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Hello and welcome to episode 152
of Design Curious podcast. 

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I'm your host and mentor Rebecca
Ward. 

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Today on the podcast we have 
Michelle Lynn and let me tell 

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you a bit about her. 
Michelle is president of ML 

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Interiors group and business 
coach for interior designers and

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also Co founder of Sidemark 
software. 

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We had Ben Rutledge on a while 
back to talk about Sidemark and 

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he did talk about working with 
Michelle to create this software

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that's specific for designers. 
And now we have Michelle on the 

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podcast. 
So Michelle is the owner of ML 

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Interior's group, A successful 
design firm based in Dallas, TX.

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Michelle's also the owner and Co
founder of Designed for the 

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Creative Mind, where she teaches
interior designers and 

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decorators the business of 
running a successful interior 

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design business. 
She also hosts a podcast of the 

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same name and annually holds an 
Interior Design Business Success

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Summit. 
I know you're going to love 

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Michelle and you will probably 
want to go check out her podcast

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as well. 
So let's get into our 

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conversation today. 
You're now listening to Design 

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Curious, the place where you, 
Creative one, are here to learn 

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about what it really is like to 
be an interior designer. 

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And I'm your host and mentor, 
Rebecca Ward. 

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If you're worried about how to 
succeed in a creative career, if

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you're ready to learn your next 
steps to become an interior 

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designer, and if you want the 
satisfaction of doing something 

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you love every day, you are in 
the right place. 

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Grab a coffee, a notebook, and 
let's dig into today's episode. 

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Hi, Michelle, welcome. 
To design curious podcast. 

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Rebecca, thanks so much for 
having me. 

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I'm honored. 
Yes, and I'm excited to talk 

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with you that we had to 
reschedule this interview couple

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of times, but here we are and 
now I get to find out all about 

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you and your path to interior 
design and just the great 

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offerings that you have for 
designers out there. 

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So let's start back at the 
beginning. 

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How did you become an interior 
designer? 

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When did you know? 
I can think back to junior high 

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when I my brother and I were 
home alone after school. 

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We were latchkey kids and I 
would make him help me rearrange

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your furniture, or I would be 
insisting to my mom that I 

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wanted my curtains to match my 
bedspread or just funny little 

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nuances like that. 
So I think that I've always been

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inclined, but I never knew that 
it was something that I could 

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get paid for. 
So I went into a completely 

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different direction. 
When I got out of college, I 

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started managing restaurants. 
And then from managing 

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restaurants, I was managing like
a recruiting firm, placing 

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accounting and financial 
professionals. 

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But the entire time I had 
friends asking, hey, can you 

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help me with my house? 
Can you come over? 

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I'll make you dinner. 
Or I would joke that I would 

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work for wine. 
So I read a book from Max 

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Lucado, and I can't remember 
what it was called, but it was 

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about pursuing what you loved 
because what my corporate job 

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they had sold. 
And so I was like, OK, God, what

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next? 
And literally, it was like, OK, 

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here's what people have always 
been asking you to do. 

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And by then, I knew that it was 
a thing. 

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But Rebecca, you going to laugh 
at this? 

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I had zero confidence. 
I named my company by Michelle 

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Lynn. 
OK. 

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It was by Michelle Lynn because 
I was going to do home staging, 

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organizing and redesign. 
OK, Redesign was a thing back in

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the early, like middle 2000s 
because I didn't have I didn't 

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even have the confidence to call
myself a decorator. 

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But then I also figured, hey, if
home staging, organizing and 

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redesign doesn't work out, I can
do gift baskets, dog walking and

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car washing. 
Anything by Michelle. 

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By Michelle Loud. 
I wouldn't have to change my 

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name. 
So that's how I got into it. 

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I truly started doing it was 
about 90% staging and then a 

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little bit of that redecorating 
stuff and in 2013 here in 

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Dallas. 
So that was in 2008. 

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And then I stare, stepped out of
management and I went full time 

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in 2010 and was doing great. 
Home staging was fantastic. 

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I had a warehouse full of 
inventory. 

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We are busy every week. 
And then the market in Dallas 

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like was on fire. 
The real estate market where a 

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realtor would call me, let's say
on a Friday and say, hey, can 

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you come out on Monday or 
Tuesday next week and stage this

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home? 
Because I'm going to be taking 

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photos on Thursday and listing 
it on Friday. 

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And so I'd be OK, we can make 
that work. 

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I'd get a call on Monday 
canceling because the realtor 

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had put a sign out in the yard 
saying coming soon and they 

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already had offers. 
Oh wow. 

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So I had to pivot really 
quickly, learn how to own the 

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decorating aspect of it and 
really home that in. 

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So it was a long journey, but it
was exactly where I needed to be

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at each step of the way. 
How did you figure out how? 

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To set up. 
Your staging business, did you 

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have someone you could ask or 
did you just kind of feel it out

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and figure it out? 
Back in the day, I didn't even 

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know that there were like 
business coaches available, but 

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I don't know if there were 
business coaches at the time for

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that. 
I literally I would hatched 

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together blogs. 
I don't have the book anymore, 

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but I had the home staging for 
dummies book and I had I just I 

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read a bunch of books to try to 
figure it out and then just took

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that kind of natural talent and 
always remembered that less is 

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more in staging. 
And this is what the goal is, is

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not to make it pretty, it's to 
make it sell. 

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So that was the big 
differentiator between what I 

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wanted to do to the house versus
what needed to be done in order 

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to make money for the seller. 
Yeah. 

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So then there was a shift for 
you going from staging to 

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decorating on the mindset of 
like, I'm not just selling this 

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house now, I'm designing it for 
the homeowner, right? 

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Yeah. 
It was a big mindset shift. 

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I tell a lot of my coaching 
clients because I coach interior

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design business, the business of
interior design, but I tell them

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that when you get more 
sophisticated, your business 

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gets more sophisticated. 
And then as your business gets 

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more sophisticated, you get more
sophisticated, like as an 

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individual and how intricately 
tied together we are with our 

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businesses. 
And so I had to do a lot of 

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mental work, like emotional work
and stuff like that to be able 

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to own that next step because I 
did not go to school for 

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interior design. 
I thought that I, I was the 

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typical imposter syndrome, like 
I don't know what I'm doing. 

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When in reality, I'm naturally 
talented at this. 

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I'm good at it, but I had to 
overcome a lot of those, those 

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insecurities and fears which pop
up on occasion but they're not 

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as loud. 
OK. 

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So then you develop your design 
business side and learned how to

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run a business on trials by fire
or. 

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Child by fire. 
Yeah, Speaking of Frankenstein 

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and things together. 
So like with the staging, I was 

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just trying to podcast at the 
time. 

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Luann was the only one that I 
think of that I was listening to

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and then books and then other 
people's blogs and like the 

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Google was my my guide. 
And Rebecca, good Lord, I 

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thought I was coming into, you 
know, being an entrepreneur, 

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being a bad ass. 
And I literally fell on my ass. 

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I lost money, I lost sleep. 
The clients were just running me

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ragged, like all the things they
were shopping me, like I didn't 

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know what I didn't know. 
And then I was reaching out to 

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other designers and it was just 
crickets. 

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Yes. 
I had Toby. 

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Toby Fairly had started some 
coaching and so I kind of found 

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her later in my journey and she 
kind of confirmed through a lot 

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of her stuff that what I was 
doing was right, but it was 

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ugly. 
I truly promised myself at that 

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point that when I figured it 
out, like I was not going to be 

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a gatekeeper, I was going to 
shout it from the rooftops and 

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help other women share their 
their gift. 

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Yeah, and I love. 
That make money. 

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This is not a hobby we need to 
make a living. 100% yeah. 

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I feel almost as though new 
designers coming in have no 

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excuse. 
Now they have. 

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They. 
They. 

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We. 
Are giving them so much 

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information they can't help but 
be successful I would think. 

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Early on, it comes down to that 
mindset, yeah, You know, the 

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little voices in our head that 
tell us that we can't do it or 

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we're not worth it or whatever, 
but they need to be redirected, 

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those voices. 
Well, I love that you have the 

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heart to share it forward with 
new designers. 

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So tell us a little bit about 
your program. 

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Well, thank you for asking. 
And in fact, back earlier this 

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summer, we had a I've gone 
through a rebrand. 

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I was known as designed for the 
creative mind was the platform 

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because it was business. 
Yeah. 

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Designed for the creative mind 
and we rebranded to the Design 

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Bake House because my signature 
program is called the Interior 

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Design Business Bakery, and 
everything from there has just 

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taken on a life of its own based
on the brand. 

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Yeah. 
So the Bake House now houses 

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multiple programs for My true 
calling is to help women scale 

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their business to multiple 6 
figures with profit and passion.

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Because once you get things 
systemized and once you get 

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these processes down, that 
that's what I teach. 

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We've got some other ancillary 
products that we have offered as

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well, but the interior design 
business bakery is our signature

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program and it's been a game 
changer for hundreds of 

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designers that I've really, I 
know this is where I'm supposed 

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to be. 
It was such a blessing to be 

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able to see the light bulb go 
off or to see one of what we 

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call the bakers who came into 
the program and they implemented

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everything that how we specify 
it. 

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And then they're they're 
commanding design fees that are 

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5 figures. 
We've had a few of them that are

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demanding 6 figure design fees. 
And I'm like, dude, like, yeah, 

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excited. 
And then they have the 

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confidence to do it. 
So we've got that. 

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And then my podcast that you 
were graciously guest on, 

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Designed for the Creative Mind. 
I kept that title for the 

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podcast only Now, so it's been 
fun. 

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Great, Yeah. 
And how long have you been 

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podcasting? 
Oh my gosh, I think we probably 

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are close to hitting 200 
episodes, so maybe a few years 

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now. 
Nice. 

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And yeah. 
Girl, I don't know about you, 

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but I went into it kicking and 
screaming. 

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Yeah. 
I was like, how am I supposed 

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to, you know, put something else
on my plate? 

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Because I still have ML 
Interiors Group, my design 

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business, so that is up and 
running. 

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And then I've got the coaching 
platform and I just had so many 

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people telling me I was like, 
OK, fine. 

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So I love it. 
I do too. 

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Yeah, I, I'm so surprised. 
I think when we talked, it's 

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like, I love getting to meet 
other people. 

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And so now I've been going 
through some solo seasons and 

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stuff like that, and I feel I'm 
laughing because I'm about to do

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some recordings after we're done
here. 

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But I feel like I'm finally 
getting into my groove with the 

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podcast because at first I was 
just kind of patching it 

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together. 
I was interviewing people 

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randomly. 
And now I kind of like, OK, I 

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have this season, I'm going to 
do marketing. 

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I have this season, I'm going to
do rookie mistakes. 

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I have this season like a tech 
stack and stuff like that. 

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And just like my design 
business, I feel like I've 

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finally gotten sophisticated 
enough to elevate my podcast and

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it raises me and then I raise 
it. 

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Yeah, I love that. 
Yeah, I don't. 

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I don't kick and scream anymore.
Yeah, but if a six year old had 

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done that. 
So the design community that you

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have, how long do people 
typically stay in your program? 

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Is it like, do they flow in and 
out or are they there for the 

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long haul? 
Well, the signature program is a

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year. 
And the reason why is because we

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lay such a solid foundation and 
then you're you're implementing 

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things and then you're learning 
and then you're polishing them 

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up and then you're implementing 
them. 

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00:12:21,840 --> 00:12:25,560
And we have weekly calls on Zoom
so questions can be asked and 

229
00:12:25,560 --> 00:12:28,800
answered and in the Facebook 
group, asked and answered. 

230
00:12:28,800 --> 00:12:30,880
And that's the private Facebook 
group. 

231
00:12:31,200 --> 00:12:36,560
And so most of the time, like my
goal is that in 12 months, you 

232
00:12:36,560 --> 00:12:40,840
have what you need to fly nice. 
And I do not have the next 

233
00:12:40,840 --> 00:12:42,720
level. 
Like I thought about creating 

234
00:12:42,720 --> 00:12:46,920
something that was next level, 
but my heart's really with just 

235
00:12:46,920 --> 00:12:48,320
let's get you into the six 
figures. 

236
00:12:48,320 --> 00:12:51,520
I don't need to take. 
Yeah, there's you can do that 

237
00:12:51,720 --> 00:12:53,560
with another coach, but that's 
my goal. 

238
00:12:53,560 --> 00:12:56,320
We have the opportunity like if 
you need to stay a couple extra 

239
00:12:56,320 --> 00:12:57,920
months, you can just go month to
month. 

240
00:12:58,800 --> 00:13:01,880
But I, I joke that I'm not like 
a chiropractor where you have to

241
00:13:01,880 --> 00:13:03,280
keep coming back for the rest of
your life. 

242
00:13:03,280 --> 00:13:07,640
Let me give you the tools. 
You still have access to the key

243
00:13:07,640 --> 00:13:11,960
ingredients that are in that the
bakery program and then you 

244
00:13:11,960 --> 00:13:16,400
still have access in the group. 
So they're still there like and 

245
00:13:16,400 --> 00:13:19,520
that was something that we did 
recently is like, I felt so bad 

246
00:13:19,520 --> 00:13:21,880
just letting them fly free and 
then kicking them out of the 

247
00:13:21,880 --> 00:13:26,000
community because so many want 
to come in and like pour into 

248
00:13:26,000 --> 00:13:28,880
others. 
So I even have some graduated 

249
00:13:28,880 --> 00:13:34,560
bakers that are like coaching in
the program to help give back. 

250
00:13:34,560 --> 00:13:38,880
So the community was such a 
blessing, like an unforeseen 

251
00:13:39,520 --> 00:13:42,000
frosting on the cake. 
And you wonder why I call it the

252
00:13:42,000 --> 00:13:44,760
bakery. 
I talk in his analogies all the 

253
00:13:44,760 --> 00:13:47,200
time. 
But it's been so much fun, 

254
00:13:47,200 --> 00:13:50,960
especially because, as you know,
you can feel like you're on an 

255
00:13:50,960 --> 00:13:53,080
island when you're in business 
for yourself. 

256
00:13:54,160 --> 00:13:57,000
So when you can develop these 
friendships and these 

257
00:13:57,000 --> 00:14:01,120
relationships and these little 
like subgroups, not cliques, but

258
00:14:01,120 --> 00:14:04,560
like little subgroups of people 
that you can talk to and they're

259
00:14:04,560 --> 00:14:06,600
all talking the same bakery 
language. 

260
00:14:07,600 --> 00:14:10,760
It's been really, really neat to
see like you meet up in High 

261
00:14:10,760 --> 00:14:13,760
Point and you're like, we've got
all these bakers and it's just 

262
00:14:14,120 --> 00:14:16,920
people jump off the screen and 
into your arms and it's it's. 

263
00:14:17,760 --> 00:14:19,280
Been very fun. 
Yeah. 

264
00:14:19,280 --> 00:14:21,480
Yeah. 
Well, I have to know, Michelle, 

265
00:14:21,480 --> 00:14:24,480
are you actually a Baker in real
life? 

266
00:14:24,480 --> 00:14:28,000
Do you love baking? 
I love eating the bakery stumps.

267
00:14:28,200 --> 00:14:31,120
And it's funny that you ask 
because I am really working 

268
00:14:31,120 --> 00:14:35,280
right now on nailing a banana 
bread recipe. 

269
00:14:35,280 --> 00:14:38,400
Oh, I've tasted some of this 
banana bread that a friend of 

270
00:14:38,400 --> 00:14:42,640
mine's neighbor had made and I'm
like, I need to work that out. 

271
00:14:43,080 --> 00:14:47,840
So I do love baking but girl I'm
55 years old now and it just 

272
00:14:47,880 --> 00:14:50,160
kicks to the wrong places a lot.
Faster. 

273
00:14:50,480 --> 00:14:53,160
Yeah. 
Oh, Darren. 

274
00:14:54,120 --> 00:14:56,400
Yeah, so he's. 
The one diff to be selective or 

275
00:14:56,400 --> 00:14:57,840
I'd been in the gym my whole 
life. 

276
00:14:57,840 --> 00:14:59,640
Oh yeah, yeah. 
It's fun. 

277
00:14:59,880 --> 00:15:02,960
We came up with that name 
actually, the interior design 

278
00:15:02,960 --> 00:15:04,800
business Baker. 
I was working with a copywriter 

279
00:15:04,800 --> 00:15:08,360
when I was first coming out with
my program because the bakery's 

280
00:15:08,360 --> 00:15:11,400
like the third iteration, like 
launching it a couple different 

281
00:15:11,400 --> 00:15:14,280
ways. 
And then I hired a coach and 

282
00:15:14,280 --> 00:15:17,960
she's the one who taught me how 
to create this community and to 

283
00:15:18,120 --> 00:15:20,320
how to, how to format it and all
of the things. 

284
00:15:20,800 --> 00:15:24,760
So I hired A copywriter and her 
name is Julie, Julie Kabasis. 

285
00:15:24,920 --> 00:15:29,000
She's a freaking genius. 
But she at the end it was, we 

286
00:15:29,000 --> 00:15:31,080
were coming up with this, she 
goes, Michelle, I've got a few 

287
00:15:31,080 --> 00:15:34,320
names that we can choose that I,
I, I think would work for you. 

288
00:15:34,680 --> 00:15:39,480
But I have this one that if you 
have, it's completely different 

289
00:15:39,480 --> 00:15:41,880
than anything else. 
If you've got the courage to do 

290
00:15:41,880 --> 00:15:44,160
this, I think it'll fit your 
personality. 

291
00:15:44,560 --> 00:15:46,440
And so she told me in the 
interior design business, 

292
00:15:46,440 --> 00:15:47,960
bakery. 
And it's because you use these 

293
00:15:47,960 --> 00:15:50,520
analogies, like if you leave the
ingredients out or you put the 

294
00:15:50,520 --> 00:15:53,640
frosting on the cake or, or like
you can make cupcakes out of a 

295
00:15:53,640 --> 00:15:57,520
cake mix or like, whatever, as 
we work together over the six or

296
00:15:57,520 --> 00:16:00,160
eight weeks. 
And so I was like, hell, yeah, 

297
00:16:00,160 --> 00:16:01,480
let's do that. 
That's fun. 

298
00:16:01,480 --> 00:16:06,280
It's like, unlike anything else.
And at that point in my career, 

299
00:16:06,280 --> 00:16:10,440
I'd finally figured out that 
just being myself is the easiest

300
00:16:10,440 --> 00:16:12,800
thing to do. 
I don't need to try to put on 

301
00:16:12,800 --> 00:16:15,360
airs to be like all interior 
designer and stuff. 

302
00:16:15,360 --> 00:16:18,520
So it's kind of weird and worky,
but so am I, so it. 

303
00:16:18,520 --> 00:16:19,480
Works. 
Yeah. 

304
00:16:19,480 --> 00:16:22,720
And it obviously attracts the 
people who like that and want to

305
00:16:22,720 --> 00:16:23,480
work with you. 
So. 

306
00:16:23,480 --> 00:16:23,720
Right. 
Yeah. 

307
00:16:24,840 --> 00:16:27,920
It's great because I can use 
that as an example when I'm 

308
00:16:27,920 --> 00:16:31,040
coaching designers. 
Like, just be yourself, babe. 

309
00:16:31,480 --> 00:16:34,080
If you're formal and you're 
proper, then be formal and 

310
00:16:34,080 --> 00:16:36,280
proper. 
If you're weird and quirky, then

311
00:16:36,280 --> 00:16:38,440
be weird and quirky. 
If you're somewhere in between, 

312
00:16:38,440 --> 00:16:40,760
like the best person to be as 
yourself. 

313
00:16:41,880 --> 00:16:46,760
And it's great that way because 
then it helps the clients or 

314
00:16:46,760 --> 00:16:49,280
even potential, you know, people
for the coaching program, but it

315
00:16:49,280 --> 00:16:53,840
helps clients identify the 
designer that they align with. 

316
00:16:53,960 --> 00:16:56,120
There's going to be someone for 
everybody. 

317
00:16:56,120 --> 00:16:58,880
And we don't have to be that one
person for all people. 

318
00:16:58,880 --> 00:17:01,880
We want just the people that are
our people, right? 

319
00:17:01,880 --> 00:17:04,520
So. 
Joke Yeah, there's enough ugly 

320
00:17:04,520 --> 00:17:08,280
houses for everybody. 
Yeah, plenty. 

321
00:17:08,960 --> 00:17:12,400
So, OK, so here's going back to 
earlier in our conversation when

322
00:17:12,400 --> 00:17:15,800
I was talking about how I kind 
of transitioned from staging to 

323
00:17:15,800 --> 00:17:18,040
design. 
Well, when I first went more 

324
00:17:18,040 --> 00:17:23,000
towards the design angle, I 
branded myself as glamorously 

325
00:17:23,040 --> 00:17:26,079
functional interiors for busy 
professionals. 

326
00:17:26,800 --> 00:17:30,400
OK, because that's kind of what 
my style was, not like Z Gallery

327
00:17:30,400 --> 00:17:33,320
or anything, but more like scan 
showers, but on a much tighter 

328
00:17:33,320 --> 00:17:37,480
budget. 
But what I found is that to show

329
00:17:37,480 --> 00:17:42,640
up true to that brand, I'd have 
to get dressed up to go meet my 

330
00:17:42,640 --> 00:17:44,320
clients. 
Like glamorously functional. 

331
00:17:44,320 --> 00:17:48,680
I should look not as casual as I
as I generally I'm like, I'm 

332
00:17:48,680 --> 00:17:53,600
perfectly comfortable in cute 
little booties or sandals, jeans

333
00:17:53,640 --> 00:17:57,240
and a blazer like that. 
To me is is pulled together, you

334
00:17:57,240 --> 00:17:59,560
know, brush your teeth, your 
hair together, makeup and stuff 

335
00:17:59,560 --> 00:18:01,640
like that. 
So it wasn't aligned. 

336
00:18:01,640 --> 00:18:04,640
It was not congruent with who I 
am inside. 

337
00:18:05,160 --> 00:18:12,320
So I found that I wasn't able to
sell that brand as well as I can

338
00:18:12,320 --> 00:18:16,640
just sell myself, right. 
I was joking with you earlier 

339
00:18:16,640 --> 00:18:19,480
that I'm going to try not to 
swear a lot on your podcast. 

340
00:18:19,840 --> 00:18:22,280
But every once in a while, like 
I would swear in front of a 

341
00:18:22,280 --> 00:18:24,360
client. 
Like in my sales pitch, I'd say 

342
00:18:24,360 --> 00:18:26,280
something, something, something 
and a little, little swear. 

343
00:18:26,280 --> 00:18:27,920
We're not a big one would come 
out. 

344
00:18:28,160 --> 00:18:29,840
And I'm like, Oh my gosh, I'm so
sorry. 

345
00:18:29,840 --> 00:18:33,240
And I've had more than one 
prospect who turned into a 

346
00:18:33,240 --> 00:18:35,920
client saying, oh, that's OK. 
I actually trust you a little 

347
00:18:35,920 --> 00:18:39,160
bit more when you're and I'm 
like, what? 

348
00:18:39,720 --> 00:18:41,200
Like what? 
But yeah. 

349
00:18:41,800 --> 00:18:44,960
It's true your energy is what's 
going to attract your clients. 

350
00:18:44,960 --> 00:18:49,120
So being true to yourself, I 
hope the listeners just y'all be

351
00:18:49,120 --> 00:18:52,680
yourself. 
Yeah, that authentic energy that

352
00:18:52,680 --> 00:18:56,200
you're putting forward, Yeah. 
And it so that that glamorous 

353
00:18:56,200 --> 00:18:58,760
function brand that you had was 
misaligned. 

354
00:18:58,800 --> 00:19:01,040
Yeah. 
Totally, totally. 

355
00:19:01,400 --> 00:19:03,440
And I thought that I needed to 
be designery. 

356
00:19:03,440 --> 00:19:05,920
I thought that I needed to look 
like the other girls, that I was

357
00:19:05,920 --> 00:19:08,480
looking at their websites to see
what they were doing. 

358
00:19:08,480 --> 00:19:12,800
And 2000, what was this? 
We really pivoted in 13. 

359
00:19:12,960 --> 00:19:15,640
So yeah, social media was out 
there, but I wasn't on it as 

360
00:19:15,640 --> 00:19:17,360
much. 
But I was still comparing myself

361
00:19:17,360 --> 00:19:22,320
to the designery girls of. 
Course, yeah, that's what social

362
00:19:22,320 --> 00:19:25,840
media is definitely all about. 
And the website, of course, the 

363
00:19:25,840 --> 00:19:28,080
website's always going to put 
the best foot forward. 

364
00:19:28,080 --> 00:19:32,320
So yeah, it's a trap. 
Yeah, I love how nowadays we're 

365
00:19:32,320 --> 00:19:37,000
definitely much more transparent
with each other and really just 

366
00:19:37,000 --> 00:19:39,720
trying to build a community 
where we all rise together. 

367
00:19:40,160 --> 00:19:42,840
Yes, a rising tide lifts all 
boats. 

368
00:19:43,520 --> 00:19:47,560
And also I laughed because back 
in, I guess 2013, when I was 

369
00:19:47,560 --> 00:19:51,160
really scrambling to figure out 
the design part, when I was 

370
00:19:51,160 --> 00:19:53,960
asking for help, Rebecca, I 
think that there was a lot of 

371
00:19:53,960 --> 00:19:55,800
designers. 
It's not that they were being 

372
00:19:55,800 --> 00:19:58,120
closed off. 
Some of them were, but I think 

373
00:19:58,120 --> 00:19:59,720
they didn't know what they were 
doing either. 

374
00:19:59,880 --> 00:20:02,720
We were all just kind of 
floating around trying to look 

375
00:20:02,720 --> 00:20:05,320
like we had our shoes. 
Together, fingers crossed that 

376
00:20:05,320 --> 00:20:07,920
we were actually designing 
correctly and running a business

377
00:20:07,920 --> 00:20:10,200
correctly, yeah. 
And going to be able to cover 

378
00:20:10,200 --> 00:20:13,120
payroll or rent or just whatever
P ourselves. 

379
00:20:13,200 --> 00:20:15,640
Yeah. 
Yeah, that's it's not for the 

380
00:20:15,640 --> 00:20:18,440
faint of heart. 
No, let's talk about your design

381
00:20:18,440 --> 00:20:21,600
business now. 
So you're in the Dallas area 

382
00:20:21,800 --> 00:20:22,920
still that's. 
Correct. 

383
00:20:23,000 --> 00:20:24,280
Yeah. 
Dallas, Fort Worth. 

384
00:20:25,040 --> 00:20:30,560
I have gone from a team of two 
all the way up to a team of 10. 

385
00:20:31,120 --> 00:20:36,200
Now I'm back to a team of 2 1/2 
and then at some outsource 

386
00:20:36,200 --> 00:20:38,000
stuff. 
We're still in the seven 

387
00:20:38,000 --> 00:20:40,360
figures. 
Some years we're just in the 

388
00:20:40,360 --> 00:20:41,560
high sixes. 
I don't care. 

389
00:20:41,560 --> 00:20:44,960
Like as long as I can pay my 
bills and keep my team happy, 

390
00:20:45,360 --> 00:20:48,000
we're not pulling our hair out. 
We're making a good profit. 

391
00:20:48,240 --> 00:20:50,440
I think that's a difference. 
So my revenue can be in the 

392
00:20:50,440 --> 00:20:51,600
seven figures. 
That's fine. 

393
00:20:51,600 --> 00:20:54,400
But if I'm not making a profit, 
and there's been years where I 

394
00:20:54,400 --> 00:20:57,160
was like, dude, that was like 
really high revenue, right? 

395
00:20:57,160 --> 00:20:59,800
Like that was well into the 
seven figures, but I wasn't 

396
00:20:59,800 --> 00:21:03,880
making profit or at least not 
enough profit to justify how 

397
00:21:03,880 --> 00:21:06,120
much work went into that 
revenue. 

398
00:21:06,440 --> 00:21:09,240
So there was a difference. 
It runs on, I don't want to say 

399
00:21:09,240 --> 00:21:14,200
it runs on autopilot, but I 
don't have to be involved in a 

400
00:21:14,200 --> 00:21:18,520
lot of the operations. 
I can be there as the CEO and 

401
00:21:18,640 --> 00:21:21,880
give my opinion like on designs 
and stuff like that and then 

402
00:21:21,880 --> 00:21:23,160
step out. 
It's great. 

403
00:21:23,960 --> 00:21:25,960
If we have a problem client then
I get involved. 

404
00:21:25,960 --> 00:21:28,960
They still come around once in a
while but allows me to really 

405
00:21:28,960 --> 00:21:32,800
focus on the other endeavours. 
I've got a Co working space and 

406
00:21:33,320 --> 00:21:35,920
yeah, that's where I'm sitting 
at right now in my little Zoom 

407
00:21:35,920 --> 00:21:39,120
room. 
OK, the one that you built for 

408
00:21:39,120 --> 00:21:40,680
other people to come? 
For designers. 

409
00:21:41,840 --> 00:21:43,560
Or the designer Co-op? 
Oh, OK. 

410
00:21:44,120 --> 00:21:47,400
So it's been fun. 
It's called Studio Works. 

411
00:21:47,400 --> 00:21:50,120
And it was something that I've 
had in my mind for a long time 

412
00:21:50,120 --> 00:21:53,640
because as ML Interiors Group, 
we need a conference room. 

413
00:21:54,040 --> 00:21:58,280
I need a resource room. 
But I had so much Dead Space 

414
00:21:58,320 --> 00:22:00,520
that wasn't getting users like, 
well, why can't I share it with 

415
00:22:00,520 --> 00:22:02,640
other designers so that they 
don't have to go through all of 

416
00:22:02,640 --> 00:22:06,480
the pain in the booty? 
And so here's a private office, 

417
00:22:06,480 --> 00:22:08,800
here's a community lounge, like 
wherever you want to work, 

418
00:22:08,800 --> 00:22:11,360
here's a conference room. 
You can rent it, use my stuff. 

419
00:22:11,840 --> 00:22:14,000
I love that. 
It hasn't been easy. 

420
00:22:14,120 --> 00:22:15,680
I don't know if I'd recommend 
it. 

421
00:22:15,840 --> 00:22:17,600
Oh OK. 
If y'all are listening and 

422
00:22:17,600 --> 00:22:19,800
you're on the Dallas Fort Worth 
area, come to Studio Works 

423
00:22:19,800 --> 00:22:21,640
because I've got 2 offices 
vacant. 

424
00:22:22,160 --> 00:22:25,440
OK, so how is it challenging if 
you can explain a little bit? 

425
00:22:25,880 --> 00:22:30,200
I think in all honesty, I, I 
probably spread myself too thin.

426
00:22:30,600 --> 00:22:33,360
I thought that I was talking to 
people like, Oh my God, that's a

427
00:22:33,360 --> 00:22:34,600
great idea. 
That's a great idea. 

428
00:22:34,600 --> 00:22:36,120
Tell me when you open it. 
Tell me when you open it. 

429
00:22:36,440 --> 00:22:38,280
And then I opened it and like 
nobody would come and sign a 

430
00:22:38,280 --> 00:22:39,520
contract. 
Oh. 

431
00:22:39,680 --> 00:22:43,680
I'm like, come on, man, it's 
just A and now I have help. 

432
00:22:43,800 --> 00:22:46,040
So that's actually been 
fantastic. 

433
00:22:46,040 --> 00:22:49,120
Alexis is my concierge and she 
gets out and helps market and so

434
00:22:49,120 --> 00:22:50,760
forth. 
But it's just like I get the 

435
00:22:50,760 --> 00:22:53,080
place full and then somebody 
gives their notice and I get the

436
00:22:53,080 --> 00:22:54,640
place full and somebody gives 
their notice. 

437
00:22:54,640 --> 00:22:57,240
So it's just that constant 
revolution, but. 

438
00:22:57,240 --> 00:23:01,320
Do you do anything with like to 
create community there with the 

439
00:23:01,320 --> 00:23:05,080
Co-op to like have Friday happy 
hour or something like that? 

440
00:23:05,440 --> 00:23:08,840
So we tried to do happy hour 
like networking happy hours, 

441
00:23:08,840 --> 00:23:10,520
right? 
And we would invite other people

442
00:23:10,520 --> 00:23:13,720
in and then it would be just for
our tenant or our members and 

443
00:23:13,720 --> 00:23:16,080
stuff like that. 
Dude, I ended up drinking more 

444
00:23:16,080 --> 00:23:17,600
of the wine than and bleaching 
it up. 

445
00:23:18,080 --> 00:23:21,080
We have vendors that'll come in 
that'll do some lunch and learn 

446
00:23:21,560 --> 00:23:25,400
or we'll have like a holiday pop
up shop and stuff like that. 

447
00:23:25,400 --> 00:23:28,240
So we've gotten creative and we 
do different things like that, 

448
00:23:28,680 --> 00:23:31,320
but everybody's just so. 
Busy, yeah. 

449
00:23:31,400 --> 00:23:33,600
If I'm at work and somebody's 
serving wine, I'm going to take 

450
00:23:33,600 --> 00:23:35,120
a glass of wine and go back to 
my computer. 

451
00:23:36,040 --> 00:23:39,080
So I understand that, yeah. 
Well, it makes sense. 

452
00:23:39,080 --> 00:23:40,640
OK, well that's really 
interesting though. 

453
00:23:40,640 --> 00:23:44,120
So it's just a Co working space,
not like a buying group or 

454
00:23:44,120 --> 00:23:45,760
anything. 
That's funny you ask. 

455
00:23:45,760 --> 00:23:46,960
We were going to do a buying 
group. 

456
00:23:47,120 --> 00:23:49,120
OK. 
I started it. 

457
00:23:49,480 --> 00:23:51,600
I wasn't going to do it well, so
I just scrapped it. 

458
00:23:51,920 --> 00:23:55,280
It's like, you know what? 
I don't have the bandwidth to 

459
00:23:55,320 --> 00:23:58,400
run a design firm, the Co 
working place, the coaching. 

460
00:23:58,640 --> 00:24:01,840
I have a six year old half the 
time she was 4. 

461
00:24:02,080 --> 00:24:05,600
But I think it's really 
important that we prioritize and

462
00:24:05,600 --> 00:24:08,640
it's like, could I do it? 
Yeah, absolutely, absolutely. 

463
00:24:08,640 --> 00:24:11,240
And I could do it well. 
But I would rather spend my time

464
00:24:11,240 --> 00:24:15,240
and my energy focused on my 
family, focused on my coaching 

465
00:24:15,240 --> 00:24:18,560
and my interior design in the 
actual Co working space. 

466
00:24:19,400 --> 00:24:22,760
So I put a a Nix on that. 
Too many moving parts. 

467
00:24:23,120 --> 00:24:26,280
Yeah, and it may be something 
you revisit later in a different

468
00:24:26,280 --> 00:24:27,760
chapter of life, you know, I'm 
thinking. 

469
00:24:27,760 --> 00:24:30,880
About doing it for the bakers. 
Oh, OK, so. 

470
00:24:30,880 --> 00:24:34,360
Yeah, we've got options. 
If the need is there, I'd like 

471
00:24:34,360 --> 00:24:38,600
to fill it, but only if I don't 
embarrass myself, because that's

472
00:24:38,600 --> 00:24:41,880
what I'll tell clients sometimes
if they call for the design 

473
00:24:41,880 --> 00:24:44,960
business, if they call and they 
have a project that's maybe too 

474
00:24:44,960 --> 00:24:48,760
small, it's like, I'd love to 
help you, but I have all these 

475
00:24:48,760 --> 00:24:51,840
other large projects going on. 
And what I would hate to do is 

476
00:24:51,840 --> 00:24:55,120
embarrass myself and disappoint 
you because you're going to get 

477
00:24:55,120 --> 00:24:57,360
lost in the shuffle. 
Yeah, right. 

478
00:24:57,880 --> 00:25:00,560
I don't want to embarrass myself
and disappoint my clients, 

479
00:25:00,760 --> 00:25:02,160
whoever they are. 
Yeah. 

480
00:25:02,200 --> 00:25:06,480
So you have a community that you
could pass smaller jobs to refer

481
00:25:06,480 --> 00:25:07,640
out? 
Yeah, that's nice. 

482
00:25:07,920 --> 00:25:09,440
Yeah, that part definitely is 
helpful. 

483
00:25:09,720 --> 00:25:11,440
Yeah. 
So how would you say the 

484
00:25:11,440 --> 00:25:15,640
percentages from your design 
business to your other things 

485
00:25:15,640 --> 00:25:20,280
like how much are you designing 
to coaching to other stuff? 

486
00:25:20,840 --> 00:25:23,440
You know, I've really been 
trying to put my finger on that.

487
00:25:24,680 --> 00:25:28,560
I have a review and planning 
guide that that I give away and 

488
00:25:28,560 --> 00:25:31,760
I use it myself just like what 
can I outsource, where am I 

489
00:25:31,760 --> 00:25:34,920
spending my time and so forth. 
And there has not been any 

490
00:25:34,920 --> 00:25:38,160
consistency. 
I'm weeks I am just eyeballs 

491
00:25:38,160 --> 00:25:40,360
deep in the design side of the 
business. 

492
00:25:40,520 --> 00:25:43,080
When we've been going through 
the rebrand and we're moving 

493
00:25:43,080 --> 00:25:44,680
things over to a different 
software. 

494
00:25:44,680 --> 00:25:48,360
We're moving, we're integrating 
a lot of the coaching stuff onto

495
00:25:48,360 --> 00:25:50,960
side Mark because there's a 
membership side there. 

496
00:25:51,240 --> 00:25:55,360
So I've been like over the past 
few months very coaching side 

497
00:25:55,360 --> 00:26:00,320
business and then it starts all 
over again and it's more focus 

498
00:26:00,320 --> 00:26:02,760
on side marker, more focus on 
studio work. 

499
00:26:02,760 --> 00:26:06,120
So I have 0 answer. 
The bottom line. 

500
00:26:06,120 --> 00:26:07,680
Yeah, I'm. 
Sure, it is like an ebb and 

501
00:26:07,680 --> 00:26:11,240
float depend what is heating up 
at the moment, yeah. 

502
00:26:11,520 --> 00:26:13,760
And then I feel like I'm like, 
proactive, right? 

503
00:26:13,760 --> 00:26:16,080
It's like, OK, I can be 
proactive and plan for this, 

504
00:26:16,080 --> 00:26:18,720
this and this, and then 
something wheels off and I'm 

505
00:26:18,720 --> 00:26:20,320
like pulled in another 
direction. 

506
00:26:20,400 --> 00:26:22,960
So just try to be flexible. 
And yeah. 

507
00:26:23,600 --> 00:26:25,840
Yeah, yeah. 
And we had Ben Rutledge on a 

508
00:26:25,840 --> 00:26:28,840
while back to talk about 
Sidemark and I know that you are

509
00:26:28,840 --> 00:26:31,840
a part of that kind of talk 
about your hand in that program.

510
00:26:32,080 --> 00:26:35,680
Yeah, absolutely. 
In fact, Thank you, Sidemark. 

511
00:26:36,000 --> 00:26:40,120
So, OK, I get so excited talking
about business coming out of 

512
00:26:40,120 --> 00:26:42,040
corporate, OK. 
I was running a sales 

513
00:26:42,040 --> 00:26:44,600
organization within this 
recruiting firm. 

514
00:26:44,640 --> 00:26:48,440
I was in charge of the division 
that was having a lot of sales 

515
00:26:48,880 --> 00:26:52,240
in sales. 
We had a software that allowed 

516
00:26:52,240 --> 00:26:55,720
us to keep track of our 
conversations, to run our e-mail

517
00:26:55,720 --> 00:26:57,440
blast. 
It's like do all the things. 

518
00:26:57,800 --> 00:27:01,600
When I left that job and I was 
running my own business, I've 

519
00:27:01,600 --> 00:27:05,480
been looking for something that 
would allow me to consolidate 

520
00:27:05,480 --> 00:27:08,240
all of the software pieces that 
I've been, again, 

521
00:27:08,240 --> 00:27:11,600
Frankensteining together. 
Like you've got MailChimp and 

522
00:27:11,600 --> 00:27:15,320
then you've got Zoho and then 
you've got Calendly and then 

523
00:27:15,320 --> 00:27:19,440
you've got DocuSign and then you
have the shoot whatever we were 

524
00:27:19,440 --> 00:27:23,920
using for social media and it 
was just, it was costing me like

525
00:27:23,920 --> 00:27:26,480
500 bucks a month for all these 
little subscriptions. 

526
00:27:27,200 --> 00:27:31,520
So Ben and I were working on my 
ML Interiors Group website. 

527
00:27:31,520 --> 00:27:33,520
He was designing it. 
We were talking about things and

528
00:27:33,520 --> 00:27:37,800
he's like, hey, I have the 
ability to get this type of 

529
00:27:37,800 --> 00:27:41,400
software that does all these 
things and he's like, are you 

530
00:27:41,400 --> 00:27:42,760
in? 
Would you be interested in 

531
00:27:42,760 --> 00:27:45,560
something about that? 
I was like, shut the front door,

532
00:27:45,560 --> 00:27:47,080
Ben. 
I've been looking for that for a

533
00:27:47,080 --> 00:27:50,480
decade now. 
And basically what it is, it's a

534
00:27:50,480 --> 00:27:54,080
white label of a platform called
Go High Level that is like this 

535
00:27:54,240 --> 00:28:01,000
big old badass software program.
And then we took that platform 

536
00:28:01,080 --> 00:28:04,640
and designed it for designers. 
Any designer can go sign up for 

537
00:28:04,640 --> 00:28:07,600
Go High Level, right? 
But we've created the templates 

538
00:28:07,600 --> 00:28:11,280
and the workflows and all the 
things and made it pretty for 

539
00:28:11,280 --> 00:28:14,200
designers. 
And so now, like I built my 

540
00:28:14,200 --> 00:28:19,320
website for the design bake 
house on that platform and it's 

541
00:28:19,320 --> 00:28:22,120
got SEO and it has all the 
things. 

542
00:28:22,560 --> 00:28:25,840
So that has been a lot of fun 
over the past couple years as 

543
00:28:25,840 --> 00:28:27,240
well. 
That launched at about the same 

544
00:28:27,240 --> 00:28:29,720
time as Studio Works. 
And I do not recommend 2 

545
00:28:29,720 --> 00:28:34,320
businesses starting at once. 
So yeah, that has been really a 

546
00:28:34,320 --> 00:28:37,640
benefit to ML Interiors Group 
because I have everything housed

547
00:28:37,640 --> 00:28:40,120
there. 
Like I can take payment and it 

548
00:28:40,120 --> 00:28:42,800
drops into QuickBooks. 
I can send invoices. 

549
00:28:42,800 --> 00:28:45,360
I use a different platform for 
that, but I can do that. 

550
00:28:45,360 --> 00:28:48,640
Like for our initial visit, I 
can get signatures on the 

551
00:28:48,640 --> 00:28:51,080
contracts and then it 
automatically attaches to the 

552
00:28:51,080 --> 00:28:53,280
client's file. 
It's been a game changer. 

553
00:28:53,560 --> 00:28:57,640
Wow, that's great. 
Yeah, yeah, I like that you you 

554
00:28:57,640 --> 00:29:01,720
were able to white label it, but
then make it for designers. 

555
00:29:01,720 --> 00:29:04,400
So it's just ready to go, has 
all the templates and. 

556
00:29:05,040 --> 00:29:08,800
Just this is what you need. 
You can create your like the 

557
00:29:08,800 --> 00:29:12,320
forms where you can create your 
own lead magnets or you can do 

558
00:29:12,320 --> 00:29:14,440
quizzes through it. 
You can do webinars through it. 

559
00:29:14,440 --> 00:29:18,200
Like all of this stuff is built 
in and it consolidated 

560
00:29:18,200 --> 00:29:21,120
everything so that you are 
almost one and done. 

561
00:29:21,120 --> 00:29:23,840
Like put your e-mail list 
together because we have to have

562
00:29:23,840 --> 00:29:26,120
e-mail lists. 
The social media stuff is great,

563
00:29:26,360 --> 00:29:28,440
but e-mail list is where it's 
at. 

564
00:29:28,440 --> 00:29:31,320
That's where the money is. 
Yeah, I agree. 

565
00:29:31,600 --> 00:29:35,000
Yeah, wow. 
You're just a powerhouse. 

566
00:29:35,000 --> 00:29:38,960
You have so many things going 
that are helpful to everybody 

567
00:29:38,960 --> 00:29:41,440
and to your own business. 
I've just. 

568
00:29:41,600 --> 00:29:43,560
Been loving talking with you 
Michelle. 

569
00:29:43,760 --> 00:29:46,120
Well, thank you. 
I I wouldn't say powerhouse, I 

570
00:29:46,120 --> 00:29:48,920
would just say when I find a 
good recipe I like to share it 

571
00:29:49,160 --> 00:29:53,000
very. 
Well, what other information or 

572
00:29:53,000 --> 00:29:56,000
advice would you have for a 
designer who's up and coming, or

573
00:29:56,000 --> 00:29:58,640
even someone thinking about 
changing careers like you did 

574
00:29:58,640 --> 00:30:00,880
and becoming an interior 
designer maybe didn't have the 

575
00:30:00,880 --> 00:30:03,400
schooling for it? 
Don't do it alone. 

576
00:30:03,760 --> 00:30:06,680
There are a lot of resources out
there now. 

577
00:30:07,240 --> 00:30:09,880
Yeah, don't do it alone. 
I joke that there's enough ugly 

578
00:30:09,880 --> 00:30:13,080
houses for all the designers. 
Find a business coach. 

579
00:30:13,560 --> 00:30:15,800
OK, Find a business coach. 
Get the help. 

580
00:30:15,800 --> 00:30:17,880
It can be me. 
It can be anybody. 

581
00:30:18,120 --> 00:30:21,160
Do some interviews, like figure 
out who you vibe with. 

582
00:30:21,400 --> 00:30:23,720
And it's the same thing we were 
talking about earlier. 

583
00:30:24,000 --> 00:30:26,360
It's like, whose energy are you 
attracted to? 

584
00:30:26,600 --> 00:30:29,280
Who's talked the talk and walked
the walk? 

585
00:30:29,520 --> 00:30:32,720
Yeah. 
And so it's just like we want 

586
00:30:32,720 --> 00:30:37,760
our interior design clients to 
get to know us and understand 

587
00:30:37,760 --> 00:30:42,520
how we work as a new designer 
coming into the market, get to 

588
00:30:42,520 --> 00:30:46,360
know a coach and figure out how 
they work and take advantage of 

589
00:30:46,360 --> 00:30:50,120
that because our program will 
take you in a year and move you 

590
00:30:50,120 --> 00:30:53,560
five years ahead. 
So it's what I call bending 

591
00:30:53,560 --> 00:30:56,040
time. 
So any good coach should be able

592
00:30:56,040 --> 00:30:58,520
to do that for you. 
Well, that's great, Michelle. 

593
00:30:58,520 --> 00:30:59,840
Great advice. 
Thank you. 

594
00:30:59,840 --> 00:31:02,880
We're going to put your contact 
information in the show notes so

595
00:31:02,880 --> 00:31:05,120
everybody can find you and reach
out to you. 

596
00:31:05,320 --> 00:31:08,440
Thank you and learn about all 
that you have to offer. 

597
00:31:08,440 --> 00:31:10,880
So thank you for coming on 
Design Curies today. 

598
00:31:11,000 --> 00:31:13,800
Oh my gosh, it's so much fun. 
I always enjoy connecting with 

599
00:31:13,800 --> 00:31:15,560
you, Rebecca. 
Thanks for having me. 

600
00:31:22,480 --> 00:31:26,400
OK, so if you're interested in 
working with Michelle, listening

601
00:31:26,400 --> 00:31:29,880
to her podcast, finding out more
about her, we have her contact 

602
00:31:29,880 --> 00:31:32,360
information in the show now. 
It's very easy for you to get 

603
00:31:32,360 --> 00:31:35,440
there. 
And while you're at it, check 

604
00:31:35,440 --> 00:31:37,920
out some of the other great 
things we have for you. 

605
00:31:38,320 --> 00:31:44,520
We have downloads, free guides, 
a quiz, and information about my

606
00:31:44,520 --> 00:31:46,440
design mentor all in one place 
for you. 

607
00:31:46,960 --> 00:31:49,840
So go check that out. 
Don't forget to leave me a 

608
00:31:49,840 --> 00:31:52,640
rating and review or some 
feedback on what you like 

609
00:31:52,640 --> 00:31:55,040
hearing on the podcast or maybe 
there's something that you 

610
00:31:55,040 --> 00:31:58,240
haven't heard me talk about yet.
Go ahead and leave that in the 

611
00:31:58,240 --> 00:32:01,520
review and let me know or send 
me Adm on Instagram. 

612
00:32:01,760 --> 00:32:04,440
I'd love to talk with you. 
All right, that's it for this 

613
00:32:04,440 --> 00:32:06,360
week. 
Next week we'll have another 

614
00:32:06,360 --> 00:32:09,280
great episode. 
And until then, stay creative. 

615
00:32:10,760 --> 00:32:13,800
Thanks for listening. 
If you love this episode, please

616
00:32:13,800 --> 00:32:16,240
leave a rating and a review. 
This helps me reach. 

617
00:32:16,280 --> 00:32:18,120
Other curious creatives like 
you. 

618
00:32:18,800 --> 00:32:21,520
If you have a topic request. 
Or would like to contact me? 

619
00:32:21,880 --> 00:32:23,640
Simply. 
Head over to my website 

620
00:32:23,840 --> 00:32:28,080
awarddesign.com or e-mail me. 
At podcast. 

621
00:32:28,120 --> 00:32:29,960
At award. 
Design.com.

