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Hello and welcome to episode 158
of Design Curious Podcast. 

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I'm your host and mentor, 
Rebecca Ward. 

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Today on the podcast, we have an
interview with Marcy Sagal. 

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Let me tell you a little bit 
about her. 

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Marcy is the founder and 
principal of MSA Interiors, a 

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leading commercial interior 
design firm specializing in 

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multifamily housing, student 
housing, senior living, 

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affordable housing, and other 
complex commercial projects. 

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With over 25 years of industry 
experience, Marcy has 

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established herself as a trusted
expert in creating innovative, 

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functional, and aesthetically 
compelling spaces that align 

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with her client's strategic 
goals. 

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Her expertise extends beyond 
design to include advisory roles

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for major manufacturers, helping
shape product lines that cater 

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to evolving market demands. 
A sought after thought leader, 

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Marcy shares her insights 
through speaking engagements and

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collaborations, highlighting her
ability to bridge creativity 

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with business acumen. 
As a creative member of the 

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Entrepreneurs Organization 
Baltimore, Marcy embodies 

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entrepreneurial leadership and 
innovation. 

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Her commitment to excellence, 
coupled with her passion for 

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design has earned her reputation
as a trailblazer in the 

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commercial interiors industry. 
I know we don't get a lot of 

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commercial designers on the 
podcast, so it was a great 

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conversation with Marcy, and I 
think you're going to like it as

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well. 
So let's get into it. 

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You're now listening to Design 
Curious, a place where you, 

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Creative One, are here to learn 
about what it really is like to 

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be an interior designer. 
And I'm your host and mentor, 

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Rebecca Ward. 
If you're worried about how to 

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succeed in a creative career, if
you're ready to learn your next 

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steps to become an interior 
designer, and if you want the 

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satisfaction of doing something 
you love every day, you are in 

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the right place. 
Grab a coffee, a notebook, and 

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let's dig into today's episode. 
Hi, Mercy, welcome to Design 

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Curious Podcast. 
It's great to have you here 

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today. 
Thank you so much, Rebecca. 

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I'm excited to be here and talk 
about what I love the most, 

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design. 
Me too. 

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I feel like you have a fresh 
story that we haven't heard a 

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lot of lately, so I would love 
to hear how you got into 

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interior design, your whole path
getting in there. 

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And I know that you are 
commercial and multi family 

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designers, so let's hear about 
it. 

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Sure. 
So I have always had a love of 

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design since I was a little 
girl. 

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My mother would have different 
designers come and work on her 

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home and I got very involved in 
the process at a very young age.

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I'm the only daughter and my 
mother continued to include me 

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in those processes and I grew a 
passion from a very young age. 

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Oh, that's nice of her. 
And I, of course, went to school

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and I studied design and also 
graphics because I think that 

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the two are very combined when 
you're thinking about 

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holistically a whole space. 
And I studied both and was 

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fortunate enough to have the 
ability to intern for a number 

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of different companies. 
From there, I kind of moved 

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through the process of being a 
designer and started out doing 

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residential because I always had
a love of residential. 

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But ultimately I decided that I 
wanted to be in commercial. 

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And it's very, very hard for 
designers to make the transition

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from residential to commercial. 
So that's kind of what I wanted 

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to talk about a little bit. 
Let's get into that. 

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Again, I still love doing 
residential and still work on 

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some very large scale projects, 
but I have found a passion of 

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doing commercial design that we 
feel has a much more residential

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feel towards it. 
When we work on the multi family

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projects around the country that
we work on, we give it that sort

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of more residential home feel. 
So each space at a very high end

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apartment building might have 
those beautiful TV lounges, 

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great kitchens, fun, different 
types of amenities and all of 

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that is the same thing that you 
see in residential. 

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It's just been moved to a 
commercial level on a much 

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larger scale and we use more 
commercial finishes, prints in 

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the fabrics and in the finishes 
on the walls and just the fire 

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rated things and different 
things that we do on a 

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commercial level. 
Do you feel limited at all by 

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commercial materials or is there
a lot there now? 

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Did. 
When I started originally, they 

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felt like everything was 
healthcare and bad vinyls. 

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And now just about every top 
fabric company is making 

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commercially rated fabric. 
Even look at just the 

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residential performance fabrics,
we didn't have that and you can 

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use performance fabrics in 
commercial jobs as long as 

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they're rated with the right 
ratings. 

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We have been incredibly 
fortunate to be in this time 

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where we have so many different 
types of commercial fabrics that

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are at our fingertips and 
commercial wallpaper. 

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Just about any wallpaper company
on the higher level 

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residentially will also make it 
for you commercially. 

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So they'll put it on a vinyl. 
So if it's on a paper, a lot of 

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them will still put it on a 
vinyl and you can use that same 

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book for a commercial space. 
So it's, again, finding the 

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materials that feel right, feel 
super elegant, feel super high 

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end. 
Like when you go into a hotel. 

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We do hotels as well. 
When you go into a hotel, it has

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that sort of residential flavor 
to it. 

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Yeah, people are hanging out in 
the lobby. 

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They're enjoying the different 
spaces throughout the hotel. 

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Each one has its own flavor, its
own sort of audience that it's 

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trying to attract. 
And that's pretty much what we 

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do on a commercial level. 
OK. 

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So how long have you been doing 
commercial projects like these? 

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I have my own company. 
Why have we been an incredible 

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team of people for 21 years? 
And I'll be doing have been 

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doing this for over 30 years and
just never gets old. 

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I feel invigorated with it all 
the time and we try to do the 

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same thing for our team. 
New materials make it really 

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exciting all the time, and new 
furniture and new fixtures and 

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all the things that come with 
it. 

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Yeah. 
How did you get your business 

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started in the 1st place? 
You. 

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I'm sure you're working for 
someone else initially. 

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I was working for someone else 
and then I was asked by someone 

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that I had known for a very long
time, since maybe in 9th grade, 

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who had a very large project and
asked if I could work on his 

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project. 
And I said well I'm currently 

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full time working somewhere 
else. 

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And he said I am not comfortable
with the work that's being done 

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on my house. 
And it was a very large house, 

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very large on the water. 
And he said I really would like 

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you to come and work on this, 
even if you have to do it in the

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evenings and weekends because I 
know you're going to know what I

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want. 
I agreed to do it and it was a 

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great project. 
Very first one under my roof was

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featured on a top publication 
cover inside spreads. 

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Yeah, that was a big deal. 
And so I thought, OK, well, this

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is sort of giving me a message 
here. 

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I think I need to have my own 
company. 

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And I come from a family of 
entrepreneurs, so I wasn't 

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afraid of it. 
Also very good with numbers and 

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very good at business 
development. 

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And I thought I can do this. 
So I put a plan together for 

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myself and I started and I would
say definitely through the 

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school of Hard Knocks, I learned
how to run a company. 

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And obviously I always tell 
everyone, learn QuickBooks, 

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learn accounting. 
You need to know your numbers. 

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If you have your own firm, you 
need to know how numbers work. 

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I didn't know any of that at the
beginning. 

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You know, we have freight cost, 
we have tariffs, we have 

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shipping, receiving installation
costs. 

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We have a million different 
costs that get added on to jobs.

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And I don't think a lot of new 
people understand how that can 

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increase the cost to the end 
user significantly. 

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And so all of those things need 
to be looked at. 

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You need to know what those 
percentages are off the top of 

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your head and should be able to 
plug them into a job instantly 

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as you're putting the numbers 
together. 

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Yeah, that's a good point. 
Because even if you hire a 

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bookkeeper or an accountant in 
your business, you still have to

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be able to interpret the 
numbers, understand your 

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margins. 
You still are the CEO, and so 

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you have to make all the hard 
decisions and make sure your 

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business is profitable. 
The other people are there to 

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keep you on track, but you can't
get away from the numbers. 

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Right. 
You need to know what your 

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margins are. 
You need to know what your 

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profits are. 
Your margins are you need to 

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know where you stand amongst 
other firms in the country and 

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what those percentages might 
look like. 

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It's really just basically 
learning how to interpret things

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and understand and ask the 
questions. 

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And the first thing I would tell
people is please get a mentor or

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a coach or come to someone 
that's been in the business for 

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a really long time like 
yourself, and let somebody help 

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guide you through the process. 
Because had I had a coach or a 

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mentor back then, I wouldn't 
have made a lot of listening. 

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And I'd made and learned and 
still succeeded, obviously. 

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But I try to explain that just 
having another person that can 

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help guide you through some of 
the processes of what is 

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expected and where some of the 
pitfalls may come and where you 

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may get yourself into trouble 
with a contract. 

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Knowing and figuring out how to 
review any of those contracts 

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and making sure that they're 
ironclad and buttoned up and 

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that you have everything spelled
out for the client. 

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And this goes for residential or
commercial. 

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Everything is spelled out in 
scope of services in a contract 

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and we put pictures in with all 
of our furniture and all of our 

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fabrics so that there's no 
questions that that's what you 

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picked. 
We make it really clear and then

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we make the client sign off on 
it. 

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And we have a whole process that
we do internally. 

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And we have just spent all these
years buttoning up all the 

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processes and making them 
ironclad. 

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But when people are starting 
out, they don't know what a lot 

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of those pitfalls are and places
you can get yourself into 

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trouble, what you might legally 
be responsible for, and how to 

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make those problems be less. 
And so for me, I finally joined 

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an entrepreneurial. 
Group. 

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After being in business for a 
long time and it was a turning 

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point for me, allowed me to have
other people that were doing the

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same thing. 
And we all similarly have the 

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same types of problems. 
When you're running a business 

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and you have employees and you 
have payroll and you have, you 

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know, you're giving health 
insurance, we give profit 

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sharing as well. 
All of those things that you 

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have how to document things 
within your firm and your 

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employees and basically running 
a different type of a business 

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than just being a designer. 
Being in an entrepreneur group 

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really helped me to understand, 
you know, I'm in a forum with 

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six different people, each one 
of us in a very different 

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business, but we all have the 
same needs and the same 

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processes. 
One of the guys in my group, he 

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has 4000 employees and he is a 
mission and culture expert. 

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He is fantastic about growing 
your culture and growing your 

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team. 
I have another person who is 

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just amazing at developing 
business. 

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He's about growing relationships
with clients and that's how 

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we've grown our business. 
We're very relationship based. 

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We create these very long term 
relationships with their clients

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so that we can continue to 
develop more work over the 

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course of time and other people 
that work there refer you and 

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it's just always the constant 
ongoing growing process. 

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Yeah. 
I think that's really critical 

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is to have peers around you that
can elevate your business and 

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they have to be in the same 
industry. 

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That's what I tried to explain 
to people, yes, it's very 

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important to have a designer 
that can mentor you or to have a

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coach like yourself to talk to 
people about what they're doing 

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wrong and how they can correct 
it and different paths of going 

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down, growing your company. 
But other entrepreneurs, anyone 

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else that you may know can offer
all kinds of added expertise. 

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I read all the time on books on 
profitability and books on 

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growth and team orientation and 
different things to grow that, 

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you know, originally we worked 
in CAD and now my whole entire 

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company works in Revit. 
And so everything that we do is 

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in Revit. 
And the reason that it changed 

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from all CAD to all Revit is 
because we work with very large 

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architectural firms and they 
wrote from CAD to Revit. 

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So we had to go from CAD to 
Revit. 

230
00:13:34,360 --> 00:13:37,520
So I had to invest a lot of 
money into Revit, into training 

231
00:13:37,520 --> 00:13:40,400
for Revit, all of the different 
years of Revit, because 

232
00:13:40,640 --> 00:13:43,080
different architecture firms are
working in different years and 

233
00:13:43,080 --> 00:13:46,640
you have to work the same year. 
So we wanted to make sure we 

234
00:13:46,640 --> 00:13:49,560
were current with everything, 
and actually not only current, 

235
00:13:49,560 --> 00:13:53,400
but even further ahead. 
And so everyone that walks in 

236
00:13:53,400 --> 00:13:57,040
here has learned Revit, even if 
they're coming right out of 

237
00:13:57,040 --> 00:14:01,640
school and they're going to work
in it 100% in our company 

238
00:14:01,640 --> 00:14:04,200
because that's typically what 
we're working in now. 

239
00:14:04,760 --> 00:14:09,120
And when you're working in 
Rabbit, there are other add-ons 

240
00:14:09,120 --> 00:14:11,440
that you can work in like 
Enscape. 

241
00:14:11,520 --> 00:14:16,520
And we work in Enscape all the 
time so that we can render jobs 

242
00:14:16,520 --> 00:14:19,920
in house for our clients because
it helps the designers to really

243
00:14:19,920 --> 00:14:24,160
see how each element of the 
design is coming together in one

244
00:14:24,160 --> 00:14:26,640
space. 
And you can really start to make

245
00:14:26,640 --> 00:14:30,560
some on the spot decisions when 
you can see that come together. 

246
00:14:30,760 --> 00:14:33,520
That's been a very big change in
our industry as well. 

247
00:14:33,800 --> 00:14:36,680
So you think that if someone who
is interested in going 

248
00:14:36,760 --> 00:14:40,160
commercial design, they should 
definitely look at Revit as 

249
00:14:40,160 --> 00:14:46,840
their method of? 
Because it is an ability to see 

250
00:14:46,840 --> 00:14:49,920
things in a three-dimensional 
capacity. 

251
00:14:50,400 --> 00:14:54,760
It's very different than CAD, 
but it has a very superb element

252
00:14:54,760 --> 00:15:00,560
into it that allows you to see 
it as it's becoming a space. 

253
00:15:00,600 --> 00:15:05,280
And so when we take a Revit file
from an architecture firm and 

254
00:15:05,280 --> 00:15:10,600
then we have to space plan it, 
we can do amazing things and 

255
00:15:10,600 --> 00:15:13,600
give them lots and lots of 
options on the space planning, 

256
00:15:13,960 --> 00:15:17,040
but then we can actually kind of
take a few of them and really 

257
00:15:17,040 --> 00:15:18,480
see what they're going to look 
like. 

258
00:15:18,680 --> 00:15:23,000
Or then just a flat design. 
It really does help us to see 

259
00:15:23,000 --> 00:15:25,720
the whole space as a 
three-dimensional space. 

260
00:15:25,720 --> 00:15:29,120
And that's been the biggest 
change commercially. 

261
00:15:29,680 --> 00:15:33,720
All firms are using it. 
All of the bigger firms, anyone 

262
00:15:33,720 --> 00:15:36,320
working with larger 
architectural groups are using 

263
00:15:36,320 --> 00:15:38,360
it. 
It's not to say that we don't 

264
00:15:38,360 --> 00:15:43,360
get CAD projects, but we used to
have 100% CAD projects and I'd 

265
00:15:43,360 --> 00:15:46,800
say we might have one or 2% now,
if even that. 

266
00:15:46,800 --> 00:15:48,680
And most of those are 
renovations. 

267
00:15:49,000 --> 00:15:51,440
OK. 
Nothing new in our industry is 

268
00:15:51,440 --> 00:15:54,040
being done in CAD anymore. 
It's being done in Revit. 

269
00:15:54,400 --> 00:15:59,600
So I always tell designers, 
always learn the tools of the 

270
00:15:59,600 --> 00:16:03,320
trade or as many different 
softwares as you can possibly 

271
00:16:03,600 --> 00:16:06,000
handle. 
Rendering softwares are really 

272
00:16:06,000 --> 00:16:09,000
important. 
It's also important to know 

273
00:16:09,000 --> 00:16:12,280
Photoshop so that you can work 
with that when you're doing 

274
00:16:12,960 --> 00:16:16,520
inspirations and layout, you can
cut and paste things. 

275
00:16:16,720 --> 00:16:20,160
It's the way it is for 
residential and commercial and 

276
00:16:20,480 --> 00:16:23,240
we spend a lot of time. 
Our inspiration and space 

277
00:16:23,240 --> 00:16:26,560
planning is pretty spectacular 
for clients. 

278
00:16:26,920 --> 00:16:31,840
I do help mentor a lot of people
in learning how they can present

279
00:16:31,840 --> 00:16:36,880
their ideas better to a client 
and more accurately, so I think 

280
00:16:36,880 --> 00:16:39,520
it's really important for people
to know how to use some of that.

281
00:16:39,520 --> 00:16:44,120
Software for sure. 
So you have developed a training

282
00:16:44,320 --> 00:16:49,480
program for Rabbit, right? 
Yeah, I basically what we're 

283
00:16:49,480 --> 00:16:53,120
going to be rolling out, 
hopefully this will start to 

284
00:16:53,120 --> 00:16:56,560
roll out in the next few months.
It'll be called Designer Bank. 

285
00:16:57,160 --> 00:17:02,120
Basically, it will be learning 
modules for people to go online 

286
00:17:02,160 --> 00:17:05,640
for a very small amount of money
and take the beginner, 

287
00:17:06,319 --> 00:17:10,119
intermediate, and advanced 
course for 30 minutes each. 

288
00:17:10,640 --> 00:17:15,280
That will allow them to learn 
tools to utilize as a designer. 

289
00:17:15,880 --> 00:17:18,839
It's very simple and Revit's 
very complex. 

290
00:17:19,079 --> 00:17:21,800
No one is ever going to know 
Revit 100% because there's 

291
00:17:21,800 --> 00:17:25,520
different aspects of Revit. 
So the ultimate tool is to be 

292
00:17:25,520 --> 00:17:31,120
able to utilize it as a designer
and to utilize it to grow what 

293
00:17:31,120 --> 00:17:33,760
you're presenting to either 
residential or commercial 

294
00:17:33,760 --> 00:17:36,200
designer. 
And so the tools that we're 

295
00:17:36,200 --> 00:17:39,600
going to offer are going to be 
all kinds of different modules. 

296
00:17:39,680 --> 00:17:41,720
We're going to start out with 
rendering. 

297
00:17:42,000 --> 00:17:44,200
Those will be the first ones 
that we roll out. 

298
00:17:44,600 --> 00:17:48,200
And then we're going to roll out
with just tips and tricks for 

299
00:17:48,200 --> 00:17:51,120
the training. 
So all kinds of tips and tricks.

300
00:17:51,120 --> 00:17:55,960
So we have almost 37 modules 
that we're going to be rolling 

301
00:17:55,960 --> 00:17:59,360
out over the course of the next 
hopefully six months. 

302
00:17:59,640 --> 00:18:03,520
And those modules are all 
teaching and training tools for 

303
00:18:03,520 --> 00:18:06,360
designers. 
I brought someone in as an 

304
00:18:06,360 --> 00:18:11,760
intern, they asked if they could
intern here and I'm always kind 

305
00:18:11,760 --> 00:18:16,080
of hesitant about interns right 
out of school because each 

306
00:18:16,080 --> 00:18:18,560
school prepares people 
differently. 

307
00:18:19,120 --> 00:18:23,960
Even with the masters, people 
are not coming out in the world 

308
00:18:23,960 --> 00:18:27,200
knowing exactly what they need 
tool wise. 

309
00:18:27,680 --> 00:18:30,400
So I took a look at her 
portfolio. 

310
00:18:30,400 --> 00:18:32,480
I thought it was good. 
My first question. 

311
00:18:32,640 --> 00:18:37,320
And she went to the University 
of Wisconsin and I said, do you 

312
00:18:37,320 --> 00:18:39,640
know Revit? 
And she said, yes, as a matter 

313
00:18:39,640 --> 00:18:41,640
of fact, we learned it in 
school. 

314
00:18:41,800 --> 00:18:44,360
And I said great, because that's
what we work in here. 

315
00:18:44,520 --> 00:18:49,120
And so she came in and she was 
very efficient, Efficient enough

316
00:18:49,120 --> 00:18:52,200
in Revit. 
And then we gave her some other 

317
00:18:52,200 --> 00:18:55,800
tools here in our office. 
We trained so many people in. 

318
00:18:56,480 --> 00:19:00,680
Most people have not been able 
to work on a job from start to 

319
00:19:00,680 --> 00:19:04,640
finish, every aspect of a job. 
And in our company, we'd like 

320
00:19:04,640 --> 00:19:07,760
everyone to know every aspect of
a job because that's where you 

321
00:19:07,760 --> 00:19:11,320
can see what mistakes could be 
made, what the production looks 

322
00:19:11,320 --> 00:19:13,600
like and overseeing the 
production and that kind of 

323
00:19:13,600 --> 00:19:17,520
thing. 
So basically what we do is we 

324
00:19:17,720 --> 00:19:20,920
took her and the first two weeks
I said I want you to learn and 

325
00:19:20,920 --> 00:19:25,440
skate so that you can hone in on
your rendering skills and will 

326
00:19:25,440 --> 00:19:28,760
really help you to sort of 
evolve your projects. 

327
00:19:29,120 --> 00:19:32,280
After three months we thought 
she was so fantastic we offered 

328
00:19:32,280 --> 00:19:35,840
her a full time job. 
She's been great add on to the 

329
00:19:35,840 --> 00:19:39,000
team and everyone loves having 
her here and she's doing a 

330
00:19:39,000 --> 00:19:43,040
fantastic job learning about all
of the material selections. 

331
00:19:43,440 --> 00:19:45,640
And that's another thing, we'll 
be doing some modules on 

332
00:19:45,640 --> 00:19:49,200
material selections, how those 
change over time and what 

333
00:19:49,200 --> 00:19:51,880
materials are good for what and 
how to select them. 

334
00:19:52,440 --> 00:19:56,760
Everything from Schluter and how
you utilize Schluter and 

335
00:19:57,160 --> 00:19:59,600
different things that are sort 
of what we called tricks of the 

336
00:19:59,600 --> 00:20:01,440
trade. 
You know, things that you need 

337
00:20:01,440 --> 00:20:04,640
to know to be a really good 
designer so that the finished 

338
00:20:04,640 --> 00:20:08,240
space, either residentially or 
commercially, comes out looking 

339
00:20:08,240 --> 00:20:11,400
the way you want it to look and 
that it feels very fluid and 

340
00:20:11,400 --> 00:20:14,360
refined. 
I have worked with a lot of 

341
00:20:14,360 --> 00:20:20,440
manufacturers of the course the 
last 21 years to help them 

342
00:20:20,480 --> 00:20:24,160
create product lines. 
I worked on some of the original

343
00:20:24,160 --> 00:20:29,800
first LVT vinyl planks or vinyl 
flooring lines or multifamily 

344
00:20:29,800 --> 00:20:32,720
apartments. 
They wanted to know what colors 

345
00:20:32,720 --> 00:20:36,600
work for the apartments in 
different parts of the country. 

346
00:20:36,880 --> 00:20:39,600
And so I work with them to make 
them much more realistic because

347
00:20:39,600 --> 00:20:43,600
the first ones out looked very 
plasticky and not real. 

348
00:20:43,760 --> 00:20:47,200
And we're like, no, they need to
look more like their actual 

349
00:20:47,200 --> 00:20:50,720
floor, not just a vinyl plank. 
They need to look like they're 

350
00:20:50,720 --> 00:20:53,720
actually wood flooring. 
We spent a lot of time with a 

351
00:20:53,720 --> 00:20:56,600
lot of different manufacturers 
working on those lines. 

352
00:20:57,200 --> 00:21:01,720
The same with tile. 
I worked on many different tile 

353
00:21:02,160 --> 00:21:05,920
with manufacturers and with 
distributors to help them create

354
00:21:05,920 --> 00:21:10,360
lines in certain price points 
for multifamily so that we could

355
00:21:10,360 --> 00:21:12,920
get that high end look for not a
lot of money. 

356
00:21:13,600 --> 00:21:16,320
And the same thing with plumbing
manufacturers. 

357
00:21:16,320 --> 00:21:21,240
So worked with probably 3 or 4 
different plumbing manufacturers

358
00:21:21,240 --> 00:21:24,920
to create things that were 
streamlined and more modern and 

359
00:21:24,920 --> 00:21:29,200
less chunky and just sort of 
more simplistic and refined. 

360
00:21:29,920 --> 00:21:31,920
Nice. 
Yeah, wow. 

361
00:21:31,920 --> 00:21:35,600
So that's really great because 
you could definitely steer where

362
00:21:35,600 --> 00:21:39,200
the trends were lacking, you 
know because we talked about how

363
00:21:39,520 --> 00:21:42,240
originally you getting into the 
commercial space, there's a more

364
00:21:42,240 --> 00:21:45,560
limited material options. 
So this entry are definitely had

365
00:21:45,560 --> 00:21:47,440
a hand in developing that 
further. 

366
00:21:48,600 --> 00:21:52,520
I think working with a lot of 
different residential companies 

367
00:21:52,520 --> 00:21:58,200
and watching them roll out their
commercial lines and some that 

368
00:21:58,200 --> 00:22:01,880
are both because people 
residentially want much more 

369
00:22:01,880 --> 00:22:04,480
sturdier fabrics. 
They want to know that they're 

370
00:22:04,480 --> 00:22:06,720
not going to be able to, you 
know, stain. 

371
00:22:06,960 --> 00:22:11,360
They may want to put a white 
linen or a beautiful lovely weed

372
00:22:11,360 --> 00:22:15,600
that's lighter in color on their
couch or chair and they want to 

373
00:22:15,600 --> 00:22:17,080
know that it's not going to 
stain. 

374
00:22:17,120 --> 00:22:19,880
Those were things that people 
were asking for over and over 

375
00:22:19,880 --> 00:22:22,840
again. 
And so it really was great to 

376
00:22:22,840 --> 00:22:26,120
already know what manufacturers 
were doing those initially and 

377
00:22:26,120 --> 00:22:30,200
now we have so many of the 
resident fabric companies doing 

378
00:22:30,200 --> 00:22:32,640
it so. 
Talking about going from 

379
00:22:32,640 --> 00:22:37,400
residential to commercial 
design, there is a difference I 

380
00:22:37,400 --> 00:22:40,960
feel between the clients that 
you're working, like how you 

381
00:22:40,960 --> 00:22:44,560
work with the clients, right? 
So with single family 

382
00:22:44,640 --> 00:22:48,200
residential, you're one-on-one 
with the homeowners, usually a 

383
00:22:48,200 --> 00:22:51,120
couple or something like that, 
and you're getting into kind of 

384
00:22:51,120 --> 00:22:53,520
the psychology of the couple 
working together and what they 

385
00:22:53,520 --> 00:22:55,800
want to see. 
How does that shift when you get

386
00:22:55,800 --> 00:22:59,040
into multi family, family or 
commercial spaces? 

387
00:22:59,320 --> 00:23:00,320
Great. 
Question. 

388
00:23:00,800 --> 00:23:03,080
So there is a psychology behind 
it. 

389
00:23:03,200 --> 00:23:07,840
We look at it internally as you 
know you never present anything 

390
00:23:07,840 --> 00:23:11,400
you don't like because 
ultimately it will be selected. 

391
00:23:11,840 --> 00:23:16,320
So when we present, we give 
quite a few options. 

392
00:23:16,560 --> 00:23:21,480
I would say a minimum of three 
in each area, full options, 

393
00:23:21,920 --> 00:23:26,960
everything from wall finishes to
tile to light fixtures. 

394
00:23:27,360 --> 00:23:32,160
We give a lot of options. 
What we do is we say it's like a

395
00:23:32,160 --> 00:23:34,280
team, just like it would be with
a homeowner. 

396
00:23:34,560 --> 00:23:38,240
We're working with you to 
develop your space that you own.

397
00:23:38,480 --> 00:23:43,000
So we're working with developers
to develop a space that they own

398
00:23:43,000 --> 00:23:45,800
and they may own it for a very, 
very long time. 

399
00:23:45,800 --> 00:23:50,160
It may be a REIT, it may be a 
family hold, it may be a 

400
00:23:50,160 --> 00:23:54,880
generational development team 
has had apartments for 50 years 

401
00:23:54,880 --> 00:23:56,040
and then they keep building 
them. 

402
00:23:56,040 --> 00:23:58,160
We have lots and lots of clients
like that. 

403
00:23:58,680 --> 00:24:03,440
So whatever we pick needs to 
have a long shelf life because 

404
00:24:03,440 --> 00:24:07,280
in the multi family world, no 
one wants to spend the money in 

405
00:24:07,280 --> 00:24:11,080
three to five years to change 
everything that you've just put 

406
00:24:11,080 --> 00:24:13,960
in there. 
Changing fabric and pillows, 

407
00:24:14,000 --> 00:24:16,400
that's easy. 
The accessories, that's easy. 

408
00:24:16,400 --> 00:24:19,000
Artwork, that's easy. 
But when you start to get into 

409
00:24:19,080 --> 00:24:22,840
tile and flooring and 
countertops and cabinetry and 

410
00:24:22,840 --> 00:24:26,800
millwork, then it starts to get 
quite expensive for renovating 

411
00:24:26,800 --> 00:24:31,600
and giving it a facelift. 
And we do facelifts a lot for a 

412
00:24:31,600 --> 00:24:34,400
lot of different management 
companies and a lot of different

413
00:24:34,400 --> 00:24:38,440
development companies. 
We give them a fresh renovation.

414
00:24:38,440 --> 00:24:41,920
They'll tell us what their 
budget is and then we will work 

415
00:24:41,920 --> 00:24:45,480
within that budget or say this 
is what we can do in that budget

416
00:24:45,840 --> 00:24:48,880
for this amount of money. 
And we'll add, we give them up a

417
00:24:48,880 --> 00:24:51,480
number way upfront, including 
for the furniture and 

418
00:24:51,480 --> 00:24:53,520
everything. 
We give them a number to work 

419
00:24:53,520 --> 00:24:56,880
with and then they go and get 
that from the owner of the 

420
00:24:56,880 --> 00:24:59,080
particular building if it's a 
management company. 

421
00:24:59,280 --> 00:25:02,520
And then we know this is how 
much we have to spend. 

422
00:25:02,640 --> 00:25:06,920
And if we go over, then we may 
have to push it into a phase 

423
00:25:06,920 --> 00:25:08,920
two. 
But it's the same thing 

424
00:25:09,040 --> 00:25:13,120
literally as residential. 
We're presenting it to a team of

425
00:25:13,120 --> 00:25:16,520
people who are going to own it 
for a very, very long time. 

426
00:25:16,920 --> 00:25:20,760
And so we want their buy in. 
We want them to understand the 

427
00:25:20,760 --> 00:25:23,880
whole concept of why we're 
designing what we're designing, 

428
00:25:24,240 --> 00:25:27,800
but we keep them in mind. 
What I mean by that is the 

429
00:25:27,800 --> 00:25:31,600
market audience is the most 
important thing that we're going

430
00:25:31,600 --> 00:25:35,760
to be looking at. 
So if we look at a building and 

431
00:25:35,760 --> 00:25:39,960
it's got 10 competitors, we 
would initially on our end as 

432
00:25:39,960 --> 00:25:43,880
designers look at all of the 
competitors, amenities, spaces 

433
00:25:44,680 --> 00:25:47,760
and all of their units and we 
kind of do a comparison. 

434
00:25:48,280 --> 00:25:51,480
This one might be super modern, 
this one might be mid century 

435
00:25:51,480 --> 00:25:54,560
modern, this one might be sort 
of like eclectic. 

436
00:25:55,120 --> 00:26:00,000
We'll put pictures together and 
we'll put a comparison together 

437
00:26:00,000 --> 00:26:04,440
in our presentation to show the 
client because we don't want to 

438
00:26:04,440 --> 00:26:06,880
copy what one of your 
competitors has. 

439
00:26:06,880 --> 00:26:08,720
We want to be better than what 
they have. 

440
00:26:09,160 --> 00:26:12,800
So we'll look at is the audience
that will be renting in this 

441
00:26:12,800 --> 00:26:19,480
space between 30 and 45 or is it
going to be between 55 and 70? 

442
00:26:19,800 --> 00:26:22,960
Let's say I'm just throwing 
those ages out based on what 

443
00:26:22,960 --> 00:26:26,440
those numbers are. 
It's we're going to change the 

444
00:26:26,440 --> 00:26:29,560
look of what we're doing. 
That's sort of the most 

445
00:26:29,560 --> 00:26:31,720
important thing. 
But we have to make that 

446
00:26:31,720 --> 00:26:34,960
decision as a group. 
And it's the same thing as with 

447
00:26:34,960 --> 00:26:37,000
an individual homeowner or a 
family. 

448
00:26:37,160 --> 00:26:39,840
So, you know, there's probably 
more people involved like a 

449
00:26:39,840 --> 00:26:43,760
board, not. 
Only do we have the owners in 

450
00:26:43,760 --> 00:26:46,200
that meeting. 
We also have whatever management

451
00:26:46,200 --> 00:26:48,880
group they've hired to lease the
property on. 

452
00:26:48,880 --> 00:26:51,800
For instance, it could be 
Greystar, which is a, you know, 

453
00:26:51,800 --> 00:26:56,040
one of the largest nationally. 
They have very distinct list of 

454
00:26:56,040 --> 00:26:58,720
what they want in different 
types of properties. 

455
00:26:59,040 --> 00:27:03,040
So we always ask them for that 
list upfront before we start. 

456
00:27:03,480 --> 00:27:06,200
And we've worked with many of 
the big management companies 

457
00:27:06,200 --> 00:27:10,080
around the country and then we 
work off of what their list is. 

458
00:27:10,080 --> 00:27:13,560
So it's a whole team of people 
and it's pleasing everyone and 

459
00:27:13,560 --> 00:27:16,760
it it's definitely different 
than residential, but the same 

460
00:27:16,760 --> 00:27:19,880
outcome. 
So if you present three options 

461
00:27:19,880 --> 00:27:22,200
on everything, how do you get a 
consensus? 

462
00:27:22,280 --> 00:27:26,400
Do you narrow it down to one 
final like we do? 

463
00:27:26,400 --> 00:27:29,440
Project really important. 
It works really, really well. 

464
00:27:29,600 --> 00:27:34,080
So we basically do this giant 
presentation, do it virtually, 

465
00:27:34,480 --> 00:27:38,040
and we basically walk through it
with the whole team of people. 

466
00:27:38,040 --> 00:27:42,200
What we do initially is we 
create inspirations for every 

467
00:27:42,200 --> 00:27:46,440
area and we do space planning 
lots and lots and lots of space 

468
00:27:46,800 --> 00:27:51,000
options. 
And so everybody decides what 

469
00:27:51,000 --> 00:27:54,560
looks they like and the 
inspiration as a team, OK, 

470
00:27:55,080 --> 00:27:57,480
That's the direction that we end
up going in. 

471
00:27:57,920 --> 00:28:02,120
And then they pick and choose 
sometimes combinations of the 

472
00:28:02,120 --> 00:28:05,600
space planning that we do. 
We give little like, you know, 

473
00:28:05,600 --> 00:28:09,000
if we did a fireplace, then we 
put some inspirations into the 

474
00:28:09,000 --> 00:28:12,040
fireplace so they can kind of 
get a direction of where they 

475
00:28:12,040 --> 00:28:14,800
want to go. 
If they're stairs, we might have

476
00:28:14,800 --> 00:28:17,760
some stair railings and types of
stairs that we put in the 

477
00:28:17,760 --> 00:28:20,720
presentation so they can also 
pick the look that they want. 

478
00:28:21,320 --> 00:28:24,440
It's really interesting as they 
all come together in a group. 

479
00:28:24,640 --> 00:28:28,360
Everyone gets an agreement and 
you get the buy in, which is 

480
00:28:28,360 --> 00:28:32,840
what I love and everybody feels 
like they participated in 

481
00:28:32,840 --> 00:28:35,160
building and and planning the 
project. 

482
00:28:35,480 --> 00:28:40,760
So it is a very exciting concept
and the way that we get to it is

483
00:28:40,760 --> 00:28:44,360
by everybody agree and and it's 
fine and we've gotten the 

484
00:28:44,360 --> 00:28:46,720
process down quite good after 
all of this time. 

485
00:28:47,040 --> 00:28:49,680
Yeah, I'm sure you must be good 
at navigating all those 

486
00:28:49,680 --> 00:28:52,200
personalities and getting them 
to have a consensus. 

487
00:28:52,200 --> 00:28:55,760
And, and the whole staff here, 
everybody on the team is really 

488
00:28:55,760 --> 00:29:01,160
fantastic at presenting and 
really showcasing what they're 

489
00:29:01,160 --> 00:29:04,520
trying to sell, which is what 
we're doing and coming up with 

490
00:29:04,520 --> 00:29:06,520
everyone on the same page. 
Nice. 

491
00:29:06,760 --> 00:29:09,800
It's remarkable and it's been a 
great process to learn and watch

492
00:29:09,800 --> 00:29:12,280
everybody grow in their 
presenting. 

493
00:29:13,520 --> 00:29:16,600
The presentation skills grow 
over the course of time. 

494
00:29:16,600 --> 00:29:19,440
You get very comfortable, start 
to talk about things very 

495
00:29:19,440 --> 00:29:23,880
comfortably and it shows. 
And so I think when we have 

496
00:29:23,880 --> 00:29:27,360
newer people, we might have them
present like a small portion and

497
00:29:27,360 --> 00:29:31,000
then the senior person on the 
team would present the overall 

498
00:29:31,000 --> 00:29:33,880
larger scale stuff in space 
planning. 

499
00:29:34,200 --> 00:29:36,480
So it it's fun, it's fun to 
watch. 

500
00:29:36,920 --> 00:29:39,640
Please, how big is your team? 
How many people? 

501
00:29:39,640 --> 00:29:42,800
We have 14 people. 
We're actually in the process of

502
00:29:42,800 --> 00:29:48,120
hiring between two and three 
more at the moment and majority 

503
00:29:48,120 --> 00:29:52,640
of people are designers. 
We do have purchasing full time 

504
00:29:52,640 --> 00:29:54,480
and then we're hiring another 
purchasing. 

505
00:29:54,880 --> 00:29:56,840
We don't really have project 
managers. 

506
00:29:57,600 --> 00:30:01,000
Mary Beth and I tend to do that,
but we are going to be looking 

507
00:30:01,000 --> 00:30:04,160
at hiring and training some 
project managers going forward. 

508
00:30:04,880 --> 00:30:08,200
We have lots of senior 
designers, mid level designers 

509
00:30:08,200 --> 00:30:10,200
and then of course junior 
designers. 

510
00:30:11,760 --> 00:30:17,840
And is multifamily affected like
single family is for the economy

511
00:30:17,840 --> 00:30:21,280
and like trying up and down and 
all that stuff too, so? 

512
00:30:21,560 --> 00:30:26,960
During O 811, I was in one 
segment of multifamily as a 

513
00:30:26,960 --> 00:30:29,640
business owner, and it literally
crushed me. 

514
00:30:30,200 --> 00:30:36,720
I was fortunate and I swore that
I would have five more revenue 

515
00:30:36,720 --> 00:30:40,320
streams so that no other economy
crush would harm us. 

516
00:30:41,000 --> 00:30:45,360
We went way beyond 5. 
So we do senior living, we do 

517
00:30:45,360 --> 00:30:50,240
hospitals, we do stadiums, we do
student housing, we do 

518
00:30:50,240 --> 00:30:54,080
affordable housing. 
And we grew every single one of 

519
00:30:54,080 --> 00:30:59,480
these arms of our business so 
that we would not be affected in

520
00:30:59,480 --> 00:31:02,720
a dramatic way if the economy 
and the interest rates and 

521
00:31:02,720 --> 00:31:05,760
everything else were sort of 
going crazy, which we just 

522
00:31:05,760 --> 00:31:08,680
experienced and are still 
experiencing with furniture and 

523
00:31:08,680 --> 00:31:12,080
tariffs and that kind of thing. 
OK, that was smart. 

524
00:31:12,080 --> 00:31:16,480
But that's a lot also to have 
your team be like, do you have 

525
00:31:16,480 --> 00:31:20,000
people who have specialized in 
like 1 in senior living? 

526
00:31:20,000 --> 00:31:22,000
And yeah, OK, because that's a 
lot to know. 

527
00:31:22,400 --> 00:31:25,960
And hospitals, healthcare, those
are very specific industries. 

528
00:31:25,960 --> 00:31:30,120
So I do have people that just do
that and then everyone else 

529
00:31:30,280 --> 00:31:33,000
pretty much focuses on all of 
the other projects. 

530
00:31:33,320 --> 00:31:35,600
OK. 
Yeah, very smart. 

531
00:31:35,640 --> 00:31:38,520
OK, great. 
Well, gosh, this has been so 

532
00:31:38,520 --> 00:31:41,600
good and I know people are going
to want to reach out to find 

533
00:31:41,600 --> 00:31:43,720
those trainings. 
Where can they find you? 

534
00:31:44,400 --> 00:31:50,120
We're at msainteriors.com and we
will on our website be letting 

535
00:31:50,120 --> 00:31:54,080
everyone know when we're 
launching Designer Bank and it's

536
00:31:54,080 --> 00:31:57,040
going to get a big social media 
launch as soon as we get them 

537
00:31:57,040 --> 00:31:59,360
completed. 
We're going to go ahead and get 

538
00:31:59,360 --> 00:32:02,160
the first ones out and let 
different people try it. 

539
00:32:02,440 --> 00:32:07,600
And if you are a designer that 
wants to try beta testing and 

540
00:32:07,600 --> 00:32:11,600
working on some of our modules, 
just feel free to shoot me an 

541
00:32:11,600 --> 00:32:15,400
e-mail and I'm happy to do that.
Still, we'll let you try it and 

542
00:32:15,400 --> 00:32:17,640
see what your thoughts are and 
get some feedback from you. 

543
00:32:18,160 --> 00:32:19,800
Great. 
Thanks, Marcie. 

544
00:32:20,480 --> 00:32:22,280
Thank you. 
Wonderful to talk to you. 

545
00:32:22,280 --> 00:32:24,840
Let's stay in touch. 
I would love that. 

546
00:32:24,840 --> 00:32:26,600
Thank you again, I appreciate 
it. 

547
00:32:33,720 --> 00:32:37,320
So go ahead and check out 
Marcy's information in the show 

548
00:32:37,320 --> 00:32:41,040
notes if you'd like to contact 
her about anything that she said

549
00:32:41,040 --> 00:32:43,040
today. 
I thought it was just a great 

550
00:32:43,040 --> 00:32:46,360
conversation. 
And also, while you're in the 

551
00:32:46,360 --> 00:32:49,120
show notes, check out the other 
links that we have for you. 

552
00:32:49,320 --> 00:32:53,720
There's so many great things, 
downloads and information about 

553
00:32:53,720 --> 00:32:57,000
my design mentor, which is my 
online mentorship platform. 

554
00:32:57,680 --> 00:33:02,040
So go check that out next week, 
we'll have another great episode

555
00:33:02,040 --> 00:33:04,400
for you. 
And until then, stay creative. 

556
00:33:06,040 --> 00:33:09,120
Thanks for listening. 
If you love this episode, please

557
00:33:09,120 --> 00:33:11,880
leave a rating and a review. 
This helps me reach other 

558
00:33:11,880 --> 00:33:15,600
curious creatives like you. 
If you have a topic request or 

559
00:33:15,600 --> 00:33:18,920
would like to contact me, simply
head over to my website 

560
00:33:19,120 --> 00:33:25,240
rawarddesign.com or e-mail me at
podcast@rawarddesign.com.

