1 00:00:00,360 --> 00:00:03,200 The Better Business Analysis Institute. 2 00:00:03,560 --> 00:00:07,200 Presence, the Better Business Analysis podcast with Kingsman 3 00:00:07,240 --> 00:00:14,840 Walsh. Hi everybody, and welcome to the 4 00:00:14,840 --> 00:00:16,560 show today. And today we're going to. 5 00:00:16,560 --> 00:00:20,800 Be talking about four P's or what I defined at Assurity 6 00:00:20,800 --> 00:00:23,160 Consulting as the four P plus model. 7 00:00:24,210 --> 00:00:26,330 I developed this model at a charity. 8 00:00:26,330 --> 00:00:29,370 When I was the General Manager of the Value Innovation team, 9 00:00:29,650 --> 00:00:34,130 which included B, A's, Human centered Design, Change, Data, 10 00:00:34,130 --> 00:00:37,010 Project Management, Agile, and our. 11 00:00:37,010 --> 00:00:39,250 Continuous learning, if you like our education. 12 00:00:39,330 --> 00:00:42,530 Area. So they were quite a different 13 00:00:43,250 --> 00:00:47,090 bunch of people, basically everyone apart from the test. 14 00:00:47,090 --> 00:00:49,090 Team which was managed by my colleague. 15 00:00:51,510 --> 00:00:54,830 And it was really important and were clear to me that that team 16 00:00:54,830 --> 00:01:00,390 needed to work together and not as individual squads within the 17 00:01:00,390 --> 00:01:02,510 company and we also needed to be. 18 00:01:02,830 --> 00:01:05,590 Very explicit with our clients what our value. 19 00:01:05,590 --> 00:01:12,630 Was and so the full P plus model helped define that the full P's 20 00:01:12,630 --> 00:01:13,830 are. What I've been talking about for 21 00:01:13,830 --> 00:01:15,270 a while and the reason why we've added. 22 00:01:15,270 --> 00:01:18,350 The plus is that full P's, the model itself. 23 00:01:18,350 --> 00:01:21,310 That name has been used before in change management. 24 00:01:21,310 --> 00:01:24,230 Actually, it's used by lots of. Clients talking about the value 25 00:01:24,230 --> 00:01:28,550 that they generate SO4P. Plus was a little bit unique, So 26 00:01:28,550 --> 00:01:30,070 what? Are the four P's. 27 00:01:30,230 --> 00:01:35,670 Within the four P plus model, they are 4 fundamental areas 28 00:01:35,670 --> 00:01:37,470 that you as a BA need to understand. 29 00:01:37,470 --> 00:01:41,050 You can look at them as dimensions or ways of looking at 30 00:01:41,050 --> 00:01:43,410 the world. From the point of view of the 31 00:01:43,410 --> 00:01:45,690 doer. Of the job role. 32 00:01:46,130 --> 00:01:48,210 So for example, human centered design. 33 00:01:48,210 --> 00:01:50,970 Experts or a BA or a project Manager? 34 00:01:51,210 --> 00:01:54,170 Or a product owner. Or a customer. 35 00:01:54,930 --> 00:01:57,530 So they are the kind of where you it's it talks. 36 00:01:57,530 --> 00:02:00,290 To where you are. In terms of your. 37 00:02:00,290 --> 00:02:02,170 Role and how you link with others. 38 00:02:02,170 --> 00:02:06,490 That was the original purpose of how I was using it at a surety, 39 00:02:07,250 --> 00:02:10,210 but actually it talks. About how the world works, how 40 00:02:10,210 --> 00:02:12,410 change works. Within an organization. 41 00:02:12,850 --> 00:02:16,530 If you forget about the phases within a project and you just. 42 00:02:16,530 --> 00:02:20,770 Talk about the flow of how a project works or how the. 43 00:02:20,770 --> 00:02:23,330 World works in terms of the world of change. 44 00:02:23,530 --> 00:02:30,610 This is where these. 4 P's. Come into play so you're sitting 45 00:02:30,610 --> 00:02:31,930 there. Saying that's very nice. 46 00:02:32,730 --> 00:02:35,610 What are the four p's and how do they work together? 47 00:02:37,150 --> 00:02:41,830 I'll read you the statement that I put into the level. 48 00:02:41,830 --> 00:02:44,310 One training, we talk. About this often within the 49 00:02:44,310 --> 00:02:46,750 level. Two and Level 3 in our certified 50 00:02:46,750 --> 00:02:48,270 better. Business analysis. 51 00:02:49,470 --> 00:02:51,350 I'll read it first and then let's go into. 52 00:02:51,510 --> 00:02:53,150 Let's jump into what that actually meant. 53 00:02:54,750 --> 00:02:58,070 Business analysts have. To work across the dimensions 54 00:02:58,070 --> 00:03:03,670 of. People, processes, projects and 55 00:03:03,670 --> 00:03:11,190 products. People follow processes projects 56 00:03:11,430 --> 00:03:14,790 aim to. Solve process problems. 57 00:03:16,590 --> 00:03:20,510 Projects aim to solve problems through the introduction of 58 00:03:20,550 --> 00:03:24,030 innovation or buying at by adding value. 59 00:03:24,030 --> 00:03:26,350 To an existing or new. Product. 60 00:03:27,670 --> 00:03:32,790 Products are improved through feedback from people who use 61 00:03:32,790 --> 00:03:38,590 them, so that's the loop. The loop back part Business 62 00:03:38,670 --> 00:03:42,270 analysts therefore need to work. With people to define their 63 00:03:42,270 --> 00:03:45,870 processes and where the problems are in the. 64 00:03:45,870 --> 00:03:48,550 Form of a project which leads to additional. 65 00:03:48,550 --> 00:03:54,470 Products or product value, OK. So that's the formal teaching 66 00:03:54,470 --> 00:03:56,510 that you know the formal words that we've used. 67 00:03:56,670 --> 00:04:01,590 Throughout our curriculum. And now let's just step back and 68 00:04:01,590 --> 00:04:05,160 explain that in a bit more detail here today on this 69 00:04:05,160 --> 00:04:13,720 podcast. People, processes, projects and 70 00:04:13,720 --> 00:04:15,680 products. A lot of peas here. 71 00:04:17,200 --> 00:04:19,600 Why is that important? Now I've just. 72 00:04:19,600 --> 00:04:21,880 Explained how they all connect together, but let's go. 73 00:04:21,880 --> 00:04:26,600 Let's start with people. People every day, everything 74 00:04:26,600 --> 00:04:31,800 that a person does, you as a family, think about your day. 75 00:04:32,560 --> 00:04:34,480 You might get up. You may. 76 00:04:34,480 --> 00:04:36,960 Drive to the train station. That's an activity. 77 00:04:36,960 --> 00:04:42,800 That's a task you may like use. Your Rail card snapper card here 78 00:04:42,800 --> 00:04:46,800 in New Zealand to. Pay for the train trip you sit 79 00:04:46,800 --> 00:04:48,800 on the. The train takes you from A-Z 80 00:04:48,800 --> 00:04:50,480 the. Train is performing a process. 81 00:04:50,480 --> 00:04:53,800 You are performing a process. In terms of getting to work, you 82 00:04:53,800 --> 00:04:55,240 might. Walk to work. 83 00:04:55,860 --> 00:04:57,860 You know you might sign in. Use the lift. 84 00:04:57,860 --> 00:05:01,180 Through your ID card, you may go to your desk, you might log in, 85 00:05:01,180 --> 00:05:04,860 you may do your job. Perform many processes within 86 00:05:04,860 --> 00:05:07,180 your organization. You may go home. 87 00:05:07,620 --> 00:05:09,820 You know, You might get on that train. 88 00:05:09,820 --> 00:05:12,900 Get back home. You check the mail, You make 89 00:05:12,900 --> 00:05:14,180 dinner. You ask people. 90 00:05:14,180 --> 00:05:17,580 What they want for dinner? You look after the kids, you 91 00:05:17,580 --> 00:05:20,740 maybe watch TV and you go to sleep and that might be your day 92 00:05:20,740 --> 00:05:23,660 and that's a pretty. Common day for a lot of us who 93 00:05:23,660 --> 00:05:27,090 have. So that's you as just a normal 94 00:05:27,090 --> 00:05:31,210 human on your normal day. But then also there's. 95 00:05:31,450 --> 00:05:33,570 Processes that are performed by really. 96 00:05:33,690 --> 00:05:37,490 Specialized or a way to define those kind of segments where? 97 00:05:37,490 --> 00:05:41,930 Let's talk about them. As personas or representations 98 00:05:41,930 --> 00:05:45,260 of different segments. Of the world we might have. 99 00:05:45,340 --> 00:05:47,140 A police officer. Or we might. 100 00:05:47,140 --> 00:05:52,380 Have a firefighter or we might have a teacher and those are. 101 00:05:52,620 --> 00:05:55,220 Different. I guess they're different job 102 00:05:55,220 --> 00:05:56,740 titles. But they're personas. 103 00:05:57,140 --> 00:05:59,460 They have activities they perform that are really 104 00:05:59,460 --> 00:06:01,860 important and not. All of those activities, of 105 00:06:01,860 --> 00:06:06,220 course, touch technology, but every single one of those tasks 106 00:06:06,220 --> 00:06:12,220 or activities, I'm. Defining as a process, and I'm 107 00:06:12,220 --> 00:06:15,290 going to get back to this point at the end of the podcast to 108 00:06:15,290 --> 00:06:17,450 talk. About where processes are used 109 00:06:17,450 --> 00:06:22,210 in projects and the fact that maybe they are coming up in our 110 00:06:22,210 --> 00:06:25,010 life cycle. A little bit late, so people 111 00:06:25,130 --> 00:06:28,570 follow processes. We all comfortable with that. 112 00:06:28,610 --> 00:06:30,250 I hope so. I hope you understand. 113 00:06:30,250 --> 00:06:32,650 That I'm using process to define tasks and. 114 00:06:32,650 --> 00:06:34,650 Activities, transactions that we perform. 115 00:06:35,690 --> 00:06:40,690 And so everything happens or starts with the people, Yes, and 116 00:06:40,690 --> 00:06:43,330 I have had feedback on this and good debate. 117 00:06:44,170 --> 00:06:46,690 That of course, systems can perform processes. 118 00:06:46,690 --> 00:06:49,050 They can be scheduled. You know AI, right? 119 00:06:49,050 --> 00:06:50,730 Now as obviously a hot topic and. 120 00:06:51,010 --> 00:06:53,730 That can just perform processes, but it's always. 121 00:06:53,730 --> 00:06:55,930 Leveraged or triggered through programming. 122 00:06:55,930 --> 00:07:00,050 Or code by person at some point, So let's not get into semantics. 123 00:07:00,330 --> 00:07:05,170 People follow processes, so if people follow processes and our 124 00:07:05,170 --> 00:07:08,730 world as Bas. Is all about process and 125 00:07:08,730 --> 00:07:11,170 changing those. Processes or improving those 126 00:07:11,170 --> 00:07:14,630 processes, then we need to understand people. 127 00:07:14,830 --> 00:07:17,230 Just as much as we understand processes. 128 00:07:18,590 --> 00:07:22,630 And within my previous life running this quite diverse large 129 00:07:22,630 --> 00:07:27,070 team, the human centered design experts, the designers that. 130 00:07:27,070 --> 00:07:31,230 Were very much in the upfront space they understood people 131 00:07:31,230 --> 00:07:33,750 they used. Personas, which is from the word 132 00:07:33,750 --> 00:07:36,110 of ba, but they also from the word of design. 133 00:07:36,110 --> 00:07:38,150 And these two never overlapped. I mean, you could. 134 00:07:38,600 --> 00:07:40,800 You could argue that the human centered design world didn't 135 00:07:40,840 --> 00:07:42,600 even. You know, doesn't refer to 136 00:07:42,800 --> 00:07:44,440 business analysts. These are. 137 00:07:44,640 --> 00:07:46,400 That's the reason why we're talking about to mention some of 138 00:07:46,400 --> 00:07:49,840 these disciplines within these different realms of. 139 00:07:50,000 --> 00:07:53,400 Of Ba's own process and human centered design experts own. 140 00:07:53,400 --> 00:07:58,000 People at a very high level, you know those worlds continue on in 141 00:07:58,000 --> 00:08:01,000 their. Own cycle and and they don't 142 00:08:01,000 --> 00:08:04,000 necessarily value or understand how to. 143 00:08:04,000 --> 00:08:06,360 Link with other disciplines, which was the point of the 144 00:08:06,360 --> 00:08:09,590 model. Now if we just step away from 145 00:08:09,590 --> 00:08:13,870 that kind of. Problem or situation we need to 146 00:08:13,870 --> 00:08:19,190 deal with, we can still accept. That the people that the the 147 00:08:19,430 --> 00:08:21,430 sort of the. Roles that play in the people's. 148 00:08:21,430 --> 00:08:25,150 Space are quite experts at that, right that there are some 149 00:08:25,150 --> 00:08:27,670 techniques that we can learn as BAS. 150 00:08:27,950 --> 00:08:32,190 From the world of. Human Centered Design We can 151 00:08:32,190 --> 00:08:35,350 start. To use empathy mapping. 152 00:08:35,470 --> 00:08:38,030 To really understand our clients and. 153 00:08:38,030 --> 00:08:43,270 Our people, our end users, much more than we than we've really. 154 00:08:43,270 --> 00:08:44,750 You know that we. Really had. 155 00:08:44,750 --> 00:08:47,710 The tools and techniques within the PA world to understand. 156 00:08:47,710 --> 00:08:49,830 We need to leverage that. We'll work. 157 00:08:49,830 --> 00:08:53,110 With experts in that space we need. 158 00:08:53,110 --> 00:08:56,670 To take customer insights, we need to, you know, get feedback. 159 00:08:56,670 --> 00:09:00,150 From our people we need to embrace. 160 00:09:00,150 --> 00:09:02,830 That where if if that information. 161 00:09:04,700 --> 00:09:07,300 From our people where we jump into processes and training 162 00:09:07,300 --> 00:09:10,420 processes and we don't get the input from people. 163 00:09:10,420 --> 00:09:14,420 When our customers first or understand that that's been done 164 00:09:14,460 --> 00:09:16,260 before we start. Making a change. 165 00:09:16,580 --> 00:09:19,420 We really don't understand the true. 166 00:09:19,420 --> 00:09:22,700 Value to the organization, so that is the that is. 167 00:09:22,700 --> 00:09:23,860 The trick? Here, this is. 168 00:09:23,860 --> 00:09:28,460 This is why it's so important and within the world of human 169 00:09:28,460 --> 00:09:30,700 centered design. If you like the people that own 170 00:09:30,700 --> 00:09:37,870 the people space. They talk about the desirability 171 00:09:37,870 --> 00:09:39,670 of the. Thing we're going to create 172 00:09:39,670 --> 00:09:42,870 either the thing we've got. Or the thing that we're going 173 00:09:42,870 --> 00:09:43,870 to. Create the product. 174 00:09:45,550 --> 00:09:48,310 So desirability is. Whether or not whatever we 175 00:09:48,310 --> 00:09:51,110 create so think about it. It might be good to put your 176 00:09:51,110 --> 00:09:53,790 head on and think about a startup company thinking of an 177 00:09:53,790 --> 00:09:58,880 idea if you had a new idea. To solve a problem, let's think, 178 00:09:59,280 --> 00:10:03,280 let's, let's let's. Let's hypothesize here that 179 00:10:03,280 --> 00:10:04,680 within the journey we talked about. 180 00:10:04,680 --> 00:10:08,800 Earlier for an everyday person catching the train that we 181 00:10:08,800 --> 00:10:11,880 worked out that there should be, I don't know, a shuttle. 182 00:10:12,560 --> 00:10:17,680 That takes everybody from away from the train station. 183 00:10:17,680 --> 00:10:20,560 Or pretty close to the train. Station instead of them driving 184 00:10:20,560 --> 00:10:23,200 down and parking. To catch the train, we 185 00:10:23,200 --> 00:10:26,230 hypothesize. That actually a shuttle that 186 00:10:26,230 --> 00:10:29,910 goes around and collects everyone and gets them down to 187 00:10:29,910 --> 00:10:32,590 the train station. Would be desirable because they 188 00:10:32,590 --> 00:10:37,390 wouldn't need to use their car and they wouldn't need to maybe 189 00:10:37,430 --> 00:10:40,270 potentially. Pay for parking and then you 190 00:10:40,270 --> 00:10:45,030 know it could. Save lots of CO2 emissions and 191 00:10:45,030 --> 00:10:47,550 we're going. To attract, you know people that 192 00:10:47,550 --> 00:10:50,790 are more associated with like saving the planet and that's 193 00:10:50,790 --> 00:10:52,840 really popular and we, I don't know we. 194 00:10:52,840 --> 00:10:54,680 Do all this work now at the end of the. 195 00:10:54,680 --> 00:10:59,840 Day whether or not someone signs up and wants to use the shuttle 196 00:10:59,920 --> 00:11:02,960 and pay. For, it is the factor that 197 00:11:02,960 --> 00:11:05,920 determines whether or not. Something's desirable, right? 198 00:11:06,400 --> 00:11:10,320 And what you want to do is you want to do that work much before 199 00:11:10,560 --> 00:11:12,800 you start actually entering a project. 200 00:11:14,640 --> 00:11:17,680 So understanding your people and your target market is the people 201 00:11:17,680 --> 00:11:20,320 space and that's. Really, really important what 202 00:11:20,320 --> 00:11:23,610 I'm what I'm not suggesting is you go back and do that. 203 00:11:23,610 --> 00:11:27,130 Every time, for every project I would say that. 204 00:11:27,130 --> 00:11:31,170 If your company understands your customers enough, it may not. 205 00:11:31,210 --> 00:11:34,090 Add extra value to go back and reiterate. 206 00:11:34,330 --> 00:11:36,930 Understand your people. You may know enough to do. 207 00:11:36,930 --> 00:11:41,050 Your project some projects. What I will define as mysteries 208 00:11:41,050 --> 00:11:45,490 when you don't know if this. Product is even desirable or 209 00:11:45,490 --> 00:11:46,930 feasible. Or viable. 210 00:11:47,670 --> 00:11:50,630 And if that's the case, then you do want to spend time with your 211 00:11:51,070 --> 00:11:53,670 your target customers. And you want to go through a 212 00:11:53,670 --> 00:11:57,150 kind of a product market? For product testing phase, 213 00:11:57,150 --> 00:12:00,070 before you spend any money on that, we'll get to that in a 214 00:12:00,070 --> 00:12:01,910 minute. That's called Lean Startup. 215 00:12:04,760 --> 00:12:06,160 So people you need to understand. 216 00:12:06,160 --> 00:12:09,320 Your people, right? Either you already have a great 217 00:12:09,320 --> 00:12:11,760 understanding of them, or if you're creating something new 218 00:12:11,960 --> 00:12:15,000 then it's really important to check with your customer. 219 00:12:15,520 --> 00:12:18,400 That this thing that you are going to spend money. 220 00:12:18,400 --> 00:12:21,160 On is actually desirable and they'll they'll want to use it. 221 00:12:21,760 --> 00:12:24,920 And when I say that it's not necessarily you can do this for 222 00:12:24,920 --> 00:12:28,800 non paid services too, that's whether or not you don't have to 223 00:12:29,120 --> 00:12:30,880 your measure of. Success might not necessarily. 224 00:12:30,880 --> 00:12:33,840 Be number of paid. Customers it could be a number 225 00:12:33,920 --> 00:12:36,320 of. Drivers or users? 226 00:12:36,320 --> 00:12:41,040 Of the service. So people is where you where you 227 00:12:41,040 --> 00:12:42,880 start. Not all the time, but that's 228 00:12:42,880 --> 00:12:45,280 where you need to understand that people. 229 00:12:45,360 --> 00:12:49,720 Are at the start of this this thing and are important and then 230 00:12:49,720 --> 00:12:51,040 we. Move into processes. 231 00:12:52,120 --> 00:12:54,960 Now processes like I said, a task, activities, and we've 232 00:12:54,960 --> 00:12:56,760 talked. Before around process hierarchy 233 00:12:56,760 --> 00:12:59,880 and I'm not going to dip. Into processes within this. 234 00:12:59,880 --> 00:13:03,770 Podcast that you know that's a whole other conversation but 235 00:13:03,930 --> 00:13:06,770 what I. Am strongly suggesting is that 236 00:13:06,770 --> 00:13:10,010 processes should be defining should understand the scope. 237 00:13:10,010 --> 00:13:16,530 Of your project how people? Interact before creating an 238 00:13:16,530 --> 00:13:21,330 official. I'll say that again, you should 239 00:13:21,330 --> 00:13:26,010 have some. Idea of how people are 240 00:13:26,010 --> 00:13:29,130 interacting within these. And which part of the? 241 00:13:29,130 --> 00:13:34,460 Process your problems occur in before. 242 00:13:34,460 --> 00:13:40,340 Starting a project so you don't generally perform a piece of 243 00:13:40,340 --> 00:13:42,700 change if things are working. Well, right, people say. 244 00:13:42,700 --> 00:13:44,260 Don't you know? If it's not broke, don't fix it. 245 00:13:44,340 --> 00:13:46,340 Now that's not. Quite true if it's, if it's. 246 00:13:46,620 --> 00:13:49,580 Not broke and prove it. It's probably a good way of. 247 00:13:49,580 --> 00:13:53,460 Saying it and keep relevant however projects exist because 248 00:13:53,460 --> 00:13:56,660 we generally are making. A change so people. 249 00:13:57,180 --> 00:14:00,900 For example, I just said before around my shuttle example. 250 00:14:01,060 --> 00:14:02,980 We're assuming with that hypothesis. 251 00:14:02,980 --> 00:14:05,980 Which a lot of startup. People forget about, which is 252 00:14:05,980 --> 00:14:09,340 why they fail. Is is that. 253 00:14:09,340 --> 00:14:13,980 A problem is me driving through the train station in my car and 254 00:14:13,980 --> 00:14:15,940 parking by myself as an individual. 255 00:14:16,220 --> 00:14:23,300 Do I find that a problem, right? You're really working out 256 00:14:23,300 --> 00:14:26,380 whether or not the problem that you've hypothesized is. 257 00:14:18,940 --> 00:14:21,100 And so when you work out whether or not something is. 258 00:14:26,460 --> 00:14:29,900 Actually a problem not. And then the second point is not 259 00:14:29,900 --> 00:14:33,540 only is it a. Problem people who actually want 260 00:14:33,540 --> 00:14:35,420 to pay for the. Solution that you're peddling, 261 00:14:35,420 --> 00:14:37,180 so. You always start with problems 262 00:14:37,180 --> 00:14:40,020 there, so we're not with the link between the people. 263 00:14:40,020 --> 00:14:43,700 And the process side is really the problems that people have 264 00:14:43,700 --> 00:14:46,700 with the existing. State the current state is 265 00:14:46,700 --> 00:14:48,980 another way of saying it and two. 266 00:14:49,140 --> 00:14:51,020 So there's two things we can do in this. 267 00:14:51,020 --> 00:14:56,020 Process phase before a project starts, one is identify where in 268 00:14:56,020 --> 00:14:58,900 the world. Of processes this this customers 269 00:14:58,900 --> 00:15:01,580 interacting. What our scope is and what are 270 00:15:01,580 --> 00:15:05,100 these pain points? What are these problems that our 271 00:15:05,180 --> 00:15:07,900 people, the important people, either internal staff? 272 00:15:07,900 --> 00:15:11,540 Or end customers are experiencing with the process 273 00:15:12,060 --> 00:15:14,020 and what that gives us is enough of the. 274 00:15:14,020 --> 00:15:16,780 Scope to move into. A project. 275 00:15:19,120 --> 00:15:23,200 And what a project is. A project exists when you've 276 00:15:23,200 --> 00:15:25,360 really business cased either officially. 277 00:15:25,360 --> 00:15:31,480 Or not officially, that it's worth spending money on this 278 00:15:31,480 --> 00:15:34,080 piece of work. Not only we, we start to in the 279 00:15:34,080 --> 00:15:36,680 human centered design world, we talk about feasibility. 280 00:15:36,680 --> 00:15:37,560 It's. It's actually. 281 00:15:38,160 --> 00:15:43,480 Possible to deliver and it's. Viable and viability. 282 00:15:43,480 --> 00:15:46,850 Is a is a business case. So when we say a business. 283 00:15:46,850 --> 00:15:49,610 Case We're not necessarily talking about a 50. 1000 page 284 00:15:49,730 --> 00:15:50,930 document. It could just. 285 00:15:50,930 --> 00:15:53,530 Be A1 pager. We've worked out that the 286 00:15:53,530 --> 00:15:57,210 problem that we think is worth spending money on. 287 00:15:57,290 --> 00:15:58,570 That's the pro that's going to be. 288 00:15:58,570 --> 00:16:02,010 The project is desirable, so we should know that. 289 00:16:02,010 --> 00:16:04,810 Before we start the project. So we've worked that out. 290 00:16:04,810 --> 00:16:07,930 That's the D side and then we've. 291 00:16:07,930 --> 00:16:11,090 Worked out that throughout the project, the first stage may be 292 00:16:11,090 --> 00:16:14,130 a feasibility study to work at. Is it feasible to solve this 293 00:16:14,130 --> 00:16:16,680 problem actually? Like technically, feasibly 294 00:16:17,320 --> 00:16:19,560 feasible generally, or you've got the resources. 295 00:16:19,560 --> 00:16:21,560 And funds to support it. The other one is. 296 00:16:22,240 --> 00:16:26,360 So is, which is what a business case really is defining. 297 00:16:26,360 --> 00:16:29,520 It is saying that the money we invest to. 298 00:16:29,600 --> 00:16:35,240 Put to start our shuttle, train, shuttle business, we are going 299 00:16:35,240 --> 00:16:37,120 to get a return on that investment and we're going to 300 00:16:37,120 --> 00:16:38,600 generate. Some kind of profit or it's 301 00:16:38,600 --> 00:16:41,560 going to be cost neutral at least And that's the business, 302 00:16:41,680 --> 00:16:44,640 that's the business. Case not only is it, the 303 00:16:46,080 --> 00:16:48,240 business model is. Effective. 304 00:16:48,720 --> 00:16:53,400 It's also saying that the amount of money that we spend making 305 00:16:53,400 --> 00:16:54,320 this change is. Worth it. 306 00:16:54,320 --> 00:16:56,040 We're going to get some benefit out of it, so this. 307 00:16:56,040 --> 00:17:00,590 Is the value side. So a business case is really 308 00:17:00,590 --> 00:17:05,430 just defining the justification. Of the project and of course we 309 00:17:05,430 --> 00:17:08,550 can at least say as part of that business case. 310 00:17:08,550 --> 00:17:11,390 Process where the problem's occurring, who it's occurring 311 00:17:11,390 --> 00:17:13,430 for. That it is actually a problem 312 00:17:13,869 --> 00:17:17,270 and that we're going to spend. X solving that point and that's 313 00:17:17,270 --> 00:17:18,630 how a. Business case will be formed 314 00:17:20,589 --> 00:17:22,670 also. When we talk about projects that 315 00:17:22,670 --> 00:17:25,150 project so I'm using that in the very. 316 00:17:25,150 --> 00:17:30,710 Loosest word I am saying pro in a project is any change program, 317 00:17:30,870 --> 00:17:33,790 right? So an example of what? 318 00:17:35,030 --> 00:17:38,230 A project could be for a startup is Lean Startup. 319 00:17:38,550 --> 00:17:43,390 It's spending some money. To test the hypothesis through 320 00:17:43,390 --> 00:17:45,470 an MVP. That this is a problem. 321 00:17:46,070 --> 00:17:48,590 So these projects could happen many times. 322 00:17:48,590 --> 00:17:50,390 This cut this is not necessary the. 323 00:17:50,590 --> 00:17:54,130 End project. There might be many phases, so 324 00:17:54,130 --> 00:17:56,050 if it's a new product, you always want to start with the 325 00:17:56,050 --> 00:17:59,170 Lean Startup kind of. Project to work out whether or 326 00:17:59,170 --> 00:18:00,250 not. This thing is a. 327 00:18:00,250 --> 00:18:03,490 Desirable product and then you'll release. 328 00:18:03,810 --> 00:18:07,570 Into the product world as an M. VP where whereas you might loop 329 00:18:07,570 --> 00:18:09,970 around. Again, this whole process and 330 00:18:09,970 --> 00:18:12,570 now you're spending, I don't know, $2,000,000. 331 00:18:12,570 --> 00:18:16,570 To do a data integration project, or in in this case, 332 00:18:16,570 --> 00:18:18,850 we've now moved to a different. Phase of the project we were 333 00:18:18,850 --> 00:18:22,020 actually justifying buying the shuttles. 334 00:18:22,020 --> 00:18:23,620 For our. Problem we just talked about so. 335 00:18:24,260 --> 00:18:26,500 That's what a project is and what? 336 00:18:26,740 --> 00:18:32,980 A lot of people will come at me at IS saying hold on, I'm a BA, 337 00:18:33,660 --> 00:18:35,500 I get. Hired in the project phase and 338 00:18:35,500 --> 00:18:38,260 then the first thing I do. Is a project, sorry, process 339 00:18:38,260 --> 00:18:44,740 bottling? Yes you do, and that should be 340 00:18:44,740 --> 00:18:47,700 the next level down of understanding. 341 00:18:47,700 --> 00:18:50,100 The current state. Or defining the future state. 342 00:18:50,340 --> 00:18:53,260 I'm not suggesting that you. Don't do processes within a 343 00:18:53,260 --> 00:18:55,660 project. But what I'm saying is, is that 344 00:18:55,660 --> 00:18:58,540 you should understand the. Process hierarchy where the 345 00:18:58,540 --> 00:19:02,260 process problems are occurring before you get into a project 346 00:19:02,980 --> 00:19:05,020 and it's usually find that an enterprise. 347 00:19:05,980 --> 00:19:07,740 Business analyst plays in that space. 348 00:19:07,740 --> 00:19:11,820 Before a project or enterprise architect and they work together 349 00:19:11,820 --> 00:19:14,500 on that and that's been a role that I've done previously. 350 00:19:14,820 --> 00:19:17,180 And actually it's a very important kind of role in a 351 00:19:17,180 --> 00:19:20,700 program level, OK. So we have. 352 00:19:20,700 --> 00:19:24,220 Our project it's running. The output of that project is 353 00:19:24,220 --> 00:19:30,300 something OK, it's a measurable. Something and it should be an 354 00:19:30,300 --> 00:19:34,690 MVP or depending on the size. Of the project, it could be an 355 00:19:34,690 --> 00:19:36,690 agile project, could be a waterfall project, could be a a 356 00:19:36,690 --> 00:19:41,210 a report, could be the output, but generally throughout that 357 00:19:41,210 --> 00:19:42,450 process. We're going to call that a 358 00:19:42,450 --> 00:19:46,050 solution or a change or a widget, a thing, something 359 00:19:46,050 --> 00:19:47,610 tangible at the end of that project. 360 00:19:47,610 --> 00:19:50,810 And we're going to call that a product and then the most common 361 00:19:50,810 --> 00:19:52,610 way that would be an. MVP, right. 362 00:19:53,050 --> 00:19:55,810 And then the. Product side you that is your 363 00:19:55,810 --> 00:19:57,130 output. That's your release? 364 00:19:58,270 --> 00:19:59,190 And what? And so your. 365 00:19:59,190 --> 00:20:01,950 Widget, whatever it is. The widget and let's talk about 366 00:20:02,230 --> 00:20:05,670 in our easy model. We talked about before with the 367 00:20:06,750 --> 00:20:10,990 shuttle example what our MVP might be, is literally we're 368 00:20:10,990 --> 00:20:16,430 just releasing a sign up sheet to see how even we're doing what 369 00:20:16,550 --> 00:20:21,590 we call conjures kind of MVP. Or in this case, we're just 370 00:20:21,590 --> 00:20:25,150 doing a landing. Page a very loose MVP, where we 371 00:20:25,150 --> 00:20:28,150 are just seeing whether or not there's any interest in our 372 00:20:28,150 --> 00:20:29,870 idea. So we've done a project to work 373 00:20:29,870 --> 00:20:32,590 out. We we want to do this as part of 374 00:20:32,590 --> 00:20:35,950 Len startup and now. We want to just All we're going 375 00:20:35,950 --> 00:20:37,990 to do is. Release a landing page with a 376 00:20:37,990 --> 00:20:40,910 sign up sheet to see who's going to be interested in our shuttle. 377 00:20:40,910 --> 00:20:43,550 To train service. So we throw that up. 378 00:20:43,550 --> 00:20:47,950 With all the, maybe with a fake video showing how it's going to 379 00:20:47,950 --> 00:20:50,790 work, maybe with a sign up sheet, maybe with a. 380 00:20:52,370 --> 00:20:54,970 A questionnaire around how much you would pay for the service, 381 00:20:54,970 --> 00:20:58,170 maybe a description. Of how it would work and we ask 382 00:20:58,170 --> 00:21:00,890 for people's names. And the project's success will 383 00:21:00,890 --> 00:21:05,930 be people filling that in and the fact that I don't know. 384 00:21:05,930 --> 00:21:08,010 We get positive reviews and and the idea. 385 00:21:08,010 --> 00:21:10,610 Of this project is to to define whether or not. 386 00:21:10,610 --> 00:21:13,010 This product. The shuttle service. 387 00:21:13,010 --> 00:21:16,450 Is desirable and we're gonna make get enough customers. 388 00:21:16,690 --> 00:21:19,880 Effectively desirability. So our product in this case 389 00:21:19,880 --> 00:21:23,440 could be the landing page and it could be the release. 390 00:21:23,520 --> 00:21:26,000 Of that. Back to our target customers to 391 00:21:26,000 --> 00:21:29,560 remaining list or Google ads is a very common way of doing this. 392 00:21:35,860 --> 00:21:38,500 OK, so we've released our product, which is a landing page 393 00:21:38,500 --> 00:21:40,220 for our shuttle service to the train. 394 00:21:41,260 --> 00:21:43,500 And who are we releasing that to? 395 00:21:43,820 --> 00:21:46,820 Well, in this case. Because it's a customer facing, 396 00:21:47,820 --> 00:21:50,260 you know, target market of people. 397 00:21:50,260 --> 00:21:53,980 Who take the train to work. We're releasing that to end 398 00:21:53,980 --> 00:21:57,060 customers, to people like you and me, anyone who might. 399 00:21:57,740 --> 00:22:02,180 Travel to work. So you were releasing that? 400 00:22:02,180 --> 00:22:05,260 Product that landing page back to people and that's where we 401 00:22:05,260 --> 00:22:07,260 loop. Back around, so we've gone from 402 00:22:07,260 --> 00:22:09,740 people to the process area and the pain. 403 00:22:09,740 --> 00:22:13,860 Points within the process to the product, to the project. 404 00:22:13,860 --> 00:22:17,300 Sorry, the project then back down. 405 00:22:18,280 --> 00:22:20,120 To the product. Which is a landing page, then 406 00:22:20,120 --> 00:22:22,560 back to people. And we loop back around because 407 00:22:22,560 --> 00:22:25,520 now we. Learnt more, we can then do more 408 00:22:25,520 --> 00:22:26,760 stuff. We've now worked out. 409 00:22:26,760 --> 00:22:29,800 This is desirable. And then our next phase is going 410 00:22:29,800 --> 00:22:31,520 well. We've worked out the pain point 411 00:22:32,080 --> 00:22:35,360 is actually. Or, well, we've. 412 00:22:35,360 --> 00:22:38,360 Improved our process and worked out that it is a pain. 413 00:22:38,760 --> 00:22:41,680 So it's desirable, but we've worked out they're not going to 414 00:22:41,680 --> 00:22:43,400 pay they're. Only going to pay $20. 415 00:22:44,190 --> 00:22:45,790 A week for the service, right? Because. 416 00:22:45,790 --> 00:22:48,270 They're going to be with other people and that's going to be 417 00:22:48,430 --> 00:22:49,870 the price. Point they're willing to pay. 418 00:22:50,390 --> 00:22:52,950 So then we might have to work out at this point is this. 419 00:22:53,950 --> 00:22:57,990 Viable idea you know, is it? Actually going to make sense. 420 00:22:58,270 --> 00:23:02,230 To carry on and we might say yes it is and then we have to start 421 00:23:02,230 --> 00:23:04,350 working on the next. Phase, which is OK. 422 00:23:04,350 --> 00:23:08,110 How much is it going to cost to actually run these shuttles? 423 00:23:08,110 --> 00:23:13,500 And what's the I don't know. Timetable and you know can we 424 00:23:13,500 --> 00:23:16,380 cover our. So you look back around and 425 00:23:16,380 --> 00:23:17,420 that's what you do in the startup. 426 00:23:18,100 --> 00:23:20,500 But you do the same thing on in an. 427 00:23:20,500 --> 00:23:23,220 Enterprise project. You do exactly the same thing as 428 00:23:23,220 --> 00:23:24,540 you. Go through different phases, 429 00:23:24,540 --> 00:23:27,820 maybe getting some money to test an idea. 430 00:23:27,820 --> 00:23:30,340 Or a pilot. Then you learn from it. 431 00:23:30,340 --> 00:23:32,780 You should. Release that back to users and 432 00:23:32,780 --> 00:23:36,140 then you get some more money. To do the thing properly right 433 00:23:36,180 --> 00:23:38,140 and that. This is how this. 434 00:23:38,140 --> 00:23:41,330 Is how the world of change works, and it allows Bas to 435 00:23:41,330 --> 00:23:43,770 really understand that even though we might work in the 436 00:23:43,770 --> 00:23:46,130 world. Of processes, either upfront or 437 00:23:46,130 --> 00:23:50,210 within a project or. Actually on the product, you 438 00:23:50,210 --> 00:23:54,770 know, managing requirements potentially or even in people if 439 00:23:54,770 --> 00:23:56,650 you've moved more into the human centered. 440 00:23:56,650 --> 00:23:59,090 Design space Bas could. Work in all those places. 441 00:23:59,450 --> 00:24:01,530 But we can also appreciate the disciplines. 442 00:24:01,570 --> 00:24:03,690 Of human centered design experts. 443 00:24:04,090 --> 00:24:06,490 Might be in the people space. Project managers who work in the 444 00:24:06,490 --> 00:24:09,600 project space. Product owners who work in the. 445 00:24:09,600 --> 00:24:11,720 Product space, or at least the development team. 446 00:24:12,600 --> 00:24:14,440 And this is how all those. Elements come together. 447 00:24:16,640 --> 00:24:20,960 So recap the four P. Plus Model talks. 448 00:24:20,960 --> 00:24:27,880 About people first who use processes, there are. 449 00:24:27,880 --> 00:24:31,000 Problems with processes. We are hypothesizing. 450 00:24:31,000 --> 00:24:32,960 We know that there's a. Problem with the process. 451 00:24:34,020 --> 00:24:37,980 We create projects to try and solve those problems, or at 452 00:24:37,980 --> 00:24:39,740 least test that they are. Problems and. 453 00:24:42,740 --> 00:24:44,660 At the end of a project, you release something. 454 00:24:44,660 --> 00:24:47,940 We call that the product, the tangible. 455 00:24:48,420 --> 00:24:52,460 Thing. The product is released back to 456 00:24:52,460 --> 00:24:55,140 people to give us feedback and we loop back around. 457 00:24:57,180 --> 00:25:00,380 Think about that model. It's a very, very useful model 458 00:25:01,190 --> 00:25:04,710 and I hope that you've learned something and you can apply that 459 00:25:04,710 --> 00:25:07,430 thinking and those dimensions within your realm as a BA.