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Welcome to the Everyday PM 
Podcast, the podcast where we 

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discuss project management 
principles for your everyday 

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life. 
My name is Anne Campia. 

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I am the founder and host of The
Everyday PM and I'm so excited 

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to welcome back to the podcast a
very special guest and one of my

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favorite people, Brian Summons, 
who is the senior internal 

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consultant for strategy 
activation at the Children's 

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Hospital of Orange County. 
So Chalk Hospital, Brian, you've

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been on the podcast before. 
It's been a minute. 

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I'm so happy that we found time 
to reconnect and bring you back 

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on professional journey. 
Now, you and I have had some 

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like offline conversations to 
the point where we said, let's 

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just bring this topic to the 
Everyday PM. 

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Let's have a conversation about 
it because I'm sure there are 

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project managers out there 
wondering what do I do next? 

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So why don't we just dive into 
it instead of just going into 

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your introduction, Brian, 
because we're going to talk 

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about you and your role. 
So let's start with this. 

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Many PM follow the traditional 
corporate ladder within one 

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organization. 
You know, you could go project 

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coordinator, project manager, 
senior PM, whatever that may be.

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But you chose to pivot into a 
strategic consulting role. 

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So can you walk us through that 
aha moment when you realize the 

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conventional PM path wasn't for 
you? 

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And what specific experiences or
skills from your PM background 

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became your secret weapons as a 
now strategic consultant? 

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Absolutely. 
And Anne, thank you. 

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SO much for having me back. 
Absolutely. 

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It's it's been a while. 
So I'm, I'm glad to be back. 

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I think that that aha moment for
me happened as I was thinking 

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about my next step kind of as a 
project leader, you know, as a 

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project manager, like you 
mentioned, there's different 

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tiers. 
So you can be PM, senior PM, you

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can go into program management 
and portfolio management. 

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And, and I've kind of done all 
of those roles. 

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And so as I was in management, I
think my next move would be to a

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director level role. 
And so rarely what I noticed is,

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is it seems to be a cap, right? 
You cap out as a director and 

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there's rarely project 
management officers across the 

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organization and, and so you 
kind of get pigeon holed into 

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being a director. 
So you'll be a director and then

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you'll go to your next role and 
it's a director of project 

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management or a director of this
or that. 

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And for me it just didn't sound 
appealing. 

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And So what I, what I did know 
is that you can't just solely be

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execution focused. 
And maybe the aha moment for me 

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was maybe you need to look at 
also being strategically 

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focused. 
And when you marry the two 

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things together, you know, with 
the strategic focus and project 

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management, you get strategy 
activation. 

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Talk a little bit about the role
itself for those that you know 

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maybe have not heard of that 
title or or how that would 

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function internally. 
Yeah. 

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So internally, you know, our 
team is charged with bringing 

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our strategic plan to life. 
And so my core audience and, and

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group of folks that I work work 
with are, are initiative owners 

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at the VP level. 
So really working in partnership

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with them to understand, you 
know, what strategic things can 

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we look at from a performance 
standpoint that is going to 

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drive performance and also help 
us reach our goals and then 

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holding them accountable to 
those things. 

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So we identify a set of tactics 
that we want to tackle within 

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the fiscal year and assigning 
different milestones. 

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KP is completion indicators, 
things of that nature where 

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we're tracking the progress 
throughout the fiscal year and 

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ensuring that the things that we
intended to do get done. 

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I also have a unique opportunity
to jump into a couple of 

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projects every now and then as 
well. 

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So the very highly visible, very
strategic things that we're 

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doing, when these things need 
course correction or if they 

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need some consulting to get 
things back on track, I'm 

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already kind of embedded within 
the project and I can step in 

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and and help to ride the ship. 
I'm also afforded the 

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opportunity to kind of stand up 
some committees and focus some 

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of the efforts as it relates to 
committees and structure and, 

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and things like that as well. 
So it, it's really a, a dual 

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purpose position where you can 
do a myriad of different things.

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You can solely be tracking the 
plan and to the plan and helping

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to develop the plan. 
You can jump into some projects 

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and right when they kind of need
some direction and right the 

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ship. 
And then you can also be working

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to stand up some of the 
different committees and things 

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like that and and provide the 
structure and things related to 

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that. 
So it's really a position that 

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allows you a ton of opportunity,
if I would say so. 

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It just sounds like such a fun 
role. 

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I mean, obviously you and I grew
up in project management, so you

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always kind of think like, how 
do I add value? 

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Where, where's my place in the 
organization? 

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And some folks think, you know, 
that could be leading other 

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project managers and that sort 
of supervisory role, which you 

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and I have kind of both been 
there done that as well. 

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Some folks, you know, as you get
further into your career and 

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start to really open up like you
mentioned, what are the 

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organizational objectives? 
How can I make that connection 

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point if I'm just APM? 
And I'm sure a lot of the folks 

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in our community who are kind of
in that interesting spot in 

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their professional journey where
you're trying to decipher for 

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yourself, you know, what's the 
next step? 

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Is it leading people that will, 
you know, satiate me? 

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Or is it going to be being that 
connection point kind of 

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strategically to to be able to 
flex not just your project 

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management muscles, which is 
what you described, right? 

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You still jump back into 
projects every once in a while 

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as well, But then you get called
in. 

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You're the pinch hitter for 
something's off track. 

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Like Brian, what do we do, you 
know, or how is this particular 

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project adding value to the 
organization? 

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And you're that connection 
point. 

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So there's it's such a beautiful
journey that we make as project 

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managers and, and just hearing 
your side of you know, you, you 

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did the, the management part of 
it, the leadership part of it. 

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Now you're kind of in many ways 
you're still doing that, but 

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it's not just people, it's the 
organization, it's the 

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objectives, it's the KP is, it's
the ROI, all the things that an 

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organization would care about 
strategically. 

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And you're that connection 
point. 

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So cool. 
And I'm just happy that I got to

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watch and and still getting to 
watch your journey through this.

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So let's talk a little bit about
now that you've clarified what 

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you do as a internal strategic 
consultant is what's the biggest

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myth about transitioning from 
what we would call an in house 

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PM to a strategic consulting 
role, Something that you maybe 

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wish someone had debunked for 
you earlier? 

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And on the flip side of that, 
what unexpected challenge caught

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you completely off guard that 
traditional PMS considering this

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past should prepare for? 
Yeah, I think the the biggest 

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myth is that strategy work is 
really all about big ideas. 

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I think in reality, you know, 
strategy activation is really 

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about clarity and alignment. 
And you know, most 

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organizations, they don't 
struggle to come up with 

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strategy. 
They really struggle to make it 

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real. 
And so you have different 

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departments, they kind of 
interpret their priorities 

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slightly differently and leaders
are kind of aligning 

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differently. 
You know, my group brings all of

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that together. 
And, and so we kind of focus on 

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the goals together, We create 
the goals together and, and we 

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attack it that way. 
And it's been, it's been really 

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good seeing it happen that way. 
And I think, you know, for me, I

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think the biggest shift is like 
just really shifting away from 

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execution focus and really 
moving into more of a strategic 

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focus about the big picture. 
And we have this big strategy. 

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How do we take little pieces of 
it and make sure that we 

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accomplish all of the things at 
the same time? 

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Sure. 
Sure. 

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And you know, I know when you're
consulting across multiple 

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clients and industries, you 
know, there are certain patterns

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that you'd probably pick up and 
what we call anti patterns as 

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well that may be internal PMS, 
like when you're embedded in 

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that way at an organization 
might not be able to see. 

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So can you share an example of 
how this outsider insider 

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perspective has allowed you to 
solve a problem or unlock an 

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opportunity that probably a 
traditional embedded PM might 

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have overlooked? 
And also tagging on to that, how

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do you balance being the expert 
consultant while still remaining

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humble enough to truly 
understand each client's unique 

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context? 
Oh, that's a doozy. 

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So I'll tackle the first part of
it first. 

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It it's really about seeing the 
whole organization right versus 

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just being in this bubble. 
I remember as a project manager 

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working in IC, we're doing 
really impactful projects across

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the org, but just never really 
getting to see the impact of it 

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or never really understanding 
how this one project connects to

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a larger strategy or you know, 
you would hear like this is 

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going to improve this or improve
that. 

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Now being at the, the upper 
level, right, you can see the 

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whole organization and you see 
these projects happening all 

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kind of simultaneously, but also
how they all connect to this 

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larger strategy or initiative 
that we're trying to push 

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forward, which is impactful for 
me. 

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And I think, you know, in 
hindsight, if I could, if I 

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could go back or if I could even
share with people, I would say 

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step outside of the projects 
sometimes and really understand 

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our visualize what it's what 
it's actually doing and, and see

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the fruits of your labor. 
You know, depending on your 

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organization, depending on kind 
of the tempo of things and how, 

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how things are moving, you may 
not always get the time in 

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fast-paced environments. 
You're doing 1 project after 

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another project after another 
project. 

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So as you complete 1-2 more are 
coming in. 

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But in this role that I'm in 
now, multiple projects can be 

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going on all at the same time in
different domains, and you get 

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to see them kind of all going 
together and really see the 

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fruit of all the labor. 
So it's been a really eye 

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opening experience for me. 
Curve, curveball question here, 

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Brian, that I did not tee up for
you prior to us getting on and 

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recording this episode is let's 
talk a little bit. 

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Thank you for that response. 
By the way. 

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Let's talk a little bit about 
the tears, right? 

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Because it feels like a role 
like you're in requires some 

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level of experience being able 
to make those connection points,

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being able to step outside of 
what typically would be like 

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your tactical day-to-day 
execution. 

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PM My question is, can a project
manager just jump into a role 

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like yours? 
Like what are some of the things

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that you would see, let's say on
a job description, some of those

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requirements that project 
managers want to try to build 

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on? 
Now, if they're listening to 

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this episode and they're like, 
yes, I want to do what Brian 

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does. 
Like I want to, I want to do 

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exactly that. 
How do they get there? 

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Could you paint the picture or 
maybe a quick road map of of 

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what that could look like for a 
project manager? 

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I would say the the first thing 
to do is really start to think 

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outside of the box. 
Don't don't limit yourself into 

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OK, I'm just doing this and this
is all I'm doing. 

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I think in my role, I rely very 
heavily and, and most project 

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managers do on relationships and
building strong relationships. 

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I've accomplished so much just 
leveraging the relationships. 

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So can people step from PM right
into consulting and kind of 

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doing strategy work? 
Absolutely. 

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I think project managers can do 
anything. 

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I think that you have to get 
your mindset right and it helps 

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when you're doing stuff like 
looking at things with a 

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strategic eye. 
So when you're when you're 

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managing the project, don't just
focus on this project, but focus

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on the downstream implications 
of the project. 

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Focus on those KPI's and 
understanding how do these tie 

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back and what do they tie back 
to Ask those probing questions 

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to find out more. 
Talk to your leadership and let 

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them know, hey, I'm interested 
in having more of a strategic 

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view of projects and not just 
being solely focused on 

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execution because I think people
can't raise your mind, right? 

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And I think in the job market, a
lot of the times, you know, 

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we're trained to just work hard.
And when you work hard, things 

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will just naturally come your 
way. 

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And I can absolutely tell you 
you'll just be working hard and 

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then ultimately maybe even a 
little teed off. 

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Yeah, things don't naturally 
just come your way. 

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So I think, you know, being 
vocal and advocating for 

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yourself, looking at things with
a larger lens, being strategic, 

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asking, OK, yeah, we're tracking
these KP is, but what are they 

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tied to? 
What are the downstream impacts?

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If we don't do this project, 
what are we overall trying to 

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solve? 
How does this connect to the 

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organizational strategy? 
And when you're asking questions

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like that, people perk their 
ears up and they and they want 

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to know like why are you 
inquiring about things like that

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'cause it's just not naturally 
what most PMS do. 

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They're focused on what scope, 
time and budget. 

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And so I think even PMI is 
shifting away from looking at 

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just those benchmarks for 
project success and they're 

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looking at different things 
about how you can deliver and, 

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and measuring delivery, right. 
And so as we all shift and and 

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change our focus, if you're 
interested in pivoting and going

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in a different direction because
you want to become a more 

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well-rounded leader and you want
to have a strategic lens, those 

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are some of the things I would 
recommend to do. 

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And then ultimately you get shit
done. 

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You get the execution part out 
of the way too. 

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So alongside what Brian just 
mentioned in terms of there's a 

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path for you and this is what 
you should be signaling and 

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looking out for and 
understanding of how the value 

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add is there for this type of 
role. 

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We also then flex our PM muscle 
even in this type of role, which

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is Brian will still get the work
done. 

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He'll still make sure whatever 
needed to get done and the 

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connection points and the 
alignment get done. 

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So it's you get a little bit of 
everything. 

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So I'm, I'm not going to say I'm
jealous of where you're at right

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now, Brian, but I am super proud
to know you and know that this 

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type of position can exist for 
our community. 

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And so for folks listening to 
this, you know, listening to 

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what Brian was saying in terms 
of how he described the role, 

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you may not see this role as 
listed, right? 

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It may be titled something 
differently, but look for some 

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of those terms that Brian was 
using in terms of how he's 

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described his role at his 
organization. 

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And the even crazier thing about
what you get to do and the 

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beauty of it is that you still 
get to be an internal 

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consultant, right? 
Which is very, very different, 

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which we didn't decipher that in
this episode, but which is in 

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some ways vastly different than 
if you were to bring what most 

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people know consultants for, 
which is this external party 

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that kind of comes in and does 
that sort of consulting. 

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So I guess maybe to tie up this 
conversation, maybe we, we end 

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with that, which is what is it 
about you being internal facing 

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like an internal employee to 
your organization as a 

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consultant that makes it 
different than if we were 

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looking at roles, PM roles that 
were our strategic roles that 

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were kind of external coming 
into an organization. 

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Yeah, I think the superpower is 
that we know the business. 

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There you go. 
We know the business, we know 

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the people, we know the 
business. 

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And so we can dive in and things
that are a little bit foreign 

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leverage relationships and turn 
things around very quickly 

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because we, we understand the 
business, we understand the 

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mission, we understand the 
priorities and so and, and we 

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understand the culture. 
I think a lot of your external 

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consulting revolves around 
changing a lot of those things. 

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And you know, internally I'm 
leveraging a lot of those things

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to just move things forward. 
And so I, I think that's 

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actually the superpower if I 
were to think about it and, you 

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know, in my mind typically, you 
know. 

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Strategies don't really fail 
because of bad ideas. 

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In my mind, I think about it, 
they typically fail because of 

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unclear priorities or 
disconnected execution. 

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And that's exactly what I'm 
there for, to clear up the 

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priorities so that we can focus 
on the things that are most 

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important and then connect the 
execution to ensure that 

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everything that we set out to do
that we're actually doing it. 

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And then we're reporting out and
we're reporting out on it and 

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making sure that it's visible to
the rest of the organization. 

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So I think honestly, that's the 
superpower, if I were to say. 

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Incredible, Brian, I time has 
flown already and I'm over here 

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00:21:01,880 --> 00:21:05,120
grinning because I'm like, what 
do you want to be when you grow 

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00:21:05,120 --> 00:21:07,040
up as APM? 
And I want to say I want to be 

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Brian Summons. 
So for folks listening and want 

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00:21:09,920 --> 00:21:13,040
to continue the conversation, I,
I know Brian, you've, you've 

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mentored a ton of PMS in our 
community as well and just 

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00:21:16,800 --> 00:21:19,160
helped clarify that path for 
people. 

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Where can they find you online? 
Yeah, LinkedIn is like my 

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00:21:22,880 --> 00:21:25,440
playground. 
I'm there all the time. 

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You can find me Brian Summons 
PMP on LinkedIn and happy to 

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00:21:32,320 --> 00:21:34,600
connect with you. 
Send me a message. 

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We can connect and talk about a 
host of topics so looking 

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00:21:38,720 --> 00:21:41,880
forward to. 
It everyone find yourself a 

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00:21:41,880 --> 00:21:43,880
colleague, a friend like Brian 
I. 

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00:21:43,880 --> 00:21:47,480
We are consistently just 
watching each other's career 

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00:21:47,480 --> 00:21:50,800
growth and cheering each other 
on and I think everybody needs 

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00:21:50,800 --> 00:21:52,800
that as part of the project 
management community. 

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For folks that want to continue 
the conversation with me, you 

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can also find me on LinkedIn by 
my name. 

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00:21:58,800 --> 00:22:00,840
I'll make sure all the 
appropriate links are dropped 

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00:22:00,840 --> 00:22:02,400
into the description of the 
podcast. 

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So for folks that want to 
continue to listen to the 

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00:22:05,760 --> 00:22:08,680
Everyday PM Podcast, we are 
available on all of the 

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00:22:08,680 --> 00:22:12,640
podcasting platforms and make 
sure to like subscribe, whatever

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00:22:12,640 --> 00:22:17,000
you got to do to make sure that 
we feel and hear your support of

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00:22:17,000 --> 00:22:19,600
this episode. 
So that will do it for Brian and

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00:22:19,600 --> 00:22:22,920
I on this installment of the 
Everyday PM Podcast. 

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Thank you so much for joining us
and until next time, take care.

