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Hello and welcome to Opening the
Gates to more listings for 

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Estate agents with me, Simon 
Gates. 

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And I'm delighted to be joined 
today by Mr. Sean Newman. 

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Sean, thank you very much for 
joining me. 

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Yeah, thanks for having me on 
your show. 

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I'm looking forward to having a 
chat with you. 

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You're very welcome. 
It's like appearance 2.5 slash 

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3. 
You had the very first 

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appearance, which was in the 
early days of estate agency. 

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And I still look back very 
fondly on that conversation 

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because it was full of so much 
gold. 

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And you talk with so much 
passion about the state agency. 

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And then you very kindly helped 
me get Tom Panos on last year 

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when obviously I say in success 
and it was happening and, and 

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you kindly organise that. 
So I said, well, come on the 

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podcast. 
But we were kind of just in the 

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background in awe of Tom just 
dropping all this absolute gold.

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So here we are for your third 
appearance moment against more 

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listings and we're going to be 
talking all about the Third 

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Estate Agent's Success Summit, 
Becoming an Attraction Agent, 

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which is on Thursday the 18th of
June at the National Conference 

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Centre in Solihull. 
So become an attraction agent. 

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It's a big topic, Sean, but 
what's the first thing that 

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comes to mind when I when I say 
the title of the summit? 

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Well, you know, I think the 
world is changing in estate 

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agency, and this has been coming
for a while and agents got to 

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change what they do. 
You know, in the past, you know,

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you want to be the best estate 
agent. 

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And it's sad to say that in the 
future, I don't think being the 

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best agent means you're going to
win the business. 

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Unfortunately, it's actually not
the best agent. 

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It's going to be the best known 
agent. 

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And I think whatever business 
you're in, being the best isn't 

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good enough anymore. 
You've also got to be the best 

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known. 
And I'll give you an example. 

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Tyson Fury, arguably one of the 
best boxers in the world, but 

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being the best boxer isn't good 
enough anymore. 

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He's on Instagram, he's on 
Netflix, he's written a book. 

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He is the best known and be by 
being the best known, he 

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commands an audience and 
attention, which also increases 

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the the value of his fights and 
the promoters and the and the 

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purse, whoever wins. 
And talking of boxing, Jake 

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Paul, I mean, he's not even a 
boxer, but he's the best known, 

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you know, on YouTube. 
And, and then obviously he's 

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used that attention and it was 
all about attention these days 

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to then give, give him the sort 
of opening to do other, other 

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things, including obviously his 
drinks and boxing and, and 

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various other. 
But it's all about the attention

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he's got to start with. 
And it's the same with so many 

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industries now. 
And you look at the successful 

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people, they tend to have a very
successful strategy on social 

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media as well. 
So we're we're all in the media 

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business these days, right, 
Whatever industry we're in. 

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And you have a product or 
service behind that media 

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business. 
That is the thing that that 

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generates revenue. 
You mentioned Jake Paul, then 

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there's like you, Mr. Beast or 
you've got KSI, you've got Logan

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Paul of Jake's brother, who's 
gone into wrestling off the back

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of being a, a media tycoon. 
And when you say about Tyson 

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Fury, I've never actually 
thought of it in the way you 

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just said about about Tyson 
Fury. 

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The example I normally give is 
even with movie stars, if 

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Leonardo DiCaprio or Dwayne 
Johnson or Tom Hanks, just some 

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of the actors that first come to
mind. 

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And Margot Robbie is an actress.
Do they sit in their mansions in

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LA when a new film comes out and
wait for the money to come in? 

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No, they do red carpets all 
around the world. 

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They go on the Graham Norton 
Show, the Jonathan Ross Show, 

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whatever, promote, promote, 
promote. 

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And I recently, it's very 
random. 

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I recently went to an Akon and 
Neo concert at the O2 which is 

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unbelievable. 
It took me back to my like mid 

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late teens and being in 
nightclubs. 

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But Acron Neo did so much 
promotional work when they're 

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over in the UK like they were 
everywhere. 

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Like it's insane. 
And when the people agree or 

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disagree with him and not to get
political on this podcast, 

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Donald Trump did. 
Was it Jake Paul or Logan Paul's

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podcast or other? 
He he was doing podcasts when 

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when he got elected for a second
term, he realised if I go and 

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spend time on these podcasts 
with these people who have huge 

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followings, I could potentially 
win loads more votes there, 

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which sounds insane that 
somebody's getting elected to be

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one of the most powerful people 
in the world. 

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He's going on podcasts. 
And and to become president, it 

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was because he was on TV before 
he was, you know, if he hadn't 

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been on TV before. 
And and some of these actors, 

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that's the being the actor is 
almost the attention and and 

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being known they're making more 
money from selling products. 

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So Rock Johnson's probably made 
more money from selling tequila.

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Another other business deals. 
Yeah, it's a familiar thing with

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with actors now they're making 
more money outside of the 

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industry. 
I think on your point now, I'm 

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pretty sure it's Jason Derülo 
who has the attention on him 

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from his music, but he invests 
loads of his money in monthly 

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subscription car washes in the 
US and I think he's making more 

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money from car washes. 
And it's usually the, it's the 

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unsexy business, right? 
You and many of your colleagues 

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across the fining country 
network, you must have shown 

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loads of millionaires and 
billionaires around houses. 

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And you're like, what do you do 
for work? 

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And it's always some, like, 
niche unsexy business where 

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you're like, oh, right, That 
made you a billionaire. 

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Did it? 
Yeah. 

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So yeah, coming back to the 
attraction, Adrian, you know, 

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it's, it's not good enough to be
the best agent anymore. 

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You've got to be the best known.
And I think with estate agents 

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to try and get business, they've
been guilty of, you know, 

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constantly having to do 
prospecting. 

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They're doing leaflet drops, 
they're doing cold calling, 

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they're going to follow up. 
And the attraction agent format 

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is where enquiries are coming to
you. 

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So instead of having to go out 
and chase and get, and you know,

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the, the, the enquiries are 
coming to you because people are

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seeing you, they get to know, 
like and trust you and they're 

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coming to you. 
And we've examples of this where

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the agent will get the call in 
the past, it's, you know, the 

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call is well, how, how much do 
you charge for selling the 

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house? 
Or can you come out and do 

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evaluation? 
You know, I've got two or three 

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other estate agents coming out. 
Now our agents are getting calls

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saying, can you come out and put
my house on the market? 

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They're not asking about the 
fee. 

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They're not having other estate 
agents. 

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They've already done the 
research. 

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I mean, in the old ways, you 
know, to decide which estate 

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agent you want to use. 
You have two or three, you get 

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to meet them and decide which 
one you like and which one's 

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going to do your best job. 
But now they're already 

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following you on social media or
whatever platforms and they've 

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already thought, wow, they've 
got some nice houses on the 

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market or they've sold another 
house. 

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Now they're talking about the 
area, selling the area. 

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They give me information about 
what's happening in the property

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market. 
But it doesn't even have to be 

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about property. 
They they could be talking about

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events going on in that town. 
Because if you live in a town, 

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you want to know, you know, 
stuff that's coming, you know, 

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on about a recent event or the 
schools or good places to walk 

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your dog, a good golf course, a 
good coffee shop, Like you're 

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going to be interested in that 
if you live in that town. 

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I mean, you know, or you're 
moving to that town and that's 

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going to get your attention and 
then you're going to follow that

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person. 
And it's also a great, what I 

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call a stay in touch policy. 
A lot of estate agents might 

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sell a house. 
I mean, I know a lot of them 

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don't do this, but you know, you
want to follow up with a, with a

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client or maybe let's talk about
evaluation you've done. 

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You want to follow that up and 
you can't see following up. 

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But if they're following you on 
Instagram, for example, they're 

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seeing you every day and they 
go, oh, yeah. 

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And then it's almost like 
they've built that rapport with 

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you without you having to be 
there. 

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And it is all about 
relationships and relationship 

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building. 
And when they get to know you 

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and follow you and you know, 
there's, there's probably 

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examples of, of people that have
instructed an agent because they

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just know them. 
They, oh, it's arena. 

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They go, oh, I know, search and 
search or oh, he's at, he's, 

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he's one of the parents at the 
school. 

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And I got chained to him. 
And we get, oh, no, oh, you're, 

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you're an estate agent. 
Oh, great, I'm going to use you 

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to sell my house. 
But now to physically meet as 

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many people as there are in your
town, it'd be almost impossible.

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But through social media you can
literally speak to hundreds and 

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if not thousands of people and 
suddenly you become the best 

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known. 
And I've seen this happen where 

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in a town where we've got an 
agent and they are brilliant. 

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You know, they, they've got 
great reputation, they get loads

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of recommendations and you know,
they get and they get the house 

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on at the right price. 
They charge a professional fee. 

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They'll follow a process, 
they'll do an open house, 

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they'll get multiple bids. 
They're really skilled at 

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negotiation. 
They get the price or sorry, the

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offer's up. 
They get great offer on table 

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for the seller and then they see
that transaction all the way 

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through. 
They work extremely hard to get 

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great results. 
They are brilliant. 

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But one thing they don't like, 
they are old school by the way, 

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they are not keen on standing in
front of the camera. 

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They don't like it. 
And then a new agent came into 

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their town who's got no 
experience in the state agency. 

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It's not particularly good, 
doesn't really know the area, 

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doesn't really know the state. 
It doesn't like, it's pretty 

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bad, like really bad. 
But they love social media and 

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they are all over it. 
And then our agent, the agent 

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I'm talking about, they've seen 
properties go on the market with

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this other person going, why are
they using them? 

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Why are they going to them? 
They're rubbish, you know, and I

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know the, the, the old school 
estate, they're brilliant, but 

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they're losing market share to 
some new guy. 

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And my, my word of warning to 
estate agents that are doing a 

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great job and they're the best 
agent in their town and 

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everything is going well is that
things are changing. 

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And if you look at other 
industries where there's a 

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dominant company in a market and
you could talk about mobile 

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phones where everyone had a 
Nokia phone, like there's no way

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when back in the day, you know, 
anyone would think another phone

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company could dominate, you 
know, or overtake Nokia, you 

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know, Blockbusters. 
I don't Debenhams. 

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Debenhams were a great brand in 
my opinion. 

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They had a great reputation, 
great products, great service, 

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great position in in the market 
or in their stores. 

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Like there's no way anything's 
going to go wrong with them and 

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that they went bankrupt because 
they didn't move with the times 

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top sharp and and and all of 
those have been overtaken by 

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Pretty Little things. 
Even even gym shark overtaking, 

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you know, Nike's market and Nike
were brilliant, got a great 

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brand, but it's sort of almost 
like gym shark was successful 

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because they sent all their 
teacher tops and sportswear to 

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influences people who are doing 
online training or you know, 

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personal personal training and 
who were obviously on Instagram 

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got lots of followers and people
see these these personal 

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trainers with gym shark clothes 
on and suddenly it became the 

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best known brand, not 
necessarily the best brand. 

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00:11:44,640 --> 00:11:47,080
I mean, I don't know, you know, 
I mean, Nike might have a great 

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T-shirt and Gym Shark might not 
be as good, who knows? 

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But people are not going, oh, 
which one's the best, Which 

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one's the cheapest? 
They're going. 

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Everyone's wearing Gym Shark. 
I need to get some Gym Shark 

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stuff. 
So this is my sort of warning to

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estate agents out there that if 
you just carry on the way, you 

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are relying on leads coming in 
from portals and bearing in mind

224
00:12:10,720 --> 00:12:13,920
when when a lead comes in from a
portal, it's probably going to 

225
00:12:13,920 --> 00:12:18,400
all your competition as well. 
Get agent again, it's another 

226
00:12:18,400 --> 00:12:21,960
lead source, but people are 
choosing might go to you or 

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00:12:21,960 --> 00:12:24,240
they're comparing you to all the
other estate agents and who's 

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00:12:24,240 --> 00:12:26,160
the cheapest or what's the 
market share, whatever. 

229
00:12:27,360 --> 00:12:30,960
Then you've got, I don't know, 
maybe instant online valuation 

230
00:12:30,960 --> 00:12:33,400
leads. 
You know that you're waiting for

231
00:12:33,400 --> 00:12:35,800
which the quality might not be 
as good and you're having to 

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00:12:35,800 --> 00:12:40,920
chase them and follow them up. 
What you want to be is an agent 

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00:12:41,080 --> 00:12:44,640
that people are coming to. 
They're coming to you because 

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00:12:44,640 --> 00:12:47,800
they they've seen what you do. 
They know about you and they're 

235
00:12:47,800 --> 00:12:51,640
going, OK, this is the best 
known agent and they want 

236
00:12:51,760 --> 00:12:53,600
they're just calling you to sell
their house. 

237
00:12:54,160 --> 00:12:56,720
But yeah, that's it's changing. 
And what we're going to do on 

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00:12:56,720 --> 00:13:03,240
the 18th of June is tell or 
teach or show agents the 

239
00:13:03,240 --> 00:13:06,680
formula, the format, the 
strategies, the process, the 

240
00:13:06,680 --> 00:13:09,240
systems, everything they need to
be doing. 

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00:13:09,600 --> 00:13:13,960
So that over the coming, I think
years, you know, it could be, 

242
00:13:13,960 --> 00:13:16,240
you know, it's this is a long 
term project. 

243
00:13:16,240 --> 00:13:18,520
You don't certainly become an 
influencer in your market 

244
00:13:18,520 --> 00:13:21,680
overnight. 
But over the coming year, 2 

245
00:13:21,680 --> 00:13:27,520
years, three years, if you don't
start making the changes now, in

246
00:13:27,760 --> 00:13:29,960
two to three years someone else 
will be coming into your market,

247
00:13:29,960 --> 00:13:32,760
doing these things and taking 
over some of your business. 

248
00:13:33,440 --> 00:13:36,040
Agreed. 
So there is so much I could say 

249
00:13:36,040 --> 00:13:38,640
bats that, but I'm going to try 
and distill it down to three 

250
00:13:38,640 --> 00:13:41,120
points. 
When you said initially about 

251
00:13:41,120 --> 00:13:45,360
building rapport, the classic 
estate agent back in the day, in

252
00:13:45,360 --> 00:13:48,560
the early day of my career is 
you're walking through the door 

253
00:13:48,560 --> 00:13:50,280
and you mean like where can I 
build rapport? 

254
00:13:50,280 --> 00:13:52,600
Is there a set of golf clubs? 
Is there a Liverpool shirt 

255
00:13:52,600 --> 00:13:54,080
somewhere? 
I support Liverpool. 

256
00:13:54,080 --> 00:13:55,400
Did you watch a game at the 
weekend? 

257
00:13:55,400 --> 00:13:58,920
Whereas what you're saying is in
the world we now live in is that

258
00:13:58,920 --> 00:14:01,920
actually you've got home owners 
building rapport with you, the 

259
00:14:01,920 --> 00:14:03,240
agent. 
Yeah. 

260
00:14:04,120 --> 00:14:07,480
To this is AI guess AB to B 
rather than B to C. 

261
00:14:07,480 --> 00:14:10,520
But when I had Terry Robinson on
the podcast a year ago, 

262
00:14:10,520 --> 00:14:16,480
whatever, it's like, what do I 
know Terry online like when he 

263
00:14:16,480 --> 00:14:20,920
got that Porsche playing very 
good at snooker, playing the 

264
00:14:20,920 --> 00:14:23,240
piano, that sort of stuff. 
So before we hit record, I'm 

265
00:14:23,240 --> 00:14:25,720
like, oh, Terry, I remember that
video you did in lockdown where 

266
00:14:25,720 --> 00:14:28,520
you had that dressing gown on 
you on the piano and like, so 

267
00:14:29,080 --> 00:14:33,120
like it. 
That kind of knowing him is a 

268
00:14:33,120 --> 00:14:35,600
key thing, I think in how 
rapport has switched if you do 

269
00:14:35,600 --> 00:14:38,720
it well. 
The other thing in terms of that

270
00:14:38,720 --> 00:14:41,720
agent you're talking about who 
came into a town, how many 

271
00:14:41,720 --> 00:14:45,040
agents up and down the country 
just like that where projects my

272
00:14:45,040 --> 00:14:48,680
language. 
But a shit agent with amazing 

273
00:14:48,680 --> 00:14:51,840
marketing will be an amazing 
agent with shit marketing. 

274
00:14:52,560 --> 00:14:55,240
Yeah, everyday. 
You've only got to look at 

275
00:14:55,760 --> 00:14:59,320
McDonald's. 
Probably the worst burger in the

276
00:14:59,320 --> 00:15:00,360
world. 
Yeah. 

277
00:15:01,400 --> 00:15:05,200
Great marketing, great 
photography, great video, great,

278
00:15:05,760 --> 00:15:10,120
you know, their marketing has 
made that burger the most 

279
00:15:10,240 --> 00:15:12,520
popular, best selling burger in 
the world. 

280
00:15:12,520 --> 00:15:15,600
So it doesn't have to be the 
best burger, it could be the 

281
00:15:15,600 --> 00:15:17,960
worst and with the right 
marketing, so, and that's what 

282
00:15:17,960 --> 00:15:20,360
can happen. 
People could be choosing estate 

283
00:15:20,360 --> 00:15:22,560
agents because of their 
marketing. 

284
00:15:22,560 --> 00:15:27,080
So you've got to be a good agent
and have good marketing, bad 

285
00:15:27,080 --> 00:15:30,680
agent with good marketing. 
We'll get away for it for a 

286
00:15:30,680 --> 00:15:34,080
while and can obviously improve 
because they're doing volume. 

287
00:15:34,080 --> 00:15:36,800
But, you know, we do need to 
change the way we're doing 

288
00:15:36,800 --> 00:15:40,000
business if we want to continue 
to have the success that we've 

289
00:15:40,000 --> 00:15:43,960
currently got. 
And the Third Point that 

290
00:15:44,520 --> 00:15:49,400
selfishly from my perspective, 
when I left estate agency and 

291
00:15:49,400 --> 00:15:55,520
went into the dark side of prop 
tech, I did not like cold 

292
00:15:55,520 --> 00:15:57,640
calling estate agents. 
It was not fun. 

293
00:15:57,840 --> 00:16:00,880
And I read Key Persons of 
Influence by Daniel Priestley 

294
00:16:01,120 --> 00:16:04,200
and went, hang on a minute, if I
build up a personal brand and 

295
00:16:04,200 --> 00:16:06,240
become a key person of 
influence, maybe I can attract 

296
00:16:06,240 --> 00:16:08,640
people to me. 
And when I sat down with Sam 

297
00:16:08,640 --> 00:16:11,560
Hunter in the early days of home
search before even realizing the

298
00:16:11,560 --> 00:16:14,000
amount of cold calling you need 
to do and he's like, what do you

299
00:16:14,000 --> 00:16:15,200
want to do? 
And I was like, I want to be on 

300
00:16:15,200 --> 00:16:18,400
a stage in five years time 
speaking at conferences. 

301
00:16:18,760 --> 00:16:21,440
This is my, you know, I've been 
fortunate enough to speak on on 

302
00:16:21,440 --> 00:16:24,240
many stages and this is my third
time speaking to the estate 

303
00:16:24,280 --> 00:16:26,960
agent successor there. 
And I think in part that is 

304
00:16:26,960 --> 00:16:30,200
because of becoming an 
attraction speaker in that 

305
00:16:30,200 --> 00:16:32,400
personal brand. 
Is that a fair point for me to 

306
00:16:32,400 --> 00:16:34,280
say, Sean? 
You've actually nailed it. 

307
00:16:34,280 --> 00:16:38,200
That's exactly what you've done,
and you made a good point about 

308
00:16:38,680 --> 00:16:41,840
Terry earlier. 
Because being an attraction 

309
00:16:41,840 --> 00:16:45,800
agent isn't just about posting 
properties is posting, you know,

310
00:16:45,800 --> 00:16:48,920
content that's not only, you 
know, useful and educational and

311
00:16:48,960 --> 00:16:53,280
entertaining, but also personal 
because people want to connect 

312
00:16:53,280 --> 00:16:55,520
with you. 
Imagine you meet someone 

313
00:16:56,240 --> 00:16:58,920
somewhere, a social event could 
be a networking could be in a 

314
00:16:58,920 --> 00:17:02,040
pub, whatever coffee, you know, 
you build a rapport with someone

315
00:17:02,040 --> 00:17:03,760
because they've got things in 
common. 

316
00:17:04,200 --> 00:17:06,359
And you know, obviously if 
you're not with someone 

317
00:17:06,359 --> 00:17:09,240
physically, you're obviously on 
a line online and and you're 

318
00:17:09,240 --> 00:17:11,560
doing a, a video. 
It's important you get across 

319
00:17:11,560 --> 00:17:15,800
the type of person you are. 
So you might have a dog and be 

320
00:17:15,800 --> 00:17:18,240
walking your dog and then 
someone else is going to be 

321
00:17:18,240 --> 00:17:21,079
thinking, oh, Sean's got a dog. 
Yeah, we've got a dog. 

322
00:17:21,079 --> 00:17:24,880
If he's got a dog, you could be 
taking your kids to school or 

323
00:17:25,280 --> 00:17:28,920
certain school and they go, oh, 
Sean's, Sean's got kids as well.

324
00:17:28,920 --> 00:17:31,320
Or he goes to the same, his kids
go to the same school or they, 

325
00:17:31,520 --> 00:17:34,160
they play for the same football 
club. 

326
00:17:34,840 --> 00:17:38,800
Oh, Sean playing golf, Sean. 
And suddenly the type of climb 

327
00:17:38,800 --> 00:17:42,400
that you're looking for will 
come to you because it'll be 

328
00:17:42,400 --> 00:17:45,280
someone who's married with a 
couple of kids, lives in the 

329
00:17:45,280 --> 00:17:49,640
same area, plays golf, you know,
got a dog, you know, because 

330
00:17:49,640 --> 00:17:52,080
people want to work with people 
that are similar to them and got

331
00:17:52,080 --> 00:17:57,520
the same values. 
It could be, you know, if I, if 

332
00:17:57,960 --> 00:18:02,040
I was a woman, that's an odd 
thing to say, agent and I was a 

333
00:18:02,040 --> 00:18:05,760
woman. 
But I'll explain where I'm going

334
00:18:05,760 --> 00:18:07,520
with that. 
I don't know, just confuse 

335
00:18:07,520 --> 00:18:10,000
myself. 
But that's on a Friday. 

336
00:18:10,000 --> 00:18:12,360
Night, but that's a that's a 
clip for social media, sure. 

337
00:18:13,680 --> 00:18:17,000
If I was a woman, this is going 
to get cut out and just posted 

338
00:18:17,000 --> 00:18:19,280
isn't it? 
With no context. 

339
00:18:19,520 --> 00:18:24,360
The point I'm going to is if I 
was selling my house and I was a

340
00:18:24,360 --> 00:18:29,920
woman and I was getting divorced
and I hate men, I'm probably 

341
00:18:29,920 --> 00:18:32,920
going to find another woman 
who's an estate agent. 

342
00:18:33,480 --> 00:18:35,960
If she happens to have been 
divorced as well, even better. 

343
00:18:35,960 --> 00:18:39,280
Because we can talk about men 
and how terrible they all are. 

344
00:18:39,280 --> 00:18:43,160
But but people want to work with
someone who who has got things 

345
00:18:43,160 --> 00:18:45,520
in common with them. 
So if I've got kids, you know, 

346
00:18:45,520 --> 00:18:48,040
the you know, I want to deal 
with an agent, maybe that's got 

347
00:18:48,040 --> 00:18:52,320
kids or a similar age group and 
it could be ethnicity, it could 

348
00:18:52,320 --> 00:18:55,280
be religion, it could be areas, 
could be type of properties they

349
00:18:55,280 --> 00:18:57,280
deal with. 
I certainly know with finding 

350
00:18:57,280 --> 00:19:00,920
country that a lot of sellers 
will say the reason we come to 

351
00:19:00,920 --> 00:19:04,280
find a country is because we 
want to deal with an agent that 

352
00:19:04,280 --> 00:19:06,720
sells properties similar to 
ours. 

353
00:19:07,040 --> 00:19:09,640
So, you know, it's the type of 
agent, sorry, the type of 

354
00:19:10,440 --> 00:19:12,960
property that you work with. 
Now, some agents might want to 

355
00:19:12,960 --> 00:19:16,360
focus and have a niche in, you 
know, properties for first time 

356
00:19:16,360 --> 00:19:19,600
buyers or apartments. 
And it could be bungalows for 

357
00:19:19,600 --> 00:19:21,400
elderly. 
It could be downsizers. 

358
00:19:21,400 --> 00:19:24,920
If you know, if I was an older 
estate agent, I might want to 

359
00:19:24,920 --> 00:19:28,680
work with downsizers. 
People are looking to retire and

360
00:19:28,680 --> 00:19:31,280
buy, you know, buy something, 
you know, smaller, but it could 

361
00:19:31,280 --> 00:19:33,640
be families. 
So it's important as an agent 

362
00:19:33,640 --> 00:19:38,160
you, you know who your target 
audience is and you create 

363
00:19:38,160 --> 00:19:41,360
content that's going to be of 
interest to them. 

364
00:19:41,840 --> 00:19:45,960
So if I was selling £1,000,000 
properties, my audience would be

365
00:19:45,960 --> 00:19:49,560
people who own £1,000,000 house.
What would they be interested 

366
00:19:49,560 --> 00:19:52,360
in? 
Well, they would be interested 

367
00:19:52,360 --> 00:19:56,880
in probably golf, maybe clay 
pigeon shooting, maybe private 

368
00:19:56,880 --> 00:19:59,920
schools, maybe luxury 
restaurants or luxury hotels or,

369
00:20:00,200 --> 00:20:03,800
you know, things that are higher
end value wise, whether that's 

370
00:20:03,800 --> 00:20:06,960
cars, you know, whether it could
be a Range Rover dealership, you

371
00:20:06,960 --> 00:20:09,640
know, sort of, you know, to car.
But it's going to be completely 

372
00:20:09,640 --> 00:20:11,920
different than if you were 
selling properties for first 

373
00:20:11,920 --> 00:20:16,160
time buyers or selling houses on
accounts for the state, for 

374
00:20:16,160 --> 00:20:19,280
example, the people that live in
different houses. 

375
00:20:19,720 --> 00:20:21,720
Or would have different 
interests, you know, they, they 

376
00:20:21,720 --> 00:20:24,880
could support a certain football
team or they could have more 

377
00:20:24,880 --> 00:20:28,920
interest in football generally. 
Whereas someone in a, you know, 

378
00:20:29,080 --> 00:20:32,040
a multi £1,000,000 house might 
be more interested in golf or 

379
00:20:32,040 --> 00:20:35,240
rugby, for example. 
So, so you've got to know who 

380
00:20:35,240 --> 00:20:37,880
your audience is, be clear on 
who your audience is, then be 

381
00:20:37,880 --> 00:20:42,320
clear on what their interests 
are and provide content that's 

382
00:20:42,320 --> 00:20:46,000
going to be of interest to them.
So they think, ah, this is an 

383
00:20:46,000 --> 00:20:48,400
interest to me because he's 
talking about where to walk with

384
00:20:48,400 --> 00:20:50,400
a dog. 
I've got a dog, I live in that 

385
00:20:50,400 --> 00:20:53,000
town. 
He's talking about schools, I've

386
00:20:53,000 --> 00:20:55,360
got kids, I'm moving to that 
town, I live in that town. 

387
00:20:55,600 --> 00:20:59,280
So great places to take your 
kids, you know, at the weekend. 

388
00:21:00,200 --> 00:21:03,960
So you know that obviously I'm 
just giving some ideas here, but

389
00:21:03,960 --> 00:21:07,960
we're going to go right into the
detail about what is an 

390
00:21:07,960 --> 00:21:11,760
attraction agent, What is the 
formula, What is the format and 

391
00:21:12,160 --> 00:21:15,280
the type of content that you can
create. 

392
00:21:15,760 --> 00:21:18,080
And the important thing to add 
about this event, and it is 

393
00:21:18,080 --> 00:21:20,160
going to be an amazing event. 
I mean, people will be blown 

394
00:21:20,160 --> 00:21:21,680
away. 
I mean, this is the best 

395
00:21:21,920 --> 00:21:25,440
investment an estate agent can 
make in themselves in their 

396
00:21:25,440 --> 00:21:28,120
business. 
And this applies to all the CNC 

397
00:21:28,120 --> 00:21:32,040
businesses, you know, big, 
small, you know, you know, if 

398
00:21:32,040 --> 00:21:33,960
you're the owner, you need to be
there. 

399
00:21:33,960 --> 00:21:36,120
If you're the branch manager, 
you need to be there. 

400
00:21:36,840 --> 00:21:41,320
Because the these sessions, 
I've, I've asked all the 

401
00:21:41,320 --> 00:21:43,680
speakers to keep the sessions 
short. 

402
00:21:44,360 --> 00:21:49,880
I don't want 90 minutes of 
padded out waffle to get to 2 

403
00:21:49,880 --> 00:21:53,080
bits of 2 golden Nuggets and a 
long PowerPoint presentations. 

404
00:21:53,080 --> 00:21:57,640
I said right, we want Ted Talk 
style short like I'm squeezing 

405
00:21:57,640 --> 00:21:59,680
you and the other speakers into 
30 minutes. 

406
00:21:59,880 --> 00:22:02,560
So they've got to just get rid 
of all this other stuff and give

407
00:22:02,560 --> 00:22:06,680
the really good stuff the stuff 
that agents can take away and 

408
00:22:06,680 --> 00:22:09,120
implement literally the next 
day. 

409
00:22:10,680 --> 00:22:13,240
And there's no, I don't want to 
waste any time. 

410
00:22:13,240 --> 00:22:16,000
We've got some great speakers. 
I want to hear from speakers. 

411
00:22:16,400 --> 00:22:21,240
I don't want a long drawn out 
award ceremony and dinners, you 

412
00:22:21,240 --> 00:22:24,520
know, the four course meals. 
I mean there will be food that's

413
00:22:24,520 --> 00:22:27,520
all included and coffee breaks, 
all of that. 

414
00:22:27,680 --> 00:22:31,080
But I want to get as much time 
in front of these, these 

415
00:22:31,080 --> 00:22:32,960
speakers giving their best 
content. 

416
00:22:32,960 --> 00:22:38,040
We're not going to have any 
sales pitches because sometimes 

417
00:22:38,040 --> 00:22:41,880
you go to these events and 
people have paid exhibitors or 

418
00:22:41,880 --> 00:22:44,840
sponsors have paid and they just
to get on the stage and sell 

419
00:22:44,840 --> 00:22:47,160
their products. 
And it's not really what you 

420
00:22:47,160 --> 00:22:49,680
want that, you know, you might 
be interested, but you don't 

421
00:22:49,680 --> 00:22:53,800
want to be listening to sales 
pitches and we didn't want any. 

422
00:22:54,600 --> 00:22:59,200
I don't know, you know, people 
that are just trying to because 

423
00:22:59,200 --> 00:23:00,960
they're exhibitors. 
We we, you know, we haven't got 

424
00:23:00,960 --> 00:23:03,320
any exhibitors as such. 
You know, it's sometimes they're

425
00:23:03,320 --> 00:23:07,120
like a sales fest, you know, of 
want to sell your stuff. 

426
00:23:07,880 --> 00:23:10,960
It's all good content. 
Do you want me to run through 

427
00:23:10,960 --> 00:23:12,720
some of the speakers and what 
they're going to talk about? 

428
00:23:13,360 --> 00:23:15,400
Yeah, I was just going to say 
just quickly on what you're 

429
00:23:15,640 --> 00:23:20,960
saying on the the home page for 
the event you've got it's you. 

430
00:23:21,080 --> 00:23:26,680
You've just now the the day that
it says not your typical 

431
00:23:26,680 --> 00:23:29,240
industry event, no hidden sale 
pictures, no death by 

432
00:23:29,240 --> 00:23:31,960
PowerPoint, no drawn out 
dinners, no award ceremony. 

433
00:23:32,240 --> 00:23:35,360
And it's as if you've got a, a 
piece of paper and you've drawn 

434
00:23:35,360 --> 00:23:38,680
a line down the middle and gone,
what does a, what does a normal 

435
00:23:38,720 --> 00:23:40,840
event look like? 
And what do we dislike about 

436
00:23:40,840 --> 00:23:42,800
them? 
And it's kind of those 4 bits. 

437
00:23:42,800 --> 00:23:45,800
It's like, well, let's do the 
opposite, a bit like being an 

438
00:23:45,800 --> 00:23:48,280
attraction agent. 
OK, what do most agents do? 

439
00:23:48,280 --> 00:23:51,120
They charge cheap fees, they 
overvalue, they tie into long 

440
00:23:51,120 --> 00:23:52,440
contracts. 
They don't have very good 

441
00:23:52,440 --> 00:23:54,480
marketing. 
OK, if I'm going to go set up an

442
00:23:54,480 --> 00:23:57,560
attraction agent business 
tomorrow, no contracts, I'm 

443
00:23:57,560 --> 00:24:02,120
going to charge higher fees so I
can do better marketing and I'm 

444
00:24:02,120 --> 00:24:04,480
going to actually price 
correctly, not overvalue, 

445
00:24:04,480 --> 00:24:05,560
etcetera. 
So yeah, I love that. 

446
00:24:05,560 --> 00:24:10,000
And in terms of speakers, I mean
I've already name dropped one of

447
00:24:10,000 --> 00:24:11,840
them who is obviously the 
headline speaker. 

448
00:24:11,840 --> 00:24:15,040
So before we get into you, let's
start there with Tom because 

449
00:24:15,320 --> 00:24:19,560
last year I was like, you know 
that classic line never meet 

450
00:24:19,560 --> 00:24:21,760
your heroes. 
It's really like cringey saying 

451
00:24:21,760 --> 00:24:22,800
that. 
But I've listened to Tom on 

452
00:24:22,800 --> 00:24:28,440
$1,000,000 agent for for, I 
don't know, a dozen years. 

453
00:24:28,440 --> 00:24:31,440
I was like, I've read, listened,
watched all the content. 

454
00:24:31,440 --> 00:24:33,520
Like, surely it's not going to 
be anything else. 

455
00:24:33,520 --> 00:24:37,360
I can hear from this guy. 
But in the world we now live in 

456
00:24:37,520 --> 00:24:42,520
of digital, you cannot be being 
in the room with someone. 

457
00:24:42,640 --> 00:24:46,520
His energy, right? 
And so he had people crying, 

458
00:24:47,080 --> 00:24:50,080
laughing. 
He had people wanting to run out

459
00:24:50,080 --> 00:24:52,600
of that room and start going in 
certain houses straight away. 

460
00:24:52,600 --> 00:24:55,880
He was absolutely brilliant, one
of if not the best speakers I've

461
00:24:55,880 --> 00:24:58,760
ever seen. 
So Tom is worth the the ticket 

462
00:24:58,760 --> 00:25:02,200
price alone, but is there 
anything else you'd add on Tom 

463
00:25:02,200 --> 00:25:03,320
and then leading on to the 
other? 

464
00:25:03,320 --> 00:25:07,280
People who are talking, I mean, 
I'm a big, big fan of Tom, I 

465
00:25:07,280 --> 00:25:10,520
would say probably one of the 
best estate and C trainers in 

466
00:25:10,520 --> 00:25:13,840
the world. 
And, and I have seen all of 

467
00:25:13,840 --> 00:25:15,440
them. 
You know, I've been to 

468
00:25:15,800 --> 00:25:18,760
Australia, I've been to America,
been to the National Association

469
00:25:18,760 --> 00:25:22,720
of Realtors conference for 
probably 10 or at times seen all

470
00:25:22,720 --> 00:25:26,640
of the speakers there and, and 
in the UK obviously. 

471
00:25:26,640 --> 00:25:29,200
And yeah, Tom's completely 
different. 

472
00:25:29,200 --> 00:25:31,560
I mean, he's got his finger on 
the pulse, which is, which is a 

473
00:25:31,560 --> 00:25:34,800
big difference that he's, he 
actually doing the, the job as 

474
00:25:34,800 --> 00:25:37,160
well. 
He knows what's happening with 

475
00:25:37,160 --> 00:25:38,720
the market, he know what's 
happening with the agent. 

476
00:25:38,720 --> 00:25:41,600
He's trained and coached from 
the best agents in Australia and

477
00:25:42,080 --> 00:25:45,040
in other countries. 
And, and it's not just about 

478
00:25:45,040 --> 00:25:48,920
state agency, like this is life 
changing stuff. 

479
00:25:48,920 --> 00:25:54,120
He has some amazing messages for
us all about life in general, 

480
00:25:54,120 --> 00:25:57,800
you know, and, and it's, it's, 
it's emotional and like, you 

481
00:25:57,800 --> 00:26:00,920
know, everyone, you know, was 
having tears at some of the 

482
00:26:00,920 --> 00:26:03,440
stories he was telling. 
And also it was a good 

483
00:26:03,440 --> 00:26:06,960
opportunity to reflect in your 
own life and look at where 

484
00:26:06,960 --> 00:26:08,200
you're going and what you're 
doing. 

485
00:26:08,440 --> 00:26:12,280
So I think this is going to be a
game changer in business, but 

486
00:26:12,280 --> 00:26:15,360
also for people's lives if they 
want to improve their life in 

487
00:26:15,360 --> 00:26:17,120
other ways. 
So you know, this is going to 

488
00:26:17,120 --> 00:26:20,760
have an impact in their 
relationships with with, you 

489
00:26:20,760 --> 00:26:23,720
know, their husbands, wives, 
kids, parents, you know, one of 

490
00:26:23,720 --> 00:26:26,320
those things, it's going to have
impact on their health. 

491
00:26:26,640 --> 00:26:30,440
It's going to have impact on 
wealth, investing, finance, 

492
00:26:30,440 --> 00:26:33,360
those sort of things. 
He's giving so much and he 

493
00:26:33,360 --> 00:26:37,320
literally gives, gives, you 
know, everything on that stage, 

494
00:26:37,320 --> 00:26:39,920
you know, emotionally and, and 
just the knowledge as well. 

495
00:26:39,920 --> 00:26:45,160
So yeah, he's, he's brilliant. 
And no one is going to go to 

496
00:26:45,160 --> 00:26:47,400
that event and go, you know, and
regret it. 

497
00:26:47,400 --> 00:26:50,360
Everyone is going to be, you 
know, they're going to be in the

498
00:26:50,360 --> 00:26:51,880
future. 
They're going to be looking back

499
00:26:51,880 --> 00:26:54,040
and going. 
I'm so glad I went to that event

500
00:26:54,040 --> 00:26:56,720
because that's just changed me 
as a person and a business. 

501
00:26:56,800 --> 00:27:01,720
And, and so, yeah, 100% see him.
And just you mentioned earlier 

502
00:27:01,720 --> 00:27:03,080
about the different the, the 
event. 

503
00:27:03,480 --> 00:27:06,440
I have been to every single 
event, say agency event in the 

504
00:27:06,440 --> 00:27:08,760
UK and lots of into the 
countries as well. 

505
00:27:09,120 --> 00:27:12,400
And I know like there is nothing
worse than, you know, you're 

506
00:27:12,400 --> 00:27:15,160
there for the morning and 
there's sales pitches and then 

507
00:27:15,160 --> 00:27:17,680
there's an awards in the 
afternoon or then you've got 

508
00:27:17,680 --> 00:27:21,160
loads of exhibitors and sponsors
trying to sell your stuff and 

509
00:27:21,640 --> 00:27:24,200
like, it's hard to get, you 
know, I will always get stuff 

510
00:27:24,200 --> 00:27:26,040
out of it, even if I'm speaking 
to other people who are 

511
00:27:26,040 --> 00:27:31,080
attending the event. 
But I just thought I'd given up 

512
00:27:31,080 --> 00:27:33,680
on going to some of these events
now because I'm just so I 

513
00:27:33,680 --> 00:27:35,600
thought I want to have a really 
good event. 

514
00:27:35,600 --> 00:27:38,320
I want to do it myself, you 
know, and I'm going to have a 

515
00:27:38,320 --> 00:27:40,360
really good event because I only
want one thing. 

516
00:27:40,760 --> 00:27:43,320
I want to help estate agents be 
more successful. 

517
00:27:43,960 --> 00:27:47,560
Estate agents have had a, a bad 
reputation and, and sometimes 

518
00:27:47,560 --> 00:27:50,760
deservedly. 
And the perception from the, 

519
00:27:50,880 --> 00:27:54,640
from the, you know, the, the 
public isn't great. 

520
00:27:55,000 --> 00:27:58,880
And I want to raise the 
standards in a state agency and 

521
00:27:58,880 --> 00:28:02,720
get away from the typical estate
agent that's taken a photograph 

522
00:28:02,720 --> 00:28:05,800
of house and sticking on right 
move and hoping it sells. 

523
00:28:05,800 --> 00:28:07,520
And if it doesn't sell, they're 
bringing up the owner saying, 

524
00:28:07,520 --> 00:28:09,320
oh, the markets, yeah, it's 
terrible. 

525
00:28:09,320 --> 00:28:12,480
It's the war, it's the 
political, it's the, I don't 

526
00:28:12,480 --> 00:28:16,040
know, the inflation, whatever 
excuse the weather, the bank 

527
00:28:16,040 --> 00:28:18,640
holiday. 
I mean, it's so you know, like 

528
00:28:18,920 --> 00:28:20,840
staying just got this list of 
right, what is it? 

529
00:28:20,880 --> 00:28:25,360
Oh yeah, all the holidays, the 
weather like, Oh yeah. 

530
00:28:25,360 --> 00:28:30,600
So the market, it's not the 
market, it's the estate agent. 

531
00:28:30,600 --> 00:28:33,960
Because you know, at the end of 
the day, if the I could sell any

532
00:28:33,960 --> 00:28:39,200
house, if the price is right and
the marketing is right, any 

533
00:28:39,200 --> 00:28:40,600
house will sell. 
There is always a market. 

534
00:28:40,600 --> 00:28:42,480
There's always people who want 
to buy, there's always people 

535
00:28:42,480 --> 00:28:44,680
who want to sell. 
There's people that are moving 

536
00:28:44,680 --> 00:28:47,360
with jobs, the kids are getting 
bigger, they need something 

537
00:28:47,360 --> 00:28:48,600
bigger. 
The kids have left home, they 

538
00:28:48,600 --> 00:28:50,680
need something smaller. 
They're having a baby, getting 

539
00:28:50,680 --> 00:28:54,560
married, getting divorced, 
someone's died, job promotion, 

540
00:28:54,600 --> 00:28:56,440
having to move with the job or 
getting paid more. 

541
00:28:56,440 --> 00:28:58,480
So they want like people are 
moving. 

542
00:28:58,480 --> 00:29:04,080
People want to move, you know, 
they, they just, but sometimes 

543
00:29:04,080 --> 00:29:06,760
they just need to get the, the 
marketing right and the pricing 

544
00:29:06,760 --> 00:29:08,800
right. 
And too many estate agents, like

545
00:29:08,800 --> 00:29:11,880
you said, will go, Oh yeah, your
house is worth say it's the 

546
00:29:11,880 --> 00:29:13,640
market value is 500. 
They think, oh, well, I'll get 

547
00:29:13,640 --> 00:29:15,080
you 600. 
Great. 

548
00:29:15,080 --> 00:29:16,520
Oh, we've got another listing. 
Great. 

549
00:29:16,760 --> 00:29:19,960
Stick it on right move. 
Oh yeah, the market, you need to

550
00:29:19,960 --> 00:29:21,160
drop the price, drop the price 
drop. 

551
00:29:21,560 --> 00:29:23,840
And some estate agents don't 
really care. 

552
00:29:24,560 --> 00:29:27,000
They say they care, but 
sometimes they just care about 

553
00:29:27,200 --> 00:29:30,320
getting that house sold. 
Not is it the best price? 

554
00:29:30,360 --> 00:29:32,600
Is not is it the best buyer? 
Yeah, it's another one. 

555
00:29:33,080 --> 00:29:36,000
I'll get on to the next one. 
And we are so much better than 

556
00:29:36,000 --> 00:29:36,920
that. 
Or could be. 

557
00:29:37,440 --> 00:29:40,640
And I take inspiration from 
Australia and America and other 

558
00:29:40,640 --> 00:29:44,200
countries where agents get paid 
a lot more money, higher fees 

559
00:29:44,520 --> 00:29:47,440
and justify those higher fees 
because they work harder. 

560
00:29:47,440 --> 00:29:50,640
They're, you know, first of all,
they've got licenses or exams or

561
00:29:50,640 --> 00:29:53,320
qualifications. 
They invest a lot of, you know, 

562
00:29:53,760 --> 00:29:57,680
their time in money in marketing
and continuous professional 

563
00:29:57,680 --> 00:30:00,840
development tends to be a little
bit apathy when it comes to sort

564
00:30:00,840 --> 00:30:03,400
of training in the UK. 
It isn't like something that 

565
00:30:03,400 --> 00:30:05,800
everyone goes to other 
countries. 

566
00:30:06,320 --> 00:30:08,560
They're like there's an event, a
training event, they're there. 

567
00:30:08,840 --> 00:30:11,440
But maybe it's maybe the quality
of the events hasn't been good 

568
00:30:11,440 --> 00:30:12,200
enough. 
I don't know. 

569
00:30:13,120 --> 00:30:15,320
But well, maybe people think 
they're doing a great job 

570
00:30:15,320 --> 00:30:16,880
because they're just doing what 
everyone else does. 

571
00:30:17,240 --> 00:30:22,120
But there's a whole new level 
that when you know, you can go, 

572
00:30:22,120 --> 00:30:26,800
Oh my God, we can do so much 
more and we can charge 2 1/2% 

573
00:30:26,880 --> 00:30:29,960
and justify that fee. 
I mean, I always charge 2 1/2 

574
00:30:29,960 --> 00:30:32,400
percent. 
I've never had anyone say to me 

575
00:30:32,920 --> 00:30:35,080
that was too much. 
You know, they've always said at

576
00:30:35,080 --> 00:30:38,680
the end of the transaction that 
was great value for money worth 

577
00:30:38,680 --> 00:30:41,480
spending the extra. 
And, and we've got agents 

578
00:30:41,480 --> 00:30:43,760
charging half a percent. 
You know, I've been up against 

579
00:30:43,760 --> 00:30:45,920
agents charging half a percent. 
So I'm not charging double. 

580
00:30:45,920 --> 00:30:51,600
I'm charging five times more. 
But often it isn't about what 

581
00:30:51,600 --> 00:30:53,200
the fee is, it's what you can 
deliver. 

582
00:30:53,200 --> 00:30:56,200
And if that can have, you know, 
means that the property is 

583
00:30:56,360 --> 00:30:58,520
exposed to wider audience and 
you're going to get a better 

584
00:30:58,520 --> 00:31:00,960
price for them and it's going to
be a lot smoother. 

585
00:31:00,960 --> 00:31:03,440
And ultimately that they trust 
you. 

586
00:31:03,440 --> 00:31:06,080
And that trust obviously takes a
while to, to build up. 

587
00:31:06,400 --> 00:31:10,240
But you know, the, the situation
with, you know, sometimes you'd 

588
00:31:10,320 --> 00:31:11,640
like, I don't know what phone 
you got. 

589
00:31:11,640 --> 00:31:13,080
What phone have you got? 
IPhone. 

590
00:31:13,840 --> 00:31:18,400
IPhone OK, like you could go 
into a phone store tomorrow and 

591
00:31:18,400 --> 00:31:21,920
say, I want a new phone and you 
know that you want to get an 

592
00:31:21,920 --> 00:31:24,480
iPhone, but they'll be saying, 
look, they've got an Android 

593
00:31:24,480 --> 00:31:26,240
here. 
It's a lot cheaper than the 

594
00:31:26,240 --> 00:31:28,160
iPhone And you'll go, no, no, I 
just want an iPhone. 

595
00:31:28,440 --> 00:31:31,400
OK, but this is cheaper and it's
got a better memory. 

596
00:31:31,480 --> 00:31:32,640
And you go, no, I just want an 
iPhone. 

597
00:31:33,040 --> 00:31:36,440
Well, this has got better camera
on the on the Android as well. 

598
00:31:36,800 --> 00:31:41,800
And you're going no, like you've
already bought into the iPhone. 

599
00:31:42,360 --> 00:31:44,240
It doesn't matter that it's more
expensive. 

600
00:31:44,680 --> 00:31:47,440
You just want the iPhone because
you trust it and you used it. 

601
00:31:47,440 --> 00:31:50,160
And that's the point where you, 
you get to with and the state 

602
00:31:50,160 --> 00:31:52,680
agent, you just go, I don't care
if you're cheaper. 

603
00:31:52,960 --> 00:31:54,720
I don't care if you're going to 
do this. 

604
00:31:54,760 --> 00:31:57,560
Like, I just want to deal with 
Sean because I trust him and I 

605
00:31:57,560 --> 00:31:59,320
known him and he sold my last 
house. 

606
00:32:00,960 --> 00:32:03,280
So anyway, you, you were talking
to me about the, the other 

607
00:32:03,280 --> 00:32:05,880
speakers. 
Hopefully everyone knows 

608
00:32:06,440 --> 00:32:09,240
Christopher Watkin. 
He's always great. 

609
00:32:09,240 --> 00:32:11,680
He's always got great content. 
And, and he's been talking about

610
00:32:11,680 --> 00:32:15,840
this for years about the 
importance of creating content 

611
00:32:16,000 --> 00:32:17,840
and becoming that agent of 
choice. 

612
00:32:18,800 --> 00:32:22,360
And you, you become the agent of
choice before somebody wants an 

613
00:32:22,360 --> 00:32:26,000
estate agent. 
Like I'm a big believer in door 

614
00:32:26,000 --> 00:32:28,360
knocking and knocking on doors 
of houses that are currently on 

615
00:32:28,360 --> 00:32:32,080
the market. 
But it's almost that's after the

616
00:32:32,080 --> 00:32:34,000
effect. 
I know some agents have suffered

617
00:32:34,000 --> 00:32:37,200
from the fact that they've seen 
houses go on the market in their

618
00:32:37,200 --> 00:32:40,480
area with their competitors or 
their estate agent and think, 

619
00:32:40,920 --> 00:32:42,800
hang on, we didn't even get 
called out to that. 

620
00:32:43,320 --> 00:32:46,360
So it's bad enough that you go 
out and you lose the listing, 

621
00:32:46,360 --> 00:32:50,400
But if you haven't even been 
called out, So you know, you 

622
00:32:50,400 --> 00:32:52,640
got, if you've, if you've ever 
seen houses going on the market 

623
00:32:52,640 --> 00:32:54,960
with other estate agents and you
haven't been called out, then 

624
00:32:54,960 --> 00:32:58,880
that's being known being known 
as the top two or three in your 

625
00:32:58,880 --> 00:33:01,560
market. 
So Chris Watkins talked about 

626
00:33:01,560 --> 00:33:03,600
this for ages and he's going to 
give a great talk on that. 

627
00:33:03,960 --> 00:33:07,400
We've also got Sally Lawson. 
So if anyone's doing lettings 

628
00:33:07,760 --> 00:33:10,280
and they want to attract more 
landlords and this is a great 

629
00:33:10,280 --> 00:33:14,080
opportunity to get landlords now
with the renters right Act and 

630
00:33:14,400 --> 00:33:16,840
that's, that's a, you know, a 
great business to be in. 

631
00:33:17,080 --> 00:33:20,400
So attracting more landlords. 
Toby Martin is going to be 

632
00:33:20,400 --> 00:33:24,960
talking about video and how you 
can use video and some, you 

633
00:33:24,960 --> 00:33:28,000
know, I've seen him speak 
numerous times and he's got some

634
00:33:28,000 --> 00:33:29,480
great content. 
Obviously you. 

635
00:33:30,080 --> 00:33:31,960
Why don't you tell us what 
you're going to talk about? 

636
00:33:34,520 --> 00:33:37,800
What am I going to talk about? 
So the title of mine is 10 Ways 

637
00:33:37,800 --> 00:33:40,720
to Attract Sellers to Your 
Agency in 2026 and to give a 

638
00:33:40,720 --> 00:33:46,960
kind of sneak preview to it. 
There are loads of potential 

639
00:33:46,960 --> 00:33:51,880
sellers hidden in plain sight. 
And actually, if you just hang 

640
00:33:51,880 --> 00:33:54,280
around, you kind of touched on 
it a minute ago, if you hang 

641
00:33:54,280 --> 00:33:58,480
around in the areas before they 
need you, you're then going to 

642
00:33:58,480 --> 00:34:00,440
be the obvious choice for them 
to call. 

643
00:34:00,720 --> 00:34:05,360
So I'm going to be sharing 10 
free, if not very, very cost 

644
00:34:05,360 --> 00:34:08,679
effective ways that you can go 
and implement it straight away 

645
00:34:09,360 --> 00:34:12,120
this very same day on how to 
attract more sellers to you. 

646
00:34:12,120 --> 00:34:13,159
So that's what I'm going to be 
doing. 

647
00:34:13,600 --> 00:34:16,320
Well, one of the other speakers 
is Raj Katecha. 

648
00:34:16,719 --> 00:34:19,280
Now I've met this guy. 
He's incredible. 

649
00:34:20,080 --> 00:34:22,199
He's got some great stuff to 
share with us. 

650
00:34:22,440 --> 00:34:24,920
He has worked with some of the 
best in the world. 

651
00:34:24,920 --> 00:34:29,080
I'm talking Tony Robbins, 
Stephen Bartlett. 

652
00:34:30,120 --> 00:34:31,520
Who else has he spoken to? 
Harry. 

653
00:34:31,679 --> 00:34:33,639
Vay, what's that? 
Harry Vaynerchuk Yeah, of 

654
00:34:33,639 --> 00:34:35,800
course. 
Obviously Tom's Tom Panos has 

655
00:34:35,800 --> 00:34:37,480
spoken to Gary Vaynerchuk as 
well. 

656
00:34:37,480 --> 00:34:41,080
Gary Vaynerchuk Yeah, and loads 
of other sort of top influencers

657
00:34:41,080 --> 00:34:45,320
in the world. 
And then we've also got Marcus 

658
00:34:45,320 --> 00:34:47,080
Savage. 
So Marcus Savage was at the 

659
00:34:47,080 --> 00:34:50,440
Fining Country Conference. 
He's one of our agent success 

660
00:34:50,440 --> 00:34:54,000
coaches and he was voted the 
number one speaker at the Fining

661
00:34:54,000 --> 00:34:55,719
Country Conference. 
And there was a lot of speakers 

662
00:34:55,719 --> 00:34:59,600
there, good speakers. 
And he's going to share what the

663
00:34:59,600 --> 00:35:03,240
top 1% agents do. 
So he's coaching, you know, over

664
00:35:03,240 --> 00:35:06,960
100 different agents and he's 
seeing which ones are doing well

665
00:35:06,960 --> 00:35:09,040
and what they're doing. 
And he's just going to give away

666
00:35:09,120 --> 00:35:14,160
those secrets. 
And then my son Tyler Newman, 

667
00:35:14,320 --> 00:35:17,200
he's going to give AI steal a 
few ideas from him. 

668
00:35:18,480 --> 00:35:22,880
He's, he's launched his business
in Dubai now and he's got this 

669
00:35:22,880 --> 00:35:28,240
framework for agents and how 
they can attract sellers and 

670
00:35:28,240 --> 00:35:33,680
buyers to them using this, this 
formula of being an attraction 

671
00:35:33,680 --> 00:35:35,760
agent. 
So he's got actually a, he's 

672
00:35:35,760 --> 00:35:39,760
just going to share what that is
and, and, and how it's working 

673
00:35:39,760 --> 00:35:43,200
and, and how to dominate the 
market in the, in getting a 

674
00:35:43,400 --> 00:35:45,280
getting attention. 
I guess it's the attention 

675
00:35:45,280 --> 00:35:48,480
market, but he's, he's got lots 
to share on that. 

676
00:35:48,480 --> 00:35:52,560
So that's it in a nutshell. 
Each one of those speakers will 

677
00:35:52,560 --> 00:35:56,040
give a lot of good Nuggets, 
sharing their knowledge and 

678
00:35:56,040 --> 00:35:58,280
experience. 
And yeah, there's going to be so

679
00:35:58,280 --> 00:36:00,440
much to take away and implement 
into a business. 

680
00:36:00,440 --> 00:36:04,560
I'm I'm really excited. 
Well, I'm, I'm very excited to 

681
00:36:04,560 --> 00:36:07,720
be speaking at it. 
You know that I'm a big learner 

682
00:36:07,720 --> 00:36:09,880
myself. 
So if I wasn't on the stage 

683
00:36:09,880 --> 00:36:12,360
speaking, I'd be front row 
taking notes. 

684
00:36:12,800 --> 00:36:15,520
And when I'm not on the stage, I
certainly will be be taking 

685
00:36:15,520 --> 00:36:19,040
notes. 
I had a notepad full of golden 

686
00:36:19,520 --> 00:36:22,600
bits last year from Tom and, 
and, and everyone else who 

687
00:36:22,600 --> 00:36:24,640
spoke. 
So yeah, it's it's going to be 

688
00:36:25,040 --> 00:36:26,840
unbelievable. 
I know I've already touched on 

689
00:36:26,840 --> 00:36:29,400
it, but if you're an agent 
listening to this, you're 

690
00:36:29,400 --> 00:36:31,600
already halfway there because 
you're open minded, you're 

691
00:36:31,600 --> 00:36:35,800
forward thinking, you're in that
group that do want to get even 

692
00:36:35,800 --> 00:36:38,240
better. 
You're a high performer, but you

693
00:36:38,240 --> 00:36:41,080
still might be one of those 
agents who goes. 

694
00:36:41,440 --> 00:36:43,520
I couldn't think of anything 
worse than attending one of 

695
00:36:43,520 --> 00:36:46,040
these events. 
Like Sean has spoken about what 

696
00:36:46,040 --> 00:36:49,640
a typical event looks like. 
I can promise you from having 

697
00:36:49,640 --> 00:36:53,680
spoken that to previously, yeah,
it is not what you think. 

698
00:36:53,680 --> 00:36:57,960
It literally is a brilliant room
full of high performers all 

699
00:36:57,960 --> 00:36:59,320
wanting to learn from each 
other. 

700
00:36:59,320 --> 00:37:01,320
And I think you touched on it as
well, Sean, but it's not just 

701
00:37:01,320 --> 00:37:04,240
about the speakers on the stage 
because you're in the room and 

702
00:37:04,240 --> 00:37:06,880
in an environment of other 
people just like you wanting to 

703
00:37:06,880 --> 00:37:10,560
learn in the coffee breaks when 
you're chatting, you're learning

704
00:37:10,560 --> 00:37:14,160
lots of stuff there as well. 
So it's definitely the right 

705
00:37:14,160 --> 00:37:16,400
room to be in. 
And I just want to go back a few

706
00:37:16,400 --> 00:37:19,760
steps on something we're saying 
about being like that attraction

707
00:37:20,280 --> 00:37:25,600
agent, knowing what your client 
or who your client is like being

708
00:37:25,600 --> 00:37:29,040
that bungalow specialist. 
Typically, the agents I work 

709
00:37:29,040 --> 00:37:33,920
tend to be guys in their early 
30s to early 40s who play a bit 

710
00:37:33,920 --> 00:37:36,560
of golf and like football. 
That kind of is if you drew a 

711
00:37:36,560 --> 00:37:39,640
picture of that's kind of how, 
how we meet each other, how we 

712
00:37:39,640 --> 00:37:42,920
get on and, and we talk agency. 
And when we, when you sort of 

713
00:37:42,920 --> 00:37:46,240
talk about that, I couldn't help
but think of Tyler in following 

714
00:37:46,280 --> 00:37:49,640
his journey on Instagram of what
he's building out in Dubai and 

715
00:37:49,640 --> 00:37:53,360
going I'm I'm pretty confident. 
I get a picture of the type of 

716
00:37:53,360 --> 00:37:56,200
agent who's probably attracted 
to want to work with Tyler. 

717
00:37:56,440 --> 00:38:00,720
That's not someone who is going 
out boozing 7 nights a week. 

718
00:38:00,720 --> 00:38:04,120
That's someone who's in the gym 
first thing, they're doing 

719
00:38:04,120 --> 00:38:07,600
marathons, they're on the bike, 
they're in the gym, they're 

720
00:38:07,600 --> 00:38:10,120
learning themselves. 
Like that's the type of agent 

721
00:38:10,120 --> 00:38:11,440
he's going to be attracting 
himself. 

722
00:38:11,440 --> 00:38:14,440
So there's going to be actual 
proof there on the stage when 

723
00:38:14,440 --> 00:38:17,520
Tyler's speaking as well. 
That's very true. 

724
00:38:17,600 --> 00:38:20,840
He's he's very specific about 
the agents that are going to be 

725
00:38:20,840 --> 00:38:24,880
part of his team. 
And it's almost like he's 

726
00:38:24,880 --> 00:38:27,640
turning people away if they, if 
the culture doesn't fit or they,

727
00:38:27,720 --> 00:38:30,400
you know, he doesn't want to 
bring in, you know, bad apple, 

728
00:38:30,400 --> 00:38:33,440
so to speak. 
Yeah, I've been in, I've been in

729
00:38:33,440 --> 00:38:34,960
their office. 
They've actually got, they 

730
00:38:34,960 --> 00:38:37,320
should be ready next week. 
They're actually building a gym 

731
00:38:37,360 --> 00:38:43,760
in their, we have a cold plunge,
you know, sauna gym because they

732
00:38:43,760 --> 00:38:47,000
want, you know, not just high 
performers in business, but high

733
00:38:47,000 --> 00:38:48,960
performers in other areas of 
their life. 

734
00:38:49,280 --> 00:38:52,800
And all these other areas are 
actually well connected that if 

735
00:38:52,800 --> 00:38:55,560
you're fit and healthy and 
you've got mine, the mindset to 

736
00:38:55,560 --> 00:38:58,080
battle through to do a half 
marathon or a marathon. 

737
00:38:58,440 --> 00:39:01,960
And I think a lot of his team 
have signed up to the Abu Dhabi 

738
00:39:01,960 --> 00:39:04,880
Marathon in December. 
You know, some of them never run

739
00:39:04,880 --> 00:39:07,560
a marathon before, you know, or 
never run, you know, anything 

740
00:39:07,560 --> 00:39:09,080
before. 
But there's a running, there's a

741
00:39:09,080 --> 00:39:11,480
running club on a, on a Sunday 
morning. 

742
00:39:12,320 --> 00:39:16,920
And it's motivation for them to 
get their health in, in, in the 

743
00:39:16,960 --> 00:39:20,200
best, you know, way possible. 
Because if you've got the 

744
00:39:20,200 --> 00:39:23,240
fitness and the health, you're 
going to show up with energy at 

745
00:39:23,240 --> 00:39:26,200
work, you know, and with your 
colleagues and with your family,

746
00:39:26,200 --> 00:39:28,160
you don't, you don't want to 
have time off and go, oh, I'm 

747
00:39:28,160 --> 00:39:30,920
absolutely knackered now and I 
can't, you need to be there for 

748
00:39:30,920 --> 00:39:33,000
your kids and go, right, let's 
go down to the beach or do 

749
00:39:33,000 --> 00:39:35,760
whatever they want to do. 
And so having the energy and, 

750
00:39:36,640 --> 00:39:38,800
you know, having the health, you
don't want to be in a, having a 

751
00:39:38,800 --> 00:39:41,640
hangover on a, you know, 
Saturday morning or Sunday 

752
00:39:41,640 --> 00:39:43,040
morning and being in bed all 
morning. 

753
00:39:43,480 --> 00:39:46,720
Like they're up at, they're up 
early going for a run. 

754
00:39:46,880 --> 00:39:49,480
And then because they're going 
early for a run, like 6:00 in 

755
00:39:49,480 --> 00:39:51,760
the morning, they've got the 
rest of the day to spend with 

756
00:39:51,760 --> 00:39:56,800
the family or even do more work.
So, and it's not just the health

757
00:39:56,800 --> 00:39:59,920
side, it's it's other areas of 
their life. 

758
00:39:59,920 --> 00:40:01,720
You know, they're, they're 
talking about, they're about 

759
00:40:01,720 --> 00:40:04,280
being in their morning meetings.
It's mindset as well. 

760
00:40:04,600 --> 00:40:08,000
And, you know, having that 
mindset of and belief in 

761
00:40:08,000 --> 00:40:11,120
yourself and, you know, making 
sure that you're. 

762
00:40:12,560 --> 00:40:14,520
Being positive, you're not one 
of these people who's going to 

763
00:40:14,520 --> 00:40:17,080
be negative and moaning and 
complaining because that just 

764
00:40:17,080 --> 00:40:19,320
rubs off on colleagues, that 
rubs off on client. 

765
00:40:19,880 --> 00:40:22,480
So there's whole, there's a 
whole load of other stuff with 

766
00:40:22,480 --> 00:40:25,040
that. 
But you do attract the people 

767
00:40:25,040 --> 00:40:27,440
that are like you, like you like
golf and football. 

768
00:40:27,560 --> 00:40:30,240
I mean, I don't, I'm not a 
football fan. 

769
00:40:30,240 --> 00:40:32,760
I mean, I'm just chatting to 
someone who is and they support 

770
00:40:32,760 --> 00:40:34,480
Arsenal and I think they've just
won something. 

771
00:40:35,600 --> 00:40:38,120
So who do you support by the 
Liverpool dear? 

772
00:40:38,400 --> 00:40:40,480
Liverpool, yeah. 
So you would have known that if 

773
00:40:40,480 --> 00:40:43,080
this was recorded a few weeks 
ago because of all the Liverpool

774
00:40:43,080 --> 00:40:45,920
memory being out of my office. 
I just had my house decorated in

775
00:40:45,920 --> 00:40:49,000
readiness of of selling it. 
So it's completely empty now. 

776
00:40:49,240 --> 00:40:51,280
I just want, I want to touch on 
a couple things you said there 

777
00:40:51,280 --> 00:40:56,400
in terms of like that attraction
business that Tyler is creating,

778
00:40:56,400 --> 00:40:58,840
because I've said this before on
a podcast. 

779
00:40:58,840 --> 00:41:01,920
We have to remember that a 
magnet works both ways, right? 

780
00:41:02,720 --> 00:41:05,320
1/2 of the magnet is to attract 
the right people. 

781
00:41:05,400 --> 00:41:07,520
And it's not just about 
attracting the right people, 

782
00:41:07,520 --> 00:41:09,400
it's attracting the wrong 
people. 

783
00:41:09,400 --> 00:41:13,600
So he's not going to be 
attracting someone if I walk in 

784
00:41:13,600 --> 00:41:15,880
and go hang on a minute as cold 
plunges in the gym. 

785
00:41:16,120 --> 00:41:19,600
I've not lifted a weight in 20 
years and I like a warm shower. 

786
00:41:19,600 --> 00:41:22,440
Thanks, but no thanks. 
Cool, you're already out. 

787
00:41:22,440 --> 00:41:25,600
So no. 
I love that there's something 

788
00:41:25,640 --> 00:41:30,400
else I was going to say. 
Ah, Troy Malcolm, who does 

789
00:41:30,400 --> 00:41:35,440
$1,000,000 listing age. 
I always get confused with 

790
00:41:35,440 --> 00:41:37,320
podcasts. 
You've got Ryan Serhant's TV 

791
00:41:37,320 --> 00:41:39,320
show that is on and you've got 
the podcast. 

792
00:41:39,320 --> 00:41:41,640
But Troy, Malcolm and Tom 
obviously worked together. 

793
00:41:41,640 --> 00:41:45,480
We know each other very well. 
And Troy said something on a 

794
00:41:45,480 --> 00:41:50,680
podcast recently and he said 
that you think in high level 

795
00:41:50,680 --> 00:41:53,960
sport, and let's use boxing and 
Tyson Fury as an example or 

796
00:41:53,960 --> 00:41:55,920
Cristiano Ronaldo football, 
right? 

797
00:41:56,520 --> 00:41:59,760
They practice so much more than 
they play. 

798
00:42:00,040 --> 00:42:04,320
Tyson 31 has a training camp for
three months to go fight for 12 

799
00:42:04,320 --> 00:42:06,040
rounds, 2-3 minutes, whatever it
is. 

800
00:42:06,480 --> 00:42:11,560
Yeah, in estate agency, we play 
so much more than we practice 

801
00:42:12,360 --> 00:42:15,240
and that and and we wonder why 
we're not getting better just to

802
00:42:15,240 --> 00:42:18,920
use golf very quickly, Sean. 
Like I could go and play for a 

803
00:42:18,920 --> 00:42:24,160
while, but if I go out and play 
a few times a week, I'm playing 

804
00:42:24,160 --> 00:42:26,960
the same shit swing every time. 
And I'm like, well, I'm playing 

805
00:42:26,960 --> 00:42:29,000
five times a week. 
Why is my score not getting 

806
00:42:29,000 --> 00:42:30,760
better? 
Will you imagine if I actually 

807
00:42:30,760 --> 00:42:33,560
went to the driving range five 
times a week and played once a 

808
00:42:33,560 --> 00:42:36,160
week, would my score improve? 
Of course it would. 

809
00:42:36,480 --> 00:42:38,280
So I think again, the point I 
just want to get across to 

810
00:42:38,280 --> 00:42:41,400
anyone listening who should be 
in the room on the 18th of June 

811
00:42:41,400 --> 00:42:45,280
is that we need to practice more
than we play in this business. 

812
00:42:45,280 --> 00:42:47,480
And then you'll you'll get the 
results that you want to be 

813
00:42:47,480 --> 00:42:50,920
achieving. 
Yeah, I think, you know, success

814
00:42:50,920 --> 00:42:54,920
leaves clues as well. 
And you know, I've got, I've got

815
00:42:54,920 --> 00:42:58,800
a saying that if you want to be 
successful in any area of your 

816
00:42:58,800 --> 00:43:02,520
life, including business or 
state, NC, I can sum it up in 

817
00:43:02,520 --> 00:43:05,080
one sentence. 
So this is the answer to 

818
00:43:05,080 --> 00:43:09,160
everything in one sentence if 
you want to be successful in any

819
00:43:09,160 --> 00:43:11,440
area of your life, and this is 
it. 

820
00:43:12,320 --> 00:43:17,160
Find someone who is getting the 
results you want and learn from 

821
00:43:17,160 --> 00:43:19,480
them. 
And that's it. 

822
00:43:19,720 --> 00:43:22,880
And, and I say learn from them, 
copy them, emulate them. 

823
00:43:23,120 --> 00:43:26,760
And that those people are 
probably happy to share because 

824
00:43:26,760 --> 00:43:30,240
most successful people want to 
share their success and their 

825
00:43:30,240 --> 00:43:32,440
knowledge and, and pass it on 
and help other people. 

826
00:43:32,720 --> 00:43:34,800
So they've probably written a 
book, they've probably got a 

827
00:43:34,800 --> 00:43:37,440
podcast, they've probably got 
like you, like you're sharing 

828
00:43:37,440 --> 00:43:40,160
your, your knowledge that you 
know that. 

829
00:43:40,160 --> 00:43:44,360
So there's probably a course 
like there was an event that you

830
00:43:44,360 --> 00:43:48,560
can go to, but you're not going 
to be successful just doing the 

831
00:43:48,560 --> 00:43:51,560
same thing over and over again. 
But if you find someone who's 

832
00:43:51,560 --> 00:43:54,880
getting the results that you 
want, do what they do and you'll

833
00:43:54,880 --> 00:43:58,080
get what they get. 
And I think I, I mentioned to 

834
00:43:58,080 --> 00:44:01,760
you earlier, my, my bags under 
my eyes are from my goggles. 

835
00:44:01,760 --> 00:44:04,760
I've been wearing, I've been 
swimming this morning and I'm 

836
00:44:04,960 --> 00:44:05,960
doing an Iron Man. 
I don't know. 

837
00:44:05,960 --> 00:44:12,320
I told you this in the end of 
June and I've got a coach and my

838
00:44:12,320 --> 00:44:16,080
coach is named Sean. 
Actually, Sean Conway, you won't

839
00:44:16,080 --> 00:44:21,160
believe this. 
He's done 105 Iron Man distances

840
00:44:21,920 --> 00:44:26,040
in 105 days, so he didn't 
consecutively. 

841
00:44:26,480 --> 00:44:29,600
And just so everyone knows what 
an Iron Man is, it swim just 

842
00:44:29,600 --> 00:44:32,600
under 4 kilometres. 
So it's 3.8 kilometres, then 

843
00:44:32,600 --> 00:44:38,520
cycle 180 kilometres and then 
run a marathon all in one go, 

844
00:44:38,520 --> 00:44:41,600
one after the other. 
And he's done that every day for

845
00:44:41,600 --> 00:44:44,240
105 days. 
I've only got 1 to do. 

846
00:44:44,240 --> 00:44:47,520
And that's hard enough. 
But I'm learning from him. 

847
00:44:47,520 --> 00:44:51,520
I'm paying him to be my coach 
because he's already had that 

848
00:44:51,520 --> 00:44:54,920
success. 
Don't learn from someone who 

849
00:44:54,920 --> 00:44:57,640
hasn't had the success, who 
isn't doing it and hasn't got 

850
00:44:57,640 --> 00:44:59,120
it. 
Or, you know, there's too many 

851
00:44:59,120 --> 00:45:02,120
people teaching and they haven't
even done it themselves. 

852
00:45:03,680 --> 00:45:06,880
But yeah, you know, the best 
investment you can make is in 

853
00:45:06,880 --> 00:45:10,160
yourself. 
And once you invest in yourself 

854
00:45:10,160 --> 00:45:12,720
and you learn this sort of 
stuff, you get it forever. 

855
00:45:13,160 --> 00:45:17,240
And I'm learning stuff about how
to do an Iron Man and techniques

856
00:45:17,240 --> 00:45:19,600
that are going to save me 
energy, who's going to help me 

857
00:45:19,600 --> 00:45:22,920
get further and faster because 
he's already done it. 

858
00:45:23,200 --> 00:45:26,840
Like, you know, you can learn 
from someone who's spent decades

859
00:45:26,840 --> 00:45:29,040
to get this knowledge. 
You can learn from them in 

860
00:45:29,880 --> 00:45:33,400
weeks, days, even hours. 
What's taken them decades to 

861
00:45:33,400 --> 00:45:36,480
learn? 
So, yeah, there's the 

862
00:45:36,480 --> 00:45:39,120
information is out there. 
And at this event, if you're an 

863
00:45:39,120 --> 00:45:41,440
estate agent, that's where 
you're going to get it. 

864
00:45:41,600 --> 00:45:44,640
And I would encourage everyone 
to attend. 

865
00:45:44,640 --> 00:45:47,840
And by the way, I'm not doing 
this for money I make. 

866
00:45:47,840 --> 00:45:50,040
I will lose money putting this 
event on. 

867
00:45:50,560 --> 00:45:55,240
It's costing over 20 grand. 
And that doesn't include your 

868
00:45:55,240 --> 00:45:55,800
fee. 
Simon. 

869
00:45:55,800 --> 00:45:57,440
It's obviously, you know, a lot 
more than I know. 

870
00:45:58,040 --> 00:46:01,800
But then, you know, to put this 
event on cost me a fortune and I

871
00:46:01,800 --> 00:46:05,560
lose money, but I'm doing it 
because I want to see the 

872
00:46:05,560 --> 00:46:09,600
benefit to help agents. 
And I just think getting Tom, 

873
00:46:09,600 --> 00:46:14,600
the fact that I can get Tom 
Panos over from Australia is, 

874
00:46:14,600 --> 00:46:17,600
is, is incredible. 
And so, you know, and I don't 

875
00:46:17,600 --> 00:46:19,160
know when he's going to come 
back next. 

876
00:46:19,600 --> 00:46:22,320
And he might never come back. 
So this could be, you know, the 

877
00:46:22,320 --> 00:46:23,720
last opportunity to see him 
live. 

878
00:46:23,720 --> 00:46:26,560
And you're right in this world 
of digital age where you're 

879
00:46:26,560 --> 00:46:29,520
still seeing people on 
Instagram, on YouTube, being in 

880
00:46:29,520 --> 00:46:33,720
the room, you know, I think when
you're, when you're in a room, 

881
00:46:33,920 --> 00:46:37,440
you're like all in, if you like,
you know, you're, you're more 

882
00:46:37,440 --> 00:46:40,800
focused because if something on 
a video, you might, oh, the 

883
00:46:40,800 --> 00:46:43,040
phone goes and you get 
distracted. 

884
00:46:43,040 --> 00:46:46,200
But when you're in a room and 
you're fully immersed, that's 

885
00:46:46,200 --> 00:46:49,000
the word I was looking for. 
And then you can just focus on 

886
00:46:49,000 --> 00:46:51,960
that one thing and go, right. 
And there's enough information 

887
00:46:52,000 --> 00:46:55,680
in from today that I can 
transform the rest of the year 

888
00:46:55,680 --> 00:46:58,520
and the rest of my career. 
So it's going to, it's going to 

889
00:46:58,520 --> 00:47:00,040
be full of full of good, great 
stuff. 

890
00:47:00,760 --> 00:47:05,280
I love that, right. 
So to sign off with, there's a 

891
00:47:05,280 --> 00:47:09,040
website that you can go to 
estate agent Success on it.co.uk

892
00:47:09,040 --> 00:47:14,200
and you can get your tickets 
there and do message me directly

893
00:47:14,200 --> 00:47:17,440
if you want my discount code and
cost Sean even more money, 

894
00:47:18,560 --> 00:47:18,800
right? 
OK. 

895
00:47:19,200 --> 00:47:23,760
That's fine. 
It's it's absolute like peanuts 

896
00:47:23,880 --> 00:47:26,920
for the amount of value there is
going to be in the day. 

897
00:47:27,120 --> 00:47:29,640
Like it is ridiculous surprise 
for Sean said it at. 

898
00:47:29,640 --> 00:47:32,320
But yeah, if you do want my 
discount code, do give me a 

899
00:47:32,320 --> 00:47:35,120
shout. 
Thursday, 18th of June. 

900
00:47:35,240 --> 00:47:37,440
Solihull is going to be 
unbelievable. 

901
00:47:38,280 --> 00:47:41,600
So for those of you listening 
like review, subscribe, follow, 

902
00:47:41,600 --> 00:47:44,240
share the podcast and that just 
leaves me safe. 

903
00:47:44,240 --> 00:47:46,880
Mr. Sean Newman, thank you very 
much for being an amazing guest,

904
00:47:46,880 --> 00:47:48,720
as always. 
Do you know what I love? 

905
00:47:48,720 --> 00:47:51,880
I love, you know, being on this 
video because we could just chat

906
00:47:51,880 --> 00:47:54,520
forever. 
I mean, you know, I've got so 

907
00:47:54,520 --> 00:47:57,760
much passion for this industry 
and I want to see people do 

908
00:47:57,760 --> 00:47:59,920
well. 
I get my satisfaction and 

909
00:48:00,200 --> 00:48:03,720
fulfilment, if you like, from 
helping other agents, seeing 

910
00:48:03,720 --> 00:48:06,080
them do well, seeing their 
success, not just in their 

911
00:48:06,080 --> 00:48:08,200
business but in all areas of the
life. 

912
00:48:08,240 --> 00:48:12,280
You know, it could be their 
health, their relationships and 

913
00:48:12,280 --> 00:48:16,120
I and I'm very passionate to 
see, see, see people do well in,

914
00:48:16,120 --> 00:48:18,320
in all areas of their life. 
So if there's anyone I can help,

915
00:48:18,320 --> 00:48:22,080
if anybody wants any, any 
advice, do feel free to reach 

916
00:48:22,080 --> 00:48:23,600
out to me. 
I'm happy to help. 

917
00:48:23,760 --> 00:48:26,080
I don't mind if you're a 
competitor of mine, that's 

918
00:48:26,080 --> 00:48:28,800
actually fine. 
You know, if we're all, if we're

919
00:48:28,800 --> 00:48:31,920
all improving and we can all 
charge a professional fee or 

920
00:48:31,920 --> 00:48:34,640
provide a professional service, 
which is better for the industry

921
00:48:34,720 --> 00:48:38,240
and most importantly better for 
the clients, then it's that's 

922
00:48:38,240 --> 00:48:40,640
all good for me. 
So yeah, thanks again for your 

923
00:48:40,640 --> 00:48:43,120
time Simon inviting me and I 
look forward to seeing some of 

924
00:48:43,120 --> 00:48:46,800
your listeners at the event in 
Birmingham. 

925
00:48:47,360 --> 00:48:48,120
Brilliant. 
Thanks, Sean.