I've got some zizzing going on here, so I can go to five.
Sorry, my man. There you go.
Stephen McCall. You had?
2.2 million followers on TikTok 51.7 million likes.
I don't know how many views, how how many views would that rack
up? I don't know.
It's something like 400 million, 500 million something.
I went that ballpark figure, which is like mad to me.
It's really, it's insane. I don't know.
I never thought I'd be able to kind of get that.
But not only that, you also have a YouTube channel, so you are
the best Tik Toker I know to ask about the differences between
TikTok and YouTube. Before we get into any of that
though, what is your favorite own TikTok video on your
channel? Ohh, that's the hard one.
Yeah. But if you ask a tick talker,
this this is hard. I think.
I think it's the one where I've done Mistrunch Bowl.
I've done Matilda and pretended to be Mistrunch Bowl and it got
like it done really, really well.
I think that's my favorite one because I think that really
encompasses like my favorite childhood movie.
It's acting, it's fun, people really resonated with it.
And so I like dressed up like like Trunch Bowl, had like my
hair slipped back and had to. My suit, my suit on, my suit
jacket on with like a belt and like these shorts.
And I was, and I pretended to be the scene where she chucks
Amanda Fipp over the fence just before that.
So I reenacted that scene of this transport and Amanda Fipp,
the little girl. So it was very it was, I don't
know what it was. It was one of those things that
was like, I'm just going to film that today and we're lend the
lines and then film it and do it in like my way.
And it done it done really well. But I was really proud of it.
But there's a lot of videos that I'm proud of and it's really
hard for me to pick one, but I think that one.
Really. That was another thing people
knew me for at the end of last year, they were like, oh, you
don't like, you like Miss Trunchbull.
And I'm like, I am, yes. And what's your video with the
most views? It's a lip challenge and it's
got like, I think it's got like 34 million views or something,
which is madness. It's got like 30 odd million
views. And it's basically me.
This is how this is how the tech talk algorithm works and anyone
can get big on it. It was me putting like 3 like
lipsticks lip with lips and I was going to put one strip there
one strip here and I just like this and it was the to the song
and it was madness. It was like the least effort you
could put into a video and that done that got the most serious
and everyone knew me as the the boy like oh you're the guy that
does lip challenges And I was like yeah I know and it's even
that would be post it like every six months and it's still get
like 10 million views and I'm like why why does this like why
do people love this but. I think it's aesthetically like
people love to watch those kind of make up his stuff.
Did I detect a slight eye roll when you gave that answer a lip
sync video seen as perhaps a lesser art form?
And the worst thing was, it wasn't even lip sync.
It was me. Lip sync to like, smudge the
lips, the lipstick to make it look like I had like three
colors of lips. So it wasn't even lip sync.
So it's like even worse, but I think in the realm of lip sync.
And so the app used to be called Music Way and which, you know,
we don't call it anymore and that that traditionally was a
lip syncing app. That's how it was, how it got
its notoriety. However, I can have done
original comedy back then and done lip syncs as well, but I'm
original comedy and like dancing and like mean style content.
But I think now. All the people that do lip sync
still do very well and they can just sit in front of the camera
and lip sync a song and get 10 million views.
I'm not jealous, but no, that I think that now there's a higher
standard now. Now it's a a platform with you.
There's there's so much in there and I think lip sync is maybe
seen as something that's not something like they want to
push. Like it's a lip syncing app
because it's not now it used to be, but now it's more like, you
know, if you want to really be like big on the platform and
really want to be there for a long longevity.
You've got to kind of. You've got to be able to
reinvent yourself I think. And you have a YouTube channel
and a TikTok channel. Yes.
Why is TikTok better than YouTube?
So I think Tik Tok's better than YouTube because one, it's like
it's shorter media, so it's short form media whereas you
know YouTube's long form media traditionally.
I think with TikTok it's easy to get involved in videos or see
trends that you are. You can delete two that you can
that you feel like you want to do.
The thing about YouTube is that you watch a video and you like,
that's great and they make me laugh and it's fun and you think
I'd love to do YouTube. However, then you have to get
camera lights and it's really hard to be a YouTuber.
It's really, really hard. It's the hardest platform to
gain followers on but it's tech talk.
You can watch something and you can think to yourself.
I know I can do that better. Or if not I can have Justin as
fun as that person and you just need to set up your camera so
that the the difference between making the making the content is
way. On the other spectrum, YouTube's
harder tech talk's very easy. You can upload 10 videos in the
space of, you know, half an hour on on tech talk and get you
know, triple the views you would if you don't on YouTube.
So I think the algorithm favors better to people because it has
like a a broader spectrum of content that likes to put on the
for you page and so it gets people a better chance to be
seen to have fun to interact with other people.
I like YouTube. I used to, I've not made videos
on that in a while and but I was doing YouTube until when I was
doing tick talk like a few years ago.
So I was doing both side by side and I felt like you you tick
talk was just so much easier. It was just it was it's a
platform where you have to really be authentic for people
to really like to really to really grow on it.
Whereas YouTube you have to really have a a some sort of not
a facade. We have to have a really
different kind of push yourself at 110% whereas tick talk maybe
not as much. I've got some doesn't going on
here so I'm goes a flag. Sorry, my bad there, you know
that's a long window down. No no.
Steven, that is so fascinating because I hadn't thought that
the actual, you know, production technique would actually have
such a big effect on the what, what you share and how you
express yourself. So I have being able to just get
straight online quicker means that you put out something a bit
more authentic. Hadn't really thought of it like
that. Yeah, I think that's it's
really, it's a really big pool factor from someone who who
started out on social media who wants to kind of be big.
And this is a this is a delicate question, An awkward question,
but do you make money on TikTok? Yeah, I do.
I have when I first started it for the first few years, you
know, there's different ways to make money on TikTok and I think
some people are a little bit dubious to talk about because.
You know they they don't want to but I'll be the one to set the
record straight and there's there's different ways you can
make money on Tiktok. You can do live streaming and
where people then send you gifts and they buy gifts from the app
and they send you them and in return you like some people have
live streams where they play games where they do and now you
can guess people in. Sometimes it's like so if you
get something back for that or if you want to support your your
favorite creator you can do it that way.
Me personally, I've never asked for that on live streams.
I've been given gifts. No matter you can tell it.
You can tell people don't give them all you want.
Some people are still just going to give you gifts and a lot of
means nowadays, like the small guests and like thank you, but
like save it and like donate to somewhere or do something else.
And whether I just want you to join my live streams to have
fun. But other people can make a
living from it. They can make the, the, the put
a lot of time and effort into live streaming.
And I used to live stream like I used to live stream like 2 years
straight on the platform every night I live stream and that
that was for me to build my following.
Back then it was really bad because it was cheaper for gifts
and people some some creators in America got done really well and
gifting and but now tech talk of putting like measures to keep it
safe for so kids can't send gifts on the app.
You have to be 18 or over you have to be 16 over to live
stream which I totally agree with because they what they're
doing is safeguard and the the people watching but also the the
creators that are live streaming.
But that's one way you can do it.
This is a long winded answer as well, I'm sorry.
No, no. This is an anarchy kind of
podcast to go into as much detail so you're comfortable.
Yes, you could do. You could do it through the live
stream and things that which a lot of people do.
And there's a lot of people. Most people put a lot of work in
live streams where some people don't.
And there's other part I I am basically just sponsored content
like you would do on YouTube or Instagram or Twitter.
Most of sponsored content that's on Tech Talk is music because
music drives the platform. It's in all like most videos
you'll see you have a music tagged at the bottom of what
artist that is etcetera. And so you get brands that come
up to you want to like promote a song and like you then get a
campaign and you talk to like the the artist but like the
music record label etcetera. And all your management and you
kind of figure out what you want to do with that.
All there's so the variety of ways you can put things in your
bio. You can make videos or ads.
Like I like help sometimes I try and help companies like build on
Tiktok. So if you really got a lot of
knowledge, you can use it to then help companies build on the
platform. Like they can like pay you or
you can work with them or whatever where you want to do
that and you can help them build, give them knowledge to
build on Tiktok. And there's I've know a lot of
people that have done that. There's some people that I know
that I've stopped doing tech talk altogether on their page.
And went and ran another tech talk for the business because
that's how tech, tech talk now's not going anywhere.
We know that in terms of and how big it is, it's it's got to the
point. It's so big, I think that it'll
just consistently evolve like things like Instagram and
Snapchat and stuff. So companies now jumping on it
now and realizing they'll get they'll do good to start with
and they'll be like all we need to have.
How do we keep going? How do we keep putting out the
context. There's a variety of ways you
can make money on it. Some more reliable than others.
But that sounds really wise Steven, because it means that
your your income doesn't just rest on the platform on what the
the platform gains to give you like on YouTube that you you are
building relationships that will last longer than the next.
Yeah. Payout.
Yeah exactly. I think I think there's a
difference. But it was we would love on tech
talk if if we ever ever contact was monetized and we'd love it
it'd be great. You know I mean like just like
YouTube does. I don't know how they would do
that now you know that you've got different things where
they're trying to build different things to help
creators and and brands connect tech talk attractive to do that
however I think they need to just be like they need to make
it not for everyone because if that happens you'd you'd have
hundreds of millions of people. Like abusing some sort of
system. So it has to make it really like
to do YouTube you have to have a certain amount of watch time and
a certain amount of videos and stuff.
But we would love it if it was monetized.
But there is ways to do it you know and and relying on me
making the the work the effort to make a video get me paid
instead of relying like the views not relying on the views.
But it's it's better thinking I've worked hard for this money
than like not doing anything at all really If anyone's listening
from tech talk we would still love for their content to be
monetized. I E or like videos, because no
one's going to pass that up, are they?
If they could do that in a way that was that was fun and great,
then we would love it. Which we both asked TikTok.
Now please TikTok talk. Yeah, do it, please.
Monetize Monetize the videos. Monetize videos and I think that
the way to do that, I think you know it's hard for them because
it is because they've worked hard to get monetization.
So like a creator place where you can brands and creators can
connect, which is fine. And fun however brands, some
brands will are going to undercut the smaller creators
and give them peanuts and they're going to take them.
I like I love tech talk as a platform and and you know I've
been on it for years so like it's my it's my baby But like
there's a lot of new creators that come up now and and they
they get a bit of a fall in really quickly and then it could
have plateaus which happens to everyone and like and then you
know if they've not got a lot of knowledge on the platform or how
to keep themselves safe from brands.
Or people try to give advantage of them, like management or
whatever you've got to try and you, you try and let them know.
But at the end of the day, you know, some people just are going
to choose the wrong decisions. But that's the issue that you
have now. You've got a lot of people
coming up, get back for a little bit and then get like, oh, what
to do? And people trying to take
advantage of them think any platform you're on, any social
media or anything like that. There's always someone that's
probably out there to kind of see what they can get from you
without really giving you your worth.
But I'm really lucky. I've kind of.
I've built my knowledge up. I know not worth in terms of
money because money is, you know, it's something you think
about because there's a job, but it's not my first priority.
My first priority is what my content inspired people in some
way. That's all I that's what I think
about when I make content. Money comes like 3rd or 4th for
me. What advice would you have for
anyone starting out on TikTok? There's a lot.
Some really cool advice would be still authentic.
Do the training hashtags and do the content that's trending and
and you know, don't be discouraged by not getting you
know loads of views whatever very quickly and I don't be
discouraged if you do get the views or kind of plateaus but
that happens to everyone and but really still authentic to what
you like, what you do if there's a niche content that you love
doing whether it be point of view content, mean content
makeup dancing, hone in on that craft and do that.
Tech talk loves people that can have like some sort of niche
that they're really good at. And if you consistent, be
consistent. Post.
I post every day, but I think tech talk, you know, they advise
to post like maybe between three and five times a week.
But most creators post every day or every few days.
So it's like really just depends on like what you're kind of like
what your schedule would be. But yeah, stay authentic, be
consistent, do the trend hashtags and have fun.
Have it the best time you can. That's what I do.
Just let my can. And how do you cope with that,
Steven, do you have? So if you post every day, some
some days, presumably you post more than once a day.
Do you have times where you feel I'm absolutely killing it and
and other times we think, oh, I'm falling behind that I'm I'm
not outputting as much as I would like to.
Yeah, yeah, absolutely. Right now, actually, I'm not.
I'm not putting as much as I want to because my views aren't
great and it should never be about the views.
And I think that's something people have to understand, that
it should never be about your views and legs and stuff,
however, if it's part of your job.
You didn't worry about it. So I do worry about that because
sometimes you have big, big times, you have low times.
Everyone has it. It's just any social media.
So at the moment I'm kinda like that.
I'm like, ohh, I'm not gonna put like videos every day.
Sometimes I put out three videos to five some people, sometimes I
put out one video back in the day.
Years ago I put it like 1520 because it was mostly like
dancing, you know, lip syncing or acting videos, which were
very easy to do. I think kind of what I've done
is I kind of set up I really high for myself in terms of my
content. So that I can't revert back to
that now to kind of do that for an easy win.
It doesn't work on my page. The algorithm doesn't pick up.
So it kind of you have to you know some days are going to be
bad so sometimes I have bad days I'm like Oh my gosh.
Like I've worked for four years it's it's slipping through my
hands. I've got my cat dying and but I
say that a lot and and sometimes I just I have to kind of just
have a rant to myself or to my friend and then just get on with
it because at the end of the day I make content for myself and
other people and if. Someone watched it and goes, oh,
he inspired me. Or someone watching and goes
that made me laugh. Then my job's done like that's
my day, John. Like you know in the grand
scheme of things, to to make someone's day or to make someone
feel comfortable in themselves as a gift, that that's, you
know, priceless, really. So yeah, I just get through my
bad days by just having a day off posting one video and being
like if it does bad, it does bad.
Or if I'm. I really post a video that I
don't enjoy. I think if I'm not, I'm not
gonna post. If I don't enjoy the video, you
know, I mean, have to have fun doing it.
That's probably a long answer to the question, very broad, but
yeah. Stephen Mckell What Shouldn't I
Do on TikTok? Don't get swept up in the
things. This is from personal
experience, but don't get swept up in this, you know, looking at
everyone else's accounts for their views, comparing yourself
to other people. To thinking you've got to be
like someone else. I don't know all those things.
And it honestly what it does, it just ruins your whole entire
vibe. It's not something you want to
kind of get involved in. You've got to be able to be
yourself. So don't, don't compare yourself
to anyone else, ever. Just don't do it.
Believe me, it's the best thing. Just don't.
Do it and and it's it's almost as if you almost found your
medium because you were posting on YouTube.
But this one, it just it just kind of unleashed something
different. I think check talk's just more
easier for me to make content and I think it was more easy for
me to like have fun and like connect with fans.
So it was very much easier for me to make this the short form
media and have and and work around like the 15 to a minute,
15 seconds to a minute videos. Whereas YouTube was like long,
long, like longer videos and it was fun.
I can't say that YouTube wasn't fun.
It was great and it's not that YouTube is bad.
I'd love to go back to it and plan to go back to it soon.
And do videos. But like I it's the idea of like
having to post like every single like week or every few days.
Which tech talk's just so much easier to post.
It's hard for someone like me. I can't just post no lip syncing
thing or dancing thing and it does well.
I have to really put effort into it.
So and that's, you know, I'm because I think someone like me
on tech talk or any platform. I don't look like the natural
beauty standard as people would have it.
I'm still beautiful, but. You know, I think I don't have
like what the, you know, our society nowadays, Deans, is
beautiful and like what you should watch.
So I kind of look out of place a little bit.
I act a bit out of place, which I love that I love being like
the alternative kind of influence or creator maybe what
I call it. But I'm all, I'm on that side
looking in and a lot of stuff when it comes to like being in
on in things, my cat's just jumping around in my room right
now. So I do apologize, but yeah,
YouTube was just a bit long just long videos and it was filming
it, editing it, and I just think.
Tech Talk just just took up over that and I thought, I just need
to focus on Tech Talk now. And that's what I did.
I thought I've had focus on both of them now.
I don't think I'd be as successful or as big on Tech
Talk as I am now because I am. I just ditched YouTube and I
don't have the, I don't have time for it.
I've got to just do something else and then that's what I did
so. And it sounds like there's
something driving you behind that then because it's it's one
thing to post a lot, but to keep going they.
It seems like there's something behind it, Steven, something
that, yeah, there's something that you want to express.
I want to be the person that I didn't have grown up watching on
TV or social media. So I I'm 26, so I didn't really.
Social media was a thing and like the midnoties, but it
wasn't big when I was the ages of like, you know, 10 to 16, you
know, you were outside all the time.
That's what that's what translate people.
You went on social media all the time.
It wasn't massive then. And especially in like Scotland
or anything. So I wanted to be the person I
didn't see in like TV shows or I didn't see in like social media.
When I first started it, it was all very much the same people,
brands or companies were only focusing on the same people.
What is I'm not, you know, I'm fat.
I'm someone that's asexual and someone that's looks a better
place. And that's all positive for me.
Fat's not a negative word that for me, I I use it as.
I posted because I'm fat, but I'm flawless, you know what I
mean? So, So I wanted to be the person
that I didn't have whilst watching social media.
I was watching TV and so I was like, I know I'm going to be
that person then and I and I think that I have, I like to
think that if tomorrow TikTok shut down or my camera's delayed
or whatever happened, I like to think that you know what?
And even tech talk or social media in general, I think, I
like to think that I've done, I've done well and I've
hopefully I've inspired people and I've been inspired by
people. So my legacy if if you could
call one is it's been positive it's been fun.
I've stayed very authentic and and that was one thing I just
that was I just didn't really see anyone else like me and and
now now there's a lot of people that are like me that not like
me. I think I'm quite a unique taste
but there's a lot of people that are that I've got my initiative
really. I think they're like OK, I'm
just gonna be different because difference OK and difference
fun. You know if everyone if everyone
is the same like the world would be such a boring place.
So yeah just watch that person that I never had.
Online or on TVs and movies and stuff that didn't have grown up.
Totally. And what what we're seeing now
is the death of mass, isn't it? Mass media, mass entertainment,
mass, one-size-fits-all. It's so positive that you're
inspiring people to to share their voice.
Yeah, that's it. I think that for me, it's never
been like being bigger than I think because size is not part
of my comedy. You'll never see a video where
I'm like, I'm so begging, like that's never been part of my
comedy because. It's just it's not I'm back in,
you know if that's not part of someone's comedy, then good on
them and like that's how you can relate to people and great.
It's never been part of mine. So my things always been about,
it's all about be like be this for you.
I've always had that that in my sassy squad.
But be this for you as a slogan. I always use people because it
really is the hardest thing in life and this is the truth, is
to really be your fear of authentic self.
Because you know when you are being free yourself, you know
you put yourself up, you open yourself up to ridicule and
people opinionated about you people being.
Awful. Because we're not agreeing with
what you do and to that I say you know I won't swear, but you
know it's you just let let them jog on.
Because you know life's way too short to to really worry about
what about what anyone else thinks of you And people think
that always like that on social media a bit in real life and
you'll meet me and I'll be like I don't give, I really don't
care. Like if someone doesn't like me
that's the main problem not me problem and and they can deal
with that to the side and it really really is I think
especially nowadays generation coming up.
You know, I think my generation's a bit soft with the
millennials, so we're a bit soft.
But I was in my family. I was brought really tough.
You know, really like you've got to be tough.
And I think a lot of people don't have that kind of
toughness to. And so I try to teach people
that, you know, if you're getting bullied, this is a big
grant. Now if you're getting bullied,
like, you know, I think people are saying something to you,
then like, never let them see you sweat.
You never let you know and call them out on stuff.
Because people that are like that hate getting called out.
No one loved it. Billy's never like getting
called a bully. You know what I mean?
So I try and teach people to love them.
The skin that you're in and if you don't love it, change it to
a way that to to your standard, not someone else's.
So it's just I want to be that. I just want that voice that
people can listen to. But but it's about your size,
your mental health but your sexuality and whether it be
about being inclusive and diverse.
I just hope people kind of watch my content and be like, oh, like
he's someone that gets it. And I learn every day.
I don't know everything about everything.
You know what I mean? That's the truth.
I don't know. I learn just as much as everyone
else does. So people think that I, you
know, he must know or he thinks he knows.
Oh, I don't. That's the end of my Ted talk.
There's one. Should we take a little drink
break? Yeah, that'd be great actually.
Let's take a little drink break. I've got some juice here.
And you two at home? Why don't you have a drink too?
I love. I love that.
I love more. Refreshing.
I love that. It's a good segment.
I love. That Stephen MCEL what do you
find are the hardest videos to make?
Hardest original original comedy content is very hard to make
because you have to be. You have to be funny and you
have to have a good sense of humor.
You have to be quick. How do you make a funny TikTok
video? What's your process?
How do you go about it it? Depends on what I'm making.
If I'm making a video, like if I'm using like a send underneath
it and it's not me talking, I I think what's going to grab
someone's attention in the 1st 4 seconds because that's your
window that you've got. Sometimes it's shorter depending
on what kind of video it is, but you've only only got your first
few seconds to to hit someone with what you need.
So my thing is how? What if I have a comedy video
that I want to watch for 15 seconds or more?
How can I get the punch line in there?
It's nonverbal within the first few seconds.
So I think of that. I think of how can I get that in
there quickly then what's the story after that?
Because people love watching a storytelling that if it's and
that's hard to do itself. If you're doing a comedy video
without you actually talking and you're just doing something
that's funny, you're trying to tell the story through your
actions or through the writing on the screen.
So you've got to have a plan, and I think plan, but don't plan
too much. It's hard to do this, but don't
do this. You know, got to work, don't go
to work. But anyway, so you've you've got
a plan, but don't plan too much. Plan like this is the beginning,
middle and end. And allow yourself to have a bit
of leeway of spontaneity, have been like spontaneous.
Put that in there as well and just do stuff that you think
will be funny and watch it back. But yeah, I think that having a
plan for that, making sure you're getting that real comedy
punch line, the very first few seconds to hit people.
And if you're doing for the first few seconds, it'll stay
for 15 after still get there and they'll stay to 30.
The people that are really intrigued and getting intrigued
on what you're doing, then great.
If it's stuff like. You know, you actually want to
be a character and you want to do like an actual original
comedy video where it's just you talking plan your characters
out, plan what you want to see out and film it and film until
it's good. You know, those kind of ones.
We could pretend to be people and you try to be like, I'm
going to, you know what? You have to make sure I make
sure that my timing's quick. So if it's from speaking from
people or people, which a lot of tech talks are, and you've got
to get out of time and really quick between the characters,
you've got to know what you're going to do and you've got to
think, how does technically perceive this?
What's my caption going to be? Is the end, is it going to be a
build up to the end where people know what's going to happen but
are still going to watch? And that's kind of stuff that my
process is. If it's character wise, you've
got to make sure it's it's character developed and but also
be spontaneous throughout it. Because if it's too planned,
Tiktok will know, people that are watching will figure out.
That's why it's different to YouTube, YouTube, like people
make sketches of actual TV shows, right?
You can do that on Tiktok as well.
But if it's not authentic and you really have planned out to
the point where it's like, my name's Stacey and I'm doing
this, my name's bit, people are going to click right off and be
like, that's not fun. The person's too much in their
head. That's really interesting.
When you're planning, do you literally write it out or do you
keep notes for yourself? Sometimes I write it out if I if
I if I want to get a point of view across.
If it's not if it's a comedy video.
But what to get a point of view of what I want to see And the
video I'll write it out because then I'll put it in my head but
then my head gets jumbled mumble jumble who got dyslexia.
So sometimes it's like what did I just say and and that's why I
always record if I'm doing takes the stuff because sometimes you
forget what you said you have to like watch it back but I'll
write some stuff down and like this is what's going to be like
a few of the lines but not all of them because I think you have
to have a way of. Just ad living it and doing it
and and and not everyone can do that and what you might not be
good at doing comedy. You might be good at singing.
If you're not good at singing, maybe dance.
If it's not dance, maybe it's art stuff maybe it's arts and
crafts. Maybe it's point of view
content. Some people do really really
great acting on point of view content, which I act I am not
like great at. I'm not because how they edit
and how they make the videos. It's yeah if you go on tech
talking you just put in hashtag POV.
You'll find a lot of these like dark videos and you think you're
watching like a little episode of.
It's great People do like 10 part series of stuff and I'm
like, I'm watching the whole thing.
What you're actually outlining is basically rehearsal.
On camera, you tend to just rehearse, record.
See me, sometimes I wake up at 3:00 in the morning.
Like, this is going to be such a great comedy stuff.
Pick my phone up and I film it there and then because my my
mind was telling me this is really going to get the best
kind of content for this video. Now so I'll be in the hallway
and mum, dad will be asleep and I'll be like starting down there
pretend to be like a character and and and I think that's
really great because once you started doing that it's tough to
start with. I think any content will be
comedy, singing, dancing, point of view, mean style, artsy craft
and telling storytelling. If you find a way of doing it
that works for you, works for people to watch in your content
and for to do well. That's the one of the things we
when you work with brands. They're stuck with YouTube and
Instagram and mind you can't do it for TikTok you you really
should brand. The brands are watching this
brand should really open up to the create and say well what
this is, what this is the idea that we have and it's great when
a when a brand comes with an idea.
But like we think this because it shows the understanding of
TikTok and that's great because any company should look into the
platform they're looking to promote an Rs, the product on
that's just the T And so they come from a plan and I'll say.
Listen me just grab on and I'll say that's great and then we'll
take stuff out and say but that's would work on my account
because of this. So having that between some
brands have a fully realized campaign fully realized brief
and I'm like that's great and I love and I love the the you know
the music of the product and that's great and that works for
me. My my fans are people that
follow me. I don't know what I call them
sassy scores because I think fans is like a weird thing about
to tell them this will work this will be on my account because
we're all different. So sometimes you get better
sometimes and I'm like I'll do it like I'm happy to because
what you've got is good. But I know it won't work.
So sometimes I've had, I've done it and it's been alright and
I've enjoyed what I've done. But other times I've been like I
can't do it that way, that I'm not going to be able to be part
of it because it doesn't fit. And and what it's going to do is
going to do. It's going to do an injustice to
you as the artist or the brand. It's going to injustice to me
and injustice to people watching where some people wouldn't do
that. Some people like give me the
money and I'll do and that's you know, that's that's.
That's alright. That's people that you know will
do that and and they have that. Me, I'm not.
I only do stuff that I feel that I'm really passionate about that
I could if it's a song, if I don't click with a song, I won't
do it. If it's a ATV show, whatever.
If I don't like the idea that I won't do it because then that's
essentially what every creator should be doing.
You you should be doing it in the way that OK, this is fun and
I think my fans would love watching this or my fans would
love listening to this or they're going to have fun
watching me doing this. That's the issue that you have
and nowadays with brands with that's the conversation you have
with someone, That's the issue that you have.
As they're just they're so like Instagram driven, Instagram
Story driven. No, they look like ads and
that's why. It's true, Steven.
What would you say to your 1000 follower self?
That's hard, I would say, you know, stick to your stick, to
your guns on you know how you want to be perceived and how you
want to be kind of looked at in the world I think and.
You're gonna have ups and downs and that's alright and but it's
alright just to say people like you know no get away.
You don't have to be. You don't you know and and
people. Some people might be a bit mean
to you. If it's social media wise.
Some people will be mean to you. Some people are going to have
opinions about you that you don't.
They've never met you and they never are going to meet you.
You have to just really take yourself out of that mindset and
just focus on. Doing what makes you happy,
Because I didn't do that to start with.
I was like, oh, people. And people didn't like music.
I was, you know, my name is Mr. Chubby or something.
It was so bad. And we'll see.
Fat isn't my comedy, but I had my name as Mr. Chubby.
But yeah, I'd say it to myself, just stay authentic, have fun
and and just don't let what other people think of you.
Like, I know you and I don't do that now, but it took me a bit
of a while to kind of get into that, you know, I got hate on
the first, my first day on TikTok on social media in
general. I've had hate comments.
I have them now. So it's just about persevering
realizing my mom taught me you've got two options.
You can really let it consume you and apply to them and kind
of offend yourself. And then they think about it and
like you know, either argue with them or you can kind of take it
and let it go over your head and just move on.
And so that's what I did as that's what I'm going to do.
Just let it move on. If someone's got an issue,
that's them. So 1000 following me.
Keep doing you and don't let anyone stop you.
Stephen, what do you think TikTok will be like in 2021?
Ohh I I think it'll be more. I think it'll be bigger than it
is now. I don't think it's.
I'm looking at the camera. I think it'll be bigger than it
is now. TikTok 2021.
I think that that the fight for the four you page is going to be
a lot tougher than what it is now.
I do think it'll be bigger and it'll be better and I think that
it's going to encompass a lot of stuff that the this all
generations can get involved in more and more because it's it's
a platform for everyone. There's everyone on all kind of
ages on it. And there's not, there's never
been another app or platform that's goes to this kind of fame
in such a short time. So for Twitter, I do see it
being bigger. I see, I hopefully see creators,
you know, getting more monetization for the the work
that they do. But I think I'll be, I think
it'll be harder for creators though.
I think it'll be a lot. It'll be a tougher game that'll
be like what YouTube was back in like, you know, 2012, 2011, a
lot of people just. Uploading content and it's, you
know, it's survival of the fast and all the strong survival when
it comes to being a big creator on it.
But in terms of people making content, you know, I think that
there'll be more people of all ages that are on it hopefully,
you know, hopefully it's not shut down.
You know, all these things about getting banned and stuff that
never will be like that. But yeah, I did see it.
I see it being got twice the size as now and just taking over
the world even more. Should we just post the
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