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Welcome to the everyday p.m. 
podcast, the podcast. 

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Where we discuss project 
management principles for your 

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everyday life. 
My name is Ann campea and I'm a 

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certified project. / program 
manager, having worked across 

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several different Industries, 
including Tech marketing 

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consumer goods. 
Retail Healthcare, you name it. 

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I probably worked in that 
industry. 

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Reba for, I am so excited to 
welcome Michelle. 

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Who is our very special guests 
on this podcast. 

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She is an award-winning 
inclusive marketing consultant 

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with line 25 Consulting. 
The creator of be inclusive, @d,

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e. 
I card game, which we will be 

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talking about in this week's 
episode and the founder of the 

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African American Marketing 
Association. 

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So Michelle, I know that you are
new to our audience and you and 

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I had kind of just connected 
recently as well. 

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So for those who have not met 
you yet, please take a brief 

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moment to introduce. 
Yourself. 

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Yeah, thanks for having me. 
So Michelle go met based in 

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Houston Texas and I have a 
background in corporate finance 

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and digital marketing. 
I've had my company's since 

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2013, but the past four years, 
I've been focusing on diversity 

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marketing or inclusive 
marketing. 

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So, I've been doing a lot of 
speaking training and Consulting

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with companies around that and 
2019. 

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I started the African American 
Marketing Association. 

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Just to help black marketers 
with job business opportunities,

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providing resources for their 
careers and it's kind of like, 

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all of my work gets intermingled
and having these conversations 

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about diversity and it's like, 
okay it's a sensitive topic. 

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But how can we make it fun and 
engaging other than a PowerPoint

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which kind of led me into the be
inclusive cards? 

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So that's me in a nutshell. 
Well, Welcome to the podcast. 

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Michelle, our episode is going 
to be spotlighting you and the 

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incredible work you have done. 
I love that. 

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You used the word intermingled 
in terms of the career. 

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In all the intersections that 
have kind of come together to 

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where you are at today. 
And I know for our audience, you

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know, there are some project 
managers, there are some who are

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not, we're just kind of 
interested in the field or in 

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the industry who are also kind 
of in that hunt for well how do 

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I be a p.m.? 
But also take my love for, I 

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don't know, gaming as well as 
you know. 

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I'm really good at doing 
Accounting like how do I throw 

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that all together? 
And it sounds like at least in 

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your professional Journey that 
you have come to a point in your

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career where it's all kind of 
intermingled. 

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Like you said, it's all kind of 
all your expertise or coming 

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together in such a beautiful 
way. 

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Would you say that's the case 
for you? 

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Oh absolutely. 
I think naturally. 

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I've always been a Visionary. 
I've always been a leader and a 

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planner, right? 
And I'm one of those people. 

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I feel like you just need to 
have a good plan. 

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It doesn't have to be. 
The 50 or 75 page, business 

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plan, or a marketing plan. 
But if you have a good three 

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page, five pages plan, and 
you're able to execute or share 

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that with your team and execute 
by all means go with it, right? 

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But I think as I've gone older 
guys, some more education it's 

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like okay how do I compact these
skills? 

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How do I make them transferable?
And then the past couple of 

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years, how do I learn And 
Frameworks that I can apply as 

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well as creating my other 
Frameworks excuse me, as well as

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creating Frameworks that I can 
share with my clients as well. 

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So, it's been an interesting 
journey and you've done it in 

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such a way that I was obviously 
very impressed with not just 

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your background, but what you 
have become or what you've been 

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able to create as you kind of 
grown into your own career and 

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where you find yourself today 
is, you've taken all these ideas

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that you've In your professional
journey and they've kind of 

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culminated to now something very
tangible. 

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And I know that a lot of folks, 
they have ideas, they think oh 

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while I'm stuck in my 
day-to-day, how do I have these 

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like creative ideas that I've 
had in my head for so long that 

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can kind of start to bring these
Concepts together and make them 

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something a little bit more 
tangible? 

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And you're able to do that which
I'm so impressed by in terms of 

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the you took you took an idea 
which right now is just should 

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be top. 
Of mine for every organization. 

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Right? 
Which is this idea of diversity 

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and inclusion and and Equity 
across everybody. 

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That works at your organization 
and you've brought that together

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in a in a way that is actually 
in a gamified way. 

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I would say right like the 
gamification of what you're able

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to do with this concept and I 
know for folks that are not 

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having been introduced to the 
product that we should probably 

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talk about first of all, first 
of all, the idea and kind of 

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what led to the creation of the 
inclusive. 

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Of this Tei card game. 
But also just kind of like the 

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Journey of that like from idea 
to conception to now having this

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in customers hands which is 
incredible. 

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So Michelle why don't you get us
started? 

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Where do you want to start with 
walking us through that Journey?

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Yeah, I think overall, I was 
just doing my work, right? 

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Just regular Consulting going 
into companies from all sizes. 

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Based off of people, right? 
Not necessarily Revenue because 

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it's been for profit nonprofit 
and what I would do, I would 

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have one-on-one conversations 
with the leaders and I'm okay. 

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What are you concerned about 
personally, as well as 

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collectively with your company? 
And then what are some of those 

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challenges, right? 
And I think a lot of us are 

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willing to learn but we don't 
want to look stupid when were 

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willing to learn, right? 
We don't want to say the wrong 

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thing. 
Yeah, we're trying to get under 

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Ending. 
So I think it was just an 

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accumulation of all of my 
clients, right? 

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All of these conversations from 
leadership to the person that 

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just walked in the door three 
weeks ago. 

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And here we are in the middle of
work remotely and social 

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justice. 
And you know, in this case the 

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black experience or whatever the
case may be, and I told my 

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assistant I'm like let's come up
with about 20 questions. 

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So we can create a quiz on my 
website, as a landing page, and 

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then people kind of can gauge on
what their diversity is. 

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Sure that was the initial idea 
and then I was going to read, we

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through those and probably use 
about 10 questions. 

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And he came back with, I think 
179 questions. 

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Oh my goodness. 
Exactly. 

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So I'm reading through the 
questions and that's when the 

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light bulb went off, that's when
the aha moment occurred. 

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Third and I'm like, I can create
a card game and it's like I can 

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create more work for myself. 
Well, don't we all? 

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Oh yeah. 
That's incredible. 

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Yeah, absolutely. 
So so that's really what it was.

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And then so now my objective 
changes, right? 

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So we go from 10 quiz, landing 
page to, we need a physical 

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product like that. 
That's a big adjustment when you

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think about the objective and 
the planning and all that kind 

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of stuff because you can go 
online and maybe get some quiz 

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software for free. 
If it's under 10 questions. 

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But if it's more than that you 
know, now you got to pay five to

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ten dollars a month which is 
nothing versus putting in 

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thousands of dollars into a 
product. 

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Yeah. 
So it's like, okay, do I really 

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want to do this? 
And I was like, I do because 

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it's different and one thing I 
really haven't shared with 

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people, I was also thinking 
about writing a book. 

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Hmm. 
So it's like and I've done that 

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before was like, do I write a 
book or do I create Cards. 

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And I really had to think about 
my time and my finances and I 

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went with the cards because I 
just felt like it was more 

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different. 
Yeah. 

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I was thinking about, you know, 
how do you set yourself apart 

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from your competitors? 
And I felt like the cars was it?

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So I just got to work, we did 
through the questions, came up 

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with a hundred questions hired. 
An editor for grammar, went to 

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my graphic designer to design 
the cards. 

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All of the packaging And and 
then while they were doing that,

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I was trying to find a 
manufacturer and then it's like,

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okay, made in America versus 
China. 

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Particularly trying to figure 
all of that, which is a new 

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learning curve for me, and I 
settled with a vendor and 

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Florida. 
I just thought it was better for

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a couple of different reasons. 
I'm requesting test samples. 

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I'm paying for these Samples. 
Yeah, for the actual cards, as 

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well as the boxes to put the 
cards in. 

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So this is the actual deck, but 
if you order the set, you get a 

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bigger box. 
Uh-huh. 

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So just, you know, reaching out 
to different vendors getting 

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privacy and getting samples. 
And then I technically, I 

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finished everything and then I 
sat down for six months. 

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Oh, wow, this is expensive. 
So you got to so so to break 

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this down because you know, 
there's that we we do have some 

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listeners who have been in the 
kind of the creative space who 

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have Paris project managed a 
product from concept to all the 

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way to a tangible product on the
Shelf. 

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It's a lot of work. 
You said that yourself, you said

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when you said had that, aha 
moment, let me create this card 

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game. 
Instead of writing a book or 

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doing a landing page, which we 
all know, Landing page becomes 

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kind of that first option for 
everybody because it's quick, 

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it's kind of, it's efficient, 
it's not that expensive and then

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you've got a place to point 
people to. 

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So again, you going back to your
decision to go with the card 

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route, there were all of these 
steps that you just outline. 

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And so, if you're a p.m. that's 
project managing a product, it's

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not just you, you have to 
consider that and Michelle is, 

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what Michelle is saying, is she 
did all the steps on her own, 

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which I think is just 
mind-blowing to me that you not 

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only wrote all of the cards you 
had to hire somebody to edit it.

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You had to understand the 
concept of like the design of 

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the packaging and of the cards 
in the materials and go through 

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sourcing and hire vendors, get 
test product. 

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Look at the quality of it, 
that's like a 15-person job. 

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Normally and Michelle. 
You did that all on your own 

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which again is incredible. 
So, I think so, you get to this 

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point. 
Now if I'm if I'm hearing the 

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journey here, you pause for a 
second. 

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You are you at kind of the 
Prototype, or is this ready to 

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be kind of mass? 
Manufactured at that point, that

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you took the break. 
Yes. 

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So I definitely have, I have the
Prototype and so, now, I'm kind 

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of talking to people, I'm 
bragging. 

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I'm trying to show people my 
stuff and everyone's like, oh, 

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you should change this, you 
should change this. 

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And I know people mean well, but
what they don't. 

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Stand is changes costs money. 
Yeah and that has a solopreneur 

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yeah that is very difficult like
I'm not apple and yes exactly 

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Chase or whatever the case may 
be and it was just one of those 

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things where everyone has 
something to say good or bad and

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it can get overwhelming. 
And I just I was just too close 

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to it and one of those people 
like you can't read inside the 

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label, right? 
Yeah. 

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And Is what happens when you're 
the leader. 

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And I just had to take a step 
back for a moment and I have 

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some other business things that 
were going on which was really 

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good. 
But when I came back, I came 

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back refreshed and it was more 
of self-assurance. 

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I'm like, this is the product. 
This is what it is. 

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We're going to put it out there 
and we can always do revisions 

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at a later time, right? 
And then I think once I have 

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that confidence Other ideas 
started to flow, the feedback 

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was a little bit better. 
I did an online beta group. 

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I did it in person beta group, 
so it's more of a okay. 

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How do I take all of these 
suggestions, put them in the 

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bank and just be mindful of them
at a later date. 

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But, yeah. 
So we had a soft launch from 

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October to December 2020 to 
which, you know, those early 

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adopters got the, I guess the 
Price the lowest price. 

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They participated in the focus 
groups and then we did a full 

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launch January, 20 23, amazing. 
And that, and then, how did you 

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feel? 
I guess when it was finally 

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launched into the general 
public, I feel good. 

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Another. 
Another hang up is the 

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inventory. 
Yeah, right. 

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So, even though, because during 
my soft launch people were 

227
00:13:39,900 --> 00:13:44,200
ordering and Part of it was my 
budget. 

228
00:13:45,000 --> 00:13:47,900
Well, let me back up. 
So, when I made the first order 

229
00:13:47,900 --> 00:13:54,500
of the cards, I think, March, 
20, 22, I was okay, right. 

230
00:13:54,700 --> 00:13:59,000
So by the time I came back, I 
already had my budget and 

231
00:13:59,000 --> 00:14:00,900
everything. 
I wanted to make another order. 

232
00:14:00,900 --> 00:14:04,000
And like, september/october, 
they went up on the price. 

233
00:14:04,800 --> 00:14:08,300
Of course, they, oh, wait, what 
year was this just want to hear?

234
00:14:09,200 --> 00:14:11,700
Okay, got it. 
Yeah, but it was six months. 

235
00:14:12,100 --> 00:14:15,400
Got it, I don't know what up, 
they went up on the price and 

236
00:14:15,400 --> 00:14:19,200
then they went up on the 
quantity, the minimum quantity. 

237
00:14:19,200 --> 00:14:23,100
So I'm like, oh my God, I got to
go recap a break at. 

238
00:14:23,100 --> 00:14:25,900
These are all things that are 
very, very unexpected, right? 

239
00:14:25,900 --> 00:14:30,000
Product development, even just 
in the last year, there was so 

240
00:14:30,000 --> 00:14:31,700
many curve balls that were 
thrown at people. 

241
00:14:31,700 --> 00:14:35,500
In terms of supply chain issues.
How do we procure the actual 

242
00:14:35,500 --> 00:14:38,500
material to create the product? 
Your lead time, if you were 

243
00:14:38,500 --> 00:14:41,000
manufacturing, I know you 
manufactured in. 

244
00:14:41,900 --> 00:14:43,400
America. 
But if you're a Mac 

245
00:14:43,400 --> 00:14:46,200
Manufacturing in China or 
somewhere else that lead time to

246
00:14:46,208 --> 00:14:50,500
get your product over was 
infinitely extended, because now

247
00:14:50,500 --> 00:14:55,000
you've got multiple companies 
competing for the same cargo 

248
00:14:55,200 --> 00:14:57,700
that has the come over on a ship
over to America. 

249
00:14:57,700 --> 00:15:00,400
So there's this like all these 
things that you had a factor in 

250
00:15:00,400 --> 00:15:03,600
that I'm sure Michelle. 
When you were putting more work 

251
00:15:03,600 --> 00:15:07,500
on yourself to create this very,
very exciting and very needed 

252
00:15:07,500 --> 00:15:09,700
product. 
By the way that those are all 

253
00:15:09,900 --> 00:15:13,200
mean I heard change requests. 
Her change management. 

254
00:15:13,200 --> 00:15:17,100
Therefore, the for those that 
are p.m. in any type of product 

255
00:15:17,100 --> 00:15:21,600
right now, I'm also hearing 
additional costs that people 

256
00:15:21,600 --> 00:15:25,200
tend to forget are associated 
with any types of those changes.

257
00:15:25,500 --> 00:15:28,600
There's also minimum quantities.
That, it sounds like you had to 

258
00:15:28,600 --> 00:15:32,100
adhere to so I'm sure your first
batch had to be a certain amount

259
00:15:32,500 --> 00:15:35,200
of product and then now we're 
now to your second batch which 

260
00:15:35,200 --> 00:15:39,900
you're saying is now cost of 
Supply gone up and moq has gone 

261
00:15:39,900 --> 00:15:40,800
up. 
Okay awesome. 

262
00:15:40,800 --> 00:15:42,400
Okay, I'm following him. 
Here we go. 

263
00:15:42,500 --> 00:15:44,900
So that's so then. 
What happened with the second 

264
00:15:44,900 --> 00:15:48,300
batch here. 
A place to order, you know, you 

265
00:15:48,300 --> 00:15:51,600
gotta do what you gotta do. 
Especially, I guess as a 

266
00:15:51,608 --> 00:15:54,700
marketer, I'm already kind of 
promoting and teasing. 

267
00:15:54,700 --> 00:15:58,800
And you know, people are 
inquiring and and I probably 

268
00:15:58,800 --> 00:16:02,800
lost some customers, right? 
Because on my website, I was 

269
00:16:02,800 --> 00:16:08,500
saying there was a six week time
period because another Factor 

270
00:16:09,100 --> 00:16:11,700
the holidays. 
So I've made I placed an order. 

271
00:16:12,900 --> 00:16:15,700
I think, right before 
Thanksgiving. 

272
00:16:17,200 --> 00:16:19,700
And then within that six week 
period, you already have 

273
00:16:19,700 --> 00:16:22,000
Christmas New Year's people are 
taking off. 

274
00:16:22,500 --> 00:16:27,000
So, it's going to take at least 
a minimum of four weeks for me 

275
00:16:27,000 --> 00:16:29,500
to get my order. 
And then, I'm adding an 

276
00:16:29,508 --> 00:16:32,600
additional two weeks for you to 
get the product. 

277
00:16:32,600 --> 00:16:35,500
Right? 
And and this Amazon Society, 

278
00:16:35,500 --> 00:16:38,400
people are not trying to wait, 
six weeks? 

279
00:16:38,400 --> 00:16:41,700
Yeah, yeah. 
That's very true at thanks. 

280
00:16:41,800 --> 00:16:45,800
Just kind of were now trained to
expect to order a product and 

281
00:16:45,800 --> 00:16:47,500
have it either same day or next 
day? 

282
00:16:47,500 --> 00:16:51,600
Yeah, that's yeah. 
I was like I'll pass no. 

283
00:16:51,600 --> 00:16:53,400
I mean, I don't know. 
Who knows, right. 

284
00:16:53,400 --> 00:16:56,700
But I kind of had that feeling 
about what a challenge. 

285
00:16:57,000 --> 00:16:58,100
Yeah. 
Absolutely. 

286
00:16:58,300 --> 00:17:02,500
But I think people that really 
know me that were in my network.

287
00:17:02,500 --> 00:17:05,000
They were understanding and 
supportive, but I do kind of 

288
00:17:05,000 --> 00:17:08,599
feel like if someone just saw 
the product for the Sami and the

289
00:17:08,599 --> 00:17:11,700
product for the first time and 
they went to my website, they 

290
00:17:11,800 --> 00:17:17,000
Oddly past, you know? 
So I had to learn to place one, 

291
00:17:17,000 --> 00:17:20,800
big order pretty much so I can 
have inventory, actually. 

292
00:17:21,599 --> 00:17:26,200
A good example. 
Good story is, some a gentleman 

293
00:17:26,200 --> 00:17:31,400
based in New York called me. 
I'll say November 1st and he's 

294
00:17:31,400 --> 00:17:34,400
like, I just saw your post. 
I think this is great. 

295
00:17:35,400 --> 00:17:42,900
I want to order 15 decks and I 
literally had Two decks on me. 

296
00:17:46,400 --> 00:17:53,100
And this was my company, culture
deck and I was like sir, I only 

297
00:17:53,100 --> 00:17:59,900
have one deck. 
As I said, I am going out of 

298
00:17:59,900 --> 00:18:04,600
town tomorrow to present a 
workshop with the cards so that 

299
00:18:04,600 --> 00:18:06,600
was one of the decks. 
Hmm. 

300
00:18:07,800 --> 00:18:11,200
And I said, if you place the 
order today, I can know that 

301
00:18:11,200 --> 00:18:15,200
dick to you. 
Wow. 

302
00:18:15,200 --> 00:18:18,700
I think, you know, and and 
companies look, I know you're a 

303
00:18:18,700 --> 00:18:22,100
solopreneur like you said, but 
even the bigger companies, the, 

304
00:18:22,700 --> 00:18:25,900
I never understood forecasting 
and I, maybe I won't, I will 

305
00:18:25,900 --> 00:18:29,500
never, because that's just not 
my background as a p.m. and 

306
00:18:29,500 --> 00:18:33,000
often as a p.m. what we get hit 
with is having to figure out the

307
00:18:33,008 --> 00:18:37,400
balance of supply versus demand,
right at towards the tail end. 

308
00:18:37,700 --> 00:18:41,800
Of delivery of the product. 
Whereas, up front, you know, 

309
00:18:41,800 --> 00:18:44,000
that's such a challenging thing,
I think. 

310
00:18:44,000 --> 00:18:48,000
Yeah, I think it's like Wizardry
sometimes to be able to predict 

311
00:18:48,200 --> 00:18:51,600
how many of this product is the 
customer going to want and you 

312
00:18:51,600 --> 00:18:56,200
have to get as accurate as 
possible to that at least that 

313
00:18:56,200 --> 00:18:59,000
initial batch of orders that's 
going to come in. 

314
00:18:59,000 --> 00:19:02,200
So that way you understand, what
is the flow of product after 

315
00:19:02,200 --> 00:19:03,800
that? 
And so I imagine for you, 

316
00:19:03,808 --> 00:19:06,100
Michelle, that was challenging 
to have to tell the customer 

317
00:19:06,100 --> 00:19:10,300
like hey, who wants It's 15 Dex.
I only got one, but if you can 

318
00:19:10,300 --> 00:19:14,200
hang on, for whatever a few 
weeks that we could get you some

319
00:19:14,200 --> 00:19:16,300
more like, yeah, that's that's 
timeless. 

320
00:19:16,300 --> 00:19:19,700
It was heartbreaking because, 
you know, that speaks that cash 

321
00:19:19,700 --> 00:19:22,500
flow kind of similar to the 
forecasting and supply and 

322
00:19:22,500 --> 00:19:29,200
demand and even prior to that, I
wasn't even ordering them. 

323
00:19:29,300 --> 00:19:33,500
Many I would probably order five
to ten decks at a time and now 

324
00:19:33,500 --> 00:19:38,200
you have this one person within 
four weeks of Being available 

325
00:19:38,200 --> 00:19:41,800
and they were like, I want 15 
decks one for each location as I

326
00:19:41,800 --> 00:19:44,700
all mad like that, literally, I 
was on the plane just with the 

327
00:19:44,700 --> 00:19:47,900
broken heart. 
Yeah, that's so tough. 

328
00:19:47,900 --> 00:19:51,400
Gosh. 
So but you know, it happens but 

329
00:19:51,400 --> 00:19:55,100
I think it's one of those things
where that's what I was hoping 

330
00:19:55,200 --> 00:19:57,400
that's what I was expecting. 
I just didn't think it was going

331
00:19:57,400 --> 00:19:59,600
to happen so soon. 
Right. 

332
00:19:59,600 --> 00:20:02,800
Yeah, it's e and and it looked 
at in that way a little bit more

333
00:20:02,800 --> 00:20:06,300
positive light is kind of the 
validation of like, hey people 

334
00:20:06,300 --> 00:20:08,400
want my product? 
There's Thing about it that 

335
00:20:08,400 --> 00:20:11,700
people are wanting and they want
multiple copies of it to share 

336
00:20:11,700 --> 00:20:14,600
across the organization, which I
think is incredible. 

337
00:20:14,600 --> 00:20:18,600
So I think so now we've got the 
product I would do want to spend

338
00:20:18,600 --> 00:20:21,600
a little bit more time on, just 
kind of the topic of the eye 

339
00:20:21,600 --> 00:20:24,500
because I know that it has 
existed forever. 

340
00:20:24,500 --> 00:20:28,400
Like look don't get me wrong D. 
I should have been a topic of 

341
00:20:28,400 --> 00:20:32,600
conversation across all 
organizations forever, right? 

342
00:20:32,600 --> 00:20:35,200
But I think in the last I don't 
know. 

343
00:20:35,200 --> 00:20:37,200
What would you say Michelle 
handful of years? 

344
00:20:37,200 --> 00:20:42,100
It's Really become kind of the 
it has risen as a top priority 

345
00:20:42,100 --> 00:20:46,300
for a lot of organizations in 
terms of making sure that they 

346
00:20:46,300 --> 00:20:51,400
have a real focus on D EI. 
Yeah, and I always say, you 

347
00:20:51,400 --> 00:20:54,900
know, DIYs it's a really tricky 
and sensitive topic. 

348
00:20:55,200 --> 00:20:58,300
And obviously there's been a lot
of emphasis, a lot of training 

349
00:20:58,300 --> 00:21:01,700
and Consulting and Powerpoints. 
And usually, you have the 

350
00:21:01,700 --> 00:21:05,500
presenter telling you all of the
things that you should be doing 

351
00:21:05,500 --> 00:21:07,400
you and your company, what you 
should be doing. 

352
00:21:07,500 --> 00:21:11,500
Right? 
And the way I look at it is we 

353
00:21:11,500 --> 00:21:14,200
all have experience when it 
comes to diversity, equity and 

354
00:21:14,200 --> 00:21:17,000
inclusion. 
And I think anyone can do this 

355
00:21:17,000 --> 00:21:21,400
work and my thing with the car 
and says, how can we facilitate 

356
00:21:21,400 --> 00:21:23,500
conversation? 
How can everyone bring their 

357
00:21:23,500 --> 00:21:30,100
perspective to the group and 
whether it's black white, red 

358
00:21:30,100 --> 00:21:35,500
blue men, women non-binary 
religion, culture and sexuality.

359
00:21:36,300 --> 00:21:39,900
All of these facts is going to 
the workplace or decision-making

360
00:21:40,400 --> 00:21:44,200
and like even when I'm doing the
workshops, I'm learning myself 

361
00:21:44,300 --> 00:21:47,700
because there's someone that is 
10 15 years older than me, that 

362
00:21:47,700 --> 00:21:50,100
has A New Perspective. 
There's someone that seven years

363
00:21:50,100 --> 00:21:53,600
younger than me, that has a 
totally different perspective. 

364
00:21:54,100 --> 00:21:58,000
So, one deck is on diversity and
that's centered around, you 

365
00:21:58,000 --> 00:22:01,200
know, all things diversity. 
How does ageism affect the 

366
00:22:01,200 --> 00:22:05,800
workplace? 
What we talked about in her 

367
00:22:05,900 --> 00:22:09,800
Section ality, you know, the 
especially as women the multi 

368
00:22:09,800 --> 00:22:14,200
facet of women of color when 
they enter in the workplace. 

369
00:22:14,400 --> 00:22:19,100
We talk about pay as well. 
Like which job would you take 

370
00:22:20,200 --> 00:22:23,100
and then with the company 
culture deck, we spend a lot of 

371
00:22:23,100 --> 00:22:27,500
time on hiring retention as well
as leadership. 

372
00:22:27,600 --> 00:22:30,900
Like, do you understand your 
company's? 

373
00:22:31,000 --> 00:22:33,800
You're not just your company's 
goals, but your employees goes 

374
00:22:33,800 --> 00:22:35,800
sure, right? 
Like how do you manage? 

375
00:22:36,000 --> 00:22:40,700
How do you lead your team and it
gets kind of tricky sometimes 

376
00:22:40,700 --> 00:22:45,900
because you know leaders don't 
always like to do it Workshop or

377
00:22:45,900 --> 00:22:49,400
training with their employees. 
But I do think these are pivotal

378
00:22:49,400 --> 00:22:52,500
questions that we should at 
least ask and answer ourselves 

379
00:22:52,900 --> 00:22:55,100
whether you're with someone or 
not. 

380
00:22:55,600 --> 00:22:59,600
And I, yeah, agreed. 
And I do think that just like 

381
00:22:59,600 --> 00:23:04,400
the idea of doing it in this 
fashion in a kind of a game game

382
00:23:04,400 --> 00:23:07,900
format. 
Oops, people create the space, 

383
00:23:07,900 --> 00:23:11,100
you know, give the space or take
the space as needed to have 

384
00:23:11,100 --> 00:23:15,200
these what you said could 
potentially be very sensitive 

385
00:23:15,200 --> 00:23:18,100
conversations and people don't 
know how to bring it up, or 

386
00:23:18,500 --> 00:23:21,000
people don't know if they have 
the space to share how they're 

387
00:23:21,000 --> 00:23:23,600
really feeling and have that be 
okay. 

388
00:23:24,400 --> 00:23:27,900
And I think you're right, I 
think there's also organizations

389
00:23:27,900 --> 00:23:32,900
where the D EI activities are 
separated in terms of. 

390
00:23:32,900 --> 00:23:35,800
You've got your leadership team,
doing it in a pod. 

391
00:23:36,300 --> 00:23:39,600
And then you've got the rest of 
the Tactical teams doing it in a

392
00:23:39,608 --> 00:23:44,500
pod and they don't connect and 
in such a way that the I feel 

393
00:23:44,500 --> 00:23:48,000
like the whole point of this is,
everyone's played a card game 

394
00:23:48,300 --> 00:23:51,000
right in your life, doesn't 
matter. 

395
00:23:51,200 --> 00:23:53,800
Young old. 
I'm sure you've picked up a deck

396
00:23:53,800 --> 00:23:56,300
of cards. 
You've either stack them to 

397
00:23:56,300 --> 00:24:00,000
build a tower or you've actually
played like poker or something 

398
00:24:00,000 --> 00:24:00,500
else. 
Right? 

399
00:24:00,500 --> 00:24:04,400
So already this is creating 
Equity because everybody like 

400
00:24:04,400 --> 00:24:08,400
tangibly knows like Hey, I've 
held a card before, right? 

401
00:24:08,500 --> 00:24:12,300
And then to bring the leaders of
the organization together with 

402
00:24:12,300 --> 00:24:16,400
kind of those that are doing the
Tactical day-to-day work, you 

403
00:24:16,400 --> 00:24:19,000
create that Equitable 
environment already. 

404
00:24:19,000 --> 00:24:23,300
You have something familiar in 
terms of a card game and then 

405
00:24:23,300 --> 00:24:26,200
it's just a matter of. 
I like this idea of being in 

406
00:24:26,200 --> 00:24:29,100
that setting holding one of the 
cards. 

407
00:24:29,100 --> 00:24:31,700
And then having and I'm 
Michelle, please walk us through

408
00:24:31,700 --> 00:24:33,600
how you typically would do a 
workshop. 

409
00:24:33,600 --> 00:24:38,100
But if I had this in my And I 
use this with my team, I would 

410
00:24:38,100 --> 00:24:42,200
just maybe have everybody have a
card and be able to kind of sit 

411
00:24:42,200 --> 00:24:45,400
there with the card and what the
question is and kind of just 

412
00:24:45,400 --> 00:24:49,100
have everybody have equal time 
to go around and ask the 

413
00:24:49,100 --> 00:24:51,400
question and kind of give their 
responses. 

414
00:24:51,400 --> 00:24:54,100
But I do believe that in this 
way. 

415
00:24:54,400 --> 00:24:58,800
This, this alone just the idea 
of this will help a company gain

416
00:24:58,800 --> 00:25:02,300
better insight into not just 
company culture, but you know 

417
00:25:02,300 --> 00:25:04,700
what? 
The perspectives are D on, D EI 

418
00:25:04,700 --> 00:25:07,400
so I'd love to hear more. 
In terms of how you've worked 

419
00:25:07,400 --> 00:25:11,300
with companies on that. 
Yeah, so one thing we have a 

420
00:25:11,300 --> 00:25:13,900
consultation I'm like okay well 
what do we want to focus on, 

421
00:25:13,900 --> 00:25:16,400
right? 
Because there are two decks so 

422
00:25:16,400 --> 00:25:21,100
we can focus on one deck or we 
can mix the cards together. 

423
00:25:21,600 --> 00:25:25,100
It also depends on how many 
people will participate if 

424
00:25:25,100 --> 00:25:29,000
there's more than 10 people will
create many breakout groups. 

425
00:25:29,000 --> 00:25:32,500
So other like three to three to 
five people per group and then 

426
00:25:32,500 --> 00:25:38,600
they'll get through 24 cards. 
And then I'll give people about 

427
00:25:38,600 --> 00:25:44,300
30 to 40 minutes, 32 L 30 to 40 
minutes to discuss the cars 

428
00:25:44,300 --> 00:25:49,400
amongst her team members after 
that, we'll spend the last 20 to

429
00:25:49,400 --> 00:25:53,100
30 minutes on just sharing 
insights going around the room. 

430
00:25:53,300 --> 00:25:55,600
What was your question? 
What did y'all talk about? 

431
00:25:55,600 --> 00:25:57,500
What was the most popular 
question? 

432
00:25:58,000 --> 00:26:00,500
It's interesting because people 
will get carried away. 

433
00:26:00,500 --> 00:26:02,300
It's like we're back in school 
and fell. 

434
00:26:02,300 --> 00:26:04,100
I got the microphone I want to 
share. 

435
00:26:04,300 --> 00:26:06,400
Yeah. 
Things, right? 

436
00:26:06,800 --> 00:26:11,100
So that's one way to do it. 
I think one thing that has 

437
00:26:11,100 --> 00:26:15,000
really blown me away and my 
first Workshop, I don't remember

438
00:26:15,000 --> 00:26:20,500
which question but they 
literally came up with an idea 

439
00:26:20,900 --> 00:26:23,500
and went back went back to the 
office and created a whole 

440
00:26:23,500 --> 00:26:25,600
strategy. 
That's right. 

441
00:26:25,900 --> 00:26:28,700
And that's the thing is also 
about sparking ideas. 

442
00:26:28,900 --> 00:26:32,900
Planning brainstorming ice 
breakers is not meant for you to

443
00:26:32,900 --> 00:26:34,900
go through all 50 cars in one 
session. 

444
00:26:35,000 --> 00:26:38,100
Session. 
But let's take these 10 to 20 

445
00:26:38,100 --> 00:26:42,100
cards, divide and conquer, or 
before a meeting. 

446
00:26:42,400 --> 00:26:44,100
Okay, what are we going to talk 
about today? 

447
00:26:44,400 --> 00:26:48,700
Does this card fall in line with
the agenda, the topics that 

448
00:26:48,700 --> 00:26:51,600
we're going to discuss today and
it kind of gets you going. 

449
00:26:51,900 --> 00:26:55,900
So it's very flexible and it's 
been fascinating just getting 

450
00:26:55,900 --> 00:26:59,700
the feedback on how I can leave 
a company and then how they 

451
00:26:59,700 --> 00:27:01,900
continue to use it and ideas are
happening. 

452
00:27:01,900 --> 00:27:03,800
And strategies are being 
created. 

453
00:27:04,500 --> 00:27:06,300
That's amazing. 
I love the kind of the 

454
00:27:06,300 --> 00:27:08,800
follow-through of that, which I 
didn't even consider, right? 

455
00:27:08,800 --> 00:27:13,100
So it's like you're having your 
conversations facilitated maybe 

456
00:27:13,100 --> 00:27:17,300
with Michelle doing a workshop 
but the takeaway that's 

457
00:27:17,300 --> 00:27:19,200
incredible. 
So you've seen that quite a bit 

458
00:27:19,200 --> 00:27:21,700
with organizations to kind of go
through the exercise and then 

459
00:27:21,700 --> 00:27:23,900
actually have a plant. 
That's so incredible. 

460
00:27:24,300 --> 00:27:26,800
It's amazing. 
And I've done stuff. 

461
00:27:26,800 --> 00:27:29,200
I was at a conference a couple 
of weeks ago. 

462
00:27:29,200 --> 00:27:32,600
So now you have a very diverse 
audience because these people 

463
00:27:32,600 --> 00:27:36,900
are not working together, right?
But then they can take stuff 

464
00:27:36,900 --> 00:27:39,600
that they did at the conference 
and then actually go back to 

465
00:27:39,600 --> 00:27:42,400
work or, you know, they'll 
support me in different ways. 

466
00:27:42,700 --> 00:27:45,000
So it's been a good journey. 
It's been a very good journey in

467
00:27:45,008 --> 00:27:48,800
the past couple of months and 
you said a lot of surprises to 

468
00:27:48,800 --> 00:27:51,800
it sounds like things that you 
didn't expect to come out of 

469
00:27:51,800 --> 00:27:54,000
these that you're seeing as 
well. 

470
00:27:55,000 --> 00:27:59,600
I definitely have ideas for more
decks because once again, 

471
00:27:59,600 --> 00:28:03,400
diversity is Broad, but I think 
there is a sweet spot like if I 

472
00:28:03,400 --> 00:28:08,200
created a deck, Nick only 
focused on neurodiversity or 

473
00:28:08,200 --> 00:28:14,300
people with disabilities, lgbtq 
leadership by itself and maybe 

474
00:28:14,300 --> 00:28:18,800
not 50 questions. 
But 15 to 25 questions that 

475
00:28:18,800 --> 00:28:22,600
really focus on these Niche, 
categories to get the 

476
00:28:22,600 --> 00:28:25,600
conversation going in a 
different direction as well. 

477
00:28:26,100 --> 00:28:27,800
I love that, I love that so 
much. 

478
00:28:27,800 --> 00:28:30,700
And for those that are actually 
watching this interview, I we've

479
00:28:30,700 --> 00:28:33,500
obviously been kind of flashing 
the outside of the packaging of 

480
00:28:33,500 --> 00:28:36,800
the deck, but Here's kind of one
of the cards, so I'll show you. 

481
00:28:36,800 --> 00:28:39,400
And for those that are listening
on the podcast, please, we'll 

482
00:28:39,400 --> 00:28:43,300
have a links to Michelle socials
and everything so you can 

483
00:28:43,300 --> 00:28:47,400
actually check out the product, 
but it's it's just beautiful. 

484
00:28:47,400 --> 00:28:51,900
I mean, I just the quality of it
as well and I love the fact that

485
00:28:52,000 --> 00:28:56,500
again, I'm very much like I have
like a fidget thing that they 

486
00:28:56,500 --> 00:29:01,400
use, so I can imagine if, and 
when we use this for my team, 

487
00:29:01,400 --> 00:29:03,900
what we would do is you know, 
have somebody, hold it. 

488
00:29:03,900 --> 00:29:06,600
So that It's just like, it's 
almost like something tangible 

489
00:29:06,600 --> 00:29:09,900
that you can kind of hold and 
and that card then becomes 

490
00:29:09,900 --> 00:29:12,100
yours. 
And then that topic you're much 

491
00:29:12,100 --> 00:29:16,000
more invested in because now 
this is your card and you are 

492
00:29:16,000 --> 00:29:18,500
kind of championing the 
conversation around that. 

493
00:29:20,500 --> 00:29:25,000
I mean I just everything about 
this is speaks to just the the 

494
00:29:25,000 --> 00:29:28,300
from from what we covered in the
beginning of the podcast, in 

495
00:29:28,300 --> 00:29:31,900
terms of just having innovative 
ideas and that can come from 

496
00:29:31,900 --> 00:29:36,300
anywhere, right, you Lea Michele
were the head of project manager

497
00:29:36,300 --> 00:29:40,600
plus 50 other hats to get the 
product even created and then 

498
00:29:40,600 --> 00:29:43,600
just to see kind of the outcome 
of it and what you're seeing in 

499
00:29:43,600 --> 00:29:47,200
terms of the conversations and 
and Company culture, and that 

500
00:29:47,200 --> 00:29:50,800
sort of thing that just this 
idea that may have created more 

501
00:29:50,800 --> 00:29:54,500
work for you, but I think it's 
creating more positive work for 

502
00:29:54,500 --> 00:29:59,300
organizations to have those real
conversations around the EI and 

503
00:29:59,300 --> 00:30:01,800
asking the right questions. 
And I think that's a big thing 

504
00:30:01,800 --> 00:30:04,200
too. 
Is often times people don't. 

505
00:30:04,300 --> 00:30:08,400
Know what to even ask to have 
the right conversations and I 

506
00:30:08,400 --> 00:30:10,700
think Michelle you've done that 
for us, you've kind of done the 

507
00:30:10,700 --> 00:30:13,800
legwork for us, which is great. 
Thank you so much. 

508
00:30:13,800 --> 00:30:16,900
Yeah, I mean, it's definitely a 
labor of love and I'm just 

509
00:30:16,900 --> 00:30:22,200
trying to as I move the positive
agenda forward. 

510
00:30:22,200 --> 00:30:24,900
Now, how can we have fun in the 
process? 

511
00:30:26,300 --> 00:30:30,300
Yeah, and exactly of kind of 
changed the tone around this 

512
00:30:30,300 --> 00:30:33,700
idea of the eye because a lot of
people probably their first 

513
00:30:34,000 --> 00:30:35,300
thought. 
About it, it's like oh it's 

514
00:30:35,300 --> 00:30:39,200
scary or it's uncomfortable or 
it's a very sensitive and tough 

515
00:30:39,500 --> 00:30:43,700
and complex questions that I 
have to answer, but it doesn't 

516
00:30:43,700 --> 00:30:46,100
have to be that way. 
And again, I think you do that, 

517
00:30:46,100 --> 00:30:49,300
you, you nail it with the fact 
that you present it in this in 

518
00:30:49,300 --> 00:30:53,100
this form and this fashion. 
So Michelle, I think for those 

519
00:30:53,100 --> 00:30:57,400
that are interested, will make 
sure that they have access to, 

520
00:30:57,600 --> 00:31:00,600
where they can see more of the 
product, but you yourself, in 

521
00:31:00,600 --> 00:31:03,800
terms of your line of work are 
also a consultant in this space.

522
00:31:03,800 --> 00:31:06,700
So I want to make sure that if 
people want to continue the 

523
00:31:06,700 --> 00:31:09,200
conversation with you, they also
know where to find you outside 

524
00:31:09,200 --> 00:31:11,300
of just looking for the be 
inclusive. 

525
00:31:12,100 --> 00:31:14,800
D EI game. 
Yes, thank you. 

526
00:31:15,000 --> 00:31:19,900
So, yes, if you go to be 
inclusive, the card game, you 

527
00:31:19,900 --> 00:31:24,800
can get the details there and 
you can use code project for $50

528
00:31:24,800 --> 00:31:29,700
off for all of the listeners. 
But yeah, I'm easy to find. 

529
00:31:29,700 --> 00:31:33,500
Michelle last name in Gom me. 
That's my website as well as 

530
00:31:33,500 --> 00:31:36,600
LinkedIn. 
And I just love talking about 

531
00:31:36,600 --> 00:31:40,800
inclusive marketing, diversity 
equity and inclusion. 

532
00:31:41,600 --> 00:31:43,900
It's just one of those things 
that we could. 

533
00:31:44,500 --> 00:31:47,900
If we open up, we can all learn 
from each other in the process. 

534
00:31:48,200 --> 00:31:51,500
And I understand we're in 
different spaces within our 

535
00:31:51,500 --> 00:31:54,300
journey. 
But there's so much to learn 

536
00:31:54,500 --> 00:31:56,400
because every day something is 
changing. 

537
00:31:57,500 --> 00:31:59,400
Absolutely. 
Absolutely. 

538
00:31:59,900 --> 00:32:04,300
And it sounds like you've got a 
lot of great work ahead of you. 

539
00:32:04,400 --> 00:32:07,900
You're able to kind of execute 
on some of those other products 

540
00:32:07,900 --> 00:32:10,200
that you're thinking about as 
well, which would generate a 

541
00:32:10,200 --> 00:32:13,700
lot, a lot more conversations 
across organizations that I 

542
00:32:13,700 --> 00:32:18,800
think are absolutely absolutely 
necessary and even project 

543
00:32:18,800 --> 00:32:23,100
managers who are listening, you 
can grab one of these decks and 

544
00:32:23,100 --> 00:32:26,200
utilize that to kind of enhance 
your experience with your own 

545
00:32:26,200 --> 00:32:28,700
project teams. 
I think there's just so many 

546
00:32:28,700 --> 00:32:32,200
facets of how this can be 
executed and Michelle if folks 

547
00:32:32,200 --> 00:32:36,800
want to actually engage with You
because it sounds like part of 

548
00:32:36,800 --> 00:32:41,200
your work is also to consult for
some organizations on how to 

549
00:32:41,200 --> 00:32:45,700
even just get started. 
Is that also a service you offer

550
00:32:45,700 --> 00:32:48,300
alongside selling the product? 
Yes. 

551
00:32:48,300 --> 00:32:51,000
Yes. 
I do General consultations as 

552
00:32:51,100 --> 00:32:55,000
short and long-term, as well as 
facilitating workshops, which 

553
00:32:55,000 --> 00:32:56,900
can be in person. 
Our virtual. 

554
00:32:57,700 --> 00:33:01,200
Awesome, awesome. 
Well, I have had the tremendous 

555
00:33:01,200 --> 00:33:04,300
honor of meeting you twice now 
and having this conversation 

556
00:33:04,400 --> 00:33:06,900
ation with you and I hope that 
there will be plenty more of 

557
00:33:06,900 --> 00:33:09,100
these along the, you know, down 
the line. 

558
00:33:09,100 --> 00:33:12,800
I'm I also hope that as a p.m., 
you know, if you're listening to

559
00:33:12,800 --> 00:33:15,500
this podcast and maybe if you're
not a p.m. that there's an 

560
00:33:15,500 --> 00:33:18,700
opportunity for you to also step
into the space as well, D EI 

561
00:33:18,700 --> 00:33:23,600
doesn't have to be led by just 
you know an industry leader or 

562
00:33:23,600 --> 00:33:25,600
consultant. 
You can be a part of that 

563
00:33:25,600 --> 00:33:28,500
actually be a champion or a part
of that conversation as well 

564
00:33:28,500 --> 00:33:31,300
because you're working with 
people across the organization 

565
00:33:31,300 --> 00:33:33,600
to so definitely feel empowered 
to do that. 

566
00:33:34,100 --> 00:33:37,200
So That will do it for Michelle.
And I and this installment of 

567
00:33:37,200 --> 00:33:40,300
the everyday p.m. podcast I know
Michelle you plugged your 

568
00:33:40,800 --> 00:33:43,600
website. 
Can people also find you on 

569
00:33:43,600 --> 00:33:44,800
LinkedIn? 
Or is there any other 

570
00:33:44,800 --> 00:33:47,800
connections there? 
Yes, LinkedIn is definitely the 

571
00:33:47,800 --> 00:33:51,200
preferred platform, feel free to
connect and shoot me a message. 

572
00:33:51,500 --> 00:33:54,000
Awesome. 
And I am also on LinkedIn if you

573
00:33:54,000 --> 00:33:56,700
want to connect with me, but I 
definitely implore you to 

574
00:33:56,700 --> 00:33:59,700
continue the conversation with 
Michelle on this topic and to 

575
00:33:59,700 --> 00:34:03,200
learn more about the inclusive. 
So support the everyday p.m. 

576
00:34:03,200 --> 00:34:06,700
podcast while You're at it, give
us a five star review, we are 

577
00:34:06,700 --> 00:34:09,500
available on all the podcasts 
and platforms just search for 

578
00:34:09,500 --> 00:34:11,900
the everyday p.m. 
Spotify. 

579
00:34:11,900 --> 00:34:14,900
Anchor Apple podcast, Google 
Play, you name it. 

580
00:34:14,900 --> 00:34:17,000
The every everyday p.m. will be 
there. 

581
00:34:17,600 --> 00:34:20,300
You can watch the video version 
of this where you can see the 

582
00:34:20,300 --> 00:34:23,100
actual product, you can kind of 
look at the cards and then that 

583
00:34:23,100 --> 00:34:26,000
sort of thing as well. 
You can watch this video on my 

584
00:34:26,000 --> 00:34:29,699
YouTube channel, youtube.com 
forward slash and campea. 

585
00:34:30,000 --> 00:34:32,699
While you're there, take a 
moment to like this video, leave

586
00:34:32,699 --> 00:34:35,900
a comment, click the Bell. 
All for notifications of when 

587
00:34:35,900 --> 00:34:38,900
new content goes up and 
subscribe to the Channel. 

588
00:34:39,500 --> 00:34:43,500
All right, thanks so much for 
joining us and until next time, 

589
00:34:44,199 --> 00:34:44,800
take care.
