Hello everyone. This is Sean Kelly.
I am the CEO and co-founder of unite and I am sitting here in
my Tesla at 2:53 a.m. on whatever day it is sometime in
January and 2021 and I am wanting to share a little bit
about the vision for unite and what we're doing and why were
doing it. So I'm a little bit of a late
bird. It's funny.
I I've, I've tried many, many different ways and I always seem
to end up going to bed around, you know, 5:00 a.m.
It's just it's just one of my body likes to likes to sleep
until it's funny. That's why that's to me.
This is kind of my, my creative time.
Gosh, so unite. Well, unite really started as a
Part of part of my life that I wanted to bring into the world
more. So my father got diagnosed with
cancer when I was 12, he died when I was 15 during that time
he really as soon as he knew he was going to die, he sort of
became very focused on doing his his great work.
Like doing what he loved and doing basically what had been
hard And to do from the other part of his life.
And what I took from that is that don't wait until your dying
to do what you love because that's what you'll want to do
and when you know, you're going, you know, where you're going to
go. And so that that sort of helped
me have that entrepreneurial focus of of really wanting to do
what felt exciting for me and what was what was the fun thing.
and, Then also through that, my mom became very depressed and
and just lots of lots of emotional stuff as you would
imagine losing your life partner at 17 years.
And and so she had a really rough time with it and that that
whole situation would have really taught me was that it was
so important. Like, I think I feel like my dad
had cancer and passed away because of of what he had.
The emotional stuff that had sort of not been fixed in his
life where he hadn't come to terms with her, he hadn't
figured out not so much about fixing the emotional stuff, but
he hadn't figured out how to stay in his in Harmony and in
alignment and he was doing things that he didn't want me
doing and he was feeling frustrated and struggling.
And and so it manifested in this, in this disease is my
belief. And I listen to a lot of Abraham
Hicks and that sort of That's, that's for her.
That's where a lot of these things come from is just that
our thoughts, create our reality.
And then Everything is Everything is vibration is
emotion and that we are, we are in control, we whatever.
We feel we attract and that's it.
And so, I love that idea. I feel like you sort of have to
pick. It's like either.
Everything is random and everyone, you know, anyone can
hurt you at any time and anything can happen.
And any time and it's all, it's all risky, and I feel like,
that's why, why a lot of people live the way they live in a lot
of countries, live the way they live, and go to war and all
those things. And then the other way to look
at it is that everybody is completely empowered and at
choice and in charge of how they feel, which then brings to them,
a vibrational match of whatever they're feeling.
And so I choose that one, I feel like that is true for me and for
a lot of people, I know. So I feel like unite for me
became this, so I guess during that time with my, with my
family, I'm relaxed that I really wanted to find a way to
support more happiness in the world and to bring together more
things that that bring people joy.
And I started to look at all the problems in the world and see
that the, you know, there was homelessness and hunger and all
these things. And what became clearer and
clearer is that When? People are really happy like
really happy like like consistently High vibing very
happy. There's a thing that happens
where great ideas are your in the receiving mode of great
ideas. And so solutions to problems
sort of show up synchronicities support from the people, call
it, the Universe. I guess that's what I would call
it as the universe, but it's really like collaborative
components. So like people will be inspired
to rendezvous with you and to leave their house just at the
right time to like, see you at the grocery store and have this
piece of the puzzle and and decide.
At a spark something in you with the solution or whatever.
But there's some magic that happens when people are happy.
And so, I feel like if everybody was consistently more in harmony
with themselves and more happy and doing what they loved and
just in, in every moment, being in that zone of Happiness, then
there would be peace on Earth and no one would be hungry and
he would do her very way less. It would just be a much a much
nicer much nicer thing, and it's already pretty good.
I mean, there's so much data. Of how good it is, and how many
people are going so good? I love the Peter.
Diamandis abundance, video all about that.
That there's just so many. It's just really, it's just
absurd that level of Awesomeness, that is happening
right now, on every level. Like, it's just better than it's
ever been by far and getting better and anything, that's a
problem. We have a solution for and it's
just going to be the best ever. And so that's where that's my
world view. Is that we're doing so good.
We're going to figure this all out and it's going to be awesome
and it's just there's nothing to worry about in all we have to do
is just feel good and be happy, and the world will sort itself
out. Things will will sort of
miraculously manifest around us, that will make everything really
easy. And so that's, that's definitely
that feels. If it was easy, it feels fun.
And so unite really came out of this idea of like, so, I know
that I want to Number one, find a way.
I was thinking like, how can I help bring happiness into the
world and not just like One-on-one or, you know, even
like a Tony Robbins style happiness where it's me reaching
Millions, if not billions of people but you know maybe for
short times I was like I really want to figure out a way to
really like happiness at scale. How does that work?
And at the time I was a musician and also thinking about life
coaching and different things. And so I was just playing with
those ideas and what ended up happening over a series of time
days weeks, months years is that this these visions and these
opportunities in these synchronicities and and ideas
started to form. And I started to see the basics
of sort of This Global organizations company.
About entrepreneurship and business and insight.
I began really seeing the potential of having a company
that could play with the ranks of Google and Facebook, and
whatever. But was focus on happiness and
was focused on well-being, and Harmony Inner Harmony which
leads out or Harmony and all the things that come along with
that. So many moving pieces but just
imagine if Facebook and Google and big companies like that.
If their only focus was on how to elevate human consciousness,
and make people feel the best ever and support, you know,
happiness and Harmony and well-being, and community, and
all these things. and, We started a no Vents Company, my
partner and I Crystal we met and basically met through through an
events company that I was working with and then started
her own company and went on to run over 100 events of the last
five years. And you know did we did the
entrepreneur thing? We went from sort of not really
having a clear career path and knowing what I wanted to you
know, basically like being able to survive on And doing what I
loved and figuring it out. And just you know bootstrapping
and it's it was really fun and it was really really awesome.
We learned a lot of us are first kind of dive into
entrepreneurship and then as their hair always been this idea
for a technology company. And it started with this idea of
at the time, I think it was before smartphones.
And so we just have these flip phones and I remember thinking
I'll be interesting if you could just call a number and they
would connect you with a coach and that coach could be a
specific type. And and you there could be rated
and they could be like online and just charge you by the
minute and kind of going to women hundred number.
But for coaching And kaga suicide line.
But more not not not a not a crisis line and and just like a
pay by the minute or pay, by the way, whatever.
And so I was thinking I'd be interesting idea and that
eventually grew into this idea of like what if we get all the
wellness practitioners and events?
Uplifting events and eco-sustainable wellness
products, and all that stuff. What do we get all that stuff in
one place? And then it could, people could
could rated against each other and just see the best stuff and
we could get really, really specific.
And so then I thought it would be interesting to just start to
really work on personalization. And at this time, we were
running events and other one. Neither Crystal.
My partner where I are really interested in learning the
Facebook marketing algorithm ad platform thing.
It's just didn't feel exciting or interesting to us at the
time. And I know that we could figure
it out and we're very both real smart in it's it's easy but I
feel like there was a theme that we were seeing that like not a
lot of we weren't super excited and a lot of the businesses we
knew and people we knew in business we're just weren't
excited about learning about ads and running ads on these
platforms. And so we began thinking like,
hmm, you know, Google and Facebook.
If I have a lot of information about all of us, they could
probably do a really good job of selling out our events for us
and I'll happily give them like you know up to it's like a lot
like a lot of it like maybe half, I don't know.
But a lot of money I would I would eat because that's the
biggest job is just getting people in the door.
If you do, if you knew you could just sell out.
Like, dude, take take, take take the money, like, it's all good.
And so I was thinking, Oh, man, this is really interesting.
Like, what if that existed for masseuses or energy, healers, or
dance classes, or whatever? You know, workshops anything?
And and I was like, oh, this is so interesting because that
would really help a lot of people to not have to worry so
much about the marketing and the sales part of it.
And that, if people could just literally show up and I and then
we experience Just Airbnb and we got on that platform and used
it. And it was like, it was so easy
and we made like a lot of money over a summer.
And it was just so lovely and it's so easy.
And we didn't have to do anything to sort of get people
to rent our place. It just you just put your place
up there and it just sold out and, you know, all your only job
was to make sure that the your it was really clear what it was
and that you communicated with people but they did.
The work of finding the people for you didn't have to mark it
and then they took the percentage and super happy to
pay that. I think it was soon out,
whatever, like 15% or something, 20 percent.
And it's like we just didn't know, work bare leg basically to
just get a bunch of people to come in and and pay money to
stay in our empty basement. So okay.
Yeah, definitely take twelve percent or whatever.
And so that became really interesting.
And I was like, mmm, why isn't anyone built this?
But for like, wellness products, services and events and that
just starting to percolate. And so, basically, we things
things things started to crystallize, I'm like, okay,
like this needs to happen and at some point in there, we thought
about building a United Center of physical space, that would be
epic. but I'll tell you about more that later maybe but
decided it wasn't right timing and thank God, you know,
covid-19 We got clear that now is the
time we need to. We want to start building, we
want to start building this platform and so we just said,
okay, we finished our New Year's Event in 2020.
January 1st 2020, we finished it, cleaned it all up and then
we're like, okay, what's next? And we thought of doing a bunch
of events and we were about to like, you know, do a whole
series of big events where we rent out these beautiful places
and put deposits down on spots. And at some point I just said,
you know what, we need a really good reason not to work on the
tech platform and this wasn't like mid-January.
So before anything Hit and Run. Erica and I just, I just got
this. This got this idea.
Like you know what, like it's really it really makes sense to
work on this Tech platform and there's nothing that that's then
I'm sitting in in the Tesla, that's sometimes it likes to
speak and as I if we don't do this there needs to be a really
good reason. Because it's like this is this
is sort of in our in our idea that the vision for Unitas too.
To have technology, but also media and events and spaces.
And that the technology is kind of like the engine behind it.
It's the, it's what will sell out the events and fill up the
spaces, and distribute the tech, or the media.
And so, so I'm like, you know what, this is sort of like the
base of all of this. And if we can build this really
well, the rest of it's easy, like you can just sell out your
van to go out stuff. So So, it just came to that
it's, like, do we have a good reason not to do this?
No. Okay.
So we're going to focus purely on just building this Tech
platform. And so, literally, like,
February, we're sort of building in.
And then March, boom, exhibits and demic we met our technology
team, right before then. And we worked with them to sort
of build a plan. And we started building in June,
I believe, and we're just about to launch our beta.
We have had five or six private beta tests and so far so great
and it's just it's the best ever and super excited to kind of get
get things to that, to the next level.
Hmm. And yeah, let's see.
So right now, the platform consists of the love feed which
is basically a positive news feed and the goal is for
everything that people share. There to to be uplifting and
supportive and and something that you think would help other
people feel good and that helps you feel good.
And the idea behind the love feed is to sort of have a social
media Network that's that's sharing.
Good news and sharing happy uplifting things and that it's
more of a personal growth site than a News Network.
Sort of where, you know, Twitter and Facebook and can kind of Get
into that world of like sharing the facts and the news and
Trump's and vaccines and the viruses.
And it's like, okay, let's just go into, you know, conspiracy
stuff like, okay. Let's just what about focusing
more on things that help, uplift people that are going well, that
that are easy to feel good to people because there's enough
room for all that other, all the other stuff, there's lots of
spaces to share, everything else, so, but there's no, like,
there's no, like, you know, really great positive.
So Social network where everyone is encouraged to share uplifting
stuff. So that's the low feed and
really interesting feature that we're thinking about building,
which I think will be. The next thing is a check-ins.
And we might call it path to Joy.
We're deciding. But so imagine you log in and
right away, there's a pop-up and it asks you how you're feeling
and you have, I feel like crap. I feel bad, I feel.
Okay, I feel good. I feel amazing.
And those are your five choices, kaga five-star and so you pick
your, you pick your spot say, you're feeling amazing and then
you start scrolling and each post has a has a 55.
Five emotion check-in and it doesn't relay any information to
the actual poster or the author of the post.
It's more for you to just check in about how you're feeling and
to rate these posts not sort of on their own, but relative to
how you were feeling before. And so, if you don't move a full
star in either, Direction. And so you're just sort of
still, if so say I started out feeling great and I'm still
feeling great then I could just press a little better or worse.
So it's like, oh I'm still feeling great and that post made
me feel a little bit better. Still feeling great.
Oh that was a little bit lower by but I'm still feeling great.
And then when you shift from feeling great to feeling good or
feeling great, maybe unlock a super secret six star feeling
the best ever, then you would click the The thing.
And so it's a way to sort of tracked content.
And and then basically what it can do is it can we can see like
okay so people who feel like crap when what the people who go
from crap to good, they like these types of posts and then we
can pinpoint the exact post because people are checking in
per post and we can say okay this post is really great for
people who are feeling like crap.
Because it gets them to feeling like less crap.
And then this post is really great for people who are feeling
like bad and less crap but to get them to feeling, okay?
And these posts are great for people who feel okay to get them
to feel good and then great. And so it's gonna be really
interesting and then we can do the same thing with products
services and events. So like this masseuse is really
great when you're feeling really low but the people who are
feeling really good, maybe don't like them as much, whatever.
So it's going to be really interesting to get this, this
this These insights in this data and a big thing about the site
is that we really want it to be all completely transparent.
And so, you control what you see and at you can change it.
So anything that you're seeing on your feed, you have asked for
it in some way. You've, you've said I want these
tags or your your filters are sort of open to it and that you
can basically change it if you don't like it.
And you can, you can Say what you want and being total control
of what you're seeing. And of course there's going to
be, you know, nuances to I don't know exactly how it's all going
to work and I'm sure there will be moments when people feel like
they're my did I see this is not what I want but that's the
intention. Is that your that it's it's very
much that if you see something that you don't like that you
should be able to trace it back to something that you asked for.
And that you said that you wanted or that you were open to
and that you can Then change that and you can refine it and
say, oh actually, I don't like that, I don't like this person's
personal or whatever. So that's that's the love feed
and then right now that check-in feature is not built but the
left feet is and then we have profiles business and personal
profile. So you can post as a business
comment as a business or a personal member and then you can
fill out your profile and on the profile.
There's the standard about stuff and You have your interest,
let's share your tags. And so your tags will sort of
help to curate the love feed for you, for the first little bit.
And that will sort of be the general.
One of the algorithms that you can use is just creating sort of
a list of tags that are sort of general terms, like Yoga and
Wellness, and spirituality, and health mental health, and
Entrepreneurship, and business, and will never, and then you'll
see those posts first, and then you'll see.
Under that, you'll be able to pick between most recent.
Most engagement. And new users I think are like
the three ways. And then you can also only see
people's favorites. So we're thinking that instead
of having a five-star rating system, we're just going to have
favorites and that's what I think next door's doing.
And so that helps to clarify because I was like, mmmm, do you
really care if someone writes something a three or four star
like wouldn't you rather just know everybody's five-star
stuff? And then you can kind of just
see what is the best. And that way you're also getting
out of like the whole negative review cycle and it's like, if
someone's is not getting a lot of favorites, then that's a
good, that's a sign that they're not, you know, that good.
And you don't need to like bash them with one stars and so it's
really interesting or maybe they're just new, it'll be
interesting and really interesting to see.
So we'll figure that there's there's nuances that we don't
know yet how we're going to do it, but we won't have this thing
called favorites where you can favorite a post, you can
favorite a product service and then business, even a Person
which I don't think we'll have that be public just to keep it
to keep it. I don't think people want to do
that but it's going to be really interesting because if you
favorite all those things then you can be matched up with other
people who have similar favorites.
So you have a friend who's put one of your favorites and
another person has that same friend who is one of their
favorites then potentially Another friend who's person has
favorite might be a person B's favorite to or someone that they
would want to meet and if they don't know them maybe that's I
could then say hey you should meet this person.
And if you really love a dish at a restaurant and someone else
really loves that dish, maybe then they you guys should know
what each other loves at other restaurants.
They haven't been too. It's coming really interesting.
We're calling that one taste profiles, we haven't built that
either, but that's one of the next features that were thinking
of. And so that's the basics of it.
And then we've got our appreciations which is basically
just good easy, good feeling things that you appreciate about
the world. You can put into a feed your own
feet and other people can look at it too.
If you want, you can make it private, if you want to.
And then that's just something that you can just look at it and
be like, oh, this is, this is something that I, this is
something that I appreciate some and then, You have your, your
favorites on your profile and you can have, you can sort
everything product Services, events, asks and offers.
Those are that's a thing that we're going to do.
So you can ask for advice or support or or specific things or
like a, you know, physical stuff where you can offer the same
thing. Like I have a free this or I
have I'm offering this whatever. And so the asks the offers are
going to be really interesting and then we have our Our vision
board, which is going to be more things that you're creating,
like specific beautiful new houses, you want to live in or a
new partner that you're manifesting or car or whatever.
And it might not be something that you would put on your
appreciation board because it might have a bit more.
It's something that you're creating.
So might have a bit more resistance or like something
that you're just striving towards.
So it's just like a different, a different energy than I see the
appreciations being more, like, you know, nature and puppies,
and kittens and like, easy, good feeling things, and is something
that you would kind of go to when you're not feeling the
best. And then, the vision board will
be something that you go to, when you really feeling good.
And then you sort of being that manifesting mode and just like
envisioning yourself in your new house and your car and I'm sure
there'll be some crossover and you can put things in both and
then I think that's it for the features right now.
Yeah, I'm really super interesting to see what what
comes next, so I think I'm going to leave that there and this.
So that is the the, the MVP, the minimum viable product for you
night is, is this this next phase and we're going to be
doing some testing some beta testing with some of our kind of
core. Eddie and then rolling it out
and maybe the same way the clubhouse is doing it.
Where it's invite only. And so, you sort of get invites
based on your activity on the site and and then it sort of
grows slowly and organically so that we can really customize it
and make it the best ever. And it also sort of creates this
fun, this fun sort of experience for people getting to be early
users and set the tone and build have that that energy and that
core community. And we really Be interesting.
Just to see how that, how that all unfolds in general Bing.
Yeah, I think that's it for now. Maybe I'll do another one on
like on the vision of some of the future features and the
spaces and different aspects of the tech and media & Events.
But I think for now that's the feels good.
So so much love everyone. We're doing amazing.
Let us know how we can support. One of my favorite things is
connecting people and just making introductions Making
Connections. So there's anything we can do,
let us know so much love. We'll talk soon.
Making Connections. So there's anything we can do,
let us know so much love. We'll talk soon.