing.

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Well, AI has been a big 
influence in many Industries and

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it it is going to do so in the 
future. 

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Also if you see reports from 
some of these big Consulting 

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companies, the impact AI is 
going to have just in pricing is

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huge humongous, it is already 
making an impact. 

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It is not obvious to the naked 
eye to see what kind of an 

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impact it is. 
Right now, because all of the AI

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right now is in the back end 
processes and that will slowly 

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change as it becomes more of a 
front end process, so people can

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actually see and you'd like a 
tool themselves instead of that 

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happening in the back end, but 
the impact is already big and 

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it's going to be much bigger in 
the future also. 

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Okay, understood now, not, 
everybody is a programmer in the

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realm of artificial intelligence
or has the Otice as someone as 

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your self does, how can we start
to incorporate AI in B2B 

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pricing? 
I'd like to give you. 

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This example, I use this example
in the past also, it's like, you

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don't need to know what's 
happening in the engine of a car

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to drive the car, right? 
So you don't need to know coding

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for artificial intelligence to 
leverage, artificial 

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intelligence even further you 
don't even have to Driving these

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days, you could sit in a number 
and somebody else is good at it 

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will do it for you but you do 
need to know where you are 

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going. 
You need to set your 

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destination. 
You need to choose your mode of 

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reaching there, and then the AI 
will be there to take you there.

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So, it's okay for you not to be 
a programmer, but it's not okay 

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for you to not know about what 
is the capability of AI and how 

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you can use it. 
Where can you go there, we can 

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you reach with the eye. 
It is. 

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More important than knowing how 
I actually do use AI. 

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Because the fun thing about AI 
is that the automation is 

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automating the process of coding
also as well. 

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So that is becoming less and 
less relevant to know all of 

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this anymore. 
So right now Terrence so I'm and

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they say this Workshop in 
Dallas. 

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I'll tell you more but I can I 
can give you some examples of 

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how AI is impacting B2B right 
now, also as well. 

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So you see, for example, if 
there is a huge source of data, 

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right? 
It's like all of the 

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transactions of how every Was 
purchased in the United States, 

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right? 
Do we use the data. 

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There is a lot of VI being used 
to store the data to process it 

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to clean it, to make it ready 
for the models to be used, so 

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that it becomes a clean 
dashboard for you to make a 

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quick decision. 
That is already a, i you are 

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using today, right? 
So that is, that is an example 

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of how things are being done in 
the back at now, coming to the 

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processes. 
If you were to look at patterns 

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in your data, right? 
You could use the law. 

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Load of tools which leverage AI 
to tell me the patterns in your 

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data. 
Analyze customer purchase 

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Behavior. 
Right. 

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How likely is somebody going to 
buy all of these are algorithms?

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Which are already. 
It's like you know you don't 

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have to cook the dish. 
The dish is already served for 

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you have to take it out of your 
plate and consume it because to 

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the process of making the dish 
has already leveraged the eye in

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many many aspects. 
I had this very interesting. 

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Come up in another Workshop 
earlier, where how can we use AI

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to really solve a challenge in 
B2B pricing? 

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Right. 
The B2B there is a lot of 

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intuition in World lot of 
experience, in world, right? 

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So, so, it's not just press the 
button and some sale will 

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happen. 
Human being actually has to 

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process all of this information 
to make a better decision and to

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close the deal in most cases. 
So you could use the eye II to 

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analyze, how people are having a
conversation, it could be a 

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meeting. 
It could be an email or it could

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be like an actual physical space
where people are meeting to 

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analyze the intent of the other 
person. 

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Is he trying to be nice when you
say, she's going to be getting 

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back to you, or is he really 
interested in it? 

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You know, and the way I can make
distinctions between cultures 

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between age, groups experience, 
and make a good recommendation 

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for you. 
So you become wiser. 

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In closing the deal. 
That's it. 

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That's a real example of how 
you. 

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And I today can leverage the eye
with a very simple software 

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built by somebody else who's 
going to who's going to help you

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make this better decision in 
your pricing for B2B, you know? 

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I love how you broke it down 
using the analogies, you know. 

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It's like a, it's like a car, 
you know, I have to know what's 

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going on necessarily under the 
hood to drive in the same thing 

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with the with the dinner, the 
food, you know, You have to 

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necessarily know how to cook 
everything to just to eat it as 

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well. 
So the main goal is Court, 

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according to what you're saying,
is just having an idea of where 

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you want to go with. 
You, you know where your 

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destination is, then, of course,
you got into algorithms customer

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Behavior, you know, regarding 
how a I can be used and in 

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pricing is very important. 
Yes what are the what are the 

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possibilities? 
Also is very important to know, 

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right? 
Because if you don't ask for it 

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you don't get it. 
If you know that there is a tool

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which is Like an API or like a 
you know, what do they call it? 

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Looks like some connection and 
add-on you can add to your 

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outlook say for example, which 
can analyze the contents of an 

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email to tell you. 
What is the win probability or 

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somebody might be looking for a 
discount or whatever else it is.

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That is a possibility you need 
to know. 

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Okay, you know that that is 
possible. 

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I need to explore this. 
If you don't do it then it 

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probably will never come up that
easily right so That's that's 

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what this Workshop will duel 
talk about all the different 

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possibilities and allows to talk
about the very basics of AI 

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Terrence you and I started this 
conversation saying, you know, 

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nothing about a I but yeah it is
so simple when you break it 

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down, right? 
It's just like a human brain. 

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So so with examples I will I 
will walk through what's going 

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on Behind These weights of the 
calculation so that it makes a 

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decision between either a dog or
a cat a human being is likely to

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y-you're not all of these are 
very simple weighted 

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calculations at the core of AI 
which I love explaining as you 

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can tell you should come join 
too. 

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Let's go ahead and hop into that
discussion, but cool awesome. 

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Now we are kind of have a better
grasp of where AI currently is 

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in today's world. 
But where do we see egg going in

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the future regarding B2B 
pricing? 

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Where do you see it going? 
I should say. 

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Yes, I think it's it's a it's 
going to become a lot more 

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automated when we started out, 
it was just with, okay, better 

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computing, power uses AI, then 
the data processing uses, our AI

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then the insights are using a. 
I right then the recommendations

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are using AI. 
The price points are using AI, 

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then it goes closer to a point 
where it becomes automated 

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right. 
If somebody Expresses an 

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interest what needs to is like 
your chatbot. 

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The whole process becomes a 
little bit more automated. 

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What needs to be said next and 
maybe in the initial stages, it 

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will require you to approve the 
I might say, Hey, listen 

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Terrence based on this 
conversation. 

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You had, this is the email, you 
should send. 

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And these are the folders you 
should attach or like documents.

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You should attach. 
And these are the people you 

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should copy. 
Do you approve? 

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Say yes, right. 
It gets to become a lot more 

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automated. 
That one step at a time. 

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It's going to reach there. 
But but it is you need to know 

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to make it happen a little bit 
faster for you. 

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What's possible and then you 
know, how can you leverage the 

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best out of the I basically? 
Well, I don't think there will 

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be a world where the robots will
come and replace all of us Salam

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but maybe in the very distant 
future but in the immediate 

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future, it's going to be like 
how do we close this deal? 

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More automatically efficiently, 
basically do something. 

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It's made to make our decision 
making a lot more seamless. 

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It sounds like nothing about 
companies. 

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What kind of organizational 
structure do you think is needed

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to build an AI solution? 
So really, unless you are a huge

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organization, right? 
Almost always I believe no 

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company should have an AI data 
scientist. 

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I mean, you can have some to 
give you insights, but if you're

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like a medium sized organization
or let's say less than 100 

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employees, then definitely use 
the services of another company 

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to do it for you who already 
specialize in this area. 

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All right? 
And then you Use this apps and 

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use these tools, which everybody
can use inside your organization

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to get there and then they're 
not very expensive sometimes if 

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you know how to use them. 
Yes. 

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So AI strategy. 
Education is necessary for 

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everybody. 
But artificial intelligence 

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coding might not be necessary 
for everybody. 

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So use Freelancers till right 
now, Freelancers have really 

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taken over a lot of the head. 
Take an awful or the headache 

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for organizations, right? 
I don't need to worry about how 

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do I keep somebody busy? 
I have my own startup and I work

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with at least 50% of my 
resources are Freelancers now, 

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right? 
So they're very specialized and 

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sometimes I have I set up a 
pyramid, kind of a structure 

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where I have one scientist who 
earns close to half a million 

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dollars a year, I can't afford 
him full-time. 

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He only works for two hours but 
he tells the rest of the team. 

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What can I need to do and the 
team have a lot more people who 

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are helping them to get to the 
end goal, imagine bringing the 

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triangle inside my organization 
full-time. 

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I can't afford that and I can't 
get that level of quality, 

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right? 
So I strongly suggest explore at

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least until you get used to the 
deliverables. 

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Explore working with this 
structure of having a really 

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knowledgeable person, being the 
solution. 

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For you and having the rest of 
the team maybe as Freelancers or

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like, you know, vendor companies
to help configure these quick 

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wins in AI for you and and 11 
are the good place to start is, 

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I can compile a list of links 
for this Workshop, maybe, but 

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there are lots of cool apps. 
You can just download and start 

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using just now, right? 
How do you create a proposal for

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your for your using AI? 
You know, you all, we've all 

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heard about Chachi. 
Beauty now. 

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But a lot more apps built to 
help the businesses are already 

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out there but it's always a 
catch-up game right. 

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There's a new app coming out 
every week sure yeah definitely 

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not rocket science to to get it 
going for our students. 

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Okay well that's good to know I 
mean it's good to know that this

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is not rocket science. 
It's good to know that there are

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you know begin our tools with 
that companies can utilize just 

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starting out especially you know
when thinking about Freelancers 

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and going down that road as 
well. 

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But artificial intelligence in 
the B2B pricing world something 

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that sounds like it's really 
starting to expand and grow as 

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time progresses. 
All right. 

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Karen guy really do appreciate 
of time with us today. 

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Friendly reminder to all the 
listeners. 

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Mr. Kiran is going to be spear 
in the workshop. 

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Discussion titled, how to best 
utilize artificial intelligence 

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in pricing with us in Dallas. 
Texas March 2nd through the 

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fifth during that conference 
week so be sure to go ahead and 

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visit our website to learn more 
about About the conference and 

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also to register as well. 
Caring, for those who may be 

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interested. 
Do you have any places where 

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people can get a hold of any of 
your materials or resources or 

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just to learn more about you or 
rapid price? 

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It's absolutely. 
So in fact, I would like to 

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mention a few things. 
One, please add me on LinkedIn 

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if I can be of any help, if I 
can help you prepare for this 

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Workshop or help, you understand
what will be covered. 

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My name is que IR. 
A-- n, Gan Ge You could also 

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visit my website, so I do have a
business which uses artificial 

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intelligence in pricing. 
However, we do retail pricing 

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Website is a rapid price or.com.
And in mid-year this year, I 

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have a book coming out on ya, 
how to do pricing again, it will

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be for b2c and the expert guide 
to retail pricing. 

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It is called so so these are the
places you can learn more. 

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I I suggest you connect with me 
on LinkedIn and I'll make it 

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more customized for you but 
looking forward to connecting 

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with you either online or at the
workshop directly. 

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And thank you very much for 
having this called Aaron's. 

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As you can see, I've really 
enjoyed this conversation. 

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Loves to do more of this, at the
workshop. 

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Absolutely. 
He's caring gave us a little bit

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of a teaser from today's 
discussion, but he will be going

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a bit deeper in his discussion 
at the workshop. 

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So thanks so much again care and
we'll see you in May for 

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everyone else. 
Have a good one. 

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Bye bye.