I'm speaking to a really nice couple about to move into a home
and they were initially looking for hard finish support only.
We don't generally take on projects where it's just hard
finish. And I will talk to designers
still. I'm blue in the base about the
importance of selling product as well by product furnishings with
an S but that's not really what they were in the market for.
But I liked them and we were really having a great
connection, great call. And one of my designers had
already done more of a vetting phone call with them.
So I knew that they were possibility.
So I brought up a pitch deck that I had about what does it
feel like to work with impeccably designed homes?
And I said, you know, I know some of this is beyond what
you're looking for because we're a full service interior design
company. But let me just show you what
the path looks like. And a lot of this would drop out
for you because it sounds like you just want hard finished
support for your extent, this big renovation that they wanted
to do. Well, by the time we were done
with me showing with them what we did, the both of them said,
you know what, we think we want you to do more.
We think we want to do some whole home insert.
We do it. We do it in phases.
Can we do it, you know, a few rooms at a time?
I said sure, absolutely. You're now listening to Design
Curious, the place where you, Creative one, are here to learn
about what it really is like to be an interior designer.
And I'm your host and mentor, Rebecca Ward.
If you're worried about how to succeed in a creative career, if
you're ready to learn your next steps to become an interior
designer, and if you want the satisfaction of doing something
you love every day, you are in the right place.
Grab a coffee, a notebook and let's dig into today's episode.
Hello and welcome to episode 172 of Design Curious podcast.
Today on the podcast, I have guest Donna Hoffman.
She is a seasoned interior design business coach who
successfully built her seven figure luxury interior design
firm despite launching during the 2008 Great Recession.
Known in the industry as the master of Words, Donna brings
unmatched insights in branding, marketing and sales strategy
specifically tailored for design CEO's.
Her coaching empowers clients to clarify their niche, to
compellingly communicate their value with confidence, and to
significantly elevate their revenue, often doubling and
tripling their fees or surpassing previous income
ceilings. Uniquely, Donna integrates a
keen understanding of the creative brain, guiding highly
sensitive entrepreneurs to identify routine and hidden
business stressors that affect creative brains in particular,
and to structure their businesses to support highest
profitability and personal well-being.
Her broader approach refrains sensitivity as a strategic
asset, enabling design business owners to operate more
profitably, make sharper decisions, and build businesses
that are resilient and scalable. I loved talking with Donna.
We had very much aligned thoughts on how designers should
run their businesses. We also started our businesses
around the same time. So it's fun to talk to someone
who's in the same phase of life as me as far as the business
goes and coaching and all that. So let's talk with Donna and
hear what she has to say. Hi.
Donna, welcome to Design Curious Podcast.
It's great to have you on today. Thanks, Rebecca.
I'm so happy to be here with you.
Yeah. I think we're very much aligned.
Both of us have a passion for our industry and the designers
working in it and their businesses.
And so first of all, let's get started.
Who you are, how you got into this industry in the first
place. Yeah, so I got into the industry
just in time for the 2008 crash. Perfect.
So I've never knew. What I mean, and just to make it
really interesting, my life partner, my hubby, my best
friend in the world, his industry was collapsing and so
he was imploding and going offshore.
So just as I'm launching this business mid mortgage, two kids
were saving for college, Steve's career starts taking a huge hit.
So I knew I had to be successful and I had to be successful
really quickly. So I was the designer building
out a business that today is A7 figure business.
But I was crying on the way to my appointments with my clients.
I'd suck it up, be terrific in the meeting with my clients, get
back in the car and I'd sob because I didn't want to cry at
the house. I didn't want to make Steve feel
worse and I didn't want our kids to know how much pressure I was
under. So I'd tell you that not as a
poor, poor, pitiful me, grateful for what we were able to create
and to do, but just making sure my ringer's off.
How rude would that be? But to say that I didn't marry
Rockefeller. I wasn't born with a silver
spoon in my mouth, and I was terrified.
As I was building this business. There was a moment, Rebecca,
where I thought one day we could lose our house.
I wonder if we're going through the college money we're dipping
into the four O 1K. And I can tell you that as as of
the moment that we're taping this, we're hosting A stunning
wedding for our daughter at the Ritz Carlton in Philadelphia
just a few days. So all this to say that I dug
this out of a hole with a design business.
Yes, to be able to monetize creativity to everybody who's
out there listening, there is a way to monetize creativity, but
you have to be very strategic, very savvy about what you're
doing with it. So we'll dig in all that today.
Sure. I'm sure, yeah.
So when you started your business, you definitely
couldn't do it as just a hobby or a jobby it had to be
profitable. How did you even learn how to
start your business? Like, were you an entrepreneur
before? Did you have a mentor or a
coach? Yeah.
Oh, great questions. So I had already had a
consulting business in a totally different world.
I don't know if you've ever heard of TV shopping, but I was
an on air host in TV shopping for several years, left that and
began to consult to teach other people how to do that.
So I already knew how to run a consulting business.
I already had become really good at sales because there's one
thing you learn to do as a QV C show host is how to load your
airtime dollars per minute and be very compelling, but in a
covert way. So my knowledge and
understanding of sales and marketing absolutely aided me
and I already had a business brain from having run another
consulting business and I had to be successful.
I mean, it wasn't a question of if it was, I had to be.
And so I just kept my head down through a horrible economy
launch and I just kept going and I made it happen.
So you definitely came into it with high skills in sales and
marketing. So what were some of the first
steps you took towards that in your business?
Well, very early on I realized that investing in the business
was going to be important. A lot of designers, I enter this
industry thinking this is a no cost start up.
It's not like starting a bakery right where I need to buy pots
and pans and have a a storefront.
Well, savvy business people know that you have to invest in your
business. And I saw the writing on the
wall very quickly. I thought, man, I don't even
know what I don't know. And yeah, there's a lot of free
information out there, but I don't have time to sift through
the good stuff and the garbage. So I invested in a coach pretty
early on in my career. And ultimately I'm so grateful
for the business coaching that I've received, which is why I
coached today. But ultimately, even the very
best coaches failed me eventually because they didn't
understand or they didn't address how a brain like yours,
a brain like mine, a brain like everybody listening, the
creative brain, how does that operate in business?
And the routine stresses in business that would upset a
civilian affect us differently, deeper.
And so working with even the very best business coach
ultimately started to frustrate me.
However, I still to this day credit my early launching
success with the work that I did with the coach.
I so believe in coaching and I don't say that because I coach a
coach because I know it moves the needle and, and I know you
know that too, and so do your listeners.
Yeah, for sure. So what are some of those
challenges that you're seeing then with the people that you're
coaching as far as sales, marketing, even that mindset
around sales because none of us get into interior design,
wanting to be a salesperson. No, not a one.
But here's, you know, the big secret that nobody's talking
about. You don't design for a living.
You sell design for a living. You get to design while doing
it. So I think some of the biggest
misnomers are that designers think they'll hang a shingle and
business will just sprout up around them.
Designers think that by going to design events, they're going to
get business. No.
And one of the biggest mistakes that I see design entrepreneurs
in their first seven years trajectory and even in their
twenty year, you know, there are all these phases of trajectory
in a design business. I was just speaking at the
Interior Design Society's national conference, and I was
addressing this room of 200 talented, savvy, smart business
owners. And the heads were nodding when
I talked about the difference between being Gina the
generalist, Gina the generalist, or Jerry the generalist versus
teaching and having a compelling, succinct point of
difference. And it's incredible to me how
resistant design CE OS are to that because they think if I
niche, I'm going to close myself off from business.
But the way I like to teach niching, you niche and you
diversify at the same time, it's amazing to me that people in
that early growth trajectory don't have that nailed.
And I also have designers coming to me who've been in business 20
plus years whose numbers their earnings to start where they
want them to be. And they are also in this rut of
just being a generalist. You can't compete as a
generalist and you can't compete trying to be the lowest price as
a race to the bottom. Yeah.
So I think those are two mistakes.
Do you find the same thing? Yeah, yeah, for sure.
Nobody wants to pigeonhole themselves into saying like, oh,
I only do kitchens and baths or something like that and think
that nobody's ever going to think about them for some other
type of project. Right.
That's right. Yeah.
But I imagine that what you would agree with is that when
you do have a niche that you can have such specific language that
you can target someone much easier and get your message
through the noise when you have a specific message to.
Tell do you want an example from a phone call I had this morning
with a prospective client talking about niching and
diversifying, being able to pivot.
So part of our niching is that we specialize in whole home
design, whole home new build and extensive renovation.
And there's more to the branding message than that, but that's
just to give you a quick bullet point on that.
So I'm speaking to a really nice couple about to move into a home
and they were initially looking for hard finish support only.
We don't generally take on projects where it's just hard to
finish. And I will talk to designers
still. I'm blue in the face about the
importance of selling product as well by product furnishings with
an S, but that's not really what they were in the market for.
But I liked them and we were really having a great
connection, great call. And one of my designers had
already done more of a vetting phone call with them, so I knew
that they were possibility. So I brought up a pitch deck
that I have about what does it feel like to work with
impeccably designed homes. And I said, you know, I know
some of this is beyond what you're looking for because we're
a full service interior design company.
But let me just show you what the path looks like.
And a lot of this would drop out for you because it sounds like
you just want hard finished support for your extent.
This big renovation that they wanted to do.
Well, by the time we were done with me showing with them what
we did, the both of them said, you know what, we think we want
you to do more. We think we want to do some
whole home in certain. We do it.
We do it in phases. Can we do it, you know, a few
rooms at a time. I said sure, absolutely.
So the pivot for me when I talk about specializing, you know, we
specialize in whole home. We're excellent at whole home
large scale renovation because our processes are that good, but
you better believe we can take on a smaller project.
Then I said to them, they said, are we too small a project?
I said no. I said my criteria is, is your
budget commensurate with your scope of work?
Are you kind ethical. There lovely people who I think
we would enjoy working with and they giggled a little bit and
they said you don't want a tough client.
I said I don't want a nut job. So at that point I felt
comfortable enough, you know, with them to make the joke.
So the pivot for us is yes, we can do and we can do smaller
projects as well as long as it fits these criteria.
Now that said, would I accept a project where somebody's just
looking for a new sofa? No, because that's really not
what our business foundation is set up to do.
Though pivoting might mean we specialize in this this, this,
but as you talk to a client, you know, we also do, we also do
couples, designer, whatever gazillion other sub specialties
you want to have. Does that make sense?
Yes, 100%, yeah. So basically taking every
opportunity that you have with a prospective client and educating
them to make sure that they're aware of all of your services
and the benefit of utilizing all of those services just like you
did with the clients this morning, yes.
And you use the golden word benefit.
The word benefit is that's a sales word.
You have to speak to the benefit of what you do, the benefit of
your services, the benefit of your work, why it is, what is
the value to the client, the benefit to them in hiring you
versus your competitor down, down this the block.
And you need to be really clear on what that is.
And I hope everyone listening, I hope you have a pitch deck, the
experience of working with ABC designs and go through it.
Show them what the process looks like.
Show them your 2D elevations, Show them your 3D elevations.
Show them whatever bells and whistles.
If you have line item budgets like we do, show them one so
they can see what does it feel like, what do they get working
with you. And that's really what helped to
turn this client from, yeah, we'll just saw finishes only to,
Oh yeah, you know, maybe we'll have you do a few finish out as
well, a couple of spaces on the 1st floor.
And to track back to this idea of niching and diversifying.
Yeah, my company does specialize in these big projects, 20,000
square foot residences, 14,000 square.
I mean big, but I love a small project because it's easier on
my team. It's great as a piece of fill
when we're or a filler project, I should say, when we're in
various stages and phases of some of the behemoth projects
that we're working on. And I find them really
gratifying because they finish a lot sooner.
They don't take two years to finish.
So this idea of niching and diversifying, being ready to
pivot, really important. Great.
OK. I love that point and that you
suggest that everyone should have a pitch deck.
Is that typically like a PowerPoint presentation or
something that you're showing them on your computer during the
consultation or? Yeah, great, Great questions.
So in terms of when you share it with your client or your
prospective client, or as I sometimes call them, the client
suspect until until they're until they've proven themselves
right. We're not sure we're like them
on right, because not all clients are worth having.
That's a that might be another podcast episode, who knows.
First, what's the pitch deck and then when do you show it?
So what is the pitch deck? It's kind of like your, your
highlight reel, but on paper. So it is PowerPoint.
That's how we recommend our designers.
We coach how that we recommend they do it.
It works really well because you know, you can embed video into a
slide deck. So for example, when we're
showing in our slide deck, when we're showing what our design
boards look like, we took some video just on an iPhone panning
down the conference room table of all of the, you know, sample
boards and all the yumminess. So they could say, yeah, you're
going to have these gorgeous electronic assets to look at,
but you also have these live samples so you can put video in,
which is great. And whatever you feel the
superstar moments that you bring as a design company.
And I know you bring so many of them.
I know listening to me, you might be thinking, Oh no, what
do I do this special? You do more this special than
you even realize. It's amazing to me how much
untapped potential designers have as business owners looking
at their businesses. So you're going to make that
highlight reel for yourself. Just keep it on your desktop,
put it on your laptop, put it on your iPad so that you can pull
it out in the following ways. In our company, if somebody
calls to talk to us about perhaps engaging us, I have one
of my design teams speak to them first because if they're a non
viable client as the design Ceoi really don't have the time to
give to every marvelous person who wants to call our company.
So if they pass the litmus test as, and yeah, when you think
there could be a fit here, then our designer will, one of our
design team will turn them over to me and then we'll set up a
Zoom Think Zooms are a fantastic way to have a more personal,
engaging experience with a prospective client.
That said, Zoom can go on a little bit longer.
So if it's a prospective client that you don't even know if they
could be correct for you, I would take that as a phone call
first. But if it's a great call, then
to say, hey, so and so you know what, before I come out to your
home and we look at XYZ together or I look at your blueprints or
whatever it is you're doing. I'd love to invite you to set up
a Zoom call with your significant other and me or your
design partner if you're designing with your mom,
whatever, so that we can get a better sense of each other and
so I can answer more questions before you have a live session
with me since that is at Bay. So 1/2 of this couple has spoken
to our team already, but they both came to speak to me for a
Zoom. So it was during that Zoom, I
decided would you like to know a little bit more about what the
experience would feel like working with me?
Great. I have a slide deck.
Let me just pull this up for you.
So I did it during this Zoom. However, there are times that I
speak to people, it's a phone call.
They're all in. They say, yeah, we please can we
meet with you? How do we meet with you?
And then when I'm meeting with them live toward the end of the
meeting, I, I preserve some time to say, listen, just want to
give you a better idea of what it will feel like, what the
experience will be like working with our company.
And I'll pull out my iPad and I'll go through that pitch deck.
I will do it with builders that I'm meeting with.
Yes, I'll do it with architects that I'm meeting with again,
deciding during that cocktail or that coffee or that luncheon, is
it appropriate for me to pull this out?
If it's going to feel salesy, slimy with the architecture
builder because the conversation isn't leading there, I won't do
it, but I'll have it with me just in case.
Yeah. Though, do those scenarios help
you? Yeah.
For sure. That that's very helpful.
Yeah, I love that and definitely makes me think that we have APDF
or something that we send out to people.
But having this as a pitch deck where you have slides and you
can embed the video and like show you in action or a
different scenarios like that's a great plus.
I think it definitely brings it home for a lot of prospective
clients, so. And you get to speak to it.
You get to voice it. So you're directing their eye.
You know, take a look at this. This is what a 3D model is.
Hit the video. We actually move you through the
space. You can't get that from APDF or
if you're talking them through a line item budget as I was today,
I can explain this is how our line item budgets function.
This is why there are so many columns.
This is how why we always come out on budget At the end of the
day, you wouldn't get that looking at APDF.
You just a bunch of numbers as somebody watching it for the
looking at it for the first time.
Yeah, really good. I want to go back to something
that you referenced earlier when you brushed over, but it's when
designers, they're starting out and they are selling their
services, but they're also wrestling with their fees and
telling. The service fee or selling.
Furnishings, they're design fees, but it's what I was
thinking that maybe you're referring to, but I'm sure it's
both because there's two parts of that, right?
You have to 1st sell your design fees and then you need to sell
all of the furnishings to the client, which might be a big
number as well. OK, this is this is meaty stuff.
So let's talk about the design fee.
Unless I'm mistaken, everyone who was in business is in
business as a for profit business.
Unless you are a nonprofit business.
And if you're a nonprofit business, I'm happy to tithe or
do some sort of charitable contribution to you.
But if you are not a nonprofit person, then you are a consumer,
just as I am when I go out to a store or whatever.
So this idea that designers have to keep dropping their fees, I
don't, I, I know where it comes from.
It comes from the fact that designers by and large, are
creatives. There's this gorgeous artistic
soul, but it's a creative brain. And the creative brain comes
with certain reactivity or sensitivity that I teach about.
And that's what makes designers, our brains a little different as
a creative, things that would bother a civilian bother us
more. By civilian I mean a non
creative. And I love civilians.
I'm married to 1. So I don't say this in an
elevating way. Hey, look at us.
But we function a little differently.
So anything that would make a civilian a little nervous will
make us really loopy until you know how to get your arms around
that creative brain and use it to your advantage.
So this idea that designers have to apologize for charging, the
bottom line is you know more than your client.
And if you have a prospective client on the phone that's
telling you, I could do my own furnishings, terrific.
Let him go. Because guess what?
A monkey could walk into a furniture store with a credit
card and a well meaning furniture store salesperson
could furnish a monkey's home. That's not what you do.
It's not what I do. So if you're speaking to the
right prospective client, you should not have any problem
justifying the value of what you do.
And when I say value, sometimes designers think I'm talking
about the markdown sweater in, you know, the basement of the
department store. I'm, I don't mean value as in
low cost, the value of what you do, the benefit to the consumer
of what you do. So you have to be really clear
on that. And I would love for you to know
what your competitors are charging.
And even if you're charging fixed fee, I'm the only coach in
America who's not rah rah fixed fee.
I teach a hybrid. I think fixed fee has a lot of
risk involved for designers, but hour doesn't work either.
So I, I teach a blended approach.
But anywho, so no matter how you charge, you have to, you have to
have an hourly rate that you're basing your calculation on.
So I'd love you to know what are my competitors, what are my
colleagues charging? If you have any group that
you're masterminding with, ask them.
But if they're in different regions of the country, that
won't help you. You really want to know what
what's happening in your region of the country and if you feel
that you are below average, then I would like you to start
raising that up. Now, is it comfortable to do a
40% jump in rate? Now that's going to make you
uncomfortable and I'll, I'll talk to you about why in a
second. But first, to close this loop, I
recommend that as you're raising your rate, do a 10% rate
increase. January 30th, do a 15% rate
increase. March 1st, what?
Pick a day and pick a percentage.
Is it a 10A-12? A 15?
Maybe 20, but maybe 15 is going to be the easiest thing for you
to do. And maybe year over year you
want to keep looking at pulling that rate up to a point where
you're going to be comfortable. And the reason I said it's going
to make you uncomfortable is that I have seen hands down time
and time and time again with the savvy, talented, brilliant
designers that I get to coach and in their businesses.
I know sure as rain, as I grow a designer in her business, I'm
also going to ignite a little bit of nervousness, a little
apprehension, a little anxiety, which is why I think mindset
support is so important for people like us.
And which is why I included in a coaching program that I that
Ioffer because I know every time I have a designer raise their
rates, get more powerful in their niching language, define a
niche, start reaching out to bigger architects, better
builders or all the other networking that we need to do.
I'm going to elicit a little bit of that little bit of knee
knocking. So raising rates gets designers
nervous. And furniture, you should be
selling furniture. You should be selling it at
MSRP, period. You're not Bob's discount
furniture. That's not who you are.
Yeah. That's great.
I wholeheartedly agree with all of what you had just said.
So. Hallelujah, give me an e-mail.
So I'm definitely in support of that.
And I think that it is really hard for creatives to set that
money line out there and just say like, I have an expertise
and I, you know, it. Just because it comes easily to
me doesn't mean it comes easily to everyone else.
It's hard for creatives, I think, to understand.
Do you find that with like talking about the creative
brain? But like, I think creatives
assume everyone else can already do what they do or something.
They do. And just to go back to this
group of 200 designers I recently addressed at the IDs
conference, I was talking about the nature of a creative brain
and the offshoot of it. And that in order for you to do
what you do so well, designing that comes with a certain
sensitivity. It's a sensitivity to your
environment. It's it's an ability to see
what's not there. Without that, you wouldn't be
able to even think about having a business because you would be
able to design. But that same sensitivity also
has some other ramifications. So you're more sensitive to
certain impulses and certain not even impulses, currents, certain
currents out there. So things like stress,
overwhelm, those are deadly for people like us.
They affect us more and differently than a civilian.
So I did this seven question quiz with these 200 designers to
help them identify are you a creative?
Are you a creative? HSP.
Meaning highly sensitive person or are you a creative empath
which is in more extreme level of that reactivity or
perceptivity? Because Becca, when I say is
sensitive, I don't mean you cry easily.
You might, but that's not the sensitivity I'm talking about.
I mean, it's a reactivity. It's like your radar is just a
little more heightened. So when I did this test and I
said, OK, if you have this many answers, you're this, this many
answers you're that, I said, raise your hand.
If you posted just only as a creative, no hands went up.
Raise your hand. If you test it as a creative
slash HSP highly sensitive person, about 6% of the room
raised their hands. Now star K raise your hand.
If you test it as creative empath, which is the most
extreme sense form of that sensitivity or reactivity, the
entire rest of the room, the other 94% of the room raised
their hands. They looked around at each other
and they smiled and they laughed and I giggle.
I said hello, my lovely because they didn't know what they were.
So they're trying to run and structure a business, but
ignoring their constitution, who and what they are.
And there are certain built in stresses in any business, not
just our industry, but our industry has several built in
stresses, client service being one of them, several built in
stresses in ours. So I think that the reason
designers is a long winded answer for you, but the reason I
think designers have a hard time with raising rates.
They paralyze themselves with what will somebody else's
reaction be because they're so attuned to everybody's reaction
as opposed to being immune to reactions on that.
I know my rate, I know my value, I know my worth.
If you're the right client for me, I would just love the honor
of designing for you. But if you're not the right
client for me, that's OK too. And I wish you the very best in
your project. And you let the train pull out
of the station so that the right train can pull in.
Yeah. And I say that to you with the
caveat of how you and I started our chat just a short while ago.
I'm not a silver Spooner. I didn't have Big Daddy
bankrolling everything I had to fly and be successful.
But I knew that if I kept undercutting pricing, I knew I'd
never launch a business that could support our family.
And I see that time and time again with the designers who
come to me for coaching when their numbers aren't working.
There are several things that are off for them, but their fees
are one of them for sure. Yeah, well, I just love
everything that we've chatted about, and I'm sure the
listeners do, too. We're recording this in the
fall, but I know this episode will come out just after the New
Year's, a happy new year, and you have an Academy that's
coming up in February. So why don't you tell people who
would love to get more from you how they can sign up for that?
Sure. Yeah.
So we have a small group Academy.
It's a six month Academy. It's online and it's six months
for a reason. I don't believe in these 12
month programs. I don't want to make you a
professional student and I don't want you to be dependent on me.
I want to build your muscle so that you are saying, Don, I've
got this, I'm ready to fly. So I have a six month Academy.
It's a combination of recorded videos, but there are live twice
monthly coachings in a small group with me as well.
And every month we lean into the three pillars that are to me the
only pillars that you need to lean into to have a gorgeous
client centric profit proud business.
And that's what I want everyone to have a profit proud business.
So those 3 pillars are the pillar of sales and marketing,
the pillars of the business of your business.
That's contracts, that's your scope of work because PS, your
scope of work is actually a sales tool.
Yes, it is operations and systemization and it's all part
of the business engine, the business of the business.
And then every month we lean just just a snudge, but just the
right amount of snudge into fantastic mindset hacks that
work brilliantly for people like us with that creative brain and
that that reactivity. And it's because of this program
that I have designers coming to me who either say, done, I've
never build more than $5000 a year.
And then in month three with me, they put out a contract for
18,000. And then I also have designers
coming to me saying, you know, one year I built 300,000, the
next year I built 500,000. I'm so uneven.
What do I do? This last round, wonderful
designer Michelle, she booked half $1,000,000 in business
month two or three and working with me between two projects and
that was in April of this past year.
So she totally blew past her numbers.
So I want to see people making the kind of numbers that they
want to make. And because of the way I teach
and the way I've structured this program, it's as appropriate for
people who were in that first nine year trajectory for A7 year
trajectory of growth. And as appropriate for designers
who in their 20 plus years, whose numbers AKA earnings
profit, just not where they need them to be or want them to be.
So I'm thrilled at what we see happening for the design
community. I love our industry and I want
to see designers operating as powerful CEOs, be male CEOs,
male CEOs, but not undercutting the value of what they are, the
value of what they do because they're selling a creative
service. Do you have to thread a needle
to monetize creativity? You better believe you do need
to. But that's why I think it's
great to learn from somebody who's like you and who
understands your constitution as well.
So that's kind of a little, I should probably be able to say
that shorter, but I get excited about it.
Yeah. No, that's great.
That's great. So we'll definitely can we have
a link for people to go to your website to sign up.
For it, sure. In fact, if you want, I can.
Even if you want to get onto a wait list or to get onto the
mailing list. To get information on this, just
go to. It's long.
Sorry about this Successful designbizacademy.com/join now
and kind of Join Now just means get onto the wait list for
information about it. So it's successful.
Design Biz BIZ academy.com/join Now.
Perfect. We'll put a hyperlink to that so
people can just get that even better.
Yeah, that'll be easy. And how can they connect with
you on social? Are you on Instagram?
Yes, if you want my coaching brand, you'd go to Decorating
dot Genius. And if you want to just get
inspired with some beautiful luxury design, you can go to at
IDH Designs at I like impeccable D like designed H like homes at
IDH Designs. And that's our Instagram for our
luxury design company. Either way, I'd love to see you
there. Wonderful.
Well, thank you, Donna for coming on today.
It's been such a great chat. I feel like we kind of touched
the tip of the iceberg with so many topics.
There's definitely room for more.
So you're welcome to come back anytime and we can discuss more
great things for the creative brain.
Sounds great, I love it. You are wonderful and I love
spending time with you. Thanks so much for having me.
O if you'd like to reach out to Donna, we have her contact in
the show notes. And don't forget that we have
some great free content for you in our links.
We have some downloads, we have Rd. maps.
We've got also my design Mentor if you are just getting into
coaching. And my design mentor is kind of
like the first step to coaching. It's very approachable, it's
affordable, and really is just a great starting place to get your
business running or to get your career switched over to into
your design or just talk with a mentor about interior design
industry. So I'd love to see you in there.
My design mentor and links are in the show notes.
That's all I have for you this week.
Next week we'll have another great episode and until then,
stay creative. Thanks for listening.
If you love this episode, please leave a rating and a review.
This helps me reach. Other curious creatives like
you. If you have a topic request or
would like to contact me, simply head over to my website
ourawarddesign.com or e-mail me at podcast@ourawarddesign.com.