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Hello, and welcome to design. 
Curious podcast. 

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This is episode 31, and I am 
Rebecca Ward, your host and 

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Mentor. 
Today, we are talking about the 

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value of being coached and I 
have a lot of experience in 

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being coached over the last 
several years. 10 years, maybe a

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really hiring coaches and seeing
the benefit that they have done 

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for my business. 
So I'm going to get all into 

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Ooh, that in the episode. 
And I want to remind you, we 

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have some free downloads for 
you. 

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I have the three things. 
I wish I had known when I 

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started out in my career as an 
interior designer so you can 

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find out what those three things
are and also the roadmap for 

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becoming interior designers. 
So get those downloads. 

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I'll put you on the list to 
receive emails about the podcast

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every week and any bonus things 
that I might be sending out that

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can all be found in our show 
notes. 

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And on our website and don't 
forget to leave me a rating and 

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review. 
I love to see those come in and 

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just love to know that you are 
getting benefit out of this 

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podcast. 
I have really enjoyed doing 

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them. 
I have so many more great things

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planned, and I want to make sure
that the topics that you are 

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wanting, I am addressing. 
So, if you want to leave me a 

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review or go to my Instagram and
leave me a direct message there,

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I'd love to chat with you about 
any topic that you want to. 

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To hear on this podcast. 
All right, so let's get into the

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topic of coaching. 
You're now listening to design, 

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curious a place where you 
creative one are here to learn 

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about what it really is. 
Like, to be an interior designer

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and I'm your host and Mentor 
Rebecca, Ward, if you're worried

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about how to succeed in a 
creative career, if you're ready

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to learn your next steps to 
become an Interior Designer. 

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And if you want the satisfaction
of doing something you love 

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every day, you are in the right 
place. 

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Grab a coffee. 
I know. 

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Notebook, and let's dig into 
today's episode. 

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When I was young, I was always 
hesitant about asking for help 

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even in high school. 
Like if I needed help with a 

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subject, I was afraid to ask 
because I think that would be 

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admitting to myself that I was 
not good at it. 

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And so instead of seeing it as 
like, oh, I don't know how to do

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this. 
Well I need an expert to show me

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how to do it better. 
I looked at it more from a 

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shaming aspect of like I should 
know how to do this and I don't 

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and I I'm afraid to ask for the 
help. 

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Fortunately, I did not struggle 
too much in school, but there 

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was a few subjects that I 
definitely should have gotten 

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tutoring in and I didn't. 
And so I definitely grew from 

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that point because now, I am 
always asking for help and 

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offering help to other people. 
So, in my path to becoming an 

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independent interior designer, I
was first starting out on my own

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around 2008, when blogging was 
really starting to take off. 

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I think it wasn't something that
every single designer was doing,

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yet I had a colleague who had a 
very successful and popular 

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blog. 
And so, it inspired me to start 

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a blog and I'm always like an 
early adopter. 

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I say not the earliest of 
adapters, but I am an early 

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adapter to see like, oh, this 
person is doing really well at 

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this. 
Maybe I should try it myself. 

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So since I had a lot of more 
time, as I was only self 

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employed in, 2009. 
I started taking a course called

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blogging your way and it was the
first time I had actually taken 

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a online course or been a part 
of a group coaching program that

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I really discovered the benefits
of that type of product. 

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Where it's one too, many the 
coaches, helping a lot of 

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people, she did give some direct
feedback to each of us 

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eventually her or her partner, 
who is also running the course. 

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But it was really beneficial, 
just to have that generic 

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knowledge that they were giving 
out. 

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So that kind of opened my eyes 
to to understanding that I can 

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learn things virtually first of 
all and that there's experts out

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there who I can learn from to 
make my craft better and so 

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blogging was one of them and I 
really enjoyed doing that for a 

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long time. 
We still have a Blog but it is 

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definitely not as much of a big 
deal as it was Around two 

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thousand nine and so, after a 
few years, I decided I could 

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maybe learn a little bit more 
about running my design business

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because I was still struggling 
to really know if I was doing it

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the right way. 
I was charging hourly by wasn't 

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charging for all of my hours and
I wasn't charging a high enough 

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price. 
So the first coaching program 

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that I became a part of, this 
coach was promoting flat fees 

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and especially during the Great.
Session. 

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It was a lot harder for people 
to hire designers because it's 

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such a luxury business in the 
clients that I were working with

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word. 
We're not very high end. 

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It was helpful for me that this 
coach promoted the idea of 

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charging a flat fee per room, 
which turned out was a lot more 

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than I had been asking people in
charging people. 

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For even though I would say in 
hindsight this is definitely 

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not. 
It wasn't a good. 

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Model for the long run, what it 
was really good for was asking 

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for a lot of money up front from
the client and having them say, 

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yes. 
So it was a good practice for me

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to say, like, okay, this design 
is going to cost five thousand 

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dollars for these three rooms. 
And this is what's included. 

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Does that work for you? 
The client would say yes, here's

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your five thousand dollars up 
front. 

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And so getting that much money 
up front was a gradual way for 

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me to understand the worth and 
the valley that is bringing. 

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And just In for those numbers, 
money is hard and sometimes they

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get up hung up on your own money
issues, you're imposing them on 

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your clients, they might not 
have the same money issues and 

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so it was really good practice 
for me to set it up that way. 

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But then after a while I finding
that I wasn't actually making 

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enough money with that model and
that was putting a lot more into

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my designs, then I was actually 
charging for. 

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So that's when I discovered 
Kimberly Selden in business of 

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design and I got her books and I
started implementing slowly and 

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then I kind of didn't for a 
little while, I just kind of did

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my own thing. 
But I started I went back to the

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hourly and I always charged for 
my initial consultation because 

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I was with asid and that's 
something that they definitely 

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promote within the organization 
that you charge for your initial

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consultation because you're a 
professional and your time is 

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Abel. 
I'm sure I was only charging 

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like $100 or something for two 
hours but it was a start. 

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So I was doing that, I was 
charging hourly, but not for all

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my hours by did increase my 
price and start to set up some 

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procedures after learning about 
the business of design. 

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And then one day, I actually 
discovered podcast, and I think 

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it has started with ads 
listening to NPR and they had a 

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certain podcast that's are 
listening to And then I'm like 

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what our podcast and what kind 
of subject matter out there. 

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And then I'm like, oh, Kimberly 
has a podcast on interior design

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business practices and so I've 
been judged that for weeks and 

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really got fired up to start 
implementing her program. 

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I signed up for business of 
design and really have seen. 

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I still continue as a member 
today and I'm in there 

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Mastermind program and is just 
been so beneficial all the 

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things that She has helped me 
along the way with my systems 

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and procedures and business 
practices and then introducing 

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me to other designers who have 
similar problems and we can 

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learn from each other. 
So, like I said, I still do 

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that. 
But then along the way, right 

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before the pandemic, I think it 
was in 2019. 

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I started listening to Toby 
fairley's podcast and getting 

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curious about her coaching 
program because What was 

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attracting me to her coaching 
program was that she was talking

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about designers having a 
scalable offer? 

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And I think that especially for 
years ago this was something new

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for designers to think about one
too many approach. 

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I mean there was always easy 
design but I really wasn't 

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interested in edesign per se and
it's something I've offered on 

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and off through the past. 
But What was really interesting 

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to me was that she was 
commenting on how the industry 

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is Shifting. 
And that designers really need 

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to be thinking about scalable 
model, they can't always rely on

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the one-to-one, business 
practices, and there's more 

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things that you can offer as a 
designer that can help you to 

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increase your bottom line. 
And so I sent for it to sign 

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you. 
And I really enjoyed her digital

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marketing for creatives program.
That's in there. 

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And that is why when 20/20 hit 
the pandemic, we all closed 

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down. 
I was primed and ready to create

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a course that I could put out 
there even though it wasn't able

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to meet with clients one-on-one,
as able to Market to more people

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and have a course that was 
available for them to purchase 

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ready to go. 
So that first course, is called 

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Home Design coach, and it is for
the consumer who is kind of a 

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DIY once to design the room. 
Like Pro and has some talent but

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maybe doesn't have the budget to
hire a designer. 

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So this kind of teaches them the
skills that they need to get 

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their house looking like a 
designer came through, but is 

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actually them and it's a 
learnable skill that they can 

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transfer to their next house. 
And so we had many people come 

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through that and is quite 
successful. 

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I created another course, called
shifting spaces. 

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And this is also for the 
consumer. 

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This course is to help the 
consumer understand what it is. 

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It is, they need out of their 
home and the shifting 

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circumstances in their life 
might cause their home to need 

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to change and really to 
understand what it is. 

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They want out of their home 
before they even meet with a 

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designer or before they even 
meet with a realtor to buy a new

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house. 
This is a course that's really 

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helpful for them to kind of get 
a list of things that they want 

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out of their home and really 
evaluate. 

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If they are getting the most out
of their current place or if 

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they need to remodel or move, so
that's shifting spaces. 

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Then of course, in that time I 
also started my design mentor 

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and that was in 2021 and that 
just came out of the idea 

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because I was constantly being 
solicited by students or 

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potential designers looking to 
get into the industry and they 

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would ask it. 
Can we go for coffee? 

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Do you have like an hour? 
I can call you on the phone. 

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Can you answer this email of 
like 20 questions that I have 

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about the car? 
Career. 

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And I was doing this over and 
over and it was just taking too 

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much time away from my projects 
and wasn't always able to 

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accommodate their request. 
And so I was thinking well 

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wouldn't it be great if I could 
do kind of a one-to-many 

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approach here? 
Help the people to answer their 

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questions and meet with them 
once a month, if they want to, 

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and have a lot of resources for 
them to on their own, even 

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discover, if it's the right 
career for them through, My 

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design mentor and so that was 
how that was born and and I 

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definitely would correlate that 
to to Toby fairley's design. 

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You as the impetus for me even 
thinking in that direction and 

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then of course this podcast even
came out from there as an Avenue

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to reach more people about the 
career. 

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All of that to say I probably 
wouldn't have done that without 

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the coaching that had gotten 
from. 

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Um, Toby fairley's program and 
from the life coaches that she 

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has in there working on mindset 
and everything like that. 

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And speaking of life coaching, I
remember the first time I heard 

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about a colleague, having a life
coach, and the misconceptions 

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that I had around life coaching,
I was, I remember thinking at 

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the time, why would anybody need
or want a life? 

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Coach like someone to tell them 
what to do in their life? 

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And that, of course, is not what
a life coach does. 

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All coaches are going to ask you
the hard questions and help you 

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get to the point of answering 
them for yourself. 

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So really life coaching, which 
is what is also kind of offered 

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through the design, you program.
I worked with some life coaches 

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in there and I found it. 
So beneficial really to just 

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identify the mindsets that were 
holding me back in my business 

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and how to recognize them, 
replace them with positive. - 

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outlooks positive mindsets 
things that are going to help me

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move towards success instead of 
hinder me. 

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And so now I can completely 
understand life coaching and 

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that probably everybody needs 
some life coaching every so 

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often because we always have 
something that's holding us back

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and it's good to analyze what it
is you're thinking and have 

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someone else kind of iterate it 
back to you. 

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So you can say like oh no, that 
actually isn't positive for you 

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that In a good thing, that's not
gonna that's going to keep you 

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from going forward in your 
business. 

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And so, yeah, life coaching is 
also a great great experience 

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that I've learned along the way.
And so then, I guess I have 

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become a very coachable person 
and I've changed over the years,

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obviously, since high school and
I have no problem asking for 

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help. 
And of course, for the podcast, 

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I went through Bethany reads 
course and Coaching program that

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she has for podcast and she was 
on episode 18, if you missed 

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her, go back and listen to that.
If you have any interest in 

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messaging, or branding or even 
having a podcast yourself, 

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you're going to want to reach 
out to her. 

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And so all that to say that I 
think coaching is amazing. 

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That I don't think that you can 
really go from beginner to 

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successful experience person 
without the help of Coach. 

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At least you can't do it very 
quickly. 

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So a coach can definitely 
fast-track your experience now. 

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Next week, I'm going to have an 
interview with a coach who we 

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discussed that exact fact that 
that coaching can really fast 

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track your path to success. 
And so all that to say that is 

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the value of coaching. 
And so I would say do it. 

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I thinking about the career, you
can start off with With my 

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design Mentor, it's definitely. 
I've created to be like the 

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first step on your coaching plan
because if you're anything like 

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me you you need kind of baby 
steps into coaching I think. 

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So let's hope the mentorship 
really and we talk about this 

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next week. 
It how the difference between a 

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mentorship and coaching, but I 
really think the mentorship is a

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good stepping stone on your way 
to these more robust coaching 

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programs. 
And if you are interested in 

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going, Straight to the coaching 
programs. 

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That is great too. 
I have links for those in the 

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show notes and you can click on 
those and sign up for all of 

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those programs. 
So I know it sounds like I have 

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a million coaches and can there 
be too many coaches at one time?

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I would say? 
Yes, I'm definitely. 

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I think at my limit of being in 
coaching programs and, you know,

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just having the time to be 
coached and implement the things

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that I'm learning from my 
coaches. 

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So, I learned that I had to set 
limits on that as well, because 

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I am multi passionate and just 
interested in personal growth 

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and and in growth of my company.
And I'm always looking for ways 

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to fast-track that and to make 
it the best it can be. 

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And I know coaching is such a 
pivotal part of that, but I do 

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have to limit myself on that 
sometimes, with my three to four

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coaches that I work with now. 
So, that being said, if you 

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would like to get baby steps 
into being coach, you can join 

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my design Mentor, link is in the
show notes and I would love to 

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have you in there and just kind 
of introduce you to the Whole 

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world of coaching and learning 
from someone else to get you 

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going on your way. 
And then I also have the links 

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for the other programs that I 
belong to if that's something 

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that you'd like to join as well.
I have affiliate links in there 

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for you and they'll know that 
you came from from me and from 

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the design, curious podcast, and
that will kind of give you a leg

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up so that they know that you 
are a qualified person ready to 

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be coached. 
So, go ahead and check out those

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links in the show. 
Show notes and I'm so glad 

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00:18:00,200 --> 00:18:02,500
you're here and you're staying 
here for all the great. 

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In a reason topics, I have to 
come to help you understand if 

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interior design is the career 
for you. 

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So until next time, stay 
creative. 

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Thanks for listening. 
If you loved this episode, 

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00:18:15,800 --> 00:18:17,500
please leave a rating and a 
review. 

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This helps me reach other 
curious creatives. 

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Like you, if you have a topic 
request or would like to contact

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me, simply head over to my 
website, our Ward design.com Or 

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00:18:28,400 --> 00:18:32,300
email me at podcast at our war 
design.com. 

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Or email me at podcast at our 
war design.com.

