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Welcome to the IPM podcast. 
APM is the childhood body for 

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the project profession. 
My name is Emma DeVito, and I'm 

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the editor of project apm's 
coarsely journal and your host 

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today. 
I'm speaking again with bent 

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flew via. 
The first BT professor and 

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inaugural chair of major program
management to the University of 

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Oxford Sayid business school, 
who has just published a new New

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book together with journalists 
and Gardner, called how big 

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things get done. 
The surprising factors behind 

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every successful project from 
home renovations for science, 

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exploration published by 
MacMillan Avid podcast. 

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Listeners might remember, I 
spoke to Bent back in March, 20 

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21 about how to make your 
projects, a success in which he 

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spoke about reference class. 
Forecasting, one of the ways in 

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which to help ensure the 
realistic planning budgeting, as

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setting of expected benefits for
your projects, Been formulated 

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the iron law of Mega projects 
that contends that 1 billion 

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dollar plus mega-projects rail 
tunnels nuclear power stations 

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Olympic games were almost always
blow their budget and schedule 

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and yield fewer benefits and 
promised his new book, outlines 

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how the data shows this is no 
mystery. 

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It's usually the result of 
terrible forecasting and 

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planning. 
The good news is that he 

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explains how every projects from
a house renovation to the 

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building of a new nuclear power 
station can be done far more 

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More successfully, in fact, his 
approach which hinges on his 

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reference class, forecasting 
tool, will he hopes help us to 

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get to grips with the most 
critical mega-projects of all 

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the climate change. 
Emergency, we all face but 

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hello, welcome back to the Opium
podcast. 

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So I'm delighted to have you 
back. 

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Thank you very much and thank 
you for having me again. 

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Let's get down to your book, How
big things get done, the 

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surprising factors behind every 
successful, Checks from home, 

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renovations to space 
exploration. 

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First thing I wanted to 
congratulate you and such a 

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gripping read, which is not 
something I usually say about 

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most business books. 
Why did you want to write this 

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particular book when you did 
because they had to do something

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during the pandemic. 
But I started thinking about it 

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before the pandemic and 
planning. 

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Its and the reason that I wanted
to do it was that I wanted to do

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something that was written in a 
more popular fashion, you know 

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where you Have to be an academic
or a professional project 

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manager in order to understand 
what we were saying in the book,

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but it was written in a 
language. 

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We are pretty much any person. 
Could pick it up and understand 

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what it was about and also 
understand that it actually 

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relates to their life. 
It's not just about these big 

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projects you hear about in the 
news like hs2 or a new 

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skyscraper somewhere in the 
world. 

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It's also about the products we 
do in our daily lives like you 

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know, Organizing a holiday or a 
wedding or doing a home. 

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Renovation is an example. 
We love and we use in the book. 

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So we also wanted to write about
project management in the way 

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that it became clear to people 
that this is actually about your

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life. 
It's not about something that is

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happening, only in professional 
circles. 

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It's also happening in your 
daily life. 

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One of the messages that really 
stuck with me is the central 

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idea is think, slow act fast, 
could you explain to listeners 

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What this actually means and how
it should be applied to 

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projects. 
The first thing I want to say is

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that I think some people would 
rebel against things slow 

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because they think it means take
a long time, and it doesn't 

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necessarily mean that it means 
that you need to slow down your 

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thinking in accordance with the 
findings, in behavioral 

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economics. 
So, you know, Daniel kahneman's 

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book called thinking fast and 
slow. 

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It's about. 
We have these two ways of 

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thinking and one is our 
spontaneous way that we use as a

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fallback position. 
She's the fastest ways, we think

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fast and that gets us into a lot
of trouble. 

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So there's probably a good 
reason in evolutionary terms 

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that we have this ability to 
think really fast, you know, but

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some things are not suited for 
that. 

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And I would say that a big 
project is the kind of thing 

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that is not suited for fast 
thinking that you actually need 

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to carefully, consider what 
you're doing. 

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Because the fact that it's big 
means that it has big 

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consequences, including on your 
own life. 

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It's one of your private 
projects, So the we basically 

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use the results from behavioral 
economics and Behavioral Science

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and saying, okay this is a very,
very well documented finding 

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that we actually need to think 
slow to be successful. 

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Behavioral economics, don't go 
further than that. 

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But we go further, we take the 
action side in because, of 

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course, that's important when 
you're doing projects, it's all 

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about action. 
There's no project isn't worth 

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much. 
If it's all just thinking or 

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words on paper, it needs to 
happen in reality and that's 

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Where the action comes in and 
we've started products very 

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carefully and and many people 
actually think the bigger the 

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project you do, the more risky 
and difficult it is. 

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And we find that's actually not,
that's not the main problem, 

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there's a bit of Truth to that 
but not much actually, the main 

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thing is the longer. 
It takes the more risky it is 

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and the higher risk of going 
terribly wrong. 

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So it's actually time that is 
the killer for projects not size

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and this is something thing that
has never been documented before

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that, it's actually about time 
and not size time is the killer.

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So that's why we say egg fast. 
So by aging fast, you can 

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actually reduce your risks 
enormously, especially you have 

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been thinking slow for her. 
So that's why we say the rhythm 

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of success in projects is think 
slow act fast. 

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So when you say act fast and if 
you act slower, there's higher 

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risk. 
Can you spell out why that is? 

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Is it because you've got a 
greater window open to Events. 

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That might disrupt the project. 
Exactly. 

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That's that's the key the window
and how big the window is and we

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call it the window of Doom and 
that's very well founded. 

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I mean, this is based on heart 
research and because the bigger 

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you make the window, which means
the the bigger you make the 

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period that you are delivering 
in the higher. 

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The risk is that something bad 
is going to fly through that 

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window and smash up your 
project, black swans, for 

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instance, to use the term that 
nesting Nicholas taleb has made 

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popular. 
That it actually turns out that 

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the risk of black swans 
derailing. 

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Your project goes up 
exponentially with the longer 

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the time you take. 
So it's very risky to take a 

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long time in terms of black 
swans. 

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And this is a very important, 
maybe the most important finding

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in the book, in my own point of 
view is that the vast majority 

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of projects have fed Tails 
regarding performance. 

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So so products are Black Swan 
inclined. 

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That means that the best thing 
you can do to reduce Who's that 

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Black Swan risk and other risks 
to emphasize is to reduce that 

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window by keeping it short. 
And and we study successful 

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project leaders who are doing 
exactly. 

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That probably the most famous 
right now is Elon Musk. 

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You know, he's been extremely 
successful in his company. 

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So that's Tesla and SpaceX in 
using these principles that we 

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are describing in the book, like
getting to production really 

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fast and, and thinking things, 
Through very carefully before 

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you start actually doing things 
and how do you square the 

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thinking slow with the current 
appetite for agile and iterative

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thinking and just doing 
something and pivoting and 

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experimenting. 
So I want to distinguish between

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two types of projects projects 
that are easily reversible, 

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where you can very easily. 
Reverse your decisions and 

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doesn't matter much, you know, 
whether you did something and 

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you have to redo it. 
And that's Agile is good for 

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situations where you can easily 
reverse your decisions and you 

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can get a learning process going
and then you just you revise. 

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So this is common in software 
and that's where a child comes 

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from, right? 
But I don't mean to say that a 

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child should be limited to just 
software. 

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It's actually very useful method
in lots of context. 

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But software is particularly 
suitable, because you're not 

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building anything physical, and 
it's very, it's quite easy to 

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change things. 
And that's why you talk about 

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me. 
Mum. 

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Viable products also in hii, 
right? 

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You just build a minimum viable 
product, your Market, put it to 

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Market your test it, and then 
you just take it back again and 

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you, and you fix things that 
don't work and you improve it, 

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then you send it out again and 
you go through iterations like 

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that. 
That's fine for products that 

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are easily reversible, but 
products that are not reversible

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so irreversible projects, you 
can't do that. 

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So, for instance, if you're 
putting on a wedding, it's not a

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good idea just to try a little 
wedding, you know, and then see 

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how it goes, and then you do 
another one, you know. 

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The same thing. 
Like if you're building a 

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skyscraper, how on Earth would 
you say? 

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Okay, we're going to put up a 
skyscraper, it doesn't work. 

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We take it down again and then 
we do another one, that would be

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agile, right? 
Doesn't work. 

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So you have to make a very clear
distinction between reversible 

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and irreversible decisions. 
Most big projects that actually 

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irreversible. 
Now, they don't have to be some 

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big software products can be 
built in an agile fashion and, 

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and some change management 
products can be done in an agile

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versus where you're just 
changing organizational 

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structure. 
Sirs and organizational 

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processes and so on. 
And where it's not that big of a

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deal, if you make a mistake and 
have to redo it. 

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But anything, you know, like 
you're building a tunnel under 

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the channel between the UK and 
France. 

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You can't just start boring and 
then say, okay, if start 

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working, will start pouring 
somewhere else. 

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Why does thinking slow and 
acting fast, not usually happen 

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because we are programmed to not
do this, we are hard-wired from 

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nature from biology, for 
whatever reason. 

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Probably very good revolutionary
regions. 

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We have something called 
availability bias. 

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That whatever pops into our 
brain first and makes itself 

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available as a thought. 
And this could be a thought 

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about a project or an idea for 
the project. 

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We tend to take on to that and 
then disregard all sorts of 

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other things. 
We actually kind of lose 

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perspective because we already 
have a prospective. 

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Namely, the first thought that 
came into our mind. 

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This is very well-documented 
again, in Behavioral Science and

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behavioral economics, that we 
have this and this is something 

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to watch out for. 
And that's why we think fast, we

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just It jumped to the first 
thing. 

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And then we assume that this is 
all there is Kahneman has the 

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word for he called it. 
We see a tea which is a terrible

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acronym, but that's what he 
calls it it stands for what you 

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see is all there is. 
So what you see is all there is 

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that's an extremely strong, 
cognitive bias we have and and 

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can a man spends a large part of
his book describing this and how

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it trips us up. 
So that's what's happening in 

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projects is that we quickly. 
Let's go on to some idea. 

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Maybe even a specific technology
technology that we're going to 

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use for this project and then 
that's all we see. 

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What we see is all there is and 
we run with ads instead of 

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instead of setting stepping back
and saying, okay now I have one 

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idea now let me start to think 
about some other ideas and we 

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give very clear guidance in the 
book and and take the readers 

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hand and walk the reader through
processes that you can use to 

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step back and think more 
systematically about what are 

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the Alternatives here? 
What are the many other ways 

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that we could do this? 
This and then decide, which of 

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these ways are you going to use?
One of our main means is to ask 

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why we encourage anybody, who's 
doing a project to First, sit 

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down and ask themselves or 
whoever is doing this project, 

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why are you doing the project Y?
And you need to have a very good

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answer to that question before 
you start. 

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So, you actually know precisely 
and very well thought out what 

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the reasons are that Doing the 
project then after you know that

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you can start thinking backwards
from that. 

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That's the really the end 
product, you want to end up 

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with, then you work backwards 
through the against diagram and 

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to the left side of the diagram.
And then you start thinking 

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about how do I deliver the why? 
And, and what's the best way to 

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do that? 
That's a way to avoid falling 

230
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into this trap of committing to 
a bad idea of front which is 

231
00:12:39,200 --> 00:12:41,200
very common. 
And if you do that, then you'll 

232
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get the opposite of thinking 
slow acting. 

233
00:12:43,400 --> 00:12:46,300
So fast. 
You get think fast X Lo because 

234
00:12:46,300 --> 00:12:49,500
you have, if you haven't thought
out what you are going to do, 

235
00:12:49,500 --> 00:12:52,200
then all sorts of problems are 
going to pop up when you can 

236
00:12:52,200 --> 00:12:54,100
least afford it. 
And when it's really going to 

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00:12:54,100 --> 00:12:57,700
slow you down which is in the 
delivery phase, I want to talk 

238
00:12:57,700 --> 00:13:00,200
to you about thinking, right to 
left. 

239
00:13:00,200 --> 00:13:02,000
So that connects with what you 
were saying. 

240
00:13:02,000 --> 00:13:05,100
Just then about, what is it? 
Why are you doing this project? 

241
00:13:05,100 --> 00:13:07,300
What do you hope the outcomes to
be? 

242
00:13:08,100 --> 00:13:13,300
So thinking right to live is 
referring to the process. 

243
00:13:14,100 --> 00:13:18,600
Chart that is used in most 
project planning and management.

244
00:13:18,600 --> 00:13:23,800
So the Gantt chart classically 
where you have the end result 

245
00:13:23,800 --> 00:13:26,600
the outcome on the rights and 
then everything that needs to 

246
00:13:26,600 --> 00:13:28,900
happen left of that. 
So you start all the way on the 

247
00:13:28,900 --> 00:13:31,400
left and then you eventually end
up on the right. 

248
00:13:31,800 --> 00:13:35,600
We say reverse that process, 
start on the rights, then work 

249
00:13:35,600 --> 00:13:38,800
your way backwards to the lift 
and then you start delivery 

250
00:13:38,900 --> 00:13:40,700
while you keep your eyes on the 
right? 

251
00:13:40,700 --> 00:13:43,300
So, you know that at all times, 
that anything you do. 

252
00:13:43,400 --> 00:13:46,200
Do is contributing to what's on 
the right of the diagram. 

253
00:13:46,500 --> 00:13:50,000
And the right is established by 
the question, why, that's why 

254
00:13:50,000 --> 00:13:52,800
you ask the why question, why 
are we doing this? 

255
00:13:52,900 --> 00:13:55,000
What we're doing it? 
Because we want this, and that 

256
00:13:55,000 --> 00:13:58,200
this is your end results. 
So the why question helps you 

257
00:13:58,200 --> 00:14:00,700
put the right thing on the right
side of the diagram? 

258
00:14:01,400 --> 00:14:03,300
And then, then you work 
backwards. 

259
00:14:03,300 --> 00:14:06,500
And the key thing here is that 
this helps you having, you know,

260
00:14:06,500 --> 00:14:10,500
you, you're basically having a 
North star that will lead you 

261
00:14:10,700 --> 00:14:12,800
all the way through the project 
delivery process. 

262
00:14:12,800 --> 00:14:16,000
No matter. 
Complex it is and how much you 

263
00:14:16,400 --> 00:14:20,500
you you tend to get lost in the 
weeds from time to time. 

264
00:14:20,800 --> 00:14:23,200
If you look up and you look at 
what's out there on the right 

265
00:14:23,200 --> 00:14:26,200
you know where what you should 
be aiming for and then you just 

266
00:14:26,200 --> 00:14:28,900
look down and see is what I'm 
doing now. 

267
00:14:29,200 --> 00:14:32,300
Actually contributing to that 
outcome and if the answer is 

268
00:14:32,300 --> 00:14:33,800
yes, keep doing what you're 
doing. 

269
00:14:33,800 --> 00:14:36,400
If the answer is no, stop doing 
what you're doing and start 

270
00:14:36,400 --> 00:14:38,700
doing something that actually 
contributes to the outcome. 

271
00:14:39,200 --> 00:14:42,100
And very often people get lost 
in their projects, you know, 

272
00:14:42,100 --> 00:14:44,900
they lose their way. 
Way, because it's not clear. 

273
00:14:44,900 --> 00:14:46,700
What? 
What's in the, The Box on the 

274
00:14:46,700 --> 00:14:50,700
right of the process diagram, I 
was curious on your thoughts 

275
00:14:50,700 --> 00:14:52,900
about optimism. 
Optimism bias. 

276
00:14:52,900 --> 00:14:55,300
How you mitigate against that in
a project? 

277
00:14:56,500 --> 00:14:58,700
Yes. 
Also, we are seeing that. 

278
00:14:58,700 --> 00:15:03,200
There are two big things that 
decide the fate of projects one 

279
00:15:03,200 --> 00:15:06,600
in Psychology. 
The other is power and the 

280
00:15:06,700 --> 00:15:11,500
optimism bias is psychology. 
So this is probably the most 

281
00:15:11,500 --> 00:15:14,300
well established its cognitive 
bias and the most research 

282
00:15:14,300 --> 00:15:18,400
cognitive bias that exists it 
again, very well documented that

283
00:15:19,000 --> 00:15:21,400
we are hard-wired to be 
optimists. 

284
00:15:21,400 --> 00:15:24,500
And again, probably for good 
reason we needed to get up in 

285
00:15:24,500 --> 00:15:28,900
the morning and get to Work and 
take care of our kids and and do

286
00:15:28,900 --> 00:15:33,200
projects and and nobody and 
certainly not me would deny 

287
00:15:33,200 --> 00:15:36,000
that. 
We need optimism in our lives 

288
00:15:36,000 --> 00:15:40,700
and we need optimism in project 
management and project delivery.

289
00:15:42,000 --> 00:15:46,400
However, optimism can be 
misplaced, it can really get you

290
00:15:46,400 --> 00:15:49,900
into bed situation. 
Like just imagine if you are 

291
00:15:49,900 --> 00:15:53,600
getting on a plane and you hear 
the first pilot saying to the 

292
00:15:53,600 --> 00:15:56,100
second pilot, I'm optimistic 
about the future. 

293
00:15:56,300 --> 00:15:58,300
Situation. 
I don't know about you, but I 

294
00:15:58,308 --> 00:16:00,800
don't want to be on that plane. 
I want to get off. 

295
00:16:00,800 --> 00:16:03,100
I don't want a pilot who's 
optimistic about the future 

296
00:16:03,100 --> 00:16:05,700
situation. 
I want the pilot whose they did 

297
00:16:05,700 --> 00:16:09,100
certain and realistic about the 
fuel situation. 

298
00:16:09,100 --> 00:16:10,700
Now, what's the fuel of 
products? 

299
00:16:11,000 --> 00:16:13,800
The fuel projects is money and 
time. 

300
00:16:14,400 --> 00:16:18,500
We need money and time to fuel 
our products to get to that box 

301
00:16:18,500 --> 00:16:20,700
on the right, you know, of the 
diagram. 

302
00:16:22,100 --> 00:16:26,400
And I don't want to work with 
project leaders that are To 

303
00:16:26,400 --> 00:16:28,800
Mystic about the budgets. 
I don't want to work with 

304
00:16:28,800 --> 00:16:33,000
project leaders that are 
optimistic about the schedule 

305
00:16:33,400 --> 00:16:36,900
because I know that if that's 
the case that we have a huge 

306
00:16:37,600 --> 00:16:40,200
risk of crashing just like the 
airplane would have if you 

307
00:16:40,200 --> 00:16:42,100
optimistic about the future 
situation. 

308
00:16:42,800 --> 00:16:44,900
Now I'm lucky. 
I get to work on a lot of 

309
00:16:44,900 --> 00:16:47,600
projects because a lot of 
product making this error and 

310
00:16:47,600 --> 00:16:50,600
then you know, once they made 
the error, I can hired into it 

311
00:16:50,600 --> 00:16:52,800
too. 
Deep is the project and get rid 

312
00:16:52,800 --> 00:16:57,100
of the optimism and and then see
if we can, can we can we Salvage

313
00:16:57,100 --> 00:16:59,600
the prop? 
The project can be re-baseline 

314
00:16:59,600 --> 00:17:02,600
it and then make sure we have a 
realistic schedule and a 

315
00:17:02,600 --> 00:17:06,300
realistic budget for for 
delivering, the rest of the 

316
00:17:06,300 --> 00:17:10,099
project successfully. 
And there are, you know, very 

317
00:17:10,099 --> 00:17:12,800
good ways of doing this and 
they're different ways. 

318
00:17:12,800 --> 00:17:16,400
So I've developed a method 
called reference class 

319
00:17:16,400 --> 00:17:19,200
forecasting, but they also 
something called similarity 

320
00:17:19,200 --> 00:17:24,400
based forecasting. 
They are, you know, where you 

321
00:17:24,400 --> 00:17:27,000
can, you can before you even 
start the You can try to imagine

322
00:17:27,000 --> 00:17:31,400
everything that could go wrong 
with it and so that's called a 

323
00:17:31,400 --> 00:17:33,400
pre-mortem. 
You actually pick the project 

324
00:17:33,400 --> 00:17:35,300
apart before you start it and 
see. 

325
00:17:35,300 --> 00:17:37,400
Okay. 
If everything goes wrong what 

326
00:17:37,400 --> 00:17:40,000
could happen here and then you 
protect yourself against all 

327
00:17:40,000 --> 00:17:41,600
these things. 
So there are many ways you can, 

328
00:17:41,600 --> 00:17:44,800
you can deep is projects. 
It's called there's a common 

329
00:17:44,800 --> 00:17:46,900
term for this. 
Now, that is emerging Court 

330
00:17:46,900 --> 00:17:50,600
decision, hygiene. 
This is a kind of hygiene that 

331
00:17:50,600 --> 00:17:54,300
you need to do on your 
decisions, to make them sound, 

332
00:17:54,300 --> 00:17:57,200
you know, and healthy to make. 
A healthy decision. 

333
00:17:57,200 --> 00:18:00,500
You need to Citizen hygiene D 
biasing is part of decision. 

334
00:18:00,500 --> 00:18:03,800
Hygiene, we very much need that 
on Project. 

335
00:18:04,500 --> 00:18:09,500
How important is the well, the 
politics side of things and how 

336
00:18:09,500 --> 00:18:12,200
is the project manager or 
project leader to. 

337
00:18:12,200 --> 00:18:16,300
You prepare yourself as best, 
you can to deal with that side 

338
00:18:16,300 --> 00:18:18,600
of things. 
So we haven't. 

339
00:18:18,600 --> 00:18:21,900
And if you ristic about that and
we call it, builds your Bridges 

340
00:18:21,900 --> 00:18:25,600
before you need them. 
It's too late to start 

341
00:18:25,600 --> 00:18:28,200
developing stakeholder 
relations, when you need the 

342
00:18:28,200 --> 00:18:31,400
stakeholders to help you, when 
things start going wrong with 

343
00:18:31,400 --> 00:18:34,400
your project, you need to have 
built those relations. 

344
00:18:34,400 --> 00:18:36,500
So those are the bridges that 
I'm talking about. 

345
00:18:36,500 --> 00:18:39,400
You need to build those bridges 
before you need them. 

346
00:18:39,600 --> 00:18:42,100
So that they are there when you 
need them and you can cross 

347
00:18:42,100 --> 00:18:44,000
them, you can, you can 
communicate with the 

348
00:18:44,000 --> 00:18:47,000
stakeholders and you can, you 
can ask them for help, you know,

349
00:18:47,000 --> 00:18:49,700
to, to get the project back on 
track. 

350
00:18:50,500 --> 00:18:53,400
So that's that's the, the 
stakeholder management. 

351
00:18:53,700 --> 00:18:55,800
Part of things. 
And it's really important, 

352
00:18:55,800 --> 00:18:58,800
incredibly important. 
If we find that the many, many 

353
00:18:58,800 --> 00:19:03,000
successful project leaders that 
we have studied for the book 

354
00:19:03,100 --> 00:19:06,200
included, including interviewing
them, but also studying their 

355
00:19:06,200 --> 00:19:12,900
work, you know, directly. 
They all do this one successful.

356
00:19:13,500 --> 00:19:16,700
IT project manager who's 
managing multi-billion dollar 

357
00:19:16,700 --> 00:19:22,300
and multibillion-pound IT 
projects, you know, said that he

358
00:19:22,300 --> 00:19:25,600
that when he's He's leading one 
of these shoot, I'll see 

359
00:19:25,600 --> 00:19:27,700
projects, he's spending more 
than half his time, on 

360
00:19:27,700 --> 00:19:30,500
stakeholder management. 
He's like a, he's like 

361
00:19:32,100 --> 00:19:36,500
diplomats, you know, out there 
trying to make sure that the 

362
00:19:36,500 --> 00:19:40,500
project has good relations with 
everybody and that's in his 

363
00:19:40,500 --> 00:19:43,100
view, that's what he needs. 
To spend his time on and then 

364
00:19:43,100 --> 00:19:45,700
he's bringing in people to do 
the more technical stuff and 

365
00:19:45,700 --> 00:19:48,800
actually running the project. 
He's just out there way in front

366
00:19:48,800 --> 00:19:51,300
of the project, making sure that
relations are good. 

367
00:19:51,300 --> 00:19:54,300
So that when they hit a bump in 
the road, They actually have the

368
00:19:54,300 --> 00:19:56,500
relationship, they need in order
to get over it. 

369
00:19:56,700 --> 00:20:00,300
So that's, that's the way you 
can call it, like you say, 

370
00:20:00,300 --> 00:20:03,500
managing politics because that's
the sort of the micro politics 

371
00:20:03,500 --> 00:20:06,400
of the project is, what do the 
stakeholders think about the 

372
00:20:06,400 --> 00:20:07,900
project? 
Will they support it, or will 

373
00:20:07,900 --> 00:20:10,300
they be against it? 
That's very important for the 

374
00:20:10,300 --> 00:20:12,400
project leader, and the Project 
Lead. 

375
00:20:12,400 --> 00:20:16,600
It seemed to be aware of. 
Of course, there are many other 

376
00:20:16,600 --> 00:20:18,800
ways that politics can play a 
part. 

377
00:20:18,800 --> 00:20:22,100
So one way that we talk about in
the book is the is the politics 

378
00:20:22,100 --> 00:20:26,000
of manipulating. 
The business case of France in 

379
00:20:26,000 --> 00:20:29,100
order to get it approved and 
that's another type of bias we 

380
00:20:29,100 --> 00:20:32,500
call it power buyers. 
So on one side we had such we 

381
00:20:32,500 --> 00:20:34,700
have psychology that we talked 
about and there you have the 

382
00:20:34,708 --> 00:20:38,600
cognitive bias is a which 
optimism bias is the most 

383
00:20:38,600 --> 00:20:43,800
prominent on the power side, you
have people deliberately 

384
00:20:43,800 --> 00:20:46,400
manipulating things. 
So on the psychology size is non

385
00:20:46,400 --> 00:20:49,200
deliberate, people actually not 
conscious of their own biases or

386
00:20:49,200 --> 00:20:51,900
optimists are not conscious. 
Mostly not conscious, they're 

387
00:20:52,200 --> 00:20:54,100
optimistic when they're making. 
Decisions. 

388
00:20:54,100 --> 00:20:57,000
They actually think they're 
making realistic decisions when 

389
00:20:57,000 --> 00:21:00,700
they are making optimistic 
decisions with political and 

390
00:21:00,700 --> 00:21:02,600
Power Bars. 
It's different people actually 

391
00:21:02,600 --> 00:21:04,800
know what they're doing. 
They are manipulate that it's 

392
00:21:04,800 --> 00:21:06,800
called cooking. 
The numbers in the US they call 

393
00:21:06,800 --> 00:21:11,000
it cooking the number so you 
cook, you cook the books and you

394
00:21:11,000 --> 00:21:12,500
cook, you cook the business 
case. 

395
00:21:12,500 --> 00:21:16,300
So that the project looks cheap,
you know it's much easier to get

396
00:21:16,300 --> 00:21:20,100
a project, proved that health 
and low budget and the same with

397
00:21:20,100 --> 00:21:23,300
schedule, you cook the schedule 
so that it looks short. 

398
00:21:23,400 --> 00:21:25,700
It's much easier to get a 
project that proved that looks 

399
00:21:25,700 --> 00:21:27,300
like it can be delivered 
quickly. 

400
00:21:27,800 --> 00:21:32,000
So so that's that's power bias 
and it has exactly the same 

401
00:21:32,000 --> 00:21:36,100
effect as psychological bias 
except it's deliberate. 

402
00:21:36,400 --> 00:21:39,100
But these two buyers is the 
psychology psychological biases.

403
00:21:39,100 --> 00:21:43,200
And the power buyers is actually
reinforce each other and create 

404
00:21:43,200 --> 00:21:47,000
these very unhealthy business 
cases that we see for the vast 

405
00:21:47,000 --> 00:21:50,200
majority and I cannot emphasize 
enough. 

406
00:21:50,400 --> 00:21:52,800
How big that? 
Make sure it's your projects is 

407
00:21:53,100 --> 00:21:57,000
that him Bad Business cases. 
Well, if you're an experienced, 

408
00:21:57,000 --> 00:22:00,900
project manager project leader, 
do you become aware? 

409
00:22:00,900 --> 00:22:03,700
Do you think that you'd have 
this optimism bias at the more 

410
00:22:03,700 --> 00:22:05,000
projects you have under the 
belt? 

411
00:22:05,000 --> 00:22:08,000
The more you realize that 
actually you need to be somehow 

412
00:22:08,000 --> 00:22:12,500
turn your optimism dial down so 
it will it will keep happening 

413
00:22:12,500 --> 00:22:15,900
to some degree but successful 
product leaders, do get the 

414
00:22:15,900 --> 00:22:18,800
optimism bias and other buyers 
is under control, their 

415
00:22:18,800 --> 00:22:22,000
anchoring anchoring anchoring in
the wrong base rates. 

416
00:22:22,000 --> 00:22:24,800
For instance, That's a classic, 
you know, that you totally 

417
00:22:24,900 --> 00:22:27,400
Estimate the risks. 
That's also a type of optimism, 

418
00:22:27,400 --> 00:22:29,900
right? 
And it's called the base rate 

419
00:22:29,900 --> 00:22:33,300
fallacy, and it's again a very 
well-established fallacy and 

420
00:22:33,300 --> 00:22:37,500
behavioral economics. 
And this is the kind of thing 

421
00:22:37,500 --> 00:22:40,200
that said, successful product 
leaders, get over these big 

422
00:22:40,200 --> 00:22:43,700
pitfalls, but that doesn't mean 
that nobody, I'm there. 

423
00:22:43,700 --> 00:22:46,300
Nobody's perfect regarding 
psychological bias. 

424
00:22:46,300 --> 00:22:48,400
It would basically mean that you
would have to take your brain 

425
00:22:48,400 --> 00:22:51,400
out and put another brain in 
there because it's hot. 

426
00:22:51,400 --> 00:22:53,500
It's hot. 
It's truly hard wired for this. 

427
00:22:53,500 --> 00:22:58,500
You can get rid of I would say 
about I would say 50 to 70% of 

428
00:22:58,500 --> 00:23:01,400
your biases, if you are very, 
very good but but you will have 

429
00:23:01,400 --> 00:23:05,300
those 30 to 50 percent bias 
still, you know, and and 

430
00:23:05,300 --> 00:23:09,500
Kahneman argue something like 
the same in his book thinking 

431
00:23:09,500 --> 00:23:12,400
fast and slow and other 
Publications that that he did. 

432
00:23:12,400 --> 00:23:16,200
So I think that's again also a 
pretty solid thing but it 

433
00:23:16,200 --> 00:23:19,100
doesn't mean that it's not worth
the biasing, it really is and 

434
00:23:19,300 --> 00:23:23,000
what I find with with really 
successful product leaders and 

435
00:23:23,200 --> 00:23:24,800
I've worked, I've been very 
fortunate. 

436
00:23:24,900 --> 00:23:26,900
We work with many for many, many
years. 

437
00:23:26,900 --> 00:23:30,000
And, and some of them we 
interviewed for the book and new

438
00:23:30,000 --> 00:23:32,900
ones, we interviewed for the 
book, and I find they all have 

439
00:23:32,900 --> 00:23:37,000
this really attractive 
disposition and their 

440
00:23:37,000 --> 00:23:40,900
personalities are being 
realistic optimists. 

441
00:23:41,000 --> 00:23:44,800
So they extremely rigid, they're
really realistic about what are 

442
00:23:44,800 --> 00:23:47,000
the odds in the fields that we 
are playing in there. 

443
00:23:47,000 --> 00:23:49,600
Like, somebody going to the 
casino and totally understanding

444
00:23:49,600 --> 00:23:52,900
the odds, not being optimistic 
about you win on the roulette, 

445
00:23:52,900 --> 00:23:56,100
you know, if you know what the 
real odds are But at the same 

446
00:23:56,100 --> 00:23:59,600
time having an optimistic can-do
attitude. 

447
00:23:59,600 --> 00:24:02,500
You know of course we can find a
way to get this project done. 

448
00:24:02,500 --> 00:24:05,900
If we have this realism at the 
outset we are not building a pie

449
00:24:05,900 --> 00:24:08,200
in the sky we're building 
something real. 

450
00:24:08,300 --> 00:24:11,200
We know what the laws of physics
are and the laws of Economics 

451
00:24:11,200 --> 00:24:15,000
Etc loss of organization. 
We abide by it. 

452
00:24:15,000 --> 00:24:19,800
All we think slow, we really 
think what we about what we're 

453
00:24:19,800 --> 00:24:21,800
doing. 
We iterate, as we call it in the

454
00:24:21,808 --> 00:24:22,900
book. 
We experiment. 

455
00:24:22,900 --> 00:24:26,300
We do things over and over. 
And over and over again, in 

456
00:24:26,300 --> 00:24:30,000
order to learn before we start 
building in the real world, so 

457
00:24:30,000 --> 00:24:32,800
that we don't make the mistake 
that we mistakes that we do 

458
00:24:32,800 --> 00:24:35,500
during the experimentation on 
the ground. 

459
00:24:35,500 --> 00:24:37,800
Once we are building and it's 
expensive. 

460
00:24:37,800 --> 00:24:40,200
That's how the successful 
project leaders work and it's 

461
00:24:40,200 --> 00:24:42,600
really stimulating to see people
working like that. 

462
00:24:43,200 --> 00:24:46,000
So I mean, one of the piece of 
advice in your book is that if 

463
00:24:46,000 --> 00:24:49,200
you're embarking on a project 
that you should try and find the

464
00:24:49,200 --> 00:24:52,600
most experienced people to be on
the team and to lead that 

465
00:24:52,600 --> 00:24:57,400
project, What is that? 
Not common place. 

466
00:24:58,700 --> 00:25:02,000
It doesn't happen that often it 
happens, but it doesn't happen 

467
00:25:02,000 --> 00:25:04,800
nearly often enough. 
Unfortunately, people don't 

468
00:25:04,800 --> 00:25:07,200
think enough about it. 
That's another of these, you 

469
00:25:07,200 --> 00:25:11,600
know, thinking fast things that 
hey, we have a leader here, he 

470
00:25:11,600 --> 00:25:13,200
or, she can probably do this 
project. 

471
00:25:13,200 --> 00:25:16,400
Let's get going, you know, and 
instead of spending the time of 

472
00:25:16,400 --> 00:25:21,400
thinking about what kind of need
to do, we need here and we have 

473
00:25:21,400 --> 00:25:24,300
a heuristic for that to we call 
it higher and master builder. 

474
00:25:24,300 --> 00:25:27,600
So we call these very successful
project leaders for Master 

475
00:25:27,600 --> 00:25:31,900
Builders and and the term comes 
from the Middle Ages, you know, 

476
00:25:31,900 --> 00:25:36,200
where you call the famous 
Architects and Builders who 

477
00:25:36,200 --> 00:25:40,100
built the cathedrals of Europe. 
So the famous Cathedrals that we

478
00:25:40,100 --> 00:25:44,700
have and still admire today were
built by people who really knew 

479
00:25:44,700 --> 00:25:47,400
what they were doing mostly and 
and, and they got the name 

480
00:25:47,400 --> 00:25:49,900
Master Builders. 
So we decided to use that name 

481
00:25:49,900 --> 00:25:53,000
for today, you know, in the 
Contemporary world, for people 

482
00:25:53,400 --> 00:25:55,900
who really good at delivering 
projects, no matter what, type 

483
00:25:55,900 --> 00:25:58,200
of products they don't have to 
be Cathedrals, you know, they 

484
00:25:58,200 --> 00:26:01,100
don't Have to be buildings. 
It can be like, we talked about 

485
00:26:01,100 --> 00:26:04,800
Master Builders at Pixar, for 
instance, to take an example. 

486
00:26:05,200 --> 00:26:09,300
So so that's what we call them 
and they are not being hired 

487
00:26:09,300 --> 00:26:11,200
enough. 
I was ours to give you an 

488
00:26:11,200 --> 00:26:15,100
example. 
I was an expert witness of on a 

489
00:26:15,700 --> 00:26:19,800
big hydroelectric, Dam in 
Canada, that had gone terribly 

490
00:26:19,800 --> 00:26:22,600
wrong. 
So, the usual pattern, huge cost

491
00:26:22,600 --> 00:26:25,700
overruns, huge delays, not 
delivering what we were supposed

492
00:26:25,700 --> 00:26:28,300
to deliver and not at the time, 
it was supposed to do it. 

493
00:26:28,500 --> 00:26:29,500
Etc. 
Etc. 

494
00:26:30,000 --> 00:26:35,100
So they decided to have, you 
know, an inquiry headed by 

495
00:26:35,900 --> 00:26:38,400
preeminent judge, you know, to 
really serious. 

496
00:26:39,300 --> 00:26:43,300
And with, you know, with the 
Firepower that you get, when you

497
00:26:43,308 --> 00:26:46,900
can pull people in and question 
them, and people have to answer 

498
00:26:48,800 --> 00:26:52,300
and I was, I was an expert 
witness on that and it turned 

499
00:26:52,300 --> 00:26:57,800
out during the inquiry that 
People who were hired to build 

500
00:26:57,800 --> 00:26:59,600
the dam had never built a dam 
before. 

501
00:27:00,000 --> 00:27:03,300
Never can you imagine this is a 
multibillion-dollar, 

502
00:27:03,300 --> 00:27:06,200
hydroelectric Dam and you decide
to choose somebody to printed 

503
00:27:06,200 --> 00:27:10,100
who's never built a dam before. 
And and now this is one thing 

504
00:27:10,600 --> 00:27:12,600
and it's okay. 
And this is actually what got me

505
00:27:12,600 --> 00:27:17,200
started? 
Researching mega-projects was I 

506
00:27:17,208 --> 00:27:20,700
was thinking, is this normal? 
You have these crazy stories 

507
00:27:20,700 --> 00:27:26,400
like the one I just told you 
From from you know one off Mega 

508
00:27:26,400 --> 00:27:28,900
projects in different places 
around the world and I started 

509
00:27:28,900 --> 00:27:31,500
wondering is this normal? 
Is there a pattern here? 

510
00:27:31,700 --> 00:27:34,000
We had one in Denmark, that 
similarly went wrong for the 

511
00:27:34,000 --> 00:27:37,100
same reasons, actually. 
So what they did in Canada was 

512
00:27:37,100 --> 00:27:40,100
they figured, you know, it's 
actually difficult right now to 

513
00:27:40,100 --> 00:27:43,700
find somebody who can build a 
dam like this in Canada but we 

514
00:27:43,700 --> 00:27:45,500
are doing a lot of oil and gas 
projects. 

515
00:27:45,500 --> 00:27:47,800
So we had to have a lot of 
project leaders who are used to 

516
00:27:47,800 --> 00:27:50,900
building multi-billion dollar, 
oil, and gas products and 

517
00:27:50,900 --> 00:27:53,500
listen, you know how difficult 
can It be, if you know how to 

518
00:27:53,500 --> 00:27:55,600
build one, big project, you 
know, how to build another big 

519
00:27:55,600 --> 00:27:57,500
project. 
So that's highest hire somebody 

520
00:27:57,500 --> 00:28:00,100
from oil and gas and let them 
build the dam. 

521
00:28:01,100 --> 00:28:04,900
Now that's what I mean by this 
is not slow thinking that's for 

522
00:28:04,900 --> 00:28:08,100
sure, that's fast thinking, 
let's find a quick solution and 

523
00:28:08,100 --> 00:28:10,900
it costs billions of dollars. 
That's what happens you know 

524
00:28:10,900 --> 00:28:14,900
when you do it like that. 
So yeah, so it's a kind of 

525
00:28:14,900 --> 00:28:18,300
laziness of not wanting to go 
through the slow thinking and 

526
00:28:18,300 --> 00:28:21,100
really do everything you can to 
find the Master Builders. 

527
00:28:21,100 --> 00:28:23,600
But there's also a real problem 
and that is there's not enough 

528
00:28:23,600 --> 00:28:26,800
Talent around. 
So the world is building more 

529
00:28:26,800 --> 00:28:29,700
and more big projects at an 
incredible rate right now. 

530
00:28:29,700 --> 00:28:32,500
So we are just getting More and 
bigger projects across the 

531
00:28:32,500 --> 00:28:35,900
board, across the panel. 
So there's a lot of demand for 

532
00:28:35,900 --> 00:28:38,300
people who can do this. 
So they are not enough as simple

533
00:28:38,300 --> 00:28:42,200
as that. 
They demand far outstrips the 

534
00:28:42,200 --> 00:28:46,000
supply of talent in this field. 
And that means you actually 

535
00:28:46,000 --> 00:28:48,300
might have to grow your own 
talent, but then you have to be 

536
00:28:48,300 --> 00:28:50,000
aware of it. 
You can't just assume that 

537
00:28:50,000 --> 00:28:52,500
whoever you hire can build the 
project if you have, if you are 

538
00:28:52,500 --> 00:28:55,100
hiring people who doesn't have 
the talent that you need for 

539
00:28:55,100 --> 00:28:58,300
building your product and that 
assumption is often made and 

540
00:28:58,300 --> 00:29:02,300
that's another heuristic we have
don't assume Verify, and we find

541
00:29:02,300 --> 00:29:05,200
that. 
You know, big products are 

542
00:29:05,200 --> 00:29:08,000
littered with assumption that 
that are wrong assumptions that 

543
00:29:08,000 --> 00:29:11,800
are wrong, you know, like one 
thing after another is assumed 

544
00:29:11,800 --> 00:29:15,300
and nobody bothers to spend the 
time to verify, whether it's 

545
00:29:15,300 --> 00:29:18,400
actually the case and therefore 
the products go wrong very 

546
00:29:18,400 --> 00:29:20,900
quickly with because they have 
built on wrong assumptions. 

547
00:29:22,100 --> 00:29:25,000
What advice would you give to 
project professionals who are 

548
00:29:25,000 --> 00:29:28,900
just starting out in their 
career, about what they need to 

549
00:29:28,900 --> 00:29:34,600
focus on what they need to do in
order to manage their projects 

550
00:29:34,600 --> 00:29:37,500
successfully and to the 
government and to become 

551
00:29:37,500 --> 00:29:40,000
successful project leaders in 
the future. 

552
00:29:40,700 --> 00:29:45,300
So, first of all, it is a great 
time to be in the project 

553
00:29:45,300 --> 00:29:49,200
management and product 
leadership field because there's

554
00:29:49,200 --> 00:29:51,700
a lot of demand and it's very 
easy to get a job. 

555
00:29:51,900 --> 00:29:56,400
And I also encourage my 
students, you know, it to choose

556
00:29:56,400 --> 00:29:59,000
this field and and, of course, 
choose the areas that are going 

557
00:29:59,000 --> 00:30:00,700
up. 
So I actually have a lot of 

558
00:30:00,700 --> 00:30:06,400
students who are concerned about
being in oil and gas or oil and 

559
00:30:06,400 --> 00:30:08,400
gas is a huge field in major 
product. 

560
00:30:08,400 --> 00:30:12,400
It's been around forever for 
decades and decades and decades.

561
00:30:13,000 --> 00:30:17,500
And now, you know things are not
right now. 

562
00:30:17,500 --> 00:30:20,400
They're going well because the 
prices of oil up again, but if 

563
00:30:20,400 --> 00:30:24,900
you sort of look at it at The 
last, the last 10 years and the 

564
00:30:24,900 --> 00:30:29,300
next 10, 20 years, it's probably
not the field to be in and like 

565
00:30:29,300 --> 00:30:31,600
I tell my students, why do you 
want to be in an elevator that's

566
00:30:31,600 --> 00:30:34,100
going down if you can be on one 
that's going up, you know? 

567
00:30:34,100 --> 00:30:37,600
And they are all the areas and 
it's it's easy to give jobs in 

568
00:30:37,600 --> 00:30:39,500
other areas. 
So that's one thing I would say 

569
00:30:40,100 --> 00:30:43,500
this is great feels to get into 
but to be concerned and think 

570
00:30:43,500 --> 00:30:47,300
about things slow about which of
the many different areas. 

571
00:30:47,300 --> 00:30:50,000
Different project types that 
exist is that you actually want 

572
00:30:50,000 --> 00:30:54,700
to do and I will Right now I 
would advise against going into 

573
00:30:54,700 --> 00:30:57,300
oil and gas, I would advise 
against going into nuclear 

574
00:30:57,300 --> 00:31:00,700
unless you are on a team that's 
trying to develop SMR small 

575
00:31:00,700 --> 00:31:03,600
modular reactors which might 
have a future but we don't know.

576
00:31:03,600 --> 00:31:07,800
Nucleus is very unproven 
technology incredibly as it's 

577
00:31:08,100 --> 00:31:11,400
incredible as it sounds because 
you've been doing nuclear for 50

578
00:31:11,400 --> 00:31:16,400
years and at least and but it's 
still unproven and it doesn't 

579
00:31:16,400 --> 00:31:18,000
work. 
It's way too expensive. 

580
00:31:18,100 --> 00:31:22,500
That's just the effect of 
nuclear right now is Only 

581
00:31:22,500 --> 00:31:24,400
economics. 
Nothing ideological about 

582
00:31:24,400 --> 00:31:28,300
whether nucleus good or bad or 
dangerous, or not. 

583
00:31:28,700 --> 00:31:32,600
It's, it's about economics and 
it's too expensive. 

584
00:31:32,600 --> 00:31:34,500
It's that simple. 
So that's one thing. 

585
00:31:34,500 --> 00:31:40,400
Be careful about what you choose
and then after that, you know, 

586
00:31:40,400 --> 00:31:43,100
if you are young and entering 
the field, make sure you get to 

587
00:31:43,100 --> 00:31:45,100
work on a project where you 
leaders are not. 

588
00:31:45,100 --> 00:31:47,100
The kind of people that I talked
about in Canada. 

589
00:31:47,100 --> 00:31:49,400
They they are people who have 
never tried to build the project

590
00:31:49,400 --> 00:31:51,500
before and they're doing it. 
That's not what you want to 

591
00:31:51,508 --> 00:31:53,700
learn. 
How to do you want to find a 

592
00:31:53,700 --> 00:31:55,700
master builder? 
And then you want to work with 

593
00:31:55,700 --> 00:31:58,600
that master builder and watch 
that master builder work. 

594
00:31:58,900 --> 00:32:03,300
So that you can that you can be 
a kind of a net princess or just

595
00:32:03,300 --> 00:32:06,100
watch things and work on a team.
You know, that really works 

596
00:32:06,100 --> 00:32:08,500
because it is well lit. 
That's the kind of team you want

597
00:32:08,500 --> 00:32:12,400
to get on and not on the 
majority of teams that are 

598
00:32:12,400 --> 00:32:15,400
learning by making mistakes. 
You know, I mean, you have to 

599
00:32:15,400 --> 00:32:18,600
make some mistakes but it's much
more efficient to be on a team 

600
00:32:18,900 --> 00:32:21,300
that is led by somebody who's 
successful. 

601
00:32:21,300 --> 00:32:24,300
So that's the The second thing I
would do, if I was starting a 

602
00:32:24,308 --> 00:32:28,500
career now and that's what I 
advise my students to do. 

603
00:32:29,600 --> 00:32:35,400
Now, back to the thing about 
nuclear, So we started 25 

604
00:32:35,400 --> 00:32:39,100
different product types in the 
book regarding their performance

605
00:32:39,100 --> 00:32:43,100
and nuclear comes out at the 
very bottom with it projects 

606
00:32:43,100 --> 00:32:45,800
actually. 
And with hydroelectric dams and 

607
00:32:45,800 --> 00:32:48,500
with storage some nuclear 
wastes, these are the worst 

608
00:32:48,500 --> 00:32:53,100
performing projects in terms of 
being Black Swan prone, meaning 

609
00:32:53,400 --> 00:32:57,900
that they have extreme outliers 
in regards, of course, and cost 

610
00:32:57,900 --> 00:33:01,000
overruns and schedule and 
schedule over on etcetera. 

611
00:33:02,500 --> 00:33:07,500
And they are difficult to manage
and they end up being very 

612
00:33:07,500 --> 00:33:09,000
expensive. 
That's what we can do. 

613
00:33:09,000 --> 00:33:10,900
We can't afford it. 
And if we're going to solve the 

614
00:33:10,900 --> 00:33:15,000
climate crisis, if we if we 
right now, we're deciding to 

615
00:33:15,000 --> 00:33:17,500
focus on those projects. 
We wouldn't be able to do it in 

616
00:33:17,500 --> 00:33:21,100
time, 2030 and 2050, which are 
the timelines for solving, the 

617
00:33:21,100 --> 00:33:23,400
climate crisis, just would not 
be made. 

618
00:33:23,400 --> 00:33:26,700
So, you know, there was no way 
to do it, it's way too slow even

619
00:33:26,700 --> 00:33:30,400
in China and so we have that, we
have something that be called a 

620
00:33:30,400 --> 00:33:33,600
natural experiment in China 
where Anna has really tried to 

621
00:33:33,600 --> 00:33:39,200
ramp up all forms of power 
production that don't produce 

622
00:33:39,700 --> 00:33:43,600
CO2, and of course, nuclear is 
one of them and they just can't 

623
00:33:43,600 --> 00:33:46,000
ramp it up, it's too difficult. 
Even in China, where you don't 

624
00:33:46,000 --> 00:33:48,600
have the safety and 
environmental regulations that 

625
00:33:48,600 --> 00:33:53,200
you have in countries like the 
US and the UK and Europe. 

626
00:33:53,800 --> 00:33:56,600
The Chinese can't do it. 
And we take that to mean that 

627
00:33:56,600 --> 00:33:58,400
you just can't do it. 
It's not doable. 

628
00:33:58,500 --> 00:34:02,600
Nobody can do it right now. 
Luckily, this is actually Where 

629
00:34:02,600 --> 00:34:05,900
the focus is in solving the 
climate crisis, the focus is on 

630
00:34:05,900 --> 00:34:12,400
Renewables now and especially 
solar and and wind are the two 

631
00:34:12,900 --> 00:34:16,800
best performing products of the 
25 product types. 

632
00:34:16,800 --> 00:34:20,400
That we studied they way out 
there in terms of good 

633
00:34:20,400 --> 00:34:25,800
performance, they are actually 
outliers that it's crazy. 

634
00:34:26,100 --> 00:34:30,500
But everage practice in product 
management is a disaster and 

635
00:34:30,500 --> 00:34:33,000
good practice, good practices 
and Outlier. 

636
00:34:33,000 --> 00:34:36,000
It's the exact opposite of what 
you usually say, when you talk 

637
00:34:36,000 --> 00:34:37,800
about these things. 
But it's a fact, you know, and 

638
00:34:37,800 --> 00:34:39,800
it's document in the book for 
the first time. 

639
00:34:39,800 --> 00:34:42,800
This is actually a brand new 
research result that we have is 

640
00:34:42,800 --> 00:34:45,600
comparing these 25, different 
product type, there's a nice 

641
00:34:45,600 --> 00:34:50,400
diagram, that, that shows it in 
in one overview, which products 

642
00:34:50,400 --> 00:34:52,199
are performing well and which 
are not. 

643
00:34:52,400 --> 00:34:55,500
And luckily, you know, the 
projects that we need in order 

644
00:34:55,500 --> 00:34:59,100
to solve the climate crisis are 
doing extremely well and they 

645
00:34:59,100 --> 00:35:01,400
perform really well. 
They are done really fast and we

646
00:35:01,400 --> 00:35:05,600
also What the reason is, you 
know, for this, which is the 

647
00:35:05,600 --> 00:35:08,000
modularity is in it. 
Exactly. 

648
00:35:08,000 --> 00:35:11,700
So that's why, that's why I use 
the term Lego, so I'm Dana 

649
00:35:11,700 --> 00:35:17,100
Sande. 
Lego is is a Danish brand is 

650
00:35:17,100 --> 00:35:19,800
the, it's the biggest toy 
manufacturer in the world now 

651
00:35:19,800 --> 00:35:24,000
and with the test with the 
popularity of Lego and why are 

652
00:35:24,000 --> 00:35:27,800
they go so important? 
So, so popular, and an important

653
00:35:27,800 --> 00:35:29,400
in kids lives, I grew up with 
him. 

654
00:35:29,400 --> 00:35:32,100
I remember stepping on them as a
child and hurting my feet, you 

655
00:35:32,100 --> 00:35:35,400
know. 
No, all over our house and I 

656
00:35:35,400 --> 00:35:38,600
find that that no matter where I
go in the world and talk about 

657
00:35:38,600 --> 00:35:41,500
Lego, people understand what it 
is and that's why I like to use 

658
00:35:41,500 --> 00:35:44,600
it as a metaphor for what it is.
That works in project management

659
00:35:44,600 --> 00:35:47,400
is exactly the process that you 
can build. 

660
00:35:47,400 --> 00:35:51,000
Like you build it with Legos and
I'm saying the sound of a 

661
00:35:51,000 --> 00:35:54,100
successful product. 
It is click, click click. 

662
00:35:54,700 --> 00:35:57,700
It's like putting building 
blocks together like you put 

663
00:35:57,700 --> 00:36:00,000
Legos together. 
Click click click and if you 

664
00:36:00,008 --> 00:36:07,100
look at it look at what a wind 
Wind Farm is you know it's a 

665
00:36:07,100 --> 00:36:10,900
bunch of wind turbines and each 
wind turbine consists of Four 

666
00:36:10,900 --> 00:36:13,100
Legos. 
So there's one Lego that is the 

667
00:36:13,100 --> 00:36:15,800
foundation, there's one Lego 
that is the tower. 

668
00:36:15,800 --> 00:36:19,600
There's one Lego that is nestled
which is where the where the 

669
00:36:19,600 --> 00:36:23,000
turbine itself is sitting and 
then they are the wings or the 

670
00:36:23,000 --> 00:36:27,300
blades you know that you Click 
on the cells so you click the 

671
00:36:27,300 --> 00:36:30,300
tile on the foundation to click 
the nacelle on the tower. 

672
00:36:30,500 --> 00:36:33,800
You click the the blades on the 
Nestle and you have a wind 

673
00:36:33,800 --> 00:36:36,200
turbine and it's actually ready 
to produce electricity 

674
00:36:36,200 --> 00:36:41,600
immediately. 
And these giant wind turbines 

675
00:36:41,600 --> 00:36:44,400
are put up in less than 24 hours
now. 

676
00:36:44,700 --> 00:36:48,100
Multibillion-dollar wind farms 
used to take years to to do. 

677
00:36:48,100 --> 00:36:50,900
Now they're built in seven 
months, seven months for a 

678
00:36:50,908 --> 00:36:53,100
multi-billion dollar project is 
unheard of. 

679
00:36:53,400 --> 00:36:56,000
That's exactly what we need in 
order to solve the climate 

680
00:36:56,000 --> 00:36:58,200
crisis. 
And that's exactly thinking, 

681
00:36:58,200 --> 00:37:01,900
slow acting fast. 
You know, in a nutshell, how 

682
00:37:01,900 --> 00:37:06,300
optimistic do you feel about the
way Mega projects or projects 

683
00:37:06,300 --> 00:37:07,700
are going to be delivered in the
future? 

684
00:37:07,800 --> 00:37:11,200
Future developed Mystic that 
there will be greater success. 

685
00:37:12,000 --> 00:37:14,300
I'm pretty optimistic. 
I mean, this is one of the 

686
00:37:14,300 --> 00:37:17,200
things we discovered while doing
the book that I find that 

687
00:37:17,200 --> 00:37:20,000
there's more reason to be 
optimistic than I thought there 

688
00:37:20,000 --> 00:37:21,600
was. 
And I was already pretty 

689
00:37:21,600 --> 00:37:24,500
optimistic, you know, because I 
mean, I've seen a lot of things 

690
00:37:24,500 --> 00:37:28,300
going well on the projects that 
I've been working on, and I'm 

691
00:37:28,300 --> 00:37:30,600
seeing that spreading, there's 
more and more interest. 

692
00:37:30,600 --> 00:37:32,800
They didn't used to be much 
interest about these things. 

693
00:37:32,800 --> 00:37:35,800
Now, there's massive interest, 
everything everywhere in the 

694
00:37:35,800 --> 00:37:37,700
world for the simple reason that
we are doing. 

695
00:37:38,100 --> 00:37:41,100
So many and so large project 
like we talked about earlier. 

696
00:37:41,600 --> 00:37:45,300
So so yeah I'm optimistic and 
I'm especially optimistic about 

697
00:37:45,300 --> 00:37:50,800
the discovery that it's actually
is already happening it. 

698
00:37:50,800 --> 00:37:55,100
It's amazing to see how fast 
Renewables are being built out 

699
00:37:55,200 --> 00:37:58,000
and I want to emphasize and 
people often think when I'm - or

700
00:37:58,000 --> 00:38:00,700
nuclear, and I'm positive on 
Renewables that. 

701
00:38:00,700 --> 00:38:02,700
That's something ideological and
political. 

702
00:38:02,700 --> 00:38:05,900
It's I'm an economic geographer.
I'm looking on the at the 

703
00:38:05,900 --> 00:38:08,400
economics of this and this is 
pure Early based on the 

704
00:38:08,400 --> 00:38:12,000
economics, solar and wind are 
dirt cheap and they're getting 

705
00:38:12,000 --> 00:38:16,200
cheaper every year. 
Nuclear is incredibly expensive 

706
00:38:16,200 --> 00:38:18,100
and it's getting more and more 
expensive. 

707
00:38:18,100 --> 00:38:20,900
The more we try to build it 
because we can't figure out how 

708
00:38:20,900 --> 00:38:23,500
to build it right and how to 
build a cheap, you know, and 

709
00:38:23,500 --> 00:38:27,300
therefore the price is going up,
well, any Economist who gets 

710
00:38:27,300 --> 00:38:29,400
that information? 
Will know that one of these 

711
00:38:29,400 --> 00:38:32,400
things is not going to work and 
the other is and it's very clear

712
00:38:32,400 --> 00:38:35,700
which is which here and that's 
that's a very positive thing 

713
00:38:35,700 --> 00:38:39,000
that we are actually Lucky in 
the Even that we are in where 

714
00:38:39,000 --> 00:38:42,300
we're solving the energy crisis 
is probably the most pressing 

715
00:38:42,300 --> 00:38:48,000
problem that we have ever had as
a species that we just happen to

716
00:38:48,000 --> 00:38:51,700
have a technology that is 
spreading like wildfire right 

717
00:38:51,700 --> 00:38:53,400
now. 
Even the most optimistic 

718
00:38:53,400 --> 00:38:58,400
organizations like Greenpeace 
and and you know Green 

719
00:38:58,400 --> 00:39:01,000
organizations for wind and solar
and so on. 

720
00:39:02,000 --> 00:39:04,800
Underestimated how fast it would
develop that. 

721
00:39:04,800 --> 00:39:07,000
They actually thought it would 
take much longer than it has 

722
00:39:07,000 --> 00:39:08,700
done even to this date, you 
know? 

723
00:39:08,700 --> 00:39:13,200
And, and instead of taking a 
generation to do it, it has 

724
00:39:13,200 --> 00:39:16,000
taken like 19 years to get to 
where we thought it would take a

725
00:39:16,008 --> 00:39:18,600
generation. 
So what we thought would take 25

726
00:39:18,600 --> 00:39:20,400
years as has taken nine to ten 
years. 

727
00:39:20,400 --> 00:39:23,200
So that's a really good reason 
to be optimistic and that's Just

728
00:39:23,200 --> 00:39:25,500
Energy. 
There's there are lots of other 

729
00:39:25,500 --> 00:39:27,500
reasons to be optimistic in 
other areas. 

730
00:39:28,400 --> 00:39:31,800
Thank you so much. 
I think we've really gotta cross

731
00:39:31,800 --> 00:39:35,100
what your book is about. 
So I would recommend this to get

732
00:39:35,100 --> 00:39:37,800
their hands on a copy how big 
things get done, and that's 

733
00:39:37,800 --> 00:39:40,300
happened. 
I'm out now by in McMillan, so 

734
00:39:41,000 --> 00:39:44,300
thank you again for your time. 
It was it's been a lovely 

735
00:39:44,300 --> 00:39:46,100
speaking to you. 
My pleasure. 

736
00:39:46,100 --> 00:39:54,900
Thank you for having me again. 
Thanks again to vent for joining

737
00:39:54,900 --> 00:39:57,500
us and to you for listening to 
this episode of the APM 

738
00:39:57,500 --> 00:39:59,700
podcasts. 
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739
00:39:59,700 --> 00:40:02,400
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740
00:40:02,400 --> 00:40:05,000
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741
00:40:05,000 --> 00:40:08,900
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742
00:40:08,900 --> 00:40:12,700
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743
00:40:13,200 --> 00:40:16,700
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744
00:40:16,700 --> 00:40:20,100
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745
00:40:20,100 --> 00:40:22,600
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