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Welcome to the APM podcast. 
APM is the childhood body for 

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the project profession. 
My name's Emma DaVita. 

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I'm the editor of Project APM's 
quarterly journal and your host.

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In this podcast, I'm speaking to
Daniel Armanios, BT, Professor 

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of major programme Management at
Oxford University's SCII 

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Business School, and Zach 
Swafford, Co founder of Dot, a 

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San Francisco based startup. 
He's a project management tool 

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uses AI to assist with 
brainstorming, road map planning

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and report generation, among 
many other tasks. 

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We thought it's the perfect time
to cast Sari over the rapid 

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developments in AI over the past
year and speculate on what 2025 

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might hold with two guests with 
two different perspectives on 

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the world of work. 
Listen on to hear their thoughts

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on the exciting potential of AI,
their worries about the 

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technology, and their advice on 
what you should be doing to 

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practically get to grips with 
this work revolution. 

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What's really valuable, I think,
is their insights into how AI is

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being used in projects right 
now. 

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So do listen on. 
I'd like to welcome both of you 

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to the APM Podcast. 
Thanks for giving us your time 

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today. 
Let's begin by finding out a bit

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more about your work and your 
area of interest in AI. 

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So perhaps, Daniel, do you want 
to tell us a bit about your work

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and your area of interest when 
it comes to AI and project 

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management? 
I'm Daniel Armanios. 

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I'm the BT Professor and Chair 
of Major Programme Management 

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here at the Site Business 
School, University of Oxford. 

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I think my work is at the 
intersection of civil 

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engineering and sociology. 
So essentially I'm interested in

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how organisations coordinate to 
underpin really big scale 

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initiatives. 
And so my interest particularly 

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around the AI facets, is 
thinking about where do you 

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deploy what kinds of algorithms 
in the organisation. 

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And so when you have a project 
with several organisations, 

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several stakeholders, where best
to place what kinds of 

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algorithms. 
And so I've been spending much 

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more time on the organisational 
design programme, project design

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kind of perspective to look at 
where you place these kind of 

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algorithms, knowing that AI is 
not all one thing, right? 

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It's been multiple things. 
And so that's where I've been 

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spending a lot of time. 
And the second is where is the 

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assistance of AI really good at 
processing a lot of information,

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but also where do we need to 
build guard rails and caution 

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around the hallucinations? 
The ability for AI to shape the 

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informational landscape in ways 
that might not be fully 

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revealing of the truth. 
And so take its benefits, but 

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also be mindful of its places 
where it can go off, off the 

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rails, if you will. 
Thanks, Daniel. 

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So by what you're talking about,
do you do you tend to focus on 

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mega projects, bigger projects? 
Usually large scale projects, 

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Yeah, usually large scale 
projects. 

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But I think often how it's being
deployed in smaller projects can

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be a harbinger of what could 
happen at scale in a larger 

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initiative. 
Is that how it tends to work out

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in the real world, that that 
organisations will will 

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experiment with a smaller 
project and naturally that will 

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scale up or not depending on how
successful it was or lessons 

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taken from that and shared? 
I mean, I'd be, I'd be 

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interested in Zach's corporate 
experience around this in terms 

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of what they're doing with this,
the start up at Dart. 

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But I think what I would say is,
is that ideally that's what 

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you'd like, like some 
experimentation on a sandbox. 

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But I think matching with, I 
think this year was, was really 

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a year of, Oh my gosh, we need 
to get on this. 

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And so what's happened, there's 
a lot of organisations that 

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feel, Oh my gosh, we just have 
to get everyone to do it. 

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And no matter what, deploy it. 
And so you would hope it's done 

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with strategic intense, you 
know, sandboxing, etcetera. 

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But I think there is a bit of, 
Oh my gosh, we're behind the 

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curve, let's just deploy it. 
We need to show that we're doing

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something with AI. 
And so in some cases they're 

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just experimenting and you're 
seeing this with AI itself. 

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I mean, a lot of these products 
are being disseminated without 

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necessarily full on validation 
whereby it's like what we're 

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going to know what's the issues 
or know what is by people trying

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it. 
And so I mean, even open AI when

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they launch ChatGPT, other 
things, it would just let's just

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see what happens. 
And you know, there's different 

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perspectives as whether that's 
OK or not, but I think it's a 

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mix of both, right? 
Some are sandboxing, trying 

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this, figuring out the kinks 
where others are just like, 

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let's just get it out there and 
see what happens. 

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Each has their pros and cons, if
you will. 

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So a little bit messy in real 
life. 

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Yeah, unfortunately. 
Thank you, Daniel. 

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Zach, tell us about about your 
work and a bit about your 

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experience with AI. 
My name is Zach Swafford and I 

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am a Co founder at a start up 
called Dart. 

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We do project management with 
AI, so pretty relevant and we 

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got started a couple years ago 
basically because we saw in, we 

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saw a big sea change here 
basically in the project 

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management space with AI. 
We saw this coming a little bit 

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and wanted to build really from 
the ground up a new project 

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management tool that would 
incorporate AI and really 

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specifically when I say I, I 
mean LLMS on into every facet of

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the project management 
experience. 

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Can you spell out what an LM is 
just for people listening? 

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You might not know. 
So an LLM is a large language 

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model and this is something like
Jet GPT or Gemini is a Google 

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One Co pilot and Microsoft 
Claude is another one. 

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Those are some of the biggest 
models and those the idea is 

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that they use a lot of language,
a lot of text and other 

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information from the Internet to
create a chat like experience. 

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But really thinking beyond chat.
I think in the longer run, these

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are the models that will act 
more like a like a real AI like 

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a real Jarvis or whatever you 
want to think about. 

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You know, these these ideas of 
big AI models that can do almost

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anything. 
These LLMS are the technology 

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that starts to enable that more 
so than traditional machine 

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learning, which can be great at 
answering specific questions and

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is an excellent tool for lots of
things. 

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But the LLMS are the side that I
am the most excited about right 

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now. 
So there's lots of interesting 

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stuff we can talk about there, 
get into that. 

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We have tonnes of really 
interesting features in Dart. 

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But to answer sort of the 
question of how are, how are 

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organisations building up to 
this? 

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I've seen it, I've seen it all 
sorts of different ways. 

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I've seen, like Dan was saying, 
really diving right into a big 

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project and kind of jumping off 
the deep end, which can be 

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risky. 
Of course. 

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I've also seen really successful
implementations where folks are 

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trying something on a smaller 
project and building up to it. 

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And I think there are there are 
pros and cons and there are also

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different levels of risk that 
different organisations are able

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to accept or willing to accept. 
And depending on the industry. 

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At DART, we work with a lot of 
different industries. 

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And I always say that some of 
our marketing agencies, right, 

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can accept a higher level of 
risk and a higher level of 

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incorrect answers or 
hallucinations or whatever than 

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a team that might be working in 
healthcare or, or construction 

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or something like that. 
So that's another perspective 

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on, you know, maybe different 
industries can move at different

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speeds here. 
As well. 

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And Zach is have you had a 
background in project management

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before? 
Yes. 

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Great question. 
Yeah, sorry, I should have, 

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should have answered the 
background question. 

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So, yeah. 
So I studied AI actually 

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specifically at Stanford a few 
years ago and then I went into a

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company called Plenty and we did
indoor farming. 

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So at Plenty and I worked on the
hardware and software sides. 

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There are LED teams in AI 
software and hardware actually. 

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Would you mean by Intel farming?
Is that literally what? 

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Oh yeah, what do you mean by 
that? 

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Absolutely. 
It's what it sounds like, Yeah. 

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So. 
Farming inside. 

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That's right. 
Yeah. 

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So you can think of it like a 
big automated greenhouse. 

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I think that's the simplest way 
to think about it. 

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We grew leafy greens, lettuce 
and arugula, kale, lots of fancy

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herbs and the indoor farming 
process is. 

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The big idea was using 
automation and AI to really have

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the perfect environment for 
plants and grow them really fast

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and well and healthily. 
And when you have an indoor 

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farm, you can also place it 
right next to where it's going. 

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So you also don't have to deal 
with the supply chain logistics 

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and you get a lot of fresher 
food. 

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So yes, very interesting work 
and, and plenty in particular 

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was a really fast growing 
company. 

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So we, we grew a tonne and that 
meant that we had all sorts of 

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scaling problems, all sorts of 
project management needs. 

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So I filled the gaps in 
engineering management, but also

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in implementing project 
management, both for software, 

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which is really my original 
background, and then also even 

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building Gantt charts and 
helping the construction and 

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then the builds we were, we were
another startup. 

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So there was just a lot going on
and, and I filled some of the 

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gaps there. 
And that's really how I got 

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started with project management 
formally. 

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OK, well that's really 
interesting. 

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So you 2 have very different 
perspectives. 

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Daniel Moore, the organisational
take in the bigger picture and 

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Zach, really nitty gritty of 
making this work day-to-day. 

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I think there's the thing that 
I'd really like to hear about is

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looking over 2024 comparing 
where the world is now compared 

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to a year ago. 
What would you say have been the

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the biggest developments when it
comes to AI and project 

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management specifically? 
Zach, maybe on the ground, what,

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what would you say? 
Jump out at you? 

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I think that in the past year 
I've seen of new tools that 

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allow people to chat directly 
with their projects. 

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So this means asking questions 
about are there any blockers? 

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Are there what, what are the, 
what are the critical path in 

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this timeline? 
Those sorts of things. 

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Or sometimes the questions that 
project managers or potentially 

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even other stakeholders might 
formulate and then might want to

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ask, but maybe would need to go 
through. 

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You need to have a bunch of 
messages about, about that and, 

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and go through a whole process 
to figure those sorts of things 

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out. 
Those are the kinds of questions

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that if you have your project 
management tool or your system 

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in place to have all that data 
in good shape, then you know a 

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random stakeholder would be able
to just ask the question what's 

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our critical path right now? 
What's our timeline and get a 

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chat based answer, which is 
particularly nice actually for 

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non-technical folks or people 
that aren't steeped in the 

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project management world like we
are. 

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OK. 
That's great. 

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Daniel, you agree with Zach. 
Are there any other developments

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that you've noticed that have 
been on your radar? 

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Definitely one of the trends I 
see very much in agreements with

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Zach. 
So the ability to take large 

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amount of corpus of text because
if you think of projects, they 

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fundamentally produce a 
tremendous amount of language 

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data, text data. 
And So what DART is doing other 

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organisations and plan others, 
they're really enhancing 

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drastically the processing 
capability. 

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So I mean, you can it's get, 
it's quite revolutionary project

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world. 
I mean, the idea that you can 

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take a request for proposals, 
run it through these LLMS and 

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come up with an addition, an 
initial Gantt chart, a racy 

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diagram just from the data to be
able to ideate things that you 

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know are doable, but usually 
took, you know, burned a lot of 

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time. 
And if you think of projects, 

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often the issues are like death 
by 1000 cuts. 

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You know, if you can save 30 
minutes here, an hour here doing

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this, the fact that you can see 
critical pass in your data run 

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last planner models. 
And this is where the Omni 

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models get into the way you can 
ensemble different models 

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together. 
Perhaps even now there's a lot 

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of interesting trends on, you 
know, reference class 

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forecasting, benchmarking, for 
example, right, how you come up 

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with the reference class, 
There's 20,000 different ways 

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you can come up with a reference
class that can be done back end 

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automatically with some of these
generative AI large language 

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models. 
So that's one dimension I think 

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is really interesting. 
The ability to take all of that 

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data and make sense of it, that 
would take hours, months of 

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really specialised time. 
And even if it's not perfect, 

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just getting you started, you've
already saved an infinite amount

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of time. 
So the ability to ideate on this

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is, is is really revolutionary. 
I think where another trend is 

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happening is the visual turn. 
So there's now models that can 

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translate what you're doing or 
what you're thinking in text 

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into image. 
So there's some organisations, 

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some companies like Icon for 
example, that they, what they're

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planning to do is take your 
ideas and then translate them 

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into initial construction 
documents. 

240
00:13:56,000 --> 00:14:00,240
That's an amazing turn and then 
schedule what would look like 

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that from that. 
So I think the visual turn, even

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00:14:02,840 --> 00:14:07,400
using video to do this, be able 
to OK, I have this idea. 

243
00:14:07,400 --> 00:14:10,080
Let me generate a video of what 
this could look like and immerse

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00:14:10,080 --> 00:14:13,120
someone in it. 
So the connections between large

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00:14:13,120 --> 00:14:16,840
language models and visual or 
even video motion kind of 

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imagery that could then be tied 
into immersive reality, other 

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things. 
So it's not just the text and 

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the visual, but the modality is 
really quite fascinating and 

249
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really exciting because 
especially at the early stages 

250
00:14:30,800 --> 00:14:33,920
where if you could plan and see 
much more of the information 

251
00:14:33,920 --> 00:14:37,920
around you both in Word but also
image, that could save so much 

252
00:14:37,920 --> 00:14:40,800
cost at the back end because 
you've already kind of stress 

253
00:14:40,800 --> 00:14:42,720
tested. 
Red teamed a lot of different 

254
00:14:42,720 --> 00:14:46,600
scenarios that would have taken 
a lot of costs to do. 

255
00:14:46,600 --> 00:14:50,200
Because if you have to do that 
without this kind of assistance,

256
00:14:50,800 --> 00:14:54,880
the issue becomes I have to then
think, is this time to build 

257
00:14:54,880 --> 00:14:58,840
this scenario, to run this 
chart, to run these matrices? 

258
00:14:59,000 --> 00:15:00,760
Is that really worth the time to
do so? 

259
00:15:00,760 --> 00:15:03,160
Then you have to spend a lot of 
time being very careful about 

260
00:15:03,480 --> 00:15:05,920
where we're going to search 
more, where we're going to plan 

261
00:15:05,920 --> 00:15:09,040
more. 
And with these tools, you can 

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run many more trials than you 
would otherwise. 

263
00:15:12,520 --> 00:15:15,040
And it has huge implications. 
I think it's just really 

264
00:15:15,040 --> 00:15:19,480
exciting to see that strain both
in the text base term large 

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00:15:19,480 --> 00:15:23,000
language models, but also now 
the different modalities, text 

266
00:15:23,120 --> 00:15:25,840
to visual. 
And we could talk about what I 

267
00:15:25,840 --> 00:15:29,200
think is happening more 
recently, which is even the 

268
00:15:29,200 --> 00:15:32,960
ability to train on really 
pretty interestingly accurate 

269
00:15:32,960 --> 00:15:36,000
synthetic data too. 
So it's not just looking at your

270
00:15:36,000 --> 00:15:41,000
own prior project data and 
seeing it running synthetic data

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00:15:41,360 --> 00:15:44,920
that because of how they're 
trained, it could be quite 

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00:15:44,920 --> 00:15:46,680
accurate. 
It may not be, but at least as a

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00:15:46,680 --> 00:15:48,440
starting point could be quite 
fascinating. 

274
00:15:48,440 --> 00:15:51,560
I mean, for example, in spatial 
computing, which is a lot of the

275
00:15:51,560 --> 00:15:55,800
back end Nvidia's now training, 
you know, if you have a project 

276
00:15:55,800 --> 00:15:58,520
on autonomous vehicles or other 
things, they're actually 

277
00:15:58,520 --> 00:16:02,120
training on synthetic data 
because the lighting and stuff 

278
00:16:02,120 --> 00:16:05,520
now is so good. 
So autonomous vehicles, for 

279
00:16:05,520 --> 00:16:08,000
example, are being trained on 
synthetic data to some degree. 

280
00:16:08,640 --> 00:16:12,000
We get into the final one, I 
would say, and then I'll move 

281
00:16:12,000 --> 00:16:12,440
on. 
Is this. 

282
00:16:12,440 --> 00:16:15,320
So we have we talked about 
textual, we talked about visual,

283
00:16:15,320 --> 00:16:20,640
but also the ability now to 
artificially or with AI create 

284
00:16:21,320 --> 00:16:24,320
kind of interactions of social 
interactions between people. 

285
00:16:24,320 --> 00:16:27,720
So we can take the next step and
say if these different project 

286
00:16:27,720 --> 00:16:30,560
manager are working together, 
how would their interaction look

287
00:16:30,560 --> 00:16:32,160
like? 
What pitfalls can we worry about

288
00:16:32,160 --> 00:16:37,720
simply by embedding rules into 
simulated managers or agents? 

289
00:16:37,720 --> 00:16:39,520
This would be called deep 
reinforcement learning. 

290
00:16:39,960 --> 00:16:44,000
And they're remarkably adapt. 
So for example, they can run 

291
00:16:44,000 --> 00:16:47,080
scenarios like what would you 
know, birthday parties and who's

292
00:16:47,080 --> 00:16:48,680
invited? 
I mean, the social interactions 

293
00:16:48,680 --> 00:16:50,240
you can do with just very basic 
rules. 

294
00:16:50,560 --> 00:16:54,440
So I could see in the future, 
and even now it's happening, run

295
00:16:54,440 --> 00:16:57,640
different managers with very 
basic realistic assumptions what

296
00:16:57,640 --> 00:17:00,560
would happen when they work and 
interact in this way over a few 

297
00:17:00,560 --> 00:17:03,400
months, what could be, what 
could get, what pitfalls could 

298
00:17:03,400 --> 00:17:06,240
we worry about, what not? 
And you could do that all at the

299
00:17:06,240 --> 00:17:09,720
early stage. 
So it's really, I mean we're 

300
00:17:09,720 --> 00:17:13,920
only scraping the very initial 
surface and I think that's why 

301
00:17:14,440 --> 00:17:17,720
Dart and plan icon. 
These are just going to grow 

302
00:17:18,119 --> 00:17:22,160
because of their ability to 
really ride that initial wave. 

303
00:17:22,160 --> 00:17:24,960
And so with that comes amazing 
power. 

304
00:17:24,960 --> 00:17:28,640
And also, you know, we could 
discuss the perils later, But in

305
00:17:28,640 --> 00:17:31,960
summary, I think three things. 
One is the massive ability to 

306
00:17:31,960 --> 00:17:38,280
read large scale text, the text 
to visual and motion right, It's

307
00:17:38,280 --> 00:17:40,720
like video and so forth. 
And then the third one is even 

308
00:17:40,720 --> 00:17:44,600
to simulate what interactions of
individuals in these projects or

309
00:17:44,600 --> 00:17:47,280
large scale programmes or even 
small one could look like. 

310
00:17:47,720 --> 00:17:51,200
Is it realistic? 
Not necessarily, but it is at 

311
00:17:51,200 --> 00:17:55,000
least a really good way to 
ideate in very different ways at

312
00:17:55,000 --> 00:17:58,560
scale. 
So what you're explaining there 

313
00:17:58,560 --> 00:18:01,800
sounds very exciting and we're 
on the cusp of big things. 

314
00:18:01,800 --> 00:18:05,080
I'm just, I've, I haven't heard 
anyone talk about the, the kind 

315
00:18:05,080 --> 00:18:08,680
of project manager interfacing 
with another project manager. 

316
00:18:09,240 --> 00:18:14,640
Do you mean that you could get 
AI to understand the characters 

317
00:18:14,640 --> 00:18:17,760
of individual people and how 
they might work together? 

318
00:18:17,760 --> 00:18:20,600
Is that what you're saying? 
Yeah, I think so. 

319
00:18:20,600 --> 00:18:24,520
So there is, and we can talk 
about the integration of how 

320
00:18:24,520 --> 00:18:28,920
these different algorithms work.
But one set of algorithms are 

321
00:18:28,920 --> 00:18:30,960
what's known as deep 
reinforcement learning. 

322
00:18:30,960 --> 00:18:34,680
So essentially what happens is 
you populate with some very 

323
00:18:34,680 --> 00:18:38,280
basic rules so you can look at 
your prior work as a project 

324
00:18:38,280 --> 00:18:41,200
manager, otherwise say what are 
kind of heuristics, rules of 

325
00:18:41,200 --> 00:18:46,880
thumb or ways we operate that we
can embed into an agent, right? 

326
00:18:47,200 --> 00:18:51,360
And then you say, and then how 
you, the learning aspect is when

327
00:18:51,360 --> 00:18:54,600
it does really well, you say, 
yes, that's great. 

328
00:18:54,880 --> 00:18:56,920
When it kind of goes off the 
rails, you say, no, no, no, 

329
00:18:56,920 --> 00:19:00,280
that's not what I'm looking for.
And as you train these agents 

330
00:19:00,280 --> 00:19:04,200
with these rules and let them 
kind of code another and deal 

331
00:19:04,200 --> 00:19:06,760
with the data, you could 
potentially simulate 

332
00:19:06,760 --> 00:19:08,360
interactions. 
There's some interesting work. 

333
00:19:08,360 --> 00:19:10,200
It's funny, Zach mentioned 
Stanford. 

334
00:19:10,200 --> 00:19:11,600
I graduated from Stanford as 
well. 

335
00:19:12,000 --> 00:19:14,880
There's a really interesting 
study at a basic level out of 

336
00:19:14,880 --> 00:19:18,640
Stanford where they developed 
this kind of, I don't know what 

337
00:19:18,640 --> 00:19:21,520
you call it, like a kind of, 
it's almost gamified, but it's 

338
00:19:21,520 --> 00:19:24,520
an interaction called Simorca. 
And essentially what they do is 

339
00:19:24,520 --> 00:19:27,240
they embed agents with kind of 
rules. 

340
00:19:27,240 --> 00:19:29,680
Now in that case, it's like 
we're hosting parties or general

341
00:19:29,680 --> 00:19:33,480
social interaction. 
But if you use your insight and 

342
00:19:33,480 --> 00:19:36,520
acumen as a project manager to 
understand here's how I break 

343
00:19:36,520 --> 00:19:40,160
down sets of work, here's how I 
interact with with suppliers, 

344
00:19:40,160 --> 00:19:42,640
etcetera, you can simulate that 
interaction. 

345
00:19:42,640 --> 00:19:44,640
You can even build avatars to 
practise. 

346
00:19:44,640 --> 00:19:48,280
So for example, let's say I'm 
going to have a difficult 

347
00:19:48,280 --> 00:19:52,440
conversation with a supplier, 
but I want to practise what that

348
00:19:52,440 --> 00:19:54,080
would be like. 
You could interact with an 

349
00:19:54,080 --> 00:19:58,240
avatar who has these kind of 
rules to help you train for this

350
00:19:58,240 --> 00:20:00,760
difficult conversation I'm going
to have about procurement. 

351
00:20:01,360 --> 00:20:03,240
Right. 
So the, the interaction ability 

352
00:20:03,240 --> 00:20:06,760
and that's only just started 
maybe within the last couple of 

353
00:20:06,760 --> 00:20:08,600
months, I would say in the 
project management space. 

354
00:20:08,600 --> 00:20:12,800
It's been longer in the CS 
space, but you're starting to 

355
00:20:12,800 --> 00:20:16,080
see that ability in the project 
management very recent. 

356
00:20:16,080 --> 00:20:19,760
So it's not just taking my data,
rendering it, visualising the 

357
00:20:19,760 --> 00:20:25,360
Ida, but even practising how we 
even do the work is possible now

358
00:20:25,360 --> 00:20:29,640
I think. 
OK, So what I think I'd like you

359
00:20:29,960 --> 00:20:34,400
to do is if I take you away from
from the, you know, what ifs and

360
00:20:34,400 --> 00:20:37,280
the excitement about what could 
happen to actually bring us back

361
00:20:37,280 --> 00:20:43,720
to how AI is becoming a facet of
work life and projects these 

362
00:20:43,720 --> 00:20:47,400
days. 
So kind of practical examples. 

363
00:20:48,120 --> 00:20:53,720
So there are honestly lots of 
stories of success that I'm 

364
00:20:53,720 --> 00:20:59,240
familiar with. 
And I think one place to start 

365
00:20:59,240 --> 00:21:04,320
is where the newest technologies
are at their best, where they 

366
00:21:04,320 --> 00:21:09,600
really shine and thinking about 
how that can be applied to PM as

367
00:21:09,600 --> 00:21:12,520
a discipline. 
So one of those Dan just 

368
00:21:12,520 --> 00:21:19,040
mentioned is acting as a smart, 
I like to say sometimes a smart 

369
00:21:19,040 --> 00:21:25,560
intern almost giving you an 80% 
version of what you need to. 

370
00:21:26,280 --> 00:21:30,240
And maybe maybe it's almost like
a team of interns where you can 

371
00:21:30,320 --> 00:21:34,360
send them out and proactively 
get all sorts of different first

372
00:21:34,360 --> 00:21:38,600
stabs at a project or at A at 
any given task really. 

373
00:21:38,600 --> 00:21:42,960
So one place where I've seen 
that really successful a lot is 

374
00:21:42,960 --> 00:21:47,360
in initial phases is in 
brainstorming, ideating, trying 

375
00:21:47,360 --> 00:21:50,760
to come up with an initial plan.
A lot of this happens in 

376
00:21:50,760 --> 00:21:53,800
software, maybe more so than 
construction, but at the 

377
00:21:53,800 --> 00:21:57,400
beginning of a software project 
we might be thinking about what 

378
00:21:57,400 --> 00:21:59,160
are the different ways we can 
tackle this. 

379
00:21:59,520 --> 00:22:02,080
Here's a bunch of the user 
feedback that we have. 

380
00:22:02,080 --> 00:22:06,360
We have a long list of tonnes of
documents about how users act 

381
00:22:06,360 --> 00:22:09,240
and behave. 
And now what we need is some 

382
00:22:09,240 --> 00:22:13,160
solutions, some some ways to 
tackle that problem. 

383
00:22:14,400 --> 00:22:18,720
There are great tools really 
tactically, I might just put 

384
00:22:18,720 --> 00:22:21,280
that as a first stab. 
I would always say just put that

385
00:22:21,280 --> 00:22:23,480
into Cha Chi PT. 
Just put all those documents 

386
00:22:23,480 --> 00:22:27,040
straight into Cha Chi PT if you 
can, if your organisation allows

387
00:22:27,040 --> 00:22:31,200
that sort of, you know, security
wise, but put all that straight 

388
00:22:31,200 --> 00:22:34,640
into the nearest large language 
model and see what happens, 

389
00:22:34,640 --> 00:22:36,840
right. 
And, and see, get some of that 

390
00:22:36,840 --> 00:22:40,240
back out. 
Ask, ask it, Hey, can you help 

391
00:22:40,240 --> 00:22:44,200
me solve some of these problems?
Can we ideate about how to solve

392
00:22:44,200 --> 00:22:47,440
some of this? 
And probably what you'll find is

393
00:22:47,440 --> 00:22:49,280
that some of the answers are 
good, some of the ideas are 

394
00:22:49,280 --> 00:22:51,120
good. 
A lot of them lack the context 

395
00:22:51,120 --> 00:22:54,320
and awareness of your 
organisation, of your practises 

396
00:22:54,320 --> 00:22:56,320
of kind of what what you 
actually need to do. 

397
00:22:57,160 --> 00:23:00,680
You'd be surprised sometimes how
that's not totally necessary. 

398
00:23:00,680 --> 00:23:04,480
But in a lot of cases, then you 
might need to iterate and start 

399
00:23:04,480 --> 00:23:07,320
to provide more of that context 
and start to think about more 

400
00:23:07,560 --> 00:23:12,680
advanced tools that would allow 
you to include that context. 

401
00:23:13,400 --> 00:23:17,160
So that's one way. 
Another way I would say is, 

402
00:23:17,600 --> 00:23:21,040
yeah, I mean, I guess I think an
important thing that I wanted to

403
00:23:21,040 --> 00:23:24,320
emphasise was figuring out the 
ways to work with your 

404
00:23:24,320 --> 00:23:28,320
organisation to have the right 
security posture to allow you to

405
00:23:28,320 --> 00:23:32,440
use those tools. 
Because it is really important 

406
00:23:32,440 --> 00:23:35,120
that people at all levels of an 
organisation are able to 

407
00:23:35,120 --> 00:23:36,760
experiment with this stuff, in 
my opinion. 

408
00:23:37,040 --> 00:23:42,080
And there are ways now to allow 
you to not trained on any of 

409
00:23:42,080 --> 00:23:44,560
that data, right? 
You can get an agreement with 

410
00:23:44,640 --> 00:23:49,040
open AI to originally this was 
not the case. 

411
00:23:49,040 --> 00:23:52,400
And so people were worried about
providing information to LLMS 

412
00:23:52,400 --> 00:23:56,000
and there was kind of a let's 
let's take this slow sort of 

413
00:23:56,000 --> 00:23:57,280
approach. 
Now. 

414
00:23:57,280 --> 00:24:01,040
I would say it's a lot easier 
for anybody to get the correct 

415
00:24:01,040 --> 00:24:04,280
kind of agreements in place to 
say, OK, our data isn't going to

416
00:24:04,280 --> 00:24:06,360
be used. 
We can treat this more like any 

417
00:24:06,360 --> 00:24:09,800
other service provider or cloud 
service provider and let's you 

418
00:24:09,800 --> 00:24:13,200
know, let's get chat be set up 
in our organisation so that we 

419
00:24:13,200 --> 00:24:15,760
can start experimenting with 
this. 

420
00:24:15,840 --> 00:24:20,040
Do some of that brainstorming. 
Do some of that initial get. 

421
00:24:20,040 --> 00:24:24,240
Get some of the initial takes on
how we can apply this. 

422
00:24:24,560 --> 00:24:27,880
Provide the documents, provide 
the context, start to get back 

423
00:24:27,880 --> 00:24:31,800
some of the answers. 
So it's really about using 

424
00:24:31,800 --> 00:24:34,000
another resource to make 
connections. 

425
00:24:34,000 --> 00:24:37,520
You might not necessarily. 
It's like having a whole nother 

426
00:24:37,520 --> 00:24:40,000
team of people in the room who 
might come up with some really 

427
00:24:40,000 --> 00:24:43,240
terrible ideas, but some of them
might be the valuable ones that 

428
00:24:43,240 --> 00:24:46,040
you may never have picked up on 
in the first place. 

429
00:24:46,880 --> 00:24:47,680
That's right. 
Yeah. 

430
00:24:47,680 --> 00:24:52,360
And I think that that's an 
awesome opportunity for or folks

431
00:24:52,360 --> 00:24:58,280
to take away some of the, the 
hard work, the brainstorming 

432
00:24:58,280 --> 00:25:01,680
work, the grunt work of just 
building, building a timeline, 

433
00:25:01,680 --> 00:25:04,600
building a Gantt chart, let's 
say, outsource that to some of 

434
00:25:04,600 --> 00:25:08,840
these tools. 
And then free you up as as a 

435
00:25:10,000 --> 00:25:15,000
honestly, as APM contributor at 
any level really to do some of 

436
00:25:15,000 --> 00:25:18,200
the higher level work. 
Even if you're junior in an 

437
00:25:18,200 --> 00:25:20,960
organisation. 
Now if you end up with a team of

438
00:25:20,960 --> 00:25:25,040
interns that can come up with 
great ideas for you, then you 

439
00:25:25,040 --> 00:25:29,600
can start to build the muscle of
discerning what the right course

440
00:25:29,600 --> 00:25:34,360
is and then escalating that as 
your your work essentially. 

441
00:25:35,640 --> 00:25:37,640
OK. 
And what about a more 

442
00:25:37,640 --> 00:25:41,200
sophisticated level or a more 
senior level cross projects 

443
00:25:41,200 --> 00:25:46,320
where AI is taken more seriously
beyond the kind of initial 

444
00:25:46,560 --> 00:25:49,520
experimentation as you've 
described? 

445
00:25:49,520 --> 00:25:53,520
Where do you see that happening 
right now in the real world? 

446
00:25:54,880 --> 00:25:57,360
Yeah. 
I think there it becomes more 

447
00:25:57,360 --> 00:26:05,360
about, I see a lot of the 
challenges at that level as more

448
00:26:05,360 --> 00:26:09,200
interpersonal challenges of 
getting stakeholder alignment 

449
00:26:09,200 --> 00:26:12,720
and you know, you've got a plan 
or you've got some candidate 

450
00:26:12,720 --> 00:26:17,840
plans and you need to, you need 
to collect all the resources and

451
00:26:17,840 --> 00:26:21,880
get everyone focused around a 
common goal, a shared goal. 

452
00:26:22,280 --> 00:26:27,040
That's the kind of thing that AI
doesn't do as well right now. 

453
00:26:27,800 --> 00:26:32,640
So you can, but there are still 
ways that you can really apply 

454
00:26:32,640 --> 00:26:35,080
those tools. 
Daniel mentioned earlier the 

455
00:26:35,080 --> 00:26:41,760
ability to run scenarios right 
to you can you can say, hey, act

456
00:26:41,760 --> 00:26:45,800
as this stakeholder. 
Let's, let's I, I need to 

457
00:26:45,800 --> 00:26:48,120
practise for a stakeholder 
meeting here where I'm going to 

458
00:26:48,120 --> 00:26:52,000
be delivering some tough news or
I'm going to be pitching this 

459
00:26:52,000 --> 00:26:55,720
plan. 
Help me give me some feedback on

460
00:26:56,080 --> 00:27:00,440
the ways that I could improve 
this project proposal, but also 

461
00:27:00,440 --> 00:27:04,400
just my demeanour and the way 
that I the way that I present 

462
00:27:04,400 --> 00:27:08,400
myself and present this project.
That would be a very concrete 

463
00:27:08,400 --> 00:27:12,360
case and and anyone could just 
have that chat with ChatGPT 

464
00:27:12,360 --> 00:27:15,360
right now to to practise for a 
meeting. 

465
00:27:15,560 --> 00:27:18,560
You don't need some super hyper 
specialised tool. 

466
00:27:18,800 --> 00:27:23,200
Once you try ChatGPT and you see
where it fails, you can move to 

467
00:27:23,200 --> 00:27:26,400
a more advanced tool for 
something like this specific to 

468
00:27:26,400 --> 00:27:30,400
the project management domain. 
But I would encourage everyone 

469
00:27:30,400 --> 00:27:35,080
to just give that a try and see 
if see if you can learn 

470
00:27:35,080 --> 00:27:37,640
something from it. 
See if you can get a takeaway 

471
00:27:37,640 --> 00:27:42,440
there that can help you to help 
even improve your your inner 

472
00:27:42,440 --> 00:27:45,360
human interaction. 
That's I haven't that's not 

473
00:27:45,360 --> 00:27:48,880
really something that we've 
covered much before around using

474
00:27:48,880 --> 00:27:53,960
AI to improve your human skills.
That's you always hit a negative

475
00:27:53,960 --> 00:27:56,640
and how it's taken away from the
world of humans. 

476
00:27:57,000 --> 00:27:59,640
But this is absolutely putting 
that on its head. 

477
00:28:00,280 --> 00:28:03,360
Daniel, I can see you nodding 
your head there in agreement, 

478
00:28:03,360 --> 00:28:11,560
but what have you seen AI used 
across projects, programmes over

479
00:28:11,560 --> 00:28:13,920
the past year that would have 
been successful? 

480
00:28:15,480 --> 00:28:18,920
The way I generally characterise
it, I think Zach is really spot 

481
00:28:18,920 --> 00:28:21,200
on. 
Maybe maybe to take a 

482
00:28:21,200 --> 00:28:24,320
background, I think it's 
important to understand how 

483
00:28:24,320 --> 00:28:28,240
these language, large language 
models work so that you can 

484
00:28:28,240 --> 00:28:29,800
understand what it's useful or 
not. 

485
00:28:29,800 --> 00:28:33,320
Essentially the best analogy I 
have is let's just use 

486
00:28:33,320 --> 00:28:36,200
generative AI large language 
models as the example. 

487
00:28:36,600 --> 00:28:38,640
It's kind of like a stochastic 
parrot. 

488
00:28:39,320 --> 00:28:42,840
So what does it do? 
It sees some words in a question

489
00:28:43,480 --> 00:28:47,080
and it says, OK, I've seen these
words Co located with each 

490
00:28:47,080 --> 00:28:49,240
other. 
I'm going to go to my training 

491
00:28:49,240 --> 00:28:51,600
data and model that I've 
developed on that training data 

492
00:28:51,960 --> 00:28:55,600
and respond back with something 
that seems probabilistically 

493
00:28:56,600 --> 00:28:59,160
related, right? 
So if I asked certain kinds of 

494
00:28:59,160 --> 00:29:01,960
questions, it knows I've seen 
that question before, I've seen 

495
00:29:01,960 --> 00:29:03,400
these words kind of matched 
together. 

496
00:29:03,960 --> 00:29:07,240
And so I can give you a response
that would probably seem 

497
00:29:07,240 --> 00:29:10,920
similar. 
Now, why do I say this is you 

498
00:29:10,920 --> 00:29:13,920
have to realise that ChatGPT 
others have been trained on 

499
00:29:14,360 --> 00:29:18,520
essentially the realm of large 
scale corpus of data like 

500
00:29:18,520 --> 00:29:21,880
Internet level data. 
So why do I say this is that 

501
00:29:21,880 --> 00:29:25,400
it's good to start where I've 
seen it useful is good to start 

502
00:29:25,400 --> 00:29:29,640
for like generalist things to 
start things that you know are 

503
00:29:29,640 --> 00:29:33,360
very common in project 
management and are very like, I 

504
00:29:33,360 --> 00:29:35,560
would start with the thing What 
I've seen is you start with a 

505
00:29:35,560 --> 00:29:39,520
very mundane things that 
everybody with a project has to 

506
00:29:39,520 --> 00:29:43,680
do, a Gantt chart, a racing 
matrix, you know, like that 

507
00:29:43,680 --> 00:29:47,160
level and stuff that you have 
that you're willing to share 

508
00:29:47,160 --> 00:29:51,520
publicly, right? 
So you start there and you get a

509
00:29:51,520 --> 00:29:54,440
sense of, and I think that's 
where the biggest, easiest low 

510
00:29:54,440 --> 00:29:57,840
hanging fruit is mundane, 
painful things that you have to 

511
00:29:57,840 --> 00:30:01,320
do. 
You want to have 80% trial like 

512
00:30:01,320 --> 00:30:03,280
Zach said. 
And then that way I could spend 

513
00:30:03,280 --> 00:30:07,000
my time finessing the details as
opposed to building that up over

514
00:30:07,000 --> 00:30:08,840
hours. 
I can just start there. 

515
00:30:08,960 --> 00:30:14,000
Where it gets like the added 
value is now if you have 

516
00:30:14,000 --> 00:30:17,080
something that's your specialist
sauce as an organisation. 

517
00:30:17,560 --> 00:30:20,920
Now why did I mention all of 
this stuff about large language 

518
00:30:20,920 --> 00:30:22,840
models is they're chained on 
generalist data. 

519
00:30:23,520 --> 00:30:27,000
So now the question is, how do I
get it to understand better my 

520
00:30:27,000 --> 00:30:29,760
refined thing? 
Let's say I'm doing healthcare 

521
00:30:29,760 --> 00:30:34,520
work and I'm looking at a 
specialised disease just using 

522
00:30:34,640 --> 00:30:39,000
ChatGPT, etcetera. 
It's going to give me everything

523
00:30:39,000 --> 00:30:41,240
about medicine, but it's not 
going to have specialised 

524
00:30:41,240 --> 00:30:42,840
knowledge. 
And sometimes you want it to 

525
00:30:42,840 --> 00:30:46,240
train on smaller data. 
So there's two ways Zach brought

526
00:30:46,240 --> 00:30:50,360
it up about this is that some 
companies, their large language 

527
00:30:50,360 --> 00:30:53,120
models, you essentially have to 
ping the server of that model 

528
00:30:53,120 --> 00:30:56,200
and that's how it works. 
Other ones, you can actually 

529
00:30:56,200 --> 00:31:01,920
download their neural model, 
bring it into your closed kind 

530
00:31:01,920 --> 00:31:07,080
of space, give it data that's 
only to you in your closed 

531
00:31:07,080 --> 00:31:10,800
firewalled environment, and 
essentially take the basis of 

532
00:31:10,800 --> 00:31:14,000
the algorithm existing and train
it with more specialised data. 

533
00:31:14,000 --> 00:31:17,000
So now if you're taking the next
step and say, well, I get a 

534
00:31:17,000 --> 00:31:18,720
sense of how I want to do this 
Gantt chart. 

535
00:31:18,720 --> 00:31:20,760
I get a sense of how I want to 
do the race, like general things

536
00:31:20,760 --> 00:31:22,760
that just are pain points that 
are mundane. 

537
00:31:23,600 --> 00:31:27,720
And then I take the next step 
and say, hey, I want actually 

538
00:31:27,720 --> 00:31:30,800
more targeted knowledge for 
which we have the secret sauce. 

539
00:31:31,400 --> 00:31:35,240
You can train that model 
uniquely to your data. 

540
00:31:36,040 --> 00:31:39,640
And so that's called transfer 
learning essentially. 

541
00:31:39,640 --> 00:31:41,840
That would be the next step. 
Now I can get the really 

542
00:31:41,840 --> 00:31:44,480
specialised know how to develop 
it. 

543
00:31:44,480 --> 00:31:47,160
That's just for me. 
Now the point Zach made. 

544
00:31:47,160 --> 00:31:49,800
And I think there's concern 
that, Oh my gosh, if I use this,

545
00:31:50,400 --> 00:31:54,880
the human will be displaced, 
etcetera, because AI can 

546
00:31:54,880 --> 00:31:57,680
hallucinate. 
You really need to have expert 

547
00:31:57,680 --> 00:32:01,400
knowledge of what is sensible 
and what doesn't make sense. 

548
00:32:01,880 --> 00:32:03,800
So there's a little bit of 
danger if you're trying to use 

549
00:32:03,800 --> 00:32:07,360
it to explore in some newer area
you're not familiar with, you 

550
00:32:07,360 --> 00:32:09,280
need to make sure you're 
triangulating it with other 

551
00:32:09,280 --> 00:32:13,080
things and, and stuff, you know,
it's your expert knowledge. 

552
00:32:13,800 --> 00:32:15,880
In other places where you're 
using it to experiment, you're 

553
00:32:15,880 --> 00:32:17,720
going to need to look at other 
sources just to make sure. 

554
00:32:17,720 --> 00:32:21,480
OK, that sounds interesting, but
let me Fact Check it. 

555
00:32:22,040 --> 00:32:24,600
And there's ways to, there's 
settings actually you can do to 

556
00:32:24,600 --> 00:32:25,960
change that. 
There's something called 

557
00:32:25,960 --> 00:32:29,480
temperature. 
So if you actually make it, I 

558
00:32:29,480 --> 00:32:32,720
think it's really, really low. 
It's saying, I don't, I want you

559
00:32:32,720 --> 00:32:34,640
to be absolutely certain about 
this. 

560
00:32:34,840 --> 00:32:37,720
I don't want you to be creative 
versus I want you to really 

561
00:32:37,720 --> 00:32:39,720
think crazy. 
You can set the temperature 

562
00:32:39,720 --> 00:32:42,080
really high and say, come up 
with the most creative, unhinged

563
00:32:42,080 --> 00:32:43,840
thing. 
And even if it hallucinates, 

564
00:32:43,840 --> 00:32:46,400
maybe it's interesting, right? 
So it just depends on the nature

565
00:32:46,400 --> 00:32:49,360
of the problem. 
But very quickly, generalist, 

566
00:32:50,120 --> 00:32:54,200
mundane pain points start there.
As you build acumen, build 

567
00:32:54,200 --> 00:32:56,600
experimentation, you want to do 
something more specialised, you 

568
00:32:56,600 --> 00:32:58,840
can take in those models and 
train it specifically on your 

569
00:32:58,840 --> 00:33:00,960
data in a firewalled way. 
There's ways to do that now. 

570
00:33:02,280 --> 00:33:05,640
What benefits is AI bringing 
right now to to projects that 

571
00:33:05,640 --> 00:33:09,640
you've seen, Daniel? 
I think massive time benefits 

572
00:33:09,640 --> 00:33:12,360
already immediately, right, in 
terms of saving you all the 

573
00:33:12,360 --> 00:33:13,600
times you have to deal with 
things. 

574
00:33:14,200 --> 00:33:20,480
I think also it's saving you on 
cost later on because if you're 

575
00:33:20,480 --> 00:33:23,520
doing so much, the the theory is
if I'm experimenting and 

576
00:33:23,520 --> 00:33:26,600
trialling things on several 
scenarios and getting a bunch of

577
00:33:26,600 --> 00:33:29,640
these 80 percents and looking at
it, in the long run, it's 

578
00:33:29,640 --> 00:33:33,560
helping me avoid issues that I 
would have that I wouldn't have 

579
00:33:33,560 --> 00:33:36,280
been able to recognise if I 
didn't try that experimentation 

580
00:33:36,280 --> 00:33:37,720
up front. 
But I think the most immediate 

581
00:33:37,720 --> 00:33:41,920
for me is the time benefits, 
things that used to take really 

582
00:33:41,920 --> 00:33:45,720
long time that have to be done 
are getting you most of the way.

583
00:33:47,440 --> 00:33:52,280
And I think to Zach's point, as 
you use, if you do it with a 

584
00:33:52,280 --> 00:33:56,000
variety of LLMS, each trained in
different ways, like Claude, 

585
00:33:56,000 --> 00:33:59,880
like Gemini, like Co pilot, like
ChatGPT, you also can 

586
00:33:59,880 --> 00:34:01,760
triangulate pretty quickly as 
well. 

587
00:34:02,680 --> 00:34:08,199
And so I think there's there's 
like triangulation robustness 

588
00:34:08,480 --> 00:34:10,960
that I think in the immediate 
saves you time. 

589
00:34:10,960 --> 00:34:14,159
That's immediate. 
I think the cost stuff is, is 

590
00:34:14,159 --> 00:34:16,360
the things you would say based 
on comparison of what you had to

591
00:34:16,360 --> 00:34:20,000
do in the past of mistakes you 
can avoid now because you've 

592
00:34:20,239 --> 00:34:23,000
you're able to experiment far 
more widely. 

593
00:34:23,560 --> 00:34:26,239
But I'd say immediately is the 
scheduling and time facets. 

594
00:34:27,480 --> 00:34:31,560
As a leader, so as a project 
leader, like one level up, how, 

595
00:34:31,679 --> 00:34:36,600
how do you lead on AI within, I 
know your department or you 

596
00:34:37,920 --> 00:34:43,520
programme or an organisation And
how do you, I think, Daniel, 

597
00:34:43,520 --> 00:34:48,440
this is a point you, you made 
around making AI explainable in 

598
00:34:48,440 --> 00:34:52,880
terms of what it does and what 
assumptions it makes about 

599
00:34:52,880 --> 00:34:58,840
project delivery and outcomes. 
So, so to start asking people, 

600
00:34:59,240 --> 00:35:05,160
your workers, your Co workers to
have that discernment, not to go

601
00:35:05,160 --> 00:35:07,680
into this blind. 
I mean, it's pretty nuanced kind

602
00:35:07,680 --> 00:35:10,800
of sophisticated stuff. 
If all you've been doing is 

603
00:35:10,800 --> 00:35:13,680
trying to experiment a bit with 
ChatGPT, you might not get all 

604
00:35:13,680 --> 00:35:15,440
of this stuff. 
So as a leader, as a project 

605
00:35:15,440 --> 00:35:17,640
leader, how should you talk 
about this? 

606
00:35:17,640 --> 00:35:19,200
How? 
Where should you be about the 

607
00:35:19,200 --> 00:35:23,880
language you're using and what 
you're asking people to to take 

608
00:35:23,880 --> 00:35:29,960
from what AI produces? 
I think you're really hitting a 

609
00:35:29,960 --> 00:35:33,240
profound nail on the head, Emma,
because if you look at the 

610
00:35:33,240 --> 00:35:37,320
surveys with CEOs, executives, 
more senior leadership and 

611
00:35:37,320 --> 00:35:40,600
projects and organisations like 
Price Waterhouse Coopers did a 

612
00:35:40,600 --> 00:35:43,600
very nice one. 
And they basically said 61% are 

613
00:35:43,600 --> 00:35:45,840
like thinking this is going to 
solve a lot of issues. 

614
00:35:46,000 --> 00:35:48,120
They're going to increase 
productivity rapidly. 

615
00:35:48,800 --> 00:35:52,680
And then if you do, there's 
another interview by Upwork on 

616
00:35:52,960 --> 00:35:55,840
the day-to-day worker. 
Look at the, I call it the front

617
00:35:55,840 --> 00:35:56,800
line. 
It's not a great word. 

618
00:35:56,800 --> 00:35:59,640
But let's just say the, the 
those who are nearer to the 

619
00:35:59,640 --> 00:36:03,520
locus of work and they find 
something like, I want to say 77

620
00:36:03,520 --> 00:36:06,760
percent, 75 feel it's actually 
making them worse off and 

621
00:36:06,760 --> 00:36:09,920
burning them out. 
And what's happening is, is 

622
00:36:10,240 --> 00:36:11,760
you'd be sad. 
You know, we joke about the, I 

623
00:36:11,760 --> 00:36:13,440
mean, Zach mentioned the 
experimentation. 

624
00:36:13,440 --> 00:36:17,240
You would be surprised how many 
senior level people are just 

625
00:36:17,240 --> 00:36:19,400
saying this is going to solve 
everything without experimenting

626
00:36:19,400 --> 00:36:21,320
with it themselves. 
And So what I think is 

627
00:36:21,320 --> 00:36:25,680
happening, the gap is, is an 
over expectation of what this 

628
00:36:25,680 --> 00:36:28,520
will achieve and how much 
judgement will be needed. 

629
00:36:29,320 --> 00:36:31,640
This is why I think it's really,
really important. 

630
00:36:32,080 --> 00:36:34,680
First and foremost, senior 
leaders need to experiment with 

631
00:36:34,680 --> 00:36:36,720
it. 
And if you are actually, they 

632
00:36:36,720 --> 00:36:40,360
need to experiment this so they 
can calibrate their expectation 

633
00:36:40,360 --> 00:36:44,880
in judgement because they're 
looking at the kind of what they

634
00:36:44,880 --> 00:36:48,640
see or hear or perceive and 
using that to drive. 

635
00:36:49,040 --> 00:36:50,320
Oh, yeah, yeah. 
Just do it for everything. 

636
00:36:50,320 --> 00:36:51,720
And that's creating a lot of 
burnout. 

637
00:36:52,440 --> 00:36:54,080
So that's one aspect. 
So the question is, and there's 

638
00:36:54,080 --> 00:36:57,080
different ways to think about 
it, Do you treat it like, 

639
00:36:57,080 --> 00:37:00,080
there's a very nice analogy by 
Ethan Malik at Gorton. 

640
00:37:00,080 --> 00:37:03,280
He argues, do you look at this 
as cyborgs or centaurs? 

641
00:37:03,280 --> 00:37:07,320
So the idea is, do you look at 
it as I even more pragmatically,

642
00:37:07,320 --> 00:37:11,480
do I outsource bits and we look 
at it sequentially where AI does

643
00:37:11,480 --> 00:37:13,120
something and passes it to me, 
etcetera? 

644
00:37:13,320 --> 00:37:15,440
Or are we doing it in parallel 
where you can't even see where 

645
00:37:15,440 --> 00:37:18,880
the human and AI end and there's
different kinds of ways you can 

646
00:37:18,880 --> 00:37:21,000
use AI in your teaming to do 
that. 

647
00:37:21,000 --> 00:37:23,840
Do you treat it as another team 
member that you outsource stuff 

648
00:37:23,840 --> 00:37:26,800
and get back and sequence it? 
Or are they part of the ideation

649
00:37:26,800 --> 00:37:29,360
where you don't even see where 
the the team comes and goes? 

650
00:37:29,360 --> 00:37:32,600
That's more like pragmatic. 
I think on terms of your 

651
00:37:32,600 --> 00:37:35,080
question about at the end of the
day, we're dealing with a black 

652
00:37:35,080 --> 00:37:37,240
box where we don't know all the 
latent features. 

653
00:37:37,800 --> 00:37:44,120
There's a real push right now to
get a sense of what is going 

654
00:37:44,120 --> 00:37:46,680
into the algorithms, how 
representative they are, how do 

655
00:37:46,680 --> 00:37:48,400
they change the data when they 
go in. 

656
00:37:48,880 --> 00:37:52,840
And there's some discussion 
about creating like prescription

657
00:37:52,840 --> 00:37:57,240
labels for AI or nutrition 
labels with things like how 

658
00:37:57,240 --> 00:38:00,480
representative is the data? 
What data was this trained on? 

659
00:38:00,600 --> 00:38:03,560
Where is it vulnerable? 
How long is this? 

660
00:38:03,760 --> 00:38:08,520
How long is the insights I get 
from this algorithm worth useful

661
00:38:08,520 --> 00:38:09,520
or not? 
Does it take? 

662
00:38:09,520 --> 00:38:11,280
Is it months? 
Is it days? 

663
00:38:11,680 --> 00:38:14,120
And I think even those simple 
things would really help people 

664
00:38:14,120 --> 00:38:16,720
understand. 
Yes, it's a black box, but given

665
00:38:16,720 --> 00:38:19,880
what I know is going in and 
what's coming out, it gives me 

666
00:38:19,880 --> 00:38:23,400
enough kind of insight to say, 
OK, maybe I should try these 

667
00:38:23,400 --> 00:38:25,920
things versus another. 
To give a really tangible 

668
00:38:25,920 --> 00:38:29,040
example of management consulting
you brought up, Emma, is that 

669
00:38:29,320 --> 00:38:33,200
they find they did a really 
interesting study at BCG and all

670
00:38:33,200 --> 00:38:37,000
it was was literally cutting and
pasting ideas into the into the 

671
00:38:37,000 --> 00:38:41,200
algorithm and there was a 
massive boost in performance. 

672
00:38:41,200 --> 00:38:45,120
I want to say like not massive, 
it was like 17% increase just 

673
00:38:45,120 --> 00:38:49,760
from copy and paste. 
But when they gave things to the

674
00:38:49,760 --> 00:38:53,960
algorithm for which it was not 
equipped, sometimes these 

675
00:38:53,960 --> 00:38:56,320
algorithms have trouble 
triangulating data or even basic

676
00:38:56,320 --> 00:38:58,640
math. 
They actually experienced a 

677
00:38:58,680 --> 00:39:02,600
percentage loss in performance. 
So part of the trick is they 

678
00:39:02,600 --> 00:39:09,480
have to understand what to give 
the algorithm and what is not 

679
00:39:09,480 --> 00:39:11,800
good to give. 
And so if we have these kind of 

680
00:39:11,960 --> 00:39:15,840
nutrition labels, prescription 
labels to say basically, yes, 

681
00:39:15,840 --> 00:39:18,840
these are the kind of things 
we're excelling at ideation, 

682
00:39:18,840 --> 00:39:21,040
brainstorming, recombining 
information. 

683
00:39:21,280 --> 00:39:23,680
And here's where it's not good, 
like triangulating between 

684
00:39:23,880 --> 00:39:27,400
spreadsheets and other things in
interviews or even sometimes 

685
00:39:27,400 --> 00:39:31,280
basic math, then we're going to 
suffer. 

686
00:39:31,280 --> 00:39:35,720
So I think that and that's why 
it really it depends on senior 

687
00:39:35,720 --> 00:39:37,400
management experience. 
It would be great if they 

688
00:39:37,400 --> 00:39:39,960
experiment with their team so 
they can work on how they would 

689
00:39:39,960 --> 00:39:42,040
negotiate, how they would bring 
it into their protocols. 

690
00:39:42,760 --> 00:39:47,240
And from that they can learn 
more quickly what to share and 

691
00:39:47,240 --> 00:39:49,720
what does it get completely off 
so that you get the performance 

692
00:39:49,720 --> 00:39:53,560
benefits without the performance
detriments, if you will. 

693
00:39:54,480 --> 00:39:57,440
That what are you talking about 
there is learning what 

694
00:39:57,560 --> 00:40:01,040
algorithms work for which data 
and that's the sort of thing 

695
00:40:01,040 --> 00:40:03,640
that. 
On a team, people individually 

696
00:40:03,640 --> 00:40:06,120
might be going off doing their 
own thing and not thinking 

697
00:40:06,120 --> 00:40:09,560
necessary strategically. 
So have you got any advice 

698
00:40:09,560 --> 00:40:12,040
around if there's a project team
and everyone's doing their own 

699
00:40:12,040 --> 00:40:15,320
thing and they know they should 
be doing and it isn't the most 

700
00:40:15,320 --> 00:40:19,400
valuable thing there to share 
what you've learnt? 

701
00:40:20,560 --> 00:40:23,080
It is. 
And so as a leader, that's 

702
00:40:23,080 --> 00:40:26,400
something that you should be 
building into, building time 

703
00:40:26,400 --> 00:40:29,240
into regularly to make sure that
everyone knows what everyone 

704
00:40:29,240 --> 00:40:31,280
else is doing and what works and
what doesn't. 

705
00:40:31,880 --> 00:40:36,800
And somehow there is some kind 
of process around that so people

706
00:40:36,800 --> 00:40:40,200
aren't wasting their time and 
everyone's reaping the benefits.

707
00:40:40,440 --> 00:40:44,560
Because it's like you're very 
much working in, you know, with,

708
00:40:44,640 --> 00:40:48,360
I imagine people who aren't that
used to using this kind of stuff

709
00:40:48,360 --> 00:40:51,560
in their projects or they're 
excited about it or, you know, 

710
00:40:51,560 --> 00:40:55,080
what advice do you give them? 
How do you see people use it and

711
00:40:55,080 --> 00:40:57,480
experiment with it? 
And what advice would you give? 

712
00:40:58,640 --> 00:41:00,520
Yeah, absolutely. 
Yeah. 

713
00:41:00,520 --> 00:41:04,360
Well, I, I completely agree with
all of the points that we've 

714
00:41:04,360 --> 00:41:09,400
talked about so far. 
I think that socialising, what's

715
00:41:09,400 --> 00:41:11,800
working and what isn't within an
organisation. 

716
00:41:12,160 --> 00:41:15,960
I'm personally a big believer 
and my background in startups 

717
00:41:15,960 --> 00:41:19,440
and perhaps show some of my 
bias, but I'm a big believer in 

718
00:41:19,920 --> 00:41:23,440
letting teams be independent and
experiment with different things

719
00:41:23,480 --> 00:41:26,800
and even in a bigger 
organisation and then have the 

720
00:41:27,200 --> 00:41:31,040
having the the successful 
strategies, the successful 

721
00:41:31,320 --> 00:41:34,800
projects rise up and then be 
disseminated. 

722
00:41:35,000 --> 00:41:38,200
And so I would encourage the way
that I would think about it 

723
00:41:38,200 --> 00:41:41,760
would be to encourage teams to 
use different tools and 

724
00:41:41,760 --> 00:41:47,480
experiment and try, try out what
the the new, the new breadth of 

725
00:41:47,480 --> 00:41:50,880
technologies, because we don't 
know what's going to work in the

726
00:41:50,880 --> 00:41:52,920
long run. 
But we're still we're still in 

727
00:41:52,920 --> 00:41:55,400
the middle of this transition or
even at the beginning. 

728
00:41:55,720 --> 00:41:59,800
And so there isn't one right 
answer that's going to at least 

729
00:41:59,800 --> 00:42:02,840
most organisations, all but the 
very luckiest probably are not 

730
00:42:02,840 --> 00:42:08,200
going to set one course through 
this storm and maintain that the

731
00:42:08,200 --> 00:42:10,640
whole time, right. 
So the key instead would be to 

732
00:42:11,440 --> 00:42:14,640
develop systems, as you're 
saying I'm a really where the 

733
00:42:14,800 --> 00:42:19,120
best practises and the best new 
ideas coming up can be 

734
00:42:19,120 --> 00:42:22,280
socialised and spread more 
broadly and spread throughout an

735
00:42:22,280 --> 00:42:26,960
organisation to have everyone on
all the different teams follow 

736
00:42:26,960 --> 00:42:28,800
those best practises as they 
evolve. 

737
00:42:30,040 --> 00:42:33,360
I think it's really important to
ask both of you where what you 

738
00:42:33,360 --> 00:42:38,880
think 2025 will hold. 
I mean, I know that it's hard to

739
00:42:39,120 --> 00:42:45,440
look so too far ahead with this.
And equally it can be fun to get

740
00:42:45,440 --> 00:42:49,120
carried away the excitement to 
see what, what, what are the 

741
00:42:49,120 --> 00:42:53,720
possibilities, Zach? 
What, what would do you hope 

742
00:42:53,720 --> 00:42:57,120
2025 might bring? 
So what do you feel optimistic 

743
00:42:57,120 --> 00:43:01,160
about? 
And equally what what might keep

744
00:43:01,160 --> 00:43:03,520
you awake in the middle of the 
night around AII? 

745
00:43:05,360 --> 00:43:07,240
Think that there's a lot to be 
excited about. 

746
00:43:07,240 --> 00:43:14,800
I, I personally believe that AI 
will be a paradigm shift across 

747
00:43:14,800 --> 00:43:17,840
industries. 
So in the long run, I think it's

748
00:43:18,080 --> 00:43:21,080
of a similar scale to the 
Internet or personal computing 

749
00:43:21,080 --> 00:43:25,520
or these sorts of things where 
every industry, every vertical, 

750
00:43:25,800 --> 00:43:32,040
every specialisation, including 
of course PM is going to be 

751
00:43:32,040 --> 00:43:34,960
changed. 
And so I think that whether 

752
00:43:34,960 --> 00:43:38,200
that's in 2025 or in the next, 
in a few years after that, it's 

753
00:43:38,360 --> 00:43:42,400
a different question. 
But I do think that stay, I 

754
00:43:42,400 --> 00:43:45,000
mean, it's so exciting because 
there's so much possibility and 

755
00:43:45,000 --> 00:43:47,280
there's so much value from a 
business perspective to be 

756
00:43:47,280 --> 00:43:51,920
created and added and so much 
time to be saved and so many 

757
00:43:51,920 --> 00:43:55,000
more projects to be done. 
Just straight up, we can do so 

758
00:43:55,000 --> 00:43:57,080
much more. 
If we if we can work faster, we 

759
00:43:57,080 --> 00:44:00,600
can do so many more things, 
which is really exciting on a 

760
00:44:00,600 --> 00:44:04,000
human level. 
I think that just more and more 

761
00:44:04,000 --> 00:44:10,840
the ability to have AI agents 
are sort of these both somewhat 

762
00:44:10,840 --> 00:44:15,760
more autonomous tools that can 
have some long running context. 

763
00:44:16,400 --> 00:44:19,280
One of the biggest problems with
some of our chat chat based 

764
00:44:19,280 --> 00:44:22,320
interfaces right now is that 
they lose that organisational 

765
00:44:22,320 --> 00:44:23,360
context. 
Today. 

766
00:44:23,560 --> 00:44:27,440
They don't know if you start a 
new chat, you maybe you told it 

767
00:44:27,440 --> 00:44:30,080
about some of your best 
practises and and that kind of 

768
00:44:30,080 --> 00:44:32,840
thing, but you have to start 
over if you start a new chat. 

769
00:44:33,080 --> 00:44:37,960
So more and more I think we're 
going to see specific dedicated 

770
00:44:37,960 --> 00:44:43,680
agents is sort of the term of 
art to have that long running 

771
00:44:43,680 --> 00:44:47,720
memory of here's how things 
work, here's how we do things, 

772
00:44:47,840 --> 00:44:51,320
here's how we did the last 
project even right, which is 

773
00:44:51,320 --> 00:44:54,960
something that short chat 
session would not have. 

774
00:44:55,280 --> 00:44:59,000
So an agent that has that long 
running context and they can 

775
00:44:59,000 --> 00:45:02,560
also bring to bear some of the 
general knowledge and general 

776
00:45:02,560 --> 00:45:04,800
skills to kind of get something 
done. 

777
00:45:05,200 --> 00:45:06,600
That's something I'm really 
excited about. 

778
00:45:07,520 --> 00:45:12,560
On the downsides, I think that 
we've already talked about it a 

779
00:45:12,560 --> 00:45:18,360
bit, but just there is risk with
any, any paradigm shift this big

780
00:45:18,360 --> 00:45:23,800
that some people in certain 
roles and even some entire 

781
00:45:23,800 --> 00:45:29,440
organisations that don't, all of
which maybe don't adapt fast 

782
00:45:29,440 --> 00:45:34,320
enough to the, the new changes 
will be left behind. 

783
00:45:34,320 --> 00:45:38,320
And so I think that the biggest 
risk, I mean, the lucky thing 

784
00:45:38,320 --> 00:45:42,760
about this risk that I'm 
flagging is that we can all 

785
00:45:42,960 --> 00:45:46,560
still fix it. 
It's not the, it's not too late 

786
00:45:46,720 --> 00:45:51,560
to upskill yourself and your 
organisation and to adapt to 

787
00:45:51,560 --> 00:45:54,520
some of these tools and to keep 
adapting over the next 5 or 10 

788
00:45:54,520 --> 00:46:00,040
years and, and to, to weather 
that storm and learn what you 

789
00:46:00,040 --> 00:46:04,160
need to learn and build a more 
valuable and more powerful 

790
00:46:04,160 --> 00:46:06,960
really organisation in the 
longer run. 

791
00:46:06,960 --> 00:46:10,880
So there are risks there, but I 
think that we're it's still 

792
00:46:10,880 --> 00:46:14,000
early, so we can all we can all 
still weather this storm. 

793
00:46:14,840 --> 00:46:16,880
Thanks, Zach. 
That's so interesting. 

794
00:46:17,680 --> 00:46:21,080
Daniel what? 
What would be your take on what 

795
00:46:21,080 --> 00:46:24,120
what we can expect in 2025 and 
what might keep you awake at 

796
00:46:24,120 --> 00:46:28,400
night around AI? 
Yeah, it's hard to think of 2025

797
00:46:28,400 --> 00:46:31,920
because, you know, if you talked
McKinsey five years ago, they 

798
00:46:31,920 --> 00:46:33,720
were thinking, oh, it's 10 to 15
years from now. 

799
00:46:33,720 --> 00:46:35,520
We're going to have, you know, 
generative AI and language 

800
00:46:35,520 --> 00:46:36,600
learning. 
And then all of a sudden it 

801
00:46:36,600 --> 00:46:39,000
came. 
So I'm not sure when it will 

802
00:46:39,000 --> 00:46:41,280
happen. 
But my, my take away from this 

803
00:46:41,280 --> 00:46:44,000
is we got to think things that 
we thought were 5-10 years from 

804
00:46:44,000 --> 00:46:46,040
now could actually be next year.
So I'm just going to say the 

805
00:46:46,040 --> 00:46:49,200
ones I think are interesting. 
I think there's a couple of 

806
00:46:49,200 --> 00:46:52,000
things. 
One is the powering of AI. 

807
00:46:52,720 --> 00:46:56,760
The amount of energy and water 
that's going to need to upkeep 

808
00:46:56,760 --> 00:47:02,120
the data is massive. 
So I'd be looking out for what's

809
00:47:02,120 --> 00:47:04,640
going to happen in fusion 
energy, what's going to happen 

810
00:47:04,640 --> 00:47:06,240
in small modular nuclear 
reactors. 

811
00:47:06,240 --> 00:47:10,040
Because for example, the 
projections are one study out of

812
00:47:10,040 --> 00:47:16,280
Yale basically said by 2026 even
that the amount of energy that's

813
00:47:16,280 --> 00:47:19,080
going to be needed for the 
servers is the same amount of 

814
00:47:19,240 --> 00:47:23,560
annual consumption in Japan. 
So we're talking massive energy.

815
00:47:24,080 --> 00:47:27,840
The other one is cooling 
currently with just ChatGPT 3. 

816
00:47:27,840 --> 00:47:31,880
The the study I saw it uses 
something between 4.2 to 6.6 

817
00:47:31,880 --> 00:47:34,880
billion cubic metres of water. 
That's half the entire 

818
00:47:34,880 --> 00:47:36,640
consumption of the UK. 
That's nuts. 

819
00:47:36,720 --> 00:47:41,120
So look out of the technologies 
in terms of the cooling and the 

820
00:47:41,120 --> 00:47:42,560
powering. 
So that's one. 

821
00:47:43,200 --> 00:47:46,120
The other trend is how do I make
AI work on small data? 

822
00:47:46,120 --> 00:47:48,440
Everyone's assuming big data, so
I think you're going to see a 

823
00:47:48,440 --> 00:47:51,120
lot more on transfer learning. 
How do I use parsimonious data 

824
00:47:51,120 --> 00:47:53,800
that doesn't need an insane 
amount of energy? 

825
00:47:55,320 --> 00:47:57,520
So that's kind of 1, and I have 
some others, but you know, you 

826
00:47:57,520 --> 00:47:58,960
wanted to ask a question on 
this. 

827
00:47:58,960 --> 00:48:01,080
Yeah. 
No, no, no, that was that. 

828
00:48:01,160 --> 00:48:03,520
That was what I wanted to 
follow, follow up on. 

829
00:48:03,640 --> 00:48:05,880
What were the other things do 
you think are coming our way? 

830
00:48:06,000 --> 00:48:10,000
Not necessary, not necessarily 
for 2025, but on the agenda at 

831
00:48:10,000 --> 00:48:14,040
some point? 
I think an interesting one is 

832
00:48:14,040 --> 00:48:18,480
the developments in quantum. 
So machine learning right now 

833
00:48:18,480 --> 00:48:20,560
runs on what they call binary 
logic, right? 

834
00:48:20,560 --> 00:48:24,840
0 ones, typical computers, 
Quantum is game changing in this

835
00:48:24,840 --> 00:48:27,720
regard because now assume 
instead of just having zero and 

836
00:48:27,720 --> 00:48:31,760
one, I'm looking at the 
probability of being zero and 

837
00:48:31,760 --> 00:48:34,160
one, now I'm thinking of a 
continuous distribution that 

838
00:48:34,160 --> 00:48:37,640
used to be binary and there is 
massive power that can be 

839
00:48:37,640 --> 00:48:40,200
developed from that. 
Now I think it's a ways away, 

840
00:48:40,200 --> 00:48:43,440
but look, if LLM happened 
earlier than we expected, 

841
00:48:43,440 --> 00:48:45,120
there's going to be interesting 
things of quantum. 

842
00:48:45,120 --> 00:48:48,400
I've already seen some of those 
methodologies used in marketing 

843
00:48:48,400 --> 00:48:50,840
etcetera. 
I think one that's more 

844
00:48:50,840 --> 00:48:55,200
immediate is AI going into the 
contracting or procurement 

845
00:48:55,200 --> 00:48:57,160
space. 
So the notion of smart 

846
00:48:57,160 --> 00:48:59,800
contracts. 
So imagine now instead of human 

847
00:48:59,800 --> 00:49:02,600
to human interaction or project,
it's machine to machine. 

848
00:49:03,080 --> 00:49:07,880
So let's say company in my 
project, I'm a supplier A and 

849
00:49:07,880 --> 00:49:11,840
I'm the PMO and we've agreed 
that I want, I don't know, 100 

850
00:49:11,840 --> 00:49:15,480
widgets. 
I have an A sensor on the 

851
00:49:15,480 --> 00:49:18,640
machine building it that the 
minute that the widgets are 

852
00:49:18,640 --> 00:49:21,520
built, it immediately enacts the
contract and delivers it. 

853
00:49:21,520 --> 00:49:24,840
It's entirely self governing. 
That's going to be interesting. 

854
00:49:24,840 --> 00:49:26,200
So you're going to see some 
interesting work on the 

855
00:49:26,200 --> 00:49:30,600
procurement space with smart 
contracts potentially on the 

856
00:49:30,600 --> 00:49:36,520
downside, the ability to discern
between what is fake and what is

857
00:49:36,520 --> 00:49:38,760
real is becoming really, really 
hard. 

858
00:49:39,280 --> 00:49:43,200
So there's going to be, imagine 
a world where someone has a 

859
00:49:43,200 --> 00:49:49,040
crisis, uses audio from a 
influential figure in politics 

860
00:49:49,040 --> 00:49:51,840
or corporation. 
You can foment crises quite 

861
00:49:51,840 --> 00:49:53,480
quickly. 
So we're going to have to build 

862
00:49:53,520 --> 00:49:57,840
rapidly our ability to better 
discern fake versus not. 

863
00:49:58,440 --> 00:50:01,200
And so looking at the regulatory
space is going to be 

864
00:50:01,200 --> 00:50:03,880
interesting. 
I think the US, the EU and even 

865
00:50:03,880 --> 00:50:05,920
the Chinese are thinking 
differently about this. 

866
00:50:06,560 --> 00:50:08,280
I think the US is a market LED 
approach. 

867
00:50:08,280 --> 00:50:10,680
They want to see what the market
does and let that kind of run. 

868
00:50:11,080 --> 00:50:13,280
I think the EU is taking a more 
safety approach. 

869
00:50:13,600 --> 00:50:15,880
They're worried about validating
the data quickly. 

870
00:50:16,200 --> 00:50:18,920
This is why you see the EUAI Act
versus how it is in the States. 

871
00:50:18,920 --> 00:50:21,840
And I think in China they're 
thinking about the integration. 

872
00:50:22,080 --> 00:50:24,800
They realise that some of this 
is going to be difficult, but 

873
00:50:24,800 --> 00:50:27,120
they realise they have to build 
their capabilities to discern 

874
00:50:27,160 --> 00:50:29,960
what's real or not. 
So I think the regulatory space 

875
00:50:29,960 --> 00:50:32,680
is going to be interesting to 
see about how we handle the, you

876
00:50:32,680 --> 00:50:35,800
know, the proliferation of this 
stuff at scale, but also 

877
00:50:35,800 --> 00:50:39,040
recognising our inability to 
recognise synthetic versus not. 

878
00:50:39,040 --> 00:50:40,680
In some cases that may not be a 
problem. 

879
00:50:41,040 --> 00:50:43,480
In some cases you can obviously 
imagine it could be a very big 

880
00:50:43,480 --> 00:50:45,560
problem. 
I'm going to try and wrap this 

881
00:50:45,560 --> 00:50:49,600
up now, but are there any final 
thoughts that either of you want

882
00:50:49,600 --> 00:50:52,160
to share? 
Or maybe I can ask you how 

883
00:50:52,160 --> 00:50:55,080
optimistical, pessimistic you 
feel about this right now? 

884
00:50:56,040 --> 00:51:00,560
I'm very optimistic. 
I think my my final takeaways 

885
00:51:00,560 --> 00:51:05,680
would be just to embrace, 
embrace this paradigm shift if 

886
00:51:05,680 --> 00:51:09,280
you can, as an individual 
contributor all the way up to an

887
00:51:09,280 --> 00:51:13,000
executive. 
Anyone who's working on PM 

888
00:51:13,240 --> 00:51:17,320
problems, I would say just 
embrace, Embrace the change and 

889
00:51:17,320 --> 00:51:21,040
see how you can do your best to 
see how you can apply it to your

890
00:51:21,040 --> 00:51:24,160
organisation over time. 
That's all that anyone really 

891
00:51:24,160 --> 00:51:27,120
can do. 
Daniel, do do you want to give 

892
00:51:27,120 --> 00:51:30,920
us your your final thoughts? 
How optimistic are you feeling? 

893
00:51:32,080 --> 00:51:34,320
Yeah, sure. 
That's, that's a hard question. 

894
00:51:35,400 --> 00:51:36,760
I would say I'm in the middle, 
right. 

895
00:51:36,760 --> 00:51:40,360
I'm measured about this. 
I think, I think there's a real 

896
00:51:40,360 --> 00:51:44,000
lot of potential. 
But we're also at the same time 

897
00:51:44,920 --> 00:51:50,240
really as a society, very ill 
equipped with the capabilities 

898
00:51:50,240 --> 00:51:53,200
to really harness that potential
and where it where to understand

899
00:51:53,200 --> 00:51:55,760
where it goes wrong. 
So my encouragement is very 

900
00:51:55,760 --> 00:51:59,000
similar to what Zach said, which
is the need to experiment. 

901
00:51:59,520 --> 00:52:04,480
Everyone needs to experiment at 
a level of which to do this and 

902
00:52:04,480 --> 00:52:07,960
not to try to outsource it. 
The temptation is let me 

903
00:52:07,960 --> 00:52:09,360
outsource it to a technology 
unit. 

904
00:52:09,360 --> 00:52:10,760
Let me outsource it to my lower 
end. 

905
00:52:11,040 --> 00:52:13,320
You need to experiment it with 
yourself to calibrate your 

906
00:52:13,320 --> 00:52:15,440
judgement. 
And I think hopefully with that 

907
00:52:15,440 --> 00:52:19,200
as a society, if we can build 
the right labelling, the right 

908
00:52:19,200 --> 00:52:21,880
guardrails, I think it could 
really harness that potential. 

909
00:52:22,240 --> 00:52:27,480
But it's still early days. 
So I would say, you know, it 

910
00:52:27,480 --> 00:52:30,640
depends on what day you get me. 
Listen, it just needs to say 

911
00:52:30,640 --> 00:52:33,600
thank you to both of you for an 
interesting conversation that 

912
00:52:34,000 --> 00:52:36,200
could and should go on for 
another couple of hours. 

913
00:52:36,200 --> 00:52:39,880
So thank you again so much for 
your time. 

914
00:52:39,880 --> 00:52:42,040
It's been absolutely 
fascinating. 

915
00:52:42,040 --> 00:52:46,160
And I'd love to catch up with 
you again in the last six months

916
00:52:46,160 --> 00:52:49,240
and see how far it's all moved 
since then. 

917
00:52:49,240 --> 00:52:51,200
So, so thank you very much for 
your time. 

918
00:52:52,280 --> 00:52:54,080
Yeah, thank you. 
This was a fun conversation. 

919
00:52:54,240 --> 00:53:04,920
Thanks, Ella. 
Thanks again to Daniel and Zach 

920
00:53:04,920 --> 00:53:07,920
for joining us and to you for 
listening to the APM podcast. 

921
00:53:08,560 --> 00:53:12,000
I don't think I've ever recorded
such a mind expanding podcast 

922
00:53:12,000 --> 00:53:15,560
before, so I hope they've given 
you much food for thought and 

923
00:53:15,560 --> 00:53:18,600
practical advice on how you can 
use AI in projects and how to 

924
00:53:18,600 --> 00:53:22,280
lead on experimenting with it. 
But anyway, don't forget to look

925
00:53:22,280 --> 00:53:24,640
out for more episodes or to rate
and reviews. 

926
00:53:24,640 --> 00:53:27,880
Wherever you get your podcasts, 
we'd welcome you to get in touch

927
00:53:27,880 --> 00:53:31,400
with your comments, feedback and
suggestions by emailing us at 

928
00:53:31,520 --> 00:53:34,760
APM Podcast at 
syncpublishing.co.uk. 

929
00:53:35,920 --> 00:53:39,320
This podcast has been brought to
you by APM, the chartered body 

930
00:53:39,320 --> 00:53:42,720
for the project profession. 
For more information on APM, 

931
00:53:42,840 --> 00:53:45,280
visit apm.org.uk.
