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Joining me on the podcast today 
is Sophie Coulthard. 

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Sophie is the founder of Don't 
Ban Me Licence Me, a grassroots 

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movement that began in September
2023 when the UK government 

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announced the XL bully ban. 
At the time, Sophie was simply 

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an American Bully owner with a 
TikTok account, but when she 

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realised that her own dog's 
future could be threatened if he

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fell into the XL Bully typing, 
she started using her platform 

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to talk about alternative 
relatives to a ban. 

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Her message quickly resonated, 
attracting a group of like 

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minded volunteers and together 
they launched Don't Ban Me, 

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Licence Me. 
Since then, the campaign has 

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raised over £200,000 to mount a 
legal challenge. 

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It has been described by 
charities and rescue centres as 

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the most successful dog related 
fundraiser in UK history and it 

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has built a powerful online 
community that shifted the 

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conversation towards responsible
ownership and licencing. 

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The legal case remains ongoing 
with the appeals still in 

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progress today. 
Welcome, Sophie. 

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Thank you so much for having me 
look forward to the 

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conversation. 
So I met you at the AB Dog 

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meetings in London a couple of 
months ago and I learned a 

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little bit about don't ban me, 
licence me. 

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But first, you are an Excel 
Billy owner, is that correct? 

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Technically, yes, yes. 
Well it's this actually opens a 

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whole can of worms straight away
because we can then debate what 

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an Excel bully actually is. 
I believed according to the 

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government guidelines that my 
dog was an Excel bully. 

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I have had him independently 
assessed and they have said that

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they do not believe he is an 
Excel bully. 

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But I think people know me as an
Excel bully owner so, so that's 

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fine, we can stick with that. 
Interesting. 

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OK. 
What did they say the mix was? 

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Well, it's because Excel is 
literally just the size of the 

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dog. 
And this is what I think a lot 

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of people, if you don't, if you 
don't have one of these breeds, 

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I think you'd probably be quite 
unaware of this when I talk 

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about it with friends and 
things. 

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And obviously we have a number 
of banned breeds in the UK, the 

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exhale bully being the most 
recent one that was added. 

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But an exhale bully is not a 
breed of dog. 

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It's, it's a set of measurements
characteristics that that of 

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what a dog looks like that say 
that that dog is an excel bully.

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And it's down to things like 
height, head size, chest size, 

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fur type, things like that. 
And when I I believed Billy was 

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that was an Excel bully, 
although I did have a lot of 

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people when I was appearing in 
the media saying to me that they

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didn't think he was. 
So that was interesting. 

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And then I had him independently
assessed and they said that he 

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just was not big enough. 
They said his head wasn't big 

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enough, his chest wasn't big 
enough. 

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And the thing that I found the 
most amusing is they said that 

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his waist was not enough of a 
rectangle, which I had to laugh 

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about because does a rectangle 
waste indicate a more dangerous 

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dog than a dog that has a nicked
in waste? 

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This is where the argument goes,
really, when we talk about band 

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breeds over here. 
But but for the purposes of the 

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interview, then yeah, we can 
absolutely say that Billy is an 

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Excel bully. 
Oh no, no, I'd rather it be a be

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accurate. 
But I mean, either way, shape or

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form, you've kind of been pulled
into this enormous cause with a 

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background in business and then 
all of a sudden you're an 

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activist taking the UK 
government to court. 

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Like this is this is huge. 
Firstly, I would like to 

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understand your relationship 
with your dog. 

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Like how did how did you find 
him? 

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How did he come into your life? 
What were you looking for? 

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And you know, did you grow up 
with Bully? 

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I grew up with boxers, so they 
are a bull breed and I had 

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boxers. 
I think my earliest childhood 

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photos. 
We've got boxers in the house 

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and the last one that we had 
when I was probably going into 

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my late teens as a family. 
And then it was interesting 

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because he was actually quite a 
reactive dog as well, so he 

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wasn't very good with other 
dogs. 

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He could be quite protective and
when you look at kind of how far

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along we've come with training 
now, then perhaps when you could

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only buy a book or a video on 
how to train your dog or go and 

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see a dog trainer, it's 
interesting to think about what 

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you do differently. 
But it also made me very 

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conscious when I was to get my 
own dog that I wanted a really 

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well trained dog #1 because I 
was always going to have a bull 

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breed because that's what I'd 
grown up with. 

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And I knew the stigma that comes
with having that type of dog, 

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whether it's a boxer or a Staffy
or some kind of, yeah, some kind

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of mixed ball breed, there 
would, there would always be 

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that judgement, I think. 
And then also because of the 

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experience of having a dog that 
could be a little bit difficult,

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I knew that I wanted a really 
well trained dog so that we 

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could avoid the sort of things 
that I had with that dog growing

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up. 
And I was looking at the 

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different bull breeds and just 
kept, I lived in London. 

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So I kept running into people 
with these dogs that to me 

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looked a bit like a Staffy, but 
just bigger. 

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And I thought, Oh, well, that 
looks good because that type of 

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dog would probably handle hikes 
and longer walks and, you know, 

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just be a bit more suited to my 
lifestyle. 

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So I did some research, looked 
into the American bully. 

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I don't know how much the term 
Excel bully was being used at 

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that at that time. 
And then ended up obviously 

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getting Billy as a puppy three 
months old. 

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And it's so funny because you go
through, I think the first two 

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years of a dog's life are so it 
can be so challenging as an 

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owner, especially as a new owner
as they develop and they get 

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naughty and then they learn 
things and then they unlearn 

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things. 
I mean, how he is now, he's he's

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the perfect dog for me. 
You know, I've, I've worked 

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hard, but he's got a great 
nature as well. 

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And he's just an absolute 
pleasure to be around. 

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And we all, we all miss him. 
If he's away for a night or 

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he's, you know, gone, gone 
somewhere for, for, to, to hang 

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out with a friend or something, 
then yeah, we all, we all feel 

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like the house is empty without 
him. 

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Oh cute, how old is he now? 
He's just turned 3. 

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So, so this was just what 
briefly after COVID, you decided

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to get a puppy. 
So he he what did Did you buy 

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him or was he rescued? 
Yeah, we did buy him and it is 

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interesting because I think 
having been involved in dogs 

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since it's not something I would
do again, I would always rescue 

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now having learned much more 
about the the state of dog 

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rescues in the UK and you know 
what's going on over here. 

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But but yes, we did buy him as 
as a puppy. 

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So yeah, it's it's. 
Do you, I know it's AI know it's

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a tricky question because 
there's a lot of weight to it 

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depending on where you lean on 
the Optone shop debate. 

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But this is not kind of the 
arena for that. 

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When you when you bought him as 
a puppy and you went to the 

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Breeders like, well, what was 
that journey like for you and 

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what were you looking for if you
can still remember? 

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Did a lot of research and 
actually, I think if I was aware

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at the time, I may have seen 
some warning signs as to what 

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was to come with the XL bully 
ban because there were a lot of 

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people posting dogs for really 
high sums of money online for a 

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start. 
And I think anywhere that you 

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have dogs selling for that much.
And we're coming out of COVID by

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this time as well. 
So I didn't, I didn't want to 

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jump on the bandwagon of getting
a dog during COVID because I 

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knew life would eventually 
change. 

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But I think we were, we were 
pretty much out of it when that 

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decision was made. 
And yeah, it was definitely 

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looked into some different 
options and felt uncomfortable 

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with the breeder or felt that 
the dogs were perhaps not in the

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sort of environment that I would
like to take a puppy home from. 

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But then eventually, after lots 
of searching, found a breeder 

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who was a family that had 
children. 

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The, the puppies were being 
brought up in that in the family

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home around the parents, the dog
parents and children as well. 

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And I really felt very different
when I connected with that 

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breeder, that they wanted the 
right owners for their puppies 

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as well. 
So I definitely felt comfortable

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taking Billy and and felt that 
he'd been brought up in the 

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right environment. 
Amazing. 

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And so I guess previously you 
didn't have much experience with

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raising a bully, but kind of 
like, what was your journey in 

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terms of learning what they 
needed in order to kind of get 

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the optimal behaviour out of 
him? 

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It was so do you know what? 
It was so hard because it is a 

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complete you get hit in the face
basically with all of the 

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YouTube videos and all of the 
Instagram accounts and all of 

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the Tik Toks that you can 
follow. 

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And I definitely fell into a 
trap at the very beginning of 

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trying different things that I 
was seeing in different videos 

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from different trainers. 
And I realised that I was 

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completely overwhelming myself. 
And then I decided to just 

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follow one training plan and 
focus on one sort of way of 

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doing things. 
And that was really helpful for 

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me. 
And I'm quite good at, I like to

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learn, you know, I kind of get 
into something, you know, even 

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if I bought a new coffee machine
the other week and I've been 

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watching so many videos on how 
to make the perfect coffee, you 

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know, I want to get it right. 
So once I kind of got the hang 

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of it and then then I think it 
was acknowledging as he got 

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older, you know, I think of if 
people listening have dogs that 

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might remember this four months,
perfect, absolutely perfect. 

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He knew how to do everything. 
He was getting there with toilet

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training. 
He was walking lovely. 

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And then they get to a little 
bit older and then the 

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rebellious stage kicks in and 
they become quite hard work. 

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And that's when I started to 
think, right, I'm not going to 

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do this all on my own. 
I'm going to work with a trainer

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and actually go and see someone 
and have that hands on approach.

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And so I really did, I do think 
that I, I went above what maybe 

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many dog owners do because I was
just so wanted to get it right 

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with him. 
Yeah, amazing. 

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Do you remember what their 
approach was? 

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Because there's so much 
conflicting information online 

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and also a lot of people end up 
working with people that they 

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like as a person as opposed to 
their philosophy or methodology 

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or outlook on training and dogs 
in that position and in the 

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world, you know, what kind of 
what were you looking for and 

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what made you choose this 
particular trainer? 

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This was quite hard because 
before I got involved, I didn't 

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know that there was different 
types of training. 

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And you hear these terminologies
now that I was not familiar with

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at all. 
And R Plus, I think I couldn't 

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tell you what that means. 
But you hear all these different

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things and you think, oh, I 
don't know what I'm doing. 

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I'm just trying to train my dog 
to walk nicely beside me. 

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And I went and did a couple of 
kind of day training sessions 

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with different dog trainers. 
And then I ended up finding one 

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fairly local to me. 
And, and Daisy, who was my 

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trainer, she has got Doberman 
herself. 

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So she has relatively big dogs, 
strong dogs. 

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And I found that everybody that 
went to her either had a bully 

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or a Rottweiler or a German 
shepherd or, you know, a dog 

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that's got a bit of a size and a
bit of power to them. 

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And so I felt that that was 
right for me. 

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And what I really liked was how 
much she watched and then kind 

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of gave me advice on what to do 
and suggested things without 

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saying you must do it like this.
Another thing that really 

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appealed to me is that she does 
pack walks with the dog. 

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So as if you're a client, you 
can take your dog. 

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And she gives us a variety of 
kind of weekend dates. 

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We all get together somewhere 
like Richmond Park or, you know,

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Wimbledon Common or Crystal 
Palace. 

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And we will walk the dogs 
together. 

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And they're not off lead, but we
do bits of training with them. 

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And it's just really important 
that they all get used to each 

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other. 
And it is funny because you get 

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a lot of attention when you walk
with a big group. 

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Big dogs like that. 
They, they do get a lot of 

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looks, but a lot of people are 
impressed with how well behaved 

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they all are. 
So, so yeah, it was, it's, it's,

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it is confusing and you do have 
to find what's right for you. 

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00:13:04,920 --> 00:13:07,720
I definitely grew up in a kind 
of no nonsense house. 

225
00:13:07,720 --> 00:13:09,800
I grew up in a military house as
well. 

226
00:13:10,120 --> 00:13:15,200
And so for me, some of the 
sluffier aspects of dog training

227
00:13:15,200 --> 00:13:19,680
didn't appeal to me as much. 
And you know, dog, for me, a dog

228
00:13:19,680 --> 00:13:22,680
is still a dog. 
And he was crate trained. 

229
00:13:22,680 --> 00:13:27,320
You know, there's certain things
that that felt right for me in 

230
00:13:27,320 --> 00:13:30,080
that dog training world. 
And luckily for Billy, he had 

231
00:13:30,080 --> 00:13:34,360
acted really well to anything 
that was that was going on with 

232
00:13:34,360 --> 00:13:36,360
his training. 
He loves it so. 

233
00:13:37,040 --> 00:13:38,040
Oh he does. 
Amazing. 

234
00:13:38,120 --> 00:13:42,640
Do you think with with 
hindsight, did the trainer train

235
00:13:42,640 --> 00:13:44,920
you more than the dog or the dog
more than you? 

236
00:13:45,920 --> 00:13:48,320
Yeah, I think a lot of it is 
about the consistency of your 

237
00:13:48,320 --> 00:13:52,440
your own behaviour, isn't it? 
Are you doing things properly or

238
00:13:52,440 --> 00:13:55,520
are you giving the dog mixed 
messages in what you're doing? 

239
00:13:55,800 --> 00:13:58,400
And that was really interesting 
to learn. 

240
00:13:58,960 --> 00:14:01,400
And also I think some of the 
challenges that you have when 

241
00:14:01,400 --> 00:14:04,440
you have different handlers of 
the dog as well. 

242
00:14:05,040 --> 00:14:07,240
So, you know, you'd find that 
someone in the house is doing 

243
00:14:07,240 --> 00:14:09,200
one thing and someone else in 
the house is doing another 

244
00:14:09,200 --> 00:14:10,920
thing. 
And you can tell that 

245
00:14:10,920 --> 00:14:13,280
straightaway, even with things 
like feeding a dog from the 

246
00:14:13,280 --> 00:14:15,160
table. 
You think, I've never done that?

247
00:14:15,160 --> 00:14:17,000
Why is he suddenly come to the 
table now? 

248
00:14:17,000 --> 00:14:18,200
Who's been? 
Feeding him? 

249
00:14:20,320 --> 00:14:23,520
So did you have any kind of 
preconceived ideas about his 

250
00:14:23,520 --> 00:14:25,720
particular braids before you had
him? 

251
00:14:25,720 --> 00:14:28,960
And then by having him, did did 
any of that change? 

252
00:14:30,160 --> 00:14:33,960
The ideas that I had about the 
American Bully were based off of

253
00:14:34,200 --> 00:14:37,600
videos that I'd seen online and 
dogs that I'd met in real life. 

254
00:14:37,880 --> 00:14:40,120
The dogs that I'd met in real 
life had all been really well 

255
00:14:40,120 --> 00:14:43,320
behaved. 
And then the videos that I'd 

256
00:14:43,320 --> 00:14:46,760
seen online, which were mostly 
from the US kind of short 

257
00:14:46,760 --> 00:14:50,440
documentaries on YouTube, was 
really saying that the breed was

258
00:14:50,560 --> 00:14:54,600
developed and bred, although a 
relatively new breed, I think 

259
00:14:54,600 --> 00:14:58,080
originally bred in the 80s by 
crossing different kind of bull 

260
00:14:58,080 --> 00:15:01,000
breeds together. 
They were supposed to be a 

261
00:15:01,000 --> 00:15:04,280
companion dog first. 
So the idea is that they would 

262
00:15:04,280 --> 00:15:07,800
be this family dog. 
And I know that some people may 

263
00:15:07,800 --> 00:15:10,600
listen to this and think, gosh, 
that's so different from what 

264
00:15:10,600 --> 00:15:14,880
I've seen in the media and the 
media portrayal, and it 

265
00:15:14,880 --> 00:15:17,560
absolutely is. 
But I think fundamentally my dog

266
00:15:17,560 --> 00:15:22,480
has fulfilled what he was 
supposed to be. 

267
00:15:23,080 --> 00:15:25,680
He he's got the energy when 
we're out for a walk and he's 

268
00:15:25,680 --> 00:15:29,280
fun to go out with. 
He also does have that sort of 

269
00:15:29,520 --> 00:15:33,440
lazy bull breed aspect where 
he's quite happy to just crash 

270
00:15:33,440 --> 00:15:38,520
out on the sofa and, you know, 
cuddle up to you and he's great.

271
00:15:38,520 --> 00:15:40,760
Since I've had Billy, my 
sister's had a baby, So we've 

272
00:15:40,760 --> 00:15:45,280
had a baby go from newborn to 
toddler that he's seen on a 

273
00:15:45,280 --> 00:15:47,800
regular basis and he's been 
brilliant with him. 

274
00:15:48,120 --> 00:15:51,720
So and with other dogs, which I 
know is something that a lot of 

275
00:15:51,720 --> 00:15:55,160
people say about these types of 
breeds is that they are, you 

276
00:15:55,160 --> 00:15:59,360
know, bred to fight is something
that you hear a lot because 

277
00:15:59,480 --> 00:16:02,280
because of the sort of Pitbull 
connotation. 

278
00:16:02,720 --> 00:16:07,280
And you know, he he's so 
friendly with other dogs. 

279
00:16:07,280 --> 00:16:09,080
It's just not anything that I've
seen. 

280
00:16:11,000 --> 00:16:14,120
At the beginning when you got 
him, perhaps even before he had 

281
00:16:14,120 --> 00:16:17,040
a trainer, what types of dogs 
did you walk him with? 

282
00:16:17,360 --> 00:16:19,880
Because my understanding is that
especially with, you know, 

283
00:16:19,880 --> 00:16:24,440
younger dogs, it is. 
Again, this is only my 

284
00:16:24,440 --> 00:16:25,960
understanding. 
I don't know if it's the way it 

285
00:16:25,960 --> 00:16:30,280
should be or not. 
But I've read that you should 

286
00:16:30,280 --> 00:16:34,920
seek out in a park, for example,
examples of well behaving dogs 

287
00:16:34,920 --> 00:16:39,840
and then encourage your dog or 
set up in opportunities for your

288
00:16:39,840 --> 00:16:43,800
dog to socialise with said dogs 
in order to have the information

289
00:16:43,800 --> 00:16:47,440
passed to them with regards to 
what is acceptable and what's 

290
00:16:47,440 --> 00:16:49,440
not acceptable. 
Because they kind of nip at each

291
00:16:49,440 --> 00:16:53,040
other to kind of say like, well,
back off or you know, they get 

292
00:16:53,040 --> 00:16:55,880
the message through those 
interactions. 

293
00:16:56,800 --> 00:17:00,000
Did you do something similar or 
is it kind of going through from

294
00:17:00,000 --> 00:17:05,000
you and your family directly to 
the trainer and therefore into 

295
00:17:05,000 --> 00:17:08,200
that grid box? 
Yeah, it can be, again, so 

296
00:17:08,200 --> 00:17:10,319
confusing. 
And there's so much conflicting 

297
00:17:10,319 --> 00:17:14,440
advice on social media as well. 
So it was about OK with what 

298
00:17:14,440 --> 00:17:17,400
feels right for us. 
And I definitely thought when he

299
00:17:17,400 --> 00:17:21,240
was younger, I tried to keep all
dogs away from him. 

300
00:17:21,359 --> 00:17:24,680
And, and yeah, and I was quite, 
you know, if an awfully dog 

301
00:17:24,680 --> 00:17:27,280
would come bounding over, I'd 
think, oh, my gosh, what if he 

302
00:17:27,280 --> 00:17:29,920
has a bad experience? 
How will that impact on him? 

303
00:17:29,920 --> 00:17:33,760
And I think I was almost 
probably a little bit too 

304
00:17:33,920 --> 00:17:39,800
militant, the impressions he was
having at that young age. 

305
00:17:40,720 --> 00:17:44,520
I joined, I joined a group 
called Honest Towns with the 

306
00:17:44,520 --> 00:17:47,000
reason why I joined the group 
was because you could connect 

307
00:17:47,000 --> 00:17:49,840
with other local dog owners. 
And the idea is that you could 

308
00:17:49,840 --> 00:17:55,320
go on walks together and it 
wasn't a, you know, through a 

309
00:17:55,320 --> 00:17:58,320
trainer. 
But what I found was like minded

310
00:17:58,320 --> 00:18:01,320
dog owners who didn't want their
dogs to have a bad experience. 

311
00:18:01,520 --> 00:18:04,840
And we would meet up normally on
a Saturday morning, we would 

312
00:18:04,840 --> 00:18:07,240
walk the dogs together, they'd 
all be on lead. 

313
00:18:07,440 --> 00:18:11,560
We'd practise some things like 
even just crossing paths, you 

314
00:18:11,560 --> 00:18:16,760
know, a lot of dogs struggle 
with that head on pass because 

315
00:18:16,760 --> 00:18:20,480
it can feel quite, I don't know,
it must put some pressure on 

316
00:18:20,480 --> 00:18:22,680
them when they're going to, when
they have to walk right past 

317
00:18:22,680 --> 00:18:25,600
another dog head on. 
And we would practise things 

318
00:18:25,600 --> 00:18:28,200
like that together and we'd 
always sort of go with what the 

319
00:18:28,200 --> 00:18:30,320
dogs were comfortable with. 
But it really, really helped and

320
00:18:30,320 --> 00:18:33,200
it was a really nice environment
to have people that weren't 

321
00:18:33,200 --> 00:18:35,720
saying, oh, they'll be fine, 
just let them off. 

322
00:18:35,720 --> 00:18:39,800
They'll figure it out. 
Between them is not the avenue 

323
00:18:39,800 --> 00:18:41,760
that I wanted to go down 
personally. 

324
00:18:42,400 --> 00:18:44,840
So I wanted a little bit more 
control and that that really 

325
00:18:44,840 --> 00:18:47,680
helped meeting other people. 
Amazing. 

326
00:18:47,680 --> 00:18:49,600
And so so you kept him on the 
lead. 

327
00:18:49,600 --> 00:18:52,280
Was that because of the 
impressions people had of this 

328
00:18:52,280 --> 00:18:55,720
particular breed of dog? 
Was it your own anxiety? 

329
00:18:55,880 --> 00:18:58,520
What what influenced that? 
Just wanting to protect him and 

330
00:18:58,520 --> 00:19:01,960
not give him a bad experience. 
So at the time he was still 

331
00:19:01,960 --> 00:19:05,760
quite young, so I wouldn't have 
trusted him to let him off lead 

332
00:19:05,760 --> 00:19:08,320
because he didn't have perfect 
recall at that time. 

333
00:19:08,520 --> 00:19:10,760
So a couple of the kind of 
foundational things that I 

334
00:19:10,760 --> 00:19:14,080
believed I probably still 
believe is that, you know, 

335
00:19:14,120 --> 00:19:16,040
people shouldn't be letting 
their dogs off if they're just 

336
00:19:16,040 --> 00:19:18,640
going to charge around and go 
and terrorise other dogs. 

337
00:19:18,640 --> 00:19:23,080
See, if you can't call your dog 
back, then you should reconsider

338
00:19:23,720 --> 00:19:26,040
where you're walking your dog or
whether you whether you should 

339
00:19:26,040 --> 00:19:28,640
let your dog off lead. 
So at the time he wouldn't have 

340
00:19:28,640 --> 00:19:30,200
been ready. 
He probably would have bound up 

341
00:19:30,200 --> 00:19:35,000
to every dog around. 
And we had some nervous dogs in 

342
00:19:35,000 --> 00:19:37,000
the group as well. 
So it was all about us being 

343
00:19:37,000 --> 00:19:40,120
able to be under control. 
I know that we had a few dogs 

344
00:19:40,120 --> 00:19:43,520
that were really well trained at
the time and they would let them

345
00:19:43,520 --> 00:19:45,000
off. 
And that was always interesting 

346
00:19:45,000 --> 00:19:48,760
as well because then your dog is
experiencing a dog, a dog off 

347
00:19:48,760 --> 00:19:52,240
lead with more freedom. 
But we trusted that that dog 

348
00:19:52,400 --> 00:19:55,160
would not come over and, you 
know, wouldn't bother the dogs 

349
00:19:55,160 --> 00:19:57,960
that were on a lead. 
So yeah, it's been, it's been so

350
00:19:57,960 --> 00:20:00,520
interesting learning all this 
stuff now. 

351
00:20:01,720 --> 00:20:04,240
Funnily enough, and we're very 
lucky where we live because we 

352
00:20:04,240 --> 00:20:07,480
do have a bit of land as well. 
I am comfortable with him off 

353
00:20:07,480 --> 00:20:10,120
lead and I can call his name and
he will come straight back to 

354
00:20:10,120 --> 00:20:13,120
me. 
So, so yeah, we are lucky and 

355
00:20:13,120 --> 00:20:15,440
we've got a big garden, you 
know, and the postman comes 

356
00:20:15,440 --> 00:20:19,280
through the gate and I will call
him back because mostly because 

357
00:20:19,280 --> 00:20:23,760
I don't want him jumping up at 
anyone, you know, You just want 

358
00:20:23,760 --> 00:20:25,760
to know that they feel 
comfortable when they come 

359
00:20:25,760 --> 00:20:30,000
through through the gates, so. 
You speak of your garden and it 

360
00:20:30,000 --> 00:20:33,360
made me think of your tik toks. 
What made you? 

361
00:20:33,400 --> 00:20:36,120
I think you started posting some
of your training videos on 

362
00:20:36,120 --> 00:20:38,960
TikTok, is that correct? 
Yeah, I did. 

363
00:20:38,960 --> 00:20:43,560
So that actually LED into the 
whole campaign against the Excel

364
00:20:43,560 --> 00:20:45,640
bully ban. 
And it's so funny because it 

365
00:20:45,640 --> 00:20:49,760
happened in a matter of a month,
two months maybe. 

366
00:20:50,440 --> 00:20:56,560
And I literally decided I had so
many videos of this dog on my 

367
00:20:56,560 --> 00:20:59,520
phone and I thought, what am I 
going to do with all of these? 

368
00:20:59,800 --> 00:21:02,200
And so I started a TikTok 
account and I thought, I'm just 

369
00:21:02,200 --> 00:21:05,120
going to post a couple of 
videos, you know, cute videos. 

370
00:21:05,120 --> 00:21:07,280
Then I started posting some of 
the training things that had 

371
00:21:07,280 --> 00:21:09,440
worked for us. 
And I'm not a dog trainer at 

372
00:21:09,440 --> 00:21:11,520
all. 
It was just what had worked. 

373
00:21:11,960 --> 00:21:16,320
And then I gained a following 
really quickly, which I didn't 

374
00:21:16,320 --> 00:21:18,480
expect. 
I wasn't particularly trying. 

375
00:21:18,480 --> 00:21:20,120
I was just trying to get them 
off my phone. 

376
00:21:20,720 --> 00:21:25,320
And then when the media started 
to ramp up some of the news 

377
00:21:25,320 --> 00:21:30,520
stories about the Excel bully 
and some of these terms that 

378
00:21:30,520 --> 00:21:33,600
we're used to hearing now, like 
devil dogs and this, that, and 

379
00:21:33,600 --> 00:21:38,920
the other started to emerge, I 
felt strongly about that and I 

380
00:21:38,920 --> 00:21:41,360
felt strongly about how the 
breed was being portrayed. 

381
00:21:42,120 --> 00:21:45,280
And so some of my TikTok videos 
then started to get more 

382
00:21:45,280 --> 00:21:48,840
political and I started to talk 
about what an alternative to a 

383
00:21:48,840 --> 00:21:50,840
ban could be. 
And this was before the ban was 

384
00:21:50,840 --> 00:21:53,960
announced or what should be 
happening in the UK for 

385
00:21:53,960 --> 00:21:58,280
responsible dog ownership. 
That's when Times Radio picked 

386
00:21:58,280 --> 00:22:01,360
up on my TikTok and asked if 
they could interview me and 

387
00:22:01,360 --> 00:22:05,280
Billy. 
And, and from there, when the 

388
00:22:05,280 --> 00:22:08,080
ban was announced, that's when 
it, all the media attention 

389
00:22:08,080 --> 00:22:12,360
really spiralled. 
And I, I did become sort of the 

390
00:22:13,680 --> 00:22:17,960
spokesperson, I guess, for what 
was going on from a, from an 

391
00:22:17,960 --> 00:22:20,600
owner perspective. 
And I think what happens with 

392
00:22:20,600 --> 00:22:22,480
the media is they just pass your
number around. 

393
00:22:22,480 --> 00:22:25,400
So journalists pass your number,
you start getting phone calls. 

394
00:22:25,400 --> 00:22:27,440
And I was thinking, well, if I 
don't do this interview, who 

395
00:22:27,440 --> 00:22:30,160
will? 
And so things just spiralled 

396
00:22:30,160 --> 00:22:32,360
from there, really. 
Wonderful. 

397
00:22:32,360 --> 00:22:35,640
And so did you have any kind of 
media training up until that 

398
00:22:35,640 --> 00:22:37,560
point? 
No. 

399
00:22:38,600 --> 00:22:43,640
You too. 
No, I mean, I mean, you know, 

400
00:22:43,720 --> 00:22:48,880
I'm quite fortunate in the fact 
that my work aligned quite well 

401
00:22:48,880 --> 00:22:53,640
with what ended up happening. 
So I, I work in leadership 

402
00:22:53,640 --> 00:22:56,040
training. 
I teach people how to become 

403
00:22:56,040 --> 00:22:59,840
more confident. 
You know, a lot of the things 

404
00:22:59,840 --> 00:23:02,960
that I do in my day job, I 
present a lot, I do a lot of 

405
00:23:02,960 --> 00:23:06,160
public speaking, although 
normally that's, you know, in a 

406
00:23:06,160 --> 00:23:11,160
conference centre to, to people 
talking about things that I'm, I

407
00:23:11,360 --> 00:23:14,040
would say I have fairly expert 
knowledge on. 

408
00:23:14,640 --> 00:23:18,440
So to then be kind of thrust 
into the radio and on TV talking

409
00:23:18,440 --> 00:23:24,080
about dogs was quite different 
and quite challenging at times. 

410
00:23:24,080 --> 00:23:27,440
But no, you learn as you go. 
You wing it, essentially. 

411
00:23:27,440 --> 00:23:29,320
You wing it. 
Oh, you fake it till you make 

412
00:23:29,320 --> 00:23:30,920
it. 
But what an incredible thing 

413
00:23:30,920 --> 00:23:32,520
though. 
It's almost as if destiny has 

414
00:23:32,520 --> 00:23:34,760
primed you for that opportunity.
And then when? 

415
00:23:34,760 --> 00:23:37,920
When, you know, time like 
everything developed the way 

416
00:23:37,920 --> 00:23:41,480
that it did, it was, it was like
wow, boom, like the conditions 

417
00:23:41,480 --> 00:23:44,680
were perfect and you became the 
face of and the spokesperson for

418
00:23:44,680 --> 00:23:46,200
this very, very important 
'cause. 

419
00:23:46,520 --> 00:23:48,960
So what was the catalyst for 
that to happen? 

420
00:23:48,960 --> 00:23:53,040
Just for people who may or may 
not understand the prelude to 

421
00:23:53,040 --> 00:23:55,000
the ban. 
Yeah. 

422
00:23:55,000 --> 00:23:58,720
So I think it was possibly, I'm 
going to take a guess, 19th of 

423
00:23:58,720 --> 00:24:09,320
September 2023 when the ban was 
announced and I actually found 

424
00:24:09,320 --> 00:24:12,680
out through a journalist. 
So a journalist called me up and

425
00:24:12,680 --> 00:24:16,640
wanted my initial reaction. 
And I'd already been featured 

426
00:24:16,640 --> 00:24:19,720
quite heavily in things like the
Daily Mail and things like that.

427
00:24:19,720 --> 00:24:23,920
So, so a lot of this kind of 
build up to the ban 

428
00:24:23,920 --> 00:24:27,240
announcement, there was so much 
in the media every single day. 

429
00:24:27,960 --> 00:24:31,080
And you know, every day we were 
seeing a new attack. 

430
00:24:31,080 --> 00:24:35,640
It was, it was strange, almost 
surreal almost, that you would 

431
00:24:35,640 --> 00:24:38,320
turn on the news and there would
be another dog attack. 

432
00:24:39,440 --> 00:24:44,880
Interestingly, the Birmingham 
attack, which was really the 

433
00:24:44,880 --> 00:24:48,920
catalyst for the ban being 
announced, we found out later on

434
00:24:48,920 --> 00:24:51,680
down the line, was not an Excel 
bully. 

435
00:24:52,160 --> 00:24:58,960
It was a crossbreed and it the 
owner had had a muzzle order on 

436
00:24:58,960 --> 00:25:00,920
that dog. 
You know, there was all sorts of

437
00:25:00,920 --> 00:25:03,480
different things that came out 
later on down the line. 

438
00:25:04,080 --> 00:25:06,720
However, the ban was announced 
immediately. 

439
00:25:06,720 --> 00:25:09,560
People started contacting me on 
TikTok and saying what do I do? 

440
00:25:09,560 --> 00:25:12,400
Will my dog be put to sleep? 
At that point we have no real 

441
00:25:12,400 --> 00:25:15,320
information other than that the 
dogs were going to be banned or 

442
00:25:15,320 --> 00:25:16,600
the breed was going to be 
banned. 

443
00:25:17,800 --> 00:25:22,360
I very quickly reached out for 
help and managed to gather 10 

444
00:25:23,240 --> 00:25:29,480
wild, passionate dog owners like
myself who said we're with you, 

445
00:25:29,480 --> 00:25:34,960
what can we do, how can we help?
And we initially just wanted to 

446
00:25:34,960 --> 00:25:40,120
get accurate information to 
owners that would support them 

447
00:25:40,120 --> 00:25:43,560
and not scaremonger and not make
them feel like they were alone 

448
00:25:43,560 --> 00:25:45,480
in this. 
And so that was our initial 

449
00:25:45,480 --> 00:25:48,800
plan. 
And then we learned from a 

450
00:25:49,360 --> 00:25:53,320
incredible solicitor called 
Rebecca Strong, who is the owner

451
00:25:53,320 --> 00:25:57,080
of Excel, believes as well that 
there was a possibility of a 

452
00:25:57,080 --> 00:26:00,600
legal challenge. 
And she was very clear that it's

453
00:26:00,600 --> 00:26:05,480
not a, it's not an appeal. 
You're not saying we don't like 

454
00:26:05,480 --> 00:26:07,240
this ban. 
We want it to go away. 

455
00:26:07,560 --> 00:26:10,720
It's a judicial review. 
And a judicial review means that

456
00:26:10,720 --> 00:26:13,120
you are challenging the way that
that law was made. 

457
00:26:13,400 --> 00:26:15,880
And ultimately, if we look at 
the timeline, the announcement 

458
00:26:15,880 --> 00:26:19,320
was made early September and the
ban came into effect in 

459
00:26:19,320 --> 00:26:23,280
December, which is quite a short
amount of time for a bands who 

460
00:26:23,280 --> 00:26:26,840
have been weighed up. 
You know, when we make laws in 

461
00:26:26,840 --> 00:26:28,960
this country, you can't just 
say, I want to create this law. 

462
00:26:28,960 --> 00:26:35,080
Done. 
We have a, a process which laws 

463
00:26:35,080 --> 00:26:38,480
are supposed to be made. 
So our challenge was saying we 

464
00:26:38,480 --> 00:26:40,840
don't think this ban was made 
lawfully. 

465
00:26:41,000 --> 00:26:44,280
I know this sounds so complex, 
but it's, it's it was the only 

466
00:26:44,280 --> 00:26:46,360
way to challenge the ban. 
Yeah. 

467
00:26:46,760 --> 00:26:50,240
And there was a possibility that
if a judge agreed that they, the

468
00:26:50,240 --> 00:26:53,440
government did not go the right 
way about making the ban, that 

469
00:26:53,440 --> 00:26:57,600
the bank could be overturned. 
So what we knew at the time was 

470
00:26:57,600 --> 00:27:01,240
that we would need to start some
kind of campaign group and raise

471
00:27:01,240 --> 00:27:04,760
funds because it was going to 
cost a lot of money to take the 

472
00:27:04,760 --> 00:27:07,000
government to court. 
I've never done it before. 

473
00:27:07,000 --> 00:27:10,240
I don't know if any listeners 
have, but it's you're entering 

474
00:27:10,240 --> 00:27:12,120
kind of unknown territory, 
really. 

475
00:27:12,640 --> 00:27:15,680
And then so we started a 
fundraiser. 

476
00:27:16,000 --> 00:27:18,880
We decided to set up a company 
in order to kind of house that 

477
00:27:18,880 --> 00:27:21,720
so it wasn't all falling onto 
one person and making one person

478
00:27:22,080 --> 00:27:24,720
totally liable. 
And also to give it some 

479
00:27:24,720 --> 00:27:26,680
legitimacy. 
Because if you think about it, 

480
00:27:26,800 --> 00:27:29,320
there were a lot of very scared 
and worried owners that we're 

481
00:27:29,320 --> 00:27:32,240
hearing all sorts in the media 
and social media. 

482
00:27:32,560 --> 00:27:36,360
How do you get people to trust 
you very quickly and be willing 

483
00:27:36,360 --> 00:27:38,720
to donate money to A cause like 
that? 

484
00:27:38,920 --> 00:27:44,360
So it really was a challenge, 
but we pulled together and we 

485
00:27:44,360 --> 00:27:46,960
raised. 
Actually it was ended up being 

486
00:27:46,960 --> 00:27:52,320
about 218,000 lbs within the 
space of a few months, which was

487
00:27:52,640 --> 00:27:56,520
I believe the biggest dog 
related fundraiser that's 

488
00:27:56,520 --> 00:27:59,960
happened in the UK in that space
of time as well. 

489
00:28:00,720 --> 00:28:05,800
So really incredible and I think
one of the really the beautiful 

490
00:28:05,800 --> 00:28:08,720
things is that it wasn't just 
excel burly owners that were 

491
00:28:08,720 --> 00:28:12,080
donating the messages that came 
through on the go fund me from 

492
00:28:12,080 --> 00:28:14,680
people that had cockapoos, but 
there was an Excel bully down 

493
00:28:14,680 --> 00:28:17,680
the road that was lovely. 
Or people that had, you know, 

494
00:28:18,000 --> 00:28:20,680
all sorts of different breeds 
that were set, all people that 

495
00:28:20,680 --> 00:28:24,480
just fundamentally disagreed 
with breed specific legislation 

496
00:28:25,840 --> 00:28:28,160
and wanted to see something done
about it. 

497
00:28:28,160 --> 00:28:31,840
And when is whenever is there a 
better time than when the media 

498
00:28:31,840 --> 00:28:36,160
speculation and everything was 
that this all time crescendo? 

499
00:28:36,160 --> 00:28:41,120
I guess in the 30 years since 
breed specific legislation came 

500
00:28:41,120 --> 00:28:44,840
into place, ever been a stronger
time to challenge it? 

501
00:28:45,360 --> 00:28:50,320
So yes, that's that's kind of 
where everything took us. 

502
00:28:50,680 --> 00:28:55,000
So we were a huge fundraising 
challenge, huge support to the 

503
00:28:55,000 --> 00:28:58,000
legal team because bearing in 
mind we had a very, very small 

504
00:28:58,000 --> 00:29:00,360
legal team, particularly 
compared to the government's 

505
00:29:00,360 --> 00:29:04,280
legal team, to try to gather 
evidence, to try to do anything 

506
00:29:04,280 --> 00:29:08,080
we could to, to prove that the 
government hadn't followed due 

507
00:29:08,080 --> 00:29:09,920
process in order to make this 
ban. 

508
00:29:11,640 --> 00:29:15,200
And then what we also had was 
the, well, OK, if you don't want

509
00:29:15,200 --> 00:29:17,680
to ban Excel bullies, what do 
you want to do? 

510
00:29:17,960 --> 00:29:21,200
So then we had to start thinking
about what the alternative was 

511
00:29:21,200 --> 00:29:23,640
and how do we sort of craft a 
campaign that people could get 

512
00:29:23,640 --> 00:29:26,320
behind as well. 
Amazing. 

513
00:29:26,320 --> 00:29:29,920
And so, so firstly, if we'd take
a quick step back, what gave you

514
00:29:29,920 --> 00:29:31,920
the confidence to set up this 
movement? 

515
00:29:31,920 --> 00:29:34,640
Was it the people who said, hey,
you know, kind of they raised 

516
00:29:34,640 --> 00:29:37,000
their hands and said, we're with
you, we'll support you and let's

517
00:29:37,000 --> 00:29:40,200
do this thing. 
Or like where did the idea come 

518
00:29:40,200 --> 00:29:43,360
from and what was kind of like 
the catalyst where you thought 

519
00:29:44,520 --> 00:29:47,280
like I can I can actually affect
change here? 

520
00:29:47,440 --> 00:29:49,800
Or were you quite uncertain and 
you just thought I would just 

521
00:29:49,800 --> 00:29:50,800
wing it? 
Like what? 

522
00:29:50,800 --> 00:29:53,400
What was the take me through 
your thought process? 

523
00:29:53,920 --> 00:29:56,400
Oh gosh. 
Well, I remember because I was 

524
00:29:56,400 --> 00:29:58,720
actually on a business trip in 
America. 

525
00:29:58,720 --> 00:30:02,080
So I was at a conference that I 
was involved in the organisation

526
00:30:02,080 --> 00:30:04,080
of the conference. 
So I was really busy. 

527
00:30:04,280 --> 00:30:07,840
I was jet lagged. 
I was trying to take participate

528
00:30:07,840 --> 00:30:11,720
in a conference and I was 
having, you know, WhatsApp 

529
00:30:11,720 --> 00:30:17,440
messages and late night calls 
with the with the solicitor, 

530
00:30:17,440 --> 00:30:20,520
with various other people who 
could get involved, including 

531
00:30:20,520 --> 00:30:23,360
some of the Americans such as 
Dave Wilson, who is the founder 

532
00:30:23,360 --> 00:30:24,760
of the American Bully Kennel 
Club. 

533
00:30:25,680 --> 00:30:29,440
And people that were just 
saying, is this the only option?

534
00:30:30,320 --> 00:30:34,280
And yes, it was the only option.
We need a group to kind of 

535
00:30:34,280 --> 00:30:37,400
spearhead this a lot. 
There were a lot. 

536
00:30:37,400 --> 00:30:39,160
There was a lot of things going 
on at the time. 

537
00:30:39,160 --> 00:30:41,760
There were a lot of other 
campaign, I say campaign groups,

538
00:30:42,000 --> 00:30:48,800
groups that were obviously 
against the ban that that we're 

539
00:30:48,800 --> 00:30:51,400
trying to make a lot of noise 
protest. 

540
00:30:52,120 --> 00:30:55,360
And I think the general feeling 
was that a protest group was 

541
00:30:55,360 --> 00:30:59,120
probably not the right type of 
group to bring a legal challenge

542
00:30:59,120 --> 00:31:01,920
to court it. 
You almost needed a group that 

543
00:31:01,920 --> 00:31:05,240
had a bit more of a squeaky 
image, a bit like a charity 

544
00:31:05,240 --> 00:31:09,880
where that would shine through 
in the in the campaign. 

545
00:31:10,160 --> 00:31:13,000
And I guess because we had 
focused at that point on 

546
00:31:13,000 --> 00:31:17,640
educational content, it, it was 
us or no one really. 

547
00:31:17,920 --> 00:31:24,200
And I, I don't think I thought 
too much about it, to be honest.

548
00:31:24,760 --> 00:31:28,880
I think I was just jet lagged 
and probably under a bit of time

549
00:31:28,880 --> 00:31:32,640
pressure and just thought, OK, 
fine, let's do it then. 

550
00:31:32,720 --> 00:31:36,200
What if not us, then who? 
What's the worst that can 

551
00:31:36,200 --> 00:31:40,360
happen? 
I think almost that was the best

552
00:31:40,360 --> 00:31:43,200
way to go into it rather than 
overthinking it to be honest, 

553
00:31:43,200 --> 00:31:47,400
and certainly not thinking too 
much about affecting long term 

554
00:31:47,480 --> 00:31:52,040
change in that sense. 
I think all of us really, from a

555
00:31:52,040 --> 00:31:55,000
selfish perspective, wanted the 
best thing for our own dog. 

556
00:31:55,040 --> 00:31:58,040
And that's why I think a group 
of Excel Bully owners was the 

557
00:31:58,040 --> 00:32:02,240
right group to take that 
challenge on and start that 

558
00:32:02,240 --> 00:32:04,840
campaign because we felt so 
passionately about it. 

559
00:32:05,560 --> 00:32:07,800
Wonderful. 
And so like for those people who

560
00:32:07,800 --> 00:32:10,880
may not know, like, what were 
some of the other consequences 

561
00:32:10,880 --> 00:32:14,720
as a result of the ban? 
Because I think for myself, I 

562
00:32:14,720 --> 00:32:18,400
didn't have much exposure to 
bullies ever. 

563
00:32:18,840 --> 00:32:24,680
And so I can hands up say the 
media influenced me and there's 

564
00:32:24,720 --> 00:32:28,280
an A bias in the back of my mind
that bullies are dangerous. 

565
00:32:28,280 --> 00:32:31,640
I have absolutely no evidence of
that myself. 

566
00:32:32,080 --> 00:32:34,560
It is just a bias created 
through the media. 

567
00:32:34,560 --> 00:32:37,640
So I have awareness of it and 
I'd love to change that with 

568
00:32:37,640 --> 00:32:43,160
time and obviously experience. 
But that aside, because the only

569
00:32:43,160 --> 00:32:45,800
thing I would have thought was, 
oh, OK, so the band, which means

570
00:32:45,800 --> 00:32:48,200
OK, they've got to be muzzled 
when you walk them. 

571
00:32:48,200 --> 00:32:51,240
That was my understanding. 
What would what were some of the

572
00:32:51,240 --> 00:32:55,400
kind of deeper underlying issues
that came as a result of that 

573
00:32:55,400 --> 00:32:58,760
bully ban, other than just not 
being able to walk your dog 

574
00:32:58,760 --> 00:33:01,880
outside? 
And I think we should we should 

575
00:33:01,880 --> 00:33:04,080
come back to that though, 
because I do think one of the 

576
00:33:04,080 --> 00:33:06,560
things that we always try to say
is that we do acknowledge that 

577
00:33:06,560 --> 00:33:09,120
there there were dangerous dogs 
and there were dogs that were 

578
00:33:09,120 --> 00:33:12,320
attacking people and there were 
deaths as a result. 

579
00:33:12,320 --> 00:33:14,520
So something absolutely needed 
to be done. 

580
00:33:14,520 --> 00:33:18,520
So we should probably come back 
to that, but in terms of kind of

581
00:33:18,520 --> 00:33:21,560
how it was impacting owners or 
how we learned it would impact 

582
00:33:21,560 --> 00:33:25,040
us, it's, it's really 
interesting because a lot of 

583
00:33:25,040 --> 00:33:27,400
what you heard was, well, these 
dogs will just have to be 

584
00:33:27,400 --> 00:33:29,640
muzzled and they'll just have to
be on a lead. 

585
00:33:29,960 --> 00:33:32,360
And that doesn't sound like too 
big a deal. 

586
00:33:32,560 --> 00:33:37,560
But the reality is when you are 
a dog owner, for me, I think it 

587
00:33:37,560 --> 00:33:40,760
really hit me when I took my dog
to the park and we used to do a 

588
00:33:40,760 --> 00:33:42,600
lot of training while we were 
out and about. 

589
00:33:42,600 --> 00:33:45,640
So I would take a toy and a lot 
of the things I would do would 

590
00:33:45,640 --> 00:33:48,680
be to play with the toy with him
and I, we were practising, you 

591
00:33:48,680 --> 00:33:51,040
know, drop it. 
They're all important things. 

592
00:33:51,040 --> 00:33:53,440
I think when you have a dog, 
teaching your dog to be able to 

593
00:33:53,440 --> 00:33:56,800
drop something con command, you 
know, or being able to whatever 

594
00:33:56,800 --> 00:33:58,800
it might be. 
And I realised that we weren't 

595
00:33:58,800 --> 00:34:01,240
going to be able to do that 
anymore because he's not going 

596
00:34:01,240 --> 00:34:04,560
to be able to get a toy or a 
ball through his muzzle and not 

597
00:34:04,560 --> 00:34:06,880
being able to let a dog off lead
and run free. 

598
00:34:07,680 --> 00:34:11,080
OK, you can go and use a private
field, but private fields for 

599
00:34:11,080 --> 00:34:15,320
anyone who who lives near 1 can 
sometimes get booked. 

600
00:34:15,320 --> 00:34:18,520
So fully booked up. 
It's so difficult to try and get

601
00:34:18,520 --> 00:34:21,960
into one and that's obviously if
you have access, if you have a 

602
00:34:21,960 --> 00:34:24,080
car or if you've got one close 
by. 

603
00:34:24,400 --> 00:34:26,480
When you think of all the people
that may live in cities. 

604
00:34:26,480 --> 00:34:31,679
And obviously I was in London at
the time and I think the nearest

605
00:34:31,679 --> 00:34:34,840
private field to me was probably
a 30 minute drive away. 

606
00:34:34,840 --> 00:34:37,480
So that's what I was going to 
have to face on a regular basis 

607
00:34:37,480 --> 00:34:40,760
in order just to give my dog a 
decent amount of exercise. 

608
00:34:42,120 --> 00:34:45,480
Then you have things like the 
loss of health insurance for a 

609
00:34:45,480 --> 00:34:50,199
lot of people. 
So most health insurance 

610
00:34:50,199 --> 00:34:54,440
providers for pets will not 
insure a banned breed. 

611
00:34:54,719 --> 00:34:59,480
So OK, you can put money aside, 
you can do all of those things. 

612
00:34:59,680 --> 00:35:02,360
But for people who had dogs that
were being supported by their 

613
00:35:02,360 --> 00:35:05,960
insurance, to have that suddenly
taken away from them was 

614
00:35:05,960 --> 00:35:09,000
obviously going to be was 
obviously going to have 

615
00:35:09,000 --> 00:35:13,000
consequences. 
Then you have things like people

616
00:35:13,000 --> 00:35:17,160
that were facing being evicted 
because either their landlord or

617
00:35:17,160 --> 00:35:19,720
if they were in social housing, 
the housing provider would not 

618
00:35:19,720 --> 00:35:23,320
allow banned breeds in the 
property. 

619
00:35:23,640 --> 00:35:25,440
So there's things like that 
happening. 

620
00:35:26,000 --> 00:35:28,680
Then we were starting to hear 
stories of social services being

621
00:35:28,680 --> 00:35:31,200
concerned when there was an 
Excel bully in a house with 

622
00:35:31,200 --> 00:35:33,400
children, when there were 
perhaps parents that were 

623
00:35:33,400 --> 00:35:35,760
separated and social services 
had been involved or whatever 

624
00:35:35,760 --> 00:35:38,240
reason. 
Then again, you were seeing 

625
00:35:38,240 --> 00:35:43,200
people faced with having to give
up their dog and then I suppose 

626
00:35:43,200 --> 00:35:47,920
neutering as well ended up being
an issue. 

627
00:35:48,040 --> 00:35:50,320
And I'm not against neutering 
per SE. 

628
00:35:50,320 --> 00:35:53,800
I recognise that, you know, if 
more dogs were neutered then it 

629
00:35:53,800 --> 00:35:57,120
would prevent unwanted puppies. 
All of the things of why 

630
00:35:57,120 --> 00:36:01,720
neutering can be a good thing, 
and luckily I had no issues with

631
00:36:01,720 --> 00:36:04,680
Billy being neutered. 
But what quickly happened when 

632
00:36:04,680 --> 00:36:07,880
the neutering deadline started 
to approach is that a lot of 

633
00:36:07,880 --> 00:36:12,400
bull breed lines have a blood 
condition that I can't talk 

634
00:36:12,400 --> 00:36:13,840
about with any level of 
expertise. 

635
00:36:13,840 --> 00:36:17,160
But it was essentially causing 
dogs to have real issues when 

636
00:36:17,160 --> 00:36:20,080
they were having neutered in 
terms of bleeding out. 

637
00:36:20,240 --> 00:36:24,680
So vets being unable to stop the
bleeding in these dogs and 

638
00:36:25,320 --> 00:36:27,520
apparently it's a condition that
can be quite common with 

639
00:36:27,520 --> 00:36:31,160
greyhounds, but where we were 
seeing this mass neutering 

640
00:36:31,160 --> 00:36:36,000
happening because of the 
deadlines, a lot of people were 

641
00:36:36,000 --> 00:36:38,320
having serious complications 
with their dogs. 

642
00:36:38,840 --> 00:36:42,320
And that's obviously devastating
as an Oh no when you're going 

643
00:36:42,320 --> 00:36:45,640
through all of this change at 
the same time. 

644
00:36:45,640 --> 00:36:51,320
We actually had it with our two 
different people in our group, 

645
00:36:52,880 --> 00:36:55,160
but who had dogs that very 
nearly lost their lives, 

646
00:36:55,160 --> 00:36:58,600
fortunately didn't, but very 
nearly did because of this blood

647
00:36:58,600 --> 00:37:02,360
issue. 
So again, I guess from that it's

648
00:37:02,360 --> 00:37:05,040
that feeling of, well, I was 
forced to do it. 

649
00:37:05,480 --> 00:37:08,400
I had no other choice. 
I had to put my dog through this

650
00:37:08,400 --> 00:37:09,760
and it's nearly costing their 
life. 

651
00:37:10,360 --> 00:37:15,480
So what else? 
Doggy daycare, dog walkers, lots

652
00:37:15,480 --> 00:37:18,440
of issues there in terms of 
insurance, boarding can be. 

653
00:37:18,920 --> 00:37:21,520
So for a lot of people, if your 
dogs lived a relatively normal 

654
00:37:21,520 --> 00:37:23,960
life or if somebody's listening 
to this who's got, you know, 

655
00:37:23,960 --> 00:37:26,880
let's say a spaniel or a 
Labrador, you will never have to

656
00:37:26,880 --> 00:37:30,240
face these types of issues. 
And maybe you might experience 

657
00:37:30,640 --> 00:37:33,920
some if you have a very reactive
dog, so your dog can't be looked

658
00:37:33,920 --> 00:37:37,600
after or things like that, but 
it's facing all of that out 

659
00:37:37,600 --> 00:37:39,480
once, which can be a real 
challenge. 

660
00:37:40,200 --> 00:37:43,520
That's really devastating and 
it'll very disruptive with far 

661
00:37:43,520 --> 00:37:46,680
reaching consequences. 
And I think a real shame around 

662
00:37:46,680 --> 00:37:51,520
that is like if you had, you 
know, a group of various dogs 

663
00:37:52,400 --> 00:37:56,360
lined up in front of me, someone
who is an avid dog lover such as

664
00:37:56,360 --> 00:37:59,240
myself, who have walked them for
years and years and years. 

665
00:37:59,840 --> 00:38:02,920
I've, I still to this day would 
not be able to tell the 

666
00:38:02,920 --> 00:38:07,000
difference between a regular 
bully and excel bully, you know,

667
00:38:07,000 --> 00:38:11,320
that kind of thing. 
So how, how do like how do the 

668
00:38:11,400 --> 00:38:15,960
how does the law get enforced 
and how do they identify these 

669
00:38:15,960 --> 00:38:19,520
dogs? 
Yeah, and I can do, you know, 

670
00:38:20,080 --> 00:38:23,240
Speaking of that as well, I 
think one of the biggest things 

671
00:38:23,240 --> 00:38:27,440
that owners did face was the 
stigma of having a band breed. 

672
00:38:27,720 --> 00:38:31,560
And you know, we've seen such a 
rise in bull breeds in rescue 

673
00:38:31,560 --> 00:38:33,600
centres now. 
And I think so much of that 

674
00:38:33,600 --> 00:38:36,880
comes down to how they are 
perceived by people and owners 

675
00:38:36,880 --> 00:38:38,240
not being able to cope with 
that. 

676
00:38:38,440 --> 00:38:42,280
I know a lot of people had abuse
and have, have people say things

677
00:38:42,280 --> 00:38:45,080
to them when they're walking 
their dogs or that facing that 

678
00:38:45,080 --> 00:38:48,840
kind of judgement that you, you,
why do you get a dog? 

679
00:38:48,840 --> 00:38:50,880
So you can walk your dog in 
nature and it's part of your 

680
00:38:50,880 --> 00:38:55,040
well-being and you have a lovely
time and you get to experience 

681
00:38:55,040 --> 00:38:58,200
all these lovely things. 
So to, to now be put under 

682
00:38:58,480 --> 00:39:02,600
judgement and, and pressure 
because of your dog, um, is, is 

683
00:39:02,600 --> 00:39:06,960
really difficult that in terms 
of how the law works, this is 

684
00:39:06,960 --> 00:39:10,520
where it gets really dodgy is my
best way of saying it. 

685
00:39:10,520 --> 00:39:13,800
And obviously is something that 
I am in the middle of myself 

686
00:39:13,800 --> 00:39:17,840
because I have a dog that is on 
one hand, is my dog an excel 

687
00:39:17,840 --> 00:39:19,760
bully? 
And on the other hand, I've been

688
00:39:19,760 --> 00:39:22,080
told no, your dog isn't an excel
bully. 

689
00:39:22,400 --> 00:39:25,560
And this is what a lot of owners
faced was that uncertainty. 

690
00:39:25,720 --> 00:39:29,360
Because I think unless you need 
a line as your dog and you could

691
00:39:29,360 --> 00:39:33,920
say categorically my dog is the 
height, the size they look like 

692
00:39:33,920 --> 00:39:36,680
the the stock images that the 
media were using or the police 

693
00:39:36,680 --> 00:39:40,120
were using. 
You're essentially faced with a 

694
00:39:40,320 --> 00:39:45,960
document that is the framework 
or the the description of what 

695
00:39:45,960 --> 00:39:48,960
an Excel bully is. 
And you have to look at that and

696
00:39:48,960 --> 00:39:53,560
look at your dog and decide, do 
I exempt my dog now and have it 

697
00:39:53,920 --> 00:39:57,880
fall into all these conditions 
that a banned dog has? 

698
00:39:58,160 --> 00:40:02,800
Or do I risk walking my dog down
the street and possibly have a 

699
00:40:02,800 --> 00:40:07,200
completely normal life until one
day a neighbour reports them as 

700
00:40:07,200 --> 00:40:09,520
an Excel bully and the police 
have to attend and make a 

701
00:40:09,520 --> 00:40:12,800
decision themselves? 
And then you get the difference,

702
00:40:13,000 --> 00:40:16,080
even though these people are 
hopefully trained. 

703
00:40:16,520 --> 00:40:19,120
To know what an Excel bully is, 
and that's a whole nother, 

704
00:40:19,320 --> 00:40:22,000
that's, that's a whole other 
conversation. 

705
00:40:22,840 --> 00:40:25,680
But then you may have difference
in one police force to another 

706
00:40:25,680 --> 00:40:29,080
police force as to whether your 
dog is an Excel bully or not. 

707
00:40:29,320 --> 00:40:33,400
It's the problem. 
I'll get on my high horseback 

708
00:40:33,400 --> 00:40:36,440
breed specific legislation now 
is that it's not actually about 

709
00:40:36,440 --> 00:40:39,000
the breed, it's about what that 
dog looks like. 

710
00:40:39,000 --> 00:40:41,800
And you could have a 
Staffordshire Bull terrier 

711
00:40:41,800 --> 00:40:46,600
crossed with a Viner Armour. 
But if it comes out looking like

712
00:40:46,600 --> 00:40:49,760
the description of an Excel 
bully and the police decide it's

713
00:40:49,760 --> 00:40:52,080
an Excel bully, it's an Excel 
bully. 

714
00:40:53,240 --> 00:40:57,680
So it's, it's, I mean, maybe the
vinyl Rama might not have been 

715
00:40:57,680 --> 00:40:59,640
the best example, but you know, 
I hope. 

716
00:41:04,920 --> 00:41:06,840
Hopefully people understand what
I mean. 

717
00:41:06,840 --> 00:41:10,160
And you know, we spent the 
Christmas up to the deadline 

718
00:41:10,440 --> 00:41:13,040
measuring the dog over and over 
again. 

719
00:41:13,040 --> 00:41:16,040
And my dog hates tape measures. 
If I got a tape measure out now,

720
00:41:16,040 --> 00:41:20,000
he would start barking at it. 
But we were just is he tall 

721
00:41:20,000 --> 00:41:21,240
enough? 
Is he not tall enough? 

722
00:41:21,240 --> 00:41:25,640
He's on the cusp. 
What if a police, you know, it's

723
00:41:25,640 --> 00:41:30,240
that that you're literally 
deciding your dog's future based

724
00:41:30,240 --> 00:41:33,440
off of a piece of paper that's 
saying, well, if it meets, it 

725
00:41:33,520 --> 00:41:36,880
doesn't even say ten of these 
criteria, it just says 

726
00:41:37,000 --> 00:41:39,480
substantial. 
Right. 

727
00:41:39,960 --> 00:41:44,480
Your dog is an XW. 
That's ridiculous, The impact of

728
00:41:44,480 --> 00:41:46,040
that. 
First of all, you've got, you 

729
00:41:46,040 --> 00:41:49,640
know, severe anxiety because 
even taking your dog out for a 

730
00:41:49,640 --> 00:41:53,680
walk that the dog could be 
seized if it's perceived to be 

731
00:41:53,680 --> 00:41:57,360
an Excel bully and it's not 
muzzled or, you know, it doesn't

732
00:41:57,360 --> 00:42:00,280
meet the conditions that they've
that they've laid out for your 

733
00:42:00,280 --> 00:42:02,880
dog. 
Like, that's a very stressful 

734
00:42:03,040 --> 00:42:06,080
life to live. 
It is. 

735
00:42:06,080 --> 00:42:09,840
And So what we saw as a campaign
group is that we were being 

736
00:42:09,840 --> 00:42:14,200
inundated with messages from 
people that said I, my dog is 

737
00:42:14,200 --> 00:42:16,440
not an Excel bully. 
But I know that people will 

738
00:42:16,440 --> 00:42:20,040
think my dog is an Excel bully. 
And so therefore I have chosen 

739
00:42:20,040 --> 00:42:22,280
to exempt my dog. 
My dog will now have to be 

740
00:42:22,280 --> 00:42:23,840
neutered. 
My dog will now have to you 

741
00:42:23,840 --> 00:42:30,760
know, and the advice from the 
government was on the on the 

742
00:42:30,760 --> 00:42:32,280
side of. 
On the side of on the. 

743
00:42:32,280 --> 00:42:37,200
Side of caution, yeah, exempt 
your dog if you're not sure and 

744
00:42:37,200 --> 00:42:40,840
you will be able to de exempt 
your dog later on down the line 

745
00:42:40,960 --> 00:42:43,920
should you believe at some point
that your dog is not an Excel 

746
00:42:43,920 --> 00:42:45,520
bully. 
Because also bear in mind we 

747
00:42:45,520 --> 00:42:48,320
didn't really have sort of any 
decent official pictures. 

748
00:42:48,480 --> 00:42:50,960
We hadn't seen pictures of dogs 
that had been seized that were 

749
00:42:50,960 --> 00:42:53,000
confirmed as Excel bullies at 
that time. 

750
00:42:53,320 --> 00:42:57,560
So we were a little bit blind in
terms of what are what, what, 

751
00:42:57,560 --> 00:42:59,480
what do they actually look like,
you know? 

752
00:42:59,960 --> 00:43:04,080
And so people were exempting 
their dogs and still to this day

753
00:43:04,080 --> 00:43:06,920
to today, we have no de 
exemption process. 

754
00:43:07,080 --> 00:43:10,840
So people may have exempted dogs
and had to have had them muted 

755
00:43:11,000 --> 00:43:13,120
when their intention was always 
to de exempt them. 

756
00:43:13,120 --> 00:43:14,920
They were just trying to keep 
their dogs safe. 

757
00:43:15,920 --> 00:43:19,160
So you have that on one side and
then on the other side, you have

758
00:43:19,160 --> 00:43:22,400
people that didn't exempt their 
dogs that may now feel that 

759
00:43:22,400 --> 00:43:25,080
their dog is an Excel bully and 
may be nervous to walk their dog

760
00:43:25,080 --> 00:43:27,120
in case they're worried about a 
knock on the door. 

761
00:43:28,000 --> 00:43:31,800
And there is now no way other 
than a court route to have your 

762
00:43:31,800 --> 00:43:35,640
dog exempt. 
So it's, it's, it's really 

763
00:43:35,640 --> 00:43:37,720
tough. 
I don't think, I don't think the

764
00:43:37,720 --> 00:43:41,120
average dog owner realises the 
stress that that these people go

765
00:43:41,120 --> 00:43:43,400
through. 
And, and yes, if anybody's 

766
00:43:43,400 --> 00:43:45,680
listening, thinking, but there 
were all these attacks and there

767
00:43:45,680 --> 00:43:47,680
was this and there was that. 
I agree. 

768
00:43:47,680 --> 00:43:51,800
And we, we did see a rising dog 
attacks and dog attacks still 

769
00:43:51,800 --> 00:43:54,920
continue to rise even with the 
ban in place. 

770
00:43:56,280 --> 00:44:03,520
But there is 55 + 1000 exempt 
dogs and I do not believe that 

771
00:44:03,520 --> 00:44:08,840
there are 55,000 dangerous dogs.
I think that there are many 

772
00:44:08,840 --> 00:44:11,600
responsible owners who did what 
they had to do to keep their 

773
00:44:11,600 --> 00:44:14,960
dogs safe and their dog would 
would never be a threat. 

774
00:44:15,480 --> 00:44:19,120
So I think that's sometimes when
you when you look at the numbers

775
00:44:19,120 --> 00:44:21,360
like that, it does put things 
into perspective. 

776
00:44:22,120 --> 00:44:25,720
Based on what you know now, 
today, if you were consulting 

777
00:44:25,720 --> 00:44:27,720
with the government and they 
were saying what are we supposed

778
00:44:27,720 --> 00:44:29,680
to do? 
The public need to feel safe. 

779
00:44:29,680 --> 00:44:32,360
They need to see us take action.
They need to, you know, we need 

780
00:44:32,360 --> 00:44:35,800
to send a very clear message. 
With hindsight, if you had a 

781
00:44:35,800 --> 00:44:38,240
direct path to them, what would 
you say to them? 

782
00:44:38,560 --> 00:44:41,000
What could be done? 
What would the alternative have 

783
00:44:41,000 --> 00:44:44,240
been? 
I think one of the really 

784
00:44:44,240 --> 00:44:47,440
difficult things is that when we
hear in the media about these 

785
00:44:48,040 --> 00:44:52,200
attacks and particularly the the
deaths, which are tragic, you 

786
00:44:52,200 --> 00:44:54,560
know, nobody should be losing 
their life to a dog. 

787
00:44:55,760 --> 00:44:58,120
And it's really difficult 
because you see the media 

788
00:44:58,120 --> 00:45:02,280
headline and we very rarely hear
the circumstances that we very 

789
00:45:02,280 --> 00:45:06,560
rarely hear the, the, the detail
about the situation going on 

790
00:45:06,560 --> 00:45:08,200
behind the scenes. 
And I've always been very 

791
00:45:08,200 --> 00:45:12,560
conscious not to talk about 
victims, you know, and people 

792
00:45:13,360 --> 00:45:17,160
individually in that way. 
But I think if I was an advisor 

793
00:45:17,160 --> 00:45:21,400
to the government and I had seen
the rise in attacks, I would 

794
00:45:21,400 --> 00:45:24,160
have been saying to the 
government, listen, if you ban 

795
00:45:24,160 --> 00:45:26,840
this breed, that's fine. 
But at some point, people will 

796
00:45:26,840 --> 00:45:29,560
move on to another breed, and 
there will always be dog 

797
00:45:29,560 --> 00:45:31,440
attacks. 
And if you look around the 

798
00:45:31,440 --> 00:45:36,080
world, breed bans do not bring 
attack numbers down. 

799
00:45:37,400 --> 00:45:42,440
The people who are breeding dogs
for a status symbol or for a 

800
00:45:42,440 --> 00:45:46,320
weapon will simply move on to 
another type of dog. 

801
00:45:46,840 --> 00:45:49,040
And there are plenty to choose 
from. 

802
00:45:50,080 --> 00:45:53,840
So you face either adding more 
dogs to the Dangerous Dogs Act 

803
00:45:54,240 --> 00:45:57,240
or you start to overhaul 
entirely. 

804
00:45:58,040 --> 00:46:01,040
And I think this is something 
that charities campaign groups 

805
00:46:01,120 --> 00:46:03,200
have been campaigning for for 
years. 

806
00:46:03,880 --> 00:46:07,160
And unfortunately, the Excel 
bully ban is a big set set back 

807
00:46:07,160 --> 00:46:09,480
in in the work that people have 
been doing. 

808
00:46:10,320 --> 00:46:15,000
But we believe and we are 
campaign mirrors what's already 

809
00:46:15,000 --> 00:46:16,920
out there. 
We're not reinventing the wheel 

810
00:46:16,920 --> 00:46:20,440
in terms of what our approach, 
what would have been. 

811
00:46:21,200 --> 00:46:24,080
But first of all, looking at 
breeding because it starts with 

812
00:46:24,080 --> 00:46:29,600
the Breeders and why, why were 
dogs being bred to be, you know,

813
00:46:29,600 --> 00:46:33,480
bigger and this that and the 
other we breeders should be 

814
00:46:33,480 --> 00:46:36,920
breeding for temperament. 
There should be a lot more being

815
00:46:36,920 --> 00:46:39,160
done around breeding standards 
in the UK. 

816
00:46:40,560 --> 00:46:44,080
So that's one of our pillars is 
regulating breeding responsible 

817
00:46:44,080 --> 00:46:49,960
dog ownership and people almost 
would a sort of driving 

818
00:46:49,960 --> 00:46:54,080
awareness test but for dog 
owners help. 

819
00:46:54,120 --> 00:46:56,640
It's worked. 
Yeah, it's worked in Calgary. 

820
00:46:58,440 --> 00:47:01,920
Yeah, Oh yeah, the Calgary model
for anybody interested should go

821
00:47:01,920 --> 00:47:03,480
and have a look at because 
that's, that is really 

822
00:47:03,480 --> 00:47:07,240
interesting. 
And also for people just having 

823
00:47:07,240 --> 00:47:09,000
to get a licence before getting 
a dog. 

824
00:47:09,000 --> 00:47:12,080
Because I could have a dog off 
Facebook by the end of the day. 

825
00:47:12,320 --> 00:47:15,560
But if I had that step in 
between then that might just put

826
00:47:15,560 --> 00:47:18,480
some people off or help people 
to think about what breed they 

827
00:47:18,480 --> 00:47:22,720
get or whatever it might be. 
We then have proper recording of

828
00:47:22,720 --> 00:47:27,480
dog incidents is another pillar 
because at the moment how do you

829
00:47:27,480 --> 00:47:31,240
record a dog attack if anyone 
listening has ever been attacked

830
00:47:31,240 --> 00:47:33,040
or been, you know, been in that 
position? 

831
00:47:33,760 --> 00:47:39,400
I was attacked in a in a London 
park and did not know, do I call

832
00:47:39,400 --> 00:47:42,120
the police? 
And it was not a big dog that 

833
00:47:42,120 --> 00:47:46,600
attacked me and I almost felt 
silly reporting it, but I felt 

834
00:47:46,600 --> 00:47:49,840
that it was important too. 
And, you know, making that 

835
00:47:49,840 --> 00:47:55,880
process simple, making that, you
know, recordable where different

836
00:47:55,880 --> 00:47:58,480
boroughs and different councils 
can, can have that information 

837
00:47:58,480 --> 00:48:00,480
logged in a secure way is 
important. 

838
00:48:02,560 --> 00:48:05,760
Then we have education, you 
know, education in schools, 

839
00:48:05,760 --> 00:48:10,400
educating children, educating 
owners about dogs, I think is 

840
00:48:10,400 --> 00:48:13,680
really key. 
And then finally proper 

841
00:48:13,680 --> 00:48:16,480
enforcement of the law because 
we've always seen stories of 

842
00:48:16,480 --> 00:48:20,120
people that have been abusive to
dogs and animals that have been 

843
00:48:20,120 --> 00:48:23,880
given AI don't know, two year 
ban on keeping an animal. 

844
00:48:23,880 --> 00:48:27,120
And I think if we, if we could 
get, you know, if we could get 

845
00:48:27,120 --> 00:48:29,920
really decent enforcement of the
law, then that would help as 

846
00:48:29,920 --> 00:48:32,760
well. 
By the sounds of it, the end of 

847
00:48:32,760 --> 00:48:35,840
something is being done, but the
energy is going in all the wrong

848
00:48:35,840 --> 00:48:38,120
places. 
What do you think that says 

849
00:48:38,120 --> 00:48:42,240
about us as a society in general
when it comes to you know? 

850
00:48:42,360 --> 00:48:49,360
Banners, it's rules over what 
the right thing to do is, and 

851
00:48:49,360 --> 00:48:51,520
this is what we're seeing. 
And actually, I can't remember 

852
00:48:51,520 --> 00:48:53,640
which police force, but I 
remember seeing a police force 

853
00:48:53,640 --> 00:48:58,320
saying, actually coming out 
themselves and saying if they 

854
00:48:58,320 --> 00:49:02,600
get a call to say, I believe 
somebody has an Excel bully 

855
00:49:02,600 --> 00:49:06,200
that's not registered, that's 
not exempt, they have to go and 

856
00:49:06,200 --> 00:49:08,680
attend that call. 
So they may shop at somebody's 

857
00:49:08,680 --> 00:49:12,720
house where they may not have an
Excel bully or they may, you 

858
00:49:12,720 --> 00:49:15,440
know, they can have a well 
behaved dog, whatever it might 

859
00:49:15,440 --> 00:49:17,040
be. 
That dog doesn't need to have 

860
00:49:17,040 --> 00:49:20,640
shown any signs of danger. 
They just need to be reported as

861
00:49:20,640 --> 00:49:23,560
a dangerous breed and the, and 
the police will have to show up.

862
00:49:23,920 --> 00:49:27,760
Meanwhile, there could be some 
dog terrorising other dogs in 

863
00:49:27,760 --> 00:49:32,080
the local bark and they have to 
make that call, they have to go 

864
00:49:32,320 --> 00:49:36,600
where the law is telling them to
go rather than to the dog that's

865
00:49:36,880 --> 00:49:38,720
causing havoc in a park 
somewhere. 

866
00:49:39,120 --> 00:49:44,160
And I think that's where, you 
know, unfortunately our police 

867
00:49:44,160 --> 00:49:47,680
are having to make decisions 
that might might be against 

868
00:49:47,680 --> 00:49:52,720
their own values of how they 
think we should be managing dogs

869
00:49:52,720 --> 00:49:55,520
in this. 
Yeah, that's a really tough call

870
00:49:55,520 --> 00:49:59,520
to make. 
So I find it really hard to hear

871
00:49:59,520 --> 00:50:05,040
that these dogs are so judged 
for what they look like when 

872
00:50:05,040 --> 00:50:10,120
actually it's such a huge 
influence behind who they turn 

873
00:50:10,120 --> 00:50:12,680
out to be is because of the 
humans. 

874
00:50:14,440 --> 00:50:15,920
They're guardians. 
Technically. 

875
00:50:16,000 --> 00:50:18,880
I call it guardianship because 
it's such a ginormous 

876
00:50:18,880 --> 00:50:23,080
responsibility to be responsible
for another sentient being in 

877
00:50:23,080 --> 00:50:25,760
that way. 
And it feels really wrong and 

878
00:50:25,760 --> 00:50:28,960
really unfair that, you know, 
purely based on looks, there are

879
00:50:28,960 --> 00:50:33,240
all these judgments placed on an
entire group of dogs as opposed 

880
00:50:33,240 --> 00:50:36,680
to this the individuals that 
that need more support and how 

881
00:50:36,680 --> 00:50:38,400
and. 
You're right, it is such a 

882
00:50:38,400 --> 00:50:42,040
responsibility. 
And I think I've got a good 

883
00:50:42,040 --> 00:50:45,160
story actually. 
So I'm in my family home at the 

884
00:50:45,160 --> 00:50:47,640
moment so my parents are here as
well. 

885
00:50:47,960 --> 00:50:52,920
And my mum was having an 80 year
old colleague, old colleague 

886
00:50:53,120 --> 00:50:56,680
round for lunch. 
And so I took Billy and I tied 

887
00:50:56,680 --> 00:50:58,440
him up in the garden because I 
thought I don't want him getting

888
00:50:58,440 --> 00:51:00,800
all excited when she arrives. 
And I don't know what how, what 

889
00:51:00,800 --> 00:51:02,480
her thoughts are on the dog and 
things like that. 

890
00:51:03,200 --> 00:51:04,840
And I said to her, oh don't 
worry. 

891
00:51:04,840 --> 00:51:07,200
You know, he had a little bark 
when she arrived because he 

892
00:51:07,200 --> 00:51:09,480
barks at cars when they pull up 
on the drives and things. 

893
00:51:10,320 --> 00:51:13,120
And she said, oh, that's OK, as 
long as he's not coming near me 

894
00:51:13,120 --> 00:51:14,320
or something. 
You know, she's. 

895
00:51:14,320 --> 00:51:16,800
So she did judge him based on 
what he looked like. 

896
00:51:17,240 --> 00:51:20,560
And then later on I had to bring
him in and I think it started 

897
00:51:20,560 --> 00:51:21,400
raining. 
I'm not sure. 

898
00:51:21,720 --> 00:51:24,400
I brought him in and you know, 
we just kept an eye on him. 

899
00:51:24,520 --> 00:51:27,040
I was just really conscious. 
You know, this lady's older 

900
00:51:27,280 --> 00:51:29,240
didn't want him to get too 
boisterous. 

901
00:51:29,240 --> 00:51:31,760
He he's always going to be 
excited, you know, his tails 

902
00:51:31,760 --> 00:51:34,560
going to do more damage than 
anything else from wagging. 

903
00:51:36,040 --> 00:51:40,840
And by when, by the end, when 
she left, she gave him a big 

904
00:51:40,840 --> 00:51:44,280
stroke when she left, said 
goodbye to him, you know, and I 

905
00:51:44,320 --> 00:51:47,640
thought I'd bet when she 
arrived, she wouldn't have 

906
00:51:48,040 --> 00:51:51,920
thought that she would be 
touching him, stroking him, you 

907
00:51:51,920 --> 00:51:55,200
know, and actually enjoying the 
affection that he had. 

908
00:51:56,280 --> 00:52:00,280
And I do think that if you can 
spend time around any breed of 

909
00:52:00,280 --> 00:52:05,120
dog, that's a good example, then
they are going to show you, you 

910
00:52:05,120 --> 00:52:08,600
know, they're going to show you 
and turn you potentially if you 

911
00:52:08,600 --> 00:52:10,440
if you were nervous or, or 
scared. 

912
00:52:11,320 --> 00:52:14,320
I think what you've done is 
really amazing and also kind of 

913
00:52:14,320 --> 00:52:17,480
all the issues that you've 
highlighted along along that 

914
00:52:17,480 --> 00:52:19,600
road. 
What happened in the end was 

915
00:52:19,600 --> 00:52:22,040
taking the government to court. 
Where? 

916
00:52:22,440 --> 00:52:23,800
Where did that go? 
I think. 

917
00:52:24,360 --> 00:52:26,720
Where are we? 
So we're, we're, it's 

918
00:52:26,720 --> 00:52:29,160
interesting because we've been 
to court so many times and 

919
00:52:29,160 --> 00:52:32,680
there's been so many hurdles. 
And so we had to go to court 

920
00:52:32,680 --> 00:52:36,240
just to get permission to go 
forward to the judicial review. 

921
00:52:36,600 --> 00:52:39,520
So we got permission originally.
So that was a good success 

922
00:52:39,520 --> 00:52:45,160
because not many actually make 
it to court properly, make it to

923
00:52:45,160 --> 00:52:47,400
that stage. 
So that judge felt that we had 

924
00:52:47,400 --> 00:52:50,560
an arguable case. 
Then we had the full judicial 

925
00:52:50,560 --> 00:52:55,920
review and the judge took it 
away and ruled with the 

926
00:52:55,920 --> 00:52:59,520
government and said that, you 
know, the, the, I don't know 

927
00:52:59,520 --> 00:53:03,280
what the correct wording, the 
correct legal wording is, but, 

928
00:53:03,720 --> 00:53:07,920
but we, we were unsuccessful in 
the judicial review And our 

929
00:53:07,920 --> 00:53:11,760
legal team then felt very 
strongly that we appeal because 

930
00:53:11,760 --> 00:53:15,120
we actually did win a couple of,
let's say, points. 

931
00:53:16,280 --> 00:53:20,840
Again, not a legal term, but we 
did win a couple of points in 

932
00:53:20,840 --> 00:53:24,440
the, in the judicial review. 
And so the legal team felt very 

933
00:53:24,440 --> 00:53:27,120
strongly that we should appeal 
and that perhaps another judge 

934
00:53:27,120 --> 00:53:29,480
would see things differently, 
which they did. 

935
00:53:29,480 --> 00:53:32,480
So we have then been granted 
permission to appeal. 

936
00:53:32,960 --> 00:53:37,360
So the stage that we're at now 
is that we are holding on to the

937
00:53:37,360 --> 00:53:39,080
funds. 
A lot of the funds that we 

938
00:53:39,080 --> 00:53:42,480
raised that are kind of have 
been capped by the court. 

939
00:53:42,480 --> 00:53:45,320
So we don't need to raise any 
more money, which is good. 

940
00:53:46,240 --> 00:53:49,640
We've been told, you know, that 
money you need to have put aside

941
00:53:49,720 --> 00:53:53,560
for court fees. 
We have been granted an appeal. 

942
00:53:53,560 --> 00:53:55,880
We're waiting. 
We believe it will be before the

943
00:53:55,880 --> 00:53:58,520
end of the year, but I don't 
have any specific dates. 

944
00:53:59,080 --> 00:54:03,280
And I think we're at a stage 
where a lot of people say to us,

945
00:54:03,280 --> 00:54:05,800
well, why don't you give up? 
Why don't you donate that money 

946
00:54:05,800 --> 00:54:07,480
to charity? 
Well, we can't because it's been

947
00:54:07,480 --> 00:54:10,160
held by the court. 
So we can't do anything with the

948
00:54:10,160 --> 00:54:13,000
money. 
The money's there in a pot that 

949
00:54:13,000 --> 00:54:16,320
no one can touch. 
And then a lot of people say, 

950
00:54:16,320 --> 00:54:18,120
well, why don't you give up 
because things aren't going to 

951
00:54:18,120 --> 00:54:20,120
change now. 
We're used to the ban now. 

952
00:54:20,640 --> 00:54:23,840
And I think what's really helped
is our legal team saying the 

953
00:54:23,840 --> 00:54:26,080
government should be held to 
account. 

954
00:54:26,360 --> 00:54:31,560
And so if a judge thinks that 
you have an arguable case, we 

955
00:54:31,560 --> 00:54:35,040
may not succeed or we may 
succeed and then the government 

956
00:54:35,200 --> 00:54:37,920
may go and do things all 
correctly and the ban will still

957
00:54:37,920 --> 00:54:40,520
go ahead. 
But it's still very important to

958
00:54:40,520 --> 00:54:42,800
challenge. 
And I think particularly what 

959
00:54:42,800 --> 00:54:46,440
we've all learned from this is 
when it comes to animal welfare,

960
00:54:47,480 --> 00:54:49,800
the government doesn't always 
have the best track record. 

961
00:54:50,120 --> 00:54:53,920
And so we do need to take a 
stand when it's when we can. 

962
00:54:55,600 --> 00:54:58,880
And so yeah, we continue or 
definitely our legal team 

963
00:54:58,880 --> 00:55:01,600
continue. 
We they are, they are always 

964
00:55:01,600 --> 00:55:05,160
working incredibly hard. 
Well, you continue to because 

965
00:55:05,160 --> 00:55:07,800
you showed up for a podcast and 
you're sharing your story. 

966
00:55:07,800 --> 00:55:11,000
And I think it's amazing that 
more people will will understand

967
00:55:11,000 --> 00:55:14,520
a bit more nuance with regards 
to what is actually going on. 

968
00:55:15,120 --> 00:55:17,920
And I'm curious, and I know that
you're part of the big group, 

969
00:55:18,040 --> 00:55:21,840
but what has been the personal 
cost to you through this 

970
00:55:22,040 --> 00:55:26,400
journey? 
Gosh, that's a very deep 

971
00:55:26,400 --> 00:55:30,280
question. 
Well, my my life and my 

972
00:55:30,280 --> 00:55:36,160
relationship were what, one sort
of, yeah, definitely had some 

973
00:55:36,160 --> 00:55:40,000
personal things that happened in
my life over the course of the 

974
00:55:40,000 --> 00:55:42,760
bang coming into place. 
And today that has definitely 

975
00:55:42,760 --> 00:55:46,880
changed my life. 
Although, you know, I'm in a 

976
00:55:46,880 --> 00:55:51,880
good place now, so that's fine. 
And definitely from a business 

977
00:55:51,880 --> 00:55:54,880
perspective as well. 
The amount of time that it took 

978
00:55:54,880 --> 00:55:58,040
up because when a journalist is 
calling you at 7:00 in the 

979
00:55:58,040 --> 00:56:01,520
morning asking you to do a radio
interview at midday or you know,

980
00:56:01,520 --> 00:56:03,920
they're calling you the night 
before to try and get you on for

981
00:56:03,920 --> 00:56:09,120
the breakfast show. 
It was a case of I can't say no.

982
00:56:09,200 --> 00:56:12,600
I have to say yes to this 
because first of all, if I can 

983
00:56:12,600 --> 00:56:16,200
convince somebody or if I can 
talk some sense, or I can be the

984
00:56:16,200 --> 00:56:18,960
counter argument to the people 
that are saying, you know, 

985
00:56:18,960 --> 00:56:22,160
euthanize all these dogs and 
then I need to do it. 

986
00:56:22,160 --> 00:56:27,440
So I definitely, yeah, it 
definitely cost me personally 

987
00:56:27,440 --> 00:56:32,040
and from a business perspective.
But I just think that things 

988
00:56:32,040 --> 00:56:34,760
come back around and you go 
through these experiences for a 

989
00:56:34,760 --> 00:56:37,320
reason. 
And I've learned so much through

990
00:56:37,320 --> 00:56:42,440
this experience, learned so much
about the law, can always say 

991
00:56:42,440 --> 00:56:46,000
that me and the rest of don't 
Buy Me licence may have taken 

992
00:56:46,000 --> 00:56:48,680
the government to court, which 
is quite cool. 

993
00:56:48,840 --> 00:56:51,160
I know if my grandma was still 
alive, she would love that. 

994
00:56:52,280 --> 00:56:55,680
And I've met some incredible 
people along, I mean, the people

995
00:56:55,680 --> 00:57:00,480
in the dog world. 
And, and I was never involved in

996
00:57:00,840 --> 00:57:03,200
in the dog world before. 
But I think when you're in you, 

997
00:57:03,280 --> 00:57:05,600
you can't escape. 
You're in SO. 

998
00:57:06,000 --> 00:57:07,960
I completely and that's. 
Actually a pleasure. 

999
00:57:09,080 --> 00:57:11,480
It really is like, I feel like 
people are just wired 

1000
00:57:11,480 --> 00:57:14,560
differently, not better or 
worse, but just there's a, 

1001
00:57:14,640 --> 00:57:17,800
there's a different kind of, I 
guess, underlying understanding 

1002
00:57:18,320 --> 00:57:21,680
also of the fact that we are 
responsible for these creatures 

1003
00:57:21,680 --> 00:57:23,880
who can't advocate for 
themselves. 

1004
00:57:23,880 --> 00:57:26,360
So I think it's absolutely 
incredible that people have 

1005
00:57:26,360 --> 00:57:29,440
taken that responsibility on 
people such as yourself and the 

1006
00:57:29,440 --> 00:57:33,520
people that, you know, work with
you to kind of change the way 

1007
00:57:33,520 --> 00:57:36,240
that people view these animals 
and then also kind of like the 

1008
00:57:36,240 --> 00:57:38,760
environments that they get to 
experience life in. 

1009
00:57:39,120 --> 00:57:45,320
And what would you say to people
who are considering potentially 

1010
00:57:45,400 --> 00:57:50,280
starting grassroots movements 
or, you know, see some sort of 

1011
00:57:50,280 --> 00:57:52,800
adjustment or change that needs 
to happen? 

1012
00:57:52,840 --> 00:57:54,680
Like what? 
What would you tell them to 

1013
00:57:54,840 --> 00:57:58,920
affect change? 
Yeah, it's such a great 

1014
00:57:58,920 --> 00:58:02,680
question. 
And I think so important. 

1015
00:58:03,400 --> 00:58:06,000
And this is I think where we we 
did thrive. 

1016
00:58:06,040 --> 00:58:09,680
And a lot of what I do in my day
job came into this because I 

1017
00:58:09,680 --> 00:58:12,880
literally go into companies and 
I tell them about how to help 

1018
00:58:12,880 --> 00:58:15,320
people to feel valued and how to
build a good culture. 

1019
00:58:15,320 --> 00:58:17,640
And I think if we didn't have a 
good culture within the ten of 

1020
00:58:17,640 --> 00:58:22,360
us that were at the start of 
this campaign, and it wouldn't 

1021
00:58:22,360 --> 00:58:26,280
have gone to where it went. 
It was really important to me 

1022
00:58:26,280 --> 00:58:31,080
that that the 10 people in the 
group, ultimately we were that 

1023
00:58:32,080 --> 00:58:34,240
us and our dogs were the most 
important. 

1024
00:58:34,440 --> 00:58:38,360
So if ever there was something 
going on and we were on a 

1025
00:58:38,360 --> 00:58:41,840
deadline to get something to the
media or whatever it might be, 

1026
00:58:42,120 --> 00:58:44,560
no, your dog is more important. 
If there's something happening 

1027
00:58:44,560 --> 00:58:46,840
with your dog, we all drop 
everything and we help you with 

1028
00:58:46,840 --> 00:58:49,640
that. 
So we had a couple of kind of 

1029
00:58:49,640 --> 00:58:53,960
foundational things as a group 
that helped us to feel like we 

1030
00:58:53,960 --> 00:58:56,600
were supporting each other and 
that we valued each other for 

1031
00:58:56,600 --> 00:59:01,080
our different skill sets. 
So that was very important. 

1032
00:59:01,280 --> 00:59:03,800
It was also really important to 
build trust with the public as 

1033
00:59:03,800 --> 00:59:05,680
well. 
And unfortunately, even though 

1034
00:59:06,040 --> 00:59:10,520
if I could have chosen, I 
wouldn't have been the face of 

1035
00:59:10,520 --> 00:59:13,280
it. 
Um, it was very important to 

1036
00:59:13,280 --> 00:59:16,560
have a face to the campaign. 
And I do acknowledge that. 

1037
00:59:16,560 --> 00:59:20,960
And I think what a lot of people
liked about me being in the 

1038
00:59:20,960 --> 00:59:25,160
media is that I wasn't the 
stereotype, Let's say that the 

1039
00:59:25,160 --> 00:59:28,280
media was saying owned these 
dogs and a lot of people were 

1040
00:59:28,280 --> 00:59:30,640
saying, you look like me. 
You talk like me you. 

1041
00:59:31,000 --> 00:59:34,480
And and that's, that helped 
ultimately. 

1042
00:59:36,440 --> 00:59:38,440
So I think I think that's 
important. 

1043
00:59:38,440 --> 00:59:42,720
And I also think leveraging any 
connections that you have that 

1044
00:59:42,720 --> 00:59:45,920
can support you. 
So we have the amazing Sophie 

1045
00:59:45,920 --> 00:59:49,400
Taylor from Taylor and Floof who
does kind of very cool dog 

1046
00:59:49,480 --> 00:59:53,080
accessories and things, who 
funny enough, I used to walk 

1047
00:59:53,080 --> 00:59:57,360
Billy with immediately messaged 
me and said, how can I help? 

1048
00:59:57,360 --> 00:59:59,920
And I said, please, can you 
design A logo for us? 

1049
01:00:00,480 --> 01:00:02,800
This is our name. 
We've thought of it, you know. 

1050
01:00:04,440 --> 01:00:08,160
Within within hours, she had the
logo back to us, you know, free 

1051
01:00:08,160 --> 01:00:10,440
of charge. 
I had another friend design the 

1052
01:00:10,440 --> 01:00:14,640
whole website for us. 
Leverage everything you can 

1053
01:00:14,640 --> 01:00:17,280
because when you are, you can't 
do it all yourself. 

1054
01:00:19,480 --> 01:00:22,280
So yeah, I think they're, they 
are some of the real key things.

1055
01:00:22,520 --> 01:00:25,800
And then I think being really 
clear about your message for us,

1056
01:00:26,000 --> 01:00:28,320
US, don't ban me was the obvious
one. 

1057
01:00:28,320 --> 01:00:30,680
We had a lot of Excel bully 
owners that were following us 

1058
01:00:30,680 --> 01:00:32,920
for that purpose. 
And the legal challenge, but 

1059
01:00:32,920 --> 01:00:35,640
really conveying what the 
alternative was, was how to 

1060
01:00:35,640 --> 01:00:37,640
bring other dog owners on board 
as well. 

1061
01:00:37,920 --> 01:00:40,880
Because our pillars are not, you
know, overly detailed, but 

1062
01:00:40,880 --> 01:00:42,320
they're things that everyone can
agree with. 

1063
01:00:42,480 --> 01:00:44,720
Do we want responsible dog 
ownership in the UK? 

1064
01:00:44,760 --> 01:00:47,120
Yes. 
Is regulating breeding a good 

1065
01:00:47,120 --> 01:00:48,400
idea? 
Yes. 

1066
01:00:49,600 --> 01:00:52,720
So having those real simple 
points that everybody could get 

1067
01:00:52,720 --> 01:00:57,000
behind was really important. 
But if I'm always happy to speak

1068
01:00:57,000 --> 01:00:59,040
to people, if they're, if 
they're campaigning and they 

1069
01:00:59,040 --> 01:01:02,840
want to have a chat about some 
of the kind of key learnings and

1070
01:01:02,840 --> 01:01:07,520
key tips, always happy to share.
So our main social media 

1071
01:01:07,520 --> 01:01:10,120
following is across Instagram 
and, and Facebook. 

1072
01:01:10,760 --> 01:01:13,120
And that's, that's kind of where
we built that following and 

1073
01:01:13,120 --> 01:01:17,920
decided to focus on as well. 
In hindsight, I think Twitter 

1074
01:01:17,920 --> 01:01:20,160
would have been a very good 
place or X would have been a 

1075
01:01:20,160 --> 01:01:23,120
very good place to be because 
the media are very much on that 

1076
01:01:23,240 --> 01:01:25,440
platform. 
Oh yes, that's correct. 

1077
01:01:25,520 --> 01:01:26,880
Yeah. 
Maybe a tip? 

1078
01:01:27,000 --> 01:01:28,880
For anyone in grassroots. 
Campaigning. 

1079
01:01:29,640 --> 01:01:31,560
Very good tip. 
Thank you so much for that. 

1080
01:01:31,840 --> 01:01:34,040
Before I let you go, I have one 
more question. 

1081
01:01:35,600 --> 01:01:39,680
What do you think Billy would 
say about all of this if he 

1082
01:01:39,720 --> 01:01:42,240
could share his thoughts and 
opinion? 

1083
01:01:42,640 --> 01:01:45,040
And secondly, what do you think 
we can learn from dogs? 

1084
01:01:47,400 --> 01:01:51,840
What would Billy say? 
Well, I hope that he would be 

1085
01:01:51,840 --> 01:01:54,440
quite proud. 
I love the fact that dogs, you 

1086
01:01:54,440 --> 01:01:57,760
know, all our dogs are so 
clueless and we sometimes say, 

1087
01:01:58,120 --> 01:02:01,760
you know, they have got 
absolutely no idea what we are 

1088
01:02:01,760 --> 01:02:04,520
going through trying to fight 
for them and trying to give them

1089
01:02:04,520 --> 01:02:08,360
better quality of life and, you 
know, fight for their welfare. 

1090
01:02:09,240 --> 01:02:10,800
I do hope that he would be 
proud. 

1091
01:02:10,800 --> 01:02:15,360
He's he's yeah, we've definitely
got similar personalities, I 

1092
01:02:15,360 --> 01:02:18,840
think, in the way that we are. 
And but he makes me laugh every 

1093
01:02:18,840 --> 01:02:20,640
day. 
So that's been, that's been the 

1094
01:02:20,640 --> 01:02:23,120
sort of thing that's carried me 
through everything that we've 

1095
01:02:23,120 --> 01:02:26,160
done. 
What can we learn from dogs? 

1096
01:02:26,160 --> 01:02:30,040
I tell you what, I will leave 
you with a quote actually from a

1097
01:02:30,040 --> 01:02:32,600
man called Doctor Robert 
Hartman, whose work is my 

1098
01:02:32,600 --> 01:02:36,800
foundation in my own work. 
And my favourite quote of his, 

1099
01:02:36,800 --> 01:02:39,840
He's got so many and lots of 
them are very educational and 

1100
01:02:39,840 --> 01:02:44,800
some of them are quite funny, is
that he says your intrinsic 

1101
01:02:44,960 --> 01:02:49,440
being, your humble self is what 
makes dogs lick you. 

1102
01:02:50,480 --> 01:02:54,680
And I think that the meaning 
behind that is that if if you're

1103
01:02:54,680 --> 01:02:58,880
an authentic person and you are 
good within, you know, you have 

1104
01:02:58,880 --> 01:03:02,000
that intrinsic quality, dogs 
will sense that and dogs will 

1105
01:03:02,440 --> 01:03:05,280
lick you or maybe just come over
for a little stroke. 

1106
01:03:05,280 --> 01:03:08,000
But they can. 
They can sense. 

1107
01:03:08,040 --> 01:03:11,640
Purely on parts, I guess. 
Yeah, That's really wonderful. 

1108
01:03:11,640 --> 01:03:13,000
Thank you. 
I'm going to look him up. 

1109
01:03:13,040 --> 01:03:15,520
Thank you so much for taking the
time out of your day. 

1110
01:03:15,520 --> 01:03:18,280
I really appreciate you being 
here sharing your message. 

1111
01:03:18,640 --> 01:03:21,560
This was a really wonderful 
conversation and I learned loads

1112
01:03:21,560 --> 01:03:22,640
from you. 
Thank you. 

1113
01:03:23,160 --> 01:03:25,240
Thank you so much for having me,
Nadine. 

1114
01:03:25,320 --> 01:03:27,800
It's been really nice just to 
have a relaxed conversation 

1115
01:03:27,800 --> 01:03:29,920
about this and take a look back.
