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A geographical indication GI is 
a name or sign used on products 

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which corresponds to a specific 
geographical location or origin.

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For example, a town region or 
country. 

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The use of a geographical 
indication as an indication of 

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the product source is intended 
as a certification that the 

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product possesses certain 
qualities is made according to 

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traditional methods or enjoys a 
good reputation due to its 

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geographical origin article. 22 
point one of the trips agreement

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defines geographical 
Indications, as indications, 

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which identify good as 
originating in the territory of 

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a member, or region or locality 
in that territory, we're giving 

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quality reputation or other 
characteristic of the good is 

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essentially attributable to its 
geographical origin. 

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Appalachian doors in control. 
A appellation of origin is a 

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subtype of geographical 
indication where quality method 

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and reputation of a product 
originated from a strictly 

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defined area specified in its 
intellectual property, right? 

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Registration. 
History governments, have 

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protected trade names and 
trademarks of food products 

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identified with a particular 
region. 

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Since at least the end of the 
19th century using laws against 

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false trade descriptions or 
passing off, which generally 

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protects against suggestions 
that a product has a certain 

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origin quality or Association. 
When it does not, in such cases,

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the limitation on competitive 
freedoms which results from the 

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grant of a monopoly of use over 
a geographical indication is 

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justified by governments either 
by consumer protection. 

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Benefits or by producer 
protection benefits. 

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One of the first GI systems is 
the one used in France from the 

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early part of the 20th century 
known as Appalachian. 

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Derision control a AOC items 
that meet geographical origin 

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and quality standards. 
May be endorsed with a 

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government-issued stamp which 
acts as official certification 

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of the origins and standards of 
the product examples of products

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that have such appellations of 
origin. 

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Include gruyere cheese from 
Switzerland and many French 

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wines under champagne or graph 
of the 1919 Treaty of 

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Versailles. 
Germany was forbidden from using

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Allied geographical indications,
on products, which in particular

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affected, the German, Cognac, 
and champagne Industries. 

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As the French considered the 
terms misleading. 

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References to places in France. 
Since then the terms vibrant and

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sector been used instead, 
geographical indications have 

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long been associated with the 
concept of terroir and with 

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Europe as an entity were, there 
is a tradition of associating, 

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certain food products with 
particular regions. 

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Under European Union, law, the 
protected, designation of origin

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framework which came into effect
in 1992. 

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Regulates the following systems 
of geographical indications 

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protected, designation of 
origin. 

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PDO protected, geographical 
indication PGI and traditional 

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speciality is guaranteed tsg 
areas. 

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Covered the use of geographical 
indications is not limited to 

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agricultural products. 
A geographical indication may 

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also highlight specific 
qualities of a Product that are 

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due to human factors found in 
the products. 

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Place of origin, such as 
specific manufacturing skills 

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and traditions, for example, 
handicrafts which are generally 

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handmade using local natural 
resources and usually embedded 

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in the traditions of local 
communities differences between 

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geographical indications and 
other protections trademarks 

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geographical indications. 
And trademarks are distinctive, 

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signs used to distinguish goods 
or services in the marketplace 

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both convey information about 
the Jin of a good or service and

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enable consumers to associate a 
particular quality with a good 

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or service trademarks inform 
consumers about the source of a 

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good or service. 
They identify a good or service 

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as originating from a particular
company trademarks help 

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consumers associate a good or 
service with a specific quality 

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or reputation based on 
information about the company 

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responsible for producing or 
offering it geographical 

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indications, identify good as 
originating from a particular 

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place based on its Place of 
origin, consumers, May associate

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a good with a particular quality
characteristic or reputation. 

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A trademark often consists of an
arbitrary sign that may be used 

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by its owner or another person 
authorized to do. 

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So, a trademark can be assigned 
or license to anyone anywhere in

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the world because it is linked 
to a specific company and not to

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a particular place in contrast. 
The sign used to denote a 

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geographical indication, usually
corresponds to the name of the 

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place of origin of the good or 
to the name by which Good is 

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known in that place. 
A geographical indication may be

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used by all persons, who in the 
area of origin, produce the 

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goods, according to specified 
standards. 

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However, because of its link 
with the place of origin, a 

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geographical indication cannot 
be assigned or license to 

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someone outside that place or 
not. 

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Belonging to the group of 
authorized, producers 

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appellation of origin. 
Appellations of origin are a 

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special kind of geographical 
indication the term is used in 

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the Paris convention and defined
in the spin agreement Article 2 

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of the Lisbon agreement defines 
appellations of origin as one, 

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the geographical denomination of
a country region or locality, 

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which serves to designate a 
product originating there in the

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quality or characteristics of 
which are do exclusively or 

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essentially to the geographical 
environment, including natural 

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and human factors. 
This definition suggests that 

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appellations of origin consists 
of the name of the products 

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place of origin. 
However, it is interesting to 

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note that a number of All 
indications that are not placed 

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names but refer to a product in 
connection with a place are 

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protected as appellations of 
origin. 

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Under the Lisbon agreement. 
For example, reblock and cheese 

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and vinho Verde. 
Green wine. 

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It is sometimes argued that 
products with a certain 

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reputation, but no other quality
due to their place of origin are

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not considered appellations of 
origin under the Lisbon 

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agreement. 
However, this interpretation is 

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not universally accepted 
nevertheless, appellations of 

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origin. 
And geographical Stations both 

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require a qualitative link 
between the product to which 

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they refer and its place of 
origin, both inform consumers 

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about a products, geographical 
origin and a quality or 

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characteristic of the product 
link to its place of origin. 

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The basic difference between the
two terms is that the link with 

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a place of origin must be 
stronger in the case of an 

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appellation of origin, the 
quality, or characteristics of a

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product protected as an 
appellation of origin, must 

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result exclusively or 
essentially from its 

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geographical origin. 
This generally, Means that the 

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raw materials should be sourced 
in the place of origin. 

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And that the processing of the 
product should also happen 

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there, in the case, of 
geographical indications, a 

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single Criterion attributable to
geographical origin is 

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sufficient, be it a quality or 
other characteristic of the 

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product or only its reputation? 
Moreover, the production of the 

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raw materials and the 
development or processing of a 

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GI product, do not necessarily 
take place entirely in the 

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defined geographical area dot. 
The term appellation of origin 

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is often Used in laws that 
establish a specific right and 

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system of protection for 
geographical indications, in 

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so-called suae generous systems 
of protection, see the section 

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on how to obtain protection for 
geographical indications 

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geographical indication is a 
more General concept that does 

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not determine a specific mode of
protection. 

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Rural development effects, 
geographical indications are 

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generally applied to traditional
products produced by rural 

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marginal or indigenous 
communities over Generations 

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that have gained. 
Reputation on the local National

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or International markets due to 
their specific unique qualities,

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producers can add value to their
products through geographical 

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indications. 
By communicating, to Consumers 

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the products characteristics, 
which derive from the climate 

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soil and other natural 
conditions in its particular, 

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geographical area, promoting the
conservation of local 

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traditional production processes
and protecting and adding value 

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to the cultural identity of 
local communities. 

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The recognition and protection 
on the markets of the names of 

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these products allows the 
community of producers to invest

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in. 
Maintaining the specific 

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qualities of the product on 
which the reputation is built. 

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Most importantly, as the 
reputation, spreads Beyond 

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borders, and demand grows 
investment may be directed to 

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the sustainability of the 
environment, where these 

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products originated and are 
produced in the International 

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Trade Centers guide to 
geographical indications, 

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linking products and their 
Origins authors. 

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Danielle giovannucci Professor, 
Tim Jaws, William kircher 

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Bernard O'Connor, and métis, and
clearly assert that geographical

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indications are by no means a 
Panacea for the difficulties of 

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rural development. 
They can however, offer a 

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comprehensive framework for 
Rural Development. 

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Since they can positively 
Encompass, issues of economic 

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competitiveness, stakeholder 
Equity, environmental 

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stewardship and socio-cultural 
value. 

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The application of a circular 
economy will ensure socio 

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economic returns in the long run
to avoid growth at an 

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environmental cost. 
This approach for GI 

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development, may also allow for 
investment together with 

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promoting the reputation of the 
product along the lines of 

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sustainability when and where 
possible rural development 

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impacts from geographical 
indications, referring to 

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Environmental Protection, 
Economic Development, and social

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well-being can be the 
strengthening of sustainable, 

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local food production and 
Supply, except for 

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non-agricultural GI such as 
handicrafts. 

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A structuring of the supply 
chain around a common product, 

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reputation link to origin 
Creator bargaining power to raw 

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material producers for better 
distribution. 

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So is for them to receive a 
higher retail price benefit 

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percentage capacity of producers
to invest economic gains into 

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higher quality to access Niche 
markets, improving circular 

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economy means throughout the 
value chain protection against 

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infringement, such as free 
writing from illegitimate 

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producers Etc. 
Economic resilience in terms of 

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increased and stabilized prices 
for the GI product, to avoid the

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commodity trap through to 
commoditization, or to prevent 

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or minimize external shocks 
affecting the premium price 

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percentage gains usually varying
from 20 to 25% added value 

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throughout the supply chain 
spillover effects, such as new 

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business and even other GI 
registrations preservation of 

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the natural resources on which 
the product is based and 

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therefore protect the 
environment. 

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Preservation of traditions and 
traditional knowledge, 

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identity-based, Prestige, and 
linkages to tourism. 

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None of these impacts are 
guaranteed and they depend on 

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numerous factors including the 
process of developing the 

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geographical indications, the 
type, and effects of the 

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association of stakeholders. 
The rules for using the GI or 

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code of practice, the 
inclusiveness and quality of the

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collective Dimension, 
decision-making of the GI, 

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producers Association and 
quality of the marketing efforts

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undertaken. international 
issues, like trade marks 

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geographical indications are 
regulated locally by each 

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country because conditions of 
registration such as 

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differences, in the generic use 
of terms, vary from country to 

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Country, this is especially true
of food and beverage names, 

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which frequently use 
geographical terms, but it may 

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also be true of other products 
such as carpets, for example, 

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Shiraz handicrafts flowers, and 
perfumes, when products with 

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gi's acquire, a reputation of 
international magnitude All 

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other products may try to pass 
themselves off as the authentic 

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GI products. 
This kind of competition is 

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often seen as unfair. 
As it may discourage traditional

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producers as well as mislead 
consumers. 

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Thus the European Union has 
pursued efforts to improve the 

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protection of g.i. 
internationally inter Alia. 

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The European Union has 
established distinct legislation

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to protect geographical names in
the fields of wines Spirits 

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agricultural products, including
beer a register for protected 

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geographical Indications and 
denominations of origin relating

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to products in the field of 
Agriculture, including beer, but

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excluding mineral water was 
established dor, another 

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register was set up for wine 
region names, namely the Abacus 

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register in November 2020. 
The European Union intellectual 

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property office launched, the 
comprehensive database GI view 

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covering food, wine and spirit 
gi's, a private database project

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Gia product directory, intends 
to provide worldwide. 

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Coverage accusations of unfair. 
Competition should also be 

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leveled with caution since the 
use of g.i. sometimes comes from

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European immigrants who brought 
their traditional methods and 

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skills with them Paris. 
Convention at Lisbon agreement, 

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International Trade made it 
important to try to harmonize 

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the different approaches and 
standards that governments use 

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to register. 
G is the first attempts to do. 

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So were found in the Paris 
convention on trademarks 1883 

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still in force 176 members 
followed I am much more 

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00:12:53,600 --> 00:12:56,800
elaborate provision in the 1958 
listing agreement on the 

239
00:12:56,808 --> 00:13:00,100
protection of appellations of 
origin and their registration 

240
00:13:00,700 --> 00:13:04,000
about 9,000 geographical 
indications were registered by 

241
00:13:04,000 --> 00:13:07,400
Lisbon agreement members 
agreement on trade-related 

242
00:13:07,400 --> 00:13:09,800
aspects of intellectual property
rights. 

243
00:13:10,300 --> 00:13:13,300
The WTO agreement on 
trade-related aspects of 

244
00:13:13,300 --> 00:13:17,000
intellectual property, rights 
trips defines geographical 

245
00:13:17,000 --> 00:13:19,800
indications, as indications, 
that identify good as 

246
00:13:19,800 --> 00:13:22,800
originating in the territory of 
a member, or a region or 

247
00:13:22,900 --> 00:13:26,900
Locality in that territory where
given quality reputation or 

248
00:13:26,900 --> 00:13:29,900
other characteristic of the good
is essentially attributable to 

249
00:13:29,900 --> 00:13:35,300
its Geographic origin in 1994 
when negotiations on the WTO 

250
00:13:35,300 --> 00:13:37,400
trips were concluded. 
Governments of all. 

251
00:13:37,400 --> 00:13:41,100
WTO member countries 164 
countries. 

252
00:13:41,200 --> 00:13:45,100
As of August 2016 had agreed to 
set certain basic standards for 

253
00:13:45,100 --> 00:13:47,600
the protection of GIS and all 
member countries. 

254
00:13:48,100 --> 00:13:51,600
There are in effect. 
Two basic obligations, on WTO 

255
00:13:51,600 --> 00:13:54,800
member governments. 
The gis in the trips agreement 

256
00:13:55,400 --> 00:13:58,000
article, 22 of the trips 
agreement says that all 

257
00:13:58,000 --> 00:14:01,200
governments must provide lethal 
opportunities in their own laws 

258
00:14:01,200 --> 00:14:04,200
for the owner of a GI registered
in that country to prevent the 

259
00:14:04,200 --> 00:14:07,200
use of marks that mislead the 
public as to the geographical 

260
00:14:07,200 --> 00:14:10,300
origin of the goods. 
This includes prevention of use 

261
00:14:10,300 --> 00:14:13,400
of a geographical name which 
although literally true falsely 

262
00:14:13,400 --> 00:14:16,000
represents that the product 
comes from somewhere else 

263
00:14:16,500 --> 00:14:19,100
article. 23 of the trips 
agreement says that all 

264
00:14:19,100 --> 00:14:22,200
governments, must provide the 
owners of g.i., the right under 

265
00:14:22,200 --> 00:14:25,500
their laws As to prevent the use
of a geographical indication, 

266
00:14:25,500 --> 00:14:27,800
identifying wines, not 
originating in the place 

267
00:14:27,800 --> 00:14:31,500
indicated by the geographical 
indication this applies even 

268
00:14:31,500 --> 00:14:33,200
where the public is not being 
misled. 

269
00:14:33,200 --> 00:14:36,200
Were there is no unfair 
competition and were the true 

270
00:14:36,200 --> 00:14:39,500
origin of the good is indicated.
With the geographical indication

271
00:14:39,500 --> 00:14:42,900
is accompanied by expression. 
Such as kind type style, 

272
00:14:42,900 --> 00:14:46,700
imitation, or the like similar 
protection must be given to 

273
00:14:46,700 --> 00:14:50,800
geographical indications 
identifying Spirits article. 22 

274
00:14:50,800 --> 00:14:53,600
of trips also says that 
governments make Refuse to 

275
00:14:53,600 --> 00:14:57,000
register a trademark or may 
invalidate an existing trademark

276
00:14:57,000 --> 00:14:59,700
if their legislation permits, or
at the request of another 

277
00:14:59,700 --> 00:15:01,900
government. 
If it misleads the public, as to

278
00:15:01,900 --> 00:15:05,700
the true origin of a good 
article, 23 says governments, 

279
00:15:05,700 --> 00:15:08,900
May refuse to register or may 
invalidate a trademark that 

280
00:15:08,900 --> 00:15:11,000
conflicts with a wine or Spirits
GI. 

281
00:15:11,000 --> 00:15:14,900
Whether the trademark misleads 
are not article, 24 of trips 

282
00:15:14,900 --> 00:15:17,400
provides a number of exceptions 
to the protection of 

283
00:15:17,400 --> 00:15:20,500
geographical indications, that 
are particularly relevant for 

284
00:15:20,500 --> 00:15:22,800
geographical indications for 
wines and spirits. 

285
00:15:22,900 --> 00:15:27,600
Spirits article, 23 for example,
members are not obliged to bring

286
00:15:27,600 --> 00:15:29,900
a geographical indication under 
protection. 

287
00:15:29,900 --> 00:15:32,700
Where it has become a generic 
term for describing the product 

288
00:15:32,700 --> 00:15:35,900
in question, measures to 
implement these Provisions 

289
00:15:35,900 --> 00:15:38,500
should not Prejudice prior 
trademark rights that have been 

290
00:15:38,500 --> 00:15:42,100
acquired in good faith. 
And under certain circumstances,

291
00:15:42,200 --> 00:15:45,900
including long-established use 
continued, use of a geographical

292
00:15:45,900 --> 00:15:49,100
indication for wines or Spirits,
may be allowed on a scale in 

293
00:15:49,100 --> 00:15:52,800
Nature's before in the Doha 
development round of 

294
00:15:52,800 --> 00:15:57,400
Negotiations launched in 
December 2001, WTO member 

295
00:15:57,400 --> 00:16:00,000
governments are negotiating on 
the creation of a multilateral 

296
00:16:00,000 --> 00:16:04,100
register of geographical 
indications, some countries, 

297
00:16:04,100 --> 00:16:07,800
including the EU are pushing for
a register with legal effect 

298
00:16:07,800 --> 00:16:11,400
while other countries, including
the United States are pushing 

299
00:16:11,400 --> 00:16:14,800
for a non binding system under 
which the WTO would simply be 

300
00:16:14,800 --> 00:16:17,200
notified of a members 
respective, geographical 

301
00:16:17,200 --> 00:16:20,300
indications, some governments 
participating in the 

302
00:16:20,308 --> 00:16:22,300
negotiations, especially the 
European. 

303
00:16:22,800 --> 00:16:25,900
Communities wish to go further 
and negotiate the inclusion of 

304
00:16:25,900 --> 00:16:29,300
GIS on products, other than 
wines and spirits under article 

305
00:16:29,300 --> 00:16:32,300
23 of trips. 
These governments argue that 

306
00:16:32,300 --> 00:16:35,500
extending article 23 will 
increase the protection of these

307
00:16:35,500 --> 00:16:38,800
marks in international trade. 
This is a controversial 

308
00:16:38,800 --> 00:16:41,200
proposal. 
However, that is opposed by 

309
00:16:41,200 --> 00:16:43,900
other governments including the 
United States, who questioned 

310
00:16:43,900 --> 00:16:47,100
the need to extend the stronger 
protection of article, 23 to 

311
00:16:47,100 --> 00:16:49,700
other products. 
They are concerned that article.

312
00:16:49,700 --> 00:16:53,600
23 protection is greater than 
required in most Cases to 

313
00:16:53,600 --> 00:16:56,000
deliver the consumer benefit. 
That is the fundamental 

314
00:16:56,000 --> 00:17:00,800
objective of gi's laws Geneva 
Act of the listing agreement in 

315
00:17:00,800 --> 00:17:04,200
2015. 
The Geneva Act was adopted, it 

316
00:17:04,200 --> 00:17:07,200
entered into Force early 2020 
with the accession of the 

317
00:17:07,200 --> 00:17:10,200
European Union. 
The Geneva act Bridges, the 

318
00:17:10,200 --> 00:17:13,900
Lisbon system of appellations of
origin and the trip system of 

319
00:17:13,900 --> 00:17:17,599
geographical indications 
differences in philosophy. 

320
00:17:18,099 --> 00:17:21,200
One reason for the conflicts 
that occur between European and 

321
00:17:21,200 --> 00:17:24,300
United States government's is a 
Difference in philosophy as to 

322
00:17:24,300 --> 00:17:27,500
what constitutes a, genuine 
product in Europe. 

323
00:17:27,500 --> 00:17:30,900
The prevailing theory is that of
terroir that there is a specific

324
00:17:30,900 --> 00:17:34,900
property of a geographical area 
and that dictates a strict usage

325
00:17:34,900 --> 00:17:39,000
of geographical designations, 
thus anyone with sheep of the 

326
00:17:39,000 --> 00:17:41,700
right breeds can make Roquefort 
cheese, if they are located in 

327
00:17:41,700 --> 00:17:44,500
the part of France, where the 
cheese is made, but nobody 

328
00:17:44,500 --> 00:17:47,400
outside, that part of France can
make a blue sheep's, milk cheese

329
00:17:47,400 --> 00:17:50,400
and call it Roquefort even if 
they completely duplicate the 

330
00:17:50,400 --> 00:17:52,700
process described in the 
definition of Roquefort. 

331
00:17:53,400 --> 00:17:55,700
By contrast in the United 
States. 

332
00:17:55,800 --> 00:17:58,100
The naming is generally 
considered to be a matter of 

333
00:17:58,100 --> 00:18:01,700
intellectual property. 
Thus the name, Grayson belongs 

334
00:18:01,700 --> 00:18:04,500
to Meadow Creek Farms and they 
have a right to use it as a 

335
00:18:04,500 --> 00:18:07,600
trademark. 
Nobody even in Grayson County, 

336
00:18:07,600 --> 00:18:10,900
Virginia can call their cheese, 
Grayson while Meadow Creek 

337
00:18:10,900 --> 00:18:13,900
Farms, if they bought up another
Farm elsewhere in the United 

338
00:18:13,900 --> 00:18:17,000
States, even if nowhere near 
Grayson County, could use that 

339
00:18:17,000 --> 00:18:19,800
name, it is considered that 
there need to preserve their 

340
00:18:19,800 --> 00:18:22,600
reputation as a company, is the 
quality guarantee. 

341
00:18:23,100 --> 00:18:26,000
This difference causes most of 
the conflict between the United 

342
00:18:26,000 --> 00:18:29,000
States and Europe and their 
attitudes toward geographical 

343
00:18:29,000 --> 00:18:31,800
names. 
However, there is some overlap 

344
00:18:31,800 --> 00:18:34,600
particularly with American 
Products, adopting a European 

345
00:18:34,600 --> 00:18:37,300
way of viewing. 
The matter the most notable of 

346
00:18:37,300 --> 00:18:41,400
these are crops Vidalia, onions,
Florida, oranges and Idaho 

347
00:18:41,400 --> 00:18:44,200
potatoes. 
In each of these cases, the 

348
00:18:44,200 --> 00:18:47,700
state governments of Georgia, 
Florida, and Idaho registered 

349
00:18:47,700 --> 00:18:51,100
trademarks, and then allow their
Growers or in the case of the 

350
00:18:51,100 --> 00:18:53,900
vidalia onion. 
Only those In a certain well 

351
00:18:53,900 --> 00:18:57,700
defined geographical area within
the state to use the term while 

352
00:18:57,700 --> 00:19:01,000
denying its used to others. 
The European conception is 

353
00:19:01,000 --> 00:19:04,100
increasingly gaining Acceptance 
in American bit of culture. 

354
00:19:04,200 --> 00:19:07,600
Also Vintners in the various 
American viticultural areas are 

355
00:19:07,600 --> 00:19:09,800
attempting to form 
well-developed and unique 

356
00:19:09,800 --> 00:19:12,800
identities, as New World Wind 
gains Acceptance in the Wind 

357
00:19:12,800 --> 00:19:15,900
Community. 
Finally, the United States has a

358
00:19:15,900 --> 00:19:19,100
long tradition of placing 
relatively strict limitations on

359
00:19:19,100 --> 00:19:22,700
its native forms of whiskey, 
particularly notable are the 

360
00:19:22,800 --> 00:19:25,100
Points for labeling a product 
straight whiskey. 

361
00:19:25,100 --> 00:19:28,100
Which requires the whiskey to be
produced in the United States in

362
00:19:28,100 --> 00:19:31,400
accordance with certain 
standards and the requirement in

363
00:19:31,400 --> 00:19:35,600
force by federal law and several
International agreements NAFTA. 

364
00:19:35,800 --> 00:19:38,900
Among them that a product 
labeled Tennessee, whiskey, be a

365
00:19:38,908 --> 00:19:41,200
straight bourbon whiskey 
produced in the state of 

366
00:19:41,200 --> 00:19:44,000
Tennessee. 
Conversely, some European 

367
00:19:44,000 --> 00:19:46,400
products have adopted a more 
American System. 

368
00:19:46,600 --> 00:19:50,100
A prime example is Newcastle, 
Brown Ale, which received an EU 

369
00:19:50,100 --> 00:19:54,300
protected geographical status in
When the brewery move from 

370
00:19:54,300 --> 00:19:58,600
tyneside to tadcaster in North 
Yorkshire about 150 kilometres 

371
00:19:58,600 --> 00:20:01,700
away. 
In 2007, for economic reasons, 

372
00:20:01,800 --> 00:20:03,200
the status had to be revoked
