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Hello and welcome back to home 
and hosting with me. 

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The today's episode is a fun 
one. 

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A little design 101 of some of 
your favourite topics, trends 

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and style, but also taste and 
class. 

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Recently I shared a short TikTok
talking about the difference 

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between taste, class, style and 
trends because the idea of taste

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itself has been sparking some 
really interesting conversations

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online lately. 
But to be honest, it always 

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does. 
People talk about style a lot 

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but almost avoid the word taste 
as though it's a very bad word. 

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But very rarely do we clarify 
what taste actually means. 

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Often it gets wrapped up in 
class and ends up feeling 

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exclusive or divisive, when 
really it shouldn't be. 

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And given this is such a big 
part of my life and job, I 

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thought I would take some time 
today to properly outline what 

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all of these words actually 
mean. 

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As some of you know, I grew up 
in my family's restaurants, 

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accommodation and vineyards in 
regional NSW. 

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And of course food and wine come
with their own rituals of 

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hosting and presentation. 
After learning all of that and 

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then went on to learn how to 
define these rituals more 

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formally. 
Aesthetic design worked in the 

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field across interiors and 
fashion, and now spend a lot of 

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the time teaching and talking 
about it online and in the 

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design classroom. 
When studying art or design, one

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of the first things you're asked
is why? 

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Why do you like something? 
Why does that work and that 

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doesn't? 
Where and who does that come 

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from? 
Where else can we see this? 

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Why, why, Why? 
It's really interesting because 

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I think this conversation around
taste has happened at the 

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perfect time because I talk 
about it a lot in different ways

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on my profiles. 
My content can sometimes be 

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misconstrued as a flex, or as 
showing off fancy labels or a 

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particular lifestyle, but that's
not what I'm doing, nor am I 

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interested in gatekeeping style 
or avoiding particular brands. 

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My regular followers know what 
I'm actually trying to do, which

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is share the tools and practises
I've learned over time to help 

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people make their spaces feel 
more like home. 

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And that happens in lots of 
different ways because the 

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Internet asks for quick form 
content that educates, inspires,

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and entertains people. 
You take the parts of my taste 

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and style that I share, like 
making a bed, setting a table, 

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or a morning routine, and apply 
that to your life. 

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And you leave the parts that 
don't fit. 

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Because taste is not about 
copying someone else, it's about

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understanding and adopting what 
works for you. 

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So with that in mind, let's 
start by clarifying what taste 

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class, style and trends actually
are. 

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Because these words again have 
different meanings. 

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So a trend is what the market is
pushing at a particular moment 

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to sell a product. 
Like trends come and go. 

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They are cyclical and 
commercially driven. 

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Yes, trends influence style, but
trends themselves are not style.

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The reason trends and style work
hand in hand is because brands 

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want to show you how one item 
can work for as many people as 

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possible, so they style it lots 
of different ways to speak to 

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lots of different people and 
sell as many units as possible. 

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Style on the other hand, is 
personal expression. 

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It's how you literally put 
things together. 

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Two people can own one item 
that's exactly the same and 

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style it completely differently,
which is why you often hear 

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people say I'm discovering my 
personal style. 

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So style is really the act of 
composing and presenting things 

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in a way that reflects you. 
And how you learn to style is 

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based on your taste because 
taste is an understanding. 

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It's an understanding of 
proportion, balance, materials, 

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restraint, knowing when 
something works and when it 

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doesn't. 
It's based on life experience, 

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things you learn from day to day
life from friends and family, 

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education and culture. 
Lots of influences. 

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Which again explains why two 
people can own the exact same 

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trendy item but present it 
completely differently. 

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Taste guides the decisions that 
shape your style. 

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Now, I also think part of the 
confusion around taste today 

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comes from the way that we have 
started describing everything as

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an aesthetic. 
Over the last few years, 

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particularly online across 
TikTok, a lot of design language

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has been replaced with aesthetic
labels. 

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Everything has become an 
aesthetic. 

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But what often happens is that 
the trends start being described

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as aesthetics, which then makes 
people think that those trends 

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are style or even taste, when in
reality they're not. 

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They are simply trends packaged 
as visual identity. 

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I don't know if that shift 
happened intentionally or not, 

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but I do think that has changed 
the way people think and 

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approach taste. 
Because when everything becomes 

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an aesthetic, it can feel like 
taste is something you either 

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have or do not have, depending 
on whether you're participating 

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in the right trend. 
But that's not how taste works, 

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which is why it's helpful to 
define these words properly. 

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Because once you know what a 
trend is, what a style is, and 

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what taste is, it becomes much 
easier to understand what you're

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looking at. 
A good example of this right now

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is the fascination of JFK and 
Carolyn Bessette Kennedy. 

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What is happening there is not 
really about taste. 

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It is a story that has been 
turned into a trend. 

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Brands and media have packaged 
that visual language into 

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something people can replicate 
through clothing. 

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You wear certain pieces and you 
style them in a certain way to 

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look like them, and suddenly 
you're participating in that 

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aesthetic. 
Now, there is nothing wrong with

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that. 
You can absolutely learn from 

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it. 
You might notice the tailoring, 

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the materials, or how certain 
layers work together. 

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That can inform your taste. 
But wearing those clothes do not

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suddenly mean that you have 
acquired or arrived at having 

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taste. 
It simply means that you're 

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participating in a trend and 
learning from it. 

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Which leads me onto where people
often get confused with the idea

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of class. 
People often assume taste is 

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connected to class or wealth. 
And historically, that 

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connection makes sense because 
for a long time, developing 

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taste required enormous amounts 
of wealth, because wealth gave 

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people the time and the exposure
to travel, see art, study 

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architecture, and experience 
culture, and work with 

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professionals. 
But taste is not only for 

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wealthy people. 
As we now know, taste develops 

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through life experience. 
One thing that's worth 

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acknowledging here is the work 
of sociologist Pierre Boudoux. 

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In his book Distinction, 
published in 1979, Bordeaux 

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argued that taste is closely 
connected to class, what he 

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called cultural capital. 
In other words, the cultural 

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knowledge people acquire through
things like education, art, 

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travel and social environments. 
And that analysis made a lot of 

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sense in the time and the place 
he was writing about. 

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Access to cultural institutions,
travel and education was far 

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more restricted than what it is 
today, and the world has changed

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quite dramatically since then. 
The Internet, social media, 

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globalisation and the speed at 
which images, ideas and products

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move around the world have 
dramatically expanded people's 

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exposure to culture and 
aesthetics. 

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So whilst wealth can still 
provide broader access to our 

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travel and cultural experiences,
is not the only pathway to 

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exposure anymore. 
And something we also see today 

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is that the broader exposure 
sometimes gets treated as 

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authority. 
Like any form of education or 

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experience, people can weaponize
their knowledge as a way of 

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signalling that they know more 
or have better taste. 

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But more exposure to something 
doesn't necessarily mean better 

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taste. 
Taste is contextual. 

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It develops through environments
people live in and the 

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experiences they have. 
Someone with years of experience

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in fine dining might have 
incredible knowledge of that 

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world, but that doesn't 
necessarily help them operate in

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a fast food restaurant in a 
small country town. 

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Those are very different 
environments and skill sets, and

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taste works in a similar way. 
Having more exposure to 1 

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aesthetic world doesn't 
automatically make someone 

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better equipped to operate in 
another. 

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Taste is shaped by the 
environments people move through

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and the context they live in, 
not simply their income or 

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wealth. 
If we stick with the old school 

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wealthy context, larger States 
and households had people from 

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very different economic 
backgrounds living and working 

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within the same environment. 
Housekeepers, cooks, attendants,

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gardeners and the family 
themselves. 

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Despite having very different 
incomes and social positions, 

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they were all surrounded by the 
same architecture, the same 

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objects, and the same 
expectations of how things were 

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arranged and presented. 
They were exposed to the same 

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standards of hosting, the same 
materials, and the same visual 

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language every day. 
And over time, that shared 

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exposure created a shared 
understanding. 

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In other words, a shared sense 
of taste. 

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Taste was and still is not 
locked into a certain price 

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point. 
It develops because people have 

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become immersed in the same 
environment and where you live, 

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where you work and the people 
you spend time with all 

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influence your sense of taste. 
A really simple example of this 

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played out in an interesting way
when I was younger, because part

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of my job involved making and 
serving coffee and I noticed 

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very quickly how different 
expectations were from people 

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visiting from Sydney and people 
who lived locally. 

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People from the city were used 
to a much faster pace, wanting 

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milk alternatives and their 
coffee in 30 seconds or less. 

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But locals had a slower pace of 
life. 

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People sat down, ran into people
they knew, they talked and they 

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lingered. 
And I want to be clear, neither 

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approach is wrong. 
And this is of course 

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generalised, but it simply shows
how different environments shape

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people's expectations, which 
then in turn informs their 

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taste. 
Our environments shape what we 

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think is normal, what we think 
looks right and how we expect 

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things to function. 
And people often say that you 

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can't buy taste. 
And I do think that statement is

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only partially true. 
You can't buy the development of

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taste. 
You can't purchase the years of 

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exposure and curiosity that 
train someone's eye. 

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But you absolutely can buy 
access to taste, because this 

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happens all the time. 
When someone hires an interior 

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designer, a stylist, or an 
architect, they're essentially 

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buying access to someone else's 
understanding. 

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These are people who have spent 
years learning about proportion,

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materials, composition, and 
space. 

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And when you hire them, what 
you're really doing is buying 

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their process and their eye. 
In other words, you're buying 

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their time. 
So you're either spending money 

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to give yourself the time to 
learn taste, or you're buying 

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the time back by hiring someone 
who's already done that work. 

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But what you're accessing in 
that moment isn't your own 

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developed taste, you're 
borrowing someone else's. 

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You might learn a little simply 
by being around them and their 

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environment, but not to the same
depth as someone who has spent 

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years developing it. 
You might have a beautifully 

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styled event or a perfectly 
designed home, but unless you 

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develop that understanding 
yourself, you don't inherit that

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taste permanently. 
That house might look amazing 

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initially, but without that 
understanding and curiosity, it 

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might not evolve. 
It might not change with the 

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season or develop a natural 
rhythm over time. 

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So you're accessing someone 
else's expertise for a 

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particular moment. 
And there is absolutely nothing 

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wrong with that. 
It's how many industries work. 

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But it is important to 
understand the difference now. 

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What's also interesting today is
that the Internet exposes to 

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environments that we don't live 
in, like Scandinavian homes, 

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Parisian apartments, English 
country houses, coastal homes in

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Australia. 
And that exposure can be 

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inspiring, but it can also 
create pressure. 

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Sometimes people see something 
online and feel like they should

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completely adopt that aesthetic,
even if it does not suit their 

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life or environment. 
A simple example could be 

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climate layering. 
Thick duvets might make sense in

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a Scottish winter, but if you 
live in tropical Queensland, 

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that setup would probably be 
unbearable. 

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Taste is really about 
understanding your environment 

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and choosing what works within 
it. 

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The same applies to clothing. 
Someone's work wardrobe might 

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suit their job, their climate 
and their lifestyle perfectly, 

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but that doesn't mean that it 
will suit yours. 

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One comment I saw recently was 
someone saying they simply do 

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not have time or the energy to 
constantly develop their taste. 

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And I think that's such a 
fairpoint because the goal is 

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not that everyone suddenly needs
to go out and actively develop 

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taste. 
You already have taste. 

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Your taste has developed through
the environments you live in and

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the experiences that you've had.
If what you were doing works for

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your life, there is no real 
reason to suddenly change it, 

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because taste should evolve 
slowly over time. 

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It grows through exposure and 
curiosity, not pressure. 

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People sometimes dismiss design 
conversations by saying you know

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it's just a couch, but you know 
that couch, it's not just a 

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couch. 
There's scale, proportion, 

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materials, colour, balance that 
all influences how something 

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functions and feels within a 
room. 

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And learning these things has 
never been easier. 

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Like you could watch 10 YouTube 
videos about what couch works in

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what room. 
You could watch another 5 tik 

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toks about living room layouts. 
You could even take an online 

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course about interior design. 
That information is all there 

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and sometimes it can feel 
overwhelming. 

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Like you could visit a store and
speak to a retail assistant and 

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they could give you the 
information in 5 minutes or 

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less. 
But still, it could feel even 

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more overwhelming because you've
done the YouTube videos, the Tik

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Toks, the shop assistant, you've
spoken to your partner, and 

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they've all given you different 
things. 

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But all of that information 
exists to help inform your 

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taste. 
It's also worth remembering that

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large corporations would often 
rather you focus purely on 

262
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trends and styling rather than 
developing your own taste 

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because learning slows down 
consumption. 

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They want you to focus on the 
next trend and how you style it 

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in four ways their marketing 
team has shown you. 

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But everyone has taste. 
You simply develop it over time 

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and you should feel comfortable 
talking about it. 

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If someone makes a funny face 
when you talk about design, it 

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may simply be because they're 
happy operating at the surface 

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level of trends and style. 
And that isn't necessarily 

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wrong, but it should not stop 
you from looking deeper into why

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you like and love something. 
Brings up another comment that's

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someone made and said that class
meant not judging other people's

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taste. 
And I think this is where people

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often confuse class with 
etiquette because historically 

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etiquette was closely associated
with upper class environments 

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because people were taught very 
specific customs about how to 

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host, how to behave, and how to 
engage with others. 

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But today, good manners are much
more universal. 

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Etiquette is something people 
can practise anywhere, 

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regardless of income. 
So class mass is not really a 

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helpful word when we are talking
about taste in a general sense. 

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It is much clearer to talk about
taste, style, and trends because

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those are the words that 
actually describe what we mean. 

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So to bring it back to the 
beginning, trends are the things

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that come and go. 
Style is the way that you apply 

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things. 
It's personal, but taste is 

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00:18:32,120 --> 00:18:35,200
something that you develop and 
deepen over time through 

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exposure, curiosity, and 
attention. 

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00:18:39,920 --> 00:18:44,640
It is not a status symbol. 
So called expensive taste is not

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the only taste out there, nor is
it truly definable because it 

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changes culturally and from 
person to person. 

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00:18:53,480 --> 00:18:56,440
Taste is not a fixed universal 
standard. 

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It is simply an understanding 
that grows as you pay attention 

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to the environments around you. 
Sometimes you develop that 

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00:19:04,080 --> 00:19:07,160
understanding yourself, 
sometimes you borrow it from 

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someone who has spent years 
studying it. 

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But ultimately, taste is there 
to serve your life, not define 

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it. 
And it helps you create spaces 

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00:19:16,680 --> 00:19:20,280
and wardrobes that feel 
thoughtful, comfortable, and 

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00:19:20,280 --> 00:19:24,080
welcoming for those who live 
there and the people you invite 

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into them. 
Which at the end of the day, is 

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really what home and hosting is 
all about. 

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00:19:30,160 --> 00:19:33,240
And that's it for today's 
episode of Home and Hosting with

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00:19:33,240 --> 00:19:36,520
me, Louis Burke. 
The goal of this conversation 

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00:19:36,520 --> 00:19:39,560
today was simply to make you 
feel more comfortable and 

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00:19:39,560 --> 00:19:43,120
confident talking about style, 
trends, and taste. 

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00:19:43,360 --> 00:19:47,320
Because I know sometimes it can 
feel like a daunting topic, but 

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00:19:47,320 --> 00:19:51,040
it really shouldn't be. 
Taste develops naturally over 

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00:19:51,040 --> 00:19:55,680
time to curiosity, exposure, and
experience, and the more we 

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00:19:55,680 --> 00:19:59,160
understand what these words 
actually mean, the easier it 

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00:19:59,160 --> 00:20:02,960
becomes to talk about them and 
apply them to our own lives. 

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00:20:03,080 --> 00:20:06,160
Now, if you enjoyed this 
conversation, feel free to share

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00:20:06,160 --> 00:20:09,200
this episode with someone who 
might also enjoy thinking about 

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00:20:09,200 --> 00:20:12,400
design spaces and the small 
details that shape the 

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00:20:12,400 --> 00:20:15,280
environments we live in. 
I'll see you in the next 

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00:20:15,280 --> 00:20:15,880
episode.
