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Welcome to the IPM podcast. 
IPM is the childhood body for 

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the project profession. 
My name is Emma De Vita and I'm 

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the editor of Project APMS 
Quarterly Journal and your host 

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in this podcast. 
I'm speaking with Doctor Joe 

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Jolly, Deputy Director and Head 
of Project Futures at the 

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Infrastructure and Projects 
Authority. 

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He recently spoke at APM's 
Change Changes conference. 

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Everything is touched by 
projects, Joe told the audience.

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The UN Sustainable Development 
Goals should be actions for all 

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our projects. 
We can do these things if we 

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want to. 
It's something I wanted to blow 

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up with her in this podcast. 
So listen on as she shares how 

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project delivery can be 
transformed for the better by 

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embracing data and human 
collaboration and so improves 

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society and all our lives. 
OK, Well, I mean, I'll. 

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I'll just begin by welcoming 
you. 

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Thank you for your time and for 
joining us. 

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Thanks, Emma. 
So I recently saw you speak and 

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contribute at the APM Change 
Changes conference earlier in 

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the year. 
And you talked about the need to

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transform project delivery so 
that it would become powered by 

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data and would value humans. 
So what did you mean by that? 

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So probably the best place to 
point people towards is the 

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transforming infrastructure 
performance road map to 2030. 

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You can just it's on gov.uk and 
then whilst it's infrastructure,

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you know don't don't hang your 
hat on that bit too much because

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when you look at what tip 
transforming infrastructure 

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performance talks about, there's
five themes. 

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So it's digital data, 
sustainability, capability and 

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leadership market capacity and 
basically commercial models, 

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delivery models. 
And when you look at the diagram

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in the tip road map to 2030, 
what it talks about is the 

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system of systems, so the 
natural environment and the 

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built environment and how 
they're both. 

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Innately connected and how 
projects basically somehow 

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intervene in those systems to 
deliver services. 

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So in the case of 
infrastructure, we build 

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hospitals to provide healthcare,
we build schools to provide 

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education. 
But at the top of the the tip 

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diagram are the UN suspect, the 
17 UN Sustainable Development 

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Goals, and that's what's 
described as the outcomes of the

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projects. 
So that's saying that through 

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the work we do through the 
projects we deliver the the 

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outcomes are ultimately the UN 
SDG's that's what we contribute 

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to. 
So I think that's. 

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You know that is huge. 
At the top of that diagram isn't

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GDP or benefit cost it's the UN 
SDG's and and that document has 

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been approved by Treasury and 
Cabinet Office. 

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You know this is, this is a 
really significant and I think 

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incredibly insightful and 
thoughtful and meaningful piece 

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of work and it's that that my 
team are basically going all out

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to work with the community. 
We're a team of nine the project

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features team. 
We can't deliver it on our own, 

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but to get the these core 
principles of tip into business 

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as usual by 2025 and that's 
really what we're driving hard 

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at over the next two years 
through a series of. 

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Three month sprints. 
So how do you go about making 

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this vision of of TIP actually 
reality and and how can project 

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professionals listening to this 
actually find out more about how

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to do that? 
It's an excellent question and 

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and that's why again as a 
project team we've we've tried 

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to or we have come up with a 
mission statement you know what 

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is this all about and This is 
why we're saying tip businesses 

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usual 2025 value LED data-driven
project delivery and and the 

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value LED bit of course is, is 
the UN SDG's we're being led by 

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that that value purpose and 
unless we are absolutely 

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maximising the power of data and
data analytics in project 

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delivery we will simply not 
deliver what we need to in the 

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timescales we need to we're sort
of artificially cutting 

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ourselves off to a whole. 
Capability that we're just not 

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capitalising on and yet we use 
it in our everyday lives for 

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everything else. 
Why is that? 

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There's a lot of so much 
interest in this whole area and 

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a lot of talk about generally 
about the benefits. 

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But is it because we're 
struggling to find the case 

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studies or discussion around how
people actually using analytics 

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and AI? 
Is it a lack of collaboration 

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between programmes or across 
sectors, across organisations in

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the real world? 
How do you see that tech like 

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this is helping project 
delivery? 

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I think we're a long way off at 
the moment. 

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I think what's great about 
things like chat TPT is it's it 

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has got people engaged, doesn't 
it? 

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It has got people genuinely 
interested and fearful. 

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And you know, humans, we don't 
change. 

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Either there's got to be a huge 
goal to go towards or there's 

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got to be a threat that makes us
change and I think we're feeling

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a bit of that now. 
So that's good and I think we've

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got to capitalise on it. 
But but in terms of project 

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delivery, no, we just not doing 
it. 

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So. 
And what I find baffling, and I 

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don't know the answer is, is how
is it that in our lives outside 

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of project delivery, you know, 
the world has just sort of. 

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Moved along, hasn't it. 
So we've we've got apps, we've 

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got smartphones, we've got sat 
NAV, I've got my banking, you 

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know do online banking. 
I can access my banking data 

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whenever I want to. 
But why is it then that I can't 

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access the carbon data on my 
project whenever I want to Or 

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you know why is it I'm looking 
at spreadsheet with some most 

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likely average quality data in 
it. 

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And why then as project delivery
professionals do we not say 

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whoa, this is so weird, I can 
Google anything and yet if I 

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want to find out something about
project delivery or what's 

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happening in the community, 
there's no there's no search 

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engine for that. 
Yeah, all the tech exists. 

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We can easily do that and it's 
something we started doing at 

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the Environment Agency was. 
Using graph databases you can 

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start to set up, you know, a 
database of things that are 

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happening, people that are 
working on things, projects that

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are happening, organisations 
working on things. 

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And then you can interrogate it.
And it's a piece of work that I 

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really want us to continue now 
at the IPA. 

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So they're effectively we have a
community tool that connects 

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people in a way that we only do 
it through conversations or 

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through. 
I just happen to know someone 

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who's working on something, 
whereas instead I could just say

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who's working on improving 
benefits realisation right now. 

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Ohh great. 
Someone at HS2, someone in the 

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NHS? 
Great. 

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Went up to them. 
What? 

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Why aren't we doing that? 
Two years is a short time to to 

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get tip principles into business
as usual by 2025. 

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But I don't think as humans we 
change. 

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If we say right, we'll do it 
from now to 2030, we'll do it in

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increments of seven years. 
We don't change doing things 

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like that. 
You have to go hard at something

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for a short time, especially a 
system like project delivery 

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that has been, that's so 
entrenched and you know, so set 

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really for so many decades to 
try to change that system, I 

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think you've got to go hard at 
it for a relatively short two 

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years period of time. 
In order to get things into the 

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system so that the project 
delivery system changes and then

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from then on yes you've you've 
got ongoing improvements and and

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the community self sustains. 
So the graph database is a great

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example of how you get something
into the system so that the 

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community self sustains so that 
it continues to learn and 

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improve. 
And if we can get those things 

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into the system, those kind of 
things into the system over the 

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next two years, then the rest 
will simply be a follow on How 

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do you change the system and the
process so that projects can be 

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done in a way that's more 
successful, takes advantage of 

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all the data analytics out there
and any future tech that comes 

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on and perhaps there's more 
collaborative. 

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Knowledge and awareness has 
gotta be Awareness, awareness, 

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awareness. 
You've you, you know, 

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astonishingly we've we've 
somehow just ended up in this 

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place of learnt helplessness. 
What do you mean by that? 

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Well, people, they heard me say 
before, but a couple of years 

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ago the Institute of Civil 
Engineers ran a survey about 

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what makes good design and one 
of the questions was what are 

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the major blockers to including 
greenhouse gas emission 

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reduction and climate adaptation
into into designs. 

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And one of the one of the main 
reasons was it's not part of the

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project brief and I remember 
when I read it, I just thought, 

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you know, when did we have to? 
Be told to do the right thing 

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and the the the sort of converse
example of that is the Boston 

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barrier projects and again you 
can get this paper on the 

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Institute of Civil Engineers 
library. 

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They retrospectively mapped the 
benefits of the project against 

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the UN sustainable development 
goals at the end of the project.

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And what they saw was so beyond 
simply, you know, being a a 

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fantastic flood defence project,
they'd also contributed to 

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gender equality because half the
design team was female and the 

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contributed to better education 
because they sent spent time in 

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schools and other things. 
Now that was kind of 

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happenstance. 
If you like, because good people

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did good things. 
And I'm really not talking about

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greenwashing here. 
What I'm talking about is how we

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do additional benefit or 
additional minimisation of harm 

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towards the SDG's and if I can 
give you a brief example of how 

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we can so easily bring this to 
life. 

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I was very generously invited to
present at the first cohort of a

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recent MPL a major Project 
Leadership Academy cohort that 

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was just starting. 
And the first session was led by

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a brilliant guy called John 
Cowell who's a psychologist and 

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he talks about purpose and 
leadership. 

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He talks about understanding 
ourselves and understanding each

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other and our values. 
And I talked about, you know, 

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the need to transform project 
delivery so that we can make the

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best difference we can for the 
planet. 

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You know, for people, for the 
economy, for society and 

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ultimately for the planet. 
Because if we don't have a 

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healthy planet, we don't have 
any of those other things. 

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And I talked about the Boston 
Barrier Project and and how we 

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can make a difference. 
Like I say, not not even just 

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the direct outputs of the 
project, but the decisions we 

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make every single day. 
And each of the tables are like 

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7 tables and they they just have
the picture of you and SDG's and

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they talked about one of their 
projects to say how can we 

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contribute. 
And then I've got a prize which 

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was I deducted a an orangutan 
from the WWF. 

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So that was the prize and and 
the person who won was a guy 

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called Peter Hoadley from the 
MOD and the reason he one was 

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the story he took. 
They were all amazing. 

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I couldn't choose between them. 
But the reason he won was 

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because of the story he told, 
the candour. 

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He told it with the 
vulnerability and the sort of 

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humility that he told it with 
because that's what we need. 

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And also the creativity in how 
he saw his project. 

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Because what he said was my 
project is body armour for the 

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army and currently it pretty 
much fits about one size of man.

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It doesn't fit women. 
It doesn't fit. 

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Because it doesn't fit, you 
know, big difference, big ranges

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of men. 
So yeah, on the face of it, I'm 

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contributing to gender equality 
on the USGS. 

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And he said, and I don't think 
there's really much else my 

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project can contribute to. 
But then he started thinking 

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about it and talking about it 
and he was open minded, you 

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know, he was open minded, wasn't
he? 

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And he said, actually, I then 
thought, where are we 

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manufacturing these, this, this 
body, aren't there? 

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You know, could we choose where 
we manufacture it so that 

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actually it it invests it in a 
really a poorer part of the 

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world? 
Can we think about the working 

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conditions of the people there, 
maybe the education of their 

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children? 
What? 

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What's the effort? 
What are the emissions? 

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The air from this production of 
material what's the emissions, 

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what's the affluence of water? 
And before he and he said before

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I thought about it, but you know
before I thought about it for 

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long I was contributing to all 
seventeen goals. 

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And he said in my mind's eye it 
was like a dart board. 

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The ones in the middle were the 
ones I was contributing most to 

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and that's we went out. 
It was contributing to less but 

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I could still contribute. 
I could still make a positive 

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additional difference to what I 
was originally going to do 

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through the choices I make. 
And I said, Peter, I take my hat

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off to you. 
This is it. 

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Now I often get the old, but 
it's more expensive or low 

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carbon concrete. 
It's more expensive and. 

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OK, I get that maybe we can't do
everything we want to, but don't

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tell me on a daily basis we are 
doing the very best we can 

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through the choices we make, 
through the billions of pounds 

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we are trusted to invest. 
That we are doing our best. 

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I I I genuinely don't believe 
that and and this is about 

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awareness and choices and that's
really what I'm advocating. 

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Emma and I think that puts the 
project professional as the 

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individual in the kind of 
driving seat, because not only 

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then can you make your 
connection with the ultimate 

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purpose of the project and you 
can link it to those UN SDG's. 

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So I think yes, realising our, 
our agency as we often call it, 

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isn't it you know that actually 
the impact I can have, you know 

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the UN SDG's is I think is such 
a a beautiful framework to aim 

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at because we really start 
thinking about the system then 

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how do we make the system? 
Better so that good things 

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happen and I'm not I'm not gonna
angst that I can't quantify all 

247
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of that. 
All I know is if we keep working

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towards them in a positive way 
and minimising the harm, we will

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make things better. 
But very often it's hard to know

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where to start. 
I'm hopeless with a blank sheet 

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of paper and that's where I 
think and the things like data 

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and data analytics are fantastic
because again it connects 

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communities. 
So one thing that we did develop

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just a hack the wonderful 
hackathons that the project data

255
00:14:02,560 --> 00:14:05,480
on this it's community runs. 
Yes, I was going to ask you 

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about that. 
Can you tell us a bit more about

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that? 
Because I read that you you 

258
00:14:08,350 --> 00:14:12,250
developed an app and that you 
might be open sourcing as a tool

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for others to use. 
So yes, tell us a bit about 

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these hackathons. 
So people turn up from all walks

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of life, really all walks of 
life, and they come together for

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00:14:21,580 --> 00:14:25,370
two days to solve thorny 
problems in project delivery 

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00:14:25,440 --> 00:14:27,390
just because they want to. 
Just because they can. 

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00:14:27,400 --> 00:14:30,100
Just because they feel good 
doing it and these people from 

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00:14:30,110 --> 00:14:31,950
the project management community
then. 

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Essentially, yes, but but you 
know, it could, they could 

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00:14:34,740 --> 00:14:38,490
become from the banking sector 
or media or you know there's 

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00:14:38,500 --> 00:14:41,930
there's all sorts. 
And of course, you know that 

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00:14:41,940 --> 00:14:47,530
this is a huge shout out to 
Martin Paver, whose vision 

270
00:14:47,540 --> 00:14:53,480
really has been, and his values.
All about the community 

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achieving the very most it can 
for itself. 

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00:14:57,370 --> 00:15:01,300
So that you know that the 
brilliant consultancies and the 

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00:15:01,310 --> 00:15:03,780
brilliant minds out there 
actually work on the higher 

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00:15:03,790 --> 00:15:07,320
level stuff. 
So let's let's equip ourselves 

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with the with the knowledge and 
that's why advocating things 

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00:15:11,030 --> 00:15:14,500
like project data, analytics, 
apprenticeships is absolutely 

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00:15:14,510 --> 00:15:20,400
key And as actually we are just 
about to launch across 

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00:15:20,410 --> 00:15:24,640
government cohort going on the 
project data analytics 

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00:15:24,650 --> 00:15:27,260
apprenticeship. 
So that's two or three people 

280
00:15:27,330 --> 00:15:31,020
from every major. 
Delivery department and I'm 

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00:15:31,030 --> 00:15:34,290
doing it myself. 
I cannot wait that we're going 

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to go through as a as a cohort 
to learn about project data 

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00:15:38,300 --> 00:15:41,440
analytics to really learn 
because if we say the IPA, we 

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00:15:41,450 --> 00:15:45,180
say be an intelligent client, 
how can we be an intelligent 

285
00:15:45,190 --> 00:15:48,060
client if we don't understand 
data and data analytics. 

286
00:15:48,070 --> 00:15:50,880
So we're going through as a 
cohort, we're going to learn 

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00:15:50,890 --> 00:15:53,490
together, but we're also going 
to understand the pain points. 

288
00:15:53,500 --> 00:15:56,720
We're going to understand what 
the challenges are in getting 

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00:15:56,860 --> 00:16:00,600
projects in in in leveraging the
power of data analytics, in 

290
00:16:00,610 --> 00:16:03,060
project delivery. 
And then we can be the change 

291
00:16:03,070 --> 00:16:06,800
agents, We can be the people who
will drive the changes through 

292
00:16:06,810 --> 00:16:09,750
the system. 
To enable data and data 

293
00:16:09,760 --> 00:16:12,030
analytics to be used as it's 
absolute maximum. 

294
00:16:12,260 --> 00:16:15,630
But in the meantime, there's 
incredibly simple things we can 

295
00:16:15,640 --> 00:16:18,450
do. 
So the app that I mentioned 

296
00:16:18,520 --> 00:16:21,240
again, it, it started out as a 
spreadsheet at the Environment 

297
00:16:21,250 --> 00:16:24,110
Agency because the Environment 
Agency built on the great work 

298
00:16:24,120 --> 00:16:27,050
of the Boston Barrier Project 
and then developed an approach 

299
00:16:27,060 --> 00:16:31,090
where we could really hone in on
the UN SDG's that the 

300
00:16:31,100 --> 00:16:33,490
Environment Agencies programme 
contributes the most to 

301
00:16:33,500 --> 00:16:35,590
typically. 
But it was all in the 

302
00:16:35,600 --> 00:16:38,000
spreadsheet and of course 
spreadsheets are a nightmare to 

303
00:16:38,010 --> 00:16:39,940
deal with. 
You know, errors all riddled 

304
00:16:39,950 --> 00:16:42,290
through it and it's not easy to 
cut the data and things. 

305
00:16:42,300 --> 00:16:44,480
So it's crying out to be an app,
isn't it? 

306
00:16:44,490 --> 00:16:48,570
So we took it to a hackathon. 
Spun it up into an app in two 

307
00:16:48,580 --> 00:16:52,130
days, spent a little bit more 
time polishing up afterwards and

308
00:16:52,140 --> 00:16:56,240
now it's ready to be used. 
So again, this becomes a tool 

309
00:16:56,250 --> 00:16:59,360
that the community can use and 
imagine if all project delivery 

310
00:16:59,370 --> 00:17:01,840
professionals. 
It's a very simple tool, there's

311
00:17:01,850 --> 00:17:04,380
nothing fancy about it. 
But if you're struggling for 

312
00:17:04,390 --> 00:17:07,400
ideas, you could think, gosh, I 
want to contribute for you in 

313
00:17:07,410 --> 00:17:09,540
stages of my project, but I 
don't know where to start. 

314
00:17:09,609 --> 00:17:12,420
I know I'll have a look at this 
app and see what people have 

315
00:17:12,430 --> 00:17:15,060
been doing in the way of 
contributing to gender equality.

316
00:17:15,130 --> 00:17:18,210
And then the way my mind works, 
I'd go, I can do that. 

317
00:17:18,220 --> 00:17:19,960
Well actually I've got this 
other idea now. 

318
00:17:19,970 --> 00:17:23,640
So again, data analytics. 
It's not all about dashboards 

319
00:17:23,650 --> 00:17:25,780
and and. 
BIM or something? 

320
00:17:25,790 --> 00:17:28,329
This is about connecting 
communities. 

321
00:17:28,339 --> 00:17:30,590
It's about enabling 
collaboration. 

322
00:17:30,600 --> 00:17:34,450
It's about sharing knowledge in 
a way, in a speed that we've 

323
00:17:34,460 --> 00:17:37,480
never that we don't do now. 
I mean, I've got to ask you, 

324
00:17:37,490 --> 00:17:38,740
where do you find this? 
Happening. 

325
00:17:38,750 --> 00:17:42,630
Well, well, well, well. 
Again, all credit to Martin 

326
00:17:42,640 --> 00:17:46,890
Paver and the work that he and 
his team do just this week, what

327
00:17:46,900 --> 00:17:49,260
he's done and I couldn't. 
Again, I can send you a link 

328
00:17:49,270 --> 00:17:52,290
after he's actually launched a 
solution centre. 

329
00:17:52,360 --> 00:17:56,320
So all of the apps and the 
products that are coming out of 

330
00:17:56,330 --> 00:18:00,510
the hacks are going to be hosted
in this solution centre for 

331
00:18:00,520 --> 00:18:03,290
people to access. 
OK, we'll put a link to that 

332
00:18:03,300 --> 00:18:05,740
into the description for this 
podcast. 

333
00:18:05,750 --> 00:18:09,630
Yeah, what you talk about and 
all the work that you've done so

334
00:18:09,640 --> 00:18:12,020
far bringing these good things 
about. 

335
00:18:12,110 --> 00:18:16,580
Can these things be taken from 
organisations beyond government 

336
00:18:16,590 --> 00:18:19,150
and civil service? 
Can there be lessons learned 

337
00:18:19,230 --> 00:18:23,200
from that so that if you're in 
an organisation that that that a

338
00:18:23,210 --> 00:18:27,400
commercial organisation, can 
you, can you learn from the kind

339
00:18:27,410 --> 00:18:30,980
of lessons you you're, you're 
putting out there, all the apps 

340
00:18:30,990 --> 00:18:34,700
and everything? 
From my perspective as project 

341
00:18:34,710 --> 00:18:39,380
futures at the IPA, what what, 
what we've moved beyond, if you 

342
00:18:39,390 --> 00:18:42,280
like, is we we did have these 
so-called Tip Pathfinder 

343
00:18:42,290 --> 00:18:43,980
projects. 
Which were government major 

344
00:18:43,990 --> 00:18:47,480
projects and that's that's good.
So you can have you know some 

345
00:18:47,490 --> 00:18:51,260
major projects that are trying 
to pioneer, you know some of the

346
00:18:51,330 --> 00:18:52,980
principles and move things 
forward. 

347
00:18:53,040 --> 00:18:55,660
But if you think about it, we've
sort of limited ourselves there 

348
00:18:55,670 --> 00:18:58,780
to 11 projects or however many 
you choose. 

349
00:18:58,970 --> 00:19:03,660
And So what we're doing beyond 
that then is, is case studies. 

350
00:19:03,730 --> 00:19:07,180
So that means anybody, anywhere,
whether it's private sector, 

351
00:19:07,190 --> 00:19:12,800
public sector, academia, UK, 
global, anybody who is leading 

352
00:19:12,810 --> 00:19:16,900
the field against these 
principles, which we shine a 

353
00:19:16,910 --> 00:19:20,990
light on it, we learn from it, 
we champion it and how do we 

354
00:19:21,000 --> 00:19:23,870
embed it? 
App scale, because let's not 

355
00:19:23,880 --> 00:19:27,010
reinvent the wheel again. 
We haven't got time and why 

356
00:19:27,020 --> 00:19:31,310
would we so let let's learn so 
much better and faster from 

357
00:19:31,320 --> 00:19:35,370
others and break down those 
silos across public and private 

358
00:19:35,380 --> 00:19:37,810
sector academia. 
We're nowhere near connected 

359
00:19:37,820 --> 00:19:40,090
enough. 
But again, that's how data and 

360
00:19:40,100 --> 00:19:43,810
data analytics can connect us 
more and and that's definitely a

361
00:19:43,860 --> 00:19:46,310
you know something we're really 
advocating at the IPA. 

362
00:19:46,320 --> 00:19:48,670
So come forward with your 
brilliant ideas. 

363
00:19:48,780 --> 00:19:50,500
Well, how? 
How did people get in touch with

364
00:19:50,510 --> 00:19:51,400
you? 
Because someone might be 

365
00:19:51,410 --> 00:19:53,940
listening to thinking, hang on, 
we've tried something that could

366
00:19:53,950 --> 00:19:56,670
be replicated across other 
projects and programmes. 

367
00:19:56,720 --> 00:20:00,690
How should they get in touch? 
My e-mail address is Joe. 

368
00:20:00,830 --> 00:20:07,320
Dot jolly so J 
o.j.odoublely@ipa.gov.uk. 

369
00:20:08,300 --> 00:20:12,910
How optimistic are you that 
project performance would 

370
00:20:12,920 --> 00:20:14,970
improve over the rest of this 
decade? 

371
00:20:14,980 --> 00:20:18,610
So I'm just thinking about the 
2030 kind of road map there and 

372
00:20:18,620 --> 00:20:24,980
what does it success rest on. 
I am ruthlessly optimistic. 

373
00:20:25,170 --> 00:20:27,720
So I didn't leave the 
Environment Agency because I 

374
00:20:27,730 --> 00:20:30,940
wanted to leave it. 
It had become clear to me over 

375
00:20:30,950 --> 00:20:34,890
the years you know what what my 
values were what my purpose is 

376
00:20:34,900 --> 00:20:39,460
and and for me a life well lived
will be that I can say to myself

377
00:20:39,470 --> 00:20:43,140
I've done the best I can through
the work I do for the planet. 

378
00:20:43,150 --> 00:20:46,220
And and remember best isn't I've
just tried a bit harder. 

379
00:20:46,570 --> 00:20:50,180
But my my target of best is the 
fact that Sir David King is 

380
00:20:50,190 --> 00:20:53,300
trying to refreeze the Arctic. 
That to me is what it looks like

381
00:20:53,310 --> 00:20:55,080
when you he's just choosing to 
do that. 

382
00:20:55,090 --> 00:20:57,070
Nobody's making him do that. 
He's doing it. 

383
00:20:57,080 --> 00:20:58,560
He knows it's the right thing to
do. 

384
00:20:58,810 --> 00:21:00,750
So that's what doing your best 
looks like. 

385
00:21:00,820 --> 00:21:05,030
So I I want to know I've done my
best for the planet through the 

386
00:21:05,040 --> 00:21:07,020
work I do. 
And the reason I'm so motivated 

387
00:21:07,030 --> 00:21:10,640
about it is that I can see that 
the phenomenal potential the 

388
00:21:10,650 --> 00:21:14,220
project delivery profession has 
to make a difference, the 

389
00:21:14,230 --> 00:21:16,100
climate emergency is systemic 
problem. 

390
00:21:16,110 --> 00:21:19,450
It needs a systemic solution. 
Nothing is more systemic than 

391
00:21:19,460 --> 00:21:24,000
project delivery. 
So the the prize is you know 

392
00:21:24,010 --> 00:21:27,620
beyond our imagination but 
obviously we have all this 

393
00:21:27,630 --> 00:21:30,560
evidence that we're not 
performing as we need to the the

394
00:21:30,570 --> 00:21:32,560
community as a whole. 
Project delivery is not 

395
00:21:32,570 --> 00:21:34,180
globally. 
We know it's not. 

396
00:21:34,300 --> 00:21:38,280
So that that's why I was you 
know this job came up head of 

397
00:21:38,290 --> 00:21:41,260
project Futures in the IPA and 
it was advertised on 

398
00:21:41,330 --> 00:21:44,460
sustainability, digital and data
and thought leadership and that 

399
00:21:44,470 --> 00:21:48,920
is it in a nutshell that is it. 
And so I am phenomenally 

400
00:21:48,930 --> 00:21:54,280
optimistic we can do it. 
It will come down to how 

401
00:21:54,290 --> 00:21:59,560
prepared we are as human beings 
to overcome our innate 

402
00:21:59,610 --> 00:22:03,420
responses. 
So we don't respond well to 

403
00:22:03,430 --> 00:22:05,470
risks that are a little bit 
away. 

404
00:22:06,170 --> 00:22:08,640
But obviously, you know, when we
were going to walk out the front

405
00:22:08,650 --> 00:22:12,560
door and die of a disease, we 
didn't know COVID. 

406
00:22:12,790 --> 00:22:15,960
We changed overnight. 
We developed a vaccine in six 

407
00:22:15,970 --> 00:22:18,740
months. 
So don't tell me we can't do it.

408
00:22:18,890 --> 00:22:23,730
It's it's that our innate 
responses to risks and threats 

409
00:22:24,450 --> 00:22:27,460
don't serve us well in a climate
emergency. 

410
00:22:28,190 --> 00:22:33,280
But The thing is, we know that, 
so we can choose to overcome 

411
00:22:33,350 --> 00:22:40,630
those innate human failings. 
Whether we do or not is up to 

412
00:22:40,640 --> 00:22:43,230
us. 
I am going to ask you one 

413
00:22:43,240 --> 00:22:45,510
further question that I've 
thought about since you've been 

414
00:22:45,520 --> 00:22:48,710
talking It's this conflict 
between long term. 

415
00:22:49,400 --> 00:22:53,330
Good and short term finance or 
economics. 

416
00:22:53,340 --> 00:22:56,910
So in a commercial environment 
where you have a project and 

417
00:22:56,920 --> 00:23:03,130
it's dictated by the money, how 
do you get these environmental 

418
00:23:03,140 --> 00:23:07,130
and social necessary goals into 
the business case? 

419
00:23:07,840 --> 00:23:11,370
It's an interesting one, Emma, 
because actually when you look 

420
00:23:11,440 --> 00:23:16,270
there's an awful lot out there. 
So there's the Social Value Act 

421
00:23:16,320 --> 00:23:21,270
in procurement that was says law
that's been around for 10 years.

422
00:23:22,220 --> 00:23:24,990
When you look at Treasury Green 
Book, there's an awful lot 

423
00:23:25,000 --> 00:23:29,620
about, you know, social value 
and and other things. 

424
00:23:29,630 --> 00:23:36,110
So in many ways I, you know my 
view, I I think we're a mile off

425
00:23:36,180 --> 00:23:39,810
maximising what's what's there 
already. 

426
00:23:39,940 --> 00:23:43,370
Yes, I think there's a lot more 
we can and are doing. 

427
00:23:43,380 --> 00:23:46,070
So yes, you know that that's 
another part of the system, 

428
00:23:46,080 --> 00:23:47,870
isn't it? 
What we invest in, what we 

429
00:23:47,880 --> 00:23:52,910
value, how we quantify GDP. 
Yeah, they're all parts of the 

430
00:23:52,920 --> 00:23:55,630
system. 
And yes, let's work at those 

431
00:23:55,640 --> 00:23:59,670
two. 
I couldn't agree more, but do 

432
00:23:59,680 --> 00:24:04,130
not let that. 
Do not let anybody then fall 

433
00:24:04,140 --> 00:24:07,610
into the trap of Ohh. 
But then until that's done, it's

434
00:24:07,620 --> 00:24:09,450
not that much I can do really, 
you know. 

435
00:24:09,520 --> 00:24:17,710
Of course there is the we are, I
I believe we are, you know, 100 

436
00:24:17,720 --> 00:24:22,470
miles off, off, reaching the 
limit of of what that restricts 

437
00:24:22,480 --> 00:24:25,810
us in doing. 
If you like, if it costs more, 

438
00:24:25,820 --> 00:24:27,910
then maybe you can't afford to 
do it. 

439
00:24:27,980 --> 00:24:32,690
But find all the things you can 
do and actually some things 

440
00:24:32,700 --> 00:24:35,510
might even cost less. 
But yes, of course of course you

441
00:24:35,520 --> 00:24:40,130
know and again that's that's a 
role that that we are going our 

442
00:24:40,280 --> 00:24:43,850
you know as harder as we 
possibly can around around how 

443
00:24:43,860 --> 00:24:47,710
do we you know that that system 
of investment and decision 

444
00:24:47,720 --> 00:24:52,330
making and what we value. 
Yes let's change that as much as

445
00:24:52,340 --> 00:24:57,200
we possibly can but don't wait 
for that you know get drives the

446
00:24:57,210 --> 00:25:00,160
maximum positive value through 
everything you do right now. 

447
00:25:00,550 --> 00:25:04,420
And also the smart companies are
clocking what value will look 

448
00:25:04,430 --> 00:25:08,740
like in the future. 
Things are changing and again 

449
00:25:08,750 --> 00:25:11,630
you know another thing I I 
really want to to drive at is 

450
00:25:11,640 --> 00:25:14,160
you know how do we champion 
those companies who are being 

451
00:25:14,170 --> 00:25:18,280
brave and and maybe you know 
pooling their data that are 

452
00:25:18,290 --> 00:25:21,300
giving away things for the 
community are making things 

453
00:25:21,310 --> 00:25:25,300
better beyond their own 
immediate bottom line because 

454
00:25:25,310 --> 00:25:27,860
they're seeing the greater value
in the longer term. 

455
00:25:27,920 --> 00:25:31,710
Now don't get me wrong, I'm all 
for companies making a healthy 

456
00:25:31,720 --> 00:25:34,110
profit. 
I'm, you know, we need to 

457
00:25:34,120 --> 00:25:37,770
procure better. 
We need to have healthier 

458
00:25:37,780 --> 00:25:41,270
commercial models. 
We need to be driving, 

459
00:25:41,320 --> 00:25:46,670
incentivizing and improving 
industry A, a collaborative 

460
00:25:46,680 --> 00:25:49,230
industry, one that does 
collaborate and share and 

461
00:25:49,240 --> 00:25:53,590
innovate and improve more, not 
incentivizing a race to the 

462
00:25:53,600 --> 00:25:56,070
bottom. 
So you know the leavers are 

463
00:25:56,080 --> 00:26:00,180
everywhere, the leavers are 
everywhere and we have to go at 

464
00:26:00,190 --> 00:26:03,260
all of them and that is exactly 
what we're doing through TIP. 

465
00:26:03,270 --> 00:26:06,100
Again just going back to you 
know the five themes, remember 

466
00:26:06,110 --> 00:26:10,160
did some data leadership and 
capability environment 

467
00:26:10,170 --> 00:26:14,160
sustainability effectively you 
know delivery models that's 

468
00:26:14,170 --> 00:26:17,340
where a lot of the commercial 
stuff comes in and and sort of 

469
00:26:17,350 --> 00:26:19,840
pipelines and productivity. 
So that's about how you create 

470
00:26:19,850 --> 00:26:24,760
that market capacity to to 
incentivise great things because

471
00:26:24,770 --> 00:26:28,690
you've got great examples of of 
national highways committing to 

472
00:26:28,700 --> 00:26:31,640
low temperature tarmac and then 
the whole industry scales up 

473
00:26:31,650 --> 00:26:33,560
around it. 
You've also got examples of 

474
00:26:33,570 --> 00:26:38,020
Pilkington glass building making
a load of, you know, better 

475
00:26:38,030 --> 00:26:42,030
energy efficient glass which is 
slightly more expensive but 

476
00:26:42,040 --> 00:26:46,050
better whole life cost. 
But then it all being they can't

477
00:26:46,060 --> 00:26:49,480
sell it, they've got a shed full
of it somewhere because then it 

478
00:26:49,490 --> 00:26:51,610
get, it gets whittled away in 
terms of the upfront cost. 

479
00:26:51,620 --> 00:26:56,950
So you know, it's all of those 
levers and we've got to get them

480
00:26:57,020 --> 00:27:00,920
all working, but don't wait for 
one to do the best with the 

481
00:27:00,930 --> 00:27:04,910
other, if that makes sense. 
So really it's about maximising 

482
00:27:04,920 --> 00:27:08,490
what we've got already and what 
you can do already and and then 

483
00:27:08,500 --> 00:27:12,510
that will nudge and push for 
bigger change exactly. 

484
00:27:12,520 --> 00:27:16,340
And don't underestimate the 
impact of those sort of small 

485
00:27:16,350 --> 00:27:20,680
signals in a way because that 
can then nudge a bigger one and 

486
00:27:20,690 --> 00:27:22,760
a bigger one and so it 
snowballs. 

487
00:27:22,770 --> 00:27:25,560
And that's that's again why 
we're going at these three month

488
00:27:25,570 --> 00:27:27,590
sprints. 
It's not that we haven't got 

489
00:27:27,600 --> 00:27:30,640
some longer term things to do. 
So that might be in, you know 

490
00:27:30,650 --> 00:27:32,910
the end of the third Sprint 
because it's going to take nine 

491
00:27:32,920 --> 00:27:35,520
months, not three months, but 
every three months we're 

492
00:27:35,530 --> 00:27:39,040
demonstrating the progress, the 
traction, the real change on the

493
00:27:39,050 --> 00:27:41,940
ground that is happening and 
we're championing that cause 

494
00:27:41,950 --> 00:27:44,900
it's it's so easy to talk about 
things. 

495
00:27:44,910 --> 00:27:48,880
There's a lot of talking shops. 
It's so easy to define the 

496
00:27:48,890 --> 00:27:54,410
problem just a bit better. 
It's very hard to get some stuff

497
00:27:54,490 --> 00:27:56,900
done and importantly, to get it 
done at scale. 

498
00:27:56,910 --> 00:27:58,840
And that's really what we're 
focusing on. 

499
00:27:58,850 --> 00:28:02,360
And again, that sense of 
momentum, it feeds itself, Emma,

500
00:28:02,370 --> 00:28:03,660
doesn't it? 
Yeah. 

501
00:28:03,720 --> 00:28:07,100
And if any if anyone's going to 
get stuff done, it's going to be

502
00:28:07,110 --> 00:28:10,840
a project manager, isn't it? 
So that's the best people for 

503
00:28:10,850 --> 00:28:13,820
the job. 
I mean I thank you, we've, you 

504
00:28:13,830 --> 00:28:18,870
know, brilliant insight and real
things that people can think 

505
00:28:18,880 --> 00:28:21,760
about and get hold of. 
And thank you so much. 

506
00:28:21,770 --> 00:28:25,320
Was were there any kind of lost 
thoughts you wanted to to pass 

507
00:28:25,330 --> 00:28:26,310
on? 
I mean, I feel like we've 

508
00:28:26,320 --> 00:28:29,010
covered everything. 
I think it just comes back to 

509
00:28:29,020 --> 00:28:31,360
that, you know, just get 
started. 

510
00:28:31,640 --> 00:28:33,520
Just get started. 
If you don't know what to do, do

511
00:28:33,530 --> 00:28:38,540
something and keep talking. 
Stay connected, Ask for help. 

512
00:28:38,550 --> 00:28:42,190
There's a whole community here 
willing to willing to reach out 

513
00:28:42,200 --> 00:28:43,120
and help. 
Thank you. 

514
00:28:49,580 --> 00:28:52,130
Thanks again to Joe for joining 
us and thank you for listening 

515
00:28:52,140 --> 00:28:54,850
to the APM Podcast. 
Don't forget to look out for 

516
00:28:54,860 --> 00:28:57,470
more episodes or to rate and 
review us wherever you get your 

517
00:28:57,480 --> 00:28:59,840
podcasts. 
We'd welcome you to get in touch

518
00:28:59,850 --> 00:29:03,350
with your comments, feedback and
suggestions by emailing us at a 

519
00:29:03,360 --> 00:29:07,000
PM podcast at Think 
publishing.co.uk. 

520
00:29:07,920 --> 00:29:11,150
This podcast has been brought to
you by APM, The Chartered Body 

521
00:29:11,160 --> 00:29:14,450
for the project profession. 
For more information on APM, 

522
00:29:14,460 --> 00:29:17,030
visit apm.org.uk.
