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Hello and welcome to episode 166
of Design Curious podcast. 

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I'm your host and mentor, 
Rebecca Ward. 

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Today on the podcast, we have 
guest Nicole Rowe and let me 

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tell you a little more about 
her. 

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Nicole is a taste maker and 
authentic lifestyle creator and 

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is founder and creative force 
behind R Nixon Interiors, A 

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boutique design firm known for 
blending bold, elevated 

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aesthetics with real life 
functionality. 

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With over 15 years of experience
in construction and design, 

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Nicole holds a degree in 
Building Construction from 

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Georgia Tech and has an 
extensive working knowledge of 

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all aspects of the construction 
process. 

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Her technical expertise combined
with an eye for expressive 

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design allows her to bring each 
client's personal brand to life 

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in their home. 
Whether it's one of many or 

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their forever space. 
Nicole's clients are busy 

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professionals who value 
exceptional design and trust her

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to deliver spaces that are both 
impressive and intentionally 

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crafted. 
Nicole believes in the power of 

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design to elevate everyday life.
From full home renovations to 

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curated interiors, her goal is 
always to create spaces that 

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function beautifully and feel 
deeply aligned with her clients 

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lives. 
With a deep love for vintage 

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treasures, adrenaline fueled 
hobbies, and spa days alike, 

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Nicole brings an inspiring 
duality to her work. 

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Equal parts grounded and 
adventures. 

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Under her leadership, Our Next 
and Interiors continues to 

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redefine boutique design service
with bold vision, next level 

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creativity, and an unwavering 
commitment to functional luxury.

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I know you're going to enjoy 
this conversation, so let's get 

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into it. 
You're now listening to Design 

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Curious, a place where you, 
Creative one, are here to learn 

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about what it really is like to 
be an interior designer. 

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And I'm your host and mentor, 
Rebecca Ward. 

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If you're worried about how to 
succeed in a creative career, if

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you're ready to learn your next 
steps to become an interior 

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designer, and if you want the 
satisfaction of doing something 

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you love every day, you are in 
the right place. 

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Grab a coffee, a notebook, and 
let's dig into today's episode. 

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Hi Nicole, welcome to Design 
Curious podcast. 

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It's great to have you on today.
I am really excited to be here. 

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Yeah, and I just am very curious
about your journey. 

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I love what I've learned about 
so far. 

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So let's start way back when you
decided to become an interior 

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designer. 
How did you get started? 

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I think like a lot of us, we 
realize, you know, young in our 

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life, that we are affected by 
our surroundings. 

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We care about our surroundings. 
You've heard it a dozen or more 

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times of the moving furniture 
around, painting the walls, 

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really trying to figure out as a
young child what we wanted our 

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ideal space to look like. 
Mine might have included puff 

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paint on my glass sliding mirror
doors, but also some of the 

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other things. 
As you get older and transition 

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into College in your first 
apartments and you realize you 

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like a moodier bedroom or you 
like your furniture laid out a 

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certain way. 
But even at this point, the 

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career of interior design wasn't
something that was on my radar. 

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I wasn't aware that it could be 
a full career. 

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Had known decorators growing up 
that mostly focused on the 

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pillows and the paint and the 
window treatments. 

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But they were all almost kind of
side projects or hobbyists and 

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not full blown interior design 
firm owners. 

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Yeah, I just had a conversation 
last night with another mom from

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school, and she knows I'm an 
interior designer, but she's 

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like, oh, I have this friend who
needs help with the design and 

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the layout of the plan. 
Is that So what you do or is 

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that a contractor? 
I'm like, no, that's like the 

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main part of what I do, not just
the finishes. 

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You know, a lot of people just 
aren't aware of the full whole 

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scope of what interior design 
entails. 

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I agree. 
I have found so much of what we 

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do as education. 
Because you go to the dentist, 

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you understand what the dentist 
does, you know, You go to a 

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psychologist, you understand 
what a psychologist does. 

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You hire a gardener, you 
understand. 

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Like those services make sense. 
But interior designers have, you

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know, a range of what each 
designer is capable of or 

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desires to do. 
But it's still so many unknowns 

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of what an interior designer 
does to the general population. 

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Yeah, for sure. 
OK, So you weren't aware that it

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was a career. 
So then how did you start 

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becoming an interior designer? 
Yeah, So I went to Georgia Tech,

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enrolled as an engineering 
student. 

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After a couple of back and forth
of what I really wanted my 

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degree to be, I landed on 
building construction. 

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Building construction falls 
under the College of 

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Architecture. 
So you have the ability to take 

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architecture classes, You took 
furniture design classes, you 

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took history of art classes, All
of these little touch points of 

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interior design that at the time
I didn't fully realize that's 

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what I was drawn to. 
I had a great internship 

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opportunity with a mixed-use 
developer who had hired an 

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interior design firm. 
So as the intern, this firm 

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would come in with drawings and 
materials and fabrics, wearing 

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boots, walking job sites. 
And as someone who is being 

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educated to be a project manager
for construction, I was like, I 

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actually really love what 
they're doing. 

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There wasn't the path I really 
wanted to take those early 

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mornings, high stress weekends. 
Interior designers, if set up 

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appropriately, have the ability 
to roll into a job site at 9:00 

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AM, you know, and not at 6:30 AM
for a concrete pour, right? 

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Learning about interiors. 
Learning how that can be a 

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flexible career for a mom and a 
wife really was kind of magical.

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And like a lot of designers, it 
started small. 

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I didn't open my doors and say 
I'm doing multi $1,000,000 new 

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builds. 
It was paint consultations. 

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It was bookcase stylings. 
It was just all of those entry 

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points, but each client, each 
referral, each relationship 

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brought something larger and 
more in depth. 

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And we just kept saying yes. 
And Fast forward eight years, we

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have a design studio, a 
warehouse and a team of really 

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great team members. 
Wow. 

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OK. 
So that's kind of how you 

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started scaling. 
Tell me about that, the 

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logistics of scaling, Like I 
know you said that you just 

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started saying yes to more 
opportunity, but then there's a 

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hurdle you have to overcome, 
right when you're growing and 

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scaling like that. 
Yes, I think when I realized 

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that my best design work was 
happening at 10 PM 11:00 PM. 

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Husband and kids had been asleep
for hours because that was the 

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only time I had to sit down and 
design because the days were 

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full of ordering and tracking 
and job sites where there was 

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never these large blocks of time
during the day that I could sit 

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and design. 
I realized I started meeting 

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additional people. 
Starting with interns is great 

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because you know they're only 
there for three months, so you 

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can try out a lot on them of 
your management style and really

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how you want your firm to 
operate. 

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Then allowing them to become 
design assistants, hiring 

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procurement. 
For us, it's a warehouse 

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assistant. 
Slowly adding these people and 

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really figuring out the 
direction we want to go. 

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But it's scary, you know, having
payroll every week for five 

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people and lease on a building 
and really trying to figure out 

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where your money's coming from 
is a lot. 

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Yeah. 
And I noticed when you start out

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your Nicole Rowe design, then 
you switched the name of the 

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company to Nixon Design. 
Is that right? 

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Yes. 
So we are now, yeah, we are now 

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our Nixon interiors. 
Interiors, OK. 

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When we began, I was the one 
woman show. 

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I got on Fiverr and typed in 
Nicole Rowe design and asked 

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somebody to make me a logo for 
like what, $29.00 like 8 years 

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ago. 
And the naivety of me was I'm 

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going to be a one woman show. 
I'm going to take on small 

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projects. 
Having, you know, a logo in a 

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bank account was honestly all I 
thought I needed. 

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Never in my mind did I think 
like I'm going to have a logo on

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the side of a van or there's 
going to be a team member. 

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But as we grew and I knew we 
were moving out of my home into 

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an office, this was a little 
over three years ago, I realized

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that I didn't want my name on 
the side of a building. 

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I didn't want my name on the 
side of a van. 

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I wanted team members to really 
take pride in ownership in the 

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company and showing up as one of
them to a job site. 

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It was always, well, where's 
Nicole? 

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Where's Nicole? 
It's Nicole Rd. design. 

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Why is Nicole not here? 
But with the rebrand, it gives 

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everybody else a little bit more
power within the company to take

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ownership and show up. 
Because it's not Nicole Rowe 

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design, it's our Nixon 
interiors. 

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And you know who the heck is our
Nixon is the question. 

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We always joke. 
Yeah. 

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Telemarketers have no idea who 
our Nixon is, which is 

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hilarious. 
But also I wanted a name that 

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was elevated, a name that could 
almost play in a bunch of 

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different arenas. 
Wasn't super feminine, a little 

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masculine, kind of. 
We love the play of like, who is

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our Nixon? 
I mean, our Nixon really is 

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everyone. 
It's our clients. 

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It's who our clients strive to 
be. 

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It's whatever vibe they want to 
be. 

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It's so personalized. 
But it's still a play on my 

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name, so it's still really 
special to me. 

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My last name's Roe. 
So you have the R and then 

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Nixon. 
I was Nicole Erickson before I 

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got married, so we kind of just 
smashed it together. 

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But the logo is fun. 
It looks like just a fun little 

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brand if you just have the pill 
shape. 

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So I really think starting as my
name was great. 

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I absolutely am proud of what we
did. 

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But for new designers, really 
thinking through if your firm 

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becomes a firm, if your brand 
becomes something larger, yes, 

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of course you have Amber Lewis 
and all these, you know, names, 

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Kelly Worsler that are their 
name. 

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But really deciding, do you want
it to be your name or do you 

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want it to be something else? 
Like Alice Lane Interiors, for 

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example, which is great. 
Unless you really listen to 

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their podcasts or stalk their 
social media, you may not know 

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who the owner is and you 
wouldn't know which designer is 

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coming out or talking to you. 
So I love that aspect. 

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So Alice Lane Interiors could 
technically send one of 20 

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designers and the client is not 
any wiser. 

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I, I love that approach. 
I think that's, I thought a lot 

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of people who coming through my 
mentorship program, they're 

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thinking about like, I had to 
pick a name that's going to last

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forever, but you don't. 
I mean, you do need to think 

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about that, but you also don't 
know where your dream wants to 

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take you too. 
So like you started out Nicole 

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Rd. 
Design, but then you pivoted. 

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How hard was it to rebrand and 
change your name? 

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I will if someone does want to 
do that later on. 

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I will say I don't ever want to 
do it again. 

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The Arnix and interiors like 
that will be on my headstone 

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like when I die. 
No, I was a little naive to what

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that entailed. 
I understood that you could be 

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ADBA, so that makes a whole lot 
of sense. 

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All of our bank accounts and a 
lot of our furniture accounts 

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are still Nicole Rd. 
Design. 

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We have to clarify with the 
vendor what that means. 

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Like when we go to High Point 
Market, they're like, you don't 

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have an account. 
I'm like, we are actually Nicole

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Rd. 
Design UPS and FedEx and all of 

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them know we're both. 
One of the tricky parts was 

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converting all of like our 
Google Drive over to the new. 

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I have since learned there's way
easier ways to do it. 

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But at that very moment, I 
didn't want to spend all the 

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money. 
I didn't know any better. 

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AI didn't exist, so you couldn't
just get in ChatGPT and be like,

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how do I do this, right? 
So we unfortunately lost some 

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files and some stuff didn't 
happen as easily as I liked. 

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We lost our Google page because 
once again, it was kind of, it 

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was tricky to change it all. 
What I didn't know with your 

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Google business page, if you get
on and change everything, they 

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think you've been hacked. 
So. 

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They shut down. 
Wow, I didn't think about that. 

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Yes. 
So what I have since learned for

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anyone out there that if you 
move, don't change your address.

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Don't do any of that until your 
signage is up and all of your 

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00:13:18,280 --> 00:13:22,400
proof of life is there so you 
can do the video walkthroughs or

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00:13:22,400 --> 00:13:25,240
else they're going to think you 
got hacked if you change, you 

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know, some of the key important 
things. 

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00:13:27,320 --> 00:13:31,960
So losing Google reviews is hard
when there's really no way of 

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getting them back. 
So definitely taking it slow, 

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but don't be fearful of 
rebranding if you're new 

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direction, you know, if you no 
longer want to be some super 

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sweet name or some super 
specific name and you want to 

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rebrand, do it. 
It just might be worth investing

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00:13:49,840 --> 00:13:53,680
in someone to help you. 
OK, good advice. 

240
00:13:53,720 --> 00:13:57,560
Yeah, I was curious about that 
part of it because people ask 

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00:13:57,560 --> 00:14:01,680
all the time and I know it is 
challenging endeavor, but you 

242
00:14:01,680 --> 00:14:03,680
did it. 
But it's like it probably could 

243
00:14:03,680 --> 00:14:06,280
have been then. 
So maybe people could reach out 

244
00:14:06,280 --> 00:14:09,120
and ask you for some. 
Of course, if they they decide 

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that they want to do that. 
So I'm going to touch back on 

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you started out with 
engineering, building 

247
00:14:15,280 --> 00:14:19,080
construction degree and then 
going into entrepreneurship. 

248
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Both of those areas are male 
dominated industries. 

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00:14:23,720 --> 00:14:27,000
You'd mentioned also with our 
Nixon interiors, it's a little 

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00:14:27,000 --> 00:14:30,280
more masculine. 
Let's talk a little bit about 

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how the gender plays into being 
an interior designer in this 

252
00:14:35,400 --> 00:14:37,240
today's age. 
Yeah. 

253
00:14:37,240 --> 00:14:40,440
So I think it's a great question
because right now one of the hot

254
00:14:40,440 --> 00:14:44,400
topics is masculine energy 
versus feminine energy and when 

255
00:14:44,400 --> 00:14:46,360
to bring both into your design 
firm. 

256
00:14:46,360 --> 00:14:50,840
Even the feminine energy, you 
know, is the creative work, the 

257
00:14:50,840 --> 00:14:54,240
really inspired work though 
partnering with females. 

258
00:14:54,640 --> 00:14:57,560
But the masculine energy and 
entrepreneurship is something 

259
00:14:57,560 --> 00:15:01,040
you do have to hone in on. 
And as someone who works with 

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00:15:01,040 --> 00:15:05,200
contractors and trades all day, 
and a lot of our clients are 

261
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males as well, and then, you 
know, I have my husband and we 

262
00:15:08,800 --> 00:15:13,400
have 4 boys, so my life is very 
male dominant. 

263
00:15:14,640 --> 00:15:18,760
I love a spa day, you know, I 
love the opportunity to get away

264
00:15:18,760 --> 00:15:22,400
from that. 
But I think interior designers 

265
00:15:22,400 --> 00:15:24,760
so often can have a bad 
reputation. 

266
00:15:24,840 --> 00:15:28,080
There's so many words that have 
been used to describe designers 

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00:15:28,080 --> 00:15:30,800
that may not have had a good 
experience with trades or 

268
00:15:30,800 --> 00:15:33,840
contractors. 
And I think we all just kind of 

269
00:15:33,840 --> 00:15:37,880
have to step back and realize, 
like, what energy do we need to 

270
00:15:37,880 --> 00:15:40,760
bring to that moment? 
Is this a time for the masculine

271
00:15:40,760 --> 00:15:42,400
energy? 
Do we need to stand firm? 

272
00:15:42,400 --> 00:15:45,680
Or do we need to just have a 
solution and work with everyone?

273
00:15:46,240 --> 00:15:50,720
Because what we do, if the 
trades or the tile guy aren't on

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00:15:50,720 --> 00:15:53,440
our team, you know, and excited 
to work with us, it's going to 

275
00:15:53,440 --> 00:15:55,640
be impossible. 
Yeah, for sure. 

276
00:15:56,120 --> 00:16:02,000
So it does take getting to have 
that confidence on the job site 

277
00:16:02,000 --> 00:16:05,840
and everything that they'll 
listen to you and just value 

278
00:16:05,840 --> 00:16:07,880
your credibility, what you're 
bringing. 

279
00:16:07,880 --> 00:16:10,240
Yeah. 
Now I agree, and I think having 

280
00:16:10,240 --> 00:16:14,120
the degree in construction gives
me an interesting perspective 

281
00:16:14,840 --> 00:16:17,480
because a lot of designers are 
so new to the world of 

282
00:16:17,480 --> 00:16:20,400
construction and there's so much
to learn. 

283
00:16:20,400 --> 00:16:23,160
I still learn stuff on a daily 
basis. 

284
00:16:23,880 --> 00:16:28,160
Right now I actually have an 
electrician and my tile guys at 

285
00:16:28,160 --> 00:16:31,200
my own house, like literally 
directly behind me, and we're 

286
00:16:31,200 --> 00:16:34,600
trying to work through some 
stuff for our projects and 

287
00:16:34,600 --> 00:16:37,200
designers. 
One thing I love to tell them is

288
00:16:37,560 --> 00:16:41,520
do projects at your home, even 
if your budget isn't that of 

289
00:16:41,520 --> 00:16:45,720
your clients, like mine is not. 
But you can experiment, you can 

290
00:16:45,720 --> 00:16:49,400
learn, you can have the trades 
really tell you all the things 

291
00:16:49,400 --> 00:16:52,920
and figure it out and do things 
that you may not have the 

292
00:16:52,920 --> 00:16:57,080
confidence to do at a client's 
house yet in your own home. 

293
00:16:57,400 --> 00:17:00,800
And I think that alone, yes, you
can use the photos and the stuff

294
00:17:00,800 --> 00:17:05,800
for social media, but it also 
just is a really good lesson on,

295
00:17:05,920 --> 00:17:09,160
you know, learning your skills 
and building relationships with 

296
00:17:09,160 --> 00:17:12,240
the trades. 
Yeah, that's really good advice.

297
00:17:12,240 --> 00:17:14,280
Like going back and forth with 
the trades. 

298
00:17:14,319 --> 00:17:16,920
Even if you have a good 
relationship with your trade, 

299
00:17:17,480 --> 00:17:22,400
they might make a suggestion 
that or have a preference for 

300
00:17:22,400 --> 00:17:25,520
doing it a certain way that you 
know that it's not going to work

301
00:17:25,520 --> 00:17:27,920
for your design. 
But you might be hesitant to 

302
00:17:27,920 --> 00:17:29,960
tell them because they have more
experience than you. 

303
00:17:30,480 --> 00:17:33,960
So learning how to talk with 
them, going back and forth, 

304
00:17:33,960 --> 00:17:38,040
understanding why, and then 
maybe even soliciting for your 

305
00:17:38,040 --> 00:17:42,040
design in the end as the right 
solution, all that takes 

306
00:17:42,040 --> 00:17:45,000
practice, and doing it in front 
of a client is hard to do. 

307
00:17:45,000 --> 00:17:49,160
So if you can do it in your own 
home and navigate that and get 

308
00:17:49,160 --> 00:17:50,920
experience doing that, I think 
that's a great idea. 

309
00:17:51,480 --> 00:17:55,880
No, it really is because we can 
make beautiful elevations pre 

310
00:17:55,880 --> 00:17:58,080
demo. 
We draw all the things you know,

311
00:17:58,080 --> 00:18:00,560
we have everything designed 
exactly how you want it. 

312
00:18:00,560 --> 00:18:04,520
Then they tear open the walls. 
And my house is a great example.

313
00:18:04,520 --> 00:18:07,280
We didn't realize the stairs 
were going through the old 

314
00:18:07,280 --> 00:18:10,200
bathroom vanity. 
Like literally there's a ramp in

315
00:18:10,200 --> 00:18:13,720
the back of the vanity. 
And I had no idea. 

316
00:18:13,720 --> 00:18:17,000
Like we had never pulled open 
the back of the cabinet door. 

317
00:18:17,000 --> 00:18:19,440
We just assumed it was a false 
bat because it was built in the 

318
00:18:19,440 --> 00:18:22,360
60s. 
But sitting there with the 

319
00:18:22,360 --> 00:18:26,000
plumber and the framer and the 
demo guy and everybody, the tile

320
00:18:26,000 --> 00:18:29,520
installer to be like, what can 
we do to make this work? 

321
00:18:30,360 --> 00:18:33,160
And we all had solutions. 
We all had great solutions. 

322
00:18:33,160 --> 00:18:37,600
But in the end it was like, OK, 
your idea plus your idea is what

323
00:18:37,600 --> 00:18:39,960
we're going to roll with. 
But like you said, doing that in

324
00:18:39,960 --> 00:18:44,320
front of clients sometimes isn't
great because they can lose 

325
00:18:44,320 --> 00:18:47,320
confidence in really odd things 
even though there's nothing to 

326
00:18:47,320 --> 00:18:51,000
lose confidence about because 
they just assume you should have

327
00:18:51,000 --> 00:18:52,880
the answer before the walls are 
open. 

328
00:18:52,880 --> 00:18:54,600
But we all know that is not the 
case. 

329
00:18:54,840 --> 00:18:57,400
Right. 
Yeah, I love troubleshooting on 

330
00:18:57,400 --> 00:19:00,680
the spot, but the client really 
shouldn't be there for that. 

331
00:19:01,400 --> 00:19:02,160
Yeah. 
OK. 

332
00:19:02,160 --> 00:19:05,200
So that's really good that you 
have that background. 

333
00:19:05,440 --> 00:19:10,600
Do you recommend that designers 
take any construction classes or

334
00:19:10,600 --> 00:19:13,040
courses or like how would you 
recommend a designer who maybe 

335
00:19:13,040 --> 00:19:16,800
didn't have that degree in 
building construction to kind of

336
00:19:16,800 --> 00:19:21,000
get some exposure to a little 
bit more for just understanding 

337
00:19:21,000 --> 00:19:23,800
construction? 
Of course, I'm sure there's 

338
00:19:23,800 --> 00:19:26,160
classes online. 
I'm sure you could hop onto 

339
00:19:26,160 --> 00:19:29,040
YouTube, but a lot of that would
take a lot of time. 

340
00:19:29,040 --> 00:19:33,760
I would say boots on the ground,
Go to job sites often and talk 

341
00:19:33,760 --> 00:19:38,200
to everybody, ask questions. 
I've been up in attics, I've 

342
00:19:38,200 --> 00:19:40,920
climbed on ladders. 
I show up to concrete pores 

343
00:19:41,400 --> 00:19:44,760
because we want to know. 
And they like to tell you there 

344
00:19:44,760 --> 00:19:47,600
is nothing more than, you know, 
a man telling you why frame 

345
00:19:47,600 --> 00:19:50,000
something, you know, the way he 
did learning. 

346
00:19:50,000 --> 00:19:54,080
And then the next time you go, 
you can ask even more questions 

347
00:19:54,080 --> 00:19:56,640
and learn more details and 
figure it out. 

348
00:19:57,200 --> 00:19:58,760
And I don't want to say no 
question. 

349
00:19:58,760 --> 00:20:01,440
It's a dumb question, but it 
really is like being like, oh, 

350
00:20:01,440 --> 00:20:03,080
why did you run the plumbing 
here? 

351
00:20:03,080 --> 00:20:06,680
Why is this in the ground? 
Why is this off center when I 

352
00:20:06,680 --> 00:20:08,640
thought the faucet was centered 
on the wall? 

353
00:20:08,640 --> 00:20:11,040
And they can explain. 
Oh well, because the cabinet, 

354
00:20:11,040 --> 00:20:13,960
the P trap has to, you know, if 
you're off to the left or 

355
00:20:13,960 --> 00:20:16,720
whatever it is or why is there 
plywood here? 

356
00:20:17,080 --> 00:20:20,880
I think just asking the 
questions and showing up more 

357
00:20:20,880 --> 00:20:24,640
often and not showing up like in
high heels with a clipboard 

358
00:20:24,640 --> 00:20:28,160
about to yell at everybody, but 
really showing up to learn. 

359
00:20:28,520 --> 00:20:31,040
People really respect that, 
yeah. 

360
00:20:31,200 --> 00:20:34,040
And understanding that asking 
questions doesn't mean that 

361
00:20:34,040 --> 00:20:36,720
they're going to, like you said,
that they want to share that 

362
00:20:36,720 --> 00:20:38,800
information with you. 
They're not going to think less 

363
00:20:38,800 --> 00:20:40,400
of you. 
Probably they love that you're 

364
00:20:40,400 --> 00:20:43,760
asking and you want to know. 
So don't worry about asking 

365
00:20:43,760 --> 00:20:45,560
those questions. 
Just go for it. 

366
00:20:45,600 --> 00:20:48,880
Yeah, yes, of course. 
So how many? 

367
00:20:48,920 --> 00:20:52,800
People, do you have working 
right now at your firm or in 

368
00:20:52,800 --> 00:20:54,920
your production? 
Yeah, no, of course. 

369
00:20:54,920 --> 00:20:59,360
So in staff we have myself. 
So I operate as the founder and 

370
00:20:59,360 --> 00:21:02,600
the lead designer as well as the
many hats that we wear. 

371
00:21:03,080 --> 00:21:06,480
I then have a designer who does 
all the technical drawings. 

372
00:21:06,480 --> 00:21:09,320
She does a lot of the sourcing 
and kind of putting everything 

373
00:21:09,320 --> 00:21:14,000
together, as well as some 
project management depending on 

374
00:21:14,000 --> 00:21:16,160
the project. 
Then we have our operations 

375
00:21:16,160 --> 00:21:20,160
specialist, so she handles 
really all the back end, the 

376
00:21:20,160 --> 00:21:23,880
procurement, the tracking, the 
vendor communication, any of the

377
00:21:23,880 --> 00:21:26,480
office stuff that needs to get 
worked out. 

378
00:21:27,000 --> 00:21:30,800
Then we have our brand 
coordinator who also does some 

379
00:21:30,800 --> 00:21:34,160
personal assistant executive 
assistant roles for me as well. 

380
00:21:34,160 --> 00:21:38,200
Manages social media, manages 
back end, just really helps with

381
00:21:38,240 --> 00:21:41,720
all the other things. 
We tend to always have an 

382
00:21:41,720 --> 00:21:44,960
intern, ours just rolled off and
went back to school. 

383
00:21:44,960 --> 00:21:49,000
And then we also have our 
warehouse assistant who really 

384
00:21:49,000 --> 00:21:51,400
does manages the back of the 
house. 

385
00:21:51,400 --> 00:21:54,240
Whenever we get deliveries we do
our own receiving. 

386
00:21:54,520 --> 00:21:58,960
So he will open the packages, 
inspect them, document them, 

387
00:21:58,960 --> 00:22:01,800
repackage them and place them in
the warehouse where they need to

388
00:22:01,800 --> 00:22:04,440
go to install day. 
Then who delivers? 

389
00:22:04,800 --> 00:22:07,720
You have a receiving, but then 
do you have your own team 

390
00:22:07,720 --> 00:22:09,480
delivering as well? 
No, We. 

391
00:22:09,480 --> 00:22:12,280
Actually partnered with at the 
moving company that's right up 

392
00:22:12,280 --> 00:22:15,120
the road from us. 
They handle all that. 

393
00:22:15,160 --> 00:22:19,000
Looking into it, the logistics 
of having that many people like 

394
00:22:19,000 --> 00:22:21,680
under you and the insurances 
don't really make sense. 

395
00:22:21,680 --> 00:22:25,400
So having the ability to hire 
out and hire the number of 

396
00:22:25,400 --> 00:22:29,240
people, some installs you want 6
movers there and two trucks. 

397
00:22:29,240 --> 00:22:30,880
We could never have that on 
staff. 

398
00:22:31,800 --> 00:22:34,320
Well, it's nice that. 
You have that room though for 

399
00:22:34,320 --> 00:22:39,040
receiving and holding that all 
in in house, so yes it doesn't. 

400
00:22:39,040 --> 00:22:41,920
Come without challenges, but we 
are located in a little bit 

401
00:22:41,920 --> 00:22:44,560
smaller of a town with the 
closest receiving warehouse is 

402
00:22:44,560 --> 00:22:47,960
an hour away. 
So it's explaining to clients 

403
00:22:47,960 --> 00:22:50,920
your items are in Orlando, your 
items are in Tampa and they're 

404
00:22:50,920 --> 00:22:53,880
going to stay there for the next
four months was really 

405
00:22:53,880 --> 00:22:57,360
challenging and with the price 
of receiving was really high. 

406
00:22:57,680 --> 00:23:00,560
So we actually charge a 
procurement fee which includes 

407
00:23:00,560 --> 00:23:04,200
the ordering and the in house 
receiving and warehousing. 

408
00:23:04,840 --> 00:23:08,120
OK, great. 
So do you have plans to scale 

409
00:23:08,120 --> 00:23:11,400
larger if opportunity presents 
itself? 

410
00:23:12,040 --> 00:23:14,640
Yes. 
By the time this episode 

411
00:23:14,640 --> 00:23:17,160
actually airs, it should be the 
week that we're moving into our 

412
00:23:17,160 --> 00:23:20,520
new design studio. 
We've made the decision to 

413
00:23:20,520 --> 00:23:23,480
separate the design studio in 
the warehouse. 

414
00:23:23,480 --> 00:23:27,440
We've realized we need more 
studio space and we need more 

415
00:23:27,440 --> 00:23:29,680
warehouse space. 
And looking at the options 

416
00:23:29,680 --> 00:23:33,760
available on the market, there 
wasn't anything that felt like 

417
00:23:33,800 --> 00:23:36,720
Arnix and Interiors Design 
Studio elevated client 

418
00:23:36,720 --> 00:23:40,040
experience with a warehouse, you
know, everything's more 

419
00:23:40,040 --> 00:23:43,640
warehousing district. 
So we have made the decision to 

420
00:23:43,640 --> 00:23:46,320
separate. 
We're on the hunt for where our 

421
00:23:46,320 --> 00:23:50,200
warehouse space is going to be. 
We currently have about 2000 

422
00:23:50,200 --> 00:23:55,360
square feet, which if you can 
visualize that's like 2 full 

423
00:23:55,360 --> 00:23:59,000
houses of furniture can 
comfortably fit or you know, a 

424
00:23:59,000 --> 00:24:01,960
few smaller projects. 
We're looking for about 4005 

425
00:24:01,960 --> 00:24:03,920
thousand square feet. 
OK, Yeah. 

426
00:24:03,920 --> 00:24:06,640
That'll allow you to have all 
your projects going at the same 

427
00:24:06,880 --> 00:24:10,720
time for ordering furniture. 
Yeah, that's interesting. 

428
00:24:10,720 --> 00:24:14,320
OK, so any other ways to see 
your brand scaling? 

429
00:24:14,320 --> 00:24:17,800
Like have you thought about 
retail or having to shop or 

430
00:24:17,880 --> 00:24:20,080
online? 
I know you have a podcast, 

431
00:24:20,080 --> 00:24:22,840
though, so you want to talk 
about that a little bit? 

432
00:24:22,880 --> 00:24:25,760
Yeah, we. 
Have the podcast Season 1 

433
00:24:25,760 --> 00:24:28,480
wrapped up this spring. 
It's called Highly affected by 

434
00:24:28,480 --> 00:24:31,320
her surroundings. 
You can kind of tell by the 

435
00:24:31,320 --> 00:24:35,400
title, as designers, we really 
are affected by the spaces 

436
00:24:35,400 --> 00:24:37,680
around us. 
And it was a really fun 

437
00:24:37,680 --> 00:24:40,880
opportunity to connect with 
other designers, but as well as 

438
00:24:40,880 --> 00:24:45,200
like brands and luxury builders.
You know, one of our last 

439
00:24:45,200 --> 00:24:49,520
episodes was with a South Asian 
wedding planner coordinator and 

440
00:24:49,520 --> 00:24:53,040
like $1,000,000 weddings. 
And you know, the overlap 

441
00:24:53,040 --> 00:24:57,400
between weddings and interiors 
is really close. 

442
00:24:57,840 --> 00:25:01,760
So the podcast has been really 
fun opportunity to have this 

443
00:25:01,760 --> 00:25:03,760
conversation. 
Season 2. 

444
00:25:03,960 --> 00:25:07,160
We should be about halfway 
through season 2 when this airs 

445
00:25:07,160 --> 00:25:09,880
as well. 
But send me a DM. 

446
00:25:09,880 --> 00:25:12,480
We'd love to have more guests on
the show as well. 

447
00:25:12,960 --> 00:25:18,720
But As for retail, I am not 
someone that gets super excited 

448
00:25:18,720 --> 00:25:20,800
by that idea. 
I know the logistics, I've had 

449
00:25:20,800 --> 00:25:24,200
friends that have done it. 
Do I love to buy things? 

450
00:25:24,200 --> 00:25:26,280
Do I love vintage? 
Do I love all that? 

451
00:25:26,280 --> 00:25:28,320
Yes. 
Are we going to probably have, 

452
00:25:28,320 --> 00:25:31,280
you know, warehouse sales and 
some similar pop ups? 

453
00:25:31,320 --> 00:25:33,240
Of course. 
It's just the nature. 

454
00:25:33,680 --> 00:25:36,640
I think there's some really 
great designers who have really 

455
00:25:37,240 --> 00:25:40,160
done a good job with e-commerce.
They had the brand in the 

456
00:25:40,160 --> 00:25:42,840
backing and I love to see what 
they've curated. 

457
00:25:43,320 --> 00:25:45,760
That's not necessarily in the 
plans for us. 

458
00:25:45,760 --> 00:25:49,960
I think scaling larger projects,
distance projects are definitely

459
00:25:49,960 --> 00:25:53,200
on our radar. 
Depending on the receiving 

460
00:25:53,200 --> 00:25:55,880
warehouse, we'd love to receive 
for other designers. 

461
00:25:55,880 --> 00:26:01,280
That's the goal to allow so many
designers around me still aren't

462
00:26:01,440 --> 00:26:04,120
ordering wholesale. 
They're not doing all the things

463
00:26:04,120 --> 00:26:07,440
because of the challenges. 
And I would really like to be 

464
00:26:07,440 --> 00:26:09,440
able to help them elevate their 
business. 

465
00:26:09,440 --> 00:26:10,480
Yeah. 
Oh, that's. 

466
00:26:10,480 --> 00:26:12,880
Great. 
Yeah, really is a Better 

467
00:26:12,880 --> 00:26:14,840
Business model when you order 
the wholesale. 

468
00:26:14,840 --> 00:26:18,360
So if that's holding them back, 
then what a great opportunity 

469
00:26:18,360 --> 00:26:20,640
for you to help them out. 
No, I think. 

470
00:26:20,640 --> 00:26:24,560
So yeah, so how do? 
You then stay up to date on 

471
00:26:24,560 --> 00:26:28,480
latest trends and what do you do
to get inspired for your 

472
00:26:28,480 --> 00:26:30,240
designs? 
I think. 

473
00:26:30,520 --> 00:26:34,360
The trend word for so many 
people is triggering for sure. 

474
00:26:34,480 --> 00:26:38,400
And I think right now it's less 
about trends, but really more 

475
00:26:38,400 --> 00:26:42,360
about lifestyle, personal 
branding, really who the 

476
00:26:42,360 --> 00:26:46,800
individual client is. 
The past 5-10 years, there's 

477
00:26:46,800 --> 00:26:51,120
been this back to trend and 
designers having one signature 

478
00:26:51,120 --> 00:26:52,640
style. 
And I know on one of your 

479
00:26:52,640 --> 00:26:56,240
podcasts a couple months ago you
talked about this as well, where

480
00:26:56,240 --> 00:27:00,400
it's that signature style is 
also getting a little tricky 

481
00:27:00,400 --> 00:27:04,560
because clients are now ready to
not just have the same style as 

482
00:27:04,560 --> 00:27:06,520
their neighbor. 
They really want something 

483
00:27:07,200 --> 00:27:10,080
tailored to them, their 
lifestyle, their family. 

484
00:27:10,080 --> 00:27:15,480
So I think allowing designers 
that confidence to really pull 

485
00:27:15,480 --> 00:27:19,720
that out of their clients and 
design A space that really works

486
00:27:20,000 --> 00:27:24,480
both function and visually for 
the client, I think it's really 

487
00:27:24,480 --> 00:27:26,040
important. 
Yeah, that's. 

488
00:27:26,080 --> 00:27:29,240
Great point of view. 
So is there any advice that you 

489
00:27:29,240 --> 00:27:33,480
have for maybe designers 
starting out or wanting to get 

490
00:27:33,480 --> 00:27:36,160
their own business that you 
haven't already shared? 

491
00:27:36,160 --> 00:27:39,400
Because you've shared a lot of 
great advice, I know, I think. 

492
00:27:39,560 --> 00:27:42,840
Your possibilities are endless. 
There's so much advice and so 

493
00:27:42,840 --> 00:27:45,240
many courses. 
When I started, there was a 

494
00:27:45,240 --> 00:27:47,520
couple podcasts that I listened 
to, but there wasn't the 

495
00:27:47,920 --> 00:27:50,120
accessibility to all the 
information there is now. 

496
00:27:50,440 --> 00:27:54,160
So I think really finding 
Someone Like You as a mentor or 

497
00:27:54,160 --> 00:27:58,560
someone else that can guide you,
but confidence is really huge. 

498
00:27:58,800 --> 00:28:02,960
Do what you need to do to gain 
your own confidence, whether it 

499
00:28:02,960 --> 00:28:05,480
is courses, whether it's 
projects at your own house, 

500
00:28:05,480 --> 00:28:09,920
whether right now we're redoing 
like all the rest because that 

501
00:28:09,920 --> 00:28:11,720
is what we've realized right 
now. 

502
00:28:11,720 --> 00:28:14,440
We know what we're doing, we're 
good at what we do. 

503
00:28:14,840 --> 00:28:18,320
But whenever there's been an 
error, ideally not client 

504
00:28:18,320 --> 00:28:20,920
facing, but whenever there's 
been an error, we've realized 

505
00:28:20,920 --> 00:28:24,160
like that SOP, there needs some 
modifications or there wasn't 

506
00:28:24,160 --> 00:28:28,320
one that was fully written up. 
So I think new designers really 

507
00:28:28,320 --> 00:28:32,240
learning what SO PS, they need 
how they want their business to 

508
00:28:32,240 --> 00:28:36,320
be, what their ideal client is 
and not to be afraid to start 

509
00:28:36,320 --> 00:28:39,600
small. 
I think there's so much advice 

510
00:28:39,600 --> 00:28:42,640
out there on don't do this or 
don't do that. 

511
00:28:42,640 --> 00:28:46,840
But maybe stepping your way in 
on a small scale is not a bad 

512
00:28:46,840 --> 00:28:48,520
idea. 
Yeah. 

513
00:28:48,680 --> 00:28:51,440
Really good. 
Well, I think people are going 

514
00:28:51,440 --> 00:28:54,640
to want to reach out to you, so 
why don't you share how they can

515
00:28:54,640 --> 00:28:57,560
do that and where they can find 
you, of course. 

516
00:28:57,560 --> 00:29:02,320
So like I said earlier, we are 
are like the letter Nixon 

517
00:29:02,320 --> 00:29:07,080
NICKSON interiors. 
We have a website that you can 

518
00:29:07,080 --> 00:29:09,880
contact us through, but also 
Instagram. 

519
00:29:10,320 --> 00:29:13,960
I think we're on LinkedIn, we're
on Pinterest, we're on Facebook,

520
00:29:13,960 --> 00:29:16,240
we have a YouTube channel that 
we post on. 

521
00:29:16,240 --> 00:29:19,320
So there's a lot of ways. 
Feel free to send Adm. 

522
00:29:19,320 --> 00:29:22,240
Like I said, I have the podcast 
highly affected by her 

523
00:29:22,240 --> 00:29:25,560
surroundings. 
That's out, but it's really 

524
00:29:25,960 --> 00:29:28,520
Designers need designer friends,
you know, designers need 

525
00:29:28,520 --> 00:29:31,920
contacts. 
So never be afraid to say hi. 

526
00:29:32,480 --> 00:29:33,360
Great. 
Yeah, we'll put. 

527
00:29:33,360 --> 00:29:36,680
All those links in our show 
notes so people can easily find 

528
00:29:36,680 --> 00:29:38,880
you. 
Thank you, Nicole for coming on 

529
00:29:38,880 --> 00:29:40,360
today. 
It's been great talking with 

530
00:29:40,360 --> 00:29:41,720
you. 
Yes, this is a lot of. 

531
00:29:41,720 --> 00:29:42,840
Fun. 
Thank you so much. 

532
00:29:50,160 --> 00:29:53,280
So we've included. 
Nicole's contact information in 

533
00:29:53,280 --> 00:29:55,760
the show notes if you'd like to 
reach out to her or see her 

534
00:29:55,760 --> 00:29:59,680
portfolio. 
And don't forget that we have 

535
00:30:00,480 --> 00:30:03,840
Launch Your Business boot camp 
coming up in January. 

536
00:30:03,920 --> 00:30:08,120
The doors are opening December 
1st and so you can get in there.

537
00:30:08,120 --> 00:30:11,120
And don't forget includes a full
year membership to my design 

538
00:30:11,120 --> 00:30:13,480
mentor. 
So you have that full learning 

539
00:30:13,480 --> 00:30:18,400
platform and mentorship, but 
then you also have the eight 

540
00:30:18,400 --> 00:30:22,640
week launching your business 
boot camp to go along with it. 

541
00:30:22,640 --> 00:30:27,320
So it's really a great deal. 
You're going to really be 

542
00:30:27,320 --> 00:30:31,040
inspired and have all the 
accountability you need to make 

543
00:30:31,040 --> 00:30:35,560
2026 your year for following 
your passion and starting your 

544
00:30:35,560 --> 00:30:38,560
design business. 
I'd love to see you do that. 

545
00:30:39,040 --> 00:30:41,680
You can get on the wait list. 
The link is in the show notes. 

546
00:30:41,800 --> 00:30:44,840
I'd love to see you in there. 
And that's all we have this 

547
00:30:44,840 --> 00:30:46,520
week. 
Next week we'll have another 

548
00:30:46,520 --> 00:30:49,560
great episode and until then, 
stay creative. 

549
00:30:51,120 --> 00:30:54,160
Thanks for listening. 
If you love this episode, please

550
00:30:54,160 --> 00:30:56,920
leave a rating and a review. 
This helps me reach other 

551
00:30:56,920 --> 00:31:00,640
curious creatives like you. 
If you have a topic request or 

552
00:31:00,640 --> 00:31:03,920
would like to contact me, simply
head over to my website 

553
00:31:04,160 --> 00:31:10,280
ourawarddesign.com or e-mail me 
at podcast@ourawarddesign.com.

