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Hello and welcome to episode 47 
of Design Curious Podcast. 

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I'm your host and mentor, 
Rebecca Ward. 

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Today on the podcast we are 
talking about Pinterest, a very 

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valuable and useful tool as well
as search engine. 

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All the ins and outs of that 
with Vanessa Cooper. 

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So before I tell you a little 
more about Vanessa, let me 

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remind you that I have some free
downloads for you you might want

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to grab in the show note links. 
It's called the three Things I 

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wish I'd Known before I started 
my career in interior design as 

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well as the road map to interior
design. 

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So you're going to grab both of 
those because that will also 

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give you some great information,
but put you on the e-mail list 

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so you can receive in your inbox
every week the podcast, as well 

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as great information that I like
to share with the listeners and 

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any special updates or offerings
that I might have going on at 

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that time. 
So go ahead and grab those. 

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Now let me tell you a little bit
about Vanessa. 

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Vanessa Cooper is a Pinterest 
marketing expert and content 

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creator, providing Pinterest 
marketing services, copywriting 

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services and graphic design 
services to small and large 

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business owners. 
She is a wife, mother and crazy 

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plant lady described as a fruit 
loop in a bowl of Cheerios, 

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locally recognized as one of the
best social media marketing 

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agencies. 
She uses her Pinterest marketing

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skills, creative thinking, and 
powerful words to capture the 

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attention of your target 
audience and grow your business.

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If you want your business to 
thrive on Pinterest with stellar

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Pinterest marketing management 
or an entertaining yet 

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informative blog filled with 
capturing content that keeps 

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your audience wanting more, then
Vanessa is the right person to 

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help your business thrive. 
So without further ado, let's 

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talk with Vanessa. 
You're now listening to Design 

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Curious, a place where you, 
Creative One, are here to learn 

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about what it really is like to 
be an interior designer. 

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And I'm your host and mentor, 
Rebecca Ward. 

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If you're worried about how to 
succeed in a creative career, if

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you're ready to learn your next 
steps to become an interior 

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designer, and if you want the 
satisfaction of doing something 

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you love every day, you are in 
the right place. 

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Grab a coffee, a notebook, and 
let's dig into today's episode. 

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Hi, Vanessa, welcome to Design 
Curious Podcast. 

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Hey, thank you. 
I'm glad to be here. 

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Yeah. 
So this is great having you on. 

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I know your specialty is 
Pinterest and the tool that it 

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can be for the interior design 
industry and creatives in 

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general. 
But before we get into that, 

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tell me how you got into doing 
this for business? 

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So during the pandemic I was 
working a job in a restoration 

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company and I had a home school,
my son, and it was a really huge

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struggle and I really wanted to 
work from home. 

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So I I started asking around 
like does anybody need help with

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anything? 
And I had a lady who told me I 

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need help with my Pinterest and 
I had taken some blogging 

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courses years before because I 
wanted to start a blog. 

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That never happened and it did 
eventually. 

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I told her, hey, I learned a 
little bit of Pinterest during 

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that course. 
I can help. 

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So I did. 
I started taking took over her 

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Pinterest account and realized 
that I was actually good at it. 

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And I was growing her account 
with a little bit of knowledge I

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had. 
And so I saw a demand for it. 

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I saw that a lot of people were 
clueless about how to grow on 

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Pinterest. 
And just slowly, it's kind of 

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blew up, honestly. 
I started getting more clients 

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and helping more businesses 
grow. 

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So it's been a journey, you 
know, I was able to quit my job 

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and stay at home and work full 
time doing this, and it's been a

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blessing. 
Yeah, Pinterest. 

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Pinterest is a big part of my 
life. 

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OK, OK. 
Did you personally do a lot of 

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Pinterest before you got into it
as a business? 

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Yeah, so you know, I'm a mom 
and. 

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I've used Pinterest for 
everything, whether it's 

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planning out recipes, whether 
it's getting like the home 

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decoration inspiration. 
I use that on Pinterest planning

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out birthday parties. 
I just planned my husband's 50th

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birthday party recently using 
Pinterest, so I've been using it

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for years. 
I absolutely love the platform 

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and honestly had never thought 
about it for business till, you 

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know, I really just kind of got 
into it. 

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So it's a great platform. 
I love it. 

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So your business caters to 
creatives, is that right? 

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Like you kind of work mostly 
with creative types to help them

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with their business? 
So I know this is like a 

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business. 
No, no. 

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But I never actually niche down.
So I have a wide range of 

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clients. 
I have worked with bloggers, I 

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have worked with spiritual 
coaches, I have worked with big 

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brand businesses, ecommerce 
businesses. 

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That are also in retail and in 
stores and are you know selling 

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online. 
So I work with a wide variety of

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small and large businesses and 
I've worked with artists as 

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well. 
I mean it's it's really range 

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and it's worked out for me, but 
I've learned it's it's a wide 

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range and it's different but 
it's fun. 

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I like working with all the 
different types of clients. 

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Yeah, Okay. 
So then why would an interior 

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designer want to do Pinterest 
and, or like, how are you to, 

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like, really bolster their 
Pinterest presence over other 

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social media platforms? 
So Pinterest, it gets added into

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the social media platform space,
but it's really different to me,

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it's not social media so much at
all as it is a search engine. 

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And so the way I describe it to 
people is that I say that if 

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Google and Instagram had a baby,
that baby would be Pinterest 

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because it's a visual search 
engine. 

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And so the big difference is 
when you post on social media. 

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The engagement, the traffic, the
likes, the comments happens 

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immediately. 
You know, either that day or the

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next day. 
And then after a few days it 

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kind of dies down and then it's 
your new post that's getting all

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the attention and that old post 
just ends up at the bottom of 

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your feed and it's not doing 
anything for you anymore. 

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Pinterest is different in the 
sense that when you first pin on

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there. 
Not much is happening with that 

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pin right off the bat and but 
over time it starts to build 

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more lights, more engagement, 
and starts to bring you traffic 

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that even a year or two later 
that one pin that you pinned 2 

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years ago is still bringing you 
traffic. 

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So it's a great platform for 
repurposing your social media 

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content, but totally two 
different spaces really since 

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it's more of a search engine. 
Yeah, I have found that to be 

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true in in the Pinterest. 
Pins that we put up from our 

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portfolio, like there's one in 
particular that keeps getting 

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traction and it's just a shower 
niche in the small like guest 

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bathroom shower and it just 
keeps getting people ask 

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questions about it like every 
couple of weeks and just keeps 

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getting re pinned and stuff. 
It's like I was surprised about 

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why that that one pin would. 
Really gain traction. 

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But it does show that like over 
the year, I mean we posted that 

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like four years ago. 
So I was like over the years 

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it's really still held strong. 
And so I can see why that is 

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useful to use Pinterest in that 
way. 

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Yeah, absolutely. 
It's great. 

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And I love that things age well 
there because, you know, we 

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spent a lot of time in our 
content. 

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We don't want our content time 
to go to waste, you know, like 

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things later. 
And no one's engaging while on 

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Pinterest. 
It can last. 

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For years, so it's just great. 
So what's the best game plan for

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them to have? 
Like should they be posting 

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their blog to Pinterest or their
portfolio photos, or all of the 

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above? 
Or what it kind of process do 

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you take your clients through? 
If you're talking interior 

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design and honestly any 
business, the very first thing 

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you want to think about and hone
in on and make sure you've got 

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this down is making sure you 
know who your target audience 

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is. 
Because it's a search engine, a 

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big part of it, and you know, 
I'll talk more about this, is 

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making sure you have the right 
keywords and things like that 

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and your Pinterest pins. 
So knowing who your target 

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audience is and how they're 
using the platform is going to 

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be really, really important as 
your first step to even start 

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Pinterest marketing. 
What are they searching for? 

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What do they like? 
You know, what kind of boards 

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might they have? 
You know, Pinterest has all 

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these different boards, people 
organized. 

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Are they looking for home 
decorating tips? 

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Are they looking for, you know, 
new furniture? 

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Innovation ideas or DIY 
projects, what are they into? 

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That's the first thing that you 
want to look at and then you 

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want to provide valuable content
for them. 

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That's important. 
Whether that's a video of like a

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before and after project that 
you did or just a video with 

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some tips on interior design 
that you can offer them and then

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pinning those out to your 
website are going to be how you 

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do that. 
But that's really the first step

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is knowing who they are and what
they want so that you know. 

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Once we even start providing 
them when it comes to content, 

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hopefully that answers that 
question. 

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Yeah, yeah, really good. 
So like even the cover or the 

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pin, Like if you have text on 
it, like you're speaking to the 

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client and what they want, Like 
if they're DIY, then you're like

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3 tips to how to do this 
yourself, Like design yourself 

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or whatever, you know? 
So yeah, that really makes 

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sense. 
Get your messaging succinct with

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what? 
You know who your target client 

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is? 
Yeah. 

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So what are some other things 
that people can do with 

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Pinterest to help their 
business? 

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Besides knowing who your target 
audience is, and then you know 

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curating your content to provide
that value for them, you want to

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make sure that you have a space 
to send them to. 

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So I always highly recommend a 
blog for growing any business 

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honestly, specifically with 
interior design. 

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You're going to have, let's say,
a pin that's maybe a video pin 

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that maybe shows like a little 
clip of before and after. 

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You can have static pins where 
it's just like maybe a photo 

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with, like you said, like the 
text overlay that says, you 

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know, three home decorating 
tips. 

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And you're going to want these 
pens to go to a blog or a 

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platform that's got a little bit
more information. 

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Obviously your website's a great
place to send them to where they

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can, you know, learn more about 
you. 

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But having a blog if you don't 
already have one, I really 

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always push this for so many 
clients, big and small, some of 

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my big ecommerce businesses that
don't have blogs, I'm like, you 

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should have a blog because what 
it does is it provides that. 

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More information, you know, not 
just like a video like you would

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on a social media post. 
They have the information and 

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that's it. 
But it sends them to your 

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website. 
And then having that 

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information, providing that 
value and that content is how 

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you build trust in this online 
world. 

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And so it kind of helps you come
off as the expert in that niche,

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you know, and it helps them 
build that trust with you and 

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and learn more from you. 
Not not just for that, but 

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Pinterest loves fresh content. 
So if you just have a website 

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for your interior design 
business and you have all the 

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services you offer, but no new 
pages like new blog pages are 

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are showing up in that website 
and it's just the same landing 

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page over and over again. 
Pinterest does not like that. 

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To really grow on Pinterest, you
want to have fresh links. 

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And so having that blog gives 
you new blog posts every so 

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often where you can pin to those
fresh blog posts and that makes 

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Pinterest happy. 
That's really how you're going 

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to grow because you're giving 
them new information. 

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They don't want you to span the 
same information over and over 

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again in that platform. 
So hopefully that answered your 

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question. 
Yeah, yeah. 

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Yeah, it does. 
Real good. 

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So yeah. 
And you touched on how important

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blogging is. 
And I know, like there's 

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conversations, you know, over 
the last few years, I think that

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people come back around to 
blogging as being relevant 

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because when social media 
started happening and it's all 

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about images and then, you know,
people like kids blogging dead, 

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you know, should we still be 
doing it? 

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But that does. 
I mean, you brought a good point

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that it keeps your website fresh
and you're providing additional 

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content that once people go to 
that pin. 

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That they can then get more 
information from you. 

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00:12:03,100 --> 00:12:05,500
Yeah, absolutely. 
And it isn't just to grow on 

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Pinterest, but if you have that 
blog on your website giving that

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information, you're going to be 
attracting people on Google as 

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well, you know which because 
Google also loves blogs and 

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content and information. 
So it's kind of like a good two 

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and one on how to get growth for
your business. 

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You know having a blog. 
And you know some people might 

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be intimidated by a blog or 
might not have time for a blog 

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right now that they just have 
their social media. 

241
00:12:31,580 --> 00:12:34,420
Another way that they can grow 
their business using Pinterest 

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00:12:34,420 --> 00:12:37,300
is to actually pin to their 
social media posts. 

243
00:12:37,740 --> 00:12:40,340
So let's say you publish a new 
Instagram post. 

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You can take that Instagram link
to that post and pin to it. 

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Or if you posted a Facebook 
post, you can pin to that post. 

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Those are still fresh links, 
those new posts. 

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00:12:50,020 --> 00:12:53,060
So while you're working on 
getting a blog or you don't have

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one yet, but you still want to 
grow your business, you can pin 

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00:12:55,660 --> 00:12:58,460
out to your social media profile
posts and those are still 

250
00:12:58,460 --> 00:13:01,260
considered fresh links. 
So it's another way to kind of 

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00:13:01,260 --> 00:13:04,220
get your audience seeing new 
content on Pinterest. 

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00:13:04,220 --> 00:13:09,020
That way you can grow. 
So if a young designer or new 

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designer starting out in their 
business and they might not have

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like a huge portfolio, then a 
blog might be a good way to to 

255
00:13:17,580 --> 00:13:20,820
also promote some content I 
would think, like maybe some 

256
00:13:20,820 --> 00:13:23,180
stock photos or something. 
What would you recommend there? 

257
00:13:23,780 --> 00:13:27,380
Well yes they can do. 
Specifically for Pinterest 

258
00:13:27,380 --> 00:13:30,340
marketing. 
A good way to like a good blog 

259
00:13:30,340 --> 00:13:35,100
post idea would be. 
Maybe 3 tips on how to brighten 

260
00:13:35,100 --> 00:13:37,220
up your room. 
Something like that, you know? 

261
00:13:37,620 --> 00:13:40,820
And just in that since they 
don't have a portfolio before 

262
00:13:40,820 --> 00:13:43,460
and after. 
But just in that, giving those 3

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00:13:43,460 --> 00:13:47,220
little tips of ideas of simple 
things that somebody who's not 

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an interior design expert 
wouldn't even think about is a 

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00:13:50,220 --> 00:13:53,140
good way to really get them to 
think wow, you know, she knows 

266
00:13:53,140 --> 00:13:57,260
what she's doing, you know, this
is great having blogs like that 

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where it's giving them. 
Some information, some of your 

268
00:14:00,570 --> 00:14:03,810
expertise, but just a little 
bit, you know, to teach them 

269
00:14:03,810 --> 00:14:06,410
something but not necessarily do
all the work for them. 

270
00:14:06,770 --> 00:14:09,890
It's a great way to kind of get 
people in there where you don't 

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00:14:09,890 --> 00:14:12,730
need to have a big portfolio, 
just know you have a little bit 

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00:14:12,730 --> 00:14:16,130
of knowledge, more knowledge 
than what they have to, where 

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00:14:16,130 --> 00:14:18,850
you're giving them something new
and fresh, you know, to help 

274
00:14:18,850 --> 00:14:20,810
them out. 
And it really sets you up as an 

275
00:14:20,810 --> 00:14:23,810
expert in your niche when you 
know you might not have that 

276
00:14:23,810 --> 00:14:25,610
many clients and you're just 
starting off. 

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00:14:26,410 --> 00:14:30,230
Yeah, it gives you credibility. 
How would Pinterest be helpful? 

278
00:14:30,230 --> 00:14:33,510
If, like a designer is looking 
to work with clients locally, 

279
00:14:34,230 --> 00:14:37,670
how can developing your 
Pinterest presence help with 

280
00:14:37,670 --> 00:14:40,990
that so? 
This is where Pinterest SEO or 

281
00:14:40,990 --> 00:14:44,670
Search Engine optimization 
really comes into play for any 

282
00:14:44,670 --> 00:14:47,430
business, whether you have a 
local audience or not. 

283
00:14:47,710 --> 00:14:50,270
What I said right off the bat, 
making sure you know who your 

284
00:14:50,270 --> 00:14:52,390
target audience is, it's going 
to be important here because you

285
00:14:52,390 --> 00:14:55,990
have to think about what they 
will be searching for in order 

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00:14:55,990 --> 00:15:00,320
to find you on Pinterest. 
So if you have a local audience,

287
00:15:00,520 --> 00:15:04,520
you have to really make sure 
that you're incorporating local 

288
00:15:04,520 --> 00:15:08,600
words, local keywords. 
And what I mean by that is, 

289
00:15:08,640 --> 00:15:11,760
let's say you're an interior 
designer in Montana. 

290
00:15:12,200 --> 00:15:15,120
You're going to want to do blog 
posts. 

291
00:15:15,590 --> 00:15:20,070
Or at least pins that 
specifically say 3 tips to 

292
00:15:20,230 --> 00:15:24,550
decorating your bathroom in 
Montana and adding that keyword 

293
00:15:24,550 --> 00:15:28,750
to it. 
Or three ways to brighten up 

294
00:15:29,270 --> 00:15:32,190
your Montana home, but 
specifically adding those 

295
00:15:32,190 --> 00:15:35,230
keywords or specifically to the 
city that you're in. 

296
00:15:35,640 --> 00:15:39,680
Adding keywords related to 
either your local city or your 

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00:15:39,680 --> 00:15:42,160
state is going to be really, 
really important. 

298
00:15:42,160 --> 00:15:44,720
So if you can't, you know, 
because I know you can do like 

299
00:15:44,720 --> 00:15:47,760
interior design, you can do it, 
you know, virtually a little 

300
00:15:47,760 --> 00:15:50,120
bit. 
But if you just your audience is

301
00:15:50,120 --> 00:15:53,600
local, coming up with content 
that's local as well as going to

302
00:15:53,600 --> 00:15:56,720
help. 
So you have to think about what 

303
00:15:56,720 --> 00:15:59,120
you're blogging about, things 
that people. 

304
00:15:59,820 --> 00:16:03,020
Who might be interested in 
getting interior design done in 

305
00:16:03,020 --> 00:16:08,100
your area is interested in. 
So whether it's, you know, I 

306
00:16:08,100 --> 00:16:10,740
don't know anything related to 
your local area that you can 

307
00:16:10,740 --> 00:16:13,860
incorporate with interior design
to target your local audience. 

308
00:16:13,860 --> 00:16:16,420
It's going to be important. 
And on Pinterest, when you come 

309
00:16:16,420 --> 00:16:19,260
up with those keywords, like 
those specific keywords that you

310
00:16:19,260 --> 00:16:22,060
need to add to target your local
audience, adding them in the 

311
00:16:22,060 --> 00:16:25,700
title and the description and 
the text overlay of your pins, 

312
00:16:25,980 --> 00:16:29,380
it's going to be important in 
order to target them, but 

313
00:16:29,380 --> 00:16:30,300
definitely. 
Definitely. 

314
00:16:30,420 --> 00:16:35,260
It's gonna be a bigger deal to 
mention your location in order 

315
00:16:35,260 --> 00:16:39,060
to really find your target 
audience locally on Pinterest. 

316
00:16:39,140 --> 00:16:40,220
Okay. 
Yeah. 

317
00:16:40,220 --> 00:16:43,380
And is that something you should
also include in your Pinterest 

318
00:16:43,380 --> 00:16:46,300
bio, like your location and 
where you're working at? 

319
00:16:46,920 --> 00:16:50,400
Yes, and that's actually a great
question because something else 

320
00:16:50,400 --> 00:16:53,400
that you should do when you set 
up your Pinterest profile is 

321
00:16:53,400 --> 00:16:55,520
incorporate keywords in your 
bio. 

322
00:16:55,720 --> 00:17:00,040
So if you can add the keywords 
to your name, your actual 

323
00:17:00,040 --> 00:17:02,440
profile name when you search on 
Pinterest. 

324
00:17:02,720 --> 00:17:05,680
Profiles are searchable, so when
you search up a word, profiles 

325
00:17:05,680 --> 00:17:08,520
will actually come up as a 
result and so. 

326
00:17:08,880 --> 00:17:10,960
Yeah, which is really neat 
because you can incorporate 

327
00:17:10,960 --> 00:17:14,960
keywords in your profile names 
specifically to your area, and 

328
00:17:14,960 --> 00:17:17,560
then you can incorporate those 
same keywords in your profile 

329
00:17:17,560 --> 00:17:19,760
description specifically to your
area. 

330
00:17:20,119 --> 00:17:21,720
Then that way people can help 
find you. 

331
00:17:21,720 --> 00:17:25,520
And when you set up your profile
and you create boards for your 

332
00:17:25,520 --> 00:17:29,440
profile, each board has a 
description as well and a title 

333
00:17:29,440 --> 00:17:31,200
for them. 
So you always want to make sure 

334
00:17:31,200 --> 00:17:33,800
you incorporate keywords in 
those titles and in those 

335
00:17:33,800 --> 00:17:36,400
descriptions. 
And if you're locally based, one

336
00:17:36,400 --> 00:17:38,680
of the things that I always like
recommend. 

337
00:17:38,880 --> 00:17:41,560
Having a board for general 
things in your area. 

338
00:17:41,560 --> 00:17:45,040
So like I don't know, Montana 
travel tips or something like 

339
00:17:45,040 --> 00:17:49,000
that, or places where you can 
talk about the area and that way

340
00:17:49,000 --> 00:17:51,320
you start attracting people in 
your area. 

341
00:17:51,320 --> 00:17:54,120
You know people who are looking 
for good local restaurants, they

342
00:17:54,120 --> 00:17:57,200
want to check out people who 
want to look at local parks to 

343
00:17:57,200 --> 00:17:58,840
visit, you know, because they 
live there and they're 

344
00:17:58,840 --> 00:18:01,960
interested in those. 
People in Montana searching for 

345
00:18:01,960 --> 00:18:05,600
things in your state are going 
to find your profile and then 

346
00:18:05,800 --> 00:18:08,720
whenever they think, hey, I want
an interior designer, you. 

347
00:18:08,880 --> 00:18:11,400
Might come to mind. 
So doing that, it's also a great

348
00:18:11,400 --> 00:18:13,160
way to really attract that local
audience. 

349
00:18:13,520 --> 00:18:16,040
That's really good advice. 
I haven't really heard all of 

350
00:18:16,040 --> 00:18:18,520
that before. 
So can you give an example of 

351
00:18:18,520 --> 00:18:23,520
what, like, if you're including 
keywords in your name on your 

352
00:18:23,760 --> 00:18:26,600
profile on Pinterest? 
Like, does it look weird if 

353
00:18:26,600 --> 00:18:31,600
you're like saying midcentury 
modern or boho chic designer 

354
00:18:31,600 --> 00:18:34,920
Rebecca Award, You know, like, 
whatever it is, you know, right?

355
00:18:36,680 --> 00:18:40,760
Well, when it comes to your 
name, because it's it's your 

356
00:18:40,760 --> 00:18:42,680
name. 
You don't want it to be two 

357
00:18:42,680 --> 00:18:46,240
keyword stuff, and there's only 
so much length that you get for 

358
00:18:46,240 --> 00:18:47,240
your name. 
Sure. 

359
00:18:47,720 --> 00:18:52,280
And so me for example, I have 
Vanessa Cooper and then I do a 

360
00:18:52,280 --> 00:18:57,000
little wine kind of separate it 
and then I do, I do marketing 

361
00:18:57,000 --> 00:18:59,040
and content creation. 
Pinterest doesn't allow me to 

362
00:18:59,040 --> 00:19:03,440
add Pinterest. 
So I just do marketing and 

363
00:19:03,440 --> 00:19:06,600
content creation cuz marketing 
itself, you know is search. 

364
00:19:07,150 --> 00:19:09,350
So that's what I would do. 
I would pick like maybe the two 

365
00:19:09,350 --> 00:19:14,230
best that sound okay with your 
name or your business name so 

366
00:19:14,230 --> 00:19:17,630
that it doesn't sound too funny.
And then I would use the 

367
00:19:17,630 --> 00:19:20,430
description, your profile 
description to stuff it more 

368
00:19:20,430 --> 00:19:24,830
with keywords because almost 
nobody is going to find you by 

369
00:19:24,830 --> 00:19:27,270
your profile and actually read 
your profile description. 

370
00:19:27,270 --> 00:19:30,030
The profile description is going
to be more for Pinterest's 

371
00:19:30,110 --> 00:19:33,630
algorithm to find you and know. 
So that's really where you want 

372
00:19:33,630 --> 00:19:35,190
to put all those extra keywords 
at. 

373
00:19:35,670 --> 00:19:38,270
So like maybe. 
It doesn't have to look as 

374
00:19:38,270 --> 00:19:41,950
pretty as you're wanting it to, 
like people are going to land 

375
00:19:41,950 --> 00:19:44,750
there or be searching for the 
most beautiful bio. 

376
00:19:46,190 --> 00:19:50,390
Yes, no, yes. 
The bio is not that important. 

377
00:19:50,390 --> 00:19:53,230
It's really just for Pinterest, 
so you don't have to think about

378
00:19:53,230 --> 00:19:54,710
it too much. 
And when you do type up your 

379
00:19:54,710 --> 00:19:56,870
bio, do not add your website to 
it. 

380
00:19:57,110 --> 00:20:00,150
That's just basic characters. 
Your website is going to be 

381
00:20:00,150 --> 00:20:04,190
linked on the side by Pinterest 
for you already and it's 

382
00:20:04,190 --> 00:20:06,910
actually clickable, any links 
that you add in your bio. 

383
00:20:06,990 --> 00:20:10,150
We're not clickable anyways, so 
save that space for keywords 

384
00:20:10,150 --> 00:20:12,110
instead. 
OK, really good. 

385
00:20:12,470 --> 00:20:15,230
And so then say you do have a 
portfolio that you're 

386
00:20:15,230 --> 00:20:18,310
developing. 
Should you rein like pin every 

387
00:20:18,310 --> 00:20:22,930
single photo from your? 
Website to to like a folder in 

388
00:20:22,930 --> 00:20:25,650
Pinterest like have a portfolio 
folder or something like that. 

389
00:20:26,050 --> 00:20:28,810
I mean you can definitely pin 
out your portfolio. 

390
00:20:29,210 --> 00:20:32,410
Just always keep in mind that 
whatever you do pin, whatever 

391
00:20:32,450 --> 00:20:36,450
image you pin, I would always 
edit it and some kind of 

392
00:20:36,450 --> 00:20:38,650
template. 
I think it helps to have a 

393
00:20:38,650 --> 00:20:42,290
little bit of text overlay. 
But anytime you do pin on 

394
00:20:42,290 --> 00:20:44,130
Pinterest anyways, try different
things. 

395
00:20:44,130 --> 00:20:46,810
You know, try pinning just a 
plain image of like a 

396
00:20:46,810 --> 00:20:50,170
beautifully you know, designed 
home that you did and then. 

397
00:20:50,250 --> 00:20:53,930
And try pinning one same image 
but with some text overlay, 

398
00:20:53,970 --> 00:20:57,730
maybe in a little template and 
see what your audience is 

399
00:20:57,730 --> 00:21:00,410
reacting to more, what they're 
liking more, which one of those 

400
00:21:00,410 --> 00:21:03,970
got more impressions, which ones
got more clicks, more 

401
00:21:04,290 --> 00:21:06,290
engagement? 
And then that way you kind of 

402
00:21:06,290 --> 00:21:07,970
know what to pin and what not to
pin. 

403
00:21:07,970 --> 00:21:11,850
But if you have images, I'm 
always like pin it because you 

404
00:21:11,850 --> 00:21:13,850
know the more content you get 
the better. 

405
00:21:14,050 --> 00:21:16,890
And so definitely just just pin 
it and see. 

406
00:21:16,890 --> 00:21:18,850
Let it bring your website 
traffic. 

407
00:21:18,850 --> 00:21:23,540
Now don't. 
Pinned to the same page too much

408
00:21:23,860 --> 00:21:26,980
because Pinterest, you know, has
the spam filter and they don't 

409
00:21:26,980 --> 00:21:29,860
want you just pinning too much 
to the same page. 

410
00:21:29,860 --> 00:21:32,980
So use those images, but pin 
them to different links, 

411
00:21:32,980 --> 00:21:36,260
different blog posts or social 
media posts or just, you know, 

412
00:21:36,260 --> 00:21:39,700
different Url's. 
OK, good advice there. 

413
00:21:39,980 --> 00:21:44,420
Like I said a second ago I 
mentioned doing like video pins 

414
00:21:44,500 --> 00:21:48,140
or adding the different images, 
some with text overlay, some 

415
00:21:48,140 --> 00:21:51,850
without to kind of test. 
How your audience is engaging 

416
00:21:51,850 --> 00:21:54,010
with it. 
That same advice I give to 

417
00:21:54,010 --> 00:21:57,530
anyone starting out if they 
can't decide what type of pin to

418
00:21:57,530 --> 00:22:01,890
pin on Pinterest, because 
there's a bunch of different pin

419
00:22:01,890 --> 00:22:04,250
types. 
There's idea pins, which are 

420
00:22:04,250 --> 00:22:08,130
kind of like your Instagram 
reels for Pinterest Dash 

421
00:22:08,130 --> 00:22:10,370
stories. 
You know, like through them, 

422
00:22:10,370 --> 00:22:13,370
like an Instagram story, but you
can watch a video like a real 

423
00:22:13,810 --> 00:22:17,250
There's Carousel Pins, which is 
just like carousel posts on 

424
00:22:17,250 --> 00:22:18,090
Pinterest. 
There's. 

425
00:22:18,540 --> 00:22:21,860
Static, just plain image pins. 
And then there's video pins. 

426
00:22:22,220 --> 00:22:25,300
So somebody might ask, like, 
what pin should I use? 

427
00:22:25,300 --> 00:22:26,820
You know, for my business to 
grow. 

428
00:22:27,300 --> 00:22:30,700
When you're starting off, do a 
little bit of everything and and

429
00:22:30,700 --> 00:22:31,980
do the same thing. 
Test it out. 

430
00:22:31,980 --> 00:22:34,220
Check out the Pinterest 
analytics, which you'll see in 

431
00:22:34,220 --> 00:22:36,660
your profile when you have a 
Pinterest business account. 

432
00:22:36,980 --> 00:22:38,460
See what? 
What's your top pin? 

433
00:22:38,460 --> 00:22:40,620
Is it an idea pin? 
Is it a static pin? 

434
00:22:40,620 --> 00:22:43,460
Is it a video pin? 
And then you give it a couple 

435
00:22:43,460 --> 00:22:45,940
months because it takes some 
time for Pinterest to really 

436
00:22:45,940 --> 00:22:47,930
find it. 
And then see what's performing 

437
00:22:47,930 --> 00:22:49,570
the best and then do more of 
those. 

438
00:22:49,570 --> 00:22:51,730
So more people are reacting to 
your idea of pins. 

439
00:22:51,730 --> 00:22:53,890
Do more of those. 
More people are, you know, 

440
00:22:53,890 --> 00:22:55,690
finding your website and you're 
getting traffic from those 

441
00:22:55,690 --> 00:22:57,850
static pins. 
Do more of those. 

442
00:22:58,130 --> 00:23:01,010
And that really helps boost your
growth because you're giving 

443
00:23:01,010 --> 00:23:04,330
your audience what they want to 
see, you know, and what they're 

444
00:23:04,330 --> 00:23:06,170
engaging with. 
Yeah. 

445
00:23:06,170 --> 00:23:07,090
Yeah. 
That's really good. 

446
00:23:07,410 --> 00:23:10,650
And to that point, I was 
wondering like there's a 

447
00:23:10,690 --> 00:23:13,730
business profile, then there's 
the personal profile on 

448
00:23:13,770 --> 00:23:14,850
Pinterest, right? 
Is there? 

449
00:23:15,380 --> 00:23:16,900
They're also a creator. 
Profiles. 

450
00:23:16,900 --> 00:23:20,260
Are that just in Instagram? 
That's a good question. 

451
00:23:20,420 --> 00:23:24,620
No, it's just the a personal 
profile and a business profile. 

452
00:23:24,700 --> 00:23:27,340
As far as I know, there is no 
creator profile. 

453
00:23:27,780 --> 00:23:31,860
The Pinterest, they call almost 
everyone a creator that's got 

454
00:23:31,860 --> 00:23:33,540
the Pinterest for business 
account because that's 

455
00:23:33,540 --> 00:23:36,380
essentially what you're doing is
you're creating whether it's 

456
00:23:36,380 --> 00:23:39,420
videos or images or something 
for the platform since it's so 

457
00:23:39,420 --> 00:23:41,660
visual. 
But yeah, and the big difference

458
00:23:41,660 --> 00:23:44,260
is really the the analytics and 
the growth. 

459
00:23:44,640 --> 00:23:46,960
In a personal profile, you're 
not going to have that, You're 

460
00:23:46,960 --> 00:23:50,520
just going to have a regular 
profile to pin those recipes and

461
00:23:50,520 --> 00:23:52,840
those home decor ideas and stuff
like that. 

462
00:23:53,080 --> 00:23:57,640
While in the the Pinterest 
business profile, it's going to 

463
00:23:57,640 --> 00:24:00,400
be all the analytics, you're 
going to be able to see your 

464
00:24:00,400 --> 00:24:03,400
growth and you're going to be 
able to see what is working and 

465
00:24:03,400 --> 00:24:04,960
what isn't working for your 
profile. 

466
00:24:07,310 --> 00:24:10,990
And then for creating those pins
and text overlays, would you 

467
00:24:10,990 --> 00:24:16,430
recommend Canva as a tool for 
creating those Pinterest? 

468
00:24:16,510 --> 00:24:18,550
Yes, absolutely. 
Yeah. 

469
00:24:18,550 --> 00:24:21,510
So I love Canva. 
Canva is my go to. 

470
00:24:21,830 --> 00:24:26,150
Honestly, I don't think I used 
too many other other design ones

471
00:24:26,150 --> 00:24:27,630
before. 
I just went to Canva cuz it was 

472
00:24:27,630 --> 00:24:30,830
so user friendly, so easy to 
use. 

473
00:24:31,030 --> 00:24:35,590
So I highly recommend Canva. 
There's a free account for it 

474
00:24:35,590 --> 00:24:37,780
and then there's. 
A business one. 

475
00:24:37,820 --> 00:24:40,700
So if you're wondering which one
you need, you're perfectly fine 

476
00:24:40,700 --> 00:24:44,300
just using the free they've got 
stock photos, they've got audio,

477
00:24:44,300 --> 00:24:47,580
they've got video that you can 
use, you can animate the 

478
00:24:47,620 --> 00:24:50,460
elements and the text overlay 
and all that and the images. 

479
00:24:50,820 --> 00:24:53,100
That makes creating videos so 
easy. 

480
00:24:53,260 --> 00:24:56,700
And then the Pro just has like 
extra design features which you 

481
00:24:56,700 --> 00:25:00,220
know, I I love the Pro, but it's
not 100% necessary to grow on 

482
00:25:00,220 --> 00:25:04,900
Pinterest and create amazing 
pins, and also has it set up to 

483
00:25:04,900 --> 00:25:06,500
where you don't even have to 
think about it. 

484
00:25:06,660 --> 00:25:10,580
Like you can search your 
Pinterest pin and it'll bring up

485
00:25:10,580 --> 00:25:13,300
a Pinterest pin the right size 
that you need it to be. 

486
00:25:13,500 --> 00:25:16,420
You search Pinterest idea pin, 
it'll already have it ready the 

487
00:25:16,420 --> 00:25:17,820
right size that you need it to 
be. 

488
00:25:18,020 --> 00:25:20,980
Because every different pin has 
different sizes that they need 

489
00:25:20,980 --> 00:25:23,020
to be on Pinterest, so you want 
to make sure you're designing 

490
00:25:23,020 --> 00:25:25,220
them correctly. 
And it also provides free 

491
00:25:25,220 --> 00:25:28,900
templates that you can use in 
canvas, so you don't even have 

492
00:25:28,900 --> 00:25:34,620
to be a design expert when it 
comes to like graphic design in 

493
00:25:34,620 --> 00:25:36,420
order to create beautiful, 
stunning. 

494
00:25:36,660 --> 00:25:39,700
Pins out of work on Pinterest. 
Okay, great. 

495
00:25:39,740 --> 00:25:43,180
Yeah, that's good to know. 
As far as the algorithm, is 

496
00:25:43,180 --> 00:25:47,140
there a posting schedule that 
you would recommend Should you 

497
00:25:47,140 --> 00:25:51,460
be pinning every day or a couple
times a week or? 

498
00:25:51,940 --> 00:25:55,260
So I can't talk too much on a 
pinning schedule just because 

499
00:25:55,260 --> 00:25:58,900
that's literally all my 
knowledge and information that I

500
00:25:58,980 --> 00:26:01,660
get hired for. 
But I can give you some advice. 

501
00:26:01,660 --> 00:26:03,860
Okay. 
I can tell you that you wanna 

502
00:26:03,860 --> 00:26:07,570
pin at least once a day. 
And then I can tell you that you

503
00:26:07,570 --> 00:26:11,970
want to be careful not pinning 
to the same pin more than once a

504
00:26:11,970 --> 00:26:16,570
day because again, Pinterest has
that spam filter and so you 

505
00:26:16,570 --> 00:26:20,370
don't want to over pin to the 
same page on your website 

506
00:26:20,530 --> 00:26:22,250
because then Pinterest gets a 
little iffy about it. 

507
00:26:22,250 --> 00:26:24,930
Like okay you already pinned to 
this, you do want to create 

508
00:26:24,930 --> 00:26:29,150
multiple pins per link. 
And then you do want to kind of,

509
00:26:29,150 --> 00:26:31,550
you know, schedule them out in a
particular way. 

510
00:26:31,750 --> 00:26:34,750
You just want to make sure that 
you're not pinning multiple 

511
00:26:34,750 --> 00:26:37,590
times a day to the same length 
and that you're at least pinning

512
00:26:37,590 --> 00:26:39,390
once a day. 
It'll really help your growth to

513
00:26:39,390 --> 00:26:41,850
pin at least once a day. 
OK, great. 

514
00:26:42,090 --> 00:26:45,770
So that's a service that you can
provide people if they're 

515
00:26:45,770 --> 00:26:50,290
wanting to outsource their 
Pinterest, they can come to you?

516
00:26:50,290 --> 00:26:53,290
Yes, absolutely. 
They can come to me and I I am 

517
00:26:53,290 --> 00:26:55,570
like I will take over it all 
where you don't even have to 

518
00:26:55,570 --> 00:26:57,410
think about it. 
You just have to sit back and 

519
00:26:57,410 --> 00:27:00,650
wait for the traffic to flow in 
and do all the graphic design, 

520
00:27:00,650 --> 00:27:04,330
all the keyword research, pin 
title and descriptions, all the,

521
00:27:04,330 --> 00:27:06,650
you know, copywriting that's 
required with it and all the 

522
00:27:06,650 --> 00:27:09,930
scheduling so that you don't 
have to worry about it at all or

523
00:27:09,930 --> 00:27:13,290
learn it yourself or try to. 
To figure it out cuz it changes.

524
00:27:13,370 --> 00:27:16,570
And I think all these social 
media platforms change often. 

525
00:27:16,570 --> 00:27:19,410
Their algorithm changes. 
The techniques you need to use 

526
00:27:19,410 --> 00:27:21,010
change. 
So if you want that Peace of 

527
00:27:21,010 --> 00:27:24,450
Mind and not deal with it, I'm 
here at your disposal to help 

528
00:27:24,450 --> 00:27:27,090
manage your Pinterest account. 
Wonderful, Okay. 

529
00:27:27,090 --> 00:27:30,090
Well, we'll put your contact 
information in the show notes so

530
00:27:30,090 --> 00:27:33,730
everybody can find you and 
anything else you wanna share 

531
00:27:33,730 --> 00:27:36,170
with our audience before we say 
goodbye. 

532
00:27:36,740 --> 00:27:39,940
Yeah, I guess I'll say one last 
thing on Pinterest that I think 

533
00:27:39,940 --> 00:27:42,940
everyone should know. 
When you do get started on 

534
00:27:42,940 --> 00:27:46,500
Pinterest marketing because it, 
hey, it's the opposite of social

535
00:27:46,500 --> 00:27:48,980
media platforms and it takes 
time to get that engagement. 

536
00:27:49,400 --> 00:27:52,640
You have to be patient. 
It takes months for those pins 

537
00:27:52,640 --> 00:27:56,400
to start driving traffic, but 
don't give up because it's so 

538
00:27:56,400 --> 00:27:58,960
worth every second that you 
spend on the platform. 

539
00:27:59,320 --> 00:28:02,200
Just make sure that you're 
patient, use it to repurpose 

540
00:28:02,200 --> 00:28:05,680
your social media content, and 
then just give it time because 

541
00:28:05,680 --> 00:28:08,840
it will be worth the investment 
and then you'll you'll get some 

542
00:28:08,840 --> 00:28:11,360
good traffic on it. 
OK, that's really good to 

543
00:28:11,360 --> 00:28:13,040
remember. 
Yeah, that patience is hard 

544
00:28:13,040 --> 00:28:14,960
because you like you want to 
post something, you know, like. 

545
00:28:15,360 --> 00:28:16,760
Okay, what's the analytics on it
now? 

546
00:28:16,760 --> 00:28:19,680
It's. 
Gonna work, but we're not do it 

547
00:28:19,680 --> 00:28:20,920
too. 
I do it too. 

548
00:28:20,920 --> 00:28:24,080
And I know that I need to wait 
months and I still do so. 

549
00:28:24,480 --> 00:28:26,920
Yeah, Okay. 
Well, thank you so much, 

550
00:28:26,920 --> 00:28:28,680
Vanessa, for coming on the show 
today. 

551
00:28:29,240 --> 00:28:30,280
Of course. 
You're welcome. 

552
00:28:30,280 --> 00:28:31,960
Thank you for having me. 
It was a pleasure. 

553
00:28:31,960 --> 00:28:34,280
I love talking Pinterest, So 
anytime you want me back, I'll 

554
00:28:34,280 --> 00:28:36,240
be here at your disposal. 
Perfect. 

555
00:28:36,240 --> 00:28:38,560
I'm sure we will. 
So we'll talk to you soon. 

556
00:28:39,040 --> 00:28:39,880
All righty. 
Thank you. 

557
00:28:40,320 --> 00:28:50,470
Bye, bye, bye. 
So obviously Pinterest is really

558
00:28:50,470 --> 00:28:54,790
powerful search engine as well 
as tool for promoting your 

559
00:28:54,790 --> 00:28:57,550
business and you're definitely 
going to want to check out 

560
00:28:57,550 --> 00:29:01,870
Vanessa's offering and take 
advantage of her services to 

561
00:29:01,870 --> 00:29:05,070
promote your business. 
And like I said another way that

562
00:29:05,070 --> 00:29:10,270
I really like to use Pinterest 
in my business is to use it as a

563
00:29:11,070 --> 00:29:16,300
board to curate ideas and. 
Styles for my client, and we use

564
00:29:16,300 --> 00:29:18,860
Pinterest a lot, in a lot of 
different ways through the 

565
00:29:18,860 --> 00:29:21,820
design process, and so you can't
get around it. 

566
00:29:22,660 --> 00:29:26,060
You definitely need to embrace 
it, but you also really need an 

567
00:29:26,060 --> 00:29:29,700
expert to help show you how to 
use it, because it's really a 

568
00:29:29,700 --> 00:29:33,460
whole beast unto itself. 
So go check out Vanessa's 

569
00:29:33,460 --> 00:29:36,500
information in the show notes 
and you can find all the links 

570
00:29:36,500 --> 00:29:39,140
there. 
And don't forget that if you're 

571
00:29:39,140 --> 00:29:42,700
looking to get into the career 
of interior design, then you 

572
00:29:42,700 --> 00:29:44,580
will want to join my design 
mentor. 

573
00:29:44,980 --> 00:29:49,220
Myself and other students like 
you are in there learning about 

574
00:29:49,220 --> 00:29:52,180
the career, learning about what 
it is to be a designer, honing 

575
00:29:52,180 --> 00:29:54,860
their skills. 
I give a lot of feedback. 

576
00:29:54,860 --> 00:29:59,740
I even do a portfolio review or 
resume review a lot of great 

577
00:29:59,740 --> 00:30:00,980
things. 
And then there's also that 

578
00:30:00,980 --> 00:30:03,460
business starter kit in there if
you're looking to start your own

579
00:30:03,460 --> 00:30:06,170
business and. 
Want to make sure you don't miss

580
00:30:06,170 --> 00:30:09,610
any of the steps along the way? 
This is a great package for you,

581
00:30:10,050 --> 00:30:12,890
so check that out. 
I'd love to see you in there. 

582
00:30:13,210 --> 00:30:15,730
And next week we'll have another
great interview. 

583
00:30:15,810 --> 00:30:20,410
So until then, stay creative. 
Thanks for listening. 

584
00:30:20,650 --> 00:30:23,770
If you love this episode, please
leave a rating and a review. 

585
00:30:23,970 --> 00:30:26,650
This helps me reach other 
curious creatives like you. 

586
00:30:27,410 --> 00:30:30,890
If you have a topic request or 
would like to contact me, simply

587
00:30:30,890 --> 00:30:33,970
head over to my website, 
rwarddesign.com. 

588
00:30:34,530 --> 00:30:38,570
Or e-mail me at 
podcast@rwardesign.com.

