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Hello, and welcome to the APM 
Podcast. 

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APM is the childhood body for 
the project profession. 

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I'm Emma Devita, editor of 
Project Journal and your host. 

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2024 is drawing to a close, and 
with a new year just around the 

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corner, here at the APM Podcast,
we're in a reflective mood. 

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In this episode, we're going to 
look back at what we've learned 

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from the 25 episodes we've 
published this year. 

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We've covered everything from 
managing radioactive waste to 

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making documentaries for the 
BBC, but would have been the 

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standout lessons. 
The fastest moving story of the 

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past 12 months has been 
artificial intelligence. 

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As we heard in our last episode,
AI has gone from future trend to

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daily reality in the blink of an
eye for many project 

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professionals. 
If you're not already using AI, 

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there's a good chance you will 
be by the end of 2025. 

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We urge you to check out our AI 
special to make sure you're up 

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to speed. 
But while the pace of change 

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remained a challenge in 2024, 
many of our podcast guests 

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reminded us that the fundamental
principles of great project 

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management remain constant. 
If anything, as the world 

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becomes more complex, the need 
for disciplined project 

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management becomes greater. 
We've heard many stories on this

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podcast of organisations that 
are reaping the benefits of a 

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professionalised project 
function. 

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Take the National Trust for 
instance, which was the subject 

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of a three-part series we've put
out in the spring. 

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We're going to hear more from 
the Trust, as well as other 

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inspirational teams and project 
leaders across the course of 

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this episode as we revisit our 
favourite moments of 2024. 

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So grab yourself a mince pie and
listen on. 

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In 2024 we published our first 
ever episodes recorded on site 

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at various project locations. 
Taking our mics into the field 

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and seeing projects up close 
gave us an amazing insight into 

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the hard work and dedication of 
APM members and partners across 

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the country. 
In January I drove out to 

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Gloucestershire to visit Dereham
Park, a 17th century house and 

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garden near Bath, which recently
underwent a £3.2 million 

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transformation. 
The Baroque Star House had 

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fallen into disrepair before 
passing into the National 

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Trust's hands in the 1960s, and 
in late 2015 the project to 

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restore the house to its 
original beauty got the green 

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light On site at Dereham. 
After a tour across the house's 

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creaking floorboards and a stop 
at the Cosy Tea Room, I met the 

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trust's head of strategic 
planning projects and programme 

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management, Mike Hudson, who 
told me about the advantages 

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that the increased 
professionalisation of project 

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management had brought to the 
charity. 

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Well, I mean, I wanted to ask 
you about, you know, what's 

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advantages or benefits How has 
the increased 

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professionalisation of project 
management within National Trust

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that she. 
Brought. 

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We are now a project management 
organisation and we weren't when

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we started this. 
So people really appreciate the 

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value that project management 
brings and the value that really

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excellent project managers can, 
can bring. 

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And even the, even the language.
So even when we first started, 

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you know, we talked about 
business cases and gates and 

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risk management and sponsors. 
And it was, it's like a new 

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language for people that didn't 
really get it. 

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And now it's, it's a common 
language that's common outside 

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of project managers and outside 
of the profession. 

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It's just a common language in 
the organisation, which I think 

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has made a kind of a real 
difference. 

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Where is National Trust now and 
what are your ambitions for the 

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future in terms of 
professionalising it? 

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I would say it's probably 
halfway between the middle and 

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the kind of world class end. 
So we we've certainly not got 

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there yet. 
Again, one of the kind of very 

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conscious piece, pieces of 
internal branding that I did was

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the team I run we refer to as 
the Centre of excellence for 

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planning projects and 
programmes. 

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We deliberately chose that that 
wording not because it's a 

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destination we've reached, but 
it's, it's a kind of journey 

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that we're on. 
Why would we aspire to do that? 

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Well, we're Europe's largest 
conservation charity. 

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We've got more members than the 
people living in Norway. 

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So we've got, we've got nearly, 
you know, we've got nearly 

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6,000,000 members and we should 
be the best at what we do. 

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So we should be the best at 
delivering those sorts of 

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projects because we're entrusted
with these charitable funds and 

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the scale that we are, the 
impact we can have. 

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Why wouldn't we aspire for that?
It's not good enough to kind of 

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put up with second best in my 
view. 

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So that's, that's what I that's 
what I kind of push us forward 

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for. 
Another on site trip in the 

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summer took me to a totally 
different project Environment. 

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Westcott in Buckinghamshire is 
the home of Namo Space, where I 

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met a team who work on 
propulsion systems for space 

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rocket engines and thrusters. 
The airfield site seemed eerily 

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quiet compared to the bustle of 
Deer and Park, but once inside, 

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I found the team exceeded the 
same energy and passion for 

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projects that I encountered at 
sites across the country. 

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On the desk is a. 
Red. 

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Button a big. 
Red button? 

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Yeah, it does exactly what you 
expect. 

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Emergency sort, Normal abort. 
You can hit it now. 

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It's not going to do anything if
you hit it now. 

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Can I? 
Yeah, absolutely. 

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In the following clip, Programme
Manager Lucy Stock tells me 

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about the biggest project 
management lessons she has 

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learnt over her career in the 
space sector. 

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You know, one thing which I've 
learnt over years of project 

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management, which I think is 
probably the key is 

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understanding where to dive into
the deep end, into the detail 

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and where you can not manage 
things so closely. 

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So with really big projects, 
there's different streams of 

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work going on that interact in 
different ways. 

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And I think it's being really 
sensible about the bits that 

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need to be micromanaged on a day
by day, hourly basis. 

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You know, it's, it's, it's super
critical, super complicated and 

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really getting into the weeds of
those areas. 

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But you obviously, you obviously
can't do that everywhere. 

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So it's understanding, depending
on the stage of the project life

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cycle and the type of project 
and the different streams of 

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work within it, which bits to 
really get into the weeds of and

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which bits you don't. 
Need to how do you make a 

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decision like that? 
So for me, having a really 

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strong risk management process, 
so at the beginning of a 

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programme really delving into 
the high risk areas, what's 

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going to be the biggest issues 
that we're likely to see. 

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Obviously there's always those 
Black Swan events that you, it's

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difficult to predict, but having
a really strong risk analysis at

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the beginning to try and 
understand where you might see 

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issues and if you do see issues,
what their impact's going to be.

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You might have an issue in one 
particular stream of work, but 

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actually it's not on the 
critical path or it can be 

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resolved easily. 
Standard products, you know, 

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it's, it's not going to be an 
issue, but there might be 

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another area that's super 
critical on the timeline. 

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And it's a new development. 
And so it's really looking at 

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the project of the whole and try
and breaking it up into into 

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chunks and understanding which 
bits you're really going to have

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to spend your time focusing on. 
OK, and I guess that breaking up

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is key at the beginning as well,
putting things into clear work 

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streams so that you can manage 
that as well as visiting some 

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amazing places this year. 
I've also done plenty of virtual

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interviews with inspirational 
people both inside and outside 

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the project profession. 
The one who stands out most is 

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Ross Atkins, who featured on our
100th episode, a milestone we 

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celebrated earlier in 2024. 
After over four years of the APM

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podcast, Ross will be a familiar
face to you as a senior 

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journalist and presenter on the 
BBC News Channel. 

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His official job title at the 
Beeb is News Analysis Editor and

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Ross has made a name for himself
through his Explainer video 

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series, where he takes some of 
the world's most complex issues 

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and breaks them down in a 
digestible and accessible way. 

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Communicating complex issues 
clearly and concisely to 

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different audiences is also a 
vital skill for project 

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professionals, and Ross shares 
some top tips from his book The 

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Art of Explanation on how to 
communicate with clarity and 

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confidence. 
When I'm thinking about all of 

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the different people I might 
need to communicate with on one 

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idea or another, I always stop 
and think, what would this 

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person like to know from me? 
Let's see it from their side. 

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What are the questions or the 
doubts or the pieces of 

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information that they would like
from me? 

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And if I can provide them with 
that, not a guarantee that 

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they're going to consume what 
Ioffer them, it's not a 

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guarantee they're going to agree
with me. 

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But I am giving myself a good 
chance of giving them a lot of 

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information that feels relevant 
to them. 

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And so I've worked on big 
projects over the years in 

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different forms. 
I always try and think, even if 

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I'm dealing with 10/15/20 
different people with different 

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interests in the project 
stopping and thinking, what do 

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each of those individuals want 
to know from me? 

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What would it be helpful for 
them to know? 

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And if I can then answer those 
questions, there's a good chance

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that they're going to feel what 
I'm offering is relevant. 

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And if they feel it's relevant, 
they're much more likely to 

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engage with it. 
Have you got any advice? 

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Or top tips and verbally 
delivering information and also 

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dealing with difficult comments 
or. 

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Feedback or questions that 
people. 

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Ask. 
Well, I think in the case of if 

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you're going into a meeting, 
whatever the circumstance where 

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you're likely to be asked 
questions that could be 

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challenging or difficult to 
answer. 

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I mean, that's something that 
all of us experience in the 

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workplace, not in a bad way. 
It's just quite correct that in 

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lots of circumstances our ideas 
and our plans are challenged and

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discussed. 
That's completely normal. 

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The thing that I try and do, and
you learn this from doing 

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interviews in the news, is it's 
good to try and anticipate what 

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you think you're going to be 
asked. 

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So if I'm, if I'm being 
interviewed myself, such as in 

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this situation, I'll definitely 
stop and think in advance what 

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are the questions I'm likely to 
be asked. 

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And in fact, when I was 
preparing for this book to come 

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out, I wrote down all the 
different questions I thought 

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that could come up in media 
interviews and then work through

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how I'd like to answer them. 
So you can anticipate some of 

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the things that would that 
might, that might come up. 

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Regular readers of Project will 
be familiar with Suzanne 

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Madsen's column where she 
answers burning questions from 

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the Project community, often on 
issues related to leadership. 

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Suzanne is also an award-winning
author, with her books The Power

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of Project Leadership and How to
Do the Inner Work coming highly 

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recommended. 
She joined me on the APM podcast

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earlier this year to discuss 
secrets to leadership success. 

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In the following clip, she 
explains why a heroic approach 

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to leadership is a trap that 
project professionals should 

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avoid. 
I think it is this piece about 

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the relation and leading through
others and not being this hero 

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project manager, if we're 
talking more project specific, 

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who feels that I have to fly in 
and save everything and get 

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everything done. 
And if nobody's stepping up, 

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then I will step up. 
And, you know, I put my Cape on 

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and I just sort it all out and 
my, my managers and clients will

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love me. 
And they do because we all want 

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a, a, a hero to come and sort it
all out. 

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But that's, that's, that's a 
pitfall, right? 

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We need to shift out of that 
gear of the fixing and doing 

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into empowering others. 
How can I create other leaders? 

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How can I coach? 
So it's, I think it's the same 

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things as we just talked about 
before, but instead of telling, 

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I need to really take that tiny 
step back and create the space 

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for others. 
And that comes through having 

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the conversation, it comes 
through asking more questions. 

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How can we do this? 
How can you do that? 

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What support do you need from 
me? 

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It's it's a gradual process of 
me stepping back and allowing 

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others to step up and step 
forward. 

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Which I'm assuming is a more 
sustainable. 

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Approach to leadership anyway so
you've always got people who. 

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Who are not scared to make 
decisions or have some autonomy 

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about what they're doing, some 
ability to go ahead and and fix.

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Stuff so that. 
Sounds sensible to me. 

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Is that actually in the real 
world? 

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Is that quite, quite a common 
approach? 

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Or are things still relatively 
hierarchical? 

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Or is there still much? 
Of this kind of hero. 

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Leadership style going. 
On. 

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I see quite a lot of it and I 
think there are some reasons for

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it. 
It's because we're always up 

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against the deadline. 
There is more and more change. 

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There is people are moving at 
such pace, there is such high 

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demand on people. 
I think even I just unbeliev 

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it's, it's hard to imagine there
can even be more pressure on 

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people now than there were 5-10 
years ago, but I think that is 

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the case. 
Our final highlight comes from 

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Timon Deyong, who was the 
keynote speaker at the APM 

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conference back in June. 
Timon is the founder of a think 

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tank specialising in future 
human behaviour and societal 

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change and the implications for 
leadership and business 

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strategy. 
His clients include Morgan 

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Stanley, Vodafone, IKEA and 
Nike. 

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Timon is a fascinating speaker 
who manages to inject a sense of

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humour as he tackles some of the
most alarming problems affecting

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society today. 
These are the big picture issues

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that project leaders need to 
know about to say at the top of 

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their game. 
Here he is talking about the 

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Poly crisis, which defines the 
uncertain times we're living 

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through. 
It's very important to realise 

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that it's something some 
managers, leaders have had some 

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form of crisis management 
course. 

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So just quite a bit of knowledge
I see in many organisations 

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about how do people respond to a
crisis situation. 

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But the Poly crisis is something
different. 

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So it's it's good for people to 
realise this is a different 

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situation. 
People feel differently, they 

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behave differently, they do 
their decision making 

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differently. 
If you don't understand that, 

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you're going to be frustrated. 
Things will go slower than you 

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think. 
If you look at a normal crisis. 

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So thinking back, for example, 
the 1st wave of COVID or when 

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the Ukraine war just broke out, 
you see that the whole society 

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is going into the same emotion, 
shock, horror. 

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Then they go into action mode 
and we're all going to 

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collaborate and we're 
disappointed that it's not going

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fast enough. 
So we're going through the same 

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emotions, which is actually easy
because we're all shocked. 

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We're all going to action mode 
and applaud the keyword. 

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So that is everyone is moving 
through this. 

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This is, it's called the 
disaster response cycle for 

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society. 
That's easy. 

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The whole team will be in shock.
What we see now is that people 

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on one hand are like, hey, we're
still here. 

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Yeah, we're doing this podcast 
right now when we'll be at the 

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conference. 
Like, great, we're having such a

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good time. 
But then you open your news app,

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you do some doom scrolling as we
go, that these days you think, 

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oh, my God, you know, the world 
is doomed. 

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It's the end of the world, as we
know. 

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But then you have a great call 
again or a cup of coffee. 

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You think that's great? 
We're still here and people hop 

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from, hey, we're still here. 
We're doing the podcast. 

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We're future focused 
professionals towards this is 

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the end of the world. 
They look at this climate news 

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and 80% of all fish in rivers, 
which I just read this morning 

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has disappeared the past 40 
years. 

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I think it was. 
And I think, OK, I mean, there 

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will be no life in our rivers 
anymore in another 20 years. 

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What's the point? 
So people are all over the place

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with their emotions. 
And it might be that if you are 

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a leader of a team, one of the 
things you have to do is find 

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00:15:40,200 --> 00:15:41,760
out where my people, what do 
they need? 

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Someone needs a little bit of 
encouragement because they're 

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not feeling well or you know, 
their energy is low. 

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00:15:46,720 --> 00:15:49,880
You know, I might you give them 
these directions or I'm 

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encouraging them this way, but 
10 minutes later, an hour later,

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the next day, they might feel 
different and the other way 

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around. 
So one thing this needs from 

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from from project managers where
they have people involved in the

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00:16:02,720 --> 00:16:04,360
project, which is virtually all 
projects. 

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But if you're managing people, 
your empathy skills, your EQ 

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skills should be a lot higher 
than in, let's say the good old 

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days before COVID, before the 
Poly crisis. 

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You need to be constantly tuning
in with the people around you. 

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Where are you and what do you 
need? 

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And you should be flexible in 
say, all right, you need no 

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00:16:22,120 --> 00:16:24,640
encouragement today, but 
tomorrow you feel bad. 

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I, I need to adapt and, and work
with you in a different way. 

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And this is asking a lot of 
managers and and that they're in

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the Poly crisis well. 
That concludes our wrap up of 

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five things we learned in 2024. 
There were many more we could 

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have picked and we're also 
interested to hear yours. 

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How did your approach to project
management evolve in 2024? 

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What new skills and insights did
you pick up and how are you 

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00:16:53,520 --> 00:16:56,480
preparing for 2025? 
Let us. 

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00:16:56,480 --> 00:16:58,120
Know in the. 
Comments if you're a Spotify 

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00:16:58,120 --> 00:17:03,480
user or e-mail us at APM Podcast
at thinkpublishing.co.uk. 

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We'll be back in the new year 
with many more episodes, 

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including a celebration of five 
years since the launch of the 

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APM Podcast. 
In the meantime, we hope you're 

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00:17:12,680 --> 00:17:15,800
able to enjoy some much needed 
rest and reflection time over 

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00:17:15,800 --> 00:17:18,440
the festive period. 
See you on the other side. 

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00:17:19,640 --> 00:17:22,960
This podcast has been brought to
you by APM, the chartered body 

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00:17:22,960 --> 00:17:26,400
for the project profession. 
For more information on APM, 

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00:17:26,440 --> 00:17:29,000
visit apm.org.uk.
