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I'm Brandon. 
And I'm Jesse. 

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We're. 
Cannabis school having cannabis 

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infused conversations. 
With everyday. 

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People, Cannabis companies. 
Celebrities. 

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And your mom. 
Welcome to The Sash. 

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All right. 
Hey everybody, welcome back to 

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The Sash. 
We have an amazing guest with us

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today, Matt Skinner from this 
lovely, lovely beverage company 

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High Rise. 
We're actually sipping on there.

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Brandon, what are you sipping on
right now? 

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So I've got their Blood Orange 
D9 seltzer. 

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Dude, this pineapple this. 
OK, the best way to describe 

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this pineapple flavor is if you 
took fresh pineapple, put it 

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into a blender, sift it through 
a strain and then poured it in 

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here and they put some lovely 
delta 9 in there. 

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Matt, thank you for being on. 
I love hearing that. 

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Yeah, it's so delicious, man. 
Yeah, it's super tasty. 

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So you said you said you didn't 
start in beverages. 

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What got you into high rise like
into the cannabinoid space? 

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So about 5 1/2 years ago now, we
launched another brand called 

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Charleston Hemp Collective. 
Me and my wife did. 

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My wife suffers from ulcerative 
colitis, so that's what our 

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whole movement behind getting 
the industry. 

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We've always had a passion for 
cannabis. 

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I spent a good portion of my 
life living up in Humboldt in 

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Chico, CA. 
No money in the pocket getting 

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in that old Ford Explorer you 
know the box ones with a credit 

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card and just had to make it the
Humboldt and have that life 

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experience and you know 19 years
old and but anyway it's she's 

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we've always had a passion for 
cannabis we've done with chest 

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since we were kids. 
I moved back to South Carolina 

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after that journey out West and 
we connected back again and she 

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really didn't realize she had 
ulcerated colitis till her 

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latter years. 
And that was a couple years 

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prior to her getting involved 
with CBD and prescription of 

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steroids was going to be the 
journey for the rest of her 

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life. 
And no one really wants to go 

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down that route and somebody 
just really got her interested 

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in CBD. 
Farm Bill had passed and we knew

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that there was a movement going 
on. 

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We went up to Asheville, NC, saw
them jumping in the CBD 

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dispensary space, so to speak, 
and they were just being very 

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progressive with it. 
And we want to bring that first 

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concept back to Charleston, SC. 
So we did that, open the first 

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door on King Street in 
Charleston and then we wanted to

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expand. 
We had some neighbors who want 

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to open a store down in Savannah
on River Street and we realized 

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at that point we need to start 
manufacturing our own goods. 

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So we partnered with a 
manufacturing facility up in 

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Boone, NC at that time started 
creating our own product line. 

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Those gentlemen up there cut 
their teeth from the hops 

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industry prior to being an 
extraction of cannabis and the 

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hempspace and they just win. 
The West Coast movement of the 

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brand can and some other brands 
out there started creating 

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microversions. 
They're like, man, you really 

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need to look into this. 
I was like, I just don't get it.

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I don't think people are going 
to really buy into this. 

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And we did a little research, we
we saw what was going on and it 

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just was a way to normalize 
cannabis for us all. 

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You know, that's something we 
always struggle. 

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We always want to find a way to 
get past our standard consumers 

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and people we've always known 
kind of in our little circle, 

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just really get it in other 
people's hands, find a way for 

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them to feel comfortable with it
and get away from those 

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stereotypes. 
So anyway, High Rise was born 

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through that and Charleston 
Community started taking it on 

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some of the on premise bigger 
restaurants in the community and

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before you know it, I mean here 
we are. 

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So it's been an awesome time. 
That's cool. 

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I read an an article or 
something. 

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They had said that your guys's 
product almost sells more than 

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like an alcoholic beverage in a 
certain location. 

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So there. 
Yeah, there's bottles, which is 

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our big bottle shop in Mount 
Pleasant. 

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They were kind of one of the 
first bottle shops in the state 

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of South Carolina to really get 
on board this whole microdose 

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THC movement of of hemp. 
Us being a Charleston brand, you

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know one thing that's great 
about Charleston is the 

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community supports its brands 
especially when they're doing 

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well and it's innovative. 
And we just after we were there 

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for about a year, we caught wind
on the liquor side because they 

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cut the liquor side off and then
they've got the beer and wine 

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side, the liquor side, high noon
Seltzers are their number one 

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seller. 
And on their beer and wine side,

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which you know, I mean they're 
size of a total wine, just to 

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put it in perspective was high 
rise beverage out of all the 

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beer and wine in there. 
It's it's cool to see, but it's 

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just how much of A movement it 
is right now for this category. 

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It's it's absolutely crazy. 
I bet that's like one hell of an

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accomplishment to be the number 
one seller on that side. 

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You know, it's every day. 
It's humbly. 

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It's really cool. 
So where have you seen the most 

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growth in as far as like 'cause 
you guys are doing online sales 

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of course, Where are you guys 
seeing like a lot of people 

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buying this one outside of your 
state? 

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You know, there's been a 
tremendous amount. 

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I'm in. 
Like I said, I'm in Florida 

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right now. 
There's a lot of movement going 

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on in distribution across the 
board. 

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You know, for the first year we 
were in this space, distributors

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really didn't want to jump on 
board. 

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They were about losing their 
alcohol license, the regulatory 

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aspect of things and like 
anything in our space, it, it 

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evolves. 
You know, we're always 

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struggling for more and more 
regulation. 

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But over this last couple of 
months, distributors have kind 

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of started to come out the 
woodwork. 

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I think they know that the dance
is here and the genie's out the 

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bottle and it's here to stay. 
And each state is kind of 

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tighten their own specific 
regulatory way of controlling 

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what they feel comfortable with 
state by state. 

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That makes it a little 
challenging because sometimes 

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our labels can be different 
state by state or some of our 

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packaging can be different. 
Georgia is now going to and 

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October come into effect and 
we're going to have to have 

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child lids on these kind of 
child proofing just like you see

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on the regular THCK. 
So you're going to start seeing 

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more and more of that, which is 
really cool. 

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But there's an evolving aspect 
of it. 

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We are in the process right now 
of talking to a lot of a lot, a 

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lot of your butt houses, which 
is exciting, which I would have 

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never thought I'd be able to say
that. 

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But that's why I'm down here in 
Florida. 

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We had a couple of meetings out 
here with a couple of big 

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distributors and we're 
expanding. 

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You know, Nashville was our 
second step past South Carolina 

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and we wanted to see how if we 
could duplicate it. 

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And sure enough we did. 
We partnered with Sony Music in 

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Nashville, which was a massive 
deal for us that that kind of 

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happened as a fluke. 
We went to the CM as last year 

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for an activation with them. 
They were looking for an NA 

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brand to activate with them and 
they had our products behind 

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stage with a lot of artists. 
We all know Old Dominion was 

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performing in that small arena L
King and after the show about 

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four weeks passed by we got a 
call from Sony and they offered 

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an official partnership with us.
Miller Coors is their alcohol 

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part sponsor and they offered a 
partnership with us for the 

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year. 
And so it's just again goes back

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to that normalizing side of the 
industry. 

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So you know again and we've done
it again in Nashville is where 

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I'm going with that. 
So now we're on on premise and 

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all your music venues there you 
can find a product in a couple 

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places on Broadway already. 
So it's just becoming part of 

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your daily drinks. 
And now we're expanding 

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California. 
We're talking to a group in San 

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Diego and LA right now 
statewide. 

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Texas, Florida is where I'm at, 
just had a big partnership in 

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Chicago and Boston. 
So it's it's growing pretty 

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rapidly as we speak. 
Holy shit, that's amazing. 

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Because, you know, in this space
there's a lot of different 

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beverage creators and and we've 
tried several of them, some of 

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them not so bad. 
Other ones, yeah, it's all 

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right. 
Yeah, we're good. 

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But to hear that, you know, a 
lot of it goes back to because I

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mean I'm, I'm a big marketing 
guy. 

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You know, when you have such a 
clean looking brand, the canned 

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looks slick. 
It it feels more like because I 

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see a lot of them. 
There are these like tall 

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slender cans and this just 
feels. 

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I don't know why, but I I just 
like the feel of the can. 

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Everything went into the design 
of your guys's products, 

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including the can, correct? 
Yeah, absolutely. 

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We, you know, we're very 
fortunate. 

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We got a lady on our team and 
she's been with me and my wife 

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from day one, started our first 
branding with Charleston Dump 

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Collective and her name is 
Stephanie Zupak. 

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And she had never crafted a 
beverage design before. 

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And we were going for a 
lifestyle brand we didn't want 

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to get, we didn't want to go too
heavy because we felt like if we

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did we could miss an audience we
were trying to capture. 

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We want to put something in 
everybody's hands that could sit

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against any, you know, nice 
beverage you would see in a 

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restaurant and high rise rose 
with that brand and a very 

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coastal themed with a rainbow. 
And and I'll tell you, that's 

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something we hear all the time. 
Everybody's like, man, the 

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Brandy on here is really, really
point on. 

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It's just got a nice vibe to it.
But that lifestyle vibe is kind 

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of what we've tried to craft 
from day one. 

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And that goes back to even the 
ingredients of the drink, like 

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you're talking about the flavor 
of it. 

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We created the flavor profiles 
before we thought about the THC 

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side of it. 
We wanted to create a very solid

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drink that you would want to 
pick up at any time, and 

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drinking in the cannabinoids 
were the piece that went in 

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second. 
Yeah, I have. 

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I feel like. 
That's the best way to approach 

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it though. 
I feel too many people don't 

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approach that. 
And we notice that in a lot of 

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the products that we've tried, 
there have been some that are 

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not I have felt are not really 
consumable. 

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There was one they sent out and 
it was supposed to be like 

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almost like a whiskey 
replacement, but a THC infused 

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one. 
And I like my whiskey neat. 

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I will drink it neat. 
I'll drink it on the rocks, like

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I don't mix my drinks with that.
So I tried it. 

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I tried it on the rocks. 
It was horrible. 

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It was like drinking gasoline 
and some chemical. 

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And then I tried it as a mixed 
drink, like, oh, maybe I could 

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make like, you know, some kind 
of mule or something with it. 

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No, not at all. 
Still, like, nothing would 

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overcome those flavors. 
And to have something that truly

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is like this is just a drink. 
Like you said, the cannabinoids 

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are just an extra benefit on top
of it. 

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It's just like a nice, enjoyable
experience. 

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Well, you know, the many people 
that I talked to, including in 

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the business, like, I I bring 
them gifts, especially things 

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like this. 
And what's funny is as soon as 

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they get something like they go,
oh man, I got to get a case of 

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this. 
And like you need to get like 3 

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cases of this. 
They're like, yeah, absolutely, 

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because they love the idea 
because they've got either a 

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family member or themselves. 
You know, I I use cannabis, but 

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I I don't like to use it all the
time and I'd like something to 

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just chill me out. 
I don't want to fully get into 

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the smoke. 
And there's those people that, 

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you know, our audience are. 
We have a lot of people that 

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listen to our our cannabis 
podcast that don't even use 

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cannabis anymore and they're 
looking for alternatives because

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they're just like I can't smoke 
anymore. 

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So when you're looking at a 
product such as this, like the 

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feeling I get on this is really 
relaxed. 

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Like I'm super chill sometimes 
too chill. 

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Like I, I, I I was smoking a 
little bit and I I drank this 

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and I was like, oh man, it's 
like falling asleep. 

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Super chilling, but. 
Surprisingly, I actually feel it

226
00:11:42,760 --> 00:11:44,960
like not heavily, but like no. 
It's nice. 

227
00:11:45,000 --> 00:11:49,320
I'm really high tolerance, so 
for me like to have any sort of 

228
00:11:49,320 --> 00:11:53,040
relaxation or any sort of 
sensation that I feel from this 

229
00:11:53,040 --> 00:11:55,400
low of a dose is not not very 
typical. 

230
00:11:55,760 --> 00:11:58,320
Yeah. 
Well, and and to go into that, 

231
00:11:58,320 --> 00:12:02,200
so heard Humboldt County. 
So take us back to the day. 

232
00:12:02,200 --> 00:12:04,080
So you've been in cannabis for a
long time A? 

233
00:12:04,680 --> 00:12:08,960
Long time. 
So you know, that was, man, I'm 

234
00:12:08,960 --> 00:12:13,160
going to age myself right now. 
Cavemen were walking in Humboldt

235
00:12:13,160 --> 00:12:20,080
when I was hanging out there. 
That's 28 years ago now, 29 

236
00:12:20,080 --> 00:12:23,480
years ago. 
So yeah, I'm 49, but yeah, right

237
00:12:23,480 --> 00:12:26,960
at 20 had to move up to 
Humboldt, lived in Arcada, lived

238
00:12:26,960 --> 00:12:30,280
in the square there, everybody. 
I lived in a house with other 

239
00:12:30,280 --> 00:12:33,000
people who lived in the house 
and everybody was literally 

240
00:12:33,000 --> 00:12:36,640
speaking a different language 
because I think everybody was 

241
00:12:36,640 --> 00:12:39,040
just so high all the time. 
But that's just kind of, I'll be

242
00:12:39,120 --> 00:12:44,000
honest, I got paranoid there. 
I I paranoia hit me in Humboldt.

243
00:12:44,000 --> 00:12:45,680
It's just like I couldn't 
relate. 

244
00:12:45,680 --> 00:12:48,600
I was like, I am not this 
granola. 

245
00:12:48,720 --> 00:12:52,440
I mean, I enjoy the space so 
much, but I was like, I have 

246
00:12:52,440 --> 00:12:54,920
social anxiety. 
Maybe the weed was just too damn

247
00:12:54,920 --> 00:12:56,440
good up there, I don't know. 
But it just. 

248
00:12:56,440 --> 00:12:58,960
That could have been was 
Humboldt. 

249
00:12:59,600 --> 00:13:01,680
Yeah. 
No, it's it's super cool. 

250
00:13:01,680 --> 00:13:03,600
So you you're able to go through
that. 

251
00:13:03,600 --> 00:13:07,080
I mean, and it was your wife, so
she wasn't always into cannabis.

252
00:13:07,080 --> 00:13:08,080
How long have you guys been 
together? 

253
00:13:08,400 --> 00:13:10,600
Well, she's always so she's 
always been in cannabis. 

254
00:13:10,600 --> 00:13:13,880
We've actually know this is a 
crazy part of our we've got 

255
00:13:13,880 --> 00:13:15,800
friends since they were. 
Little. 

256
00:13:16,400 --> 00:13:19,760
Yeah, we've got a picture. 
When I was 10 years old and she 

257
00:13:19,760 --> 00:13:22,760
was 8, kissing on my grandma's 
front porch step. 

258
00:13:22,760 --> 00:13:26,000
So hey, listen, we are from 
South Carolina. 

259
00:13:26,000 --> 00:13:27,720
Do you expect anything else 
other than that? 

260
00:13:27,720 --> 00:13:31,680
But we everybody stays together 
in that small state. 

261
00:13:31,680 --> 00:13:33,440
But anyway, we've known each 
other. 

262
00:13:33,760 --> 00:13:34,760
We split up. 
Of course. 

263
00:13:34,760 --> 00:13:38,560
We dated throughout high school.
I moved out West just for the 

264
00:13:38,560 --> 00:13:40,680
journey. 
She stayed back in Charleston, 

265
00:13:41,800 --> 00:13:44,520
and then once I was in the 
restaurant business out there, 

266
00:13:44,760 --> 00:13:49,800
had a couple restaurants, sold 
them and came home. 

267
00:13:49,800 --> 00:13:51,600
And we just connected right 
away. 

268
00:13:51,600 --> 00:13:53,000
And we've been together ever 
since. 

269
00:13:53,320 --> 00:13:56,680
I didn't know anything about her
ulcerative colitis at that time.

270
00:13:56,680 --> 00:13:59,520
Like I said, this is something 
that, and I think it was a 

271
00:13:59,520 --> 00:14:02,240
female or even as a male, when 
you're younger, it's just not a 

272
00:14:02,240 --> 00:14:04,880
cool thing to talk about. 
We get older, we understand our 

273
00:14:04,880 --> 00:14:08,000
body does crazy things and we're
more comfortable talking about 

274
00:14:08,000 --> 00:14:10,680
that stuff. 
But yeah, so we. 

275
00:14:10,880 --> 00:14:13,760
But when I lived out there in 
Arcadia, man, I I kind of lived 

276
00:14:13,760 --> 00:14:17,160
in that house, like I said. 
And then from there I moved and 

277
00:14:17,160 --> 00:14:19,880
I lived in a tree for a little 
bit. 

278
00:14:19,880 --> 00:14:22,280
What? 
OK, go back then and tell us 

279
00:14:22,280 --> 00:14:23,680
about the tree. 
Tell us the tree. 

280
00:14:24,600 --> 00:14:27,680
So I mean, I was like, I was 
just on that journey, that life 

281
00:14:27,720 --> 00:14:31,080
journey I wanted. 
I wanted to be granola I got. 

282
00:14:31,560 --> 00:14:34,000
How many mushrooms were involved
in living in the? 

283
00:14:34,000 --> 00:14:35,640
Listen, there were none at that 
point. 

284
00:14:36,760 --> 00:14:39,000
But yeah, I can't. 
Speaking of mushrooms, that's my

285
00:14:39,000 --> 00:14:41,840
next big thing. 
Cool. 

286
00:14:42,240 --> 00:14:45,520
But the next chapter of my life 
is the Mushroom journey. 

287
00:14:45,520 --> 00:14:50,560
But, you know, we I moved into a
little just a tree house kind of

288
00:14:50,560 --> 00:14:53,280
concept and no phone, no cell 
service. 

289
00:14:53,840 --> 00:14:56,600
And I remember going down the 
road to call my mom and dad and 

290
00:14:56,600 --> 00:14:59,160
they're like, listen, we're 
going to let you go live your 

291
00:14:59,160 --> 00:15:00,480
life. 
But you got to do one thing. 

292
00:15:00,480 --> 00:15:03,240
My mom said she goes, you got to
be somewhere I can get a hold of

293
00:15:03,240 --> 00:15:04,600
you. 
And that was the moment I was 

294
00:15:04,600 --> 00:15:11,680
like, OK, so I flipped a coin 
and it was between Bend OR or 

295
00:15:11,680 --> 00:15:15,480
Chico CA. 
And the coin hit heads and I 

296
00:15:15,480 --> 00:15:19,840
moved down to Chico CA and was 
there and then got in the 

297
00:15:19,840 --> 00:15:22,840
restaurant business somehow. 
And you know, life has always 

298
00:15:22,840 --> 00:15:25,600
had a stepping stone with the 
flip of a coin for me. 

299
00:15:26,040 --> 00:15:27,120
Right. 
No accidents. 

300
00:15:27,120 --> 00:15:28,800
It's just like wherever you 
land, that's it. 

301
00:15:28,800 --> 00:15:30,440
Because I mean you. 
Tails. 

302
00:15:30,440 --> 00:15:32,560
Where am I going? 
Yeah, you got a checkered pass 

303
00:15:32,560 --> 00:15:35,000
just like me, like, oh, you wait
a minute, you were doing what? 

304
00:15:35,000 --> 00:15:36,680
At what time? 
Like, yeah, I was here at this 

305
00:15:36,680 --> 00:15:38,640
time. 
I did this like, I tell people 

306
00:15:38,640 --> 00:15:41,480
about, like, yeah, I was in the 
Navy and then I worked in the. 

307
00:15:41,680 --> 00:15:44,320
I was in a mental hospital 
working with people and they're 

308
00:15:44,320 --> 00:15:47,000
like, what a mental. 
Then I was a rock Mason. 

309
00:15:47,200 --> 00:15:49,640
And then they're like, what? 
The how many things you've done.

310
00:15:49,640 --> 00:15:52,000
So you sound like real similar, 
you just jumping around. 

311
00:15:52,520 --> 00:15:54,440
We love cannabis. 
Don't we just kind of go with 

312
00:15:54,440 --> 00:15:57,720
the flow a little bit Sometimes 
if we allow things to work that 

313
00:15:57,720 --> 00:15:58,920
way, doesn't always work that 
way. 

314
00:15:58,920 --> 00:16:01,440
Sometimes. 
Sometimes, you know, we let 

315
00:16:01,440 --> 00:16:03,720
society get in our head and we 
start taking certain moves. 

316
00:16:03,720 --> 00:16:06,680
But most of the times we can 
find a cool journey and find our

317
00:16:06,680 --> 00:16:07,760
path. 
Look at you guys. 

318
00:16:07,760 --> 00:16:09,760
I mean, you guys are doing what 
you love right now. 

319
00:16:09,800 --> 00:16:12,440
You're talking every day about 
cannabis with great people in 

320
00:16:12,440 --> 00:16:13,880
the industry. 
It's awesome. 

321
00:16:14,240 --> 00:16:16,680
I mean, it's surprising. 
We never thought it would be. 

322
00:16:16,680 --> 00:16:19,600
At this point, no, we we just 
wanted to be we we just thought 

323
00:16:19,600 --> 00:16:22,880
it was going to be two stoners 
talking out of Utah and and 

324
00:16:22,880 --> 00:16:25,360
nobody and everybody thought we 
were from California for a long 

325
00:16:25,360 --> 00:16:26,920
time. 
They still do to this day. 

326
00:16:26,920 --> 00:16:30,280
They're like, oh man, I think 
the funniest thing I ever get. 

327
00:16:30,280 --> 00:16:32,880
Like whenever I meet somebody, 
they go, man, I thought you'd be

328
00:16:32,880 --> 00:16:34,440
taller. 
Like what? 

329
00:16:34,800 --> 00:16:38,480
You sound taller. 
How does one sound taller? 

330
00:16:38,480 --> 00:16:40,280
I don't have no idea. 
Yeah, No. 

331
00:16:40,760 --> 00:16:44,040
You can you project a large. 
Voice I guess so. 

332
00:16:44,040 --> 00:16:49,520
I guess so but and just hearing 
about that so we get we get 

333
00:16:49,520 --> 00:16:51,200
through all that one. 
But I would really want to go 

334
00:16:51,200 --> 00:16:56,520
into what's really at kind of 
like the root of it, because the

335
00:16:56,600 --> 00:17:00,240
the everything we've read about 
it all comes back to your wife 

336
00:17:00,240 --> 00:17:02,120
and being able to get this 
started over here. 

337
00:17:02,800 --> 00:17:08,000
What what was that process like 
in in her suffering and how how 

338
00:17:08,000 --> 00:17:12,440
were you able to find relief? 
You know, through the simple 

339
00:17:12,440 --> 00:17:15,000
aspects of a tincture at the 
time of CBD. 

340
00:17:15,000 --> 00:17:17,720
She's always been supportive of 
me since I moved back. 

341
00:17:17,800 --> 00:17:21,920
When I was right at 30 years old
from California, we connected 

342
00:17:21,920 --> 00:17:23,440
back. 
She had already lost her mother,

343
00:17:23,880 --> 00:17:28,079
and I knew her mother and I met 
her when she had moved home with

344
00:17:28,079 --> 00:17:30,640
her father. 
Her father was on his deathbed. 

345
00:17:31,600 --> 00:17:35,560
We connected and she was came 
home from Charleston to just 

346
00:17:35,560 --> 00:17:38,920
caretake for him and we 
connected back at a bar. 

347
00:17:38,920 --> 00:17:40,640
She heard I was there. 
Some of her friends saw me out 

348
00:17:40,640 --> 00:17:43,160
of the bar. 
She she came there, we connected

349
00:17:43,160 --> 00:17:47,040
and we've like literally since 
that day haven't separated ways 

350
00:17:47,040 --> 00:17:50,360
and I ended moving. 
I ended up moving in with her 

351
00:17:50,360 --> 00:17:56,440
like a week later with her 
father and we found that picture

352
00:17:56,440 --> 00:17:59,640
of me when I was 10 and she was 
8 and going through her parents 

353
00:17:59,640 --> 00:18:01,320
stuff. 
We didn't even have it. 

354
00:18:01,840 --> 00:18:04,040
So that was kind of a crazy 
thing, 'cause she had lived in 

355
00:18:04,040 --> 00:18:08,400
that house forever and so she 
lost her father. 

356
00:18:10,280 --> 00:18:13,160
And she's always been supportive
of everything I'm I've done in 

357
00:18:13,160 --> 00:18:15,400
my career. 
Like it's always been about me. 

358
00:18:15,400 --> 00:18:18,280
And when this whole farm bill 
took place and we had an 

359
00:18:18,280 --> 00:18:21,480
opportunity to really step into 
the space, I really wanted to 

360
00:18:21,640 --> 00:18:23,840
make it about her. 
She really had a passion for 

361
00:18:23,840 --> 00:18:29,800
this and we went up to Asheville
like I said and took a look at 

362
00:18:29,800 --> 00:18:32,040
what was going on and then 
that's when we stepped into this

363
00:18:32,040 --> 00:18:33,760
journey. 
I thought it was going to be 

364
00:18:33,760 --> 00:18:35,840
something small that I would 
just support her in. 

365
00:18:35,840 --> 00:18:38,320
We didn't realize it was going 
to turn on to a full blown 

366
00:18:38,320 --> 00:18:42,800
career for both of us, and it's 
been the it's been the most 

367
00:18:42,800 --> 00:18:46,080
fascinating time of my life. 
What was that stepping stone 

368
00:18:46,080 --> 00:18:51,080
then in the jump from like, hey,
this is just CBD and this is 

369
00:18:51,080 --> 00:18:54,040
really beneficial in helping my 
wife to, hey, we're going to 

370
00:18:54,040 --> 00:18:56,400
create a business out of this. 
Like what was that? 

371
00:18:59,080 --> 00:19:02,960
She wanted to do a store and we 
thought literally that that's 

372
00:19:02,960 --> 00:19:07,920
all we were going to do. 
We really wanted when we went up

373
00:19:07,920 --> 00:19:10,760
to Asheville, one thing, if you 
guys have ever had a chance to 

374
00:19:10,760 --> 00:19:12,640
go to Asheville, if you know 
anything about, it's beautiful 

375
00:19:13,000 --> 00:19:15,080
mountains but also a lot of 
farmland up there. 

376
00:19:15,080 --> 00:19:19,560
So lot of hemp growers who are 
actually creating their own 

377
00:19:19,560 --> 00:19:22,320
product lines and a lot of those
stories up there of those 

378
00:19:22,440 --> 00:19:27,080
smaller start up dispensaries 
were people's farms and they 

379
00:19:27,080 --> 00:19:29,680
were locally growing their own 
hemp and they were crafting 

380
00:19:29,680 --> 00:19:32,680
their own products and I just 
got mesmerized by that. 

381
00:19:33,960 --> 00:19:39,480
I thought that was super cool. 
So we when we opened our store, 

382
00:19:39,520 --> 00:19:41,360
when she went to open a store, I
thought, you know, I would 

383
00:19:41,360 --> 00:19:44,480
continue to focus on what I was 
doing, help her get the store 

384
00:19:44,480 --> 00:19:47,920
open. 
And I soon just got fascinated 

385
00:19:47,920 --> 00:19:51,280
by the whole thing, the science 
behind cannabis, how much every 

386
00:19:51,280 --> 00:19:53,440
month I felt like a new 
cannabinoid was. 

387
00:19:53,640 --> 00:19:56,600
We were discovering something 
about it here in this once this 

388
00:19:56,600 --> 00:19:59,960
farm bill came together and you 
know this whole hemp movements 

389
00:19:59,960 --> 00:20:03,240
moving forward. 
And I just got so mesmerized by 

390
00:20:03,240 --> 00:20:05,640
it and then I started seeing the
business side of it, of course. 

391
00:20:06,160 --> 00:20:09,840
And so we just started to create
a bigger journey and I stepped 

392
00:20:09,840 --> 00:20:12,800
away from what I was doing at 
the time, which I was in the 

393
00:20:12,800 --> 00:20:17,760
gaming industry prior to this. 
The casino gaming and we'd help 

394
00:20:17,760 --> 00:20:20,800
develop games and everything 
come out of Guangzhou. 

395
00:20:20,800 --> 00:20:23,520
I enjoyed that. 
I'd spend time in China and 

396
00:20:23,520 --> 00:20:26,360
bring games back here and we 
would develop and see how well 

397
00:20:26,360 --> 00:20:30,120
they do on the floor in 
different casinos. 

398
00:20:30,120 --> 00:20:32,360
And I enjoyed the mathematics 
side of that. 

399
00:20:32,600 --> 00:20:35,720
Seeing how long you keep 
somebody on a game and they 

400
00:20:35,720 --> 00:20:38,520
would lose their money before 
they would play, you got to let 

401
00:20:38,520 --> 00:20:41,360
them win a little something. 
But you can only see too many 

402
00:20:41,360 --> 00:20:44,760
people lose so much and once you
get into that industry heavy 

403
00:20:45,040 --> 00:20:46,960
before it starts draining your 
soul. 

404
00:20:46,960 --> 00:20:51,320
So I mean it was a it was a 
lucrative business, but it was 

405
00:20:51,320 --> 00:20:54,320
also a very much just focused on
that. 

406
00:20:54,320 --> 00:20:57,800
The science, I mean the the 
mathematics side of the gaming 

407
00:20:57,800 --> 00:20:59,600
side of it stepped away from 
you. 

408
00:20:59,600 --> 00:21:02,080
When you start seeing 
grandmothers and people start 

409
00:21:02,080 --> 00:21:04,560
losing everything they own, you 
never like to see that. 

410
00:21:04,880 --> 00:21:06,720
Yeah, it's got to be really hard
to see. 

411
00:21:06,840 --> 00:21:09,520
I must really, because I'm 
drifting off into four different

412
00:21:09,520 --> 00:21:11,600
topics. 
No, dude, dude, you go, go 

413
00:21:11,600 --> 00:21:14,840
because that's, you know, 
honestly, it's why why we want 

414
00:21:15,360 --> 00:21:17,000
individuals like you. 
That's why we reached out. 

415
00:21:17,000 --> 00:21:19,840
That's why we wanted you on the 
show because you just have a 

416
00:21:19,840 --> 00:21:22,960
very unique story. 
And and even here, like, when 

417
00:21:22,960 --> 00:21:25,800
we're peeling these layers, 
like, I'm just laughing because 

418
00:21:25,800 --> 00:21:28,560
I'm just like, yeah, I was in 
Guangzhou and brought back 

419
00:21:28,560 --> 00:21:31,720
gaming to hear and just like, 
holy shit, this guy has done 

420
00:21:31,720 --> 00:21:35,360
everything. 
And it's like when you're out 

421
00:21:35,360 --> 00:21:37,680
there talking and you're, you're
drinking, these cells are just 

422
00:21:37,680 --> 00:21:41,000
talking like, there's nothing 
you can't run out of talking 

423
00:21:41,000 --> 00:21:42,640
about. 
Like it's just like, Oh yeah, 

424
00:21:42,640 --> 00:21:45,840
this one time I was in the 
Danang River and we were helping

425
00:21:45,840 --> 00:21:48,440
these locals and we helped them 
get across. 

426
00:21:48,600 --> 00:21:51,640
And yeah, anyways, so I drink 
cannabis. 

427
00:21:51,920 --> 00:21:55,960
And so I mean, it's it's just so
cool because it all aligns 

428
00:21:55,960 --> 00:21:57,320
right. 
There's no mistakes. 

429
00:21:57,360 --> 00:22:00,520
And with what you've been able 
to do, because you're talking 

430
00:22:00,520 --> 00:22:03,680
about the business side and a 
lot of people don't understand 

431
00:22:04,160 --> 00:22:08,560
that cannabis is really hard to 
be able to make a profit. 

432
00:22:08,640 --> 00:22:11,280
And a lot of the smaller 
companies, that's why they 

433
00:22:11,280 --> 00:22:14,680
disappear so quickly. 
But it sounds like you guys are 

434
00:22:14,680 --> 00:22:17,000
blowing up. 
I mean you got a a deal with 

435
00:22:17,000 --> 00:22:20,800
Sony to help out with that one, 
right, with Miller. 

436
00:22:21,160 --> 00:22:24,120
So it just looks like you really
doing it the right way. 

437
00:22:24,120 --> 00:22:27,080
Kind of take us through that 
business side because there's a 

438
00:22:27,080 --> 00:22:31,000
lot of entrepreneurs and 
entrepreneurs that are thinking 

439
00:22:31,000 --> 00:22:34,040
like, hey, I could do this too, 
but it sounds like you really 

440
00:22:34,040 --> 00:22:36,800
had a good formula from day one.
You just aligned with the right 

441
00:22:36,800 --> 00:22:37,880
people. 
Is that right? 

442
00:22:38,720 --> 00:22:40,360
Yeah, we've we've been 
fortunate. 

443
00:22:40,360 --> 00:22:43,440
I mean you you do know that and 
I think a lot of people don't 

444
00:22:43,440 --> 00:22:48,280
know what you just said it's 
this industry is hard Anybody 

445
00:22:48,280 --> 00:22:51,640
that most people that get in and
out the gate think Oh my gosh, 

446
00:22:51,640 --> 00:22:54,880
it's the gold rush. 
It's the green rush, it it, it 

447
00:22:54,880 --> 00:22:57,440
it's not that at all. 
I mean, there's so many people 

448
00:22:57,440 --> 00:23:01,080
who jump in the industry and we 
see so many people come and go 

449
00:23:01,080 --> 00:23:06,600
every year, you know, and I 
think the key to anything in 

450
00:23:06,600 --> 00:23:12,120
life but is intent and never 
step away from what your true 

451
00:23:12,120 --> 00:23:14,600
mission is. 
And I think unfortunately in 

452
00:23:14,600 --> 00:23:18,160
this industry, people that 
dollar signs get in front of 

453
00:23:18,160 --> 00:23:22,040
their face too quick and they'll
run down a rabbit hole of maybe 

454
00:23:22,040 --> 00:23:24,840
something they didn't originally
get in the industry for because 

455
00:23:25,080 --> 00:23:28,120
there's a movement in that one 
specific topic for a moment and 

456
00:23:28,520 --> 00:23:30,520
they'll go chase it. 
Next thing you know they've, 

457
00:23:30,840 --> 00:23:33,400
they've just lost everything 
that they stand for. 

458
00:23:33,400 --> 00:23:37,840
We we've had to make some tough 
sacrifices that haven't always 

459
00:23:37,840 --> 00:23:40,880
been lucrative and it's 
challenged whether or not we're 

460
00:23:40,880 --> 00:23:45,520
going to be around six months 
later just by always keeping the

461
00:23:45,520 --> 00:23:48,080
integrity of our products. 
So high end. 

462
00:23:48,080 --> 00:23:51,360
I mean, we've never been one, 
even with our other brand that's

463
00:23:51,360 --> 00:23:53,840
race to the bottom when it comes
to price points. 

464
00:23:54,960 --> 00:23:59,000
We're very, very, we curate 
where we want to be when we 

465
00:23:59,000 --> 00:24:03,120
wholesale our product lines. 
Quite honestly, we won't put our

466
00:24:03,120 --> 00:24:07,400
products in gas stations, not 
beverages 100%, but like the 

467
00:24:07,400 --> 00:24:09,200
Charleston hip collector brand. 
And it's not that there's 

468
00:24:09,200 --> 00:24:10,600
anything wrong with gas 
stations. 

469
00:24:10,760 --> 00:24:13,280
I would love to put our products
in gas stations, but 

470
00:24:13,720 --> 00:24:16,520
unfortunately there's a lot of 
stuff that comes from all over 

471
00:24:16,520 --> 00:24:20,160
and it can kind of sometimes get
in a Rolodex of products that 

472
00:24:20,440 --> 00:24:23,120
people start to discredit and 
get worried about. 

473
00:24:23,120 --> 00:24:25,960
So you know we with the 
Charleston hip collector brand, 

474
00:24:25,960 --> 00:24:31,040
we're in a high hotel chains, we
really, really try to curate 

475
00:24:31,040 --> 00:24:34,680
where that goes. 
It's a very clean, well designed

476
00:24:34,680 --> 00:24:36,600
brand. 
Yeah, yeah. 

477
00:24:36,600 --> 00:24:39,680
So anyway, I I I say that I 
think you just have to have that

478
00:24:39,680 --> 00:24:42,680
intent. 
You got to have intent, you got 

479
00:24:42,680 --> 00:24:49,480
to make sure that you never sub 
quality for a dollar and I think

480
00:24:49,480 --> 00:24:51,840
some of these minor little 
things and what happens to a lot

481
00:24:51,840 --> 00:24:56,000
of companies unfortunately and 
then just your marketing. 

482
00:24:56,000 --> 00:24:59,600
I think you want to make sure 
you really get your messaging 

483
00:24:59,600 --> 00:25:01,320
out the gate. 
We again, like I said, we're 

484
00:25:01,320 --> 00:25:04,200
very lifestyle driven. 
We never wanted to create 

485
00:25:04,200 --> 00:25:08,320
anything that looked too heady. 
That's just not our message is 

486
00:25:08,320 --> 00:25:11,480
we want to try to again go back 
to that normalizing. 

487
00:25:11,920 --> 00:25:14,480
It's a goal for us every day to 
see somebody who's never tried 

488
00:25:14,480 --> 00:25:17,200
cannabis to actually try one of 
these products for the first 

489
00:25:17,200 --> 00:25:19,960
time or get a message on 
Instagram or or Facebook or 

490
00:25:19,960 --> 00:25:21,720
anything. 
Just saying, man, this is really

491
00:25:22,200 --> 00:25:24,960
changed our lives and we've 
always been told forever that 

492
00:25:25,000 --> 00:25:27,440
cannabis is devil's lettuce, you
know? 

493
00:25:27,440 --> 00:25:30,120
I mean, so it's cool when you 
see that kind of stuff happen. 

494
00:25:30,120 --> 00:25:32,560
It really is. 
Yeah, especially when you're 

495
00:25:32,560 --> 00:25:35,000
talking about like, you know, 
when when you have to make these

496
00:25:35,000 --> 00:25:41,720
sacrifices, where you're going 
to forfeit profits to be able to

497
00:25:41,720 --> 00:25:44,440
either test something out or 
maintain the integrity of the 

498
00:25:44,440 --> 00:25:46,440
product. 
It's incredibly difficult. 

499
00:25:46,440 --> 00:25:49,600
And many people don't know about
that like you're if you were to 

500
00:25:49,600 --> 00:25:53,720
go into gas stations or into 
some big box store, your margins

501
00:25:53,720 --> 00:25:58,120
get even smaller and smaller and
smaller just to pay for that 

502
00:25:58,240 --> 00:26:01,760
shelf space and especially if 
it's mid shelf you're you're 

503
00:26:01,760 --> 00:26:03,400
screwed. 
If you're at the bottom, you're 

504
00:26:03,400 --> 00:26:05,960
on your way out. 
So it's like if we can get that 

505
00:26:05,960 --> 00:26:08,840
middle over there to be able to 
get a premium product such as 

506
00:26:08,840 --> 00:26:12,400
this, it's it's great to hear 
that you're in hotels and it's 

507
00:26:12,400 --> 00:26:16,440
even better that I mean with 
with e-commerce this is this is 

508
00:26:16,440 --> 00:26:19,000
helping tremendously in order 
for people to be able to get 

509
00:26:19,000 --> 00:26:21,800
their hands on these products. 
Yeah, there. 

510
00:26:21,840 --> 00:26:24,440
And you know one thing about our
website with the high rise 

511
00:26:24,440 --> 00:26:28,560
bev.com, you can go on there. 
We've got so much information on

512
00:26:28,560 --> 00:26:31,360
there about the just the 
benefits of this stuff. 

513
00:26:31,360 --> 00:26:35,040
We've got a full information 
page that just talks about a lot

514
00:26:35,040 --> 00:26:37,000
of the questions they're asking 
a fellow drug tests. 

515
00:26:37,000 --> 00:26:40,600
I mean some of the basic things 
that we know, but it's amazing 

516
00:26:40,600 --> 00:26:43,760
how many people just don't 
really understand the the ABC's 

517
00:26:43,760 --> 00:26:46,120
of it. 
Sometimes I I think I'm the most

518
00:26:46,120 --> 00:26:48,800
layman talker ever. 
Like if you're going to get a 

519
00:26:48,800 --> 00:26:51,080
big vocabulary, I'm walking out 
the door, you know. 

520
00:26:51,400 --> 00:26:55,360
But even the way I talk, 
sometimes it's too elevated for 

521
00:26:55,360 --> 00:26:57,840
a lot of people that are just 
now learning about this. 

522
00:26:57,840 --> 00:27:01,600
They they it has to be dumbed 
down so much and you really want

523
00:27:01,600 --> 00:27:03,520
to just remember when you're 
speaking with people to keep it 

524
00:27:03,520 --> 00:27:07,280
like that, so. 
Yeah. 

525
00:27:07,400 --> 00:27:10,520
That's that's kind of how we 
broke down the the podcast was 

526
00:27:10,520 --> 00:27:14,160
because in all of the 
conversations that we've had 

527
00:27:14,160 --> 00:27:17,480
over the years with so many 
people, it was really because we

528
00:27:17,480 --> 00:27:19,880
live in Utah. 
It's a very conservative, like 

529
00:27:20,360 --> 00:27:25,040
dogmatic on one way or the 
other, like state and so and 

530
00:27:25,040 --> 00:27:28,400
just like everywhere else. 
It's been like since the 80s and

531
00:27:28,400 --> 00:27:30,520
all before. 
How many of it's been just say 

532
00:27:30,520 --> 00:27:33,160
no, like the DARE program, all 
of this stuff of marijuana's 

533
00:27:33,160 --> 00:27:36,880
bad, like, so fuck, where was it
going with that? 

534
00:27:37,040 --> 00:27:38,320
He's high. 
So. 

535
00:27:40,160 --> 00:27:43,640
Oh my gosh, yeah. 
I was like, man, I don't know. 

536
00:27:44,120 --> 00:27:47,000
What this is and he's he's cross
fading it too by smoking out of 

537
00:27:47,000 --> 00:27:50,800
his his vaporizer for sure. 
No, no, I it is. 

538
00:27:50,840 --> 00:27:54,160
It's it's difficult to be able 
to educate your your audience 

539
00:27:54,160 --> 00:27:57,000
about it, especially where you 
know you. 

540
00:27:57,160 --> 00:28:02,280
You don't have the ability to be
able to use mainstream marketing

541
00:28:02,560 --> 00:28:04,120
as you would anywhere else 
right? 

542
00:28:04,120 --> 00:28:08,800
You're not able to just blast 
out there with SCO and PPC, 

543
00:28:08,800 --> 00:28:10,800
which is good, because, I mean, 
they've changed everything in 

544
00:28:10,800 --> 00:28:13,720
the marketing. 
Cookies is is being phased out, 

545
00:28:13,720 --> 00:28:16,080
which is really hurting a lot of
companies who wish they could 

546
00:28:16,080 --> 00:28:21,040
just just bombard you with tons 
of advertisements where cannabis

547
00:28:21,040 --> 00:28:23,240
brands have to really grow by 
word of mouth. 

548
00:28:23,240 --> 00:28:27,240
So if it's starting to 
perpetually grow outside of your

549
00:28:27,240 --> 00:28:30,400
state and more people are being 
able to see it, like if the fact

550
00:28:30,400 --> 00:28:36,360
that it's in a hotel says a lot 
about your product because there

551
00:28:36,360 --> 00:28:38,840
are so many of these types of 
products everywhere. 

552
00:28:38,840 --> 00:28:42,360
And what's great is you guys are
just sticking to what you know. 

553
00:28:42,360 --> 00:28:44,760
You're not trying to do 
everything out there. 

554
00:28:44,760 --> 00:28:46,840
Like are you guys going to start
coming out with vape carts and 

555
00:28:46,840 --> 00:28:49,200
brownies second or what? 
What's What's next? 

556
00:28:50,280 --> 00:28:51,640
No. 
So you're right. 

557
00:28:51,640 --> 00:28:55,080
So it's really cool that you 
know, I mean the bigger 

558
00:28:55,440 --> 00:28:58,840
corporations that you probably 
wouldn't see like high rise is 

559
00:28:58,840 --> 00:29:01,640
the CBD side is in the 
DoubleTree in Nashville. 

560
00:29:01,960 --> 00:29:05,440
The Drift Hotel, which is a 
really, really new trendy hotel 

561
00:29:05,440 --> 00:29:07,160
in Nashville that just opened 
up. 

562
00:29:07,160 --> 00:29:11,120
We're in their rooms where, you 
know, as part of their service 

563
00:29:11,360 --> 00:29:15,320
the Thompson Hotel, which is the
Hyatt Group in Savannah. 

564
00:29:15,400 --> 00:29:20,040
We just got an order for to be 
at all 193 of their rooms is a 

565
00:29:20,200 --> 00:29:22,600
is another. 
That's what I'm talking about. 

566
00:29:22,680 --> 00:29:26,920
We're I I think we are starting 
to see such a bigger trend going

567
00:29:26,920 --> 00:29:30,560
into this and even to see those 
bigger chains that are wanting 

568
00:29:30,560 --> 00:29:34,280
to be a little more progressive 
and have that holistic vibe 

569
00:29:34,280 --> 00:29:36,040
they're they're moving into 
these products. 

570
00:29:36,040 --> 00:29:39,000
I mean it's also. 
Yeah, I think about that. 

571
00:29:39,000 --> 00:29:41,360
You remember that when we were 
down at MJ Biz Con? 

572
00:29:42,280 --> 00:29:46,000
There's a hotel being built 
right now, or it's already 

573
00:29:46,000 --> 00:29:48,480
built. 
They're just transitioning it to

574
00:29:49,000 --> 00:29:51,960
a 100% cannabis. 
Oh, based hotel. 

575
00:29:51,960 --> 00:29:54,800
Yeah, based hotel. 
That you can like smoke in it or

576
00:29:54,800 --> 00:29:56,600
partake in it that it'll be, 
yeah. 

577
00:29:56,880 --> 00:29:59,240
Yeah, 'cause you can't do it in 
any of their casinos or anything

578
00:29:59,240 --> 00:30:02,040
like that right now, but to be 
able to have it there? 

579
00:30:02,200 --> 00:30:05,440
I think I. 
So we went, you know, the group,

580
00:30:05,440 --> 00:30:07,280
because I think they've got 
whatever they're doing, about 10

581
00:30:07,280 --> 00:30:09,680
of them, aren't they? 
Yeah, the the only way they're 

582
00:30:09,680 --> 00:30:14,160
able to do it is they can't have
any, any gambling whatsoever 

583
00:30:14,160 --> 00:30:17,840
inside this hotel. 
So no machines or anything, 

584
00:30:17,840 --> 00:30:21,000
nothing, No video. 
So they they can be able to have

585
00:30:21,000 --> 00:30:22,840
that because that was the 
biggest thing for them. 

586
00:30:22,840 --> 00:30:26,200
They're like, Oh well, we don't 
want, you know, guests to, oh, 

587
00:30:26,200 --> 00:30:29,400
I'll keep feeding you drinks, 
but not cannabis. 

588
00:30:29,400 --> 00:30:31,720
Well, because cannabis, you'll 
make logical decisions. 

589
00:30:31,720 --> 00:30:33,400
So you're not going to spend 
your money, you're going to? 

590
00:30:33,920 --> 00:30:36,080
Go or you'll get. 
Bored money like, But if you're 

591
00:30:36,080 --> 00:30:37,960
drunk, you're going to be, like,
overconfident. 

592
00:30:37,960 --> 00:30:40,840
You're going to just keep 
spending like it's way easier? 

593
00:30:40,880 --> 00:30:42,600
It's like what? 
It's like what Val was talking 

594
00:30:42,600 --> 00:30:44,040
about. 
Like it's soul sucking when 

595
00:30:44,040 --> 00:30:46,520
you're watching these people. 
Like that's what we saw on 

596
00:30:46,520 --> 00:30:48,120
Vegas, dude. 
Like, I'll tell you what, man, 

597
00:30:48,120 --> 00:30:50,120
it's been a long time. 
Like when you're younger and you

598
00:30:50,120 --> 00:30:53,480
see any place with casinos and 
stuff like that, it looks like 

599
00:30:53,480 --> 00:30:57,480
so much fun. 
And when I was 21, it was 

600
00:30:57,480 --> 00:31:00,840
awesome. 
But now look, we were there. 

601
00:31:00,840 --> 00:31:04,880
It was depressing seeing these. 
Yeah, go go. 

602
00:31:05,640 --> 00:31:06,840
So y'all were just out there 
for. 

603
00:31:06,840 --> 00:31:10,560
I haven't been out there since 
the year before for MJ Viscon. 

604
00:31:10,560 --> 00:31:14,160
I'm going out in like a week and
1/2 was a week and a half. 

605
00:31:14,240 --> 00:31:15,800
Yeah, I'm going out there in 
like a week and a half. 

606
00:31:16,320 --> 00:31:18,880
And I just don't think because 
like I said, getting out of the 

607
00:31:18,880 --> 00:31:21,040
gaming industry and I just 
haven't. 

608
00:31:21,040 --> 00:31:24,360
I used to go there all the time 
with that, and I don't know, I 

609
00:31:24,360 --> 00:31:26,360
just can't get into it anymore. 
I'm going to. 

610
00:31:26,360 --> 00:31:28,080
I'm excited to go out there, 
see. 

611
00:31:28,160 --> 00:31:30,040
But you know, I'm. 
I'm with you all. 

612
00:31:30,360 --> 00:31:32,640
We checked out Planet 13. 
That was an interesting 

613
00:31:32,640 --> 00:31:36,120
experience just to see like the 
size of the world's largest 

614
00:31:36,120 --> 00:31:37,960
dispensary. 
Costco of Cannabis. 

615
00:31:37,960 --> 00:31:39,000
Like it. 
It was large. 

616
00:31:39,000 --> 00:31:40,360
They had a lot of. 
Displays. 

617
00:31:41,000 --> 00:31:44,400
It it was a dispensary at the 
end of the day. 

618
00:31:44,680 --> 00:31:46,720
But it was it was big like I 
was. 

619
00:31:46,720 --> 00:31:49,680
I was impressed by the amount of
products and not that they had 

620
00:31:49,680 --> 00:31:51,400
on display that they even 
carried. 

621
00:31:51,840 --> 00:31:55,440
I was impressed at like the 
amount of registers they had, 

622
00:31:55,440 --> 00:31:58,800
the amount of customers that 
they went through, but like at 

623
00:31:58,800 --> 00:32:01,680
the end of the day, it's just 
another dispensary. 

624
00:32:02,040 --> 00:32:04,640
Yeah. 
And I think the funniest thing 

625
00:32:04,640 --> 00:32:06,720
down there, and this was the 
best, you're you're going to 

626
00:32:06,720 --> 00:32:10,520
appreciate this map. 
There was this really great sign

627
00:32:10,640 --> 00:32:17,920
that said, Amber here like March
31st, dancing on the Mainstage. 

628
00:32:17,920 --> 00:32:21,160
And then the next slide that 
came up was, we also have 

629
00:32:21,320 --> 00:32:23,720
daycare. 
So I'm like, that's really cool 

630
00:32:23,720 --> 00:32:26,000
that they're helping out 
strippers at daycare. 

631
00:32:26,160 --> 00:32:29,040
And I was like, that's the most 
uplifting thing I've seen so far

632
00:32:29,040 --> 00:32:33,480
here in Vegas because it's like,
it's just old people shuffling 

633
00:32:33,480 --> 00:32:37,160
around with this constant, like 
constipated look on their face 

634
00:32:37,400 --> 00:32:39,520
just. 
What was it busy? 

635
00:32:39,600 --> 00:32:40,840
I mean they. 
I guess it was. 

636
00:32:40,840 --> 00:32:42,560
I mean, you said that it's. 
Always busy. 

637
00:32:43,760 --> 00:32:45,720
Wow. 
It's always busy, just people 

638
00:32:45,720 --> 00:32:50,200
chasing dreams or something. 
Running away from yeah, from 

639
00:32:50,200 --> 00:32:52,240
something. 
Like you just see these couples 

640
00:32:52,240 --> 00:32:55,160
all dressed up trying to look 
fancy and all that, but you know

641
00:32:55,160 --> 00:32:57,000
your hood like you just see 
them. 

642
00:32:57,000 --> 00:32:59,600
You're like, come on now, like 
you just trying to play and. 

643
00:32:59,960 --> 00:33:02,560
These people trying to get so 
shit faced and forget life for 

644
00:33:02,600 --> 00:33:04,080
like a weekend and I'm like, 
gosh. 

645
00:33:04,640 --> 00:33:09,160
And just that it's just a vibe 
there that you feel. 

646
00:33:09,600 --> 00:33:12,560
And but the coolest thing was 
when we were down at MJ Biz Con,

647
00:33:12,560 --> 00:33:15,160
was that it was like the only 
place where everybody was 

648
00:33:15,160 --> 00:33:18,080
uplifted, Everybody was excited.
It was like you. 

649
00:33:18,080 --> 00:33:20,280
You didn't even know you were in
Vegas anymore. 

650
00:33:20,560 --> 00:33:23,480
And that's sad to think about 
because it's supposed to be a 

651
00:33:23,480 --> 00:33:25,920
awesome, fun, happy place. 
But it it's almost like 

652
00:33:25,920 --> 00:33:27,400
Disneyland. 
When you get there, you're 

653
00:33:27,400 --> 00:33:30,560
pretty disappointed. 
Yeah, you're just like, shit. 

654
00:33:30,560 --> 00:33:31,960
This is going to cost me a lot 
of money. 

655
00:33:32,080 --> 00:33:35,960
That's all I think. 
It was good the year before 

656
00:33:35,960 --> 00:33:37,760
last. 
It was it was my first time ever

657
00:33:37,760 --> 00:33:40,880
going and I I loved it. 
Just interesting, I tell you our

658
00:33:40,880 --> 00:33:43,680
industry though, it's people ask
me all the time. 

659
00:33:43,680 --> 00:33:45,720
They're like, does it ever slow 
down? 

660
00:33:45,720 --> 00:33:49,960
Do you ever get like, I'm like, 
no, because every day something 

661
00:33:49,960 --> 00:33:53,320
so progressive happens that 
you're like, I'm so happy I'm 

662
00:33:53,320 --> 00:33:56,240
part of this time in life, but 
I'm part of cannabis. 

663
00:33:56,440 --> 00:33:57,720
Don't y'all feel that way all 
the time. 

664
00:33:57,720 --> 00:34:00,200
Like, I'm like, man, I mean just
just like we've just said here 

665
00:34:00,200 --> 00:34:03,480
about the Thompson Hotel, it's 
just there's so many things that

666
00:34:03,560 --> 00:34:06,800
every day change in our 
industry. 

667
00:34:07,360 --> 00:34:10,800
And I think when you struggle so
many years just to get people to

668
00:34:10,800 --> 00:34:14,320
understand the space and it's 
happening so fast now the 

669
00:34:14,320 --> 00:34:16,639
normalization of it, it's just 
cool. 

670
00:34:16,679 --> 00:34:19,600
It's a it's definitely a 
prohibition time that we're 

671
00:34:19,600 --> 00:34:22,760
going through right now heavily.
Well, it's crazy because we so 

672
00:34:22,760 --> 00:34:27,960
we are, we're global and we pop 
up in countries, top charts 

673
00:34:28,159 --> 00:34:30,840
every week. 
I think we were in Germany, 

674
00:34:31,560 --> 00:34:35,120
Italy and a couple other ones. 
We're all we're in places where 

675
00:34:35,120 --> 00:34:37,679
it's illegal to have cannabis 
and they're still listening to 

676
00:34:37,679 --> 00:34:38,920
it. 
Like they're just like, Nope, 

677
00:34:39,440 --> 00:34:41,440
this, but that is exactly what 
you said. 

678
00:34:41,440 --> 00:34:45,320
It's you're a part of that time.
Because it's we, we need those 

679
00:34:45,320 --> 00:34:48,440
individuals within cannabis that
are not going to be all heady. 

680
00:34:48,760 --> 00:34:51,199
Like we try. 
We joke around about it because 

681
00:34:51,199 --> 00:34:53,280
that's the satire. 
We all grew up with it. 

682
00:34:53,280 --> 00:34:56,560
Like Stoner. 
You know if we go real far back 

683
00:34:56,560 --> 00:35:00,200
of Fast Times at Ridgemont High 
with Spicoli with, what's his 

684
00:35:00,200 --> 00:35:04,040
name, Sean Penn. 
Like, oh, you remember that 

685
00:35:04,040 --> 00:35:05,960
show. 
I know you know that you. 

686
00:35:06,320 --> 00:35:08,960
Of course, of course. 
Dude, that's so awesome. 

687
00:35:08,960 --> 00:35:11,400
Like Mr. Hand. 
Nicole is the OG. 

688
00:35:13,000 --> 00:35:15,680
Whoa, oh bud, why are you doing 
that? 

689
00:35:15,680 --> 00:35:18,640
Like it's so it's so refreshing 
because like if you think about 

690
00:35:18,640 --> 00:35:22,040
it like those who use cannabis, 
they're really laid back and 

691
00:35:22,040 --> 00:35:26,240
really open minded and that's 
what we're we're trying to do 

692
00:35:26,240 --> 00:35:27,680
with our podcast. 
That's what you're doing with 

693
00:35:27,680 --> 00:35:30,880
your beverage. 
Like ours is always go low and 

694
00:35:30,880 --> 00:35:33,200
go slow. 
You know we we are big on flower

695
00:35:33,200 --> 00:35:36,800
first because the experience is 
usually you get a lot more of 

696
00:35:36,800 --> 00:35:38,760
the entourage effect. 
You get the better whole 

697
00:35:38,760 --> 00:35:41,480
complete experience from the 
plant versus a lot of the 

698
00:35:41,480 --> 00:35:45,160
distillates, the extractions. 
You get not the best experience 

699
00:35:45,160 --> 00:35:47,240
for that, but for so many 
people. 

700
00:35:48,320 --> 00:35:52,600
You know this introduction of 
drinkables, like how many people

701
00:35:52,600 --> 00:35:57,720
like, have drink a ton. 
I have tons of friends who drink

702
00:35:57,720 --> 00:36:00,640
all the time. 
I drink all the time and now I 

703
00:36:00,640 --> 00:36:02,720
drink. 
I like the flavor of it, but I 

704
00:36:02,720 --> 00:36:05,560
don't really like the feeling of
drinking. 

705
00:36:06,840 --> 00:36:10,640
So I'll have a drink maybe once 
every couple months or 

706
00:36:10,640 --> 00:36:14,400
something. 
But mostly it's for the flavor, 

707
00:36:14,400 --> 00:36:19,000
because I really like the flavor
of a good Scotch or the flavor 

708
00:36:19,000 --> 00:36:21,160
of like a craft beer every once 
in a while. 

709
00:36:21,160 --> 00:36:23,280
That's that's really about all I
drink. 

710
00:36:23,840 --> 00:36:27,920
But when you have so many people
who are like, hey, you know, I 

711
00:36:27,920 --> 00:36:30,640
don't like hangovers anymore, 
or, hey, I don't like feeling 

712
00:36:30,640 --> 00:36:34,480
like shit or making really 
stupid decisions because alcohol

713
00:36:34,480 --> 00:36:37,800
takes off some of your, like, 
inhibitions that maybe you might

714
00:36:37,800 --> 00:36:40,360
normally have. 
And cannabis doesn't do that 

715
00:36:40,360 --> 00:36:43,760
same thing. 
So I can still kick my feet up, 

716
00:36:43,880 --> 00:36:47,360
relax at the end of the day, 
have a drink, but then I'm not 

717
00:36:47,480 --> 00:36:50,000
stupid. 
I'm not, you know, having worse 

718
00:36:50,000 --> 00:36:52,240
sleep. 
I'm not making decisions that 

719
00:36:52,240 --> 00:36:55,440
might not be the smartest thing.
Like there's all these things 

720
00:36:55,440 --> 00:37:00,520
that come from cannabis that we 
don't like, you don't see with 

721
00:37:00,680 --> 00:37:03,840
alcohol and that, that I think 
that's why so many people are 

722
00:37:03,840 --> 00:37:06,360
switching to these simple 
drinkables. 

723
00:37:06,360 --> 00:37:10,680
It's because there's familiarity
with it, like there's the same 

724
00:37:10,680 --> 00:37:12,520
time it's. 
There's also not just the 

725
00:37:12,520 --> 00:37:15,560
convenience part, but there's 
there's the the almost the 

726
00:37:15,560 --> 00:37:18,640
clandestine ish part of it as 
well. 

727
00:37:18,640 --> 00:37:21,880
Because now it just looks like 
I'm just having a drink and it 

728
00:37:21,880 --> 00:37:23,760
doesn't really help. 
You know, I'm, I'm a part of the

729
00:37:23,760 --> 00:37:26,120
local faith here in Utah, the 
LDS Church. 

730
00:37:26,520 --> 00:37:29,320
And, you know, a lot of 
individuals that the church will

731
00:37:29,320 --> 00:37:31,160
ask me, they're like, well, I 
really don't want to get into 

732
00:37:31,160 --> 00:37:33,480
smoking. 
I don't want and I just, I don't

733
00:37:33,480 --> 00:37:35,600
want to do inedible because I've
heard a lot of bad things about 

734
00:37:35,600 --> 00:37:37,920
it and like, yeah, you shouldn't
get into it unless you really 

735
00:37:37,920 --> 00:37:40,360
know what you're doing. 
But at the same time like 

736
00:37:40,520 --> 00:37:43,160
something like this is so much 
easier to recommend going. 

737
00:37:43,240 --> 00:37:44,320
You know what? 
Try this out. 

738
00:37:44,600 --> 00:37:46,080
You know, drink about half of 
it. 

739
00:37:46,080 --> 00:37:48,960
I mean you could split this with
somebody and you're going to get

740
00:37:48,960 --> 00:37:51,040
a lot out of it and they're 
like, Oh well, maybe I want to 

741
00:37:51,040 --> 00:37:53,680
enjoy the whole drink. 
But you'll know when you've hit 

742
00:37:53,680 --> 00:37:56,080
your limit. 
You could pound this as a beer. 

743
00:37:56,480 --> 00:37:59,280
I'll get to my 4th one and I'll 
be, I'll be like, all right now 

744
00:37:59,280 --> 00:38:02,880
I'm now I'm pretty lit. 
I get one of these and that's 

745
00:38:02,880 --> 00:38:04,880
like. 
They're so easy to take down. 

746
00:38:04,920 --> 00:38:08,920
I think of that is a pro and a 
con with these drinks and I 

747
00:38:08,920 --> 00:38:10,800
don't want to say it's a con, 
but they are. 

748
00:38:10,800 --> 00:38:12,760
They're so light and they're 
refreshing. 

749
00:38:13,120 --> 00:38:15,600
They're easy on the pallet, so 
you can knock a couple of them 

750
00:38:15,600 --> 00:38:17,080
back really quick. 
But I tell everybody that I'm 

751
00:38:17,080 --> 00:38:19,400
like just start. 
If you've, you know, even if 

752
00:38:19,400 --> 00:38:22,400
you're experienced with cannabis
but not a but if you're kind of 

753
00:38:22,400 --> 00:38:26,880
a lightweight drink a half a can
and sit back and relax for 15 

754
00:38:26,880 --> 00:38:29,400
minutes, let it, let it kick in.
Your body will let you know. 

755
00:38:30,640 --> 00:38:31,960
But yeah, that's the biggest 
thing. 

756
00:38:32,000 --> 00:38:34,880
The thing about an edible is 
smoking is always good because 

757
00:38:34,880 --> 00:38:36,760
it hits you immediately. 
But the thing about an edible 

758
00:38:37,080 --> 00:38:41,200
that I think is scared to 
everybody at one point, they've 

759
00:38:41,200 --> 00:38:43,760
just gone into freaking outer 
states. 

760
00:38:43,760 --> 00:38:46,840
I'll never forget I was living 
in. 

761
00:38:46,840 --> 00:38:50,400
I was living in Charlotte, NC, 
and we were flying. 

762
00:38:50,400 --> 00:38:54,120
My buddy came into town, his 
name is Matt Tire. 

763
00:38:54,200 --> 00:38:56,240
He's going to love me throwing 
him out here on this podcast 

764
00:38:56,240 --> 00:38:59,080
like that. 
But he took care of a whole 

765
00:38:59,080 --> 00:39:02,680
community of Columbia when 
everybody needed to get there. 

766
00:39:02,680 --> 00:39:04,480
He loved the world. 
Matt was the man. 

767
00:39:04,480 --> 00:39:06,480
So he was my best friend growing
up. 

768
00:39:06,480 --> 00:39:11,200
He's always my best friend and 
we we're going out to High Times

769
00:39:11,200 --> 00:39:17,200
Festival and and Francisco so we
jump plane and for some reason I

770
00:39:17,200 --> 00:39:20,240
don't know why we think even 
edible and I know we've heard 

771
00:39:20,240 --> 00:39:23,080
these stories for it's smart 
when you're getting on a plane. 

772
00:39:23,080 --> 00:39:26,880
We thought we had first class we
did business 1st and it was the 

773
00:39:26,880 --> 00:39:30,480
row right behind the first class
So we're just staring at 

774
00:39:30,480 --> 00:39:33,160
everybody at first class. 
Squished it with somebody in 

775
00:39:33,160 --> 00:39:36,240
between US and I'll never forget
that flight. 

776
00:39:36,240 --> 00:39:40,600
It was all the way from East 
Coast to West Coast whipping my 

777
00:39:40,600 --> 00:39:44,560
balls because that edible was 
just we just kind of went all in

778
00:39:44,840 --> 00:39:47,560
and I remember hearing some 
foreign language behind me and I

779
00:39:47,760 --> 00:39:52,520
was thinking the planes going 
down, I mean the whole time and 

780
00:39:52,520 --> 00:39:55,760
we did not speak that whole 
flight. 

781
00:39:56,320 --> 00:39:58,800
I I shit you not. 
We didn't sweep the whole plane 

782
00:39:59,760 --> 00:40:02,960
off the plane. 
We ran off the plane and we 

783
00:40:02,960 --> 00:40:04,240
spoke at baggage. 
But. 

784
00:40:05,160 --> 00:40:08,000
That was a weird it was the 
longest 7 hours of my life. 

785
00:40:08,000 --> 00:40:11,000
Every minute seemed like it was 
about an hour so. 

786
00:40:11,720 --> 00:40:15,000
That time dilation when you're 
that high is crazy. 

787
00:40:15,200 --> 00:40:17,480
It is because, you know, 
everything around you is so 

788
00:40:17,520 --> 00:40:18,680
intense. 
Like, Oh my. 

789
00:40:18,680 --> 00:40:20,280
Gosh and you. 
Keep. 

790
00:40:20,520 --> 00:40:22,480
Fixate on everything. 
Like you said, the voice is 

791
00:40:22,480 --> 00:40:24,560
behind you and you're like, oh 
shit, there's a different 

792
00:40:24,560 --> 00:40:26,480
language, like. 
And then your mind goes down 

793
00:40:26,480 --> 00:40:28,720
these loopholes. 
And it goes down your leg holes.

794
00:40:28,760 --> 00:40:32,960
Oh yeah, because you're so high 
and it goes so fast and you're 

795
00:40:32,960 --> 00:40:36,920
just like from zero to 100 and 
like nothing, and yet you're 

796
00:40:36,920 --> 00:40:41,200
still just sitting there going. 
Yeah, I guess I did a really 

797
00:40:41,200 --> 00:40:42,840
good job of stereotyping there, 
Mendigo. 

798
00:40:42,840 --> 00:40:44,320
I didn't mean to do that, but 
no. 

799
00:40:44,320 --> 00:40:46,080
No. 
Weird things when you get in 

800
00:40:46,080 --> 00:40:47,720
those moments. 
I was like, Oh my. 

801
00:40:48,400 --> 00:40:50,640
God, you're making me think 
about a Dave Chappelle skit 

802
00:40:50,640 --> 00:40:53,520
where he's like, you know, I was
on this plane and then the guy 

803
00:40:53,520 --> 00:40:56,680
comes up and he goes everybody 
on the fucking ground right now.

804
00:40:56,840 --> 00:40:58,960
And he goes, and it was really 
confusing for me because he was 

805
00:40:58,960 --> 00:41:00,200
Asian. 
I'm like, why are you talking 

806
00:41:00,200 --> 00:41:03,000
like that, right? 
But I mean, it's it's some of 

807
00:41:03,000 --> 00:41:05,320
that that when you were talking 
about, I was thinking about Joey

808
00:41:05,320 --> 00:41:07,440
Diaz, He was on a podcast. 
Joe Rogan. 

809
00:41:07,680 --> 00:41:08,400
Joe Rogan. 
I was. 

810
00:41:08,760 --> 00:41:13,880
I was on a flight and I had 500 
milligrams of inedible and I was

811
00:41:13,880 --> 00:41:16,680
freaking the fuck out. 
I I was having panic attacks and

812
00:41:16,680 --> 00:41:18,040
they land. 
He goes, why don't you tell me 

813
00:41:18,040 --> 00:41:19,800
that in a flight? 
And he goes, 'cause I'm back, 

814
00:41:19,800 --> 00:41:22,360
motherfucker. 
And he pops another one and he's

815
00:41:22,360 --> 00:41:25,800
just like, what the hell? 
But like thinking about that, 

816
00:41:25,800 --> 00:41:29,440
like I know that intensity like 
it's just and that time dilation

817
00:41:29,440 --> 00:41:32,920
when you talked about, it's like
time stands still, it doesn't 

818
00:41:33,080 --> 00:41:35,520
move. 
I'm just telling everybody, do 

819
00:41:35,520 --> 00:41:39,040
not go down the edible. 
I'm going into a journey land 

820
00:41:39,200 --> 00:41:42,640
while you're getting on a plane 
because there's nowhere to go. 

821
00:41:43,240 --> 00:41:46,560
There is just nowhere to go 
except, you know. 

822
00:41:47,120 --> 00:41:51,400
Put on some headphones. 
Yeah, I mean you can try, but. 

823
00:41:52,560 --> 00:41:55,360
It has like, no, I I kind of 
wanted to talk to the audience 

824
00:41:55,360 --> 00:41:59,000
real quick about this. 
So we've been about about 30 

825
00:41:59,000 --> 00:42:03,680
ish, 40 minutes or so far and 
now it's what's really nice 

826
00:42:03,680 --> 00:42:06,280
about this drink compared to 
other ones I've had. 

827
00:42:06,480 --> 00:42:09,000
Usually they hit me pretty quick
and they go pretty quick. 

828
00:42:09,720 --> 00:42:12,560
This one's like a really nice 
slow build and then it just 

829
00:42:12,560 --> 00:42:15,880
keeps coming up. 
But it's not, it's not too much 

830
00:42:16,040 --> 00:42:17,920
for me. 
It's really great and compare. 

831
00:42:17,960 --> 00:42:21,640
I mean, I've had a little bit of
of flour, but it's really nice. 

832
00:42:21,640 --> 00:42:24,080
Like I don't have a yucky 
feeling. 

833
00:42:24,080 --> 00:42:25,720
I'm glad you said you didn't go 
Delta 8. 

834
00:42:25,720 --> 00:42:27,760
Route D8 makes me feel horrible.
We're. 

835
00:42:27,800 --> 00:42:29,840
Not a big fan of it at. 
All not a fan. 

836
00:42:30,920 --> 00:42:33,120
And we've been spoiled though 
we've had, I mean, once you've 

837
00:42:33,120 --> 00:42:35,280
had a lot of flour, then you 
start having Delta 8 and you're 

838
00:42:35,280 --> 00:42:39,040
like, this isn't even diet weed.
There's just like some weird 

839
00:42:39,040 --> 00:42:41,880
dude in the corner and he's from
like Belarus and he's like, 

840
00:42:41,880 --> 00:42:44,080
don't worry, drink whatever is 
you need. 

841
00:42:44,080 --> 00:42:46,600
You'll like it. 
And you're like, no, what? 

842
00:42:46,600 --> 00:42:48,840
What is this you're like? 
It's chemicals, but you'll 

843
00:42:48,840 --> 00:42:51,640
enjoy. 
This feels so clean. 

844
00:42:52,240 --> 00:42:56,360
This is so nice. 
The the one thing about these 

845
00:42:56,360 --> 00:42:59,360
drinks and you know, Livis, my 
wife, she's sitting here with me

846
00:42:59,360 --> 00:43:01,920
now, but she was saying the 
other day because she was like, 

847
00:43:01,920 --> 00:43:05,000
Oh my gosh, it was like an hour 
in and she was like, I still 

848
00:43:05,000 --> 00:43:07,280
feel like I'm rising a little 
bit from this, but it's not like

849
00:43:08,200 --> 00:43:10,200
I want to be careful when I say 
that because I don't want to 

850
00:43:10,200 --> 00:43:13,000
scare people out there, that 
holy cow, because you're so 

851
00:43:13,000 --> 00:43:15,720
controllable. 
It never is like you like go 

852
00:43:15,720 --> 00:43:18,240
from 1 space to like outer 
space. 

853
00:43:18,240 --> 00:43:21,000
It's like you just feel like 
you're just getting more in the 

854
00:43:21,000 --> 00:43:22,560
moment and you're just really 
so. 

855
00:43:22,560 --> 00:43:26,880
We opened the first cannabis dry
bar in the state of South 

856
00:43:26,880 --> 00:43:29,280
Carolina. 
It's called If it's on the on 

857
00:43:29,280 --> 00:43:31,880
the backside of one of our 
storefronts. 

858
00:43:31,880 --> 00:43:34,920
We opened a high rise dry bar. 
We did it so people could come 

859
00:43:34,920 --> 00:43:38,120
in, experience these drinks for 
the first time and we kind of 

860
00:43:38,120 --> 00:43:41,760
went all in with it. 
But I'll never forget, once we 

861
00:43:41,760 --> 00:43:45,240
were 3/4 away building out, we'd
already gone all in. 

862
00:43:45,600 --> 00:43:47,240
I drank one of those drinks and 
I got high. 

863
00:43:47,240 --> 00:43:49,840
And then I was like, am I going 
to want to sit here around a 

864
00:43:49,840 --> 00:43:52,160
bunch of people like me that I 
don't know, like you? 

865
00:43:52,560 --> 00:43:55,000
I was like this might have been 
the worst idea ever. 

866
00:43:55,080 --> 00:43:58,480
Bro, that's my favorite. 
I will go talk to everyone in 

867
00:43:58,480 --> 00:44:01,400
there like. 
Honestly, it is the best. 

868
00:44:01,560 --> 00:44:06,080
Everyone in that space goes 
through this experience 

869
00:44:06,080 --> 00:44:08,320
together. 
You don't even know because 

870
00:44:08,360 --> 00:44:10,640
you're in the middle of just 
these great conversations. 

871
00:44:10,920 --> 00:44:13,120
And then what happens when you 
leave? 

872
00:44:13,480 --> 00:44:16,600
That sucks. 
You got to come back like you're

873
00:44:16,800 --> 00:44:18,960
you're in that space. 
It's like you can't go anywhere 

874
00:44:18,960 --> 00:44:22,040
else from that dry bar. 
If you're in that zone with 

875
00:44:22,040 --> 00:44:24,360
everybody, it's it's a really 
cool place. 

876
00:44:24,560 --> 00:44:26,720
If I ever get you guys in 
Charleston, I have to bring 

877
00:44:26,720 --> 00:44:27,920
y'all there. 
Yeah, it's a. 

878
00:44:27,920 --> 00:44:29,720
Vibe that you would hope for 
though. 

879
00:44:29,720 --> 00:44:34,000
Because like, I look at bars and
so my girlfriend and I actually 

880
00:44:34,000 --> 00:44:37,720
went to a bar last night just 
because they have this burger 

881
00:44:37,720 --> 00:44:41,560
that she craves every once in a 
while and we don't really ever 

882
00:44:41,560 --> 00:44:44,240
go to bars. 
And I went in and it was kind of

883
00:44:44,240 --> 00:44:46,520
weird and like depressing and 
sad. 

884
00:44:46,520 --> 00:44:48,520
And I'm like, this is not the 
vibe. 

885
00:44:48,520 --> 00:44:51,120
Like usually when I'm hanging 
out with friends and that we're 

886
00:44:51,400 --> 00:44:54,000
smoking, we're all laughing. 
Like it's a very different vibe.

887
00:44:54,000 --> 00:44:57,640
And I feel like that is the vibe
usually that I would expect in 

888
00:44:57,640 --> 00:45:00,880
something like a dry bar. 
It gets very different 

889
00:45:00,880 --> 00:45:03,680
experience than a lot of the 
like most of the people going to

890
00:45:03,680 --> 00:45:06,600
the bars that I'm seeing or like
sad or depressed or like. 

891
00:45:06,600 --> 00:45:09,520
Just life's really shitty here, 
man. 

892
00:45:09,520 --> 00:45:12,240
I just work like really fucking 
long day and I'm exhausted. 

893
00:45:12,280 --> 00:45:15,840
Like they're not there happy. 
Like it's it's just a very 

894
00:45:15,840 --> 00:45:20,320
different atmosphere. 
So that sounds like a really 

895
00:45:20,320 --> 00:45:23,400
interesting, unique experience. 
You said that's in South 

896
00:45:23,400 --> 00:45:25,720
Carolina. 
Since that's in Charleston. 

897
00:45:26,120 --> 00:45:27,000
Charleston. 
OK, you. 

898
00:45:27,560 --> 00:45:30,280
Know it was our next storefront 
we were doing for the Charleston

899
00:45:30,280 --> 00:45:33,680
hemp collector. 
Yeah, yeah, we need to really 

900
00:45:33,680 --> 00:45:38,800
just build an awesome bar and 
that's been the the highlight of

901
00:45:38,800 --> 00:45:41,400
that store. 
It's not the storefront that we 

902
00:45:41,400 --> 00:45:43,880
have a lot of recognition with 
the the bar. 

903
00:45:43,880 --> 00:45:47,720
It got a lot of press and it's 
the. 

904
00:45:47,760 --> 00:45:50,920
Bar's. 
Name It's the High Rise Dry bar.

905
00:45:51,160 --> 00:45:54,320
You can find it on Instagram. 
A high rise under score dry bar.

906
00:45:54,640 --> 00:45:56,560
It's a really cool it shows you 
all these and we make all kind 

907
00:45:56,560 --> 00:46:00,400
of mocktails with our drinks. 
So we'll take our versions of 

908
00:46:00,400 --> 00:46:04,160
this real fruit cannon and we'll
make all these mocktails with 

909
00:46:04,160 --> 00:46:06,240
it. 
So it's been really cool. 

910
00:46:06,240 --> 00:46:07,800
It's very. 
Yeah. 

911
00:46:07,960 --> 00:46:10,440
So if you guys are out in South 
Carolina, go check it out. 

912
00:46:10,440 --> 00:46:13,600
We'll have the links down below.
Make sure you guys stop in. 

913
00:46:13,800 --> 00:46:15,360
Yeah, definitely sounds like 
it's. 

914
00:46:15,760 --> 00:46:18,440
So when you were, you were 
talking about how it just keeps 

915
00:46:18,440 --> 00:46:20,840
like rising up. 
You know what came to my mind 

916
00:46:20,840 --> 00:46:25,120
was like being on a Ferris 
wheel, like a slow Ferris wheel 

917
00:46:25,360 --> 00:46:28,200
right around about it's getting 
close to dusk. 

918
00:46:28,200 --> 00:46:32,040
You get that that nice sun 
coming out there and it's just 

919
00:46:32,040 --> 00:46:35,840
relaxing and I feel like moving 
up just slowly going through it 

920
00:46:35,840 --> 00:46:40,320
like that's how this is the feel
of it is really it's just very 

921
00:46:40,320 --> 00:46:43,440
calming, very nice. 
But exactly that like if I was 

922
00:46:43,440 --> 00:46:45,840
going to a business networking 
event and be like don't be 

923
00:46:45,840 --> 00:46:48,840
serving that we we need to have 
these here, everybody having 

924
00:46:48,840 --> 00:46:49,960
these. 
So you're going to. 

925
00:46:49,960 --> 00:46:51,680
Talk. 
We go to so many networking 

926
00:46:51,680 --> 00:46:53,840
events, that's what they do, is 
they serve alcohol. 

927
00:46:53,840 --> 00:46:57,160
It's like an open bar and you're
like, how much better would an 

928
00:46:57,160 --> 00:46:59,320
open, dry bar? 
Beat Oh no, I kind of like it, 

929
00:46:59,320 --> 00:47:01,600
'cause you get to see that dip 
shit go a little too far. 

930
00:47:01,760 --> 00:47:04,440
And he's like trying to be 
outgoing, but you're like, oh, 

931
00:47:04,440 --> 00:47:05,960
is that? 
The weird one, who's in the 

932
00:47:05,960 --> 00:47:08,200
corner trying to hit on the 
woman and she's just feeling 

933
00:47:08,200 --> 00:47:10,240
awkward and she's like, bro, I'm
ready to go. 

934
00:47:10,240 --> 00:47:12,800
Like, can you just back off? 
Yeah, Yeah. 

935
00:47:14,160 --> 00:47:15,600
You got to have one of those 
around. 

936
00:47:16,120 --> 00:47:19,360
Yeah, that's that's the fun one.
Talk about a little bit, you 

937
00:47:19,400 --> 00:47:22,200
know. 
So what's been one of the like 

938
00:47:22,320 --> 00:47:26,680
unique or odd things that you've
seen CBD actually used for or 

939
00:47:26,680 --> 00:47:32,520
benefit that you didn't expect? 
I got to tell you, them damn can

940
00:47:32,520 --> 00:47:35,920
of dips have you ever seen? 
Them No, I. 

941
00:47:36,080 --> 00:47:37,160
Don't know. 
I mean, I just. 

942
00:47:37,160 --> 00:47:38,160
See. 
Oh, like a dip. 

943
00:47:38,320 --> 00:47:41,400
Yes, I just recently heard. 
I just. 

944
00:47:41,400 --> 00:47:44,880
Recently it's popping up on my 
on my reels when I'm flowing 

945
00:47:44,880 --> 00:47:48,040
through there looking at certain
things, but I just think that's 

946
00:47:48,040 --> 00:47:50,960
a unique thing. 
I it's different, but I think it

947
00:47:51,240 --> 00:47:53,640
serves a really cool purpose. 
I mean for people who are 

948
00:47:53,920 --> 00:47:56,360
looking for something different,
but that would be something I 

949
00:47:56,360 --> 00:47:59,600
don't know that I ever would 
have thought of, I. 

950
00:47:59,640 --> 00:48:02,960
Can't either what? 
I'm not. 

951
00:48:02,960 --> 00:48:04,760
I mean, I've never gotten into 
tobacco. 

952
00:48:04,760 --> 00:48:08,200
No, I used tobacco, so I was 
when I was back in the name. 

953
00:48:08,200 --> 00:48:10,400
Demographic for. 
It well, no there is there's a 

954
00:48:10,400 --> 00:48:12,760
huge demographic you got to 
think about like veterans that 

955
00:48:12,760 --> 00:48:15,920
come out like E still leaving 
now in the service. 

956
00:48:15,920 --> 00:48:19,440
When you come out a lot of them 
dip because cigarettes are 

957
00:48:19,440 --> 00:48:23,040
inconvenient or you can't have 
them in certain areas for one 

958
00:48:23,040 --> 00:48:25,560
reason or another, right. 
It's not like back in Nam 

959
00:48:25,560 --> 00:48:27,920
they're like don't don't smoke. 
They'll give away our position 

960
00:48:28,280 --> 00:48:31,360
like it's it's just it's just 
not as widely accepted. 

961
00:48:31,520 --> 00:48:35,560
But you're seeing brands now 
that are tobacco less that have 

962
00:48:35,560 --> 00:48:38,280
nicotine in it and you can put 
these little pouches and you can

963
00:48:38,280 --> 00:48:41,360
dip that but can a dip dude 
like. 

964
00:48:41,640 --> 00:48:45,360
That I mean, so cool. 
I mean it really is great. 

965
00:48:45,360 --> 00:48:49,640
It's it's just so big plug to 
those guys. 

966
00:48:49,640 --> 00:48:52,320
I don't know who they are, but 
they got a cool little product 

967
00:48:52,320 --> 00:48:54,600
going. 
On Yeah, 'cause it's interesting

968
00:48:54,600 --> 00:48:56,720
if it was tasted like 
Copenhagen, 'cause I don't like 

969
00:48:56,720 --> 00:48:58,400
the mint or the cherry. 
Like. 

970
00:48:59,280 --> 00:49:03,880
But I remember when I was in the
service, I had had a can of dip 

971
00:49:03,880 --> 00:49:06,200
with me all the time from 
Copenhagen, just whipping that 

972
00:49:06,200 --> 00:49:10,040
can and then, but I I mean, you 
knew it was bad for you. 

973
00:49:10,040 --> 00:49:13,960
But if it was Canna, yeah, I am 
peaked. 

974
00:49:14,520 --> 00:49:16,880
And it would go into your mouth.
So it would be like the 

975
00:49:17,400 --> 00:49:20,040
quickest, best experience 
probably as well. 

976
00:49:20,080 --> 00:49:22,600
Oh dude, man, you know what? 
The whole time you're sipping on

977
00:49:22,600 --> 00:49:24,960
this, you're going to get really
elevated real quick. 

978
00:49:26,320 --> 00:49:30,800
I'll tell y'all what I think the
new wave of it's coming. 

979
00:49:30,880 --> 00:49:33,800
And you guys, when I say this, 
remember I'm East Coast. 

980
00:49:34,080 --> 00:49:36,640
You guys are really, really in 
the grind with all the cool new 

981
00:49:36,640 --> 00:49:38,400
stuff coming out, probably a lot
more than I am. 

982
00:49:38,400 --> 00:49:42,280
But I there's a group out of 
Tennessee called Volunteer 

983
00:49:42,280 --> 00:49:48,960
Botanicals and these guys are 
awesome ex big Pharma, but they 

984
00:49:49,040 --> 00:49:54,880
are really into these tablets 
now and very small microdosed, 

985
00:49:55,480 --> 00:49:57,840
just kind of like almost like a 
breath Mitt, man. 

986
00:49:57,840 --> 00:50:01,800
You just throw one in your 
mouth, 3 milligrams, you know 

987
00:50:02,160 --> 00:50:05,320
you got great fresh breath and 
you just are feeling beautiful. 

988
00:50:06,280 --> 00:50:09,320
Oh yeah, but we've had those, 
not that brand but we've had 

989
00:50:09,320 --> 00:50:11,680
ones like that and it is, it's 
just like these little tiny 

990
00:50:11,680 --> 00:50:15,960
micro dose tablets and I'm like 
that is for so many people that 

991
00:50:15,960 --> 00:50:19,040
is like the perfect dose. 
That's the perfect product for 

992
00:50:19,040 --> 00:50:23,560
like everyday person like mom, 
dad, working person to just pop 

993
00:50:23,560 --> 00:50:25,360
one and function throughout the 
day. 

994
00:50:26,280 --> 00:50:29,720
Y'all see more And I do want to 
ask you do you see more people 

995
00:50:29,720 --> 00:50:32,800
leaning into small dosing these 
days? 

996
00:50:32,880 --> 00:50:36,160
Especially I I. 
Just I love it. 

997
00:50:36,560 --> 00:50:39,480
I love it because I just feel 
like there's a place for 

998
00:50:39,480 --> 00:50:41,840
everybody's grandma. 
When there's a place for 

999
00:50:41,840 --> 00:50:43,960
everybody's grandma, you know 
you've done it right. 

1000
00:50:44,360 --> 00:50:46,760
Everybody's got to take care of 
that granny that they got if 

1001
00:50:46,760 --> 00:50:49,320
they got. 
One, well, a lot of it we talked

1002
00:50:49,320 --> 00:50:52,240
about is most people's intent 
isn't to get high. 

1003
00:50:52,480 --> 00:50:56,840
The intent is to achieve 
whatever relief from whatever 

1004
00:50:56,840 --> 00:51:00,240
ailment or. 
Or to be in an elevated state 

1005
00:51:00,360 --> 00:51:03,440
like you know. 
Not everyone's intent is to be 

1006
00:51:03,440 --> 00:51:04,480
high. 
Yeah, exactly. 

1007
00:51:04,480 --> 00:51:08,160
And so it's, you know, all these
microdose products become this 

1008
00:51:08,360 --> 00:51:11,960
perfect design for all the 
moments that you're not wanting 

1009
00:51:11,960 --> 00:51:14,320
to be high. 
But hey, I've got stress, I've 

1010
00:51:14,320 --> 00:51:16,560
got anxiety. 
But I'm still working. 

1011
00:51:16,560 --> 00:51:20,080
I'm still running errands. 
I'm still being a parent and for

1012
00:51:20,080 --> 00:51:23,560
those people who aren't able to 
go puff on a pen or take a joint

1013
00:51:23,560 --> 00:51:27,400
or do something, those micro 
dose these drinkables that are 5

1014
00:51:27,400 --> 00:51:31,000
milligrams like these become 
these perfect doses for these 

1015
00:51:31,000 --> 00:51:36,000
people to use and not be too 
elevated to function and do 

1016
00:51:36,000 --> 00:51:38,760
their day-to-day. 
But just it's like how many 

1017
00:51:38,760 --> 00:51:41,480
people take anxiety meds or 
stress medication or depression 

1018
00:51:41,480 --> 00:51:45,520
medication, but a micro dose is 
basically managing that same 

1019
00:51:45,520 --> 00:51:47,600
stuff without any side effects 
like. 

1020
00:51:48,280 --> 00:51:51,040
It's it's so awesome. 
I mean I I think the unfortunate

1021
00:51:51,280 --> 00:51:54,960
and I'm sure you guys probably 
on every podcast somehow good on

1022
00:51:54,960 --> 00:51:56,960
this rabbit hole because it 
seems to be such a point of 

1023
00:51:56,960 --> 00:51:59,280
conversation now. 
But it's what people need to 

1024
00:51:59,280 --> 00:52:01,840
hear. 
I mean we've gotten just so 

1025
00:52:02,360 --> 00:52:06,800
we've evolved so much in in the 
industry, not only whether we're

1026
00:52:06,800 --> 00:52:09,440
talking about cannabis, whether 
we're talking about mushrooms. 

1027
00:52:09,440 --> 00:52:12,440
I mean, you've got to start 
looking at the science. 

1028
00:52:12,480 --> 00:52:16,640
And I I just encourage everyone 
out there to just start looking 

1029
00:52:16,640 --> 00:52:19,680
at the science. 
You know, find it 'cause you're 

1030
00:52:19,680 --> 00:52:20,960
right. 
Not everybody wants to get high.

1031
00:52:21,200 --> 00:52:22,880
We used to only associate 
mushrooms. 

1032
00:52:22,880 --> 00:52:25,280
We used to only associate 
cannabis, which is getting 

1033
00:52:25,280 --> 00:52:27,040
stoned out of your head or going
to Jupiter. 

1034
00:52:27,200 --> 00:52:31,080
It's not like that anymore. 
It's a place to find peace. 

1035
00:52:31,080 --> 00:52:33,880
And I mean, that's really for 
those of us who really love it 

1036
00:52:33,880 --> 00:52:36,400
and have the passion for it, 
It's not always be elevated. 

1037
00:52:36,800 --> 00:52:39,400
It's to find a level of comfort 
in our everyday life. 

1038
00:52:40,840 --> 00:52:43,040
And it's, it's it's God's plant,
man. 

1039
00:52:43,040 --> 00:52:45,840
Grab a hold of it. 
Yeah, for real. 

1040
00:52:45,840 --> 00:52:50,520
It's it's something that you 
know for companies like yours 

1041
00:52:50,520 --> 00:52:54,160
and and for you and your wife 
personally and like it's when 

1042
00:52:54,160 --> 00:52:57,480
you go down that path and you 
start being able to either 

1043
00:52:57,480 --> 00:53:00,720
create a product or create a 
platform to educate people more 

1044
00:53:00,720 --> 00:53:03,000
often. 
Now you have a responsibility 

1045
00:53:03,040 --> 00:53:06,720
like it turned from a from a 
passion to a responsibility and 

1046
00:53:06,720 --> 00:53:09,520
that just compounds that passion
for it even more. 

1047
00:53:09,760 --> 00:53:12,040
Because if you have a 
responsibility, then you have to

1048
00:53:12,040 --> 00:53:14,880
be able to produce something 
that's really good for your for 

1049
00:53:14,880 --> 00:53:16,720
your community. 
And that's what it is like when 

1050
00:53:16,720 --> 00:53:20,760
you meet another cannabis, 
Anybody who smokes cannabis and 

1051
00:53:20,760 --> 00:53:22,600
you meet somebody over there, 
immediately you have a 

1052
00:53:22,600 --> 00:53:25,720
connection as if you were from 
the same town or same state or 

1053
00:53:25,720 --> 00:53:28,240
same country. 
Like if if you meet somebody 

1054
00:53:28,240 --> 00:53:30,280
over there in Italy and he's 
puffing on a joint, you'd be 

1055
00:53:30,280 --> 00:53:33,120
like, hey, that smells pretty 
good, That's. 

1056
00:53:33,720 --> 00:53:35,440
It that's all you got to do. 
All you got to do is throw the 

1057
00:53:35,440 --> 00:53:37,080
finger and say that smells 
pretty good. 

1058
00:53:38,760 --> 00:53:41,160
That's it. 
Yeah, that's the beauty of 

1059
00:53:41,160 --> 00:53:42,520
cannabis. 
See people that don't smoke 

1060
00:53:42,520 --> 00:53:44,800
cannabis out there, If you're 
listening to this, that's how 

1061
00:53:44,880 --> 00:53:48,680
easy it is to make friends. 
Just have to get off the 

1062
00:53:49,520 --> 00:53:51,400
alcohol. 
Yeah. 

1063
00:53:51,600 --> 00:53:55,600
Or get on to the high horse. 
Well, I it'd be so cool to throw

1064
00:53:55,600 --> 00:53:58,920
an event and have these drinks 
just readily available for 

1065
00:53:58,920 --> 00:54:01,600
everybody and just seeing how 
many and and the and the 

1066
00:54:01,600 --> 00:54:04,680
question is like how many new 
people can you meet today and 

1067
00:54:04,680 --> 00:54:07,280
make a great connection with 
like a true connection. 

1068
00:54:07,520 --> 00:54:10,320
Wonderful the world would be if 
everybody just picked up a 

1069
00:54:10,320 --> 00:54:12,720
cannabis drink at the same time 
and drank it. 

1070
00:54:12,960 --> 00:54:16,280
If the world came together for 
one moment and everybody drank 1

1071
00:54:16,280 --> 00:54:18,880
drink and then you just walk 
around everybody, this would be 

1072
00:54:18,880 --> 00:54:21,440
the most lovely planet. 
It would just be. 

1073
00:54:21,480 --> 00:54:22,760
Amazing. 
Truly. 

1074
00:54:22,960 --> 00:54:26,080
When you see things from so many
other perspectives and so you're

1075
00:54:26,520 --> 00:54:30,360
like it, it becomes so much less
of us and them. 

1076
00:54:30,840 --> 00:54:32,800
And it's just like a wee, you 
know? 

1077
00:54:32,800 --> 00:54:36,200
Yeah, absolutely. 
Oh man, so what's? 

1078
00:54:36,200 --> 00:54:38,760
What's next? 
What's next for your company? 

1079
00:54:39,520 --> 00:54:43,720
So you know, we're probably, I 
am getting heavy in this 

1080
00:54:43,720 --> 00:54:45,120
beverage world, man. 
I love it. 

1081
00:54:45,560 --> 00:54:50,600
So with that being said, I it's 
funny, I am 49. 

1082
00:54:50,600 --> 00:54:53,880
Like I said, never in my life 
ever had an Instagram. 

1083
00:54:54,240 --> 00:54:58,240
My team just had me put one 
together couple of weeks ago, so

1084
00:54:58,240 --> 00:55:01,240
let me just throw it out there. 
Matt Skinner, high rise for 

1085
00:55:01,240 --> 00:55:03,160
everyone. 
If y'all want to kind of follow 

1086
00:55:03,160 --> 00:55:06,600
the journeys of what is next to 
come because that gets dark and 

1087
00:55:06,600 --> 00:55:09,160
dirty behind closed doors. 
It can't be that pretty picture 

1088
00:55:09,160 --> 00:55:11,400
of the brand. 
When we're going through legal 

1089
00:55:12,480 --> 00:55:15,080
issues state by state and we're 
having to get behind closed 

1090
00:55:15,080 --> 00:55:18,440
doors of DHEC and we're having 
to help, right regulation or 

1091
00:55:18,440 --> 00:55:20,800
we're dealing with law 
enforcement or I'm getting 

1092
00:55:20,800 --> 00:55:24,320
arrested somewhere because I'm 
smoking some hemp flour. 

1093
00:55:24,320 --> 00:55:26,920
You never know what it's going 
to be, but it's all there behind

1094
00:55:26,920 --> 00:55:28,640
the scenes at Matt Skinner, High
Rise. 

1095
00:55:30,120 --> 00:55:32,760
We're going to show this journey
and and the beverage world for 

1096
00:55:32,760 --> 00:55:35,440
me is really big. 
So like I said, we just dropped 

1097
00:55:35,760 --> 00:55:40,240
the High Rise Adaptogen line and
it will actually be on shelves 

1098
00:55:40,240 --> 00:55:43,520
here in a couple of weeks. 
Tell us about that. 

1099
00:55:43,520 --> 00:55:47,280
What's the Adaptogen line? 
So the Adaptogen line, we have a

1100
00:55:47,280 --> 00:55:54,400
lift and we also have a balance 
and our lift has ginseng, 

1101
00:55:54,440 --> 00:55:57,800
rhodiola and B vitamins in it. 
It's going to be like a 

1102
00:55:57,800 --> 00:56:00,920
substitution for like a Red Bull
or something like that. 

1103
00:56:01,440 --> 00:56:04,200
But it's very, very health 
focused. 

1104
00:56:04,200 --> 00:56:08,400
It's made with real fruit that 
water and those adaptogens 

1105
00:56:08,400 --> 00:56:13,320
instead of the hemp, same 2G of 
organic cane sugar, very health 

1106
00:56:13,320 --> 00:56:17,000
and Wellness focused, but it's a
way to go to a festival, have a 

1107
00:56:17,000 --> 00:56:20,400
good time. 
I drink a couple of these and I 

1108
00:56:20,400 --> 00:56:23,720
kind of feel like that beginning
stage of right before a 

1109
00:56:23,720 --> 00:56:25,760
microdose on mushrooms. 
You know what I'm saying? 

1110
00:56:26,920 --> 00:56:30,480
That wind just hits you perfect 
and you're just like today's 

1111
00:56:30,480 --> 00:56:33,480
going to be a damn good day. 
That's kind of before you go 

1112
00:56:33,480 --> 00:56:35,920
into it. 
So it's such an uplifting 

1113
00:56:35,920 --> 00:56:37,360
feeling. 
But I want to How? 

1114
00:56:37,360 --> 00:56:39,600
Many of those is required to get
to that. 

1115
00:56:40,440 --> 00:56:42,840
What's that? 
So how many of those is it to 

1116
00:56:42,840 --> 00:56:46,480
get to that just? 
Just two of these and they're 

1117
00:56:46,480 --> 00:56:51,000
unbelievable. 
So and then, you know, my next, 

1118
00:56:51,160 --> 00:56:54,200
my next project is going to be 
actually dropping a mushroom 

1119
00:56:54,200 --> 00:56:57,240
beverage. 
So I'm really putting some 

1120
00:56:57,280 --> 00:56:59,960
energy behind that and focusing 
kind of like I said, a lot of 

1121
00:56:59,960 --> 00:57:02,080
that stuff I'm going to have on 
my personal Instagram behind the

1122
00:57:02,080 --> 00:57:05,480
scenes at our manufacturers 
working with the creation of 

1123
00:57:05,480 --> 00:57:07,760
that. 
But I just this new age world of

1124
00:57:07,800 --> 00:57:10,160
NA drinking, the Gen. 
Z movement. 

1125
00:57:10,520 --> 00:57:13,000
I mean, you know, I don't know 
if you guys know this, but I 

1126
00:57:13,000 --> 00:57:15,120
found this out. 
I just got back from Expo West 

1127
00:57:15,560 --> 00:57:19,360
and it was really interesting 
hearing about Gen. 

1128
00:57:19,360 --> 00:57:23,000
Z. 
And we're just really, they are 

1129
00:57:23,000 --> 00:57:28,240
a lot smarter than we are. 
They really care about 

1130
00:57:28,240 --> 00:57:30,840
everything has to have intent. 
They really want to understand 

1131
00:57:30,840 --> 00:57:33,880
founders behind brands. 
They want to make sure if a 

1132
00:57:33,880 --> 00:57:37,360
founder speaks on something that
they can flip a can around and 

1133
00:57:37,360 --> 00:57:40,280
read the ingredients. 
They're never making sacrifices 

1134
00:57:40,280 --> 00:57:44,320
for that. 
And they also, you know, they 

1135
00:57:44,320 --> 00:57:49,280
like some funky taste and shit. 
I can tell you that stuff out 

1136
00:57:49,280 --> 00:57:53,480
there is funky, but they just 
care about their bodies, man. 

1137
00:57:53,680 --> 00:57:58,120
It's just and next year they're 
going to take up 25% of our work

1138
00:57:58,120 --> 00:57:59,640
population. 
That's how many. 

1139
00:58:01,200 --> 00:58:02,160
That's the movement. 
Right. 

1140
00:58:02,160 --> 00:58:03,920
I mean, it's it's crazy to think
about. 

1141
00:58:04,160 --> 00:58:06,120
There was something my 
girlfriend watches a lot of 

1142
00:58:06,120 --> 00:58:09,440
TikTok videos and that and it's 
interesting to see the Gen. 

1143
00:58:09,440 --> 00:58:12,840
Z introduction to drinking. 
They have this thing called a 

1144
00:58:12,840 --> 00:58:16,600
Borg, basically, and they when 
they go out drinking, they bring

1145
00:58:16,600 --> 00:58:18,880
it and it's like a milk jug or 
something, their own private 

1146
00:58:18,880 --> 00:58:21,320
sealable container with their 
own alcohol. 

1147
00:58:21,560 --> 00:58:24,360
They put electrolytes in it. 
They put like all this stuff, 

1148
00:58:24,680 --> 00:58:27,240
but then they don't worry about 
getting roofied or anything else

1149
00:58:27,560 --> 00:58:31,200
or, you know, having really 
shitty stuff because it's, yeah,

1150
00:58:31,200 --> 00:58:33,080
it's these, like you said, 
they're smarter. 

1151
00:58:33,200 --> 00:58:35,960
They do things on a different 
level because they're like shit 

1152
00:58:35,960 --> 00:58:37,120
that we never even thought 
about. 

1153
00:58:37,120 --> 00:58:39,160
They were like, fuck it, I drink
out of a garden hose. 

1154
00:58:39,280 --> 00:58:41,560
Like, I'm close to your age, 
man. 

1155
00:58:41,560 --> 00:58:46,680
I mean, our generation growing 
up, it was it, it was exactly 

1156
00:58:46,680 --> 00:58:49,680
the way that we were raised. 
We're latchkey kids, you know, 

1157
00:58:49,680 --> 00:58:52,360
we are left to our own. 
We figure out our own things. 

1158
00:58:52,840 --> 00:58:55,960
And yeah, we're very 
self-sufficient, you know, as, I

1159
00:58:55,960 --> 00:58:58,560
mean, there's not something 
you'd be like, oh man, this 

1160
00:58:58,560 --> 00:59:00,000
broke. 
Like I can fix that. 

1161
00:59:00,000 --> 00:59:01,520
Like how the hell do you know 
how to fix that? 

1162
00:59:01,520 --> 00:59:04,160
Like, I I was poor once. 
Everyone just had to figure this

1163
00:59:04,160 --> 00:59:06,920
shit out, right. 
So it's it. 

1164
00:59:06,920 --> 00:59:08,920
It just is. 
But this new generation, they're

1165
00:59:08,920 --> 00:59:12,000
definitely thinking about like 
more health conscientious. 

1166
00:59:12,000 --> 00:59:14,040
They're not just putting 
anything into their body as when

1167
00:59:14,040 --> 00:59:15,920
we grew up there. 
Like, hey, this is good for you.

1168
00:59:15,920 --> 00:59:20,120
It's like, OK, Like, I mean you 
remember how like hydroxycut and

1169
00:59:20,120 --> 00:59:22,520
stuff like that. 
Like in the early 2000s, like, 

1170
00:59:22,720 --> 00:59:24,920
everybody's popping that at the 
gym and they're like, Oh yeah, 

1171
00:59:24,920 --> 00:59:27,400
that's going to be awesome. 
Later on, if you abuse the hell 

1172
00:59:27,400 --> 00:59:29,840
out of it, you're screwing up 
your heart really bad. 

1173
00:59:29,840 --> 00:59:33,440
So it's like we we were a little
bit more open to just taking 

1174
00:59:33,440 --> 00:59:35,120
whatever somebody said, this 
will help you. 

1175
00:59:35,120 --> 00:59:38,760
You go, why not cool. 
But now they're more conscious 

1176
00:59:38,760 --> 00:59:40,640
of it going, is that like you 
said? 

1177
00:59:40,640 --> 00:59:42,720
Turn around. 
Let me look and see. 

1178
00:59:42,800 --> 00:59:45,400
Oh no, that doesn't help. 
What the hell is that in there? 

1179
00:59:45,480 --> 00:59:47,040
And what's really cool about 
this drink? 

1180
00:59:47,040 --> 00:59:51,640
I mean, you know you have a lot 
of flavor in here at 4G of sugar

1181
00:59:52,120 --> 00:59:53,720
per can. 
That's amazing. 

1182
00:59:53,720 --> 00:59:57,080
I'm, I'm a type 2 diabetic so 
I've got to watch everything. 

1183
00:59:57,280 --> 01:00:00,520
And I I gave up soda three years
ago. 

1184
01:00:00,880 --> 01:00:02,280
I don't touch it. 
I don't. 

1185
01:00:02,280 --> 01:00:04,360
I I really can't touch caffeine 
at all. 

1186
01:00:04,360 --> 01:00:09,080
I I burned out my adrenal glands
OD ING on can on caffeine. 

1187
01:00:09,080 --> 01:00:11,440
That's the cool thing. 
It's with these types of drinks 

1188
01:00:11,760 --> 01:00:13,720
you're not going to feel that 
way and especially you're 

1189
01:00:13,720 --> 01:00:17,080
adapted one. 
They adapted Jen one man. 

1190
01:00:17,080 --> 01:00:19,760
That's super exciting because I 
didn't hear anything about their

1191
01:00:19,760 --> 01:00:20,480
going. 
Yeah. 

1192
01:00:20,480 --> 01:00:23,160
And we got a. 
Shit load of sugar and tons of 

1193
01:00:23,160 --> 01:00:24,960
caffeine in there. 
Like on the wider range of 

1194
01:00:24,960 --> 01:00:26,720
cannabinoids? 
Oh yeah, this is going to be 

1195
01:00:26,720 --> 01:00:30,320
like an amazing experience. 
But now I want that in a gas 

1196
01:00:30,320 --> 01:00:32,080
station. 
I want to go pick that up. 

1197
01:00:32,080 --> 01:00:33,600
Yeah, but like you. 
Said Yeah, we're going to. 

1198
01:00:34,000 --> 01:00:37,480
Gas station quality is, it's 
associated with that. 

1199
01:00:37,680 --> 01:00:40,480
Gym one, though, if you think 
of, yeah, yeah, because the 

1200
01:00:40,480 --> 01:00:43,240
adaption, it's like you would 
want people to have a healthier 

1201
01:00:43,240 --> 01:00:45,200
alternative to what they're 
doing right now. 

1202
01:00:45,200 --> 01:00:49,600
I mean, I I really fucked myself
up drinking too many of those, 

1203
01:00:49,920 --> 01:00:53,880
so now I I won't even touch it. 
Not you couldn't get me to touch

1204
01:00:53,880 --> 01:00:56,240
it. 
But to have something like that,

1205
01:00:56,240 --> 01:01:01,640
that's that's so that's so cool.
We've got a chain called Refuel,

1206
01:01:01,640 --> 01:01:05,400
which is 209 high end 
convenience stores. 

1207
01:01:05,800 --> 01:01:08,200
Those like kind of like a Wawa, 
you know what I'm saying, where 

1208
01:01:08,200 --> 01:01:11,600
they come in, they've really 
tried to craft the products in. 

1209
01:01:11,880 --> 01:01:16,520
We just got wind Southern Crown 
which is Budweiser in South 

1210
01:01:16,520 --> 01:01:19,000
Carolina and Georgia. 
We just partnered with them, 

1211
01:01:19,200 --> 01:01:22,080
they're our distributor, but we 
just got win through Southern 

1212
01:01:22,080 --> 01:01:25,320
Crown two days ago that refuel 
is going to be picking this up. 

1213
01:01:25,320 --> 01:01:29,680
So they are focusing on these 
kind of products and helping us 

1214
01:01:29,680 --> 01:01:31,000
get the education piece out 
there. 

1215
01:01:31,000 --> 01:01:34,760
But this is, this is what this 
is your new generation of of 

1216
01:01:34,760 --> 01:01:36,520
your Red Bulls and your monster 
energies. 

1217
01:01:36,520 --> 01:01:39,200
I mean this is kind of what 
people, people are looking for. 

1218
01:01:39,400 --> 01:01:43,360
So again, the lift side of this 
is that ginzing rhodiola and B 

1219
01:01:43,360 --> 01:01:47,080
vitamins and then we have a 
balanced version which is two 

1220
01:01:47,080 --> 01:01:54,600
other flavors and that has 
ashwagandha in it and also go to

1221
01:01:54,600 --> 01:01:58,040
cola. 
So it's just that that just 

1222
01:01:58,040 --> 01:02:01,560
really relaxes you. 
So it's just this and and again,

1223
01:02:01,560 --> 01:02:03,680
I don't know how much you're 
familiar with those products, 

1224
01:02:04,000 --> 01:02:08,600
but Ashwagandha is a plant and 
it's just a shrub and it's just 

1225
01:02:08,600 --> 01:02:10,840
really, really interesting. 
But they're they're tasty. 

1226
01:02:10,840 --> 01:02:13,720
You can taste a little bit of 
earthiness to them because they 

1227
01:02:13,760 --> 01:02:16,960
just, you know, you're you're 
really dealing with plant 

1228
01:02:16,960 --> 01:02:19,480
medicine. 
But they have just great effect 

1229
01:02:19,480 --> 01:02:21,040
based to them. 
They're awesome. 

1230
01:02:21,520 --> 01:02:23,600
Yeah, no, I mean Ashwagandha is 
really good. 

1231
01:02:23,600 --> 01:02:27,080
They actually helps supplement 
those who have blood sugar 

1232
01:02:27,080 --> 01:02:29,960
disabilities such as mine. 
That helps to actually lower it 

1233
01:02:29,960 --> 01:02:32,520
quite a little bit as well. 
So that's awesome. 

1234
01:02:32,960 --> 01:02:35,360
That's so that's so cool. 
Yeah. 

1235
01:02:35,800 --> 01:02:38,680
That basis of your pet line, was
that for your dog that it was 

1236
01:02:38,680 --> 01:02:41,720
created or was it just the 
general need that you've seen in

1237
01:02:41,720 --> 01:02:44,600
the market? 
There was a general need in the 

1238
01:02:44,600 --> 01:02:48,000
market but I will tell you I 
have a Weimer rider, so if 

1239
01:02:48,000 --> 01:02:48,720
there's. 
If. 

1240
01:02:49,360 --> 01:02:52,520
There's ever a dog that needs 
something to chill about us and 

1241
01:02:52,720 --> 01:02:55,080
actually he's a good one. 
I've had three Weimer riders in 

1242
01:02:55,080 --> 01:02:57,360
my life. 
They say they're either crazy or

1243
01:02:57,360 --> 01:03:01,360
lazy, and I've never seen a 
version of a lazy one until I 

1244
01:03:01,360 --> 01:03:05,080
got this one here. 
And his name's Waylon and he's 

1245
01:03:05,080 --> 01:03:08,440
pretty awesome, but he 
definitely has a little pet chew

1246
01:03:08,680 --> 01:03:10,760
from the Charleston M Collective
brand every day. 

1247
01:03:10,760 --> 01:03:13,480
It kind of just relaxes him. 
And for those people don't know 

1248
01:03:13,480 --> 01:03:16,920
about cannabis and their 
animals, that's AI mean the 

1249
01:03:16,960 --> 01:03:19,560
endocannabin system in our dogs 
is amazing. 

1250
01:03:19,560 --> 01:03:22,720
They're receptors. 
They really, really that this 

1251
01:03:22,720 --> 01:03:24,440
stuff. 
Works well for him, Yeah. 

1252
01:03:24,560 --> 01:03:26,200
Such a wholesome brand. 
Seriously. 

1253
01:03:26,200 --> 01:03:29,440
I mean you're you know, and and 
not the shit on any of the other

1254
01:03:29,440 --> 01:03:32,200
brands that we've got, but you 
know, they focus on they they 

1255
01:03:32,200 --> 01:03:35,360
get into edibles and they get 
into brownies and the cookies 

1256
01:03:35,360 --> 01:03:38,160
and that's great. 
That's nothing innovative there.

1257
01:03:38,160 --> 01:03:40,600
But when you stick to your core 
beliefs of what you're trying to

1258
01:03:40,600 --> 01:03:43,320
create, just good products for 
good people and for good 

1259
01:03:43,320 --> 01:03:46,040
animals, right. 
So when you're creating these 

1260
01:03:46,040 --> 01:03:48,480
things, you're sticking to that 
brand loyalty where you're not 

1261
01:03:48,480 --> 01:03:51,880
just going, well, whatever's 
trendy will make it right. 

1262
01:03:51,880 --> 01:03:54,480
You're not going to put it out 
there because that that dilutes 

1263
01:03:54,480 --> 01:03:55,880
the brand. 
And then it's a race to the 

1264
01:03:55,880 --> 01:03:58,800
bottom. 
So now you're just like, but it 

1265
01:03:58,800 --> 01:04:00,640
was funny because like you're 
going through all these things. 

1266
01:04:00,640 --> 01:04:03,480
I mean, it's just like, yeah. 
And I'm in Guangzhou, China and,

1267
01:04:03,480 --> 01:04:05,480
you know, I've been on the moon 
twice. 

1268
01:04:05,480 --> 01:04:09,680
I don't like to talk about it, 
but you know, it's it's cool. 

1269
01:04:09,680 --> 01:04:10,920
It's cool. 
It's not, it's not what you 

1270
01:04:10,920 --> 01:04:13,320
think. 
It's a lot colder anyway. 

1271
01:04:13,320 --> 01:04:16,600
So but it's so cool. 
You just so many different 

1272
01:04:16,600 --> 01:04:18,440
things you guys are being able 
to go forward with. 

1273
01:04:19,360 --> 01:04:21,400
We love this. 
We absolutely love this. 

1274
01:04:21,400 --> 01:04:23,520
And we get a lot of we. 
We like a lot of these drinks 

1275
01:04:23,520 --> 01:04:26,520
come through. 
But I will say hands down, I 

1276
01:04:26,520 --> 01:04:28,920
have loved this product. 
During this whole time, I've 

1277
01:04:28,920 --> 01:04:31,080
loved this. 
Favorite one, actually, I would 

1278
01:04:31,080 --> 01:04:32,320
say. 
The blood orange. 

1279
01:04:32,360 --> 01:04:35,640
No, no, no high rise. 
Oh yeah, like. 

1280
01:04:35,640 --> 01:04:37,600
Best flavor? 
Best experience? 

1281
01:04:37,680 --> 01:04:39,000
Dude, this. 
This pineapple. 

1282
01:04:39,600 --> 01:04:40,480
That's. 
What? 

1283
01:04:40,480 --> 01:04:42,320
I'm talking. 
About thank you. 

1284
01:04:42,320 --> 01:04:45,480
No, it's beautiful product. 
Like we appreciate the work that

1285
01:04:45,480 --> 01:04:48,520
you guys put in because there 
are so many products that are 

1286
01:04:48,520 --> 01:04:52,880
like heady focused or like it's 
very Stony culture and this is 

1287
01:04:52,880 --> 01:04:55,800
very clean. 
Like this is something I I could

1288
01:04:55,800 --> 01:04:57,200
see in either of my parents 
home. 

1289
01:04:57,200 --> 01:05:00,600
Not that necessarily they would 
drink it yet potentially 

1290
01:05:00,600 --> 01:05:02,920
depending on the moment and 
what's going on in their life 

1291
01:05:02,920 --> 01:05:05,360
and what they need it for. 
Well, and and for those. 

1292
01:05:05,360 --> 01:05:07,960
Clean enough that. 
And and a lot of them mean like,

1293
01:05:07,960 --> 01:05:10,360
you know, you think about those 
ultra conservative people, such 

1294
01:05:10,360 --> 01:05:12,440
as like a lot of people in the 
LDS faith. 

1295
01:05:13,240 --> 01:05:15,440
You know, I would tell every 
single one of those who, you 

1296
01:05:15,440 --> 01:05:18,360
know, being a member of that 
church, this is something you 

1297
01:05:18,360 --> 01:05:21,440
absolutely should have in your 
home because of just this 

1298
01:05:21,440 --> 01:05:24,440
chillness about it. 
Like, you don't feel inebriated,

1299
01:05:24,760 --> 01:05:29,120
you feel very relaxed. 
There's not AI have tried other 

1300
01:05:29,120 --> 01:05:31,880
Delta 9 products either. 
It has way too much in it, more 

1301
01:05:31,880 --> 01:05:34,840
than what they say is on the 
tin, and it'll get me really 

1302
01:05:34,840 --> 01:05:36,440
anxious. 
You know what I'm talking about 

1303
01:05:36,440 --> 01:05:38,840
right? 
When you have way too much and 

1304
01:05:38,840 --> 01:05:45,040
this just is so relaxing, it's. 
So nice their recipe isn't very 

1305
01:05:45,040 --> 01:05:46,080
good. 
So. 

1306
01:05:46,320 --> 01:05:48,600
You have like a really weird 
experience and you're like, OK, 

1307
01:05:48,600 --> 01:05:51,520
I know this says it's temp to 
ride, but like what's the COA? 

1308
01:05:51,520 --> 01:05:54,520
What's the quality of this like?
Because the experience isn't 

1309
01:05:54,520 --> 01:05:57,240
nice, this is incredibly clean. 
Yeah. 

1310
01:05:57,240 --> 01:06:00,360
And it looks like AI mean just 
just to look at the brand, this 

1311
01:06:00,360 --> 01:06:04,280
is a lot of trust into this 
because it looks so clean. 

1312
01:06:04,280 --> 01:06:06,720
You don't think it was put 
together in somebody's garage 

1313
01:06:06,720 --> 01:06:09,560
and quickly shrink wrap with a 
hair dryer, right. 

1314
01:06:09,560 --> 01:06:13,160
They put some little sleeve over
and that's good and you get over

1315
01:06:13,160 --> 01:06:18,680
there and it's peeling off. 
Yeah, it's so it's just such a 

1316
01:06:18,680 --> 01:06:22,040
clean, wonderful. 
It's absolutely our favorite. 

1317
01:06:22,040 --> 01:06:25,120
Like it. 
It's in my fridge at home and 

1318
01:06:25,120 --> 01:06:27,160
right in my bedroom. 
I had this little fridge over 

1319
01:06:27,160 --> 01:06:29,960
there so my kids can't get into 
the rest of my wife and my shit.

1320
01:06:30,320 --> 01:06:33,480
And so just like, look, just let
us have our snacks. 

1321
01:06:33,840 --> 01:06:37,360
But this is like half of it is 
this, and then the half it's 

1322
01:06:37,360 --> 01:06:40,160
whatever my wife drinks. 
So this is fantastic. 

1323
01:06:40,160 --> 01:06:42,800
This is so good. 
We couldn't recommend this 

1324
01:06:42,800 --> 01:06:45,000
enough. 
This is the best. 

1325
01:06:45,680 --> 01:06:48,040
We'll have all the links below 
in the show notes, so make sure 

1326
01:06:48,040 --> 01:06:51,040
you go check them out. 
Follow high rise, follow Matt 

1327
01:06:51,480 --> 01:06:54,000
and his journey on Instagram. 
I found it. 

1328
01:06:54,000 --> 01:06:56,480
I found your new Instagram, 
'cause I was looking at your 

1329
01:06:56,480 --> 01:06:59,200
wives and 'cause I was like, oh,
I got to find these people, 

1330
01:06:59,200 --> 01:07:01,440
learn about them. 
Your wife's was like, oh, my 

1331
01:07:01,440 --> 01:07:02,960
husband doesn't even have a 
social. 

1332
01:07:02,960 --> 01:07:05,200
But then I went and found it 
through like some high rise one 

1333
01:07:05,200 --> 01:07:08,040
to something else and I was 
like, oh like curious saw your. 

1334
01:07:08,480 --> 01:07:10,840
I got 100. 
I think I got like 175 

1335
01:07:10,920 --> 01:07:12,800
followers. 
Man, I'm doing great. 

1336
01:07:12,840 --> 01:07:15,200
You're catching up to me. 
I've been years. 

1337
01:07:15,480 --> 01:07:17,120
Yeah, we'll, we'll help blow 
that up. 

1338
01:07:17,120 --> 01:07:18,680
But yeah, definitely. 
You know what, man? 

1339
01:07:18,680 --> 01:07:20,240
It just kind of goes back to it 
again. 

1340
01:07:20,240 --> 01:07:23,280
You had to be called out saying,
hey, look, I just need to get 

1341
01:07:23,280 --> 01:07:24,800
ahold of you. 
See, now you had to move out of 

1342
01:07:24,800 --> 01:07:28,320
that treehouse and actually find
a place with a. 

1343
01:07:28,320 --> 01:07:30,640
Phone. 
Yeah, so this is good. 

1344
01:07:30,640 --> 01:07:31,760
This is your new cell phone, 
dude. 

1345
01:07:31,760 --> 01:07:32,720
That's. 
Right. 

1346
01:07:32,720 --> 01:07:34,200
That's right. 
Well, that's almost what it's 

1347
01:07:34,200 --> 01:07:35,280
like. 
It's like another job. 

1348
01:07:35,600 --> 01:07:38,360
I'm learning that really quick, 
having to film some things here 

1349
01:07:38,360 --> 01:07:40,360
and there. 
But guys, thank you all so much 

1350
01:07:40,360 --> 01:07:41,840
for having me all. 
It's been a pleasure. 

1351
01:07:42,120 --> 01:07:45,240
Yeah, absolutely. 
Well, thanks again and everybody

1352
01:07:45,240 --> 01:07:46,760
again. 
Go down, see the show notes 

1353
01:07:46,760 --> 01:07:52,240
below, go follow Matt and get 
yourself a case of that one 

1354
01:07:52,240 --> 01:07:54,800
delicious pineapple is 
absolutely. 

1355
01:07:55,200 --> 01:07:56,800
Fire. 
Oh, the blueberry's? 

1356
01:07:56,840 --> 01:07:57,720
Really. 
Good, too. 

1357
01:07:58,080 --> 01:08:00,320
And the lime? 
I haven't had that one. 

1358
01:08:00,320 --> 01:08:03,280
Oh, man, that's awesome. 
That's so awesome. 

1359
01:08:03,320 --> 01:08:03,960
Good. 
Come down. 

1360
01:08:04,080 --> 01:08:06,240
But yeah. 
All right, everybody, take care.