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Hello and welcome to episode 156
of Design Curious Podcast. 

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I'm your host and mentor, 
Rebecca Ward. 

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Today on the podcast, I have the
pleasure of interviewing Michael

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Brinkley of Brinkley Furniture. 
Let me tell you a little bit 

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more about him. 
He's the owner and master 

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Craftsman behind Brinkley 
Furniture, a nationally 

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recognized custom furniture 
studio based in Redding, CA. 

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Since relocating to the area in 
2022, Michael has continued to 

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build a reputation for creating 
one-of-a-kind, handcrafted 

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furniture that blends timeless 
design with the natural beauty 

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of the Northern California 
landscape. 

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Each piece is thoughtfully 
designed, meticulously built and

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finished by hand, earning the 
attention of clients and 

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interior designers across the 
country. 

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We have a great conversation. 
I think it's really important to

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know about custom furniture 
builders and for designers to 

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use them because they can make 
completely. 

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Unique. 
Pieces for your client that no 

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other client is going to have. 
That is the beauty sometimes of 

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hiring into your designers to 
have those custom pieces. 

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And so I think you're going to 
enjoy the conversation today. 

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Let's get into it. 
You're now listening to Design 

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Curious, the place where you, 
Creative One, are here to learn 

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about what it really is like to 
be an interior designer, and I'm

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your host and mentor, Rebecca 
Ward. 

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If you're worried about how to 
succeed in a creative career, if

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you're ready to learn your next 
steps to become an interior 

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designer, and if you want the 
satisfaction of doing something 

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you love every day, you are in 
the right place. 

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Grab a coffee, a notebook, and 
let's dig into today's episode. 

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Hi, Michael, welcome to Design 
Curious Podcast. 

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It's great to have you here. 
Today. 

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Thank you. 
It's good to be here. 

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Yeah. 
I think this is going to be a 

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fun conversation for our 
audience because it's a little 

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bit different. 
You are a custom furniture 

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builder and I would love to talk
a little bit more about who you 

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are, how you got into the 
business, first of all with 

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custom furnishings and then a 
little more about Brinkley 

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Furniture. 
Absolutely. 

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So my name is Michael Brinkley 
and I have been building custom 

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furniture for probably about 32 
years combined with cabinetry, 

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and we've been focused mostly on
furniture for about the last 10 

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years. 
The way that I got into it was 

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pretty funny, actually. 
We had a friend of mine that did

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remodels and invited me to come 
work for them, and what I didn't

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know was that they had cut a 
house in half, moved it across 

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town and then put it back 
together. 

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They did everything from the 
electrical, plumbing, all that. 

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I had no clue, no experience, 
nothing. 

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When we got down to the final 
details of this trim work, that 

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was a part that I fell in love 
with and it sparked something 

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that just started from there. 
Wow, that's a really fun way to 

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get into it that you just 
discovered a passion for the 

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trim work. 
So you did a lot of. 

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Cabinetry starting out then. 
Correct. 

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Honestly, whenever I got onto 
the job site and I saw the shape

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that this house was in, I should
have just got out of the 

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construction at that time. 
But yes, through the years we 

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picked up trim work and 
different things and I 

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eventually transitioned over to 
where I was building bookshelves

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and cabinetry. 
And then we got into full fledge

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cabinetry and I started my own 
cabinet shop. 

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And so I had that going on for 
many, many years. 

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I always had a vision that one 
day I wanted to build furniture.

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I just wasn't exactly sure what 
the process would be or how I 

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would go about it. 
So how did you? 

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Transition from doing the 
cabinetry. 

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Into custom pieces of furniture.
I actually had people that was 

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looking for specific pieces. 
One of the things that I've 

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learned is that when you go into
showrooms, you have all these 

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vast pieces of what I consider 
production pieces because you 

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can buy a multiple pieces. 
We would have some interior 

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designers that would invite me 
in there and say, look, we've 

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got this product right here that
the customer absolutely loves. 

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However, it's the wrong color, 
the wrong size or what have you.

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And they would just say, can you
build it? 

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And I'll say, yeah, absolutely. 
So it's sparked as just 

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basically one piece, one small 
bookshelf or something like 

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that. 
And then after it happened that 

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way, then we started picking up 
and doing more and more pieces. 

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So and it just kind of evolved 
into something bigger than I 

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could have anticipated. 
Yeah, that's fine. 

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So you. 
Basically partnered with a lot 

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of designers. 
Initially they brought designs 

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to you, so then do you now 
design your own pieces of 

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furniture that you can build out
and sell? 

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We do actually, a lot of what I 
do is what I consider one of the

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customer brings in a design. 
I mean, you're into interior 

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design, so you understand a 
customer can have a design in 

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their mind, but for them to put 
that out there, you've got to 

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try to interpret what they're 
looking for. 

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Sometimes it's hard to do that, 
but through the process I've 

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learned how to do that. 
And then I said, you know what, 

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I'm doing this for all the other
people. 

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I would love to build something 
that I can consume. 

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They're my own. 
I mean, we build all kinds of 

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pieces, built insurance and 
dining tables and bookshelves 

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and you name it. 
But in the back of my mind I 

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always have something like a 
platform bed or I'm drawn to mid

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century modern. 
Absolutely love that feel and 

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that's part of the things that I
want to do. 

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So yes, we do have some neat 
things coming up. 

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Are you familiar with the 
Sundial Bridge and Ring writing?

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Yes, I've seen pictures of it, 
Yeah. 

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So we're actually designing a 
piece of furniture, think kind 

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of like an Adirondack chair 
chair. 

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It's going to have the 
inspiration from that sundial, 

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the back portion of the chair 
itself and the back leg will 

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have that look. 
And we're in the prototype phase

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right now. 
And so it will come together. 

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We'll do a few iterations of it,
and then we'll actually go into 

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production. 
Wow. 

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Fine, so are you going to make 
multiple pieces then? 

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Yes, we will. 
We've actually are already 

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starting to take pre-orders. 
We've had such great. 

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We actually started as a indoor 
chair. 

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I was thinking, I want to do 
something that's mid century 

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modern but has this theme for 
indoor. 

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And so many people were looking 
at it and going oh, out, out, 

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out. 
And of course we live here at, 

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you know, near the Sacramento 
River near the Sundial Bridge. 

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So it just kind of turned into 
that. 

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And so yeah, we've we've got a 
lot of interest in it. 

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It's just pretty exciting. 
Really fun. 

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Yeah. 
Maybe because it kind of lend 

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itself to a little bit like the 
Adirondack chair and people saw 

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that similarity and was thinking
outside. 

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But I like, I would like to see 
it also in an interior 

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application. 
I think that that sounds like it

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could be really interesting, 
like to sit alone in a living 

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room or something and have a 
really interesting look to it. 

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Yeah. 
Exactly that is my goal. 

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I'll build a couple of the quote
UN quote Adirondack style, but 

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ultimately I'll do an interior 
and see how it looks. 

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Great. 
So when it goes through the 

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process and it starts with a 
sketch and then you're doing the

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prototypes and then you have the
finishing work, what is it your 

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favorite area of that process? 
Do you like the beginning, 

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middle and? 
I think I let's take it like is 

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if IA customer comes in to me, I
think taking their idea and 

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putting it on paper, they'll 
come in and they'll have like 

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Pinterest post and different 
things would be like, I like 

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this, but I want to do this. 
I like this. 

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And so I take that design and I 
hand sketch it real quick and 

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say, OK, or is this about what 
we're looking at? 

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No, let's change this or no, 
let's change this. 

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So when we finally get it 
pinpointed, then I go into a 3D 

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sketch and and then you build it
from there. 

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So I think the most favorite 
part that I like is just trying 

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to implement all the details 
together to make an actual 

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functioning piece of furniture. 
Nice. 

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So I know that you're in 
Northern California. 

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Do you sell a lot to just this 
area or are you do you branch 

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out and sell across country 
where's most of your clients 

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come from? 
We are nationally recognized for

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many years we did mostly the 
area of Florida. 

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I have a lot of clientele in 
Florida. 

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We've got some pieces that are 
in celebrity neighborhoods over 

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there, but we have got pieces 
that are in like Texas and 

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Tennessee, Mississippi. 
We've got, you know, obviously 

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pieces here in California. 
So we've spread out. 

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We we haven't hit two terribly 
many States and being in 

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California sometime it's a 
little harder to ship out. 

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So we try to confine it more 
here, but less. 

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We have got pieces all over. 
And do you find that it's direct

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consumers that are finding you 
or is it more interior designers

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that are wanting to work with? 
You it has been a big mixture. 

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So a few years back, I would say
it was probably more B to B or 

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more direct to like interior 
designers and showrooms. 

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But here lately I've been having
a lot of customers just finding 

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me a lot because they're looking
for specific things. 

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Yeah, so. 
Do you go to furniture shows and

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things like that or are you just
stay mostly in your shop? 

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It's been hard to do anything 
like that. 

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We've talked about it, but a lot
of times it's just you stay so 

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busy. 
I'll get so busy on building 

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things and I'll look up and go, 
oh there was a furniture show 

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happening 3 weeks ago. 
Sometimes it's hard to. 

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I'm sure you can understand when
you do a lot of running around. 

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So take us. 
Through the process that if a 

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designer wanted to come to you 
and work with you for creating a

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custom piece, what is the 
information that you would want 

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to have ideally from the 
designer from the get go and 

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what kind of process would it be
to work with you to get 

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something custom made? 
I think the biggest thing is 

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trying to find out what the pain
point of the customer is. 

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I try to sell that as the 
biggest thing that drives me is 

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because if you think about it, 
when customers go to look for 

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furniture, their pain points are
always, it's the wrong size, 

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it's the wrong color. 
And I know I kind of hit on this

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little bit earlier, but if we, 
let's say you contacted me and 

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said we've got a customer that 
has a piece, they already know 

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what they're looking for. 
We just see it designed and 

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built. 
Then I would take your 

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dimensions and your ideas and go
from there. 

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And then like I said, we'd get 
onto a sketch, see what we can 

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come up with, see if the 
customers happy with that, and 

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then we'd go to a 3D design. 
I like going to the 3D design 

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because I can personally build 
it to exactly what is expected. 

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So you as an interior designer 
or the customer themselves may 

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not understand the engineering 
portion of it, but like I don't 

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understand what you guys do when
it comes to interior design. 

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I can build anything out of 
furniture, but you guys can work

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magic with interior design and 
stuff. 

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So kind of the same concept. 
I take those ideas and I put 

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them into a drawing, but then I 
engineer the portions into it. 

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So that way we can say, OK, if 
we do this, then this product 

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will stand the test of time. 
And then once we do that and get

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the approval on it, then we 
start, you know, we'll get like 

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a deposit and we start getting 
the materials ordered and it 

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would go through. 
I pride myself on communication.

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That is the number one thing 
I've heard through the years 

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that people have had a complaint
about communication. 

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So we pride ourself on that. 
And we try to make certain that 

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the interior designer or the 
customer, whoever we're dealing 

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with, knows every step of the 
way. 

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They're welcome to ask 
questions, they're welcome to 

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swing by the shop and see their 
project in process. 

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That's great. 
Yeah, communication really is. 

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Key to. 
How a successful project from 

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start to finish. 
I know you talked about the the 

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chair that's inspired by Sundial
that you are currently 

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producing, but is there any 
other really fun projects that 

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you might have worked on that 
stands out to you? 

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Like. 
Custom piece. 

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Yes, absolutely. 
So in Windermere, FL, there is a

228
00:12:21,520 --> 00:12:26,040
celebrity neighborhood there and
this particular customer loved 

229
00:12:26,040 --> 00:12:28,360
their wine. 
They had many different brands 

230
00:12:28,360 --> 00:12:31,200
that they like. 
They commissioned us to build a 

231
00:12:31,200 --> 00:12:33,000
table. 
They didn't know what they were 

232
00:12:33,000 --> 00:12:34,720
looking for. 
They just said we want a table 

233
00:12:34,720 --> 00:12:38,800
that's going to show these wine 
lids or these wine crates. 

234
00:12:39,480 --> 00:12:42,160
And so we started looking and 
sourcing these. 

235
00:12:42,160 --> 00:12:45,800
They're different brands. 
Once we got them and we created 

236
00:12:45,800 --> 00:12:48,760
what I call a wine crate table. 
It's literally just cutting 

237
00:12:48,760 --> 00:12:52,840
those crates up and we reduce 
those pieces on top of the 

238
00:12:52,840 --> 00:12:55,520
tabletop. 
So think like your actual dining

239
00:12:55,520 --> 00:12:58,160
table as you put your dinner 
plates on or you're leaning 

240
00:12:58,160 --> 00:13:01,120
against, you would normally have
a solid surface there. 

241
00:13:01,480 --> 00:13:04,600
This was still a solid surface, 
but it was produced with all 

242
00:13:04,600 --> 00:13:06,400
those lime crate tables. 
So as you're sitting there 

243
00:13:06,400 --> 00:13:09,080
eating, it makes for a perfect 
conversational piece. 

244
00:13:09,640 --> 00:13:11,920
Or if they're sipping wine, you 
know, they can sit there and 

245
00:13:11,920 --> 00:13:13,360
look and see all the different 
brands. 

246
00:13:13,360 --> 00:13:16,080
It's there. 
And then of course, we added 

247
00:13:16,080 --> 00:13:19,000
some brass and different things 
in there to make it look really,

248
00:13:19,000 --> 00:13:21,600
really nice. 
So that to me was probably the 

249
00:13:21,600 --> 00:13:23,480
most standoff piece that I've 
done. 

250
00:13:24,000 --> 00:13:26,720
That sounds like a lot of fun. 
You mentioned that you 

251
00:13:26,720 --> 00:13:30,160
incorporate some brass, so do 
you use other materials besides 

252
00:13:30,160 --> 00:13:32,320
wood in your furniture making 
then? 

253
00:13:33,040 --> 00:13:36,160
We do I primarily. 
For me, it's all wood just 

254
00:13:36,160 --> 00:13:39,920
because that's how we're set up.
But I do have sources. 

255
00:13:40,040 --> 00:13:42,800
We try to locally source 
everything. 

256
00:13:43,040 --> 00:13:46,920
I am a small business and I like
to try to do the best that I can

257
00:13:46,920 --> 00:13:49,840
for my clients. 
And so we bring in the local 

258
00:13:49,840 --> 00:13:52,960
sources as well so that we can 
all work together. 

259
00:13:53,400 --> 00:13:56,960
So metal fabrication, if it's 
something small, I can typically

260
00:13:56,960 --> 00:13:59,320
handle it, otherwise we will sub
it out. 

261
00:13:59,560 --> 00:14:03,120
Same thing with upholstery, same
thing with even powder coating 

262
00:14:03,120 --> 00:14:06,680
stuff sometimes won't some 
color, you know, integrated into

263
00:14:06,680 --> 00:14:09,440
their metal work and so we can 
do that as well. 

264
00:14:10,400 --> 00:14:12,800
Yeah. 
And sourcing locally is always 

265
00:14:13,080 --> 00:14:16,800
great, especially with the 
current situation. 

266
00:14:16,800 --> 00:14:20,360
You know, tariffs might, yeah, 
might not be happening right 

267
00:14:20,360 --> 00:14:21,880
now. 
Is there any? 

268
00:14:21,880 --> 00:14:26,360
Effect on sourcing your wood 
that might be affected by 

269
00:14:26,360 --> 00:14:28,680
tariffs? 
Or does your wood come locally 

270
00:14:28,680 --> 00:14:31,160
as well? 
So far it's been good. 

271
00:14:31,160 --> 00:14:33,080
All of the wood is sourced 
locally. 

272
00:14:33,400 --> 00:14:36,760
Now whether this fire that I get
it from gets everything locally,

273
00:14:36,760 --> 00:14:39,480
I'm not certain on that. 
I think for the most part they 

274
00:14:39,480 --> 00:14:40,680
do. 
I think it's all actually comes 

275
00:14:40,680 --> 00:14:45,840
out of California and we haven't
seen any tremendous price 

276
00:14:45,840 --> 00:14:47,640
increases yet. 
I'll see if these things kind of

277
00:14:47,640 --> 00:14:51,520
fluctuate, but all in honesty, 
even throughout the years, the 

278
00:14:51,520 --> 00:14:54,120
material always fluctuates 
depending on the demand. 

279
00:14:54,680 --> 00:14:57,760
So you know, one season it might
be walnut and then the walnut 

280
00:14:57,760 --> 00:15:01,000
pricing will go up and down. 
There has been a lot of scare 

281
00:15:01,000 --> 00:15:03,840
about the tariffs, but so far 
we've been pretty good. 

282
00:15:03,840 --> 00:15:07,760
And I feel like that we're 
pretty competitive as far as 

283
00:15:08,200 --> 00:15:10,760
producing. 
Some of the things that I've 

284
00:15:10,760 --> 00:15:14,040
kind of had to fight against, I 
guess is when people buy stuff 

285
00:15:14,040 --> 00:15:17,600
from overseas because you can 
get it for cheaper over there. 

286
00:15:17,680 --> 00:15:21,520
And a lot of times that's what 
it seems like to people here 

287
00:15:21,520 --> 00:15:23,000
locally is Oh well, it's 
cheaper. 

288
00:15:23,640 --> 00:15:26,720
But the fact is, is we can offer
a much better warranty. 

289
00:15:26,880 --> 00:15:30,160
Our quality and craftsmanship is
just superb. 

290
00:15:30,160 --> 00:15:33,600
And we really, like I said, our 
communication is excellent. 

291
00:15:33,600 --> 00:15:36,280
And then we also try to do a 
very close timeline. 

292
00:15:36,960 --> 00:15:40,520
Most furniture pieces you 
probably see 1012 weeks or plus.

293
00:15:40,880 --> 00:15:43,800
And for us for the most part, 
we're usually about 3 or 4 weeks

294
00:15:43,800 --> 00:15:45,160
out. 
Sometimes it goes a little bit 

295
00:15:45,160 --> 00:15:48,160
higher, sometimes a little 
shorter, depending on the the 

296
00:15:48,160 --> 00:15:49,880
demand. 
That's a really good turn 

297
00:15:49,880 --> 00:15:52,560
around. 
Yeah, sometimes custom can take 

298
00:15:52,560 --> 00:15:55,920
longer. 
So I'll tell you, sometimes we 

299
00:15:55,920 --> 00:15:59,120
can get a piece all set up or 
start design, you know, with 

300
00:15:59,120 --> 00:16:01,440
design process is over with 
anyway. 

301
00:16:01,480 --> 00:16:04,000
We start to build it and then a 
customer might say, hey, can we 

302
00:16:04,000 --> 00:16:07,360
change this or that. 
If they catch us quick enough, 

303
00:16:07,360 --> 00:16:08,560
we can. 
Sometimes we don't. 

304
00:16:08,560 --> 00:16:10,480
We have to make some 
modifications. 

305
00:16:10,480 --> 00:16:12,880
But yeah, for the most part we 
can usually turn around pretty 

306
00:16:12,880 --> 00:16:14,600
quick. 
Yeah. 

307
00:16:14,800 --> 00:16:18,880
So you mentioned you love mid 
century modern looking furniture

308
00:16:19,280 --> 00:16:21,120
and I'm sure you've done all 
different kinds. 

309
00:16:21,120 --> 00:16:23,360
You know, since you've done 
cabinetry and you've done 

310
00:16:23,360 --> 00:16:26,960
furniture, is there anything in 
particular that you really love 

311
00:16:26,960 --> 00:16:30,480
making like a furniture piece or
really don't like, but do you 

312
00:16:30,480 --> 00:16:33,640
have like a favorite and like 
one that you really kind of shy 

313
00:16:33,640 --> 00:16:36,600
away from? 
That is a really good question. 

314
00:16:36,960 --> 00:16:39,880
Sometimes it's hard because like
right now we we're actually 

315
00:16:39,880 --> 00:16:42,840
physically building a, an 
exterior door for a customer out

316
00:16:42,840 --> 00:16:46,480
of Hickory. 
I'm building some pretty decent 

317
00:16:46,480 --> 00:16:50,480
sized arm walls, dining tables 
and a ton of different things to

318
00:16:50,480 --> 00:16:54,120
say that I have something that I
just, I don't know. 

319
00:16:54,120 --> 00:16:57,120
I'm, I'm really thinking what I 
would just not want to build. 

320
00:16:57,480 --> 00:17:00,000
It's funny that you bring up the
Mercury bands because we 

321
00:17:00,000 --> 00:17:03,600
actually built a few of them a 
few years ago and then it was 

322
00:17:03,600 --> 00:17:06,040
kind of a, it just stopped, you 
know? 

323
00:17:06,040 --> 00:17:09,359
And then all of a sudden this 
last year I probably built six 

324
00:17:09,359 --> 00:17:11,520
or seven. 
Just a matter of fact, I just 

325
00:17:11,520 --> 00:17:14,240
got an order for one yesterday. 
So right now they're kind of 

326
00:17:14,240 --> 00:17:16,520
coming back. 
I like doing Murphy best because

327
00:17:16,520 --> 00:17:20,359
a lot of times they're quick and
easy, but you can also add that 

328
00:17:20,359 --> 00:17:22,280
touch for each individual 
customer. 

329
00:17:22,280 --> 00:17:24,760
Yeah. 
And I just think it's probably 

330
00:17:24,880 --> 00:17:26,920
you're working on something 
different every day. 

331
00:17:27,359 --> 00:17:29,640
Like you never know what the 
client's going to bring you. 

332
00:17:29,640 --> 00:17:33,000
They might need like an 
entertainment console or some 

333
00:17:33,000 --> 00:17:36,320
kind of console to house their 
sound equipment. 

334
00:17:36,320 --> 00:17:39,760
So you need a certain size on 
their subwoofer and then all the

335
00:17:39,840 --> 00:17:43,760
components that go into and then
you have like the mesh and all 

336
00:17:43,760 --> 00:17:46,520
the ventilation and things like 
that to go with it. 

337
00:17:47,160 --> 00:17:50,680
So do you feel like you're 
always learning something new, 

338
00:17:50,680 --> 00:17:52,920
or has anything surprised you 
lately? 

339
00:17:53,480 --> 00:17:57,640
That actually brings up a 
perfect segue into one of the 

340
00:17:57,640 --> 00:18:00,400
most, you know, I said the wine 
crepe table was probably one of 

341
00:18:00,400 --> 00:18:02,840
the most iconic pieces and it 
still stands that. 

342
00:18:03,400 --> 00:18:05,880
There's a second one, though, 
that I would say was absolutely 

343
00:18:05,880 --> 00:18:07,800
amazing and it falls alone and 
in lines. 

344
00:18:08,040 --> 00:18:12,480
The client had a condo that they
were building in Destin, FL and 

345
00:18:12,560 --> 00:18:16,240
they had people from Sony were 
actually there setting up their 

346
00:18:16,240 --> 00:18:17,520
house and doing different 
things. 

347
00:18:18,120 --> 00:18:21,680
They wanted to incorporate ATV 
into a barn door. 

348
00:18:22,560 --> 00:18:25,920
So this was not something even 
Sony themselves said that they 

349
00:18:25,920 --> 00:18:29,040
have never seen one and it was 
pretty interesting. 

350
00:18:29,040 --> 00:18:31,000
So I said, well, I'm up for the 
challenge. 

351
00:18:31,000 --> 00:18:34,000
I said as long as you guys can 
wire it, I can handle the wood. 

352
00:18:35,440 --> 00:18:37,040
Yeah. 
And so we did. 

353
00:18:37,560 --> 00:18:41,680
We actually built a barn door to
mimic, I'm sure you're familiar 

354
00:18:41,680 --> 00:18:44,720
with Restoration Hardware. 
You got a lot of clients love 

355
00:18:44,720 --> 00:18:47,640
their furniture and this 
particular client had bought a 

356
00:18:47,640 --> 00:18:50,200
few pieces of that they wanted 
to match that. 

357
00:18:50,200 --> 00:18:53,960
So we actually built them 5 barn
doors in that house and match 

358
00:18:53,960 --> 00:18:56,040
them to the Restoration hardware
finish. 

359
00:18:56,600 --> 00:18:59,160
But one door had the TV in it 
and it covered the pantry. 

360
00:18:59,600 --> 00:19:02,800
So it really was really nice. 
You could have the door closed, 

361
00:19:02,800 --> 00:19:05,440
recovered the pantry up while 
they're cooking, they're 

362
00:19:05,440 --> 00:19:07,560
standing at their stove 
physically looking at the 

363
00:19:07,560 --> 00:19:08,960
television. 
It's just straight ahead of 

364
00:19:08,960 --> 00:19:10,920
them. 
But then they can open it up. 

365
00:19:11,160 --> 00:19:13,640
It's still working. 
There's, you know, you no wire 

366
00:19:13,640 --> 00:19:15,480
need to be unattached or 
anything. 

367
00:19:15,960 --> 00:19:18,600
And then I built the door in a 
way that if Sony had to come 

368
00:19:18,600 --> 00:19:23,080
back in to repair it, they could
pull the door down, go to the 

369
00:19:23,080 --> 00:19:27,040
backside of it, unscrew a panel 
and pull the whole TVD out and 

370
00:19:27,040 --> 00:19:28,040
put a new one right in its 
place. 

371
00:19:28,040 --> 00:19:30,520
So we made it to where it was 
very maintenance friendly. 

372
00:19:32,000 --> 00:19:33,360
Yeah, that brings up a good 
point. 

373
00:19:33,360 --> 00:19:36,520
Like with Smart. 
Homes coming to be. 

374
00:19:36,520 --> 00:19:38,760
Smarter and smarter, like for 
sure. 

375
00:19:38,760 --> 00:19:42,040
Do you find that complicates 
thing or because a lot of it's 

376
00:19:42,040 --> 00:19:45,280
wireless, maybe it doesn't? 
Is there anything that you've 

377
00:19:45,280 --> 00:19:49,680
been considering or asked to do 
that's kind of unique or 

378
00:19:49,880 --> 00:19:52,560
pertains to smart homes? 
I think there's always 

379
00:19:52,560 --> 00:19:54,920
complications that you have to 
learn from. 

380
00:19:55,600 --> 00:19:58,560
You've got people who want to 
raise the bar, but somebody has 

381
00:19:58,560 --> 00:20:00,240
to be the one that actually 
raises the barn. 

382
00:20:00,560 --> 00:20:03,760
I think sometimes that falls to 
our department because, for 

383
00:20:03,760 --> 00:20:06,160
instance, the arm walls that 
we're building, the client wants

384
00:20:06,160 --> 00:20:08,760
to have lighting inside of it. 
So when I open the doors up, 

385
00:20:09,160 --> 00:20:11,120
lights come on automatically, 
but they have to be in a 

386
00:20:11,120 --> 00:20:14,000
specific spot. 
So there's a lot of engineering 

387
00:20:14,000 --> 00:20:17,680
that goes into this stuff and 
just a a learning process once 

388
00:20:17,680 --> 00:20:20,120
you do it once is typically not 
too bad. 

389
00:20:20,720 --> 00:20:23,080
But the flip side of that is 
once you do it once, you 

390
00:20:23,080 --> 00:20:24,920
normally don't ever do it again.
Right. 

391
00:20:26,520 --> 00:20:29,600
Yeah, but you do learn from 
those things and you can use it 

392
00:20:29,600 --> 00:20:31,080
in the next project for 
something different. 

393
00:20:31,640 --> 00:20:33,880
Yeah, for sure. 
That's really interesting. 

394
00:20:33,880 --> 00:20:35,080
OK. 
Yeah, I love that. 

395
00:20:35,560 --> 00:20:37,240
Thinking about that. 
There's always something to 

396
00:20:37,240 --> 00:20:40,360
innovate. 
I love that you are actually 

397
00:20:40,360 --> 00:20:42,640
local to me. 
So I'm definitely going to be 

398
00:20:42,640 --> 00:20:46,800
looking to take advantage of 
some of your resources and if 

399
00:20:46,800 --> 00:20:48,680
anyone else wanted. 
To. 

400
00:20:48,800 --> 00:20:52,040
Reach out and get to know your 
company. 

401
00:20:52,040 --> 00:20:55,120
And because I know that you do 
service all over, how would they

402
00:20:55,120 --> 00:20:57,000
get in touch with you? 
Sure. 

403
00:20:57,000 --> 00:20:59,200
They can actually just go on to 
our website. 

404
00:20:59,560 --> 00:21:04,120
It's www.brinkleyfurniture.com, 
but they can also look up for 

405
00:21:04,120 --> 00:21:07,480
Facebook and Instagram, all 
under the same thing and it's 

406
00:21:07,480 --> 00:21:10,080
got all my information on there.
I have e-mail, phone numbers 

407
00:21:10,080 --> 00:21:13,320
they can contact. 
They can also just do a Google 

408
00:21:13,320 --> 00:21:16,560
search for custom furniture in 
this area and we should pop up 

409
00:21:16,560 --> 00:21:18,080
on Google Maps. 
We've been working pretty hard 

410
00:21:18,080 --> 00:21:21,000
trying to get that implemented 
perfectly. 

411
00:21:22,280 --> 00:21:23,480
Nice. 
OK, great. 

412
00:21:23,520 --> 00:21:25,000
We'll. 
Make sure that's in the show 

413
00:21:25,000 --> 00:21:27,920
notes that people. 
Can get in touch with you. 

414
00:21:28,240 --> 00:21:29,800
Is there anything else you want 
to share? 

415
00:21:29,800 --> 00:21:34,280
With our audience today. 
About your offerings or advice 

416
00:21:34,280 --> 00:21:37,960
just working in the industry. 
Well, I was probably say at this

417
00:21:37,960 --> 00:21:40,520
point in time, I know this this 
show will air probably a little 

418
00:21:40,520 --> 00:21:43,720
bit later, but when it comes to 
stuff like tariffs and different

419
00:21:43,720 --> 00:21:45,280
things, you know, don't sweat 
it. 

420
00:21:45,400 --> 00:21:50,160
We as business owners try to 
work the best way that we can to

421
00:21:50,520 --> 00:21:52,840
help the customer everywhere 
possible. 

422
00:21:52,840 --> 00:21:56,120
Our whole idea, just as well as 
interior designers, a whole idea

423
00:21:56,120 --> 00:21:58,760
is to make the process better 
and easier for a customer. 

424
00:21:59,320 --> 00:22:02,800
But we would never, ever want a 
customer to think negatively in 

425
00:22:02,800 --> 00:22:04,760
those respects. 
Just get with us and we can 

426
00:22:04,760 --> 00:22:06,840
usually work within a budget for
a few years. 

427
00:22:06,840 --> 00:22:10,120
We've done some really high end 
stuff and sometimes I think when

428
00:22:10,120 --> 00:22:12,280
people look at our website, they
might kind of like, oh, I don't 

429
00:22:12,280 --> 00:22:15,080
think I can afford that. 
So you, you really can. 

430
00:22:15,480 --> 00:22:18,160
Custom furniture is not really 
that expensive. 

431
00:22:18,200 --> 00:22:20,440
It's an investment. 
It's not really, you know, 

432
00:22:20,440 --> 00:22:22,520
you're not blowing money. 
You're doing something that we 

433
00:22:22,520 --> 00:22:25,000
create. 
It's an heirloom quality that 

434
00:22:25,040 --> 00:22:27,960
really literally can be passed 
down to your family. 

435
00:22:28,640 --> 00:22:30,640
Yeah. 
I think that's good to know is 

436
00:22:30,640 --> 00:22:34,560
that you're getting so much more
for what you're paying on that. 

437
00:22:34,560 --> 00:22:37,160
Absolutely, yeah. 
I used to tell customers for 

438
00:22:37,160 --> 00:22:40,760
many years, when you're doing a 
remodel, especially a remodel, 

439
00:22:40,920 --> 00:22:43,320
customers come up and say how 
much do you think it's going to 

440
00:22:43,320 --> 00:22:44,880
cost? 
We've got X amount of dollars 

441
00:22:44,880 --> 00:22:47,960
put down and I'll just use a 
round #30,000. 

442
00:22:48,320 --> 00:22:50,360
And I've told the customers 
before, look, if you're 

443
00:22:50,360 --> 00:22:53,960
expecting to spend 30,000, you 
really need to plan for 60. 

444
00:22:54,480 --> 00:22:57,880
That way if there's anything 
that you see, you're never going

445
00:22:57,880 --> 00:22:59,280
to see it coming. 
There's going to be something 

446
00:22:59,280 --> 00:23:00,680
that's going to change, 
something that's going to 

447
00:23:00,680 --> 00:23:02,560
happen. 
And if you doubled that amount, 

448
00:23:02,560 --> 00:23:05,280
then you were prepared for it. 
Yeah, it's kind of like that 

449
00:23:05,280 --> 00:23:07,360
with furniture. 
I mean, obviously furniture is 

450
00:23:07,360 --> 00:23:09,960
not going to cost 60 grand 
unless you're just, you know, 

451
00:23:09,960 --> 00:23:13,000
say that we did a client's house
that we did half $1,000,000 

452
00:23:13,000 --> 00:23:14,680
worth of furniture for, you 
know? 

453
00:23:14,680 --> 00:23:19,560
So it is possible, but if you 
are looking for something and 

454
00:23:19,560 --> 00:23:22,120
you have a tight, tight budget, 
we typically try to work with 

455
00:23:22,120 --> 00:23:25,360
those as best as we can. 
We can usually tell customers 

456
00:23:25,360 --> 00:23:29,640
where we can scrape a little bit
or change up a little bit or the

457
00:23:29,640 --> 00:23:31,200
material. 
You know, some people want to 

458
00:23:31,200 --> 00:23:34,440
come in and they won't walnut 
not knowing what walnut costs, 

459
00:23:34,440 --> 00:23:36,720
you know. 
And so that's where we try to 

460
00:23:36,720 --> 00:23:39,120
steer as best as we can and just
help pull all the pieces 

461
00:23:39,120 --> 00:23:40,160
together. 
Yeah. 

462
00:23:40,520 --> 00:23:43,640
And that's great, especially for
maybe even if working with a 

463
00:23:43,640 --> 00:23:47,600
designer who might be new to the
business and not really familiar

464
00:23:47,600 --> 00:23:50,640
with like the cost of walnut, 
you might help them value 

465
00:23:50,640 --> 00:23:53,600
engineer it to steer them in a 
different direction, maybe a 

466
00:23:53,600 --> 00:23:56,160
different wood, but with a stain
that can make it look like 

467
00:23:56,160 --> 00:23:58,880
walnut or something like that. 
I'm sure that kind of 

468
00:23:58,880 --> 00:24:00,880
collaboration would be very 
beneficial. 

469
00:24:01,520 --> 00:24:03,160
Oh, big time. 
I mean think about this. 

470
00:24:03,160 --> 00:24:06,200
You're probably your lowest 
piece of wood, probably cost 

471
00:24:06,200 --> 00:24:10,560
like $3 aboard foot, but walnut 
is around $10 aboard foot. 

472
00:24:10,960 --> 00:24:15,040
And when you start putting those
amounts into a full size piece 

473
00:24:15,040 --> 00:24:18,320
of furniture, it could be the 
difference of several $100 to 

474
00:24:18,320 --> 00:24:19,760
several 1000. 
Yeah. 

475
00:24:20,440 --> 00:24:23,800
We've got ways around making 
things look just like the 

476
00:24:23,800 --> 00:24:26,480
customer envisions and still 
trying to help save a little bit

477
00:24:26,920 --> 00:24:30,080
as we can. 
Yeah, and you do all different 

478
00:24:30,080 --> 00:24:32,960
styles of furniture too. 
I know you love mid century, but

479
00:24:32,960 --> 00:24:36,400
like traditional transitional. 
Yeah. 

480
00:24:36,400 --> 00:24:38,280
We're not dead set on mid 
century. 

481
00:24:38,280 --> 00:24:40,160
That's just my personal 
preference. 

482
00:24:40,160 --> 00:24:43,560
We, we have built traditional, 
we've built historic. 

483
00:24:43,560 --> 00:24:44,720
I mean we've done historic 
homes. 

484
00:24:44,720 --> 00:24:46,160
So we've done things that went 
into that. 

485
00:24:46,160 --> 00:24:48,880
We've done mid century modern, 
we've done farmhouse. 

486
00:24:48,880 --> 00:24:50,840
I've actually got a farmhouse 
piece now that we're working on.

487
00:24:50,840 --> 00:24:53,520
So we can do a wide range of 
styles. 

488
00:24:54,560 --> 00:24:56,600
Well, great. 
Well, thank you, Michael for 

489
00:24:56,600 --> 00:24:58,400
coming and sharing your 
expertise. 

490
00:24:58,400 --> 00:25:00,840
I'm sure a lot of people are 
going to want to partner with 

491
00:25:00,840 --> 00:25:03,720
you on their custom furniture, 
so I'll make sure that 

492
00:25:03,720 --> 00:25:06,640
information is available. 
Thank you for coming and sharing

493
00:25:06,640 --> 00:25:08,600
today. 
Absolutely, thank you for having

494
00:25:08,600 --> 00:25:10,080
me. 
This was really fun, I enjoyed 

495
00:25:10,080 --> 00:25:11,600
it. 
Yeah, likewise. 

496
00:25:18,440 --> 00:25:22,680
So I have the privilege of being
able to meet with Michael in 

497
00:25:22,680 --> 00:25:24,720
person. 
He's come by my studio because 

498
00:25:24,720 --> 00:25:28,520
Reading is not terribly far away
from Sacramento and he comes 

499
00:25:28,520 --> 00:25:30,440
through once in a while. 
So he stopped by. 

500
00:25:30,440 --> 00:25:34,680
We got to meet in person. 
Such a lovely guy and we are 

501
00:25:34,680 --> 00:25:37,480
actually going to be working 
with him for a client. 

502
00:25:37,480 --> 00:25:41,800
We needed a piece for an entry 
that is like the height of a 

503
00:25:41,800 --> 00:25:44,880
telephone table, which you can't
really find those anymore, but 

504
00:25:44,880 --> 00:25:49,240
wanted it to look a certain way.
And we kind of needed, it's just

505
00:25:49,240 --> 00:25:52,640
a really small area. 
And so it definitely was calling

506
00:25:52,640 --> 00:25:55,800
out for a custom piece. 
And it happened to fall right 

507
00:25:55,800 --> 00:25:58,080
around the time I was doing the 
podcast interview. 

508
00:25:58,080 --> 00:26:01,440
So it's very serendipitous. 
And so I'm looking forward to 

509
00:26:01,440 --> 00:26:05,680
working with him and I am sure I
will be showing the final 

510
00:26:05,680 --> 00:26:08,520
product on Instagram. 
So stay tuned for those 

511
00:26:08,800 --> 00:26:12,120
beautiful photos. 
I hope that you guys enjoyed 

512
00:26:12,120 --> 00:26:15,440
that conversation. 
I would love to hear from you. 

513
00:26:15,440 --> 00:26:17,760
Leave me a message. 
Don't forget about all the great

514
00:26:17,760 --> 00:26:21,480
things in the show notes and the
Thrive retreat coming up. 

515
00:26:21,560 --> 00:26:24,600
If you're in the Northern 
California area or if you want 

516
00:26:24,600 --> 00:26:29,720
to travel to Granite Bay, CA, 
the Thrive Retreat that I'm 

517
00:26:29,720 --> 00:26:33,760
putting on with Sierra Collins 
and Kathy Tonks is November 13th

518
00:26:33,760 --> 00:26:35,360
and 14th. 
You can sign up now. 

519
00:26:35,360 --> 00:26:37,240
I have a link down in the show 
notes. 

520
00:26:37,680 --> 00:26:39,520
I really would love for you to 
be there. 

521
00:26:39,840 --> 00:26:42,880
The space is limited, so the 
sooner you sign up the better. 

522
00:26:42,880 --> 00:26:45,400
We're going to be talking about 
all of that next week with 

523
00:26:45,400 --> 00:26:48,720
Sierra and Kathy, so be sure and
TuneIn next. 

524
00:26:48,720 --> 00:26:51,520
Week for that as. 
Well, that's all I have for you 

525
00:26:51,520 --> 00:26:53,280
this week. 
Next week we're going to have 

526
00:26:53,280 --> 00:26:56,320
that great episode about the 
Thrive Retreat. 

527
00:26:56,320 --> 00:27:00,920
And until then, stay creative. 
Thanks for listening. 

528
00:27:01,200 --> 00:27:04,280
If you love this episode, please
leave a rating and a review. 

529
00:27:04,520 --> 00:27:07,240
This helps me reach other 
curious creatives like you. 

530
00:27:07,960 --> 00:27:11,440
If you have a topic request or 
would like to contact me, simply

531
00:27:11,440 --> 00:27:15,920
head over to my website 
ourawarddesign.com or e-mail me 

532
00:27:16,240 --> 00:27:19,120
at podcast@ourawarddesign.com.