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Hello and welcome to episode 16 
of design. 

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Curious podcast. 
I'm your host and Mentor, 

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Rebecca Ward, and today on the 
podcast, I have a great 

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interview with Porsha Williams 
from the Prototype. 

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She is someone that I've been 
working with since early on this

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year and she has really been 
instrumental in improving my 

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client relations, and my client 
experience. 

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So let me tell you a little bit 
more about her. 

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She has a feeling that she is 
not alone in feeling that there 

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are not enough hours in the day 
to get it all done. 

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She is a mom wife entrepreneur, 
networker Avid tennis fan 

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wannabe Gourmet Chef and Hostess
sister, friend and Confidant, 

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all the things. 
And that's why she started the 

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Prototype, her name is Porsha 
Williams and her mission is to 

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help other busy professionals 
and luxury service providers, 

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have more time with less stress.
So she gets into the services. 

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She provides in the episode. 
I really enjoy working with her.

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I enjoyed talking with her, in 
this episode. 

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And I think you will too will 
have her information of course 

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for you in the show notes 
afterwards. 

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If you'd love to reach out to 
her and work with her yourself 

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and before we get into the 
episode, I'd like to remind you,

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we do have our promotion running
for my design Mentor, the 

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mentorship program that I have, 
you can find out more on my 

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website and we have bonuses 
running where you Can earn 30 

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minute calls with me, one-on-one
to talk about your career 

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questions. 
And if you're looking to start a

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business, I have all that 
information for you at my design

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Mentor. 
So go ahead and check that out. 

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Like I said, prices will be 
going up in January, so you want

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to take advantage of the great 
prices lock that in now before 

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they do go up. 
Okay? 

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So now let's hear from Porsche 
You're now listening to design, 

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curious a place where you 
creative one are here to learn 

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about what it really is. 
Like, to be an interior designer

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and I'm your host and Mentor 
Rebecca, Ward, if you're worried

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about how to succeed in a 
creative career, if you're ready

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to learn your next steps to 
become an Interior Designer. 

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And if you want the satisfaction
of doing something you love 

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every day, you are in the right 
place. 

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Grab a coffee, a notebook. 
And Let's dig into today's 

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episode. 
I Porsche thank you for coming 

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on design curious today. 
Thank you so much. 

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It's so great to be here, and 
I'm happy to have this 

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conversation with you. 
Yeah. 

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And for our listeners, I asked 
for sure to come on this podcast

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because I work with her. 
She and her team are my client 

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services managers and they do 
all my intake calls and respond 

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to inquiries and do my client 
gifting which has been such a 

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help to my business and so we'll
get into that a little bit more,

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why that's important for 
designers. 

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But first off, I wanted to talk 
with you Porsche about how you 

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got the Prototype started and 
what was the thing that 

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propelled you into starting this
business? 

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Yeah, thank you. 
I just have to say, I really 

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enjoyed working with you and 
your team. 

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You all are amazing and hoping 
I'm happy that we've been able 

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to make a positive difference in
your business. 

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How Started the Prototype really
came down to creating what I 

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needed at the time, which in my 
life at that time. 

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And 2015, I was a new wife and a
new mom and I was working and my

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previous career of luxury retail
and I needed a change because 

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the retail environment was no 
longer conducive to my lifestyle

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and I wanted more freedom and 
control over. 

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My time. 
But I also was overwhelmed by 

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all of the things that entail, 
you know, being a wife and being

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a mother and working for Britain
and, you know, having wearing 

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all of these different hats. 
And so I had conversations with 

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people that I looked up to that 
were successful that, you know, 

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on the outside looking in seem 
to just have it all figured out 

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and all together. 
And what I heard from them 

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consistently was that they had a
lot of Art, you know, they had a

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lot of support behind the scenes
to enable them to put their best

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foot forward. 
And that is how the Prototype 

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started. 
We initially started with only 

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offering personal concierge 
services, and connecting people 

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with personal trainers, and 
personal shoppers and personal 

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chef, to help, support them in 
their personal lives. 

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So that they could show up, you 
know, looking great feeling 

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great and their day-to-day 
lives. 

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And as the business progressed 
over the years and I learned the

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market more and what people were
really needing we transition to 

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more comprehensive lifestyle 
Concierge support. 

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And that is where we started 
working with our executive 

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clients who we help in both 
their business and personal 

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life. 
And that is what led us into the

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client intake process. 
We were actually meeting with an

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interior. 
Design firm to talk about 

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offering personal concierge 
service to their clients as an 

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extension and like an Aftercare 
type of role for their clients. 

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And that Designer asked if if 
there is any way that we could 

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help with their client intake 
and being, you know, having a 

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passion for customer service and
and really enjoying working with

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people and helping people. 
I just said, yes. 

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And I was and I was, you know, 
thinking, you know, this is 

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something that we could do. 
It wasn't something that we had 

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done specifically for clients 
before in the past but it's 

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definitely within our wheelhouse
of service and providing people 

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with more time and less stress. 
That was our first interior 

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designer that we worked with. 
And since then and over the and 

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over the years we've just grown 
and you know, we've always grown

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off of referrals and Word of 
Mouth. 

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And that continued and we've 
began to get more relationships 

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within the interior design 
Community, which has been super 

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helpful. 
And I feel like we've really 

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developed a niche and an 
expertise around the Clyde 

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experience overall, from the 
intake process, on the front end

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to gifting and, and nurturing 
those relationships through 

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strategic gifting and best we 
are now. 

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And that's how we were 
introduced to you. 

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That's wonderful while. 
Yeah, it's great. 

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How you are able to Pivot? 
Kind of what you started. 

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I mean, I'm sure you're still 
servicing other Industries but 

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what percentage would you say 
our interior designers right 

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now, I would say probably 70% or
interior designers. 

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Yeah. 
Because we're able to work with 

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more interior designers at a 
time then we're able to with 

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personal and business concierge 
clients. 

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So, That's a significant part of
our business. 

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It's really really fun to do. 
And I just love helping our 

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clients, get in front of the 
right people to take on projects

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that are ideal for them. 
It's hard. 

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When you're starting your 
business to say no to things, 

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but I think it's so important to
be able to have somebody to help

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you carve out what truly is 
ideal because saying no to 

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Something's allows you to be 
able to say yes to the right 

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thing. 
Exactly. 

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Yeah, so good, yeah. 
So it's q and then how many 

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other people do you have on 
staff? 

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I have five women on my team. 
We're actually all based here in

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my area in the Dallas-Fort Worth
area and we have a, we have a 

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war here in Dallas Fort Worth 
and then one that's remote that 

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is in a non client-facing role. 
But we have a really great 

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relationship and we have two of 
them are client intake, Listen 

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to them, our business personal 
concierge, and we have, you 

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know, grown a lot this year and 
it's been great to really start 

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to build a company culture. 
Everyone on the staff, we're all

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moms. 
So we all understand how to wear

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multiple hats and manage a lot 
of different things. 

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They all have previous you know,
professional backgrounds and 

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this is a great fit for them 
because we do have a lot of 

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flexibility. 
We and our scheduling, because 

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family is important and yeah, 
it's been a great time to see 

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how the company has grown and 
how it'll continue to grow. 

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That's wonderful. 
Yeah, so why is it important for

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designers to Outsource their 
client intake? 

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I know this is an area that I 
realized after having my own 

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business and doing my own intake
calls for a long time. 

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As soon as I had, like, an 
intern Someone else that I 

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another employee that I hired, I
kind of passed it on to them to 

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do the intake because I 
personally have such a hard 

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time, like, saying no, to people
and like, you're saying that 

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you're not able to say, no, then
you're not able to take these 

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other opportunities, that might 
be a better fit. 

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So I know that that is 
definitely one of the advantages

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of Outsourcing your client 
intake. 

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Or there are others that you can
see. 

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That might benefit designers. 
Yeah, I think there's a few 

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reasons. 
Ben's first it helps to create 

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boundaries between you as the 
principal designer and 

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respective clients from the 
beginning, which is really 

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important in establishing that 
mutually respectful partnership 

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that you have with that client. 
It helps to nourish any friction

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later on. 
And it helps to kind of set the 

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standard for what your 
communication will be liked by 

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having that buffer, I think. 
To prospective clients, take 

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comfort in knowing that a 
designer has a support system in

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their business. 
It builds credibility, and it 

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helps them to know that the 
designer is it shouldering 

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everything in their business, 
from design to administrative 

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stuff. 
And then, I think the most 

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important benefit is that, doing
the client intake, is not an 

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effective use of your time. 
I'm as a designer if the 

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expectations of an ideal client 
and ideal project can be 

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communicated, it really allows 
you to be able to focus on what 

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requires food or specific and 
unique expertise. 

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Like obviously doing the design 
doing project management 

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building the business so that 
you can continue to grow. 

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You know, it just helps to make 
a really good first impression 

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to because, you know, if you're 
taking Discovery calls, You're 

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distracted or you're driving or 
you're you know, at the 

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beginning of your business, 
you're very hungry for more 

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business and you want to take 
everyone's call, it's hard to 

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sometimes, it won't give a good 
first impression. 

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And so having that Outsource, 
because we have certain 

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requirements around the 
background being quiet and, and 

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work focused 100% on that call, 
we're taking notes. 

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A moment, we're taking payment 
for the consultation, and the 

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moment getting It scheduled 
right then it's a very seamless 

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and elevated experience for that
perspective client, which builds

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trust overall. 
Mmm, really good. 

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So do you have like a already 
have processes and procedures 

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set up that you bring like say 
there's a new designer starting 

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out and they might not have 
documented, how they want their 

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intake call to go, or don't have
a lot of experience doing the 

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discovery call process. 
Do you have one kind of set up 

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already? 
That's like a template that you 

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use. 
Or yeah. 

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We have some templates that we 
use the based on working with 

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designers all over the country 
and at this point all over the 

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world. 
And so there are some 

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similarities between the process
that we help our clients with. 

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And if they need help with 
creating that documentation, we 

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will take care of that for them,
helping them with get it, a 

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separate business, phone line, 
set up or A separate email 

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address is set up so that 
they're not communicating with 

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from their personal email 
accounts. 

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We do a pretty detailed 
onboarding call to understand 

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what the current process is if 
there is one and if there isn't 

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one helping them, think about 
what should be included and then

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how we can follow that process 
to take care of the quantity. 

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So this type of service might 
seem challenging for someone 

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starting out to be able to 
afford. 

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What would you recommend to a 
designer starting out? 

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Like, why would they want to 
Outsource this and spend the 

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money? 
Well, I think that when you're 

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starting a business, there are 
certain things that you budget 

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for before you before you start,
you know, that you're going to 

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have to put money towards your 
website and your logo and 

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branding. 
And and so I think the smartest 

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thing is to add it in at the 
beginning because you know, 

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investing in this will it will 
serve you well because it'll 

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it'll help to break bad habits 
before they started. 

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So if you have an inconsistent 
experience from the beginning, 

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or are you started with not 
having boundaries with clients 

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from the beginning? 
It's harder to break that down 

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the road and it's really 
expensive to take on projects 

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that aren't ideal. 
Clients that aren't a fit and I 

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know you can relate to that. 
Like it seems like, oh, I'll 

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just take off. 
Like one little project is not 

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quite right, but, you know, I 
can make it work and then that 

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project turns out to be like a 
nightmare. 

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Because because you said, yes 
when maybe you should have said 

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no. 
Yeah, I think that's important. 

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Yeah, for sure and it's not 
necessarily even like the 

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financial aspect of taking on a 
bad client. 

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It's like the anguish and 
suffering. 

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A mental suffering me. 
Go through deal. 

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Yes. 
That's challenging client. 

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When it's just not worth. 
With all that stress, it is that

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yes, one thing I will say and 
this is something that I did 

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starting and I know other 
business owners. 

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Have done is, I used to have a, 
like a phantom Alias assistant 

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her name. 
Louis, her name was Nicole, 

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could be transparent. 
Nicole is me, but it gave the 

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perception that I had support 
before I had the support. 

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So Nicole would respond to 
certain emails and It helps like

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from a mindset standpoint, it 
really helps to like put you in 

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the space of really being the 
business owner and the CEO and 

250
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understanding how important your
time is. 

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And it's a good like gold 
temporary. 

252
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Happy until you're ready to hire
some more support. 

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Yeah, that's really good too 
because it can also help shift 

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your mindset from like it's just
me as a solopreneur to like this

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00:15:54,500 --> 00:15:59,600
is a business and we ask you 
this and we are Yeah, but email.

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Yeah, the speaking and ways is a
big one, is a big one and it 

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took a long time for me to even 
before I had staff, I had to 

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start speaking and weeds for the
majority of the year. 

259
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So my business it was just 
myself. 

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Yeah. 
And only in the last two years 

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have had grown on a consistent 
team and so I had to start 

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speaking and weeds before there 
was a, we can we eat, please? 

263
00:16:30,200 --> 00:16:33,800
So then what kind of information
does need to be gathered to 

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determine if a client is a good 
fit outside of the, you know, 

265
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basic information and scope of 
work. 

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It's important to get to know 
why this project is important to

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a client and at that specific 
time. 

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And what's driving their 
decision to move forward? 

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It helps to just understand 
their mind frame and where 

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they're at. 
If they've worked with. 

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Designers before also budget is 
really important and a lot of 

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times people say that they don't
know the budget and I think most

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people do have an idea of how 
much they want to invest, but I 

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00:17:10,108 --> 00:17:13,500
think they're also willing to 
say because they don't really 

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know how much things cost you 
know, and they don't know what 

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to expect. 
So it's really important to be 

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transparent about that from the 
beginning. 

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00:17:23,099 --> 00:17:28,500
We just try to ask a lot of 
questions around, who are The 

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00:17:28,500 --> 00:17:33,200
decision-makers outside of the 
person that we're speaking with 

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00:17:33,200 --> 00:17:36,100
because if it's a husband and 
wife, you know, maybe one 

281
00:17:36,100 --> 00:17:39,700
spouse, maybe the like the 
driving forces behind. 

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00:17:39,800 --> 00:17:43,100
Okay, I'm ready to get this done
and they'll do the initial 

283
00:17:43,100 --> 00:17:47,900
outrage, and they will, will 
have a discovery call with them.

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We may schedule a consultation 
and then the other spouse comes 

285
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to the consultation and has like
no idea of that. 

286
00:17:55,900 --> 00:17:59,600
Their spouse is so gung-ho about
Getting this done and how much 

287
00:17:59,600 --> 00:18:02,700
it's going to cost. 
And so we try to establish that 

288
00:18:02,700 --> 00:18:06,800
ahead of time to make sure that 
everyone's on the same page and 

289
00:18:06,800 --> 00:18:11,100
for our designers to. 
It's really awkward to be in 

290
00:18:11,100 --> 00:18:15,600
that situation if you're in a 
consultation and the two 

291
00:18:15,600 --> 00:18:20,900
decision-makers clearly aren't 
on the same page so we try to 

292
00:18:21,200 --> 00:18:24,400
avoid that as much as possible 
by getting that information. 

293
00:18:24,500 --> 00:18:27,000
And I think the last thing is 
like it's important to gather 

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information but it's Equally 
important to educate the 

295
00:18:31,400 --> 00:18:36,400
prospective client on our 
clients, their design firms 

296
00:18:36,400 --> 00:18:40,100
unique value their process. 
The types of projects they work 

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00:18:40,100 --> 00:18:45,800
on, give them some insight into 
the expectations that they 

298
00:18:45,800 --> 00:18:49,500
should have timelines. 
It's not a transactional 

299
00:18:49,600 --> 00:18:52,100
conversation. 
It's a two-way relationship. 

300
00:18:52,100 --> 00:18:55,600
And it's a long time that 
designers are often working with

301
00:18:55,600 --> 00:18:58,200
clients. 
So it's important to have that 

302
00:18:58,300 --> 00:19:01,300
at personable and personal 
experience from the beginning. 

303
00:19:01,600 --> 00:19:04,000
Yeah. 
And it is even a gold for. 

304
00:19:04,000 --> 00:19:07,100
I think designers to have 
long-term relationships with 

305
00:19:07,100 --> 00:19:09,900
their clients. 
So if it's smooth at the 

306
00:19:09,900 --> 00:19:13,100
beginning, then it can remain 
smooth over the years of. 

307
00:19:13,300 --> 00:19:17,600
Yeah, there's a lot of projects 
are in phases or they'll, you 

308
00:19:17,600 --> 00:19:20,000
know, they'll have a successful 
kitchen, remodel men will be 

309
00:19:20,000 --> 00:19:23,200
like, okay, now that I know 
what, how you work and I like 

310
00:19:23,200 --> 00:19:27,100
you, let's work on the primary 
sweet or something like that. 

311
00:19:27,200 --> 00:19:30,600
Yeah, so So yeah, it's really 
important to spend that time 

312
00:19:30,600 --> 00:19:34,500
upfront. 
Doing your due diligence to make

313
00:19:34,500 --> 00:19:37,200
sure they're the good client. 
Yeah, yeah. 

314
00:19:37,500 --> 00:19:42,400
So I know another aspect of what
how you helped me and other 

315
00:19:42,400 --> 00:19:46,500
designers is client gifting. 
So let's talk about that. 

316
00:19:46,500 --> 00:19:50,700
Like why is it important to 
include gifting as part of your 

317
00:19:50,900 --> 00:19:57,000
business model? 
So strategic gifting is, it's 

318
00:19:57,000 --> 00:20:01,000
technically, a Being approached 
but it's really about building 

319
00:20:01,000 --> 00:20:04,800
relationships. 
Like people do business with 

320
00:20:04,800 --> 00:20:10,300
people that they know like and 
trust and you will get more 

321
00:20:10,300 --> 00:20:14,900
business from personal 
relationships referrals, 

322
00:20:14,900 --> 00:20:19,300
increased retention among your 
current clientele then you'll 

323
00:20:19,300 --> 00:20:23,700
get through Google ads or 
Facebook ads, like it's all 

324
00:20:23,700 --> 00:20:27,800
about the relationship. 
And so it's important to find 

325
00:20:27,800 --> 00:20:30,600
ways. 
To stay top of mind for those 

326
00:20:30,600 --> 00:20:34,600
key business relationships, and 
that can be clients. 

327
00:20:35,100 --> 00:20:40,700
It can also be internal team 
members, strategic Partners 

328
00:20:41,000 --> 00:20:44,300
trades people. 
In your circle of influence that

329
00:20:44,300 --> 00:20:48,000
you may not have done business 
with before we love, love love 

330
00:20:48,000 --> 00:20:50,900
gifting. 
And it's just everyone loves to 

331
00:20:50,900 --> 00:20:53,900
receive. 
And if it's done in the right 

332
00:20:53,900 --> 00:20:57,900
intentions, it's an 
unconditional way too. 

333
00:20:58,300 --> 00:21:01,900
Show that person that you care 
about them and that you're 

334
00:21:01,900 --> 00:21:06,300
thinking about them. 
And oftentimes internal, you'll 

335
00:21:06,300 --> 00:21:10,100
be top of mind for them. 
So it just makes things more 

336
00:21:10,100 --> 00:21:13,200
personalized. 
It's more thoughtful way to 

337
00:21:13,200 --> 00:21:17,900
approach, increasing your 
clientele through Europe URLs 

338
00:21:17,900 --> 00:21:19,300
and retention. 
Yeah. 

339
00:21:19,300 --> 00:21:23,100
And I always think it's so I 
know we've set up certain points

340
00:21:23,200 --> 00:21:26,100
of our process that we will gift
a client. 

341
00:21:26,100 --> 00:21:28,100
So we'll do it on the intake 
when they are. 

342
00:21:28,300 --> 00:21:33,500
Onboarding and then oftentimes 
will do it as we're starting the

343
00:21:33,500 --> 00:21:36,800
implementation of a project and 
they're the demos happening and 

344
00:21:36,800 --> 00:21:40,300
everything's like torn up and 
it's like the hard part. 

345
00:21:40,400 --> 00:21:43,300
That's how I like it. 
Yeah, yeah, we know it's really 

346
00:21:43,300 --> 00:21:46,100
challenging right now. 
Here's a little gift LP throw. 

347
00:21:46,500 --> 00:21:48,800
And then we do it at the end as 
well. 

348
00:21:49,700 --> 00:21:53,800
Are there other times that you 
recommend for desires to reach 

349
00:21:53,800 --> 00:21:56,700
out to their clients? 
It's do you do birthdays or 

350
00:21:57,300 --> 00:21:59,300
anniversaries or Anything like 
that. 

351
00:21:59,300 --> 00:22:02,600
So we do further clients, we 
don't do birthdays and 

352
00:22:02,600 --> 00:22:07,900
anniversaries we do like to do 
off holidays, like right now, 

353
00:22:08,000 --> 00:22:11,900
this year, we've done a lot of 
all gifts that were delivered 

354
00:22:11,900 --> 00:22:14,400
through October and the 
beginning of November in 

355
00:22:14,400 --> 00:22:19,000
anticipation of the bigger 
holiday season but it allows us 

356
00:22:19,000 --> 00:22:23,500
to or allows our clients to 
stand out as opposed to being 

357
00:22:23,500 --> 00:22:27,000
like one of ten gifts that they 
received the December for 

358
00:22:27,000 --> 00:22:32,000
Christmas. 
So we do that and then one thing

359
00:22:32,000 --> 00:22:34,500
that we've tried this year 
that's been working well is the 

360
00:22:34,800 --> 00:22:39,200
what your anniversary gifts to 
help the client. 

361
00:22:39,200 --> 00:22:43,000
Remember how good of an 
experience they had and how much

362
00:22:43,000 --> 00:22:46,300
they're enjoying their space, 
that's a great time. 

363
00:22:46,500 --> 00:22:49,400
Also for them to be thinking 
about like maybe I do want to go

364
00:22:49,400 --> 00:22:53,500
ahead and do a phase two or 
phase three of the project or 

365
00:22:53,500 --> 00:22:58,600
refer I think if you can compare
the client designer Or a 

366
00:22:58,600 --> 00:23:01,600
relationship like a bank 
account. 

367
00:23:01,700 --> 00:23:05,200
You know, you can only do 
deposits and withdrawals and 

368
00:23:05,200 --> 00:23:08,300
during the design process, 
there's a lot of deposits. 

369
00:23:08,300 --> 00:23:10,000
There's like the design 
presentation. 

370
00:23:10,000 --> 00:23:14,400
Everyone is so excited because 
they finally see visually what 

371
00:23:14,400 --> 00:23:17,200
their space will look like and 
then get in to pick all the 

372
00:23:17,200 --> 00:23:21,500
finishes and things like that. 
And then there are the 

373
00:23:21,500 --> 00:23:25,300
withdrawals which are like the 
shipping delays or deficiencies 

374
00:23:25,300 --> 00:23:28,900
after you've waited so long for 
this item to Man and then 

375
00:23:28,900 --> 00:23:30,700
something's wrong with when it 
comes in. 

376
00:23:30,800 --> 00:23:34,700
So the whole goal is to space it
out. 

377
00:23:34,800 --> 00:23:37,500
Think about it as a long-term 
investment just gifting in 

378
00:23:37,500 --> 00:23:40,800
general as a long-term 
investment in your business and 

379
00:23:40,800 --> 00:23:45,300
in your process and then to stay
in the positive, you don't want 

380
00:23:45,300 --> 00:23:48,900
to go into the red. 
And so having the little gifts 

381
00:23:48,900 --> 00:23:52,200
that are thrown in at different 
points, during the process helps

382
00:23:52,200 --> 00:23:54,600
to keep things in Balance. 
Yeah. 

383
00:23:54,900 --> 00:23:58,100
Also, thank yous for referrals 
are something that we do. 

384
00:23:58,200 --> 00:24:02,800
Do with clients, internal team 
team goes, yeah, very good 

385
00:24:02,800 --> 00:24:05,200
thinking about you or things 
like that. 

386
00:24:05,200 --> 00:24:07,300
Good good. 
Are there other gifting 

387
00:24:07,300 --> 00:24:14,100
guideline we should know about? 
Yeah, so I have a few first 

388
00:24:14,300 --> 00:24:19,600
gifting without a strategic plan
will lead to and and consistent 

389
00:24:19,600 --> 00:24:24,200
a lackluster experience. 
So you want to have a plan and 

390
00:24:24,200 --> 00:24:27,500
we do an annual gift, strategy 
session with all of our clients 

391
00:24:27,500 --> 00:24:31,600
to help put that Plan in place 
identify recipients, talk 

392
00:24:31,600 --> 00:24:34,600
through budget and items that 
we'd like to gift. 

393
00:24:34,600 --> 00:24:40,300
So that it is a more automated 
easy to manage process, second 

394
00:24:40,300 --> 00:24:44,300
is quality over quantity, the 
good stuff isn't cheap in the 

395
00:24:44,300 --> 00:24:47,700
cheap stuff isn't good. 
Now that said you don't have to 

396
00:24:47,700 --> 00:24:53,300
spend $500 per gift, you can 
make an impression and stay top 

397
00:24:53,300 --> 00:24:58,100
of mind with smaller gifts that 
are personalized to them. 

398
00:24:58,200 --> 00:25:03,400
That individual recipient and 
that really takes into account 

399
00:25:03,400 --> 00:25:06,500
what their interests are and 
things that are useful on a 

400
00:25:06,500 --> 00:25:09,600
day-to-day basis. 
And so, we do make sure that 

401
00:25:09,600 --> 00:25:13,000
everything is is high quality, 
but that doesn't always mean 

402
00:25:13,000 --> 00:25:17,900
really expensive and it can even
just be a, it can be a card 

403
00:25:17,900 --> 00:25:21,700
anniversary card or something. 
Small just to say that you're 

404
00:25:21,700 --> 00:25:24,200
thinking about them and that 
they're on your mind. 

405
00:25:24,900 --> 00:25:27,700
Let's see. 
Third is so. 

406
00:25:28,300 --> 00:25:33,800
Needs another branded mug. 
And so I think that kind of 

407
00:25:33,800 --> 00:25:37,100
speaks to, you know, making 
things personal eyes and things 

408
00:25:37,100 --> 00:25:40,200
that they'll use for equally. 
We just talked about gifting 

409
00:25:40,200 --> 00:25:44,100
during non-peak holidays, allows
you to stand out from the crowd.

410
00:25:44,100 --> 00:25:49,200
Lastly, that business is about 
relationship building, and that 

411
00:25:49,200 --> 00:25:53,600
gifting is unconditional, and so
it is given with no strings 

412
00:25:53,600 --> 00:25:58,300
attached, it's not a quid pro 
quo, it's really just Seeing 

413
00:25:58,300 --> 00:26:02,700
your gratitude and showing 
someone that you appreciate them

414
00:26:02,700 --> 00:26:05,400
and that you want to give them 
something something that they'll

415
00:26:05,400 --> 00:26:07,500
enjoy. 
Yeah. 

416
00:26:07,500 --> 00:26:12,000
Sometimes I take a moment to 
kind of Envision what it is like

417
00:26:12,000 --> 00:26:15,400
going through my company as a 
client so I'll sit back and I'll

418
00:26:15,408 --> 00:26:18,600
be like okay so they're sending 
me emails on boring. 

419
00:26:18,600 --> 00:26:21,500
I've got this quiz I've got and 
then they send me a present. 

420
00:26:21,500 --> 00:26:24,000
So I just kind of try to think 
and I think it's a good 

421
00:26:24,000 --> 00:26:27,100
recommendation just to see like 
if you are a client at your own 

422
00:26:27,100 --> 00:26:30,800
business, what is Process like 
and how would you like to 

423
00:26:30,800 --> 00:26:34,200
experience all these things and 
make sure that it's a worthwhile

424
00:26:34,200 --> 00:26:37,200
investment for you. 
Yeah, I totally agree. 

425
00:26:37,300 --> 00:26:41,100
Especially if you're really in 
tune with who your ideal client 

426
00:26:41,100 --> 00:26:46,600
is and what they are like, s 
people and what they would 

427
00:26:46,600 --> 00:26:50,600
appreciate and what you yourself
would appreciate. 

428
00:26:50,800 --> 00:26:53,900
I think that's a great way to 
just kind of take a temperature 

429
00:26:53,900 --> 00:26:57,300
check for what your client 
experience looks like currently 

430
00:26:57,300 --> 00:26:59,300
and what you could do. 
Do to improve it. 

431
00:26:59,300 --> 00:27:02,600
Yeah. 
Are there other things that we 

432
00:27:02,600 --> 00:27:07,000
should consider to help our 
businesses grow besides the 

433
00:27:07,100 --> 00:27:10,800
intake process and the gifting? 
Yeah, so for our clients, 

434
00:27:10,800 --> 00:27:15,500
depending on the service package
that they have, we do help them 

435
00:27:15,500 --> 00:27:19,700
and some other areas of their 
business, that's led to growth. 

436
00:27:19,700 --> 00:27:22,900
Like I said in the beginning, we
create the marketing collateral 

437
00:27:22,900 --> 00:27:26,200
to help educate prospective 
clients if that's needed for our

438
00:27:26,200 --> 00:27:28,000
clients that have Squarespace 
site. 

439
00:27:28,200 --> 00:27:33,000
We can do updates to make sure 
like their portfolio images are 

440
00:27:33,000 --> 00:27:37,900
always on point and also we like
to give them set up on a CRM if 

441
00:27:37,900 --> 00:27:42,000
they don't currently have a CRM.
And the CRM is so client 

442
00:27:42,000 --> 00:27:46,100
relationship manager, and it's a
software that helps make 

443
00:27:46,100 --> 00:27:50,900
tracking and record-keeping more
efficient than spreadsheets. 

444
00:27:51,000 --> 00:27:54,400
And it also allows us to 
introduce some automations into 

445
00:27:54,400 --> 00:27:58,000
their process. 
We've also done market research,

446
00:27:58,100 --> 00:28:02,900
search where we go in and learn 
more about their competitors in 

447
00:28:02,900 --> 00:28:07,600
the market, to understand more 
about where they are positioned 

448
00:28:07,600 --> 00:28:10,100
among other designers in their 
area. 

449
00:28:10,300 --> 00:28:14,800
We partnered with house to 
increase the effectiveness on 

450
00:28:14,800 --> 00:28:18,400
that platform. 
There are a lot of things that 

451
00:28:18,400 --> 00:28:22,500
you can do to your house 
profile, to make it more 

452
00:28:22,500 --> 00:28:27,800
attractive and to get better 
quality leads coming from that 

453
00:28:27,800 --> 00:28:28,700
platform. 
Form. 

454
00:28:28,900 --> 00:28:33,000
And then we've also helped to 
create strategic partnership 

455
00:28:33,000 --> 00:28:36,300
programs that will help lead to 
more referrals. 

456
00:28:36,300 --> 00:28:41,200
So identifying different trades.
Real estate companies that our 

457
00:28:41,200 --> 00:28:44,700
clients can work with to help 
start build that relationship, 

458
00:28:44,800 --> 00:28:47,700
that will lead to more referrals
and doing business together. 

459
00:28:47,800 --> 00:28:48,600
You're really good. 
I know. 

460
00:28:48,600 --> 00:28:51,900
I've, I've had you guys reach 
out to some contractors or my 

461
00:28:51,900 --> 00:28:55,400
area as well, because we're 
always looking to add on to our 

462
00:28:55,400 --> 00:28:58,500
a list of contractors because we
have a lot of Projects. 

463
00:28:58,500 --> 00:29:00,800
Do we need more than one? 
So yeah. 

464
00:29:00,800 --> 00:29:03,200
Yeah. 
And then for you we did your 

465
00:29:03,200 --> 00:29:08,100
client appreciation. 15 year 
anniversary party is summer, 

466
00:29:08,100 --> 00:29:10,200
which is super fun. 
Yeah, it's so great. 

467
00:29:10,200 --> 00:29:14,200
Having you guys organized, all 
of the catering, the table 

468
00:29:14,200 --> 00:29:18,900
rentals and the research in the 
music and gift bags and 

469
00:29:18,900 --> 00:29:21,100
everything. 
It was just really nice to be 

470
00:29:21,100 --> 00:29:24,000
able to hand that over to you 
and not have to think about all 

471
00:29:24,000 --> 00:29:26,700
those details and you thought of
so much more than made it, a 

472
00:29:26,708 --> 00:29:28,000
better experience than I would 
have. 

473
00:29:28,200 --> 00:29:29,800
And on my own. 
So that was wonderful. 

474
00:29:29,900 --> 00:29:33,500
Well, thank you. 
It was so fun to do and I know 

475
00:29:33,600 --> 00:29:36,500
Jessica enjoyed working on it 
and that's something else. 

476
00:29:36,500 --> 00:29:41,600
Like among our team like we love
the details and the planning and

477
00:29:41,700 --> 00:29:44,700
all of the, you know, just 
coordinating and and serving in 

478
00:29:44,700 --> 00:29:47,000
that capacity. 
So it was really really great 

479
00:29:47,000 --> 00:29:48,800
and I'm happy that it was a 
success. 

480
00:29:49,000 --> 00:29:53,200
Yeah, thank you. 
So any other advice for maybe 

481
00:29:53,200 --> 00:29:55,300
New designer starting their 
business? 

482
00:29:55,300 --> 00:29:59,500
Or are you taking on More 
business right now. 

483
00:29:59,500 --> 00:30:01,900
Can everybody reach out to you? 
Yeah. 

484
00:30:01,900 --> 00:30:04,200
CSS I left for y'all to reach 
out. 

485
00:30:04,300 --> 00:30:06,900
We are accepting new clients 
right now. 

486
00:30:07,200 --> 00:30:12,500
I think the one piece of advice 
and it goes along with a book. 

487
00:30:12,600 --> 00:30:15,500
Someone introduced me to earlier
this year. 

488
00:30:15,700 --> 00:30:22,500
The book is called who not how 
and the premise is that when we 

489
00:30:22,500 --> 00:30:26,700
receive a task or a, or we have 
a plan that we like to put in 

490
00:30:26,700 --> 00:30:31,500
place a lot of I am 
entrepreneurs get stuck on the 

491
00:30:31,500 --> 00:30:37,100
how that it'll, how it'll all 
come together and where it would

492
00:30:37,100 --> 00:30:41,600
be more effective and useful. 
If you focus on who you need, 

493
00:30:41,600 --> 00:30:46,400
who you can leverage, who do you
already know that? 

494
00:30:46,400 --> 00:30:50,200
Can help you get it done instead
of figuring out how it'll get it

495
00:30:50,200 --> 00:30:52,500
done. 
Like let the other person figure

496
00:30:52,500 --> 00:30:56,700
out the how and you just focus 
on getting the who's that can 

497
00:30:56,700 --> 00:30:58,900
help you execute. 
Get your plans. 

498
00:30:59,600 --> 00:31:04,000
I that for me hearing that 
framed in that way was it was 

499
00:31:04,000 --> 00:31:08,200
just super super impactful 
because I A lot of times New 

500
00:31:08,200 --> 00:31:10,900
Opportunities, present 
themselves you immediately go 

501
00:31:10,900 --> 00:31:13,200
into like, okay, so how am I 
going to make this fit? 

502
00:31:13,200 --> 00:31:17,000
Like how is this going to work? 
How am I going to make this fit 

503
00:31:17,000 --> 00:31:20,200
into my current business of the 
current clients? 

504
00:31:20,200 --> 00:31:24,500
And, and instead, you know, I 
now think about like, okay, so 

505
00:31:24,900 --> 00:31:29,200
this is this opportunity, who do
I need on my Who do I need to 

506
00:31:29,200 --> 00:31:31,200
work with to make sure this is 
successful. 

507
00:31:31,300 --> 00:31:33,900
It allows you to take some of 
the pressure off of yourself to 

508
00:31:33,900 --> 00:31:37,700
figure out the actual how that's
really good will definitely 

509
00:31:37,700 --> 00:31:41,100
include a link to that book in 
our show notes because I'm going

510
00:31:41,100 --> 00:31:43,200
to go read it myself, it sounds 
really good. 

511
00:31:44,000 --> 00:31:47,500
I listened to it on Audible and 
it's not a long read but it's 

512
00:31:47,500 --> 00:31:49,000
really, really good. 
Okay. 

513
00:31:49,000 --> 00:31:50,800
Thank you for that 
recommendation. 

514
00:31:51,000 --> 00:31:54,900
Yeah, so if people want to check
you out, what's your website. 

515
00:31:55,100 --> 00:32:00,600
So our website is . 
The Prototype dotnet. 

516
00:32:00,700 --> 00:32:05,300
We also have our Instagram was 
hacked this year, so we're just 

517
00:32:05,300 --> 00:32:07,300
starting to rebuild our 
Instagram following. 

518
00:32:07,300 --> 00:32:11,600
So I'd love for everyone to come
and follow at the Prototype 

519
00:32:11,600 --> 00:32:14,100
Lifestyle on Instagram. 
Great. 

520
00:32:14,100 --> 00:32:16,400
Yeah. 
Just come to the website and 

521
00:32:16,500 --> 00:32:20,200
there's links to schedule calls 
and talk with, and there's links

522
00:32:20,200 --> 00:32:23,500
to it, you know, learn more 
about our services and I just 

523
00:32:23,500 --> 00:32:27,900
wish everyone luck as they enter
this new path. 

524
00:32:28,100 --> 00:32:31,200
It's super exciting and I love 
working with designers. 

525
00:32:31,200 --> 00:32:32,700
It's been a great experience so 
far. 

526
00:32:32,900 --> 00:32:34,700
Great. 
Well, thank you so much, Porsche

527
00:32:34,700 --> 00:32:39,000
for your Insight and all the 
great advice that you have and 

528
00:32:39,000 --> 00:32:41,500
put all your information in the 
show notes to people can reach 

529
00:32:41,500 --> 00:32:43,900
out to you, and just thank you 
for being here. 

530
00:32:44,200 --> 00:32:46,700
Thank you so much for Becca. 
Congrats on launching the 

531
00:32:46,700 --> 00:32:48,200
podcast. 
Thank you. 

532
00:32:49,100 --> 00:32:50,100
I'll are. 
Bye. 

533
00:32:57,400 --> 00:33:01,200
Wasn't that a great interview? 
I just love working with Porsha.

534
00:33:01,400 --> 00:33:06,200
She is such a natural at being a
support person and I think that 

535
00:33:06,200 --> 00:33:11,500
really is one of her best 
attributes that she is able to 

536
00:33:11,500 --> 00:33:13,800
support all of these 
entrepreneurs and Professionals 

537
00:33:13,800 --> 00:33:16,600
in their lives and really 
understands herself what it is 

538
00:33:16,600 --> 00:33:20,200
like to go through that. 
So she has a great business that

539
00:33:20,200 --> 00:33:23,100
she offers to people and really 
great opportunity for 

540
00:33:23,100 --> 00:33:25,500
outsourcing as you're getting 
your business started. 

541
00:33:25,500 --> 00:33:27,000
This is a place that you might 
want to. 

542
00:33:27,100 --> 00:33:29,700
Do that. 
So go ahead and check her out. 

543
00:33:29,700 --> 00:33:31,300
All of her information is in our
show. 

544
00:33:31,300 --> 00:33:34,300
Notes are War. 
Designed.com forward slash 

545
00:33:34,400 --> 00:33:37,800
podcast? 
I'd love to hear your reviews. 

546
00:33:38,000 --> 00:33:41,500
If you want to leave me at five 
star rating and review wherever 

547
00:33:41,500 --> 00:33:44,400
you listen to your podcast, I 
love reading those. 

548
00:33:44,400 --> 00:33:47,500
So go ahead and do that. 
I love to know you're listening 

549
00:33:47,800 --> 00:33:50,700
and you can email me if you have
a topic that you love me to 

550
00:33:50,700 --> 00:33:54,300
cover, or if you'd like to be a 
guest on the show, go ahead and 

551
00:33:54,300 --> 00:33:58,000
email podcasts at our war. 
Designed.com That's it for me 

552
00:33:58,000 --> 00:34:01,500
this week. 
Next week, I have a whole list 

553
00:34:01,500 --> 00:34:05,800
of books that you should be 
reading for your interior 

554
00:34:05,800 --> 00:34:09,500
design, career, and that you're 
going to put on your wish list 

555
00:34:09,500 --> 00:34:11,900
for people to buy you some 
presents. 

556
00:34:11,900 --> 00:34:14,300
So if you're not sure what to 
tell people, what to get you 

557
00:34:14,400 --> 00:34:17,699
listen to next week's episode 
and then you can tell them, you 

558
00:34:17,699 --> 00:34:21,800
want all of these books that are
going to help launch your career

559
00:34:21,900 --> 00:34:25,500
and really improve your life. 
So that's going to be next week 

560
00:34:25,500 --> 00:34:27,900
and until then stay. 
A creative. 

561
00:34:29,400 --> 00:34:32,100
Thanks for listening. 
If you loved this episode, 

562
00:34:32,199 --> 00:34:33,900
please leave a rating and a 
review. 

563
00:34:34,000 --> 00:34:35,699
This helps me reach other 
curious. 

564
00:34:35,699 --> 00:34:38,300
Creatives. 
Like you, if you have a topic 

565
00:34:38,300 --> 00:34:41,699
request or would like to contact
me, simply head over to my 

566
00:34:41,699 --> 00:34:47,500
website, our Ward design.com or 
email me at podcast at our war 

567
00:34:47,500 --> 00:34:30,500
design.com, A creative. 
Thanks for listening. 

568
00:34:30,699 --> 00:34:33,300
If you loved this episode, 
please leave a rating and a 

569
00:34:33,300 --> 00:34:35,199
review. 
This helps me reach other 

570
00:34:35,199 --> 00:34:36,300
curious. 
Creatives. 

571
00:34:36,300 --> 00:34:39,900
Like you, if you have a topic 
request or would like to contact

572
00:34:39,900 --> 00:34:44,699
me, simply head over to my 
website, our Ward design.com or 

573
00:34:44,699 --> 00:34:48,699
email me at podcast at our war 
design.com,