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Hello and welcome to episode 144
of Design Curious Podcast. 

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I'm your host and mentor, 
Rebecca Ward. 

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Today on the podcast, I have 
Audrey Faust as a guest. 

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Let me tell you a little more 
about her. 

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Audrey is an expert CFO and 
money mindset authority who 

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helps entrepreneurs create the 
financial strategies they need 

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to scale their businesses for 
increased profit and growth. 

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Through her unique blend of 
financial expertise and mindset 

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coaching, Audrey empowers her 
clients to master their 

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financial data with clarity and 
confidence. 

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Her signature approach goes 
beyond numbers, instilling A 

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strategic money mindset that 
fuels growth, boosts 

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profitability, and enables 
entrepreneurs to make empowered,

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forward focused decisions. 
Audrey's best selling book, She 

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Grows Rich, further explores 
these transformative principles,

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offering women actionable steps 
to become financial powerhouses.

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We had a really great 
conversation and I think you're 

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going to enjoy it, so let's get 
into it. 

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You're now listening to Design 
Curious, a place where you, 

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Creative one, are here to learn 
about what it really is like to 

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be an interior designer. 
And I'm your host and mentor, 

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Rebecca Ward. 
If you're worried about how to 

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succeed in a creative career, if
you're ready to learn your next 

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steps to become an interior 
designer, and if you want the 

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satisfaction of doing something 
you love every day, you are in 

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the right place. 
Grab a coffee, a notebook, and 

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let's dig into today's episode. 
Hi Audrey, welcome to Design 

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Curious podcast. 
It's great to have you here. 

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Hi, Rebecca. 
Thanks so much for having me. 

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I'm excited to talk to you 
today. 

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Yeah, like I was telling you 
earlier, this is a great topic. 

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I always love it when we visit 
this money mindset and just 

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getting a hold of our finances 
because I feel like it's a 

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weakness for creative 
professionals. 

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Have you found that out as well?
Absolutely, Rebecca. 

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I work with a lot of creatives 
and I work with a lot of 

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interior designers specifically.
I like to say we all get into 

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business because we have a gift 
and your audience has a gift of 

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interior design, which I 
personally do not. 

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But we, we all have that gift 
and whatever it may be, 

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unfortunately the finance stuff 
comes with it when you're 

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running your own business and 
nobody teaches you that. 

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So that's why I'm here. 
I work with people one-on-one 

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and I also have a course so you 
can understand the financial 

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pieces of your business so you 
don't get it wrong or you don't 

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end up in trouble. 
Yeah, that's really important 

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since we talked a lot about 
careers on this podcast. 

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Let's touch back on your history
and how you got into being a 

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financial coach and especially 
for our interior designers. 

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Sure. 
I've always been in the finance 

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world. 
I have an accounting degree and 

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an MDA and I worked with small 
businesses pretty much my whole 

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career. 
I really enjoy working with 

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small businesses. 
At first, before I got into 

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coaching, I was doing the Done 
for You model where I was 

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fractional CFLI, had an 
accounting team and we worked 

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with multi 7 figure businesses. 
Now just recently I sunsetted 

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that side of my business and 
went fully into coaching. 

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I felt like the universe had its
own plan for me to go into fully

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into coaching because all of the
businesses I was working with on

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the done for You side sold their
business at the same time. 

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It was really crazy that that's 
the goal, right? 

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And, and I really saw the need 
in coaching and helping the 

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smaller businesses, the six 
figures businesses and 

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understanding that financial 
piece, the ones that weren't big

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enough to hire a fractional CFO 
like myself and my team. 

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And I've really loved helping 
the smaller ones and helping 

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them understand and overcome, as
we were also talked about, is 

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the money mindset is so 
challenging, especially when 

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you're small, especially your 
audience when you're just 

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starting out too, Yeah. 
Yeah. 

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Wow. 
OK, great. 

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So that's great. 
You followed all the arrows and 

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I'm pointing you to hear. 
So now you can help others and 

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just focus on that, that piece 
of it. 

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So let's talk about. 
So why is it essential for 

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designers and creatives to 
really combine their financial 

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strategy with mindset to get 
sustainable business growth? 

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So yeah, a few years ago I 
became a certified neuro coach 

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and I learned all the brain 
science behind our beliefs. 

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I took that brain science and 
and really niche down into the 

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money mindset. 
Part of a lot of us were brought

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up around things that maybe 
aren't true to us now. 

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So for instance, there are 
things that we would hear our 

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families say, like money doesn't
grow on trees or my mom would 

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always say I work hard for my 
money if I ever asked her for 

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something, yeah, we work hard 
for our money, She would say 

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about her and my father. 
I, before I flipped the switch 

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on that, interpreted that as you
have to work hard from it, 

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right? 
And that leads to stress, 

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burnout, workaholic. 
That is good for no one. 

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So until I flip that switch and 
realize there are other ways you

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can bring money in that you 
don't have to work hard for, 

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until I flip that switch, I was 
a serious case of workaholics. 

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Yeah, yeah. 
And you didn't even realize that

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it was coming from these 
messages you had in your youth. 

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Yeah, and and we get all kinds 
of messages. 

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Maybe we get messages through 
the media on this too, that rich

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people are greedy, mean, 
selfish. 

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There's all kinds of messages we
get from our childhood and from 

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the media. 
But. 

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The reason why the childhood 
messages are the most potent is 

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because what I learned in the 
brain science part of my 

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coaching certification is from 
age zero to seven, our brains 

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are wide open. 
We're of sponges. 

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They always say children are 
sponges. 

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They just take everything in. 
It's because the subconscious 

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part of our brain is open at 
that point in our life because 

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we're trying to learn so many 
things, like think how fast we 

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learn how to walk, talk, all 
those things. 

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And those things need to be 
automated, right? 

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We don't have to think about the
words we say anymore. 

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Usually. 
We don't have to think about 

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brushing our teeth, tying our 
shoes, all of those things. 

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It's because they're in our 
subconscious now. 

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They just happen. 
Our brains are lazy, so it wants

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to automate everything. 
And if we hear a lot of things 

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while that subconscious is open 
or experience or maybe we have 

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parents that thought about 
money, there's all kinds of 

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things we could have experienced
as a child around money because 

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it's such an emotional topic 
that we interpret it 

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differently. 
And your subconscious runs 95 

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for you cent of your thoughts 
every day and you have 8000 

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thoughts. 
Wow. 

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So I like to say it's like you 
have a 7 year old running, but 

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unless you consciously make an 
effort to change those thoughts,

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it's going to sabotage you all 
along the way. 

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Wow. 
OK, so we're all guilty of this,

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I'm sure. 
What are some ways then that the

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creative professional can 
overcome these these program 

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thoughts that we have as our 
seven-year old selves? 

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There are a lot of ways. 
There's not just one way. 

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If you download my 12 secrets 
from an Experts CFO, my profit 

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Accelerator workbook, I have a 
audio in there that'll ask you a

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few questions to identify if you
have any limiting beliefs and 

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then how to change them. 
So the one way that I like to 

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teach changing them is by 
repetition. 

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Just like learning to tie your 
shoes, learning to walk, 

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learning to do anything, you 
have to do it over and over and 

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over and over. 
And then your brain wants to 

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automate it so you don't have to
think about it anymore. 

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So for instance, when I extend 
making money is hard, how I flip

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the script is first I found 
evidence of the opposite that 

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isn't always true. 
Then I said making money is easy

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and I kept say it, write it like
on autopilot for 70 days. 

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So 10 weeks, right? 
So if you continue to do that, 

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see it, see it, write it for 10 
weeks, you will start 

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reprogramming the neuro pathways
in your brain so it doesn't 

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believe that making money is 
hard or whatever you're. 

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Yeah, right, right. 
Yeah, Wow, that's really 

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interesting. 
OK, So that's a good little 

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tidbit there. 
Even if we have already been 

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able to identify maybe a hang up
that we have that we can 

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reprogram that in that 70 days. 
So really cool. 

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OK. 
So we'll definitely have a link 

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for your download to make sure 
that people can access that and 

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identify what they need help 
with. 

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So the interior designer 
starting out with their business

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typically just loves doing the 
design right? 

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And so we don't know how to set 
up our books and make sure that 

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we're profitable. 
What are some the first steps 

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that we should take to bridge 
this gap of just being the 

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creative to actually being a 
successful business owner? 

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Yeah, great question. 
Well, the one thing if you're 

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very first starting out, then I 
always say is super, super 

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important is keeping your 
personal and your business 

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finances separate. 
Yes. 

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A lot of times people will get 
an LLC for their business. 

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LLC is legally protecting their 
personal assets from their 

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business, but what they do, and 
they don't realize that's 

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counteractive to that. 
It's all of a sudden they'll 

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start paying their personal 
stuff out of their business. 

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And when you start commingling 
that, you actually nullify the 

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LLC because now you're saying, 
oh, well, like my personal, my 

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business, they're all the same. 
Yeah. 

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So that's the legal perspective 
of why you want to keep it 

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separate. 
Yeah. 

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Have one credit card and one 
bank account. 

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You're going to have more than 
one credit card if you're good 

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with your credits, but at least 
have one designated credit card 

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and one designated bank account 
for your business that you use. 

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It's going to make tax time 
easier. 

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It's going to make it easier for
you to understand the cash flow 

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of your business. 
And you may not be to a place 

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where if you're just starting 
out, where you're using an 

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accounting software like 
QuickBooks, but if you just do 

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those two simple steps when 
you're first starting out, have 

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a separate credit card and a 
separate bank account, it's 

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going to make your life so much.
Easier. 

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Yeah, Yeah. 
That's usually the first thing I

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tell people. 
And don't stick your head in the

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sand when it comes to the money 
that you're spending or 

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investing. 
Of course, when you're first 

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starting out, yes, you're 
probably not going to have a 

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profit right away. 
You're going to be doing a lot 

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of investing back in your 
business and things like that. 

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Make sure you're you're looking 
at your investments like what 

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you're investing in. 
You're looking at your profit 

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and you don't get yourself into 
a situation where you're losing 

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money. 
Yes, Now that's important. 

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Yeah. 
And a lot of times starting out,

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people say, oh, sweat equity, 
like you're just reinvesting all

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that money back in and then 
you're not necessarily seeing 

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anything come back to you, which
can be discouraging. 

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How long do you think typically 
you can expect that to run 

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before people would likely be 
taking on some money home to see

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some benefit of having a you 
have? 

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To give it some time, right. 
So it really depends. 

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I love to say, believe it or 
not, two years, in two years you

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shouldn't see a significant 
improvement. 

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It's not going to happen 
overnight. 

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Maybe it'll happen in a year for
you if you have a lot of 

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connections already and you're 
starting out. 

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But really for people to get to 
know who you are and what you do

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and you just start building that
reputation, I feel like, and you

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can, you can correct me if it's 
wrong. 

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For Desires, I feel like a good 
two years is really what you 

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need to invest in getting a 
sustainable business. 

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Are you dreaming of launching 
your own interior design 

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business but feeling totally 
overwhelmed by where to start? 

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I get it. 
There's so much to figure out. 

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Business structure, branding, 
contracts, clients. 

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It's enough to stop you before 
you even begin. 

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That's why I created Launch Your
Business Boot Camp, an 8 week 

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course designed to take you from
confused to confidence. 

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Each week I guide you step by 
step through setting up your 

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business, building your brand, 
creating your client process, 

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and launching with clarity and 
support. 

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00:14:26,760 --> 00:14:28,800
I'm holding your hand the entire
way. 

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00:14:29,240 --> 00:14:31,080
You don't have to figure this 
out alone. 

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00:14:31,440 --> 00:14:34,440
If you're ready to finally turn 
your passion into real 

232
00:14:34,480 --> 00:14:38,480
profitable business, join me and
a group of like minded creatives

233
00:14:38,480 --> 00:14:42,480
in the next session This summer 
spots are limited, so sign up 

234
00:14:42,480 --> 00:14:46,720
now at our Word 
design.com/launch Your Business 

235
00:14:46,720 --> 00:14:49,520
boot camp. 
Your business won't launch 

236
00:14:49,520 --> 00:14:51,280
itself, so let's do this 
together. 

237
00:14:52,160 --> 00:14:54,600
I agree. 
I think that's typically what I 

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tell people too in my mentorship
program is like you can't really

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expect a lot out of their first 
two years like for your income, 

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which is is challenging too for 
people who are switching 

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careers, which is common for 
interior design. 

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So they're going from being a 
salaried worker to having their 

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own business. 
So often times they are going to

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need to supplement that by 
working somewhere else as 

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they're building their business.
Yeah, yeah. 

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Or you can always start a side 
hustle and start, you know, your

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interior design business on the 
side for two years as you're 

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working another job. 
That's possible too, as you 

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build your reputation and build 
your business. 

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Yeah, that's what I did exactly.
Yeah, that's kind of the best 

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way because because you're, I 
mean, the benefit like I didn't 

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have a mentor when I was 
starting out, but the benefit of

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having a mentors, you don't have
to stumble along as much as 

254
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maybe I did for the first two 
years of figuring. 

255
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But you are going to go through 
this growing process of just 

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learning the curves of being a 
business owner. 

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And there is a lot of learning 
to be done, regardless if it's 

258
00:16:02,120 --> 00:16:05,560
handed to you in a nice PDF or 
if it's like something that 

259
00:16:05,560 --> 00:16:09,320
you're learning the hard way. 
Often times you can feel 

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00:16:09,320 --> 00:16:11,480
overwhelmed, especially those 
first two years. 

261
00:16:12,080 --> 00:16:16,040
What are some recommendations 
for mastering their finances? 

262
00:16:16,040 --> 00:16:19,240
And it's really taking a look at
it and even trying to understand

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00:16:19,280 --> 00:16:22,680
how to set their pricing and 
everything for their client. 

264
00:16:23,000 --> 00:16:28,120
That's a biggie. 
That's is a lot of issues. 

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00:16:28,120 --> 00:16:31,440
I worked with a couple of 
interior designers, one-on-one 

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who were already in business for
a few years. 

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00:16:34,440 --> 00:16:36,600
They were struggling with their 
pricing. 

268
00:16:37,280 --> 00:16:41,640
For instance, the one girl, she 
was troubling making a profit. 

269
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She'd been in business for a 
long time. 

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00:16:43,640 --> 00:16:49,160
Gosh, I think it was close to, 
it was over 10 years and she had

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a partnership and that meant 
partners dropped off. 

272
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Then it was just her. 
But what we ended up doing is 

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what I call my profitability 
blueprint. 

274
00:17:00,480 --> 00:17:05,200
And when we looked at her 
blueprint and we realized why 

275
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wasn't she making money, it had 
to do a lot with her pricing. 

276
00:17:10,119 --> 00:17:15,760
And a lot of times we love to 
say what I'm worth, right? 

277
00:17:15,880 --> 00:17:17,680
Yeah. 
Well, I don't think I'm worth 

278
00:17:17,680 --> 00:17:19,920
that or people aren't going to 
pay that. 

279
00:17:19,920 --> 00:17:25,240
That's what I hear often is my 
clients making decisions for 

280
00:17:25,240 --> 00:17:28,480
their clients of what they think
they will or will not pay. 

281
00:17:28,880 --> 00:17:32,160
Yeah, Yeah. 
They're not always wrong, right?

282
00:17:32,720 --> 00:17:35,400
They're not always wrong, but 
interior designers I've worked 

283
00:17:35,400 --> 00:17:40,840
with charge $250 an hour before.
They feel like, oh, maybe more 

284
00:17:40,840 --> 00:17:45,520
than that might be a little. 
So I hope this one client go 

285
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from, because she had a team as 
well, we went from an hourly 

286
00:17:50,640 --> 00:17:55,760
pricing to a hybrid model. 
So from what I understand, 

287
00:17:55,760 --> 00:17:58,160
interior designers like, 
especially if you're working 

288
00:17:58,160 --> 00:18:01,680
with new construction, it could 
go on for a long time. 

289
00:18:02,080 --> 00:18:06,200
So they need to protect 
themselves when they're going 

290
00:18:06,200 --> 00:18:11,320
with a package deal. 
So what we developed for her was

291
00:18:11,840 --> 00:18:15,720
the beginning part, the design 
part before the implementation 

292
00:18:15,720 --> 00:18:18,680
and all of that, she had a 
package price. 

293
00:18:19,120 --> 00:18:23,640
And then from that point on, 
during construction, she had a 

294
00:18:23,640 --> 00:18:27,760
retainer where she would do her 
$250 an hour. 

295
00:18:27,760 --> 00:18:33,680
So she was able to increase the 
design package price and really 

296
00:18:33,680 --> 00:18:39,160
create more of an income in that
piece while keeping the hourly 

297
00:18:39,160 --> 00:18:40,840
rate the same for the rest of 
it. 

298
00:18:41,440 --> 00:18:45,440
And what I often find with the 
bigger designers that have team 

299
00:18:45,440 --> 00:18:50,760
is they're not always factoring 
in the project management, the 

300
00:18:50,880 --> 00:18:54,640
administrative stuff, all the 
other things that are tied to 

301
00:18:54,960 --> 00:18:58,280
what they do and how they help 
their clients, right? 

302
00:18:58,840 --> 00:19:01,680
Yeah, yeah, I think that is 
hard. 

303
00:19:02,040 --> 00:19:05,240
I think that's where a lot of 
the mindset comes in is that 

304
00:19:05,760 --> 00:19:11,760
understanding that you can 
charge more, people will pay it,

305
00:19:12,400 --> 00:19:15,960
but maybe you wouldn't pay it. 
You know, it's like coming from 

306
00:19:15,960 --> 00:19:20,000
your own economic status or 
whatever you've had in your 

307
00:19:20,000 --> 00:19:23,120
past. 
I would never pay $100,000 for a

308
00:19:23,120 --> 00:19:26,480
designer to completely furnish 
my home, you know? 

309
00:19:26,480 --> 00:19:31,600
So you as a designer might not 
value it, but you're asking 

310
00:19:31,600 --> 00:19:34,240
other people to value it so that
there's like some kind of 

311
00:19:34,240 --> 00:19:37,320
disconnect there. 
Work with people about that, 

312
00:19:37,560 --> 00:19:39,680
yeah. 
Absolutely 100%. 

313
00:19:39,680 --> 00:19:41,720
That's every designer I've 
worked with. 

314
00:19:41,720 --> 00:19:44,520
They're like, well, I wouldn't 
pay what I too much for. 

315
00:19:45,960 --> 00:19:49,440
Well, I do, but but they're 
working with doctors and lawyers

316
00:19:49,440 --> 00:19:52,400
and the wealthy that that can 
afford that. 

317
00:19:52,400 --> 00:19:55,000
That's not even batting an 
eyelash because they don't want 

318
00:19:55,000 --> 00:19:57,320
to deal with the details. 
Right, right they. 

319
00:19:57,320 --> 00:20:00,680
Don't want to handle the stuff. 
They don't want to go to a 

320
00:20:00,680 --> 00:20:03,200
furniture store and pick up 
their furniture. 

321
00:20:03,200 --> 00:20:05,200
They don't want to have to 
figure all that out. 

322
00:20:05,640 --> 00:20:07,480
They just want the finished end 
product. 

323
00:20:07,480 --> 00:20:09,920
They have a lot more money than 
the desire to. 

324
00:20:10,480 --> 00:20:12,920
Yeah. 
Doesn't matter to them as much. 

325
00:20:12,920 --> 00:20:16,720
They're looking at more for 
convenience and efficiency. 

326
00:20:17,880 --> 00:20:20,880
Yeah, and it's important to keep
that in mind too when you're 

327
00:20:20,880 --> 00:20:23,120
selecting product for your 
client as well. 

328
00:20:23,120 --> 00:20:26,520
Sometimes you're like, I would 
never pay $5000 for a side 

329
00:20:26,520 --> 00:20:30,080
table, but your client might and
they might appreciate that you 

330
00:20:30,080 --> 00:20:34,240
brought that option to them. 
So it's not limiting yourself 

331
00:20:34,320 --> 00:20:38,720
with your own money hang ups 
before you present it to your 

332
00:20:38,720 --> 00:20:42,120
client because you want to give 
them a luxury service and luxury

333
00:20:42,120 --> 00:20:44,040
options if that's what they're 
looking for. 

334
00:20:44,360 --> 00:20:47,440
So I have a funny story of a 
designer I was working with. 

335
00:20:47,440 --> 00:20:52,520
He's is there was a guy based in
another country actually, and I 

336
00:20:52,520 --> 00:20:57,520
was working with them and he 
learned a lesson the hard ways 

337
00:20:57,560 --> 00:21:00,080
in his country. 
They did it a little different. 

338
00:21:00,080 --> 00:21:03,080
So he actually got the 
contractor right. 

339
00:21:03,440 --> 00:21:07,280
So somebody came to him, he was 
a very prominent designer in his

340
00:21:07,280 --> 00:21:11,200
country and said I want you to 
design this club. 

341
00:21:11,680 --> 00:21:15,280
It was like a nightclub type 
club that they had in his 

342
00:21:15,280 --> 00:21:19,920
country and he was like great. 
So he was in charge of getting a

343
00:21:19,920 --> 00:21:22,840
contractor. 
So the contractor would pay him 

344
00:21:22,920 --> 00:21:27,120
a 10% Commission. 
So he designed it. 

345
00:21:27,120 --> 00:21:30,320
They were happy, went to the 
contract to find the contractor.

346
00:21:30,840 --> 00:21:36,240
Contractor comes back with 
pricing and the designer says, 

347
00:21:36,240 --> 00:21:39,920
Oh, my client's never going to 
pay this, just give me a 5% 

348
00:21:39,920 --> 00:21:44,600
Commission and not a 10. 
So he cut himself out of 5% and 

349
00:21:44,600 --> 00:21:47,640
his client did about an eyelash 
about the price. 

350
00:21:47,800 --> 00:21:50,400
He probably. 
Got you a full time yes. 

351
00:21:50,680 --> 00:21:54,640
Like I will never do that again.
And I'm like no, don't. 

352
00:21:54,920 --> 00:21:59,600
Yeah, yeah. 
So that's that was, you know, an

353
00:21:59,600 --> 00:22:02,680
exact example where he was 
making the decision for his 

354
00:22:02,680 --> 00:22:06,760
client and he was coming from a 
total different money mindset 

355
00:22:06,800 --> 00:22:09,680
and his client was so. 
Yeah. 

356
00:22:09,680 --> 00:22:13,440
And what about when problems 
come up in the projects? 

357
00:22:13,440 --> 00:22:17,320
And then it's important to be 
able to have some reserve and 

358
00:22:17,680 --> 00:22:21,280
being able to fix the problem if
it's, you know, it requires the 

359
00:22:21,280 --> 00:22:25,280
desire to use money to fix the 
problem, to make it go away. 

360
00:22:25,280 --> 00:22:28,040
Sometimes, I think sometimes 
it's hard for a designer to take

361
00:22:28,040 --> 00:22:31,400
ownership, first of all, if it 
is their fault or if it's just 

362
00:22:31,400 --> 00:22:34,440
like nobody's fault and but 
somebody has to take care of it.

363
00:22:34,440 --> 00:22:37,640
And so have you ever run into 
that kind of situation with your

364
00:22:37,640 --> 00:22:40,720
clients? 
I don't really like, I have run 

365
00:22:40,720 --> 00:22:43,520
into it, but they've usually 
make their own decisions. 

366
00:22:43,560 --> 00:22:46,920
One of my clients was just like,
I'm just going to eat this like,

367
00:22:47,440 --> 00:22:51,160
but there was enough built into 
her budget that she could or she

368
00:22:51,160 --> 00:22:53,560
could, she actually had a 
storefront. 

369
00:22:53,560 --> 00:22:56,480
So she's like, I'll just take 
this thing that they don't like 

370
00:22:56,480 --> 00:23:00,080
and sell it in my store and get 
them something different, even 

371
00:23:00,080 --> 00:23:02,440
though they picked it out like 
so. 

372
00:23:03,080 --> 00:23:04,080
Oh yeah. 
You're laughing. 

373
00:23:04,360 --> 00:23:08,480
You've experienced it. 
So like, yeah, so it's like, 

374
00:23:08,480 --> 00:23:12,640
well, save face, I guess 
sometimes you got to like, yeah,

375
00:23:12,640 --> 00:23:16,080
again, that's that's another 
reason to build some extra into 

376
00:23:16,080 --> 00:23:17,720
the budget in case something 
like that. 

377
00:23:17,720 --> 00:23:20,520
For sure. 
Yeah, Yeah, exactly. 

378
00:23:21,080 --> 00:23:24,600
OK, really good. 
So what are some other takeaways

379
00:23:24,640 --> 00:23:27,240
you'd recommend for people 
getting started in their 

380
00:23:27,240 --> 00:23:31,600
business just to set themselves 
up for a long term success? 

381
00:23:32,480 --> 00:23:36,320
Just don't be afraid of numbers,
right? 

382
00:23:36,320 --> 00:23:41,320
Know what your numbers are. 
Know how much you need to quote 

383
00:23:41,320 --> 00:23:44,080
UN quote, keep the lights on 
every month if this is your 

384
00:23:44,080 --> 00:23:48,680
business or how much you need to
contribute to your family every 

385
00:23:48,680 --> 00:23:53,320
month as a business owner and be
conscious of that and focus on 

386
00:23:53,320 --> 00:23:55,600
that. 
Don't always focus on just the 

387
00:23:55,600 --> 00:23:58,880
revenue, focus on the profit. 
A lot of tents, we get 

388
00:23:59,320 --> 00:24:02,520
distracted because social media 
is always like 6 figure 

389
00:24:02,520 --> 00:24:05,360
business, multi 6 figure, 7 
figure business. 

390
00:24:05,760 --> 00:24:07,520
They're all talking about the 
revenue, right? 

391
00:24:07,800 --> 00:24:13,120
I've seen 7 figure businesses 
that have no profit and that 

392
00:24:13,120 --> 00:24:16,520
does you no good because you are
working really hard for seven 

393
00:24:16,520 --> 00:24:20,320
figures, doing a lot of work. 
And if you don't have a profit, 

394
00:24:20,760 --> 00:24:22,720
what are you working for, right?
So. 

395
00:24:24,040 --> 00:24:25,840
Just be conscious of your 
numbers. 

396
00:24:25,840 --> 00:24:28,280
I always like to say look at 
your numbers. 

397
00:24:28,280 --> 00:24:31,880
The bigger you got, you'll get 
into a financial software. 

398
00:24:32,400 --> 00:24:36,120
Inside my course, I have an 
Excel spreadsheet that creates a

399
00:24:36,120 --> 00:24:37,600
profit and loss for you. 
Oh. 

400
00:24:37,760 --> 00:24:40,840
Nice, yeah. 
If you're not to a QuickBooks 

401
00:24:40,840 --> 00:24:45,400
financial software yet, but like
a lot of times people don't even

402
00:24:45,400 --> 00:24:48,840
look at their numbers till the 
year is over, right? 

403
00:24:49,600 --> 00:24:53,040
And then I like to say whether 
it's a fairy tale or nightmare, 

404
00:24:53,040 --> 00:24:57,440
there's no way to change it. 
Change your story after the 

405
00:24:57,440 --> 00:25:01,040
story is over, right? 
So by looking at them on a 

406
00:25:01,040 --> 00:25:05,000
monthly consistent basis, you're
going to be able to change 

407
00:25:05,000 --> 00:25:09,280
things immediately. 
Business owners are 80% more 

408
00:25:09,280 --> 00:25:14,320
successful if they look at and 
understand their financial 

409
00:25:14,320 --> 00:25:18,240
reports, meaning profit loss, 
balance sheets, cash flow 

410
00:25:18,240 --> 00:25:20,880
statements. 
They understand that stuff and 

411
00:25:20,880 --> 00:25:24,480
look at it every single month. 
They're 80% more successful. 

412
00:25:24,880 --> 00:25:28,040
That's a good step, yeah. 
So that should. 

413
00:25:28,200 --> 00:25:32,160
Be convincing, look at it and. 
That's from the Small Business 

414
00:25:32,160 --> 00:25:35,760
Administration. 
So that should be some 

415
00:25:35,760 --> 00:25:41,440
encouragement to really like 
look at a profit loss, create 

416
00:25:41,440 --> 00:25:45,120
even a simple profit loss 
statement for yourself. 

417
00:25:45,440 --> 00:25:47,520
That's good advice. 
OK, that's really good. 

418
00:25:47,880 --> 00:25:51,840
And then I see in the background
your book She Grows Rich. 

419
00:25:51,840 --> 00:25:55,560
Tell us a little bit about that.
Yeah, so she grows rich. 

420
00:25:55,560 --> 00:25:58,600
How to become a financial 
powerhouse that's available on 

421
00:25:58,600 --> 00:26:05,360
Amazon that is all around 
personal finance and how I grew 

422
00:26:05,640 --> 00:26:10,280
my wealth from nothing to multi 
7 figure network. 

423
00:26:10,560 --> 00:26:16,360
And my journey started very 
humbly as about 27 years ago 

424
00:26:16,360 --> 00:26:21,120
where I had two little ones and 
I was married. 

425
00:26:21,120 --> 00:26:23,160
I'm still married, still 
married, the same person. 

426
00:26:23,720 --> 00:26:30,600
And we brought in $24,000 of 
income that year and qualified 

427
00:26:30,600 --> 00:26:34,320
at that time for what was called
an earned income tax credit, 

428
00:26:34,400 --> 00:26:38,360
which is when you're at the 
poverty line and the government 

429
00:26:38,360 --> 00:26:42,280
gives you additional money to 
keep you from being in poverty. 

430
00:26:42,280 --> 00:26:46,960
That was my wake up call. 
I needed to change and that's 

431
00:26:47,000 --> 00:26:50,640
actually what ultimately led me 
to go back and get my accounting

432
00:26:50,640 --> 00:26:55,600
degree because I did not get a 
degree out of high school and 

433
00:26:55,760 --> 00:27:02,200
also just learn more about money
and security and building a 

434
00:27:02,200 --> 00:27:05,880
financial foundation. 
So it's a how to and a little 

435
00:27:05,880 --> 00:27:09,080
bit of my story as well as I'm 
doing business financial 

436
00:27:09,080 --> 00:27:14,240
coaching primarily now, but I 
was doing personal financial 

437
00:27:14,240 --> 00:27:17,920
coaching and there's a lot of 
that experiences. 

438
00:27:19,000 --> 00:27:20,360
OK. 
Yeah. 

439
00:27:20,360 --> 00:27:24,400
Well and your personal financial
history and your business one 

440
00:27:24,400 --> 00:27:27,440
kind of go hand in hand like you
know if you bring one to the 

441
00:27:27,480 --> 00:27:30,480
other. 
So I think that would be great 

442
00:27:30,480 --> 00:27:34,280
for they check out and kind of 
hear that story and also maybe 

443
00:27:34,320 --> 00:27:39,680
help their personal finances or 
help them to aspire to more in 

444
00:27:39,680 --> 00:27:43,080
their personal life and business
as far as their financial goals.

445
00:27:43,080 --> 00:27:45,320
So that's great with a link to 
that as well. 

446
00:27:45,320 --> 00:27:46,600
So. 
They thank you. 

447
00:27:47,120 --> 00:27:49,760
Yeah. 
So besides the the book, where 

448
00:27:49,760 --> 00:27:52,800
can people find you? 
Where do you like to hang out if

449
00:27:52,800 --> 00:27:54,640
they have questions or want to 
work with you? 

450
00:27:55,200 --> 00:27:59,160
So my website is Audrey 
foustconsulting.com and there's 

451
00:27:59,160 --> 00:28:02,080
a bunch of free resources, 
including the workbook I 

452
00:28:02,080 --> 00:28:05,960
discussed. 
There's a book portal that if 

453
00:28:05,960 --> 00:28:08,560
you get the book, you can go to 
this portal and there's all 

454
00:28:08,560 --> 00:28:11,560
kinds of great. 
There's a money mindset training

455
00:28:11,560 --> 00:28:15,320
inside the portal. 
There's a calculators that go 

456
00:28:15,320 --> 00:28:19,000
with the book and all kinds of 
great things in their business, 

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00:28:19,200 --> 00:28:22,240
financial literacy on Instagram 
and Facebook. 

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And I also have a YouTube 
channel that you can find all 

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good things there. 
Yeah. 

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00:28:28,360 --> 00:28:30,760
Wonderful. 
Well, thank you, Audrey. 

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00:28:30,760 --> 00:28:34,560
It's been great to talk to you. 
So much insight and always a 

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00:28:34,640 --> 00:28:38,560
fresh reminder to keep an eye on
what we're telling ourselves 

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00:28:38,560 --> 00:28:43,040
that their financial. 100%. 
Yeah, our hang ups and and what 

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00:28:43,040 --> 00:28:45,120
we're just really believing 
about ourselves. 

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00:28:45,120 --> 00:28:47,280
So that's great. 
Well, thank you for coming on 

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00:28:47,280 --> 00:28:48,800
today. 
Thanks Rebecca. 

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00:28:48,800 --> 00:28:58,160
I've I had a great time. 
So if you enjoyed what Audrey 

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00:28:58,160 --> 00:29:02,040
had to say today, you might 
enjoy her book She Grows Rich 

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00:29:02,040 --> 00:29:03,960
and I'm definitely going to 
check it out. 

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00:29:04,600 --> 00:29:08,160
You can find all of her contact 
information and links to her 

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00:29:08,160 --> 00:29:12,640
book in the show notes. 
And don't forget about Launch 

472
00:29:12,640 --> 00:29:14,880
Your Business boot camp. 
We'd love to see you in there 

473
00:29:14,880 --> 00:29:19,080
and get your business from zero 
to launch and ready to go, 

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00:29:19,240 --> 00:29:22,160
designing your heart away by the
end of summer. 

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00:29:22,360 --> 00:29:25,080
So let's do this. 
That's all I have for you this 

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00:29:25,080 --> 00:29:26,760
week. 
Next week we'll have another 

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00:29:26,760 --> 00:29:30,040
great episode and until then, 
stay creative. 

478
00:29:31,520 --> 00:29:34,560
Thanks for listening. 
If you love this episode, please

479
00:29:34,560 --> 00:29:37,320
leave a rating and a review. 
This helps me reach other 

480
00:29:37,320 --> 00:29:41,080
curious creatives like you. 
If you have a topic request or 

481
00:29:41,080 --> 00:29:44,360
would like to contact me, simply
head over to my website 

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00:29:44,600 --> 00:29:50,680
ourawarddesign.com or e-mail me 
at podcast@ourawarddesign.com.