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The challenging problems 
business owners go through. 

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In today's episode of the 
Dislexic Entrepreneur, I'm going

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to share three different 
problems I'm running into at the

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moment as I build the added 
nutrition brand. 

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We haven't even launched. 
And I wanted to share some of 

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the highs and some of the lows 
as we go through this because, 

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you know, whether you're 
thinking of starting a business,

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whether you're an entrepreneur 
and you're looking to get 

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better, it's really important to
understand that many people are 

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going through similar stuff and 
how to deal with it. 

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So let's dive into this episode.
OK, so I'm really enjoying this 

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case study. 
If you want to follow the Added 

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Nutrition brand, you can go to 
addednutrition.com. 

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You can sign up and get a $10 
credit when we launch. 

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I appreciate everybody who signs
up at this point. 

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We've got a good number of 
people in our database already, 

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but we can always have more 
guys. 

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I always appreciate it. 
So if you are listening to the 

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podcast and you want to give me 
some support, just popping your 

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name and details in there makes 
a massive impact. 

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So addednutrition.com, I'll put 
it in the show notes. 

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But what I want to share today 
is some of the challenges of 

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building a supplement brand. 
And when I first started this, I

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kind of, there was a part of me 
when I first did this that 

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thought it's actually not that 
hard to create a supplement 

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brand now with Chechi BT and 
that helping you design your 

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product and do some of the more 
technical stuff, it's pretty 

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easy. 
How wrong was I? 

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There was so much work and 
effort and energy and it's such 

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an ADHD dyslexic thing to do is 
to picture an outcome that seems

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so simple and then wonder why it
takes you 3 times as long to get

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there. 
Deep down I knew this was 

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probably going to happen, but 
you know, there's always a part 

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of you that just thinks maybe 
this time will be different. 

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It's usually the thing that 
catches you out. 

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So you know, one thing I've 
always learned in business is 

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things take you 3 times longer 
than you imagine. 

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I thought it would take six 
months. 

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It'll probably take 18 months 
before we're starting to sell 

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through a good amount of our 
stock, which is hilarious. 

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Literally took three times as 
long. 

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This is my kind of gut feeling. 
So I've learned a lot during 

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this period, if I'm honest. 
Things that I didn't even know I

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needed to learn. 
But I keep coming up against 

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some challenges, so I thought 
I'd share. 

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You know, and there are these 
three different tiers of 

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challenge. 
And again, when I say 

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challenges, some of these are 
just decisions. 

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And I think this is the problem 
with being a business owner in 

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this day and age is with the 
benefit of AI, you can get a lot

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of help from around the place. 
There's so much help, there's so

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much information, it can just 
get overwhelming. 

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Like I'm someone who absorbs 
information quickly and can 

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learn quite quickly. 
I'm quite lucky that way. 

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But then you just, if you're 
going too quickly, you've just 

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got all this decision fatigue. 
Everyone's asking you questions.

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You've got to make these 
decisions that if you go down 

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the wrong path could slow you 
down or break the machine and it

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gets tough, I'm not going to 
lie. 

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And then you come up against 
roadblocks that just keep 

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kicking you in the nuts is 
probably the way I would frame 

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it. 
It really feels like that. 

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I'll give you an example. 
We're trying to get a word mark,

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a trademark for Amazon. 
This is something you should do 

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when you set up your brand so no
one can steal it once you start 

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to go well. 
And we're trying to go through 

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the US Patent Office. 
I think it's got a longer name 

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than that, but it's basically 
the office where you registered 

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trademarks and and that type of 
thing. 

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And my God, America, you're some
of the government web platforms 

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are horrendous. 
This is such a terrible 

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platform. 
It is so hard to verify your 

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identity, to go through the 
steps. 

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It is driving me nuts. 
And for someone who doesn't have

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a lot of patience, it's not 
teaching me patience because 

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it's just teaching me 
frustration. 

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It is that bad. 
And it's getting me to a point 

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where like we've been messing 
around with this for like a 

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week. 
It either won't text message us 

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or it'll just decide not to work
in certain places or I'm just 

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it's killing me. 
It's like killing me inside. 

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Like it's seriously is, you 
know, this kind of basic admin 

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stuff just murders the ADHD 
brain because it's so boring and

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and it's so laborious. 
Is that the word like that? 

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That alone is just it seems so 
simple, but it's so painful. 

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Minute it's done, I'm going to 
be stoked. 

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So that's one like little thing 
that hits you as a business 

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owner, the things you just got 
to do that you really can't be 

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bothered doing, but you've got 
to push through. 

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So I've got it in my diary first
thing tomorrow when I've got the

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most energy, I'm just going to 
nail it. 

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But it's, oh, I hope I can if, 
if everything works. 

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But it's just an example of of 
some of the, the peep pees. 

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But I know I've got to get 
through it. 

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You know, you can't, it can't 
all be butterflies and rainbows,

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right? 
The second piece that's come up 

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because of that, it's got me 
thinking and I listen to a lot 

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of podcasts. 
It's got me thinking, should I 

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be selling through Amazon as our
main channel or should I be 

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going direct to market through 
our Shopify website? 

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We've built and I keep talking 
to different people and 

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different people have different 
beliefs. 

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Some say Amazon is great, others
say it is way too. 

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It's so busy at the moment. 
Like it's a great place to be 

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eventually, but it may not be 
the best place to start. 

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You might be better going direct
to market. 

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Build an audience through 
Facebook and other places. 

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Use those ads to get in front of
the right people, but but stay 

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away from Amazon at least for 
the first six months because 

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you've only got so much 
bandwidth to do one thing well. 

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And I found a really cool 3 PL. 
These are the people that will 

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take our product, package it up 
and ship it out across America. 

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That looks pretty good that I'm 
considering. 

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And when I do the numbers, it 
kind of makes sense to do it 

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that way. 
It actually works at about the 

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same price. 
The big difference with Amazon, 

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Amazon's a bit easier for people
who are already customers to 

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buy, but you lose a bit of 
margin because of that. 

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When you're doing it direct to 
market. 

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The benefit is you get to keep 
everyone's data, you get to keep

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their e-mail addresses, you get 
to know your audience, you get 

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to ask them questions and, and 
do more there. 

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And I, I really do think we're 
going to build a more of a 

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consumer brand where we want to 
know our customers. 

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We don't just want to be a 
commodity where Amazon a lot of 

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the time does feel very 
commoditized, especially in our 

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market. 
So like, I'm really sitting on 

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this fence now going, OK, do we,
we've only got 1000 models to 

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sell in our first run. 
Do we actually go to a three PL.

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and do it direct through 
Shopify, which is I'm kind of 

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starting to lean that way or do 
we go through Amazon? 

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And this is quite a shift at 
this point. 

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Let me let me tell you that. 
So it's crazy, if I'm honest, 

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like it's yeah. 
And the problem is if Amazon 

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decides to get a bit cheeky and,
and, you know, frustrating, they

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can really slow you down as 
well. 

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Whereas if we go to direct 
market, we have a lot more 

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control. 
So I am, yeah, toys are up in 

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the air. 
I'm likely going to go direct to

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market. 
But again, this is a huge 

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decision that you have to make 
as a business owner. 

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And if it's the wrong decision, 
I won't know till later on. 

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So that's really tough. 
It is really, really tough. 

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You know, we're having some 
great success on Facebook with 

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some of our kind of posts, our 
kind of ADHD based posts. 

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We've had three posts reach 
60,000 views, another get to 

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672,000 and starting to build 
our followers. 

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We've got up to about 1200 now 
following us on Facebook. 

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Oddly, Facebook's algorithms 
really interesting at the 

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moment. 
It's changed a lot. 

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So they are, they've really 
changed what they promote, which

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is pretty cool. 
So that helps us a little bit. 

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Plus we know a little bit about 
meta ads, so we could go down 

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that path. 
Like this is the challenges of 

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business, right? 
As a business owner, you're 

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making all these high level 
decisions while you're trying to

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do everything else, especially 
when you're a small business. 

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Like I'm lucky that I run this 
through my web design agency as 

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well. 
So I'm able to subcontract some 

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of my web design team if they're
quiet and a really good price 

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point to help out. 
So I got one of them helping 

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with our social media, some 
others helping with our website 

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and another one helping us get 
listed on Amazon or wherever we 

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go. 
But again, all decisions lead 

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back to me because, you know, 
there's a lot of money, like 

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we've thrown a chunk of cash 
into this to make it run and 

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it's learning as we go. 
So like it's, it's been, it's, 

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it's been a massive decision as 
well. 

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We also now have to decide when 
do we launch and what do we do 

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for that launch advertising 
wise, You know, some people say 

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launch quietly and just make 
sure everyone's happy. 

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Get some more testimonials. 
And then others are saying just 

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go all in, you know, really 
push, try and become a 

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bestseller and go nuts. 
It's so we're all over the 

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place. 
And then there's also this ADHD 

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dyslexic part of me who just 
wants to play and create new 

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products like, which is really 
some of my skill set. 

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So I'm kind of in the zone, you 
know, I've got to make these big

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decisions. 
Do I bring someone on to help us

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with advertising? 
You know, do I try and find 

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maybe someone who's dyslexic and
ADHD who wants to become a, a 

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shareholder who wants to own 
that part of our business and 

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maybe they're an influence of 
themselves, or maybe it's they 

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want to do something different 
in their career and give them an

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opportunity. 
I've definitely learned over the

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years, working with good people 
can be super helpful, especially

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if you find the right people 
with the right passion, you can 

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do some pretty cool stuff. 
Who knows, there may even be a 

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listener out there who gets in 
touch. 

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But it's, it's, you know, I 
guess what I wanted to share on 

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this podcast as I go forward 
with this case study is wherever

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you are in business, there are 
challenges. 

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Your problems just get better 
over time and you get better at 

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breathing through the hard ones 
and going, you know, asking 

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yourself some deep questions. 
And there was something I 

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learned from Jeff Bezos of 
Amazon. 

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Not a huge fan of his, if I'm 
honest, But one thing he does 

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talk about a lot is, you know, 
I'll probably, I'll probably 

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stuff the naming of these up. 
But type A and type B decisions 

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type, I think type A decisions 
are decisions where you can go 

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backwards and you're not likely 
to lose. 

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So like say on our website, we 
change it all to pink rather 

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than yellow. 
Say we'd make that decision and 

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we decide it's a bad idea. 
We can go back and change the 

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color of the website. 
It's not the world end. 

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But if I decide that we're going
to sell direct to market and we 

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ship 950 or 1000 bottles, 
whatever the number is to the 

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fulfillment center, get them all
set up, it's a lot harder for me

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to move that to Amazon. 
There is a big, you know, 

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challenge there, right? 
If we change those platforms, 

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it's a big shift. 
And so that's kind of a Type B. 

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There's like there's a door 
you're going through. 

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You can't go back through the 
door the other way without cost,

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quite a substantial cost. 
And So what I try and do is on 

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type A decisions, I'm really 
quick, I'm really nimble and 

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agile. 
Type B decisions, I try and 

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think about them a little bit 
longer, even if it slows down 

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the flow. 
And I know that's hard for me. 

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Like I think I've talked about 
it. 

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I've also, I'm also considering 
starting a bookcase door 

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business at the moment, which is
pretty cool where we make doors 

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like like Murphy doors. 
But in New Zealand where I'm 

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based, it's a small margin, but 
a small business, small margin 

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business. 
But it's something I'm really 

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passionate about. 
I really like the idea of it. 

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We've even had a prototype done 
in my office. 

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I'll try and put some photos up 
if people are interested. 

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But again, like playing with 
these, like these decisions that

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I'm trying to make for all of 
these different things at the 

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same time, you know, I've got to
mix, I've got to take some time 

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with it. 
And like with the book a store 

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thing, it's been a real slow 
burn business. 

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I've been kind of on and off of 
it for a year and a half as 

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well. 
Not completely committing to it,

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but committing enough to test it
out and see if there's an 

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interest. 
And it's, it's interesting 

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because I'm not too, I'm not 
really pushing myself in that 

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business. 
Things are kind of coming to me 

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as they should. 
So like, you know, if you've got

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an ADHD brain, you can end up 
doing a lot of things at once, 

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which can be tiring, but it can 
also be the way we're built. 

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And over time, you know, I, I 
think when you're starting out, 

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what I would say is, is pick 
one, like what I'd say like hell

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I do. 
It is, I have one pay the bills 

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business. 
That's my web design, my AI 

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software business. 
We build a lot of cool stuff. 

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I love it. 
It's been around nearly 10 years

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and it's consistent and I've 
learned a lot about business 

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through it. 
And it pays my bills. 

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I then have my, I want to sell 
it one day for a lot of money 

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and I want to help a lot of 
people kind of mission business,

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which is added nutrition. 
Like I think 1 I can make that a

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large product business. 
I also think I can help a lot of

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people that are like me that 
have similar problems. 

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I can build a brand that does 
that job really well. 

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And then I've got this kind of 
wonder doors thing, which is 

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kind of like my brain messing 
around with doing something 

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else. 
Like it kind of needs something 

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to play with. 
So I've got no financial goals 

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in it per SE. 
I'm happy to do it with other 

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people. 
I kind of just want to see if it

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can it can work out, but I'm not
going to put pressure on myself.

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Every time I put pressure on 
myself, I get my family to say, 

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don't mess around with this. 
Don't, don't slow down. 

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Put it to the side of you're too
busy. 

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Focus on the other two things 
big. 

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But I have to have enough 
things, enough, enough ions in 

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the fire to keep me interested 
or everything falls apart and 

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then I get bored. 
It's actually worse. 

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Does that kind of make sense? 
I'm not sure if you can connect 

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with that. 
You can connect with my kind of 

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vibe there. 
And I think it's understanding 

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how your brain works like this. 
The key is that you, you know, 

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don't beat yourself up. 
The old days, I used to beat 

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myself up about this and go, oh,
if only I could focus on one 

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thing, I would be rich. 
Yeah. 

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But that's just not who I am. 
Like, I'm. 

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I'm just not that person. 
And, you know, there are things 

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I can do to help myself in that 
respect. 

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And I do from time to time. 
But I just don't beat myself up 

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anymore. 
I am the me that is sitting 

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right here chatting to you guys 
on the podcast. 

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So I'm going to keep sharing my 
stories. 

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If you've got any questions 
about the business growth, any 

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00:14:01,760 --> 00:14:05,080
thoughts, again, the 
districtscontrepreneur.com pop 

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00:14:05,080 --> 00:14:08,680
along, reach out. 
I appreciate everyone's comments

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00:14:09,040 --> 00:14:15,240
and I'll be back next week. 
Thank you for listening to 

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00:14:15,240 --> 00:14:17,440
today's podcast on the truth 
about dyslexia. 

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00:14:17,760 --> 00:14:21,680
If you're looking for a group of
awesome humans to help you with 

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00:14:21,760 --> 00:14:25,000
ADHD, dyslexia, and the 
neurodavergent brain, maybe the 

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00:14:25,000 --> 00:14:26,960
Right Brain Resetters is for 
you. 

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00:14:27,320 --> 00:14:31,080
You can find us at Right Brain 
resetters.com and for just $7.00

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00:14:31,080 --> 00:14:34,640
a month you can join our amazing
group where you'll get Q&A's. 

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00:14:34,640 --> 00:14:37,360
You're going to get little mini 
courses and heaps of stuff. 

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00:14:37,360 --> 00:14:41,640
It's way more value than you 
will invest in joining, so make 

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00:14:41,640 --> 00:14:43,640
sure you head to 
rightbrainresetters com and 

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00:14:43,640 --> 00:14:46,000
we'll put the link in the show 
notes.