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Welcome to the everyday p.m. 
podcast, the podcast, where we 

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discussed project management 
principles for your everyday 

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life. 
My name is Ann campea and I'm a 

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certified project / program 
manager with several years. 

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Working for the very different 
Industries. 

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Healthcare retail consumer goods
Tech. 

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I'm now in marketing I'm so 
excited to welcome. 

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Mmm, my very special guest and 
returning to the podcast, Donna 

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Gregorio, who is a veteran of 
corporate IT project management.

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She's also a published author 
college, grad, school instructor

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and well-respected Conference 
speaker. 

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Now, Donna, I've had an 
opportunity just this past fall 

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to see you speak in person. 
I'm so excited. 

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Now, have you back on the 
podcast to speak more on a topic

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that you actually came forward 
to me to propose which is 

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measuring customer experience to
drive Innovation. 

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So before we dig, To that topic.
Why don't you take a brief 

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moment to introduce yourself to 
our audience? 

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Well, hi and thanks again for 
having me on a podcast, love 

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participating in what you're 
doing and making advances for 

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RPM industry and everyone in the
audience. 

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Thanks so much for tuning in to 
listen today. 

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As an said, I am a veteran, IT 
project manager. 

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I am a department head at the 
Mitre Corporation and Bedford 

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Massachusetts where Iraq on the 
pmo office, where we run, we 

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helped execute on the most. 
Significant and most important 

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projects in our division. 
I started out my career as a 

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software developer and moved 
into software designing both 

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user interface and software 
design and then I gradually 

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moved into project management 
and that's been for the past 20 

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years or so that I've been and 
I'm involved in project 

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management and been a great 
career and I documented some of 

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my challenges and Experiences in
Vietnam, I booked the successful

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project manager, but I'm here 
today to talk about some new 

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thoughts and ideas that are 
recently becoming important in 

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my organization. 
So excited about talking about 

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customer experience and helping 
to drive Innovation. 

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So I want to I do want to take 
like 2 minutes, done it to 

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praise you because when you 
first came on the podcast, we 

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talked about this book so please
do check out. 

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The episode as well because it's
all about, just all of the 

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things that you had to go 
through to get this book 

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published. 
What the book is about how 

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useful and practical can be for 
project managers very recently. 

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You did an episode for us on 
roadmapping and creating your 

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strategic roadmaps and I got to 
see you speak at the PMI Global 

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conference which was incredible.
I was like a fan girl in the 

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audience saying. 
I know that person and I since 

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we've met If for those project 
managers that are listening and 

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thinking what is the trajectory 
of a p.m. you go into a p.m. 

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role, what happens then, like 
how do you move about the 

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industry? 
How do you climb the ladder 

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Donna for you? 
Like you to me is like the 

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trajectory for me. 
I mean, Donna does things that 

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I'm looking forward to doing 
like, being a graduate school 

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instructor? 
It's like one of the, my bucket 

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list things, right? 
Being an executive position and 

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Being there and kind of working 
with the portfolio working with 

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the c-suite, level 2 to make 
those decisions on behalf of the

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organization. 
You talked about that again in 

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the roadmapping episode, you're 
doing that, you wrote a book on 

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project management. 
I just there's just so much that

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you've done in your career 
already known as the. 

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I thought I wanted to take just 
like 2 minutes to praise you. 

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Because for those that are 
looking for somebody to say like

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hey how can I model my career 
off of somebody who's done some 

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of the things that I'm To sit in
Donna, you are that for me. 

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So every time you get on the 
podcast, I'm so honored to have 

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you share another one of your, 
you know, bits of knowledge with

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me and my audience and selfishly
just with me because I absorb it

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and take it all in and I go use 
it at my organization. 

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But for those that are listening
to, I think Donna would be a 

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great example of somebody that 
you would look to to kind of 

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model the way for you. 
So, back to the topic at hand I 

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think everyone in the audience 
knows how challenging it is to 

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be a project manager. 
There's always challenges 

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they're always what ifs. 
What if we had only done if we 

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had thought about this? 
If we had prepared better if we 

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had planned better and I think 
if you if you looked at the most

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successful project managers that
you know of and I asked them 

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what are the five of six things 
that you always do on every 

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project that you work on? 
I bet they could tell you what 

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Five or six things are. 
So now that they consistently do

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they consistently execute on and
they are they are those the most

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successful project managers that
you've seen your in your view 

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point and, you know, you try to 
mimic those people as much as 

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you can. 
And I think that over the years,

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I've worked with so many project
managers that I've, I've learned

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what those things are. 
And I think helping to share 

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some of those things without 
Others is is really what it's 

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all about. 
So, let's break this topic down 

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because I would guess that maybe
the first part of this topic is 

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something that you have either 
done yourself, or you've seen 

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your predecessors, or those that
have mentored you do, which is 

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understanding customer 
experience, right? 

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So when it comes down to a 
project, you're really creating 

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a project from start to finish 
to ultimately feed into some 

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sort of either end, user 
customer experiences what I 

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would have. 
Engine. 

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So in your opinion Donna why is 
it important for us to measure 

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customer experience? 
So I think that we've been very 

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good over the years at measuring
customer experience, with 

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respect to a particular product 
and I think we have a lot of 

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metrics that we can collect 
about a particular products 

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success. 
So we can say, how many users do

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we have? 
How many customers do we have? 

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How many clicks do we do? 
We get how many thumbs? 

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Zup, do we get on the product? 
How many comments do we do? 

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We get on the product, how many,
how many times are we getting 

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complaints to the service desk 
on particular product? 

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How many times do we have an 
outage for a particular product?

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So, I think that we've been very
good over the years and tracking

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all those things. 
We talked about customer 

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experience, you're really 
talking about the sentiments and

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the opinions of an overall. 
Experience that the customers 

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having. 
So example of that would be how 

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well is your it organization 
supporting you in the work that 

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you have to do on a day-to-day 
basis. 

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So, that's really end-to-end. 
How, what's the boot up time? 

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On my computer? 
Isn't fast enough? 

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It is the response time for some
of the key applications that I'm

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using. 
Is it fast enough did? 

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I am I running into problems 
with many of my eye? 

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It products. 
Am I running into successes? 

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And is it supporting me in the 
way? 

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I expect? 
I have a certain expectation. 

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You and I TR telling me that 
you're supporting me in a 

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certain way. 
Are you really doing what are we

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really supporting people? 
The way we expect to be 

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supporting them? 
They delighted with our 

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responses. 
They delighted with the products

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that they're using as a whole 
not just on an Basis, but on an 

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overall basis, you know, one 
example I could give of customer

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experience is the, the idea, 
we've all gone out to dinner, 

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right? 
And the process of going out to 

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dinner, you pick a restaurant, 
you look at the menu online 

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before you go, you get to the 
restaurant. 

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There's a long line, you can go 
into the restaurant, you see, 

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get seated, the service, the 
food quality, in this Ambience, 

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there's entertainment, there's 
the check process and paying the

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bill processing, the Whole 
experience. 

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If the food is really good, 
that's only one piece of the 

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whole experience. 
And and so, when someone tells 

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you all that restaurant is 
great, you should try it. 

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It's because they had an overall
great experience from beginning 

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to end, not just in one 
particular area. 

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So if you think about the, it 
customer journey and the 

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customer experience. 
And you think about Amazon as 

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being a great customer 
experience example. 

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From beginning to end, you're 
getting a great overall 

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experience. 
Why aren't we and it, and why 

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aren't we as project managers 
being more serious about 

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collecting that customer 
experience? 

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So I think that's really what 
we're talking about. 

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We talk about the energy, it 
takes to collect individual 

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product experiences much easier 
to do what we're talking about 

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in an overall customer 
experience often comes from Not 

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just talking with people, but 
also from surveys and things 

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like that where we can get the 
overall experience that were 

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expecting from our customers. 
Yeah, I mean, I don't think 

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people wake up and say, hey, I'm
going to create a shitty project

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or product today, you know, and 
put and just leave that and 

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never never touch it again. 
I think obviously to your point,

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I think you spoke about it, but 
this is applicable across all 

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Industries, even think about 
Hospitality, right? 

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And the quality of service that 
you have to provide, Your 

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customer. 
It's not just a one-time thing 

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if they're staying there for a 
duration of time. 

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If you're at a hotel then you 
want to make sure everything 

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they're experiencing around them
is the best quality. 

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And that experience is something
that becomes very memorable for 

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them. 
I think they are. 

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Another great example is, 
probably like, right, people go 

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back to a specific type of 
Technology because they trust in

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that product and they trust and 
experience. 

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And you started to touch upon 
something that I think is 

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interesting. 
Eating because now we understand

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why it's important to measure 
customer experience. 

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We want to make sure that we're 
looking at quality and that were

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kind of there at the service of 
our customers and making sure 

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our product or whatever. 
We're putting out there. 

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As is going to be the best 
version of it that it can be. 

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Now you talked about surveying 
is that the only tools that you 

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recommend when it comes to 
measuring customer experience or

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their other tools that you've 
utilized to be able to do so 

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Well, I could tell you a great 
story and a great example of 

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this. 
We have an IT steering committee

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that consists of a number of 
Vice Presidents across the 

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organization. 
And we have regular meetings 

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with this. 
It steering committee on a 

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quarterly basis. 
And so at one of our more recent

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meetings in the fall, one of the
vice presidents spoke about at 

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the very beginning of the 
meeting even before. we started 

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to talk about Investments and 
what we're working on and and 

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what, what she's interested in 
particular and she spoke up and 

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she said, you know, why why 
would talking about investing in

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new technologies when you can't 
even get the basics, right? 

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So, I was in a meeting last week
and, and such and such a room 

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and the Wireless Flint out. 
And here, we're at telling 

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people to come into the office 
and they have better wireless 

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service in there at their house.
Then we can even give them in 

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the building. 
So why can't you fix the 

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wireless? 
That's that's that's one of the 

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biggest problems that I'm saying
and and some of the other vice 

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president has chimed in and he 
said Well I can't ever get the 

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search the search capabilities 
to work right for me, every time

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I use search, I get responses 
back from 1995, I get these old 

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documents that the that don't 
even apply to, they have the 

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word in the title, but that's 
about it that the rest of it 

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doesn't even apply. 
So why is your search so bad? 

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Like why can't you get wireless 
right? 

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And why can't you get searched, 
right? 

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And so guess what happened this 
year? 

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We Have a whole 
multimillion-dollar project on 

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upgrading our wireless and we 
have another Mill month. 

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Multi-million dollar project to 
upgrade our search capabilities 

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because of that meeting because 
of those two vice-presidents. 

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We went out and surveyed, random
people across the company, 

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specifically about Wireless and 
specifically about search. 

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Because those are two things 
that we heard from the vp's 

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wanted to make sure. 
That in fact, those really 

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problems And we did some 
research in our help desk and 

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found that there were a lot of 
effect of problems, highlighted 

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with respect to those two 
things. 

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So, it's interesting that when 
you give people the opportunity 

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to speak up and this was an 
opportunity at this, it steering

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committee review. 
We start to talk about was 

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spending a million here. 
We're looking at zero trust 

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we're looking at ransomware. 
We're doing artificial 

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intelligence doing all these 
great things. 

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Eggs and the VP select. 
Yeah, that's all great. 

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Terrific. 
But how about how about getting 

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the basics? 
Right, everyone, his attention 

234
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right? 
So that there isn't a customer 

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experience problem. 
I am a customer. 

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I go into a meeting with some 
very important sponsors and not 

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the wireless doesn't work. 
What how does that make us? 

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Look right? 
As a company that's the meeting 

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has to be canceled. 
And rescheduled, that's a 

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problem and the same thing with 
search. 

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So, If you can step back and 
look at some of these problems. 

242
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Now, you start to think about 
where do we want to invest money

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in supporting projects? 
Do we really want our 

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investments to go towards 
artificial intelligence which is

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the latest and greatest hot new 
thing or do we want to go back 

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to the basics and make sure that
that are basics of being 

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covered? 
And you know, we try to balance 

248
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our investments just like 
everyone does, right? 

249
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If you have your own set of 
financial planning, You want to 

250
00:14:45,000 --> 00:14:49,200
invest some in stocks and some 
of mutual funds, everybody knows

251
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those kinds of things, it is the
same thing in an IT environment.

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You've got so much money to 
spend, you want to spend some of

253
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it on new technologies and you 
want to spend some of it on 

254
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making sure that the rest of 
your Basics are running 

255
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correctly. 
And so that customer experience 

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that you're able to glean, not 
just from vp's, but from others,

257
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in the company is really how 
you're helping too. 

258
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Strategize and as project 
managers, it seems like we're 

259
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being asked more and more to 
talk about strategy to help in 

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decision making especially at 
that c-suite level if we're 

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working with the CIO or or the 
CEO or others at that level, we 

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00:15:31,600 --> 00:15:35,500
need to be able to talk their 
language and and provide 

263
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recommendations not only on how 
much it would cost to fix 

264
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wireless. 
Which, of course is often 

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something we are asked as PMS. 
How much will this Wireless 

266
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products that? 
It cost me to buy new equipment 

267
00:15:46,600 --> 00:15:50,900
and to resources and and, and 
get the labor done and how long 

268
00:15:50,900 --> 00:15:52,300
will it take? 
Who us? 

269
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But in addition to, that doesn't
make sense to make that 

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investment. 
And how do we as project 

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managers collect that customer 
experience. 

272
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I do think part of it is through
these kinds of meetings and 

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other parts of it is to reach 
out to customers and specific 

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areas when we're hearing their 
problems through. 

275
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Either service desk tickets or 
through some of these 

276
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conversations were having. 
And of course, the other way, I 

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don't know about you but my 
company does a lot of service 

278
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and the kinds of questions that 
they're asking. 

279
00:16:27,700 --> 00:16:32,200
Sometimes our don't make sense 
or sometimes they're not as 

280
00:16:32,200 --> 00:16:36,100
significant as it could be. 
So why not help with some of the

281
00:16:36,100 --> 00:16:41,200
surveys to try to collect those 
customer experience information.

282
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I know that our service desk 
again, Mike My company is a 

283
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good-sized 10,000 employees and 
every time there's a ticket that

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the service desk submits that 
you get from an employee that a 

285
00:16:53,400 --> 00:16:56,600
survey gets sent out. 
So, we sent out a survey every 

286
00:16:56,600 --> 00:16:58,100
single time, there's an 
incident. 

287
00:16:58,300 --> 00:17:02,200
So why not capitalize on that 
survey and ask the right 

288
00:17:02,200 --> 00:17:04,599
questions? 
How are your how was your 

289
00:17:04,599 --> 00:17:06,700
experience? 
Is there an area where you 

290
00:17:06,708 --> 00:17:10,500
believe it could be better 
supporting you some of those 

291
00:17:10,500 --> 00:17:13,599
kinds of questions? 
I love I love that example. 

292
00:17:13,599 --> 00:17:16,900
Donna and how Often does your 
organization of that size? 

293
00:17:16,900 --> 00:17:19,099
How often do you put out a 
survey like that? 

294
00:17:20,000 --> 00:17:22,700
Yeah, there's a survey. 
So is this a sir every time 

295
00:17:22,700 --> 00:17:24,900
someone submits an incident of 
any kind? 

296
00:17:24,900 --> 00:17:29,300
So my cell phone broke, or I 
can't get email to work right on

297
00:17:29,300 --> 00:17:34,000
my VTC connection is down, or I 
need my securid tokens. 

298
00:17:34,200 --> 00:17:38,800
So I can log into the something,
whatever the reason is we get 

299
00:17:38,800 --> 00:17:42,700
all these help desk tickets. 
So, Services tickets, every time

300
00:17:42,700 --> 00:17:45,100
a ticket is submitted that a 
They get sent out. 

301
00:17:45,500 --> 00:17:49,600
And so we're now trying to craft
the surveys, in a way that we 

302
00:17:49,600 --> 00:17:52,900
can better collect this customer
experience and we're thinking 

303
00:17:52,900 --> 00:17:55,200
about putting together, this is 
all new for us. 

304
00:17:55,200 --> 00:17:59,100
Now, this year, we're thinking 
about working on a customer 

305
00:17:59,100 --> 00:18:05,000
dashboard, that gives Executives
a sense of customer satisfaction

306
00:18:05,000 --> 00:18:09,500
with our overall, it 
performance, and it would be 

307
00:18:10,600 --> 00:18:14,200
targeted in different areas. 
So again, how is the wire? 

308
00:18:14,400 --> 00:18:18,800
His opinion, what's the opinion 
on our overall structure? 

309
00:18:18,800 --> 00:18:22,000
Where are we having problems? 
Then you start to dive into some

310
00:18:22,000 --> 00:18:24,700
of these other areas as I 
mentioned, if someone doesn't 

311
00:18:24,700 --> 00:18:28,200
like what their experiences with
wireless, then we start to look 

312
00:18:28,200 --> 00:18:33,200
at the tickets around Wireless, 
we started to research more and 

313
00:18:33,200 --> 00:18:36,700
reach out to our friendly 
partners and ask them how things

314
00:18:36,700 --> 00:18:40,300
are working out. 
So we're, we've got our ways of 

315
00:18:40,300 --> 00:18:44,200
collecting customer experience, 
but there are tools that you can

316
00:18:44,300 --> 00:18:47,800
Can purchase that we don't have 
one yet, but there are tools you

317
00:18:47,800 --> 00:18:51,300
can purchase that will track 
some of these survey results for

318
00:18:51,300 --> 00:18:52,800
you. 
In a very nice. 

319
00:18:53,100 --> 00:18:55,800
Analytical view. 
We're trying at the moment to 

320
00:18:55,800 --> 00:18:58,400
build of that into our own 
systems ourselves and see how 

321
00:18:58,400 --> 00:19:03,100
successful we are that. 
But sure, I think it's a new a 

322
00:19:03,100 --> 00:19:06,200
new experience for us. 
So we're still trying to figure 

323
00:19:06,200 --> 00:19:09,800
it out but certainly those 
comments that we heard 

324
00:19:09,800 --> 00:19:13,900
definitely drove where our 
investment money is to go, you 

325
00:19:13,900 --> 00:19:18,100
know, The barriers that I 
remember seeing in terms of 

326
00:19:18,200 --> 00:19:21,500
opening up those types of 
questions to an organization, is

327
00:19:22,200 --> 00:19:24,400
your opening up those types of 
questions through an 

328
00:19:24,400 --> 00:19:28,400
organization, right, which means
you're you should expect to get 

329
00:19:28,500 --> 00:19:34,000
feedback and we are we sometimes
you live in a culture where 

330
00:19:34,000 --> 00:19:37,400
people don't want to get 
feedback, so they would rather 

331
00:19:37,400 --> 00:19:41,400
not even survey the organization
to know what's broken. 

332
00:19:41,400 --> 00:19:45,900
And just kind of just operate as
status quo, For the duration of 

333
00:19:45,900 --> 00:19:50,000
however, long that person is in 
a position of authority. 

334
00:19:50,000 --> 00:19:53,600
So I think just the sheer fact 
that your organization has said,

335
00:19:53,600 --> 00:19:57,200
you know what, let's just start 
to ask people like what's going 

336
00:19:57,200 --> 00:20:01,400
on across the organization and 
really start to hone in on what 

337
00:20:01,400 --> 00:20:05,200
are those issues that will 
inform some of either to your 

338
00:20:05,200 --> 00:20:08,700
point lower budget? 
Things that can be fixed pretty 

339
00:20:08,800 --> 00:20:14,000
quickly or some of those things 
that may lead to much more Grand

340
00:20:14,000 --> 00:20:16,200
strategic. 
Egypt projects that you maybe 

341
00:20:16,200 --> 00:20:19,900
were unaware of until you ask 
somebody that question, but I 

342
00:20:19,900 --> 00:20:22,400
think there's just in my 
experience. 

343
00:20:22,400 --> 00:20:26,900
I've seen kind of varying levels
of asking for feedback and the 

344
00:20:26,900 --> 00:20:30,200
kind of conscious awareness of 
like if I ask somebody for the 

345
00:20:30,200 --> 00:20:35,400
feedback I better be prepared. 
To not just hear the feedback 

346
00:20:35,400 --> 00:20:38,700
but have to probably address the
feedback in some way. 

347
00:20:38,700 --> 00:20:43,200
And so Donna did you kind of did
any of that come up for you as 

348
00:20:43,200 --> 00:20:45,300
you started to roll this out? 
Out with your organization and I

349
00:20:45,308 --> 00:20:46,800
know you said this is fairly 
new. 

350
00:20:46,800 --> 00:20:50,800
So I'm just curious if any of 
those feelings had come up, it 

351
00:20:50,800 --> 00:20:52,600
is fairly new. 
But I can give you another 

352
00:20:52,600 --> 00:20:55,400
example that I think illustrates
some of Hawaii talking about. 

353
00:20:55,400 --> 00:21:01,300
And, and so, last year there had
been some Rumblings about our 

354
00:21:01,300 --> 00:21:04,700
travel experiences. 
Again, during covid-19 a lot of 

355
00:21:04,700 --> 00:21:08,600
travel that was happening. 
So a lot of things around travel

356
00:21:08,600 --> 00:21:12,000
were put on hold. 
But last year, there was an 

357
00:21:12,000 --> 00:21:16,300
effort to really do an exam. 
Action of the vendors that we 

358
00:21:16,300 --> 00:21:21,400
had in place to help us booked 
trips and the systems we have in

359
00:21:21,400 --> 00:21:23,800
place to expense our travel, 
Etc. 

360
00:21:24,200 --> 00:21:27,600
So we, there were a lot of 
Rumblings from people who had 

361
00:21:27,600 --> 00:21:32,100
been traveling prior to covid 
about the whole overall process.

362
00:21:32,100 --> 00:21:36,700
So we gathered some heavy 
Travelers people who have been 

363
00:21:36,700 --> 00:21:38,700
doing a lot of traveling, pretty
covid. 

364
00:21:38,700 --> 00:21:42,800
We put them all in a room and we
walk through the actual process 

365
00:21:42,800 --> 00:21:47,700
of Of of planning a trip booking
a trip. 

366
00:21:47,700 --> 00:21:50,300
Then when you're actually on the
trip, the issues that you run 

367
00:21:50,300 --> 00:21:52,800
into and then when you come back
from the trip expensing with 

368
00:21:52,800 --> 00:21:55,500
trip and getting your 
reimbursement, what the whole 

369
00:21:55,500 --> 00:21:58,500
experience, right? 
That's not just one system, 

370
00:21:58,500 --> 00:22:01,100
right? 
There's many systems involved in

371
00:22:01,100 --> 00:22:04,900
the travel experience, 
documented It All, We described 

372
00:22:04,900 --> 00:22:07,400
it all. 
We had it as a moderator that we

373
00:22:07,400 --> 00:22:10,000
hired to help us walk through 
the whole process. 

374
00:22:10,400 --> 00:22:14,700
And as a result of that, these 
innovative ideas started, To 

375
00:22:14,700 --> 00:22:17,200
come out. 
So, I think, when you talk about

376
00:22:17,800 --> 00:22:22,000
how to collect the the, the 
information I think, sometimes 

377
00:22:22,000 --> 00:22:25,000
you just hear it from people. 
Oh, I want to Triple was 

378
00:22:25,000 --> 00:22:26,900
terrible. 
Oh, I'm going on this trip and I

379
00:22:26,900 --> 00:22:28,200
couldn't, I didn't get my money 
back. 

380
00:22:28,200 --> 00:22:30,400
It took two months to get my 
money reverse. 

381
00:22:30,600 --> 00:22:33,100
Why is that? 
Oh, because of these forums, oh,

382
00:22:33,100 --> 00:22:36,500
I had you start to hear it. 
So there's there's a general 

383
00:22:36,500 --> 00:22:39,700
feeling that travel has been a 
problem. 

384
00:22:39,700 --> 00:22:42,500
Or there's a general feeling 
that wireless is a problem. 

385
00:22:42,500 --> 00:22:44,300
Everybody rolls their eyes when 
they say A. 

386
00:22:44,300 --> 00:22:47,300
Oh, I'm I'm going to use this to
BTC, robot, and everyone rolls 

387
00:22:47,300 --> 00:22:50,400
their eyes and says, oh, that 
that room doesn't work. 

388
00:22:50,400 --> 00:22:55,300
Ever stops here and the 
Groundswell about some of these 

389
00:22:55,300 --> 00:22:58,000
issues, right? 
So maybe you don't necessarily 

390
00:22:58,000 --> 00:23:02,100
need to do a real survey to 
collect data about that problem 

391
00:23:02,100 --> 00:23:04,000
because you everyone knows it's 
a problem. 

392
00:23:04,100 --> 00:23:06,600
I'm sure everyone in the 
audience can probably think of 

393
00:23:06,600 --> 00:23:10,600
over the last 10 years, some of 
these kinds of issues that have 

394
00:23:10,600 --> 00:23:17,700
come up at their companies that 
have Four star are employed with

395
00:23:17,700 --> 00:23:19,600
management that we really need 
to. 

396
00:23:19,600 --> 00:23:23,200
We need to make an improvement 
here and wireless and search are

397
00:23:23,200 --> 00:23:26,100
two examples of those things 
that we're really looking at 

398
00:23:26,100 --> 00:23:29,700
right now because of the 
feedback that we've been hearing

399
00:23:29,900 --> 00:23:33,400
and and so you want to be able 
to do what matters, right? 

400
00:23:33,400 --> 00:23:37,900
You really want to understand 
why do we need to innovate in 

401
00:23:37,900 --> 00:23:41,200
these areas because want to 
invest money where you'll get 

402
00:23:41,200 --> 00:23:44,100
the greatest impact will get the
greatest customer. 

403
00:23:44,200 --> 00:23:47,400
Summer satisfaction and so how 
you figure out what those areas 

404
00:23:47,400 --> 00:23:51,500
that are well we'll just do a i 
because everyone's doing that or

405
00:23:51,500 --> 00:23:54,500
we'll just look at ransomware 
because that's cybersecurity, 

406
00:23:54,500 --> 00:23:57,100
it's really important. 
And everyone thinks that's 

407
00:23:57,100 --> 00:24:00,200
important is this this total 
agreement that we should be 

408
00:24:00,500 --> 00:24:02,300
looking at, cyber security 
issues. 

409
00:24:02,300 --> 00:24:06,100
Everyone agrees with that but 
maybe we have got that pretty 

410
00:24:06,100 --> 00:24:08,100
good. 
And we're all set over there for

411
00:24:08,100 --> 00:24:11,900
the time being, we really need 
to look more carefully in this 

412
00:24:11,900 --> 00:24:14,600
other area. 
So again, as a project Manager, 

413
00:24:14,600 --> 00:24:18,700
if you're helping to strategized
and decide where those 

414
00:24:18,700 --> 00:24:22,600
investment dollars should go and
you're helping your CIO with 

415
00:24:22,600 --> 00:24:25,600
some of those decisions and 
you're looking at architecture, 

416
00:24:25,600 --> 00:24:30,000
diagrams, and you're looking at 
the current spend and what 

417
00:24:30,000 --> 00:24:33,300
you're currently investing money
in and how do you want to shift 

418
00:24:33,300 --> 00:24:37,500
that over the next three years? 
These are some of the things 

419
00:24:37,500 --> 00:24:41,100
that will help you in making 
those decisions decision-making.

420
00:24:41,100 --> 00:24:45,900
Always has to be supported with 
facts and with Backing data and 

421
00:24:45,900 --> 00:24:50,200
so the decision-making process 
really does require some of this

422
00:24:50,200 --> 00:24:54,300
research. 
And and inquiring with with some

423
00:24:54,300 --> 00:24:58,400
of your heavy users, where are 
they seeing problems? 

424
00:24:58,400 --> 00:25:01,500
And where can they address those
problems? 

425
00:25:02,000 --> 00:25:05,700
I yes, I love that. 
And I think that, you know, 

426
00:25:05,700 --> 00:25:09,600
project managers often feel like
they are not part of driving 

427
00:25:09,600 --> 00:25:12,900
Innovation. 
When, in fact, you're you can be

428
00:25:12,900 --> 00:25:17,000
the key driver of What the 
Innovation needs to be and 

429
00:25:17,000 --> 00:25:20,200
that's simply simply put you 
listen to your customers. 

430
00:25:20,200 --> 00:25:23,700
You listen to your team. 
Don is saying, hey, somebody 

431
00:25:23,700 --> 00:25:26,400
told me this and then somebody 
else told me this and then all 

432
00:25:26,400 --> 00:25:29,200
of a sudden five people have 
told you something in a very 

433
00:25:29,200 --> 00:25:33,200
similar space of something that 
needs course-correcting and then

434
00:25:33,200 --> 00:25:35,000
now you've got your problem 
statement. 

435
00:25:35,000 --> 00:25:38,600
So it's just you can absolutely 
be involved and not just 

436
00:25:38,600 --> 00:25:42,100
managing and measuring the 
customer experience but also 

437
00:25:42,100 --> 00:25:44,100
driving whatever that 
innovative. 

438
00:25:44,200 --> 00:25:46,700
Commendation can be. 
And so I just want to make sure 

439
00:25:46,700 --> 00:25:50,300
this audience knows no matter 
what level of project management

440
00:25:50,300 --> 00:25:52,400
you're in. 
Whether you're just entering 

441
00:25:52,700 --> 00:25:57,900
into a p.m. role and you're very
new or you can be several years 

442
00:25:57,900 --> 00:26:00,800
into it. 
You do have an active voice in 

443
00:26:00,800 --> 00:26:03,800
this whole process. 
That Donna is speaking about, 

444
00:26:03,800 --> 00:26:08,500
and I think that one of the best
things about being a p.m. is 

445
00:26:08,500 --> 00:26:13,500
this idea of power skills, which
is called now, right, 20:23 PMI 

446
00:26:13,500 --> 00:26:17,100
has called, Skills which, you 
know, encompasses, emotional 

447
00:26:17,100 --> 00:26:20,100
intelligence, listening, active,
listening, all of those things. 

448
00:26:20,700 --> 00:26:24,200
Those are all things we do. 
So, when you're listening to 

449
00:26:24,208 --> 00:26:27,400
Donna's example of well, how did
she figure out that that needed 

450
00:26:27,400 --> 00:26:29,500
to be the project for her 
organization? 

451
00:26:29,900 --> 00:26:32,500
Well, guess what? 
People were just telling it 

452
00:26:32,500 --> 00:26:34,900
sounds like people were just 
telling you that and Donna, you 

453
00:26:34,900 --> 00:26:37,200
listened, and you said, you know
what? 

454
00:26:37,200 --> 00:26:40,000
Let's let's just make this a 
very simple process. 

455
00:26:40,300 --> 00:26:43,600
Ask some people how they're 
feeling capture that data 

456
00:26:43,700 --> 00:26:45,700
presented. 
Attitude leadership and then you

457
00:26:45,700 --> 00:26:50,400
got a project boom there it is. 
And so to break it down, you can

458
00:26:50,400 --> 00:26:53,100
also be an active voice, no 
matter what position of the 

459
00:26:53,100 --> 00:26:56,900
company you're in because I am 
sure that as a p.m. you're 

460
00:26:56,900 --> 00:27:01,300
hearing things day after day, 
whether it's directly correlated

461
00:27:01,300 --> 00:27:04,900
to the project Iran or hearing 
other people on other teams 

462
00:27:04,900 --> 00:27:07,300
complaining about something 
that's been going on on their 

463
00:27:07,300 --> 00:27:09,300
project that they can't figure 
out how to solve. 

464
00:27:09,300 --> 00:27:13,200
So all of that kind of just 
leads to this idea of driving 

465
00:27:13,200 --> 00:27:16,000
Innovation and so dotted. 
What you were saying was kind of

466
00:27:16,000 --> 00:27:18,300
getting me old motivated and 
inspired. 

467
00:27:18,300 --> 00:27:21,400
Because I want to make sure 
everybody has a say in this, 

468
00:27:21,400 --> 00:27:24,400
including the p.m. and the p.m. 
probably is the most important 

469
00:27:24,400 --> 00:27:27,200
piece of making sure that 
Innovation actually pushes 

470
00:27:27,200 --> 00:27:30,400
through and gets executed. 
Well, I have a couple of 

471
00:27:30,400 --> 00:27:32,500
comments on that one. 
Yeah, absolutely. 

472
00:27:32,700 --> 00:27:36,500
I think I think often as project
managers we sit back and we 

473
00:27:36,500 --> 00:27:40,900
listen and we absorb and we take
notes and we collect data and 

474
00:27:40,900 --> 00:27:44,400
that's it. 
And we're not driving The 

475
00:27:44,400 --> 00:27:48,600
project we're not, we're not 
focused on what the next thing 

476
00:27:48,600 --> 00:27:52,000
should be. 
We're not, we're not taking 

477
00:27:52,000 --> 00:27:56,000
charge and we're not, we're not 
asking the right questions and I

478
00:27:56,000 --> 00:27:59,800
think that's a mistake and I 
again to your appointment and 

479
00:28:00,300 --> 00:28:02,600
everyone in this audience, 
whether you're a new project 

480
00:28:02,600 --> 00:28:08,200
manager or otherwise, it's time 
for you to stand up and speak up

481
00:28:08,300 --> 00:28:13,700
and ask the right questions and 
and think strategically in a way

482
00:28:13,700 --> 00:28:16,300
with Were you saying should we 
really be working on? 

483
00:28:16,300 --> 00:28:18,700
This is this something we should
be investing money and I'm 

484
00:28:18,700 --> 00:28:22,100
hearing these issues. 
This is a recommendation that I 

485
00:28:22,100 --> 00:28:24,100
have. 
And I think often especially for

486
00:28:24,100 --> 00:28:28,400
early career professionals, it's
very difficult to speak up in a 

487
00:28:28,400 --> 00:28:31,200
room. 
Full of people who've been at 

488
00:28:31,200 --> 00:28:36,300
the company for a long time and 
feel like you're being heard and

489
00:28:36,300 --> 00:28:41,200
I in my experience, that's 
that's one of the best ways for 

490
00:28:41,200 --> 00:28:45,600
us to to come up with these 
kinds of Ideas and you know the 

491
00:28:45,600 --> 00:28:48,500
other the other thing that I 
want to talk about is driving 

492
00:28:48,500 --> 00:28:49,800
Innovation. 
What does that mean? 

493
00:28:49,900 --> 00:28:51,600
So we've been innovating for 
years. 

494
00:28:51,600 --> 00:28:54,300
This is not anything new. 
I think people like to talk 

495
00:28:54,300 --> 00:28:58,200
about Innovation as being 
important, you know, very 

496
00:28:58,200 --> 00:29:01,500
recently. 
But this isn't, this is anything

497
00:29:01,500 --> 00:29:04,300
to a lot of what we used to call
it process Improvement, right? 

498
00:29:04,300 --> 00:29:06,600
We used to say, let's look at a 
process. 

499
00:29:06,900 --> 00:29:09,100
Let's examine the as it is, 
right? 

500
00:29:09,100 --> 00:29:12,500
Let's let's document. 
The as is process, draw our 

501
00:29:12,500 --> 00:29:17,100
journey map or Complex flow 
chart or whatever, it might be a

502
00:29:17,100 --> 00:29:20,000
Vizio, whatever. 
It might be, let's examine the 

503
00:29:20,000 --> 00:29:24,000
as is and then let's come up 
with a to be of improving that 

504
00:29:24,000 --> 00:29:25,900
process. 
So we've been doing Innovation 

505
00:29:25,900 --> 00:29:30,000
like that for many, many years. 
I think the kinds of innovation 

506
00:29:30,000 --> 00:29:33,700
that we're talking about doing. 
So, yes, we know we have a Wi-Fi

507
00:29:33,700 --> 00:29:34,500
problem. 
Yes. 

508
00:29:34,500 --> 00:29:37,900
We know we have a sort of 
problem, but how do we fix those

509
00:29:37,900 --> 00:29:40,100
problems? 
How do we make things better if 

510
00:29:40,100 --> 00:29:43,100
we just buy new hardware, and or
do we just start over with a new

511
00:29:43,100 --> 00:29:45,800
product? 
Or the things that we can do to 

512
00:29:45,808 --> 00:29:48,900
make the current Wi-Fi or the 
current search better. 

513
00:29:49,300 --> 00:29:53,600
And I think being Innovative 
means that we ask the right 

514
00:29:53,600 --> 00:29:57,900
questions and we look at things 
in a different Viewpoint that 

515
00:29:57,900 --> 00:29:59,700
maybe we weren't looking at 
before. 

516
00:30:00,200 --> 00:30:03,700
One example, I can give is the 
public release system that we 

517
00:30:03,700 --> 00:30:07,300
have at Mitre where 
government-funded operation and 

518
00:30:07,600 --> 00:30:10,900
and all of our documents that go
out to the public need to be 

519
00:30:10,900 --> 00:30:13,700
approved for public release. 
And that's a very time. 

520
00:30:13,900 --> 00:30:16,900
Consuming process because it has
to go through multiple levels of

521
00:30:16,900 --> 00:30:19,000
approval up to the vice 
president. 

522
00:30:19,400 --> 00:30:23,800
So how can we make that faster? 
Well, what they did was, they 

523
00:30:23,800 --> 00:30:27,900
came up with a way to publicly 
publicly released an individual 

524
00:30:27,900 --> 00:30:31,700
such as myself in a particular 
topic area. 

525
00:30:31,800 --> 00:30:36,900
And now anything I do four year 
that goes out to the public is 

526
00:30:36,900 --> 00:30:43,100
publicly approved by me as long 
as I am trustworthy enough. 

527
00:30:44,000 --> 00:30:48,000
My material won't be anything 
that's outside of project 

528
00:30:48,000 --> 00:30:50,800
management. 
Then that's what I am allowed to

529
00:30:50,800 --> 00:30:53,500
publicly release. 
And this has been up the process

530
00:30:53,500 --> 00:30:59,500
for people to share information 
at Mitre across across so many 

531
00:30:59,500 --> 00:31:02,900
other opportunities than they 
might have done otherwise which 

532
00:31:03,000 --> 00:31:06,100
it was a much more of a 
painstaking process that's 

533
00:31:06,100 --> 00:31:08,300
Innovative. 
So now we didn't have to take 

534
00:31:08,300 --> 00:31:11,800
the process and make it faster. 
We took the process and actually

535
00:31:11,800 --> 00:31:17,000
changed it and It wasn't easy to
do and it was someone who came 

536
00:31:17,000 --> 00:31:20,000
up with a great idea, that's 
Innovation. 

537
00:31:20,200 --> 00:31:22,800
And so that's an example of what
we're talking about here. 

538
00:31:22,800 --> 00:31:25,900
How can we take Wi-Fi, or how 
can we take search? 

539
00:31:25,900 --> 00:31:28,400
Those are the two examples I've 
been mentioning, but whatever 

540
00:31:28,400 --> 00:31:31,400
the example is, in your 
organization and really think 

541
00:31:31,400 --> 00:31:34,600
from an Innovative standpoint, 
how can we change it and do it 

542
00:31:34,600 --> 00:31:38,100
differently? 
So that it's better and I got to

543
00:31:38,100 --> 00:31:41,600
think a lot of what we do in 
project management, these 

544
00:31:41,600 --> 00:31:45,800
documents these Journey Maps, 
these Flowcharts and we maybe we

545
00:31:45,800 --> 00:31:48,800
work with business analysts are 
chief Engineers or whoever the 

546
00:31:48,800 --> 00:31:53,900
people are and we sit down and 
we the whiteboarding that we've 

547
00:31:53,900 --> 00:31:57,300
we're so used to doing those are
the those, the opportunities to 

548
00:31:57,300 --> 00:32:00,200
innovate and that's really where
the power of innovation comes 

549
00:32:00,200 --> 00:32:04,500
into play. 
This is, it's just, it's a flow.

550
00:32:04,700 --> 00:32:07,800
What you broken down for us? 
In this episode is a flow. 

551
00:32:08,100 --> 00:32:11,700
You start with measuring the 
customer experience while really

552
00:32:11,700 --> 00:32:13,800
understanding who your customer 
is measuring. 

553
00:32:13,900 --> 00:32:18,300
That experience, Donna spoke 
about surveys interviews, just 

554
00:32:18,300 --> 00:32:21,100
having conversations with people
letting people know that you're 

555
00:32:21,100 --> 00:32:25,500
listening, then taking what that
feedback is capturing that data.

556
00:32:25,500 --> 00:32:28,400
And then ultimately also opening
it up to a, you said you had 

557
00:32:28,400 --> 00:32:31,600
like a committee, right? 
A diverse committee that meets 

558
00:32:31,600 --> 00:32:35,600
regularly on this stuff because 
then you get voices from outside

559
00:32:35,600 --> 00:32:39,300
of probably that problem space, 
that can really just look at it 

560
00:32:39,300 --> 00:32:42,600
objectively and give you 
probably some of the more 

561
00:32:42,600 --> 00:32:45,800
creative ideas. 
How to solve that problem or how

562
00:32:45,800 --> 00:32:49,000
to kind of to your Point Drive 
Innovation, actually change 

563
00:32:49,000 --> 00:32:51,700
something and make it completely
different. 

564
00:32:51,700 --> 00:32:56,400
And often times that leads to 
much more successes in that 

565
00:32:56,400 --> 00:32:58,900
particular process. 
Or in that example, you 

566
00:32:58,900 --> 00:33:01,600
described on how would that you 
were even doing things like 

567
00:33:01,600 --> 00:33:03,400
that. 
Like you opened up that space 

568
00:33:03,400 --> 00:33:06,900
for not just Donna but everybody
else who wanted to go out and do

569
00:33:06,900 --> 00:33:09,900
something similar, right? 
So I think that's such an 

570
00:33:09,900 --> 00:33:12,000
incredible example that you 
shared with us. 

571
00:33:12,000 --> 00:33:16,800
It makes sense the way. 
That you led up to that and and 

572
00:33:16,800 --> 00:33:19,700
I think that it's a good 
reminder for project managers to

573
00:33:19,700 --> 00:33:23,200
know that you can absolutely be 
a part of driving that process. 

574
00:33:23,600 --> 00:33:26,600
So Donna, any other words of 
wisdom to share on this topic? 

575
00:33:27,200 --> 00:33:29,200
You start out by collecting the 
customer. 

576
00:33:29,200 --> 00:33:31,500
Experience. 
In addition to those individual 

577
00:33:31,500 --> 00:33:34,500
product metrics, this is in 
addition to that the sentiment 

578
00:33:34,500 --> 00:33:37,700
the overall feeling of the 
satisfaction of the customer, 

579
00:33:37,700 --> 00:33:40,000
has identify areas. 
We need to make those 

580
00:33:40,000 --> 00:33:42,800
improvements and then 
strategically place those on a 

581
00:33:42,800 --> 00:33:44,800
road map. 
If you're A position where you 

582
00:33:44,800 --> 00:33:48,700
can, you are doing road maps 
with your your management and 

583
00:33:48,700 --> 00:33:50,900
say, this is what we want to fix
Wi-Fi. 

584
00:33:50,900 --> 00:33:54,600
This is when we want to fix 
search as examples and then then

585
00:33:54,600 --> 00:33:57,900
you start asking the questions, 
then you start to innovate you 

586
00:33:57,900 --> 00:34:02,200
documenting the as a system 
you're saying how can we change 

587
00:34:02,200 --> 00:34:04,900
it so that it's better. 
So those are really the steps 

588
00:34:04,900 --> 00:34:08,400
that we kind of talked through 
today, collecting that customer 

589
00:34:08,400 --> 00:34:12,800
experience and then draw helping
using that to help you drive 

590
00:34:12,800 --> 00:34:15,400
where your Putting your 
Innovation investments. 

591
00:34:15,400 --> 00:34:18,300
In every time you join the 
podcast on. 

592
00:34:18,300 --> 00:34:22,000
It's like a master class in a 
different area of project 

593
00:34:22,000 --> 00:34:24,699
management and I am just so 
lucky to listen to this. 

594
00:34:24,699 --> 00:34:28,199
I honestly think that if you put
all the episodes together that 

595
00:34:28,199 --> 00:34:32,400
you've come on to the everyday 
p.m. for that, that in itself is

596
00:34:32,400 --> 00:34:36,400
going to give you such a good 
core, understanding of how you 

597
00:34:36,400 --> 00:34:38,699
can expand in your project 
management role. 

598
00:34:38,699 --> 00:34:42,500
So, thank you for bringing this 
topic to the everyday p.m. 

599
00:34:42,800 --> 00:34:44,699
Donna. 
I'm just again, very honored, 

600
00:34:44,699 --> 00:34:47,000
anytime you can come on and 
speak to our audience. 

601
00:34:47,000 --> 00:34:48,800
So I think Donna that will do it
for you. 

602
00:34:48,800 --> 00:34:52,300
And I in this installment of the
everyday p.m. podcast. 

603
00:34:52,500 --> 00:34:55,600
If folks want to continue this 
conversation or talk about your 

604
00:34:55,600 --> 00:34:57,700
book or anything else that 
you've got going on, where can 

605
00:34:57,700 --> 00:35:01,300
they find you online? 
Well, and thanks again so much 

606
00:35:01,300 --> 00:35:02,800
for having me. 
I love what you're doing with 

607
00:35:02,800 --> 00:35:04,800
the podcast. 
Keep up the great work. 

608
00:35:04,800 --> 00:35:09,100
We're so proud of all of your 
episodes and they can find me. 

609
00:35:09,100 --> 00:35:14,100
My website is Donna 
Gregorio.com, and I'm also out 

610
00:35:14,100 --> 00:35:15,500
there on LinkedIn. 
We're happy. 

611
00:35:15,500 --> 00:35:19,100
Happy to chat with anyone about 
these topics and others. 

612
00:35:19,500 --> 00:35:22,300
So, thanks again in. 
Yeah, absolutely. 

613
00:35:22,300 --> 00:35:25,000
And you can thank you Donna for 
continuing to support the 

614
00:35:25,000 --> 00:35:27,400
everyday p.m. podcast. 
And for those listening, you can

615
00:35:27,400 --> 00:35:30,700
also support this podcast. 
We are on every podcasting 

616
00:35:30,700 --> 00:35:33,300
platform. 
Apple podcast, Google play 

617
00:35:33,300 --> 00:35:34,900
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You name it. 

618
00:35:34,900 --> 00:35:37,500
Just search for the everyday 
p.m. while you're there. 

619
00:35:37,500 --> 00:35:39,200
Give us a great review. 
Five stars. 

620
00:35:39,200 --> 00:35:42,200
If you can do it and leave us a 
comment on what you thought 

621
00:35:42,200 --> 00:35:44,700
about this episode. 
You can also watch the video 

622
00:35:44,700 --> 00:35:47,100
version of Don. 
And I speaking about this very 

623
00:35:47,100 --> 00:35:50,700
topic on my YouTube channel, 
youtube.com forward slash and 

624
00:35:50,700 --> 00:35:52,600
campea. 
While you're there, like this 

625
00:35:52,600 --> 00:35:55,200
video, subscribe to the channel 
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626
00:35:55,200 --> 00:35:58,000
notifications of when new 
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627
00:35:58,400 --> 00:36:01,300
Thanks so much for For joining 
Don, and I and this installment 

628
00:36:01,300 --> 00:36:05,300
of the everyday p.m. podcast. 
And until next time, take care.

