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Hello and welcome to episode 27 
of design curious podcast. 

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I'm your host and Mentor. 
Rebecca, Ward, I'm so glad 

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you're here today. 
I know I said I was going to 

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talk about the value of being 
coached today by decide to put 

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it off a few weeks to have it 
coincide with a coach that I 

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will be interviewing. 
Instead. 

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Today we're going to discuss 
this challenging Topic at least.

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It is challenging to me of 
finding your niche. 

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So, we will get into that in the
episode, and I'll kind of 

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explain why I find it 
challenging. 

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But before we get into that, I 
wanted to mention that, I love 

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getting your ratings and reviews
on Apple podcast and everywhere 

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that you get the podcast and 
listen to it. 

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And we had another great one out
of Hungary. 

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Sophia says that it's great 
topics and they're really 

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helpful before starting her own 
career. 

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And so I'm so glad Sophia that's
yours. 

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Listening from Hungary, 
beautiful country. 

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I did visit Budapest, maybe I'll
go back someday. 

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I love hearing all of the 
feedback internationally as well

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and seeing people from all over 
the world listening in and 

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finding out if interior design 
is the career for them. 

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So, I'm glad you tuned in today 
and if you would like to leave 

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me a rating and review, I would 
love that. 

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And you can also connect with me
on Instagram at our word 

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design.com. 
I love getting In your messages 

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there and answering any 
questions you might have about 

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the career of interior design, 
or even getting into the 

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mentorship program that I have, 
my design Mentor. 

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All right, so let's get into the
episode. 

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You're now listening to design, 
curious a place where you 

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creative one are here to learn 
about what it really is. 

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Like, to be an interior designer
and I'm your host and Mentor 

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Rebecca, Ward, if you're worried
about how to succeed in a 

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creative career, if you're ready
to learn your next steps to 

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become an Interior Designer. 
And if you want the satisfaction

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of doing something you love 
every day, you are in the right 

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place. 
Grab a Coffee. 

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A notebook. 
And let's dig into today's 

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episode. 
So I was thinking the other day 

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that picking a niche is actually
a lot like picking a major in 

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college. 
And yes you can do liberal arts 

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major and get a lot of great job
opportunities out of it. 

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However, if there's something 
that you're really good at a 

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really interested in and drawn 
towards, then that should be the

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major that you pick that 
specific field. 

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If it's science, if it's 
creative, arts, mathematics or 

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music, most of the time people 
will pick a major that is in 

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alignment with what their goals 
are in life and what their 

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passions lie around. 
And I suppose some people pick a

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major based on what other people
think they should pick or what 

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they think might be the most 
profitable route whether or not 

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they like it or not. 
So it could be law or medicine. 

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A lot of those really taxing and
difficult job positions. 

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If you don't have a passion for 
that, then why are you going? 

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To it. 
Why are you going to spend all 

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of your time and energy and 
effort towards something that 

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does not give you satisfaction 
and might pay the bills really 

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well, or you might have a 
comfortable life around you. 

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It will you have time to savor 
it and really enjoy it on your 

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off time. 
So that's something to think 

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about. 
But when it comes to a niche, 

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then for your design practice, 
do you have to have one? 

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No, of course, you do not. 
You can definitely get started 

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out the gate without a A 
specific Niche and a lot of 

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designers do. 
And it's probably gonna happen 

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because in early days, you're 
taking on projects that you need

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to, in order to pay the bills 
and to stay afloat. 

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And you might not have the 
luxury of being able to pick and

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choose the clients and the 
projects that you take on, 

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however, you can definitely have
your marketing, your branding 

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and your messaging be something.
You are passionate about or that

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you have knowledge of or that 
you just enjoy doing. 

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And there are some designers on 
the other end of the spectrum 

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who know exactly what they want 
to do, what they want to nation,

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and come out of the gate with 
that specific Niche and that is 

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definitely an option as well. 
Some people go to college 

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knowing exactly what major they 
want. 

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Instead of changing Majors 
halfway through 45 times, they 

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stick with the one from start to
finish and that's it. 

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Actually, what I did in college.
I know I want to be a designer 

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since I was young. 
Hello. 

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I did take on a side degree of 
French. 

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So I'm not sure what that says 
about me except that I am multi 

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passionate and I know that I was
also considering a minor in 

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astronomy because I took a few 
classes and the only needed 12 

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credits in order to get a minor 
in astronomy and I had taken six

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of those. 
And so then I had to decide well

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don't take two more classes in 
order to get the minor. 

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Just to say I got a minor I mean
I really did like astronomy. 

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It was definitely not going to 
be useful to me in my future 

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career, but I digress. 
So going back to niches. 

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This is a topic that I 
personally have challenges with.

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I am, I would say a generalist. 
I do love all different kinds of

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design. 
I don't like saying no to 

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particular types of projects and
I do love the variety that comes

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with not having a specific Niche
claimed on my website. 

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I would say Although over the 
years, I have come to realize 

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that I do in a sense have a 
niche in overtime in with 

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working with coaches, I have 
found that the niche that I do 

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present myself with is that 
basically comes from my life 

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experiences. 
So, I gear my services towards 

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busy families to which I can 
relate, they can relate to me 

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and clean fresh and contemporary
design styles. 

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So, that is something that I 
enjoy working with in. 

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And I think, for a long time, I 
thought that if I stated boldly 

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and directly what my Niche was, 
I would then alienate people 

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from my services, which is kind 
of the point of Niche, but I 

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thought it would just be so 
limiting and produce like a 

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scarcity around my business, 
that no one with a thought. 

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Thought of having a slightly 
different design style or 

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someone who maybe didn't have 
kids would ever reach out to me 

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for my services, which is not 
the case. 

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Of course, people will see your 
work on your website and like 

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it, whether they feel like they 
align a hundred percent with 

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your Niche or not, they'll still
reach out for your services 

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because they might like you as a
person, they might like your 

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aesthetic and everything like 
that. 

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So what are some areas that 
designers might Niche themselves

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into Well, you could do kitchen 
and bath design, a very common 

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and specific Niche. 
Where you focus only on 

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remodeling or building new 
kitchens and bathrooms for 

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people. 
And in that case, you likely are

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not going to do a whole house, 
remodel whole house Furnishings 

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decorating and things like that.
However, if that's something you

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enjoy on occasion and your 
client asked for it, then you 

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can offer it to them. 
Another area of machine is with 

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your specific design style. 
So I'm going to be like to do 

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modern Farmhouse or you like to 
do Bohemian mid-century modern 

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and you can definitely promote 
your Niche by having projects in

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your portfolio. 
That only show those Styles. 

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And so if someone came to your 
website and saw that, your 

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portfolio, only has mid-century 
modern style of design in there.

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They will assume that that is 
what you do. 

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That's what you're Good at. 
And if that's what they're 

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looking for, they should hire 
you because that's something 

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that you're very experienced in.
You can also Niche, with the 

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function of the room. 
So, it could, like I said, 

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kitchen and bath, but you also 
do like nurseries kids rooms 

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exercise rooms Outdoor Room. 
So that's definitely a specialty

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can get in to do another. 
Good one is feng shui and I do 

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know a local designer who does 
has learned and practices. 

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Sway and on occasion. 
I'll have a client call me and 

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say that they are really 
interested in applying Fung shui

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to their home. 
And if I have any experience in 

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doing this and I will say no, I 
have not learned it. 

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I picked up one or two things 
along the way, but I definitely 

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prefer those people to the other
designer who is a specialist in 

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that area and really can 
understand the practice of feng 

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shui. 
So knowing something like that, 

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could definitely be a niche. 
If that's something that you 

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really I really enjoy and 
believe in and you want to help 

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your clients practice that in 
their homes to get the most out 

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of it. 
That's a great Niche to have and

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you might be overthinking. 
And so how I said that I speak 

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mostly to families and that's 
because of my own life 

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experience. 
So you can draw on your own life

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experience to Market to your 
ideal client. 

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Perhaps you lived with your 
grandparents for a long time. 

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Then you really understand what 
it is to age in place and that 

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you can Becoming Aging in place 
expert and really help people 

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get the most out of their homes 
as they are aging. 

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All right, so let's turn to you 
and as you're thinking about 

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what the possibilities of 
machine looks like for you and 

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maintaining that abundant 
mindset that like as you are 

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exploring something that you're 
passionate about, it will come 

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through in your messaging and 
people pick up on that in the 

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authenticity of it and really be
drawn and attracted towards it. 

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It and then you will be 
repelling people who might not 

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be the ideal fit or the ideal 
client. 

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And that is okay because you 
want the most satisfaction out 

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of your projects in your job 
that you can get and way to do 

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this is by nice Sheen so let's 
look at the possibilities. 

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So you might want to consider 
project scope so you can limit 

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it to only doing furnishings and
accessories or only remodels 

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only editions only new builds 
depending on what your Ian's is,

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you can definitely start 
gravitating towards these. 

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I myself really focus on 
remodels up because I've had 

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very few new builds and I have 
worked with an architect on 

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doing auditions. 
But again new builds and 

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additions are not my expertise. 
I have done a few, but I would 

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say that there are challenges 
that come along with him, that 

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sometimes I really don't feel 
like facing and so remodels or 

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something that I could do night 
and day and I really I love it. 

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And so I do focus on remodeling 
for those busy families. 

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You could also focus on the 
client lifestyle, so I could 

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pick bachelor's or professional 
couples without children. 

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You could gear it towards young 
families with children. 

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You could also do empty-nesters 
multi-generational families 

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living in one home or families. 
With special needs Aging in 

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place. 
Like I said, so lifestyle of the

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client opens, a huge range of 
possibilities. 

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And again, you will want to draw
from Your life experience and 

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what your expertise is or what 
your passions are towards. 

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If you really have a heart 
towards special needs kids and 

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families that have to deal with 
it and understanding the extra 

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things that might go along with 
designing a bedroom or kitchen 

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for someone with special needs. 
Then that could be your focus 

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and you'll really attract people
within that Community. 

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We could also consider clients 
budget. 

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So if you really love designing 
on a dime and you're great at 

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finding the bargains 
repurposing. 

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Seeing things and helping your 
clients stay within a very fixed

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budget, which is great for 
first-time homebuyers and young 

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families. 
Then that can definitely be 

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something that's not something 
that I'm great at. 

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I have referred potential 
clients to other designers, who 

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I know are great at designing on
a dime. 

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That's not something that I've, 
I really excel at it. 

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Many could work with a client's 
budget, being moderate, or super

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high-end luxury, if that's your 
experience as well. 

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The types of residents, you 
could also focus on so whether 

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it's apartment, apartment, 
living high-rise condos in the 

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city first-time homebuyers 
historic homes. 

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And there's definitely a need 
for designers and architects who

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understand the difficulties of 
restoring an historic home and 

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also the parameters that are 
placed around them when you're 

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dealing with an official 
Historic Site. 

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You'd also focus on vacation 
homes, Country Homes, Beachside 

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home, depending on the location 
Mountain Home. 

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And then you can what people 
must naturally. 

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Think of, when they talk about 
nation is do the design Styles, 

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like I said Farmhouse you could 
do Zen boho chic mid mod 

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maximalist or minimalist and 
oftentimes you'll develop your 

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own design Style Niche over time
as people see your portfolio and

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then they're drawn to that and 
then they you do more of those 

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types of projects and that's 
kind of how I developed a lot of

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my portfolio as well. 
So next, what you will want to 

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do once you have landed on a 
niche or Niche, direction is 

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explore a little more with 
visualizing. 

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The type of client that fits 
within that Niche. 

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They want you to have a really 
good idea. 

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Really good Avatar of your ideal
client. 

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And what is really recommended 
is to write down a whole 

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description of that person. 
What was their upbringing? 

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Where did they work? 
What kind of Lifestyle do they 

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live? 
What are they like? 

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What are their Hobbies? 
What are their pain points that 

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your design will solve for them?
So you have a really good 

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picture in mind of who you're 
marketing towards and then you 

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start working on your messaging 
and you do this one way is like 

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to write a list of words that 
describe your ideal clients 

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project in feeling and 
aesthetic. 

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So you might use words like warm
or Fresh or cozy, clean vibrant,

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casual elegant sophisticated. 
So, these descriptive words can 

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be a driving force of your 
marketing for your Niche and 

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you'll want all of your social 
media platforms to be 

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consistent, with these words and
images that you're using to 

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create your portfolio. 
And to start to attract your 

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ideal client within that Niche. 
And then the last thing to 

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remember, is that you're not 
married, Your Niche forever, if 

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it is not working out for you so
you might want to try it out for

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a year or two and see if you're 
liking the direction that you 

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chose. 
If you're attracting people that

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you like to work with and if you
discover that it's not working 

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for you. 
No big deal, change your 

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marketing change, your messaging
and pivot to another Niche. 

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That you might like, I mean you 
have to maintain that abundant 

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mindset that there's more than 
enough people out there who want

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to work with. 
Thew and you just have to get 

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your messaging right to find 
those people. 

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So if it's not working for you 
and Niche, you're too just like 

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changing your major, you can 
always change it and go toward 

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in a direction that really 
aligns with what you're feeling 

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and what you love to do. 
So there you have it, kind of an

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introduction to niches and 
machine in an interior design 

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business. 
I would say I still have to do 

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some self coaching and get 
coaching around the idea of 

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machine because I find that I am
just resistant to it sometimes 

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or at least just embracing the 
label of having a niche. 

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So if that's something that you 
are also struggling with, I am 

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happy to help you walk. 
Through that process based on my

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experiences and my learning. 
And sometimes it's easier to 

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tell someone else what to do 
than it is yourself. 

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So if you would like help with 
it, you can always come into my 

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design mentor and I can work 
with you on this finding your 

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Niche and other areas of 
launching Your Design career, 

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and you can find the information
for that in the show notes. 

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You can also visit my website 
are word design.com. 

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There you can find all of the 
show notes. 

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You can find information about 
my design. 

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Mentor. 
The other courses that I have, 

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you can also see my portfolio 
and the messaging that I put out

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there to my client. 
So that might be something you 

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want to take notice of. 
So that's it for me this week. 

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I will be back next week with a 
wonderful interview with a 

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designer who is Niche to into 
the kitchen and bath and a 

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strange. 
She talks about how she started 

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and how she got into that. 
So you'll find that very 

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interesting, still come back. 
Next week for that until then 

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stay creative. 
Thanks for listening. 

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If you loved this episode, 
please leave a rating and a 

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00:17:46,300 --> 00:17:48,200
review. 
This helps me reach other 

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curious creatives. 
Like you, if you have a topic 

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request or would like to contact
me, simply head over to my 

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00:17:54,700 --> 00:18:00,200
website, our Ward, designed.com 
or email me at podcast at our 

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00:18:00,200 --> 00:18:01,700
war design.com,