1
00:00:00,360 --> 00:00:04,400
The Better Business Analysis 
Institute presence the Better 

2
00:00:04,400 --> 00:00:14,320
Business Analysis Podcast with 
Hi everybody and welcome back to

3
00:00:14,320 --> 00:00:17,160
the Better Business Analysis 
Podcast with Benjamin Walsh. 

4
00:00:17,600 --> 00:00:20,640
Now if you haven't checked out 
our website, The Better Business

5
00:00:20,640 --> 00:00:22,920
Analysis Institute, then please 
do so. 

6
00:00:23,520 --> 00:00:27,470
Go to BB A dot Institute and 
check us out. 

7
00:00:27,750 --> 00:00:29,630
There's some courses and some 
materials on there. 

8
00:00:30,310 --> 00:00:33,870
If you stay to the end of the 
podcast and those of you who are

9
00:00:33,870 --> 00:00:36,830
getting into business analysis, 
we've got a special deal for 

10
00:00:36,830 --> 00:00:39,110
you. 
So if you listen at the very end

11
00:00:39,110 --> 00:00:41,470
of this podcast, then I'll talk 
to you about that. 

12
00:00:42,020 --> 00:00:44,780
Otherwise, let's get straight 
into this week's topic. 

13
00:00:45,140 --> 00:00:48,140
This week we're talking about a 
conundrum that a lot of us face.

14
00:00:48,140 --> 00:00:51,860
It's very hard to even focus on 
this when you're in the middle 

15
00:00:51,860 --> 00:00:55,100
of a project and it's something 
that should really be brought up

16
00:00:55,460 --> 00:00:58,980
just after you've done some high
level scoping, so high level 

17
00:00:59,940 --> 00:01:03,620
requirements effectively. 
And it is something that a lot 

18
00:01:03,620 --> 00:01:05,459
of us don't even discuss, and 
it's avoided. 

19
00:01:06,580 --> 00:01:09,060
And you might be picked on this,
you know, years later when 

20
00:01:09,060 --> 00:01:12,510
you're focusing on pieces of 
work you may have done at your 

21
00:01:12,510 --> 00:01:16,590
previous jobs. 
The topic I wanna talk about 

22
00:01:16,590 --> 00:01:19,870
today is whether or not you 
should continuously improve a 

23
00:01:19,870 --> 00:01:23,470
product or service you're 
working on, or whether or not 

24
00:01:23,470 --> 00:01:27,910
you should just start again and 
throw it away now. 

25
00:01:27,910 --> 00:01:33,350
There are a group of people, 
fundamental agilists, who do 

26
00:01:33,350 --> 00:01:36,190
believe that you can 
continuously improve your way 

27
00:01:36,190 --> 00:01:40,180
out of anything. 
They are very focused on 

28
00:01:40,420 --> 00:01:44,340
evolution and the fact that 
survival of the fittest and that

29
00:01:44,340 --> 00:01:48,820
you can evolve a product to be 
the best it can be. 

30
00:01:49,260 --> 00:01:52,540
And you know there is some truth
to that, but that takes a lot of

31
00:01:52,540 --> 00:01:55,020
time and it involves a whole lot
of waste. 

32
00:01:56,340 --> 00:01:59,580
I'm going to ignore that school 
of thought when we get onto this

33
00:01:59,580 --> 00:02:02,260
topic. 
I'll start with an analogy. 

34
00:02:02,260 --> 00:02:10,900
It's a story about two men who 
live in a village in India who 

35
00:02:10,940 --> 00:02:16,460
are asked by their elder, the 
elder of the village, to collect

36
00:02:17,220 --> 00:02:18,980
more water. 
They need more water in their 

37
00:02:18,980 --> 00:02:21,220
village. 
And these two gentlemen, they 

38
00:02:21,220 --> 00:02:25,980
these two men, they say that 
they both have different ideas 

39
00:02:25,980 --> 00:02:29,940
for how to make that happen. 
And so there is the first man, 

40
00:02:29,940 --> 00:02:33,250
And the first man says, hey, 
look, what I'm going to do is 

41
00:02:33,250 --> 00:02:35,570
keep it simple. 
I'm just going to, I just need 

42
00:02:35,570 --> 00:02:37,250
more people. 
So, you know, men, women, 

43
00:02:37,250 --> 00:02:39,930
children are going more, more of
them are going to use the 

44
00:02:39,930 --> 00:02:43,090
buckets we use today and they're
going to go and they just, you 

45
00:02:43,090 --> 00:02:48,410
just have more people walking to
the lake and bringing back fresh

46
00:02:48,410 --> 00:02:51,650
water. 
And the secret man says that is 

47
00:02:51,890 --> 00:02:55,490
that's, you know, that's not 
changing the world. 

48
00:02:55,530 --> 00:02:58,970
All you're doing there is, you 
know, adding more people to what

49
00:02:58,970 --> 00:03:02,930
he believed for the problems. 
So the second gentleman was 

50
00:03:03,730 --> 00:03:05,970
innovative. 
He was, you know, if you like an

51
00:03:05,970 --> 00:03:10,410
agilist. 
He found and sourced a whole lot

52
00:03:10,410 --> 00:03:14,610
of buckets that had been put in 
the back of the story. 

53
00:03:15,090 --> 00:03:17,690
And these buckets were near 
perfect. 

54
00:03:18,050 --> 00:03:21,850
However, they just that that's 
one slight problem with them 

55
00:03:21,850 --> 00:03:25,170
which was they had a little tiny
hole in the bucket. 

56
00:03:25,720 --> 00:03:29,240
However, he didn't see that as a
problem because his idea was 

57
00:03:29,240 --> 00:03:33,360
about taking that bucket and he 
not only took that bucket, he 

58
00:03:33,360 --> 00:03:37,360
managed to attach handles to it 
so that the people that were 

59
00:03:37,360 --> 00:03:39,760
carrying the water, the same 
people that were carrying the 

60
00:03:39,760 --> 00:03:43,080
water from the lake back to the 
village could carry it easier. 

61
00:03:43,080 --> 00:03:44,600
So it was easier for them to 
carry. 

62
00:03:45,320 --> 00:03:48,280
And then he thought, hey look, I
want these people to have pride 

63
00:03:48,280 --> 00:03:49,960
in the in this job that they've 
got. 

64
00:03:49,960 --> 00:03:51,920
And so instead of the 
traditional buckets, they were 

65
00:03:51,920 --> 00:03:55,640
just a a clay brown. 
I'm going to paint each of the 

66
00:03:55,640 --> 00:03:58,240
buckets so they're going to have
beautiful colors and people can 

67
00:03:58,240 --> 00:04:01,640
feel awesome about this kind of,
you know, if you like hard 

68
00:04:01,640 --> 00:04:03,880
labor, job of collecting water 
from the lake. 

69
00:04:03,880 --> 00:04:07,520
They'd feel proud that they had 
their individually named and 

70
00:04:07,520 --> 00:04:09,360
designed bucket that they could 
have. 

71
00:04:09,880 --> 00:04:13,680
And then later on a couple of 
weeks later, he said, well look,

72
00:04:13,680 --> 00:04:16,560
I could actually design A pulley
system and add wheels to my 

73
00:04:16,560 --> 00:04:18,880
bucket. 
So not only is it a beautiful 

74
00:04:18,880 --> 00:04:22,880
bucket and it was easy to carry 
if they need to, I've also made 

75
00:04:22,880 --> 00:04:27,190
it faster. 
I can carry water from the lake 

76
00:04:27,710 --> 00:04:32,470
back to the village in half the 
time, so I don't need as many 

77
00:04:32,470 --> 00:04:34,750
people. 
I need half the people or in 

78
00:04:34,750 --> 00:04:36,830
this case I'll keep the same 
amount of people cause we'll 

79
00:04:36,870 --> 00:04:40,390
double the amount of water that 
we are bringing back. 

80
00:04:41,830 --> 00:04:44,990
And at the end of the month, the
village out of called the two 

81
00:04:45,390 --> 00:04:48,760
gentlemen back in to have a 
conversation. 

82
00:04:48,760 --> 00:04:50,560
He said, look, I've seen what's 
happened. 

83
00:04:50,640 --> 00:04:54,200
You've been adding more people 
to your bucket line. 

84
00:04:55,720 --> 00:04:58,320
The first gentleman, that's 
nice, I can see that working. 

85
00:04:58,560 --> 00:05:01,160
And the 2nd gentleman, I can see
that you've been working very, 

86
00:05:01,160 --> 00:05:04,240
very hard and you've added huge 
amount of features. 

87
00:05:04,240 --> 00:05:07,240
These are beautiful buckets. 
You are, you know, you've got 

88
00:05:07,240 --> 00:05:12,280
people who are moving water much
faster back to the village. 

89
00:05:12,840 --> 00:05:15,000
And he said, and I've made a 
decision about which idea I'm 

90
00:05:15,000 --> 00:05:18,120
going to go with. 
I'm going to go was option one 

91
00:05:18,120 --> 00:05:21,000
with gentlemen one just adding 
more people to the bucket line. 

92
00:05:22,280 --> 00:05:25,400
The 2nd gentleman, the one who'd
been working so hard with his 

93
00:05:25,400 --> 00:05:30,840
beautiful user friendly buckets 
asked straight away was quite 

94
00:05:30,840 --> 00:05:32,880
angry and he asked the village 
out of why? 

95
00:05:32,880 --> 00:05:37,560
Why aren't you using my idea? 
It's it cuts down the journey by

96
00:05:37,560 --> 00:05:43,200
50% And the village outer said, 
Despite that fact, when you come

97
00:05:43,200 --> 00:05:47,010
back to the village you have a 
hole in your bucket. 

98
00:05:47,330 --> 00:05:50,850
And so the amount of water that 
you're collecting is only 1/3 of

99
00:05:50,850 --> 00:05:54,770
how much I get from each bucket.
I get delivered from the 

100
00:05:55,210 --> 00:05:59,850
gentleman one's idea who's just 
added more people to the way we 

101
00:05:59,850 --> 00:06:04,450
do things today. 
And that analogy is important 

102
00:06:04,490 --> 00:06:09,180
because it shows you that it 
doesn't matter how hard you work

103
00:06:09,180 --> 00:06:10,540
on something. 
It doesn't matter how many 

104
00:06:10,540 --> 00:06:12,180
features. 
It doesn't even matter if those 

105
00:06:12,180 --> 00:06:16,060
features actually make the 
process better, right? 

106
00:06:16,100 --> 00:06:18,140
They would literally. 
The wheels were a great idea, 

107
00:06:18,380 --> 00:06:19,940
the color was a great idea you 
had. 

108
00:06:20,180 --> 00:06:22,700
You know, maybe they were 
desirable to even do the job. 

109
00:06:23,380 --> 00:06:27,660
However, if it doesn't do its 
prime fish purpose, if it 

110
00:06:27,660 --> 00:06:30,500
doesn't solve, it's the 
fundamental problem you're 

111
00:06:30,500 --> 00:06:34,660
trying to solve, which is more 
water back to the village. 

112
00:06:35,030 --> 00:06:37,630
Doesn't matter how much time the
the village out. 

113
00:06:37,630 --> 00:06:40,830
Didn't say he didn't care how 
long it took, he just needed to 

114
00:06:40,830 --> 00:06:43,830
solve a problem of doubling the 
amount of water that the village

115
00:06:44,070 --> 00:06:48,350
needed. 
If you don't solve the problem, 

116
00:06:48,350 --> 00:06:51,270
if you don't solve the 
fundamental problem that you're 

117
00:06:51,270 --> 00:06:53,790
trying to achieve, everything 
else doesn't matter. 

118
00:06:54,590 --> 00:06:56,950
It doesn't matter how much time 
and effort you spend on 

119
00:06:56,950 --> 00:07:00,470
something, and we forget that. 
We forget that when we're on a 

120
00:07:00,470 --> 00:07:03,510
project we don't challenge it 
enough and This is why the 

121
00:07:03,510 --> 00:07:06,470
business case and the pre 
project phase of business 

122
00:07:06,470 --> 00:07:09,870
analysis is so important and why
we talk about it so much at the 

123
00:07:09,870 --> 00:07:13,630
institute. 
It is, it is where you know 90 

124
00:07:13,630 --> 00:07:17,790
or let's lose the 8020 rule 
where 80% of the decision making

125
00:07:18,470 --> 00:07:21,990
you know is the most fundamental
and 20 the rest is 20% along the

126
00:07:21,990 --> 00:07:23,310
way. 
OK, whether or not you're going 

127
00:07:23,310 --> 00:07:27,110
to deliver it or not. 
So just remember that analogy. 

128
00:07:27,110 --> 00:07:29,310
If there's a hole in your 
bucket, if there's a hole in the

129
00:07:29,310 --> 00:07:32,780
idea, if it's a fundamental 
problem, a hole, even if it's 

130
00:07:32,780 --> 00:07:34,780
small and you see it, raise it 
straight away. 

131
00:07:34,900 --> 00:07:37,740
It's, you know, some people call
it the elephant in the room, but

132
00:07:37,740 --> 00:07:39,780
I call it the hole in the bucket
scenario. 

133
00:07:40,620 --> 00:07:43,180
OK. 
So that is fundamentally, if 

134
00:07:43,180 --> 00:07:45,860
you're getting that feeling that
we're not solving the problem, 

135
00:07:46,300 --> 00:07:48,340
then you know, you need to call 
it. 

136
00:07:48,460 --> 00:07:50,540
And so how do we, how do we get 
there? 

137
00:07:50,900 --> 00:07:53,180
So one is to ask what the 
problem is that you're trying to

138
00:07:53,180 --> 00:07:54,500
solve. 
When you jump on a project, 

139
00:07:54,740 --> 00:07:57,740
understand the problem, making 
sure you bring it up, making 

140
00:07:57,740 --> 00:08:00,860
sure that the objectives of the 
project link to the problem. 

141
00:08:01,640 --> 00:08:05,680
So the objectives in this case 
of the bucket scenario was 

142
00:08:05,680 --> 00:08:07,840
speed. 
Then maybe, you know, increasing

143
00:08:07,840 --> 00:08:10,520
speed would have been 
fundamental, but the number one 

144
00:08:10,720 --> 00:08:12,640
objective was around moving more
water. 

145
00:08:13,520 --> 00:08:16,360
So that should be your objective
that this the problem you're 

146
00:08:16,360 --> 00:08:18,680
trying to solve is bringing more
water back to the village. 

147
00:08:19,000 --> 00:08:20,920
Then the objective should be 
increasing the amount of water 

148
00:08:20,920 --> 00:08:24,080
that would deliver to the 
village by 200% by the end of X.

149
00:08:24,460 --> 00:08:26,740
So you've maybe got a timeframe 
around it, which is a smart 

150
00:08:26,740 --> 00:08:29,340
objective. 
So that the front do 2 

151
00:08:29,340 --> 00:08:32,140
fundamental techniques that you 
should understand as a BA, which

152
00:08:32,140 --> 00:08:34,020
is problem analysis, which we've
talked about. 

153
00:08:34,020 --> 00:08:38,210
And if you don't know what that 
is, I'll go on to our YouTube 

154
00:08:38,210 --> 00:08:40,289
page or listen to the podcast 
about it. 

155
00:08:40,850 --> 00:08:43,130
And the other one is around 
objectives, using smart 

156
00:08:43,130 --> 00:08:46,650
objectives, which we cover in 
the level one course, which is 

157
00:08:46,650 --> 00:08:49,050
how to define smart objectives, 
which we have talked about a 

158
00:08:49,050 --> 00:08:51,810
little bit last week. 
We were lucky enough to have 

159
00:08:51,810 --> 00:08:55,130
Donna Jacobson on the show, 
Senior Product Manager from 

160
00:08:55,130 --> 00:08:57,530
Zenergy. 
And he talked about the fact 

161
00:08:57,530 --> 00:09:00,250
that of you know, when he was 
working on Share Tank, which was

162
00:09:00,250 --> 00:09:02,970
a consumer facing app, not an 
internal facing app. 

163
00:09:03,570 --> 00:09:06,530
If no one wanted it, if if that 
there were some customer stats 

164
00:09:06,530 --> 00:09:08,610
they had to measure and if no 
one was, if they weren't 

165
00:09:08,610 --> 00:09:12,010
reaching those milestones they 
needed to, then the product 

166
00:09:12,010 --> 00:09:13,690
wasn't desirable. 
People didn't want it. 

167
00:09:14,090 --> 00:09:16,290
So you've got to make sure that 
you know when you've got an 

168
00:09:16,290 --> 00:09:19,690
external facing app. 
It's quite easy to measure in 

169
00:09:19,690 --> 00:09:21,570
some ways. 
If people aren't buying the 

170
00:09:21,570 --> 00:09:23,090
product then you've got a 
problem. 

171
00:09:23,570 --> 00:09:27,810
But we don't do the same thing 
when we do internal facing apps.

172
00:09:28,660 --> 00:09:30,820
So if you're working for a 
government department or a big 

173
00:09:30,820 --> 00:09:33,380
corporation and you're working 
on an internal project, you need

174
00:09:33,380 --> 00:09:38,740
to apply the same kind of logic.
Is this piece of work that I'm 

175
00:09:38,740 --> 00:09:41,780
working on you know, worth it? 
Is it? 

176
00:09:41,860 --> 00:09:44,500
Is it something that they really
want to invest in relative to 

177
00:09:44,500 --> 00:09:46,540
everything else they're doing? 
And remember, you won't 

178
00:09:46,540 --> 00:09:49,660
necessarily know everything else
that's happening at the same 

179
00:09:49,660 --> 00:09:51,940
time. 
And by asking that question on a

180
00:09:51,940 --> 00:09:54,420
daily basis, you may even, you 
know, rattle some cages and 

181
00:09:54,420 --> 00:09:55,820
people might get pissed off with
you. 

182
00:09:56,300 --> 00:09:59,860
So there is a, there is a sense 
of just and making sure that the

183
00:09:59,860 --> 00:10:03,460
problem you're trying to solve 
is a problem and the fact that 

184
00:10:03,460 --> 00:10:06,020
you're solving it using your 
solution. 

185
00:10:07,860 --> 00:10:11,060
So once you've got the 
fundamental and sorry, I'll talk

186
00:10:11,060 --> 00:10:15,020
about how that might relate to 
an agile team, how that relates 

187
00:10:15,020 --> 00:10:18,300
to an agile team is that the 
first user story, the customer 

188
00:10:18,300 --> 00:10:22,940
journey, you need to focus on 
that customer journey, the ideal

189
00:10:22,940 --> 00:10:26,570
customer journey with the 
highest level epics that need to

190
00:10:26,570 --> 00:10:29,970
be done, the must haves, those 
have to be delivered. 

191
00:10:29,970 --> 00:10:32,210
So you can apply the same 
scenario in an agile 

192
00:10:32,210 --> 00:10:34,610
environment. 
However, that fundamental 

193
00:10:34,610 --> 00:10:37,490
customer journey, the jobs to be
done, which may be defined by 

194
00:10:37,490 --> 00:10:41,410
your epics, I think the process 
steps in solving the problem 

195
00:10:41,410 --> 00:10:44,170
that you're trying to solve, 
those ones have to be done. 

196
00:10:44,210 --> 00:10:47,330
So don't they have to be 
prioritized in your backlog. 

197
00:10:47,330 --> 00:10:49,610
They are your fundamental study 
user stories. 

198
00:10:50,020 --> 00:10:53,980
So there are some not even if 
you've got some really cool 

199
00:10:53,980 --> 00:10:57,500
features or products or services
or things you could do, you have

200
00:10:57,500 --> 00:11:01,100
to do the fundamental ones 1st 
and actually it does talk about 

201
00:11:01,100 --> 00:11:04,420
that in the Angel Manifesto. 
It we do talk about that and 

202
00:11:04,420 --> 00:11:07,220
Scrum, it's got to be the end to
end solution you've delivered. 

203
00:11:07,540 --> 00:11:12,260
So it doesn't matter necessarily
how you've delivered the solving

204
00:11:12,260 --> 00:11:14,420
the problem, but you've solved 
the problem right. 

205
00:11:14,420 --> 00:11:16,460
It may not be an efficient way 
and you may be able to 

206
00:11:16,460 --> 00:11:22,100
continuously improve how you 
deliver the solution from I 

207
00:11:22,100 --> 00:11:24,580
don't know, you may have started
off making making it very 

208
00:11:24,580 --> 00:11:26,380
manual. 
As we saw we solved the problem 

209
00:11:26,380 --> 00:11:31,340
of increasing water through just
adding more people to the the 

210
00:11:31,340 --> 00:11:33,900
current process and that solves 
the problem. 

211
00:11:33,900 --> 00:11:36,220
So that's a good place to start 
and then you might continuously 

212
00:11:36,220 --> 00:11:39,380
improve from there. 
But making sure that you've 

213
00:11:39,380 --> 00:11:43,380
solved the problem first, even 
if it's in a manual way end to 

214
00:11:43,380 --> 00:11:47,650
end, is what Agile's supposed to
be about, doing that first and 

215
00:11:47,650 --> 00:11:50,690
then implementing continuous 
improvement on top of that. 

216
00:11:50,810 --> 00:11:53,570
So I'm not saying you should 
throw continuous improvement out

217
00:11:53,570 --> 00:11:55,410
the window. 
You just make sure that your 

218
00:11:55,410 --> 00:11:59,010
fundamental footing is there, 
and that should be what your 

219
00:11:59,010 --> 00:12:00,810
high level requirements phase is
all about. 

220
00:12:02,050 --> 00:12:05,330
So something that's very similar
to that, you know, should you 

221
00:12:05,330 --> 00:12:07,690
throw it out, you should you 
continuously improve your way 

222
00:12:07,690 --> 00:12:11,170
out of a situation. 
There's another situation that 

223
00:12:11,170 --> 00:12:13,330
you might find yourself in which
is very similar. 

224
00:12:14,290 --> 00:12:18,320
It's when you get to a position 
where you're a BA and you've 

225
00:12:18,320 --> 00:12:24,240
been asked to, I don't know, 
change a component within a 

226
00:12:24,240 --> 00:12:26,200
system. 
So maybe you've got you're 

227
00:12:26,200 --> 00:12:29,240
working for an organization and 
they click information, they 

228
00:12:29,240 --> 00:12:35,120
survey their customers through 
SurveyMonkey, and then there's a

229
00:12:35,120 --> 00:12:39,760
process of exporting those 
results into Excel or CSV. 

230
00:12:40,220 --> 00:12:44,860
That information is then sucked 
into a database through, I don't

231
00:12:44,860 --> 00:12:48,580
know, dropping those files onto 
a file share. 

232
00:12:48,820 --> 00:12:52,060
It's sucked up into a database, 
And then then there's another 

233
00:12:52,060 --> 00:12:55,060
reporting tool that meshes it up
with another part of the 

234
00:12:55,060 --> 00:12:58,140
database, and you pull out 
another Excel spreadsheet, and 

235
00:12:58,140 --> 00:13:01,380
then that Excel spreadsheet is 
then dropped or sent to someone 

236
00:13:01,380 --> 00:13:03,220
else. 
And then they suck that into 

237
00:13:03,220 --> 00:13:06,300
their reporting server and then 
they produce a dashboard. 

238
00:13:06,620 --> 00:13:10,790
Now that is a one example of 
something that's very, very 

239
00:13:10,790 --> 00:13:12,390
common. 
You see this all the time with 

240
00:13:12,390 --> 00:13:14,350
internal reporting and that 
journey. 

241
00:13:14,350 --> 00:13:17,550
What I've just talked about, you
said made it fantastical, but 

242
00:13:17,550 --> 00:13:20,900
it's very, very common. 
Now in that situation, if you're

243
00:13:20,900 --> 00:13:24,380
asked, for example, to change 
the SurveyMonkey form, the 

244
00:13:24,380 --> 00:13:27,420
upfront form with a new 
technology and new survey 

245
00:13:27,980 --> 00:13:31,860
application, you could look at 
this and go, hey, look, I can do

246
00:13:31,860 --> 00:13:33,180
that. 
But you know, that's not going 

247
00:13:33,180 --> 00:13:35,420
to improve the efficiency of 
getting the reporting out. 

248
00:13:35,740 --> 00:13:38,820
So if your goal is to make sure 
that it's less tiresome, there's

249
00:13:38,820 --> 00:13:41,700
less people involved, it's less 
than efficient to get the 

250
00:13:41,700 --> 00:13:44,180
information from the survey and 
the report at the end. 

251
00:13:44,340 --> 00:13:47,540
You know that the problem is all
the stuff in the middle, the, 

252
00:13:48,050 --> 00:13:51,050
you know, the constant exporting
of Excel and pulling into 

253
00:13:51,050 --> 00:13:54,250
databases and the mashing up and
the and all that stuff, All that

254
00:13:54,250 --> 00:13:58,250
data integration and ingestion 
and processing and 

255
00:13:58,250 --> 00:14:02,170
transformation may be necessary.
But you know that that's where 

256
00:14:02,170 --> 00:14:04,410
the problem here is, That's what
needs to be improved. 

257
00:14:04,690 --> 00:14:07,850
So you should make that very 
clear out front that yes, I can 

258
00:14:07,850 --> 00:14:10,170
do this component, but just so 
you know, if your goal is 

259
00:14:10,170 --> 00:14:13,210
reporting, this is not 
necessarily going to solve that.

260
00:14:13,410 --> 00:14:15,730
Yes, it might help us using a 
new survey talk because there 

261
00:14:15,730 --> 00:14:18,610
might be some benefits from it. 
But ideally your problem is 

262
00:14:18,610 --> 00:14:21,330
somewhere in the middle. 
Now, if that middle bit becomes 

263
00:14:21,330 --> 00:14:25,090
so complicated, then what you 
can do is something called black

264
00:14:25,090 --> 00:14:26,890
box thinking. 
Okay. 

265
00:14:26,890 --> 00:14:29,250
So you need to make this 
judgment call, and this is 

266
00:14:29,250 --> 00:14:31,970
something that I wouldn't 
suggest you do unless you're in 

267
00:14:31,970 --> 00:14:34,410
a very senior position. 
You've been around the block a 

268
00:14:34,410 --> 00:14:36,740
bit. 
Black boss thinking is when you 

269
00:14:36,740 --> 00:14:39,940
don't worry about the middle but
you say look the input is a 

270
00:14:39,940 --> 00:14:42,500
survey. 
And we know in this case and 

271
00:14:42,500 --> 00:14:45,380
this is this is a. 
This is an example that we don't

272
00:14:45,380 --> 00:14:47,620
usually have the luxury of 
saying we know that this 

273
00:14:47,620 --> 00:14:50,940
information ends up in a report,
you know at another person's 

274
00:14:50,940 --> 00:14:53,620
desk who runs the report. 
Now if that was our only output,

275
00:14:53,980 --> 00:14:56,900
which is what I said, sometimes 
we don't necessarily know how 

276
00:14:56,900 --> 00:14:58,860
information's used and we'd get 
worried about it. 

277
00:14:59,460 --> 00:15:01,180
Then all that middle. 
But I talked about with the 

278
00:15:01,180 --> 00:15:04,410
Excel spreadsheets and the the 
databases and the input and 

279
00:15:04,610 --> 00:15:09,010
output and the the upload from 
the file share maybe irrelevant.

280
00:15:09,010 --> 00:15:13,250
Maybe to attack that problem we 
don't need to worry about it. 

281
00:15:13,370 --> 00:15:17,090
We black box it and we say, OK, 
let's ignore that, let's not 

282
00:15:17,090 --> 00:15:20,410
even bother doing current state 
analysis, let's ignore how we 

283
00:15:20,410 --> 00:15:22,810
currently do it and keep it 
running that way. 

284
00:15:23,170 --> 00:15:26,690
And in parallel, let's think 
about a completely blank sheet 

285
00:15:26,690 --> 00:15:29,290
of paper. 
Start again model. 

286
00:15:29,450 --> 00:15:33,360
Don't continuously improve what 
we do, what don't change each of

287
00:15:33,360 --> 00:15:35,200
the components. 
Don't spend a little time doing 

288
00:15:35,200 --> 00:15:37,800
current stat analysis. 
They should just step back and 

289
00:15:37,800 --> 00:15:40,520
go, how would we do this today? 
And you may even get the people 

290
00:15:40,520 --> 00:15:43,200
involved who are doing that job,
even if they're invested in it 

291
00:15:43,200 --> 00:15:46,200
and you know, they might enjoy 
that to go, If you were doing 

292
00:15:46,200 --> 00:15:47,440
this from scratch, what would 
you do? 

293
00:15:47,600 --> 00:15:50,800
And you might find that the 
architect, the architecture, and

294
00:15:50,840 --> 00:15:53,080
so therefore include the 
architect in this discussion, 

295
00:15:53,400 --> 00:15:55,360
might say, look, we've got a 
very easy way. 

296
00:15:55,360 --> 00:15:59,440
Do you know that SurveyMonkey or
the new tool you're putting in 

297
00:15:59,920 --> 00:16:01,320
has out-of-the-box reporting 
now? 

298
00:16:01,910 --> 00:16:04,510
Well, it didn't exist before. 
It does can actually get a 

299
00:16:04,510 --> 00:16:06,430
report straight away. 
So you've now reduced that 

300
00:16:06,430 --> 00:16:08,150
complexity all the way to 1 
tool. 

301
00:16:08,590 --> 00:16:12,030
Or you know, Power BI can 
report, can connect, now connect

302
00:16:12,070 --> 00:16:15,110
to SurveyMonkey output, and you 
can get a report straight away. 

303
00:16:15,110 --> 00:16:17,830
And if you want to copy in the 
data warehouse, then call. 

304
00:16:17,830 --> 00:16:21,110
You can also store that and it 
just gets sucked into the data 

305
00:16:21,110 --> 00:16:24,470
warehouse straight from 
SurveyMonkey and that's it. 

306
00:16:24,470 --> 00:16:27,230
So you've completely redesigned 
the architecture, But if you get

307
00:16:27,230 --> 00:16:29,990
caught up in all the steps and 
what happens here and here and 

308
00:16:29,990 --> 00:16:32,570
here and here, sometimes you 
shouldn't do that. 

309
00:16:32,570 --> 00:16:37,290
Sometimes you should black box 
it and go and be very clear on 

310
00:16:37,290 --> 00:16:39,330
the input and output. 
That's the hard bit, by the way,

311
00:16:39,530 --> 00:16:42,290
making sure you've defined the 
input, the process that happens 

312
00:16:42,290 --> 00:16:44,490
in the output, and then black 
box it. 

313
00:16:44,650 --> 00:16:48,250
So that's very similar to when 
should I throw away the product 

314
00:16:48,290 --> 00:16:51,570
or and start again or should I 
continue to improve? 

315
00:16:51,770 --> 00:16:54,010
It's also the case when you look
on projects that are quite 

316
00:16:54,010 --> 00:16:57,170
complex, especially technically 
complex or go through a lot of 

317
00:16:57,170 --> 00:16:59,410
steps. 
Is it worth doing process 

318
00:16:59,410 --> 00:17:03,050
analysis all the way through, or
is it best to say, let's look at

319
00:17:03,050 --> 00:17:08,450
what the future status straight 
away, So it's my top tip for 

320
00:17:08,530 --> 00:17:11,849
this week. 
Now, for those who are 

321
00:17:11,849 --> 00:17:15,970
interested, we have a free 
course on a website called 

322
00:17:15,970 --> 00:17:17,770
Introduction to Business 
Analysis. 

323
00:17:17,770 --> 00:17:19,569
It's a free course. 
It's just going to give you an 

324
00:17:19,569 --> 00:17:21,930
overview of what the 
profession's all about. 

325
00:17:22,530 --> 00:17:24,490
You do the course, there's a 
little quiz there at the end, 

326
00:17:24,490 --> 00:17:26,609
and you get a certificate you 
can share on LinkedIn. 

327
00:17:26,970 --> 00:17:30,580
So the course is just giving you
an idea about what BA is about 

328
00:17:30,700 --> 00:17:32,980
and the proper sense, the word, 
that's its purpose. 

329
00:17:33,780 --> 00:17:36,580
You are not going to learn how 
to do business analysis from 

330
00:17:36,580 --> 00:17:38,260
doing that course. 
But hopefully you'll have an 

331
00:17:38,260 --> 00:17:42,500
idea about what BA is all about.
Now if you do that course and 

332
00:17:42,500 --> 00:17:46,140
you share that on LinkedIn and 
tag in the Better Business 

333
00:17:46,140 --> 00:17:49,740
Analysis Institute, we've got a 
page on LinkedIn. 

334
00:17:50,060 --> 00:17:56,180
Then we will share with you a 
coupon for 25% off the Certified

335
00:17:56,180 --> 00:17:58,340
Better Business Analysis Level 
One course. 

336
00:17:59,020 --> 00:18:01,940
And that Certified Better 
Business Analysis Level One 

337
00:18:01,940 --> 00:18:04,940
course is the course that will 
teach you how and what to do as 

338
00:18:04,940 --> 00:18:07,260
a BA. 
It's not overly expensive. 

339
00:18:07,460 --> 00:18:10,380
It covers the cost of our 
Tudor's time, who review your 

340
00:18:10,380 --> 00:18:13,340
assignments, give you feedback 
and for the material to be 

341
00:18:13,340 --> 00:18:17,770
continuously improved. 
And at the end of that course I 

342
00:18:18,010 --> 00:18:21,290
you, you then get a certificate 
that can be verified, it's 

343
00:18:21,290 --> 00:18:27,090
accredited by us and you will be
able to, I think call yourself 

344
00:18:27,090 --> 00:18:30,690
A/B A and you'll have all the 
toolkit about how and what to do

345
00:18:30,690 --> 00:18:33,130
at the right time and your 
journey as a BA. 

346
00:18:33,170 --> 00:18:36,610
So if you're interested then 
please do a free course, post it

347
00:18:36,610 --> 00:18:40,010
and then that will help us 
spread the word and also we'll 

348
00:18:40,010 --> 00:18:44,540
give you 25% discount code to 
use on the certified Better 

349
00:18:44,540 --> 00:18:48,660
Business Analysis course. 
Okay guys, that's it for this 

350
00:18:48,660 --> 00:18:50,060
week and I'll catch you soon.
