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The Better Business Analysis 
Institute presence. 

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The Better Business Analysis 
Podcast with Benjamin Walsh. 

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Hi everybody, and welcome back 
to the Better Business Analysis 

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Podcast with Benjamin Walsh. 
And we continue on with our 

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Business Analysis Unleashed 
series. 

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Last time we covered our 
strategic objectives which was 

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off the back of strategic 
analysis work. 

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We've got our strategic 
objectives defined by our 

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executive, by our program team. 
You know depending on your 

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organization they are defined, 
they are there. 

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So now business cases can be 
written, we can start to ask for

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money to do some stuff. 
And we talked about the fact 

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that that stuff we can do needs 
to map up to our strategic 

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objectives. 
And best way of doing that is to

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kind of have a highest level 
story, an epic, we call it 

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epics. 
The stories just like user 

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stories and pre, you know the 
agile revolution we called them 

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business requirements. 
Now the confusing factor with 

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using the term business 
requirements, and why I've kind 

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of moved away from that myself, 
is that people kind of, you 

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know, thought their business 
requirements might just be 

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requirements functional 
requirements from the business 

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as opposed to technical 
requirements. 

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So I like the idea of Epic 
because it suggests size. 

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The other thing that's really 
important to talk about when we 

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talk about Epics is that a lot 
of people think it's a grouping 

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of user stories, and I guess 
technically it is. 

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However they come first, these 
are the big chunky kind of, if 

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you like, process level one or 
two task things we need to get 

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done. 
They're the what they are, the 

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things we need to get on with. 
And then of course they can be 

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broken. 
They can be evolved, but mainly 

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they get broken down into user 
stories, which of course can get

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it broken down again into other 
user stories or evolve into how 

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we do things once we work with 
the development team. 

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So we're now in the phase of 
what we call high level 

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analysis. 
So we are between the strategic 

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analysis, enterprise analysis 
phase. 

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We will touch on that a little 
bit more just in terms of how 

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these two phases connect and 
we're really moving on to high 

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level analysis here. 
So this is the highest level 

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business requirements if you 
like epics, these are the we're 

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defining these and then they can
be broken down and by our 

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project team, OK. 
So sometimes enterprise business

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analyst or a senior business 
analyst would do this phase and 

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then the detailed requirements 
once the project's more defined 

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and the scopes defined, then 
maybe you'll just get ABA or a 

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specialist BA working within the
project team. 

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So we're in this this kind of 
window. 

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There are some other enterprise 
analysis techniques that we can 

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use. 
But right now I just want to 

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talk about the strategic 
objectives down to Epics and and

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what are Epics really? 
So I've already I've already 

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just stated that Epics aren't 
the we we start with Epics and 

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then we break down the user 
stories. 

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OK and and what how do you 
define an epic? 

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Well firstly you write an epic 
just as you would write a story.

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It is a story. 
It's just a big chunky story. 

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It's the the big what that we 
need to achieve and there might 

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be a number of these. 
Usually there's probably 

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somewhere between 5:00 and 10:00
of these that relate to maybe 

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helping us achieve the strategic
objectives that we've defined a 

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specific one generally. 
So if we wanted to increase our 

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acquisition of new customers by 
20% by the end of 2023 for our 

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mechanics store, one of the 
epics we talked about last week 

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was engaging with a marketing 
firm. 

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But I'm going to move to more 
and and Epic now another epic 

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which joined along that journey 
which might be more relevant to 

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you if you've come from an IT 
background. 

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So one of the epics we could 
define is launching a new 

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interactive website that allows 
us to capture dynamic content 

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and for our customers to contact
us easily and book services 

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directly from the website. 
OK, so that's a big long kind of

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comic book description of what 
the Epic is. 

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And of course we might write 
that in now in Epic format as a 

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mechanic store. 
I would like my customers, new 

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existing and potential customers
to learn and book services 

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online so that they can quick 
and easily book a time, schedule

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it without any human 
interaction, saving US money and

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being convenient for them. 
So that could be the Epic format

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for our mechanical store. 
Now though, we're going to move 

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on to our specific case study, 
which is around the UN. 

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So what we're going to focus on 
with our strategic objectives 

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moving to epochs and starting 
user stories is we're going to 

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focus on the UN, the United 
Nations. 

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And so we're going to talk about
a smart objective that has been 

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defined, which is around, I 
guess the theme, like I said, 

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the paraphrased focused area 
will be about promoting 

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sustainable development. 
So that might be the topic of 

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the meetings that the UN has 
with our bodies. 

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But specifically we're going to 
define that in smart format, 

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which is around increasing the 
public awareness of sustainable 

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development by 10% within the 
next year, OK. 

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And so that that would be our 
strategic objective. 

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You can measure, we could 
measure things like public 

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awareness by conducting a survey
across different countries. 

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We think it's achievable. 
There are a number of resources 

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we can invest in it. 
We can, you know, we know how to

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get there through channels like 
public education campaigns and 

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social outreach and 
partnerships. 

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We think it's relevant because 
sustainable development is good 

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for the rest of the world. 
It's, you know, essential for 

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addressing the global challenges
that we face such as climate 

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change and poverty and 
inequality. 

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And it's time bound because 
we've said within the next year.

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So this might be a goal just for
the, you know a year focus. 

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So it's around increasing public
awareness of sustainable 

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development by 10% within the 
next year and that would be 

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something you in the new the UN 
could come up with, OK. 

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So that's our strategic 
objective. 

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So what does that mean now in 
terms of breaking that down in 

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terms of it's epic. 
So I guess epic one we could, 

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I'll give you 2 examples. 
One could be enhance, it could 

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be in terms of public awareness 
and promoting sustainable 

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development. 
We could enhance knowledge 

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around the lack of access to 
clean water and sustainability. 

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So it could be as a UUN body we 
would like to promote and 

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enhance access to clean water 
and sanitation by the end of 

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2024 so that the world is more 
educated and there is some 

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initial benefits for those who 
don't have access to clean water

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and sanitation. 
So that's epic. 

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That's a very long statement. 
Of course we could paraphrase 

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that in terms of enhanced access
to clean water and sanitation 

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and you know and educate the 
world on on this topic. 

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So that would be the epic. 
Another example could be around 

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improving education 
opportunities. 

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OK. 
So that could be you know, epic 

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format as aun body, I would like
to improve education 

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opportunities to the to the 
world so that they understand 

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the challenges that the world is
facing in terms of equality and 

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poverty and climate change. 
So the two epics that are around

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our strategic objective, which 
is around promoting sustainable 

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development, does that make 
sense? 

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So that they're actually 
tangible actions, big chunky 

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ones by the way. 
You know, enhancing access to 

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clean water and sanitation and 
even promoting that and 

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educating people around it is 
hard. 

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And then including educational 
opportunities online that could 

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be a website, it could be a 
social marketing campaign. 

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So both of these two epics are 
programs of work, OK? 

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So they're really, really, 
really important initiatives and

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they could be programs. 
And then we then drop that down.

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In terms of possible user 
stories, let's focus on our epic

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one, which is enhancing access 
to clean water and sanitation, 

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for example. 
The user story there could be as

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a community member in a country 
which doesn't, you know that 

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that is a developing country. 
I want to have access to clean 

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drinking water so that I can 
lead a healthy life. 

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OK. 
So that's a really good example.

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And so that's from the 
perspective of the person, the 

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persona and which needs needs to
be supported, which is the 

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customer in in this case. 
So it's a really, that's a 

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really good example of user 
story. 

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Again, you'd say, well, that's 
not going to help the 

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development team, that's way 
chunky. 

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But the whole point of user 
stories is for you to break that

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down when you get into detailed 
analysis. 

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But at the highest level, the 
user story is as a community 

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member, I want to have access to
clean drinking water so that I 

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can lead a healthy life. 
And that in itself could be a 

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whole project, right. 
And you could break that down, 

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work out how to do that. 
And then you know that's your 

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backlog starter. 
So just a note on this, a side 

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note, you you're kind of working
in Excel at this point, really 

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something like that. 
Or you know Google Sheets, yeah,

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or or Mural Board. 
You've just got your strategic 

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objectives, your epics and then 
your study user stories on a 

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map. 
So that's it. 

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And then once they're defined, 
then you kind of move on from 

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your requirements traceability 
matrix or you're mirror board to

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a product like Jira or Azure 
DevOps or whatever you're 

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managing for the development 
process. 

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And I hope that makes sense 
because people get confused 

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about when you should start 
using those tools. 

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The audience at the moment is 
your greater level stakeholders 

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and the people that own the 
strategic objectives to make 

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sure that they think that your 
plan on how you've broken this 

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program down, you know matches 
will help achieve the goal. 

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And then there are things that 
go off in terms of the 

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enterprise analysis phase, which
we're not going to cover today, 

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which is things like getting 
money and funding, which is like

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business casing and 
justification and all the rest 

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of it. 
So that's all happening in 

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parallel. 
But the BA focus here at this 

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high level requirements phase is
to have these starter user 

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stories. 
So another user story under our 

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enhanced access to clean water 
and sanitation for the UN it 

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could be as a a sanitary worker 
I want a system to effectively 

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manage waste disposal so we can 
manage a clean environment. 

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So that could be around the 
people that are not just the 

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people that are serving the 
community member. 

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And so they equally might be 
from a developing country or a 

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place where there isn't clean 
access and sanitation. 

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And so that could be a great 
example in terms of how do you 

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manage waste disposal. 
Again, hugely chunky item could 

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be sold many a ways and that's 
one that's important to have at 

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this at this high level and not 
talk about solutions because of 

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course you know the an Elon Mask
or another kind of solution 

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provider out there who's you 
know like who's quite a public 

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figure could say, you know we've
got this great, great way of 

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solving this. 
These are the kind of chunky 

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items that the Bill Gates of the
world, you know, go after or you

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know finding a cure for AIDS. 
These are chunky items. 

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And so this is this, is this 
just the level where you can 

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then start taking these users 
with solution providers. 

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But again you're ABA, you, 
you're not specifying a solution

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here. 
And and again a side note, once 

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you get into project phase, the 
delivery, the project delivery 

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phase, you know there is types 
of BAS who you know technical 

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BAS and what who are now maybe 
talking about the functions 

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within the solution. 
And so there is a room for that 

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in the BA world. 
But what I'm talking about right

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now is defining the project and 
this is really where the value 

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is locked in. 
This is where you you're really 

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looking at the items that are 
going to meet your goals. 

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And this is the best place for 
ABA to play. 

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Another example for an epic 
that's meeting our strategic 

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objective, smart strategic 
objective around promoting 

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sustainable development would be
improving education 

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opportunities we talked about 
before. 

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And two example user stories 
could be as a student or as a a 

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world learner, I want access to 
quality education materials 

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online so I can continue 
learning and finding out more 

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around sustainable development 
for my community and for the 

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rest of the world. 
You, another user story could be

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as a teacher, as a teacher who 
promotes sustainable 

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development, I want a platform 
to easily train my students, see

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their progress in their learning
and so I can provide guidance 

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and continued opportunities when
it comes to promoting 

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sustainable development. 
So these are just a few examples

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of, you know, the actual 
strategic and epoch and user 

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stories for UN initiatives. 
So you know these this is, this 

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is this is how we should be 
defining things down. 

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And again of course all of these
will have processes associated. 

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So we talked about the fact that
the business case, the 

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justification for doing these 
pieces of work will have money 

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behind them and that usually 
leads to a decision of you know 

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how much you're going to invest 
or how you're going to tackle 

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this from a solution point of 
view. 

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So that's happening in parallel,
but as ABA what your job could 

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be in this phase, not only 
defining these is literally 

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drawing in a very very high 
level non solution focus level, 

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the process that that that 
currently exists and any 

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opportunities or pain points in 
that process where we could 

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improve these proves these 
goals. 

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So for example with the access 
to clean water, it might be 

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really useful to see what is the
journey today for a community 

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member in one of these 
developing nations to access 

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water because some of those 
steps might remain. 

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It might just simply be the fact
that they need to have, you 

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know, collecting water from a 
well. 

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For example, a clean well might 
actually happen today. 

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It just might be the fact that 
the access side is the fact that

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it's miles away and they have to
walk there with, you know, pans 

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and buckets, whereas it could, 
the solution could simply be the

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pain point around the fact that 
the well is, you know, needs to 

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be closer to the village, you're
right, or there needs to be more

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wells across more villages in 
this area. 

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So that's how processes come 
into place here too. 

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And just a reminder that when we
come to user stories and Epics, 

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we write them as a type of user 
persona. 

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I want you know to perform a 
function, achieve a goal. 

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So that and then the reason 
behind it, right. 

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So we've covered off strategic 
objectives for the UN, how they 

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break down to epochs and then 
start a user stories. 

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And next time in our series 
we're going to get into the 

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transition to detailed the T 
delta analysis phase and then 

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how do we actually do some of 
the typical kind of BA 

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activities at this point.
