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Hello everyone, and welcome to 

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another amazing episode of Add 
Up LND. 

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My name is Holly Owens and I'm 
your host and today we're doing 

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something a little different. 
We have a brand new weekly 

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segment here on Ed Up L&D where 
we're going to spend 15 minutes 

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together, no BS, just straight 
to the point answers to your 

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biggest questions about breaking
into learning and development. 

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It's called Ask Holly. 
So every week I'm going to 

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tackle things I get asked all 
the time in my LinkedIn inbox, 

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through e-mail, when I'm doing 
coffee chats or consultative, 

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you know, meetings, things like 
that. 

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Questions like, do I really need
a portfolio? 

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Should I go back to school and 
get another degree or a 

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certification? 
Where do I even start? 

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My goal is really simple with 
these 15 minute episodes. 

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It's to cut through the noise 
and give you clear, actionable 

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advice you can actually use 
right away. 

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And remember that these 
questions are coming straight 

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from you. 
I'm taking them straight from 

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you. 
You can drop yours in the 

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comments out on LinkedIn. 
You can fill out the form on our

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web page. 
You can e-mail me the questions 

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that you have. 
And if your question gets 

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picked, this is the fun part. 
You'll also get some exclusive 

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add up LND swag. 
So we're going to give you 

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something for submitting the 
question that we jumped into. 

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All right, so that's how we're 
going to roll here. 

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Let's jump into this week's 
question. 

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And this is one that I get, 
Paul, I get, I get constantly 

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asked out of LinkedIn world in 
my inbox or when I'm having 

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someone on one meetings, 
something that people are just 

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they want to know how to do 
this. 

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They are so focused on how to do
this and thinking about how to 

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do this constantly when they're 
applying to jobs, especially in 

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a market that is so competitive 
right now. 

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And you know, you see out on 
LinkedIn or you hear things from

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companies where people are 
saying, you know what, like we 

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had over 1000 applicants for 
this job. 

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We had hundreds of applicants 
for this job. 

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And people are really wondering 
about this question. 

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They're really thinking to 
themselves, what can I do to 

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stand out? 
What can I do to stand out? 

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As you're scrolling through the 
job postings, you're constantly 

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updating your resume for the 
100th time, tailoring it to the 

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job description and 
responsibilities. 

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You're going and you're 
refreshing LinkedIn, and you're 

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hoping that something's going to
happen where there's an answer 

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spit out that's just going to 
solve all the problems. 

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How do you stand out? 
Really what you're asking is how

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do I separate myself from the 
hundreds and sometimes, like I 

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said, thousands at this point 
with some of these roles of 

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people who are hitting apply at 
the exact same time you are, how

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do you stand out? 
Think about it, I'm sure you've 

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asked yourself this question as 
you're updating your 

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professional resources and 
you're like, I've done this, 

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I've done that. 
I've updated my, I've used AI to

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update my resume, I've talked to
a coach, I've talked to her 

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resume reviewer. 
But really, how do you stand 

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out? 
All right, not going to be as 

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you hear. 
Spoiler alert, there isn't 1 

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magic trick. 
And I always say it's not just 

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one thing that makes you stand 
out. 

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Standing out isn't 
one-size-fits-all. 

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But the good news is there are 
patterns, there are strategies 

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and there are things awake make 
yourself, you know, stand out or

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be unforgettable in the best 
possible way. 

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So in today's episode, I 
definitely want to give you a 

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take away on how you can stand 
out. 

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But today's episode isn't the 
deep dive that's coming soon in 

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a full length conversation where
I break it down with all the 

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stories of strategies, real talk
resources. 

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So consider this 15 minute 
episode your sneak peek into 

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what that episode's going to be 
about. 

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So when you ask me or you're in 
my LinkedIn inbox, how do I 

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stand out? 
What you're really asking is how

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do I communicate my value? 
How do I show that I'm not just 

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another resume in a pile of tons
of resumes? 

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How do I help someone see me as 
a solution to the issues that 

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they're having as their company?
They see my experiences as 

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something that's going to be 
impactful in the places I want 

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to work. 
So time to think about it this 

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way. 
Standing out in a job 

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application or in the process 
isn't about being flashy, like 

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having all the bells and 
whistles and all the different 

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things. 
And you know, maybe there's 

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confetti or things that pop up. 
It's about being clear. 

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It's about being clear about who
you are. 

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And I think it's important that 
when you're trying to stand out,

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you really think about who you 
are as a person, the whole 

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person, not just a professional 
person. 

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Because let me tell you 
something, and I've said this in

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numerous webinars and numerous 
conversations that I've had with

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people, your resume is 100% a 
static document. 

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It is not something where people
can look at the resume and 

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understand who you really are. 
They're like, OK, Holly, I see 

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that you have experience at 
Amazon in the corporate space. 

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You host a podcast, you've 
worked as an adjunct instructor.

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You've done a variety of 
different things. 

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But as a person, just, you know,
how does this tell me who you 

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are? 
Like, what kind of value do you 

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bring? 
I see you have all these 

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technical expertise, you know, 
and like Ice Spring or Captivate

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or, you know, you know, Addie 
backwards design. 

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But are you a good cultural fit?
Are you going to be somebody 

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who's going to be able to work 
in like a group setting? 

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So the resume is just, it's just
a static document that lists 

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your professional, professional 
stuff. 

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It's kind of like a CUV in 
academia. 

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It doesn't really tell who you 
are as a person. 

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And I think that's what's 
missing from the resume, if I'm 

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being honest. 
When you're applying to jobs And

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the question at the bottom of 
the interview, you know, the 

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whole process before you get the
interview and the application 

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process is, is there anything 
else you would like us to know 

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about you? 
Is there any additional 

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information that you would want 
to share with us? 

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And I think this is the part 
where people skip. 

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I think this is the part where 
people are like, they're going 

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to see my resume and they're 
going to think I fit. 

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And I know I fit and this is my 
dream role and it's going to 

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happen. 
OK, If you want to take a chance

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on that, but in that area and or
on your resume, I think it's 

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important to include one thing. 
Lots of people that I've worked 

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with in the past or coaching 
through other things, they, they

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constantly ask me how do I stand
out? 

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What's the one thing you can do 
to stand out? 

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And what I will say to them is 
that you have a great resume, 

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you have a vast amount of 
professional experience, whether

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you're coming from teaching or 
if you're coming from the 

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corporate sector to higher Ed or
higher Ed to corporate or 

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government contract, whatever 
that you're doing. 

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But again, I come back to this 
piece, I don't know who you are 

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as a person. 
So I asked people, I say, you 

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know what? 
I think it would be included 

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this just this one thing. 
Include this one thing on your 

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resume. 
You know what it is. 

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You should include a video and 
or audio less than 5 minutes 

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long, probably preferably less 
than 3 minutes about who you are

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about. 
I'm not saying tell them your 

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life story. 
I'm saying talk about your 

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journey. 
Talk about your professional 

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journey, Talk about your hobbies
and how that relates to your 

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professional journey or how that
helps you like, you know, go 

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further in the things that you 
do. 

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One of the things that I do this
podcast because it's an 

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extension of talking to people 
and helping people. 

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And that's what I love doing. 
So do a video and put a link to 

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that in your resume because when
somebody clicks on that, they 

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see you. 
That's human interaction, that's

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connection. 
And you know what you may be 

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saying, like Holly, that's not 
going to work. 

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It's not going to work. 
I just know what it's not going 

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to work. 
However, I've worked with 

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several clients in the past who 
have done this and it landed 

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them interviews because they had
the video. 

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So whether you're putting it in 
your resume, whether you're 

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putting in your portfolio, 
whether you're filling it out as

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a part of that, any other 
information we should know 

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because they're going to 
literally take 6 seconds or less

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to read over your resume. 
But if you have an engaging 

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video about who you are, there 
might spend a little bit more 

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time on it and then they'll know
more about you. 

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When we talk, people get to know
who we are and we get to talk 

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about our experiences. 
Like I said, the resume is so 

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static. 
It's so boring. 

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It's so boring. 
It's like the resume is 

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transactional, right? 
But if you have a video and 

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something that really makes you 
stand out a little bit more than

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everybody else, I would say that
that's going to get your foot in

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the door for an interview. 
I would say that somebody's 

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going to look at that and be 
like, wow, they took the time to

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explain who they were, like 
their experiences and why 

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they've transitioned from 
corporate to higher education or

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what they're looking for. 
Or maybe you do a video that's 

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like tailored to the company, 
like how they fit and with our 

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strategic plan for learning and 
development or something like 

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that. 
I mean, you can really take this

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a variety of different variety 
of different directions. 

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So when people ask me what do I 
do to stand out, that is one 

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thing I 100% recommend that 
people have done that I've 

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worked with in the past. 
And I think it's important also 

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too, is you the opportunity to 
reflect on your experiences and 

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see where you've been. 
You know, often times we get 

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this imposter syndrome as we're 
applying to jobs and we're like,

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I don't know if I'm fully 
capable of doing this or if I, 

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you know, meet all the 
qualifications. 

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But as you reflect, you can see 
a starting point to where you 

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are now and you can see there's 
been progress. 

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So it does do a couple of 
different things, but I think 

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that's one of the things I would
say that would make you stand 

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out. 
And if you don't want to do a 

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video, then do some sort of 
audio. 

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Or if you want to do a video 
where you're not on the screen, 

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use, use AI, use something else,
maybe use like, I don't know, 

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beyond or something to create an
animated video with characters 

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and stuff. 
People have done that in the 

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past too, and it's worked. 
But again, the resume is a 

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static document. 
It's transactional. 

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You need to liven it up. 
So one of the things that I 

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recommend for how do you stand 
out is to record that video. 

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Now, I'm not sharing all the 
secrets in those 15 minutes. 

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So the next episode is going to 
be a full blown episode of what 

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I think you need to do the stand
out. 

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And I have some more very 
important tips and of, of 

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something I came up with 
recently that I know is going to

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work, that I know it's going to 
work because I'm using it in my 

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own applications. 
So a little teaser, you know, 

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three small but mighty things 
that we're going to talk about, 

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Story beats list every time I'll
talk about more what that means.

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Consistency builds credibility. 
Niche or is not a dirty word. 

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If you're applying all over the 
place, that's a problem. 

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Now if you're really itching to 
to dive into some of this stuff,

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I've developed 2 fabulous 
resources, very cheap. 

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I've been using Gum Rd. 
I love it. 

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The first one is Unlock your L&D
career, the ultimate resource 

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guide. 
I spent hours, probably days at 

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this point curating where all 
the researchers are, YouTube 

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videos, people to follow, books 
to get academies, all the 

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different things that the 
blueprints, the templates, all 

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the different things that you 
need to be successful right 

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00:14:52,600 --> 00:14:56,120
there. 
It's $5, you get updates for 

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life. 
Is is so cheap. 

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Then I also created recently the
Interview Pocket Guide. 

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I had an old one, I took it, I 
updated it, I updated the 

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content. 
Both of these resources are 

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designed to give you the 
clarity, the confidence, the 

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momentum you need right now as 
you're transitioning into an LED

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career. 
The links are in the show notes,

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so please go grab them. 
The unlock your the The Ultimate

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Resource Guide is $5. 
The Interview Pocket Guide is 

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$2.00 and you get updates for 
life. 

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Like that's a deal. 
You know that that's a deal. 

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And I am constantly going back 
and update these resources. 

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So when they update, I send you 
emails and you get the most 

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updated one and you see what's 
been added. 

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So what do I do to stand out? 
Create that video or that audio 

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00:15:51,680 --> 00:15:57,160
and look forward to an even 
bigger episode where I dive in 

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more to these tips and tricks 
and also share something else 

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that I've been doing that's been
landing me roll landing me 

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00:16:04,800 --> 00:16:09,760
interviews. 
All right, I hope that helps. 

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So go check out those resources 
and I look forward to seeing you

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on the next episode. 
And if you want to ask me a 

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00:16:18,760 --> 00:16:22,280
question, go ahead and click on 
that button in the show notes 

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00:16:22,280 --> 00:16:25,240
that says Ask Holly, submit your
question again. 

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00:16:25,240 --> 00:16:28,360
If it gets picked, you get some 
add up L&D swag. 

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00:16:28,360 --> 00:16:32,520
So we're just going to keep 
showing up, we're going to keep 

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00:16:32,520 --> 00:16:36,640
worrying, and we're going to 
remember that you already have 

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00:16:36,640 --> 00:16:40,040
what it takes to stand out. 
We just need to figure out what 

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the formula is so that the world
sees it too. 

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OK, see you next time. 
Thanks for spending a few 

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minutes with Holly. 
She knows your podcast queue is 

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00:16:49,400 --> 00:16:52,080
packed. 
If today's episode sparked an 

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00:16:52,080 --> 00:16:56,240
idea or gave you that extra 
nudge of confidence, tap, follow

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00:16:56,480 --> 00:16:59,960
or subscribe in your favorite 
app so you never miss an episode

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00:16:59,960 --> 00:17:03,200
of Ed Up L&D. 
Dropping a quick rating or 

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00:17:03,200 --> 00:17:06,720
review helps more educators and 
learning pros discover the show,

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00:17:06,720 --> 00:17:08,680
too. 
Want to keep the conversation 

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00:17:08,680 --> 00:17:10,960
going? 
Connect with Holly on LinkedIn 

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00:17:11,040 --> 00:17:12,520
and share your biggest take 
away. 

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00:17:12,800 --> 00:17:16,119
She reads every message. 
Until next time, keep learning, 

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00:17:16,200 --> 00:17:18,640
keep leading, and keep believing
in your own story. 

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00:17:19,240 --> 00:17:22,920
Talk soon. 
Hi, we're Ice Spring, an 

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00:17:22,920 --> 00:17:25,880
international team of e-learning
enthusiasts who help more than 

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00:17:25,880 --> 00:17:29,400
60,000 clients across the globe 
succeed with better online 

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00:17:29,400 --> 00:17:31,840
learning. 
Our two flagship solutions are 

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00:17:31,840 --> 00:17:34,560
Ice Spring Suite and Ice Spring 
Learn LMS. 

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00:17:34,920 --> 00:17:47,280
Ice Spring Suite is an intuitive
all in We'd be happy to get to 

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00:17:47,280 --> 00:17:49,640
know you and pick a solution 
that fits your needs best. 

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00:17:49,920 --> 00:17:54,080
Go to www.icepringsolutions.com 
to learn more about us and 

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00:17:54,080 --> 00:17:54,680
connect.